CATALOGUE

Eastern Economy Editions

JANUARY 2014

Business & Management

Economics

PHI Learnings Eastern Economy Editions (3Es) consist of

outstanding works of Indian authors and unabridged reprints
of established titles widely used by universities. These lower
priced editions are published for the benefit of students.
 Contents
BUSINESS & MANAGEMENT ................................................................................................ 3

Accounting/Finance ...................................................................................................... 3

Behavioral Sciences .................................................................................................... 46

Business Computing/Information Technology .......................................................... 72

Economics ................................................................................................................. 105

General Management .............................................................................................. 111

Hotel Management .................................................................................................. 182

Marketing .................................................................................................................. 183

Production/Quantitative Methods .......................................................................... 214

ECONOMICS ...................................................................................................................... 248

AUTHORWISE ALPHABETICAL LISTING ............................................................................. 271

WHOLESALERS AND STOCKISTS ....................................................................................... 287

The export rights to Eastern Economy Editions are vested solely with the publisher.
 Business & Management
ACCOUNTING / FINANCE Reconciliation Statement. Inventories. Depreciation
Accounting. Final Accounts of Non-manufacturing Entities.
Accounting Principles Final Accounts of Manufacturing Entities. Consignment.
Joint Ventures. Bill of Exchange and Promissory Notes.
Sale of Goods on Approval or Return Basis. Introduction
RAO to Partnership Accounts. Treatment of Goodwill in
Fundamentals of Accounting for CPT Partnership Accounts. Admission of New Partner.
Retirement of a Partner. Death of Partner. Introduction
P. MOHANA RAO, former Reader in the Department of to Company Accounts. Redemption of Preference Shares.
Commerce, Sri Krushna Chandra Gajapati College (SKCGC) Issue of Debentures. Index.
an autonomous college in Orissa. Latest Print 2012 / 596 pp. / 17.8 23.5 cm
This book develops conceptual understanding of the ISBN-978-81-203-4590-4 / ` 450.00 / (e-book also available)
fundamentals of financial accounting which play a crucial
role in laying the foundation of commerce and
accountancy courses in general and CPT in particular. SOFAT & HIRO
Dexterously organized to suit the requirements of CPT Basic Accounting, 2nd ed.
aspirants, the text presents a step by step analysis of the
RAJNI SOFAT, Assistant Professor (Finance), Guru Nanak
basic concepts of accountancy in a comprehensive but in
an easy-to-grasp manner. Institute of Management and Technology (GNIMT),
Ludhiana (Punjab).
The text begins with discussing the meaning and scope of
PREETI HIRO, Assistant Professor (Finance), GNIMT,
accounting and moves on by elaborating on different
accounting standards, policies and the procedures Ludhiana (Punjab).
followed in accounting. It also discusses ledger, trial The second edition of this textbook has been enlarged
balance, cash book and bills of exchange or promissory by including three new chapters on rectification of
notes in the subsequent chapters. Apart from discussing errors, bank reconciliation statement and depreciation,
the various types of accounts, such as partnership provisions and reserves. In addition, the new edition
accounts and company accounts, this text explains provides International Financial Reporting Standards in
debentures and inventories in a simple and lucid style. the existing Chapter 2. The book fosters a solid under-
Specifically meant for the prospective examinees of standing of fundamental principles and techniques used
the Common Proficiency Test (CPT), conducted by the in accounting. It presents the double entry system,
Institute of Chartered Accountants of India (ICAI), this explains the rules of writing journal and ledger entries,
text should also prove valuable to undergraduate discusses preparation of final accounts and elaborates
students of commerce and management. on the management accounting process. The book also
describes sources of finance and share capital and
SALIENT FEATURES also the necessity and working of a computerized
Provides birds eye view in each chapter for a quick accounting system.
understanding of the concept The book is especially designed for the undergraduate
Includes keywords and summary at the end of each students of computer applications (BCA) and business
chapter administration (BBA). It is also useful for the post-
Incorporates Multiple Choice Questions with their graduate students of business administration (MBA).
answers useful for CPT
Provides model test papers, objective type questions KEY FEATURES
and subject in nutshell in Appendices. Includes a large number of worked out examples
to help students comprehend the concepts with ease.
Contents: Preface. Meaning and Scope of Accounting.
Provides chapter-end questions and problems to
Accounting Concepts, Principles and Conventions.
enhance problem-solving skills of students.
Accounting Standards: Concepts, Objectives and Benefits.
Gives several tables, flowcharts and diagrams to make
Accounting Policies. Accounting as a Measurement
the theory easy to understand.
Discipline: Valuation Principles, Accounting Estimates.
Basic Accounting Procedures. Ledgers. Trial Balance. Contents: Preface. Preface to the First Edition.
Subsidiary Books. Cash Book. Capital and Revenue Introduction to Accounting. Generally Accepted
Expenditures and Receipts. Contingent Assets and Accounting Principles. Accounting Equation. Double Entry
Contingent Liabilities. Rectification of Errors. Bank System. Journal. Ledger. Trial Balance. Sub-divisions of
3
 4 PHI Learning CATALOGUE 2014

Journal. Cash Book. Final Accounts-I (Simple). Final NEW TO THIS EDITION
Accounts with Adjustment. Rectification of Errors. Bank Explains all the latest Standards on Auditing applicable
Reconciliation Statement. Depreciation, Provisions and for financial years 20092010 and 20102011.
Reserves. Management Accounting. Sources of Finance.
Company Accounts Share Capital. Application of Includes model answers for all relevant descriptive
Computers in Accounting. Bibliography. Model Question examination questions, asked in the CA-PCC/Final
Papers. Index. examinations till June 2009.
Numerous newly drafted questions (true or false,
Latest Print 2011 / 588 pp. / 17.8 23.5 cm
answer-in-brief, descriptive type) on latest auditing
ISBN-978-81-203-4200-2 / ` 350.00 / (e-book also available) standards with answers/cross references.
Contents: Preface. Part 1: PrinciplesLatest Auditing
Auditing Standards. Auditing Concepts. Part 2: ProcessAuditing
Engagement. Audit Documentation. Audit Evidence.
Internal Control. Auditing in Computerized Environment.
AINAPURE & AINAPURE Audit Sampling. Part 3: PerformanceAudit of Payments.
Auditing and Assurance, 2nd ed. Audit of Receipts. Audit of Purchases and Sales. Audit
VARSHA AINAPURE is Lecturer, Department of of Personal Ledgers. Audit of Impersonal Ledger. Audit
Accountancy, Nagindas Khandwala College of Commerce of Assets and Depreciation. Audit of Liabilities and
and Economics, Mumbai University. Provisions. Audit of Capital and Reserves. Audit Report.
Part 4: PracticeCompany Audit. Company Records and
MUKUND AINAPURE is a practising CA. Reports. Audit of Special Entities. Government Audits.
Whether it is a balance sheet of a company, a cinema Appendix: Stop Press. Index.
hall, or of a school; auditing evaluates all! This Latest Print 2009 / 1008 pp. / 17.8 23.5 cm
comprehensive book, now in its second edition, is a ISBN-978-81-203-3991-0 / ` 525.00 / (e-book also available)
compendium of a textbook; a handbook of Auditing
Standards; a question bank, and a compilation of model
answers. GOMEZ
This text is organized in four parts. Part 1 (Principles) Auditing and Assurance:
enunciates the standards and the concepts, which form
the bases of auditing. Part 2 (Process) provides a Theory and Practice
stepwise description of the auditing process, adopted by CLIFFORD GOMEZ has been Professor and Head,
the auditors while performing audit engagements. Part 3 Postgraduate Department of Commerce, Fatima Mata
(Performance) deals with the auditing engagement and National College, Kollam, Kerala.
shows how the verification of financial elements such as In this modern world of large-scale business and industry,
receipts, payments, purchases, sales, assets and liabilities auditing has become an inevitable function. Auditing is a
is conducted. Part 4 (Practice) demonstrates the practical subject, the function of which is very important from the
aspects of audits of specific entities such as private regulatory, economic and ethical points of view. The
limited companies, charitable trusts, hospitals and so on. subject has undergone radical changes in the current
This book is primarily intended for the students of globalised business world.
Chartered Accountancy (appearing for the CA-PCC This book, in the light of latest trends, highlights
examination), Cost Accounting, Company Secretary, and and explains the principles and practice of auditing
postgraduate students of Finance and Accounting. Apart and assurance in a simple and an easy-to-understand
from that, the book is also useful for the practising language. It also presents an up-to-date legal discussion
Chartered Accountants and Financial officers of on the subject.
companies, as a reference handbook. Beginning with an overview of the subject, the text
KEY FEATURES discusses in detail the classification and preparation of
an audit, procedures and techniques of auditing, internal
Incorporates 67 practical questions (with structured control, internal check and internal audit, vouching,
solutions) to help the students to apply the principles verification and valuation of assets and liabilities,
to practical situations. and depreciation. Besides, it deals with reserves and
Comprises 147 case studies to help identify the issues provisions, capital and revenue, profits, audit of
involved, place them in the right context and arrive at companies, and classes of investigation. The book
a correct conclusion. concludes with a discussion on accounting and auditing
Provides 285 innovative true and false type questions standards, management audit, cost audit, tax audit,
(with their reasoned answers) to strengthen the grasp government audit and social audit.
of the subject. The textbook is primarily intended for the undergraduate
Contains 1267 answer-in-brief questions, which are students of Commerce. It will also be useful to those
cross-referenced. preparing for CA, ICWA and CS examinations.
 BUSINESS & MANAGEMENT 5

KEY FEATURES students of commerce as well as those preparing for CA

Incorporates latest developments in auditing and ICWA examinations.
techniques. NEW TO THIS EDITION
Discusses latest international and Indian auditing Provides a revised chapter (Ch. 4) on Internal Control
standards. System.
Examines the impact of computerisation on audit Contains a full chapter (Ch. 5) on Internal Audit.
approach.
Gives chapter-end questions to test the students Contents: Foreword. Preface. Preface to the First Edition.
understanding of the concepts discussed. Table of Cases. Introduction to Auditing. Classification of
Audits. Preparation for an Audit. Internal Control System.
Contents: Preface. Introduction. Auditor. Types of Audit. Internal Audit. Vouching: Its Meaning and Importance.
Auditing Procedures and Techniques. Internal Control and Vouching of Cash Transactions. Vouching of Trading
Internal Check. Internal Audit. Vouching. Vouching of Transactions. Vouching of Impersonal Ledger. Verification
Cash Transactions. Vouching of Trading Transactions. and Valuation of Assets and Liabilities-I. Verification and
Verification and Valuation of Assets and Liabilities Valuation of Assets and Liabilities-II. Company Audit-I:
(General). Verification and Valuation of Fixed Assets. Statutory Requirements Governing Company Auditors.
Verification and Valuation of Current Assets. Verification Company Audit-II: Audit of Financial Statements.
and Valuation of Liabilities. Depreciation. Reserves and Company Audit-III: Audit Report. Auditors Liabilities. Cost
Provisions. Capital and Revenue. Divisible Profits. Audit. Management Audit. Tax Audit. Depreciation.
Liabilities of an Auditor. Audit of Limited Companies. Reserves and Provisions. Profit and Its Divisibility. Audit
Audit of Banking Companies. Audit of Insurance of Banks. Business Investigations. Audit of Specialized
Companies. Auditors Report. Investigation. Accounting Entities. Auditing in EDP Environment. Answers to
and Auditing Standards. Management Audit. Cost Audit. Objective Type Questions. Index.
Tax Audit. Government Audit. Impact of Computerisation
on Audit Approach. Social Audit. Index. Latest Print 2011 / 576 pp. / 17.8 23.5 cm
ISBN-978-81-203-4472-3 / ` 395.00 / (e-book also available)
Latest Print 2012 / 336 pp. / 16.0 24.1 cm
ISBN-978-81-203-4566-9 / ` 275.00 / (e-book also available)
Banking and Finance
KUMAR & SHARMA
Auditing: Principles and Practice, 2nd ed. BURTON & BROWN
RAVINDER KUMAR, Associate Professor, Department of Financial System and the Economy, The:
Commerce and Business Studies, Jamia Millia Islamia, Principles of Money and Banking, 5th ed.
New Delhi. MAUREEN BURTON, Professor of Economics, California
VIRENDER SHARMA, Fellow Member of the Institute of State Polytechnic University, Pomona.
Chartered Accountants of India (ICAI), is a practising BRUCE BROWN, Associate Professor of Economics,
Chartered Accountant. California State Polytechnic University, Pomona.
This comprehensive and well-organized text, now in its The fifth edition of The Financial System and the
Second Edition, continues to provide an in-depth analysis Economy is an excellent text for undergraduate courses
of the fundamental principles of Auditing while in money and banking, and would also be suitable
emphasizing the practical aspects. for related courses such as financial institutions and
The book discusses in detail, among others, classification markets. The text presents the standard material covered
and preparation of an audit; internal control system; in such courses, but it is also rich in institutional and
internal audit, vouching of cash, trading and impersonal historical material, which I see as its distinguishing
ledgers. Besides, it deals with verification and valuation characteristic. The chapters on financial innovation and
of assets and liabilities; company audit; cost audit; the interactions between profit seeking, innovation, regu-
management audit; tax audit; bank audit as well as lation, and financial instability are particularly well done.
depreciation. The final chapters of the book give detailed CHRISTOPHER NIGGLE, University of Redlands
description about business investigations and audit of
special entities. The fifth edition of this classic text covers the origins and
causes of the ongoing financial crisis, including excessive
The text also incorporates the latest amendments in risk-taking and the erosion of lending standards, the
auditing made by the Companies (Amendment) Act 2000 securitization of mortgages and other assets and the
and 2002, Companies Auditor's Report Order (CARO), development of credit derivatives. Expanded coverage of
2003, and pronouncements by professional bodies. financial instability, including the theories of Hyman
This edition also incorporates the latest developments in Minsky are also included. It
the field of auditing, such as environmental audit, human gives students an understanding of how the financial
resource audit, energy audit and social audit. system works, how it affects the economy, and the
The book is intended as a text for undergraduate role of policy makers and regulators.
 6 PHI Learning CATALOGUE 2014

captures the recent changes in the financial system, money, evolution and systems of banking, classification
some of which have contributed to the ongoing of banks, commercial and hi-tech banking, deployment of
financial crisis, and some of which result from the funds, new finance services, bankers clearing house,
crisis. central banking, Indian finance system, Indian money
presents an analytical framework that enables students market, banking legislation in India, etc. Part II on
to understand and anticipate changes in financial Banking and Finance: Law and Practice deals with
markets and institutions as the financial system the relationship between a bank and a customer,
continues to evolve. bank deposits, banking instruments, bank accounts,
The text is suitable for an introductory undergraduate lending, etc.
course in banking or financial markets analysis taught in This book is primarily intended for the undergraduate
economics or finance. It is also useful for financial students of commerce. It will also be useful to the
markets course in MBA. students of economics, banking professionals, chartered
Contents: Preface. Part 1: IntroductionIntroduction and accountants and to all those who are engaged in
Overview. Money and Its Role in the Economy. The commercial field.
Overseer: The Federal Reserve System. Financial Markets, KEY FEATURES
Instruments, and Market Makers. Part 2: Financial Presents chapter-wise division and arrangement
PricesInterest Rates and Bond Prices. The Structure of of topics enabling easy understanding of terms,
Interest Rates. Market Efficiency and the Flow of Funds definitions and concepts.
Among Sectors. Part 3: Financial InstitutionsAn Includes tables and charts to elucidate the concepts
Introduction to Financial Intermediaries and Risk. discussed.
Commercial Banking Structure, Regulation, and Includes modern technological developments.
Performance. Financial Innovation. Financial Instability Provides chapter-end questions to test the extent of
and Strains on the Financial System. Regulation of the understanding acquired by the reader.
Banking System and the Financial Services Industry. Part
4: Financial MarketsThe Debt Markets. The Stock Contents: Preface. Abbreviations. Introduction. Part I:
Market. Securities Firms, Mutual Funds, and Financial Banking and Finanace: TheoryMoney. Evolution of
Conglomerates. How Exchange Rates Are Determined. Banking. Classification of Banks. Systems of Banking.
Forward, Futures, and Options Agreements. The Commercial Banking. Deployment of Funds. Hi-Tech
International Financial System. Part 5: Monetary Theory Banking. New Financial Services. Bankers Clearing House.
The Fed, Depository Institutions, and the Money Supply Central Banking. Foreign Exchange Management. Global
Process. The Demand for Real Money Balances and Financial Crisis 20072009. Indian Financial System.
Market Equilibrium. Financial Aspects of the Household, Indian Money Market. Commercial Banking in India.
Business, Government, and Rest-of-the-World Sectors. Banking Legislation in India. Changing Scene of Indian
Aggregate Demand and Aggregate Supply. Part 6: Banking. Central Banking in India. Part II: Banking and
Monetary PolicyThe Challenges of Monetary Policy. The Finance: Law and PracticeBanker and Customer. Bank
Process of Monetary Policy Formulation. Policy Deposits. Procedure for Opening a Bank Account. Banking
Implementation. Monetary Policy in a Globalized Financial Instruments. Forms of Bank Lending. Principles of Sound
System. Glossary. Index. About the Authors. Lending. Security for Bank Advances. Modes of Securing
Latest Print 2009 / 912 pp. / 20.0 25.0 cm
Advances. Index.
ISBN-978-81-203-3958-3 / ` 550.00 Latest Print 2011 / 368 pp. / 17.8 23.5 cm
ISBN-978-81-203-4237-8 / ` 295.00 / (e-book also available)
GOMEZ
Banking and Finance: Theory, Law and MURALEEDHARAN
Practice Modern Banking: Theory and Practice
CLIFFORD GOMEZ has been Professor and Head, D. MURALEEDHARAN, Reader, PG and Research,
Department of Commerce, Fatima Mata National College, Department of Commerce, Sree Narayana College,
Kollam, Kerala. Kollam, Kerala.
In a fast changing world, everything is subject to change Technological innovations and advancements have spread
and the field of banking is not an exception to this. It has into every sphere of life. And banking is no exception.
also undergone significant changes over the years. This With competition being tough and fierce, business,
book, in the light of developmental changes, highlights especially banking, has to adopt new methods and
and explains the concepts of banking and finance, and techniques. Modern banking essentially implies use of
presents an up-to-date legal discussion on the subject. modern technology and communication tools, for
It is written in a simple and an easy-to-understand example, computer and the Internet, for bringing about
language. more efficiency and speed in banking operations and
The text is divided into two parts. Part I on Banking and making them more and more customer friendly and
Finance: Theory covers a wide range of topics such as customer focused.
 BUSINESS & MANAGEMENT 7

