4
APPLICATIONS OF DIFFERENTIATION
APPLICATIONS OF DIFFERENTIATION
The methods we have learned in this
chapter for finding extreme values have
practical applications in many areas of life.
   A businessperson wants to minimize costs and
    maximize profits.
   A traveler wants to minimize transportation time.
   Fermats Principle in optics states that light follows
    the path that takes the least time.
APPLICATIONS OF DIFFERENTIATION
                       4.7
      Optimization Problems
             In this section, we will learn:
           How to solve problems involving
       maximization and minimization of factors.
OPTIMIZATION PROBLEMS
In this section (and the next), we solve
such problems as:
   Maximizing areas, volumes, and profits
   Minimizing distances, times, and costs
OPTIMIZATION PROBLEMS
In solving such practical problems, the
greatest challenge is often to convert the word
problem into a mathematical optimization
problemby setting up the function that is
to be maximized or minimized.
OPTIMIZATION PROBLEMS
Lets recall the problem-solving
principles discussed in Chapter 1 and
adapt them to this situation.
STEPS IN SOLVING OPTIMIZATION PROBLEMS
Thus, there are six steps involved in
solving optimization problems.
These are as follows.
1. UNDERSTAND THE PROBLEM
Read the problem carefully until it is
clearly understood.
Ask yourself:
   What is the unknown?
   What are the given quantities?
   What are the given conditions?
2. DRAW A DIAGRAM
In most problems, it is useful to draw
a diagram and identify the given and
required quantities on the diagram.
3. INTRODUCE NOTATION
Assign a symbol to the quantity that
is to be maximized or minimized.
   Lets call it Q for now.
3. INTRODUCE NOTATION
Also, select symbols (a, b, c, . . . , x, y)
for other unknown quantities and label
the diagram with these symbols.
   It may help to use initials as suggestive symbols.
   Some examples are: A for area, h for height,
    and t for time.
4. EXPRESS Q IN TERMS OF THE VARIABLES
Express Q in terms of
some of the other symbols
from Step 3.
5. EXPRESS Q IN TERMS OF ONE VARIABLE
If Q has been expressed as a function of
more than one variable in Step 4, use the
given information to find relationshipsin the
form of equationsamong these variables.
Then, use the equations to eliminate all but
one variable in the expression for Q.
5. EXPRESS Q IN TERMS OF ONE VARIABLE
Thus, Q will be expressed as
a function of one variable x, say,
Q = f(x).
   Write the domain of this function.
6. FIND THE ABSOLUTE MAX./MIN. VALUE OF f
Use the methods of Sections 4.1 and 4.3
to find the absolute maximum or minimum
value of f.
   In particular, if the domain of f is a closed interval,
    then the Closed Interval Method in Section 4.1
    can be used.
OPTIMIZATION PROBLEMS            Example 1
A farmer has 2400 ft of fencing and wants
to fence off a rectangular field that borders
a straight river. He needs no fence along
the river.
   What are the dimensions of the field that
    has the largest area?
OPTIMIZATION PROBLEMS      Example 1
In order to get a feeling for what
is happening in the problem, lets
experiment with some special cases.
OPTIMIZATION PROBLEMS    Example 1
Here are three
possible ways of
laying out the 2400 ft
of fencing.
OPTIMIZATION PROBLEMS              Example 1
We see that when we try shallow, wide
fields or deep, narrow fields, we get
relatively small areas.
   It seems plausible that there is some intermediate
    configuration that produces the largest area.
OPTIMIZATION PROBLEMS                Example 1
This figure
illustrates
the general case.
We wish to maximize the area A of
the rectangle.
   Let x and y be the depth and width of the rectangle
    (in feet).
   Then, we express A in terms of x and y: A = xy
OPTIMIZATION PROBLEMS                 Example 1
We want to express A as a function of
just one variable.
   So, we eliminate y by expressing it in terms of x.
   To do this, we use the given information that
    the total length of the fencing is 2400 ft.
   Thus,          2x + y = 2400
OPTIMIZATION PROBLEMS                Example 1
From that equation, we have:
                   y = 2400  2x
This gives:
            A = x(2400  2x) = 2400x - 2x2
   Note that x  0 and x  1200 (otherwise A < 0).
OPTIMIZATION PROBLEMS                 Example 1
So, the function that we wish to maximize
is: A(x) = 2400x  2x2                     0  x  1200
   The derivative is: A(x) = 2400  4x
   So, to find the critical numbers, we solve: 2400  4x = 0
   This gives: x = 600
OPTIMIZATION PROBLEMS               Example 1
The maximum value of A must
occur either at that critical number or
at an endpoint of the interval.
