SYLLABUS

DEPARTMENT OF
BUSINESS ADMINISTRATION
M.Com. (Previous) Bus. Adm. Examination, 2014
M.Com. (Final) Bus. Adm. Examination, 2014 and 2015

Printed at :
SHANTA PRINTERS & STATIONERS, JODHPUR

JAI NARAIN VYAS UNIVERSITY

JODHPUR

IMPORTANT
With a view to bring about greater reliability, validity and objectivity in
the examination system and also for closer integration of teaching,
learning and evaluation.
(i)

The syllabus has been divided into units. Questions will be set from
each unit with provision for internal choice.

(ii) In order to ensure that students do not leave out important portion
of the syllabus, examiners shall be free to repeat the questions set
in the previous examinations.
[Ref. Resolution No. 21 (c) of Academic Council dated 9-2-84]

The examinees be permitted to use their personal transistorised pocket

battery operated calculators in the examinations. The calculator to be
used by the candidates in the examinations should not have more than
12 digits, 6 functions and 2 memories and should be noiseless and

SYLLABUS
DEPARTMENT OF
BUSINESS ADMINISTRATION
M.Com. (Previous) Bus. Adm. Examination, 2014
M.Com. (Final) Bus. Adm. Examination, 2014 and 2015

cordless. A calculator belonging to one candidate shall not be allowed

to be used by another candidate. The Superintendent of the centre will
have complete discretion to disallow the use of a calculator which does
not confirm to the above specification.
[Ref. Res. No. 6/90 of Academic Council dated 20th July, 1990]

In Engineering and any other examinations where the use of calculators

is already permitted, it shall remain undisturbed.

NOTIFICATION
In compliance of decision of the Hon'ble High Court all
students are required to fulfil 75% attendance rule in each
subject and there must be 75% attendance of the student
before he/she could be permitted to appear in the
examination.
REGISTRAR
(Academic)

FACULTY OF COMMERCE AND

MANAGEMENT STUDIES
JAI NARAIN VYAS UNIVERSITY
JODHPUR

MEMBERS OF THE TEACHING STAFF

Professor & Head

Dr. J.K. Sharma

M.Com., M.Phil., Ph. D.

FDP (IIM-A)

Professors
Dr. R.C.S. Rajpurohit
Dr. Rajan Handa

M.Com., M.Phil., Ph. D.

M.Com., Ph. D., MBA

Assistant Professors

Contents
LIST OF TEACHING STAFF

DEPARTMENT OF BUSINESS ADMINISTRATION

GENERAL INFORMATION FOR STUDENTS

TEACHING AND EXAMINATION SCHEME

M.COM. PREVIOUS COMPULSORY PAPERS

M.COM. FINAL COMPULSORY PAPER, OPTIONAL GROUPS

11

Dr. M.L. Vasita

M.Com., Ph.D., PGDLL, MBA

Dr. U.R. Tater

M.Com., Ph.D.

Dr. Asha Rathi

M.Com., Ph.D.

Dr. Ashish Mathur

MBA, Ph.D.

Mr. Manish Vadera

MBA

Dr. Ramesh Kumar Chouhan

M.Com., Ph.D.

Dr. Ashok Kumar

M.Com., M.Phil., Ph.D.

MCom. Bus. Adm. 2

DEPARTMENT OF BUSINESS ADMINISTRATION

JAI NARAIN VYAS UNIVERSITY, JODHPUR

GENERAL INFORMATION FOR STUDENTS

DEPARTMENT OF BUSINESS ADMINISTRATION

The Department offers the following programmes of teaching and
research :
B.Com. (In combination with other Departments of the Faculty)
M.Com. Business Administration
Master of Human Resource Management
B.Com. (Hons.) Business Administration
P.G. Diploma in Marketing & Sales Management
P.G. Diploma in Human Resource Management
M. Phil. Business Administration

The Examination for the degree of M.Com. Business Administration

will consist of two parts : (1) Previous Examination, and (2) Final
Examination.
M.Com. Previous (400 marks) : A written examination in four
compulsory papers, each paper being of 100 marks.
M.Com. Final (500 marks) : A written examination in Two
compulsory papers and remaining three papers will be of the Optional
Group offered in Final Examination, each paper being of 100 marks.

Ph. D. Business Administation

D. Litt. Business Administration
The Department shoulders the responsibility towards the undergraduate
teaching under the three year programme leading to the degree of B.Com.,
alongwith other sister Departments, viz., the Department of Accounting
and the Department of Business Finance and Economics.
The M.Com., programme offers specialisation on four different
areas: The Human Area, The Marketing Area, The Finance Area and
the Industrial Area. Currently, teaching is being provided in the first
two areas, viz., the Human Area and the Marketing Area.
The Department has been running the one year P.G. Diploma in
Marketing and Sales Management Programme on self-financing
basis, for the last twenty years. The Diploma has proved quite useful
as a professional job-oriented course. On similar lines, another
Diploma programme, namely the P.G. Diploma in Human Resource
Management has also been running for past eighteen years.
M.Phil. Business Administration is a research degree that orients the
student towards research and prepares him for undertaking doctoral
research.
A new PG Programme named "Master of Human Resource
Management" was started on self-financing basis from Session
2010-2011.
The Department also shoulders the responsibility of supervising
doctoral research (Ph.D.) and advising post-doctoral research
(D.Litt.).

To pass M.Com. (Previous and Final) Examination a candidate is

required to secure at least 25 per cent marks in each paper, and 36
per cent marks in the aggregate of subjects concerned in each of the
examination separately,
Successful candidates will be placed in the following divisions on the
basis of the marks obtained in Previous and Final examination taken
together.

1.

First Division

60% and over

2.

Second Division

48% and over

3.

Third Division

36% and over

No student will be permitted to register himself/herself

simultaneously for more than one post-graduate degree.

