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Scribd's E-Book Subscription Launch

Scribd is launching an e-book subscription service that gives users unlimited access to thousands of titles for $8.99/month. This Netflix-style model aims to expand access to digital books. The service works with publishers like HarperCollins to pay royalties based on how much of each book is read. Scribd hopes subscriptions will introduce readers to new authors and generate more revenue for publishers than individual e-book sales. However, building significant subscriber base faces challenges from competitors like Amazon that dominate the e-books market.

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stesfa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
106 views56 pages

Scribd's E-Book Subscription Launch

Scribd is launching an e-book subscription service that gives users unlimited access to thousands of titles for $8.99/month. This Netflix-style model aims to expand access to digital books. The service works with publishers like HarperCollins to pay royalties based on how much of each book is read. Scribd hopes subscriptions will introduce readers to new authors and generate more revenue for publishers than individual e-book sales. However, building significant subscriber base faces challenges from competitors like Amazon that dominate the e-books market.

Uploaded by

stesfa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 56

SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.
give readers broader access to online books and encourage from other sources.

This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.
SCRIBD

Its a pla Netflix fce where you can Books


ScribSpotify did it for music. Netflix did it for movies. And now, Trip Adler and
Scribd are doing it for books.
The 29-year-old

browse and skim and read whatever strikes your fancy, which Valcarcel/WIRED purchase your
very own digital

Spotipublishing house HarperCollins.

This isnt a place where you entrepreneur -name

d
and his six-year-old San Francisco startup just unveiled an online subscription Trip Adler

Just as

service that gives you

Scribd isnt the first outfit to offer this sort of e-book subscription service. Just last month, a New
York startup called Oyster unleashed an iPhone app that gives you unlimited access to over
100,000 titles for a flat fee, them to buy titles and you get something similar from another service
called eReatah. But Scribd is spreading the idea across myriad devices, from iPhones to iPads
and

and injecting titles from HarperCollins.

The service evolved gradually over the past year and change, as Adler tracked the success of
Spotify and Netflix in the subscription game and traded notes with old friend Emmet Shear, the
founder of video broadcaster Justin.tv, which has also embraced subscriptions. When Adler
originally took the idea to HarperCollins, the book publisher wasnt too keen on it. But, together
with longtime Scribd advisor Richard Sarnoff, Adler and company developed an economic
model that satisfied all parties.

give readers broader access to online books and encourage from other sources.
This works so well in video and music, Adler says, during a recent visit to WIREDs offices.
Its inevitable

unlimited access to a large library of digital books for a flat monthly fee, including titles from big
Trip Adler, the CEO of Scribd. Photo: Joshfy and Netflix used copy of Agatha Christies Murder
on the Orient Express.

This works so well in video and music. Its inevitable that theres something to do here in the
book space too

all-you-can-stream services to help carve out a viable online future for music and videos, Adler
and company hope to find a subscription sweet-spot for e-books that satisfies online readers as
well as publishers. The idea is that this will not only generate revenue for publishers, but that
theres something to do here in the book space too.

Challenges Amazon and Apple With or might end


up as a few paragraphs of the Christie classic sandwiched in between a chapter of Elmore

its ebook service to the world, giving you unlimited access to its library for $8.99 a month on
that, Adler says.

According Jan Johnson of , the setup makes sense for her book house not only economically, but
because it gives people a way of discovering books they might buy elsewhere. The service makes
particular sense, she says, because it taps the already large number of people that use Scribd,
many of whom are already paying a subscr Harvard alongside Facebook founder Mark
Zuckerberg I was in the class they made The Social Network about, he says and soon
after he graduated, he and another Harvard student, Jared Friedman, launched Scribd. In the
beginning, the site was mainly a way for

eople still read books on paper.

People will either read a book th

iption fee. Scribd now claims 80 million active users.

Scribd can number of people who spend a good chunk of their time with books is smaller to
say the least and Scribd faces big competition in the digital book game from the likes of
Amazon and Google and Apple.

None of these tech giants offers a subscription service at the moment, but Amazon does offer a
book-lending service which is somewhat similar and if any of these companies get into
subscriptions, they have an added leverage convert these people over to the book subscriptions,
Johnson says. We are all for this, and we think it will just expand our audience. People will
either read a book there, on the service

declines to say exactly

how it shares revenues from its subscription services, but it will say that it pays authors when
their books are read.

On the other side of things, you have to ask how big the appetite is for an e-book subscription
service among the worlds internet users. Pretty much everyone listens to music and watches
movies, but the

, or buy the book in some other way if they want to keep it in their own library either their
electronic library or their real library. Some p ere, on the service, or buy the book in some other
way if they want to keep it in their own library either their electronic library or their real
library
Jan Johnson

The question is whether devices. Scribd plays across all that hardware even synchronizing
how many pages youve read and like Oyster, it has the advantage of being there first.

We expect this to change reading behavior significantly. It makes it so much easier to browse, to
sample books, to read books in parallel, to search for information within books, Adler says.
Thats different from what Amazon does.

introduces readers new titles at least in theory. Its good for authors if it succeeds in a
widening an audience. says the model satisfies the authors too. This is hardly a steady stream of
income for a group of artists that has so few ways of making money, but they too can benefit
from the way the service

service on certain devices over others. Amazon is most interested in Kindle, Google in Android,
Apple in iOS

Greg Sterling, an analyst with Opus Research. It almost works best as a marketing vehicle as
opposed to a revenue generator.