This accessible and well-written text examines the latest Banking discusses evolution, structure and systems of
developments in the Indian Financial System, and the banking, functions, credit creation process, balance sheet,
significant roles the Indian Banking Sector has played in investment policy and nationalization of commercial
the development of the economy. Thoroughly practical banks. It describes structure, management, functions and
and comprehensive, the book discusses the modern role of SBI and RBI in economic development. Besides, it
trends in Indian banking, especially its prospects with the dwells an Indias lead bank scheme, credit control
use of technology, and other core areas of banking. It methods and central banking systems in India, the UK
covers a wide range of topics such as financial markets and the USA. The book concludes with a discussion on
and institutions; the role of central banks in different international financial institutions such as IMF and IBRD.
countries, including the role of RBI which is the central The text is supported with examples, tables and figures.
bank of India; basic lending principles; methods of Chapter-end multiple choice questions and review
remittance; services approach; and micro-credit. Besides, questions are also provided.
it dwells in details on venture capital, credit rating,
modern e-payment systems, core banking, and hi-tech Besides the undergraduate students, this book will also
banking. be useful to the postgraduate students of Economics,
Commerce and Management.
KEY FEATURES
Coverage is quite comprehensive, with latest data Contents: Preface. Part I: MoneyAn Introduction to
Lays special emphasis on IT-enabled and technology- Money. Monetary Standards. Value of Money. Monetary
based banking practices Theories. Analysis of Interest Rates. Analysis of Inflation
and Deflation. Trade Cycles. Money Market. Capital and
Intended primarily as a text for the students of Stock Markets. Monetary Policy. Part II: BankingAn
Commerce, this student-friendly text should prove to be Introduction to Banking. Functions of Commercial Banks.
extremely useful also for the postgraduate students of Credit Creation Process of Commercial Banks. Balance
Management, Finance, and Economics. It should prove Sheet of Commercial Banks. Investment Policy of
equally useful to students of Chartered Accountancy and Commercial Banks. Nationalization of Commercial Banks.
those appearing in competitive examinations. The book State Bank of India. Commercial Banks and Economic
can also be profitably used by practising managers, Development. Indias Lead Bank Scheme. An Introduction
bankers, researchers, and all those who would like to to Central Banking. Functions of a Central Bank. Credit
acquaint themselves with modern Indian banking, Control Methods. Central Banking System in India.
especially the role of banks in the new millennium. Reserve Bank of India and Economic Development.
Contents: Preface. Banking System in India. Commercial Central Banking System in the USA. Central Banking
Banking. Central Banks. Indian Money Market and System in the UK. International Financial Institutions.
Financial Services. Basic Lending Principles. Loans and Bibliography. Index.
Advances. Negotiable Instruments. Banker and Customer. Latest Print 2013 / 332 pp. / 17.8 23.5 cm
Types of Account Holders. Methods of Remittance. ISBN-978-81-203-4795-3 / ` 325.00 / (e-book also available)
Technology in Banking. Modern Trends in Indian Banking.
Index. POPLI & PURI
Latest Print 2011 / 448 pp. / 17.8 23.5 cm
ISBN-978-81-203-3655-1 / ` 325.00
Strategic Credit Management in Banks
G.S. POLI, Director and Professor of Banking and Finance
at Delhi School of Professionals Studies & Research, Delhi.
NADAR S.K. PURI was Assistant General Manager at Oriental
Money and Banking Bank of Commerce.
E. NARAYANAN NADAR, Associate Professor and Head, Credit management has always been one of the principal
Postgraduate Department of Economics, V.H.N. sources of income for commercial banks. Therefore,
Senthikumara Nadar College (Autonomous), strategic credit management is vital to cash flow as it
Virudhunagar, Tamil Nadu. helps in minimizing the likelihood of bad debts.
Intended for undergraduate students of Economics, The present text, supported with flow diagrams, data,
Commerce and Management, this book discusses the bank formats and guidelines, wherever necessary, lays
concepts and functions of monetary and banking system. down the legal requirements for disbursements and
It also incorporates the recent trends and developments controlling of different types of credit and also explains
in the fields of money and banking. It is written in an the procedures in lucid and step-by-step manner to help
easy-to-understand language. readers to form clear understanding of the concept.
Divided into twenty-seven chapters under two parts. Besides dealing with the theory and conceptual terms,
Part I on Money discusses evolution, nature, value, role the book incorporates the latest development in the field
and significance of money; monetary standards; of bank credit. It imparts knowledge on appraisal system
monetary theories; and analysis of interest rates, inflation of credit applications/proposals and their post-sanction
and deflation. It also describes trade cycles; money, monitoring, credit policy, types of loans and advance
capital and stock markets; and monetary policy. Part II on facilities granted by banks in India, and analysis of
 8 PHI Learning CATALOGUE 2014

borrowers in particular reference to their legal capacity. It The book first introduces the readers to the banking
helps in developing skills for identifying, measuring and business, retail banking, international banking, Internet
mitigating risks associated with lending. banking and tele-banking, including ATMs, credit, debit
The book includes various regulatory guidelines and smart cards. Then it goes on to give a detailed
pertaining to real estate financing and includes separate description of enterprise risk management (ERM), life
chapters devoted to agriculture finance, lending to insurance plans, insurance rating methods, and claims
small-, medium- and large-scale industry, and import and settlement in life insurance. The text concludes with a
export financing. discussion on insurance intermediaries and their
functioning, the legal framework, as well as major players
The book is aimed at postgraduate students of manage- in the Indian insurance industry and future trends of the
ment and commerce. The book will also be of great value industry.
to practicing credit managers, finance mangers and
accountants. Designed primarily as a textbook for the undergraduate
students (BA) for their course in banking and insurance,
Contents: Preface. Credit Management in Banks. this compact text should also prove useful to the
Appraisal of Credit Proposals Sanctioning of Credit Limits. students of management, commerce and those taking
Post-Sanction Compliance: Monitoring/Supervision of banking and insurance courses.
Advances. Overview of Banks Credit Policy and Loan
Characteristics. Different Types of Loan and Advances. KEY FEATURES
Credit Analysis: Different Types of Bank Borrowers. Acquaints the students with most recent developments
Evaluating Commercial Loan Request: Financial in banking and insurance sectors.
Statements Analysis Financial Statements as a Tool of Contains many examples, illustrations, and other
Appraisal. Ratio Analysis as Tool for Financial Statement pedagogic features.
Analysis. Funds Flow and Cash Flow Analysis. Retail Provides numerous end-of-chapter review questions.
Banking Advances and Evaluating Consumer Loans. Loans Gives important abbreviations and real-life cases.
and Advances Against Various Types of Securities. Contents: Preface. Abbreviations. Introduction to Banking
Advances Against Bank Deposits. Advances Against Business. Structure of Commercial Banks in India. Banking
Government Securities: Stocks and Promissory Notes. Sectors. Electronic Banking. Loans and Advances. Priority
Advances Against Postal Securities (National Savings Sector Lending. Export Credit. Annual Report and Balance
Certificates, Kisan Vikas Patras, Public Provident Fund and Sheet of a Bank. Project and Working Capital Finance.
other Deposit Schemes). Advances Against. Advances Banking Legislation. Banking Sector Reforms and NPAs.
Against Gold and Silver Jewellery. Advances Against Practical Banking. Risk Management: An Overview.
Shares, Debentures, Units and Bonds. Advances Against Introduction to Insurance. Life Insurance. Fire Insurance.
Bills of Exchange. Real Estate Financing. Agriculture Marine Insurance. Motor Vehicle Insurance. Health
Financing by Banks of India. Financing Small and Medium Insurance. Miscellaneous Insurance. Reinsurance.
Enterprises (SMEs). Working Capital Finance: Project Insurance Pricing. Underwriting. Policy Servicing and
Financing. Foreign Trade Policy. Import Credit. Export Claims Settlement. Channels of Distribution. Legal
Credit. Export Credit and Guarantee: Corporation (ECGC) Framework. Indian Insurance Industry: Transition and
of India. Management of Non-Performing Assets. Index. Prospects. AppendicesA: Public Sector Banks. B: Foreign
Latest Print 2013 / 320 pp. / 17.8 23.5 cm Banks in India. C: Private Sector Banks. D: Cooperative
ISBN-978-81-203-4704-5 / ` 350.00 / (e-book also available) Banks. E: Cases. Bibliography. Index.
Latest Print 2012 / 484 pp. / 16.0 24.1 cm
ISBN-978-81-203-4657-4 / ` 295.00 / (e-book also available)
SETHI & BHATIA
Elements of Banking and Insurance, SRIRAM
2nd ed. Core Banking Solution: Evaluation of
JYOTSNA SETHI, Associate Professor in the Department of Security and Controls, 2nd ed.
Commerce, Jesus and Mary College, New Delhi.
M. REVATHY SRIRAM, Managing Director of Tejas
NISHWAN BHATIA, Associate Professor in the Department
Brainware Systems (P) Limited, Chennai.
of Commerce, Jesus and Mary College, New Delhi.
This compact and concise study provides a clear insight
This up-to-date and student-friendly text describes, with
into the concepts of Core Banking Solution (CBS)a set
great clarity and precision, the role of banking and of software components that offer todays banking
insurance sectors in the current era of globalization,
market a robust operational customer database and
privatization and liberalization. The Second Edition, while
customer administration. It attempts to make core
retaining the fundamental concepts of the earlier edition,
banking solution familiar to the professionals and
provides more elaborate information on
regulatory authorities, who are responsible for the
the subject. It includes a new chapter on Practical control and security of banks, and shows that by using
Banking, dealing with cheques, drafts, core banking CBS, banking services can be made more customer
solution, and banking ombudsman. friendly.
 BUSINESS & MANAGEMENT 9

This well-organized text, divided into two parts and five solution. Review of Security Policy Implementation.
sections, begins (Part I) with the need for core banking Review of Business Continuity Planning and Disaster
solution technology in banking system, its Recovery Planning. Systems Development and Change
implementation and practice. It then goes on to a Management. Network Security. Evaluation of Controls in
detailed discussion on various technology implications of Operating System. Testing of Application Modules of Core
ATM, Internet banking, cash management system and so Banking Solution. Evaluation of Controls in ATM
on. Part I concludes with Business Continuity Planning Operations. Evaluation of Controls in Internet Banking.
(BCP) and Disaster Recovery Planning (DCP). Evaluation of Controls and Audit of Branches. Review of
Part II focuses on components of audit approach of a System Logs. Audit Tools. Instances of Frauds, Its Causes
bank where the core banking solution has been in and Controls. Relevant ISACA Standards, Guidelines and
operation. Besides, usage of audit tools and study of Procedures. Appendix: Relevant RBI Circulars and
audit logs have been discussed. Notifications. Glossary of Terms. Web References. Index
Latest Print 2013 / 360 pp. / 16.0 24.1 cm
The Second Edition includes new sections on outsourcing
ISBN-978-81-203-4833-2 / ` 350.00
of ATM operations, printing of ATM card, printing of Pin
Mailers, mobile banking, Point of Sale (POS), financial
inclusion, vulnerability assessment, penetration testing
and so on. Besides, many topics have been discussed
Business Law
extensively and updated to make the book more
comprehensive and complete. RAO
KEY FEATURES Mercantile Law (For CPT Course)
Suggested checklists for performing audits are PEDDINA MOHANA RAO is former Reader, Department of
included. Commerce, Sri Krushna Chandra Gajapati (SKCG)
An exclusive chapter is devoted to Case Studies based (Autonomous) College, Orissa.
on fraudulent activities in banks due to lack of security This student-friendly text on Mercantile Law (often called
and controls. Business Law) discusses in detail the various laws and
Useful Web references have been provided. Acts relating to Mercantile Law. Divided into three parts,
Contains relevant standards of international body Part I, The Indian Contract Act, 1872 discusses topics such
ISACA, USA. as Agreement and Contract, Offer and Acceptance and
This book would be useful for the Chartered Accountants Consideration. Part II, The Sale of Goods Act, 1930 deals
who are Auditors of various banks. It would help the with Formation of Contract of Sale, Conditions and
External System Auditors and the Auditors who perform Warranties, Transfer of Ownership in Goods, and so on.
concurrent system audit of banks and also the Officers of Part III, The Indian Partnership Act, 1932 analyzes Nature
the Department of Banking Supervision of the Reserve of Partnership, Relations of Partners to One Another, and
Bank of India and others who have the responsibilities of Registration and Dissolution of a Firm. The subject has
regulating the security and controls in the banks. In been covered by topics rather than in the strict order of
addition, it would be extremely useful to the bankers sections in the different Acts so that students can
who have Information Technology as one of the subjects understand the matter with greater ease.
for the CAIIB examination. Primarily intended as a text for CPT (Common Proficiency
This book is a trailblazer in the Indian Banking scene. It Test) course of the Institute of Chartered Accountants
makes tremendous and vital contribution to the aspect of of India (ICAI), this accessible text should prove to
Computer Assurance and Risk Management in Banking. be valuable also for the undergraduate students of
commerce and management, ICWAI, ICSI, and those
N. VITTAL, I.A.S. (Retd.), Former Central Vigilance appearing for Judicial Services examination.
Commissioner
DISTINGUISHING FEATURES
Contents: Foreword. Introduction. Preface. Preface to the
First Edition. Acknowledgements. Part 1: Core Banking Cites examples, wherever necessary, to clarify the
Solution: Its Functions, Applications and Managing implication of the law.
SystemWhat is Core Banking Solution (CBS)?. Illustrates concepts with the help of many worked-out
Technology Behind Core banking Solution (CBS). examples (problems).
Implementation of Core Banking Solution (CBS). Functions Provides a large number of multiple choice questions
of the Information Technology Department. Systems and with answers.
Procedures for Effective Implementation of CBS. Furnishes a Glossary on the legal terms used.
Application Program Modules and Their Functionality. Provision of Case Law gives solidity to the text.
Activating the Branches. ATM FunctionalityHow it Supplements the text with pedagogical features such as
works. Internet Banking, Real Time Gross Settlement and Birds Eye View to make the book very practical and
Cash Management System. Security Policy. Business easy to understand.
Continuity Planning (BCP) and Disaster Recovery Planning Contents: Preface. Part I: The Indian Contract Act, 1872
(DRP). Part 2: Evaluation of Security and ControlScope Law: A Preliminary View. Mercantile Laws: An
of Evaluation of Security and Controls in a Core banking Introductory View. Nature of Contract. Agreement and
 10 PHI Learning CATALOGUE 2014

Contract. Offer and Acceptance. Consideration. Capacity KEY FEATURES

to Contract. Free Consent. Legality of the Object and Covers concepts and principles of corporate accounting
Consideration. Void Agreements. Performance of in a comprehensive manner.
Contract. Discharge of Contract. Breach of Contract.
Includes 300 worked-out examples to illustrate the
Contingent Contracts. Quasi Contracts. Part II: The Sale of
concepts discussed.
Goods Act, 1930Formation of the Contract of Sale.
Conditions and Warranties. Transfer of Ownership in Provides 250 unsolved problems in a graded manner
Goods. Performance of the Contract of Sale. Unpaid for the benefit of students.
Seller and Restorative Measures. Part III: The Indian Contents: Preface. Issue of Shares: Forfeiture and Reissue
Partnership Act, 1932Nature of a Partnership: General of Forfeited Shares. Issue and Redemption of Preference
View. Relations of Partners to One Another. Registration Shares and Bonus. Purchase of a Business. Profits Prior to
and Dissolution of a Firm. Appendices. Glossary. Index. Incorporation. Loan Capital: Issue of Debentures.
Latest Print 2011 / 436 pp. / 17.8 23.5 cm Redemption of Debentures. Final Accounts. Internal
ISBN-978-81-203-4177-7 / ` 275.00 / (e-book also available) Reconstruction. External Reconstruction: Amalgamation,
Absorption and Merger. Cash Flow Statement. Ratio
Analysis. Index.
Corporate Accounting Latest Print 2013 / 652 pp. / 17.8 23.5 cm
ISBN-978-81-203-4627-7 / ` 450.00 / (e-book also available)

GOYAL & GOYAL Cost Accounting

Corporate Accounting, 3rd ed.
V.K. GOYAL, formerly Associate Professor, Shri Ram BANERJEE
College of Commerce, University of Delhi, is Professor of
Accounting and Finance at Delhi School of Professional Cost Accounting: Theory and Practice,
Studies and Research, affiliated to Guru Gobind Singh 12th ed.
(GGS) Indraprastha University, New Delhi.
BHABATOSH BANERJEE, Professor, Department of
RUCHI GOYAL has done her Masters in Commerce from Commerce, and former Dean, Faculty of Commerce, Social
Shri Ram College of Commerce, University of Delhi. Welfare and Business Management, University of
The Third Edition of this text, which is a thoroughly Calcutta, Kolkata. He is also Guest Faculty at IIM
revised and enlarged version of Prof. V.K. Goyals book, Calcutta.
Corporate Accounting, Second Edition, gives a clear
This well-established and widely adopted textbook, now
analysis of the fundamental concepts of corporate
accounting. in its 12th edition, continues to provide an in-depth and
insightful analysis of the modern theories and practices of
Accounting for various types of companies comes under Cost Accounting. That the book has gone into its 12th
the sphere of corporate accounting. This book primarily edition is a testimony of its wide acceptance by the
deals with the preparation and presentation of accounts students, academics and professionals.
strictly in accordance with the provisions of the Indian
Company Law. Organized into 11 chapters, this book, at Primarily intended for postgraduate and undergraduate
the outset, presents provisions of the Indian Companies students of Commerce and Management, the book would
Act, 1956, SEBIs guidelines, and different types of shares also immensely benefit students pursuing professional
and modes for issue of shares. Then it goes on to give a courses offered by the Institute of Chartered Accountants
detailed discussion on the conditions for redemption of of India (ICAI), Institute of Cost and Works Accountants
preference shares with their sources and conversion of of India (ICWAI), Institute of Company Secretaries of India
preference shares into equity shares. Besides, this text
(ICSI), and those pursuing the Chartered Financial Analyst
covers, in detail, topics such as different modes of issue
and redemption of debentures, internal and external (CFA) course.
construction of companies, preparation of cash flow WHATS NEW TO THIS EDITION
statement and its classification as well as the distinction Revised, redesigned and updated text to acquaint
between cash flow statement and fund flow statement. the readers with the latest developments and changes
Finally, the book elaborates on several methods of that have taken place.
analysis of financial statements and advantages and New chapters on Relevant Cost Analysis and
limitations of ratio analysis. Management Decisions and Capital Expenditure
This well-organized and student-friendly book is intended Decisions.
as a text for undergraduate students of commerce Greater emphasis on cost management and decision-
(B.Com. Programme/B.Com. Pass) in universities across making.
India. In addition, it would be useful for professional A vast array of illustrations and worked-out examples
courses such as CA, ICWA and CS. to help gain a better understanding of concepts.
 BUSINESS & MANAGEMENT 11

Comprehensive multiple choice questions (MCQs) discussion at the end of each solution, under Points to
and exercises for students to self-analyze their under- Remember, that provides insights into the problem.
standing of concepts.
Learning cost accounting using this book will be more
Contents: Preface. Acknowledgements. Introduction to enjoyable as the problems are interesting and arranged in
Cost Accounting: Basic Concepts and Terms. Classification order of difficulty.
of Costs and Cost Sheet. Material Cost Management.
Section I: Managing Purchase Functions. Section II: Contents: Preface. The Scope of Cost Accounting. Cost
Storing of Materials. Section III: Valuing Material Issues. Accounting Terms. Cost Elements and Cost Sheet.
Section IV: Operating Control Systems. Labour Cost Absorption Costing and Marginal Costing Methods.
Management. Section I: Recruitment, Time-keeping and Materials Management. Materials Accounting. Labour
Time-booking. Section II: Methods of Remuneration. Control and Methods of Remuneration. Payroll
Section III: Preparation and Payment of Wages and Accounting. Direct Expenses. Overhead: Classification,
Accounting. Section IV: Labour Turnover. Section V: Distribution and Control. Manufacturing Overhead. Non-
Labour Cost Control. Overheads. Section I: Definition and Manufacturing Overheads. Cost Accounting Records.
Classification. Section II: Production Overheads. Specific Order CostingJob, Batch, Back-flush and
Section III: Administration, and Selling and Distribution Contract. Process Costing. Service Costing and Output
Overheads. Section IV: Miscellaneous Indirect Expenses. Costing. Cost-Volume-Profit Analysis. Marginal Costing
Activity Based Costing. Cost Control Accounts. and Tactical Decisions. Budget and Budgetary Control.
Reconciliation of Cost and Financial Accounts. Integrated Standard Costing. Relevant Costing. Uniform Costing and
Accounts. Job and Contract Costing. Section I: Job Inter-firm Comparison. Cost Reduction and Productivity.
Costing. Section II: Contract Costing. Process Costing. Index.
Section I: Process Losses and Inter-process Profits.
Section II: Equivalent Production. Section III: Joint Latest Print 2013 / 1084 pp. / 17.8 23.5 cm
Products and By-products. Service Costing. Uniform ISBN-978-81-203-2555-5 / ` 525.00 / (e-book also available)
Costing and Inter-Firm Comparison. Marginal Costing.
Section I: Conceptual Framework. Section II: Marginal NIGAM & JAIN
Costing and Management Decisions. Relevant Cost
Analysis and Management Decisions. Budgetary Control. Cost Accounting: Principles and Practice
Section I: Functional Budgets and Master Budget. Section B.M. LALL NIGAM, formerly, Senior Professor in the Faculty
II: Flexible Budgets. Standard Costing. Section I: Cost and of Commerce and Business, Delhi School of Economics,
Sales Variances. Section II: Accounting Methods. Capital University of Delhi.
Expenditure Decisions. Cost Audit. Miscellaneous Topics. I.C. JAIN, Reader at the Delhi College of Arts and
Section I: Some Emerging Concepts and Techniques. Commerce, University of Delhi.
Section II: Operations Research and Quantitative
Techniques. Section III: Learning Curve Analysis and In the present global, knowledge-based, and
Decision-Making. Appendixes. Bibliography. Answers to e-business environment, cost accounting has witnessed
Multiple Choice Questions. Answers to Exercises. Index. remarkable changes. It has sought to take on technology
and offer new solutions to cost-quality problems in
Latest Print 2013 / 988 pp. / 17.8 23.5 cm industry. From being a system for measuring and
ISBN-978-81-203-2894-5 / ` 450.00 controlling costs, its principal focus has now shifted to
managing costs, both at the pre- and post-production
stages. Instead of mundane cost determination, it is
BHATTACHARYYA strategic cost management which dominates the
Principles and Practice of Cost discussion in corporate board meetings. It is this
paradigm shift that has necessitated the writing of
Accounting, 3rd ed. this book.
ASISH K. BHATTACHARYYA, Professor, Finance and This comprehensive, profusely illustrated book is
Control, Indian Institute of Management Calcutta (IIM-C). intended as a text for students of B.Com., B.Com. (Hons.)
This extensively revised third edition serves as a textbook and BBA courses. For those aspiring for professional
for B.Com. and other professional courses in accounting. qualifications like Chartered Accountancy, ICWA, and
It covers the new syllabus of Cost Accounting MBA, it will serve as an excellent introductory text. The
recommended by U.G.C. for B.Com. courses and also the instructors, in their turn, will immensely benefit in as
syllabus of Cost Accounting (PE-II Exam., of ICAI). much as it represents a balanced treatment of conceptual
and managerial issues.
The text is example based and illustrates each concept by
providing solved problems that demand the application of The book, with its student friendly approach, should
prove to be a trendsetter in the Indian context.
the concept. In addition, under the section, Review
Problems, complete solutions to a large number of KEY FEATURES
problems selected from professional examinations Definitions and interpretations are gradually built into
have been incorporated. A key feature of the book is the text.
 12 PHI Learning CATALOGUE 2014

