I.

INTRODUCTION
The Philippines, an emerging economy and referred to as the "rising tiger
of Asia" is experiencing immense growth in economic and infrastructure
development in the past few years. Metro Manila, the country's capital and
center of urban development, is ever evolving as it further develops its cities into
highly industrialised mega-cities. With the NCR already having three (3) Central
Business Districts (CBD) within its region, it is currently developing two more in
other key cities such as Quezon City and Mandaluyong.

STATEMENT OF THE PROBLEM

As business opportunities in the country increase due to the emergence of
new Central Business Districts (CBD), there is a growing need for a business
hotel/serviced apartment that successfully integrates itself to the future business
development thus presenting itself as a world-class megacity.

PROJECT BRIEF
In the 21st century, countries are getting more globalized. As such,
businessmen and businesswomen are travelling around the globe to traverse
boundaries and create new business opportunities. Metro manila, a bustling and
developing region of the philippines, is in need for more business hotels and
serviced apartments that cater to local and foreign business travelers.

PROJECT GOALS
To create a business hospital and serviced apartment located in a Central
Business District (CBD) in Manila that exhibits style and inspiration of a specific
brand/company and caters to local and international businessmen staying in
the country.

PROJECT OBJECTIVES

To create a 120 room business hotel and serviced apartment.

To set standards on future business hotels and serviced apartments.
To create a structure that will showcase identity of a specific hotel brand.

II. GENERAL INFORMATION PERTAINING TO PRODUCT

BRANDING AND BUSINESS HOTEL INDUSTRY
HOTEL BRANDING
Branding is a central component and a powerful tool of an effective
marketing strategy. It is a long term project that involves communicating the
values, the mission and vision of the company to both employees and
customers. It is about endowing products and services with the power of a
brand. (Kotler p. 241).
A brand is a name, term, sign, symbol, design or a combination of these
elements intended to identify the products or services of a seller and
differentiate them from competitors. It is among a companys most valuable
assetsmore than just products and servicesIt is what the company does and
more importantly what the company iswhat it stands for as Scott Davis in
Brand Asset Management states. The brand is the companys image as seen
from the outside.

A successful brand strategy uses various marketing principles and follows

certain steps in order to achieve its objectives. It develops a brand identity
through which it communicates the values, the mission and the vision of the
company with the purpose of building its strength, and then positions the brand
in the market place, aiming at a positive perception in the mind of the
consumers.
Key concepts to be examined first are the vision, the mission and the
values of the brand. The vision starts with understanding the markets demand
and the companys position. It is the brands guiding insight that is shared by all
stakeholders and potential consumers. It refers to what the company wants to
be in a few years time, what to achieve to target customers and what values
are to be delivered for this purpose. The vision can be expressed in a statement
around which the customer value culture can be built. Furthermore, before
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projecting the brand to the outside world it should be adopted by the insiders.
Employees need a vision so that they are aware of what to deliver. It is a
motivating factor that inspires employees to cooperate, to communicate, to be
productive and loyal and consequently generate customer loyalty.
The mission describes the way the brand will act on its insight and refers to
the companys major purpose of existence, to the way it plans to achieve the
vision. As far as the core values are concerned, they define what the company
stands for, the way it behaves. The values must be characterized by durability
and relevance. Furthermore, they should be salient, they should deliver
messages that are differentiating and exciting and resonate with the consumer.
Once the company has developed the foundations of its existence in the
inside, it projects its image and identity to the outside, to the customers.
A brand identity is not only the name and the logo, but also the overall
philosophy and culture behind the brand, a unique set of associations, that are
to be created, as well as the way the brand communicates these ideas to the
stakeholders. It is the means of consumers recognition and the symbol of
differentiation from competitors. The brand identity answers questions:

about the companys purpose of existence,

its reaction to the competition,
about the dreams and goals that are to achieved
the companys target customers, their needs and preferences and the
way to be fulfilled by the company

The image is the set of beliefs held about a particular brand. It is an objective
perception, an emotional and intellectual response derived either from
practical experience or from impressions, attitudes or beliefs on the part of the
target audience.

BUILDING BRAND STRENGTH

A very important step further is building up the brands strength by
focusing on four elements: differentiation, relevance, esteem and awareness.
Analytically, the branding strategy establishes a competitive advantage e.g.
innovation, independence , quality expertise etc. and creates the perception
that the product or service in the case of the hotels, is something exceptional,
unique, differentiated from the competitors even if it seems to look very much
alike. This differentiated product or service should be relevant and appropriate
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to the audience the company wants to target and positioned. It must also enjoy
high degree of regard in the market place resulting in increased social visibility,
esteem and prestige and finally high degree of awareness of the potential
consumers, bringing the recognizability the brand wants to achieve. In addition
to the above mentioned advantages that a strong brand enjoys, we should also
refer to fewer price comparisons on the part of the consumers and the product
or service quality, which results in less risk for the buyers. We must not forget that
much of the brand value is connected with the ability to lessen consumer risk.
High quality brands provide greater risk reduction value for their clients.