This seems to be the way the book world is moving. Oyster that Scribd doesnt.

And yet each of the three is likely to push its particular


--

Scrib d Emulates Amazon and Apple to Make E-book Subscriptions Mainstream


by SAROJ KAR

UPDATED 13:10 EST . 03 October 2013 3 MIN READ

Scribd, the document sharing service for the Internet,


announced a new
having to buy

service for

Reads, Kensington, Red Wheel/Weiser, Rosetta Books, Sourcebooks, and Workman.

According to Scribd, there are currently over 40 million books available for readers in more than
100 different countries and written digital books, in a model similar to Netflix (movies and TV)
and Spotify (music). Through a monthly fee, the user can access a collection of thousands of
books stored on the site without The other publishers include E-in more than 80 different
languages. The company

began offering subscribers access the site to an increasing amount of e-books, but only now
announced the new pay to read service mode. The company will charge $9 per month for
unlimited access to its library. innovative and pioneering partnership.

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

Leonard crime fiction and a cover-to-cover romp through your favorite Neil Gaiman novel

Basically, a publisher gets paid only if a reader chooses one of its particular books and it only
gets paid in full if the book is read in full. We actually determine whether the book is read and
make payments to the publisher based Androids phones and Amazon Kindle tablets and any
other machine with a web browser, hoping to provide reading material wherever you are.

Thats what you want, says Roger Kay, an analyst with research outfit Endpoint Technologies.
Even though mobility is all the rage, its good to have the full range.

Trip Adler was atRed Wheel Weiser easily publish documents to the net, from research papers to
legal docs to, well, just about anything else. But it evolved into a tool that let publishers and
authors not only get articles and books in front of readers, but also collect money for these digital
texts.

Scribd has long offered subscriptions to the rather eclectic array of stuff that winds up on the site,
which spans about 40 million books and documents from 100 different countries, written in 80
different languages. And then, this past January, after inking deals with various publishing
houses, it started offering subscribers access to a broader range of e-books though this was
never publicized. Now, the company is officially opening Books, one of the publishers providing
books for the service anyone to quickly and

With a login id, subscribers will be able to browse through books using iPhone and iPad, mobile
devices running on Google every copy of the book before reading.

The key selling point of the subscription service is a partnership with HarperCollins, one of the
major publishing partner and big five publishers. The partnership allows access a majority of the
HarperCollins US and HarperCollins Christian backlist catalog for Scribds digital book
subscription service. subscription Android OS, and any personal computer with a Web browser.

HarperCollins, which is owned by News Corp., offers unlimited access to most of HarperCollins
back catalog. However, the recent best sellers from Harper Collins arent included in the
subscription service, although customers will be able to buy new titles individually on Scribds
site. million active users, the Scribd platform is reaching a vast global audience of readers.
HarperCollins is excited to reach

Since starting Scribd six years ago, we have gained a lot of experience building a library of
books and written works, growing a global community, and gathering data on what readers and
publishers want, said Trip Adler, CEO and co-founder of Scribd. Those insights have helped us
build a product that we believe delivers on a new and better reading experience by giving our
customers instant access to a vast collection of books to read, across a wide array of the top
digital devices, all for one low monthly price. We are thrilled to be working with HarperCollins
on such an

an innovative partnership with Scribd that monetizes its audience through traditional retail and a
subscription offer for our backlist titles, said Brian Murray, President and CEO, HarperCollins
Publishers Worldwide. HarperCollins authors will benefit from
fee.

Scribd can convert these people over to the book subscriptions, says Jan Johnson of Red
Wheel Weiser Books. We are all for this, and we think it will just expand our audience. People
will either read a book there

With 80

, on the service, or buy the book in some other way if they want to keep it in their own library
opportunity in this space.

But the real question

either their electronic library or their real library. Some people still read books on paper.

For Adler, the e-book subscription service can boost new revenue stream for the company as well
as for publishers extended reach, increased discovery, and improved royalty streams.

A book industrys version of Netflix

In the market for digital books, the Scribd will face major competition from companies such as
Apple and Amazon, which currently sell e-books through their online stores. Like Amazon,
which offers apps for the Kindle and other platforms, Scribd will be present in most models of
mobile

are already paying a subscription just like Netflix do for its business. Netflix currently has 37
million subscribers who pay $8 per month to watch movies and TV shows on any device with an
Internet connection.

Netflix is worth about $18 billion. Spotify is worth about $3 billion, Adler says. I dont see
why there isnt a similar devices.

The 29-year-old entrepreneur Trip Adler service evolved gradually over the past year as he
tracked the success of Spotify and Netflix in the subscription model. The new subscription
service makes sense for the young entrepreneur as it already has large number of people that use
Scribd and many of those users is how the publishers will satisfy authors with the new model of
Scribd. The mode is not a steady stream of income for authors. It almost works best as a
marketing vehicle as opposed to a revenue generator. Scribds success will likely depend on its
ability to differentiate itself from those competitors.

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