Town of Ocean City: Strategic Plan

VISION 2031 GOALS 2021

OCEAN CITY 2031
1st Class Resort and Tourist Destination
is a Vibrant Coastal Resort Community
with a World Class Public Beach and Waterways
and an Authentic Historic Boardwalk -- the Choice Financially Sound Town Government
of Todays Families.
More Livable Community
for Residents
OCEAN CITY 2031 Excellent Service through a
is Safe and Clean, has High Performing Town Organization
Quality Neighborhoods for Residents,
is Accessible and Easy Travel, Revitalized Ocean City:
and is a place for Enjoyable Experiences for All. Development and Redevelopment

POLICY AGENDA MANAGEMENT AGENDA

2016 2016
Top Priority Top Priority
Tax Differential Bond Package 2018: Preparation

Convention Center Phase III: Exhibit Hall Beach Replenishment

School After Labor Day (Statewide): Advocacy Long-Term Financial Plan: Development

Whiteside Facility: Direction Police Staffing: Seasonal Employees

Canal Dredging Project City Manager Report with Recommendations

High Priority High Priority
Performing Arts Center: Enhanced Town Facilities Security Plan
Programs/Performance
Budget and Tax Rate
Network Backbone Replacement
Old Town Model Block Development
Additional Security Camera on the Boardwalk
Amphitheater at Northside Park Street Performers Ordinance and Implementation
Comprehensive Plan: Update
Moderate Priority Smoking Regulation: Implementation
Dualization of Route 90: Advocacy

Workforce Development: Implementation

Town Land Acquisition and Disposal

Comprehensive Parks and Recreation Master Plan Fire Station 3: Design

Copyright 2016: Lyle Sumek Associates, Inc.

 MANAGEMENT IN PROGRESS 2016
Downtown Holiday Lights Pension Liability Annual Report
Tourism Strategic Plan: Update 2015 Building Code: Adoption
Mid Week Hotel Promotion Healthy Eating and Living (HEAL): Designation
Trailer Parking Permit Program: Implementation Drug Action Plan: Report
CVB Membership: Restaurants Comprehensive Emergency Operations
Tourist Survey: Update Recovery Plan
Bid for National Tournaments Strategic Plan: Annual Update
H2O Event Plan and Response Building Permit and Development Process
50 Christmas Tree Improvement
Micro Breweries: Expansion Personnel Rules and Regulations: Revision
Tourism Information Gathering and Health and Safety Manual/Training/Policy Review
Tracking System Fire Department Technology: Upgrade
State Tourism Budget: Advocacy Fire Staffing Model
Website Property Spotlight Town Policy and Procedures Manual: Completion
Sports Marketing Program Water Quality Administrative Consent Agreement
Golf Packages Promotion 9-1-1 System

Individual Compensation Policy Safety Hazard Training Program

Continuity of Operations Plan: Update
Annual Pension Report
CNG Fleet
Radio Purchase: Bond Funding
Performance Evaluation System/Pay of
Record Retention Policy Performance Development
Document Archiving System: Wastewater Performance Measurement System:
Financial Policies: Update Development (ICMA)
Cross Connection Control Program Enterprise Learning System: Development

MAJOR PROJECTS 2016

Wally the Whale Eagles Landing Golf Course: Club House
Clock (between Worcester and Inlet) Eagles Landing Golf Course: Irrigation Project
Caroline Street State (with WorcesterCounty) Funding
Sinepuxent Bike Route
Airport Improvements: Environment Assessment
Public Boat Ramp (65th)
Winterfest Ten/Pavilion
Jamaica Avenue Parking Lot/Repair and
Ocean Outfall Investigation Maintenance
Wastewater Facility Northside Park Building
Downtown Water Storage Tank Coastal Highway Project (40th to 62nd)
800 MHz Radio System Replacement: Update Fire Simulator
Wastewater Asbestos Pipes Replacement Fire Headquarters Building
Natural Gas Construction Phone System: Installation
Upper Downtown: Sign Highway 113 Dualization Project

Copyright 2016: Lyle Sumek Associates, Inc.

 PERFORMANCE
REPORT
2015

Mayor and City Council

Ocean City, Maryland

March 2016

Lyle Sumek Associates, Inc. Phone: (386) 246-6250

9 Flagship Court Fax: (386) 246-6252
Palm Coast, FL 32137-3373 E-mail: sumekassoc@gmail.com
Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Vision 2030

OCEAN CITY 2030

is a Vibrant Coastal Resort Community
with a World Class Public Beach and Waterways
and an Authentic Historic Boardwalk
-- the Choice of Todays Families.

OCEAN CITY 2030

is Safe and Clean, has
Quality Neighborhoods for Residents,
is Accessible and Easy Travel,
and is a place for Enjoyable Experiences for All.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 1

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City:

Mission

The MISSION OF TOWN GOVERNMENT

is to provide Personal Caring Municipal Services
and to serve as a
Responsive Host to Our Guests and Residents
while acting in a Financially Responsible Manner delivered by
a Professional Town Workforce.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 2

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Core Services

NO CHOICE SERVICES
Govern, Inform and Engage the Community
Provide Public Notices and Information
Plan, Manage and Maintain a Stormwater Management System

CORE SERVICES
Enforce Laws, Ordinances and Standards
Secure, Treat and Distribute Water
Collect, Treat and Dispose Wastewater
Support Tourism Development and Marketing Ocean City
Collect and Dispose of Solid Waste
Prepare For, Respond To and Recover From a Disaster or Major
Emergency Situation
Respond to Medical Emergencies and Transport to the Hospital

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 3

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

QUALITY OF LIFE SERVICES

Design, Build and Maintain Streets and Sidewalk
Plan for the Towns Future
Manage, Maintain Parking Structures and Surface Parking; and
Overall Parking Management
Operate the Convention Center
Maintain and Patrol the Beach
Operate Public Transportation System
Inspect the Buildings and Homes for Safety
Facilitate Economic Growth and Business Investment

ADD ON SERVICES
Sponsor and Support Community Events and Festivals
Design, Build and Maintain Parks Including Venues and
Open Spaces
Develop and Provide Recreation, Educational Programs
and Activities

OTHER SERVICES
Regulate Land Use and Development
Plan, Manage and Maintain the Municipal Airport
Patrol the Community

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 4

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Our Customers

PRIMARY CUSTOMERS
Residents (year round)
Residents (part time)
Visitors (first time)
Visitors (returning)
Property Owners
Day Trippers
Local Business Owners

OTHER KEY CUSTOMERS

National Businesses
Event Sponsors
Conventioneers
Families
Foreign Students
Prospective Businesses
Tournament Teams and Participants
Recreation Participants

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 5

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Goals 2019

1st Class Resort and Tourist Destination

Financially Sound Town Government

More Livable Community for Residents

Excellent Service through a

High Performing Town Organization

Revitalized Ocean City: Development and Redevelopment

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 6

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2015

TOP PRIORITY
Tax Differential: Resolution/MOU
Smoking on the Beach/Boardwalk Policy and Implementation
School After Labor Day (Statewide): Advocacy
Convention Center Phase III/Old Space Funding
Canal Dredging Project: Next Phase
Comprehensive Parks and Recreation Master Plan
Dualization of Route 90: Advocacy

HIGH PRIORITY
Street Performers Regulation: Town Actions
Town Services and Staffing Level
Route 50 Draw Bridge
Strategic Land Acquisition by Town:
Identification of Opportunities
Parking Requirements/Zoning Ordinance: Revision
Downtown Model Block Development
Comprehensive Plan: Update
Amphitheater Northside Park: Evaluation, Direction, Funding

= Completed/Achieved Milestones = Significant Progress = Carryover to 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 7

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management Agenda 2015

TOP PRIORITY
Overall Police Staffing and Deployment
H2O I Event Planning/Response
Whiteside Facility Replacement
Planning and Zoning Department Evaluation
Bus Drivers: Evaluation Report, Direction

HIGH PRIORITY
Succession Planning Development
Town Re-Organization Plan
Sports Destination Marketing Program: Expansion
Building Permit and Development Process Improvements
Town of Ocean City Equipment and Labor Guidelines
Network Backbone Replacement Funding

= Completed/Achieved Milestones = Significant Progress = Carryover to 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 8

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management in Progress 2015

1. Charter Bus Permit Expansion Year Round

2. June Behavior Action Plan: Reports
3. Trip Planner Tool Website
4. Tourism Webcam on Boardwalk
5. State Tourism Budget: Advocacy
6. Pedestrian Safety/Coastal Highway Median: Reallocation of Design
Funds
7. ROI for Private Events
8. New Annual Event/Halloween Expansion
9. Special Boomerang Club: Development
10. Tourism Information Gathering and Tracking System
11. Tourism Strategic Plan: Reporting, Update
12. Tourist Survey: Update
13. Bus Locator App: Development
14. CVB Member Reserve Space on Website
15. Online/Payment by Phone (Bus/Parking)
16. SCADA Master Plan
17. Pension Report (Annual)
18. Cross Connection Control Program: Presentation

= Completed/Achieved Milestones = Significant Progress = Carryover to 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 9

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

19. Building Fee Structure: Evaluation, Direction

20. Affordable Care Act Impact Analysis and Report
21. Purchasing Policy: Review
22. Online Bill Payments: Utilities
23. 800 MHz Radio System Replacement
24. Healthy Eating and Living (HEAL) Designation
25. Comprehensive Emergency Operations Recovery Plan
26. Drug Action Plan Report
27. 2015 Building Code
28. Bike Safety Master Plan: Signage, Public Information, Safe Route map
29. City Properties Insurance Review
30. Health and Safety Manual/Training/Policy Review
31. Chamber Audio Video Upgrade: Presentation
32. Strategic Plan: Annual Update
33. Phone System: Budget Decision
34. Safety Hazard Training Program
35. Town Policy and Procedures Manual: Completion
36. Disaster Recovery Plan: Update
37. Continuity of Operation Plan: Update
38. Fire Department Technology: Upgrade
39. 9-1-1/3-1-1 System: Development
40. Personal Rules and Regulations
41. Water Quality Administrative Consent Decree

= Completed/Achieved Milestones = Significant Progress = Carryover to 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 10

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Major Projects 2015

1. Winter Fest Tent

2. Convention Center: Restroom
3. Airport Improvements: Environment Assessment
4. Wastewater Facility: Chlorination System, Electrical Upgrade
5. Downtown Water Storage Tank
6. Beach Patrol Headquarters Building
7. Skate Park: Enhancements
8. Eagles Landing Golf Course: Improvements at Club House
9. Public Boat Ramp: Relocation/Expansion; (87th to 65th) Direction on
87th
10. Eagles Landing Golf Course: Irrigation (with Worcester County)
11. Fire Headquarters Building
12. St. Louis Avenue Phase III

= Completed/Achieved Milestones = Significant Progress = Carryover to 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 11

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Town Achievements for 2015
Mayor and City Council Perspective

1. Designated Smoking Regulations and Incremental Implementation

2. Successful Tourist Season

3. Tourism Strategic Plan

4. Wage Study and Salary Adjustments

5. Better Relations with County Government

6. City Manager: Selection Process and Selection

7. June Event and Cops on Buses

8. Webcams on the Boardwalk

9. Performing Arts Center: 1st Year

10. Coastal Highway Pedestrian Safety Project: Design by MDOT, Phase 1

11. Budget and Constant Yield

12. Performer Locations

13. Homestead Tax: 3% to 0%

14. Bus Services: Increased Drivers, Revised Routes, Increased Ridership

15. Dualization of Route 90: County Capital Plan

16. Mayor and City Council Teamwork

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 12

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

17. Phone System

18. Harris Radio System

19. Road Paving Projects

20. St. Louis Avenue: Phases

21. Excellent City Services without Additional Dollars

22. Beach Patrol Building

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 13

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

st
GOAL 1 1 CLASS RESORT AND TOURIST DESTINATION

ACHIEVEMENTS 2015 MEANS TO RESIDENTS

1. Designated Smoking Regulations and More reasons to live in Ocean City
Incremental Implementation Public
Becoming Used to Regulations; Variety of activity choices for your leisure
Designated Area on Beach; Public time
Education; Signs Up; Enforcement Plan;
Good Compliance Protection of property values

2. Great Tourist Season: More Tourist from More jobs for residents
Pittsburgh, Ohio, West Virginia; Strong
Marketing Campaign; Sandfest Event OC Preserving Ocean Citys traditions
Ocean.com Fresh and Inviting; Good
Weather Support for locally owned businesses
3. June Event and Cops on Buses: Police
Family friendly resort for all generations
Presence; Retained Bus Drivers; Play It
Safe Program; More Buses on Streets

4. Tourism Strategic Plan: Developed Plan;

Implementation of Action Agenda;
Strong Partnership between Mayor-
Council and Tourism Commission

5. City Watch Webcams Security Camera

on Boardwalk: Proactive Approach;
Significant Arrests; People Feeling Safe

6. Street Performers Controlled Space:

Control Spaces; No Pole Dancers
and Body Painting; Work of the Task
Force

7. Sport Tournaments: More Hosting of

Tournaments; Girls Softball Tournaments
(2); Attendance at National Conference;
More Sports Frisbee, Lacrosse on
Beach

8. Performing Arts Center: Current Users

Use of Facility

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 14

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

ACHIEVEMENTS 2015 (continued)

9. Bus Service: Increased Drivers; Revised
Routes; Effective Transportation
Committee Improved Service; More
Buses on Streets; More Professional
Service

10. Winterfest Expansion

11. Top 25 Family Resort Trip Advisor

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 15

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

OTHER TOWN ACHIEVEMENTS 2015

1. Charter Bus Permit Expansion Year-round

2. Trip Planner Tool Website

3. State Tourism Budget Advocacy

4. ROI for Private Events

5. Convention Center: Restrooms

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 16

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

GOAL 2 FINANCIALLY SOUND TOWN GOVERNMENT

ACHIEVEMENTS 2015 MEANS TO RESIDENTS

1. Budget with Constant Yield: Cost Town government acting in a financially
Effective Delivery of Services; Staff responsible manner
Continuing to Reduce Cost of Service
Delivery Town services delivered in an efficient,
cost-effective manner
2. Bond Package Low Interest Rate: Saving
Tax Dollars; Investing in the Future; Town value for your taxes and fees
Defined Projects
Town investing in the future and protecting
3. Bond Rating: Recognition for Financial existing assets
Soundness; Lower Interest Rates
Town advocating for the residents interests
4. Homestead Tax: 3% to 0%
Town government continuing to explore
5. Excellent Town Services without ways to reduce cost of service delivery
Additional Dollars

6. County Tax Differential Study:

Movement in Right Direction; Waiting
for Results

7. Wastewater Facility: Chlorination

System

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 17

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

OTHER TOWN ACHIEVEMENTS 2015

1. Online/Payment by Phone: Bus and Parking

2. SCADA Master Plan

3. Annual Pension Report

4. Building Fees: Adjustment

5. Affordable Care Act Impact Analysis and Report

6. Purchasing Policy: Review

7. Online Bill Payment: Utilities

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 18

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

GOAL 3 MORE LIVABLE COMMUNITY FOR RESIDENTS

ACHIEVEMENTS 2015 MEANS TO RESIDENTS

1. Beach Patrol Headquarters Building: More livable community for all
Attractive Building; Functional, Used by
Town and Community; Temporary Fire More attractive community
Headquarters
Improved mobility within Ocean City
2. Coastal Highway Pedestrian Safety
Project Phase 1: More Pedestrian Safe community for all
Friendly, No Pedestrian Fatalities;
Lighting & Expansion; Crossroad Safe and clean beach and Boardwalk
Improvement/ Lowering Speed Limit;
State Funding Construction Protection of property values
3. Road Paving Program: Systematic
Approach and Funding; Increased
Funding; Improved Quality of Roads;
Improved Ride

4. License Plate Recognition Program:

Route 90

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 19

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

GOAL 4 EXCELLENT SERVICE THROUGH A HIGH
PERFORMING TOWN ORGANIZATION

ACHIEVEMENTS 2015 MEANS TO RESIDENTS

1. City Manager Selection Process and Great customer service from Town
Results: Smooth Process; Dedication of government
Mayor and City Council
Timely response for a call for service
2. Wage Study and Salary Adjustments: emergency or non-emergency
Improved Morale; Competitive Salaries
Easy access to Town information and
3. Phone System: Selection; Better services
Customer Service; Implementation in
2016 Town employees dedicated to serving the
community
4. Harris Radio System: Below Cost
Estimate; Quality System Town government working effectively as a
City Team
5. New Director Planning
Town managers and employees taking
responsibility and being accountable

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 20

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

OTHER TOWN ACHIEVEMENTS 2015

1. Training and Development Assessment and Plan

2. Planning and Zoning Department: 1st Report

3. Bus Drivers Evaluation Report

4. City Property Insurance Review

5. Chamber Audio Video Upgrade

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 21

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

GOAL 5 REVITALIZED OCEAN CITY: DEVELOPMENT AND
REDEVELOPMENT

ACHIEVEMENTS 2015 MEANS TO RESIDENTS

1. Dualization of Route 90: County Easier access to/evacuation from Ocean
Endorsement; Public Safety Issue City

2. St. Louis Avenue Project: Completed; Support for resort and tourism development
Crosswalk Working; Dedicated Bike
Lane with Active Use; Well Lit Sense More beautiful town
of Personal Safety; Underground Utility
Improvements Expanding housing choices

3. OCDC: Transfer of Properties on Model Retail shops

Block
Protection of property values
4. Redevelopment Project (In Progress)
Mystic Harbor Fairfield
Marriott Residence Inn
Howard Johnson: Demolition,
Replacement
Royalton: Demolition, Replacement

5. Townhomes Project

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 22

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Other Town Successes 2015

1. Better Relations with Worcester County

2. Mayor City Council Teamwork

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 23

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Departmental Successes
Town of Ocean City
2015

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 24

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: City Clerk

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Smooth transition with appointment of new city clerk

Impacts: Uninterrupted administrative functions

Success: Employment of new deputy city clerk

Impacts: Improved administrative support

Success: Coordinated and published 47 Mayor and Council meeting agenda packets

Impacts: Effective communication and transparency of public business

Success: Published approved minutes in timely manner as mandated by Open Meetings Act
Impacts: Effective communication and transparency of public business

Success: Live-streamed and archived council meeting videos

Impacts: Easy access to public body discussions and decision-making

Success: Implemented new Boardwalk Performing legislation

Impacts: The selection of designated performing spaces encourages free-flow of pedestrian traffic
in the most congested area of the Boardwalk and allows for easier enforcement due to
prior determination that nature and scope of activity is permissible and weekly
communication of space assignments. Space rotation and space sharing encourages
performance location diversity for visitors, residents and business establishments.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 25

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Efficient passport acceptance agency, processing 677 new passport applications and 236
renewals in calendar year 2015

Impacts: $ 26,200 in revenue

Success: Processed 80 requests for information using MD Public Information Act guidelines

Impacts: Timely access to public records and transparency

Success: Issued 1,221 senior citizen bus passes

Impacts: Low cost transportation to qualifying property owners

Success: Beneficial results of north-end beach equipment franchise auction

Impacts: 25.92% revenue increase compared to prior north-end contracts

Success: Assisted with drafting of horse-drawn carriage bid documents and ordinance

Impacts: New revenue-generating franchise

Success: Clerk staff provided efficient, friendly service to residents and visitors, assisting with
passport processing, bus passes, employee ID cards, residential parking permits,
requests for information, OC license plate applications, resolving complaints, and
welcoming visitors to City Hall. Provided excellent interoffice and external mail
delivery and pickup service to town facilities daily.

Impacts: Qualities of a first class resort and high performing organization

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 26

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: City Manager - Grants

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts, please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Fire Department Exhaust Emissions Systems

Impacts: Captured a very competitive national Assistance to Firefighters Grant (AFG) to install
diesel exhaust emissions systems in two locations, Fire Headquarters at 15th Street and
the Dorchester Street Fire House. A total of $143,810 Federal grant funds were
procured to install equipment designed to limit the danger of Firefighter exposure to
hazardous exhaust fumes.

Success: Homeland Security Grant

Impacts: Awarded $173,585 to implement improvements to the Police Departments in-car

technology program, to fund HAZMAT articles for the Fire Department and Fire
Marshals Office, as well as salary expenses to cover a portion of the Emergency
Management Director and Emergency Planner positions.

Success: Hazard Mitigation Coastal Flooding

Impacts: Obtained $52,575 in FEMA Hazard Mitigation funding to purchase and install 14 in-
line check valves on bayside outfall pipes. Effort is designed to reduce flooding in the
Downtown area from the Inlet to 4th Street.

Success: Highway & Pedestrian Safety Initiatives

Impacts: Funded by a series of grants totaling nearly $56,000, the Ocean City Police Department
was able to provide additional overtime enforcement coverage and education for
pedestrian safety, underage drinking compliance, impaired driving, school bus safety,
commercial vehicle inspections, and motorcycle safety programs.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 27

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Environmental Impact

Impacts: Critical Areas Commission grant award of $10,000 procured to assist the City staff with
comprehensive review and compliance of local developmental projects to insure
regulations are met.

Success: 911 Dispatcher Training & Certification

Impacts: Grant award from the Maryland Institute for Emergency Medical Services Systems
(MIEMSS) to assist our Emergency Medical Dispatchers with continuing education and
training. Nearly $3,000 available for dispatcher educational curriculum and
certification.

Success: Police Body Armor

Impacts: Successful Department of Justice grant funding achieved for bulletproof vests and body
armor. In excess of $17,000 was awarded to purchase ballistic vests for our full time
and seasonal police officers.

Success: HAZMAT Response & Training

Impacts: Nearly $26,000 in Federal funds awarded from the Department of Transportation for a
Hazardous Material Emergency Preparedness Grant (HMEP). Allowed for First
Responders and Wastewater personnel to attend HAZMAT training, attend EPA
sponsored conferences, complete comprehensive fuel storage study on the City,
participate in FEMA Sector Chief training and purchase HAZMAT dedicated computer
equipment for the Fire Marshals Office.

Success: Governors Grants Office

Impacts: Appointed as a Local Government liaison and continue to serve as a statewide grant
network contact assisting other municipalities in the State of Maryland.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 28

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office-Internal Audit

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Comcast Television within City Departments.

Impacts: Reinforced with Comcast and the Departments that all communications with Comcast
about their cable Television and Internet Service need to go through this office. This is
to maintain proper billing and coding.

Success: Seasonal Phones.

Impacts: Updated and reconfirmed all landlines that need to be connected/disconnected on a

seasonal basis.

Success: Analysis of Unemployment for Tram Division

Impacts: An analysis of the unemployment and the payroll costs for the Tram Division was
performed to quantify the cost of keeping the operation continuous after Labor day until
Sunfest. Scheduling was determined using this analysis.

Success: Payroll Payoff-Beach Patrol

Impacts: In an effort to assure that there are no ghost employees in Beach Patrol, a payroll
payoff was performed. A ghost employee is someone on the payroll who actually
doesnt work for the company. Over all, this was a good exercise and no ghost
employees were found.

Success: Verified Direct Deposit of Paychecks

Impacts: Generated a report that listed employee information about the direct deposit information
of their paychecks. Through the verification process, there were only a couple of
discrepancies found and corrected.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 29

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Met with Mayor & City Council to issue an update of accomplishments.

Impacts: March 2015 (October 2014-March 2015) and September 2015

(April 2015-August 2015)

Success: The take home car policy states that a yearly review will be performed for the take
home vehicles.

Impacts: There are 5 directors that have take home vehicles all year. Also, the EMS Planner and
the two (2) Communications technicians were granted the privilege of a take home
vehicle for Town of Ocean City business use year round. Other employees have been
granted privileges during certain times of the year (seasonal, festivals, weather events,
saturation patrol, etc). This has reduced our vehicle cost (through fuel and use).

Success: Special Projects as requested by the City Manager.

Impacts: A. Prepare an annual report for the local newspaper per the freedom of information
act of the W-2 information by employee.
B. Analyze and report to departments quarterly their unemployment exposure.
C. Analyze and report to departments every pay period their overtime dollar
exposure.
D. Analyze and report to assigned cell phone users their detailed monthly usage.
E. Maintain log of usage of Verizon data cards.
F. Assist with physical inventory at wastewater and main warehouse yearly; golf
course quarterly.

Success: Mystery Shopper on Trams.

Impacts: On a daily basis, cash and credit card collections are reconciled to rider receipts
(tickets). When a pattern develops (either over or short), counseling is performed by
the supervisor (a documented event). A physical ride on the tram to view an employee
with a pattern is performed. Any problems noted are documented and forwarded to
the supervisor for review.

Success: Review of Cale Parking Meters and Park Mobile.

Impacts: With the addition of the Park Mobile feature to our parking solutions, some important
statistics were noted:
80% of transactions are credit cards; 15% of transactions are cash and 5% are Park
Mobile. The use of Park Mobile increased each month during the season.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 30

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Review of Complus Handheld Ticket System.

Impacts: The contract with Complus will expire January 2017. Complus supplies handheld units
where tag and violation information is entered, tickets are printed and placed on the
vehicle, notices are sent out when tickets are not paid and state agencies are notified
when certain thresholds are reached. This year we added wi-fi ability to these units so
that current information could be accessed and transmitted.

Success: Verification of Airport and Golf Course Accounts Receivable.

Impacts: At the beginning of the new fiscal year and a revised rate structure at the Airport, an
Accounts Receivable detail for the Airport and for the Golf Course are reviewed.
Receivables are in good shape in these departments.

Success: Special Projects as requested by the Mayor & City Council.

Impacts: A. Tasked to review Cruisin payments and verify special events requests.
B. Tasked to review Comcast payments and report any variances.
C. As part of the P Card policy, a monthly review of P Card backup is performed
and any irregularities are noted. All charges over $1000 are reviewed for 3
quotes and reported to Purchasing Manager and Budget Manager.

Success: Review of Health Insurance Billing.

Impacts: The health insurance billing is over $650,000 monthly. Reviewed information provided
to Human Resources from the employee to verify that it corresponded to the information
that the insurance company had. Also, verified that the correct amount was deducted
from each employees pay.

Success: Review of Admission and Amusement Tax Remittance to the City from the State.

Impacts: Continue to monitor the quarterly remittance of Admission and Amusement tax issued
to the City from the State of Maryland.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 31

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Communications Manager

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Hurricane Joaquin

Impacts: In October 2015, Ocean City experienced the effects of a coastal storm/Noreaster, as
well as Hurricane Joaquin. As we prepared for the storms arrival, communication to
residents, businesses, visitors and property owners was a top priority. In an effort to
relay preparedness information, storm related information and recovery techniques, the
Communication Office activated the Crisis Communication Team. Numerous media
releases, news conferences and social media posts were disseminated over the storms
five day event. In addition, the Gov-Deliver Emergency Text/Email system & FM
Radio Station was used to alert citizens of updated information. At the conclusion of
the storm, citizens were satisfied with the information they received and felt they were
well communicated with during the event, which is a major success for the
Communications Office as a whole.

Success: OCFD Live In Program Video & Webpage Creation

Impacts: During the late summer season, the Fire Department expressed interest in a recruitment
video & website for their underutilized Live-In program. After a few weeks of filming
efforts, the Communications Office (with the help of the Ocean City Police
Departments Public Affairs Specialist) created a promotional video & webpage. The
video/webpage is a great marketing tool for the department and the town, and will
hopefully be only the beginning of a longer recruitment partnership/campaign that
extends into the volunteer division of the department.

Success: Mobile Applications 311 & Park Mobile

Impacts: In spring of 2015, the Town of Ocean City launched two mobile applications (311 &
Park Mobile). With multiple departments involved, the Communications Office was
assigned the responsibility of informing residents and visitors of the new applications
and their use. Throughout the summer we saw each application heavily used by citizens
for various purposes. Each application provided a new way for the Town of Ocean City
to provide special services to our customers.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 32

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Know Your Zone

Impacts: A great success of the Communications Office came from information we learned at the
2014 National Hurricane Conference. Through the conference education, the town
wanted to implement a program that would inform property owners of where they lived,
and their risk during a storm. The Know Your Zone idea was implemented and the
information was published in the spring of 2015. As we entered into Hurricane Season
(approximately May), the new program for residents and property owners aimed to
develop knowledge of risk during a major emergency. Months after the launch,
Hurricane Joaquin came up the coast and the Towns emergency management officials
strongly pushed the Know Your Zone information. The document/program has been
extremely effective and has been a great resource for individuals preparing for a storm.

Success: Smoking Policy Education & Awareness

Impacts: In May of 2015, the Mayor & City Councils policy to restrict smoking on the beach
and ban smoking on the Boardwalk went into effect. The Communications Office was
tasked with educating the nearly 8 million visitors, as well as the residents and property
owners of the new ordinance. In an effort that involved a partnership with public and
private partners, the town shared the message on numerous platforms. While the effort
is ongoing, the first years education effort was positive.

Success: OCPD & Transportation Recruitment Efforts

Impacts: Similar to the OCFD, the Ocean City Police Department asked the Communications
Office to assist with a branding campaign, which would focus on a new recruitment
website and eventually the production of several recruitment videos. While the videos
are on-going, the website was completed in summer/fall 2015. The new site is easy to
navigate, visually appealing, user friendly, and extremely informative. The new site is a
great platform for the departments recruiting efforts and is considered a major success
for the Communications Office.

Success: Continued Social Media Communication

Impacts: The Town of Ocean Citys social media audience continues to grow. With
overwhelming reach, specifically in times of emergency, the town is able to
communicate with people locally, regionally, nationally and internationally. The
consolidated social media pages have continued to be an excellent tool for the
Communications Office.

Success: Multiple Successful News Conferences, Ribbon Cuttings & Events

Impacts: There have been numerous successful events, including news conferences, ribbon
cuttings and media events, which the Communications Offices considers a major
success. These events are well attended by the media, our local

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 33

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Risk Management

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Renewed all insurance policies FY16 all within and/or under budget.

Impacts: Protecting the TOC assets for property, liabilities, auto fleet, and workers compensation.

Success: Settled several large potential workers compensation claims

Impacts: Not only benefitting the employee, but protecting the Town from being hit with larger
awards. Large amount of savings in the long run

Success: Resolved/settled large liability claims before going to court

Impacts: Saving $$$ both legal and claim settlement dollars.

Success: Renewed TOC self-insured for Auto and General liability and Workers Compensation

Impacts: Being self-insured in these two categories save premium dollars for the TOC/taxpayers.

Success: Maintaining all the daily activities Risk Management Department is expected to control,
handle and/or expedite is competed timely.

Impacts: By completing all the daily tasks required, we save the TOC/its taxpayers money in the
long run by mitigating the losses, etc.; attempt to accommodate employees with work
related injuries ensuring they are taken care of/satisfied.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 34

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Roland E. Powell Convention Center

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Bathroom Renovations.

Impacts: More esthetically pleasing. More accessible and, as always, ADA compliant.

Success: Repaired and/or removed all safety hazards in the back of the house

Impacts: More Compliant to code and increased employee performance

Success: Completion of PAC in December 2014

Impacts: Added benefit for existing clients, Elevates us to a higher scale/standard and level of
service. Raised community awareness and outreach.

Success: Purchased more heavy equipment and miscellaneous equipment

Impacts: Made staff more efficient and safer, increased revenue with better rigging capabilities.

Success: Renegotiated Contract with Center Plate Catering.

Impacts: Maintained a long standing relationship. Brought in over $500,000.00 to our Capital
Improvement fund. Plus $100,000.00 in Food/Beverage equipment.

Success: While maintaining our pricing level we were able to come in at budget or better

Impacts: Continuation of funding, confidence built with Town of Ocean City and Maryland
Stadium Authority.

Success: Continued positive booking pace for future years

Impacts: Increased revenues and decreased expenditures./

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 35

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts, please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Successfully processed over 99,000 police, fire, EMS and beach rescue calls for service.
Answered and processed over 91,000 telephone calls through the Communications
Center.

Impacts: Each year we are processing more calls for service and we are tasked with more
responsibilities. Our ability to handle the increased workload appears seamless to the
community as they continue to expect an exceptional standard of service.

Success: In conjunction with the Ocean City Police Department we have entered into a project
for a recruiting and hiring marketing campaign to include professional video production.

Impacts: A professional recruiting and hiring campaign will provide greater public exposure to
the public safety communications profession and will encourage greater interest in the
profession as a career. The campaign specific to the Ocean City Emergency Services
Communications Division will attract a greater number of qualified candidates to fill
our staffing vacancies.

Success: In conjunction with the Ocean City Police Department Training Section the
Communications Division has standardized, developed and improved the employment
testing process. The Communications Division conducted testing weekends to
correspond with the Ocean City Police Departments employee testing schedule. We
now have a four part process for evaluating employees; The National Dispatcher
Selection Test, oral interview, background review and a battery of web-based pre-
employment testing.

Impacts: This cooperative effort between the police department and the communications division
has provided an opportunity for a far-reaching recruiting plan and has resulted in more
qualified candidates.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 36

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: An addition of Quality Assurance & Training Coordination duties to one of the
Communications Division staff has resulted in a cohesive and extensive training
program for entry level communication operators as well as seasonal communication
operators. This employee has assisted in developing in-house training programs that
utilize our divisions certified instructors. Currently we have four Maryland Police
Training Commission certified instructors whom teach at the Eastern Shore Criminal
Justice Academy. These instructors assist the Ocean City Police Department with the
seasonal police officer academy, and the seasonal public safety aide training. They also
provide METERS/NCIC training to the Ocean City Police Department, Emergency
Services Communications Division, as well as numerous agencies throughout the state
of Maryland.

Impacts: The public benefit by receiving an enhanced level of service.

Success: Preparations are ongoing for future renovations of the Communications Center to
include installation of a new radio system, telephone system, console furniture and
raised flooring.

Impacts: New and updated equipment will increase our ability to provide an enhanced standard of
service to the agencies we support and the public.

Success: City Watch Security Camera System

Impacts: Enhanced delivery of public safety assets to address issues in the areas of the
community covered by this robust security video system.

Success: Operation of the Radio Shop Facility.

Impacts: Provide turn-key administration, management, programming, installation and repairs
to over 1,500 bases, mobile and handheld radios issued and used by Ocean City
government.

Success: Successfully replaced 911 Logging Recorder after equipment failure.

Impacts: Ensured dependable recording and archives of 911 Phone Calls and Public Safety Radio
Calls.

Success: Successfully managed, monitored and repaired 22 year old 800MHz City Radio System,
including after-hours response for lightning strike damage to 65th Street Tower and
Public Safety Building.

Impacts: Ensured mission critical communications to all departments including public safety.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 37

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Supported the Ocean City Air Show 2014 by means of the Mobile Command and
Communications Vehicle (OC1).

Impacts: Planned and suported radio communications for event operations & logistics.

Success: Serve on Replacement Radio, Phone System, SCADA and IT Power User Committees.

Impacts: Successfully engage and direct technology upgrades to mission critical systems and
users. Ensure proper consideration for costly and complex technology.

Success: Managed FM Broadcast Radio Operation including PSA and Press Release Updates.
Impacts: Successfully deliver quick and consistent authorized information to the public.

Success: Successfully acquired FCC licensed frequencies, in 700MHz & 900MHz spectrum.

Impacts: Secured new, very limited, radio spectrum to mitigate harmful interference effects
suffered on the current 800MHz system and spectrum.

Success: Provided quality option and design to upgrade SCADA data communications.

Impacts: A secure, advanced and fault tolerant method to monitor and control both Water &
Waste Water mission critical systems and services.

Success: Engage in regional and state interoperability communications needs and changes.

Impacts: Develop and improve relationships, management and delivery of communications with
allied county and state agencies.

Success: Federal Grant Funding.

Impacts: Emergency Management received grant awards in FY 2015, reducing the fiscal impact
on the taxpayers to off-set Emergency Management personnel costs. This allowed the
Emergency Services Department to enhance multi-discipline training, exercises and
programs. Federal grant awards continue to be reduced and the costs to maintain items
covered under these grants have to be added to the annual budgetary process as agreed
upon and a condition of acceptance of the federal grant award.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 38

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Public outreach and education.

Impacts: Emergency Management increased ongoing public outreach, awareness and education
of our citizenry to be better prepared. A prepared Ocean City is a resilient Ocean City.
Federal grant awards continue to be reduced and the costs of materials for these
outreach events covered under these grants have to be added to the annual budgetary
process as agreed upon and a condition of acceptance of the federal grant award.

