UP Open University

Faculty of Information and Communication Studies

DEVC 206
Production of Print and Radio Development
Communication Materials

Course Guide
Second Semester 2016-2017

DEVC206 Second Semester 2016-2017 Page 1

About the Welcome to DEVC 206, Production of Print and

Course Radio Development Communication Materials. This course

focuses on the processes and techniques of producing
print and radio development communication materials
that is, from conceptualization, design and preparation to
utilization. If you are already into this kind of work,
then you may take this as an opportunity to enhance your
skills and knowledge on these aspects. I have also
included modules on writing and editing for the web and
the Internet Radio as these media are becoming popular
channels for development communication work as well.

Course At the end of this course, you should be able to design

Goals and produce development communication materials for

print, web and radio.

Course Content; Schedule; and Module

Assignments/Activities
==========================================================
Unit 1: Review of Basic Concepts
Module 1. Development Communication (DevCom) Materials: Nature,
Advantages, and Limitations (4-10 February)

TMA1: Look for communication materials that can be classified as devcom

materials based on the discussion in this module. It can be an online material
or a physical (printed) material (submit the scanned copy). Accomplish the
matrix below: (100 points)
(Note: one material may exhibit one or more attributes. Just explain why
you think such material has the attribute/s).

Title of the Type of Material Link to the Attribute (and

material (e.g. article, material explanation) as a
poster, video, devcom material
etc).
url if online e.g. pragmatic

DEVC206 Second Semester 2016-2017 Page 2

 (why do you
consider it
pragmatic)
Image # is
scanned copy is
submitted
together with
the TMA

Rubrics:
There is a communication material presented for each of the six
attributes of a devcom material. Note that a material can possess one
or more attributes. This is accepted. (30)
The communication material evaluated/analyzed was presented
(link/url if online material or scanned copy if physical material) (20)
Correctness of the identification and explanation of the attribute why
the communication material was considered a devcom material (50)

Submission Date: 12 February

======================================================================

Module 2. Types of Communication Materials (4-10 February)

News
Report
Abstract and Technical Paper
Poster
Leaflet

TMA 2: Scout/look for a newsworthy event in your organization/community.

Write news articles (straight news and feature story) about the event
applying the lessons/concepts discussed in the module. Explain why you
consider the topic newsworthy or which element of news does your article
possess. Describe/Identify the lead that you used in each of your stories.

Rubrics for Marking:

Explanation and correctness of explanation why the topic was
considered to be newsworthy (10 points)

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 Adherence to the attributes of the type of material written: e.g how
a straight news story should be written; and how a feature story
should be written (60 points: 30 points each)
Description of the lead and ending used in the stories written (10
points)
Grammar: 10 points
Timeliness: 10 points (Deduction of 1 point for every day delay in
submission)

Due Date: 15 February

=============================

TMA3: A number of technical papers will be uploaded in this course site.

One paper will be assigned to you (Please see list). Write the abstract of
the technical paper assigned to you following the guidelines discussed in the
module on how an abstract of a technical paper should be written. (Note:
The technical papers will be uploaded in the course site and the assignment
will also be posted). In your TMA report, identify the Paper # that was
assigned to you).

Rubrics:
Completeness of information that an abstract should contain
(significance of the study; problem of the study; objectives of the
study; methodology; significant findings vis--vis objectives of the
study; main conclusion and recommendation). 60 points: 10 points for
each information
Grammar: 20 points
Timeliness: 20 points (1 point will be deducted from the total score
for every day delay)

Submission Date: 20 February

==============================
DF#1: Alternative Facts/Post Truth (11-17 Feb)
Discussion Issue: One current concern is Alternative Facts/Post
Truth. Do an online research about these concepts. Argue on how can
a development communication professional address this concern. Post
your write-up in the DF for this.
========================

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DF#2: Sources of News/News seeking Behavior (18-24 February)

This DF has two components:

I. Answer the questions: what are your sources of news; and why? (40%)

II. Mini-Survey (60%): Ask 10 of your colleagues/friends the same

questions (their sources of news and why). Randomly pick 10 posts by your
classmates. Summarize your data and formulate your conclusion based on
your findings.

Post your responses in this DF. In the report for your mini-survey, include
the list of names of your classmates whose answers you included in your data
gathering.

======================================================================

Unit II. The Print Development Communication Materials

Module 3. Writing for Print (25Feb-3Mar)
Achieving readability
Principles of clear and effective writing
Readability and readability formulas

TMA 4: Go back to the technical paper assigned to you for abstract writing.
Select a portion and subject to readability evaluation by applying a
readability formula discussed in the module. Explain the results of your
evaluation.

