Your

Personal Brand

Workbook
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Brand Begin

Kandit Kerdwiriyaskul
Your name

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Step up to
stand out

Continue

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stand out

Step up to stand out

In todays marketplace, its tough to stand out. Good grades
and lots of extracurricular activities wont guarantee that
youll land the job of your dreams, or that youll even land
an interview. There are many qualified candidates out there.
The secret to standing out is to impress recruiters with the
unique and authentic youin person, on paper, and online.

Your personal brand matters

Your brand is your reputation. Its your calling card. Its what
youre known for and how people experience you. Its about
bringing who you are to what you do and how you do it.
Delivering your brand clearly and consistently will create
a memorable experience in the minds of those you interact
with and can open doors to new opportunities.

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stand out

Make your plan Use this workbook to guide you through a series of interesting
and revealing activities to help you:
This personal brand experience Soar with your strengths
is your opportunity to learn more Tap into your values
about yourself so you can identify Pursue your passions

your unique skills, strengths, and Define your purpose

talents. Its your chance to tap into Each activity will involve you getting introspective to figure
your values and passions to find out key elements of what makes you unique. Youll document
your ideas, then youll dig deeper to distill whats most rel-
your purpose. These areas form the evant. From there, youll validate your responses and then
foundation of your personal brand activate them via a concrete action plan. Its that easy.

and can help you chart a course for

your career and can position you to
reach your goals.

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stand out

After completing these activities, click on the Market If you want to see how this works, check out the before and
Yourself tab of the website to guide you through converting after personal brand experience videos of Jason to see how
your workbook inputs into tangible career marketing tools his personal brand experience helped him maximize and
such as: articulate his strengths and find the career path that was
Your rsum right for him. Youll also see his notes throughout the work-
book to get a sense of how things played out for him.
Your bio
Your online profiles

The website also has valuable tips on interviewing, network-

ing, and creating a strong first impression. Take advantage of
these resources so you can stand out by being your best self.
This is your chance to really shine. Make the most of it!

Good luck and enjoy the journey!

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Soar
with your
strengths
Continue

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strengths

Soar with your strengths While youre waiting for feedback, dive in and get started by
following the guidance in this section.
People with strong brands are clear
about who they are. They know and Document
Use the questions below to help uncover your inner star.
maximize their strengths. Now is 1. What was the most successful project I ever tackled, and what
your chance to uncover and define made me successful?

the unique skills that make you I was participating in the battle of the bands at school. Our band succeessfully

stand out from the crowd. won a Fan's Favourite award, but the things worthful was that we showed team
work and courage to perform.

If you didnt already complete the survey on the Get Started 2. What was the most important team role I ever fulfilled and why?
tabaccess this link to do it now. Remember, building your
I was leading a band and managing the performance. It shows me that with will
brand starts with having clarity on your strengthswhat you and courage, people can create a big things they never create because on that
see in yourself and what others see in you. By getting that day, everything was ke made for us.
external feedback, you can validate what you think are your
stand out qualities.
3. When faced with an overwhelming obstacle, whats my go to skill
to overcome it?

I am going to focus on something else, or find the cause of the obstacles instead.

4. What are the strengths that others acknowledge in me?

My unique brand that others recpgnize me is that im an easy-going person, and

i always make a happy atmosphere around me.

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strengths

Distill
Dig deeper to identify themes and key strengths you want to put on center stage.

1. What strengths and skills came up over and over again? 3. What skills have I mastered but would rather not use every day?

A skill of problems solving because i am a calm person which i always think Team work
carefully before i decide to do something.

2. Which skills do I enjoy using as often as possible, regardless of the task? 4. Which strengths and skills are going to be most helpful as I begin
my career search?

I often use my speaking skill because i think i can express my feeling through
conversation properly, and i can motivate poeple to think too. Skill of motivation because i am going to do business in the future, and i think
communication is the most important thing to have in order to gain customers.

5. What skills are missing? What skills would I like to build but have not yet
had the opportunity to practice?

-Skill of creativity, i do not actually have time to practice my imagination in

create creative things much.