THE SEGMENTATION-TARGETING-POSITIONING PROCESS

The STP process (segmentation, targeting, positioning) is a customer
driven marketing strategy that builds the right relationships for the right
customers. Segmentation means dividing the market into distinct groups who
might require different products and/or marketing mixes. The company identifies
different ways to segment the market and develops profiles of the resulting
market segments (Kotler p. 199). Each segment has common characteristics
and needs and display similar responses to marketing actions. The purpose of
market segmentation is to ensure that the elements of the marketing mix price,
distribution, product and promotion are designed to meet particular needs of
different customer groups (Oxford University Press).

MARKET SEGMENTATION
Market segmentation is based on geographic, demographic,
psychographic and behavioral characteristics. The geographic segmentation
refers to units such as nations, countries, regions, cities etc. and to customers
with geographical differences and preferences. The demographic
segmentation takes into consideration factors such as gender, age, income,
occupation, religion, education etc. The psychographic segmentation divides

the market into groups according to their social class, lifestyle and personality
and finally the behavioral segmentation according to the buyers knowledge,
attitude, and use of the product.

The step, following segmentation, is market targeting. Market targeting is

the process of evaluating each segments attractiveness and selecting one or
more (Kotler, p. 199) to aim for. Three factors must be taken into consideration:
Segment size and growth that is sales rate, growth rate and profit margin
Segment structural attractiveness which is shaped by the number and the
strength of the competitors, the buyers bargaining power and the existence of
powerful suppliers who can play games on price and quality
Company objectives and resources. A segment must be appropriate to the
companys objectives and goals as well as to its skills and resources.
Upon selecting the segments to serve, the company must decide among
undifferentiated, differentiated and concentrated market. Targeting the
undifferentiated market means that one same product is offered to the entire
market. The differentiated market enables the company to provide separate
products for each segment. The concentrated market allows the company
acquires a large share in one or few small segments.
In conjunction with targeting decisions the marketing strategy will identify
the desired positioning for the brand to occupy in the target customers mind.
Positioning sets the brand apart from its competitors. It is the way the product is
defined by consumers on important attributes the place the product occupies
in consumers minds relative to competing products (Kotler p. 213). Positioning
presupposes the creation of a competitive advantage, a key benefit that is
differentiated and superior to that offered by the competitors. The competitive
advantage may refer to lower prices or benefits that justify higher prices, to
quality or expertise.
As far as the hotel industries are concerned a differentiated competitive
advantage is a key element to successful operation. Differentiation that excites
the consumercan lead to excellent public relations opportunities, customer
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loyalty and greater profit (Kotler, p.215). Differentiation can be a result of various
elements such as the hotel location, its unique architecture and interior design,
the service provided, the personnel, the image. Service improvements, even if
they are simple, can bring large rewards to the brand. Furthermore, the hiring
and training of better personnel is very crucial. Skillful, respectful, aware, friendly
and consistent customer contact employees can create the spirit of the
brand. As for the image, we have already mentioned that it should convey a
singular or distinctive message that communicates the products major benefits
and positioning (Kotler, p.218) and thus differentiating it from competitors.

HOTEL INDUSTRY IN THE PHILIPPINES

From the latest market insight report of Pinnacle Real Estate Consulting
Services Incorporated last December 2015 it is seen that the hotel industry in the
Philippines is expected to grow in the next five years. Based on the consultancy
firm, hotel occupancy in country especially in Manila is among the highest
compared from the other neighboring countries in South East Asia. This is due to
the increase in the tourist arrivals in the country. In a report from the Department
of Tourism last January 2013, the Philippines experienced the highest tourist
arrivals of 4,272,811 visitors making a 9.07% increase hitting and exceeding the 4
million benchmark. There was also a reported increase in domestic tourism in
2013 from the estimated 35 million tourists within the country that also increased
the influx of foreign travelers. The inevitable growth in international visitor arrivals
and domestic travel will bring about the corresponding increase in demands for
accommodation. Hotels, resorts and other types of accommodation facilities
will have to be built to address this lodging requirement. There was also a slight
6

increase in the occupancy rate in other countries such as Thailand and

Vietnam. The key players in the in the hotel industry in the country are expected
to pursue and continue with their respective projects. Companies such as
Filinvest Group is adding up to its hotel investments in places such as Alabang
and Cebu. Some of its current and future hotel projects are Canvas Hotels in
Cubao, Mactan and Cebu, Crimson Hotel in Boracay, Quest Hotel in
Dumaguete and Tagaytay. Another giant in the hotel industry with plans to put
up Seda Hotels across the country in places such as Bonifacio Global City,
Cagayan de Oro City, Davo City and Sta. Rosa, Laguna.

CLASSIFICATION OF HOTELS BY TYPES

CLASSIFICATION OF HOTELS

Hotel size
Location and Target markets
Levels of service
Ownership and Affiliation

TYPES OF HOTELS UNDER DIFFERENT CLASSIFICATIONS

Hotel Size

Under 200 rooms

200 to 399 rooms
400 to 700 rooms
More than 700 rooms

The above categories enable hotels of similar size to compare operating

procedures and statistical results.
Target Markets
Hotel targets many markets and can be classified according to the markets
they attempt to attract their guests. Common type of markets include business,
airport, suites, residential, resort, timeshare, casino, convention and conference
hotels.

