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Portfolio Compressed

Mai Pakaporn Teadtulkitikul is a product designer from Bangkok, Thailand who has lived in several countries including Germany for 14 years. She speaks 5 languages and has diverse experiences that she applies to her design work. She created the "OCD Switches" in 2017 to challenge existing products and influence people's behavior towards more sustainable electricity usage by taking advantage of human psychology. The switches are designed to subtly change people's daily habits regarding electricity consumption without intervening too much.

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0% found this document useful (0 votes)
745 views24 pages

Portfolio Compressed

Mai Pakaporn Teadtulkitikul is a product designer from Bangkok, Thailand who has lived in several countries including Germany for 14 years. She speaks 5 languages and has diverse experiences that she applies to her design work. She created the "OCD Switches" in 2017 to challenge existing products and influence people's behavior towards more sustainable electricity usage by taking advantage of human psychology. The switches are designed to subtly change people's daily habits regarding electricity consumption without intervening too much.

Uploaded by

api-360616317
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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C o m p lete Po r tf o l i o

www. m a i m er g i l i . co m
about
me
My name is Mai Pakaporn Teadtulkitikul
and I was born in Bangkok, but moved to
Germany when I was 3 years old and lived
there for over 14 years. Ever since, I have
moved over 10 times and speak 5
languages including Thai, German, French
and Spanish.
With keen interests across design,
literature and fine arts, I seek to apply my
diverse experiences to my design work and
collaborate multi-disciplinarily. Confident
and self-sufficient, I can apply myself to
every environment.
experience

2012
DEGE.KOMMUNI KATI ON
I n t er n sh i p at adver ti si n g ag en cy
2014
ART EX H I BI TI ON
Exh i b i ti o n o f wo rk an d f un dr ai si n g
2015
C H EMI S TRY FORM
I n t er n sh i p at desi g n co n sul t an cy C h emi str y
2016
S TAFFAN H OL M WORKS H OP
Wo o d wo r k i n g wo r k s h o p wi th S t a f f a n H o l m
2017
I n t er n at i o n al Fur n i ture Fai r S i n g ap o re
Exh i b i ti o n C r ew f o r Nat h an Yo n g Desi g n

e d u cat i o n

2009-2012
Johannes Ke pler Gymnasium Reutling en, Ger many
Ger man H i g h sch o o l Di p l o ma (Ab i tur)
2012-2014
KI S I n te r n ati o n al S ch o o l Ban g ko k, T h ai l an d
I n t er n at i o n al Bacc aul aureate (I B Di p l o ma)
2014-2017
L AS AL L E C o l l e g e o f th e Ar ts, S i n g ap o re
(B a ch el o r o f A r ts i n Pr o d u ct D es i g n )
personal strengths

social skills
+ ca n a d a p t to d i f f er en t env i r o n m en ts
+ ta l k a tive a n d n o t a f r a i d o f p u b l i c s p e a k i n g
+ g ood communicator and friendly
+ tea m wo r k a n d l ea d er s h i p s k i l l s
+ g ood org anization, job distr ibution and time
ma na g em ent

personal
+ h obbys inclu d e travel l i n g, co o k i n g a n d wri t i ng
+ music, concer ts and fine ar ts (painting)
+ g ood knowledg e backg round because I lived in
m a ny pla ces
+ als o int er es ted i n p s ych o l o g y, m a rketi n g a n d h i sto r y
+ T s ha pe per s on a l i ty
+ I ca n cook a nd wo u l d a l ways b ri n g fo o d to the o f f i ce

SOFTWARE L A N G U AG E S

RHINOCEROS GERMAN
ALIAS ENGLISH
K E YS H O T THAI
PHOTOSHOP FRENCH
I L L U S T R AT O R S PA N I S H
INDESIGN
G R A D U AT E
MANIFESTO

As a p r o d u c t d e s i g n e r , I p l e d g e t o m a k e t h i n g s
h a p p e n a n d n o t j u s t ta l k a b o u t t h e m , t o c o m p e t e
but not condescend, to question everything but
t r u s t m y s e l f , t o w o r k o n p r o j e c t s t h at a r e n t o n l y

u s e f u l b u t g o o d fo r t h e w o r l d .