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strengths

Distill
Write your top five strengths on the spaces in the diagram below. For example, you might
use words like creative, relationship-builder or make the complex simple.

After thats done, you can start to validate your self-perception with feedback from others.

1. Friendly atmosphere 2. Prudential

3. Preblem Solving

you 4. Calmness

5. Passionate

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strengths

Validate Option 1
If you havent already done so, use the Personal Impact Survey to get input from
Up until now, the exercise has been focused on your own people from all walks of your life who know you well. Include friends, family,
perceptions. Now, its time to validate what you documented classmates, teachers, mentors, employers, community leaders, and others who
know what youre like as an individual or as part of a team. Ask them to com-
about yourself. How do others experience your strengths? plete the survey and return it to you within a week. People will be more likely to
Would they agree with your assessment? complete it candidly if they know their feedback will be anonymous.

Option 2
You have three options for completing this part of the Complete this phrase and post it to your Facebook wall.
process. Do any one (or more) of these, then use the As part of PwCs Personal Brand Experience, I completed an exercise to help
me identify my strengths. I came up with Strength 1, Strength 2, Strength 3.
feedback responses to update your strengths diagram on What do you think are my greatest strengths?
the prior page.
Option 3
Ask those who know you well what they think sets you apart from others, then
compare their responses to your self-assessment. You could do this in person,
via a paper based version of this survey, or through email or social media. Use
whichever option you think may give you the most honest responses to help you
complete your profile.

Activate
Follow the 3 Csclarify, communicate, capitalizeto ensure you have a good game plan to maximize your strengths
as part of your day-to-day activities and with potential employers.

Area Description Action to take Completed (Y/N)

1. Clarify Know your strengthsfrom your perspective Complete the strengths diagram with
and the perspective of others who know you well your top 5 strengths Yes

2. Communicate Share your strengths effectively in person, Infuse your strength words into your elevator pitch,
on paper, and online rsum, bio, and online profiles Yes

3. Capitalize Find opportunities that require and will showcase Select leadership and volunteer opportunities that
your strengths leverage your strengths and build your visibility Yes

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Weaken your
weaknesses

Continue

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weaknesses

Weaken your weaknesses Weaknesses can range anywhere between benign to toxic to
your dreams. They can be a sign of:
Everyone has weaknesses. Even 1. Lack of interest: Its just not your thing.
Superman had his Kryptonite. 2. Lack of education or training: You decided to skip
Weaknesses might simply be things Invented Languages: Klingon and Beyond.
3. Lack of capacity: The job requires an 800 lb. gorilla and
that dont interest you, or areas you are human.
where you havent focused your 4. Overused strengths: You may be overusing your go to
energies. After all, there is only strengths to the point where they serve as a detractor.
(Example: You pride yourself on being flexible, but its
so much time in the day. coming across as wishy-washy and indecisive.)

Youve probably heard the expression, keep your friends

close; keep your enemies closer. The same is true of
strengths and weaknesses. It is really important to know
both. That way you can say yes to those things that
employ your greatest strengths, and you can say no to
activities that arent going to serve your deeper purpose.
Lets get started!

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weaknesses

Document Distill
Use the questions below to identify your personal Kryptonite. Go deeper and identify three weaknesses that you want to
overcome because they may hinder your ability to achieve
1. What are the weaknesses that I am aware of?
your goals.
I am a clam person, but i am also a normal person who can get angry or
frustrated. When i am angry, i loose control of myself sometimes. 1.
Anxiety

2. When working on a team, what roles do I avoid that may be important 2.

to my goals? Overthingking

Leader because i am not much creative

3.
Fear

3. When faced with an overwhelming obstacle, whats most likely to cause me

to give up?

Unmanaged work or things that happen and cannot be solved.

4. What was the least successful project I have ever tackled and what tripped me up?

My worst project i have ever created is a project that my friends and i were
trying to create a trip for our families and ourselves, but everything was a mess
because everyone had their own thoughts.Therefore, we manage to vote.

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Weaknesses
weaknesses

Validate
What do others see as your weaknesses? Use the results from the Personal Impact Survey that you completed earlier.