Business Hotels: - These hotels are the largest group of hotel types and
they primarily cater to business travellers and usually located in downtown
or business districts. Although Business hotels primarily serve business
travellers, many tour groups, individual tourists and small conference
groups find these hotels attractive. Guest amenities at business hotels may
include complimentary newspapers, morning coffee; free local telephone
calls, Breakfast etc.

Airport Hotels: - These types of hotels typically target business clientele,

airline passengers with overnight travel layovers or cancelled flights and
airline crews or staff. Some hotels might give free transport between hotel
and airport. Some Airport hotels also charge the guest by hour instead of
normal daily night charges.

Suite Hotels: - These kinds of hotels are the latest trend and the fastest
growing segments in the hotel industry. Such hotels have a living room
and a separate bedroom. Professionals such as accountants, lawyers,
business men and executives find suite hotels particularly attractive as
they can work and also entertain in an area besides the bedroom.

Extended Stay Hotels: - Extended stay hotels is somewhat similar to the

suite hotels, but usually offers kitchen amenities in the room. These kinds of
hotels are for long stayers who want to stay more than a week and do not
want to spend on hotel facilities.

Serviced Apartments: - Serviced Apartment / Residential hotels provide

long-term or permanent accommodation for Guest. Usually guest makes
a lease agreement with the hotel for minimum of one month up to a year.
Rooms generally include living room, bedroom, kitchen, private balcony,
washing machines, kitchen utensils etc. Unlike normal hotels Serviced
apartment only provide weekly one housekeeping service.

Resort Hotels: - Resort hotels are usually located in the mountains, on an

island, or in some other exotic locations away from cities. These hotels
have recreational facilities, scenery, and golf, tennis, and sailing, skiing
and swimming. Resort hotels provide enjoyable and memorable guest
experiences that encourage guest to repeat to the resort.

Bed and Breakfast / Homestays: - These are houses with rooms converted
into overnight facilities; this can size up to 1 to 10 guest rooms. They are
also known as 'Home Stay's'. The owner of the B&B usually stays on the
premises and is responsible for serving breakfast to guest.

Timeshare / Vacation Rentals: - Another new type or segment of the

hospitality industry is the timeshare hotels. These are sometimes referred to
as Vacation-interval" hotels. Timeshare hotels are where the guests who
purchase the ownership of accommodations for specific period. These
owners may also have the unit rented out by the management company
that operates the hotel.

Casino Hotels: - Hotels with gambling facilities are called Casino Hotels
.Although the food and beverage operations in casino is luxurious their
functions is secondary to and supportive of casino operations.

Conference and Convention Centers: - These type of hotels focus on

meeting and conferences and overnight accommodation for meeting
attendees. They also provide video conferencing facility, audiovisual
equipment, business services, flexible seating arrangements, flipchart etc.
These hotels mostly located outside the metropolitan areas and have
facilities like golf, swimming pools, tennis courts, fitness centers, spas etc.

Levels of Service

World class service: - These are also called luxury / Five Start hotels; they
target top business executives, entertainment celebrities, high- ranking
political figures, and wealthy clientele as their primary markets. They
provide upscale restaurants and lounges, Valet, concierge services and
also private dining facilities.

Mid-Range Service: - Hotels offering mid-range or otherwise 3 to 4 star

hotels service appeal the largest segment of the travelling public. This kind
of hotels does not provide elaborate service and have a adequate
staffing. They also provide uniformed service, food and beverage room
service, in room entertainment's and also Wi-Fi etc.

Budget / Limited Service: These hotels provide clean, comfortable, safe,

inexpensive rooms and meet the basic need of guests. Budget hotels
appeal primarily to budget minded travellers who wants a room with
minimum services and amenities required for comfortable stay, without
unnecessary paying additional cost for costly services.

Ownership and Affiliations

Independent / Single Owner Hotels: - They do not have identifiable

ownership or management affiliation with other properties. Example for
the same would be family owned and operated hotel that is not following
any corporate policies or procedures.

Chain hotels: - Hotels which are part of a hotel chain and this kind of
ownership usually imposes certain minimum standards, rules, policies and
procedures to restrict affiliate activities. In general the more centralized
the organization the stronger the control over the individual property.

