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Laura Mossant's Marketing & SEO Expertise

Laura Mossant is an account manager at Blackhawk Network with expertise in prepaid, marketing, sales, B2C, and B2B. She analyzes KPIs and sales forecasts, sets action plans to drive revenue and growth, plans marketing activities, and manages merchandising and product launches in France. Previously, she worked in marketing agencies planning campaigns and projects.

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0% found this document useful (0 votes)
159 views1 page

Laura Mossant's Marketing & SEO Expertise

Laura Mossant is an account manager at Blackhawk Network with expertise in prepaid, marketing, sales, B2C, and B2B. She analyzes KPIs and sales forecasts, sets action plans to drive revenue and growth, plans marketing activities, and manages merchandising and product launches in France. Previously, she worked in marketing agencies planning campaigns and projects.

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Copyright
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LM Laura Mossant

#AccountManager @BlackhawkNetwork

Fields of expertise Experience


Prepaid Account manager France & Belgium
Marketing Blackhawk Network (April 2016 - Today) - Intergrator, branded gift cards solutions. London
Sales Sales
B2C Weekly KPIs analyses per country / retailer /card partner and sales forecast.
B2B Action plan setting up to drive revenue and growth : placement / instore execution /
Digital new content launch / marketing / new fixtures roll out, etc.
Marketing
Marketing recommendations and investment negociations.
Marketing activities planning with retailers and card partners.
Technical skills Marketing activities follow up : Agencies design briefing, artwork approvals.
CRM Marketing analyses : Redemption estimation /store per store analyses /sales uplifts..
Digital analytics Marketing tools building : retailers rate cards .
SEO/SEA Merchandising and product launches
Graphic design process French merchandising activities management (Carrefour and Casino) : Merchandising briefing /
planograms optimisation / store visits reports analyses.
Product launch planning and management with card partners and retailers.

Languages Marketing projects manager Paris


French Fluent Comellink Marketing Services (April 2015 - December 2015) - Marketing agency
English Fluent Marketing and communication campaign planning.
Spanish Basic Marketing recommendation writing.
Project management : planning / quoting / creative briefing / supplier managment/ day to
day follow up with customers / invoicing.
Digital productions : websites / landing pages / e-mailings and banners (jpeg, gif, flash).
Tools Print productions : direct mailings / posters /invitations / magazine publications.
SalesForce Corporate events organisation.
Main accounts : American Express, MasterCard.

Assistant manager - Events Pau


Les ides mnent le Monde, Pau City Hall (November 2014)
Overall coordination of the event.
Guests management.

Communication manager (Internship) Paris


French Athletic Federation (February 2014 - September 2014)
Corporate and external communication management.
Social media strategy and planning before / during Zurich European Championships.
Thesis Redesign of corporate identity and branding : corporate logotypes and websites.
Music and product placement Production of a communication guide for French athletes : Social media best practices /
how to behave with sponsors / how to communicate with journalists, etc.

Contact Schooling
+ 33 6 24 04 27 17 Master II in Design & visual communication, Harrington College - 2014 Chicago
laura.mossant@gmail.com Master 1 in Marketing and Communication, INSEEC Business School - 2013 Bordeaux
lauramossant.weebly.com/ Licence degree in Law and Politic sciences, Bordeaux IV University - 2012 Bordeaux
Laura Mossant 2-years intensive degree in Law, Gustave Eiffel High School - 2010/2011 Bordeaux
@lauramossant Baccalaurat Economic and social, Franois Magendie High School - 2009 Bordeaux

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