Success: Increased community awareness to the significance of the Emergency Management

function.

Impacts: Promoted the function of Emergency Management operations within the community.
The purpose of the program was to increase the number of members of the Community
Emergency Response Team (CERT), operational volunteers, and the Departments
internship programs. The CERT team is comprised of 50 members and the Citizen Corp
grant funding has ended. Funding for equipment, training, and operational response for
these personnel needs to be added to the annual budgetary process as agreed upon and a
condition of acceptance of the federal grant award. These volunteers work all the special
events, as well staff the Emergency Operations Center.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 39

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department Beach Patrol

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts, please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Retained a High number of returning personnel.

Impacts: We have a well- trained and experienced core of employees who carry out our multi-
faceted mission. Statistics show that the make-up of the patrol reveals an amazing set of
individuals dedicated to the work we do each and every year. First and foremost, the
experience of our organization surpasses the National average in full-time career
professions. Of the 190 employees listed on our roster this past season, a full 1/3 have
worked for the patrol for 5 or more years and of that 1/3 half have over 10 years
experience. What makes this statistic even more impressive is that 85% of our
employees do not live in the local area and must relocate each season to continue
working for the patrol. In many cases these individuals have permanent homes and
mortgages elsewhere and must rent a place to live each season. Some of whom bring
their spouses and families with them. Having a large number of returning employees
each season reduces the amount of recruiting and training we must do and creates the
foundation for a strong beach patrol. We are also less inclined to have to accept
marginal candidates for positions since we have fewer positions available to them and
allows us to only hire the best.

Success: Maintained our position as one of the Towns greatest assets, as Ambassadors for our
visitors.

Impacts: Since we are the most visible Town employees, it is important to see ourselves as
ambassadors for Ocean City and let all visitors know that we are glad they are here
while encouraging them to return to Ocean City again.

Success: Reunited all missing persons (lost and found) with their families.
Impacts: Returning most lost children within ten minutes of the first report makes the parents feel
comfortable and confident when bringing their families to Ocean City. When they return
home, their stories of how quickly the Beach Patrol found their child lets others know
Ocean City is a safe and well-patrolled, safe place to bring their families.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 40

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Received an unusually large number of employee commendations from the public.

Impacts: Hearing from the public in unsolicited messages lets us know that our mission is being
executed on the beach on a daily basis and gives us independent data that lets us know
that the Surf Rescue Technicians (SRTs) are truly being Ocean Citys Ambassadors.

Success: Increased presence in local, regional and national press.

Impacts: This helps us to perform the most important aspect of our mission, which is education.
Being featured in the press not only lets our local visitors know how to safely enjoy the
beach and the ocean, these national stories featuring our patrol is confirmation that we
are the premier Surf Rescue organization in the world. This also helps in recruiting
potential employees from across the country and around the world. People want to be
part of the best.

Success: Largest enrollment in Junior Beach Patrol (JBP) to date.

Impacts: More children and families have been impacted by the safety message of the JBP
program than ever before. More campers have been returning for advanced levels and
participating for multiple years. This is giving us more potential SRTs for the future and
a stronger pool of interested 15 year olds available for the highly competitive Junior
Beach Patrol Assistant Instructor positions. Although we have participants from as far
away as California, Canada, even Europe, more than half of our campers are local. Once
they go on to become SRTs at age 17, they will have many additional seasons to work
for the OCBP and will be available for weekends.

Success: Special event involvement increased along with the on-going Recreation and Parks
activities and camps that we support.

Impacts: Staffed five weekly camps: Junior Beach Patrol, Camp Horizon, Scamper Camp,
Boogie Board and Surfing Camp as well as evening activities such as Beach Movies and
Family Olympics. Staffed several surfing contests and Surfers Healing Autism
Awareness event.

Success: Increased number of SRTs receiving additional certifications through the Ocean City
Beach Patrol Surf Rescue Association (OCBPSRA).

Impacts: The OCBPSRA certifications not only prepare our SRTs for future leadership roles but
also provide us with a stronger, highly trained and prepared staff, giving us a very
educated and reliable beach patrol... This is a value to the city as well since they are
training for the work they do and are doing so on their own time without compensation.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 41

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Successful Surf Rescue Academies and Rookie Graduation.

Impacts: Bringing in a high quality set of rookies each season is critical for conducting our
mission and reaching our goals. This years rookie class was a highly skilled and
motivated group of SRTs with very diverse backgrounds and experiences. But an even
more important component of our success is having quality, experienced, competent and
caring instructors to turn raw recruits into successful Surf Rescue Technicians.

Success: Rotating Surfing Beaches operated with high efficiency and effectiveness.

Impacts: We had a successful year of facilitating the rotating surfing beaches with virtually no
complaints from beach patrons or the surfing community. We also enjoyed a very
successful year recruiting, hiring and training excellent Surf Beach Facilitators. The
addition of the Crew Chief and Assistant Crew Chief positions brought the functioning
of this group in line with the other 17 crews of SRTs.

Success: The Evaluation process yields accurate reflection of employee performance

Impacts: By thoroughly evaluating employee performance at specified intervals throughout the

season, we can provide specific formative recommendation to support corrective
recommendations. Assessment allows us to work with individual employees to shape
them into the type of employee that we desire. Following the seasons worth of
evaluation, we do comprehensive summative evaluation that captures all the events of
the summer and enables us to create a crystal clear picture of an employees
performance which we use to determine which employees will be retained: only those
individuals that meet or exceed our high standards are retained and offered positions in
the future.

Success: Beach Patrol Headquarters construction project completed.

Impacts: The completion of the new Beach Patrol Headquarters has given the citizens of Ocean
City a public building about which they can be proud. Its location as guests and citizens
enter downtown gives the south end of Ocean City an attractive and fitting landmark
that highlights the importance of one of Ocean Citys greatest assets, its beaches. Since
completion of the building, it has been used by many internal as well as community
groups and hundreds of citizens as a meeting space in the south end of Ocean City.
Having a consolidated facility allows the many Beach patrol operations to be more
efficient.

Success: Issued and displayed Coke Sponsored umbrellas.

Impacts: Provides sun protection devices for our personnel and camps and provides product
recognition to the visitors on the beach. This should lead to a continuing relationship
between the Town and Coke.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 42

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Expanded partnership role and training with the National Aquarium.

Impacts: We had training scheduled for each Surf Rescue Academy, as well as a review of
procedures with all staff at a weekly in-service meeting in a continuing education effort.
We also hosted two full Marine Animal Rescue Training courses with certification by
the National Aquarium. We also responded to several strandings and participated in
several releases in Ocean City.

Success: Successfully supported multiple Special Events for safety and security.

Impacts: We provided on-site security for the fireworks at the downtown & Northside park
locations. We also provided personnel to assist with the boat races, air show, and the
softball tournament ceremony on the Beach at the inlet.

Success: Continued our Sun Care sponsorship with Panama Jack.

Impacts: We provided a high quality sunscreen to all of our personnel as well as other
departments and Junior Beach Patrol at no cost to the Town. Panama Jack has been a
long standing supporter of ours and provides protection to our staff who work in a
hazardous environment for over 7.5 hours each day.

Success: Vacated the 20 year home of the Beach Patrol and cleared out all three separate
buildings.

Impacts: Allowed the demolition to take place and make room for a new downtown parking area.

Success: Initiated two very popular weekly Facebook features.

Impacts: Starting with Thank You Thursday we posted a letter of appreciation that was sent to
the Captain with the writers permission and highlighted our staff and used it as a
platform to provide a safety message. The response has been overwhelmingly positive
and has generated many positive follow-up comments. The second feature was
Flashback Friday which gave us a chance to highlight activities and staff from past
seasons. Both of these features have allowed our message to be spread far and wide as
people have chosen to share the posts.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 43

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Engineering Dept.

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Completed Beach Patrol Headquarters

Impacts: New facility for Beach Patrol and OCPD Bicycle Patrol

Success: Completed Phase 2 Canal Dredge

Impacts: Dredges shallow canals at 25th St., Tern Dr and Plover Dr..

Success: Started Energy Performance Contract

Impacts: Uses energy savings to replace old lighting, heating and air-conditioning equipment
throughout city facilities and streetlights.

Success: Awarded new electric supply contract

Impacts: New electric supply contract includes 20% renewable energy requirement and
represents an annual savings of $189,645 over current contract.

Success: Council Chambers Audio Visual System

Impacts: Upgraded system provides better picture and sound quality for TV and web broadcast
and more flexible presentation capabilities.

Success: Convention Center Restrooms

Impacts: Upgraded restrooms adjacent to new performing arts center for more modern look and
efficient fixtures

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 44

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Model block demolition

Impacts: Successfully removed all buildings on City/OCDC owned property within the model
block to allow for future development

Success: Department succession plan

Impacts: Created a smooth and orderly transition to replace two recent retirees with new hires.

Success: Certified as a Maryland Sustainable Community

Impacts: Town of Ocean City is now eligible for additional state grants for energy projects.

Success: Adopted new flood insurance rate maps and revised flood ordinance

Impacts: Reduced floor insurance premiums for many city properties while maintaining very
strong flood related building requirements to protect structures.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 45

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Ocean City Fire Department

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Recognizing the Fire Marshal Offices (FMO) integral role in the plans review and
permitting process of the Planning and Zoning Department, the FMO self-examined its
process as an extension of the 2014 Management Top Priorities to evaluate the Planning
& Zoning Department. Benchmarks were established for customer service related to
permitting turn-around time, review of duplicative interdepartmental processes and
limitation of inspections. Areas of potential improvement were implemented
immediately, where possible. With these improvements, benchmarks were met
throughout 2015 despite a 56% increase in Special Events reviews/inspections, a 38%
increase in plan reviews and a 10% increase in miscellaneous permits from 2014, all
coupled with an increase of investigations and special responses by cross-trained
personnel in the office during the same period.

Impacts: Unparalleled service to the community and visitors, compliance with the overall mission
of the Department.

Success: Review of the OCVFC Strategic plan and priorities, held in November

Impacts: Solidified the commitment of the Volunteers to the overall organization

Success: Efficiency and service for the 2015 season

Impacts: Unparalleled service to the community and visitors, compliance with the overall mission
of the Department

Success: Awards Day a program honoring our own, entering the 3rd year. Reflecting an
increase in overall participation each year.
63 Award Recipients

Impacts: Improves moral within the Department, improves the overall image and customer
appreciation of the Department and the personnel.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 46

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Compliance for mandatory physicals for all personnel vastly improved.
95% Compliance

Impacts: Provides a higher level of preventive health assessment for all personnel. Lowers cost
of future financial liability.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 47

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Human Resources

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Conducted search firm RFP and coordinated processes to facilitate City Manager
candidate presentations to Council.

Impacts: Council selected a well-qualified City Manager.

Success: Compensation and classification study completed, presented and approved.

Classification program changes entered into the Towns payroll system and pay
adjustments entered and processed.

Impacts: Position classifications reviewed and updated, pay ranges adjusted to market, pay
administration processes streamlined, new pay plans implemented ensuring the Town is
well-positioned to attract and retain qualified personnel.

Success: Health insurance program recommendations implemented.

Impacts: Significant cost savings to the Town and to those employees who chose less expensive
plan options. Employee premium rates held constant for 2016 ensuring plans remain
competitively priced while providing excellent coverage.

Success: Completed an extensive data collection project to comply with the first annual
Affordable Care Act federal reporting cycle.

Impacts: Required IRS reporting was completed on time and 1095 federal insurance verification
forms were mailed to all insured employees.

Success: Performed research and analysis to assist drafting the restatement and amendment of the
General Employees Pension Plan and Public Safety Employees Pension Plan.

Impacts: Plan documents are accurate, up to date and compliant.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 48

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Assisted transportation department by coordinating an intensive seasonal bus driver

recruitment campaign to address driver shortage.

Impacts: Significantly increased bus driver applicant flow.

Success: Conducted Town-wide training and development needs analysis; introduced and
conducted multiple training sessions.

Impacts: Improving technical, supervisory and managerial skills of the Towns employees
maintaining a high performing workforce and planning for succession.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 49

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Information Technology

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: 10GB Switching Infrastructure

Impacts: Last year, with the help of grant funds, we were able to upgrade our switching
infrastructure that connects our server environment. This upgrade significantly
increased network speeds between the server host machines, core switch, and backup
and storage platforms.

Success: Improved Backup Strategy

Impacts: One of our storage appliances was repurposed and provisioned to store our backups on
the new 10GB switching fabric. As a result, backups are now being stored on a
separate, independent storage platform. In addition, backups are now taking 1/10 of the
time to complete.

Success: Server and Desktop Cluster Expansion

Impacts: New ESXi server hosts were added to both the server and desktop clusters. This
improvement adds more memory and processor resources for our virtual machines to
run in. We have seen performance increase across all the servers in both environments.

Success: Storage Performance Upgrade

Impacts: A new Aberdeen 48TB storage appliance was provisioned and added to our data center
to house all the server virtual machines. This addition increased our much needed
storage capacity and performance.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 50

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Satellite Site Switch Replacement

Impacts: The Town of Ocean City hosts twenty-five satellite sites that connect to our main data
center for video, voice, and data communications. The switches that accommodate
these connections are over nine years old, deemed end of life, and no longer allow us to
keep service contracts on them for replacement or support. This year we installed new
technology, high speed switches in locations such as Beach Patrol and Fire 4. In most
cases, this implementation will increase bandwidth to the end user by 100%. In
addition, the new switches carry a lifetime warranty.

Success: OSSI Virtual Migrations

Impacts: All OSSI applications were migrated from physical servers into the virtual environment.
This change brings all the services into a newer, much more robust environment with
the fault security of being in a high availability cluster.

Success: Phone System Replacement Project

Impacts: The purchasing department, in conjunction with the engineering, IT, police, electronics
departments, and city managers office requested Councils permission to solicit bids
for the IP Telephony System at the March 31, 2015 work session. Bids were received
and remanded to staff for further review at the June 23, 2015 Council work session.
This project is a capital improvement plan project that is outlined in the strategic plan
due to end of life for the system and support as of June 2015. The new phone system
reduces/eliminates the need for the following services and produces a annual cost
savings of approximately $45,000:

Avaya Maintenance $73,680.00

Verizon Long Distance 48,000.00
Verizon Messaging 2,400.00
AT&T Long Distance 16,000.00
Verizon PRI/SIP 25,000.00
Verizon Trunk Line 12,000.00
Total yearly cost savings: $177,080.00

Success: Converge 311 (OCMD311)

Impacts: Converge 311 allows citizens to report dangerous via Smartphone app
issues in their neighborhood such as stray animals, abandoned vehicles, vandalism,
broken streetlights and other infrastructure concerns. GPS capabilities help users
pinpoint troubled locations by simply selecting "use my location."

Success: Power Users Group

Impacts: Citywide allows IT to discuss issues and projects with a selected group of users with
hopes that these users pass along the information back to their departments

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 51

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Planning/Community Development

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Planning and Zoning Department Evaluation (Top Priority)

Impacts: Existing operations successfully maintained by the experienced leadership of the Chief
Building Official, Zoning Administrator, and senior department staff during transitional
management period. P/CD Director position was filled which allowed Zoning,
Building/Inspections and Plumbing functions to return to operations as a single
department. Improved building permit and development process, and succession
planning are being addressed to provide efficient and experienced planning and
development services.

Success: Building Permit and Development Process Improvements (High Priority)

Impacts: Customer service improved by restoring 3rd Administrative position through use of part-
time inspector budget. Public information project to scan project files, providing
assistance with online permitting process, and updating Elevation Certificate files for
CRS review were accomplished through this temporary personnel management strategy.

Success: Comprehensive Plan: Update (High Priority)

Impacts: Work plan established and underway with the Planning and Zoning Commission to
review and update the Comprehensive Plan in 2016. Staff will provide the necessary
support to prepare the update with community input while limiting potential consultant
costs to a peer review.

Success: Downtown Model Block Development

Impacts: Partnership with the Ocean City Development Corporation continues to provide
economic redevelopment benefits for the Downtown and Upper Downtown Overlay
zones. The Model Block project made significant progress in 2015 with property
acquisition, demolition, and interim parking use plans in place.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 52

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: 2015 Building Code

Impacts: Extended staff review of the 2015 International Building Codes allowed the
incorporation of several local amendments to meet the unique needs of the community,
and address rental housing occupancy standards. Presented to Mayor and City Council
for adoption.

Success: GIS Planning and Mapping Support for Strategic Plan Priorities

Impacts: Bike Safety Master Plan, Whiteside Facility Replacement, Strategic Land Acquisition,
Parks and Recreation Master Plan Inventory, CRS 5 year review were assisted with map
products and analysis

Success: Flood Insurance Rate Map, Flood Insurance Study, Floodplain Ordinance Adopted

Impacts: Revised flood insurance rate maps were adopted and effective on July 16, 2015.
Approximately 60% of the land area of Ocean City was mapped in the X zone, which
significantly reduced the estimated flood risk and cost of flood insurance for over ____
existing structures in the community. FIRM determinations and map information
provided to the public.

Success: Improved Code Compliance

Impacts: Inspection and permit compliance continue to improve Ocean Citys conformance with
state and local regulations regarding floating docks, waterfront setbacks and lot
coverage requirements affecting sheds, additions, and landscape maintenance.
Emphasis on rental housing and overcrowding code enforcement resulting in a reduced
number of violations in 2015.

Success: Downtown Amusement Overlay District Expansion

Impacts: Existing boardwalk businesses, and re-use of a vacant commercial building for Haunted
House amusement will be supported by the approved expansion of the Overlay District.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 53

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Police Department

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts, please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Crime Reduction

Impacts: Crime incidents continue trending downward. The culmination of these reductions have
resulted in Ocean City experiencing a 25 year low in serious Part I Crimes as reported in
the FBIs Uniform Crime Report (UCR).

Success: Credible Crime Clearances

Impacts: Ocean City Police successfully cleared multiple major criminal cases including: major
credit card manufacturing ring originating out of New York, a robbery linked to a
prostitution and drug operation resulting in several arrests, located a daughter reported
missing who had become addicted and caught up in the same prostitution operation,
assisted the Fire Marshalls office with a long term arson investigation resulting in the
suspects probation being violated and being sent back to jail.

DNA and fingerprint hits have assisted in solving a variety of crimes including; multiple
burglaries where several flat screen televisions were stolen, vending machine break-ins,
theft from autos, a burglary case that led to an extensive shoplifting ring associated with
heroin use.

The Agency began utilizing case management tools currently available in our Records
Management System to better assign, track and manage major investigations.

Success: Hiring Standards Seasonal Police Officer Position

Impacts: The department has been faced with the difficulty of attracting qualified applicants for
police positions. Due to the demands placed on the seasonal employees and the
expectations of the public, the Department adopted the hiring standards regulated by the
M.P.C.T.C. for the seasonal candidates. This standard subjects each applicant/candidate
to meet qualifications never before used for the seasonal program. The benefit to this is
the seasonal officers are recognized by the MPCTC as provisional police officers and
the training program they must successfully complete is assigned a certification number
by the training commission.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 54

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Public Safety Building Target Hardening

Impacts: Attacks on law enforcement in the past two years have increased to a point that requires
precautionary measures at the police facility be established to protect employees.
Ballistic glass has been installed at the front desk area as well as the Records
Management service window. Metal doors have been installed at all points leading
from the front lobby to controlled access points to the interior of the building.

Success: Traffic Enforcement Initiatives

Impacts: Pedestrian collisions, the focus of the Walk Smart program, declined again in 2015 by
48.5% from 2014. Pedestrian collisions have declined 57.5% from 2012 when
pedestrian collisions were at its highest levels. The Walk Smart program expanded with
the creation of Bike Smart in 2015 resulting in a 25.8% reduction in bicycle collisions
in 2015. Impaired driving arrests increased 8.3% in 2015. Collectively, these proactive
traffic safety programs, and others, have preserved the zero fatality goal for over three
and a half years.

Success: Grant Funding

Impacts: The Department received $491,994.00 in grant funding to reduce the financial impact
on the Town budget and enhance enforcement/service efforts, officer safety, and
technology as part of an overall strategic plan. Grant awards provided increased
enforcement and investigative services in the area of narcotics enforcement and traffic
enforcement/education initiatives.

Success: CEW Program (TASER)

Impacts: The Department increased the number of CEWs from 75 to 92 in the past year. Units
are deployed to all officers working in an operational field of the Department. The use
of the weapon continues to show less aggressive acts toward police in use of force
encounters.

Success: LPR Addition

Impacts: The Ocean City Police Department expanded its License Plate Reader Program with the
installation of LPR technology on Route 90. The Department received a grant in 2015
through the Governors Office of Crime Control and Prevention for LPR technology to
be installed over Coastal Highway on the north end of the Town of Ocean City.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 55

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Civil Disturbance Preparedness

Impacts: Immediately after the civil disturbance in Baltimore, Maryland due to the Freddie Gray
death in April 2015, the Department began to evaluate its preparedness for such
encounters. A command staff member was sent to a six day training exercise on this
topic which was followed by a classroom and practical training module for all officers
and supervisors assigned to field operations. This module included a block of
instruction on 1st Amendment rights.

Success: Community Recognition and Awareness

Impacts: Once again this year, Ocean City Police officers were recognized for their contributions
to the community. The Elks Club, American Legion, Knights of Columbus and our
partners through the Neighborhood Watch selected and honored individual officers for
their efforts and services culminating with an officer of the year banquet.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 56

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Public Works - Administration

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Maintained Adequate Levels of Cleanliness for the Overall Community Inclusive of the
Beach.

Impacts: An Enjoyable Experience for All.

Success: Maintained Adequate Infrastructure Functions Overall

Impacts: No Problems Equal No Complaints

Success: Assisted in Obtaining Necessary Bonding Funding Approvals

Impacts: Allowed DPW to Continue with Necessary Infrastructure Upgrades

Success: Repaired Failing Sewer Mains on Multiple Streets

Impacts: Maintained Critical Infrastructure

Success: Repaved Multiple Streets

Impacts: Maintained Critical Infrastructure

Success: Facilities Management Program: Continue expansion of the program

Impacts: Will Provide Blueprint for Future Facility Maintenance

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 57

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Numerous other items as defined on the individual subdivision sheets for the Airport,
Construction, Fleet Services, Maintenance, Solid Waste, Transportation, Water and
Wastewater area of management. All of which DPW Admin plays a specific role in the
planning and decision making.

Impacts:

Success: Completed Phase 3 of the St. Louis Avenue Project

Impacts: Maintained Critical Infrastructure

Success: Completed Construction of the new WWTP Disinfection Process Project

Impacts: Maintained Critical Infrastructure

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 58

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Public Works/Airport

Please list your departments most important achievements that were completed during 2014 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: ALP Update Completed, Approved by FAA.

Impacts: Facilitates Comprehensive Environmental Assessment.

Success: Localizer Siting Study Grant Closed, Reimbursement Complete.

Impacts: Finalizes Long-term Navaid configuration and conserves on-site infrastructure.

Success: Grant Award MAA, Utility Connection Project.

Impacts: Replace Well/Drain-field with Public Utilities.

Success Runway 14/32 Crack-Seal Surface Treatment, and Re-marking Complete.

Impacts: Upgrades Surface Markings to New FAA Standard. Extends Pavement Service Life.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 59

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Public Works Construction

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: In 2015 we successfully completed our Street Paving Program. This included repaving
of several bayside streets and Phase I of Little Salisbury community. The work
included replacing storm drain systems,, repairing several failing sewer laterals and
sewer mains as well as replacing sidewalks and driveways prior to the repaving efforts.
The Public Works Construction Department also worked closely with the utility
companies to insure that their infrastructure was updated. This will hopefully prevent
having to make cuts in newly paved streets.

Impacts: Improve subsurface and street level infrastructure.

Success: Preventative maintenance and emergency repairs to Ocean Citys 2.5-mile long premier
attraction, the Boardwalk. Even though we have embarked on a major re-build for the
Boardwalk, extensive maintenance was completed on the parts of the Boardwalk not yet
rebuilt. Additionally, emergency repairs are made to both the old and new parts of the
Boardwalks and fishing piers as needed throughout the year.

Impacts: Maintain the Boardwalks and fishing piers in a safe and enjoyable condition for our
residents and visitors.

Success: The Public Works Construction Electrical division provided electrical infrastructure and
support to all of the major special events that take place throughout the year. Sunfest,
Springfest, Winterfest, Bikefest and the Air Show all require extensive electrical
service. This work is completed with Public Works Constructions Electrical division,
because it is not practical, economical or safe to have outside contractors working on the
Citys electrical needs.

Impacts: These events cannot be successful without electricity.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 60

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Repairs and renovations to all City owned buildings were completed by the Public
Works Constructions Carpentry division throughout the year. Renovations took place
at the Public Safety building, City Hall, and the Convention Center. Minor repairs and
painting jobs were also completed to keep these facilities up to the condition the public
expects of their municipal facilities.

Impacts: The citizens and taxpayers expect their facilities to be maintained and properly
operating at all times. We strive to make this a top priority.

Success: Completed Phase I & II Ornamental Street Light Pole Painting

Impacts: Maintains the structural integrity and visual appearance that we want to be projected to
our residents and visitors.

Success: Completed the St. Louis Ave. Phase III installation of new Ornamental lighting

Impacts: Increased street lighting for vehicular and pedestrian traffic.

Success: In conjunction with the Engineering Department, the Public Works Construction
Department maintains 240+/- beach crossovers. Throughout our summer season the
crossovers fill with sand, ledges are created, and the base clay comes through making
walking difficult. The Public Works Construction Department responds to emergencies
and completes regular inspections and makes necessary repairs.

Impacts: Keeping the beach crossovers in good working order provides easier access for all
beachgoers.

Success: Replaced the deteriorating Coastal Highway Island electrical services from 40th Street to
the Delaware line.

Impacts: The successful replacement allows for reliable electric source for events, Christmas
decorations, as well as public safety.

Success: Replaced the deteriorating Light services from 9th Street to 15th Street on Baltimore
Ave.

Impacts: The successful replacement allows for a reliable lighting of Baltimore Ave. It increases
public safety overall.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 61

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Replaced the Picket fencing on the boardwalk around the Life Saving Museum and
installed a new ADA complaint ramp at the South end of the board walk by the Life
Saving Museum.

Impacts: Increased the visual experience of the boardwalk and Life Saving Museum and Made
the ramp ADA complaint.

Success: Gained approval for the purchase of Heavy Equipment for PW Construction.
Equipment has been ordered and planning for delivery in March 2016.

Impacts: New Equipment will allow for reliable operations and efficiency as well save in
maintenance cost.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 62

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Public Works Maintenance

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts, please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Parkmobile App

Impacts: TOC has teamed up with Parkmobile for residents, businesses, and visitors the ability
to conduct parking transactions by mobile phone. Customers are able to pay for parking
from their smartphones by downloading the APP for IPhone, Android, and Blackberry
etc.

Success: Conversion of automated credit card lane to attended ticket booth (additional) at the
Inlet Parking Lot.

Impacts: Demands from the Public with Councils desire for more efficient operations and to
avoid massive backups of vehicles trying to get out of the lot.

Success: Smoking Restrictions Signages Ordinance took effect on May 1, 2015

Impacts: Fresh Air, Clean Beach. The new ordinance, which was approved by the Council in
March 2015, prohibits smoking on the Boardwalk, Beach, OC Parks, and Bus Shelters
etc. Smoking must be contained within 15 feet of the waste receptacle in each
designated smoking area.

Success: New Cherrington Beach Cleaner - for our nightly beach cleaning operation

Impacts: Replacement of Barber beach surf rake cleaner, the new unit will be one of several
beach cleaning equipment that clean all of Ocean Citys beach from the Inlet to the
Delaware line. This unit will allow Public Works to consistently clean wet/damp sand
and is a must and a priority.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 63

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Administration

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Implementation of Divisional Reorganization and Succession Planning Initiatives

Impacts: Improved operational efficiency and effectiveness of Programs and Parks Divisions
resulting in the continuation of excellent service to the community.

Success: Researched, coordinated, purchased, and scheduled installation of a Beach Play

Structure

Impacts: A compliant play structure (climbing whale) for Somerset Street will continue to satisfy
the desire of public officials and some boardwalk vendors to replace the non-compliant
and deteriorated play structures that were removed in previous years. Will provide a
second play and photo opportunity for visitors to the beach and boardwalk this summer
with installation scheduled for May 2016.

Success: Renewed Kayak and Stand-Up Paddle Board Concession Contract at Northside Park
Impacts: Continue to provide a popular amenity at Northside Park, while bringing in a consistent
revenue stream, as opposed to a reduced stream that was expected with re-bid.

Success: Northside Park Trip Advisor Excellence Recognition

Impacts: The Towns largest park has, once again, been designated as a number 1 rated attraction
in Ocean City, demonstrating the parks benefit to and appreciation of both visitors and
residents.

Success: Transition through three Coca-Cola Representatives and Company Reorganization

Impacts: Seamless transitions through positive and competent management from the TOC,
resulted in no negative impact to the Town and its valuable franchise partnership.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 64

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Improved Value of Coca-Cola Partnership

Impacts: Improved use of Marketing and Social Media opportunities with Coca-Cola, as well as
specific Special Events support including Arts Alive marketing and product activation,
sponsorships for the Towns Christmas Parade and Winterfest provided a larger and
more specific marketing reach as well as expanded event benefits to the public. In
addition, arranged for vendor shelter advertising Special Events to, again, improve the
marketing of our events. Worked cooperatively to make a Ravens Football Clinic
successful, supported the Share-a-Coke Marketing Activation, added more vendors in
prime locations for more Town revenue and removed underperforming machines.

Success: No Smoking in Parks

Impacts: A clarification addressed with Mayor and Council as they moved through the no
smoking on beach and boardwalk allowed for an ordinance change prohibiting
smoking in all parks, with the exception of Northside Park that offers two designated
smoking areas. This helps provide a healthier environment for park users in areas that
profess better quality of life, health and safety.

Success: Obtained Recognition from the Mayor and Council that many Park Amenities and
Facilities Require Repair and Obtained Funding to take a First Step toward Facility
Improvement at Northside Park.
Impacts: Replacement of facility mansard, floor patching, gutter replacements, roof repairs and
wall sealing provided a better look, a safer participant experience, and a safer
environment at Northside Park. Funded and in-progress repairs will result in a safer
gymnasium floor for participant play, safer and more level parking areas, and major roof
repair reducing possibility of further interior facility damage.

Success: Positive Professional representation of the Town through State Organizations.

Impacts: Providing excellent professional contribution to State Associations through key
involvement and offices held, has resulted in several recognitions and awards for the
Town of Ocean City, as well as state-wide recognition of Ocean Citys excellence in the
field of Recreation and Parks.

Success: Social Media Facebook Pages Merge

Impacts: Merged most Departmental Facebook Pages into one to provide a larger reach and a
cross-over of interests.

Success: Nominated Long-Time Employee for Chamber Citizen of the Year and he Won.
Impacts: Well-deserved recognition for Al Handy as the Citizen of the Year based on the
exceptional work hes done for the community through Recreation and Parks and other
outreach efforts. Gave positive attention to the Department and staff. Thanks to the
Mayor for suggesting the nomination and for fronting the effort to give it more impact.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 65

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

The ability to continue maintaining core essential services while facing limited tax
revenues and limited alternative revenue streams

Image Vs. Perception: What does this Town want to be known for when viewed in the
eyes and thoughts of potential, and historical, visitors? Will this create repeat customers
or will the overall seasonal population shift elsewhere?

What will be the New Normal: As the Country recovers from the recession, and as the
Town reaches a point where it may wish to consider adding back services that were cut
from 2008 to date, what will be the decision making process to assess whether it is
prudent to add back or not?

Will we continue to trend towards additional outsourcing of services and what specific
areas/issues/tasks may be considered off limits relative to outsourcing.

With the assumption that revenue sources will continue to be limited, the overall issue of
services being provided to West Ocean City AND the overall issue of a Tax Differential
with the County will need to be resolved or we will be faced with limiting the services
that may be demanded, and desired, by our visitors due to lack of revenue.

Brain Drain: The Town has been fortunate in that it currently has many long term staff
which make Ocean City what it is today. Many of these staff will be approaching
retirement age in the very near future and will need to be replaced. The Town will need
to stay aware of how its pay and benefits compare to the private sector or we will face
failure in our ability to hire appropriate staff to carry the Town forward.

The balance of Special Events versus Essential Services as it relates to the overall
manhours available from current staffing levels to provide either, or both.

Does the Town wish to be known as a Town Of Mobility in which travel by mass transit
is the preferred mode of transportation OR will we continue to purchase and construct
parking facilities? How will/does our parking space pricing affect the decision making
of our visitor when considering the use of transit vs. use of the personal vehicle? Where
is the balance between the two modes of transportation? Will the Town ever consider
converting the use of the Food and Beverage Tax that was approved by State Legislature
for expansion of the Convention Center to a revenue source to subsidize a Free Transit
System, at which time the Convention Center Expansions are finally complete?

We need to continue refinement of our Facility Management Plan as part of our overall
Project Management Division. The Town must focus on a regimented maintenance plan
of all our facilities in an effort to properly budget for adequate maintenance.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 66

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Consideration should be given to acquiring the Sun and Surf Movie site located at 144th
and Coastal Highway. We constructed a North End Transit Center adjacent to this site
with the vision that someday the Town would acquire the site, demolish the structure,
and create both a Transit related Park N Ride Facility and Caled site for day time beach
goers that enter Town from lower Delaware. This is the ideal location to intercept them.
Additionally, if consideration was given to relocation of our 136th Street Water Tower, a
portion of this site may be highly suitable for a new tank.

Addressing The Overall Bond Debt Affordability Which In Turn Will Allow A
Programmed Approach To Funding and Completion Of Needed Capital
Improvements. (Part N Parcel To This Effort Will Be The Funding Of The DPW
Campus Plan Improvements in a Bond Issuance for the fall of 2017).

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 67

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Golf Operations/Maintenance

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts, please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Exceptional customer service and golf experiences with exception course conditioning

Impacts: Very high customer satisfaction. Many golfers return again and again because they are
satisfied with the golf experience provided at Eagles Landing.

Success: Installed new Comcast phone service in pro shop

Impacts: Greatly improved the phone service to our customers. We have not experienced any
interruptions in the phone service since installation. We experienced frequent phone
outages when on the Towns phone network. When customers call we can hear them
and they are able to hear us.

Success: Received new fleet of 80 - 2016 EZGO golf carts.

Impacts: The new golf carts allow us to operate at peak efficiency and provide the highest level
of service to our customers. The new carts are more reliable than the 3 year old carts
these replaced. The appearance of the new carts provides a positive image of our
facility and enhances our customer experience.

Success: Removed GPS units from old golf cart fleet and installed on new fleet in house.

Impacts: By doing the GPS fleet the golf course was able to save $3,000. Because we did the
work ourselves our GPS vendor did not send any representatives to do the GPS swap.

Success: Controlled expenses

Impacts: Positive fiscal management with expenses finishing under budget helping us meeting
our budget goals.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 68

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Maintained friendly operations staff. Most of the staff has come back for many years.

Impacts: Customer service levels remained very high. Many of our customers enjoy seeing the
same friendly faces year after year. We were able to continue our fun, family
atmosphere that our customers come to expect ensuring their return for years to come.

Success: Excellent personnel safety record for the year

Impacts: Good for the overall management of golf course and future budget charges.

Success: Resolved (for now) the fencing problem between the golf course and airport. Public
Works Director assured us that there would be no fence installed.

Impacts: Maintained playability of golf course

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 69

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Parks Division

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Initiated the Park Division Succession Plan, beginning with the promotion of two crew
leaders to supervisors.
Impacts: Will enable a smooth transition and no loss or slow performance in the divisions
responsibilities when a Crew Leader, Supervisor or Superintendent retires.

Success: Researched and succeeded in finding another location for a Beach Play Structure.
Impacts: Added value for free play to persons visiting the beach and Boardwalk. A new play
structure, Wally the Whale will be located at Somerset Street.

Success: Completed a Community Parks and Playground Grant Application for a playground on
the Boardwalk at North Division Street.
Impacts: Wonderful experience for visitors to the Boardwalk that they and their children can
enjoy for free. Just another added value for visitors to Ocean City.

Success: Researched and implemented No Smoking in the Towns parks.

Impacts: After much debate it was decided that no smoking would be allowed in any park with
the exception of Northside Park. NSP has 2 Designated Smoking areas. This allows
persons who visit the park to enjoy a smoke free environment at the same time allowing
smokers to enjoy the parks as well, but having them smoke in areas away from
activities.