   A(0) = 0; A(600) = 720,000; and A(1200) = 0
   So, the Closed Interval Method gives the maximum
    value as:
                  A(600) = 720,000
OPTIMIZATION PROBLEMS          Example 1
Alternatively, we could have observed that
          A(x) = 4 < 0 for all x
So, A is always concave downward
and the local maximum at x = 600 must be
an absolute maximum.
OPTIMIZATION PROBLEMS   Example 1
Thus, the rectangular field should
be:
   600 ft deep
   1200 ft wide
OPTIMIZATION PROBLEMS              Example 2
A cylindrical can is to be made to
hold 1 L of oil.
   Find the dimensions that will minimize
    the cost of the metal to manufacture the can.
OPTIMIZATION PROBLEMS       Example 2
Draw the diagram as in
this figure, where
r is the radius and h the
height (both in
centimeters).
OPTIMIZATION PROBLEMS        Example 2
To minimize the cost of
the metal, we minimize
the total surface area of
the cylinder (top, bottom,
and
sides.)
OPTIMIZATION PROBLEMS    Example 2
We see that the sides are made from
a rectangular sheet with dimensions
2r and h.
OPTIMIZATION PROBLEMS   Example 2
So, the surface
area is:
           A = 2r2 +
2rh
OPTIMIZATION PROBLEMS             Example 2
To eliminate h, we use the fact that
the volume is given as 1 L, which we take
to be 1000 cm3.
   Thus,        r2h = 1000
   This gives   h = 1000/(r2)
OPTIMIZATION PROBLEMS          Example 2
Substituting this in the expression for A gives:
                     1000           2000
    A  2 r  2 r 
             2
                         2 
                              2 r 
                                   2
                     r               r
So, the function that we want to minimize is:
                       2000
        A(r )  2 r 
                    2
                                r 0
                         r
OPTIMIZATION PROBLEMS                Example 2
To find the critical numbers, we differentiate:
                       2000 4( r  500)
                                       3
       A '(r )  4 r  2         2
                        r        r
                             3
   Then, A(r) = 0 when r = 500
   So, the only critical number is: r  3 500 / 
OPTIMIZATION PROBLEMS                     Example 2
As the domain of A is (0, ), we cant use the
argument of Example 1 concerning endpoints.
   However, we can observe that A(r) < 0 for r  3 500 / 
    and A(r) > 0 for r  3 500 / 
   So, A is decreasing for all r to the left of the critical
    number and increasing for all r to the right.
   Thus, r 
                3
                    500 /  must give rise to an absolute
    minimum.
OPTIMIZATION PROBLEMS          Example 2
Alternatively, we could
argue that A(r)  
as r  0+ and A(r)  
as r  .
   So, there must be
    a minimum value of A(r),
    which must occur at
    the critical number.
OPTIMIZATION PROBLEMS      Example 2
The value of h corresponding to
r  500 /  is:
    3
    1000       1000              500
 h                        2 3      2r
    r 2
            (500 /  ) 23                                  
OPTIMIZATION PROBLEMS             Example 2
Thus, to minimize the cost of
the can,
   The radius should be r  3 500 /  cm
   The height should be equal to twice the radius
    namely, the diameter
OPTIMIZATION PROBLEMS              Note 1
The argument used in the example
to justify the absolute minimum is a variant
of the First Derivative Testwhich applies
only to local maximum or minimum values.
   It is stated next for future reference.
FIRST DERIV. TEST FOR ABSOLUTE EXTREME VALUES
Suppose that c is a critical number of a
continuous function f defined on an interval.
  a. If f(x) > 0 for all x < c and f(x) < 0 for all x > c,
     then f(c) is the absolute maximum value of f.
  b. If f(x) < 0 for all x < c and if f(x) > 0 for all x > c,
     then f(c) is the absolute minimum value of f.
OPTIMIZATION PROBLEMS               Note 2
An alternative method for solving
optimization problems is to use implicit
differentiation.
   Lets look at the example again to illustrate
    the method.
IMPLICIT DIFFERENTIATION            Note 2
We work with the same equations
     A = 2r2 + 2rh              r2h = 100
   However, instead of eliminating h,
    we differentiate both equations implicitly
    with respect to r :
    A = 4r + 2h + 2rh       2rh + r2h = 0
IMPLICIT DIFFERENTIATION            Note 2
The minimum occurs at a critical
number.
   So, we set A = 0, simplify, and arrive at
    the equations
           2r + h + rh = 0       2h + rh = 0
   Subtraction gives:    2r - h = 0 or h = 2r
OPTIMIZATION PROBLEMS        Example 3
Find the point on the parabola
               y2 = 2x
that is closest to the point (1, 4).
