Happy Green Group

- Proposing for cooperative

Project Proposal
- Happy Green deSigns’
- Happy Green Farm Produce
- Happy Green Energy
- Happy Green Organic Restaurant

Content

Background
Rationale
Principle
Objectives
Logo
Locations
Organogram
Memberships
Business strategy and investment
Social value or CSR
Expected national and international supports
Constraints
Annexure I. Brief background activities & projects
Annexure II. Short-term and midterm goals
Annexure III. Happy Green team

Developed by
Sangay Rinchen - FOUNDER
 Background

It is widely recognized and accepted that national government and international organizations
cannot entirely resolve the problems of the economic and social development by themselves.
The role of the civil society is also crucial for success. For instance, rapidly increasing population
and youth unemployment problems in recent times sees an urgent need of a solution to
address it before the raindrops form ponds and ponds form an ocean. Moreover our natural
resources are limited as only 8.2 % of our country is arable. So to youth in rural areas, life holds
limited options and to them the lifestyle is unattractive. Hence they flock to the urban areas
where lifestyles are glamorous and facilities are plenty.

So the only result is that youth who get to the urban areas are left with no choice but to work in
small jobs due to financial constraints, academic qualifications and lack of jobs. Thimphu city is
trod on with more footprints every hour, from different parts of the country in hope of a better
future. The capital city that was crowded only in the Sunday market a decade ago now is filled
with wandering youth in every nook and canny of the entire valley. It is also observed that
almost every program either for the development of society or locality are created or
established by the government but after certain period of time when the project periods are
over, the people don’t continue the work. It either is terminated due to weak participation or is
underutilized.

Witnessing such rapid changes in a society over a short period of time makes us, as youth feel
more energetic and gives us encouragement rather than worries, sadness or problems. In fact
we are happy and are deeply grateful to our king and the country for bringing our country to
this stage. Now we have enough manpower and people to work, be it in government,
corporations, private sectors or back at homes in the fields. The present situation of our
country creates endless opportunities for making a living with the farsighted government
policies and support. But it is only possible if we join our hands together with a vision of youth
innovation and partnership for development.

We shall now prove ourselves worth being born in this country where the sun of gross national
happiness shines and spreads through the world. We shall join together as friends, as a family
and as citizens of this country and prove ourselves and be somebody.
 Rationale

In our society; despite endless efforts by the government, we still feel programmed to be spoon
fed and be given jobs, look only for personal gain and don’t know the value of public property.
We do not know how to create, maintain and share the ownership of the community assets and
common wealth.

Unemployment is a major problem in our country but we should not forget to consider the
problem even within the employed people. Discontentment and other unsatisfactory situations
among them creates drastic downfall of the outcome of individuals. So Happy Valley Green
cooperative will not only create employments but will also assure happy environment amongst
the employed youth in Bhutan. This would ultimately contribute to the Gross National
Happiness.

This project is proposing to establish a youth cooperative. It will base on the fundamental
principle of Cooperative with some necessary features making HGC a unique but essential
cooperative. This cooperative will venture into all areas of services and businesses areas as per
its interest and potential of members. Every member owns and will be responsible for the
success of the cooperative. The cooperative will be so named as Happy Green Cooperative
(HGC)

HGC as a first of its kind in the country, would like to establish an attractive and ideal platform
for the young professionals who know, can and are strongly motivated; and with their different
ways of thinking; the school of thought that we believe can successfully contribute to our co-
operatives and our country’s development and economic future. HGC as a youth co-op with
young hearts full of innovative views and fast reactions has come up with lot of different fields
and enterprises and would like to contribute to our socio economic and nation building as
stated in this proposal.

Principle

The main guiding principle of Happy Green Group will be based on the principle of
cooperatives. There are two principles that we follow. They are worker cooperative within the
members and also we function as a producer cooperative in relation to other businesses and
farmers groups.
 Objective

The main objective behind HGG is social benefits rather than monetary gains. The group will
only venture into businesses or activities that are eco-friendly and socially responsible in the
society. The Happy Green Group has the following objectives

1. To form a active partner to the Government and NGOs for the protection of
environment and promotion of the use of eco-friendly materials
2. To become one stop shop for all eco-friendly needs and information’s
3. Generate employment to the youth and income for the farmers’
4. Contribute to the reduction of rural urban migration by creating businesses in the rural
area

Our Logo
Description; Green color with other four elements of
nature
 Earth,
 water,
 fire and
 Air

Location

Location place; Changlam square, Thimphu BHUTAN

1. Head office ;

The head office will be the centre to run all the business activities operated under the HGG.
Besides it will also function and execute two projects directly. The two projects are presently
under research and study. The projects are supported by some NGOs and also some
 ministries and agencies. The two projects are Happy Green Energy and happy green and
Happy Green composting Plant.