HOTEL STAR CRITERIA

100 % of the rooms with shower/WC or bath tub/WC

Daily room cleaning
100 % of the rooms with TV together with remote control
Table and chair
Soap or body wash at the wash basin
Bath towels
Reception service
Publicly available telephone for guests
Extended breakfast
Beverage offer in the hotel
Deposit possibility

Example:
The Beacon Makati Makati (Local)

Htel Marignan Paris (International)

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Breakfast buffet
Reading light next to the bed
Internet access in the room or in the public area
Payment via card
Body wash or shower gel at the shower/bath tub
Linen shelves
Offer of sanitary products (e.g. toothbrush, toothpaste, shaving kit)

Example:
Victoria Court Malate - Manila (Local)

Quality Inn & Suites Anaheim Resort Anaheim (International)

11

Reception opened 14 hours, accessible by phone 24 hours from inside

and outside, bilingual staff
Lounge suite at the reception, luggage service on demand
Beverage offer in the room
Telephone in the room
hair-dryer, cleansing tissue
Dressing mirror, adequate place or rack to put the luggage/suitcase
Sewing kit, shoe polish utensils, laundry and ironing service
Additional pillow and additional blanket on demand
Systematic complaint management system

Example:
Bayview Park Hotel Manila Manila

Savoy Central Hotel Apartments Dubai ( International)

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Reception opened 16 hours, accessible by phone 24 hours from inside

and outside
Lobby with seats and beverage service, hotelbar
Breakfast buffet or breakfast menu card via room service
Minibar or 16 hours beverages via room service
Upholstered chair/couch with side table
Bath robe and slippers on demand
Cosmetic products (e.g. shower cap, nail file, cotton swabs), vanity mirror,
tray of a large scale in the bathroom, heating facility in the bathroom

Example:
Holiday Inn & Suites Makati Makati (Local)

Marriott Hotel Paris (International)

13

Reception opened 24 hours, multilingual staff

Valet parking service
Concierge, page boy
Spacious reception hall with several seats and beverage service
Personalized greeting for each guest with flowers or a present in the room
Minibar and food and beverage offer via room service during 24 hours
Personal care products in flacons
Internet-PC in the room on demand
Safe in the room
Ironing service (return within 1 h), shoe polish service
Turndown service in the evening
Mystery guesting

Example:
The Peninsula Manila Makati (Local)

Shangri-La Hotel Paris (International)

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STAR GRADING SYSTEM

STAR GRADING
1 Star
2 Star
3 Star
4 Star
5 Star

TOTAL
SCORE
APPARTEL)
251 400 points
401 550 points
551 700 points
701 850 points
851 1000 points

(HOTEL,

RESORT,

The criteria for the rating system are composed of seven major business areas.
The lounge area and the kitchen area is only used for apartment hotels.
BUSINESS AREA
Arrival & Departure
Public Areas
Bedrooms
Bathrooms
Food $ Beverage
Lounge Area *
Kitchen Area *
Amenities
Business Practices
Total

HOTEL
10%
10%
30%
15%
15%
n/a
n/a
10%
10%
100%

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III. DESIGN STANDARDS

NATIONAL BUILDING CODE OF THE PHILIPPINES
Section 707. Maximum Height of Buildings.
The maximum height and number of storeys of every building shall be
dependent upon the character of occupancy and the type of construction as
determined by the Secretary considering population density, building bulk,
widths of streets and car parking requirements. The height shall be measured
from the highest adjoining sidewalk or ground surface: Provided, that the height
measured from the lowest adjoining surface shall not exceed such maximum
height by more than 3.00 meters: Except, that towers, spires, and steeples,
erected as part of a building and not used for habitation or storage are limited
as to height only by structural design if completely of incombustible materials, or
may extend not to exceed 6.00 meters above the height limits for each
occupancy group if of combustible materials.
Section 806. Size and Dimensions of Rooms.
(a) Minimum sizes of rooms and their least horizontal dimensions shall be
as follows:
1. Rooms for Human Habitations. 6.00 square meters with at least
dimensions of 2.00
2. Kitchens. 3.00 square meters with at least dimension of 1.50
meters;
3. Bath and toilet. 1.20 square meters with at least dimension of 0.90
meters.
Section 807. Air Space Requirements in Determining the Size of Rooms.
(a) Minimum space shall be provided as follows:
3. Habitable rooms. 14.00 cubic meters of space per person.
Section 1207. Stairs, Exits and Occupant Loads.
(a) General. The construction of stairs and exits shall conform to the
occupant load requirements of buildings, reviewing stands, bleachers
and grandstands:

16

a. Determinations of Occupant Loads. The Occupant load

permitted in any building or portion thereof shall be determined
by dividing the floor area assigned to that use by the unit area
allowed per occupant as determined by the Secretary.
b. Exit Requirements. Exit requirements of a building or portion
thereof used for different purposes shall be determined by the
occupant load which gives the largest number of persons. No
obstruction shall be placed in the required width of an exit
except projections permitted by this Code.
(b) Exits
a. Number of Exits. Every building or usable portion thereof shall
have at least one exit. In all occupancies, floors above the first
storey having an occupant load of more than 10 shall not have
less than two exits. Each mezzanine floor used for other than
storage purposes, if greater in area than 185 square meters or
more than 18.00 meters in any dimension, shall have at least
than two stairways to an adjacent floor.
b. Width. The total width of exits in meters shall not be less than the
total occupant load served divided by 165. Such width of exits
shall be divided approximately equally among the separate
exits.
(c) Doors. The provisions herein shall apply to every exit door serving an
area having an occupant load of more than 10 or serving hazardous
rooms or areas.
a. Swing. Exit door shall swing in the direction of exit travel when
serving any hazardous areas or when serving an occupant load
of 50 or more.
(d) Corridors and Exterior Exit Balconies. The provisions herein shall apply to
every corridor and exterior exit balcony serving as required exit for an
occupant load of more than ten.
a. Width. Every corridor or exit balcony shall not be less than 1.10
meters in width.
b. Dead Ends. Corridors and exterior exit balconies with dead ends
are permitted when the dead end does not exceed 6.00 meters
in length.
Section 1209. Bays, Porches, and Balconies.

