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Questionnaire

This document contains a 20 question questionnaire about a retailer's relationship with Patanjali, an Indian consumer goods company. The questionnaire asks the retailer about order frequency, sales contribution of Patanjali products, customer response, product and service quality ratings, important customer attributes, pricing competitiveness, discounts, distributor performance, and suggestions for improvement. The retailer is asked to rate various aspects on a scale or select from multiple choice answers.

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gaurav sharma
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270 views3 pages

Questionnaire

This document contains a 20 question questionnaire about a retailer's relationship with Patanjali, an Indian consumer goods company. The questionnaire asks the retailer about order frequency, sales contribution of Patanjali products, customer response, product and service quality ratings, important customer attributes, pricing competitiveness, discounts, distributor performance, and suggestions for improvement. The retailer is asked to rate various aspects on a scale or select from multiple choice answers.

Uploaded by

gaurav sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE (On Retailers)

Name of the retailer: ______________________________________

Name of the retail outlet: ___________________________________

Ph/ Mob No -: ____________________________________________

1. How frequently you place order from Patanjali?


a) Daily b) Once in a week c) Monthly d) any other

2. What is the contribution of Patanjali products in your total sales?


a) Less than 5% [ ] b) 5-10[ ] c) 10-20 [ ] d) more than 20%[ ]

3. Customers response towards Patanjali products.


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

4. Your opinion for product offer to you by Patanjali.


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

5. Product availability of Patanjali in this territory.


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

6. What ages of people do you think purchase Patanjali product most.


a) Less than 20 [ ] b) 20-40 [ ] c) 30-40 [ ] d) 40 and above [ ]

7. Your opinion about deliver of products as per your order by Patanjali distributor.
a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

8. Marketing efforts of Patanjali compared to its competitors is


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

9. Promotional support that has been provided by company is


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

10. Your overall opinion about Patanjali with regard to their relationship with You
a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

11. Which attributes you consider most important in FMCG industry.


a) Price [ ] b) Quality [ ] c) Demand [ ] d) Brand Image [ ]

12. Comparing to other company products, you rank Patanjali products as


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]
13. Comparing to other company products the price of products of Patanjali is
a) Very high [ ] b) High [ ] c) Reasonable [ ] d) Low [ ]

14. Are you satisfied with the schemes and discounts offered by the Distributor?
a)Highly Satisfied[ ] b) Satisfied [ ] c) Neutral [ ] d) Dissatisfied [ ] e) Highly dissatisfied[ ]

15. Your opinion about the discounts offer of Patanjali products


a) Very attractive [ ] b) Fairly attractive[ ] c) Not attractive[ ] d) No offer[ ]

16. How do you rate your Patanjali Distributor?

FACTOR Very Average Averag Not Bad Worst


e Average

Order processing time

Billing

Promotional activities

Safe Delivery

Sales person presentation

Availability of ordered stock

17. After sale service that has been provided by company is


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

18. What are the elements you miss in Patanjali products


a) Durability [ ] b) Trustworthiness [ ] c) Availability [ ] d) Any other [ ]

Specify:

19. In your opinion what is the future of Patanjali products.


a) Excellent [ ] b) Good [ ] c) Average [ ] d) Below Average [ ]

20. Suggestion-
____________________________________________________________________________________
____________________________________________________

_______________
(Signature)

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