Organogram

Departments/sections in HGG;
The Happy Green Group will initially be composed of four divisions depending on the nature of
activities and talent of the members.

A, Happy Green deSigns’

B, Happy Green Farm produce
C, Happy Renewable Energy
D, Happy Green organic restaurant

Happy Green Group

(Coop-secretariat)

Finance and procurement Primary members

HAPPY GREEN HAPPY GREEN

DESIGNS’ ENERGY

deSigns’ Manager Project Manager

-is also owner member HAPPY GREEN FARM -is also owner member
PRODUCE
Owner members Owner members
Farm Manager
-is also owner member

Owner members

Coop hired Management

Consultants/advisors
 Membership

Happy green Group (Coop) is a social entrepreneurship. Therefore in order to achieve our
ambitious social goals and objectives it is proposing for two types of membership as follows.

1. Primary members and

2. Volunteers / Nature lovers

Primary members

The success of Happy Green Group is partially dependent on the primary members. Primary
members could be any giant corporations or agencies or business community who wishes to or
else have a social value or mandatory institutional interest in preserving and promoting
environment while doing their business. For instance any giant manufacturing plant/factories
that derives or uses the natural resources as their main activity contributing to the
environmental degradation.

Membership fees; They can obtain their membership by paying annual fee of Rs. 50,000/-
Benefits; Primary members can derive the following benefits

1. Any materials produced will carry their company names and messages
2. Use Happy Green Group to produce and promote eco-friendly activities and products
3. 10% discount on any product purchase

Volunteers/ Nature lovers

Any individuals with their hobby or interest to protect nature or any activities contributing to
the protection of nature, development of environment and human welfare can become
member in this category. He/she can be environmental specialist or possessing any skills and
knowledge that can create or contribute or to promote the eco-friendly practices or activities of
the Group

Membership fees; They can obtain their membership by paying annual fee of Rs. 200/-
Benefits; This group of members can derive the following benefits

1. free access to any activities of the Happy Green deSigns’

2. They can use Happy Green deSigns’ as their platform to create and initiate eco-friendly
materials and activities
3. 5% discount on any products purchase
 Business Strategy and Finance

HGG will follow the strategy of start small and grow big. In the beginning as a kick start to our
ambitious goal and objectives the group has launched Happy Green deSigns’ in which two types
of eco-bags are being produced and presently supplying to the market to substitute the plastic
carrying bags. It is produced with the support from RSPN and Clean Bhutan starring committee
and carries social messages such as CLEAN BHUTAN – Lets’ DO it. The group would like to grow
and mature Happy green designs’ into a cottage farm that only produces and supplies cloth
bags and other eco-friendly packaging materials in the society. HGd would like to establish into
‘one stop shop for all eco-friendly needs’.

HGD will also invest in the production of paper products and other textile products that will
substitute the use of synthetic product in the market.
The group is at present proposing for a SGP project form UNDP. This project is aiming to
establish a small cottage firm for recycling of plastics. The group is also proposing the BTF for a
similar supports to start a local cottage firms to produce eco-bags and packaging materials from
locally available materials such as tree barks, bamboo, crop residuals etc

Financial source

Loans from financial institutions, Government grants and subsidies, projects and voluntary
contributions from the society
NOTE* however it is observed that group is not eligible for Bank loans as the group has no
permanent or fix assets as of now. Therefore the group is focusing more on the grants and
project based activities.

Finance and accounts management

The finance and procurement section located at the head office will maintain all the records,
keep accounts and bills of any activities, projects and businesses that the group undertakes. The
individual activity or project will maintain separate files and internal accounts. However the
final account will be one and will be operated by a joined account under three signatory
personal – CEO, Project manager/assigned personal to the activity and account officer. The
investments to any activities should be well agreed and approved by 51 percent of the total
members.