:
M.Com. Bus. Adm. 3

MCom. Bus. Adm. 4

TEACHING AND EXAMINATION SCHEME

Optional Groups :
Group

Human Area

Periods

Exam.

Max.

Min.

Paper

Human Resource Development

Per week

Hours

Marks

Marks

Paper

II

Labour Management Relations

(%)

Paper

III

Industrial and Labour Legislation

M.Com. Previous

Group

Marketing Area

Compulsory Papers :

Paper

Retailing and distribution Management.

Subject

1.Strategic Management

100

25

Paper

II

Marketing Research & Consumer Behaviour

2.Principles of Marketing 6

100

25

Paper

III

Marketing of Services

100

25

4.Financial Management 6

100

25

Group C

Finance Area

Paper

Working Capital Management

Paper

II

Financial Analysis and Investment Management

Paper

III

Advanced Financial Management

Group

Institutional Area

Paper

Management of Public Enterprises

Paper

II

Principles of Insurance

Paper

III

Insurance Practices in India

3.Human Resource
Management

400

Aggregate

36

M.Com. Final
Compulsory papers :
1

Organisational
Behaviour

Fundamentals of
Management
Research

100

100

25
25

Optional Paper :
(All the three papers of any
One Group : Group A to D)
Paper II

100

25

Paper II

100

25

Paper III

100

25

500

36

Aggregate

MCom. Bus. Adm. 5

MCom. Bus. Adm. 6

M.Com. Previous Examination, 2014

Budhiraja, S.B. And Athreya, M.B.: Cases in Strategies Management, Tata

McGraw Hill, New Delhi, 1996

Compulsory Papers
PAPER I
STRATEGIC MANAGEMENT
Unit 1

Unit 2

An overview of strategic Management : Defining

Strategy, levels at which strategy operates; Approaches
to strategic decision making; strategic intent, vision,
Mission, Business definition, objectives and goals,
Environmental analysis and Diagnosis : concept of
environment and its components; Environment
scanning and appraisal, Organisation appraisal,
Strategic advantage analysis and diagnosis
Corporate-level strategies : Grand, Stability, Expansion,
Retrenchment, combination strategies, Corporate
Restructuring. Business-level/strategies: Generic and
tactics for business strategies

Unit 3

Strategic Analysis and choice : Process of strategic

choice, corporate and business level strategic analysis,
Subjective factors in strategic choice, contingency
strategies and strategic plan

Unit 4

Activating Strategies : Interrelationship between

formulation and implementation, Aspects of strategy
Implementation, Project and Procedural Implementation.
Resource allocation. Structural and Behavioural
Implementation.

Unit 5

Functional and Operational Implementation : Financial,

Marketing, operations/production,
Personnel plans
and policies, information, Integration of functional
plans and policies. Strategic evaluation and control;
Techniques of strategic evaluation and control

Coulter, Mary K.: Strategies Management in Action, Pearson Education, Delhi,

2005
David, Fred R. : Strategies Management, Pearson Education, Delhi, 2005
Glueck, William F. And Lawrence R. Jauch : Business Policy and Strategic
Management. McGraw-Hill, International Edition, 1988
H. Igor, Ansoff :
Jersey, 1984

Michal, E. Portor : The Competitive Advantage of Nations, McMillan, New Delhi

Mintzgerg, Henry and James, Brian Quinn : The Strategy Process, Pearson
Education, Delhi, 2003
Newman, William H. And James, P. Logan : Strategy, Policy and Central
Management, South Western Publishing Co., Cincinnati, Ohio
Sharma, R.A. : Strategic Management in Indian Companies, Deep and Deep
Publications, New Delhi
Peters, T.J. And R.H. Waterman, Jr. In Search of Excellence, Harper and
Row, New York
Ramaswamy, V.S. and S. Namakumari, Strategie Planing : Formulation of
Corporate Strategy, Text and Cases. The Indian Context. Macmillan India
Delhi, 2001

PAPER II
PRINCIPLES OF MARKETING
Unit 1

Marketing : Concept, old, new including Meta

Marketing
and Social Marketing.
Functions,
Importance, Marketing Mix, Marketing Organisation,
Purpose, Basis, Forms, Marketing vs. Sales, Marketing
segmentation, marketing in a developing economy

Unit 2

Marketing Research : Meaning, Importance, Areas

Elementary study of methods and Procedure, Product
Planing : Definition, Terms, Scope, Branding,
Packaging. Development of New Products, Product
Life Cycle, Diversification, Simplification. Consumer
Behaviour, Concept, Buying Process, Economic, Social
and Psychological Determinants of Consumer Behaviour

Unit 3

Pricing: Meaning, Importance, Affecting Factors,

Pricing Policies, Marketing Communication-Meaning,
Importance, Marketing Communication throughProduct, Price, Place, Promotion

BOOKS RECOMMENDED
Azhar Kazmi: Business Policy and strategic Management, TataMcGraw
Hill, New Delhi, 2005
Jain, P.C.: Strategies Management (Hindi), 2005
Bhattacharry, S.K. And N. Venkataramin :Managing Business Enterprises:
Strategies, Structures and Systems, Vikas Publishing House, New Delhi, 2004

Implanting Strategic Management, Prentice Hall, New

MCom. Bus. Adm. 7

Unit 4

Unit 5

MCom. Bus. Adm. 8

Advertising : Concepts, Purpose, Planning Advertising

Media, Advertising Effectiveness, Public Relations,
Concept and Relevance.

Organisation-Line and Staff relationship, Human Resource

Management in India, Concept of Quality Circle, TQM,
Empowerment

Sales Promotion-Meaining Objective and Role, The

variety of Promotion Tools and their suitability in given
situation-Sales promotion programme: Development;
Implementation, controlling and Evaluation.

