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Questionnaire

This document contains a 10 question survey about toothpaste brand and product preferences, purchase considerations, and effectiveness of promotional strategies. Respondents are asked about their usual toothpaste brand, factors that influence their choice like price and promotions, and promotional methods they have encountered.

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Narendra Ghule
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37 views2 pages

Questionnaire

This document contains a 10 question survey about toothpaste brand and product preferences, purchase considerations, and effectiveness of promotional strategies. Respondents are asked about their usual toothpaste brand, factors that influence their choice like price and promotions, and promotional methods they have encountered.

Uploaded by

Narendra Ghule
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

1. Which brand toothpaste of toothpaste do you use?


.

2. Do you always buy same brand of toothpaste?


a. Yes b. No

3. What additional features would you like to see in your toothpaste?


a. Cavity Protection
b. Calcium Content
c. Prevention of bad breath
d. Taste
e. Good Cleaning Power

4. Which factors do you normally consider while purchasing a


particular brand of toothpaste?
a. Price
b. Change of Colour
c. New Flavours
d. Refreshing Breath
e. Anti-Bacterial Protection

5. What factors influence while buying toothpastes?


a. Advertisements
b. Packaging
c. Personal Experience
d. Protection
e. Whitening
f. Dentist Recommendation
g. Availability and peer suggestion

6. Do you consider promotional schemes while our purchasing


particular brand of toothpaste?
a. Yes b. No

7. Which of the following promotional schemes you have come across


so far?
a. Coupons
b. Price off
c. Freebies
d. Scratch Cards
e. Lucky Draw
f. Bundling
g. Extra Quantity
h. Others:

8. Which medium do you feel is suitable to promote the various


promotional schemes?
a. Radio
b. TV
c. Newspaper
d. Hoardings
e. Others:

9. Is there any promotional scheme on toothpaste you are currently


using?
a. Yes b. No

10. If yes, please specify

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