Success: Worked with Engineering, Public Works and the Recreation Departments to find a
solution to the existing tennis court lighting problems.
Impacts: It was agreed not to replace the rusted and deteriorated lighting at the Third Street
Tennis Courts and at the Tennis Centers lights on the Clay courts. It was decided to
replace some of the light poles and all the light fixtures on the hard surface courts at the
Tennis Center. By eliminating the lights at the other areas saved a huge amount of
money while renovating the Tennis Centers lights where revenue is generated

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 70

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation & Parks/Programs & Seniors Divisions

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Staff Reorganization

Impacts: During this period our division re-organized to create a more efficient and productive
team. We promoted two veteran staff members to management positions and hired 3
new Part Time Recreation Coordinators to run programs.

Success: Evaluation of Program offering and redistribution

Impacts: The Staff Reorganization allowed us to do a full inventory and evaluation of program
offerings. We were able to eliminate programs that had run their course or were not
successful and redistribute programs among new staff and existing staff to have an even
balance.

Success: Program Expansion

Impacts: Once the evaluation and redistribution of programs was complete we were able to
concentrate on program expansion. We had numerous fact finding and brain storming
sessions. We ultimately added a variety of new programs including tournaments,
community events, classes, etc.

Success: Needs Assessment for Programs

Impacts: As part of our evaluation of programs and determination of needs for program
expansion we conducted a small in-house community needs assessment. We emailed,
posted on facebook, polled our participants, etc. to gather data on what needs the
community had as far as recreation, health, times, days, location, etc. We used this
information when determining our program expansion options.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 71

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Reorganizing of Seniors Division

Impacts: During this time period we lost our 20 year veteran Senior Coordinator. As a result of
this and as part of our re-organization we took this opportunity to evaluate the Seniors
Division and change the way we distribute seniors programs. What used to be one
person serving the entire senior population is now split among several employees who
have different skill sets to meet the needs of the programs being offered.

Success: Skate Park

Impacts: The Ocean Bowl Skatepark also saw many changes during this period. Our 20 year
Skatepark Manager resigned. We were able to fill his position and take a good look at
operations. We reevaluated our practices and made some changes to bring them up to
date. We held a community focus group meeting to discuss the needs of local skaters,
park expansion, and incorporation of the Dew Tour Bowl that was acquired during this
period by the City. We brought in Wally Hollyday, Architect to redesign the expansion
of the park for future budget discussions.

Success: Redevelopment of Fees and Charges

Impacts: During this period we were charged with changing the way we handle Fees and
Charges. We did a thorough financial analysis of costs vs. fees for all our recreation
programs and rentals. We researched how other agencies in the state are approaching
Revenue/Fees and cost recovery. We developed a Revenue and User Fee Policy and
presented it to the Recreation Committee.

Success: Marketing
Impacts: In 2015 we replaced our Marketing Coordinator and refreshed our marketing practices.
We developed an Instagram account for the division and are active participants on social
media. We researched the possibility of getting a department App and have continued
to develop our marketing plan for recreation programs, the Ocean Bowl Skatepark, The
Ocean City Tennis Center and rentals, birthday parties, etc.

Success: Secured Hotel Partner

Impacts: In 2015 our long time hotel partner was no longer able to meet our needs forcing us to
secure a new partner. The benefit of having this partnership to the town is that we are
able to secure comp hotel rooms for our soccer officials and Sports Camp Directors
allowing us to get more qualified contracted staff and keep our costs down. In return we
offer marketing opportunities for the hotel.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 72

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: OC Recreation Boosters

Impacts: 2015 was a transitional year for the OC Recreation Boosters. With the passing of the
Boosters President and the resigning of the VP and Secretary we were faced with a need
to re-build almost the entire membership. Staff was able to recruit new members and
help train new leadership. The Organization remains as strong as it has ever been and
continues to do a tremendous amount of good for the community and the department.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 73

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Special Events

Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: Successful 25th Anniversary Springfest Event over Mothers Day weekend
Impacts: Weather maintained a positive event course for the second year with an overall
attendance increase from 102,221 in 2014 to 108,074 in 2015. Springfest also saw gains
in the headline entertainment gross revenue figures achieving the top two grossing
concerts on recordPat Benatar and Neil Giraldo ($80,447) and Vince Gill ($80,010)
including merchandise sales percentage. Cool temperatures giving way to warmth over
the term of the event created the perfect storm for official merchandise apparel sales
(sweatshirts to T-shirts) resulting in a 25% increase over 2014.

Success: Completed four month review of all Value-Added Events

Impacts: For the purpose of comparing the vastly different events, a benchmark had to be
established where by the range of events could be compared with a level of consistency.
The four events on the boardwalk vary in attendance by how busy the boardwalk and
surrounding area is during the event execution, possibly including the time leading up to
event start. Events not connected to the boardwalk do not have this influencing factor.
The results were as follows:

Average attendance as recorded for the Sundaes in the Park event series at Northside
Park was 2,998. Gross cost per person on average was $1.36. This event generates its
own revenue, which offsets the cost per person yielding the low number above.

Average attendance for Concerts on the Beach was 313. Attendance ranged from 148 to
463. This hour and half long concert does maintain its influx of spectators during the
event including those carrying their chairs who planned to attend and casual passersby
who stop and enjoy for the duration or less. Overall cost for this series in 2015 was
$12,832 equating to an average cost of $1,833.14 per event or $5.86 per person.

Sunset Park, like the Sundaes in the Park event series, gathers 99% of its spectator base
from attendees who plan to make their way to this bayside location. Average attendance
for Sunset Park Party Nights was 320. Attendance ranged from 150 to 617. Budget
resides at approximately $1,000 per event equating to a cost per person of $3.12.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 74

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Impacts: Other free town events were also evaluated during this four month term. The Review
continued included a section on Events as a Tool to meet venue objectives for driving tourism
and feeder market expansion, increasing spending at local businesses, building event-
based direct revenue streams, moving crowds to boost specific area usage or just as a
way to go above and beyond.

Success: Completion of ROI Calculation

Impacts: Over a year was spent building a calculation to forecast the value of incoming private
events for the Town. A wide range of events had to fit into the calculation with non-
linear variables and yield information by which all events could be equally compared.
The final version of the calculation looks at attendance, both overnight guests and day-
trippers; gross spending and the tax yield back to Ocean City; subjective influencing
factors such as promoter capabilities, funding diversity, marketing reach, compatibility
to Tourism base, traffic and others. The calculation is now in use as a resource.

Success: Implementation of new Private Event Policies and fee schedule

Impacts: A new fee schedule was put into place along with a supporting policy. Both were
modified late in the year but have resulted in increased revenue from private event fees
and labor and equipment charges as well as a modest reduction in Town equipment
used. The latter was primarily equipment that promoters can find or rent easily
elsewhere.

Success: Ocean City one Best New Logo and Best Special Event Publication

Impacts: MRPA award the Special Events Department with two awards this year: Best New
Event Logo for the Ocean Bowl Bash and Best Special Event Publication for the 40th
Anniversary Sunfest poster signed by the current and two preceding Mayors of Ocean
City.

Success: Sunfest, despite major threats of severe weather and flooding ended with 2nd best
attendance in its history

Impacts: Sunfest may have been threatened by a poor 10-day forecast and threat of wind, rain and
flooding come opening day, but it didnt stop the loyal patrons from coming out in
record numbers. 2014 brought us a record year with 234,474 visitors to the 40th
Anniversary event. Even with the negative weather reports, we pushed to 219,480
guests. The evening concerts, successful although not sell-outs achieved a different
objective: Not only did many people travel to see the concerts but we reached a whole
new age demographic that is the future of Sunfest followers call it an investment in
coming years.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 75

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

Success: Winterfest of Lights - Best ever attendance and highest gross revenue

Impacts: Winterfest broke all previous records - attendance, gift shop sales, Santa house sales and
ticket sales. Part of this success was achieved by an increased event duration of 46 days
(4 days longer than 2013). Weather was another major variable with no days consisting
of icy conditions and fewer days of rain and cold temperatures. One major weekend was
affected by rain in 2014 as were several December mid-week days. Those slower days
were key in the 2015 comparison. With temperatures as high as 69 degrees and
precipitation holding off on key weekends, attendance pace versus the previous year,
ended a staggering 16% above last years record coming in at 126,924. With attendance
figures so high, revenue also saw a similar increase of 17% and a record gross revenue
of $644,937. Sponsorships and advertising opportunities are becoming more common
place as well with Berlin Automotive Group bringing the most obvious and useful
example: a $50,000 Jeep Wrangler set up as a photo opportunity display for everyone to
enjoy (how would you like 100,000 strangers sitting in your car...).

Success: Four out of five Special Events Staff completed the 300 and 400 level Emergency
Management EOC training

Impacts: EOC training is key to the Towns success in the event of extreme weather or other
disaster response needs. The training adds four more Town employees to the roster of
those eligible to assist in an active Emergency Operations Center.

Success: Completed 33rd year of the OC Christmas Parade in-house for first time

Impacts: Produced since its inception by the Gold Coast Mall Merchants Association, the OC
Christmas Parade moved into the Towns hands to produce beginning with 2015. With
the Special Events Team working with other departments and a committee of
knowledgeable key individuals, the Town increased the number of entries from 41 to 61
and added WBOC as the live Masters of Ceremony on site providing the play by play.
Weather yielded a very strong crowd for the events modified route and the overall
event took on a much stronger presence than previously. Its another Town tradition.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 76

Performance Report 2015/Mayor and City Council/Ocean City, Maryland

DEPARTMENTAL SUCCESSES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: Tourism
Please list your departments most important achievements that were completed during 2015 under Success.
Under Impacts please explain what the benefits to the town and to a resident were as a result of each achievement.

Success: The towns agreement with Wicomico County establishing the Mid-Atlantic Amateur
Sports Alliance (MAASA) to link and leverage the combined assets of the town and
Wicomico to attract, retain and build sports events was amended to include Worcester
County. MAASA was the recipient of the Maryland Office of Tourism Developments
Tourism Partnership Award at the 2015 Maryland Tourism & Travel Summit as well as
the recipient of a national award from Sports Destination Management.

Impacts: Expands our marketing opportunities to grow Ocean City and the regions economy.

Success: MAASA hosted the USSSA Girls Softball Eastern World Series over a three-week
period in July with almost 400 teams participating.

Impacts: Estimated economic impact to the region was just under $20 million, with a hotel room
night demand of 12,000.

Success: Coordinated the second year of our advertising campaign utilizing the Vacation Days
creative.

Impacts: According to the final report of Smith Travel for 2015, Ocean City had the largest
increase in hotel occupancy of our comp set with a 5.4% increase; the highest overall
occupancy at 58% on average for the year; the highest Average Daily Rate at $155.78
and highest Revenue per Available Room of $90.36.

Success: Created and executed a new featured spotlight location for CVB members to purchase
on the tourism website.

Impacts: The new program brought in over $20,000 of revenue in the last fiscal year. Funds are
being reinvested in our advertising campaign to extend our marketing efforts.

Success: Executed a new strategic plan for Tourism.

Impacts: Provides a blueprint for Tourism efforts over the next 15 years.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 77

STRATEGIC PLAN
2016 2021 2031

EXECUTIVE SUMMARY

Mayor, City Council and City Manager

Ocean City, Maryland

March 2016

Lyle Sumek Associates, Inc. Phone: (386) 246-6250

9 Flagship CourtLyle Sumek Associates, Inc.
Fax: (386) 246-6252
Palm Coast, FL 32137-3373 E-mail: sumekassoc@gmail.com
Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Table of Contents

EXECUTIVE SUMMARY

Strategic Planning for the Town of Ocean City 1

Ocean City Vision 2031 2

Ocean City Mission and Services 9

Town of Ocean City Plan 2016 2021 13

Town of Ocean City Action Agenda 2016 23

This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate
parties as needed. No unauthorized duplication is allowed, including for use in training within your organization or
for consulting purposes outside your organization.
Copyright 2016: Lyle Sumek Associates, Inc. Project 160302
Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

STRATEGIC FRAMEWORK

VISION 2031
Desired Destination for Ocean City

PLAN 2021
Map to Ocean Citys Destination

EXECUTION
Route for Next Year

MISSION
Responsibilities of Ocean Citys Government

BELIEFS
Expectations of Ocean Citys Employees

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 2

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Ocean City
Vision 2031

OCEAN CITY 2031

is a Vibrant Coastal Resort Community (1)
with a World Class Public Beach and Waterways (2)

and an Authentic Historic Boardwalk (3)

-- the Choice of Todays Families. (4)

OCEAN CITY 2031

Safe and Clean, (5) has
is
Quality Neighborhoods for Residents, (6)
is Accessible and Easy Travel, (7)
and is a place for Enjoyable Experiences for All. (8)

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 3

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Vision 2031
Guiding Principles

PRINCIPLE 1 VIBRANT COASTAL RESORT COMMUNITY

Means
1. Guests enjoy their stay and return to Ocean City in the future
2. Expanded, diverse retail opportunities with specialty, marine supply, basic retail and
grocery stores (national and locally owned) throughout the city
3. Ability to serve the year round guests
4. Visitors treated as our guests
5. Active conference and convention destination with year round business
6. Events and festivals drawing regional and national guests with top quality talent
7. Quality services to attract our guests and meet the needs of residents
8. Arts District with studios, galleries and entertainment attracting guests to Ocean City
9. Wide range of accommodation options: short/long term, price, life style, locations

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 4

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 2 WORLD CLASS PUBLIC BEACH

AND WATERWAYS

Means
1. Great wide public beach with ongoing and funded replenishment program
2. Navigable waterways and canals
3. Quality water meeting federal and state standards
4. Free public access to the beach and waterways
5. Bayside Boardwalk for pedestrians and bicycles
6. Ocean activities including surfing, body boarding, surf fishing, swimming, etc.
7. Full service marina(s) with permanent and transient docking
8. Smoking free beach
9. Oceanfront resorts with restaurants serving food and beverages on the adjacent beach

PRINCIPLE 3 AUTHENTIC HISTORIC BOARDWALK

Means
1. Major community destination for residents and guests
2. Daytime and evening activities for people enjoying their experience
3. Attractive, well maintained two and a half mile Boardwalk that is personally inviting
4. Variety of quality restaurants offering a range of choices: casual to gourmet, indoor
to outdoor, affordable to expensive
5. Easy access transit and convenient parking
6. Quality, locally owned retail shops along corridors to the Boardwalk
7. National recognition as the Nations Boardwalk a truly unique destination along
the beach
8. Opportunities for bicycling on the Boardwalk

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 5

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 4 CHOICE OF TODAYS FAMILIES

Means
1. Families making the decision to return to Ocean City
2. New family venues and activities that keep Ocean City fresh and inviting
3. Diverse day and night time activities for all
4. Vacation destination focusing on todays family and their animal companions
5. All family generations feeling welcome and included
6. Affordable venues, activities and programs for intergenerational interaction and
learning

PRINCIPLE 5 SAFE AND CLEAN

Means
1. Timely response to an emergency call for service
2. Quality emergency medical response and delivery to a quality hospital
3. Roads safe for pedestrians, bicycles and vehicles
4. Residents and guests feeling safe and secure in any place in Ocean City
5. Visible police presence and partnerships throughout the community, at community
destinations and during events
6. Positive curb appeal without trash or litter
7. Well maintained public spaces and facilities
8. Safe, clean beach and waterway to enjoy

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 6

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 6 QUALITY NEIGHBORHOODS FOR

RESIDENTS

Means
1. Range of housing choices: type, price and life style
2. Availability of retail, professional services and restaurants serving the daily needs of
residents
3. Variety of year round recreation programs, activities and services
4. Well maintained neighborhood infrastructure: streets, sidewalks, green spaces
5. Town working with community organizations and the faith community for
community benefit
6. Availability of cultural and performing arts throughout the year
7. Convenient access to medical and health care services
8. Access to Blue Ribbon schools and educational programs

PRINCIPLE 7 ACCESSIBLE FOR EASY TRAVEL

Means
1. Strategic locations for parking
2. Non automobile choices after you arrive in Ocean City
3. Selected narrow corridors with parking promoting biking and walking in the area
4. Effective public transportation for residents and guests serving key community
destinations
5. Ability to bike throughout community: bike lanes, bike sharing and paths
6. Safe and well maintained streets and sidewalks
7. More bridge connections to the mainland
8. Well maintained highways and bridges providing easy access to Ocean City

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 7

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 8 ENJOYABLE EXPERIENCES FOR ALL

Means
1. Well designed, well maintained parks with diverse venues, green spaces and beach
2. Range of quality restaurants: diverse types of food, prices, locations
3. Boating, fishing, surfing, sailing and other water sports experiences available for
residents and guests
4. Entertainment venues and activities for all to enjoy
5. Reputation: a great place to enjoy year round
6. Performing arts programs and cultural experiences throughout the year
7. Variety of fitness and exercise opportunities indoor, in parks, along the beach
8. Recreational programs, activities and services throughout the city

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 8

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Ocean City Town Government:

Our Mission

The MISSION OF TOWN GOVERNMENT

is to provide Personal Caring Municipal Services

and to serve as a

Responsive Host to Our Guests and Residents

while acting in a Financially Responsible Manner

delivered by a Professional Town Workforce.

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 9

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Core Services

NO CHOICE SERVICES
Govern, Inform and Engage the Community
Provide Public Notices and Information
Plan, Manage and Maintain Stormwater Management System

CORE SERVICES
Enforce Laws, Ordinances and Standards
Secure, Treat and Distribute Water
Collect, Treat and Dispose Wastewater
Support Tourism Development and Marketing Ocean City
Collect and Dispose of Solid Waste
Prepare For, Respond To and Recovery From a Disaster or Major
Emergency Situation
Respond to Medical Emergency and Transport to the Hospital

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 10

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

QUALITY OF LIFE SERVICES

Design, Build and Maintain Streets and Sidewalk
Plan for the Towns Future
Manage, Maintain Parking Structures, Surface Parking and Overall
Parking Management
Operate Convention Center
Maintain, Patrol the Beach
Operate Public Transportation System
Inspect Buildings and Homes for Safety
Facilitate Economic Growth and Business Investment

ADD ON SERVICES
Sponsor and Support Community Events and Festivals
Design, Build and Maintain Parks Including
Venues and Open Spaces
Develop, Provide Recreation and Educational
Programs and Activities

OTHER SERVICES
Regulate Land Use and Development
Plan, Manage and Maintain the Municipal Airport
Patrol the Community

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 11

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Our Customers

PRIMARY CUSTOMERS
Residents (year round)
Residents (part time)
Visitors (first time)
Visitors (returning)
Property Owners
Day Trippers
Local Business Owners

OTHER KEY CUSTOMERS

National Businesses
Event Sponsors
Conventioneers
Families
Foreign Students
Prospective Businesses
Tournament Teams and Participants
Recreation Participants

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 12

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Goals 2021

1st Class Resort and Tourist Destination

Financially Sound Town Government

More Livable Community for Residents

Excellent Service through a

High Performing Town Organization

Revitalized Ocean City: Development and Redevelopment

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 13

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

GOAL 1 1st CLASS RESORT AND TOURIST DESTINATION

Objectives
1. Maintain/expand Ocean Citys national reputation as the best beach destination for
families along the Mid Atlantic coast and throughout the country
2. Increase the number of todays family visitors coming to Ocean City
3. Maintain a safe and clean environment for guests
4. Increase the number of conferences and conventions coming to Ocean City
5. Increase number of athletic tournaments and recreational events
6. Provide better amenities for guests: new attractions that will bring guests back
7. Secure designation as Marylands Team Sports Capital

Short-Term Challenges and Opportunities

1. Change the school year
2. Expanding sports tourism, including partnership with Worcester County
3. Keeping Ocean City a family oriented, affordable destination including shorter
vacation time for families
4. Keeping the face and amenities "fresh and new" for visitors giving them more
reasons to return to Ocean City
5. Cost of maintaining a clean Boardwalk and Beach, Ocean Block Streets
6. Understanding who are our guests their profile, their expectations, their desires
7. Increasing number of tourists staying at hotels and eating at restaurants in West
Ocean City

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 14

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Actions 2016 PRIORITY

Policy Agenda
1. Convention Center Phase III: Exhibit Hall Top Priority
2. School After Labor Day (Statewide): Advocacy Top Priority
3. Performing Arts Center: Enhanced Programs/Performance High Priority
4. Additional Security Camera on the Boardwalk High Priority
5. Marylands Team Sports Capital Destination
Management Agenda
1. Beach Replenishment Top Priority
2. Street Performers Ordinance and Implementation High Priority
3. Smoking Regulation: Implementation High Priority
4. Real Time Arrival Bus App: Development
Management in Progress
1. Downtown Holiday Lights
2. Tourism Strategic Plan: Update
3. Mid Week Hotel Promotion
4. Trailer Parking Permit Program: Implementation
5. CVB Membership: Restaurants
6. Tourist Survey: Update
7. Bid for National Tournaments
8. H2O Event Plan and Response
9. 50 Christmas Tree
10. Micro Breweries: Expansion
11. Tourism Information Gathering and Tracking System
12. State Tourism Budget: Advocacy
13. Website Property Spotlight
14. Sports Marketing Program
15. Golf Packages Promotion
Major Projects
1. Wally the Whale
2. Clock (between Worcester and Inlet)
3. Caroline Street State
4. Airport Improvements: Environment Assessment
5. Winterfest Tent/Pavilion

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 15

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

GOAL 2 FINANCIALLY SOUND TOWN GOVERNMENT

Objectives
1. Have taxes and fees based upon defined Town services and levels of service
delivered in the most efficient and cost effective manner
2. Increase a larger percentage of tax returned from Worcester County to the Town
government
3. Maintain reasonably competitive Town employee compensation and benefits in cost
effective manner
4. Expand revenue options for Town government
5. Maintain financial reserves consistent with Town policies and national standards

Short-Term Challenges and Opportunities

1. Distinguishing "wants" and "needs": residents and businesses
2. Maintaining the schedule and funding for aging infrastructure needing maintenance,
major repairs or replacement
3. Working with Worcester County: services, development coordination, effective
working relationship
4. Rising costs of doing Town business: benefits, raw materials, supply of basic
materials
5. Helping residents to understand Town finances, services and programs
6. Keeping up with service growth and service expansion
7. Deferred maintenance on Town infrastructure and facilities

Actions 2016 PRIORITY

Policy Agenda
1. Tax Differential Top Priority
2. Whiteside Facility: Direction Top Priority
3. Budget and Tax Rate High Priority
4. Town Land Acquisition and Disposal Mod Priority

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 16

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

Management Agenda
1. Bond Package 2018: Preparation Top Priority
2. Long-Term Financial Plan: Development Top Priority
3. Town Facilities Security Plan High Priority
Management in Progress
1. Individual Compensation Policy
2. Annual Pension Report
3. Radio Purchase: Bond Funding
4. Record Retention Policy
5. Document Archiving System: Wastewater
6. Financial Policies: Update
7. Cross Connection Control Program
8. Pension Liability Annual Report
Major Projects
1. Ocean Outfall Investigation
2. Wastewater Facility
3. Downtown Water Storage Tank
4. 800 MHz Radio System Replacement: Update
5. Wastewater Asbestos Pipes Replacement
6. Natural Gas Construction

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 17

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

GOAL 3 MORE LIVABLE COMMUNITY FOR RESIDENTS

Objectives
1. Maintain a safe community with a low crime rate
2. Increase the number of year round residents
3. More reasons for people and Town employees to make the choice to live in Ocean
City
4. Increase arts and cultural programs, performances and events
5. Upgrade Town parks and amenities
6. Provide more leisure activities and recreational programs for residents of all
generations

Short-Term Challenges and Opportunities

1. Special events with participants impacting the neighborhoods and quality of life of
residents
2. Assisting residents to understand the value in living in Ocean City
3. Improving the public transportation system
4. Funding maintenance for new/existing facilities and equipment
5. Cost and availability of housing (12 Month)
6. Understanding why residents are making the choice to leave Ocean City
7. Changing demands for recreational programming for different ages, interests and
schedules
8. Determining project priority and funding by the Town
9. Turning guests into residents
10. Community safety: perception driven by social media vs. realty driven by data and
facts

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 18

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Actions 2016 PRIORITY

Policy Agenda
1. Canal Dredging Project Top Priority
2. Amphitheater at Northside Park High Priority
3. Comprehensive Parks and Recreation Master Plan Mod Priority
4. Bike Paths/Routes
Management Agenda
1. Sustainable Maryland Certification: Designation
Management in Progress
1. 2015 Building Code: Adoption
2. Healthy Eating and Living (HEAL): Designation
3. Drug Action Plan: Report
4. Comprehensive Emergency Operations Recovery Plan
Major Projects
1. Upper Downtown: Sign
2. Eagles Landing Golf Course: Club House
3. Eagles Landing Golf Course: Irrigation Project (with Worcester
County) Funding
4. Sinepuxent Bike Route
5. Public Boat Ramp (65th)
6. Jamaica Avenue Parking Lot/Repair and Maintenance
7. Northside Park Building
8. Coastal Highway Project (40th to 62nd)

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 19

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

GOAL 4 EXCELLENT SERVICE THROUGH A HIGH

PERFORMING TOWN ORGANIZATION

Objectives
1. Maintain a high level of customer satisfaction with Town services and service
delivery
2. Hire and retain a top quality Town workforce dedicated to serving the Ocean City
community
3. Increase manager and employee accountability for performance and outcomes
4. Upgrade and maintain Town information technology
5. Provide training and professional development opportunities for Town workforce
6. Develop a city team reducing negative comments and organizational/departmental
silos, and increasing communication, collaboration and resource sharing
7. Recognize and reward top performers for their contributions and goal achievements:
teams and individuals

Short-Term Challenges and Opportunities

1. Adequate staffing for services and service levels
2. Town workload and organizational capacity with increasing demands for service
3. Maturing Town workforce and the need for succession processes
4. Labor negotiations and collective bargaining contracts
5. Increasing costs of information technology: initial costs, costs of ongoing
maintenance
6. Impact of social media and desire for instant information
7. Use of part time, seasonal employees to deliver Town services

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 20

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Actions 2016 PRIORITY

Policy Agenda
1. National Citizen Survey: Direction
2. Green Action Plan: Next Steps
Management Agenda
1. Police Staffing: Seasonal Employees Top Priority
2. City Manager Report with Recommendations Top Priority
3. Network Backbone Replacement High Priority
4. Workforce Development: Preparation: Implementation High Priority
5. Fire Station 3: Design High Priority

Management in Progress
1. Strategic Plan: Annual Update
2. Building Permit and Development Process Improvement
3. Personnel Rules and Regulations: Revision
4. Health and Safety Manual/Training/Policy Review
5. Fire Department Technology: Upgrade
6. Fire Staffing Model
7. Town Policy and Procedures Manual: Completion
8. Water Quality Administrative Consent Agreement
9. 9-1-1 System
10. Safety Hazard Training Program
11. Continuity of Operations Plan: Update
12. CNG Fleet
13. Performance Evaluation System/Pay of Performance Development
14. Performance Measurement System: Development (ICMA)
15. Enterprise Learning System: Development
Major Projects
1. Fire Simulator
2. Fire Headquarters Building
3. Phone System: Installation

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 21

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

GOAL 5 REVITALIZED OCEAN CITY: DEVELOPMENT

AND REDEVELOPMENT

Objectives
1. More pedestrian friendly and walkable/bike able community with public
transportation options
2. Attractive and personally inviting Boardwalk with a variety of retail shops and
quality restaurants
3. Attract private sector investments to Ocean City
4. Revitalize "Downtown" through improved infrastructure, expanded business
investment and more events
5. Attract quality retail businesses: national chains and locally owned unique shops

Short-Term Challenges and Opportunities

1. Auto dependence and not pedestrian friendly street designs
2. Revitalizing Downtown and working with property/business owners
3. Defining Towns role in redevelopment
4. Underutilized properties with no desire or incentive to upgrade buildings or
properties
5. Aging, deteriorating clean plaza mall
6. Zoning for highest, best use
7. Attracting more year round population in Downtown area

Actions 2016 PRIORITY

Policy Agenda
1. Old Town Model Block Development High Priority
2. Comprehensive Plan: Update High Priority
3. Dualization Route 90: Advocacy Mod Priority
4. Airport Commercial and Industrial Development
5. OCDC Expansion (to 33rd Street)
Major Projects
1. Highway 113 Dualization Project

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 22

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2016
Targets for Action

TOP PRIORITY
Tax Differential
Convention Center Phase III: Exhibit Hall
School After Labor Day (Statewide): Advocacy
Whiteside Facility: Direction
Canal Dredging Project

HIGH PRIORITY
Performing Arts Center: Enhanced Programs/Performance
Budget and Tax Rate
Old Town Model Block Development
Additional Security Camera on the Boardwalk
Amphitheater at Northside Park
Comprehensive Plan: Update

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 23

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

MODERATE PRIORITY
Dualization of Route 90: Advocacy
Town Land Acquisition and Disposal
Comprehensive Parks and Recreation Master Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 24

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Management Agenda 2016
Targets for Action

TOP PRIORITY
Bond Package 2018: Development
Beach Replenishment
Long-Term Financial Plan: Development
Police Staffing: Seasonal Employees
City Manager Report with Recommendations

HIGH PRIORITY
Town Facilities Security Plan
Network Backbone Replacement
Street Performers Ordinance and Implementation
Smoking Regulation: Implementation
Workforce Development: Implementation
Fire Station 3: Design

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 25

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Management in Progress 2016

1. Downtown Holiday Lights

2. Tourism Strategic Plan: Update
3. Mid Week Hotel Promotion
4. Trailer Parking Permit Program: Implementation
5. CVB Membership: Restaurants
6. Tourist Survey: Update
7. Bid for National Tournaments
8. H2O Event Plan and Response
9. 50 Christmas Tree
10. Micro Breweries: Expansion
11. Tourism Information Gathering and Tracking System
12. State Tourism Budget: Advocacy
13. Website Property Spotlight
14. Sports Marketing Program
15. Golf Packages Promotion
17. Individual Compensation Policy
18. Annual Pension Report
19. Radio Purchase: Bond Funding
20. Record Retention Policy (Council Action)
21. Document Archiving System: Wastewater
22. Financial Policies: Update
23. Cross Connection Control Program
24. Pension Liability Annual Report
25. 2015 Building Code: Adoption
26. Healthy Eating and Living (HEAL): Designation
27. Drug Action Plan: Report
28. Comprehensive Emergency Operations Recovery Plan
29. Strategic Plan: Annual Update

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 26

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

30. Building Permit and Development Process Improvement

31. Personnel Rules and Regulations: Revision
32. Health and Safety Manual/Training/Policy Review
33. Fire Department Technology: Upgrade
34. Fire Staffing Model
35. Town Policy and Procedures Manual: Completion
36. Water Quality Administrative Consent Agreement
37. 9-1-1 System
38. Safety Hazard Training Program
39. Continuity of Operations Plan: Update
40. CNG Fleet
41. Performance Evaluation System/Pay of Performance Development
42. Performance Measurement System: Development (ICMA)
43. Enterprise Learning System: Development

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 27

Executive Summary 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Major Projects 2016

1. Wally the Whale

2. Clock (between Worcester and Inlet)
3. Caroline Street State
4. Airport Improvements: Environment Assessment
5. Winterfest Tent/Pavilion
6. Ocean Outfall Investigation
7. Wastewater Facility
8. Downtown Water Storage Tank
9. 800 MHz Radio System Replacement: Update (Council Approval: 6/16)
10. Wastewater Asbestos Pipes Replacement
11. Natural Gas Construction
12. Upper Downtown: Sign
13. Eagles Landing Golf Course: Club House
14. Eagles Landing Golf Course: Irrigation Project (with Worcester
County) Funding
15. Sinepuxent Bike Route
16. Public Boat Ramp (65th)
17. Jamaica Avenue Parking Lot/Repair and Maintenance
18. Northside Park Building
19. Coastal Highway Project (40th to 62nd)
20. Fire Simulator
21. Fire Headquarters Building
22. Phone System: Installation
23. Highway 113 Dualization Project

Copyright 2016: Lyle Sumek Associates, Inc. Project 1600302 28

 Leaders Guide
2016

FINAL REPORT

Mayor and City Council

Ocean City, Maryland

March 2016

Lyle Sumek Associates, Inc. Phone: (386) 246-6250

9 Flagship Court Fax: (386) 246-6252
Palm Coast, FL 32137-3373 E-mail: sumekassoc@gmail.com
Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Table of Contents

Section 1 Strategic Planning for the Town of Ocean City 1

Section 2 Looking to Ocean Citys Future 3

Section 3 Town of Ocean Citys Plan 2016 2021 113

Section 4 Town of Ocean Citys Action Agenda 2016 136

This report and all materials are copyrighted. This report may be duplicated for distribution to appropriate parties
as needed. No unauthorized duplication is allowed, including for use in training within your organization or for
consulting purposes outside your organization. All requests for duplication must be submitted in writing
Copyright 2016: Lyle Sumek Associates, Inc. Project 160302
Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

SECTION 1

STRATEGIC PLANNING FOR

THE TOWN OF OCEAN CITY

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 1

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

STRATEGIC PLANNING MODEL

Value-based principles that

Destination
describe the preferred future VISION You Have Arrived
in 15 years

Strategic goals that focus

outcome-based objectives Map
and potential actions for PLAN The Right Route
5 years

Focus for one year a work

program: policy agenda for
Itinerary
Mayor and Council, EXECUTION The Right Direction
management agenda for
staff; major projects

Principles that define the

responsibility of Town
Vehicle
government and frame the MISSION The Right Bus
primary services core
service businesses

Personal values that define

Fuel
performance standards and CORE BELIEFS The Right People
expectations for employees

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 2

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

SECTION 2

LOOKING TO OCEAN CITYS FUTURE

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 3

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Success in 2021 means

Mayor Rick Meehan:

1. Model Block Development
2. Coastal Highway Completion
3. Commercial Development at Airport

Dennis Dare:
1. Tax Differential: Resolution
2. Rate 90: Design Completed
3. Baltimore Construction: Design

Tony DeLuca:
1. Dualization of Route 90
2. Tax Differential: Resolution
3. Fence/Lighting on Coastal Highway (entire)

Wayne Hartman:
1. Model Block: Completion
2. New Project: North of 50 Bridge
3. Pier: Downtown for Tall Ships
4. Pier/Water Taxi

Matt James:
1. Dualization of Route 90
2. Tax Differential: Resolution
3. Northside Park Pavilion

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 4

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Mary Knight:
1. Performing Arts Center: Foundation, Naming, Private Annual Funding, Upgraded
Performances
2. Residential Growth Increased Population
3. Capital of Sports: Designation

Lloyd Martin:
1. Dualization of Route 90
2. School after Labor Day
3. Tax Differential: Resolution

Doug Miller:
1. Long-term Financial Plan
2. Growth in 12 Month Residents
3. 1st Class Report

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 5

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Action Priorities for 2016

Mayor Rick Meehan:

1. Convention Center Phase III: Exhibit Space
2. Tax Differential
3. Land Acquisition/Disposal: Direction
4. Schools after Labor Day

Dennis Dare:
1. 94th Street Mall Redevelopment: Town Actions
2. Fire Station 3: Design
3. Caine Woods Neighborhood Improvement (139th to 141st) Gas Lines

Tony DeLuca:
1. Smoking Enforcement
2. Bike Path (62nd to 40th)
3. Next Bus App Development

Wayne Hartman:
1. Tax Differential
2. Land Acquisition and Disposal: Direction
3. Whiteside Facility: Relocation

Matt James:
1. Northside Park Activities
2. Schools after Labor Day
3. Sports Capital Designation

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 6

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Mary Knight:
1. Tax Differential
2. Convention Center Phase III: Exhibit Space
3. IAFF Resolution

Lloyd Martin:
1. Tax Differential
2. Convention Center Phase III: Exhibit Space
3. Downtown Property Purchase

Doug Miller:
1. Budget FY 2017
2. Factors: 12 Month Residents
3. Beach/Boardwalk

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 7

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Strengths Weaknesses
Threats - Opportunities

Strengths
1. Family atmosphere and resort - Top 25 Trip Advisor

2. Beach: clean, safe, free, well maintained, guarded beach patrol, wide area

3. Boardwalk: unique, family friendly, diversity of activity tram use, extremely clean,
successful pedestrian area, year round