Unit 2

Human Resource Planing : Meaning, Objectives and

Significance, Process, Human Resource Forecasting. Job
Description and Job specifications, Job design
approaches

Personal Selling : Meaning factors affecting personal

selling. The selling Process, follow up after sales,
Relationship Management.

Unit 3

Recruitment: Sources, Method, Selection : Process,

tests.
Training and Development : Objectives,
Methods and evaluation of training and development
programme. Career planning and development
methods.

Unit 4

Compensation Management-Job evaluation: Techniques,

wages and salary administration. Incentive payments.
Performance appraisal: concept, objectives and
techniques, job changes transfer promotion and
separation. Human Resource Audit.

Unit 5

Ethical Issues in HRM : Nature and Need, H.R.Ethical

issues. Challengers of HRM. International Human
Resource Management, Domestic HRM and IHRM
Compared, Managing International H.R. Activities

Marketing Logistics (Physical Distribution) : Components,

Function Objectives-Marketing planning and Control :
Concept and Relevance.
Channels of Distribution : Meaning and Importance.
Types of channels, Factor Affecting Choice of Channels,
Channels policies, Management of Channel Members.

BOOKS RECOMMENDED
Still, Condiff and Govani : Fundamental of Modern Marketing
Kotler, Philip : Marketing Management-Analysis, Planning and Control
Stanton, W.J. : Fundamentals of Marketing
Davar, R.S.: Modern Marketing Management
Johnson, L.K.: Sales and Marketing Management
Neelameghan, S. (Ed.) : Marketing Management and the Indian Economy
Srivastave, P. Kumar : Marketing in India
Phelps, D.M. and Westing, J.H. : Marketing Management
Ghandi, J.C. : Marketing : A Management Approach
Stand, T.A.and Taylor, D.A: A Management Approach of Marketing
Agrawal, R.C. and Kothari, N.S. : Vipnan Prabandh {Hindi}
Kumbhat, J.R. : Vipnan Prabandh (Hindi)
Bhadada, B.M. and Porwal, B.L. : Vipnan Prabandh ke Siddhant evam
Vyavahar (Hindi)

PAPER III
HUMAN RESOURCE MANAGEMENT
Unit 1

Human Aspect of Management, Human Relations,

Personnel Management, Human Resource Management:
Concept, Scope, Importance and Functions, H.R.

SUGGESTED READINGS
Gomez-Meija, Luis R.,D.B.Balkin and R.L. Cardy: Managing Human
Resources, Prentice Hall, New Jersey, 1998
DCenzo, David A. and Stephan P. Robbins: Human Resource Management,
John Wiley and Sons, New Delhi, 2001
Ian, Beardwell and Len Holden : Human Resource Management, Macmillan,
Delhi, 1998
Dessler, Garry : Human Resource Management, Prentice Hall of India, 7th
Ed., 1998
Saiyadain, Mirza S. : Human Resource Management, Dhanpat Rai and Co.
Pvt. Ltd., New Delhi, 1999
Chhabra T.N.: Human Resource Management, Dhanpat Rai and Co. Pvt.
Ltd., New Delhi, 1999
Flippo, Edwin B.: Principles of Personnel Management, McGraw Hill, New York
Dwivedi, R.S. : Managing Human Resources : Personnel Management in
Indian Enterprises, Galgotia Publishing Company, New Delhi, 2000

MCom. Bus. Adm. 9

Harzing, A.W. And Joris Van Ruysseveldt : International Human Resource
Management : An Integrated Approach, Sage Publication, London, 1999
Dowling, Peter J., D E. Welch and R.S. Schuller : International Human
Resource Management : Managing People in a Multiple Context, South
Western College Publishing Cincinnati, 1999
Sharma and Surana : Sevivargiya Prabhandh evam Audhyogik Sambandh (Hindi)

PAPER IV
FINANCIAL MANAGEMENT
Unit 1

Financial Management : Meaning, Objectives, Scope

and Functions of Finance Manager, Ratio Analysis, The
Finance Function : Concept and Approaches

Unit 2

Capital Budgeting: Conventional and Non-conventional

appraisal techniques of Capital Budgeting and their relative
merits and demerits; Analysis of selected investment
decisions. Concept and measurement of cost of Capital

Unit 3

Planning Capital Structure : Raising long term funds,

Approaches : Net Operating Income (NOI) Approach,
Net-Income (NI) Approach and Modigliani and Miller
(MM) Hypothesis. Indifference point of Earning before
Interest and Tax (EBIT) Earning per share (EPS)

Unit 4

Dividend Policy : Meaning, Requisities of a good

dividend Policy, Models; Walter Model, Gordon
Model, Modigliant and Miller (MM) Hypothesis

Unit 5

Working Capital Management : Concept, Operating

Cycle, Product Life Cycle, Factors affecting Working
Capital : Functions and Components of Working
Capital; Ratios relating to Working Capital; Estimation
of Working Capital : Cash, Cost and operating Cycle
methods, Cash Management : Receivables and
Inventory management

BOOKS RECOMMENDED
Bierman, H. : Financial Policy Decisions, Macmillan
Bierman, H. and Smidt, S. : The Capital Budgeting Decisions, Macmillan
Fama, E.F. and Miller, M.H. : The Theory of Finance, Holt, Rinchart and
Winston
Hunt, P., Williams, C.M. and Donaldson, G.: Basis Business Finance
Richard D. Irwin

MCom. Bus. Adm. 10

Van Horne, J.C. : Financial Management and Policy, Prentice Hall
Kuchhal, S.C. : Financial Planning An Analytical Approach, Chaitanya
Publishing House
Ramchandran, H. : Financial Planning and Control, S.Chand and Co.
Lawrence, D. Sohall and Chanles W. Haley : Introduction to Financial
Management, Tata McGraw Hill
Agarwal and Agarwal : Financial Management (Hindi),
Depot., Jaipur

Ramesh Book

Malodia, G.L. : Financial Management (Hindi and English), Jodhpur

Publishing House, Jodhpur
Khan and Jain : Financial Management, Tata McGraw Hill Co.
Ravi M. Cishore : Financial Management, Taxmanns Publications
S.N. Maheshwari : Financial Management, Sultan Chand and Co.