17

(a) Walls and floors in bay and oriel windows shall conform to the
construction allowed for exterior walls and floors of the type of
construction of the building to which they are attached. The roof
covering of a bay or oriel window shall conform to the requirements of
the roofing of the main roof. Exterior balconies attached to or
supported by wall required to be of masonry, shall have brackets or
beams constructed of incombustible materials. Railings shall be
provided for balconies, landings, or porches which are more than 750
millimeters above grade.
Section 1210. Penthouses and Roof Structures.
(a) Height. No penthouse or other projection above the roof in structures
of other than Type V construction shall exceed 8.40 meters above the
roof when used as an enclosure for tanks or for elevators which run to
the roof and in all other cases shall not extend more than 3.60 meters in
height with the roof.
(b) Area. The aggregate area of all penthouses and other roof structures
shall not exceed one third of the area of the supporting roof.
(c) Construction
Roof structures shall be constructed with walls, floors, and roof as
required for the main portion of the building except in the following
cases:
(1) On Types III and IV constructions, the exterior walls and
roofs of penthouses which are 1.50 meters or more from an
adjacent property line may be of one-hour fire-resistive
incombustible construction.
(2) Walls not less than 1.50 meters from an exterior wall of a
type IV construction may be of one-hour fire-resistive
incombustible construction. The above restriction shall not
prohibit the placing of wood flagpoles or similar structures
on the roof of any building.

DEPARTMENT OF TOURISM HOTEL STANDARDS

CHAPTER I DEFINITION OF TERMS
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Section 1. Definition. For purposes of these Rules, the following shall mean:
a. Hotel a building, edifice or premises or a completely independent part
thereof, which is used for the regular reception, accommodation or
lodging of travelers and tourist and the provision of services incidental
thereto for a fee.
b. Resort any place or places with pleasant environment and atmosphere
conducive to comfort, healthful relaxation and rest, offering food,
sleeping accommodation and recreational facilities to the public for a
fee or remuneration.
c. Tourist Inn a lodging establishment catering to transients which does not
meet the minimum requirements of an economy hotel.
d. Apartel any building or edifice containing several independent and
furnished or semi-furnished apartments, regularly leased to tourists and
travelers for dwelling on a more or less long term basis and offering basic
services to its tenants, similar to hotels.
e. Pension house a private or family-operated tourist boarding house,
tourist guest house or tourist lodging house employing non-professional
domestic helpers regularly catering to tourists and travelers, containing
several independent lettable rooms, providing common facilities such as
toilets, bathrooms/showers, living and dining rooms and/or kitchen and
where a combination of board and lodging may be provided.
f. Motorist hotel (Motel) - any structure with several separate units, primarily
located along the highway with individual or common parking space at
which motorists may obtain lodging and, in some instances, meals.
g. Department or DOT the Department of Tourism.
h. Accreditation a certification issued by the Department that the holder is
recognized by the Department as having complied with its minimum
standards in the operation of the establishment concerned which shall
ensure the safety, comfort and convenience of the tourists.

CHAPTER II CLASSIFICATION OF AND STANDARD REQUIREMENTS FOR HOTELS

Section 2. Classification of Hotels. For purposes of accreditation, hotels are
hereby classified into the following categories, namely:
a. De Luxe Class
b. First Class
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c. Standard Class
d. Economy Class

Section 3. Requirement for a De Luxe Class Hotel. The following are the minimum
requirements for the establishment, operation and maintenance of a De Luxe
Class Hotel:
a. Location
1. The locality and environs including approaches shall be suitable
for a luxury hotel of international standard;
2. The facade, architectural features and general construction of
the building shall have the distinctive qualities of a luxury hotel.
b. Bedroom Facilities and Furnishings
Size. All single and double rooms shall have a floor area of not less
than twenty-five (25) square meters, inclusive of bathrooms.
Suite. There shall be one (1) suite per thirty (30) guest rooms.
Bathrooms
1. All rooms must have bathrooms which shall be equipped
with fittings of the highest quality befitting a luxury hotel
with 24-hour service of hot and cold running water;
2. Bathrooms shall be provided with bathtubs and showers;
3. Floors and walls shall be covered with impervious material
of elegant design and high quality workmanship.
c. Front Office/Reception There shall be reception, information counter
and guest relations office providing a 24-hour service and attended by
highly qualified, trained and experienced staff.
d. Housekeeping shall be of the highest possible standard.
e. Food and Beverage