E ve r y pr od u ct wi l l ref l ect a p i ece o f me, I am l uck y to h ave h ad th e o p p o r tun i ty to


how I g r ew u p i n d i fferen t co u n tr i es, study an d do wh at I wan t, wi th o ut an yb o dy
s u r r ou nd ed by d i fferen t p eo p l e wi th stan di n g i n my way. I am h er e, at t h i s
d if f er ent va l u es. B u t wi th ever y ci ty I l ef t p o i n t, o ut o f my own wi l l . H owever, th ere
a nd ever y p ers o n I g o t to k n ow, I to o k a are so man y tal en te d p ro f essi o n al s o ut
s ma ll piece a n d en r i ch ed mys el f. H en ce, I th e r e th a t I ca n n o t a n d n ever wi l l r eg a r d
wa n t my p e r s o n a l i ty to co n tr i b u te t o th e myself as better than anyone else in this
r ichnes s of th e p ro d u ct d es i gn i n d u s tr y. i n dustr y. I h ave th e p assi o n , creativi ty an d
E ve r y per s o n i s d i fferen t a n d s o s h o u l d kn owl edg e to succeed, b ut o th ers do as
ever y p r o d u ct b e th a t i s cr ea t ed by wel l . M o s t i m p o r ta n tl y th o u g h , d es i g n i s
ind ivid u a ls. I ca n o ffer a b ro a d a n d d ee p n o t a di sc i p l i n e o f an i n divi dual , i t i s o n e
u nd er s ta nd i n g o f my ch o s en fi el d a n d u se o f team wo rk. W h en we wo rk to g eth er,
my knowledg e to share values and h umb l y, th e p ower o f th e f uture may
co n tr i b u te to a s u s ta i n a b l e f u tu r e. l i teral l y l i e i n o ur h an ds.
+ D E S I G N O N LY I F I T M A K E S S E N S E
T he world is full of things that were
cr ea ted b eca u s e o f wa n ts, b u t n o t
n eed s. D es i gn o nl y i f i t co n tri b utes to
o u r wo rl d a n d h el p s sustai n o ur f uture.

+ K E E P YO U R C L I E N T S
SUCCESS IN MIND
D es i gn i s n o t o bj ective an d ever yb o dy
h a s a d i fferen t taste. W h ate ver i t takes,
th i n k a b o u t th e i m p a cts o f yo u r wo r k
a n d h ow m ea n i n g f ul i t w i l l b e to yo ur
cl i en ts f u tu r e.

+ D E S I G N W I T H BA L A N C E
To o mu ch o r to o l i ttl e o f s o m eth i n g i s
n ever to o g o o d , so al ways th i n k ab o ut
bal an ce.

+ DONT CHANGE THE PRODUCT,


C H A N G E T H E M E S S AG E
S o m eti m es, ch a ng i n g th e p ro duct i s n o t
en o u g h b u t wh a t ca n a ctu a l l y cr ea te
ch a n g e i s to i n f l u en ce p eo p l es
mi n dset.
BA D H A B I T S C H A I R
2016

T he B a d H a b i ts C h a i r i s i n s p i r ed by th e
inf a mo u s ch a i r m a n y o f u s u s e to th row o ur
cl o th es o n . I a s ked mys el f : W hy d o we d o th a t
in the fi r s t p l a ce? A re we j u s t i n a h ur r y, o r
la zy? Ol d h a b i ts a re d i ffi cu l t to d ef eat, so I
d ecid ed to d es i gn a ch a i r to s er ve th e p ur p o se
of s itti n g a n d th r owi n g cl o th es o n , b ut make
it look b ea u ti fu l .
OCD SWITCHES
2017

I h a d a l ways wo n d er ed: can desi g n ch an g e th e


world? Can we, as pr oduct designers, make an
i m p a ct i n o rd er to create a mo re sustai n ab l e
env i ro n m en t? C o u l d p r o duct desi g n b e used as
a t o o l to ch a n g e b eh avi o r to a b etter o n e?
E l ectr i ci ty co n s u mp ti o n seemed l i ke an
i n ter es ti n g s ta r t. El ectr i ci ty i s ab stract,
i n ta n gi b l e a n d m a n y p eo p l e do n o t r eal i ze h ow
el ectr i ci ty co n s u m pti o n h ar ms th e wo r l d
a ro u n d u s. Ta ck l i ng th e p ro b l em was a
ch a l l en g i n g o n e b u t th e i s s u e o f f er ed a n
o p p o r tu n i ty fo r m e to ch al l en g e th e exi sti n g
p ro d u cts.