OPTIMIZATION PROBLEMS                    Example 3
The distance between
the point (1, 4) and
                                d  ( x  1)  ( y  4)
                                            2             2
the point (x, y) is:
    However, if (x, y) lies on
     the parabola, then x =  y2.
    So, the expression for d
     becomes:
     d  ( 12 y 2  1)2  ( y  4)2
OPTIMIZATION PROBLEMS     Example 3
Alternatively, we could have
substituted y    2 x to get d in terms
of x alone.
OPTIMIZATION PROBLEMS                   Example 3
Instead of minimizing d, we minimize
its square:
       d  f ( y)   y  1   y  4 
         2                    2     2               2
                          1
                          2
   You should convince yourself that the minimum of d
    occurs at the same point as the minimum of d2.
   However, d2 is easier to work with.
OPTIMIZATION PROBLEMS         Example 3
Differentiating, we obtain:
  f '( y)  2  y  1 y  2( y  4)  y  8
             1
             2
                 2                        3
So, f(y) = 0 when y = 2.
OPTIMIZATION PROBLEMS                 Example 3
Observe that f(y) < 0 when y < 2 and f(y) > 0
when y > 2.
So, by the First Derivative Test for Absolute
Extreme Values, the absolute minimum
occurs when y = 2.
   Alternatively, we could simply say that, due to
    the geometric nature of the problem, its obvious that
    there is a closest point but not a farthest point.
OPTIMIZATION PROBLEMS          Example 3
The corresponding value
of x is:
             x =  y2 = 2
Thus, the point on y2 =
2x
closest to (1, 4) is (2, 2).
OPTIMIZATION PROBLEMS       Example 4
A man launches his boat
from point A on a bank of
a straight river, 3 km
wide,
and wants to reach point
B
(8 km downstream on
the opposite bank) as
quickly as possible.
OPTIMIZATION PROBLEMS               Example 4
He could proceed in
any
of three ways:
   Row his boat directly across
    the river to point C and then
    run to B
   Row directly to B
   Row to some point D
    between
    C and B and then run to B
OPTIMIZATION PROBLEMS            Example 4
If he can row 6 km/h and
run 8 km/h, where should
he land to reach B as
soon as possible?
   We assume that the speed
    of
    the water is negligible
    compared with the speed at
    which he rows.
OPTIMIZATION PROBLEMS              Example 4
If we let x be the distance from C to D,
then:
   The running distance is: |DB| = 8  x
   The Pythagorean Theorem gives the rowing
    distance as: |AD| = x 2  9
OPTIMIZATION PROBLEMS                Example 4
We use the equation time= distance
                            rate
   Then, the rowing time is: x 2  9 / 6
   The running time is: (8  x)/8
   So, the total time T as a function of x is:
                          x 9 8 x
                          2
               T ( x)        
                           6    8
OPTIMIZATION PROBLEMS                Example 4
The domain of this function T is [0, 8].
   Notice that if x = 0, he rows to C, and if x = 8,
    he rows directly to B.
                                          x     1
   The derivative of T is: T '( x)          
                                      6 x2  9 8
OPTIMIZATION PROBLEMS                  Example 4
Thus, using the fact that x  0,
we have: T '( x)  0        x     1
                                 
                        6 x 9 8
                             2
                         4 x  3 x2  9
                         16 x  9( x  9)
                                   2       2
                                         9
                         7 x  81  x 
                               2
                                          7
   The only critical number is: 9 / 7
OPTIMIZATION PROBLEMS         Example 4
To see whether the minimum occurs at
this critical number or at an endpoint of
the domain [0, 8], we evaluate T at all three
points:       T (0)  1.5
                9         7
              T     1  8  1.33
                7
                      73
              T (8)      1.42
                      6
OPTIMIZATION PROBLEMS                Example 4
Since the smallest of
these values of T             9/ 7
occurs when x =                ,
the absolute minimum
value of T must occur
there.
    The figure illustrates
     this calculation by
     showing the graph
     of T.
OPTIMIZATION PROBLEMS         Example 4
Thus, the man should
land                   9/ 7
the boat at a point
( 3.4 km) downstream
from his starting point.
OPTIMIZATION PROBLEMS    Example 5
Find the area of the largest rectangle
that can be inscribed in a semicircle
of radius r.
OPTIMIZATION PROBLEMS          E. g. 5Solution 1
Lets take the semicircle
to be the upper half of
the circle x2 + y2 = r2 with
center the origin.
    Then, the word
     inscribed means
     that the rectangle
     has two vertices
     on the semicircle
     and two vertices
     on the x-axis.