Dining Room
Bar
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Kitchen
Crockery

f. Recreational Facilities
Swimming Pool
Tennis/Golf/Squash/Gym Facilities
g. Entertainment Live entertainment shall be provided.
h. Engineering and Maintenance
i. General Facilities
Outdoor Area
Parking/Valet
Function and Conference Facilities
Shops
Security
Medical Service
j. Service and Staff
k. Special Facilities
CHAPTER VIII
APPLICATION FOR ACCREDITATION
Section 23. Filing of Application. Any person, partnership, corporation or
other entity desiring to secure an accreditation from the Department shall
accomplish in duplicate and file with the Department, the application
prescribed for such purpose.
Section 24. Supporting Documents to be Submitted with Application.
Unless otherwise indicated in the form, the application shall be
accompanied by two (2) copies of the following documents;
a. In the case of corporation or partnership, a certified true copy of
the Articles of Incorporation, its by-laws, or Articles of Partnership
21

b.

c.

d.
e.

and amendments thereof, duly registered with the Securities and

Exchange Commission, and Business Name Certificate and
amendments thereof, if any.
Applicant's latest income tax return and audited financial
statements for the preceding year of its operation (not
applicable for new establishments).
List of the names of all officials and employees and their
respective designations, nationalities, home addresses; for alien
personnel - valid visa from the Bureau of Immigration and the
appropriate permit from the Department of Labor and
Employment.
Mayor's permit and/or municipal license.
Such other papers or documents as may be required from time
to time by the Department.

Section 32. Accreditation Fees. The following schedule of accreditation fees

shall be collected from the applicants that have complied with the pertinent
requirements for accreditation:
Hotel
De Luxe Class
First Class

P 2,200.00
P 1,980.00

Standard Class

P 1,650.00

Economy Class

P 1,100.00

Other Important Hotel Design Standards

1.1 Building Appearance

Exterior in a clean fit for purpose condition
Hotel name clearly visible from the street
1.2 Building - Design and Construction Quality
Luxurious and unique exterior, outstanding visual appeal, highest quality
materials used in construction.
1.3 Building - Condition (wear and tear)
22

As new condition, no building maintenance issues are visible.

1.4 Entrance / Exit & Parking
Valet parking is provided.
1.5 Security
Professional security in place 24 hours at main entry point.
Property and security services designed to ensure guest safety at all times.
Monitoring of CCTV 24 hours
1.15 Other Arrival / Departure Aspects
Offer to arrange transfer services
3.1 Room Size
Size including bathroom 30 sq. m
3.3 Rooms for Persons with Disabilities (PWD) Availability
One PWD room for every 50 up to 150 rooms, and 1 for every 100 rooms
thereof, for less than 50 rooms at least one PWD room
3.4 Bedroom - Space & Comfort
Doors and drawers can be opened freely without moving furniture, may
still have cluttered feel, impression is fair, ceiling height is at least 2.4
meters.
Luxurious space designed for relaxation and efficiency of movement.
Ample free space with furniture in suitable and convenient places.
7.2 Barrier-free Facilities for Persons with Disabilities (PWD)
(Accessible Tourism) For PWD Rooms, 5% of all rooms shall be designated
for PWD, but not less than 2 rooms.
All interior doors shall have at least a width of 35 inches to accommodate
big and motorized wheelchairs.
PWD Bed rooms shall have the following:
Lever type door handles.

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 Dual height peepholes with the lower one at 39 inches from the
floor.
Light switches at maximum 47 inches from the floor.
Electrical outlets at a minimum of 18 inches from the floor.
Bed height at maximum of 20 inches
Easy-to-open preferably sliding closet doors.
Dual height hanger racks with the lower rack at 55 inches from the
floor

BP 344 IMPLEMENTING RULES AND REGULATIONS (IRR) AMENDMENTS

MINIMUM REQUIREMENTS FOR ACCESSIBILITY
A. GENERAL PROVISIONS
1. Accessible Ramps
1.2 Accessible ramps shall have the following facilities and features:
1.2.1 Minimum clear width of 1.20 m.
1.2.2 Gradient not steeper than 1:12.
1.2.4. Maximum length of 6.00 m.: Accessible ramps with a
total length longer than 6.00 m shall be provided with
intermediate landings with a minimum length of 1.50 m.
1.2.5 Level area not less than 1.80 m at the top and bottom of
any ramp.
1.2.6 Handrails on both sides of the ramp at 700 mm and 900
mm from the floor of the ramp.
4. Parking
4.1. Accessible Parking Slot Requirement

4.7. Accessible parking slots shall have:

24

4.7.1 A minimum width of 3.70 m and a length of 5.00 m.

4.7.2 A walkway with a minimum clear width of 1.20 m.
provided between the front ends of parked cars.
5. Signages
5.1. Symbol of Access

5.2. Directional and information (Audio, Visual, and Tactile) signages

shall be located at points that can be conveniently seen, heard,
and felt by all persons with disabilities.

a. Tactile Maps
b. Finish and Contrast
c.
matt or other non-glare finish. Characters and symbols shall
contrast with their background either light characters on a
dark background or dark characters on a light background.