1. Did anyone identify a weakness that you werent already aware of? 3. Look at the weaknesses that you and others identified. Which weaknesses are
List them here: not essential to your career goals? (For example: if someone said you have
terrible handwriting, you may not care too much if you can leverage a computer
Sometimes i speak harshly, and it might hurt someone;s feeling. for written communications.) These weaknesses are not a great place to focus
your attention.

I sing too much because i like to listen to the music

2. Did you discover that others saw strengths in you that you thought were 4. Which weaknesses might hold you back from getting where you need to go?
weaknesses? List them here: This is where youll want to focus your energy.

Talkative Overthingking on something too much can slow and weaken my ability on
others.

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weaknesses

Activate
Follow the 3 Msmitigate, manage, masterto ensure youve got a good game plan to weaken your weaknesses.

Area Description Action to take Completed (Y/N)

1. Mitigate Minimize the impact of your weaknesses by Identify weaknesses that can be mitigated
choosing fields/projects that dont require skills by leveraging strengths or other resources Yes
that lie in your weak zone. Or find a way to (See question 3).
outsource the weak areas to another teammate
so you can leverage your strengths.

2. Manage Focus only on those weaknesses that may be Identify weaknesses that need remediation
holding you back from achieving your goals. (See question 4).
Yes

3. Master Seize opportunities to build this skill so it will serve Identify skill building opportunities and create
you well. Consider leveraging the help of a mentor an action plan in the table below.
Yes
to turn your weakness into a strength (or at least
develop it so it wont hold you back).

From these questions, create a plan. Dont go crazypick three or less. Youre busy on many fronts. What skills are
missing? What skills would I like to build but have not yet had the opportunity to practice? What weaknesses would
I like, or need, to turn into strengths?

Skill Current level Mentor Resources/opportunity

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Tap into
your values

Continue

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values

Tap into your values Sometimes values seem nebulous. They can be hard to define
until someone or something violates them. If you need help
A good way to figure out what to clarify your values, think about some of the most memora-
makes you tick is to look at your ble conflicts youve had in your life. Examine them closely for
the essence of what really bugged you. What crossed the line?
values. Think of them as your What value did that violate? Chances are, if you remember
personal compassthey give the conflict, its because it touched on one of your key values.

direction to the choices you make Here are a couple of quick examples:

and the way you behave. Youre assigned to work on a group project. Youre a diligent A student determined
to graduate with honors. One of your teammates is happy to skate along without
putting in any effort, even on the parts of the project for which he is responsible.
You feel your blood boil any time youre around him because your values of account-
At this point, youre probably making important decisions ability and accomplishment are clearly violated.
about your futurewhether its choosing courses that lead
You said something to your good friend in strictest confidence, only to find that
to a career path, figuring out which internship to pursue, or your friend shared that with someone else. You feel completely betrayed and will
deciding where to focus your time and effort. no longer trust your good friend. Your values of trustworthiness and loyalty were
violated, and you will operate on guard from now on.

If youre able to pursue activities and interests that are in line

with your values and whats important to you at a core level, In this three-part activity, youre going to identify your
you will be less stressed. Youll also save energy and lower top values, define them, then assess whether youre
conflictinternally and with others. Your values can point living in alignment with whats truly important to you.
your decision making in the right direction so you can spend So lets get started.
your time in the right areas for you. Theres nothing more
powerful than aligning who you are with what you do and
how you do it and spending your time on pursuits that have
meaning to you.

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values

Document
Identify your top five values and find your true north.
Go through the list of values below. Eliminate words that dont resonate with you and put a check mark next
to the values that are important to you.
Review the short list of values you checked, pick your top five, and write them on the next page. If you have
a value thats not on the list, feel free to add it in the space provided.