150 illustrations, 300 solved problems, and 400 position of an organization and communicate these to its
unsolved exercises with answers and hints for arriving stakeholders.
at them make the text an in-built solutions manual.
Besides students of commerce, those appearing for
Each chapter ends with chapter review, and objective- various professional examinations such as CA and ICWA
type questions true/false statements, and multiple foundation courses should find this student-friendly and
choices. accessible book extremely useful.
Due recognition accorded to contemporary topics like
activity-based costing, Just-in-time (JIT), Materials KEY FEATURES
requirements planning (MRP), computerized costing, Gives 300 worked-out key problems to illustrate the
cost audit, cost control and cost reduction, total quality concepts.
management, and Management information systems Provides numerical problemswhich total over 750 in
(MIS). the bookat the end of every chapter. These are given
Contents: Preface. Section I: BASIC PRINCIPLESCost in a graded manner to drill the students in self-study.
Accounting: An Overview. Cost Concepts and Provides appropriate hints/notes for all the important
Classifications. Section II: ELEMENTS OF COSTMaterials: problems so that students can solve these problems
Purchasing and Store-keeping. Materials: Issue, Pricing independently.
and Control. Labour: Costing and Control. Overheads: Contains more than 1000 objective-type and short-
Analysis, Distribution and Control. Overheads: Treatment answer-type questions with their answers to ascertain
of Special Items. Section III: COSTING METHODSSingle the readers understanding of the concepts.
or Output Costing. Job-order, Batch and Contract Costing. Incorporates the emerging trends in various company
Process Costing: Losses, Equivalent Production, accounts and their applications.
and Inter-Process Profits. Process Costing: Joint Products Contents: Foreword. Preface. Acknowledgements.
and By-products. Operating/Service Costing. Section IV: Introduction to Accounting: Concepts, Scope and
COST BOOK-KEEPINGControl Accounts. Reconciliation Evolution. Accounting Cycle and Double Entry
of Cost and Financial Accounts. Integrated (Integral) System of Book Keeping. Subsidiary Books. Bank
Accounts. Section V: COST ANALYSIS AND CONTROL Reconciliation Statement. Business Income Measurement
Budgeting and Budgetary Control. Standard Costing and and Analysis of Revenue and Expenses. Capital and
Variance Analysis. Responsibility Accounting. Absorption Revenue. Depreciation Accounting. Reserves and
and Marginal Costing: Income Measurement. Cost Provisions. Inventory Valuation. Journal Proper. Final
VolumeProfit Analysis. Relevant Costing for Short-term Accounts with Manufacturing Account. Final Accounts of
Special Decisions. Section VI: RECENT DEVELOPMENTS Non-Trading Concern. Bill of Exchange. Average Due Date
Contemporary Topics. Index. and Account Current. Self-Balancing and Sectional
Latest Print 2012 / 1176 pp. / 17.8 23.5 cm Balancing System. Consignment Accounting. Joint
ISBN-978-81-203-1723-9 / ` 495.00 Venture. Final Accounts of Incomplete Records. Branch
Accounting. Hire-purchase System and Instalment
Payment System. Accounting for Goods Sent on Sale or
Financial Accounting Return Basis. Partnership Accounts. Corporate
Accounting. Index.
Latest Print 2010 / 1120 pp. / 17.8 23.5 cm
BANERJEE ISBN-978-81-203-3194-5 / ` 495.00
Financial Accounting: A Dynamic
Approach BANERJEE
BIRENDRA KRISHNA BANERJEE is a faculty member of Financial Accounting: Concepts,
Durgapur Government College, Durgapur, West Bengal.
Analyses, Methods and Uses
Intended primarily as a text for the undergraduate BIRENDRA KRISHNA BANERJEE is a faculty member of
students of commerce, this book gives a comprehensive Durgapur Government College, Durgapur, West Bengal.
and indepth analysis of the concepts and principles
underlying financial accounting. It also introduces the This text offers a comprehensive and in-depth analysis of
student to the tools and techniques essential for tackling the concepts and principles of financial accounting with
real-life problems. the help of examples and illustrations. It introduces the
students to the methods and techniques essential for
The text discusses in detail final accounts, branch enhancing their skills in the preparation of financial
accounting, hire-purchase and instalment sales, statements for presentation to the decision makers.
partnership accounts, stock valuations, as well as other This book will help develop adequate skills in the areas of
company accounts. The book would be of considerable Final Accounts of Trading and Non-trading concerns,
help to the readers in preparing financial statements and Branch Accounting, Hire-purchase and Instalment-sale,
would equip them with the necessary knowledge in Partnership Accounts, Stock Valuation, Consignment and
understanding the financial performance and the financial Joint Ventures, etc. It will also help students in acquiring
 BUSINESS & MANAGEMENT 13

the necessary knowledge required for understanding the basic accounting principles. The book is written in an
financial performance and the financial position of an accessible and reader-friendly manner so that the
organization and communicating such details to the students can comprehend the subject with great ease.
stakeholders. Intended primarily for postgraduate students of
The text is primarily intended for the undergraduate management, the book is extremely useful for those
students of commerce. Besides, it will be useful for taking preparing for accountancy examinations. Besides,
various professional examinations such as chartered practising managers should find the book handy for
accountancy (CA), cost and works accountancy (ICWA) analyzing financial statements.
and company secretaryship (CS). NEW TO THIS EDITION
DISTINGUISHING FEATURES The text is prepared based on IFRS revised upto 1
Gives many worked-out problems to illustrate the September 2011.
concepts. Includes Revised Schedule VI to the Companys Act,
Provides numerical problems in a graded manner to 1956.
enhance problem-solving skills. New examples have been added to explain various
concepts.
Provides appropriate hints/notes to all the important The book provides a CD containing a large number of
problems so that the students can understand the PowerPoint Presentations (PPTs), along with the
underlying concepts with ease. amended Schedule VI.
Contains a large number of objective-type and short- The chapters, particularly those covering accounting
type questions with their answers to reinforce the standards, have been thoroughly revised.
students learning. Contents: Preface. The Conceptual Framework.
Contents: Preface. Introduction to Accounting: Concepts, Accounting Fundamentals. Balance Sheet. Profit and Loss
Principles, Scope and Evolution. Process of Accounting, Account. The Accounting Cycle: Journal, Cash Book,
System of Bookkeeping, Journal, Ledger and Trial Balance. General Ledger and Trial Balance. Completion of the
Subsidiary Books. Capital, Revenue and Deferred Revenue Accounting Cycle: Preparation of Profit and Loss Account
Expenditure. Business Income Measurement and Analysis and Balance Sheet. Accounts of Limited Liability
of Revenue and Expenses. Provisions and Reserves. Companies: Accounting for Shares and Debentures.
Depreciation Accounting. Accounting for Bad Debts, Accounts of Limited Liability Companies: Final Accounts.
Provision for Bad Debts, Provision for Discount on Fixed Assets. Current Assets. Investments. Liabilities.
Debtors and Creditors. Inventory Valuation. Journal Income. Depreciation and Impairment. Topical Issues.
Proper. Final Accounts. Manufacturing Account and Cost Cash Flow Statement. Financial Analysis. Glossary.
Sheet. Consignment Accounting. Joint Venture. Self- Solution to Quizzes. Index
Balancing and Sectional Balancing System. Single Entry Latest Print 2012 / 712 pp. / 17.8 23.5 cm
System (Final Accounts of Incomplete Records). Insurance ISBN-978-81-203-4651-2 / ` 450.00 / (e-book also available)
Claims for Loss of Stock and Loss of Profit. Departmental
Accounting. Branch Accounting. Hire Purchase and
Instalment Payment. Goods Sent on Sale or Return Basis. BHATTACHARYYA
Partnership Accounts. Lease Accounting. Introduction to
Accounting Theory. Index.
Financial Accounting for Business
Latest Print 2010 / 1264 pp. / 17.8 23.5 cm
Managers, 4th ed.
ISBN-978-81-203-3950-7 / ` 495.00 / (e-book also available) ASISH K. BHATTACHARYYA, Chairman, Riverside
Management Academy, and an Advisor (Advanced
Studies), The Institute of Cost Accountants of India (ICAI).
BHATTACHARYYA
Primarily intended for the first course in financial
Essentials of Financial Accounting, accounting for the postgraduate students of
3rd ed. (with CD-ROM) management, this systematically organized text discusses
the essential concepts, principles and methods of
ASISH K. BHATTACHARYYA, Chairman, Riverside financial accounting. It covers all important financial
Management Academy, and an Advisor (Advanced concepts and corporate financial reporting practices. The
Studies), The Institute of Cost Accountants of India (ICAI). book, in its Fourth Edition, includes Revised Schedule VI
This thoroughly revised and updated edition, with most on Balance Sheet and Profit & Loss Account Format. The
of the chapters of the previous edition rewritten, clearly Schedule VI has also been explained at the appropriate
analyzes the concepts and applications of financial places.
accounting. The book acquaints the readers with the new While the emphasis throughout is on the fundamentals,
International Financial Reporting Standards (IFRS) which the book also skilfully analyzes advanced topics such as
are applicable in India from 1 April 2011 onwards. financial instruments, earnings management, internal
Divided into 17 chapters, the text explains, with the help control and internal audit, business combination and the
of many tables, boxes, and practical examples, all the logit model.
 14 PHI Learning CATALOGUE 2014

Besides students, practising managers will also find this management, and to integrate the knowledge with
text to be of immense value. practice in evaluating the strategic management
KEY FEATURES decisions.
Important concepts are summarized in boxes to The book contains thirty-three chapters divided into
facilitate revision and to break the monotony. three parts. Part A comprising ten chapters discusses the
Assignments are given in almost all the chapters to key principles and practices of financial accounting. Part B
provide suitable exercises for better comprehension of containing eight chapters explains various methods and
the basic concepts. techniques of cost and management accounting. Part C
Answers to quizzes are given at the end of the book. comprising fifteen chapters provides an insight into the
Includes Case Studies in many chapters. numerous dimensions of financial management policies
Contains a comprehensive Glossary at the end of the and practices.
book. KEY FEATURES
Discusses financial analysis in detail. A systematic presentation of the subject matter,
Explains deviations of Indian GAAP from the IAS at supported with substantial number of Examples,
appropriate places. Diagrams and Tables for easy understanding.
Provides a large number of practical examples to The topics of Accounting for Fixed Assets (Chapter 4),
explain concepts and issues. Depreciation Accounting (Chapter 5), Revenue
Incorporates most recent revisions in IAS and AS. Recognition (Chapter 6), Accounting for Inventories
Contents: Preface. Preface to the Second Edition. (Chapter 8) and Cash Flow Statement (Chapter 20)
Acknowledgements. Introduction. Financial Accounting have been written thoroughly in accordance with the
Framework. Classification of Assets and Liabilities. The Accounting Standards (AS) issued by the ICAI.
Accounting Cycle: Journal, Cash Book, General Ledger and Review questions covering examination problems and
Trial Balance. Completion of the Accounting Cycle: their answers are given at the end of each chapter. The
Preparation of the Profit and Loss Account and Balance detailed answers are available in the Instructors
Sheet. Accounts of Limited Liability Companies: Manual.
Accounting for Shares and Debentures. Accounts of An exhaustive glossary of terms have been provided to
Limited Liability Companies: Final Accounts. Fund Flow explain the core concepts.
And Cash Flow Statements. Measurement of Assets. Solutions Manual is also available.
Measurement of Liabilities. Financial Instruments. Contents: Preface. Acknowledgements. List of
Accounting for Leases. Recognition of Incomes and Abbreviations. Part A: Financial Accounting
Expenses. Changes in Foreign Exchange Rates. Business Understanding of Financial Accounts and Statements.
Combination. Consolidated Financial Statements. Recording Transactions in the Books of Accounts (I).
Disclosure in Corporate Financial Report. Financial Recording Transactions in the Books of Accounts (II).
Analysis. Case StudiesAppendix: Comparative Statement Accounting for Fixed Assets. Depreciation Accounting.
of International Accounting Standard and Indian Revenue Recognition. Bad Debts, Provision for Bad and
Accounting Standard (As on 1 July 2004). Glossary. Doubtful Debts. Accounting for Inventories. Corporate
Solutions to Quizzes. Index. Accounting (I): Basic Concepts. Corporate Accounting (II):
Latest Print 2012 / 772 pp. / 17.8 23.5 cm Company Final Accounts. Part B: Cost and Management
ISBN-978-81-203-4652-9 / ` 475.00 / (e-book also available) AccountingCost and Management Accounting: An
Overview. Cost Concepts, Classification of Cost and
Preparation of Cost Sheet. Elements of Cost: Material
DAS Labour Overhead. Types and Methods of Costing.
Business Accounting and Marginal Costing and Cost Volume Profit Analysis.
Budgeting and Budgetary Control. Standard Costing,
Financial Management Variance Analysis and Responsibility Accounting. Strategic
SUBHASH CHANDRA DAS, Management Consultant and Cost Management, Relevant Costing and Managerial
Former Director (Finance), Hindustan Paper Corporation Decision Making. Part C: Financial Management
(HPC) Ltd. Financial Management: An Overview. Financial Statement
Analysis. Time Value of Money. Valuation of Securities.
This comprehensive and concise book critically examines Risk and Return. Capital Expenditure Budgeting and Risk
the essential principles, practices and approaches to in Capital Budgeting. Productivity of Capital and Leverage
financial accounting, cost and management accounting, Analysis. Cost of Capital. Capitalisation and Capital
and financial management. This book is intended for the Structure. Working Capital Management. Cash and
postgraduate students of management and commerce. Liquidity Management. Credit Management: Management
Besides, it is equally useful for the students of of Receivables (Debtors) and Payables (Creditors).
engineering and technology. Inventory Management. Source of Finance, Working
The objective of this book is to assist the students and Capital Financing and Banking Norms. Dividend Policy and
readers in developing an understanding of the theories Dividend Decision. 1: Future Value Interest Factor (FVIF).
of various branches of accounting and financial 2: Future Value Interest Factor for an Annuity FVIFA.
 BUSINESS & MANAGEMENT 15

3: Present Value Interest Factor (PVIF). 4: Present Value GOYAL & GOYAL
Interest Factor for an Annuity PVIFA. 5: Normal
Distribution. Bibliography. Index. Financial Accounting for BBA
Latest Print 2013 / 920 pp. / 17.8 23.5 cm V.K. GOYAL, formerly Associate Professor, Shri Ram
ISBN-978-81-203-4742-7 / ` 695.00 / (e-book also available) College of Commerce, University of Delhi, is Professor of
Accounting and Finance at Delhi School of Professional
Studies and Research, affiliated to Guru Gobind Singh
GOYAL & GOYAL (GGS) Indraprastha University, New Delhi.
Financial Accounting, 4th ed. RUCHI GOYAL has done her Masters in Commerce from
Shri Ram College of Commerce, University of Delhi.
V.K. GOYAL, formerly Associate Professor, Shri Ram
College of Commerce, University of Delhi, is Professor of This compact and student-friendly book presents the
Accounting and Finance at Delhi School of Professional fundamental concepts of accounting. It brilliantly
Studies and Research, affiliated to Guru Gobind Singh combines two areas of accountingfinancial accounting
(GGS) Indraprastha University, New Delhi. and corporate accounting. While the initial and middle
chapters give a clear analysis of financial accounting,
RUCHI GOYAL has done her Masters in Commerce from
the remaining chapters provide a succinct account of
Shri Ram College of Commerce, University of Delhi.
corporate accounting. The chapters on financial
The Fourth Edition of this text, which is a thoroughly accounting discuss in detail the concepts of accounting
revised and enlarged version of Financial Accounting, and accounting standards, the process and technique of
3rd ed., by the first author, gives a clear analysis of the accounting, source documents and vouchers for recording
fundamental concepts of financial accounting. Organized of transactions. Besides, they deal with the rules of debit
into 15 chapters, the book begins with a discussion on and credit, and journal entry and preparation of trial
the objectives of accounting and accounting information balance as well as errors and their rectification. Finally,
as well as the theory base of accounting and accounting these chapters cover the concept and causes of
standards. Then it goes on to give a detailed discussion depreciation and methods of recording and providing
on various source documents and vouchers required for depreciation, the adjustment required to prepare the
recording transactions. Besides, the book describes what final accounts of a trader including the accounting
are subsidiary books of business such as cash book and concepts of income and its measurements, and the
bills payable book as also the techniques of preparing meaning, objectives and methods of valuation of
trial balance, final accounts, accounts of non-trading inventories.
organizations, accounts from incomplete records,
Chapters on corporate accounting discuss in detail the
consignment accounts and joint venture accounts. Finally,
issue of shares, forfeiture and reissue of forfeited shares,
the book covers hire purchase system, branch accounts,
and issue and redemption of debentures. In addition,
and dissolution of a partnership firm.
they show how the final accounts of a company are
This well-organized and student-friendly book is intended prepared as per Schedule VI of the Indian Companies Act,
as a text for undergraduate students of commerce 1956.
(B.Com. Programme/B.Com. Pass) in universities across
This well-organized and student-friendly book is intended
India. In addition, it would be useful for professionals
as a text for the undergraduate students of management
pursuing CA, ICWA and CS courses.
(BBA). Besides, anyone who wishes to know about the
KEY FEATURES fundamentals of financial and corporate accounting will
Includes 300 worked-out examples to illustrate the find the book extremely useful.
concepts discussed. KEY FEATURES
Provides 250 unsolved problems in a graded manner
for the benefit of students. Provides 400 solved problems to illustrate the concepts
Contains a variety of end of chapter questions. discussed.
Contents: Preface. Meaning and Objectives of Accounting Includes 300 unsolved problems for practice.
and Accounting Information. Theory Base of Accounting Contains a variety of end-of-chapter questions.
and Accounting Standards. Accounting Process. Source Contents: Preface. Meaning and Objectives of Accounting
Documents and Vouchers for Recording of Transactions. and Accounting Information. Theory Base of Accounting
Subsidiary Books of Business. Trial Balance and Errors and and Accounting Standards. Accounting Process. Source
Their Rectification. Depreciation: Reserves and Provisions. Documents and Vouchers for Recording of Transactions.
Final Accounts of Trading Concerns. Accounts of Non- Subsidiary Books of Business. Trial Balance and Errors and
trading Organizations. Accounts from Incomplete Their Rectification. Depreciation: Reserves and Provisions.
Records: Single Entry System. Consignment Accounts. Final Accounts of Trading Concerns. Accounting Concept
Joint Venture Accounts. Hire Purchase System. Branch of Income. Inventory Control. Issue of Shares: Forfeiture
Accounts. Dissolution of a Partnership Firm. Index. and Reissue of Forfeited Shares. Issue and Redemption of
Latest Print 2012 / 668 pp. / 17.8 23.5 cm Preference Shares and Bonus. Purchase of a Business.
ISBN-978-81-203-4626-0 / ` 425.00 / (e-book also available) Profits Prior to Incorporation. Loan Capital: Issue of
 16 PHI Learning CATALOGUE 2014

Debentures. Redemption of Debentures. Final Accounts. Accounting InformationFinancial Statement Analysis.