4. Tradition for family vacations: multi family generation

5. Cleanliness: every day, cost to keep clean

6. Ability to prepare, respond, and rebound from a weather "disaster": coordinated efforts,
preparation

7. Sport and tournaments camps: variety of types, convenient for visitors and residents,
promotion of activities, value added activities, keeping up with trends

8. Expanding quality, name brand hotel choices: more choices for visitors, recognized brands
with consistent expectations

9. Recreational programs and activities for residents and visitors: variety of activities, caring
staff

10. Municipal services responsive to the community: meeting high expectations by residents,
easy access to services and information, high service level, timely responses

11. Town teamwork: Mayor and City Council, City management and staff

12. Safe community for all: Town investment to public safety, active shooter training, police
presence in community and events, no tolerance of certain behaviors

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 8

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

13. National reputation and positive image: recognition

14. Special events: variety, private events, portfolio events

15. Weather: good is good

16. Excellent infrastructure: well designed and built, need for maintenance

17. Town employees: commitment to the community and service excellence, long-term

18. Bus service: reliable, safe, clean, affordable; well used

19. Location: access from large population centers

20. Versatility: restaurants, activities, hotels

21. Convention Center: flexible space, location, repeat customer 75%; 87% filled

22. Bay: recreation, active sports

23. June: develop future visitors, enjoy the beach, Maryland tradition

24. Local restaurants: unique, quality food

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 9

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Areas for Improvement

1. Some events: [June] Motorized, H2O (disrespect and noise) impact on the police
resources

2. Management and employee succession planning: well positioned to present formal

program; need for training and tools

3. [Fewer family businesses - leaving town and re-locating to West Ocean City]

4. Marketing the "off season" and midweek: need an airport, short vacation duration trend

5. Growing tourism in the "other season"

6. Enforcement of local ordinances: smoking

7. Zip Code: information about visitors

8. More national franchised restaurants

9. Becoming more pedestrian and bicycle friendly community

10. Residents moving out to communities with lower taxes: lower levels of services

11. Deteriorating 94th Street Mall: role of Town government, long-term lease with grocery
store

12. Vacant and blighted commercial areas few: Second Street/Boardwalk

13. Increased littering: alcohol bottles, cigarettes, tents/chairs, etc.

14. Lack of housing options for full time residents

15. Town workforce and labor pool diversity

16. Lack of additional Town organization capacity

17. Increased reliance on part-time employees without benefits

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 10

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Threats to Ocean Citys Future

1. Funding for beach replenishment: Federal funding questionable

2. Harbor dredging the inlet not Ocean Citys responsibility

3. Decreased year round population perception, single family homes replaced by multi
family dwelling units

4. Hotel development in West Ocean City providing infrastructure and services at no costs

5. AIRBNB

6. Low taxes in Delaware no or lower services

7. Development of West Ocean City: potential future development

8. "Free: municipal services in West Ocean City

9. Tax differential

10. Sea level rise/dune reconstruction

11. Competition from other tourist destinations

12. Major storm or weather events

13. Employee retirements and loss of institutional knowledge

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 11

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Opportunities for the Ocean Citys Future

1. Bayside development and activities

2. Performing Arts Center: expanded programming and activities

3. [State financial aid to Ocean City]

4. Sustainable Maryland certification

5. Model Block

6. Inner harbor with outside dining

7. Attracting younger families to move to Ocean City

8. Expanded tourist markets

9. Redevelopment of oceanfront

10. Downtown: vision and actions

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 12

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Top 15
Priorities for 2016

EXECUTIVE PERSPECTIVE
1. Budget: Services and Property Tax
2. Comprehensive Plan: Update
3. Comprehensive Parks and Recreation Plan
4. All Hazard Mitigation Plan
5. Model Block Development
6. Beach Replenishment
7. Seasonal Employment: Hiring, Salaries, Benefits, Housing
8. Bond Package: Preparation
9. Public Works Campus: Design
10. Northside Park Building Improvements
11. MDOT Advocacy
A) Highway 50 Bridge
B) Dualization of Route 90
C) Coastal Highway Medians
12. Sport Marketing: Expansion
13. IT Network Backbone
14. Convention Center Phase III Exhibit Space
15. Street Paving: Service Level and Funding (Paving Alleys, Storm
Drainage, ADA Compliance)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 13

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Actions Ideas for 2016
Mayor and City Council

1. Schools after Labor Day Legislation

2. Tax Differential: County Study, Town Next Steps

3. Designated Smoking: Enforcement Program

4. Convention Center Phase III - Exhibit Area

5. Sports Marketing Program: Expansion

6. "Maryland's Sports Capital": Designation

7. Canal Dredging: Phase 2 - Funding

8. Comprehensive Parks and Recreation Plan: Development

9. Northside Park Upgrade Projects: Completion and Funding

10. Dualization of Route 90: Advocacy

11. Highway 113 Dualization: Completion (2018)

12. Inlet Dredging: Advocacy, Funding

13. Street Performers: Task Force Report with Recommendations, Direction, Town Steps

14. Performing Arts Center: Upgraded and Expanded Programs/Performances

15. Beach Concert/Concert Series: Development

16. Town Land Acquisition/Disposal: Report, Direction, Town Actions

17. Comprehensive Plan: Update

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 14

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

18. Motorized Events: Evaluation Report, Goals/Desired Outcomes, Direction, Town Actions

19. Route 50 Draw Bridge: Advocacy

20. Trailer Parking: Next Steps

21. Model Block: Property Acquisition (2), Temporary Parking, RFP for Development

22. Planning and Zoning: Re-Evaluation Report, Direction, Actions

23. Bus App: Development

24. Workforce Development: Goals, Programs, Funding, Direction

25. Equipment and Labor Guidelines

26. Winterfest 2016: Upgrade

27. Downtown Water Tank: Construction, Painting

28. City Manager Report: Six Months/One Year

29. Transit Center Relocation: Evaluation Report, Direction, Location

30. St. Louis Avenue Phase III: Completion

31. Urban Skate Park/Recreational Skate Park: Direction

32. Downtown Park: Direction

33. Pier on Bayside: Direction

34. Water Taxi (from Park and Ride)

35. Water Access Bayside

36. Boat Ramp Project: Completion

37. Dunes Restoration: Direction, Projects, Direction, Funding

38. Labor Negotiations: IAFF Contract

39. Long-term Financial Plan: Operating/Capital Expenditures Projections/Revenue

Projections

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 15

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

40. Parking Meters/Parking Passes for Residents: Evaluation Report, Direction

41. Street Paving: Service Level, Funding

42. Radio System: Status, Direction

43. Airport: Evaluation Report with Options, Direction, Water and Sewer Services

44. 9-1-1 Answering: Evaluation

45. License Plate Readers; Direction, Funding

46. R-1A Zoning: Review

47. Bike Lanes: Direction

48. Signature Event/Series for the Performing Arts Center: Development

49. Performing Arts Center: Naming Rights, Sign(s)

50. Short Term Rentals in Neighborhoods: Evaluation Report with Options, Direction, Town
Actions

51. New Christmas Tree

52. Events Sponsorships: Marketing, Commitments

53. Sports Fields Development

54. Indoor Sports Facility: Feasibility Study, Direction, Town Role/Participation

55. Coastal Highway (62nd to 40th) Project: Completion

56. Coastal Highway (Entire Length): Direction

57. Adopt-a-Beach Program: Development

58. Sustainable Maryland Certification: Designation

59. Green Action Plan: Update Report, Direction, Actions

60. Fire Management and Staffing: Evaluation Report with Recommendations, Direction

61. Police Staffing Levels: Evaluation Report with Options, Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 16

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

62. Town Action Plan for H20 Event: Development

63. Budget Reduction Plan (by department): Development, Direction

64. City Organization Structure: Review, Report with Recommendations, Direction on

Reorganization

65. Residential Development Regulations: Review, Refinements

66. Amphitheater at Northside Park: Feasibility Study, Location/Layout, Operations and

Maintenance, Funding

67. City Hall/ All City Facilities Security: Update, Direction

68. 94th Street Mall Redevelopment: Evaluation, Town Role

69. Permit Process: Evaluation Report with Recommendations, Direction, Town Actions

70. Tax Rate: Direction

71. Alternative Revenue Sources: Study, Direction

72. North Baltimore to 15th Redevelopment; Plan. Direction, Town Actions, Funding

73. Caine Woods Neighborhood Redesign

74. Natural Gas Development

75. Fire Station 3: Design, Staffing

76. Citizen Survey: Scope, Proposal, Direction, Funding

77. Fire Headquarters Project; Completion

78. Recovery Plan: Review/Update

79. Special Events (north): Development

80. "Tried" Events: Revitalization Plan

81. Public Works Facility

82. Resorts Competitive Analysis: Report with Findings and Recommendations

83. Airport Commercial and Industrial Development: Plan, Direction, Actions

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 17

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Realities for Cities: Trends

1. RETAIL MARKET CHANGING

Internet Sales: Growing
Local Businesses: Internet Sales
Smaller Space/Building Too Much Zoning

2. SENIORS WITH NEEDS

Memory Loss
Auxiliary Dwelling
Senior Housing: Cost, Service Requests

3. CYBER ATTACKS
Major Incident
City Attack Access to Information
Security Protection: Costs

4. NEGATIVE ENVIRONMENT FOR PUBLIC SAFETY

Events
Community
Employment

5. VARIABLE HOUSING MARKET

Building Slow Recovery
Home Loans Difficulty
Product Availability

6. CHANGING HOUSING TRENDS

Rental Market: Increase
Short Term Rentals
Urban Housing

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 18

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

7. NEGATIVE SOCIAL MEDIA

Personal Attacks
Misinformation
Shaping Message and Response

8. CLIMATE CHANGE
More Storm Events
Shorter, Severe Winters
Impact: City Facilities and Infrastructure Costs of Maintenance, Repairs

9. COSTS OF PROJECTS: HIGHER BIDS

Fewer Contractors
Increased Material Costs
Less Capacity

10. CHANGING WORKFORCE

Expectations of Work
Attitude, Standards, Actions
Neglected Public Employment Opportunities

11. FUTURE MANAGEMENT AND EMPLOYEES; ELECTED

LEADERS
Older Workforce
Next Generation: Preparation
Limited Pool of Candidates

12. FINANCIAL SELF SUFFICIENCY

Actions by Federal and State Government
Fewer Grants with More Requirements
Limited Revenue Options

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 19

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Our New Reality

1. Increasing difficulty in hiring seasonal workforce

2. Desire for instant: response, information, service

3. E-mailed service requests growth

4. Increasing service demands and special events

5. Increasing trash/litter on the beach glass bottles, tents, chairs

6. Few grants and more requirements

7. Great tourist season

8. Organization near or at capacity

9. Backlog on maintenance projects needing attention

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 20

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Looking to Ocean Citys Future

Departmental View

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 21

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: City Clerk

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Tax differential for Ocean City residents

Establishing a renowned Performing Arts Center

Maintaining affordable vacations for middle-class families

Increasing number of private/special events and increased demand on limited staff,

particularly public works and police.

Substantial number of long-term employees retiring.

Need for more public parking

Beach erosion and replenishment funding.

Town-wide records management, preserving permanent records and disposing of non-

permanent records, based on the MD State Archives and the Records Management
Division of the Department of General Services, and scanning to allow public online
access.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 22

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: City Clerk

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Collecting completed Financial Disclosure forms and coordinating review with Ethics
Commission

2 Coordination of documentation for upcoming Mayor and Council meeting agendas

3 Finalizing contracts with north-end beach equipment franchisees

4 Preparing for April budget presentation to the Mayor and Council

5 Preparing for 2016 Election

6 Continued training on new Council Chamber AV equipment

7 Preparing instruction manual for City Hall front desk duties

8 Considering setup concerning relocation of front desk to center of lobby area

9 Considering document and process changes for proposed street performer policy
revisions

10 Communicating with Maryland Municipal Clerk Association about MD State Archives

course on records retention; reviewing Towns current records retention policy

11 Updating/improving information on Clerk webpage

12 Passport acceptance agent re-certifications

13 Continued and increased collaboration of administrative duties between office of the

mayor, clerk and city manager

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 23

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: City Clerk

Please list issues or projects that you would like for the town to address this next year 2016.

1 The Mayor and Council voted not to merge the municipal election ballot with the general
election ballot; therefore, it is important to research, evaluate and consider funding for
new voting machines.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 24

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: City Manager - Grants

From your departments perspective, what are the major challenges facing the town over the next 5 years?

Efforts to identify and successfully capture Federal & State grant funds, while trying to
supplement the Citys capital and operational budgets.

Continue to meet the ever increasing demand for Federal & State agencies to comply
with program regulations and reporting requirements.

Absolute need to achieve clear grant audit findings.

Maintaining positive communications and personal relationships with our grant funders
at the Federal, State and Local levels.

On-going efforts to improve relationships with Worcester County government to insure

grant funding in lieu of a tax differential solutions.

Continued underfunding of the States Program Open Space is prohibiting the Citys
efforts to upgrade our playgrounds and parks system.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 25

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MANAGEMENT IN PROGRESS 2016

PROJECTS AND ISSUES
Ocean City, Maryland
February 2016

DEPARTMENT: City Manager - Grants

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Beach playground equipment secure required Community Parks & Playgrounds grant
funding.

2 Expand technology for law enforcement to include grant funding for body cameras.

3 Outfall Check-Valve project to be implemented upon receipt of grant funding from the
Hazard Mitigation Grant Program (HMGP). Fourteen (14) bayside outfall pipes to be
modified and outfitted with inline check valves to reduce flooding in the Downtown
area from the Inlet to 4th Street.

4 Hazard Mitigation Plan update. Grant funded comprehensive review and update of the
Citys plan is underway.

5 Maryland Smart Energy Community project. City to receive grant funding to implement
reduction goals for energy efficiency and renewable energy polices

6 Elevation of house at 417 Bering Road funded by Hazard Mitigation Grant Program
(HMGP). Structure being elevated to reduce repetitive losses from coastal flooding.

7 License Plate Reader to be installed at 141st Street to aid the Police Department with
technology to gather intelligence of stolen vehicles and identify wanted felons. Project
funded by a $124,635 grant provided by the Governors Office of Crime Control &
Prevention.

8 Training & Exercise continue Federal & State funding makes it possible for our
Emergency Management and First Responder personnel to participate in Incident
Command, Continuation of Operations (COOP), and EPA related training and
workshops.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 26

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

INITIATIVES 2016:
SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: City Manager - Grants

Please list issues or projects that you would like for the town to address this next year 2016.

1 Allocation of all casino revenue to street and alley upgrades.

2 Explore the establishment of a telecommuting policy for designated City personnel.

3 Continue to move forward with the redevelopment of the Downtown recreational

complex at 3rd Street. Approaching 10 years since a consultant was hired to develop
plans for the Bayside Park.

4 800 MHz radio system stand alone of join the States 700 MHz system

5 Maryland Smart Energy Community commitment to voluntarily adopt energy polices

to improving energy efficiency and renewable energy.

6 Participation in Sustainable Maryland certification program to go green, control

costs and save money.

7 Beach playground equipment apply for FY 2017 Community Parks & Playground
funding.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 27

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES 2015

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office-Internal Audit

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Revenues. Even though our revenues seem to be increasing every year, so do our
expenses. Eventually, we are going to have to start finding innovative revenue streams
or finding ways to decrease expenses.

Advertising. We have got to keep the tourist coming that still come and encourage new
visitors to stay with us. We need tourists to increase revenues.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 28

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS 2016

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office-Internal Audit

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 New Phone System. Implementation will begin this Spring 2016 and continue into Fall
2016. This will also include internet and cable TV. My participation is to work with
our current billing and phone inventory to assist with the transition to the new system.

2 Non-moving Violations Program. The Complus ticketing system will need to be rebid
this fall with the current contract expiring January 2017.

3 Scanning of Plumbing Documentation.

4 Continue to monitor homestead tax credits as property values begin to rise.

5 Continue to review payroll and accounts payable.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 29

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office-Internal Audit

Please list issues or projects that you would like for the town to address this next year 2016.

1 Employee Handbook.
Would like to assist Human Resources to revise our employee handbook that is 11 years
old.

2 Accounts Payable.
Would like to see us do more electronic filing of invoices. It would be nice to be able to
look up an expense in general ledger and be able to access a scanned copy of the invoice.

3 Time Keeping System.

Would like to see a more modern method of time keepingperhaps through PC sign-on
or kiosks.

Comcast Contract.
Would like to work on the committee for the renewal of our franchise agreement with
Comcast

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 30

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Communications Manager

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Continuing to provide first class communications to our residents and visitors with a staff
of only two people.

Growing demands of incident related public information (including fires, drownings,

rescues, and police related incidents) which are extremely demanding.

Managing VMS/Electronic signs in a more universal and effective manner.

Providing open and effective communication with an audience that is not only local, but
regional, national and internationaland changes on a weekly basis.

Continuing to evolve the crisis communication team (and internal PIO Network)

Maintaining positive press coverage during sometimes uncontrollable social media

movements.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 31

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Communications Manager

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Creating the 2016 Community Calendar & Spring Newsletter.

2 Continuing recruitment efforts with the OCPD and OCFD.

3 Developing a town Media Policy & Crisis Communication Plan.

4 Redesigning the employee website.

5 Working with Training Coordinator to implement media training for supervisors in 2016.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 32

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Communications Manager

Please list issues or projects that you would like for the town to address this next year 2014.

1 As communication demands grow, as does the power of media and social media, I
believe its important to determine how we see our communication efforts evolving. To
maintain a strong and powerful social media presence, along with professional marketing
products (outside of tourism), demands and timely and accurate crisis communication, I
believe we should consider expanding our communications office. Like many
municipalities, I believe Ocean City could greatly benefit from an expanded
communications department or division to work to serve the needs of our various
departments and the citizens we serve.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 33

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Risk Management

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 34

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Risk Management

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

10

11

12

13

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 35

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: City Managers Office Risk Management

Please list issues or projects that you would like for the town to address this next year 2014.

10

11

12

13

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 36

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Roland E. Powell Convention Center

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Maintaining excellent year round service with a fluctuating part-time work force due to
limiting all temporary/part time employees to 1559 hours

Will an increase in funding to increase work force for Phase III funding

No incentives for 1559 employees to return back to work after lay-off, creating more
training and training costs

Freight Elevator (original 1970) parts are becoming obsolete.

Freight Elevator not reliable over last several years creating service to our clients issues

Fire Alarm system becoming outdated

Lack of parking during large and multiple events. At times, not able to utilize the entire
building due to lack of parking

Technology always changing. Example: WIFI & equipment

Energy saving due to weather

With an impending Phase III, keeping existing clients happy during renovations

Juggling HVAC, Escalator, elevators repair costs while juggling a budget without
increasing operational deficit.

Maintaining excellent customer service during a status quo budget

Non funding of step increases to non-union employees

Phase III pending

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 37

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Filling in the holes in our booking schedule due to groups leaving due to technology and
their own budget constraints.

Booking new events into new space (Phase III)

No international airport, which would increase bookings in the Convention Center

While increasing events will the Town of Ocean Citys infrastructure handle the increase
in traffic, parking and services.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 38

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Roland E. Powell Convention Center

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Sound and Light in the Performing Art Center

2 Phase III pending

3 Replacing all window blinds in the Bay Front Ballroom

4 Cooling Tower issues

5 Renovation of all Bathrooms. Last Renovation 1997

6 Renovations to large freight elevator

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 39

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Roland E. Powell Convention Center

Please list issues or projects that you would like for the town to address this next year 2014.

1 Accessing storm damage

2 Repairing Storm damage

3 Repair and/or replace Cooling Tower/HVAC

4 Fire alarm upgrades

5 Replacing all window blinds in the Bay Front Ballroom

6 Renovation of all Bathrooms

7 Working with promoters to book talent in the Performing Arts Center

8 Install additional sound and light in Performing Arts Center

9 Complete all back of the house areas

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 40

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2015

DEPARTMENT: Emergency Services Department

From your departments perspective, what are the major challenges facing the town over the next 5 years?

Ocean City government completed a compensation and job classification study. The
results were released and resulted in a two percent cost of living adjustment for all
employees. This is the first cost of living adjustment in six years and employee moral
remains an issue.

Technology changes and implementations continues to challenge a division of two

employees.

Budget restrictions and policies result in a lack of proper training and travel for staff
needing updated exposure and education on advanced technology.

Additional mission growth and responsibilities endanger the quality of services provided.

Factory support of legacy technology and equipment nearing end-of-life.

The Department of Emergency Services continues to operate as a secondary Public

Safety Answering Point (PSAP) for 911 calls. This means that we are dependent on
Worcester County Central Dispatch for answering any initial call received through
dialing 911. After Worcester Central answers the initial call it is routed to our
Communications Center for processing and dispatching. At present we are attempting to
work within this system as prescribed by the State of Maryland. It would be a prudent
and fiscally beneficial decision to pursue the option (through legislation) for our
Communications Center to become the primary initial answering point for 911 calls
within the Town of Ocean City.

Increased technological advances have created an environment that is difficult to

manage. The following needs to be implemented, monitored, managed, and operated:
social media outlets, new and additional radio technology, computer aided dispatch and
records management modules, new and additional software packages. These emerging
technologies and the expectation of personnel to have knowledge of every facet of these
technologies has increased stress on personnel.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 41

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Lack of tourist knowledge of Ocean City addressing concerns. We have issues when
visitors to the Town are in need of a public safety response but are not able to provide an
adequate address for their location. Many, if not most of our calls, are from cell phones
that do not provide a specific address for the caller.

There has been an increase in call volume with limited increase in requested personnel.
Over the last ten years staff numbers for the Police Department and Fire Department
have increased significantly resulting in more officers, firefighters and paramedics on the
road for dispatchers to manage. Conversely, Departmental personnel have only increased
by two employees since 2004.

The resorts shoulder seasons are becoming increasingly longer with more special events
requiring more public safety resources. Our seasonal staff usually begins employment
close to the summer season (due to budget constraints and unemployment concerns) and
they depart too early for them to be of assistance with the call volume during the
shoulder seasons.

The Towns 22 year old proprietary Radio Systems factory support for parts, software
and engineering continues to be phased out and will be totally unavailable to support our
system before 2017.

Continue with contractual negotiations with Eastern Communications to upgrade the

existing proprietary radio system and appear before the Mayor and City Council for final
approval for the awarding of the contract.

Continue to support additional missions, special projects and events with the two
Electronic Services personnel.

Allocate additional funding to the 55-15 (Training & Travel) budgetary account for all
necessary training. Furthermore, funding should be included in the annual budget for all
personnel assigned to the Emergency Management Division to annually attend the
National Hurricane Conference. Grant funding awards are limited and these personnel
should receive the most up to date information each year for a coordinated disaster
response and recovery. Attendance, educational modules and personal networking
during this conference is a valuable asset to the community versus the total cost for
attendance.

Continue to provide 24x7x365 emergency response, as well as special events with two
Emergency Management personnel.

Lack of leadership and courage within government to carry out tough decisions.

Citizens lack an understanding of government role, finances and services.

Lack of community unity.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 42

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Improve public perception of government.

Improve community interaction.

Continue to operate the Department understaffed.

Lack of increased funding for training and continuing education.

Succession planning.

Failure in government for departmental unity during times of crisis.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 43

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MANAGEMENT IN PROGRESS 2016

PROJECTS AND ISSUES
Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Approve and fund an increase in departmental staff.

2 Allocate additional funding to the 55-15 (Training & Travel) budgetary account for
additional staff training. Furthermore, funding should be included in the annual budget
for all personnel assigned to the Emergency Management Division to annually attend the
National Hurricane Conference. Grant funding awards are limited and these personnel
should receive the most up to date information each year for a coordinated disaster
response and recovery. Attendance, educational modules and personal networking
during this conference is a valuable asset to the community versus the total cost for
attendance.

3 Continued creation and maintenance of our departmental Facebook page along with
development of other departmentally managed social media outlets.
4 Continue to add, modify and refine all Departmental standard operating procedures.
5 Continue to strategize with the Beach Patrol to determine the best course of action for
improved efficiencies and effective operations. Dispatch duties for the 2016 season have
been transferred to the Emergency Services Communications Division located at the
Public Safety Building.
6 Continue with contractual negotiations for radio system replacement.
7 Continue support of legacy system while new replacement technology is installed.
8 Continue the process of writing of the Comprehensive Emergency Operations Recovery
Plan (CEORP).
9 The Town of Ocean City, Maryland is subject to a wide range of natural and manmade
hazards. Hazards have the ability to injure our citizens and visitors, damage businesses,
destroy infrastructure and disrupt government operations. Ocean Citys vulnerability
warrants an all-hazards approach in developing plans, training personnel, and utilizing
resources to prepare for, respond to, and recover from a major emergency.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 44

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

10 Lessons learned and public scrutiny resulting from hurricane disasters in 2005 led the
Federal Emergency Management Agency (FEMA) to restructure its national incident
response guidance. The National Response Framework (NRF) replaced the National
Response Plan (NRP) in early 2008.
11 The updated Framework has focused the attention of emergency management planning
to, among other things, writing Emergency Operations Plans (EOPs) and Emergency
Operations Recovery Plans (EOPRP).
12 The updated Framework has focused the attention of emergency management planning
to, among other things, writing Emergency Operations Plans (EOPs) and Emergency
Operations Recovery Plans (EOPRP).
13 Recovery is a complex and long-term process that involves a range of activities and
many participants. Recovery begins shortly after the disaster event occurs and can
continue for many years. It involves short-term restoration of essential community
functions as well as long-term rebuilding. It incorporates mitigation of hazards as the
restoration and rebuilding take place. The Recovery Plan will be incorporated in our
Comprehensive Emergency Operations Plan (CEOP) and each of our Departments
Continuity of Operations Plans (COOP).
The substance of this Recovery Plan development has mainly to do with how to obtain
financial, organizational, and human resources focused on both short-term and long-term
needs, based on our communitys defined priorities.
The Ocean City Comprehensive Emergency Operations Recovery Plan (OCCEORP) will
identify the Towns emergency planning, organization, and response policies and
procedures for recovery from any disaster. The plan will provide a foundation for
recovery and the integration and coordination with the various departments and divisions
of our government, as well as Federal, State, and private support agencies and
organizations, after any major emergency or disaster.
This plan will be based on the functions and principles of the National Incident
Management System (NIMS), and the Incident Command System (ICS) structure. All
Ocean City governmental departments, agencies, offices, and employees, with affiliation
to emergency operations will serve a primary and/or support role, or multiple roles as
outlined the Recovery Support Functions (RSFs). This will identify responsibilities, as
well as how they will operate and be structured in the Emergency Operations Center
(EOC) during a recovery.
The plan will address how Ocean City will recover from disaster. The responsibilities of
each Department are identified in matrices. The development of the Recovery Support
Functions (RSFs) is to facilitate specific recovery objectives. The plan will provide
coordinating capability in Ocean City to allow each Department, agency/organization to
be more effective in its specific responsibilities through a coordinated effort. Each
Department and support agency/organization must ensure their current Standard
Operating Procedures (SOPs) and Emergency Action Plans (EAPs) are used to
supplement this plan.
Participation by all departments by attending meetings and planning sessions is
imperative for the success of this program, as well as all other collective community
plans.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 45

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

14 Emergency Management must monitor daily the weather forecasts and maintain
awareness to all Town Departments, Operations and events 24 hours a day, 7 days a
week, and 365 days a year with a staff of two.

15 Emergency Management must monitor daily incidents and events throughout the State of
Maryland and the Federal Government, by way of the Maryland Emergency
Management Agency for any impact concerns to the Town of Ocean City, 24 hours a
day, 7 days a week, and 365 days a year with a staff of two.

16 The Department must monitor daily, and respond accordingly as needed to incidents and
events in the Town, to maintain the required situational awareness with the local
jurisdictions, the Maryland Emergency Management Agency, and Federal Government
as required 24 hours a day, 7 days a week, and 365 days a year with a staff of two.

17 The Department creates and supervises the required Incident Action Plans for the Town
of Ocean City as required under the National Incident Management System for the
annual planned events as required, as well as all critical incidents that impact the Town
that may require coordination. Conduct the required planning meetings and training
sessions with the Departments and allied agencies for various planned events.

18 Approve, purchase and coordinate the replacement Alarm System Receiver and
Interface.

19 Allocate additional funding to the 55-15 (Training & Travel) budgetary account for
additional staff training.

20 Contract and begin planning installation of radio system upgrades / replacement.

21 Continue to improve training programs and the opportunity to attend training sessions
and conferences.

22 Coordinate the renovation of the Communications Center.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 46

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department

Please list issues or projects that you would like for the town to address this next year 2016.

1 Please see major challenges and projects and issues.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 47

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department Beach Patrol

From your departments perspective, what are the major challenges facing the town over the next 5 years?

Continue to maintain a safe and secure beach and water environment for all visitors and
residents.

Provide competitive salaries considering that 85% of all employees are re-locating to
work in Ocean City.

Compensate available staff at levels that encourages them to return during critical
coverage times.

Reinstate a critical coverage differential compensation program.

Continue to recruit quality employees to fill entry-level positions.

Prepare individuals to take on leadership and management roles.

Fill an unusual large number of leadership positions due to an extremely high turnover
rate at critical leadership positions.

Maintain a positive public image in all forms of media.

Provide an effective educational outreach program including Junior Beach Patrol, weekly
news articles, safety seminars, community events and day camps.

Retain quality employees when opportunities for promotion are limited

Develop a plan to place 4x4 vehicles on a permanent rotation with all in-coming vehicles
coming from a single driver source.

Develop a plan to address the need for affordable, adequate housing for seasonal
employees

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 48

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MANAGEMENT IN PROGRESS 2016

PROJECTS AND ISSUES
Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department Beach Patrol

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Prepare for Beach Patrol Strategic Planning Weekend (over 13 years).

2 Collect preliminary staff availability data using a WEB 2.0 tool for the summer of 2016.

3 Prepare updated documents to mail to all returning and new employees.

4 Recruit candidates to take our PEPSE in preparation for 2016 season.

5 Conduct off-site Pre-Employment Physical Skills Evaluations.

6 Complete summative evaluations for all JBPAIs, SBFs, and SRTs.

7 Publish and distribute the spring newsletter along with employee paperwork in
preparation for hiring seasonal staff.

8 Prepare a budget that fully meets the needs of the Beach Patrol and allows us to execute
our mission to the highest possible standards.

9 Create rubrics to assist with assessing employee performance

10 Complete a comprehensive policy and procedures manual.

11 Update the SRT training manual to reflect changes in policy and procedures.

12 Create SBF training manual.

13 Conduct interviews for SBF and fill all available positions by April 15th.

14 Conduct tests and interviews for JBPAIs and fill all available positions by April 15th.

15 Complete a comprehensive inventory of all Beach Patrol assets, equipment and supplies.

16 Prepare all vehicles by the 2nd week in May.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 49

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

17 Purchase replacement personal watercraft (PWC) and have prepared for service.

18 Purchase three replacement ATVs and have outfitted and prepared for service.

19 Provide beach safety presentations and staff safety booths when requested.

20 Provide a safe beach environment each season.

21 Serve as ambassadors for the Town of Ocean City.

22 Prepare the OCBP satellite offices at 27th, 66th and 130th streets for the season.

23 Continue to encourage participation on our regional and national competition teams.

24 Maintain floating Rescue Craft dock at USCG Station Ocean City for rapid deployment.

25 Maintain partnerships with agencies such as USCG, MSP Aviation, Maryland Natural
Resources Police and National Aquarium.

26 Pursue inter-departmental cooperation and training opportunities that will benefit all
departments.

27 Order replacement and consumable equipment, supplies and uniforms for the upcoming
season (quotes, PO requests, ordering, receiving, inventorying).

28 Maintain a well-equipped inventory of stands for deployment.

29 Continue to staff Surf Rescue Academy with highly skilled instructors.

30 Host a Junior Beach Patrol planning weekend with instructors for the 2016 camps.

31 Complete planning for Surf Rescue Academies with newly promoted Sergeants and
instructors to maintain the quality and consistency of the program.

32 Test, qualify and Hire 30 additional SRTs for the 2016 season.

33 Fill vacant positions at the Sergeant Rank ASAP with highly qualified and competent
leaders.

34 Fill open Crew Chief positions created by the promotions to Sergeant and attrition by
May 8, 2016.

35 Fill 17 Assistant Crew Chief training positions by May 8, 2016.

36 Locate and establish a storage area in the south end of Ocean City to support on the
beach activities and water marks.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 50

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

INITIATIVES 2016:
SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Emergency Services Department Beach Patrol

Please list issues or projects that you would like for the town to address this next year 2016.

1 Institute a critical coverage pay differential for the period between the 3rd week in
August through the Sunday of Sun Fest to help more our staff meet the expenses of
working at this critical time of our season.

2 Re-establish pay increases to encourage Surf Rescue Technicians who return each year.

3 Re-classify Beach Patrol positions on the City Wide position list to allow salaries to
become competitive and in line with the Job duties.

4 Establish reserved parking spaces on each ocean block for the Beach Patrol personnel
on duty (9:00 6:00).

Upgrade our network connectivity at 27th and 130th street locations.

5
Implement a standard vehicle replacement rotation, assuring that we will have
appropriate vehicles to replace OCBP vehicles at end of life.
6
Have employees who have worked 10 or more years recognized by the Town.
7
Storage solutions to accommodate equipment after our move to the new Headquarters
with 50% less storage space.

8 Complete equipping the New Headquarters with items not included during construction.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 51

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Engineering Dept.

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Funding for road and storm drain infrastructure maintenance.

Potential loss of Federal funding for beach replenishment

Climate change leading to increased storm frequency and severity

Technology demands

Continued Status quo budgets

Property owners dropping flood insurance.

Increased security requirements: cost and loss of public access.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 52

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Engineering Dept

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Fire Headquarters, Construction to begin Feb 22, complete by September 30, 2016

2 Boat ramp, all permits finally received, bid this spring and begin construction summer
with new ramp open for 2017.

3 Convention Center Phase 3 marketing and feasibility study in progress

4 Coastal Hwy Pedestrian Safety Improvements, SHA plans to install median

improvements as early as fall 2017

5 Canal dredge phase 3 in progress, complete for spring 2016. Begin phase 4 in fall 2016
and begin design and permitting for phases 5-9.

6 City Hall Security plans and upgrades, front entrance work completed. Work with
consultant for building wide plan.

7 Northside Park East Gym floor and bleachers. Bid awarded, work to begin in March
2016 Complete by end of April.

8 Beach storm repairs in progress, dune restored by summer 2016

9 Whiteside relocation: Working with DPW on design options for a new downtown tram
storage and maintenance facility.

10 Assisting Public Works with street paving projects and related improvements

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 53

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Engineering Dept.

Please list issues or projects that you would like for the town to address this next year 2016.

1 Provide support and continuity to successfully complete all the initiatives and projects
previously identified in earlier plans and now in progress.

2 Continue to fund street paving and storm drain repairs

3 Fire Station 3 replacement planning and funding.

4 Sidewalk master plan. Inventory all city sidewalks note ADA deficiencies, obstructions,
condition and prioritize areas for improvements including widening.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 54

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Ocean City Fire Department

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Staffing of Fire/EMS Division with the impacts of the ACA and competing jurisdictions.

Temporary relocation from Headquarters

New CBA rollout

New Leadership within the OCVFC

Attracting Part-Time Providers to augment our Full-Time staff

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 55

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Ocean City Fire Department

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

Headquarters Renovation

Continued advancement toward NFPA 1720 compliance

Simulation Lab training rollout

Complete review and update of S.O.G.s and policies

Station 3 relocation feasibility

New CBA rollout

Fire Response Workgroup

Accountability Policy review and update

Live-In Program

Volunteer Duty Crews

Cadet Program

Fireboat Operations & Training

Special Events

Budget Oversight

Labor Management

Paramedic Foundation

Purchasing

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 56

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

West Ocean City EMS Service Study

EMS Operations

Medical QA/QI

Part-Time Evaluations

FTO Program

Fire Equipment/Maintenance

SCBA

Hose Testing

Gas Monitoring

PASS Tags

Water Rescue Swimmers

Dive Team

Medical Equipment/Maintenance

AED Program

Uniforms/Gear

Medical Inventory

IT Liaison

Buildings

Medical Billing

Schedule

Hiring/New Hires

Training

Health & Safety

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 57

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ISO Program

MFRT/MIEMSS Representative

Officer Development/Succession Planning

Awards/Commendations

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 58

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Ocean City Fire Department

Please list issues or projects that you would like for the town to address this next year 2016.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 59

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Human Resources

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Manpower / Succession Planning

Collective Bargaining

Complex and time-intensive Federal and State compliance requirements

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 60

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Human Resources

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Collective bargaining

2 Policy revisions

3 Succession planning

4 Supervisory training

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 61

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Human Resources

Please list issues or projects that you would like for the town to address this next year 2016.