MCom. Bus. Adm. 11

M.Com. (Final) Examination, 2014 and 2015
Compulsory Paper - I
ORGANISATIONAL BEHAVIOUR
Unit 1: Managers and Organisational Behaviour : Managerial Roles
and skills, Environmental forces; Meaning, characteristics,
key elements and Evolution of Organizational Behaviour
(OB); Research on Organizational Behaviour; Biological

Unit 2:

MCom. Bus. Adm. 12

Hersey, Paul and Blanchard, K H. : Management of Organizational Behaviour
Reddin, W.J. : Managerial Effectiveness
Korman, Abraham, K : Organizational Behaviour
Bennis and Thomas (ed) : Management of Change and Conflicts
Drucker, Peter, P. : The Effective Executive

Foundations of Behaviour; Biological foundation Inherited

Sharma, J.K. : Leadership styles and Effectiveness of potential Managers,

Sheel Write Pvt. Ltd., Jaipur

and Learned Characteristics of Behaviour

Rahesh Gupta : Organizational Behaviour, Kitab Mahal, Allahbad

Individual Dimension of OB : Motives and Behaviour;

J.S. Chandan : Organizational Behaviour, Vikash Publishing, New Delhi

Personality and Behaviour; Perception and Behaviour;

Learning and Behaviour; Theories of Motivation;
Expectancy Theory; Equity Theory; Reinforcement Theory;
Goal Theory; Job stress : Meaning and Sources; Stress
moderators; Consequences and management of stress
Unit 3: Groups and Leadership : Meaning and classification of
Group; Reasons for group formation; conditions imposed
on the Group; Group Member Resource; Group Structure;
Group Cohesiveness, Committees : Nature and functions;
Advantages and Disadvantages; Guidelines for effectivity,
Leadership : Meaning and Roles in Organizations : Major
Approaches; Leadership styles Distinction between
Manager and Leader; Theories : Ohio and Michigan
Studies; Fiedlers Contingency Model; Hersey and
Blanchards model; Path-Goal Theory
Unit 4: Power, Politics and Conflict : Power : Meaning, Sources
and Bases; How Power influences Behaviour; Impression
management; Defensive Behaviour; Rational Versus
Political Behaviour; Acquiring and exercising political
power, Conflict : Meaning Nature, Sources and Types;
Effects of Inter-group conflict handling and Resolution;
Preventing and stimulating conflict
Unit 5: International Dimensions: General Environment; Task
Environment. Management Philosophies; Organizational
Goals. International Cultural and Behavioural forces,
Motivational differences across cultures, Managerial
Leadership across cultures; Communication in an
international environment
BOOKS RECOMMENDED
Luthans, Fred : Organizational Behaviour
Davis, Keith : Human Behaviour at Work
Stogdill, R.M. : Handbook at Leadership

Pareek, Rao and Pestonji : Behavioural Processes in Organizations, Oxford

and IBH, New Delhi
Compulsory Paper -II
FUNDAMENTALS OF MANAGEMENT RESEARCH
(New Compulsory Paper in Lieu of Viva-Voce)
Unit 1:
The Meaning of Research:
The Research Process
Research and the Managerial Process
Management Research and the Social Science
Approaches to Research
Unit 2:
Deciding on the appropriate form of Research
The Research Programme
Determining research needs
Planning research
Levels of research
Unit 3:
Criteria for choice
Basic approaches to research methods
Principal research methods
Methods of data collection
The financial component of research
The Managerial component research
Unit 4:
A Framework of research utilization
Barriers to using research
Factors in which research can be used
Disseminating research findings
Unit 5:
The competent researcher
Identifying the competent research and research training needs
Approaches to developing researches
Writing the search report
Careers in research
BOOKS RECOMMENDED:
Rogert Bennett : Management Research, ILO Publication
Rummel, J.F. and Ballaine, W.C. : Research Methodology in Business, Harper and Row, New York
Kerlinger. F.N. : Foundations of Behavioural Research
Hughes, J. : The Philosophy of Social Research, Longman, London
Blalock, H.M.: An Introduction to Social Research, Prentice Hall, New Jersey
Bailey, K.D. : Methods of Social Research, Free Press, New York
Kothari, C.R. : Research Methodology : Methods and Techniques Wiley Eastern Ltd., New Delhi.
Trivedi, R.N. and Shukla, D.P. : Research Methodology (Hindi Edition) College Book Depot, Jaipur
Satpal Runela : Sarvekeshan Anusandhan Aur Sankhiki, Vikas Publishing, New Delhi
Campbell : Form and Style in Thesis Writing ( William Gileo)
Sharma C.L.: Samajik Anushandhan Evam Surveykshan, Rajasthan Hindi Granth Acadamy, Jaipur
Nahar and Khanna: Samajik Anushandhan Evam Surveykshan, Jain Book Depot, Jodhpur

MCom. Bus. Adm. 13

MCom. Bus. Adm. 14

M.Com. Final

PAPER II

OPTIONAL GROUPS

LABOUR-MANAGEMENT RELATIONS

GROUP A : HUMAN AREA

Unit 1 : Industrial Relations : concept and Parties, Rise and Growth,

Industrial Relations and Human Relations, Changing pattern
of Industrial settlement, State action

PAPER I
HUMAN RESOURCES DEVELOPMENT
Unit 1: HRD: Meaning, Strategies and Experiences; Line Managers
an HRD; Motivational Aspects of HRD; Career Planing;
Counseling and Monitoring, Identifying HRD needs

