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Data Analysis: No. of People Travel in Metro in A Week

The document contains data from surveys about branding metro stations in India. It includes statistics such as: - 50% of people board/deboard at Sikanderpur Metro Station. - 71% of people do not face difficulty identifying metro stations due to branding. - 77% of people said advertising at metro stations does not draw their attention. - 61% of people said advertising does not motivate them to use Bank of Baroda. - 60% of people do not think branding creates brand loyalty.

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77 views6 pages

Data Analysis: No. of People Travel in Metro in A Week

The document contains data from surveys about branding metro stations in India. It includes statistics such as: - 50% of people board/deboard at Sikanderpur Metro Station. - 71% of people do not face difficulty identifying metro stations due to branding. - 77% of people said advertising at metro stations does not draw their attention. - 61% of people said advertising does not motivate them to use Bank of Baroda. - 60% of people do not think branding creates brand loyalty.

Uploaded by

mudeet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DATA ANALYSIS

No. of People travel


2; 3%
in metro in a week
4; 7%
0
14; 23%
1
6; 10%
2
3
1; 2% 5
2; 3% 6
7
5; 8%
5; 8% 8
10
12
6; 10% 14

11; 18%
4; 7%

Number of people board/deboard at Sikanderpur Metro Station


0
1
2
2; 3% 1; 2% 1; 2%
3
5; 8% 4
7; 12% 5
30; 50% 6
2; 3%
4; 7% 7
2; 3% 10
6; 10% 14
Do you face any difficulty in identifying the metro station due to its branding?

18; 29%

Yes No

44; 71%

Does these advertorials draw your attention?


14; 23%

Yes No

48; 77%
Do these advertorials motivate you to go for Bank of Baroda Brand?

24; 39%
Yes No

38; 61%

Do you think branding the metro station creates brand loyalty in customers mind?

24; 40%
Yes No

36; 60%
Does branding of the metro station helps company in going global?

20; 33%

Yes No

40; 67%

Is it a good move in terms of advertisement3;and


5%
promotion in order to gain more customers?
6; 10%

26; 43%
Agree Strongly Agree Neutral Strongly Disagree Disagree

19; 32%

6; 10%
Do you think making such huge investment is a wise business decision?

15; 25%

Yes No

45; 75%
Will the companies be able to recover their costs?

24; 40%
Yes No May be
30; 50%

6; 10%

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