OPTIMIZATION PROBLEMS      E. g. 5Solution 1
Let (x, y) be the vertex
that lies in the first
quadrant.
    Then, the rectangle
     has sides of
     lengths 2x and y.
    So, its area is:
                A = 2xy
OPTIMIZATION PROBLEMS           E. g. 5Solution 1
To eliminate y, we use the fact that (x, y)
lies on the circle x2 + y2 = r2.
   So,   y r x
               2    2
   Thus,   A  2x r  x2   2
OPTIMIZATION PROBLEMS                   E. g. 5Solution 1
The domain of this function is 0  x  r.
Its derivative is:
                           2x   2
                                            2(r  2 x )
                                               2     2
    A'  2 r  x 
              2      2
                                        
                          r x
                            2       2
                                              r x
                                                2    2
   This is 0 when 2x2 = r2, that is x = r / 2 ,
    (since x  0).
OPTIMIZATION PROBLEMS           E. g. 5Solution 1
This value of x gives a maximum value of A,
since A(0) = 0 and A(r) = 0 .
Thus, the area of the largest inscribed
rectangle is:
                  r    r     r       2
                     2    r  r
                             2     2
                A
                  2     2    2
OPTIMIZATION PROBLEMS    Example 5
A simpler solution is possible
if we think of using an angle as
a variable.
OPTIMIZATION PROBLEMS            E. g. 5Solution 2
Let  be the angle
shown here.
   Then, the area of the
    rectangle is:
    A() = (2r cos )(r sin )
         = r2(2 sin  cos )
         = r2 sin 2
OPTIMIZATION PROBLEMS          E. g. 5Solution 2
We know that sin 2 has a maximum
value of 1 and it occurs when 2 = /2.
   So, A() has a maximum value of r2
    and it occurs when  = /4.
OPTIMIZATION PROBLEMS              E. g. 5Solution 2
Notice that this trigonometric solution
doesnt involve differentiation.
   In fact, we didnt need to use calculus at all.
APPLICATIONS TO BUSINESS AND ECONOMICS
Let us now look at
optimization problems in business
and economics.
MARGINAL COST FUNCTION
In Section 3.7, we introduced the idea of
marginal cost.
   Recall that if C(x), the cost function, is the cost of
    producing x units of a certain product, then the marginal
    cost is the rate of change of C with respect to x.
   In other words, the marginal cost function is
    the derivative, C(x), of the cost function.
DEMAND FUNCTION
Now, lets consider marketing.
   Let p(x) be the price per unit that the company
    can charge if it sells x units.
   Then, p is called the demand function
    (or price function), and we would expect it
    to be a decreasing function of x.
REVENUE FUNCTION
If x units are sold and the price per unit
is p(x), then the total revenue is:
                                     R(x) = xp(x)
   This is called the revenue function.
MARGINAL REVENUE FUNCTION
The derivative R of the revenue
function is called the marginal revenue
function.
   It is the rate of change of revenue with respect
    to the number of units sold.
MARGINAL PROFIT FUNCTION
If x units are sold, then the total profit
is         P(x) = R(x)  C(x)
and is called the profit function.
The marginal profit function is P,
the derivative of the profit function.
MINIMIZING COSTS AND MAXIMIZING REVENUES
In Exercises 5358, you are asked to use
the marginal cost, revenue, and profit
functions to minimize costs and maximize
revenues and profits.
MAXIMIZING REVENUE                   Example 6
A store has been selling 200 DVD burners
a week at $350 each. A market survey
indicates that, for each $10 rebate offered to
buyers, the number of units sold will increase
by 20 a week.
   Find the demand function and the revenue function.
   How large a rebate should the store offer to maximize
    its revenue?
DEMAND & REVENUE FUNCTIONS Example 6
If x is the number of DVD burners sold
per week, then the weekly increase in sales
is x  200.
   For each increase of 20 units sold, the price
    is decreased by $10.
DEMAND FUNCTION               Example 6
So, for each additional unit sold, the decrease
in price will be 1/20 x 10 and the demand
function is:
           p(x) = 350  (10/20)(x  200)
               = 450  x
REVENUE FUNCTION         Example 6
The revenue function is:
             R(x) = xp(x)
                   = 450x  x2
MAXIMIZING REVENUE                 Example 6
Since R(x) = 450  x, we see that
R(x) = 0 when x = 450.
   This value of x gives an absolute maximum
    by the First Derivative Test (or simply by observing
    that the graph of R is a parabola that opens
    downward).
MAXIMIZING REVENUE                Example 6
The corresponding price is:
           p(450) = 450  (450) = 225
The rebate is: 350  225 = 125
   Therefore, to maximize revenue, the store
    should offer a rebate of $125.