Unit 2 : Trade Unions: Problems and remedies, Recent Trends in

Trade Union Movement in India, Employers, Organizations
and their role

Unit 2: Organizational Culture and Climate; HRD for Workers;

HRD: Approaches to Industrial Relations; Organising for
HRD; Emerging Trends and Perspectives

Unit 3 : Collective Bargaining: Concept, Need, Process-Collective

Bargaining in India : Progress, Prerequisites for success,
Wage Boards

Unit 3: Organizational Communication: Organizational Effectiveness;

Interpersonal Styles; Group Formation and Group Processes;
Quality Circles; Quality of Work Life; Total Quality
Management, HRD Experiments in India; Government and
Public Systems; Service Industry

Unit 4 : Workers Participation in Management Concept, Need,

Objectives of Participation- Indian Scene : Forms, Progress,
Barriers, Remedial Measures

Unit 4: Human Resource Planing : Macro Level Scenario, Concepts

Process; Methods and Techniques; Demand and Supply
Forecasting, Job Evaluation; HRD Experiences in U.S.A.,
U.K. And Japan
Unit 5: Performance Appraisal : Meaning, Objectives, Major
Problems and their remedies; Effective Performance
Appraisal Training; Aims, Needs, Methods, Evaluation

BOOKS RECOMMENDED
Myres, C.A. : Industrial Relations in India
Pigors and Myres : Reading in Personnel Administration
Agrwal, R.D. : Dynamics of Labour Relations
Punekar, S. : Industrial Peace in India

BOOKS RECOMMENDED
Udai Pareek and T.V. Rao : Designing and Managing Human Resource
System, 1981 New Delhi, Oxford and IBM
T.V. Rao and D.F. Pereira, (eds.) Recent Experiences in HRD 1985, New
Delhi, Oxford and IBM

Vaid, K.N. : Labour Management Relation in India

Shrivastava G.L. : Collective Bargaining and Labour Management Relations
in India
Agnihotri, V. : Industrial Relations
Sharma,Surana and Srivastava: Prabandh evam Audhyogic Sambandh, Hindi

A.K. Khandelwal : HRD in Bank, 1988, New Delhi, Oxford and IBM
D.M. Silvera : Human Resources Development, The Indian Experience. 1988
Santwana Choudhari : Quality Circle-Indian Experience, 1992,
Culcutta Chapter

Unit 5 : International Labour Organization : Objectives, Principles,

Functions, Organization, impact of ILO on Indian Labour,
Labour Productivity : Concept, Causes of low Productivity.
Measures for improving productivity

NIPM,

Davis Keith : Human Behaviour at Work, New York, McGraw Hill Inc.

Tanic Zivan : Participation in Management

PAPER III
INDUSTRIAL AND LABOUR LEGISLATION

Geisler : Manpower Planning : An Emerging Staff Function, New York,

American Management Association

Unit 1 : Need for Labour Legislation,

Legislation, Factories Act, 1948

Marvin Karline : The Human use of Human Resources, New York, McGraw Hill

Unit 2 : Concept of Wages; Payment of Wages Act, 1936, Minimum

Wages Act, 1948

Sharma, J.K. : Leadership Styles and Effectiveness of potential Managers,

Sheel Write Pvt. Ltd. Jaipur

Principles

of Labour

MCom. Bus. Adm. 16

MCom. Bus. Adm. 15

Unit 3 : Industrial Disputes Act, 1947; Machinery for settlement of
Industrial Dispute; Provisions regarding Strikes and
Lockouts, Retrenchment and Layoff
Unit 4 : Social Security : Workmans Compensation Act, 1923,
Employees State Insurance Act, 1948
Unit 5 : Provident Fund Act, 1952
Payment of Bonus Act, 1965
Payment of Gratuity Act, 1972
Trade Unions Act, 1926
BOOKS RECOMMENDED

Unit 4 : Operations Management : Budgeting and resource allocation;

Store format and size decisions; Store layout and space
allocation; Store security aspects; Credit management.
Merchandise Management: Product assortment decisions;
Merchandise forecasting; Buying and handling merchandise;
Inventory management; Merchandise pricing; Merchandise
labelling and packaging.
Unit 5 : Retail Promotion : Building retail store image Role of
atmosphere; Layout planning; Retail promotion mix strategy;
Retail store sales promotion schemes.
Retail Control and Technology Induction : Controlling retail
operations; Technological developments and retailing.

Bare Acts
Sanaray : Industrial and Labour Laws of India
Bhar, B.K. : A Hand Book of Industrial Law
Shukla, S.M. : Audhyogic Sanniyam, Hindi
Saxena, S.C. : Audhyogic saniyam, Hindi
Mathur and Sexena : Vyaparik evam Audhyogic Sanniyam, Hindi
Vaid, K.N. : State and Labour in India
Chawla and Garg : A Text Book of Industrial Law

GROUP B : MARKETING AREA

PAPER I
RETAILING AND DISTRIBUTION MANAGEMENT
Unit 1 : Importance and Functions of Distribution : Role of marketing
channel : Types of marketing channel; Retailing and
wholesaling : Management of distribution channels - selection,
compensation, motivation and control.
Unit 2 : Basics of Retailing : Nature and importance of retailing;
Contemporary retailing scene in Indian and marketing
challenges ; Wheel of retailing; Retailing life cycle; Types of
retailing-ownership based, store based and non-store based
retailing; Vertical marketing system.
Unit 3 : Strategic Planning in Retailing : Understanding retailing
environment and customers; Designing retailing information
system and research.
Location and Organisational Decisions : Trading area analysis;
Site selection : Organisational patterns in retailing.

