TERM PROJECT: PART A
Product # Noodles
                      D-Mart             Reliance Fresh        Food Max               FoodMart
    Variety          Masala, Atta        Masala, Atta,     Masala,Atta,Chicken,   Amritsari Achari,
                                              Oats                Oats              Bengali Jhaal,
                                                                                  Mumbai Chatak
  Assortment         Maggi, Chings,      Maggi, Chings,      Maggi, Chings,        Maggi, Chings,
                    Yippe, Knor, Top       Yippe, Knor,     Yippe, Knor, Top      Yippe, Knor, Top
                         Ramen           Reliance Select         Ramen                 Ramen
    Service            No Home          Yes, on purchase   Yes, on purchase of    Yes, on purchase
                        Delivery          of above Rs.       above Rs. 1000         of above Rs.
                     Sales Assistant          1000           Sales Assistant            1000
                                         Sales Assistant                           Sales Assistant
     Price                Rs. 42         Rs. 44 (280 Gm       Rs. 44 (280 Gm       Rs. 44 (280 Gm
   Location         Separate stand       Separate stand    Separate stand          Separate stand
                      provided to          provided to     provided to Noodles       provided to
                      Noodles into        Noodles into     into grocery section     Noodles into
                    grocery section      grocery section                           grocery section
  Promotion         (Rs. 3 off)  280    2% off on MRP        2% off on MRP        2% off on MRP
                         grams
  Design and              Racks         Centre Gondola            Racks                Racks
    Display
 Type of Retail      Hypermarket         Supermarket          Supermarket          Supermarket
  Institution
Product # Tea Powder
                       D-Mart            Reliance Fresh         Food Max                  FoodMart
    Variety         Natural Care,         Natural Care,     Natural Care, Dust,         Natural Care,
                    Dust, Lemon,          Dust, Lemon,        Lemon, Green              Dust, Lemon,
                       Green                   Green                                         Green
  Assortment      Red Label, Wagh      Red Label, Wagh       Red Label, Wagh         Red Label, Wagh
                    Bakri, Lipton,        Bakri, Lipton,    Bakri, Lipton, Tetley,      Bakri, Lipton,
                     Tetley, Tak            Tetley, Tak      Tak Mahal, GAIA,             Tetley, Tak
                   Mahal, Society,      Mahal, Society,     Society, Girnar, Tata     Mahal, Society,
                    Girnar, Tata           Girnar, Tata                                  Girnar, Tata
    Service           No Home          Yes, on purchase     Yes, on purchase of      Yes, on purchase
                      Delivery             of above Rs.       above Rs. 1000             of above Rs.
                   Sales Assistant             1000           Sales Assistant                1000
                                         Sales Assistant                               Sales Assistant
     Price            Rs. 415 / kg         Rs. 430 / kg           Rs. 470                   Rs. 470
   Location        It was kept on a     It was kept on a      It was kept on a        It was kept on a
                  horizontal rack in   horizontal rack in    horizontal rack in      horizontal rack in
                      the grocery          the grocery      the grocery section          the grocery
                        section               section                                       section
  Promotion        Save Rs 65 on 1       Rs. 50 off on 1       2% off on MRP           2% off on MRP
                           KG                   KG
  Design and             Racks                 Racks               Racks                   Racks
    Display
 Type of Retail     Hypermarket          Supermarket            Supermarket            Supermarket
  Institution
Product # Butter Milk
                        D-Mart           Reliance Fresh        Food Max              FoodMart
    Variety         Plain, Masala &      Plain, Masala &    Plain, Masala &       Plain, Masala &
                         Spiced               Spiced             Spiced                 Spiced
  Assortment         Amul, Mother         Amul, Mother     Amul, Mother Dairy      Amul, Mother
                        Dairy &               Dairy &        & Goverdhan               Dairy &
                      Goverdhan             Goverdhan                                Goverdhan
    Service            No Home          Yes, on purchase   Yes, on purchase of   Yes, on purchase
                        Delivery           of above Rs.      above Rs. 1000         of above Rs.
                    Sales Assistant            1000          Sales Assistant             1000
                                         Sales Assistant                          Sales Assistant
      Price             Rs. 39 / lt          Rs. 55 / lt        Rs. 53 / lt           Rs. 53 / lt
    Location           Butter Milk         Butter Milk      Butter Milk where       Butter Milk
                       where kept          where kept         kept inside the       where kept
                   inside the freezer       inside the     freezer under Diary       inside the
                     under Diary &        freezer under      & Frozen section      freezer under
                     Frozen section      Diary & Bakery                           Diary & Bakery
                                              section                                  section
  Promotion        Save Rs 30% 0ff          1 + 1 Free      2% off on MRP         2% off on MRP
  Design and          Open Cold             Open Cold      Open Cold Storage         Open Cold
    Display            Storage                Storage        Refrigerator              Storage
                     Refrigerator          Refrigerator                             Refrigerator
 Type of Retail     Hypermarket           Supermarket         Supermarket          Supermarket
  Institution
Product # Paneer
                       D-Mart          Reliance Fresh        Food Max             FoodMart
    Variety        Frozen, Malai        Frozen, Malai      Frozen, Malai        Frozen, Malai
  Assortment           Amul &               Amul &       Amul & Gowardhan      Amul & Govind
                    Gowardhan            Gowardhan
    Service          No Home          Yes, on purchase   Yes, on purchase of   Yes, on purchase
                      Delivery           of above Rs.      above Rs. 1000         of above Rs.
                   Sales Assistant           1000          Sales Assistant            1000
                                       Sales Assistant                          Sales Assistant
     Price          Rs. 66 / 200gm     Rs. 70 / 200 gm     Rs. 80 / 200 gm      Rs. 80 / 200 gm
   Location         Paneer where        Paneer where     Paneer where kept       Paneer where
                    kept inside the    kept inside the    inside the freezer    kept inside the
                     freezer under      freezer under       under Diary &        freezer under
                    Diary & Frozen    Diary and Bakery      Frozen section     Diary and Bakery
                        section             section                                  section
  Promotion        Save Rs 30% 0ff        1 + 1 Free      2% off on MRP         2% off on MRP
  Design and           Open Cold          Open Cold      Open Cold Storage         Open Cold
    Display             Storage            Storage         Refrigerator             Storage
                      Refrigerator       Refrigerator                             Refrigerator
 Type of Retail      Hypermarket        Supermarket         Supermarket          Supermarket
  Institution