LAUNCH
X431 Master Presentation
2009.08.04 Page 1 International Operation Division
LAUNCH
Content
1 Product
2 Competition
3 Positioning
4 Pricing
5 Product Package
6 Advertising
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LAUNCH
1 Product
X431 Master
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
Inherited with all diagnosis function of X-431
Full-range Coverage
Capable of nearly all Asian, European, American vehicle makes.
(Audi, BMW, Benz, VW, Volvo, Opel, Toyota, Honda, GM, Ford, Chrysler)
Full Electronic System
Engine, ABS, SRS, Immobilizer, Body
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
Test most of cars by using unique & integrated 16 PIN connector
Faster communication with cars than
X-431 by integrated design to save time
in work
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
24V operating voltage capability is added
to work with different kinds of batteries
Integrated Smartbox, Main Unit and Printer
into a single unit
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
More convenient to operate than X-431 based on the smart design
Printing
Built-in printer for printing testing results
Waveform display
Display data stream in waveform
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
Upgrade software anytime and anywhere from internet to keep up with latest models
Standard ports
International standard ports
Multi-language available
English, French, German, Russian, Spanish, Italian, Japanese, Portuguese, Polish, Arabic,
Hungary, Greek, Dutch, Turkish & Chinese
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
Function
Read ECU information
Read & Erase fault code
Read data stream
Actuation test
ECU coding
Special function
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LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.
Specifications
Operating system: LINUX
CPU: 32-bit MPU
Memory card: 512 M
Main unit I/O: standard serial/parallel port
Main unit power source: DC 12V/ 24V
Main unit power: 9W
Printer: High-speed thermal mini printer
Printer port: Standard parallel port
Screen: 240X320 LCD touch screen
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LAUNCH
1 Product
X431 Master
VS
X-431
All Makes All Makes
All functions All functions
12V/24V voltage capable 12V voltage capable
Faster for testing cars Have to download
software
Use one 16PIN connector Have to use different
16PIN connectors
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LAUNCH
1 Product
SWOT
Strength Weakness
Powerful diagnostic function No experience in sales
Competitive Price No experience in service
No experienced dealership
Different customer group
Information to fix car
Opportunities Threats
Best price / performance ratio Variation in quality
Work shops New product not tested by customer
Lack of communication
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LAUNCH
2 Competition
Brand Launch Bosch SPX OTC TEXA Snap On
X431 Master KTS 200 Genisys AXONE PAD Solus
Model
Coverage Asian, American, Asian, American, American and European make American make
European & European & a few some Asian & (Asian & American (Asian & European
Chinese Make Chinese Make European Make Make is optional) Make is optional)
Multi-
language
Mini Printer Yes No No No No
More than
12 updates Yes No No No No
/year
Internet
Update Yes Yes Yes Yes Yes
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LAUNCH
2 Competition
Brand Launch AutoBoss Launch AutoBoss
X431 Master V30 X431 Master V30
Picture
Maker Display
Coverage
Systems Background
light
Functions Mini Printer Yes No
Multi-language Light
(indicator)
Upgrade times Convenience
per year
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LAUNCH
2 Competition
Price
Texa
Snap on SPX
Bosch
Launch
Performance
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LAUNCH
3 Positioning
Target customer
Independent workshop or Mechanic
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LAUNCH
4 Pricing
Different software configuration available
Full software configuration (Depends on the region, at least 36 vehicle make totally)
Market Price
List price 3300$
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LAUNCH
5 Product Package
Qualified Documentation
Qualified Production Team
1. Training
Qualified Sales Team 2. People
3. Location
Qualified Service Team
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LAUNCH
5 Product Package
Qualified Documentation
Web Page Update and information
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LAUNCH
5 Product Package
Qualified Documentation
X-431 Master Users Manual
X-431 Master Sales Manual
X-431 Master Sales Video
X-431 Master Leaflet
X-431 Master Service Manual
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LAUNCH
5 Product Package
Qualified Production Team
LAUNCH Software Division
Qualified Sales Team
Understand & operate the product
Understand the customers needs
Can sell & service the product
Have knowledge of competitors
Asian Sales Team European Sales Team American Sales Team
Japan Germany US
Korea France Canada
Mena Spain Latin America
Malaysia Russia Brazil
Australia Poland
South Africa UK
Philippines
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LAUNCH
5 Product Package
SWOT
Strength Weakness
Very competitive Products New design, not recognized by
Qualified Sales customers
Qualified Service Documentation and personel skills
Qualified Support from HQ must be permanetly updated
Opportunities Threats
Happy customers Changes of developing and design
Happy dealer will directly impact the quality of
New product the product
2009.08.04 Page 22 International Operation Division
LAUNCH
6 Advertising
Only supported by Division with:
Press release
Leaflet
Pictures
Product package
Web page
Download area
2009.08.04 Page 23 International Operation Division
LAUNCH
Thanks
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