1 City wide succession planning

2 Performance management improvements

3 Compliance reporting systems support

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 62

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Information Technology

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Status Quo Budget

Off Site Backup

Aging City Wide Wireless Infrastructure

Disaster Recovery/Off Site Replication

Aging Switches at Satellite Locations

Site Bandwidth Limitations

Training (End Users and IT Staff)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 63

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Information Technology

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Phone System Upgrade

2 Access Layer Switch Replacement

3 Network Maryland Circuit Upgrade

4 Policy Migrations and Circuit Decommissions

5 10GB Switching Upgrades (VDI Cluster)

6 Firewall Replacement

7 Security Assessment and Remediation Action

8 Citrix Upgrade

9 Camera Surveillance System Enhancements

10 Internet Circuit Upgrade

11 Click 2 Gov Utility Billing Web Portal

12 City Newsletter Address Clean Up

13 Netmotion Mobility Upgrade

14 Printer/Copier Study

15 Scala server\software upgrade, which includes replacement hardware

16 Ungerboeck server move and upgrade

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 64

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

17 Desktop Replacements & SSD Replacements

18 Arbitrator Server Upgrade

19 Imprivata Upgrade (waiting on NetMotion upgrade)

20 Wastewater scanning project(RFP)

21 Riskmaster software replacement (RFP)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 65

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Information Technology

Please list issues or projects that you would like for the town to address this next year 2016.

1 Disaster Recovery Plan

2 Off Site Backup

3 Fiber Connectivity

4 Status Quo Budget

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 66

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Planning/Community Development

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Providing a service level consistent with a continued steady pace of public and private
investment in the community that maintains the tourism based economy

Review and update plans, development standards and regulations to manage the
protection of established year-round residential neighborhoods, commercial districts and
essential elements of community identity (beach, boardwalk, amusements, etc.)

Encourage redevelopment which supports and enhances community identity and does not
exceed capacity of public services and infrastructure

Long term federal programs which require active participation and response at the local
community level

Area plans to encourage redevelopment, workforce housing, adequate parking, and flood
protection for downtown, midtown and uptown areas.

Access corridors and gateway entrance plans to address Worcester County development
along the Route 50 corridor, possible realignment of the Route 50 bridge, and widening
of the Route 90 corridor to replace lost capacity and to improve evacuation route

Succession Planning for senior staff with over 25 years experience

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 67

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Planning/Community Development

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 6 year update to Comprehensive Plan Planning and Zoning Commission review of

chapter by chapter revisions with staff support, joint work session with MCC on March
9th to discuss priorities for Plan Update, target for public hearings over the summer with
PZC recommendation to MCC by August, notice to MDP for State review in
September, adoption by end of 2016

2 National Flood Insurance Program Community Rating System 5 year cycle review
initiated January 28th, additional materials requested by March 11th prior to scoring,
target for review by FEMA in Aug/Sept cycle with any change in policy discounts by
early 2017, Community Assistance Visit scheduled on March 8th to review compliance
with NFIP minimum standards (Kevin Wagner and FEMA representative will meet with
Kevin Brown)

3 Building Permits/Development Review Process continued efforts to improve permit

review process and customer service with new Click2Gov web tool for online permits
in use effective February 9th, planned update to P/CD website with step by step
instructions, coordination with FM and ENG departments to address review
process/procedures

4 PRESS Committee Rental Housing Seminar scheduled for April 12th, preparing
policy and procedure memo for review with MCC, implementing new rental license
application for R-1 single family, list of mandatory inspections prior to license renewal
for repeated violations of overcrowding or safe housing issues

5 FEMA Flood Insurance Rate Map Community request or support for

comprehensive letter of map revision for approximately 15 oceanfront buildings which
may be incorrectly mapped within the VE high risk flood zone, coordinate with ENG
and CM to request meeting with senior FEMA officials

6 Non-Conforming Signs 10-year sunset provision in Zoning Ordinance Sec. 110-

865.25 requires that all non-conforming signs in the Upper Downtown Design Overlay
District will be removed, replaced, reconstructed in conformance with by June 5, 2016,
need to schedule review of staff report with MCC

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 68

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

7 5 year update to Hazard Mitigation Plan grant funded consultant presents first draft
chapters for workshop with City Departments on March 8th, target for complete plan
with MCC approval by Aug/Sept 2016 for submission to MEMA/FEMA

8 Regional Partnerships - Assateague Island National Seashore GMP Review and

provide comments on the draft General Management Plan before May 1, 2016, meet
with NPS leadership to discuss possible changes to strengthen the north end
management strategies in the preferred alternative, Worcester County TMDL Watershed
Management Plan participate in water quality management planning,

9 Staff training and certifications continuing education to maintain and add

certifications, cross training, enhanced computer skills training

10 Document scanning and file management reducing backlog of file scanning to

Laserfische

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 69

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Planning/Community Development

Please list issues or projects that you would like for the town to address this next year 2016.

1 Adoption of the 2015 Building Code

2 Completion of the Comprehensive Plan update and integration of CP recommendations

with Strategic Plan priorities

3 Begin process of preparing area plans for potential redevelopment, prepare and adopt
redevelopment performance standards or guidelines in partnership with OCDC for use
city-wide

4 Expand use of the GIS database to support new initiatives and projects

5 Provide responsive, efficient and experienced development review and permitting

services

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 70

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Police Department

From your departments perspective, what are the major challenges facing the town over the next 5 years?

Personnel Management
This includes the recruitment, testing, selection, training, and retention of a full-time and
temporary work force, keeping in mind our ability to address diversity and generational
differences at all levels and properly forecasting a succession plan for those reaching
retirement.
Fiscal and budgetary concerns including, a flat municipal budget, reduced grant
opportunities at the Federal, State and Local levels, increasingly unfunded mandates and
bargaining unit contract negotiations.
Dramatic increase in heroin use and abuse in Ocean City and surrounding jurisdictions.
Boardwalk enforcement issues 1st Amendment, drug paraphernalia, intellectual
property, family image.
Increased demand for services related to Special Events increased frequency, changing
character, higher profile, shoulder season, future Convention Center expansion(s),
contracting with allied agencies for mutual aid assistance and associated costs.

Funding and staffing of Specialty Units.

Utilization, expansion and maintenance of technology.
Safety issues associated with Coastal Highway pedestrian, cyclist.
All Hazards Preparedness - target hardening physical and human resources against
natural and man-made negative incidents.
Manpower constraints caused by decreased number of seasonal officers. Increasing
use of civilian personnel for non-enforcement duties.
Succession Planning
Decriminalization of Marijuana and the resulting changes to narcotics investigation
and enforcement strategy.
Increased use of allied partners for enforcement during special events.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 71

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Police Department

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Refitting Specialty Units due to attrition Candidates are being interviewed, trained and
assigned to the Traffic Safety Unit, Mounted Unit, and K-9 Unit to fill positions vacated
through retirements and attrition.

2 Video production for marketing and branding campaign.

3 Continual hiring of both sworn and civilian personnel to fill vacant positions.

4 Continued review and update of the Departments Policy manuals.

5 Expansion of comprehensive public safety camera program for use throughout the
Town, including feed from private IP cameras.

6 Utilization of civilian staff in operational functions.

7 Creation of electronic personnel and training files.

8 On-line reporting of incidents by citizens through RMS and Police to Citizen (P2C)
computer systems.

9 Specification and implementation of new radio and phone systems.

10 Installation of LPR camera system in North Ocean City.

11 Development of a Strategic Drug Action Plan to address the prevalence of opioid drugs
and the increased danger they pose to the community.

12 Training initiatives include Active Shooter, Law Enforcement Emergency Medical Care
(LEEMC), and Crisis Intervention Team (CIT)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 72

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Police Department

Please list issues or projects that you would like for the town to address this next year 2016.

1 Continued Utilization of Civilian Staff in Operational Functions.

2 Expansion of Reserve Officer Program to include exemption to hour limitation of

Affordable Health Care Act.

3 Continue to reduce dependency on seasonal workforce.

4 Locating a funding source for additional stationary License Plate Recognition (L.P.R.)
programs.

5 Expansion and renovation of police facilities to include, PSB maintenance, police

mountain bike storage, climate control to prevent rusting, C.O.O.P., employee parking,
records management (laser fiche).

6 Traffic engineering to enhance Coastal Highway safety issues.

7 Electronic Reporting Several non-criminal incidents are being considered for online
reporting through the Police to Citizen (P2C) module available on the Police
Departments website.

8 Funding unfunded governmental mandates Special Events.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 73

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works Administration

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

The ability to continue maintaining core essential services while facing limited tax
revenues and limited alternative revenue streams

Image Vs. Perception: What does this Town want to be known for when viewed in the
eyes and thoughts of potential, and historical, visitors? Will this create repeat customers
or will the overall seasonal population shift elsewhere?

What will be the New Normal: As the Country recovers from the recession, and as the
Town reaches a point where it may wish to consider adding back services that were cut
from 2008 to date, what will be the decision making process to assess whether it is
prudent to add back or not?

Will we continue to trend towards additional outsourcing of services and what specific
areas/issues/tasks may be considered off limits relative to outsourcing.

With the assumption that revenue sources will continue to be limited, the overall issue of
services being provided to West Ocean City AND the overall issue of a Tax Differential
with the County will need to be resolved or we will be faced with limiting the services
that may be demanded, and desired, by our visitors due to lack of revenue.

Brain Drain: The Town has been fortunate in that it currently has many long term staff
which make Ocean City what it is today. Many of these staff will be approaching
retirement age in the very near future and will need to be replaced. The Town will need
to stay aware of how its pay and benefits compare to the private sector or we will face
failure in our ability to hire appropriate staff to carry the Town forward.

The balance of Special Events versus Essential Services as it relates to the overall
manhours available from current staffing levels to provide either, or both.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 74

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Does the Town wish to be known as a Town Of Mobility in which travel by mass transit
is the preferred mode of transportation OR will we continue to purchase and construct
parking facilities? How will/does our parking space pricing affect the decision making
of our visitor when considering the use of transit vs use of the personal vehicle? Where
is the balance between the two modes of transportation? Will the Town ever consider
converting the use of the Food and Beverage Tax that was approved by State Legislature
for expansion of the Convention Center to a revenue source to subsidize a Free Transit
System, at which time the Convention Center Expansions are finally complete?

We need to continue refinement of our Facility Management Plan as part of our overall
Project Management Division. The Town must focus on a regimented maintenance plan
of all our facilities in an effort to properly budget for adequate maintenance.

Consideration should be given to acquiring the Sun and Surf Movie site located at 144th
and Coastal Highway. We constructed a North End Transit Center adjacent to this site
with the vision that someday the Town would acquire the site, demolish the structure,
and create both a Transit related Park N Ride Facility and Caled site for day time beach
goers that enter Town from lower Delaware. This is the ideal location to intercept them.
Additionally, if consideration was given to relocation of our 136th Street Water Tower, a
portion of this site may be highly suitable for a new tank.

Addressing The Overall Bond Debt Affordability Which In Turn Will Allow A
Programmed Approach To Funding and Completion Of Needed Capital
Improvements. (Part N Parcel To This Effort Will Be The Funding Of The DPW
Campus Plan Improvements in a Bond Issuance for the fall of 2017).

The Town will need to continue the annual funding of a Street Improvement Program at
a rate of roughly $3,000,000.00 per year and face the issue of how to fund it, Bond or
Pay As You Go that will be in competition with limited revenue sources.

We will need to complete a formal documentation effort of all sewer lines in an effort to
identify areas of high potential for pipe failure. This in turn will be used as an annual
budgeting tool for the Wastewater Department and its Rate Structure.

We will need to finalize the creation of a Stormwater Enterprise Fund in an effort to fund
the replacement of an aging, and failing, storm drain pipe system. This funding must go
hand in hand with the Street Improvement Funding for paving OR we will be faced with
paving streets over failing storm drains. That shall not happen. The same reasoning
applies to funding in both Water and Wastewater Enterprise Funds for annual allocations
of funding to replace piping.

We will need to finalize discussions currently underway about the condition of the
Wastewater Ocean Outfall pipe, its overall age, the condition of the Spiral wire concrete
pipe, and any slip lining or reinforcement that may need to be completed.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 75

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

We will need to address the feasibility, timing, conceptual design and funding needs for
the new Water Treatment Plant to be located at 66th Street bayside.

Working with the FAA, MAA, and AECOM (our consultant) we will need to commence
an Environmental Assessment of all efforts identified in the recent Aviation Master Plan

Working with the MTA, we will need to address the outcome of the recent 10% design
effort for the Public Works Campus Expansion relative to transit eligible vs non
eligible funding so that additional design efforts can commence w/necessary funding in
place.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 76

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Public Works - Administration

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Street Improvement Plan: Infrastructure Upgrades and Planning relative to storm drain
replacement, water and sewer main upgrades, and other utilities (gas, power, cable, and
TV) that may fall within areas being planned for repavement or reconstruction. An
annual planning effort.

2 Succession Planning: an annual administrative project (as compared to a

construction project) relative to Department Heads and key staff.

3 Cellular Carrier Upgrades and Lease Amendments at numerous sites.

4 DPW/Transit Campus Plan Design and Engineering Phase (10% Stage)

5 Departmental Manager Replacement: Shortlisting, Interviewing and Selection of the

Towns next Transit Manager

6 Scoping of an Environmental Assessment for the Ocean City Airport to be completed

by AECOM. Scoping of a formal Business Plan for the Airport that will be
completed by a consultant in FY17.

7 Completion of design, permitting, and construction of central water and sewer service to
the Ocean City Airport (currently on a well and drain field)

8 Planning, Permitting, and Contractual issues for a potential land lease at the Airport

9 Funding Discussions and a RFP creation for a Beach Trash Collection Vehicle

10 Conceptual Planning and Design for relocation of Whiteside which is the property
that currently houses our Boardwalk Tram Operation, Boardwalk Comfort Station
support needs, and Beach Tractor operation.

11 Working w/MDOT/SHA on median enhancements to MD528 (Coastal Highway) from

roughly 42nd Street to 62nd Street

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 77

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

12 Construction of an elevated water storage tank at 1st St and St. Louis Ave inclusive of
cellular carrier relocations from sites at Worcester Street and 15th Street that will be
decommissioned and, inclusive of planning efforts w/Sandpiper Energy who will site a
regulator station adjoining the water tower for monitoring their bay crossing.

13 The abandonment of select water wells that are now out of service

14 Completion of design, permitting, and construction of two subaqueous water mains

15 Construction of water main upgrades on Wicomico Street (Baltimore Avenue to the

Boardwalk)

16 Surface rehabilitation and painting of the 41st Street Water Tower

17 Wellhouse (numerous) upgrades inclusive of Flow Meter Installations

18 Construction of a Secondary Clarifier for the Wastewater Treatment Plant

19 Relocation/Construction of Electrical Service relocation for the entire Wastewater

Treatment Plant

20 Construction of HVAC upgrades to the Wastewater Administration Office Building

21 Replacement of all sanitary sewer manholes on Coastal Highway from 62nd Street to the
Delaware line, both north and southbound lanes

22 Design, Permitting, and Construction of numerous sewer main lining efforts relative to
pipe decay

23 Completion of the Wastewater Ocean Outfall investigation to determine the condition of

the piping and any rehabilitation efforts that will be necessary

24 Construction of street improvements (paving program) for all of Little Salisbury (87th to
94th Street Bayside), Teal Drive/Mallard Island (15th Street Bayside) and 49th Street
(Coastal Highway to the bay).

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 78

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works - Administration

Please list issues or projects that you would like for the town to address this next year 2014.

10

11

12

13

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 79

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works/Airport

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Complete Permitting and Construction phase of Utility Connection project.

Complete Comprehensive Environmental Assessment.

Complete Obstruction Removal Permitting and design.

Complete Construction phase of Obstruction Removal

UAV/UAS Airspace enforcement.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 80

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Public Works/Airport

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Utility Connection project.

2 Comprehensive Environmental Assessment.

3 Various potential on-airport development projects.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 81

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works/Airport

Please list issues or projects that you would like for the town to address this next year 2014.

10

11

12

13

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 82

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works - Construction

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

In the next few years ever increasing numbers of storm drain pipes located throughout
Ocean City will exceed their life expectancy. Planning, funding, and replacement will be
a challenge not only for the Public Works Construction Department, but also for the
policy makers and planners.

Continuation of our street paving program will require annual funding, planning and
continued utility coordination. Strong political support for this effort exists now and
needs to be maintained for the foreseeable future.

Balancing of our core duties and the ever increasing workloads makes it difficult for the
Construction Division to maintain maintenance and repairs of infrastructure. We are
currently staffed below levels we were over five years ago. Management have to make
tough decisions daily on what work orders can be completed and which ones must be
pushed back for another day. With the limited amount of staffing, our Supervisors almost
most become daily labors on projects. We need our staffing levels to return previous
years so that we can maintain the Citys infrastructure, as well as complete our daily
workloads.

Succession planning at both the managerial level and our core personnel will require the
hiring and training of new employees. Institutional knowledge and the season-to-season
adjustment of the workload and the workforce require us to maintain exceptional
personnel.

In the last few years the Public Works Construction Department, has not been able to
replace critical heavy equipment. Over the next few years, we will have to establish and
maintain a replacement schedule for all of our essential heavy equipment.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 83

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 20165

DEPARTMENT: Public Works - Construction

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Annual street paving program and other street maintenance and emergency repairs.

2 200+ hot mix repairs per year.

3 Storm water drainage upgrades and repairs.

4 Equipment maintenance and heavy equipment replacement.

5 Training and certification of our workforce.

6 Support for the information technology departments; wiring and electrical needs.

7 Phase III Ornamental Street Light Painting

8 Replacement of Sidewalks and Driveway entrances to comply with ADA Standards.

9 Repairing (25+) Lifeguard stands and building (20+) New lifeguard stands on a yearly
basis.

10 Inlet Parking Lot concrete and asphalt maintenance.

11 Non-project related pavement upgrades and repairs to through-out the city.

12 Currently ordered 15 In-line storm water check valves for the downtown area to help
with tidal flooding

13 Maintaining, inspecting and cleaning of (20+) Sediment traps.

14 Phase III Ornamental Street Light pole painting.

15 Maintenance of Sea gates.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 84

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

16 60 Plus storm water drain/catch basin repairs

17 Replace deteriorating Highway Island services 40th Street to the Delaware State line.

18 Replace deteriorating Light services ont on Baltimore Ave.

19 Fire Hydrant painting project

20 Paver installation on 94th Street up to Art league

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 85

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Initiatives 2016:
SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works - Construction

Please list issues or projects that you would like for the town to address for fiscal year 2014 and 2015.

1 Continue planning and funding the annual street paving program.

2 The creation and funding of a storm water utility to help maintain and replace the Towns
failing Storm Water Infrastructure.

3 The current boardwalk ramp handrails, from the street to the boardwalk, are impossible
for us to maintain in-house. We need to either change the design or provide funding for
their repair and replacement.

4 We need to plan for and fund the preservation of the wooden Indian sculpture located in
the Inlet park.

5 The relamping of the lights were possible for energy savings issues and the replacement
of yellow globes that have diminished the lumen levels. Replace lighting with LED
fixtures when possible.

6 The electrical service islands located in the Inlet Parking Lot, used for special events,
need to be replaced.

7 The box lights in the south parking lot of the Convention Center are in need of
replacement. This project will probably be a joint effort between the Convention Center,
the Engineering Department and the Construction Division.

8 Continue to replace the electrical services in the islands on Coastal Highway.

9 Continuation of Sidewalk repairs by Precision Concrete throughout the city.

10 Inventory sidewalks and ADA ramps throughout the city and develop a schedule for
replacing.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 86

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works Maintenance

From your departments perspective, what are the major challenges facing the town over the next 5 years?

The balancing of our core duties and the demands of special events are becoming
increasingly difficult in the Maintenance Division. Limited staffing and constantly
growing workloads are creating situations in which our core duties are being
neglected. We are currently staffed at a level with less full-time positions less than five
years ago in the Maintenance Division. Without these employees, the managers of the
Division must make decisions daily about which parts of the Town will not be cleaned
or core services provided in order to provide support for the ever expanding special
events. While we understand and agree that special events are good for the Town, we
must return to the staffing levels of previous years so cleanliness and other basic
services dont suffer. As a summer resort we have two things to sell to vacationers,
clean and well maintained. We should not give up on either.

The seasonal nature of Ocean City makes staffing issues difficult each year. Finding
and training new employees each season is an ever-increasing difficulty. The use of
foreign students, who can only work for 90 days, creates additional challenges.
Turnover and the quality of seasonal workers themselves are constant issues.

As we approach the end of the Dedicated Boardwalk Bench Program, a new funding
mechanism will be required to take care of not only the benches but other boardwalk
fixtures as well. The Sea Coast Architecture, while very good looking, is very
expensive to maintain. For several years we have been able to maintain the benches
through the revolving sale and use of the proceeds to purchase and maintain the
benches. Of the 947 benches on the Boardwalk, 870 are now dedicated. Each bench
costs approximately $1,000 to refurbish every 7 to 10 years depending on weather
conditions.

In the near future, we will need annual funding of approximately $100,000 a year just
to maintain the benches. In addition, the white vinyl railings, trash cans, light poles,
clocks, banners, planter boxes, signs are also showing signs of age needing repairs,
restoration, and/or replaced in the near future. Restoration costs for all boardwalk
related items must be maintained and continue to increase expenses.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 87

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

The possibility of additional paid parking areas, new parking lots or structures, and the
advent of Smart Parking Technology will require changes in our Parking Division.
While policies are set by the Mayor and Council, the operational difficulties are left to
the staff.

Each summer we received several complaints about the lack of changing facilities for
the general public. Are we going to provide such facilities?

Due to the reduced number of mechanics in the Service Center, our equipment often is
not repaired in a timely manner. In the peak season this sometimes leaves us without
the trucks and equipment we need to operate effectively.

Realizing that the Information Technology Department also has limited staff, our
operations are sometimes hampered by lack of timely response to our IT problems.

The new regulations restricting part-time working hours to 1560 per year present on-
going challenges of filling in temporary positions for completing of daily job duties.

In the next few years a few key positions in the Maintenance Division will become
vacant due to retirements. A great deal of institutional knowledge will be lost.
Succession planning for this transition and filling these positions will be a challenge.

Inlet Parking Lot:

Exiting the inlet parking lot continues to be a problem during busy times causing
customer dissatisfaction even with the conversion to attended booths. TOC should be
looking and developing a parking solution (new equipment, design etc.,) that works
well for all the city, residents and visitors.

Night time boardwalk trash collection:

Trash removal process during the day differs greatly from the process of night time
removal.

Daytime process is as follows:

Mini trash truck is driven on the boardwalk with a 3-person crew. The mini trash truck
only requires one trip to remove trash from all barrels (280).

Night-time process is as follows:

Pickup truck with dump body is used and must be driven on the sand where there are
nightly beach events and activities. Pick-up truck must maneuver in ways to avoid
mishaps and/or conflicts with these events.

The truck is not capable of holding more than approximately 50 bags before needing
to return to a designated dump-off area. Looking for ways to improve the efficiency of
nighttime trash removal process

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 88

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Night time boardwalk trash collection: (continued)

Note: New for 2016 a second crew will be added to the night time boardwalk barrels
operation. The Town will be purchasing an electric vehicle to dump all boardwalk
barrels from the Inlet to 4th Street to maintain efficiency in the way we handle trash
during the night shift operation.

Difficulty in finding, training and certifying sufficient personnel to maintain weed

control applications. Currently budgeting and funded as contracted services.

Expectation of continually operating under Status Quo budgets

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 89

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MANAGEMENT IN PROGRESS 2015

PROJECTS AND ISSUES
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works Maintenance

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Finding, training and certifying personnel to maintain weed control applications.

2 Ongoing Beach Tractor leaseback program.

3 Dedicated Boardwalk Bench Program.

4 Overlapping special events.

5 Limited staff and expanding workload.

6 Street striping whole Town both white and yellow.

7 Curb Painting same above.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 90

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

INITIATIVES 2016:
SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Public Works Maintenance

Please list issues or projects that you would like for the town to address this next year 2016.

1 2016 there are several overlapping special events

2 The need for reclassification of current maintenance workers to HEO positions

3 Anti-littering campaign

4. Operational needs vs. Status Quo budgets

5 Installation of electric car charging stations on the streets or in the parking lots.

6 We need a public policy as related to the use of the Inlet Parking Lot and other
town facilities by the changing demographic now visiting Ocean City (our
international community).

7 Whiteside building: relocate/rebuilt or replace the facility near the south transit
bus station.

8 We need to address the loss of revenue in the inlet parking lot due to the
numerous and growing use of special events.

9 Continue funding for maintaining dedicated boardwalk bench program.

Possibilities to institute maintenance fees to off-set maintenance cost of
lifetime maintenance.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 91

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

The Town will need to continue the annual funding of a Street Improvement Program at
a rate of roughly $3,000,000.00 per year and face the issue of how to fund it, Bond or
Pay As You Go that will be in competition with limited revenue sources.

We will need to complete a formal documentation effort of all sewer lines in an effort to
identify areas of high potential for pipe failure. This in turn will be used as an annual
budgeting tool for the Wastewater Department and its Rate Structure.

We will need to finalize the creation of a Stormwater Enterprise Fund in an effort to fund
the replacement of an aging, and failing, storm drain pipe system. This funding must go
hand in hand with the Street Improvement Funding for paving OR we will be faced with
paving streets over failing storm drains. That shall not happen. The same reasoning
applies to funding in both Water and Wastewater Enterprise Funds for annual allocations
of funding to replace piping.

We will need to finalize discussions currently underway about the condition of the
Wastewater Ocean Outfall pipe, its overall age, the condition of the Spiral wire concrete
pipe, and any slip lining or reinforcement that may need to be completed.

We will need to address the feasibility, timing, conceptual design and funding needs for
the new Water Treatment Plant to be located at 66th Street bayside.

Working with the FAA, MAA, and AECOM (our consultant) we will need to commence
an Environmental Assessment of all efforts identified in the recent Aviation Master Plan

Working with the MTA, we will need to address the outcome of the recent 10% design
effort for the Public Works Campus Expansion relative to transit eligible vs non
eligible funding so that additional design efforts can commence w/necessary funding in
place.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 92

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Administration

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Recreation and Parks Master Plan: Currently working on Formal Needs Assessment
and Parks Inventory with inclusion in the Towns Comprehensive Plan. This will
eventually include discussions on Bayside Park development, Ocean Bowl Skate Park
expansion (new schematic created), Northside Park Master Planning, and other park
needs.

2 Evaluation of safety issues in park areas, particularly tennis court lights. Rusting poles
require the removal of much of the Towns recreational lighting

3 Repairs at Northside Park to include gym floor, roofs and parking lots, with the hope to
accomplish additional repair needs should funding be available prior to the end of
FY16.

4 Preliminary research of boardwalk-based playgrounds to get a step-up should the grant

request for such an area be approved. Grant was submitted in August 2015 with
funding results available in April 2016. If approved, staff will move forward to create
an RFP with hope for installation by summer 2017.

5 Continued coordination and support of, as well as finding balance of operational

relationship with, Special Events as the newly established Department still finds home
at Northside Park (and is a welcome partner).

6 Continued work on Coca-Cola partnership, including management of media support,

vendor management and placement, donations, etc. Thought on preparation of RFP for
distribution at the end of 2016 for new 5-year partnership has been initiated.

7 Succession planning with all divisions of the Department.

8 Obtaining HEAL Cities designation for the Town of Ocean City and recognition at
MML Convention.

9 Cooperative work with OCDC and Public Art Committee on Dolphin Park and its
installation on park and State Highways property.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 93

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

10 Policy creation and revision (Fees and Charges, NSP User Policies)

11 Effluent Water Spray Irrigation Project partnership with Worcester County.

12 Exploring Dog Playground expansion options with City Engineer.

13 Reviewing Reservation Process

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 94

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Administration

Please list issues or projects that you would like for the town to address this next year 2016.

Needs Assessment of Department facilities, parks and programs. This will be used in the
1
creation of the Departments Master Plan.

Submission of a Community Parks and Playgrounds Grant to replace an aging

2
playground at Northside Park.

3 Design and installation of a boardwalk play area pending receipt of grant funding.

Support community based health and wellness programs and services provided by
4
Recreation and Parks through the Get Active. Be Healthy. Have Fun! position.

5 Repairs and improvements to the Northside Park facility.

6 New golf programs and revenue enhancements.

7 Continued work on Department Succession Planning.

Finalize review of current financial recovery expectations and revenue streams,

8
development of fees and charges policy, and obtain Council approval.

9 Bidding of contractors for Effluent Water Spray Irrigation project.

10 Preparation of project costs for Golf Clubhouse renovations.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 95

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Golf Operations/Maintenance

From your departments perspective, what are the major challenges facing the town over the next 5 years?

Maintaining and increasing our market share in the golf industry

Meeting the expectations of our golf customers while remaining affordable

Managing the golf course with increasing payroll and operational expenses

Employee succession, replacement of long term employees who may be retiring

Maintaining and improving the clubhouse facilities

Master planning for the golf course and its implementation

Humane Society location within golf course property area

Bidding and installation of effluent irrigation system while working with the County

Land acquisition for driving range

Tree removal along golf course/airport property line

Attracting new golf travel to the Ocean City area

Funding to provide improvements to the Clubhouse, maintenance facility and golf

course.

Educating and getting full support of Town leadership in recognizing and understanding
the value provided by Eagles Landing and the challenges of golf course management.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 96

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MANAGEMENT IN PROGRESS 2016

PROJECTS AND ISSUES
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Golf Operations

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Re-develop golf course website to increase marketing abilities and social media
presence

2 Roof replacement, restroom and restaurant renovation when funds from County spray
Irrigation project become available

3 New part time Assistant Golf Professional position to assist with planned new programs
and operation of the golf course

4 Research of new golf car GPS system. Current system wont be supported too much
longer by our vendor and we will need options to replace it when it becomes unavailable

5 New events and programs for 2016. We have scheduled three new golf tournaments
and two new golf leagues. The golf course has also taken over the management of two-
six week junior golf clinics and two junior golf camps for 2016

6 Growing Eagles Landings social media presence.

7 Growing rounds played at Eagles Landing. Increasing revenue per round for green
fees, golf shop merchandise and food & beverage sales

8 Always working to improve customer experience and build loyalty

9 Grow family and youth golf play

10 Effluent irrigation project with Worcester County, MD

11 Maintenance and improvement of golf course conditions

12 Golf course drainage installation

13 Sand bunker drainage and repair

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 97

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

14 Bridge improvements

15 Tree program clearing poor quality trees and planting improved varieties

16 Golf course maintenance at a very high quality standard

17 Planning for clubhouse, maintenance facility and golf course improvements

18 Budget management - reducing expenses improving conditions

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 98

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

INITIATIVES 2016:
SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Golf Operations

Please list issues or projects that you would like for the town to address this next year 2016.

1 Allow the golf course to keep its dedicated internet and phone service for the pro shop
independent of the Towns network.

2 Complete operational and equipment budget as presented and implement

3 Continue to improve the family friendly resort initiatives and marketing plans

4 Promote golf and healthy recreation opportunities in the resort

5 Manage golf course in good condition and reduce expenses

6 Work better with Golf Operations to increase revenue and keep golfer satisfaction high

7 Bid and Install irrigation system

8 Plan and implement clubhouse, maintenance facility and golf course improvements

9 Finish bunker drainage improvements

10 Finish bridge repair

11 Recruit staff for 2016 season

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 99

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks-Parks Division

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Need funding for large Capital Projects for the Recreation and Parks Department as well
as the Town.

Need additional storage facilities.

Need to purchase additional land for the expansion of the Dog Playground currently
located at Little Salisbury Park.

Need to secure funds for the up keep of facilities due to age and mechanical problems.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 100

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks-Parks Division

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Parks Inventory

2 Renovation and painting of the Footbridge at Northside Park.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 101

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation and Parks Parks Division

Please list issues or projects that you would like for the town to address this next year 2016.

1 NSP-East Gym ceiling repair.

2 NSP-Replace exterior metal siding.

3 NSP-Install Memorial brick paver garden.

4 Tennis Centers tennis light renovation.

5 Parks Building Replace existing old garage doors.

6 Tennis Center- Laser lift for the Hard Tru tennis courts.

7 Master Plan for all parks.

Funds to replace older playground equipment at the Downtown Recreation Complex and
8
Northside Park.

9 Build additional storage facilities.

10 Fund the design and construction of the Bayside Park.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 102

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation & Parks/Programs & Seniors Divisions

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Facility Maintenance upcoming on facilities such as the Ocean City Tennis Center, the
Ocean Bowl Skatepark and Northside Park Recreation Center. All of these facilities are
in need of continued repair NSP is off to a great start with the new gym floor and
bleachers but thats just the start of what needs to be done.

Competition an ongoing concern for Recreation Programs/Skatepark/Tennis with

more and more opportunities available to people in their own back yards its sometimes a
challenge to get them to make the trip to OC and pick our facilities or activities.

Seniors Division with the definition of senior changing the direction of this division
is challenging and determining how we move forward will be a discussion that is
necessary.

Retaining part time staff. With the restriction of a max of 1560 hours a year and the city
will continued to be faced with retaining staff that cannot average more than 30 hours a
week and no benefits. Staff cannot afford to live on this salary so they are having to get
2nd jobs or leave for better opportunities. We are losing good staff members or dealing
with low morale due to this.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 103

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Recreation & Parks/Programs & Seniors Divisions

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Revenue and User Fee Policy development and implementation

2 Reworking of the Post Program Analysis form

3 Development of new programs and tournaments

4 Training of new staff

5 H.E.A.L. Cities Designation

6 Partnership with Atlantic General Hospital for Sports/Recreation Scholarships

7 Develop a more formalized Internship Program

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 104

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Recreation & Parks/Programs & Seniors Divisions

Please list issues or projects that you would like for the town to address this next year 2016.

Staff Morale Though it would be nice for the Town to bring back the employee picnic
1 or something similar to make staff feel a part of a bigger picture and appreciated
throughout town, this is something we will continue to work on internally.

Merit/Anniversary increases. Consideration of recognizing exceptional employee

contributions through some form of merit pay or anniversary increment would help staff
2
know that their efforts are valued by the Towns leadership. Health care costs almost eat
up the whole COLA for staff without considering the rising costs of bills.

Work with HR to adjust part-time salaries and titles for PT employees performing the
3
same job as FT employees to be equal.

Obtain clear direction for the Skatepark Expansion/Bayside Park from Mayor and
4
Council upon recognized progress of the Parks Inventory and Formal Needs Assessment.

Continue to support the maintenance updates needed at Northside Park and substantiate
5
the need for more funding in the FY17 budget.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 105

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Special Events

From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Growth of key special events where growth means further investment

Overcoming increases in cost for vital event infrastructure and attractions such as
entertainment, tents and firework charges

Adherence to the revised Special Event Policy, fee schedule and ROI calculation
recommendation 2015 yielded non-compliance with the new policy and fee pricing that
took effect in January of 2015

Placing the Special Events Team as a resource to M&CC, not just another body of
employees executing day-to-day tasks. We are available to take your questions

The identity crisis of the Performing Arts Center (PAC) Convention Space or
Entertainment Showroom? It seems to be a case of why the funding was put in place
versus the publics perception. Also last year, discussion placed our Private Event
Coordinator as the entry gate through which processing of non-convention business
bookings of the PAC. Special Events was also to assist with Town-produced PAC event
efforts with the Convention Center maintaining budget for such undertakings. Both seem
to have been retracted.

(from 2014 survey) Embracing the west shore and their attractions (all of them, not just
some we like) We as a Town embrace certain aspects of West Ocean City such as the
variety of golf courses and generally tout them as offerings in our destination marketing.
We do not however embrace the need to maintain a good relationship with other entities
that may become valuable to our marketing efforts.

Future competition from formidable markets on the brink of change including Atlantic
City, National Harbor in D.C., Rehoboth Beach and Berlin; And are we playing on a
regional or national level now as a destination for tourism and conventions? How about
both?