25

6. Stairs
6.1 Uniform risers of 150 mm (maximum) and treads of 300 mm
(minimum) shall be used.
6.7 Handrails shall be installed at 900 mm and 700 mm above
stair treads. A 300 mm long extension of the handrail should
be provided at the top and bottom, of stairs.
6.8 Stair handrails shall be continuous throughout the entire
length and extend not less than 300 mm beyond the top and
bottom step.
B. OUTSIDE AND AROUND BUILDINGS
1. Dropped Sidewalks
1.3 For crossings and walkways less than 1.50 m. in width, the
base/level surface at the bottom of the ramp shall have a minimum

26

depth of 1.50 m. with a width corresponding to the width of the

crossing.
For crossings and walkways less than 1.50 m. in width, the base/level
surface at the bottom of the ramp shall have a minimum width
corresponding to the width of the crossing (4.00 M minimum for
national roads and as mandated by Local ordinances for local
roads).

3. Sidewalks and Walkways

3.3 Sidewalks/walkways shall have a minimum width of 1.20 meters.
3.6 In lengthy or busy sidewalks/walkways, spaces should be
provided at some point along the route so that a wheelchair may
pass another or turn around. These spaces should have a minimum
clear dimension of 1.50 m and should be spaced at a maximum
distance of 12.00 m between rest stops.
5. Crossings
5.3 Have a median/island of at least 1.5 m in depth, preferably 200
mm, provided as a pedestrian refuge, where the width of
carriageway to be crossed exceeds 10.0 m or at least 4 lanes.
2. Doors
2.1 All doors shall have a minimum clear width of 900 mm.
2.4 A minimum clear level space of 1500 mm x 1500 mm shall be
provided before and extending beyond a door;
6. Toilets and Baths
6.3 Accessible toilet compartments shall have the following:
6.3.1 A minimum area of 1.70 m x 1.80 m.
7. Elevators
7.3 Accessible elevators should be located not more than 30.00 m
from the entrance and should be easy to locate with the aid of
directional signs.
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7.5 Accessible elevator cars shall have a minimum clear dimension

of 1400 mm in depth and 1200 mm in width, with a clear door
opening of not less than 900 mm.
14. Hotels, Appartelles, Dormitories, & Other Transient Lodging Facilities

5. Areas of Refuge
5.4 The minimum area of refuge floor space shall be 850 mm x
1.2 m for one person who uses a wheelchair.

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FIRE CODE OF THE PHILIPPINES

DESIGN STANDARDS
SECTION 10.2.12.3 HOTELS AND DORMITORIES
B. Exit Details
a. Any room having a capacity of less than fifty (50) persons with an
outside door at street or ground level may have such outside door
as a single exit provided that no part of the room or area is more
than fifteen and one-fourth meters (15.25 m) from the door
measured along the natural path of travel.
2. Types of Exits
a. Doors, provided that doors in any means of egress shall not be
locked against egress when the building is occupied. Delayed
egress locks may be permitted, provided that not more than one
such is located in any one egress path.
3. Minimum Corridor Width
Corridors, other than those in within individual guest rooms or
individual
guest suites, shall be of sufficient width to accommodate the
required
occupant load and shall not be less than one hundred twelve
centimeters (112 cm).
4. Number of Exits
Not less than two (2) exits shall be accessible from every floor,
including floors below the floor of exit discharge and occupied for
public purposes.
5. Travel Distance to Exits
a. Any exit shall be such that it will not be necessary to travel more
than thirty meters (30 m) from the door of any room to reach the
nearest exit.
b. Travel distance within a guest room or guest suite to a corridor
door
shall not exceed twenty three meters (23 m) in buildings not
protected by an approved, supervised automatic sprinkler system.
c. Travel distance within a guest room or guest suite to a corridor
door
shall not exceed thirty eight meters (38 m) in buildings protected by
an approved, supervised sprinkler system.
6. Access to and Arrangement of Exits
c. Doors between guest rooms and corridors shall be self-closing.
d. Common path of travel shall not exceed ten meters (10 m).
e. Dead end corridors shall not exceed six meters (6 m).
29

SECTION 10.2.12.4 APARTMENT BUILDINGS

2. Number of Exits
a. Every living unit shall have access to at least two (2) separate
exits.
Exception 1: Any living unit, which has an exit directly to the
street
or yard at ground level or by way of an outside stairway that
serve
a maximum of two units or an enclosed stairway with fireresistance
rating of one (1) hour or more serving that apartment only
and not
communicating with any floor below the floor of exit
discharge or
other area not a part of the apartment served, may have a
single
exit.
Exception 2: Apartment buildings of not more than three
storeys in
height with not more than six (6) living units per floor, with a
smokeproof
enclosure or an outside stairway as the exit, immediately
accessible to all apartments served thereby, may have a
single
exit.
Exception 3: Any building not more than three (3) storeys in
height
with no floor below the floor of exit discharge or, in case there
is
such a floor, with the street floor construction of at least onehour
fire resistance, may have a single exit, under the following
conditions:
3. Minimum Corridor Width
a. Corridors with a required capacity of more than 50 persons shall
be
of sufficient width to accommodate the required occupant load
but have a width of not less than one hundred twelve centimeters
(112 cm).
b. Corridors with a required capacity of not more than 50 persons
shall
not be less than ninety one centimeters (91 cm).
30

