Bibliography
1) Reliance Jio is Planning to Extend its Free Offer Till March 2017
Publisher Information:Athena Information Solutions Pvt. Ltd.
Findings:
Reasons for extension of free offer by Reliance Jio
Impact of this extension on current users
Impact of this extension on Reliance Jio new sales
2) Reliance Jio's entry will increase competition in telecom sector, lower data tariffs.
Source: FRPT- Telecom Snapshot. 11/30/2015, p36-38. 3p.
Findings:
Impact of Reliance Jio on its competitors
Will Reliance Jio lead to consolidation of the industry and exit of the less profitable
telecom companies
3) An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free
Gifts.
Source: Journal of Marketing. Mar2013, Vol. 77 Issue 2, p112-123. 12p. 1 Black and White
Photograph, 4 Graphs.
Findings:
If Free promotions can help to permanently acquire customers
Do free promotions lead to boost in sales
4) The challenge of retaining customers acquired with free trials
Authors:Datta, H. , Foubert, B, van Heerde, H.J.
Findings:
Challenges associated with free trials
Effects of free trials on sales , profit and growth of the company
Is the free trial sustainable
5) Investigating consumer attitude and intention toward free trials of technology-based services
Affiliation:School of Management, Huazhong University of Science & Technology, PR China
Findings:
Can free trial actually make the customer buy a product and be loyal to it
Can free trial make a customer shift from one service provider to other
6) The double-edged sword: The positive and negative effects of switching costs on customer
exit and revenge
In Journal of Business Research June 2014 67(6):1106-1113
Findings:
How easy is it for a customer to switch loyalties
Can switching cost alter a customers decision
7) A short survey on switching costs and dynamic competition
In International Journal of Research in Marketing June 2015 32(2):219-222
Findings:
Can a brand retain a customer in an industry (for a long time) where switching costs are
high
How much is the correlation between switching costs and competition in an industry
9) The Impact of Service Characteristics on the Switching CostsCustomer Loyalty Link
Empirical Generalizations in Retailing, Journal of Retailing June 2014 90(2):275-290
Findings:
The trends in service industry due to high/low switching costs
How much is the correlation between switching costs and customer loyalty
10) Perceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer
Journal of Relationship Marketing. Apr-Jun2015, Vol. 14 Issue 2
Findings:
How much is the correlation between switching costs and customer loyalty
The impact of switching costs on final customer decision
11) The Impact of Service Quality on Customer Patronage: Mediating Effects of Switching Cost
and Customer Satisfaction.
International Journal of Global Business. Jun2016, Vol. 9 Issue 1
Findings:
What is the correlation between service quality and switching costs
What is the correlation between customer satisfaction and switching costs
12) Hotstar to show Premier League matches under premium service
Publisher Information:Bennett, Coleman & Co. Ltd.Publication
Findings:
Will getting Premier League rights lead to more subscriptions
What all tactics Hotstar can use to get more subscriptions to premium account
13) Deloitte Digital Media : Rise of On Demand Content
Findings:
Trends in the consumption of On Demand Videos and Entertainment
What are the major players in this field, their business model and their sustainability
