Tait Marketing & Distribution Co., Ltd.
SINCE 1845
Century of dedication unwavering persistence
2017
About Tait
History/Vision & Mission/Our Service
Tait Marketing and Distribution Co., Ltd.
()
Founded in 1845 with a history of 172 years, Tait ()
has borne witness to the history of Taiwans export and
trade and continues to provide consumers diverse, high
quality living experiences. And the perfect partner for
foreign brands because we help them to grow and
prosper in Taiwan.
In Year 2005, Tait () acquired the Kaisi Oolong Tea
() of which launched in 1985 as the pioneer of
Pop-Top Canned Oolong tea in the country. Year 2008,
Uni-President, the largest food Group in Taiwan, acquired
a majority share in Tait ().
Officially introduced top-selling products Kaisi Oolong
Tea and Kaishi Beverages from Taiwan to Philippine, China
and others.
Uni-president
Group
Food Production Trade and Distribution &
Division Product Flow Retailers
Bottled / Packed
Tea
Instant
Noodles
Milk
Company Tait Marketing & Distribution
Bread Yogurt Name Co., Ltd
Drink
Flavored
Juice Chairman Sweden Huang
Milk
Pet
Meat Type OTC-listed
Food
Cooking Health Founded 1845
Oil Food
Coffee Soy Milk
Number of
Dairy 121
Dessert Employees
Drink
Frozen Bottled 2011 Tait Trading (Shanghai)
Food Water Overseas
Company Ltd. established
Offices
Ice Cream&Soy 2015 Philippine Office established
Novelties Sauce
Evolution Process
1845-1970 1970-2000 2000-present
Agriculture Era Trading Market The world is flat
1845 Started in Fujian OTC-listed in 1998 2008 Acquired by Uni-president
History 1867 Tainan Co. Ltd. 2011 Tait Trading (Shanghai)
established Company Ltd. established
2015 Philippine Office established
Mission Leading merchandise Forerunner of FMCG Develop private labels
commerce Introduce international brands
Statement Expand Business territory
overseas
ommodity goods
C Introducer of KAISI Oolong Tea,
Our KAISI Selections Chinese
Sugar, Tea, Salt etc. international brands
Business dessert , and drinks.
Import Starbucks, Morinaga,
Ajinomoto, Wine, Whisky, Sake
About Our Service
Global purchasing Quality confirmation
Sourcing Supplier & evaluation Legal management
Feasibility study and Technology & development
Market support
investigation
Product research & development
Research Market condition and trend Quality control for food safety
Market analysis & feedback Sales and product flow
Brand & category management In-store layout management
Marketing
Channels & sales management Orders, estimation control
Customs clearance IT warehouse management in
Storage Logistics management in ERP system
Logistics different temperature zones Cash flow & financial
Package processing & localizationmanagement
R&D, OEM production & QC system in Uni-president group
Group Value Associated channels: 7-Eleven, Hi-Life, Carrefour, Cosmed
Uni-president7-Eleven Groups expansion for Asia market
Tait Mission: Continue to develop potential customer needs in order
Tait Mission
to generate the highest sales performance and profit for our clients
Brands & Products
Own Brands/Distribution Brands
Tait Own Brand
KAISI Ambient Oolong Tea TAIT TEA Chill Oolong Tea
Oolong Green Tea Oolong Green Tea
KAISI SELECTIONAssam Milk Tea UNI-DESSERT
Distribution Brand
Japan MORINAGA SEIKA JapanAJINOMOTO
Ice & sweets Ready-to-eat
USASTARBUCKS TAIWANOVALTINE
Ready-to-drink Waffle
Distribution Brand
TaiwanMATZU DONGYIN Thailand UFC
Coconut Water
Sorghum Wine
Wine ThailandSINGHA
Beer
Distribution & Safety
Our Channel/Food Safety Assurance
Our Channel
Category Quantity Channels
Convenience
Manufacturer 10,219
Store
Agent/Distributor Hyper Market 138
Logistic
Super Market 1,516
Channel
Pharmacy 885
HoReCa 550
Consumer
E-Commerce
R&D and FA Center
Lab examination Present new product
Trial manufacture & mass concept
production Upgrade existing product
Research
Quality confirm & Develop
Production standard Center New product
OEM concept Marketing
Factory
Examination
Tasting
Report
Production Food Sampling
Feedback Assurance Legal Advice
Food safety evaluation Center
Product monitoring and review
Bacteriological analysis/
shelf-life testing
Factory Certificate
Certificate - ISO/HACCP/TQF (Taiwan Quality Food)
Products Certificate
Kaisi Oolong tea PET bottle ISO 22000, HACCP 2012, TQF
Milk Tea PET bottle FSSC 22000 (GMP, HACCP included)
Kaisi Oolong tea CAN ISO 22000, TQF
bottle
Thank you !
Charlene Leung
Business Development Marketing Specialist
Tait Marketing & Distribution Co., Ltd
14F., No.27, Sec. 1, Anhe Rd., Daan Dist.,
Taipei City 10688, Taiwan (R.O.C.)
E-mail: charlene_leung@taitnet.com.tw
Tel : 886-2-2721-6600 ext. 514
Fax : 886-2-2775-1015
