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Shootingscript

The document provides a shot list and descriptions for a dog toy advertisement. It begins with establishing shots of an actor/actress in a field and then cuts to them entering a pet shop. The ad then shows extreme close-ups of the toy to establish it, followed by shots of dogs interacting positively with and being excited by the toy in the field. It ends with a montage of the toy's durability and a final medium shot summarizing the toy's positive effect, fading to black.

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45 views2 pages

Shootingscript

The document provides a shot list and descriptions for a dog toy advertisement. It begins with establishing shots of an actor/actress in a field and then cuts to them entering a pet shop. The ad then shows extreme close-ups of the toy to establish it, followed by shots of dogs interacting positively with and being excited by the toy in the field. It ends with a montage of the toy's durability and a final medium shot summarizing the toy's positive effect, fading to black.

Uploaded by

api-332278173
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DOG TOY ADVERT

STARTS IN FIELD, MOVES TO PET SHOP AND BACK TO FIELD


INTRO 00:00 00:35
SHOT

DESCRIPTION

NOTES

W/S

Camera pans on actor/actress. Shows


setting.

Focuses on actor/actress
talking to the dog.

CU

Emphasises the disappointment on


actor/actress face.

Make sure that the close


up is focussed on the
facial expressions of the
actor/actresses/dog.

W/S

Camera pans out as actor/actress leave


location.

Ending of first scene.

L/S

Long shot on dogs entering pets at home

Establishing new scene

TS

Tracking shot of dogs followed

ECU

Extreme close up on the product

Ensure that the product


is established early on
in the advertisement.

ECU

Camera pans to the original location

Establishing new scene

LS

Extreme long shot used to establish the


setting and lighting of location

Use natural and highkey


lighting to bring a
positive connotation to
the advert and therefore
the product

MS

Medium shot focusing on the dog and toy

Ensure the interaction


displayed is established
as excited and the dog
engaging with the product
in a positive mannerism.

CU

Close up used to display the actions of


the dog as it interacts with the toy

Make sure the shot is


focused and emphasises
the product and the
positive effect it has on
the dog.

ECU

Extreme close up on the product to ensure


the purpose of the advertisement is
continuously established throughout the
footage.

The shot needs to keep in


focus, primarily on the
product.

MS

Medium shot used to display the dog


playing and interacting with the toy.

Starts the montage of


footage, kept in focus.

CU

Close up used to exaggerate the effect of

Fades from the previous

the product on the dog.

scene using cut shots of


the product and the dog.

ECU

Focusing on the product and the


durability displayed by the nature of
dogs playing.

Fades from the previous


scene using cut shots,
kept in focus on the
product.

MONTAGE

Displays a range of activities and


reinforces the durability of the product.

Fades from a cut scene


into the next shot,
ensuring the overall
message if left as
positive.

LOWER
ANGLE
MEDIUM
SHOT

Focuses on the product and acts as a


summary for the information displayed by
the previous footage through the finale
of the advertisement leaving an
insightful and positive image in the
viewer's mind.

Fades out to black to


signify the end of the
advert and provoking a
slightly dramatised
effect of the product.

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