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Brands" William Heinecke

The strategy aims to ensure team members at Minor Hotels properties understand the brand well along with service standards and revenue drivers. It also wants them to comprehend that people, not brands, are what build brands according to William Heinecke. The take-on people strategy focuses on having staff knowledgeable about the hotel brand and what makes it successful.

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61 views1 page

Brands" William Heinecke

The strategy aims to ensure team members at Minor Hotels properties understand the brand well along with service standards and revenue drivers. It also wants them to comprehend that people, not brands, are what build brands according to William Heinecke. The take-on people strategy focuses on having staff knowledgeable about the hotel brand and what makes it successful.

Uploaded by

Veenoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The take-on people strategy will ensure that team members employed at our Minor Hotels

properties have a good understanding of our brand, service standards, what drives our
revenues and ultimately understanding that brands dont build people but people build
brands William Heinecke

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