Index. Cash Flow Statement. Appendices. Glossary. Answers to
Latest Print 2012 / 596 pp. / 17.8 23.5 cm Selected Problems. Index.
ISBN-978-81-203-4662-8 / ` 375.00 / (e-book also available) Latest Print 2013 / 712 pp. / 21.6 27.8 cm
ISBN-978-81-203-4343-6 / ` 495.00 / (e-book also available)

NARAYANASWAMY REDDY & SARASWATHI

Financial Accounting: A Managerial Managerial Economics and
Perspective, 4th ed. Financial Accounting
R. NARAYANASWAMY, Professor of Finance and Control M. KASI REDDY, Associate Professor, School of
at Indian Institute of Management Bangalore. Management Studies, Chaitanya Bharathi Institute
of Technology, Hyderabad.
This widely adopted, highly acclaimed and systematically S. SARASWATHI, Senior Assistant Professor, School of
organized text, now in its Fourth Edition, gives an indepth Management Studies, Chaitanya Bharathi Institute
analysis of the principles of Financial Accounting. of Technology, Hyderabad.
What distinguishes the Fourth Edition is that it is based This text presents an accessible introduction to
on International Financial Reporting Standards (IFRS) and techniques and applications of economic analysis and
Ind AS, the converged Indian Accounting Standards. financial accounting as a method for approaching real-life
WHATS NEW TO THIS EDITION business problems for managerial decision making in a
IFRS Impact, a new section that explains how logical manner. It focusses on the essential skills needed
accounting will change in India due to the convergence to formulate business policies that help gain a
of Indian Accounting Standards with global standards. competitive edge in todays work environment.
A new chapter on Investments that deals with fair The book discusses the basic concepts, terminology, and
value accounting, consolidated financial statements, methods that eventually allow students to interpret,
joint ventures and associates. analyse, and evaluate actual corporate financial
New Cases on: Satyam Computer Services Michael statements. It covers the major areas of managerial
Jackson Lehman Brothers ICICI Bank Barclays PLC economics and financial accounting such as the theory of
Jet Airways Citigroup Kingfisher Airlines Tata the firm, the demand theory and forecasting, the
Motors Unicredit Tata Consultancy Services. production and cost theory and estimation, the market
Scanning the Annual Report, a new section with structure and pricing, investment analysis, accountancy,
chapter-specific questions related to Hindustan and different forms of business organisations.
Unilever Ltd. (HUL), improves skills in analysis and The book includes numerous examples, problems, self-
interpretation of financial statements. assessment tests, as well as review questions at the end
New Interactive Study Guide provides extensive of each chapter to aid in working out solutions to
support in solving problems. business problems.
Besides, box items such as Handhold, Decision-making, The book will be particularly suitable for courses in
Debate, Research Projects, Law, Indian Accounting Managerial Economics and Financial Accounting as part of
Survey and International Accounting Survey make this an engineering degree education at undergraduate level
text highly practical and illustrative. This substantially where the students have no previous background in
revised and fully updated new edition is a happy fusion economic and financial analysis. It will also be immensely
of principles and practice. It is a must read for the useful for M.B.A., M.Com. and C.A. students, business
students of management and accounting. In addition, executives, and administrators who need to learn the
anyone who wants to understand and analyze financial application of economic theory to realistic business
statements will find reading the text extremely useful and situations.
amply rewarding.
Contents: Preface. Managerial Economics: The Basics.
Extensive teaching resources are given in the books
Demand Analysis. Production and Cost Analysis. Capital
website www.phindia.com/narayanaswamy4e to make
the students understand the subject better. Management and Investment Decisions. Accountancy.
Types of Business Organisation. Glossary. Bibliography.
Contents: Preface. Acknowledgements. Introduction. Part Model Questions. Present Value Tables. Index.
One: The Basic Accounting ModelAccounting and
Economic Decisions. Processing Transactions. Measuring Latest Print 2011 / 592 pp. / 17.8 23.5 cm
Income. Accounting for Merchandising Transactions. ISBN-978-81-203-3321-5 / ` 350.00 / (e-book also available)
Part Two: Measuring and Reporting Assets, Liabilities and
EquityInternal Control Systems, Cash, and Receivables.
Inventories. Fixed Assets. Investments. Liabilities. Share-
holders Equity. Part Three: Analyzing and Interpreting
 BUSINESS & MANAGEMENT 17

Financial Management BANERJEE

Fundamentals of Financial Management
BANERJEE BHABATOSH BANERJEE, Professor, Department of
Financial Policy and Management Commerce, and former Dean, Faculty of Commerce, Social
Welfare and Business Management, University of
Accounting, 8th ed. Calcutta, Kolkata. He is also Guest Faculty at IIM
BHABATOSH BANERJEE, Professor, Department of Calcutta.
Commerce, and former Dean, Faculty of Commerce, Social Financial Management is so crucial for any organization
Welfare and Business Management, University of public or private sectoras profit maximization and
Calcutta, Kolkata. He is also Guest Faculty at IIM increasing the shareholder value depend, to a large
Calcutta. measure, on efficient and effective financial management
This well-received book, now in its eighth edition, of the company or firm. With this end in view, Professor
provides a comprehensive analysis of the fundamental Bhabatosh Banerjee, drawing from his expertise and his
concepts of financial management and management rich and long years of experience, gives a masterly
accounting. The elegantly combined presentation of the analysis of the fundamental principles of financial
various aspects of financial management and the topics management along with their applications.
of management accounting is a highlight of this text. Divided into five parts, the text deals in Part I with the
The extensively revised, updated and reorganised new basic concepts, and in Part II with financial and dividend
edition retains the thorough coverage of the various decisions. Part III discusses investing in long-term and
areas of financial managementbasic concepts of short-term assets. Part IV shows how performance
finance, sources of finance, capital structure theories and analysis and measurement are done, and Part V covers
planning, dividend policies, investment decisions, port- contemporary topics such as portfolio management,
folio management and working capital managementas mergers and acquisitions, and corporate governance.
well as the areas of management accountingchanges in
financial position, budgetary control and standard KEY FEATURES
costing, and cost information and management Includes numerous illustrations, worked-out problems
decisionsprovided in the previous editions. It presents, and exercises covering recent questions in university
in addition, significant and contemporary topics such as and professional examinations.
financial environment, corporate governance and Gives corporate practices in professional management,
international financial management. wherever found necessary. This will enable the
Intended primarily for postgraduate students of students to acquaint themselves with real-life
commerce (MCom) and management (MBA with finance situations.
specialisation), the book will also be highly useful for Provides Case Studies to enhance the analytical and
undergraduate students of these disciplines (BCom/BBA), presentation skills of the students in a class-room
students of professional courses such as CA and ICWA, as setting.
well as professionals in the fields of financial This book is primarily intended as a text for under-
management and management accounting. graduate students of Commerce and Management. It will
Contents: Preface. Acknowledgements. Part I: also be highly useful for those appearing at CA and ICWA
Introduction and Basic ConceptsManagement examinations. In addition, the text will benefit practising
Accounting and Financial Management Interface. finance and accounting professionals, corporate
Financial Environment. Some Basic Concepts of Finance. managers, and participants in management development
Valuation of Securities. Part II: Financing and Dividend programmes.
DecisionsSources of Finance. Cost of Capital. Analysis of
Operating and Financial Leverages. Capital Structure Contents: Preface. Acknowledgements. Nature and Goal
Theories and Planning. Dividend Policy. Part III: Investing of Financial Decisions. Financial Environment. Time Value
in Long-term and Short-term AssetsCapital Budgeting of Money. Risk and Return. Valuation of Securities.
Decisions. Working Capital Management. Part IV: Sources of Capital. Cost of Capital. Analysis of Leverages.
Financial Analysis and Performance Measurement Capital Structure Theories and Planning. Dividend Policy.
Changes in Financial Position. Accounting Ratios and Capital Budgeting Decision. Working Capital Management.
Financial Statement Analysis. Emerging Tools for Changes in Financial Position. Accounting Ratios and
Performance Measurement. Part V: Financial Planning Financial Statement Analysis. Emerging Tools for
and Management DecisionsBudgeting and Standard Performance Measurement. Portfolio Management.
Costing. Cost Information and Management Decisions. Mergers and Acquisitions. Corporate Governance.
Part VI: Contemporary TopicsManaging Risks. Business Answers to Objective-Type Questions. Answers to
Combinations. Corporate Governance. Essentials of Exercises. Index.
International Financial Management. Appendix. Answers Latest Print 2010 / 612 pp. / 17.8 23.5 cm
to Exercises. Index. ISBN-978-81-203-3606-3 / ` 295.00 / (e-book also available)
Latest Print 2011 / 1040 pp. / 17.8 23.5 cm
ISBN-978-81-203-4165-4 / ` 495.00 / (e-book also available)
 18 PHI Learning CATALOGUE 2014

BHATTACHARYA CHANDRA BOSE

Working Capital Management: Strategies Fundamentals of Financial Management,
and Techniques, 2nd ed. 2nd ed.
HRISHIKES BHATTACHARYA, former Professor of Finance D. CHANDRA BOSE, Principal, Sree Narayana College,
and Control, Indian Institute of Management Calcutta. Chengannur (Kerala), a constituent college of the
Working capital is commonly understood as the fund University of Kerala.
needed to meet the day-to-day expenses of an This new edition, expanded with the addition of four new
enterprise. For a finance manager it is the fund locked up chapters, continues to help students develop an essential
in current assets and, therefore, he looks for liquidity understanding of how financial management plays a
support in net working capital (NWC), which is equivalent positive role in strategic management of organizations.
to the excess of current assets over current liabilities. A The book is designed for a foundation course in financial
banker also looks at the size of NWC and the long-term management for the postgraduate students of business
stake of the business in funding the current assets. But management (MBA), commerce, engineering and
for a production manager, liquidity is synonymous to technology. It focuses on presenting with great clarity the
uninterrupted supply of material inputs to the production basic concepts underlying the theory of financial
lines. Similarly for a marketing manager, if there is no management and also the real-world practice in areas of
production, his marketing outlets dry up despite demand investment, financing and asset management.
in the market. While the finance manager discourages Each financial function is discussed in the most lucid and
overstocking of inventory, the production manager and concise manner to help students improve their basic skills
the marketing manager dread of being out of stock. In in financial management. The aim of the book is to
this conflict the goal of the organization often takes a enable the readers to get a profound insight into the
back seat. This book aims at resolving these conflicts by financial decision-making processes. The book introduces
adopting a techno-financial approach to working capital the readers to the three major decision-making areas in
management. financial management: break-even analysis, decisions
The second edition of the book is updated extensively involving alternative choices, and variance analysis.
by incorporating the recent researches on the subject. KEY FEATURES
During the recent years, the theories of trade credit and
A systematic presentation of the subject matter,
Logistics and Supply Management have enlarged the supported with a number of illustrations and diagrams
domain of working capital management. With this in for easy understanding.
view, two new chapters have been added, namely
The topics of ratio analysis and cash flow analysis
(1) Theories of Trade Credit, and (2) Logistics, Supply have been thoroughly revised and enlarged in
Chain and Channel Financing. The later chapter discusses accordance with the Accounting Standards (AS) issued
both the operational and financial aspects of logistics and by the ICAI.
supply chain management. Theoretical discussions are supplemented with suitable
Thoughout the book, every concept is presented with case studies.
worked-out examples and case studies for easy Examination problems are given at the end of each
comprehension of the subject. chapter.
The book is primarily addressed to postgraduate students The chapter New Horizons in Budgeting explains the
majoring in Finance and to those pursuing professional latest trends in budgeting.
courses in Accounts (CA) and Cost Accounting (ICWA). Contents: Preface. Financial Functions of Management.
The book will also be very useful to practising finance Financial Planning. Financial Forecasting. Capitalisation
managers as well as to purchase/materials managers. and Capital Structure. Capital Structure Planning. Theory
Contents: Preface. Preface to the First Edition. of Capital Structure. Cost of Capital. Leverages.
Acknowledgments. Working Capital: A Techno-Financial Management of Working Capital. Management of
Analysis. Theories of Trade Credit. Management of Inventory. Receivables Management. Cash Management.
Accounts Receivable. Inventory Strategies and Sources of Finance. Financial Analysis. Ratio Analysis.
Techniques. ANNEXURE: THE STANDARD NORMAL PROBABILITY Funds Flow Analysis. Cash Flow Analysis. Dividend Policy.
DISTRIBUTION AREAS UNDER THE NORMAL CURVE. Liquidity and Cash Budgeting. New Horizons in Budgeting. Capital Budgeting.
Management. Management of Accounts Payable. Risk Analysis in Capital Budgeting. Marginal Costing.
Financing Working Capital Gap. ANNEXURE 1: NORMS FOR Cost-Volume-Profit Analysis. Managerial Applications
INVENTORIES AND RECEIVABLES. ANNEXURE 2: DRAWEE BILL SYSTEM. of Marginal Costing. Standard Costing. Human Resource
ANNEXURE 3: CLASSIFICATIONS OF CURRENT ASSETS AND LIABILITIES. Accounting. Lease Financing. Appendix. Glossary.
Channel System, Logistics and Channel Financing. Author Bibliography. Index.
Index. Subject Index. Latest Print 2011 / 736 pp. / 17.8 23.5 cm
Latest Print 2012 / 512 pp. / 16.0 24.1 cm ISBN-978-81-203-4074-9 / ` 395.00 / (e-book also available)
ISBN-978-81-203-3636-0 / ` 375.00 / (e-book also available)
 BUSINESS & MANAGEMENT 19

HAMPTON agency problems, and how finance managers can address

these problems using incentives. Part VI reviews some of
Financial Decision Making: Concepts, the most popular restructuring methods and presents
Problems and Cases, 4th ed. empirical evidence on such issues. The concluding part,
Part VII, tries to integrate the contents of the book since
JOHN J. HAMPTON, The College of Insurance, New York. good corporate governance is essential for effective
This updated and revised edition of a well-established implementation of policies.
text provides a step-by-step approach to the principles Besides students, practising managers and finance
of finance in the context of electronic spreadsheets,
professionals who want to upgrade their knowledge on
LOTUS 1-2-3, and other software packages wherever corporate finance will find the text extremely useful.
appropriate. It gives an expanded coverage of the
working capital to reflect the importance of liquidity and Contents: Preface. About the Contributors. Part I:
short-term sources of financing. It also broadens the IntroductionAn Overview of Value-Based Management.
coverage of financial securities and long-term fund Part II: Real OptionsReal Options. Part III: Liability and
sources. Risk ManagementFinancing a Firms Growth. Initial
Public Offerings. Raising Foreign Capital. Corporate Risk
Contents: The Foundation: Overview of Financial
Management. Part IV: Project FinanceProject Financing.
Management. Financial Securities and Markets. A Review
Part V: Structuring IncentivesPerformance Measure-
of Financial Accounting. The Firm and Its Operations:
ment and Incentive Compensation. EVA and Incentive
Financial Statements. Financial Analysis. Profit Planning. Compensation. Part VI: Creating Value through Corporate
Leverage. Working Capital Management: Working Capital
RestructuringOverview of Corporate Restructuring.
and Cash Management. Management of Receivables and
Leveraged Recapitalizations and Leveraged Buyouts.
Inventory. Economics of Working Capital. Investing Excess
An Overview of Bankruptcy Procedures Around the
Cash. Investment Policy: Capital Budgeting. Risk and
World. Part VII: Coordination and ControlCorporate
Required Return. Valuation of the Firm. Mergers and Governance. Index.
Acquisitions. Financing Decisions: Sources of Short- and
Intermediate-Term Financing. Long-Term Financing Latest Print 2013 / 412 pp. / 16.0 24.1 cm
Decisions. Lease-Buy Decisions. Dividend Policies and ISBN-978-81-203-3611-7 / ` 350.00 / (e-book also available)
Decisions. Appendix.
Latest Print 2013 / 576 pp. / 17.8 23.5 cm MARSHALL & BANSAL
ISBN-978-81-203-0603-5 / ` 425.00
Financial Engineering: A Complete Guide
KRISHNAMURTI & VISHWANATH (Eds.) to Financial Innovation
JOHN F. MARSHALL, Marshall & Associates, also Professor
Advanced Corporate Finance of Finance, St. Johns University and Executive Director of
CHANDRASEKHAR KRISHNAMURTI, Associate Professor the American Association of Financial Engineers.
at the College of Business, Auckland University of VIPUL K. BANSAL, Marshall & Associates, also Assistant
Technology, New Zealand. Professor of Finance, St. Johns University.
S.R. VISHWANATH, Assistant Professor at Institute of This is an industry-independent exploration of financial
Management Technology (IMT), Nagpur (on leave). engineeringan area sweeping the world of corporate,
Primarily intended as a text for postgraduate students of bank, and investment finance.
management and those pursuing postgraduate courses in From reviewing the basic building blocks of financial
finance, this well-organized and deeply researched study engineering to examining the many processes involved
explains corporate finance as an area of finance dealing in creating innovative financial instruments, this lucid
with the financial decisions corporates make and the text provides professional advice to custom-tailor
tools and analyses used to make these decisions. The the solutions to any organizations risk-management
book discusses the theoretical and practical tools problems. The text provides illustrative charts, tables,
essential to Chief Financial Officer (CFO). It introduces diagrams and fully worked-out examples.
advanced valuation techniques and provides a rigorous
understanding of what creates value and why. KEY FEATURES
This book covers the whys, whats, whoseand most
Organized into seven parts, Part I of the text provides a importantly hows surrounding the subject of financial
rationale for value-based management as the overriding engineering.
objective of the firm besides highlighting how CFO can
increase the value of the firm by fine-tuning financial It gives professional guidance on:
policies. Part II introduces real options, a new identifying risk exposures
methodology for valuing corporate investments. Part III developing new products
explores old and new financial instruments, and stresses applying equity and equity-related instruments and
the objective and methods of active risk management. strategies
Part IV examines the structuring, financing, and valuation building hybrid securities
of large-scale, standalone projects. Part V deals with solving risk-management challenges (with case studies).
 20 PHI Learning CATALOGUE 2014

Contents: Forewords. Preface. Section I: Overview of FINANCIAL ANALYSIS: Why Learn Finance; Understanding
Financial EngineeringAn Introduction to Financial Financial Position of the Firm: Balance Sheet and Profit
Engineering. Factors Contributing to the Growth of and Loss Statement; Assessing Financial Health of the
Financial Engineering. The Knowledge Base of the Firm: Financial Ratios; Analysing Liquidity of the Firm:
Financial Engineer. Section II: The Conceptual Tools Funds Flow Statement. PART IICOST ANALYSIS:
of the Financial EngineerValuation Relationships Determining Product Costs: Cost Classification and
and Applications. Measuring Return. Risk: Portfolio Allocation; Analysing Firms Costs, Volume and Profits:
Considerations, Investment Horizons, Leverage. Variable Costing and Break-even Analysis; Planning and
Measuring Risk: Advanced Topics. Understanding Interest Controlling Costs: Standard Costing and Flexible
Rates and Exchange Rates. Speculation, Arbitrage and Budgetary Approaches; Using Costs for Decision-making:
Market Efficiency. The Corporate Treasurers Perspective: Relevant Costs; Planning for Profits: Budgeting. PART III
Reading Between the Lines. Section III: The Physical Tools
FUNDS MANAGEMENT: Measuring the Value of Money:
of the Financial EngineeRProduct Development. Futures
and Forwards. Swaps. Single Period Options: Calls and Present Value Concept; Evaluating Capital Investments:
Puts. Multiperiod Options: Caps, Floors, Collars, Captions, Investment Criteria; Determining Sources of Finance:
Swaptions, and Compound Options. Fixed Income Debt-Equity Mix and Retention of Earnings; Managing
Securities. Recent Debt Market Innovations. Equity and Liquidity: Working Capital Management; Managing
Equity-Related Instruments. Hybrid Securities. Section IV: Company Finance: Financial Planning and Policy.
Financial Engineering Processes and Strategies References. Appendix. Index.
Asset/Liability Management. Hedging and Related Risk Latest Print 2009 / 248 pp. / 16.0 24.1 cm
Management Techniques. Corporate Restructuring and ISBN-978-81-203-0918-0 / ` 195.00
the LBO. Arbitrage and Synthetic Instruments. Tax-Driven
Deals. Miscellaneous Equity-Based Strategies. Section V:
Future Directions in Financial EngineeringFuture Trends: SOFAT & HIRO
Globalization and Technology. Legal Protections for Strategic Financial Management
Innovative Financial Products and Services. Index.
RAJNI SOFAT, Assistant Professor (Finance), Guru Nanak
Latest Print 2013 / 752 pp. / 15.3 22.9 cm Institute of Management and Technology (GNIMT),
ISBN-978-81-203-1013-1 / ` 495.00 Ludhiana (Punjab).
PREETI HIRO, Assistant Professor (Finance), GNIMT,
PANDEY Ludhiana (Punjab).