Rubrics:
Correctness of the process of using the formula to assess readability
of the material (50 points)
Correctness of the interpretation of the results (30 points)
Timeliness: 20 points (1 point deduction for every day delay)

Submission Date: 5 March

======================================================================

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Module 4. Editing Print Communication Materials (25 Feb-3 Mar)
What is editing?
The copy editor
Tools of the editor
Some practical tips for editor
Qualities of a good editor

TMA 5: Get a partner from your group. Exchange the feature story that
you wrote for TMA2. Edit the work of your partner applying the
concepts/lessons learned from this module. Submit the edited work (with
editing marks as well as the clean copy). (Note: you need NOT send the
edited work to your partner). Submit also your reflection on doing the work
of an editor. The reflection should contain: how did you go through the
process of doing the work of an editor (the steps you went through; did you
do the editing manually or digitally? Why?; what are the challenges of being
an editor?)

Rubrics:
Submission of the copy with editing marks: 16 points
Appropriateness of the editing done: 40 points
Reflection Paper: (complete information: 24 points; 10 points of
which will be for grammar)
Timeliness: 20 points (1 point deduction for every day delay)

Submission Date: 30 March

===================================================================

Module 5. Layout and Packaging Print Communication Materials (25

Feb-3 March)
The importance of layout and packaging
Principles of layout design
Pitfalls to avoid in layouting Leaflets

TMA 6: Design a front page of your company/organization/community

newsletter applying the principles of lay-out design.

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What to submit: the lay-out itself indicating the newsletter banner, the
headline (including the font size and font type to use), the place for
pictures, and other articles (include the font sizes and types). Indicate also
the size of the publication/size of paper.

Rubrics:
Application of the principles of good lay-outing and packaging of
printed materials (80 points)
Timeliness (20 points: 1 point for every day delay in the submission

Submission Date: 30 March

=====================================================================

Module 6. The Printing Process (4-10 March)

Basic printing methods
The printing process
Modern printing methods

TMA 7: Our module discussed only the basic printing process. Do a research
(could be an internet research or a Key Informant Interview by phone or
email or personal interview) to gather the following information:

Description of the Printing Process: From layouting to distribution

(how has this evolved/changed over the years)
Modern Technologies being used in the printing process:
Impact of the modern ICTs in the process of printing communication
materials and the Print Industry in general:

Rubrics:
Information to be included in the TMA report complete: 100%

Submission Date: 30 April

==================================================================

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Unit III. Publishing on the Web
Module 7. Writing and Editing (Communicating) for the Web (4-10 Mar)
The Web as a New Frontier
Online writing and Editing Challenges/New roles for Writers and
Editors
Principles in Writing for the Web
Readability

(Note: The reading/reference material will be uploaded separately).

TMA8: Buy a printed newspaper/national daily which has an online

version. Choose two articles which were also published online. Compare how
the two news/feature stories are written. In your TMA report include the
following information:
1. Newspaper/National Daily selected
2. Links to the online version of the news
3. Comparison of the two versions of the news article

Rubrics:
Comparison of the two versions based on how the materials were
written: 80 points
Timeliness: 10 points (1 point for every day delay)
Grammar: 10 points

Submission Date: 15 March

======================================================================

DF3: Paperless Society (11-17 March)

Discussion Issue:
There have been talks about paperless society. Do you think we will ever
reach that stage? Argue your position by citing examples and/or specific
situations.
=====================================================================

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Part II. The Audio DevCom Materials
Unit IV. The Radio
Module 8. The Nature of Radio (18-24 March)
(Note: This is Module 7 in the uploaded DEVC206 module/reference
material)
Radio as a communication medium
The limitations and advantages of radio
Elements of radio craft

Module 9. Basic Radio Hardware (18-24 March)

(Note: This is Module 8 in the uploaded DEVC206 module/reference
material)

TMA9: Do a research (could be an internet research or a Key Informant

Interview by phone or email or personal interview) to gather the following
information:
Description of the News Radio Brodcast Process: From news
gathering to actual broadcasting. How has the process
evolved/changed over the years?
Modern Technologies being used in the radio broadcast industry
Impact of the modern ICTs in the process of news broadcasting

Rubrics:
Information to be included in the TMA report complete: 100

Submission Date: 30 April

================================================================

Module 10. The Broadcast Production Process: An Overview (18-24Mar)

(Note: This is Module 9 in the DEVC206 uploaded module/reference
material)
Planning
Production
Pre-testing
Campaigning for listenership
Airing and monitoring
Evaluation

DEVC206 Second Semester 2016-2017 Page 9

Module 11. Producing a Radio Magazine (18-24 March)
(Note: This is Module 14 in the uploaded DEVC206 module/reference
material)
Types of magazine program
Contents of the magazine program
Guidelines in producing a radio magazine

TMA 10. Plan a radio Magazine Program which is developmental in nature.

