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Positive Impacts

The document discusses both the positive and negative impacts that events can have on a community. Some of the positive impacts include increased employment, economic benefits, and opportunities for entertainment, meeting people, and community pride. However, events can also cause negative impacts such as rowdy behavior, increased crime, excessive drinking, litter, noise, traffic issues, and overcrowding. Large events are also discussed as a way for companies to gain marketing benefits and raise awareness of a region as a tourist destination.

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94 views4 pages

Positive Impacts

The document discusses both the positive and negative impacts that events can have on a community. Some of the positive impacts include increased employment, economic benefits, and opportunities for entertainment, meeting people, and community pride. However, events can also cause negative impacts such as rowdy behavior, increased crime, excessive drinking, litter, noise, traffic issues, and overcrowding. Large events are also discussed as a way for companies to gain marketing benefits and raise awareness of a region as a tourist destination.

Uploaded by

roma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Positive Impacts Negative Impacts

Increased employment opportunities Rowdy & delinquent behaviour

Increased standard of living Increased crime levels

Increased entertainment opportunities Excessive drinking

Economic benefits Litter

Opportunity to meet new people Damage to the environment

More interesting things to do Noise

Enhanced community image Traffic congestion and parking problems

Community pride Disruption of normal way of life

Preservation of local culture/heritage Overcrowding

Increased skill base Money spent on events, not on community needs

New facilities & infrastructure Increased cost of living

Increasing recognition of the role that events can play beyond merely entertainment.

The business world has been quick to discover the marketing and image-making power of events and
events have become established as an important element of the marketing mix.

Companies have begun to partner and sponsor major events#

They also suggest six core attributes of special events:

Should attract tourists or tourism development

Be of limited duration

Be one-off or infrequent

Raise the awareness, image or profile of a region

Offer a social experience

Be out of the ordinary


Irrespective of scale, they have similar characteristics and can face similar issues:

Short term, of limited duration.

One-off, or infrequent occurrence.

Sometimes themed, or celebrate a special anniversary.

Attract tourists or tourism development.

Raise the awareness, profile or image of a place, region.

Offer a special experience.

Out of the ordinary

charecteristic of event

intangible

personal interaction

pershabity

uiqueness

ambience n sevice

fixed timetable

labour intensive

IMPACT MANIFESTATIONS

Positive Negative

Economic Increased Expenditure Price increases during event

Real Estate Speculation

Tourism Increased awareness of region Gains poor reputation as a result of

as destination, increased inadequate facilities/ improper practice


knowledge of destination Negative reaction from existing

investment and commercial business- increasing competition

development

Physical Construction of new facilities, Environmental damage, overcrowding

improvement of local

infrastructure

IMPACT MANIFESTATIONS

Positive Negative

Socio-Cultural Increase in participation Commercialisation of activities that

in activity associated with event, may be of personal or private

strengthening of regional nature, modification of nature of event/

traditions activity to accommodate tourism

Psychological Increased local pride and Tendency towards defensive attitudes

community spirit concerning host regions, high


possibility of misunderstandings
leading to various degrees of

host/visitor hostility

Political Enhanced international Economic exploitation of local pop. to

recognition of region and its satisfy ambitions of local elite,

values, Propagation of political Distortion of true nature of event to

values held by government Reflect values of political system of


and host population the day

Economic benefits for the sector

Economic benefits for the economy


Economic benefits for the sponsors

Image enhancement of business/area

Leisure / entertainment opportunities

Tourism revenue

Promotional benefits for a company/products

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