Fi n a l s el ecti o n f o r Red D o t C o n ce p t Awa r d 2 0 1 7


THE PROBLEM WITH
ELECTRICITY
I n 2015, E n erg y Ma rket Au th o ri ty
pu blis hed th e o ffi ci a l S i n g a p o re E n erg y
Sta tis tics, wh i ch ca n b e a cces s ed o n l i n e.
W hen i t comes to e n erg y s u p p ly, th ere is
a g e ner a l in cr ea s e i n i m p o r t o f en erg y
pr od u cts. I t i s s ta ted th a t over th e yea rs,
Sing a por es el ectri ci ty g en era ti o n
ind u s tr y moved away fro m o i l -fi red s tea m
tu r b i n e p l a n ts by b u i l d i n g n e w co m b i n ed
cycl e g a s tu r b i n e ( C C G T ) p l a n ts, o r
r e power ing exi s t i n g p l a n ts . H owever,
Sing a por es el ectri ci y co n s u m p ti o n i s
s howing a n i n crea s e over th e yea r s.

W H AT T O D O ?
M os t u s e r s a re u n awa re o f th ei r
el ectr i ci ty u s a g e o r t h e ef f ects o f i t.
Fo c u s i n g o n el ectr i ci ty co n s u m p ti o n
of f er s va r io u s o p p o r tu n i ti es to ch a n g e
th e u s er s d a i l y h a b i ts a n d r o u ti n e wi th o u t
int er vening to o mu ch . T h a t p res en ts a
ch a n ce to i n f l u en ce th e u s er s b eh av i o u r.
E le ctr icity is s o m eth i n g th a t we u s e ever y
d ay a nd a littl e ca n g o a l o n g way. E ven
th o u g h th er e a r e a l o t o f tech n o l o g i es i n
th e m a r ket th a t a s s i s t i n s av i n g el ec tr i ci ty
a t hom e, not ever yb o d y ca n a ffo rd th em .
Hu ma ns a r e n a tu ra l l y a ttra cted to o r d er,
pa tter n and s ym m etr y and feel
u ncom f or ta b l e wh en th o s e a re
int er r u pted o r th i n gs s eem o ff-b a l a n ce. I t
is one of n a tu ra l h u m a n ch a r a cteri s ti cs
d es ig ner s can d raw fro m , th a t i s why we
u s e d es ig n p ri n ci p l es a s gu i d el i n es fo r
g ood design. Something that is not
ple a s ing the eye wo u l d b e a n eg a tive
s timu lu s. Hum a n s s u b co n s ci o u s l y p ro ces s
inf or m a tion a n d wh en ever th ey en co u n ter
s omething n ew, th ey wi l l tr y to co n n ect i t
to a p r ev i o u s ex p er i en c e. W h en
s omething fa m i l i a r o r s o m eth i n g th a t i s
u s u a lly ha r m o n i o u s i s ch a n g ed o r
d if f er ent, hum a n s wi l l h ave th e n a tu ra l
r es pons e of ch a n gi n g i t b a ck to i ts o l d
s ta te.
TRICKING THE HUMAN BRAIN
T here are two ways we can do that: we can
m a nipu la te the u s ers ro u ti n e b eh av i o r o r
we c a n ta ke a d va n ta g e o f cer ta i n
ch a r a cte r i s ti cs o f th e h u m a n b r a i n .
O ne ex a mple o f ro u ti n e b eh av i o r : Li gh t
s witches a r e th e m ed i u m to u s e el ectri ci ty.
B y inter ve nin g co nven ti o n a l u s es a n d
d es ig ns, we ca n crea te a n ew b eh av i o r
pa tter n. B u t h ow?
How ca n we tri ck th e b ra i n ? E x p ecta ti o n
ef f ect. E x p ect a ti o n s o f th e u s er a f f ect
per ce ption a nd b eh av i o r. G en era l l y, wh en
people a r e awar e o f a p r o b a b l e o r d es i red
ou tcom e, their p erce p ti o n s a n d b eh av i o u r
a r e a f f ecte d in s o m e way. T h e u s er h a s to
be m a nipu la ted / co n d i ti o n ed to a s s o ci a te
s aving elec tr ici ty (tu r n i n g o ff th e l i gh ts )
wi th s o m eth i n g p o s i tive a n d v i ce ver s a .

REVERSING
DESIGN PRINCIPLES
H uman s are ab l e to di sti n g ui sh
b et ween so me th i n g b eauti f ul an d n o t.
Ob j ects can tri g g e r emo ti o n al
resp o n ses. An d as a p ro duct desi g n er, I
kn ow, i n t h eo r y, wh at i s aesth et i cal l y
p l e asi n g an d wh at i s n o t. H uman s l ove
p atter n s, sy mmetr y, o rder, str ucture,
h ar mo n y. I t makes th e b rai n b el i eve
th a t i t i s i n co n tr o l . A s p r o d u ct
desi g n ers, we l ear n cer tai n desi g n
p ri n ci p l es.
C O L L A B O R AT I O N W I T H