REFERENCES :
Berman Berry and Joel Evans : Retail Management. Prentice Hall. New
Jersey.
Coope. J : Strategy Planning in Logistics and Transportation. Kogan
Page. London.
Cox. Roger and Paul Brittain : Retail Management. Prentice Hall.
Harlow.
Kotler. Philip : Marketing Management : Prentice Hall. Delhi.
Levy. M and B.A. Weitz : Retailing Management. McGraw Hill,
Boston.
Stern. Louis W. Adell El-Ansary and Anne l. Coughaln : Marketing
Channels. Prentice Hall. Delhi.
Kamat GS : Managing Cooperative Marketing : Himalaya Publishing
House. Mumbai.
Kohal. Richard L : Marketing of Agricultural Products : MacMillan,
New York.
Sayulu. Kuchi : Rural Marketing in India; Anmol Publications : New
Delhi.
Thomasen. Fredrick Landy : Agricultural Marketing : McGraw Hill.
New York.

MCom. Bus. Adm. 17

MCom. Bus. Adm. 18

PAPER II
MARKETING RESEARCH AND CONSUMER BEHAVIPUR
Unit 1 : Marketing Research : Definition, Nature, Scope, Significance,
Types, Organisation, Scientific Method, Basic Marketing
Methods : The Survey, Observational and Experimental
Methods.
Unit 2 : The Research Design, Types and Sources of Data. Hypothesis
Testing, Pre-Testing Pilot Study, Sampling, Questionnaire,
Schedules, Place of Marketing Research in India.
Unit 3 : Collection of Data, Interpretation of Data, Presentation of
Results & Research Report, Motivational Research,
Advertising Research, Product Research.
Unit 4 : Consumer Behaviour : Nature, Decision Process. Application
of Consumer Behaviour in Marketing, Organisational Buying
Behaviour : Meaning, Factors Influencing Organisational
Buying, The Buying Process.
Unit 5 : Reference Group Influence : Family Buying influences.
Family Life- Cycle and buying roles. Social and SubCultural Influences. Models of Consumer Behaviour.
SUGGESTED READINGS
Narsh K. Malhotra: Marketing Research: An Applied Orientation. Pearson
Education, Asia
Thomas C. Kinnear and James R. Taylor : Marketing Research.
Aaker, Kumar and Day : Marketing Research, John Wiley and Sons, 1998
Rechard I. Levin : Statistics For Management : Prentice Hall, New Delhi.
Henry Assaek : Consumer Behaviour And Marketing Action, Kent Publishing Co.
Berkman and Gilson : Consumer Behaviour: Concepts And Strategies, (Kent
Publishing Co.)

PAPER III
MARKETING OF SERVICES
Unit 1 : Marketing Of Services- Introduction - Growth of the Service
Sector- The Concept of Service- Characteristics of ServicesClassification of Services- Designing the Service-Blueprinting,
Using Technology, Developing Human Resources, Building
Service Aspirations.
Unit 2 : Marketing Mix In Services Marketing- The Seven PsProduct Decisions, Pricing Strategies and Tacties,
Promotion of Services and Placing or Distribution Methods
for Services-Additonal Dimensions in Services MarketingPeople, Physical Evidence and process.
Unit 3 : Strategic Marketing Management For Services - Matching
Demand and Supply through Capacity Planning and
Segmentation - Internal Marketing of a Service - External
versus Internal Orientation of Service Strategy.
Unit 4 : Delivering Quality Services - Causes of Service Quality Gaps
: The Customer Expectations versus Perceived Service Gap,
Factors and Techniques to Resolve this Gap-Gaps in ServiceQuality Standards, Factors and Solutions- The Service
Performance Gap - Key Factors and Strategies for Closing
the Gap- External Communication to the Customer : the
Promise versus Delivery Gap - Developing Appropriate and
Effective Communication about Service Quality.
Unit 5 : Marketing Of Service With Special Reference To :
(A) Financial Service
(B) Health Services
(C) Hospitality Services including Travel, Hotels and Tourism.
(D) Educational Service

Bennet and Kassarjian : Consumer Behaviour, (Prentice Hall of India)

SUGGESTED READINGS

Shiffman and Kanuck : Consumer Behaviour, Pearson Education Asia, 7th Edition.

Valerie Zeithaml and Mary Jo Bitner : Services Marketing. McGraw Hill.

Hawkins, Best and Coney : Consumer Behaviour. Tata McGraw Hill.

Christopher H. Lovelock : Service Marketing : People, Technology Strategy,

Pearson Education Asia

Kothari, C.R. Wishwa Prakashan, New Delhi

Kulkarni, Pradhan & Patil : Modern Marketing Research.
Jain, P.C. : Vipnan Shodh Prabandh (Hindi)

Zeithaml, parasuraman and Berry : Delivering Quality Service, The Fress Press,
Macmillan.

Srivastava, P.K. : Vipnan Anusandhan (Hindi)

Audrey Gilmore : Services marketing and Management, Response Books, Sage

Publications.

Jakhotiya, G.N. : Vipnan Anusandhan (Hindi)

Raghu and Vasanthi Venugopal: Service Marketing.

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MCom. Bus. Adm. 20

GROUP C : FINANCE AREA

BOOKS RECOMMENDED

PAPER I
WORKING CAPITAL MANAGEMENT

Beraneck, W.:Working Capital Management (Wordsworth, Belmont)

Unit 1 : Concept of Working Capital : Estimating and analysing

working

capital requirements,

Working

Capital

Pontenfield, J.T.S. : Investment Decisions and Capital Costs

(Prentice Hall)

Management : Overall consideration.

Soloman, E. (ed.) : The Management of Corporate Capital Kuchhal,

Unit 2 : Sources of Financing short-term requirements, Financing
current assets, Internal financing vs. external financing.