Values

Accessibility Courage Empathy Honesty Originality Speed

Accomplishment Creativity Enthusiasm Humor Passion Spirituality

Accountability Curiosity Excellence Imagination Peace Spontaneity

Accuracy Dependability Experience Impact Perfection Stability

Adventure Determination Expertise Independence Power Strength

Affection Clarity Fairness Integrity Prosperity Success

Affluence Comfort Faith Intelligence Punctuality Sympathy

Altruism Commitment Fame Justice Recognition Teamwork

Ambition Compassion Family Kindness Relaxation Understanding

Assertiveness Completion Fidelity Knowledge Reliability Vision

Balance Contentment Flexibility Leadership Resourcefulness Wealth

Bravery Control Fun Learning Respect Winning

Calmness Directness Generosity Love Security

Celebrity Discipline Grace Loyalty Sensitivity

Challenge Diversity Growth Mindfulness Significance

Charity Efficiency Health Optimism Sincerity

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values

Distill
Define your values by what they mean to you.

Its important to be clear about the meaning behind the

values you chose. Sometimes two people can have different
interpretations of the same word. For example, to one
person, flexibility means being agile in your work style
on a day-to-day basis; to another, flexibility means being
interested in working on a variety of different projects
that are thrown your way.

To get started, list your top five values to the right in #1 Value defined Alignment
order of importance. Then define what that value looks
like in your world. Efficiency 1
2 2 3 4 5

#2 Value defined Alignment

Validate
Youve picked your top five values and have defined what Stability 5
1 2 3 4 5
they mean to you. But are you living in alignment? Are
you building your life around whats important to you? Its #3 Value defined Alignment
time to see if youre walking the talk through a quick
self-assessment. Kindness 1
1 2 3 4 5

#4 Value defined Alignment

For each value in the chart to the right, give yourself a score
of 1 to 5, where 1 indicates I am really not living this value Honesty 3
1 2 3 4 5
and 5 indicates I live this value so consistently, I could be the
#5 Value defined Alignment
poster child for this value. Think about whether or not others
would be able to see this value in your day-to-day interac- Loyalty 4
1 2 3 4 5
tions. Be honest!

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values

Activate
Take charge and make a change.

Select the one or two values that you feel are most critical to Studies show youre 33% more likely to commit to something
your success and happiness and that are potentially the most once you put pen to paper on it. Another way to up your com-
out of whack in your current lifestyle. mitment level is to identify an accountability partner who can
keep you motivated, honest, and on track. Studies also show
Come up with a plan on how you can bring this value back that it takes 21 days to change a behavior into a habit. So get
into focus. Make commitments. So, if your top value is health, your pen and calendar out and lets make this happen!
and youre always parked on a couch chowing down chips
and soda, make a change.

Value needing alignment Action plan and timeline Accountability partner Completed (Y/N)

Efficiency I wil manage things efficiently with a limited sources Yes

Kindness Be nice and good to every person Yes

---

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Pursue your
passions

Continue

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passions

Pursue your passions Document

Lets begin by figuring out what gets you jazzed up. Enter
Your passions fuel your actions. your responses to the questions below:
When you integrate your passions 1. What would I do with my summer if money werent an issue?

into what you do, youre more Travel to many places as much as i can

engaged and can create a power-

house of enthusiasm, engagement
and inspiration for those around you. 2. What are my favorite activities?

Passions can play a positive role, at work as well as at play. Music

They can: Movies
Sports
Re-energize you when another task or experience
drains you
Allow your subconscious to work on a problem while 3. What type of people am I drawn to?
youre focused on something else that you really enjoy
- Person who be themselves
Create connection and camaraderie with others - Careness person
Provide a productive outlet for excess energy or stress
Improve your memory and your mental, emotional and
physical health
4. What kind of stories in the news always capture my interest?

In this exercise, youll have the opportunity to step back Something unexpected and unnormally happen to the society
and think about your passions, how you can integrate them
into what you do, and how you can connect them with your
career goals.