The income so generated will be distributed in following ways;

1. Business Investment or further extension of existing business

2. Administrative burden
3. Staff salary
 4. Loan repayments
5. Any other cost

Marketing/Advertisements and Promotional/awareness programs

The biggest asset of the Happy Green Group is its “Members”. All the members are very
talented and are socially very active. Almost all the members are Actress/ors, singers, Musicians
and theatre artists. The group will take the advantage of the member’s talents and will promote
our goods, services and activities through various forms of advocacy campaigns’, documentary
videos, musical shows and videos and TV spots
NOTE* once all the enterprises starts to function the group would like to kick start a grand expo
at the clock tower, Thimphu for a duration of two days to showcase and to display our products
and activities to the general public. The group shall also promote our products through National
televisions in the form of small documentary ads, TV spots and Musical videos.
The advertisements will also be done through print Medias in the form of inserts, brochures
and pamphlets
Happy Green Group in future would have our own monthly or bi-monthly newsletters
depending on the success of the group

Social Value

As a social entrepreneurship and a corporate social responsibility Happy Green Group will fully
dedicate our works for the production, promotion and the use of eco friendly products and
activities only. Happy Green deSigns’ shall strongly collaborate with the relevant agencies to
carter to the need of the society in a most eco friendly manner in any field of any activities

Community level and individual families

The group shall to link with the farmers’ cooperatives and groups in tackling different issues in
different parts of the country. For instance we are in the process of collaborating with the
Organic vegetable growers from Paro and thimphu Dzongkhag. The National Organic Program
under the MoAF has agreed to support and organize the linkage

Orphans and Children’s with a special need

The group with a happy brand name will constantly work for and dedicate our efforts for the
wider spread of HAPPINESS to every individuals and communities. Children’s are our main focus
and shall give high priority. We have already identified two brothers – Jigmi and Karma of age 3
and 6 respectively in Thimphu lower market as our first child the group shall adopt and give
necessary child care and development. The group will develop a scheme and programs to
support more such children’s in the future. The group will groom these children’s with
appropriate knowledge, skills and trainings from the very beginning so that they can become
our future owner members

*Special employment

The Happy green design will give special employments to

the disables and rehab people for certain activities and
project on the contact basis.

Our present Products and activities

Activities;
The group at this point of time is working more on the documentations and development of
projects and proposals for grants and supports. We are also looking for a suitable location for
the office and shops. Indeed we are looking for a possibility of land lease somewhere around
capital to locate and establish our activities. The group is actively building institutional linkages
and also making social and economic relationships with different stakeholders and agencies.

As of now only one enterprise i.e. Happy Green deSigns’ has started to function it has started to
supply eco bags in the market. Eco-bags are our pride as it is friendly with Nature and are the
first of its kind in the market. Through this we would like to make changes by CREATING
CHANGE in the market! It is produced by using eco friendly methods and materials

There are three samples of bags/products that Happy Green deSigns’ is supply to the market.

1. Bag standard size type 1 – quality cloth, print one color white and black, reusable and
washable, Supported by RSPN
2. Bag standard size type 2 – quality Jute, print one color black and white, reusable and
more durable, supported by RSPN
3. Bag standard size type 3 - quality cotton with two side permanent color print, re usable
and washable, Funded by SNV, NOP MoAF, designed and produced by Happy Green
Designs’

Usage of the bags;

Our printed eco bags are ideal for trade shows, environmental programs, fund raisers,
giveaways, grocery stores, promotional packages and much more
One can take advantage of the generous imprint areas on the bag and turn your brand into
walking ad with these reusable shopping bags. The bag will carry the environmental messages
and other relevant slogans that you may pass to the general public.
 Expected National and international supports

1. Royal Government of Bhutan

2. All the Ministries; particularly agencies under – MoAF, MoEA etc
3. NGOs – RSPN, YDF, Tarayana Found.,
4. International organizations and agencies - Save the children–Bhutan office, SNV,
Bhutan-Canada foundations, UNDP, etc
5. Giant companies and corporations – Tashi group, Pelden companies, Karma factories,
etc

Constraints;

The group as of now has constrained my many factors are still a fledging youth group.
Following are considered to be some of the most important factors

1. Lack of capital or seed funds to start the activities and run the office
2. Lack of professional or qualified and trained members
3. Lack of cooperative office to register as of now
4. Lack of long term project partners
 Annexure 1. Brief background of activities in each department

A, Happy Green organic restaurant

Located in the core of the capital town, Changlam square It is in the existing Lingshays’
restaurant. We would like to convert this business by into a organic food and drink restaurant.
The group has already discussed with the agencies under Ministry of Agriculture and Forest –
National Organic Program and they have agreed to support the activity. We would like to focus
to all classes of customers ranging from tourists, official dinners, and caterings and also will be
open for daily customers from 8:00 to 11:00 X 7 days a week

B, Happy Green deSigns’;

The group is already supplying eco bags to the market with the support from RSPN. we are
supplying Jute and cotton vegetable shopping bags at the CFM at affordable price on Fridays’,
Saturdays’, and Sundays’.