Featur ing

RE INA
Travel M i r r o r a n d H a i r Com b
A DE N
C er amic M a s s a g e Hea t S to n e
C L ARA
A ir Pu rifier
In 2016, we had th e o p p o r tu n i ty to
co l l a b o r a te wi th S tu d i o F. A . Po r s ch e to
cr ea te th r ee p r o d u cts u n d er th e th em e o f
in dulg ence. T hey h a d to i n cl u d e a n d ref l ect
A s ia n cu ltu r e.
Wo r k i n g wi th Po r s ch e g ave u s a n i n s i g h t i n
wh a t i t m ea n s to wo r k a s a d es i g n er a n d wo r k
fo r s omeone, a s if a co m p a n y h i r ed u s to
des i g n s om ething. T h e Po r s ch e p r o j ect wa s
an exciting jou r ney th a t rea l l y ch a l l en g ed my
cr ea tiv i ty. T h e Po r s ch e d es i g n p r i n ci p l es
wer e i n s p i r i n g a n d m o tiva ted m e to b e a
b etter d es ig ner, crea ti n g wi th a b a l a n ce o f
aes th etics a nd f u ncti o n . A fter I wo r ked wi th
Po r s ch e, I r ea l i z ed h ow s h a l l ow I h a d b een
b efo r e, s ince Pors ch e i s s o m eti cu l o u s.
M or eover, I lear ned that
T h e c l i e n t i s a l wa y s r i gh t.
De si gn so methi ng o n l y i f i t m a ke s se n se .
Al wa ys keep yo ur c l i e n t s su c c e ss i n m i n d .
Fo r m e, th e m o s t i n ter es ti n g a n d ch a l l en g i n g
p ar t wa s incor por a ti n g A s i a n cu l tu r e. I t wa s
in ter es ting to s ee th a t Po rs ch e ca r ed a b o u t
th e cu l tu r e o f th i s co u n tr y, th e co u n tr y th ey
wo r ked i n , even th o u g h th ey a r e f r o m
Ger m a ny. T hey ca r ed a b o u t th e u s ers n eed s
an d va lu es. And it wa s i n ter es ti n g to s ee th a t
ju s t a s ma ll cons idera ti o n ca n i n s p i re u n i q u e
an d f u nctiona l d es i gn .
C L ARA was f eatur ed at th e Po rsch e
Exh i b i ti o n dur i n g th e L AS AL L E S H OW
2016. My cl ass desi g n ed, o rg an i zed an d
b ui l t th e en ti r e exh i b i ti o n o ur sel ves.
VELCRO CHAIR
2 016
S i mi l ar to t h e Bad H ab i ts C h ai r, th e Vel cro
C h ari i s i n sp i red by t h e p o p ul ar ch ai r o n
wh i ch ever yo n e th r ow s t h ei r cl o th es o n . A
di f f eren t ap p ro ach to creati n g awaren ess i s
th a t th i s ch a i r r es em b l es th e d i f f er en t
cl o th es we th r ow o n th e ch a i r. T h e cu s h i o n
i s cove red wi th Vel cro an d can b e cover ed
wi th d i f f er en t k i n d s o f f a b r i cs to r ed es i g n
th e ch a i r to th e u s er s cu s to m ta s te a n d
co m f o r t.
EIN STOOL
WO O D WO R K I N G
WO R K S H O P WITH
S TA F FA N H O L M
We h a d th e o p p o r tu n i ty to i n d u l g e
i n a thr ee-d ay wo o d wo rk i n g wi th
S ta f f a n Holm . I n th es e th ree d ays,
we wer e ta u g h t a b o u t j o i n er y
m ethod s, ha nd l i n g o f wo o d a n d
d es ig n thinking. A fter 1 . 5 d ays o f
d es ig n ex p l o ra ti o n using
styr of oa m , we were th en a s ked to
b u ild ou r own s to o l u s i n g a s h wo o d
i n only 1.5 d ays. T h es e s to o l s were
then f ea tu r ed i n th e McN a l l y
G a ller y a t L AS A LLE C o l l eg e o f
the Ar ts.
bills
Key a n d L ette r H o l d er
201 6

B I LLS i s a p ers o n a l p ro j ect I wo rked


on wh en my m o th er a s ked m e i f I
co u l d b u i l d a key h o l d er f o r h er. T h e
d esi gn d erived fro m ex i s ti n g p ro b l ems,
s u ch a s l etters a n d b r o ch u res l yi n g
a r o u n d ever ywh ere wi th n o p l ace t o
s tore. T h e d es i gn i s s i m p l e an d
bea u ti fu l .

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