IV. SPACE REQUIREMENTS

Guestroom (number of rooms)

Cocktail Lounge

King (43%)

Lobby Bar

Double-Doubles (50%)

Entertainment Lounge

Handicapped (2%)

Night club

Suites (5%)

Pool bar support:

Corridor support:

Performers dressing room

Elevators

Bar Storage

Linen storage

Toilet, coats, telephones

Vending ice

Function areas

Lobby

Ballroom

Flow area

Ballroom foyer

Seating

Junior ballroom

Retail

Junior Ballroom foyer

Assistant manager support:

Banquet Rooms

Bellman station

Meeting Rooms

Telephones

Boardroom

Toilets

Lecture Theatre

Food and beverages outlets

Exhibit hall Support:

Coffee shop

Function Room Storage

Specially restaurant

Audiovisual Equipment Storage

Theme restaurant

Convention registration

Roof top restaurant

Projection booth

Deli

Translation Booth

Snack Bar

Banquet Captains Office

31

Toilets,coats,telephones

Sales and Catering

Administration

Reception Waiting

Front Office

Director of sales

Front Desk

Sales representative

Front Office Manager

Director of public relation

Assistant Manager

Secretary

Credit Manager

Catering manager

Director of Rooms

Banquet manager

Reception/Secretary

Banquet representatives

Reservations Area

Function book room

Reservations Manager

Beverage manager

Telephone Operators

Convention services

Fire Control Room

Secretary

Bellman Storage

Copying and Storage

Safe Deposit Boxes

Accounting

Count Room

Reception waiting

Work Area Mall

Controller

Storage Executive Office

Assistant controller/ auditor

Reception Waiting

Accounting work area

General Manager

Payroll manager

Executive assistant manager

Secretary

Resident manager

Copying and Storage

Food and beverages manager

Computer Room

Secretary

Dead files

Conference room
Copying and storage
32

Food Preparation

General storage

Main Kitchen

Employee areas

Banquet Pantry

Personnel

Coffee shop pantry

Time keeper

Specially restaurant pantry

Security

Bake shop

Personnel reception

Room service area

Personnel manager

Chefs office

Assistant personnel manager

Dry food storage

Interview room

Refrigerated food storage

Training room

Beverage Storage

Files and storage

Refrigerated beverage storage

First aid

China, sliver, glass storage

Employee facilities

Food controller storage

Mens locker/toilets

Toilets

Womens locker/toilets

Receiving and Storage

Banquet staff lockers

Receiving area

Employee cafeteria

Receiving office

Laundry and House keeping

Purchasing office

Laundry

Locked storage

Soiled linen room

Empty bottle storage

Laundry

Thrash holding area

Laundry supervisor

Refrigerated garbage

Valet Laundry

Can wash

Supplies storage

Compactor

House keeping

Grounds equipment storage

House keeper
33

Assistant house keeper

Transformer room

Secretary

Emergency generator

Linen storage

Meter room

Uniform issue/storage

Fire pumps

Supplies storage

Electrical switchboard

Lost and found

Elevator machine room

Sewing room

Telephone equipment room

Engineering

Recreation

Engineer

Swimming pool

Assistant engineer

Pool including deck

Secretarial

Whirlpool

Carpentry shop

Lockers, toilets, sauna

Plumbing shop

Exercise room

Electrical shop

Game room

Paint shop

Managers office

TV repair shop

Attendant

Key shop

Equipment storage

Energy management computer

Pool pump/filter

Engineering storeroom

Racquetball/squash

Mechanical areas

Golf/tennis club

Mechanical plant

Childrens playroom

34

IX. REFERENCES
ONLINE SOURCES
http://www.petrafoshotel.com/blog/hotel_branding/
http://www.philstar.com/business/2015/12/28/1536774/philippine-hotel-industryseen-post-growth-next-5-yrs
http://traveltradephilippines.com/tourism-investment-opportunities-philippines/
http://setupmyhotel.com/train-my-hotel-staff/front-office-training/76classification-of-hotels.html
http://www.hotelstars.eu/index.php?id=criteria
http://jinisyssoftware.com/classification-hotels-philippines/
http://www.arch2o.com/beirut-terraces-herzog-de-meuron/
http://www.archdaily.com/363164/parkroyal-on-pickering-woha-2
http://www.archdaily.com/794950/via-57-west-big

LAWS, RULES, REGULATIONS

Accessibility Law of the Philippines. Batas Pambansa Blg. 344.
Fire Code of the Philippines (2008). Republic Act No. 9514. Section 10.2.10.1
10.2.10.3.
National Building Code of the Philippines. Presidential Decree No. 1096.

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