Follow the steps/process discussed in Module 9 of DEVC206 course
module/reference material. Basically, your TMA report should contain the
following information:
1. What is the title of the program; what is the developmental focus
of the program? Rationale for choosing this developmental topic.
2. Who is your audience? (Target listeners)
3. Objectives of your radio magazine program
4. Schedule of airing (time and day); explanation for this schedule
5. How will you campaign for listenership?
6. Monitoring and evaluation plan

Rubrics:
Completeness of information/content of the TMA report: 30%
Well organized; relevant, correct content: 50%
Grammar/style: 10%
Timelines: 10%

Submission Date: 30 March

====================================================================

Module 12. Writing for Radio (25-31March)

(Note: Module 10 in the uploaded DEVC206 module/reference material)
The radio script
Principles of clear and effective writing for radio

Module 13. Radio Performance (25-31 March)

(Module 11 in the uploaded DEVC206 module/reference material)
Types of radio performance
Voicing
Broadcast performance

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Module 14. Interviewing for Radio (25-31 March)
(Module 12 in the uploaded DEVC206 module/reference material)
The radio interview
Types of broadcast interview
Reminders for conducting a radio interview

TMA 11. Interviewing a resource person

Go back to the radio magazine program which you planned in TMA 8.
Select/identify a resource person for the specific topic which you selected
for your radio programs maiden broadcast. The interview can be part of the
maiden broadcast of your radio magazine program. In your TMA report,
include the following:

Name of Resource Person

Credentials of the Resource Person (or why did you choose him/her to
be your resource person)
Date and Place of the interview
The preparations you made for the interview

Upload your interview in youtube. Post the link/url of your interview in the
Discussion Forum which will be opened for this TMA.

Rubrics:
Completeness of the information: 20 points
Interview proper: 70 points
Timeliness: 10 points (1 point deduction for every day delay in the
submission)

TMA12. Randomly choose uploaded interviews by your five (5) classmates.

Critique/evaluate these interviews made by your classmates based on the
lessons learned from the module. You will be graded on how you made your
evaluation (100 points; 1 point deduction for every day delay in the
submission). Your evaluation of your classmates work will not in any way
affect his/her final grade.

Submission Date: 30 April

==================================================================

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Module 15. Producing Radio Spots (1-7 April)
(Module 13 in the uploaded DEVC206 module/reference material)
Why do a radio spot or plug
Format/structure of radio spots
Guidelines for producing spots/plugs

TMA 13. Radio spot/plug for your radio magazine program

Following the guidelines and the format of producing a radio/spot or plug,
write the script of a radio spot or plug to campaign for listenership for your
radio magazine program (100 points; 1 point for every day delay in
submission).

Submission Date: 15 April

====================================================================

DF#4: Issues/Challenges confronting the print and radio broadcast

industry (8-14 April)
Discussion Topic: What are the issues/challenges confronting the print and
radio broadcast industry? Explain your answer.
How are the print and radio industry coping with these challenges/issues?
Cite examples.
======================================================================

Module 16. The Internet Radio (15-21 April)

(Reference materials will be uploaded in the course site)
Radio Programming
The Technology

Unit V. Alternatives and Non-Conventional Media/Channels

Module 17. Podcasts, Music and SMS (15-21 April)
(Reference materials will be uploaded)

TMA14:
Search for a development communication program (or the
communication support to a development program) which made use of
podcast, music or sms in conveying the development message.

Submission Date: 30 April

DEVC206 Second Semester 2016-2017 Page 12

===================

DF#5 on Internet Radio (22-28 April)

Discussion Topic: Will Internet radio support development communication
work? Explain your answer.

====================================================================

Final Exam: 6 May

Detailed instructions will be posted in the course site

====================================================================

Course
Materials Module Guides will be uploaded in the Course Site. The
main reference materials are the following:
1. Lustria, Tabing, and Osalla. 2001. Design and
Production of Print and Radio Development Communication
Materials (DEVC206 module). The Guide to Module
Readings is in the last part of this Course Guide

Course The following are the graded requirements for this

Requirements course:

F Assignments/reports on
activities
F Final Exam
F Online discussion
Grading Your grade in this course will be based on the
following:

Final Exam 35%

Portfolio of TMAs /Activity Reports 35%
Online discussion 30%
100%

DEVC206 Second Semester 2016-2017 Page 13

Course Policies:
Consultations The university provides tutorial support to help
students overcome learning difficulties and clarify
issues/questions about the lessons. You can post questions related to
lessons in the Discussion Forum (DF) which will be opened in the course site
specific for this purpose.

eDiscussions This activity is one of the graded

requirements of the course. There will be five (5) academic discussions in
this course; each discussion forum (DF) has a specific schedule for
participation. (Please refer to schedule of activities).

