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Attention: Factors/ Conditions of Attention Objective Factors

Selective attention is the process of choosing which stimuli to focus on, such as paying attention to food when hungry. There are two factors that influence attention: objective factors related to stimulus intensity, size, novelty, movement, repetition, change, and duration, and subjective factors like motives, interests, preparation, and past experiences. Perception is an active cognitive process that involves selecting, organizing, and interpreting stimuli based on learning and motivation to form meaningful representations.

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61 views1 page

Attention: Factors/ Conditions of Attention Objective Factors

Selective attention is the process of choosing which stimuli to focus on, such as paying attention to food when hungry. There are two factors that influence attention: objective factors related to stimulus intensity, size, novelty, movement, repetition, change, and duration, and subjective factors like motives, interests, preparation, and past experiences. Perception is an active cognitive process that involves selecting, organizing, and interpreting stimuli based on learning and motivation to form meaningful representations.

Uploaded by

zulqarnain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Attention

Selective attention is the perceptual process of choosing which stimulus to pay


attention to. For instance, if we feel hungry, we are more apt to be sensitive to
food and food related stimuli.

Factors/ conditions of Attention


There are two factors,

Objective factors
I. Intensity
II. Size
III. Novelty
IV. Movement
V. Repetition
VI. Abrupt change
VII. Duration

Subjective Factors
I. Motives and needs
II. Interests
III. Preparatory set
IV. Past experience

Role of learning motivation in Perception

Perception is a complex, active, cognitive process which concerns with the selection,
organization, and interpretation of stimuli. Perception organizes a continuous arrar of sensation
into meaningful units.

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