Finance: A Management Guide for Due to changing business scenario, businesses need to
manage their economic resources efficiently to secure a
Managing Company Funds and Profits stable position in the market. This is possible when
financial management techniques are blended with
I.M. PANDEY, Director, Pearl School of Business, Gurgaon,
strategic management concepts. This book on strategic
Haryana.
financial management discusses the basics of strategic
A what and how guide for managers who do not have management as well as financial management and
a formal background in finance, this book equips them to explains how businesses can formulate strategies to
perform their tasks more effectively and efficiently. It pursue their financial objectives and strengthen their
describes the application of concepts of finance in the financial position.
decision-making of operating managers. The book follows
The book is divided into five sections. Section I introduces
a simple, nontechnical language in explaining the
the students to the fundamentals of strategic
concepts of finance.
management and financial management. Section II
The text is divided into three parts: Part I on Financial explains the techniques of portfolio tools, Markowitz
Analysis deals with profit and loss statement, financial modern portfolio theory, capital asset pricing model,
ratios and funds flow statement; Part II on Cost Analysis factor models and arbitrage pricing theory. Section III
is devoted to a discussion on the concepts of cost, utility discusses investment decision under risk and uncertainty,
of costs in decision making, and profit planning and corporate strategy and high technology investment.
control; Part III on Funds Management explains the Section IV focuses on tools and techniques of analysis
techniques of fund allocation, working capital manage- and interpretation of financial statements, corporate
ment, and financial planning and policy. This book is valuation and value-based management. Section V
made reader-friendly by its lucid presentation of topics dwells on contemporary issues in strategic financial
and by adopting a practical situational approach in management such as corporate restructuring, mergers
solving problems. Besides practising operational and acquisitions.
managers, all those preparing for professional exami-
The book is intended as a text for the postgraduate
nations would find this book to be of enormous help to
students of management. Besides, students pursuing
them. The book is also suitable for students of business
professional courses such as chartered accountancy, MFC,
management.
as well as professionals in the corporate sector will also
Contents: Preface. Acknowledgments. PART I find the book quite useful.
 BUSINESS & MANAGEMENT 21

Contents: Preface. Section IIntroduction to Strategic Measuring Portfolio Risk. Appendix B: Arbitrage Pricing
Management: The Basics. Introduction to Financial Theory. Part 3: Tools of Financial Analysis and Planning
Management: The Basics. Strategic Financial Financial Statement Analysis. Appendix: Deferred Taxes
Management. Strategic Planning. Section IIPortfolio and Financial Analysis. Funds Analysis, Cash-Flow Analysis,
Tools. Mean Variance Analysis and Markowitz Modern and Financial Planning. Appendix: Sustainable Growth
Portfolio Theory. Capital Asset Pricing Model (CAPM). Modeling. Part 4: Working Capital Management
Factor Models. Arbitrage Pricing Theory. Section IIIRisk Overview of Working Capital Management. Cash and
and Uncertainty. Investment Decision under Risk and Marketable Securities Management. Accounts Receivable
Uncertainty. Corporate Strategy and High Technology and Inventory Management. Short-Term Financing.
Investment. Section IVFinancial Analysis. Financial Part 5: Investment in Capital Assets. Capital Budgeting
Planning. Financial Models. Forecasting Financial and Estimating Cash Flows. Capital Budgeting Techniques.
Statements. Cross-Sectional Analysis of Financial Appendix A: Multiple Internal Rates of Return. Appendix
Statement Information. Corporate Valuation. Value-Based B: Replacement Chain Analysis. Risk and Managerial
Management. Control, Governance and Financial (Real) Options in Capital Budgeting. Part 6: The Cost of
Architecture. Section VCorporate Restructuring. Capital, Capital Structure, and Dividend PolicyRequired
Mergers. Acquisitions. Buy-Back of Shares. Leverged Buy Returns and the Cost of Capital. Appendix A: Adjusting
Outs (LBOs). Divestiture. Demergers. Financial Diatrey and the Beta for Financial Leverage. Appendix B: Adjusted
Restructuring. Contemporary Issues and Strategic Present Value. Operating and Financial Leverage. Capital
Financial Management. Index. Structure Determination. Dividend Policy. Part 7:
Latest Print 2011 / 432 pp. / 17.8 23.5 cm Intermediate and Long-Term FinancingThe Capital
ISBN-978-81-203-4341-2 / ` 325.00 Market. Long-Term Debt. Preferred Stock, and Common
Stock. Appendix: Refunding a Bond Issue. Term Loans and
Leases. Appendix: Accounting Treatment of Leases. Part
VAN HORNE & WACHOWICZ, Jr. 8: Special Areas of Financial ManagementConvertibles,
Fundamentals of Financial Management, Exchangeables, and Warrants. Appendix: Option Pricing.
Mergers and Other Forms of Corporate Restructuring.
13th ed. Appendix: Remedies for a Failing Company. International
JAMES C. VAN HORNE, Stanford University. Financial Management. Appendix. Glossary. Commonly
JOHN M. WACHOWICZ, Jr., The University of Tennessee. Used Symbols. Index.
Latest Print 2012 / 744 pp. / 21.6 27.8 cm
Now in its 13th edition, Fundamentals of Financial
ISBN-978-81-203-3897-5 / ` 575.00
Management maintains its dedication to the financial
decision-making process and the analysis of value
creation, but develops a more international scope and WANG
introduces new topics into the debate. Current
discussions on corporate governance, ethical dilemmas, Financial Management in the Public
globalization of finance, strategic alliances and the
growth of outsourcing have been added with examples
Sector: Tools, Applications, and Cases,
and boxed features to aid understanding and provide a 2nd ed.
more global perspective of financial management. XIAOHU WANG, Professor of public administration at the
Ideal for introductory courses in financial management, University of Central Florida (UCF). His field of academic
for a professional qualification and as a reference for work includes public administration, economics and
practitioners. finance.
WHATS NEW? The new edition of Financial Management: Tools and
Expanded coverage of Corporate Social Responsibility Cases in the Public Sector provides a step-by-step guide
including the concept of Sustainability. on how to use financial management and budgeting tools
The discussion of financial statement analysis includes in public organizations. The book features a practical,
the push for convergence of accounting standards case-study approach, and includes plentiful exercises and
around the world. examples. It is designed as a textbook for courses on
public financial management or public budgeting that
Cash and marketable securities management material
focus on the application of budgeting and financial
expanded and updated.
management tools. Public service professionals will also
The updated chapter on International Financial benefit from this handy primer.
Management includes discussion of Islamic sukuk
bonds. NEW EDITION INCLUDES:
Contents: Part 1: Introduction to Financial New chapter on debt capacity analysis. This chapter
ManagementThe Role of Financial Management. The presents a tool that identifies the acceptable level of
Business, Tax and Financial Environments. Part 2: borrowing for the governmentan urgent topic for
ValuationThe Time Value of Money. The Valuation of many governments that exceed their debt capability to
Long-Term Securities. Risk and Return. Appendix A: borrow, which can lead to financial insolvency.
 22 PHI Learning CATALOGUE 2014

New chapter on financial risk assessment. This chapter schedules that comprise a master budget to the
presents an important tool on how to assess financial fundamental managerial issues that are affected by the
risks posed to government and how to reduce profit planning and control process. Emphasis is laid on
possibilities of high-risk financial hardship and conceptual knowledge as well as on real-world appli-
insolvency. cations of comprehensive profit planning and control.
New appendix on Excel functions. KEY FEATURES
Detailed glossary for each identification and look-up of
key terms. Expanded coverage of budgeting for service-industry
Updated text, examples, and cases throughout the firms and non-profit enterprises, behavioural issues,
book. economic effects of the budgeting process, and
Larger page size for greater clarity of figures and quantitative decision models as they relate to the
tables. planning and control process.
Features a practical, case study approach, and includes Numerous recent case illustrations of budgeting
plentiful exercises and examples. practices and issues.
Greater stress on leadership and role of managers in
This book is a gem. One of its important strengths is that an organization at all levels of management.
it enables the reader to understand financial statements,
Detailed discussion on contemporary concepts, such as
which empowers them to use this information to make
just-in-time manufacturing (JIT) and material require-
vital decisions for their organizations. No manager in
ments planning (MRP).
government can be competent without this ability,
and I know of no better source for learning it than Detailed description of computer applications in
Wangs book. the area.
JOHN R. BARTLE, University of Nebraska at Omaha Contents: Preface. Part IGeneral And Conceptual
Issues: The Management Process. The Fundamentals of
My students found the first edition of Professor Wangs Profit Planning and Control. The Profit Planning and
book an inviting and valuable addition to their pro- Control Process. Application of Comprehensive Profit
fessional understanding of public financial management, Planning and Control. Part IIApplication of Profit
and I am pleased that the new edition continues in that Planning and Control: Planning and Controlling Revenues:
tradition. I am sold on this book! Sales and Service. Planning and Controlling Production:
W. BARTLEY HILDRETH, Georgia State University Work-in-process and Finished Goods Inventories. Planning
and Controlling Purchases and Materials Usage:
Contents: Preface and Acknowledgements. Part I: Tools Manufacturing and Nonmanufacturing. Planning and
for Financial Planning: Revenue Forecasting. Resource Controlling Direct Labor Costs. Planning and Controlling
Development Analysis. Cost Estimation. Cost Comparison. Expenses: Manufacturing Overhead Product Quality
Incremental Cost Analysis. Cost-Benefit Analysis. Costs, and Distribution and Administrative Expenses.
Part II: Tools for Financial Implementation: Financial Flexible Expense Budgets: Concepts, Development,
Performance Monitoring. Cash Management: Determining and Application. Planning and Controlling Capital
the Optimal Cash Balance. Part III: Tools for Financial Expenditures. Planning and Controlling Cash Flows.
Reporting and Analysis: Financial Reporting and Analysis: Completion and Application of the Profit Plan. Part III
The Statement of Net Assets. Financial Reporting and Concepts Usually Integrated with Profit Planning and
Analysis: The Statement of Activities. Financial Reporting Control: Costvolumeprofit and Contribution Analysis.
and Analysis: Fund-Level Statements. Financial Condition Performance Evaluation and Management Control.
Analysis. Debt Capacity Analysis. Financial Risk Assess- Analysis of Budget Variances. Coordinating Accounting
ments: Analyzing the Risk of Revenue Loss. Appendix A: Systems with Profit Planning and Control. Perspectives
Introduction to Microsoft Office Excel. Appendix B: and Overview. Appendix: Probability and Decision Making
Exercises Answer. Glossary. Index. About the Author. Under Uncertainty. Index.
Latest Print 2011 / 248 pp. / 17.8 23.5 cm Latest Print 2010 / 684 pp. / 17.8 23.5 cm
ISBN-978-81-203-4316-0 / ` 225.00 ISBN-978-81-203-0672-1 / ` 395.00

WELSCH, HILTON & GORDON Financial Markets and Services

Budgeting: Profit Planning and Control,
5th ed. FABOZZI & MODIGLIANI
GLENN A. WELSCH, University of Texas at Austin. Capital Markets: Institutions and
RONALD W. HILTON, Cornell University.
PAUL N. GORDON, Peat Marwick Main & Co. Instruments, 4th ed.
FRANK J. FABOZZI, School of Management, Yale University.
Providing a comprehensive and integrated approach to
FRANCO MODIGLIANI, Sloan School of Management,
the topic of budgeting, this new edition of a well
established text covers all the aspects of the budgeting Massachusetts Institute of Technology.
processfrom the details of preparing the many This book helps prepare students for careers in Finance
 BUSINESS & MANAGEMENT 23

by describing a wide range of instruments for financing, GOEL

investing, and controlling risk available in todays financial
markets. Financial Services
In-depth coverage of the various sectors of the SANDEEP GOEL, Assistant Professor (Finance),
Management Development Institute, Gurgaon, is PhD in
financial markets provides students with a solid
Accounting from Faculty of Management Studies (FMS),
foundation of information.
Delhi University.
Discussion of the latest instruments enables students
to recognize the contribution made by a new financial In view of the importance of financial services worldwide,
instrument. the present book is an attempt to fulfill the needs of this
Blending of theory and practice provides students with course prescribed by business schools in India. The book
a balanced presentation. targets postgraduate and undergraduate students of
End-of-chapter questions using material from practi- management and commerce. Besides, it will also be
tioner publications allow students to review and useful for the practising managers. The book fosters a
reinforce material using real-world resources. clear understanding of the concepts and practices of
various financial services in India and also discusses
NEW TO THIS EDITION emerging issues and challenges of this sector in the
Several new chapters have been added including one on: present scenario. It covers various financial services from
Insurance Companies banking and insurance to mutual funds and leasing
Asset Management Firms services. Various pedagogical tools such as illustrations,
Investment Banking Firms tables, figures and case studies have been used to give a
Commercial Mortgages and Mortgage Backed vivid visual impact and relate concepts to real-life
Securities situations.
International Bond Markets Contents: Preface. Financial System. Regulation of
Credit Risk Transfer Vehicles Financial Markets. Banking Services. Insurance. Capital
Contents: Introduction. Section I: The PlayersOverview Market Services. Mutual Funds. Leasing and Hire
of Market Participants and Financial Innovation. Purchase. Factoring Services. Plastic Money. Venture
Depository Institutions. Insurance Companies. Asset Capital. Credit Rating. Index.
Management Firms. Investment Banking Firms. Section II: Latest Print 2011 / 216 pp. / 16.0 24.1 cm
Organization and Structure of MarketsPrimary and ISBN-978-81-203-4445-7 / ` 225.00 / (e-book also available)
Secondary Markets. Section III: Risk and Return
TheoriesRisk and Return Theories: I. Risk and Return
Theories: II. Section IV: Derivatives MarketsIntroduction GOMEZ
to Financial Futures Markets. Introduction to Options
Markets. Introduction to Swaps, Caps, and Floors
Financial Markets, Institutions, and
Markets. Section V: The Equity MarketCommon Stock Financial Services
Market: I. Common Stock Market: II. Stock Options CLIFFORD GOMEZ has been Professor and Head,
Market. The Market for Stock Index Products and Other Department of Commerce, Fatima Mata National College,
Equity Derivatives. Section VI: Interest Rate Deter- Kollam, Kerala.
mination and Bond ValuationThe Theory and Structure Today, with the financial sector experiencing an
of Interest Rates. Valuation of Debt Contracts and Their unprecedented boom due to a variety of factors such as
Price Volatility Characteristics. The Term Structure of liberalisation, globalisation and consumer spending, the
Interest Rates. Section VII: Debt MarketsMoney subject of this book has become more important than
Markets. Treasury and Agency Securities Markets. ever before. And this book compresses, within the covers
Corporate Senior Instruments Markets: I. Corporate of a single volume, the entire gamut of financial markets,
Senior Instruments Markets: II. Municipal Securities institutions and financial services.
Markets. The Residential Mortgage Market. The Market Divided into three partsPart I on Financial Markets
for Residential MortgageBacked Securities. Market for deals with different Indian and global money markets,
Asset-Backed Securities. Commercial Mortgage Loans and and primary and secondary markets. It also covers stock
Commercial MortgageBacked Securities. International exchanges and their trade mechanism, foreign exchanges,
Bond Markets. Market for Interest Rate Risk Transfer as well as capital markets and their regulations; Part II,
Vehicles: Exchange-Trade Products. Market for Interest Financial Institutions covers diverse banking and non-
Rate Risk Transfer Vehicles: OTC Instruments. Market for banking institutions and their legislation; Part III, Financial
Credit Risk Transfer Vehicles: Credit Derivatives and Services discusses about the financial services which
include mutual funds, lease financing, securitisation, and
Collateralized Debt Obligations. Section VIII: Foreign
credit and debit cards.
Exchange MarketsThe Market for Foreign Exchange and
Risk Control Instruments. KEY FEATURES
Latest Print 2012 / 696 pp. / 20.0 25.0 cm A unique attempt to comprehensively analyse, within
a single volume, the working of the three pillars of
ISBN-978-81-203-3826-5 / ` 450.00
 24 PHI Learning CATALOGUE 2014

the financial systemfinancial markets, financial The book exposes the students to various risks faced by
institutions, and financial services. financial institutions and elaborates on the process of risk
Gives updated and latest financial data and related management. It analyzes the regulatory framework
information on the subject. for financial institutions and discusses their capital
Provides tables and diagrams to illustrate the concepts, management with emphasis on both the first and second
and questions (short answer and long answer/essay Basel accords. In addition, the text provides a thorough
type) to test the comprehension skills of the students. exposition of the Indian banking industry in the light of
latest trends, data and RBI regulations.
Intended primarily as a text for the undergraduate and
postgraduate students of Commerce, this accessible text KEY FEATURES
will prove to be extremely useful also for the Facilitates easy understanding of theory with the help
postgraduate students of Management, Economics, as of a number of figures, tables, graphs and worked-out
well as for competitive examinations. In addition, it will examples.
be a ready reference for Chartered Accountants and all
Highlights the key concepts in boxes throughout the
those who would like to acquaint themselves with Indian text.
banking and capital market.
Incorporates chapter-end questions and problems, case
Contents: Foreword. Preface. Abbreviations. Part I: studies and computer-based exercises to help students
Financial MarketsIntroduction. Financial System. master the concepts.
Section A: Money MarketIndian Money Market. Global
Money Markets. Section B: Capital MarketIndian Capital This book is designed for a course in Management of
Market. Capital Market Instruments. Regulation of Capital Financial Institutions, offered to postgraduate students of
Market. The Primary Market. Secondary Market. Stock management programmes (Finance and Banking) and
Exchange. Derivatives. Trading Mechanism of Stock commerce. It will also be useful to practising bankers and
Exchange. Recent Trends in Indian Capital Market. risk managers.
Government Securities Market. Section C: Foreign Contents: Preface. Part One: IntroductionFinancial
Exchange MarketForeign Exchange. Exchange Control. Institutions. Depository Financial Institutions. Non-
Foreign Exchange Market. Part II: Financial Institutions Depository Financial Institutions. Part Two: Bank
Section A: Banking Financial InstitutionsBankingOrigin Products, Financial Statements and Performance Analysis.
and Evolution. Commercial Banking. Sources and Bank Products. Bank Financial Statements. Performance
Application of Banks Funds. Systems of Banking. Central Analysis of Banks. Part Three: Risks Faced by Financial
Banking. Commercial Banking in India. Banking Legislation IntermediariesIntroduction to Risk Management.
in India. Changing Role of Commercial Banking in India. Market Risk. Interest Rate Risk. Credit Risk. Operational
The Reserve Bank of India. Cooperative Banking in India. Risk. Liquidity Risk. Hedging Risks at Banks. Part Four:
Foreign Banking Systems. Section B: Non-Banking Regulation and Bank CapitalManaging Bank Capital.
Financial InstitutionsIndustrial Finance and Institutions. Basel I: The Capital Accord. Basel II: The New Accord. Part
International Financial Institutions. Part III: Financial Five: Trends in BankingTrends in the Banking Industry.
ServicesIntroduction. Merchant Banking and Investment Appendices. References and Bibliography. Answers to
Banking. Mutual Funds. Lease Financing. Factoring and Odd-Numbered Problems. Index.
Forfaiting. Venture Capital. Securitisation of Debts. Credit Latest Print 2013 / 336 pp. / 17.8 23.5 cm
Card. Credit Rating. Project Management. Index.
ISBN-978-81-203-3533-2 / ` 275.00 / (e-book also available)
Latest Print 2013 / 528 pp. / 17.8 23.5 cm
ISBN-978-81-203-3537-0 / ` 425.00 / (e-book also available)
TRIPATHY
SHARMA Financial Services
NALINI PRAVA TRIPATHY, Associate Professor, Finance
Management of Financial Institutions: and Accounting, Indian Institute of Management Indore.
With Emphasis on Bank and Risk Today, with the impact of globalization and liberalization
Management on the world economy, new ideas and new thinking
dominate the world. The financial services sector is no
MEERA SHARMA, Associate Professor, Birla Institute of
exception to this. Being an integral part of the financial
Management Technology, Greater Noida. system of a modern industrial economy, the financial
Written in a highly readable style, this book provides sector has witnessed a proliferation of its functions. This
in-depth coverage of the concepts of management well-organized, easy-to-read text covers the entire gamut
of financial institutions, focusing primarily on the banking of development that is taking place in the Indian financial
sector and risk management. Divided into five parts, the services sector. Besides providing an extensive coverage
text first looks at the framework of the Indian financial of the dynamics of bond market, insurance, banking
sector and examines the significance of various financial services, plastic cards, banc-assurance, derivatives and
intermediaries. It then moves on to explain in detail the emerging trends of real estate industries, the book also
products and financial statements of banks and their offers an in-depth knowledge of venture capital, lease
methods of performance analysis. financing, securitization as effective financial instruments.
 BUSINESS & MANAGEMENT 25