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 106

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Dredging the Bay The water depth remains an issue blocking other opportunities
for attraction vessels to visit the Bayside Park mooring location. Using the 3rd Street
mooring location is more than likely not going to happen as the Army Corps of
Engineers seems to be a persistent dead end. Council should consider modifications
to Sunset Park or possibly acquiring the lot south of the park for expansion that
includes a pier. Expansion would help boost the parks usability for events and
gatherings as well.

An alignment with Worcester County on a sports field complex needs to happen

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 107

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Special Events

Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Modifications to ROI Calculation ongoing as required

2 Modifications to Caroline Street Stage ongoing with Department of Public Works

3 Tent/Temporary Structure Contract - currently out for bid; expecting heft price increase
on next contract since pricing hasnt changed in eight years

4 Development of Winterfest Pavilion for 25th Anniversary in 2017

5 Working with Engineering Dept. and Parks Division on repaving and regrading of
Ballfield lot where Winterfest tent resides October to January

6 Continued development of graphic design capabilities in-house

7 Growth of existing Special Events

8 Review of Free Event ideas and potential implementation of

9 Creation of a 50+ event with ideas stagnated is it a marketing promotion or an

event?

10 Purchase of a new 50 Christmas Tree for Winterfest

11 Working with the Downtown Association and OCDC on a downtown holiday lights
program

12 Execution of upcoming special events: Springfest, Arts Alive, Concerts on the Beach,
Sundaes in the Park, Sunset Park Party Nights, Sunfest, the OC Christmas Parade and
Winterfest of Lights

13 Implementation of the trailer parking permit program for private events

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 108

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Special Events

Please list issues or projects that you would like for the town to address this next year 2016.

1 Dredging for tall ships or determining a new mooring location to be established

2 Partnering with Worcester County on the development and co-management of a large

sports complex in Showell Park area or similar

3 City-wide adoption of Rec and Parks slogan/logo Get Active, Be Healthy, Have Fun!
Really its more of an attitude that needs to be pushed in decisions made. We want to
show that we are a health-conscious town

4 We need to look forward at what the next generations of tourists are going to value and
make decisions based on. Is it technology, historic location, modern amenities,
connectivity, safety, diversity in offerings, price point, traffic, ease of access and
movement with-in, alternative energy friendliness (electric cars) or as an escape from the
modern ever-increasing invasive ties of society? How will these values need to mold the
direction of the Town starting today to build toward tomorrow?

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 109

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MAJOR CHALLENGES
Ocean City, Maryland
February 2016

DEPARTMENT: Tourism
From your departments perspectives, what are the major challenges facing the town over the next 5 years?

Drawing new events to increase tourism base in shoulder and winter seasons.

Maintaining clean, safe environment to protect towns reputation.

Staffing issues.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 110

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

PROJECTS AND ISSUES IN PROGRESS

Ocean City, Maryland
February 2016

DEPARTMENT: Tourism
Please list departmental projects or issues in progress (meaning there is work currently being done on them).

1 Strategic plan update for Tourism.

2 Expanding regional sports marketing efforts.

3 Advocating for school year to begin after Labor Day statewide.

4 State Tourism budget advocacy.

5 2016 marketing campaign.

6 Enhancing tourism website with streamlined golf request a quote form.

7 Expanding website property spotlight section to include space to sell on deals pages.

Executing a new campaign to promote mid-week hotel and golf packages as the result
8
of receiving a new state tourism grant for public/private partnerships.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 111

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

TARGETS FOR 2016:

SHORT-TERM ISSUES AND PROJECTS
Ocean City, Maryland
February 2016

DEPARTMENT: Tourism
Please list issues or projects that you would like for the town to address this next year 2016.

1 Tourism data collection for hotels.

2 Increasing CVB membership to include more restaurants.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 112

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

SECTION 3

TOWN OF OCEAN CITY

PLAN 2016 2021
[Updated: 3/9/16]

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 113

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Goals 2021

1st Class Resort and Tourist Destination

Financially Sound Town Government

More Livable Community for Residents

Excellent Service through a

High Performing Town Organization

Revitalized Ocean City: Development and Redevelopment

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 114

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Goals 2021 Worksheet

IMPORTANCE
Personal Team
1. 1st Class Resort and Tourist Destination 8 1
2. Financially Sound Town Government 16 2
3. More Livable Community for Residents 23 3
4. Excellent Service through a High Performing Town Organization 27 4
5. Revitalized Ocean City: Development and Redevelopment 28 5

* The Mayor, City Councilmembers and City Manager ranked the five goals from most
important = 1 to lesser importance = 5. The number in this column represents the total
score for each goal.

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 115

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 1 1st CLASS RESORT AND TOURIST DESTINATION

Objectives
1. Maintain/expand Ocean Citys national reputation as the best beach destination for
families along the Mid Atlantic coast and throughout the country
2. Increase the number of todays family visitors coming to Ocean City
3. Maintain a safe and clean environment for guests
4. Increase the number of conferences and conventions coming to Ocean City
5. Increase number of athletic tournaments and recreational events
6. Provide better amenities for guests: new attractions that will bring guests back
7. Secure designation as Marylands Team Sports Capital

Means to Residents
1. Visitors supporting locally owned businesses
2. Job opportunities near home
3. Less dependence upon the local taxpayer with outside dollars supporting the local
economy and Town government
4. Amenities and events for residents to enjoy year round
5. Protection of property values
6. Quality place for family members to stay during a visit

Challenges and Opportunities PRIORITY

1. Change the school year 7

2. Expanding sports tourism, including partnership with Worcester County 7
3. Keeping Ocean City a family oriented, affordable destination 6
including shorter vacation time for families
4. Keeping the face and amenities "fresh and new" for visitors giving 6
them more reasons to return to Ocean City
5. Cost of maintaining a clean Boardwalk and Beach, Ocean Block Streets 5
6. Understanding who are our guests their profile, their expectations, 4
their desires

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 116

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Challenges and Opportunities (Continued) PRIORITY

7. Increasing number of tourists staying at hotels and eating at restaurants 4

in West Ocean City

8. Having adequate seasonal workers and housing 3

9. Expanding/enhancing/creating new special events 3

10. Addressing street performers related issues and problems 2
11. Improving transportation access to and within Ocean City 2
12. Capacity to respond to June events: training staff, earlier hirings and 2
cost, five month window
13. Minimum night stay requirements in hotels 1
14. Increased competition for tourism: Jersey Shore, Virginia Beach, Myrtle 1
Beach, etc.
15. Adding new attractions for our guests to enjoy 1
16. Near capacity at Convention Center with limited opportunities for 1
growth
17. Cooperation/collaboration with hotels in marketing and supporting the 0
Convention Center
18. Balancing events/festivals with the family vacationers 0
19. Identify crisis at Performing Arts Center or Convention Center or 0
Entertainment Showroom
20. Developing the next generation of tourists 0

Actions 2016 PRIORITY

$ 1. Convention Center Phase III: Exhibit Hall Mgmt 6

Council: Funding Design M/C
State Funding (5/17) 2015
Design
Notification to Proceed
2. Performing Arts Center: Enhanced Programs/Performance: Next M/C 6
Steps
Sponsorship
Name Rights
Foundation
Program Expansion
Signage
Signature Event
** 3. Beach Replenishment Mgmt 5

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 117

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

4. School After Labor Day (Statewide): Advocacy M/C 4

2015
5. Marylands Team Sports Capital Destination M/C 4
$ 6. Real Time Arrival Bus App: Development M/C 4
$ 7. Additional Security Camera on the Boardwalk 4
Direction
Funding
8. Smoking Regulation: Implementation Mgmt Mgmt
Direction M/C
Evaluation Report 2015
Signage Review
9. Street Performers Ordinance and Implementation 2015 Mgmt
Ordinance Adoption
Process Revision
Implementation (5/16)
$ 10. Tall Ship: Mooring Location Mgmt 2
Location
Funding
$ 11. Sports Complex Development (with Worcester County): Mgmt 2
Advocacy M/C
Land Acquisition: Outdoor
Sport Field Development
12. Comprehensive Review Free Events: Report/Direction Mgmt 1
Evaluation
Direction
$ 13. Major Beach Concert/Series Development M/C 1
Options
Direction
Private Operator
Time
14. Motorized Events M/C 1
Evaluation Report
Goals/Outcomes
Direction
$ 15. Playground on the Beach (North Division) Mgmt 1
Sponsorship/Grants
Location
Scope
16. Get Active, Be Healthy, Have Fun Mgmt 0
Adoption
Implementation

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 118

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

$ 17. Indoor Sports Facility (Hat Trick) M/C 0

Feasibility Study
Direction
Town Participation
$ 18. Special Events (North): Development M/C 0
19. Water Taxi 0
Mooring Locations, including Park and Ride/Circulator
Feasibility Study
Private Operator
** 20. Sports Marketing Program 2015 MIP
21. Trailer Parking Permit Program: Implementation Mgmt MIP
M/C

Management in Progress 2016

1. H2O Event Plan and Response Mgmt
M/C
2015
2. Bid for National Tournaments Mgmt
2015
3. State Tourism Budget: Advocacy MIP
4. Tourism Information Gathering and Tracking System MIP
5. Tourist Survey: Update MIP
6. Tourism Strategic Plan: Update MIP
7. 2016 Marketing Campaign Mgmt
8. Website Property Spotlight Mgmt
9. Mid Week Hotel Promotion
10. Golf Packages Promotion
11. CVB Membership: Restaurants
12. 50 Christmas Tree
13. Downtown Holiday Lights
14. Winterfest 2016: Upgrades
15. Micro Breweries: Expansion

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 119

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Major Projects 2016 TIME

1. Wally the Whale Mgmt 5/16

2. Airport Improvements: Environment Assessment Mgmt 6/17
2015
3. Winterfest Tent/Pavilion 2015 11/17
4. Caroline Street State

On the Horizon 2017 2021

1. Halloween Event: Expansion Mgmt
2. Boardwalk Extension/Bayside Access OTH
3. Additional Clocks: Location, Funding OTH
4. Sunset Park Master Plan OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 120

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 2 FINANCIALLY SOUND TOWN GOVERNMENT

Objectives
1. Have taxes and fees based upon defined Town services and levels of service
delivered in the most efficient and cost effective manner
2. Increase a larger percentage of tax returned from Worcester County to the Town
government
3. Maintain reasonably competitive Town employee compensation and benefits in
cost effective manner
4. Expand revenue options for Town government
5. Maintain financial reserves consistent with Town policies and national standards
6. Maintain bond rating

Means to Residents
1. Value for their tax dollars and fees
2. Responsible fiscal stewardship by the Mayor/City Council and City Manager/City Staff
3. Town services delivered in a cost effective manner
4. Town investing in Ocean City's future
5. Town recognized for financial excellence
6. Town looking for ways to reduce the tax burden on year round residents

Challenges and Opportunities PRIORITY

1. Distinguishing "wants" and "needs": residents and businesses 6

2. Maintaining the schedule and funding for aging infrastructure needing 6
maintenance, major repairs or replacement
3. Working with Worcester County: services, development coordination, 5
effective working relationship
4. Rising costs of doing Town business: benefits, raw materials, supply of 4
basic materials
5. Helping residents to understand Town finances, services and programs 4
6. Keeping up with service growth and service expansion 4
7. Deferred maintenance on Town infrastructure and facilities 4

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 121

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Challenges and Opportunities (Continued) PRIORITY

8. Affordability of employee compensation and benefits: pensions, 2

Affordable Care Act workforce, re-insurance fee, administrative costs
9. Maturing Town workforce with many pending retirements 2
10. Tax comparison to other entities 2
v
11. Limited organization capacity: more revenues or service reductions 2
12. Federal and state mandates and regulatory requirements: TMDL water 1
quality, waste water treatment
13. Few grant opportunities with increased competition and administrative 1
requirements reporting and audits
14. Recruiting, selecting and hiring seasonal employees 1
15. Defining core services for Town government 0
15. Impact of weather events on Town revenues, services and resources: 0
severe winter, sea level rise

Actions 2016 PRIORITY

1. Tax Differential M/C 6

County Study 2015
Negotiation: Resolution/MOU
2. Town Land Acquisition and Disposal Mgmt 6
Complete Report (5/16) M/C
Council Decision (6/16) 2015
3. Long-term Financial Plan: Operating/Capital Expenditure Mgmt 5
Projections/Revenue Projection M/C
4. Whiteside Facility: Direction 5
Land Acquisition
Design
Bond Preparation
** 5. Budget and Tax Rate Mgmt 4
** 6. Bond Package 2018: Development Mgmt 4
** 7. Street Paving Program Mgmt 3
(Storm Drains, ADA, Undergrounding, Etc.) M/C
Needs 2015
Service Level
Funding
8. Budget Reduction Plan (by Department) M/C 2

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 122

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

$ 9. Keyser Point Public Works Yard and Storage 2015 1

Space Needs
Options: Relocation
Direction
Funding
10. Alternative Revenue Sources M/C 1
Study
Direction
** 11. Public Work Campus Plan Mgmt 0
Design M/C
2015
12. Naming Rights/Sponsorship Mgmt 0
13. Town Facilities Security Plan M/C 0
Assessment
14. 9-1-1 Answering: Acquisition M/C 0

Management in Progress 2016 TIME

1. Individual Compensation Policy Mgmt 4/16

A) Promotions 2015
B) Acting in Capacity
2. Document Archiving System: Wastewater OTH Ongoing
3. Financial Policies: Update M/C Ongoing
OTH
4. Annual Pension Report 2015
5. Cross Connection Control Program 2015
6. Pension Liability Annual Report M/C
OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 123

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Major Projects 2016 TIME

1. Wastewater Facility: 6/16

A) Electric Upgrade 12/16
B) Secondary Clarifier
2. Downtown Water Storage Tank 12/16
3. 800 MHz Radio System Replacement 2016
2018
4. Wastewater Asbestos Pipes Replacement 2018
5. Ocean Outfall Investigation 2019
6. Natural Gas Construction 2021

On the Horizon 2017 2021

1. Shared Services Agreements OTH
2. Storm Water Management Program: Review, Funding OTH
3. Par 3 Golf Acquisition OTH
4. Golf Course Maintenance OTH
Agreement
Projects
Funding
5. Golf Course Long-term Direction OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 124

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 3 MORE LIVABLE COMMUNITY FOR RESIDENTS

Objectives
1. Maintain a safe community with a low crime rate
2. Increase the number of year round residents
3. More reasons for people and Town employees to make the choice to live in Ocean
City
4. Increase arts and cultural programs, performances and events
5. Upgrade Town parks and amenities
6. Provide more leisure activities and recreational programs for residents of all
generations

Means to Residents
1. More choice for your leisure time in Ocean City
2. Feeling and being safe and secure in Ocean City: any place, any time of day
3. Leisure activities for all family generations
4. Convenience: opportunities near home
5. Quality homes available for all family generations
6. Protection of property values

Challenges and Opportunities PRIORITY

1. Special events with participants impacting the neighborhoods and 6

quality of life of residents
2. Assisting residents to understand the value in living in Ocean City 5
3. Improving the public transportation system 4
4. Funding maintenance for new/existing facilities and equipment 4
5. Cost and availability of housing (12 Month) 4
6. Understanding why residents are making the choice to leave Ocean City 4
7. Changing demands for recreational programming for different ages, 4
interests and schedules
8. Determining project priority and funding by the Town 3
9. Turning guests into residents 3

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 125

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Challenges and Opportunities (Continued) PRIORITY

10. Community safety: perception driven by social media vs. realty driven 3
by data and facts
11. Aging population with service needs and facility needs 2
12. Need for more outdoor recreational space 1
13. Need for more indoor recreational space 0

Actions 2016 PRIORITY

1. Canal Dredging Project M/C 6

Funding 2015
2. Bike Paths/Routes M/C 5
3. Sustainable Maryland Certification: Designation M/C 5
** 4. Comprehensive Parks and Recreation Master Plan Mgmt 4
M/C
2015
5. Amphitheater at Northside Park M/C 4
Feasibility Study 2015
Location/Layout
Operations/Maintenance/Staffing
Funding
6. Dunes Restoration M/C 4
Next Steps
Funding
Project
7. Northside Park Building Improvements M/C 3
A) West Gym Exterior 2015
B) Insulation
8. Short-term Rental in Neighborhoods Regulation M/C 2
Evaluation Report: Best Practices, Options 2015
Direction
Town Actions
Project
9. Skate Parks: Direction M/C 2
A) Urban
B) Recreation
10. Boat Ramp 87th: Direction M/C 2
11. Parking Meters/Parking Passes for Residents M/C 2
12. Pier on Bayside M/C 1
13. Adopt-a-Beach Program: Development M/C 1

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 126

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

14. Inlet Dredging Advocacy M/C 0

Participation
15. Water Access Bayside M/C 0
Type of Opportunities
Direction
Locations
16. Route 50 Draw Bridge M/C OTH
2015
17. Coastal Highway Median (Entire) Mgmt OTH
M/C

Management in Progress 2016 TIME

1. 2015 Building Code: Adoption 5/16

2. Healthy Eating and Living (HEAL): Designation 2015 6/16
3. Drug Action Plan: Report 6/16
4. Sinepuxent Bike Route 12/16
5. Comprehensive Emergency Operations Recovery Plan Ongoing

Major Projects 2016 TIME

1. Public Boat Ramp (65th) 5/17

2. Jamaica Avenue Parking Lot/Repair and Maintenance 5/17
3. Upper Downtown: Sign 6/16
4. Eagles Landing Golf Course: Club House Initiate
11/16
5. Eagles Landing Golf Course: Irrigation Project (with Worcester Initiate
County) Funding 11/16
6. Northside Park Building Improvements
Gym Floor
Bleachers
Roof
Parking Lot Repaving
7. Coastal Highway Project (40th to 62nd)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 127

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

On the Horizon 2017 2021

1. Neighborhood Playground Improvements and Equipment
Replacement
A) Downtown
B) Northside
C) Little Salisbury Park
2. Bike Safety Plan
3. Sidewalk Master Plan: Direction OTH
4. Town-wide Street Lights Plan OTH
5. Sign Ordinance: Revision (link to Comprehensive Plan) OTH
6. Arts and Culture Strategy OTH
7. 3rd/4th Street Park Master Plan (link to Comprehensive Parks and OTH
Recreation Plan)
8. Sunset Park Master Plan (link to Comprehensive Parks and OTH
Recreation Plan)
9. Affordable Housing for Young Families OTH
10. Homeless Strategy OTH
11. Splash Pad: Feasibility Study, Location, Plan, Funding OTH
12. Senior Facility/Programs: Needs Assessment, Report with OTH
Options

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 128

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 4 EXCELLENT SERVICE THROUGH A HIGH

PERFORMING TOWN ORGANIZATION

Objectives
1. Maintain a high level of customer satisfaction with Town services and service
delivery
2. Hire and retain a top quality Town workforce dedicated to serving the Ocean City
community
3. Increase manager and employee accountability for performance and outcomes
4. Upgrade and maintain Town information technology
5. Provide training and professional development opportunities for Town workforce
6. Develop a city team reducing negative comments and organizational/departmental
silos, and increasing communication, collaboration and resource sharing
7. Recognize and reward top performers for their contributions and goal
achievements: teams and individuals

Means to Residents
1. Customer focused Town services
2. Responsive Town services delivered with a smile
3. Town and employees listening to the comments and concerns of residents
4. Town open to feedback on performance and services
5. Efficient use of resources by the Town organization
6. Employees taking responsibility for the decisions and actions

Challenges and Opportunities PRIORITY

1. Adequate staffing for services and service levels 5

2. Town workload and organizational capacity with increasing demands 5
for service
3. Maturing Town workforce and the need for succession processes 4
4. Labor negotiations and collective bargaining contracts 4
5. Increasing costs of information technology: initial costs, costs of 4
ongoing maintenance

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 129

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Challenges and Opportunities (Continued) PRIORITY

6. Impact of social media and desire for instant information 4

7. Use of part time, seasonal employees to deliver Town services 3
8. Growing public concerns about public employee compensation and 2
benefits
9. Managing customer expectations in a world desiring an instant response 2
10. Finding the next generation of Town technical employees dedicated to 1
public service
11. Negative and personally attacking comments about Town employees 1
and departments
12. Developing meaningful, outcome based performance measures and 1
using them to improve Town delivery of services
13. Increasing requests for information under FOIA 0
14. Central message from Town government 0
16. Referring questions to one place 0
17. Housing for seasonal employees 0

Actions 2016 PRIORITY

1. City Manager Report: 6-Months/1-Year with Recommendations M/C 6

Organization Structure
Organization Assessment
Report with Recommendations
2. Police Staffing: Seasonal Employees Mgmt 5
M/C
2015
3. National Citizen Survey: Direction M/C 4
2015
4. Green Action Plan M/C 4
Update Report: Recommendations
Direction
5. Fire Station 3: Design M/C 4
6. Workforce Development: Implementation Mgmt Mgmt
M/C
2015
** 7. Network Backbone Replacement Mgmt Mgmt
$ 2015
8. Planning and Zoning Department Evaluation M/C MIP
2015

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 130

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

9. Recovery Plan: Review/Update M/C MIP

10. Fire Management and Staffing M/C 3
Evaluation Report
Direction
** 11. Town-wide Staffing: Firing and Housing Seasonal Employees Mgmt 0
** 12. All Hazard Mitigation Plan: Update Mgmt 0
13. Town Branding Campaign Mgmt 0

Management in Progress 2016 TIME

1. Strategic Plan: Annual Update 4/16

2. Personnel Rules and Regulations: Revision 9/16
3. Health and Safety Manual/Training/Policy Review 2015 12/16
4. Fire Department Technology: Upgrade 12/16
5. Fire Staffing Model 12/16
6. Town Policy and Procedures Manual: Completion 1/17
7. Water Quality Administrative Consent Agreement 7/17
8. 9-1-1 System 2018
9. Safety Hazard Training Program Ongoing
10. Continuity of Operations Plan: Update Ongoing
11. Building Permit and Development Process Improvement 2015
12. CNG Fleet OTH
13. Performance Evaluation System/Pay of Performance Mgmt
Development OTH
14. Performance Measurement System: Development (ICMA) Mgmt
OTH
15. Enterprise Learning System: Development OTH

Major Projects 2016 TIME

1. Fire Simulator 6/16

2. Fire Headquarters Building 10/16
3. Phone System: Installation 12/16

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 131

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

On the Horizon 2017 2021 PRIORITY

1. Code Enforcement and Staffing: Funding OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 132

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 5 REVITALIZED OCEAN CITY: DEVELOPMENT

AND REDEVELOPMENT

Objectives
1. More pedestrian friendly and walkable/bike able community with public
transportation options
2. Attractive and personally inviting Boardwalk with a variety of retail shops and
quality restaurants
3. Attract private sector investments to Ocean City
4. Revitalize "Downtown" through improved infrastructure, expanded business
investment and more events
5. Attract quality retail businesses: national chains and locally owned unique shops

Means to Residents
1. Protection and enhancement of property values
2. More attractive and beautiful Ocean City community
3. More retail and restaurant choices-less need to leave Ocean City
4. Easier travel with predictable, acceptable travel times
5. Expanding Town tax base reducing the burden on year round residents
6. Opportunities to start and grow a business in Ocean City

Challenges and Opportunities PRIORITY

1. Auto dependence and not pedestrian friendly street designs 4

2. Revitalizing Downtown and working with property/business owners 4
3. Defining Towns role in redevelopment 4
4. Underutilized properties with no desire or incentive to upgrade 4
buildings or properties
5. Aging, deteriorating clean plaza mall 4
6. Zoning for highest, best use 4
7. Attracting more year round population in Downtown area 3
8. Developing public-private partnerships that better the community 2

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 133

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Challenges and Opportunities (Continued)) PRIORITY

9. Parking problem and solutions: garage vs. surface parking 2

10. Attracting private investments to Ocean City 1
11. Difficulty of redevelopment 1
12. Lack of coordinated redevelopment within Ocean City 0
13. Aging commercial centers and buildings 0
14. Defining vision for Downtown: Old Town and Upper Town 0

Actions 2016 PRIORITY

** 1. Dualization of Route 90: Advocacy Mgmt 5

M/C
2015
2. Airport Commercial and Industrial Development M/C 5
Evaluation Report with Option
Direction
Water and Sewer Service
** 3. Old Town Model Block Development Mgmt 4
Property Acquisition (2) M/C
Temporary Parking 2015
RFP for Development
** 4. Comprehensive Plan: Update Mgmt 4
M/C
2015
5. OCDC Expansion (to 33rd Street) Mgmt 4
Boundaries
Design
Faade
6. Ocean Plaza Mall Strategy M/C 3
Meeting with Owners 2015
7. Transit Center Relocation M/C 3
Evaluation Report with Options
Direction
Location
8. Caine Woods Neighborhood Redesign/Street Improvements M/C 3
9. Parking Requirements and Options M/C 2
Fee in Lieu of 2015
10. North Baltimore: Divisional to 15th Redevelopment Plan M/C 2
11. R-1A Zoning Review M/C 1

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 134

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Actions 2016 (Continued) PRIORITY

12. Residential Development Regulations M/C 1

Assessment
Regulations
13. Old Town/Upper Downtown Redevelopment and Tools Policy 0
Mgmt
M/C
2015
14. Highway 113 Dualization (2018) MIP

On the Horizon 2017 2021

1. Downtown One-way Street Pairs (1st and 2nd) 2015
2. Zoning Ordinance: Update OTH
3. Undergrounding Utilities OTH
4. Blighted Structures Strategy OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 135

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

SECTION 4

ACTION AGENDA
2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 136

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2016
Targets for Action

TOP PRIORITY
Tax Differential

Convention Center Phase III: Exhibit Hall

School After Labor Day (Statewide): Advocacy

Whiteside Facility: Direction

Canal Dredging Project

HIGH PRIORITY
Performing Arts Center: Enhanced Programs/ Performance

Budget and Tax Rate

Old Town Model Block Development

Additional Security Camera on the Boardwalk

Amphitheater at Northside Park

Comprehensive Plan: Update

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 137

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MODERATE PRIORITY
Dualization of Route 90: Advocacy

Town Land Acquisition and Disposal

Comprehensive Parks and Recreation Master Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 138

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2016

Targets for Action PRIORITY

PRIORITY TOP HIGH MOD

1. Tax Differential Top 6 - -

2. Convention Center Phase III: Exhibit Hall Top 5 - -
3. School After Labor Day (Statewide): Advocacy Top 4 - -
4. Whiteside Facility: Direction Top 4 - -
5. Canal Dredging Project Top 4 - -
6. Performing Arts Center: Enhanced Programs/ High 3 5 -
Performance
7. Budget and Tax Rate High 2 5 -
8. Old Town Model Block Development High 2 5 -
9. Additional Security Camera on the Boardwalk High 2 4 -
10. Amphitheater at Northside Park High 2 4 -
11. Comprehensive Plan: Update High 1 4 -
12. Dualization of Route 90: Advocacy Mod 3 3 5
13. Town Land Acquisition and Disposal Mod 1 2 4
14. Comprehensive Parks and Recreation Master Plan Mod 1 1 4
15. Marylands Team Sports Capital Destination 1 1 3
16. National Citizen Survey: Direction 1 1 3
17. Bike Paths/Routes 0 1 2
18. Airport Commercial and Industrial Development 0 1 2
19. Green Action Plan: Next Steps 0 1 1

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 139

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management Agenda 2016
Targets for Action

TOP PRIORITY
Bond Package 2018: Development

Beach Replenishment

Long-Term Financial Plan: Development

Police Staffing: Seasonal Employees

City Manager Report with Recommendations

HIGH PRIORITY
Town Facilities Security Plan

Network Backbone Replacement

Street Performers Ordinance and Implementation

Smoking Regulation: Implementation

Workforce Development: Implementation

Fire Station 3: Design

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 140

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management Agenda 2016

Targets for Action PRIORITY

PRIORITY TOP HIGH

1. Bond Package 2018: Development Top 6 -

2. Beach Replenishment Top 5 -
3. Long-Term Financial Plan: Development Top 5 -
4. Police Staffing: Seasonal Employees Top 5 -
5. City Manager Report with Recommendations Top 4 -
6. Town Facilities Security Plan High 3 6
7. Network Backbone Replacement High 2 6
8. Street Performers Ordinance and Implementation High 0 6
9. Smoking Regulation: Implementation High 3 5
10. Workforce Development: Implementation High 2 4
11. Fire Station 3: Design High 2 4
12. Boat Ramp 87th: Direction 0 1
13. Real Time Arrival Bus App: Development 0 0
14. Sustainable Maryland Certification: Designation 0 0

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 141

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management in Progress 2016

1. Downtown Holiday Lights

2. Tourism Strategic Plan: Update

3. Mid Week Hotel Promotion

4. Trailer Parking Permit Program: Implementation

5. CVB Membership: Restaurants

6. Tourist Survey: Update

7. Bid for National Tournaments

8. H2O Event Plan and Response

9. 50 Christmas Tree

10. Micro Breweries: Expansion

11. Tourism Information Gathering and Tracking System

12. State Tourism Budget: Advocacy

13. Website Property Spotlight

14. Sports Marketing Program

15. Golf Packages Promotion

17. Individual Compensation Policy

18. Annual Pension Report

19. Radio Purchase: Bond Funding

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 142

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

20. Record Retention Policy (Council Action)

21. Document Archiving System: Wastewater

22. Financial Policies: Update

23. Cross Connection Control Program

24. Pension Liability Annual Report

25. 2015 Building Code: Adoption

26. Healthy Eating and Living (HEAL): Designation

27. Drug Action Plan: Report

28. Comprehensive Emergency Operations Recovery Plan

29. Strategic Plan: Annual Update

30. Building Permit and Development Process Improvement

31. Personnel Rules and Regulations: Revision

32. Health and Safety Manual/Training/Policy Review

33. Fire Department Technology: Upgrade

34. Fire Staffing Model

35. Town Policy and Procedures Manual: Completion

36. Water Quality Administrative Consent Agreement

37. 9-1-1 System

38. Safety Hazard Training Program

39. Continuity of Operations Plan: Update

40. CNG Fleet

41. Performance Evaluation System/Pay of Performance Development

42. Performance Measurement System: Development (ICMA)

43. Enterprise Learning System: Development

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 143

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Major Projects 2016

1. Wally the Whale

2. Clock (between Worcester and Inlet)
3. Caroline Street State
4. Airport Improvements: Environment Assessment
5. Winterfest Tent/Pavilion
6. Ocean Outfall Investigation
7. Wastewater Facility
8. Downtown Water Storage Tank
9. 800 MHz Radio System Replacement: Update (Council Approval: 6/16)
10. Wastewater Asbestos Pipes Replacement
11. Natural Gas Construction
12. Upper Downtown: Sign
13. Eagles Landing Golf Course: Club House
14. Eagles Landing Golf Course: Irrigation Project (with Worcester
County) Funding
15. Sinepuxent Bike Route
16. Public Boat Ramp (65th)
17. Jamaica Avenue Parking Lot/Repair and Maintenance
18. Northside Park Building
19. Coastal Highway Project (40th to 62nd)
20. Fire Simulator
21. Fire Headquarters Building
22. Phone System: Installation
23. Highway 113 Dualization Project

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 144

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Action Outlines 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 145

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 1 1st CLASS RESORT AND TOURIST DESTINATION

ACTION: CONVENTION CENTER PHASE III: EXHIBIT PRIORITY

HALL Policy Top

Key Issues Activities/Milestones Time

1. Council Decision: Study Adoption 4/16
2. Develop Concept Design, Cost 8/16
Estimate
3. Council Presentation: Final Design 9/16
4. Council Decision: Direction, 10/16
Funding
5. Develop and issue RFP 11/16
6. Review RFP Response 1/17
7. Council Decision: State Funding
Request
8. Construction: Initiated 10/17
9. Opening 2019

$ Responsibility: Engineering/Convention Center

ACTION: SCHOOL AFTER LABOR DAY (STATEWIDE): PRIORITY

ADVOCACY Policy Top

Key Issues Activities/Milestones Time

1. Continue Advocacy, Marketing Ongoing
2. Committee: Action/ Decision 4/16
3. Governor: Signage 5/16

Responsibility: Mayor/Tourism

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 146

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: PERFORMING ARTS CENTER: ENHANCED PRIORITY

PROGRAMS/ PERFORMANCE Policy High

Key Issues Activities/Milestones Time

Foundation Creation A. Programs Expansion Ongoing
Signs/Marquee B. Foundation
Sponsorships 1. Reconvene Cultural Arts 6/16
Funding Mechanisms Advisory Board
2. Develop future direction and 9/16
recommendations
3. Council Report 10/16

Responsibility: Convention Center

ACTION: ADDITIONAL SECURITY CAMERA ON THE PRIORITY

BOARDWALK (North of 15th Street) Policy High

Key Issues Activities/Milestones Time

Locations 1. Council Decision; Budget FY 2017 4/16
Cameras: Number Additional Camera
Network Network Infrastructure
Storage 2. Begin Construction 2/17
3. Installation 5/17
4. Purchase Equipment 10/17

$ Responsibility: Police/Information Technology

ACTION: MARYLANDS TEAM SPORTS CAPITAL PRIORITY

DESTINATION Policy

Key Issues Activities/Milestones Time

Partners 1. Gather background information 7/16
Title 2. Prepare report 8/16
3. Tourism Commission: Review 9/16
4. Council Decision: Direction, Next 10/16
Steps

Responsibility: Tourism

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 147

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: BEACH REPLENISHMENT PRIORITY

Mgmt - Top

Key Issues Activities/Milestones Time

A. Dunes
1. Change Orders: State Approval 4/16
2. Completion: All Dune Energy 6/16
B. Beach
1. Federal Advocacy Ongoing

** Responsibility: Engineering

ACTION: STREET PERFORMERS ORDINANCE PRIORITY

AND IMPLEMENTATION Mgmt High

Key Issues Activities/Milestones Time

1. Council Decision: Ordinance 4/16
2. Implement Processes 5/16
3. Boardwalk Task Force: End of 10/16
Summer Report

Responsibility: Clerk

ACTION: SMOKING REGULATION: IMPLEMENTATION PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

Enforcement Level A. Signage
Receptacle 1. Inventory Signs Completed
2. Initiate initial signs installation 5/16
3. Complete Signs Installation 7/16
B. Enforcement
1. Public Service Messages/Social 4/16
Media/Handout Cards/
Information Booth
2. Instruction to Police Officers/ 5/16
Education and Enforcement
3. Police Commission: End of 10/16
Summer Report

Responsibility: Police/Public Works/Beach Patrol

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 148

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: REAL TIME ARRIVAL BUS APP: PRIORITY

DEVELOPMENT Mgmt

Key Issues Activities/Milestones Time

Funding 1. Transportation Committee: 4/16
Annual Cost for Maintenance Direction
Scope 2. Develop Proposal and Funding 7/16
Vendor 3. MTA Decision: Approval and/or 12/16
4. Develop budget proposal 2/17
5. Council Decision: Budget FY 2018 4/17

$ Responsibility: Transportation/Public Works

Management in Progress 2016 TIME

1. 2016 Marketing Campaign Mgmt Completed

2. Downtown Holiday Lights 3/16
3. Tourism Strategic Plan: Update MIP 4/16
4. Mid Week Hotel Promotion 4/16
5. Trailer Parking Permit Program: Implementation Mgmt 5/16
M/C
6. CVB Membership: Restaurants 5/16 &
10/16
7. Tourist Survey: Update MIP 5/16-11/16
8. Bid for National Tournaments Mgmt 6/16
2015
9. H2O Event Plan and Response Mgmt 9/16
M/C
2015
10. 50 Christmas Tree 10/16
11. Micro Breweries: Expansion 10/16 &
5/17
12. Tourism Information Gathering and Tracking System MIP 11/16
13. State Tourism Budget: Advocacy MIP Ongoing
14. Website Property Spotlight Mgmt Ongoing
15. Sports Marketing Program 2015 Ongoing
16. Golf Packages Promotion

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 149

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Major Projects 2016 TIME

1. Wally the Whale Mgmt 5/16

2. Clock (between Worcester and Inlet) 6/16
3. Caroline Street State Mgmt 7/16
4. Airport Improvements: Environment Assessment Mgmt 6/17
2015
5. Winterfest Tent/Pavilion 2015 11/17

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 150

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 2 FINANCIALLY SOUND TOWN GOVERNMENT