S.C. : Financial Management-Analytical and Conceptual Approach

(Chaitanya Publishing House)

Unit 3 : Receivable Management : Credit Policies and collection

system; Goals of Credit Management : Optimum Credit

PAPER II

Policy : Costs of Credit; Aspects of Credit Policy; Credit

terms, credit standard, collection policy, credit analysis,

FINANCIAL ANALYSIS AND INVESTMENT MANAGEMENT

collection procedure.

Unit 1 : Analysis and interpretation of published statements;

Interfirm/Intra-firm comparisons through ratio analysis,
fund flow analysis; Trend analysis

Unit 4 : Inventory Management and Control : Objectives of Inventory

Management, Inventory Management Techniques; Economic
Order Quality, Re-order point, computation of Safety stocks,
Selective Inventory Control, ABC Analysis;

Finance

Manager's Role in Inventory Management.

Unit 5 : Cash Management : Facts of Management, Cash Planning
and Budgeting Cash Forecasting, Cash flows; Accelerating
cash collections, Controlling disbursements, Determining
the optimum. Cash Balance/Minimum Bank Balance.

Unit 2 : Analysis of financial health : Financial Sickness, its

symptoms and prediction; Capital gearing; Trading on
equity; Over and under-capitalisation and their impact on
share market prices
Unit 3 : Security Evaluation : Investment Setting, investment
criteria : Stock Market in India; Analysis of Economy and
industry; Technical Analysis, General Market Analysis,
Price Charts and Stock selection techniques
Unit 4 : Investment Management : Objectives and Constraints :
Traditional Portfolio Management, Modern Portfolio
Theory, Investment Timing
Unit 5 : Application of computers to Investment Management :
Investment Policies of Individuals, Institutions and Investment
Companies
BOOKS RECOMMENDED
Foulke, R.A. : Practical Financial Statement Analysis, Tata McGraw Hill
Ponterfield, J.T.S. : Investment Decisions and Capital Costs, Prentice Hall

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MCom. Bus. Adm. 22

Chaudhary, S.B. : Analysis Financial Statements, Asia Publishing House

Mayer, N. John : Financial Statement Analysis, Prentice Hall
William, E.E. and Findly, M.C. : Investment Analysis, Prentice Hall
Lev. B. : Financial Statement Analysis, A New Approach, Prentice Hall

PAPER III
ADVANCED FINANCIAL MANAGEMENT
Unit 1 : Financial Planning and Forecasting System- Mergers and
Amalgamations
Unit 2 : Capital Structure Management - Dividend and Bonus policy
Unit 3 : Quantitative techniques for Current Assets Management;
Negotiation for Working Capital Finance
Unit 4 : Inflation and Financial Management; International Financial
Management
Unit 5 : Financial Management of Public Sector Undertakings :
Financial Management of Small firms and sick units

Unit 4 : An exposition to different functional areas of public enterprise

: Finance, Personnel, Marketing and Project appraisal
management.
Unit 5 :

A study of Public Undertaking in India :

1. Steel Authority of India
2. Coal India Limited
3. Indian Oil Corporation of India
4. Fertilizer Corporation of India
5. Rajasthan State Industrial Development and Investment
Corporation Ltd.

BOOKS RECOMMENDED
Arora, R.S. : Administration of Government Industries, Indian Institute of
Public Administration, New Delhi,1969

BOOKS RECOMMENDED
Bierman, H. : Financial Policy Decisions, Macmillan
Bierman, H. and Smidts : The Capital Budgeting Decisions, Macmillan
Fama, E.F. and Millar, M.H. : The Theory of Finance , Holt, Rinehart and
Winston
Hunt, P., Williams, C.M. and Donaldson G. : Basic
Richard D. Irwin

Unit 3 : Management of managerial efficiency : A relative concept;

Some tests of efficiency : financial rations, Profitability
Profile, rate of growth and productivity; Reasons of poor
efficiency; Suggestions for Improvement

Business Finance,

Van Horne, J.C.: Financial Management and Policy, Prentice Hall

Kuchhal, S.C. : Financial Management - An Analytical Approach, Chaitanya
Publishing House

Basu, P.K. : Public Enterprises

: Policy,
Professionalisation, Allied, New Delhi, 1989

Performance

and

Hanson, A.K. : Public Enterprises and Economic Development, Routledge

and Kegan Paul, London, 1960
Laxmi Narain : Principles and Practice of Public Enterprises Management, S.
Chand and Co., New Delhi, 1980
Om Prakash : Theory and Working of State Corporations, Orient Longman,
New Delhi. 1971

Ramachandran, H.: Financial Planning and Control, S.Chand and Co.

Centre for Public Sector Studies : Profitability, Accountability and Social

Responsibility of Public Enterprises, New Delhi. 1980

Lawrence, D. Schall and Chanles, W. Haley : Introduction to Financial

Management, McGraw Hill

Jagdish Prakash and Matabadal Shukla : Public Enterprises in India, Hindi

GROUP D : INSTITUTIONAL AREA

PAPER I
MANAGEMENT OF PUBLIC ENTERPRISES
Unit 1 : Management : Concept, Significance, Present State of
Management : Gaps in management; Adhocism in
organisation; Role of executives and Policy marks
Unit 2 : Ministerial Control and Bureaucratic intervation: Management
at the unit level; Decentralisation; Delegation; Span of control;
Line and staff relationship

Mathur, B.L. : Public Enterprises in India

PAPER II
PRINCIPLES OF INSURANCE
Unit 1 : Insurance and Socio-Economic Progress : Business risk and
role of insurance as risk control device; Insurance behaviour
in an under-developed economy and life insurance; Criteria
of economic progress; Sociology of life insurance; Theory
of Insurance: Selection of risk; Sources effecting risk,
Sources of information
regarding these factors,
Classification of risk, Methods of risk classification