In addition, the text also gives a detailed account of The book is accompanied by a CD-ROM which includes
the principles, operational policies and practices of the balance sheet of Ingersoll Rand India Ltd. and some
financial services sector. Excel worksheets.
KEY FEATURES This updated edition will be useful primarily to post-
Pedagogically rich to help students comprehend and graduate students pursuing courses in management
apply chapter concepts. and commerce disciplines. It will also be of help to
Comprehensive coverage of Indian financial regulatory professionals indulged in model-building and developing
bodies and practices. a decision support system on Excel worksheets.
Detailed discussions on the working of SEBI and Stock Contents: Preface. Acknowledgements. Basic Facts. Basics
Exchangesboth NSE and BSE. of Accounting. Basic Tools of Balance Sheet Analysis. Use
Highlights latest trends in financial services sector with of Excel in Analyzing the Balance Sheet. Basics of Finance.
figures and tables. Analyzing Balance Sheet of Ingersoll Rand India Ltd. with
The text is intended for the students of management as Excel Spreadsheet. Managers Biggest Concerns. Test
well as professionals in the field of financial management. Banks. AppendixesI: Compounded Value of Rupee 1. II:
Students pursuing professional courses such as ICWA, CFA Compounded Value of Annuity of Rupee 1 (Assuming
and CA will also find the book useful. Rupee to be Invested at the End of the Year). III:
Compounded Value of Annuity of Rupee 1 (Assuming
Contents: Preface. Financial Market in India. Bond Rupee to be Invested at the Beginning of the Year). IV:
Market. Securities and Exchange Board of India (SEBI). Present Value of Rupee 1. V: Present Value of Annuity of
Stock Exchanges. Over the Counter Exchange of India Rupee 1. VI: Continuous Compounding of Rupee 1 and
(OTCEI). Mutual Funds in India: An Overview. Investment Continuous. Discounting of Rupee 1. VII: Schedule of
Banking. Venture Capital. Credit Rating. Factoring Balance Sheet of Ingersoll Rand India Ltd. Glossary. Index.
Services. Forfaiting. Leasing and Hire Purchase. Modern
Banking. Plastic Cards. Insurance Services. Bancassurance. Latest Print 2012 / 268 pp. / 16.0 24.1 cm
Financial Derivatives. Real Estate Industry. Securitization: ISBN-978-81-203-3918-7 / ` 295.00 / (e-book also available)
A New Innovation. Foreign Direct Investment in India.
References. Index.
Latest Print 2012 / 348 pp. / 17.8 23.5 cm
FRASER & ORMISTON
ISBN-978-81-203-3245-4 / ` 250.00 / (e-book also available) Understanding Financial Statements,
9th ed.
Financial Statement Analysis LYN M. FRASER, Texas A&M University.
AILEEN ORMISTON, Business Department of Mesa
Community College in Mesa, Arizona.
BODHANWALA
The book gives students the conceptual background and
Understanding and Analyzing Balance analytical tools necessary to understand and interpret
Sheets Using Excel Worksheets, business financial statements and thereby improve their
ability to translate financial statement numbers into a
2nd ed. (with CD-ROM) meaningful map for business decisions.
RUZBEH J. BODHANWALA is at present engaged as a
This student friendly book with strengths like readability,
trainer on accounting and business valuation with a
concise coverage, and accessibility is illustrated with a
multinational conglomerate (Bangalore).
large number of Balance Sheets in the form of tables.
This compact text presents the basics of accounting and These along with end of chapter self-test with solutions,
finance using Excel as a tool for preparing and analyzing review questions, a comprehensive glossary, and
Balance Sheets and Profit & Loss Statements. The book recommended Web sites, enhance its value as a text. The
also helps in learning the basics of Excel and different book would be useful for the students of management,
functions it provides to format financial statements. commerce and for those pursuing courses in CA/ICWA.
The second edition of this book emphasizes on NEW TO THIS EDITION
accounting ratios that have been explained in detail by New examples are provided throughout the chapters.
using the balance sheet of Ingersoll Rand India Ltd. for
the year ending March 2008. More details on inventory methods.
The author uses the balance sheet of Ingersoll Rand India Relevant, up-to-date cases have been added at the end
Ltd. to help students relate accounting principles to real- of each chapter.
life situations. The topics analyzed include day-to-day Contents: Preface. Organization of the Ninth Edition.
problems that managers encounter such as forecasting Uses for the Ninth Edition. Features of the Ninth Edition.
balance sheets, investments in stock markets, manage- Acknowledgments. About the Authors. Financial
ment of receivables and inventory, EMIs, cost of Statements: An Overview. The Balance Sheet. Income
discounting schemes, and designing finance schemes to Statement and Statement of Stockholders Equity.
promote a new product. Statement of Cash Flows. A Guide to Earnings and
 26 PHI Learning CATALOGUE 2014

Financial Reporting. The Analysis of Financial Statements. SARNGADHARAN & KUMAR

AppendicesA: Summary of Financial Ratios. B: Solutions
to Self-Tests. C: Glossary. Index. Financial Analysis for Management
Latest Print 2013 / 288 pp. / 17.8 23.5 cm Decisions
ISBN-978-81-203-3998-9 / ` 275.00 M. SARNGADHARAN, former Professor and Head, and Ex-
Dean and Chairman BoS, Faculty of Commerce, University
RAO of Kerala, is presently, Director, Conspi Academy of
Management Studies (CAMS), Thiruvananthapuram,
Financial Statement Analysis and Kerala.
Reporting S. RAJITHA KUMAR, Reader, School of Management
Studies, Cochin University of Science and Technology,
PEDDINA MOHANA RAO is former Reader, Department Kochi.
of Commerce, Sri Krushna Chandra Gajapati (SKCG)
(Autonomous) College, Orissa. Intended for undergraduate (B.Com., BBA) and post-
graduate (M.Com., MBA) students of Commerce and
Primarily intended for the undergraduate and Management the book presents an in-depth analysis of
postgraduate students of commerce and management, various tools and techniques that help interpret the
this textbook aims to provide an exposition and sound financial statements.
principles for a technique and interpretation of the
financial statements of business enterprises. It gives an At the outset, the book deals with the basic concepts
intensive study on the management structure and of all the three branches of accountingfinancial
reporting, seeking to answer the theme in an easy-to- accounting, cost accounting and management
understand manner. accountingand explains the meaning of various financial
statements such as profit and loss account, balance
The book brings into fore the various topics covering sheet, statement of retained earnings and statement of
income and balance sheet concepts for financial changes in financial position. Apart from discussing the
reporting, evaluation of Accounting Standards, objectives, tools used for the analysis of financial statements, this
role of reporting in economic development, double entry text includes discussions on accounting ratios, including
system, stakeholders criteria for decision making and all ratios for measuring liquidity, solvency, activity and
other areas of financial management. profitability. Besides, the techniques of identifying flow of
PEDAGOGICAL FEATURES funds from a transaction, and the preparation and uses
Learning Objectives at the beginning of the chapters of fund flow statement, comparison of fund flow
Marginal Notes for a quick recap statement with income statement and balance sheet as
Systematic discussion of the concepts endowed with well as the limitations of fund flow analysis are also
illustrations and exhibits described. Finally, this book discusses preparation and
Summary furnished at the end of the chapters to grasp uses of cash flow statement based on traditional
the contents at the finger tips approach and on Accounting Standard (AS-3).
Worked-out examples to develop the analytical and KEY FEATURES
mathematical skills Incorporates solved illustrations and unsolved practical
Contents: Preface. The Business System: An Overview. problems to help students understand the subject.
Financial Statement AnalysisI (Pedagogical View). Includes key words at the end of each chapter to
Financial Statement AnalysisII (A View on Analysis). clarify the concepts.
Financial Statement AnalysisIII (Techniques of Analysis). Contains chapter-end exercises for practice.
Financial Statement AnalysisIV (Accounting Practices).
Assessment of Business Performance AnalysisII (Ratio Contents: Preface. Branches of Accounting. Analysis and
Analysis). Corporate Governance. Convergence of Interpretation of Financial Statements. Accounting Ratios.
Accounting Standards. Operating Leverage, Financial Fund Flow Analysis. Cash Flow Analysis. Index.
Leverage and Total Leverage. Funds Flow Statement: A Latest Print 2011 / 364 pp. / 17.8 23.5 cm
Total View. Cash Flow Statement. Earnings Per Share: A ISBN-978-81-203-4247-7 / ` 325.00 / (e-book also available)
Critical Analysis. Economic Value Added (EVA). Reporting
to Management. Budgetary Control. The Time Value of
Money. Balanced Scorecard: A Performance Measure. SINHA
Inventory Management: An Aggregate View. Capital
Budgeting Decisions: An Overview. Risk Analysis in Capital
Financial Statement Analysis, 2nd ed.
Budgeting. Valuation of Shares. Shareholder Value GOKUL SINHA, former Dean, Faculty of Commerce,
Creation. Financial Funds Sources: An Analysis. Business Management and Social Welfare, and Professor,
Accounting for Price Level Changes: A General View. Department of Commerce, University of Calcutta.
Segment Reporting. Consolidated Accounts. Analysis of The book, now in its Second Edition, gives a clear and in-
Fixed Assets. Index. depth analysis of financial statements and provides a
Latest Print 2011 / 688 pp. / 17.8 23.5 cm harmonious blend of concepts and practices as followed
ISBN-978-81-203-3949-1 / ` 425.00 / (e-book also available) by Indian companies.
 BUSINESS & MANAGEMENT 27

In this edition, the new format for income statement Personal Auto Policy. Homeowners Insurance (HO).
prescribed in Part II of Schedule VI of the Companies Act, Professional Financial Planning. Life Insurance Policies.
1956 has been incorporated. Implications of these Standard Life Insurance Contract Provisions and Options.
changes on the analysis and interpretation of the Annuities. Health Insurance and Disability Income.
statement have also been discussed. Employee Benefits. Social Security. Unemployment and
This textbook is primarily intended for undergraduate and Workers Compensation Insurance. Commercial Property
postgraduate students of Commerce and Management. In Insurance. Commercial Liability Insurance. Appendices
addition, the book will be immensely useful to financial A: Personal Auto Policy. B: Homeowners Insurance Policy.
analysts, bank managers for credit analysis, professional C: Commercial General Liability Policy. D: Answers to the
accountants and business executives. Objective Questions (Printed at the End of Each Chapter).
Glossary. Index.
KEY FEATURES
Latest Print 2013 / 492 pp. / 20.0 25.0 cm
Provides interpretation of data derived from financial ISBN-978-81-203-4812-7 / ` 525.00
statements.
Gives an easy method, developed by NCAER, to predict
corporate failure. KUTTY
Compares firms of different countries and their Managing Life Insurance
financial per-formances. SHASHIDHARAN K. KUTTY, Deputy Director, Banking,
Contains more than 172 examples of various types to Finance and Insurance at AICAR Business School.
help students prepare for exams.
With the liberalization of the Indian economy, the
Contents: Preface. Preface to the First Edition. insurance sector has opened up, and a lot of new players,
Introduction. Techniques of Financial Statement Analysis. both multinationals and Indian companies with foreign
Ratio Analysis. Fund Flow Statement Analysis. Part I. collaboration, have entered this arena realizing the vast
Preparing Fund Flow Statement. Part II. Analysing Fund potential in life insurance. A basic knowledge of life
Flow Statement. Cash Flow Statement Analysis. Part I. insurance has therefore become essential for the
Concepts and Preparation of Cash Flow Statement. Part II. students opting for this course as well as for the
Analysing Cash Flow Statement. Income Statement Ana- practitioners. With this view in mind, Dr. Kutty gives in
lysis. Distress Analysis. Limitations of Financial Statement this text a masterly analysis and a holistic view of every
Analysis. Answers to Objective-Type Questions. Index dimension of life insurance management in the sequence
Latest Print 2012 / 636 pp. / 17.8 23.5 cm of 6Pspurpose, principles, purchase, products, process
ISBN-978-81-203-4660-4 / ` 450.00 / (e-book also available) and people, in an easy to understand language. He strives
to demystify the complex world of life insurance and
present its fundamentals to all the readers.
Insurance
Based on the authors rich experience in insurance sector
over the two decades, the text provides new research
DORFMAN & CATHER insights in the areas such as product comparisons, e.g.
Introduction to Risk Management and portfolio approach to purchase of life insurance. It covers
the actuarial dimensions of life insurance, with the
Insurance, 10th ed. minimum use of mathematics. Besides, the text discusses
MARK S. DORFMAN, University of North Carolina at in detail the two core operations of an insurance
Charlotte. companyunderwriting and claims. The hallmark of this
DAVID A. CATHER, Penn State University. book is its attempt to transform the way marketing and
operations in life insurance are approached and its sure
The tenth edition has been reorganized and fully updated guidance on how a professional should approach and
to highlight the increased importance of risk management manage sales, service, process and people.
and insurance in business and society. It refocuses
attention on corporate risk management, reflecting its KEY FEATURES
growing importance in todays economy. A new five- Separate chapters are devoted to topics such as
chapter section on risk management process, with each general insurance, risk management, underwriting,
chapter focused on a key step in the risk management claims and financial management.
process is included in the book. The nature of contracts in general and life insurance
Contents: Preface. Introduction to Enterprise Risk contracts in particular is explained.
Management and Insurance. Risk Identification. Risk Different traditional insurance products such as term
Assessment and Pooling. Risk-Handling Techniques: Loss insurance and non-conventional products like unit-
Control, Risk Transfer, and Loss Financing. Risk-Handling linked policies are dealt with in detail.
Techniques: Diversification and Hedging. Fundamentals of This book is primarily designed for students of
Insurance. Insurable Perils and Insuring Organizations. management, commerce and those pursuing specific
Insurance Functions. Insurance Markets: Economics and insurance courses. It can also be profitably used by
Issues. Insurance Regulation. Insurance Contracts. The industry practitioners. Finally, the book will be invaluable
 28 PHI Learning CATALOGUE 2014

to managers of Life Insurance companies, Banks (engaged Contents: Preface. Introduction to Risk Management.
in Bancassurance), and Security firms. Insurance and Risk. Risk Management Process. Legal
Contents: Preface. The Business of the Financial Principles in Insurance. The Insurance Contract. Legal
Marketplace. Risk Management and Insurance. Principles Liability. Personal Property and Liability Insurance. Life
of Non-life Insurance. Products in General Insurance. Insurance Need Analysis. Life Insurance Policy Analysis.
Life InsuranceThe Role. Actuarial Principles of Life Life Insurance Policy Selection. Annuities. Medical
Insurance. Life Insurance Contract Provisions. The Insurance. Insurance of Business Risk. Implementing and
Purchase of Life Insurance. The Product: Life Insurance Reviewing Clients Insurance. Insurance Pricing. Insurance
as Protection. The Product: Life Insurance as Savings. Companies. Government Regulations of Insurance.
The Marketing of Life Insurance: Strategies and Insurance Agency, Laws and Regulations. Glossary.
Rollout. Marketing of Life Insurance: The Experience. Multiple Choice Questions. Index.
Underwriting and Claims. Financial Management of a Life Latest Print 2013 / 648 pp. / 17.8 23.5 cm
Office. People. References. Index. ISBN-978-81-203-4831-8 / ` 550.00
Latest Print 2008 / 724 pp. / 17.8 23.5 cm
ISBN-978-81-203-3531-8 / ` 375.00 / (e-book also available) MISHRA
Fundamentals of Life Insurance:
LOOMBA Theories and Applications
Risk Management and Insurance KANINIKA MISHRA, Chief Consultant, Code Content Design
Planning Services, Noida. As a founder member, Max New York
Life, New Delhi.
JATINDER LOOMBA, visiting faculty, Prestige Institute of
Management, Gwalior. Human life, in all its manifestations, has immeasurable
social and economic value. Since ancient times, human
Humans are accustomed to risks. Be it a theft or burglary,
beings have tried to put in place systems to sustain and
a fatal road accident, natural disaster or deaththe
flourish in the face of adversity. In modern times, life
possibility of a person encountering a risk, can never be
insurance is one such financial arrangement that provides
underestimated. To mitigate the intensity of risks, it is
social and economic security to individuals and to the
always advisable to manage risks beforehand. This book
communities.
explains how to minimize, monitor, and control the
probability and impact of unfortunate events, through Divided into three sections, this book comprehensively
risk management. The chapters are skillfully designed to dwells onto the basics of life insurance, risk management
give a comprehensive approach to the need of insurance; and health and micro insurance, in detail. Section I
the right plan for different needs; and the right place to (Concepts, Principles and Processes) systematically
buy the insurance. The essential concepts are dealt with defines life insurance, its legal contract and
thoroughly to build the foundation of the subject. characteristics, the marketing and distribution processes
The book skillfully elucidates the roles and the duties of involved, and the future trends. Section II (Risk
an Agent, and the traits required to transform into an Management, Underwriting, Reinsurance and Claims)
efficient one. It highlights some of the most important explicates the importance of risk management, the
insurance claims, which are only prevalent in the process of underwriting and types and the concepts of
developed countries (US and UK), like tort liability reinsurance and claims. Section III (Group Products,
problems, long-term care insurance, personal umbrella Pensions and Annuities) accounts for various group
insurance and Uninsured Motorist Coverage and personal insurance and retirement products, apart from briefing
umbrella policy. The book emphasizes on exposures to on the individual pension and annuity plans.
mortality, health, disability, auto, overseas and travel Besides, it also teaches the method to calculate the
insurances. While discussing the topics, like retirement premium charged, which is based on the amount of risk
options, it ornately describes various pensions and involved among various policyholders who follow diverse
annuity schemes available as well. lifestyles.
The book is primarily intended for the postgraduate Primarily intended for the students of MBA (Insurance)
students of Management. However, it will also be and BA (Banking and Insurance) this book will also be
beneficial for Risk Managers, and Insurance Agents. beneficial for the postgraduate students of commerce,
KEY FEATURES for a course in Insurance.
The chapters are interspersed with Figures, Tables, Contents: Preface. Section I: Concepts, Principles and
Exhibits and Takeaway Tips to provide interesting facts ProcessesFundamentals of Life Insurance. Legal Aspects
related to the topic discussed in the chapter. of Life Insurance and Life Insurance Products. Life
The topics are explained through case studies, and Insurance Marketing and Distribution. Section II: Risk
graphical representations, to add a practical approach Management, Underwriting, Reinsurance and Claims
to the subject. Risk Management Principles and Risk Selection in Life
MCQs help in strengthening life insurance concepts. Insurance. Underwriting. Reinsurance and Claims.
A separate Chapter is devoted to the Insurance Laws. Section III: Group and Pension Products: Micro Insurance
 BUSINESS & MANAGEMENT 29

and Health InsuranceGroup Products, Pensions and Part II: Rural Insurance, Social Insurance and Health
Annuities. Micro Insurance. Health Insurance. Appendices. InsuranceRural Insurance. Social InsuranceStrategic
Glossary. Index. Correlate Globalization in Nigeria. Social Security
Latest Print 2013 / 220 / 17.8 23.5 cm Insurance for the Under Privileged Gender. SEWAA Role
ISBN-978-81-203-3925-5 / ` 250.00 / (e-book also available) Model of Community Based Health Insurance in Indian
Perspective. Study of Factors Influencing Health Insurance
Cover. Creating a Win-Win Situation for Insuring Impaired
TRIPATHY & PAL Lives in India with Special Reference to Diabetes.
Insurance: Theory and Practice Reducing VulnerabilityThe Demand for Micro Insurance
in India. Index.
NALINI PRAVA TRIPATHY, Associate Professor, Finance
Latest Print 2012 / 252 pp. / 17.8 23.5 cm
and Accounting, Indian Institute of Management Indore.
ISBN-978-81-203-2856-3 / ` 195.00
PRABIR PAL, Director, Regional College of Management,
Bhubaneswar.
With the entry of many global players and tie-up of
International Accounting
Indian finance companies with multinational insurance
companies, the Indian insurance sector is making rapid DAS MOHAPATRA
strides. This book provides an insight into the operational
policies, practices and issues relating to the insurance
International Accounting, 2nd ed.
business, with the latest trends in this sector. A.K. DAS MOHAPATRA, Professor and former Head of the
Department of Business Administration at Sambalpur
Divided into two parts and containing 21 chapters, the University, Odisha.
book has contributions from experts in their area of
specialization. The first part contains an overview of The second edition of this well-received book is fully
insurance and its role in the services sector. It also updated to equip students with international accounting
examines the current status of development and future standards, regulations and financial reporting.
prospects of insurance industry in India, and proceeds to Written in sync with the changing accounting practices
discuss factors affecting selection of life insurance the world over, this text provides comprehensive
products. coverage of the core concepts of international accounting
The second part deals in details with rural, social and and their applications, with detailed discussion on
health insurance. It also covers the Gratuity system and international financial management which has gained
Bancassurance. importance over recent years due to globalization and
liberalization.
The book is intended as a text for postgraduate students
of management (Finance specialization), and finance and The text also traces the genesis of international
professionals who have an interest in the increasingly accounting, and discusses at length topics such as foreign
expanding area. currency translation, consolidation of foreign financial
statements, transfer pricing, international taxation and
KEY FEATURES financial reporting practices in leading countries such as
It provides the theory and practical implications of USA, UK, Canada and Germany.
Bancassurance, Micro insurance and General insurance. Intended primarily as a text for the postgraduate students
The text highlights latest trends with figures and tables. of financial studies such as MFC, Commerce, and Inter-
It examines the current status of development and national Business (MIB), postgraduate students of
future prospects of insurance industry in India. management specializing in finance, this accessible text
Worked-out examples are included in each chapter. can also be used for professional courses like CA and
Contents: Preface. Part I: Overview of Insurance ICWA.
IndustriesFinancial Convergence and Regulation. NEW TO THIS EDITION
Insurance Industry in IndiaAn Insight. 3. Indian Explains International Financial Reporting Standards
Insurance IndustryThe Paradigm Shift. Life Insurance (IFRS) and its implementation.
CorporationThe Leader on the Backfoot. Financial Includes four new chapters (Chapters 1114) on
Mechanics of Life Insurance. 6GATS Provisions and Indian international financial management, foreign exchange
Insurance Sector. An Exploratory Study of Factors forecast, measurement and management of foreign
Affecting Selection of Life Insurance Products. General exchange exposure to enlarge the scope of the book.
Insurance Industry in IndiaIssues and Challenges. Provides key terms at the end of each chapter for
ReinsuranceGlobal Environment and Indian Challenges. better comprehension.
An Overview of the Private Insurance Company. Brand
Positioning of Insurance IndustriesA Study on Private KEY FEATURES
Players. Gratuity System in IndiaNeed and Scope for Comparative analyses in line with the IAS, AS and the
Reform. A Study of Policy Purchasing Behaviour and US Accounting Standards/GAAP
Situations for Settlements of Claims: A Customers Tabular representation of ideas/concepts for clear
Perspective. Bancassurance in the New Millennium. understanding
 30 PHI Learning CATALOGUE 2014