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passions

Distill Passion #1: Skydiving

You are a busy college senior with a love of extreme sports. Lately, youve been really
Now its time to separate the passionate activities from the into skydiving. Its a complete rush for you to jump out of a plane and free-fall into
real passion that lies beneath. Yes, theres a difference! You the great unknown. You feel totally alive the moment you step out into the air, and
youve recently recruited a few buddies to join you on your next excursion.
need to do this in order to find ways to integrate your pas-
sions into your day-to-day activities, and even into your work. On the surface: Aside from being a skydiving guide or a green beret, there
doesnt seem to be a strong career path tied to this interesting passion and
hobby. It may score you some bragging rights here and there, but on a realistic
What? Passion and work? That sounds like a counterintuitive levelit may be hard to come up with a practical career connection.
match. But does it need to be?
At a deeper level: Your love of skydiving is rooted in your love of risk taking. You
thrive on jumping into the unknown, and have recently done a great job at
Often, we cant see the connection between our passions and bringing others (even skeptics) along for the ride.

our work at first glance. But if you know why youre passion- Passion #2: Baking
ate about what youre passionate about, you can figure out Even though its on the opposite side of the spectrum, you are also passionate about
baking. No matter how busy or tired you are, you always find time and energy to
how to infuse that into your day-to-day activities. make cupcakes or other sweet treats at least once a week and share them with oth-
ers. It lowers your stress and can turn a bad day to good.
If you could figure out what it is about travel, skydiving or On the surface: No matter what all the Next Food Network Star shows might
cooking that gets you excited, it will be easier to find a career lead you to believe, the career of baking is tough to break into. And just because
you love to bake doesnt mean you (or your waistline) would want to do it 24-7.
that can use those passionseven if youre not destined to be Again, the side benefit is that youll surely be popular bringing all those sweets
the next Bear Grylls or Rachel Ray. to your future colleagues.

At a deeper level: The passions that lie beneath your passionate activity of baking
Before you try this at home, lets take a look at an example. is your love for taking raw ingredients and combining/transforming them into
something great. You also enjoy sharing the fruits (or pastries) of your labors
with others.

The connection point

You can now see some common threads between your true passions and your
future career options.

You love the idea of risk taking. You embrace the unknown. You have a unique tal-
ent of taking a blank canvas of stuff and turning it into something great. You can
energize people and bring them along for the ride. This is why youve always been
fascinated by the realm of start-up companies or new product development. You
realize that sort of career path might satisfy your passions at a much deeper level.

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passions

Distill Validate
Now, take a look at your original responses and ask yourself Its time to put your passions to work. Which of your under-
these questions: lying passions are most important to you? Dont go crazy
lets just start with two.
1. Was there a common thread across my responses?

It makes me focusing Passion 1

Playing/Composing music

2. Why do I love what I love? (Whats the passion behind the passionate activity?) Passion 2

I like myself when i do it because it is the things that i can show my identity Sports
most

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passions

Activate
Lets look at how you can use your passions to build your brand and possibly form the foundation of your
career. Keep in mind that this is just another data point and stepping stone on your journey. The true power
will be when you look across your strengths, values, and passions to arrive at your purpose.

1. How can you further explore your passion via volunteerism? 2. How can your passion form the foundation of your career goals? What types of
career paths would value and leverage the underlying passions you uncovered?
My strenghts will help in many careers because it is a relationship builders. I Talk with a trusted mentor and document your ideas below.
can easily be friendly with poeple, and volunteerism requires this kind of
values. I'd like to entertain poeple and make them happy .

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Define your
purpose

Continue

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purpose

Define your purpose We all want to be accepted for being fully and authentically
ourselves. Being your best self, and using your gifts and
Why am I here? Thats a question strengths in a way that creates a satisfying life, for you and
that has, no doubt, rolled off the lips those that matter to you, is the culmination of living life
on purpose.
of many since cave men moved from
grunting to speaking. Surely, like Exploring your thoughts about your purpose will help set you
on the right path early in life. Its pretty heavy concept, but
passions, this has an answer beyond an important one to explore. The activities in this section will
the obvious. Thats a question that help you take the first step. Lao Tzu, in The Art of War, said,
A journey of a thousand miles must begin with a single step.
you may grapple with and refine over Trust that wherever you go, you have been working to lay the
a lifetime. And it is yours alone to foundation for making the best of the trip.

discover and define. Exploring your purpose

Your purpose is your big picture, internal vision of what you
would like to achieve. When you combine clear values, engage
your passions and take on-purpose action, you can follow
your personal road map to the destinations you choose.

