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X431 Master Presentation: Launch

Launch

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Raúl Vidal
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0% found this document useful (0 votes)
85 views24 pages

X431 Master Presentation: Launch

Launch

Uploaded by

Raúl Vidal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 24

LAUNCH

X431 Master Presentation

2009.08.04 Page 1 International Operation Division


LAUNCH
Content

1 Product

2 Competition

3 Positioning

4 Pricing

5 Product Package

6 Advertising

2009.08.04 Page 2 International Operation Division


LAUNCH
1 Product

X431 Master

2009.08.04 Page 3 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

 Inherited with all diagnosis function of X-431

 Full-range Coverage
Capable of nearly all Asian, European, American vehicle makes.
(Audi, BMW, Benz, VW, Volvo, Opel, Toyota, Honda, GM, Ford, Chrysler)

 Full Electronic System


Engine, ABS, SRS, Immobilizer, Body

2009.08.04 Page 4 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

 Test most of cars by using unique & integrated 16 PIN connector

 Faster communication with cars than


X-431 by integrated design to save time
in work

2009.08.04 Page 5 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

 24V operating voltage capability is added


to work with different kinds of batteries

 Integrated Smartbox, Main Unit and Printer


into a single unit

2009.08.04 Page 6 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

 More convenient to operate than X-431 based on the smart design

 Printing
Built-in printer for printing testing results

 Waveform display
Display data stream in waveform

2009.08.04 Page 7 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

 Upgrade software anytime and anywhere from internet to keep up with latest models

 Standard ports
International standard ports

 Multi-language available
English, French, German, Russian, Spanish, Italian, Japanese, Portuguese, Polish, Arabic,
Hungary, Greek, Dutch, Turkish & Chinese

2009.08.04 Page 8 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

Function

 Read ECU information

 Read & Erase fault code

 Read data stream

 Actuation test

 ECU coding

 Special function

2009.08.04 Page 9 International Operation Division


LAUNCH
1 Product
X431 Master is the latest automotive diagnostic product designed by LAUNCH.

Specifications

 Operating system: LINUX

 CPU: 32-bit MPU

 Memory card: 512 M

 Main unit I/O: standard serial/parallel port

 Main unit power source: DC 12V/ 24V

 Main unit power: 9W

 Printer: High-speed thermal mini printer

 Printer port: Standard parallel port

 Screen: 240X320 LCD touch screen

2009.08.04 Page 10 International Operation Division


LAUNCH
1 Product

X431 Master
VS
X-431

 All Makes  All Makes


 All functions  All functions
 12V/24V voltage capable  12V voltage capable
 Faster for testing cars  Have to download
software
 Use one 16PIN connector  Have to use different
16PIN connectors

2009.08.04 Page 11 International Operation Division


LAUNCH
1 Product

SWOT

Strength Weakness
Powerful diagnostic function No experience in sales
Competitive Price No experience in service
No experienced dealership
Different customer group
Information to fix car

Opportunities Threats
Best price / performance ratio Variation in quality
Work shops New product not tested by customer
Lack of communication

2009.08.04 Page 12 International Operation Division


LAUNCH
2 Competition
Brand Launch Bosch SPX OTC TEXA Snap On

X431 Master KTS 200 Genisys AXONE PAD Solus

Model

Coverage Asian, American, Asian, American, American and European make American make
European & European & a few some Asian & (Asian & American (Asian & European
Chinese Make Chinese Make European Make Make is optional) Make is optional)

Multi-
language

Mini Printer Yes No No No No

More than
12 updates Yes No No No No
/year

Internet
Update Yes Yes Yes Yes Yes

2009.08.04 Page 13 International Operation Division


LAUNCH
2 Competition
Brand Launch AutoBoss Launch AutoBoss

X431 Master V30 X431 Master V30

Picture

Maker Display
Coverage

Systems Background
light

Functions Mini Printer Yes No

Multi-language Light
(indicator)

Upgrade times Convenience


per year

2009.08.04 Page 14 International Operation Division


LAUNCH
2 Competition

Price

Texa

Snap on SPX
Bosch
Launch

Performance

2009.08.04 Page 15 International Operation Division


LAUNCH
3 Positioning

Target customer
Independent workshop or Mechanic

2009.08.04 Page 16 International Operation Division


LAUNCH
4 Pricing

Different software configuration available

Full software configuration (Depends on the region, at least 36 vehicle make totally)

Market Price

List price 3300$

2009.08.04 Page 17 International Operation Division


LAUNCH
5 Product Package

Qualified Documentation

Qualified Production Team

1. Training
Qualified Sales Team 2. People
3. Location

Qualified Service Team

2009.08.04 Page 18 International Operation Division


LAUNCH
5 Product Package

Qualified Documentation

Web Page Update and information

2009.08.04 Page 19 International Operation Division


LAUNCH
5 Product Package

Qualified Documentation

 X-431 Master Users Manual

 X-431 Master Sales Manual

 X-431 Master Sales Video

 X-431 Master Leaflet

 X-431 Master Service Manual

2009.08.04 Page 20 International Operation Division


LAUNCH
5 Product Package
Qualified Production Team
LAUNCH Software Division

Qualified Sales Team


Understand & operate the product
Understand the customers needs
Can sell & service the product
Have knowledge of competitors

Asian Sales Team European Sales Team American Sales Team


Japan Germany US
Korea France Canada
Mena Spain Latin America
Malaysia Russia Brazil
Australia Poland
South Africa UK
Philippines

2009.08.04 Page 21 International Operation Division


LAUNCH
5 Product Package

SWOT

Strength Weakness
Very competitive Products New design, not recognized by
Qualified Sales customers
Qualified Service Documentation and personel skills
Qualified Support from HQ must be permanetly updated

Opportunities Threats
Happy customers Changes of developing and design
Happy dealer will directly impact the quality of
New product the product

2009.08.04 Page 22 International Operation Division


LAUNCH
6 Advertising

Only supported by Division with:

Press release
Leaflet
Pictures
Product package
Web page
Download area

2009.08.04 Page 23 International Operation Division


LAUNCH

Thanks

2009.08.04 Page 24 International Operation Division

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