Large number of worked-out examples provided in a services and cost sharing arrangements have been
graded manner to illustrate the concepts analyzed in detail.
Review questions at ends of chapters Upcoming issues relating to accounting for financial
Exhaustive glossary at the end of the book derivatives, harmful global tax practices such as tax
Contents: Preface. Preface to the First Edition. havens, preferential tax regimes and double tax
International Accounting: An Overview. Foreign Currency avoidance conventions have been accorded detailed
coverage.
Translation. Consolidation of Financial Statements.
The knotty problems of foreign currency translations,
Accounting for Price Level Changes. Harmonization of
international financial reporting, foreign exchange
Accounting Practices. Transfer Pricing. Foreign Financial
risk management, and performance evaluation of
Statement Analysis. Segment Reporting. Interim Financial multinational firms are treated in separate chapters.
Reporting. International Taxation. International Financial
Management: An Overview. Exchange Rate Forecasting. Contents: Foreword. Preface. Acknowledgements.
Measurement of Foreign Exchange Exposure. Part 1: IntroductionInternational AccountingAn
Management of Foreign Exchange Exposure. Glossary. Overview. International Audit Environment. Part 2:
Index. International Financial Accounting IssuesForeign
Currency Translation. Business Combinations and
Latest Print 2012 / 416 pp. / 17.8 23.5 cm Consolidations. Accounting for Price Level Changes.
ISBN-978-81-203-4572-0 / ` 325.00 / (e-book also available) International Financial Reporting and Disclosure. Standard
Setting in India. Global Convergence of Accounting.
RATHORE Part 3: International Management Accounting Issues
Multinational Transfer Pricing. International Taxation.
International Accounting, 2nd ed. Performance Evaluation in the Multinational Firm. Foreign
SHIRIN RATHORE, Professor, Department of Financial Exchange Risk Management. International Financial
Studies, University of Delhi from 1985 to 2007. Statement Analysis. References. Index.
The year 2011 will be a milestone in the history of global Latest Print 2011 / 504 pp. / 17.8 23.5 cm
standard setting, when nearly 150 countries would adopt ISBN-978-81-203-3673-5 / ` 350.00 / (e-book also available)
international standards for financial reporting to be
issued by the International Accounting Standards Board
(IASB). This extensively revised, fully updated, second International Financial
edition includes a wide range of topics with a view to Management
examining the increased challenges that will be faced by
academicians, accounting and management professionals
in the globally converging dynamic environment of BEKAERT & HODRICK
accounting standards expected around 2011. International Financial Management
The book is primarily intended as a text for postgraduate GEERT BEKAERT, Columbia University.
students of management (MBA) specializing in accounting ROBERT J. HODRICK, Columbia University.
and finance, postgraduate students of commerce
(M.Com), financial studies, and international business International Financial Management equips future
(MIB). In addition, this text will be useful for professional business leaders with the tools they need to succeed in a
courses offered by institutes such as the Institute of competitive global environment. This new text by leading
Chartered Accountants (ICAI), the Institute of Cost and international scholars Bekaert and Hodrick blends theory,
Works Accountants (ICWAI) and the Institute of the analysis of data, examples, and practical case
Chartered Financial Analysts (ICFAI). situations that allows students to understand what to do
when confronted with an international financial decision
DISTINCTIVE FEATURES and why that decision is correct.
The text is supported by numerous problems and case KEY FEATURES
studies.
Comparative financial practices in selected countries Real Data Analysis: Students learn how well the
are examined. current theories are supported by the data.
The impact of global convergence of accounting Extended Cases: Solutions of intricate cases illustrate
practices on MNCs, accounting and finance the application of the theory and provide templates for
professionals and academicians has been dealt with future analysis.
in a separate chapter. Point/Counterpoints: Issues that are contentious and
The chapter on Business Combinations and often not fully resolved or well understood are
Consolidations examines the impact of the revised explored, and a summary of the subtle but state-of-
standard issued in 20072008, which dramatically the-art thinking on the issue is provided.
changes the 50-year old method of accounting for Contents: Preface. PART I: Introduction to Foreign
mergers. Exchange Markets and RisksGlobalization and the
Problems of transfer pricing for tangibles, intangibles, multinational Corporation. The Foreign Exchange Market.
 BUSINESS & MANAGEMENT 31

Forward Markets and Transaction Exchange Risk. The includes Internet exercises, links to related websites
Balance of Payments. Exchange Rate Systems. PART II: and author updates.
International Parity Conditions and Exchange Rate Contents: Preface. Part I: International Macroeconomic
DeterminationInterest Rate Parity. Speculation and Risk ConceptsInternational Capital Flows. International
in the Foreign Exchange Market. Purchasing Power Parity Parity Propositions. Part II: Going Global: Undertaking
and Real Exchange Rates. Measuring and Managing Real Foreign Investment ProjectsInternational Capital
Exchange Risk. Exchange Rate Determination and Budgeting. Financing International Projects. Foreign
Forecasting. PART III: International Capital Markets Investment Strategy. Part III: Managing Foreign Exchange
International Debt Financing. International Equity RiskTranslation and Transaction Exposure. Economic
Financing. International Capital Market Equilibrium. Exposure. The Risk of Foreign Exchange Exposure.
Political and Country Risk. PART IV: International Hedging with Financial Instruments. Risk Management
Corporate FinanceInternational Capital Budgeting. Strategy. Part IV: Managing International Taxation and
Additional Topics in International Capital Budgeting. Risk Political RiskInternational Taxation. Political Risk. Index.
Management and the Foreign Currency Hedging Decision.
Latest Print 2009 / 460 pp. / 17.8 23.5 cm
PART V: Managing Ongoing OperationsFinancing
International Trade. Managing Net Working Capital. PART ISBN-978-81-203-2149-6 / ` 325.00
VI: Foreign Currency DerivativesForeign Currency
Futures and Options Interest Rate and Foreign Currency KEVIN
Swaps. Index.
Latest Print 2011 / 840 pp. / 20.0 25.0 cm
Fundamentals of International Financial
ISBN-978-81-203-4375-7 / ` 650.00 Management
S. KEVIN, Professor of Commerce, Institute of Distance
CLICK & COVAL Education, University of Kerala, Thiruvanantpuram.

Theory and Practice of International This concise and compact text explains, with great
precision and clarity, the basic concepts, theories and
Financial Management, The practices of international business. The text is so
REID W. CLICK, George Washington University. significant because, in todays modern globalized
economic environment, international transactions form
JOSHUA D. COVAL, University of Michigan.
an integral part of economic activities. Businesses today
This book is a streamlined presentation of the principles are no more confined to national boundaries and have
and approaches that form the basis of financial decisions become truly international. Any budding or practising
regarding trade and investment across national borders. manager, especially of big companies, needs to know the
Written with a high analytical rigour, the text pays fundamentals of international finance. And this book,
substantial attention to real-world examples that focus written by Professor S. Kevin, who has a rich and long
on specific applications of relevant theory. This helps in experience in teaching international finance, eminently
establishing a broad framework which students can use fulfils this need.
to critically analyse international financial decisions.
Designed for use by management students, an under- The book begins with an explanation of the exchange
standing of the text does not require a previous course in rate mechanism of foreign currencies, factors influencing
international finance/markets. exchange rate fluctuations, and the trading mechanism in
foreign exchange markets. As currency forwards, futures,
KEY FEATURES options and swaps are the instruments of currency
The integration-versus-segmentation paradigm forms derivatives used as hedging and speculative tools, the
the key theme of the text. book goes on to give a detailed description of the use of
Four sub-themes woven in the text are: real interest currency derivatives for hedging as well as speculative
parity, uncovered interest parity, purchasing power functions. It concludes with an analysis of international
parity and the influence of government policies on financial institutions and their functioning, the partici-
international financial management. pants and instruments of global financial markets where
Pedagogical techniques used include diagrammatic international funds are raised, the many uses of inter-
models, statistical summaries, numerical examples, national funds in the form of portfolio investments, and
mathematical formulas, small case study boxes and direct investments in host countries.
extended spreadsheet examples. The book is primarily intended as a text for postgraduate
Advanced technical material in Tools for Analysis students of commerce and management, chartered
appendices for students who wish to study some accountancy (CA) and chartered financial analysis (CFA).
elements of the text in greater detail. It would also be of immense value to practising
End-of-chapter review questions to test compre- professionals in the field of international finance.
hension.
KEY FEATURES
Brief overviews throughout to make the matter less
confusing and more intellectually rewarding. Illustrates the concepts with the help of examples,
Companion website at www.prenhall.com/clickcenter figures and tables.
 32 PHI Learning CATALOGUE 2014

Clearly explains risk management tools and techniques. Investment. International Capital Budgeting. Evaluation
Discusses the role of international financial institutions and Management of Political Risk. International Portfolio
in the global financial market. Investment. Part 5: International Financing Decisions
Is a handy text for self-study. Overview of the International Financial Market.
Contents: Preface. International Finance. Foreign Multilateral Development Banks. International Banking.
Exchange. Factors Influencing Exchange Rates. Foreign International Financial Market Instruments. Financial
Exchange Market. Currency Forwards. Currency Futures. Swaps. Management of Interest-Rate Risk. Part 6:
Currency Options. Financial Swaps. Foreign Exchange Risk. Management of Short-term FundsInternational Working
Management of Foreign Exchange Exposure and Risk. Capital Management. Financing of Foreign Trade. Part 7:
Foreign Exchange Regime in India. International Monetary Miscellaneous IssuesInternational Accounting.
System. Multilateral Development Banks. Balance of International Indebtedness. International Taxation.
Payments. Foreign Direct Investment. Foreign Portfolio Glossary. Country and Currency. Answers to Objective
Investment. International Financial Markets. Index. Type Questions. Answers to Numerical Problems. Author
Latest Print 2013 / 272 pp. / 16.0 24.1 cm Index. Subject Index.
ISBN-978-81-203-3791-6 / ` 250.00 / (e-book also available) Latest Print 2012 / 580 pp. / 17.8 23.5 cm
ISBN-978-81-203-4586-7 / ` 395.00 / (e-book also available)
SHARAN
International Financial Management, Investments
6th ed.
VYUPTAKESH SHARAN, Professor Emeritus at ALEXANDER, SHARPE & BAILEY
Chandragupt Institute of Management (autonomous) Fundamentals of Investments, 3rd ed.
Patna. GORDON J. ALEXANDER, University of Minnesota.
This thoroughly revised and updated Sixth Edition is a WILLIAM F. SHARPE, Stanford University and Financial
result of the enthusiastic reception accorded by the Engines Inc.
readers to the earlier editions and the wide adoption of JEFFERY V. BAILEY, Target Corporation.
the book in academic institutions.
This book offers a balanced knowledge of the theory and
While retaining the major contents of the earlier editions, practice of investment. It introduces readers to the basic
the new edition provides a clear understanding of the set of principles that form the building blocks of modern
latest tools and techniques used in international finance. investment thought and covers the major institutional
The book deals with contemporary financial environment features and theories of investing. Illustrated with
and strategies, and the functional as well as operational numerous real-world examples, it imparts a working
aspects in the international financial arena. knowledge of the kind of securities that exist, where and
What is New to the Sixth Edition: how they are bought and sold, and how investment
All chapters updated to give the latest information. decisions are made. Modular in organization, clear and
New Case Studies and Study Topics added. concise, this book makes minimal use of mathematical
notations, while graphs, tables, and illustrations
The book is primarily intended as a textbook for incorporating current market information make the text
postgraduate students of Business Management (MBA), easy to comprehend.
Master of International Business (MIB), Master of
Commerce, Master of Economics, and Master of Financial KEY FEATURES
Control (MFC). Besides, students of Chartered Includes review material on statistical concepts to
Accountancy and professionals in the financial field provide students with a solid grounding in statistics
should find the book very valuable. fundamental to understanding investment.
Contents: Preface. Preface to the First Edition. Part 1: Incorporates latest developments in investment
International Financial and Monetary Environment supplemented by current market information and
International Financial Management: An Overview. academic research.
International Flow of Funds: Balance of Payments. Emphasizes how the concept of efficient market plays
Developments in International Monetary System. a central role in current ideas.
Exchange Rate Mechanism. Part 2: Markets for Foreign Covers an array of investment toolsstocks, bonds,
Exchange and DerivativesForeign Exchange Market. and securities such as options and futures.
Market for Currency Futures. Market for Currency
Familiarizes students with a broad array of
Options. Part 3: Foreign Exchange Exposure
ManagementForecasting Exchange Rates. Nature and international investing concepts.
Measurement of Foreign Exchange Exposure. Money Matter articles in each chapter illustrate real-
Management of Foreign Exchange Exposure. Part 4: world developments to show students how various
International Investment DecisionForeign Direct investment issues are approached by practitioners.
 BUSINESS & MANAGEMENT 33

Contains several valuable teaching aids: the intuition, and the numerical examples in this wonder-
Terms highlighted and noted marginally emphasize fully thorough book.
important concepts. ROGER IBBOTSON, Yale School of Management
Point-by-point chapter summaries identify essential The book can be described as a dream toolbox for any
thoughts developed in the text. bond portfolio analyst.
End-of-chapter problems with answers to select
problems reinforce learning. MILAD ZARIN, University of Neuchtel
The glossary allows students to quickly reference Contents: Introduction. A First Visit to Interest Rates and
terms discussed in the text. Bonds. An Arbitrage-Enforced Valuation of Bonds. The
Contents: Part 1: IntroductionIntroduction. Various Concepts of Rates of Return on Bonds: Yield to
Maturity and Horizon Rate of Return. Duration:
Part 2: The Investment EnvironmentBuying and Selling
Definition, Main Properties, and Uses. Duration at Work:
Securities. Security Markets. Efficient Markets,
The Relative Bias in the T-Bond Futures Conversion
Investment Value, and Market Price. Taxes. Inflation. Part
Factor. Immunization: A First Approach. Convexity:
3: Modern Investment TheoryThe Portfolio Selection
Definition, Main Properties, and Uses. The Importance of
Problem. Porfolio Analysis. Riskfree Lending and Convexity in Bond Management. The Yield Curve and the
Borrowing. The Capital Asset Pricing Model. Factor Term Structure of Interest Rates. Immunizing Bond
Models. Arbitrage Pricing Theory. Part 4: Common Portfolios Against Parallel Moves of the Spot Rate
StocksCharacteristics of Common Stocks. Financial Structure. Continuous Spot and Forward Rates of Return,
Analysis of Common Stocks. Dividend Discount Models. with Two Important Applications. Two Important
Dividends and Earnings. Investment Management. Applications. Estimating the Long-Term Expected Rate of
Portfolio Performance Evaluation. Part 5: Fixed- Return, Its Variance, and Its Probability Distribution.
Income SecuritiesTypes of Fixed-Income Securities. Introducing the Concept of Directional Duration. A
Fundamentals of Bond Valuation. Bond Analysis. Bond General Immunization Theorem, and Applications.
Portfolio Management. Part 6: Other Investments Arbitrage Pricing in Discrete and Continuous Time. The
Investment Companies. Options. Futures. International Heath-Jarrow-Morton Model of Forward Interest Rates,
Investing. Glossary. References. Selected Solutions to Bond Prices, and Derivatives. The Heath-Jarrow-Morton
End-of-Chapter Questions and Problems. Model at Work: Applications to Bond Immunization. By
Latest Print 2011 / 816 pp. / 17.8 23.5 cm Way of Conclusion: Some Further Steps. Answers to
ISBN-978-81-203-2126-7 / ` 425.00 Questions. Further Reading. References. Index.
Latest Print 2009 / 476 pp. / 17.8 23.5 cm
ISBN-978-81-203-2888-4 / ` 395.00
de La GRANDVILLE
Bond Pricing and Portfolio Analysis:
Protecting Investors in the Long Run GUPTA
OLIVIER de La GRANDVILLE, Professor of Economics, Financial Derivatives: Theory, Concepts
University of Geneva and Visiting Professor, Department and Problems
of Management Science and Engineering, Stanford
University. S.L. GUPTA, Dean and Professor of Finance, Department
of Management, Kurukshetra University.
This text makes available the most important
methodological advances in bond evaluation from the In todays competitive world, Financial Derivatives occupy
past twenty years. With uncommon precision and a a significant and integral part of the global capital
strong emphasis on the underlying economic funda- markets. This uptodate and contemporary text gives an
mentals, it presents a unified framework for under- indepth analysis of the underlying concepts of Financial
standing the basic tools of bond evaluation, including Derivatives and deals with the technical aspects of all the
duration, convexity, and immunization. important financial derivatives. It also dwells on the
The most valuable feature of the book is a general immu- financial markets where these derivatives are traded. The
nization theorem that can be used by practitioners to book seeks to capture the essence of the modern
protect investors against any change in the structure of developments in financial derivatives and provides a wide
spot interest rates. Also of note is the detailed presenta- coverage of the intricate and complex world of financial
tion of the Heath-Jarrow-Morton model and a discussion derivatives.
of its relationships with classical immunization schemes.
Organized into five sections, the text balances rigour with
Each chapter is followed by a series of questions, clarity of explanations and practical treatment of the
problem sets, and projects; detailed solutions to all of subject. Each chapter begins with a brief theoretical
them appear at the end of the book. description followed by relevant examples. Diagrams,
Bonds are mathematical securities, and Olivier de La charts and tables have been incorporated at the
Grandville gives us the economics, the theory, the math, appropriate places to illustrate the concepts discussed.
 34 PHI Learning CATALOGUE 2014