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purpose

Document You have three options for completing this activity:

It is important to visualize the kind of future you want and to The best option is to listen to an audio recording that will
consider what you want to experience and accomplish in your guide you through the exercise. If youre online, click here to
life. How will you impact it will have on those around you as listen. Before clicking the link, make sure youre in a comfort-
well as those you may never meet? able position where you can close your eyes and relax. The
activity will take around 5 minutes to listen and 15 minutes
If youve never been through a guided visualization activity, to exploreand document the ideas that come to you.
this may feel a little awkward at first. The worst that could
happen is that you get really relaxedand fall asleepand The next best option, if using a paper-based workbook only,
miss your next class or a new episode of the X Factor. If you is to do this exercise when youre with a friend who can read
find it hard to relax, consider repeating this again at a later the guided visualization script in the appendix. That way,
date so you can experience the greatest benefit. Guided visu- you can relax and immerse yourself in the experience.
alization works best when you find a quiet place and time
where you will be undisturbed for at least 20 minutes. As a fallback option, if neither of the options above work,
read the script, close your eyes and allow your mind to wan-
der through the imagery before putting pen to paper.

Now, get comfortable. Turn off your inner cynic and let your
imagination run freebarefooted.

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stand out strengths weaknesses values passions Define your & make an impact next?
purpose

Document your back to the future journey here

You can either write down the entirety of your thoughts or capture key elements.
Write it in first person with an active voice, as though you were relaying the story
to another person right now. I am I have I enjoy I will

-Have warm fanily

-Have succesful business
-Travel as much as i can
-Be an entertainer

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purpose

Distill
Look at what you jotted down and identify the key ingredients that you saw in your future.

1. What has been important to you? 4. What are you working toward and/or what have you accomplished that gives
you a sense of purpose?
People around me
Research
Experience
Passion

2. Who is on this journey with you? 5. Where you are headed next?

Family and Friends Education

supporters

3. What you are doing that fuels your passion?

Maintain fanily time and try to get closed to the family business

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purpose

Validate
Look at your responses on the previous page. Do you see Use different color highlighters to help you put all the
your values, passions and purpose showing up in your fuel possible into your opportunity engine. For example,
visualization? consider highlighting:

Comments below: Values in blue Passions in green Purpose in orange

I think i can imagine my future because i already prepare fot it.

Are all the colors represented?

Did you learn anything new that you would add to your
values, passions and purpose that are needed to meet your
highest aspirations?

Comments below:

I learn that people cannot survive by just one self, they have to have people sho
can support them too.

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stand out strengths weaknesses values passions Define your & make an impact next?
purpose

Activate
Take a look at what you have documented. Are any of the colors in short supply? If so, what are you doing
now that could be fulfilling those needs?

List your five favorite activities in the table below. Next to each, place a check in the box if they feel in
sync with your values, passions and purpose. If not, use the next 3 spaces provided to identify activities
that you would enjoy that are better aligned that will create the impact you want to have on others in
your life.

Activity Values Passions Purpose

1 Music
2 Sports
3 Games
4 Travel
5 Reading
6

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Build your
brand
and make
an impact
Continue

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stand out strengths weaknesses values passions purpose Build your brand next?
& make an impact

Build your brand and Document

Clarifying your unique strengths, values, passions and pur-
make an impact pose gives you great direction and criteria for what to say
Giving back is an outward expres- yes to and what to say no to when faced with the many
opportunities and requests you will encounter over a lifetime.
sion of your values, passions and Let the work you have done to this point in your branding
purpose and provides an opportu- journey be your guide to choosing how you will use your time.

nity to demonstrate your strengths. I want to use this giving back opportunity to:
Its good for society. Its empowering a. Showcase a strength

and inspiring for you and those you b. Develop a new skill
c. Align my values
will influence. And its an important
d. Employ my passions
part of successful branding! In this e. Fulfill my purpose
exercise, youll identify the philan-
thropic options that will be most
meaningful to you.