ACTION: TAX DIFFERENTIAL PRIORITY

Policy Top

Key Issues Activities/Milestones Time

1. Work with County on Tax Ongoing
Differential Study
2. Finalize County Study 6/16
3. Determine City position, MOU 9/16
4. Council Decision: Direction 10/16

Responsibility: City Manager/Finance

ACTION: WHITESIDE FACILITY: DIRECTION PRIORITY

Policy Top

Key Issues Activities/Milestones Time

Land Acquisition 1. Council Closed Session: Direction 4/16
Design 2. Hire architect for design 5/16
Funding 3. Complete Land Acquisition 6/16
4. Complete design 8/16
5. Council Decision: Construction Bid 10/16
6. Initiate Construction 11/16
7. Complete Construction/Opening 5/17

Responsibility: Engineering/Public Works

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 151

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: BUDGET AND TAX RATE PRIORITY

Policy High

Key Issues Activities/Milestones Time

Service 1. Prepare proposed budget 3/16
Service Level 2. Council Decision: Service, Tax 4/16
Tax Rate Rate
Constant Yield 3. Develop public information: 9/16
Public Information on Town campaign on Town services and
Services and Finance benefits to residents

** Responsibility: Budget

ACTION: TOWN LAND ACQUISITION AND DISPOSAL PRIORITY

Policy - Mod

Key Issues Activities/Milestones Time

Acquisition 1. Finalize Report 6/16
Disposal 2. Council Presentation: Direction 7/16

Responsibility: Public Works

ACTION: BOND PACKAGE 2018: PREPARATION PRIORITY

Mgmt Top

Key Issues Activities/Milestones Time

1. Update Capital Improvement Plan 7/16
2. Council Decision: Preview, Project 8/16
Definition, Project
3. Develop conceptual designs, cost 7/17
estimate
4. Council Decision: Direction, Bond 9/17
Package

** Responsibility: Engineering

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 152

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: LONG-TERM FINANCIAL PLAN: PRIORITY

DEVELOPMENT Mgmt Top

Key Issues Activities/Milestones Time

Operating Expenditures 1. Begin planning process 11/16
Capital Costs 2. Develop initial plan with 2/17
Revenue Projections projections
3. Council Presentation: Plan 3/17

Responsibility: City Manager/Finance

ACTION: TOWN FACILITIES SECURITY PLAN PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

1. Staff Briefing 3/16
2. Conduct Security Audit 11/16
3. Identify Projects 12/16
4. Develop budget proposal 2/17
5. Council Decision: Budget FY 2017 4/17

Responsibility:

Management in Progress 2016 TIME

1. Individual Compensation Policy Mgmt

C) Promotions 2015 4/16
D) Acting in Capacity 5/16
2. Annual Pension Report 2015 8/16
3. Radio Purchase: Bond Funding 12/16
4. Record Retention Policy (Council Action) 1/17
5. Document Archiving System: Wastewater OTH Ongoing
6. Financial Policies: Update M/C Ongoing
OTH
7. Cross Connection Control Program 2015 Ongoing
8. Pension Liability Annual Report M/C
OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 153

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Major Projects 2016 TIME

1. Ocean Outfall Investigation 5/16

2. Wastewater Facility: 6/16
C) Electric Upgrade 12/16
D) Secondary Clarifier
3. Downtown Water Storage Tank 12/16
4. 800 MHz Radio System Replacement: Update (Council 2016-2018
Approval: 6/16)
5. Wastewater Asbestos Pipes Replacement 5/18
6. Natural Gas Construction 2021

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 154

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 3 MORE LIVABLE COMMUNITY FOR RESIDENTS

ACTION: CANAL DREDGING PROJECT PRIORITY

Policy Top

Key Issues Activities/Milestones Time

1. Council Decision: Budget FY 2017 4/16
Phase IV
2. Bid Construction 6/16
3. Council Decision: Award Contract 9/16
4. Complete Construction: Phase IV 3/17
5. Complete Phase V: Design and 6/17
Permitting

Responsibility: Engineering

ACTION: AMPHITHEATER AT NORTHSIDE PARK PRIORITY

Policy High

Key Issues Activities/Milestones Time

Location 1. Define scope of project, method, 5/16
Scope of Project cost estimate
Operation 2. Council Decision: Direction on 6/16
Maintenance Project (relationship to
Staffing Temporary Structure Comprehensive Plan, and Parks and
Recreation Master Plan)

Responsibility: Park and Recreation

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 155

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: COMPREHENSIVE PARKS AND RECREATION PRIORITY

MASTER PLAN Policy Mod

Key Issues Activities/Milestones Time

1. Complete park inventory 5/16
2. Complete needs assessment 6/16
3. Access park use 9/16
4. Community Meeting 12/16
5. Prepare draft plan 3/17
6. Park and Recreation Committee: 4/17
Review
7. Finalize Plan 5/17
8. Council Decision: Plan Presentation 6/17
and Adoption

** Responsibility: Parks and Recreation

ACTION: BIKE PATHS/ROUTES PRIORITY

Policy

Key Issues Activities/Milestones Time

Easement A. Impediment
1. Council Meeting: Easements 4/16
2. Schedule with hotels and 5/16
condos
3. Address two impediments
4. Prepare report 6/16
5. Transportation Committee: 7/16
Direction
6. Council Decision: Direction 7/16
B. Bayside Bike Route
1. Complete design 8/16
2. Develop budget proposal 2/17
3. Council Decision: Budget 4/17
FY 2017

Responsibility: Public Works

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 156

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: SUSTAINABLE MARYLAND CERTIFICATION: PRIORITY

DESIGNATION Mgmt

Key Issues Activities/Milestones Time

1. Complete application 4/16
2. Submit application 5/16
3. Award Certification 10/16

Responsibility:

Management in Progress 2016 TIME

1. 2015 Building Code: Adoption 5/16

2. Healthy Eating and Living (HEAL): Designation 2015 6/16
3. Drug Action Plan: Report 6/16
4. Comprehensive Emergency Operations Recovery Plan Ongoing

Major Projects 2016 TIME

1. Upper Downtown: Sign 6/16

2. Eagles Landing Golf Course: Club House Initiate
11/16
3. Eagles Landing Golf Course: Irrigation Project (with Worcester Initiate
County) Funding 11/16
4. Sinepuxent Bike Route 12/16
5. Public Boat Ramp (65th) 5/17
6. Jamaica Avenue Parking Lot/Repair and Maintenance 5/17
7. Northside Park Building
Gym Floor
Bleachers
Roof
Parking Lot Repaving
8. Coastal Highway Project (40th to 62nd)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 157

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 4 EXCELLENT SERVICE THROUGH A HIGH

PERFORMING TOWN ORGANIZATION

ACTION: NATIONAL CITIZEN SURVEY: DIRECTION PRIORITY

Policy

Key Issues Activities/Milestones Time

1. Review Best Practices and survey 9/16
companies
2. Develop report with options 10/16
3. Council Decision: Direction 10/16

Responsibility: City Manager

ACTION: GREEN ACTION PLAN: NEXT STEPS PRIORITY

Policy

Key Issues Activities/Milestones Time

1. Identify areas for grants Ongoing

Responsibility: Green Team

ACTION: POLICE STAFFING: SEASONAL EMPLOYEES PRIORITY

Mgmt Top

Key Issues Activities/Milestones Time

1. Kick Off Branding/Recruitment 4/16
2. Select employees for 2016 Season 5/16
3. Develop Proposal for Reserve 10/16
Officers Program
4. Develop budget proposal 12/17
5. Council Decision: Budget FY 2018 1/17
6. Aggressive Recruitment Ongoing

Responsibility: Police Chief

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 158

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: CITY MANAGER REPORT WITH PRIORITY

RECOMMENDATIONS Mgmt Top

Key Issues Activities/Milestones Time

1. Prepare report 10/16
2. Council Presentation: Report 11/16

Responsibility: City Manager

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 159

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: NETWORK BACKBONE REPLACEMENT PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

A. Phase 1 Initiation and Planning 1/17
1. Decision: Project Direction, Funding
2. Assemble a planning committee
3. Survey conditions of current system
4. Identify current point-to-point and
point-to-multipoint topology
5. Determine backhaul bandwidth
requirements
6. Develop backhaul requirements design
7. Develop a scalability plan for the
backhaul
B. Phase 2 Design Development 6/17
1. Determine bandwidth requirement for
the remaining twelve satellite sites
2. Develop a scalability Plan for our
satellite sites
3. Evaluate different design and
technology options as a committee
4. Review design development
deliverables
5. Submit final design requirements and
scalability plan
C. Phase 3 Procurement 12/17
1. Conduct bid process for construction
and installation
2. Submit proposals to Mayor and Council
for financial approval
3. Award contract
D. Phase 4 Construction and Installation
1. Begin installation of chosen design and
technology
2. Test, label, and terminate the new
cabling
3. Remove obsolete infrastructure
4. Cut over voice services as appropriate
5. Cut over data services to new
technology solution
E. Phase 5 Project Closeout
1. Close out administrative tasks
2. Conduct project reviews
3. Formally sign off on the project

$** Responsibility: Information Technology

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 160

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: WORKFORCE DEVELOPMENT: PRIORITY

IMPLEMENTATION Mgmt High

Key Issues Activities/Milestones Time

1. Develop Presentation: Succession 4/16
Process/Planning for Managers
2. Develop department planning Ongoing
3. Identify potential candidates Ongoing

Responsibility: Human Resources

ACTION: FIRE STATION 3: DESIGN PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

1. Council Decision: Budget FY 2017 4/16
2. Council Decision: Award Contract, 10/16
Design, Cost
3. Council Presentation: Station 2/17
Design, Costs

Responsibility: Fire Chief

Management in Progress 2016 TIME

1. Strategic Plan: Annual Update 4/16

2. Building Permit and Development Process Improvement 2015 6/16
3. Personnel Rules and Regulations: Revision 9/16
4. Health and Safety Manual/Training/Policy Review 2015 12/16
5. Fire Department Technology: Upgrade 12/16
6. Fire Staffing Model 12/16
7. Town Policy and Procedures Manual: Completion 1/17
8. Water Quality Administrative Consent Agreement 7/17
9. 9-1-1 System 2018
10. Safety Hazard Training Program Ongoing
11. Continuity of Operations Plan: Update Ongoing
12. CNG Fleet OTH
13. Performance Evaluation System/Pay of Performance Mgmt
Development OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 161

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Management in Progress 2016 (Continued) TIME

14. Performance Measurement System: Development (ICMA) Mgmt

OTH
15. Enterprise Learning System: Development OTH

Major Projects 2016 TIME

1. Fire Simulator 6/16

2. Fire Headquarters Building 10/16
3. Phone System: Installation 12/16

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 162

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

GOAL 5 REVITALIZED OCEAN CITY: DEVELOPMENT

AND REDEVELOPMENT

ACTION: OLD TOWN MODEL BLOCK PRIORITY

DEVELOPMENT Policy High

Key Issues Activities/Milestones Time

1. Purchase property TBD
2. Close on property acquisition TBD
3. Complete survey 4/16
4. Complete property conveyance 4/16
Town to OCDC
5. Issue RFP 10/16
6. Receive Responses 12/16
7. Council Decision: Project 2017
Direction

** Responsibility: OCDC

ACTION: COMPREHENSIVE PLAN: UPDATE PRIORITY

Policy High

Key Issues Activities/Milestones Time

1. Planning Commission: Review, 8/16
Recommendation
2. Maryland Department of Planning: 10/16
Review/Approval
3. Council Decision: Plan Adoption 12/16

** Responsibility: Planning

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 163

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

ACTION: DUALIZATION OF ROUTE 90: ADVOCACY PRIORITY

Policy Mod

Key Issues Activities/Milestones Time

1. Continue to lobby Worcester Ongoing
County and MTA
2. Secure Project in 5-Year Plan TBD

** Responsibility: Engineering

ACTION: AIRPORT COMMERCIAL AND INDUSTRIAL PRIORITY

DEVELOPMENT Policy

Key Issues Activities/Milestones Time

1. Complete Environmental 6/17
Assessment Report, including
Permits

Responsibility: Public Works

ACTION: OCDC EXPANSION (TO 33RD STREET) PRIORITY

Policy

Key Issues Activities/Milestones Time

Design Criteria 1. Amend the Sustainable TBD
Building Guideline Communities Development Plan

Responsibility: OCDC

Major Projects 2016 TIME

1. Highway 113 Dualization Project 2019

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 164

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Calendar 2016 2017

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 165

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

April 2016
1. Council Decision: Convention Center Phase III Study Adoption

2. Council Decision: Budget FY 2017 Funding for Additional Security Cameras

and Network Infrastructure

3. Council Committee: School after Labor Day Town Next Steps

4. Council Decision: Street Performers Ordinance Adoption

5. Transportation Committee: Real Time Arrival Bus App Direction

6. Council Closed Session: Whiteside Facility

7. Council Decision: Budget FY 2017 and Tax Rate

8. Council Decision: Individual Compensation Policy Adjustments

9. Council Decision: Budget FY 2017 Canal Dredging Phase IV Funding

10. Council Meeting: Bike Path/Routes Easements

11. Council Decision: Budget FY 2017 Fire Station 3 Design

12. Council Decision: Budget FY 2017 Performance Evaluation System/Pay for

Performance Direction and Funding

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 166

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

May 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 167

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

June 2016
1. Council Decision: 800 MHz Radio System Approval

2. Council Decision: Amphitheater at Northside Park Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 168

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

July 2016
1. Council Presentation and Decision: Town Land Acquisition and Disposal
Direction

2. Transportation Committee: Bike Path/Routes Report

3. Council Decision: Bike Path/Routes Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 169

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

August 2016
1. Council Decision: Bond Package FY 2018 Project Review and Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 170

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

September 2016
1. Council Presentation: Convention Center Phase III Design

2. Council Decision: Award Contract Canal Dredging Phase IV

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 171

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

October 2016
1. Council Decision: Convention Center III Direction, Funding

2. Council Report: Performing Arts Center Foundation, Sponsorships, Funding

Mechanism

3. Council Decision: Marylands Team Sports Capital Direction and Next

Steps

4. Police Commission: Smoking Regulation End of Summer Report

5. Boardwalk Task Force: End of Summer Report

6. Council Decision: Tax Differential Next Steps

7. Council Decision: Whiteside Facility Award Construction Contract

8. Council Decision: National Citizen Survey Direction

9. Council Decision: Award Contract for Fire Station 3 Design

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 172

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

November 2016
1. Council Report: Tourism Information Gathering

2. Council Presentation: City Manager Organization Report with

Recommendations

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 173

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

December 2016
1. Council Decision: Comprehensive Plan Adoption

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 174

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

January 2017
1. Council Decision: Records Retention Policy

2. Council Decision: Budget FY 2018 Funding for Police Seasonal Employees

3. Council Decision: Budget FY 2018 Funding for National Backbone

Replacement

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 175

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

February 2017
1. Council Presentation: Fire Station 3 Design and Cost Estimates

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 176

Leaders Guide Final Report 2016/Mayor and City Council/Ocean City, Maryland

MONTH

March 2017
1. Council Presentation: Long-term Financial Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 177

 ACTION AGENDA
2016

Mayor and City Council

Ocean City, Maryland

March 2016

Lyle Sumek Associates, Inc. Phone: (386) 246-6250

9 Flagship Court Fax: (386) 246-6252
Palm Coast, FL 32137-3373 E-mail: sumekassoc@gmail.com
Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2016
Targets for Action

TOP PRIORITY
Tax Differential
Convention Center Phase III: Exhibit Hall
School After Labor Day (Statewide): Advocacy
Whiteside Facility: Direction
Canal Dredging Project

HIGH PRIORITY
Performing Arts Center: Enhanced Programs/ Performance
Budget and Tax Rate
Old Town Model Block Development
Additional Security Camera on the Boardwalk
Amphitheater at Northside Park
Comprehensive Plan: Update

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 1

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MODERATE PRIORITY
Dualization of Route 90: Advocacy
Town Land Acquisition and Disposal
Comprehensive Parks and Recreation Master Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 2

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2016

Targets for Action PRIORITY

PRIORITY TOP HIGH MOD

1. Tax Differential Top 6 - -

2. Convention Center Phase III: Exhibit Hall Top 5 - -
3. School After Labor Day (Statewide): Advocacy Top 4 - -
4. Whiteside Facility: Direction Top 4 - -
5. Canal Dredging Project Top 4 - -
6. Performing Arts Center: Enhanced Programs/ High 3 5 -
Performance
7. Budget and Tax Rate High 2 5 -
8. Old Town Model Block Development High 2 5 -
9. Additional Security Camera on the Boardwalk High 2 4 -
10. Amphitheater at Northside Park High 2 4 -
11. Comprehensive Plan: Update High 1 4 -
12. Dualization of Route 90: Advocacy Mod 3 3 5
13. Town Land Acquisition and Disposal Mod 1 2 4
14. Comprehensive Parks and Recreation Master Plan Mod 1 1 4
15. Marylands Team Sports Capital Destination 1 1 3
16. National Citizen Survey: Direction 1 1 3
17. Bike Paths/Routes 0 1 2
18. Airport Commercial and Industrial Development 0 1 2
19. Green Action Plan: Next Steps 0 1 1

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 3

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management Agenda 2016
Targets for Action

TOP PRIORITY
Bond Package 2018: Development
Beach Replenishment
Long-Term Financial Plan: Development
Police Staffing: Seasonal Employees
City Manager Report with Recommendations

HIGH PRIORITY
Town Facilities Security Plan
Network Backbone Replacement
Street Performers Ordinance and Implementation
Smoking Regulation: Implementation
Workforce Development: Implementation
Fire Station 3: Design

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 4

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management Agenda 2016

Targets for Action PRIORITY

PRIORITY TOP HIGH

1. Bond Package 2018: Development Top 6 -

2. Beach Replenishment Top 5 -
3. Long-Term Financial Plan: Development Top 5 -
4. Police Staffing: Seasonal Employees Top 5 -
5. City Manager Report with Recommendations Top 4 -
6. Town Facilities Security Plan High 3 6
7. Network Backbone Replacement High 2 6
8. Street Performers Ordinance and Implementation High 0 6
9. Smoking Regulation: Implementation High 3 5
10. Workforce Development: Implementation High 2 4
11. Fire Station 3: Design High 2 4
12. Boat Ramp 87th: Direction 0 1
13. Real Time Arrival Bus App: Development 0 0
14. Sustainable Maryland Certification: Designation 0 0

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 5

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Management in Progress 2016

1. Downtown Holiday Lights

2. Tourism Strategic Plan: Update

3. Mid Week Hotel Promotion

4. Trailer Parking Permit Program: Implementation

5. CVB Membership: Restaurants

6. Tourist Survey: Update

7. Bid for National Tournaments

8. H2O Event Plan and Response

9. 50 Christmas Tree

10. Micro Breweries: Expansion

11. Tourism Information Gathering and Tracking System

12. State Tourism Budget: Advocacy

13. Website Property Spotlight

14. Sports Marketing Program

15. Golf Packages Promotion

17. Individual Compensation Policy

18. Annual Pension Report

19. Radio Purchase: Bond Funding

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 6

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

20. Record Retention Policy (Council Action)

21. Document Archiving System: Wastewater

22. Financial Policies: Update

23. Cross Connection Control Program

24. Pension Liability Annual Report

25. 2015 Building Code: Adoption

26. Healthy Eating and Living (HEAL): Designation

27. Drug Action Plan: Report

28. Comprehensive Emergency Operations Recovery Plan

29. Strategic Plan: Annual Update

30. Building Permit and Development Process Improvement

31. Personnel Rules and Regulations: Revision

32. Health and Safety Manual/Training/Policy Review

33. Fire Department Technology: Upgrade

34. Fire Staffing Model

35. Town Policy and Procedures Manual: Completion

36. Water Quality Administrative Consent Agreement

37. 9-1-1 System

38. Safety Hazard Training Program

39. Continuity of Operations Plan: Update

40. CNG Fleet

41. Performance Evaluation System/Pay of Performance Development

42. Performance Measurement System: Development (ICMA)

43. Enterprise Learning System: Development

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 7

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Major Projects 2016

1. Wally the Whale

2. Clock (between Worcester and Inlet)
3. Caroline Street State
4. Airport Improvements: Environment Assessment
5. Winterfest Tent/Pavilion
6. Ocean Outfall Investigation
7. Wastewater Facility
8. Downtown Water Storage Tank
9. 800 MHz Radio System Replacement: Update (Council Approval: 6/16)
10. Wastewater Asbestos Pipes Replacement
11. Natural Gas Construction
12. Upper Downtown: Sign
13. Eagles Landing Golf Course: Club House
14. Eagles Landing Golf Course: Irrigation Project (with Worcester
County) Funding
15. Sinepuxent Bike Route
16. Public Boat Ramp (65th)
17. Jamaica Avenue Parking Lot/Repair and Maintenance
18. Northside Park Building
19. Coastal Highway Project (40th to 62nd)
20. Fire Simulator
21. Fire Headquarters Building
22. Phone System: Installation
23. Highway 113 Dualization Project

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 8

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Action Outlines 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 9

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

GOAL 1 1st CLASS RESORT AND TOURIST DESTINATION

ACTION: CONVENTION CENTER PHASE III: EXHIBIT PRIORITY

HALL Policy Top

Key Issues Activities/Milestones Time

1. Council Decision: Study Adoption 4/16
2. Develop Concept Design, Cost 8/16
Estimate
3. Council Presentation: Final Design 9/16
4. Council Decision: Direction, 10/16
Funding
5. Develop and issue RFP 11/16
6. Review RFP Response 1/17
7. Council Decision: State Funding
Request
8. Construction: Initiated 10/17
9. Opening 2019

$ Responsibility: Engineering/Convention Center

ACTION: SCHOOL AFTER LABOR DAY (STATEWIDE): PRIORITY

ADVOCACY Policy Top

Key Issues Activities/Milestones Time

1. Continue Advocacy, Marketing Ongoing
2. Committee: Action/ Decision 4/16
3. Governor: Signage 5/16

Responsibility: Mayor/Tourism

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 10

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: PERFORMING ARTS CENTER: ENHANCED PRIORITY

PROGRAMS/ PERFORMANCE Policy High

Key Issues Activities/Milestones Time

Foundation Creation A. Programs Expansion Ongoing
Signs/Marquee B. Foundation
Sponsorships 1. Reconvene Cultural Arts 6/16
Funding Mechanisms Advisory Board
2. Develop future direction and 9/16
recommendations
3. Council Report 10/16

Responsibility: Convention Center

ACTION: ADDITIONAL SECURITY CAMERA ON THE PRIORITY

BOARDWALK (North of 15th Street) Policy High

Key Issues Activities/Milestones Time

Locations 1. Council Decision; Budget FY 2017 4/16
Cameras: Number Additional Camera
Network Network Infrastructure
Storage 2. Begin Construction 2/17
3. Installation 5/17
4. Purchase Equipment 10/17

$ Responsibility: Police/Information Technology

ACTION: MARYLANDS TEAM SPORTS CAPITAL PRIORITY

DESTINATION Policy

Key Issues Activities/Milestones Time

Partners 1. Gather background information 7/16
Title 2. Prepare report 8/16
3. Tourism Commission: Review 9/16
4. Council Decision: Direction, Next 10/16
Steps

Responsibility: Tourism

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 11

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: BEACH REPLENISHMENT PRIORITY

Mgmt - Top

Key Issues Activities/Milestones Time

A. Dunes
1. Change Orders: State Approval 4/16
2. Completion: All Dune Energy 6/16
B. Beach
1. Federal Advocacy Ongoing

** Responsibility: Engineering

ACTION: STREET PERFORMERS ORDINANCE PRIORITY

AND IMPLEMENTATION Mgmt High

Key Issues Activities/Milestones Time

1. Council Decision: Ordinance 4/16
2. Implement Processes 5/16
3. Boardwalk Task Force: End of 10/16
Summer Report

Responsibility: Clerk

ACTION: SMOKING REGULATION: IMPLEMENTATION PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

Enforcement Level A. Signage
Receptacle 1. Inventory Signs Completed
2. Initiate initial signs installation 5/16
3. Complete Signs Installation 7/16
B. Enforcement
1. Public Service Messages/Social 4/16
Media/Handout Cards/
Information Booth
2. Instruction to Police Officers/ 5/16
Education and Enforcement
3. Police Commission: End of 10/16
Summer Report

Responsibility: Police/Public Works/Beach Patrol

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 12

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: REAL TIME ARRIVAL BUS APP: PRIORITY

DEVELOPMENT Mgmt

Key Issues Activities/Milestones Time

Funding 1. Transportation Committee: 4/16
Annual Cost for Maintenance Direction
Scope 2. Develop Proposal and Funding 7/16
Vendor 3. MTA Decision: Approval and/or 12/16
4. Develop budget proposal 2/17
5. Council Decision: Budget FY 2018 4/17

$ Responsibility: Transportation/Public Works

Management in Progress 2016 TIME

1. 2016 Marketing Campaign Mgmt Completed

2. Downtown Holiday Lights 3/16
3. Tourism Strategic Plan: Update MIP 4/16
4. Mid Week Hotel Promotion 4/16
5. Trailer Parking Permit Program: Implementation Mgmt 5/16
M/C
6. CVB Membership: Restaurants 5/16 &
10/16
7. Tourist Survey: Update MIP 5/16-11/16
8. Bid for National Tournaments Mgmt 6/16
2015
9. H2O Event Plan and Response Mgmt 9/16
M/C
2015
10. 50 Christmas Tree 10/16
11. Micro Breweries: Expansion 10/16 &
5/17
12. Tourism Information Gathering and Tracking System MIP 11/16
13. State Tourism Budget: Advocacy MIP Ongoing
14. Website Property Spotlight Mgmt Ongoing
15. Sports Marketing Program 2015 Ongoing
16. Golf Packages Promotion

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 13

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Major Projects 2016 TIME

1. Wally the Whale Mgmt 5/16

2. Clock (between Worcester and Inlet) 6/16
3. Caroline Street State Mgmt 7/16
4. Airport Improvements: Environment Assessment Mgmt 6/17
2015
5. Winterfest Tent/Pavilion 2015 11/17

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 14

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

GOAL 2 FINANCIALLY SOUND TOWN GOVERNMENT

ACTION: TAX DIFFERENTIAL PRIORITY

Policy Top

Key Issues Activities/Milestones Time

1. Work with County on Tax Ongoing
Differential Study
2. Finalize County Study 6/16
3. Determine City position, MOU 9/16
4. Council Decision: Direction 10/16

Responsibility: City Manager/Finance

ACTION: WHITESIDE FACILITY: DIRECTION PRIORITY

Policy Top

Key Issues Activities/Milestones Time

Land Acquisition 1. Council Closed Session: Direction 4/16
Design 2. Hire architect for design 5/16
Funding 3. Complete Land Acquisition 6/16
4. Complete design 8/16
5. Council Decision: Construction Bid 10/16
6. Initiate Construction 11/16
7. Complete Construction/Opening 5/17

Responsibility: Engineering/Public Works

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 15

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: BUDGET AND TAX RATE PRIORITY

Policy High

Key Issues Activities/Milestones Time

Service 1. Prepare proposed budget 3/16
Service Level 2. Council Decision: Service, Tax 4/16
Tax Rate Rate
Constant Yield 3. Develop public information: 9/16
Public Information on Town campaign on Town services and
Services and Finance benefits to residents

** Responsibility: Budget

ACTION: TOWN LAND ACQUISITION AND DISPOSAL PRIORITY

Policy - Mod

Key Issues Activities/Milestones Time

Acquisition 1. Finalize Report 6/16
Disposal 2. Council Presentation: Direction 7/16

Responsibility: Public Works

ACTION: BOND PACKAGE 2018: PREPARATION PRIORITY

Mgmt Top

Key Issues Activities/Milestones Time

1. Update Capital Improvement Plan 7/16
2. Council Decision: Preview, Project 8/16
Definition, Project
3. Develop conceptual designs, cost 7/17
estimate
4. Council Decision: Direction, Bond 9/17
Package

** Responsibility: Engineering

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 16

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: LONG-TERM FINANCIAL PLAN: PRIORITY

DEVELOPMENT Mgmt Top

Key Issues Activities/Milestones Time

Operating Expenditures 1. Begin planning process 11/16
Capital Costs 2. Develop initial plan with 2/17
Revenue Projections projections
3. Council Presentation: Plan 3/17

Responsibility: City Manager/Finance

ACTION: TOWN FACILITIES SECURITY PLAN PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

1. Staff Briefing 3/16
2. Conduct Security Audit 11/16
3. Identify Projects 12/16
4. Develop budget proposal 2/17
5. Council Decision: Budget FY 2017 4/17

Responsibility:

Management in Progress 2016 TIME

1. Individual Compensation Policy Mgmt

A) Promotions 2015 4/16
B) Acting in Capacity 5/16
2. Annual Pension Report 2015 8/16
3. Radio Purchase: Bond Funding 12/16
4. Record Retention Policy (Council Action) 1/17
5. Document Archiving System: Wastewater OTH Ongoing
6. Financial Policies: Update M/C Ongoing
OTH
7. Cross Connection Control Program 2015 Ongoing
8. Pension Liability Annual Report M/C
OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 17

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Major Projects 2016 TIME

1. Ocean Outfall Investigation 5/16

2. Wastewater Facility: 6/16
A) Electric Upgrade 12/16
B) Secondary Clarifier
3. Downtown Water Storage Tank 12/16
4. 800 MHz Radio System Replacement: Update (Council 2016-2018
Approval: 6/16)
5. Wastewater Asbestos Pipes Replacement 5/18
6. Natural Gas Construction 2021

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 18

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

GOAL 3 MORE LIVABLE COMMUNITY FOR RESIDENTS

ACTION: CANAL DREDGING PROJECT PRIORITY

Policy Top

Key Issues Activities/Milestones Time

1. Council Decision: Budget FY 2017 4/16
Phase IV
2. Bid Construction 6/16
3. Council Decision: Award Contract 9/16
4. Complete Construction: Phase IV 3/17
5. Complete Phase V: Design and 6/17
Permitting

Responsibility: Engineering

ACTION: AMPHITHEATER AT NORTHSIDE PARK PRIORITY

Policy High

Key Issues Activities/Milestones Time

Location 1. Define scope of project, method, 5/16
Scope of Project cost estimate
Operation 2. Council Decision: Direction on 6/16
Maintenance Project (relationship to
Staffing Temporary Structure Comprehensive Plan, and Parks and
Recreation Master Plan)

Responsibility: Park and Recreation

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 19

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: COMPREHENSIVE PARKS AND RECREATION PRIORITY

MASTER PLAN Policy Mod

Key Issues Activities/Milestones Time

1. Complete park inventory 5/16
2. Complete needs assessment 6/16
3. Access park use 9/16
4. Community Meeting 12/16
5. Prepare draft plan 3/17
6. Park and Recreation Committee: 4/17
Review
7. Finalize Plan 5/17
8. Council Decision: Plan Presentation 6/17
and Adoption

** Responsibility: Parks and Recreation

ACTION: BIKE PATHS/ROUTES PRIORITY

Policy

Key Issues Activities/Milestones Time

Easement A. Impediment
1. Council Meeting: Easements 4/16
2. Schedule with hotels and 5/16
condos
3. Address two impediments
4. Prepare report 6/16
5. Transportation Committee: 7/16
Direction
6. Council Decision: Direction 7/16
B. Bayside Bike Route
1. Complete design 8/16
2. Develop budget proposal 2/17
3. Council Decision: Budget 4/17
FY 2017

Responsibility: Public Works

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 20

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: SUSTAINABLE MARYLAND CERTIFICATION: PRIORITY

DESIGNATION Mgmt

Key Issues Activities/Milestones Time

1. Complete application 4/16
2. Submit application 5/16
3. Award Certification 10/16

Responsibility:

Management in Progress 2016 TIME

1. 2015 Building Code: Adoption 5/16

2. Healthy Eating and Living (HEAL): Designation 2015 6/16
3. Drug Action Plan: Report 6/16
4. Comprehensive Emergency Operations Recovery Plan Ongoing

Major Projects 2016 TIME

1. Upper Downtown: Sign 6/16

2. Eagles Landing Golf Course: Club House Initiate
11/16
3. Eagles Landing Golf Course: Irrigation Project (with Worcester Initiate
County) Funding 11/16
4. Sinepuxent Bike Route 12/16
5. Public Boat Ramp (65th) 5/17
6. Jamaica Avenue Parking Lot/Repair and Maintenance 5/17
7. Northside Park Building
Gym Floor
Bleachers
Roof
Parking Lot Repaving
8. Coastal Highway Project (40th to 62nd)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 21

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

GOAL 4 EXCELLENT SERVICE THROUGH A HIGH

PERFORMING TOWN ORGANIZATION

ACTION: NATIONAL CITIZEN SURVEY: DIRECTION PRIORITY

Policy

Key Issues Activities/Milestones Time

1. Review Best Practices and survey 9/16
companies
2. Develop report with options 10/16
3. Council Decision: Direction 10/16

Responsibility: City Manager

ACTION: GREEN ACTION PLAN: NEXT STEPS PRIORITY

Policy

Key Issues Activities/Milestones Time

1. Identify areas for grants Ongoing

Responsibility: Green Team

ACTION: POLICE STAFFING: SEASONAL EMPLOYEES PRIORITY

Mgmt Top

Key Issues Activities/Milestones Time

1. Kick Off Branding/Recruitment 4/16
2. Select employees for 2016 Season 5/16
3. Develop Proposal for Reserve 10/16
Officers Program
4. Develop budget proposal 12/17
5. Council Decision: Budget FY 2018 1/17
6. Aggressive Recruitment Ongoing

Responsibility: Police Chief

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 22

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: CITY MANAGER REPORT WITH PRIORITY

RECOMMENDATIONS Mgmt Top

Key Issues Activities/Milestones Time

1. Prepare report 10/16
2. Council Presentation: Report 11/16

Responsibility: City Manager

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 23

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: NETWORK BACKBONE REPLACEMENT PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

A. Phase 1 Initiation and Planning 1/17
1. Decision: Project Direction, Funding
2. Assemble a planning committee
3. Survey conditions of current system
4. Identify current point-to-point and
point-to-multipoint topology
5. Determine backhaul bandwidth
requirements
6. Develop backhaul requirements design
7. Develop a scalability plan for the
backhaul
B. Phase 2 Design Development 6/17
1. Determine bandwidth requirement for
the remaining twelve satellite sites
2. Develop a scalability Plan for our
satellite sites
3. Evaluate different design and
technology options as a committee
4. Review design development
deliverables
5. Submit final design requirements and
scalability plan
C. Phase 3 Procurement 12/17
1. Conduct bid process for construction
and installation
2. Submit proposals to Mayor and Council
for financial approval
3. Award contract
D. Phase 4 Construction and Installation
1. Begin installation of chosen design and
technology
2. Test, label, and terminate the new
cabling
3. Remove obsolete infrastructure
4. Cut over voice services as appropriate
5. Cut over data services to new
technology solution
E. Phase 5 Project Closeout
1. Close out administrative tasks
2. Conduct project reviews
3. Formally sign off on the project

$** Responsibility: Information Technology

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 24

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: WORKFORCE DEVELOPMENT: PRIORITY

IMPLEMENTATION Mgmt High

Key Issues Activities/Milestones Time

1. Develop Presentation: Succession 4/16
Process/Planning for Managers
2. Develop department planning Ongoing
3. Identify potential candidates Ongoing

Responsibility: Human Resources

ACTION: FIRE STATION 3: DESIGN PRIORITY

Mgmt High

Key Issues Activities/Milestones Time

1. Council Decision: Budget FY 2017 4/16
2. Council Decision: Award Contract, 10/16
Design, Cost
3. Council Presentation: Station 2/17
Design, Costs

Responsibility: Fire Chief

Management in Progress 2016 TIME

1. Strategic Plan: Annual Update 4/16

2. Building Permit and Development Process Improvement 2015 6/16
3. Personnel Rules and Regulations: Revision 9/16
4. Health and Safety Manual/Training/Policy Review 2015 12/16
5. Fire Department Technology: Upgrade 12/16
6. Fire Staffing Model 12/16
7. Town Policy and Procedures Manual: Completion 1/17
8. Water Quality Administrative Consent Agreement 7/17
9. 9-1-1 System 2018
10. Safety Hazard Training Program Ongoing
11. Continuity of Operations Plan: Update Ongoing
12. CNG Fleet OTH
13. Performance Evaluation System/Pay of Performance Mgmt
Development OTH