We would like to increases our business and establish this business into one stop shop for all
eco-needs. This may includes eco-friendly shopping bags for all purpose, green-package/kids for
meetings, conferences and seminars and workshops. Please refer to table of goals and time line.

The group also receives supports from some NGOs, individuals and also some ministries as of
now.

B, Happy Green Farm produce;

1, Happy Organic shop

2, Happy Foods – potato intermediates

C, Happy Renewable Energy;

1, Happy Green Energy – solar technologies and products

2, Happy Green compost plant – Serbithang, Thimphu
 Annexure II. Plans and projects under each section till 2015
OR short and Midterm goals

Sl.No. Section/department Activity/programs & projects Expected supports & donors Time Remarks
frame

1 Happy Green Supply different Eco-Bags RSPN, MoEA, some business By the Looking for appropr
deSigns’ to all 20 Dzongkhags and communities and agencies end of agents and member
business community at 2010 Dzongkhags
affordable price. Establish
one stop shop for all eco-
needs

Establish plastic recycling UNDP-SGP End of Had first meeting w

cottage firm 2011 the National Dire
and in the process
proposal developm
and necessary resea

Establish local cottage firm BTF, MoAF, City Corporation End of Appropriate inqu
for eco-bag production 2012 and studies
from locally available underway
materials

2 Happy Green Farm Open organic store/shop 7 Some agencies and By the Had meetings w
Produce X24 service in Thimphu departments under MoAF end of some of the org
2010 growers in Paro
Tottokha

Start potato intermediate Agencies and projects under By early Had some meeti
processing unit in Thimphu MoAF 2011 and talks with DAM
to supply different value
added potato products &
intermediates to the
market

Establish appropriate food MoAF, MoLHR and some By end of Identified Poten
processing units in NGOs 2012 Dzongkhags – Tsira
potential rural areas Punakha, Gasa and
least one in each
be started

Form into a strong MoEA, MoAF etc By 2013 Start study

agriculture cooperative research by early 20
and target for outside
market – the cooperative
will also venture into non
 agricultural products such
as textiles and handicrafts

3 Happy Green Energy Supply of alternative DHI, MoEF, some NGOs Complete Research studies
energy in the country. feasibility consultation wo
More focus on solar studies underway. DHI
energy harvesting by end of verbally agreed
technologies 2010 support the study

Present the study and DHI, MoEA Early Studies and resea
findings to the 2011 works are underway
Government and relevant
agencies & stakeholders

We are focusing on solar DHI for special kind of loans By the

water heaters. Supply to finance the project end of
solar water heaters to at 2011
least government houses
and structures in Thimphu

4 Happy Green Start composting in NOP - MoAF By end of Had some meeti
Composting plant Serbithang in continuation 2010 and understand
with the NOP project. At with the NOP Natio
present only green waste coordinator. We
from the CFM is taken to also talk to so
the site. potential markets
our compost manur

Extension of existing City corporation and some By the Work for home
site/plant. Increase the NGOs early home collection
collection site and target 2010 both green and
from the whole of plastic wastes
Thimphu city green waste recycling

5 Happy green organic

restaurant Location in changlam NOP –MoAF for certification Start by Processing for lo
square, Thimphu. It will and promotion August and neces
start operating and end, formalities to st
generating income and pay 2010 Marketing has alre
back the loans while it will begin within the ci
also sustain the office rent of tour guides and
and other expenses for the offices
group
 Annexure III.
Happy Green Group team
OR Human resources

The Happy Green Group has a small yet efficient team of staff working under it.
As a cost effective strategy the staffs undertakes multitasking

1, Ms. Sangay Rinchen

– Founder and CEO

2, Ms. Pema Drukpa

-GM

3,Ms. Deki selden

Co-Founder & Manager - HGd

4, Mr. Wangchuk
Manager - HGFP

5, Mr. Pema Tshewang

Owner member – Marketing Officer

6, Ms. Tandin Zangmo

Owner Member – office secretariat

7, Ms. Choki
Owner Member - HGd

8,Ms. Dechen Zam

-Coop secretariat

Contact address * Temporary

Sangay Rinchen - Founder

Happy Green Group

Contact# 17709822/17723844
Email: yagnasx@gmail.com / yagnas@moa.gov.bt
Web: happygreengroup.com*under construction