1
Cultural Evaluation Paper
     Joseph McLain
      XBCOM/275
     June 22, 2014
     Lisa Newman
                                                                                                 2
                                 Cultural Evaluation Paper
     In many ways, Japans business environment differs from that of the U.S. (LeBaron, 2003,
Culture). Its culturally accepted modes of communications and the expectations reflect the
values of its society (LeBaron, 2003, Cross-Cultural). Therefore, certain guidelines should be
followed with any presentation with Japanese persons conducted in the U.S. or Japan, including
business conversations. According to (LeBaron, 2003, Culture) business relationships can end
with confrontations, so they should be avoided at all costs. They can even deter partnerships with
other American companies.
     Japanese culture is highly based on honor. This is something that American consultants and
executives should understand. Saving facie is the most critical aspect (LeBaron, 2003,
Culture). Concepts from a Japanese perspective, with interactions and meanings of some
words, are not conveyed the same. Simply meaning that the person has heard or understood your
request is an example of what the word yes conveys. In our culture it means that he/she has
agreed to what the terms was. In fact, the word yes might be a polite way of turning down a
request. To do so blatantly would cause embarrassment to the other person and/or loss of face
(LeBaron, 2003). According to LeBaron (2003) Since face signifies personal dignity and marks
higher status all interactions should respect and promote these culturally moderated concepts.
Moreover, observing these protocols also proves ones honor and valuation of both the Japanese
individuals and Japanese society.
    Formal attire should be worn when you are presenting information or meeting with Japanese
executives. Men should wear dark business suits and women should wear business suits with
skirts or dresses. Japanese consider business women wearing slacks disrespectful (LeBaron,
                                                                                               3
2003, Culture). To introduce the presentation you should use a personal greeting. You might
start the meeting with an informal, Hello. How are you? Today we will discuss.
Japanese people like to reflect on concepts in their own minds, so it is not uncommon for some
questions to go unanswered. Since face is so important, words are carefully selected. These
responses may not be spontaneous. If at all possible, the number four or spatial representations of
four should be avoided. In Japanese, the number four signifies death. Failure to observe your
presentation from your Japanese business partners perspective beforehand could mean death
to your business relationship or lesser likelihood of partnership.
 Based upon these cultural differences, Hofstede (2012) would insist that Americans doing
business with Japan should remember that most persons in Japan live highly ritualized lives. By
Asian standards, Hofstede (2012) also states Japanese are much more reserved. Therefore,
adhering to the protocols previously detailed honoring the differences and respecting the
Japanese can also lead to a fruitful long-term relationship. Because Japanese are much more
long-term oriented than Americans, this could mean significant rewards for your business.
                                                                                           4
                                           References
 Hofstede, G. (2012). Japan. Cultural Dimensions. Retrieved from
       http://geert-hofstede.com/japan.html
LeBaron, M. (2003). Culture based negotiation styles. The Beyond Intractability Project.
       Retrieved from http://www.beyondintractability.org/essay/culture_negotiation/
LeBaron, M. (2003). Cross-Cultural Communication. Retrieved from
http://www.beyondintractability.org/essay/cross-cultural_communication/