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 25

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Management in Progress 2016 (Continued) TIME

14. Performance Measurement System: Development (ICMA) Mgmt

OTH
15. Enterprise Learning System: Development OTH

Major Projects 2016 TIME

1. Fire Simulator 6/16

2. Fire Headquarters Building 10/16
3. Phone System: Installation 12/16

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 26

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

GOAL 5 REVITALIZED OCEAN CITY: DEVELOPMENT

AND REDEVELOPMENT

ACTION: OLD TOWN MODEL BLOCK PRIORITY

DEVELOPMENT Policy High

Key Issues Activities/Milestones Time

1. Purchase property TBD
2. Close on property acquisition TBD
3. Complete survey 4/16
4. Complete property conveyance 4/16
Town to OCDC
5. Issue RFP 10/16
6. Receive Responses 12/16
7. Council Decision: Project 2017
Direction

** Responsibility: OCDC

ACTION: COMPREHENSIVE PLAN: UPDATE PRIORITY

Policy High

Key Issues Activities/Milestones Time

1. Planning Commission: Review, 8/16
Recommendation
2. Maryland Department of Planning: 10/16
Review/Approval
3. Council Decision: Plan Adoption 12/16

** Responsibility: Planning

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 27

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

ACTION: DUALIZATION OF ROUTE 90: ADVOCACY PRIORITY

Policy Mod

Key Issues Activities/Milestones Time

1. Continue to lobby Worcester Ongoing
County and MTA
2. Secure Project in 5-Year Plan TBD

** Responsibility: Engineering

ACTION: AIRPORT COMMERCIAL AND INDUSTRIAL PRIORITY

DEVELOPMENT Policy

Key Issues Activities/Milestones Time

1. Complete Environmental 6/17
Assessment Report, including
Permits

Responsibility: Public Works

ACTION: OCDC EXPANSION (TO 33RD STREET) PRIORITY

Policy

Key Issues Activities/Milestones Time

Design Criteria 1. Amend the Sustainable TBD
Building Guideline Communities Development Plan

Responsibility: OCDC

Major Projects 2016 TIME

1. Highway 113 Dualization Project 2019

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 28

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

Town of Ocean City

Policy Calendar 2016 2017

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 29

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

April 2016
1. Council Decision: Convention Center Phase III Study Adoption

2. Council Decision: Budget FY 2017 Funding for Additional Security Cameras

and Network Infrastructure

3. Council Committee: School after Labor Day Town Next Steps

4. Council Decision: Street Performers Ordinance Adoption

5. Transportation Committee: Real Time Arrival Bus App Direction

6. Council Closed Session: Whiteside Facility

7. Council Decision: Budget FY 2017 and Tax Rate

8. Council Decision: Individual Compensation Policy Adjustments

9. Council Decision: Budget FY 2017 Canal Dredging Phase IV Funding

10. Council Meeting: Bike Path/Routes Easements

11. Council Decision: Budget FY 2017 Fire Station 3 Design

12. Council Decision: Budget FY 2017 Performance Evaluation System/Pay for

Performance Direction and Funding

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 30

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

May 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 31

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

June 2016
1. Council Decision: 800 MHz Radio System Approval

2. Council Decision: Amphitheater at Northside Park Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 32

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

July 2016
1. Council Presentation and Decision: Town Land Acquisition and Disposal
Direction

2. Transportation Committee: Bike Path/Routes Report

3. Council Decision: Bike Path/Routes Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 33

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

August 2016
1. Council Decision: Bond Package FY 2018 Project Review and Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 34

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

September 2016
1. Council Presentation: Convention Center Phase III Design

2. Council Decision: Award Contract Canal Dredging Phase IV

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 35

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

October 2016
1. Council Decision: Convention Center III Direction, Funding

2. Council Report: Performing Arts Center Foundation, Sponsorships, Funding

Mechanism

3. Council Decision: Marylands Team Sports Capital Direction and Next

Steps

4. Police Commission: Smoking Regulation End of Summer Report

5. Boardwalk Task Force: End of Summer Report

6. Council Decision: Tax Differential Next Steps

7. Council Decision: Whiteside Facility Award Construction Contract

8. Council Decision: National Citizen Survey Direction

9. Council Decision: Award Contract for Fire Station 3 Design

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 36

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

November 2016
1. Council Report: Tourism Information Gathering

2. Council Presentation: City Manager Organization Report with

Recommendations

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 37

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

December 2016
1. Council Decision: Comprehensive Plan Adoption

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 38

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

January 2017
1. Council Decision: Records Retention Policy

2. Council Decision: Budget FY 2018 Funding for Police Seasonal Employees

3. Council Decision: Budget FY 2018 Funding for National Backbone

Replacement

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 39

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

February 2017
1. Council Presentation: Fire Station 3 Design and Cost Estimates

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 40

Action Agenda 2016/Mayor and City Council/Ocean City, Maryland

MONTH

March 2017
1. Council Presentation: Long-term Financial Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 41

 STRATEGIC PLAN
2016 2021 2031

Ocean City, Maryland

March 2016

Lyle Sumek Associates, Inc. Phone: (386) 246-6250

9 Flagship
Lyle SumekCourt
Associates, Inc. Fax:Phone:
(386) 246-6252
(386) 246-6250
9 Flagship
Palm Coast,Court
FL 32137 Fax:sumekassoc@gmail.com
E-mail: (386) 246-6252
Palm Coast, FL 32137 E-mail: sumekassoc.com
Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Table of Contents

Strategic Planning for the Town of Ocean City 1

Ocean City Vision 2031 3

Ocean City Mission and Services 9

Town of Ocean City Plan 2016 2021 17

Town of Ocean City Action Agenda 2016 39

This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate parties as needed. No unauthorized duplication is
allowed, including for use in training within your organization or for consulting purposes outside your organization. All requests for duplication must be submitted in
writing.
Copyright 2016: Lyle Sumek Associates, Inc. Project 160302
Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

STRATEGIC PLANNING FOR THE

TOWN OF OCEAN CITY

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 1

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Strategic Planning Model for the

Town of Ocean City

Value-based principles that

Destination
describe the preferred
future in 15 years
VISION You Have Arrived

Strategic goals that focus

Map
outcome-base objectives and
potential actions for 5 years
PLAN The Right Route

Focus for one year a work

program: policy agenda for
Itinerary
Mayor and Council,
management agenda for staff;
EXECUTION The Right Direction
major projects

Principles that define the

responsibility of town
Vehicle
government and frame the
primary services core service
MISSION The Right Bus
businesses

Personal values that define

Fuel
performance standards and
expectations for employees
CORE BELIEFS The Right People

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 2

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

VISION 2031

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 3

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Ocean City Vision 2031

OCEAN CITY 2031
is a Vibrant Coastal Resort Community (1)
with a World Class Public Beach and Waterways (2)
and an Authentic Historic Boardwalk (3)
-- the Choice of Todays Families. (4)

OCEAN CITY 2031

is Safe and Clean, (5) has
Quality Neighborhoods for Residents, (6)
is Accessible and Easy Travel, (7)
and is a place for Enjoyable Experiences for All. (8)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 4

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Ocean City Vision 2031

PRINCIPLE 1 PRINCIPLE 2
WORLD CLASS PUBLIC BEACH
VIBRANT COASTAL RESORT COMMUNITY
AND WATERWAYS
Means Means
1. Guests enjoy their stay and return to Ocean City in the 1. Great wide public beach with ongoing and funded
future replenishment program
2. Expanded, diverse retail opportunities with specialty, 2. Navigable waterways and canals
marine supply, basic retail and grocery stores (national 3. Quality water meeting federal and state standards
and locally owned) throughout the city 4. Free public access to the beach and waterways
3. Ability to serve the year round guests 5. Bayside Boardwalk for pedestrians and bicycles
4. Visitors treated as our guests 6. Ocean activities including surfing, body boarding, surf
5. Active conference and convention destination with year fishing, swimming, etc.
round business 7. Full service marina(s) with permanent and transient
6. Events and festivals drawing regional and national guests docking
with top quality talent 8. Smoking free beach
7. Quality services to attract our guests and meet the needs of 9. Oceanfront resorts with restaurants serving food and
residents beverages on the adjacent beach
8. Arts District with studios, galleries and entertainment
attracting guests to Ocean City
9. Wide range of accommodation options: short/long term,
price, life style, locations

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 5

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 3 PRINCIPLE 4

AUTHENTIC HISTORIC BOARDWALK CHOICE OF TODAYS FAMILIES

Means Means
1. Major community destination for residents and guests 1. Families making the decision to return to Ocean City
2. Daytime and evening activities for people enjoying their 2. New family venues and activities that keep Ocean City
experience fresh and inviting
3. Attractive, well maintained two and a half mile Boardwalk 3. Diverse day and night time activities for all
that is personally inviting 4. Vacation destination focusing on todays family and their
4. Variety of quality restaurants offering a range of choices: animal companions
casual to gourmet, indoor to outdoor, affordable to 5. All family generations feeling welcome and included
expensive 6. Affordable venues, activities and programs for
5. Easy access transit and convenient parking intergenerational interaction and learning
6. Quality, locally owned retail shops along corridors to the
Boardwalk
7. National recognition as the Nations Boardwalk a truly
unique destination along the beach
8. Opportunities for bicycling on the Boardwalk

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 6

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 5 PRINCIPLE 6
QUALITY NEIGHBORHOODS
SAFE AND CLEAN
FOR RESIDENTS
Means Means
1. Timely response to an emergency call for service 1. Range of housing choices: type, price and life style
2. Quality emergency medical response and delivery to a 2. Availability of retail, professional services and restaurants
quality hospital serving the daily needs of residents
3. Roads safe for pedestrians, bicycles and vehicles 3. Variety of year round recreation programs, activities and
4. Residents and guests feeling safe and secure in any place services
in Ocean City 4. Well maintained neighborhood infrastructure: streets,
5. Visible police presence and partnerships throughout the sidewalks, green spaces
community, at community destinations and during events 5. Town working with community organizations and the
6. Positive curb appeal without trash or litter faith community for community benefit
7. Well maintained public spaces and facilities 6. Availability of cultural and performing arts throughout the
8. Safe, clean beach and waterway to enjoy year
7. Convenient access to medical and health care services
8. Access to Blue Ribbon schools and educational
programs

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 7

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 7 PRINCIPLE 8

ACCESSIBLE FOR EASY TRAVEL ENJOYABLE EXPERIENCES FOR ALL

Means Means
1. Strategic locations for parking 1. Well designed, well maintained parks with diverse venues,
2. Non automobile choices after you arrive in Ocean City green spaces and beach
3. Selected narrow corridors with parking promoting biking 2. Range of quality restaurants: diverse types of food, prices,
and walking in the area locations
4. Effective public transportation for residents and guests 3. Boating, fishing, surfing, sailing and other water sports
serving key community destinations experiences available for residents and guests
5. Ability to bike throughout community: bike lanes, bike 4. Entertainment venues and activities for all to enjoy
sharing and paths 5. Reputation: a great place to enjoy year round
6. Safe and well maintained streets and sidewalks 6. Performing arts programs and cultural experiences
7. More bridge connections to the mainland throughout the year
8. Well maintained highways and bridges providing easy 7. Variety of fitness and exercise opportunities indoor, in
access to Ocean City parks, along the beach
8. Recreational programs, activities and services throughout
the city

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 8

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

OCEAN CITY TOWN GOVERNMENT:

MISSION AND SERVICES

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 9

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Ocean City Town Government: Our Mission

The MISSION OF TOWN GOVERNMENT
is to provide Personal Caring Municipal Services (1)
and to serve as a

Responsive Host to Our Guests and Residents (2)

while acting in a Financially Responsible Manner (3)
delivered by a Professional Town Workforce. (4)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 10

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Ocean City Town Government

Our Mission
PRINCIPLE 1 PRINCIPLE 2
RESPONSIVE HOST FOR OUR
PERSONAL CARING MUNICIPAL SERVICES
GUESTS AND RESIDENTS
Means Means
1. Returning communications with the customer in a 1. Representing the Town in a positive manner
timely manner 2. Helping others to enjoy their stay in Ocean City
2. Listening to and understanding your customer 3. Wanting others to leave with positive image and
3. Taking pride in the services and facilities memories
4. Treating the customer in a respectful and equitable 4. If you cannot help them, getting them to a responsible
manner person who can help them
5. Taking time to explain to the customer your decisions 5. Recognizing the importance of being a "gracious host"
or actions and in a manner that they understand the 6. Saying No through creative and flexible, fair and
message consistent actions
6. Putting your name on the services that you are 7. Providing a uniform response with City policies
providing 8. Engaging and involving residents as partners in
7. Going the extra mile to help the customer governance and service delivery
8. Seeking and using feedback from your customers

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 11

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

PRINCIPLE 3 PRINCIPLE 4

FINANCIALLY RESPONSIBLE MANNER PROFESSIONAL TOWN WORKFORCE

Means Means
1. Delivering the services in the most efficient, cost 1. Investing in the training and development of Town
effective manner employees
2. Maintaining the highest possible bond rating 2. Developing and maintaining a safe and positive work
3. Having off island non resident customers paying their environment
fair share of service delivery costs 3. Recognizing and rewarding Town employees for their
4. Being a good financial steward of the Town's resources performance and service
5. Providing adequate tax rate and revenue resources to 4. Hiring and retaining the best employees who are
support the defined services and level of services dedicated to serving the Ocean City community
6. Providing residents and guests value for their taxes and 5. Providing competitive, market rate compensation and
fees benefits
7. Investing in the maintenance and upgrade of Town 6. Planning for manager and employee succession
facilities and infrastructure 7. Evaluating performance and work activities
8. Maintaining financial reserves consistent with Town
policies and national standards

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 12

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Core Services
NO CHOICE SERVICES
Govern, Inform and Engage the Community
Provide Public Notices and Information
Plan, Manage and Maintain Stormwater Management System

CORE SERVICES
Enforce Laws, Ordinances and Standards
Secure, Treat and Distribute Water
Collect, Treat and Dispose Wastewater
Support Tourism Development and Marketing Ocean City
Collect and Dispose of Solid Waste
Prepare For, Respond To and Recovery From a Disaster or Major
Emergency Situation
Respond to Medical Emergency and Transport to the Hospital

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 13

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

QUALITY OF LIFE SERVICES

Design, Build and Maintain Streets and Sidewalk
Plan for the Towns Future
Manage, Maintain Parking Structures, Surface Parking and Overall
Parking Management
Operate Convention Center
Maintain, Patrol the Beach
Operate Public Transportation System
Inspect Buildings and Homes for Safety
Facilitate Economic Growth and Business Investment

ADD ON SERVICES
Sponsor and Support Community Events and Festivals
Design, Build and Maintain Parks Including Venues and Open Spaces
Develop, Provide Recreation and Educational Programs and Activities

OTHER SERVICES
Regulate Land Use and Development
Plan, Manage and Maintain the Municipal Airport
Patrol the Community

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 14

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Our Customers
PRIMARY CUSTOMERS
Residents (year round)
Residents (part time)
Visitors (first time)
Visitors (returning)
Property Owners
Day Trippers
Local Business Owners

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 15

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

OTHER KEY CUSTOMERS

National Businesses
Event Sponsors
Conventioneers
Families
Foreign Students
Prospective Businesses
Tournament Teams and Participants
Recreation Participants

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 16

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

TOWN OF OCEAN CITY

PLAN 2016 2021

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 17

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Goals 2021
1st Class Resort and Tourist Destination

Financially Sound Town Government

More Livable Community for Residents

Excellent Service through a High Performing Town Organization

Revitalized Ocean City: Development and Redevelopment

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 18

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Goal 1
1st Class Resort and Tourist Destination

OBJECTIVES MEANS TO RESIDENTS

1. Maintain/expand Ocean Citys national reputation as the 1. Visitors supporting locally owned businesses
best beach destination for families along the Mid Atlantic 2. Job opportunities near home
coast and throughout the country 3. Less dependence upon the local taxpayer with outside
2. Increase the number of todays family visitors coming to dollars supporting the local economy and Town
Ocean City government
3. Maintain a safe and clean environment for guests 4. Amenities and events for residents to enjoy year round
4. Increase the number of conferences and conventions 5. Protection of property values
coming to Ocean City 6. Quality place for family members to stay during a visit
5. Increase number of athletic tournaments and recreational
events
6. Provide better amenities for guests: new attractions that
will bring guests back
7. Secure designation as Marylands Team Sports Capital

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 19

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

SHORT TERM CHALLENGES LONG TERM CHALLENGES

AND OPPORTUNITIES AND OPPORTUNITIES
1. Change the school year 1. Having adequate seasonal workers and housing
2. Expanding sports tourism, including partnership with 2. Expanding/enhancing/creating new special events
Worcester County 3. Addressing street performers related issues and problems
3. Keeping Ocean City a family oriented, affordable 4. Improving transportation access to and within Ocean City
destination including shorter vacation time for families 5. Capacity to respond to June events: training staff, earlier
4. Keeping the face and amenities "fresh and new" for hirings and cost, five month window
visitors giving them more reasons to return to Ocean 6. Minimum night stay requirements in hotels
City
7. Increased competition for tourism: Jersey Shore, Virginia
5. Cost of maintaining a clean Boardwalk and Beach, Ocean Beach, Myrtle Beach, etc.
Block Streets
8. Adding new attractions for our guests to enjoy
6. Understanding who are our guests their profile, their
9. Near capacity at Convention Center with limited
expectations, their desires
opportunities for growth
7. Increasing number of tourists staying at hotels and eating
at restaurants in West Ocean City

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 20

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

POLICY ACTIONS 2016 MANAGEMENT IN PROGRESS 2016

PRIORITY
1. Convention Center Phase III: Exhibit Hall Top Priority 1. Downtown Holiday Lights
2. School After Labor Day (Statewide): Top Priority 2. Tourism Strategic Plan: Update
Advocacy 3. Mid Week Hotel Promotion
3. Performing Arts Center: Enhanced High Priority 4. Trailer Parking Permit Program: Implementation
Programs/Performance 5. CVB Membership: Restaurants
4. Additional Security Camera on the High Priority 6. Tourist Survey: Update
Boardwalk 7. Bid for National Tournaments
5. Marylands Team Sports Capital 8. H2O Event Plan and Response
Destination 9. 50 Christmas Tree
10. Micro Breweries: Expansion
11. Tourism Information Gathering and Tracking System
MANAGEMENT ACTIONS 2016 12. State Tourism Budget: Advocacy
PRIORITY 13. Website Property Spotlight
1. Beach Replenishment Top Priority 14. Sports Marketing Program
2. Street Performers Ordinance and High Priority 15. Golf Packages Promotion
Implementation
3. Smoking Regulation: Implementation High Priority
4. Real Time Arrival Bus App: Development MAJOR PROJECTS 2016

1. Wally the Whale

2. Clock (between Worcester and Inlet)
3. Caroline Street State
4. Airport Improvements: Environment Assessment
5. Winterfest Tent/Pavilion

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 21

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

ON THE HORIZON 2017 2021

1. Tall Ships: Expansion

2. Sports Complex Development (with Worcester County): Advocacy
3. Comprehensive Review Free Events: Report/Direction
4. Major Beach Concert/Series Development
5. Motorized Events
6. Playground on the Beach (North Division)
7. Get Active, Be Healthy, Have Fun
8. Indoor Sports Facility (Hat Trick)
9. Special Events (North): Development
10. Water Taxi
11. Sports Marketing Program
12. Trailer Parking Permit Program: Implementation
13. Halloween Event: Expansion
14. Boardwalk Extension/Bayside Access
15. Additional Clocks: Location, Funding
16. Sunset Park Master Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 22

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Goal 2
Financially Sound Town Government

OBJECTIVES MEANS TO RESIDENTS

1. Have taxes and fees based upon defined Town services 1. Value for their tax dollars and fees
and levels of service delivered in the most efficient and 2. Responsible fiscal stewardship by the Mayor/City Council
cost effective manner and City Manager/City Staff
2. Increase a larger percentage of tax returned from 3. Town services delivered in a cost effective manner
Worcester County to the Town government 4. Town investing in Ocean City's future
3. Maintain reasonably competitive Town employee 5. Town recognized for financial excellence
compensation and benefits in cost effective manner
6. Town looking for ways to reduce the tax burden on year
4. Expand revenue options for Town government round residents
5. Maintain financial reserves consistent with Town policies
and national standards
5. Maintain bond rating

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 23

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

SHORT TERM CHALLENGES LONG TERM CHALLENGES

AND OPPORTUNITIES AND OPPORTUNITIES
1. Distinguishing "wants" and "needs": residents and 1. Affordability of employee compensation and benefits:
businesses pensions, Affordable Care Act workforce, re-insurance
2. Maintaining the schedule and funding for aging fee, administrative costs
infrastructure needing maintenance, major repairs or 2. Maturing Town workforce with many pending retirements
replacement 3. Tax comparison to other entities
3. Working with Worcester County: services, development 4. Limited organization capacity: more revenues or service
coordination, effective working relationship reductions
4. Rising costs of doing Town business: benefits, raw 5. Federal and state mandates and regulatory requirements:
materials, supply of basic materials TMDL water quality, waste water treatment
5. Helping residents to understand Town finances, services 6. Few grant opportunities with increased competition and
and programs administrative requirements reporting and audits
6. Keeping up with service growth and service expansion 7. Recruiting, selecting and hiring seasonal employees
7. Deferred maintenance on Town infrastructure and
facilities

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 24

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

POLICY ACTIONS 2016 MANAGEMENT IN PROGRESS 2016

PRIORITY
1. Tax Differential Top Priority 1. Individual Compensation Policy
A) Promotions
2. Whiteside Facility: Direction Top Priority
B) Acting in Capacity
3. Budget and Tax Rate High Priority
2. Annual Pension Report
4. Town Land Acquisition and Disposal Mod Priority 3. Radio Purchase: Bond Funding
4. Record Retention Policy (Council Action)
5. Document Archiving System: Wastewater
MANAGEMENT ACTIONS 2016 6. Financial Policies: Update
PRIORITY 7. Cross Connection Control Program
1. Bond Package 2018: Preparation Top Priority 8. Pension Liability Annual Report
2. Long-Term Financial Plan: Development Top Priority
3. Town Facilities Security Plan High Priority
MAJOR PROJECTS 2016

1. Ocean Outfall Investigation

2. Wastewater Facility:
A) Electric Upgrade
B) Secondary Clarifier
3. Downtown Water Storage Tank
4. 800 MHz Radio System Replacement: Update (Council
Approval: 6/16)
5. Wastewater Asbestos Pipes Replacement
6. Natural Gas Construction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 25

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

ON THE HORIZON 2017 2021

1. Street Paving Program

2. Budget Reduction Plan (by Department)
3. Keyser Point Public Works Yard and Storage
4. Alternative Revenue Sources
5. Public Work Campus Plan
6. Naming Rights/Sponsorship
7. 9-1-1 Answering: Acquisition
8. Shared Services Agreements
9. Storm Water Management Program: Review, Funding
10. Par 3 Golf Acquisition
11. Golf Course Maintenance
Agreement
Projects
Funding
12. Golf Course Long-term Direction

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 26

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Goal 3
More Livable Community for Residents

OBJECTIVES MEANS TO RESIDENTS

1. Maintain a safe community with a low crime rate 1. More choice for your leisure time in Ocean City
2. Increase the number of year round residents 2. Feeling and being safe and secure in Ocean City: any
3. More reasons for people and Town employees to make the place, any time of day
choice to live in Ocean City 3. Leisure activities for all family generations
4. Increase arts and cultural programs, performances and 4. Convenience: opportunities near home
events 5. Quality homes available for all family generations
5. Upgrade Town parks and amenities 6. Protection of property values
6. Provide more leisure activities and recreational programs
for residents of all generations

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 27

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

SHORT TERM CHALLENGES LONG TERM CHALLENGES

AND OPPORTUNITIES AND OPPORTUNITIES
1. Special events with participants impacting the 1. Aging population with service needs and facility needs
neighborhoods and quality of life of residents 2. Need for more outdoor recreational space
2. Assisting residents to understand the value in living in
Ocean City
3. Improving the public transportation system
4. Funding maintenance for new/existing facilities and
equipment
5. Cost and availability of housing (12 Month)
6. Understanding why residents are making the choice to
leave Ocean City
7. Changing demands for recreational programming for
different ages, interests and schedules
8. Determining project priority and funding by the Town
9. Turning guests into residents
10. Community safety: perception driven by social media vs.
realty driven by data and facts

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 28

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

POLICY ACTIONS 2016 MANAGEMENT IN PROGRESS 2016

PRIORITY
1. Canal Dredging Project Top Priority 1. 2015 Building Code: Adoption
2. Amphitheater at Northside Park High Priority 2. Healthy Eating and Living (HEAL): Designation
3. Comprehensive Parks and Recreation Mod Priority 3. Drug Action Plan: Report
Master Plan 4. Comprehensive Emergency Operations Recovery Plan
4. Bike Paths/Routes

MAJOR PROJECTS 2016

MANAGEMENT ACTIONS 2016
PRIORITY 1. Upper Downtown: Sign
1. Sustainable Maryland Certification: 2. Eagles Landing Golf Course: Club House
Designation 3. Eagles Landing Golf Course: Irrigation Project (with
Worcester
County) Funding
4. Sinepuxent Bike Route
5. Public Boat Ramp (65th)
6. Jamaica Avenue Parking Lot/Repair and Maintenance
7. Northside Park Building
Gym Floor
Bleachers
Roof
Parking Lot Repaving
8. Coastal Highway Project (40th to 62nd)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 29

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

ON THE HORIZON 2017 2021

1. Dunes Restoration
Next Steps
Funding
Project
2. Northside Park Building Improvements
A) West Gym Exterior
B) Insulation
3. Short-term Rental in Neighborhoods Regulation
Evaluation Report: Best Practices, Options
Direction
Town Actions
Project
4. Skate Parks: Direction
A) Urban
B) Recreation
5. Boat Ramp 87th: Direction
6. Parking Meters/Parking Passes for Residents
7. Pier on Bayside
8. Adopt-a-Beach Program: Development
9. Inlet Dredging Advocacy
Participation
10. Water Access Bayside
Type of Opportunities
Direction
Locations
11. Route 50 Draw Bridge
12. Coastal Highway Median (Entire)

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 30

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

ON THE HORIZON 2017 2021

(Continued)

13. Neighborhood Playground Improvements and Equipment

Replacement
A) Downtown
B) Northside
C) Little Salisbury Park
14. Bike Safety Plan
15. Sidewalk Master Plan: Direction
16. Town-wide Street Lights Plan
17. Sign Ordinance: Revision (link to Comprehensive Plan)
18. Arts and Culture Strategy
19. 3rd/4th Street Park Master Plan (link to Comprehensive Parks and
Recreation Plan)
20. Sunset Park Master Plan (link to Comprehensive Parks and
Recreation Plan)
21. Affordable Housing for Young Families
22. Homeless Strategy
23. Splash Pad: Feasibility Study, Location, Plan, Funding
24. Senior Facility/Programs: Needs Assessment, Report with Options

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 31

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Goal 4
Excellent Service Through a High Performing
Town Organization

OBJECTIVES MEANS TO RESIDENTS

1. Maintain a high level of customer satisfaction with Town 1. Customer focused Town services
services and service delivery 2. Responsive Town services delivered with a smile
2. Hire and retain a top quality Town workforce dedicated to 3. Town and employees listening to the comments and
serving the Ocean City community concerns of residents
3. Increase manager and employee accountability for 4. Town open to feedback on performance and services
performance and outcomes 5. Efficient use of resources by the Town organization
4. Upgrade and maintain Town information technology 6. Employees taking responsibility for the decisions and
5. Provide training and professional development actions
opportunities for Town workforce
6. Develop a city team reducing negative comments and
organizational/departmental silos, and increasing
communication, collaboration and resource sharing
7. Recognize and reward top performers for their
contributions and goal achievements: teams and
individuals

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 32

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

SHORT TERM CHALLENGES LONG TERM CHALLENGES

AND OPPORTUNITIES AND OPPORTUNITIES
1. Adequate staffing for services and service levels 1. Growing public concerns about public employee
2. Town workload and organizational capacity with compensation and benefits
increasing demands for service 2. Managing customer expectations in a world desiring an
3. Maturing Town workforce and the need for succession instant response
processes 3. Finding the next generation of Town technical employees
4. Labor negotiations and collective bargaining contracts dedicated to public service
5. Increasing costs of information technology: initial costs, 4. Negative and personally attacking comments about Town
costs of ongoing maintenance employees and departments
6. Impact of social media and desire for instant information 5. Developing meaningful, outcome based performance
7. Use of part time, seasonal employees to deliver Town measures and using them to improve Town delivery of
services services

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 33

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

POLICY ACTIONS 2016 MANAGEMENT IN PROGRESS 2016

PRIORITY
1. National Citizen Survey: Direction 1. Strategic Plan: Annual Update
2. Green Action Plan: Next Steps 2. Building Permit and Development Process Improvement
3. Personnel Rules and Regulations: Revision
4. Health and Safety Manual/Training/Policy Review
5. Fire Department Technology: Upgrade
MANAGEMENT ACTIONS 2016
6. Fire Staffing Model
PRIORITY
7. Town Policy and Procedures Manual: Completion
1. Police Staffing: Seasonal Employees Top Priority
8. Water Quality Administrative Consent Agreement
2. City Manager Report with Top Priority
9. 9-1-1 System
Recommendations
10. Safety Hazard Training Program
3. Network Backbone Replacement High Priority
11. Continuity of Operations Plan: Update
4. Workforce Development: High Priority
12. CNG Fleet
Implementation
13. Performance Evaluation System/Pay of Performance
5. Fire Station 3: Design High Priority
Development
14. Performance Measurement System: Development (ICMA)
15. Enterprise Learning System: Development

MAJOR PROJECTS 2016

1. Fire Simulator
2. Fire Headquarters Building
3. Phone System: Installation

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 34

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

ON THE HORIZON 2017 2021

1. Planning and Zoning Department Evaluation

2. Recovery Plan: Review/Update
3. Fire Management and Staffing
Evaluation Report
Direction
4. Town-wide Staffing: Firing and Housing Seasonal Employees
5. All Hazard Mitigation Plan: Update
6. Town Branding Campaign
7. Code Enforcement and Staffing: Funding

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 35

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Goal 5
Revitalized Ocean City: Development and Redevelopment

OBJECTIVES MEANS TO RESIDENTS

1. More pedestrian friendly and walkable/bike able 1. Protection and enhancement of property values
community with public transportation options 2. More attractive and beautiful Ocean City community
2. Attractive and personally inviting Boardwalk with a 3. More retail and restaurant choices-less need to leave
variety of retail shops and quality restaurants Ocean City
3. Attract private sector investments to Ocean City 4. Easier travel with predictable, acceptable travel times
4. Revitalize "Downtown" through improved infrastructure, 5. Expanding Town tax base reducing the burden on year
expanded business investment and more events round residents
5. Attract quality retail businesses: national chains and 6. Opportunities to start and grow a business in Ocean City
locally owned unique shops

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 36

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

SHORT TERM CHALLENGES LONG TERM CHALLENGES

AND OPPORTUNITIES AND OPPORTUNITIES
1. Auto dependence and not pedestrian friendly street 1. Developing public-private partnerships that better the
designs community
2. Revitalizing Downtown and working with 2. Parking problem and solutions: garage vs. surface parking
property/business owners 3. Attracting private investments to Ocean City
3. Defining Towns role in redevelopment 4. Difficulty of redevelopment
4. Underutilized properties with no desire or incentive to
upgrade buildings or properties
5. Aging, deteriorating clean plaza mall
6. Zoning for highest, best use
7. Attracting more year round population in Downtown area

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 37

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

POLICY ACTIONS 2016 ON THE HORIZON 2017 2021

PRIORITY
1. Old Town Model Block Development High Priority 1. Ocean Plaza Mall Strategy
2. Comprehensive Plan: Update High Priority Meeting with Owners
3. Dualization Route 90: Advocacy Mod Priority 2. Transit Center Relocation
Evaluation Report with Options
4. Airport Commercial and Industrial
Direction
Development
Location
5. OCDC Expansion (to 33rd Street)
3. Caine Woods Neighborhood Redesign/Street Improvements
4. Parking Requirements and Options
Fee in Lieu of
MAJOR PROJECTS 2016 5. North Baltimore: Divisional to 15th Redevelopment Plan
6. R-1A Zoning Review
1. Highway 113 Dualization Project 7. Residential Development Regulations
Assessment
Regulations
8. Old Town/Upper Downtown Redevelopment and Tools
9. Highway 113 Dualization (2018)
10. Downtown One-way Street Pairs (1st and 2nd)
11. Zoning Ordinance: Update
12. Undergrounding Utilities
13. Blighted Structures Strategy

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 38

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

TOWN OF OCEAN CITY

ACTION AGENDA 2016

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 39

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Policy Agenda 2016
TOP
Tax Differential
Convention Center Phase III: Exhibit Hall
School After Labor Day (Statewide): Advocacy
Whiteside Facility: Direction
Canal Dredging Project

HIGH PRIORITY
Performing Arts Center: Enhanced Programs/Performance
Budget and Tax Rate
Old Town Model Block Development
Additional Security Camera on the Boardwalk
Amphitheater at Northside Park
Comprehensive Plan: Update

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 40

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

MODERATE PRIORITY
Dualization of Route 90: Advocacy
Town Land Acquisition and Disposal
Comprehensive Parks and Recreation Master Plan

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 41

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Management Agenda 2016
TOP PRIORITY
Bond Package 2018: Preparation
Beach Replenishment
Long-Term Financial Plan: Development
Police Staffing: Seasonal Employees
City Manager Report with Recommendations

HIGH PRIORITY
Town Facilities Security Plan
Network Backbone Replacement
Street Performers Ordinance and Implementation
Smoking Regulation: Implementation
Workforce Development: Implementation
Fire Station 3: Design

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 42

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Management in Progress 2016
Downtown Holiday Lights
Tourism Strategic Plan: Update
Mid Week Hotel Promotion
Trailer Parking Permit Program: Implementation
CVB Membership: Restaurants
Tourist Survey: Update
Bid for National Tournaments
H2O Event Plan and Response
50 Christmas Tree
Micro Breweries: Expansion
Tourism Information Gathering and Tracking System
State Tourism Budget: Advocacy
Website Property Spotlight
Sports Marketing Program
Golf Packages Promotion

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 43

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Individual Compensation Policy

Annual Pension Report
Radio Purchase: Bond Funding
Record Retention Policy (Council Action)
Document Archiving System: Wastewater
Financial Policies: Update
Cross Connection Control Program
Pension Liability Annual Report
2015 Building Code: Adoption
Healthy Eating and Living (HEAL): Designation
Drug Action Plan: Report
Comprehensive Emergency Operations Recovery Plan
Strategic Plan: Annual Update
Building Permit and Development Process Improvement
Personnel Rules and Regulations: Revision
Health and Safety Manual/Training/Policy Review
Fire Department Technology: Upgrade
Fire Staffing Model
Town Policy and Procedures Manual: Completion
Water Quality Administrative Consent Agreement

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 44

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

9-1-1 System
Safety Hazard Training Program
Continuity of Operations Plan: Update
CNG Fleet
Performance Evaluation System/Pay of Performance Development
Performance Measurement System: Development (ICMA)
Enterprise Learning System: Development

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 45

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Town of Ocean City

Major Projects 2016
Wally the Whale
Clock (between Worcester and Inlet)
Caroline Street State
Airport Improvements: Environment Assessment
Winterfest Tent/Pavilion
Ocean Outfall Investigation
Wastewater Facility
Downtown Water Storage Tank
800 MHz Radio System Replacement: Update (Council Approval: 6/16)
Wastewater Asbestos Pipes Replacement
Natural Gas Construction
Upper Downtown: Sign
Eagles Landing Golf Course: Club House
Eagles Landing Golf Course: Irrigation Project
(with Worcester County) Funding

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 46

Strategic Plan: 2016 2021 2031/Mayor, City Council and City Manager/Ocean City, Maryland

Sinepuxent Bike Route

Public Boat Ramp (65th)
Jamaica Avenue Parking Lot/Repair and Maintenance
Northside Park Building
Coastal Highway Project (40th to 62nd)
Fire Simulator
Fire Headquarters Building
Phone System: Installation
Highway 113 Dualization Project

Copyright 2016: Lyle Sumek Associates, Inc. Project 160302 47