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Guesstimate S

The document outlines the concept of guesstimates, emphasizing the importance of making justifiable assumptions and structuring solutions through a market sizing framework. It provides a step-by-step approach to estimate product consumption based on population demographics and usage categories. Additionally, it includes practice guesstimate questions related to various consumption and capacity scenarios in India.

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Nitin Yadav
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33 views7 pages

Guesstimate S

The document outlines the concept of guesstimates, emphasizing the importance of making justifiable assumptions and structuring solutions through a market sizing framework. It provides a step-by-step approach to estimate product consumption based on population demographics and usage categories. Additionally, it includes practice guesstimate questions related to various consumption and capacity scenarios in India.

Uploaded by

Nitin Yadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Guesstimates

ConSIG
01/12/2009
Guesstimates
No Definite Answer
Make appropriate and justifiable assumptions
Ask Questions, to clarify the problem
structure
Create a solution structure
Bottom up
Top Down
Market Sizing Framework
Typical Case: How many units of product X are consumed
every year?

Step 1: Start with the overall population

Step 2: Calculate number of potential users

Step 3: Categorize on basis of usage (Hi, Med, Low)

Step 4: Assign percentages to each category. Use these


percentages to calculate number of people in each
category and from that calculate units of products used.
Some Useful Numbers
Statistic Value

Indias Population 1.16 billion

Median Age 25.3 years

Distribution <14 years 31%


15-64 years 64%
65years + 5%
Population growth Rate 1.548%

Urbanization 29% of population

Life expectancy 70 years

Official GDP $1.2 trillion

Number of constituencies in Lok Sabha 545

Average Size of Household 4.8


Per Capita Income Rs. 37,500
Practice Guesstimates
How many toffees are consumed in India annually?

How many kilometers of roads are there in India?

How many square feet of pizza is eaten in H13 every


year?
What would be the seating capacity of the waiting
area at Mumbais international airport?
How many square foot of newspaper is distributed
in India every day?
How many people will get wet if it rained in IIT right
now ?
How many views will a hoarding on top of IIT Main
gate generate everyday?
How many movies are released in India in a year?
How many professors are there in IIT-B ?
How much should a sponsor pay for placing his
logo on the sight screen at the venue of the final
test between India and Sri Lanka?

How many liters of paint is consumed in Kanpur


every year?
Thank You!!!

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