Since there are 97 students enrolled in this course, you will be divided into 4
groups or sections for the online discussions/DFs. You are expected to
interact only with the members in your Section/Group. While not required,
you can also read the posts made by members of other groups. List of group
members is posted in the Announcement section of the course site.

Aside from directly answering the discussion issue (40%), you are expected
to interact/engage in discussion with at least 5 members of your group
(60%).

For effective online/eDiscussion, please be guided by the following:

Keep messages reasonably short. Should only be about 200 words.
Avoid lengthy personal reminiscences. Cite only the circumstances
related to the discussion.
Focus discussion on the key topics and issues raised
Tone of messages should be friendly and courteous
Respect differences in opinions

In short, strictly observe the netiquette.

Please take note that none participation in the eDiscussion will

automatically mean zero point for this component of your grade. Also,
please take note that I will NOT consider email responses to discussion
issues as participation in online discussions. The purpose here is for you

DEVC206 Second Semester 2016-2017 Page 14

to interact with your classmates and not just with me. Hopefully, these
academic discussions will further develop your critical thinking which is a
must for graduate students like you and provide venue for the social
construction of knowledge and learning.

Assignments and Reports on Activities:

All assignments and reports on activities should be submitted through

the assigned Submission Bins in the course site, unless otherwise
specified in the TMA instructions. Email submissions are not
encouraged as there may be a chance that they will be classified as
spam mail and will not be received.
Please take note also that I will not give a grade of EXT because
of lacking assignments or reports. Non-submission of a
requirement will automatically mean zero point for that particular
requirement.

Just a You are a UP student! And a graduate student at

Reminder that! Therefore, there is a certain standard that

you have to meet befitting that status particularly
in every report and assignment that you will submit. There will be
cases when you have to refer or cite references or work of others to
come up with a good paper. Be sure to cite them properly. You dont
want to be accused of intellectual dishonesty! Moreover, we expect
that all submissions are products of your own efforts and not copied
from your classmates or from others who have done similar work.
Intellectual dishonesty or any form of cheating is given appropriate
sanction following the University Code. This could range from warning
to expulsion.

Further, please refrain from the copy and paste from the Internet
for the course requirements that you will submit (DF and Assignments
and even exam). It is ok to refer to the literature especially if you
are doing Internet research or you want to support your
argument/position. Be sure that you follow proper citation of your
references (refer to APA Styleguide). However, what I will be

DEVC206 Second Semester 2016-2017 Page 15

 grading is how you make use of what the literature says to formulate
your own stand/argument on issues being discussed.

YOUR FIC Im Melinda dela Pea- Bandalaria, Mel to my

friends and colleagues. I am professor of
development communication and currently serving as the Chancellor of
UPOU. I earned all my degrees from U.P. Los Baos. These are PhD in
Development Communication with Sociology as my cognate in 2001; MSc in
Development Communication with animal science as my minor field in 1995;
and my BS in Agriculture major in Plant Breeding in 1982.
I completed an online course, Graduate Certificate in Distance Education, at
the Indiana University (School of Continuing Studies), Bloomington, Indiana
in 2004. Like the other faculty members here at UP, I also do research and
extension work.

E-mail: mbandalaria@upou.edu.ph

With all these things cleared, you can now start reading your modules and
also start preparing your course requirements.

Rubrics for marking the Course Requirements

I. DF Posts

Answer to Guide Questions

Conceptual Understanding: Demonstrates a clear and deep 25
understanding of the theory and the big ideas presented
in the modules

Connections: Makes appropriate, insightful and critical 20

connections between the issue/problem and the theory,
practice and personal experience

Collaboration
Engaged in discussions with at least 5 fellow learners 15

Reactions/Replies show clear understanding 10

and analysis of the post being answered

DEVC206 Second Semester 2016-2017 Page 16

Answers are well supported by theory/practice/ 10
personal experience

Writing skills
Writing shows clear and concise presentation of ideas 10
and is free of grammar and spelling errors

Timeliness
Posts are timely/made during the period specified 5

Courtesy/Netiquette
Shows respect to fellow learners opinion and strict observance 5
of netiquette

Enjoy the Semester!!

# # #

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