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Unit 2 : Measurement of risk, the inductive method of risk

determination. Theory of probability, Simple and compound
probability. Law of average, use of theory of probability,
and law of average in insurance, Mortality tables : their
types, construction and use; Calculation of net Premium in
life policies; Net signal premium and net level premium in
various types of single life policies and multiple life
policies, Calculation of net premium in various types of
annuties; Treatment of substandard risk loading;
Classification of expenses and their dependence on net
premium and policy amount, various methods of loading ;
their description and assessment as a scientific method of
loading life insurance reserve : meaning and need, method
of calculation, factors affecting the amount of reserves
types of reserves and their uses

Auebner, S.S. : The Economics of Life Insurance

Unit 3 : Elements of Protections and Investment in life insurance

and Net amount and Risk. Investment of life fund :
Canons of Investment and their application to various life
insurance investment; Surrender values and its utilisation;
Valuation and surplus sources of surplus and its utilisation;
Bases of bonus distribution and types of bonus

Lewis and Handershot : Life Insurance and Organisation

Unit 4 : Basic Insurance Law : Principle of indemnity, Doctrine of

subrogation; Insurable interest; Utmost good faith; Doctrine
of Cousa Proxima: Nomination and assignment; Return of
premium
Unit 5 : Insurance Administration : Office administration, Office
systems, Organisation, Office Management, Officer and staff,
Equipment and mechanisation, Fiel administration, Branch and
agency organisation, Agency department, Appointment,
training, supervision and motivation of Agents; Agency
contracts, Agency, Costs; Department administration,
Administration of Life Insurance Department, Salesmanship;
Insurance as a profession; Qualities of a successful agents;
Canvassing; Hints for obtaining prospect, Lapsation of policies,
Classes of prospects and their requirements; Duties and
responsibilities of an insurance agent
BOOKS RECOMMENDED
Wilattee, A.H. : The Economic Theory of Risk and Insurance

Woods, E.A. : Sociology of Life Insurance

Agarwal, A. N. : Life Insurance of India
Macllon : Life Insurance
Magee, I. H, : Life Insurance
Mehra and Osler : Modern Life Insurance
Huebner, S.S. : Life Insurance
Dingman : Selection of Risks
Haycocks, H. M. And Parks, M. : Mortality and other Investigations
Hurb, H.B. : Law and Practice of Marine Insurance
Victor, Done : A Handbook of Marine Insurance
Rameshwar Dayal : Insurance Law
Disdale : Insurance Law
Melson andSheriff : Insurance Organisation and Management

PAPER III
INSURANCE PRACTICES IN INDIA
Unit 1 : Principles and Practice of Miscellaneous Insurance :
Burglary robbery and theft insurance; Liability insurance;
Credit and title insurance; Automobile insurance; Cattle
insurance, Group insurance, and aviation insurance, Export
credit insurance; Deposit insurance
Unit 2 : Insurance Legislation in India : Source and history of
Insurance Law in India; Insurance Legislation in India; A
study of the Indian Insurances Act, 1938 and the of the Life
Insurance Corporation Act, 1956
Unit 3 : Insurance in India : History of Life Insurance before
Nationalisation; Growth of Life Insurance in India-Brief
historical review- The Life Insurance Market in India : The
price and cost factors; efficiency and size; Structure of Life
Insurance Enterprise in India; Life Insurance finance in
India Improvement in the Financial Administration of Life
Insurance
Unit 4 : Life Insurance Nationallisation : Nationalisation of Life
Insurance; Working of Life Insurance Corporation in India;
Present position in Life Insurance of India

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Patterson, E.W. : Essentials of Insurance

Unit 5 : Advanced Problems of Property Insurance : Prevention of

loss; Adjustment of loss; York Antwerp Rules, Contribution
and average; Retention and re-insurance

Horns, H.M. and Mansfield, D S. : The Life Insurance Contract

BOOKS RECOMMENDED

Taylor : Fire Insurance Law

Mages, I. H. : General Insurance

Reports and Accounts of Life Insurance Corporation of India

Colding : Burglary Insurance

Annual Reports of India Re-Insurance Corporation Limited

Macken, A.C. : Insurance of Profits

Woodroof : Insurance Against Theft

Problems of Corp. Insurance under Indian Conditions, Ministry of

Agriculture

Welson : Public Liability Insurance

Indian Insurance Year Books

Batton and Dinsdate : Third Party Insurance

The Indian Insurance Corporation Act, 1956

Millan, M.C. : Fidelity Guarantee

Annual Reports of Export Credit Risk Insurance Corporation

Shenkman : Insurance Against Credit Risk

Legg, J.C. : Loss of Profit Insurance
Bendall : Insurance of Profits
While, E.H. : Business Insurance
Gilbert, G.W. : Motor Insurance
Batton and Dinsdale : Motor Insurance
Michelbacher : Multiple Life Insurance
Ray, P.K. : Principles and Practice of Agricultural Insurance
Agarwal, A.N. : Life Insurance in India
Elderton, W.P. and Fippard, R.C. : The Corporation of Sickness Tables
Knight, C.K. : Advanced Life Insurance
Menge and Guber : Mathematics of Life Insurance
Larson, Gaumnitx : Life Insurance of Mathematics
Harper, Parks : Elementary Mathematics Insurance
Lockhead, R.K. : Valuation and Surplus
Huebner and David : Life Insurance as Investment
Chan, C : Investment of Life Insurance Funds
Raynes : Insurance Fund and their Investment
Reed : Adjustment of Property Losses
Mawbary and Blanchard : Insurance
Minnion :Average Clauses and Fire Loss Approtionment
Doner : General Average and the Tork Antwerp Rules, 1950 including
their Application to Marine Insurance
Kutak, I F. : Principles of Claim Adjusting
Golding : Law and Practice of Re-Insurance

Hobesman. D : Law of Life Insurance