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& make an impact

Distill
Now lets dig a little deeper to connect back to the work you just completed.

Skills/Strengths: Which of the strengths you identified would you like to show- Purpose: What might move you toward your internal vision for the future?
case, or which skill was missing that youd like to build?

Subjectivity skills MY inspriration when i visualize many things and experience more

Values: Which cause(s) might connect with the values that were top of your list? Goals: What is your goal for an internship or the job you would like to have when
you graduate?
I am a person who is not participating to the things i am not interested
Teacher

Passions: What type of cause or organization might connect with the root
passions you identified?

Business jobs

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stand out strengths weaknesses values passions purpose Build your brand next?
& make an impact

Distill
Refer to the two examples below:

Example 1 Example 2

Skills/strengths: Skills/strengths:
Relationship-building, collaboration Managing people, teaching, coaching

Values: Values:
Respect, excellence, discipline, caring for others, generosity Teamwork, winning, competition, optimism, growth

Passions: Passions:
Animals (pets) Sports, entrepreneurship

Goals: Goals:
Ideal first job out of school: working with a healthcare organization, First internship: working for a consulting firm that has high tech start-
working on developing therapies that help people ups as clients, or working for a start-up

Purpose: Purpose:
To lead a national initiative that influences the provision of alternative To launch a successful business that employs my love of sports and
healthcare services to underserved and disadvantaged people leverages my technical expertise for online delivery and engagement;
To deliver team and leadership training services based on sports theory

Potential organizations: Potential organizations:

ASPCA, local non-profit veterinary clinic, Seeing Eye Dog Society, non-profit School extracurricular sports programs, Junior Achievement, Young
clinic for the homeless Entrepreneurs Society, local small business associations, etc.

Potential roles: Potential roles:

Welcome reception, greeting clients, working as part of a team to make animal Starting a sports organization at school, teaching and coaching
issues visible, working across organizations getting them to collaborate students on Junior Achievement projects, managing a small project
for an entrepreneurial organization

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stand out strengths weaknesses values passions purpose Build your brand next?
& make an impact

Validate
To put the wheels in motion, check out the websites and Volunteer for a day, a project, or a week to gift your service
phone or tablet apps below for opportunities based on inter- and test the fit with the volunteer opportunity. Even if it turns
ests, causes, needs, skills and locations and focus on those out not to be the best fit for you, both you and those receiving
that are in alignment with your values, purpose, passions, your service will have benefited and it will get you one step
potential roles and goals outlined on the previous page. closer to clarifying what you want to do. Check your state and
city website for additional opportunities in your area.
Make it happen. Call or visit the organizations that sound
like the best fit. Many large employers have volunteer programs that can also
link you to opportunities that will be a fit for your interests,
so explore that option as well.
Resources

Organization Description Link

Hands On Network Mobilizes millions of people to take action to change the world. Largest network www.handsonnetwork.org
of 250 local volunteer centers across the country and around the world

Do Something Funding source for social change projects. 2.3 million membersall 25 years www.dosomething.org/volunteer
and under. Spearhead national campaigns and offer community action ideas.

Hud Portal for Links to major Federal and National volunteer programs and volunteer portal.hud.gov/hudportal/HUD?src=/
Volunteering clearinghouses topics/volunteering

Catchafire Register your skills and interests to find volunteer needs that match. www.catchafire.org

Volunteer Match Find local and virtual volunteer opportunities www.volunteermatch.org/about

and organizations, by cause and by locale.

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Resources continued

Organization Description Link

I Participate Search for registered volunteer projects by zip code and by cause. www.iparticipate.org/about-us

ServeUS gov Learn about National and Community service. Access Toolkits to guide your www.serve.gov
service project idea.
Go Abroad Choose from a database of 6184 Volunteer Abroad programs or create your own www.goabroad.com/volunteer-abroad/
Volunteer opportunity by defining your interests and strengths. search/volunteer-abroad-1
Habitat for Local to international volunteer opportunities from swinging a hammer to office www.habitat.org
Humanity work to disaster preparedness, learn skills while doing good.

