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Sales Action Plan

The sales action plan for FY 2017-18 has a goal of reaching 50 lakhs. It targets the OEM customer segment for 20-25 lakhs, focusing on material handling, furnace, boiler and pump manufacturers. It also targets the end user customer segment for 25-30 lakhs, focusing on automotive and other process industries. The plan establishes brands like Fuji and AB by providing them with products like drives, PLCs, HMIs and instrumentation products. It also provides solutions for data monitoring, traceability, remote monitoring and automation to customers.

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113 views1 page

Sales Action Plan

The sales action plan for FY 2017-18 has a goal of reaching 50 lakhs. It targets the OEM customer segment for 20-25 lakhs, focusing on material handling, furnace, boiler and pump manufacturers. It also targets the end user customer segment for 25-30 lakhs, focusing on automotive and other process industries. The plan establishes brands like Fuji and AB by providing them with products like drives, PLCs, HMIs and instrumentation products. It also provides solutions for data monitoring, traceability, remote monitoring and automation to customers.

Uploaded by

samveed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SALES ACTION PLAN FOR FY2017-18

GOAL

50 LAKHS

CUSTOMER SEGMENT TARGETS LEADING PROSPECTS

OEM 20 25 LAKHS

TARGET OEMS BRAND ESTABLISHMENT PRODUCTS


1) AC DRIVES
1) OEM segment of Material Handling,
2) PLC & HMI
Furnace & Boilers, Pumps and other FUJI
3) INTSTUMENTAION PRODUCTS
SPM manufactures
(Ex. PID, Recorders, etc,.)
2) OEM segment of water treatment, food 1) PLC
processing machineries, pharma AB 2) HMI
equipments, etc,. 3) DRIVES

CUSTOMER SEGMENT TARGETS LEADING PROSPECTS

END USERS 25-30 LAKHS

TARGET CUSTOMERS BRAND ESTABLISHMENT SOLUTION


1) Data Monitoring, Logging and storage
2) Traceability & Serialization
3) Remote data collection and
1) AB
monitoring using GSM.
2) FUJI
4) Automation and control systems as
1) AUTOMOTIVE AND OTHER PROCESS 3) Other Brands as per customer
per the customers requirement.
INDUSTRIES requirement.

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