CausePub Submit your book ideawhether it is written or not. Select your cause that it www.causepub.com
will help support and how this will support it. CausePub will determine how to
make your book a success while serving the social cause.

RocketHub Crowdfunding for causes with visibility through A & E Project Start UP. Offers www.rockethub.com
Success School for building better projects and businesses.

Smartphone and tablet apps

App name Description

Volunteer Match Mobile version of the website above.

The Social media platform for on-demand, on the spot, micro volunteering opportunities
Extraordinaries in increments from minutes to hours.

Habitat for Mobile version of the website above.

Humanity

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stand out strengths weaknesses values passions purpose & make an impact

Whats
next?

Continue

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Step up to Soar with your Weaken your Tap into your Pursue your Define your Build your brand
stand out strengths weaknesses values passions purpose & make an impact Whats
next?

Whats next?
Congratulations! You just completed You market yourself. You create
the hardest part of building your amazing career marketing tools
brand. You dug deep and examined that reflect the essence of who
some big questions around your you are, not just what youve done.
strengths, skills, values, passions Youre now clear on what makes you
and purpose. You asked others for uniqueso get ready to share that
feedback because your brand is with the world.
held in the minds of those around Click here to go back to the website and so you can put your
you. So what do you do with all of best foot forward when you market yourselfin person, on
paper and online. There are lots of tips and resources around
this valuable information? interviewing, networking, rsums, bios and social media
presence. Make the most of these tools and get noticed!

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Appendix
Guided imagery script

We are about to take a trip back to the future. Youre eager to share what youve done since school, what youre doing now, and
what you hope to do in the next five years. (Pause 5 seconds.)
Get comfortable. Close your eyes and pay attention to your breathing. Breathe
slowly in and out through your nose four times, with each breath becoming slower You think back to your first full-time job out of school. Remember what it felt like
and allowing your body to become even more relaxed with each breath. (Pause) to get dressed that first morning, getting to work and hoping you were up to all of
the challenges? (Pause 2 seconds.)
Concentrate on your fingertips and see if you can feel your heartbeat in them.
(Pause) Were you ready? (Pause 3 seconds.)

Once you have done that, allow yourself to feel your heartbeat in your chest while Remember getting your own place for the first time? And celebrating your new-
continuing to breathe in a slow and relaxed manner. (Pause) found freedom? Then later realizing all the bills that were now yours to pay?
(Pause 5 seconds.)
You are ready now. Lets begin your journey back to the future.
Perhaps you are in a committed relationship. Maybe youre married? Or have
It is 10 years in the future. Youve graduated, found your first job and have really started a family? Or maybe youre considering the many possibilities. Other than
been establishing a life for yourself over these past 10 years. It feels good. (Pause) work, what are you looking forward to sharing about your life? (Pause 10 seconds)

When you checked the mail today you discovered the alumni invitation to your What have you learned from negotiating and navigating your life, your work and
10 year reunion. the world? (Pause 10 seconds.)

So much has happened since you last saw some of your classmates. In ways, it What are you doing now, 10 years after graduation? And who is in your life?
probably feels like yesterday and in others, like a lifetime. (Pause) (Pause 10 seconds)

Take a moment to reflect on the many changes that have transpired over these What impact are you having on those around you? (Pause 5 seconds)
past 10 years.
What is next for you that will create the impact you hope to have on your work,
You find yourself smiling as youre looking at the invitation. You run your life and the world? (Pause 15 seconds)
fingers over the embossing of your schools emblem. Ten years. Can you believe it?
It probably feels like a whirlwind. (Pause 5 seconds.) When you have finished reflecting, take several deep slow breaths, open your eyes
and stretch.
You find yourself mentally and emotionally preparing yourself, rehearsing for the
conversations you will have with your classmates and friends. You are thinking Once you have fully reflected, document what you will be saying about the life you
about the experiences and achievements that have given you the greatest sense of are leading, who is alongside you, and the impacts you aspire to have.
accomplishment. (Pause 5 seconds)

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stand out strengths weaknesses values passions purpose & make an impact next?

Thank you.
www.pwc.com/personalbrand

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