KEY FEATURES pricing of derivative securities, bond management, stock

Carefully selected numerical examples to assist valuation, estimating future earnings and dividends, and
the students in acquiring practical knowledge of the fixed income markets.
subject While the mathematical content is kept minimal, the
Separate chapters on Indian financial derivatives basic statistical concepts required for an understanding of
markets and their regulation the text are introduced in a background chapter to help
Review questions, Summary and Problems at the end students review this material quickly and easily.
of every chapter KEY FEATURES
Solutions of unsolved problems (chapterwise) at the Detailed coverage of portfolio theory including a NEW
end of the book chapter on asset allocation that presents compre-
A comprehensive Glossary hensive simulations with real data.
Primarily intended for the students of Finance, Commerce New chapter covering performance measurement
and Management, this comprehensive and student- without making use of asset pricing models.
friendly text will also be useful to Derivative practitioners Text material illustrated by computer problems and
(Equity researchers, portfolio managers, financial powerful, easy-to-use computerized portfolio analysis
executives and members of stock exchanges), chartered sessions.
financial analysts, chartered accountants, investors and Extensive coverage of options and forward and future
policy makers. contracts.
Mini case studies demonstrate real-world application
Contents: Preface. Acknowledgments. Abbreviations Used of theory.
in This Book. Section-I: Financial DerivativesThe To match the problems in the text, customized,
BackgroundFinancial DerivativesAn Introduction. Windows-based software available at
Futures Markets and Contracting. Forward Markets www.prenhall.com/financecenter
Pricing and Trading Mechanism. Futures PricingTheories Contents: PART I: Background. Introduction to Modern
and Characteristics. Section-II: Financial Derivatives
Indian ScenarioIndian Financial Derivatives Market. Investment Theory. Securities and Markets. Some
Regulation of Financial Derivatives in India. Section- Statistical Concepts. Combining Individual Securities into
III: Specific Financial Futures and ForwardsHedging Portfolios. PART II: Portfolio Management. Finding the
Strategy Using Futures. Stock Index Futures. Short Term Efficient Set. Factor Models. Asset Allocation. PART III:
Interest Rate Futures. Long Term Interest Rate Futures. Asset Pricing Theories and Performance Measurement.
Foreign Currency Futures. Foreign Currency Forwards. The Capital Asset Pricing Model. Empirical Tests of the
Section-IV: Financial Swaps and OptionsSwaps Capital Asset Pricing Model. The Arbitrage Pricing Theory.
Market. OptionsThe Basics. Options Pricing Models. Measuring Portfolio Performance with Asset Pricing
Trading with Options. Hedging with Options. Currency Models. Measuring Performance without Asset Pricing
Options. Section-V: Financial DerivativesMiscellaneous Models. PART IV: Interest Rates and Bond Management.
IssuesAccounting and Tax Treatment of Derivatives The Level of Interest Rates. The Term Structure of
Transactions. Management of Derivatives Exposure.
Interest Rates. Bond Portfolio Management. Interest
Advanced Financial Derivatives. Credit Derivatives.
Answers to Unsolved Problems. Appendices. Glossary. Immunization. PART V: Derivative Securities. European
Bibliography. Index. Option Pricing. American Option Pricing. Additional Issues
in Option Pricing. Financial Forward and Futures
Latest Print 2013 / 640 pp. / 17.8 23.5 cm
Contracts. PART VI: Taxes, Stock Valuation, and Market
ISBN-978-81-203-2863-1 / ` 425.00 / (e-book also available)
Efficiency. The Effect of Taxes on Investment Strategy and
Securities Prices. Stock Valuation. Issues in Estimating
HAUGEN Future Earnings and Dividends. Market Efficiency: The
Modern Investment Theory, 5th ed. Concept. Market Efficiency: The Evidence.
ROBERT A. HAUGEN, Professor Emeritus of Finance, Latest Print 2013 / 676 pp. / 17.8 23.5 cm
University of California at Irvine. ISBN-978-81-203-2123-6 / ` 495.00

The fifth edition of this widely used text is fully updated

to equip students with a deep understanding of the HULL
theory of investment management, as applied in the real- Introduction to Futures and Options
world, by proceeding through topics in a logical and
cohesive fashion. It explains the tools and techniques Markets, 2nd ed.
needed to manage investment risk, detect mispriced JOHN C. HULL, Maple Financial Group Professor of
securities, minimize taxes, and measure the performance Derivatives and Risk Management, Director, Bonham
of investment managers. Center for Finance, Joseph L. Rotman School of
In addition, the text presents exhaustive discussions of Management, University of Toronto.
capital asset pricing, arbitrage pricing, interest rates, Designed for those with limited training in mathematics,
 BUSINESS & MANAGEMENT 35

this thoroughly revised and updated second edition offers describes the operational modalities of currency swaps
an in-depth exploration of futures and options. The and interest rate swaps.
author examines trading strategies and how markets The Indian context and environment are highlighted while
work, as well as contemporary pricing, hedging, and risk explaining the trading processes of the different types of
management tools. derivatives to familiarize the reader with the Indian
KEY FEATURES derivatives market.
A new chapter (Chapter 10) has been included which The text is supported by illustrative examples, diagrams,
uses binomial trees to explain no-arbitrage and risk- tables and review questions to reinforce the students
neutral valuation arguments. understanding of the subject matter.
A new chapter (Chapter 13) devoted entirely to future This textbook is primarily intended for the postgraduate
options. students of finance, commerce and management. It
Additional emphasis on the use of binomial trees to would also be useful to derivative practitioners, chartered
value options (Chapters 10, 12, 13 and 15). accountants and chartered financial analysts.
End-of-chapter quiz questions and problems to test Contents: Preface. Derivatives: An Overview. Forwards:
and reinforce understanding of the key concepts. Basics. Currency Forwards. Futures: Basics. Pricing of
Futures. Commodity Futures. Currency Futures. Stock
Contents: Introduction. PART I: FUTURES AND FORWARD Futures. Index Futures. Interest Rate Futures. Stock
MARKETSMechanics of Futures and Forward Markets. Options. Currency Options. Option Pricing. Financial
The Determination of Forward and Futures Prices. Swaps. Glossary. Index.
Appendix: A Proof that Forward and Futures Latest Print 2010 / 272 pp. / 17.8 23.5 cm
are Equal When Interest Rates Are Constant. Hedging ISBN-978-81-203-4162-3 / ` 250.00 / (e-book also available)
Strategies Using Futures. Appendix: A Proof of the
Minimum Variance Hedge Ratio Formula. Interest-Rate
Futures. Swaps. PART II: OPTIONS MARKETSMechanics KEVIN
of Options Markets. Basic Properties of Stock Options.
Trading Strategies Involving Options. An Introduction to Portfolio Management, 2nd ed.
Binomial Trees. The Pricing of Stock Options Using Black- S. KEVIN, Professor of Commerce, Institute of Distance
Scholes. The Early Exercise of American Call Options on Education, University of Kerala, Thiruvanantpuram.
Dividend-Playing Stocks. Options on Stock Indices and
Currencies. Options on Futures. Hedging Positions in The second edition of this concise and compact text
Options and the Creation of Options Synthetically. recognises the significance of portfolio management
Valuing Options Numerically Using Binomial Trees. Biases as an essential skill rather than just a theoretical base
in the Black-Scholes Model. Interest-Rate Options. for investors in todays world. It is a comprehensive,
Answers to Quiz Questions. Table for N(x) when x 0. well-organised text on various aspects of portfolio
Table for N(x) when x 0. Major Exchanges Trading management such as analysis, selection, revision and
Futures and Options. Index. evaluation of portfolios of securities for deriving
maximum benefit from ones investments.
Latest Print 2009 / 400 pp. / 17.8 23.5 cm
ISBN-978-81-203-1463-4 / ` 250.00 The book also discusses in detail the basic methods
of security analysis such as fundamental analysis
and technical analysis, shares and bond valuation,
KEVIN efficient market theory, and the capital asset pricing
Commodity and Financial Derivatives model.
S. KEVIN, Director, TKM Institute of Management, Kollam, NEW TO THE SECOND EDITION
Kerala. Provides numerous new examples that illustrate
mathematical aspects of the theory.
This book provides an in-depth analysis of the underlying
concepts of the different types of commodity and Gives enough exercises at the end of each chapter to
financial derivatives, namely forwards, futures, options test the students understanding of the subject.
and swaps. It explains the trading processes of the This book, with many student friendly features, would be
derivatives and highlights their uses. best suited for students of commerce and management.
Beginning with an overview of the subject, the text It would be equally useful to post-graduate students
discusses in detail the forwards emphasizing the currency pursuing courses in financial control (MFC), chartered
forwards. It presents the different types of futures accountancy (CA), cost and work accountancy (CWA), and
commodity futures, currency futures, stock futures, index chartered financial analysis (CFA). It would also prove to
futures, interest rate futures and the different types of be an asset to the professionals in the investment field.
optionsstock options and currency options. The text Contents: Preface. Preface to the First Edition.
continues to explain the option pricing models. It Introduction to Portfolio Management. Investment. Risk.
concludes with a chapter on financial swaps, which Fundamental Analysis: Economy Analysis. Industry and
 36 PHI Learning CATALOGUE 2014

Company Analysis. Share Valuation. Bond Valuation. KUMAR

Technical Analysis. Efficient Market Theory. Portfolio
Analysis. Portfolio Selection. Capital Asset Pricing Model Financial Derivatives
(CAPM). Portfolio Revision. Portfolio Evaluation. S.S.S. KUMAR, Associate Professor, Indian Institute of
Appendix. Bibliography. Index. Management Kozhikode (IIMK) in the Accounting, Finance
Latest Print 2013 / 236 pp. / 16.0 24.1 cm and Control area.
ISBN-978-81-203-2959-1 / ` 225.00 / (e-book also available) Designed as a text for postgraduate students of
management, commerce, and financial studies, this
compact text clearly explains the subject without the
KEVIN mathematical complexities one comes across in many
Security Analysis and Portfolio textbooks. The book deals with derivatives and their
pricing, keeping the Indian regulatory and trading
Management environment as the backdrop. Whats more, each product
S. KEVIN, Professor of Commerce, Institute of Distance is explained in detail with illustrative examples so as to
Education, University of Kerala, Thiruvananthapuram. make it easier for comprehension.
The book first introduces the readers to the derivatives
This well-organised, lucidly written text deals with the
market and the quantitative foundations. Then it goes on
basic concepts of investment in securities such as bonds to give a detailed description of the Forward Agreements,
and stocks, and management of such assets. It not only Interest Rate Futures, and Stock Index Futures and Swaps.
discusses various aspects of portfolio management, The text also focuses on OptionsOption Pricing, Option
ranging from analysis, selection, revision to evaluation of Hedging and Option Trading Strategies. It concludes with
portfolio, but also elaborates on financial derivatives, a discussion on OTC derivatives.
securities market and risk evaluation that help in
understanding the trading system better and making KEY FEATURES
quality investment decisions. The application of each derivative product is illustrated
Besides explaining the theory of portfolio management with the help of solved examples.
that comprises fundamental and technical analyses, Practice problems are given at the end of each
shares and bond valuation, efficient market theory and chapter.
the capital asset pricing model, the book also provides a A detailed glossary, important formulae and major
detailed analysis of the latest developments in securities website addresses are included in the book.
trading. This book would also be of immense benefit to students
KEY FEATURES pursuing courses in CA, ICWA and CFA.
Gives a large number of examples to illustrate the Contents: Preface. Acknowledgements. List of
concepts discussed. Abbreviations. Important Formulae. An Introduction
Provides chapter-end exercises to test the students to Derivative Markets. The Quantitative Foundations.
grasp of the subject. Fundamentals of Financial Futures. Forward Rate
Discusses in detail about Indian stocks and shares Agreements. Interest Rate Futures. Stock Index Futures.
market to help the student understand the subject in Swaps. OptionsThe Basics. Option Pricing. Options
the countrys current scenario. Hedging Strategies. Options Trading Strategies. Foreign
Exchange Derivatives. Over the Counter Products. Case
This concise yet comprehensive book is intended as a text Studies on Derivative Misfor-tunes. Glossary. References.
for students of management (both BBA and MBA) and Important Websites. Index.
M.Com. It would also be immensely useful to those
pursuing professional courses such as chartered Latest Print 2012 / 428 pp. / 17.8 23.5 cm
accountancy (CA), cost and work accountancy (CWA), and ISBN-978-81-203-3074-0 / ` 295.00
chartered financial analysis (CFA). In addition, it will be
suitable for the professionals in the investment field. MAHESHWARI
Contents: Preface. Introduction. Investment. Securities
Market. Stock Exchanges. Trading System In Stock
Investment Management
Exchanges. Risk. Fundamental Analysis: Economy Analysis. YOGESH MAHESHWARI, Professor of Finance with the
Industry and Company Analysis. Share Valuation. Bond Indian Institute of Management Indore.
Valuation. Technical Analysis. Efficient Market Theory. This book, specifically designed for postgraduate students
Portfolio Analysis. Portfolio Selection. Capital Asset of management, finance and commerce for the course
Pricing Model (CAPM). Portfolio Revision. Portfolio in Investment Management or Security Analysis and
Evaluation. Financial Derivatives. Futures. Options. Portfolio Management, provides a thorough under-
Appendix. Bibliography. Index. standing of the concepts and methodologies of
Latest Print 2012 / 296 pp. / 17.8 23.5 cm investment management. It begins with a sound
ISBN-978-81-203-2963-8 / ` 195.00 / (e-book also available) theoretical introduction to the basic concepts of savings,
investments, risk and return, portfolio and financial
 BUSINESS & MANAGEMENT 37

markets. The text then systematically explains the wide market, derivatives and risk evaluation that help in
gamut of investment alternatives available to an investor understanding the trading system better and making
and elucidates the investment markets and processes as quality investment decisions. Besides explaining the
prevalent in India. theoratical concepts of portfolio management, the book
What distinguishes the text is that it emphasizes the provides a detailed analysis of the latest development in
practical aspects of the subject. In so doing, the book the securities trading.
provides extensive coverage of the tools and techniques It is meant to be a single window book covering SAPM
of technical analysis. Realizing the fact that investment is for management and commerce students.
becoming more of a systematized and structured activity,
KEY FEATURES
the book presents a meticulous treatment of security
analysis. This is closely followed by an exclusive chapter Easy to understand by the readers even if they have
on portfolio management which encompasses all the not been exposed to higher mathematics.
aspects of the selection, maintenance, evaluation and Vast coverage of the SAPM topics.
revision of portfolios. The book concludes with an Several worked out problems in relevant chapters to
overview of the regulatory environment of investments. aid and assist students and teacher alike.
KEY FEATURES Detailed discussion on Indian stock and share market in
Explains the concepts and processes in the Indian context to the countrys current scenario.
context, thus enabling the students to know the Contents: Preface. Acknowledgements. Flow of Funds in
markets and investment procedures in India. Financial Markets. Expected Return and Risk. Different
Focuses on the practical aspects to help students start Types of Securities. Securities Market in India. Laws
investing even while they are doing the course. Relating to Securities in India. Direct Tax Laws in India.
Provides end-of-chapter questions to drill the students Stock Market Indices. Price Determination of a Security.
in self-study. Diversification and Portfolio Analysis. Characteristics Line,
Besides postgraduate students of management and Capital Asset Pricing Model (CAPM) and Arbitrate Pricing
commerce, senior undergraduate students of these Theory (APT). Bond Valuation. Interest Rate Risk. Default
courses as well as practising managers should find the Risk of Bond. Valuation of Common Shares. Fundamental
book extremely useful. Analysis. Technical Analysis. Behaviour of Stock Market
Contents: Preface. Acknowledgements. Investment Prices. Portfolio Performance: Evaluation and Revision.
Basics. Investment Instruments. Capital Market. Other Supplement: Sources of Financial Information. Index.
Financial Markets. Fundamental Analysis. Technical 244 pp. / 17.8 23.5 cm
Analysis. Portfolio Management. Credit Rating. Regulatory ISBN-978-81-203-4830-1 / ` 250.00
Framework. Glossary. Bibliography. Index.
Latest Print 2011 / 332 pp. / 17.8 23.5 cm
ISBN-978-81-203-3426-7 / ` 295.00 / (e-book also available) Management Accounting

THOMAS CHANDRA BOSE

Security Analysis and Portfolio Advanced Accounting, Vol. I
Management D. CHANDRA BOSE, Principal, Sree Narayana College,
Chengannur (Kerala), a constituent college of the
SAMUEL THOMAS, Professor, Bhavans Royal Institute of University of Kerala.
Management, Off Hill Palace, Thiruvankulam P.O.,
Ernakulam, Kerala. Designed primarily as a text for undergraduate and
postgraduate students of commerce and postgraduate
This book on Security Analysis and Portfolio Management students of management, and for Chartered Accountancy
is a comprehensive source of information and analysis for (CA) and the Institute of Cost and Works Accountants of
students and practitioners. The distinguishing feature of India (ICWAI) courses, this well-organized book provides a
the book is the detailed coverage of the regulatory thorough analysis of the different aspects of Accounting.
environment, which consists of the current and updated The text not only gives a clear analysis of the accounting
rules and regulations, tax-environment and the practice principles and techniques but also effectively combines
of investment in the securities market in India. the theoretical and practical aspects of advanced/
The book has been written keeping in mind the potential financial accounting.
investor and an average student. It addresses all their The book begins with an introduction to accounting and
doubts and concern and make them informed about the proceeds to discuss accounting principles and standards.
money market. It also explains the final accounts of sole traders and then
The well organised, lucidly written text covers various moves on to dwell on topics such as rectification of
aspects of the portfolio management, ranging from errors, bills of exchange and consignment accounts.
analysis to revision and then performance evaluation of Besides, it deals in detail with joint venture accounts,
the portfolio, but also discuss in detail the securities accounts from incomplete records, accounts of non-profit
 38 PHI Learning CATALOGUE 2014

organizations, and a host of other topics. The text then Primarily designed for undergraduate and postgraduate
concludes by highlighting the new trends in human students of commerce and management, Chartered
resources accounting and responsibility accounting. Accountancy (CA) and the Institute of Cost and Works
KEY FEATURES Accountants of India (ICWAI) courses, the book should
also prove very valuable for the accounting professionals.
Provides an extensive coverage of accounting principles
and standards. Contents: Preface. Partnership: Introduction. Partnership:
Develops distinct approaches for the study and analysis Admission. Partnership: Retirement and Death.
of accounting techniques. Partnership: Dissolution. Company Accounts: Shares.
Focuses on new trends in accounting. Bonus Issue, Right Issue, Underwriting and Preference
Share Redemption. Company Accounts: Debentures. Final
Provides 354 problems and 306 worked-out examples. Accounts and Profits Prior to Incorporation. Internal
This book, with its happy fusion of principles and Reconstruction of Companies. Amalgamation, Absorption
practices of accounting, would be very useful not only for and External Reconstruction. Accounts of Banking
the students of commerce, management and other allied Companies. Accounts of Insurance Companies. Index.
courses but also for accounting professionals. Latest Print 2010 / 820 pp. / 17.8 23.5 cm
Contents: Preface. Introduction to Accounting. ISBN-978-81-203-3946-0 / ` 425.00 / (e-book also available)
Accounting Principles and Standards. Final Accounts of
Sole Trader. Rectification of Errors. Bills of Exchange. DAS
Consignment Accounts. Joint Venture Accounts. Self-
balancing Ledgers and Sectional Balancing System. Branch Business Accounting and
Accounting. Accounts from Incomplete Records. Accounts
of Non-profit Organizations. Depreciation Accounting.
Financial Management
Hire Purchase and Instalment Purchase System. Lease SUBHASH CHANDRA DAS, Management Consultant and
Accounting. Human Resources Accounting and Former Director (Finance), Hindustan Paper Corporation
Responsibility Accounting. Mechanised Accounting. (HPC) Ltd.
Appendix. Index. This comprehensive and concise book critically examines
Latest Print 2010 / 728 pp. / 17.8 23.5 cm the essential principles, practices and approaches to
ISBN-978-81-203-3919-4 / ` 395.00 / (e-book also available) financial accounting, cost and management accounting,
and financial management. This book is intended for the
postgraduate students of management and commerce.
Besides, it is equally useful for the students of
CHANDRA BOSE engineering and technology.
Advanced Accounting, Vol. II The objective of this book is to assist the students and
D. CHANDRA BOSE, Principal, Sree Narayana College, readers in developing an understanding of the theories of
Chengannur (Kerala), a constituent college of the various branches of accounting and financial
University of Kerala. management, and to integrate the knowledge with
practice in evaluating the strategic management
A sequel to the authors Advanced AccountingVolume I, decisions.
this comprehensive and student-friendly book covers the
multifarious aspects of accounting, ranging from The book contains thirty-three chapters divided into
partnership accounts, company accounts to bonus issue, three parts. Part A comprising ten chapters discusses the
rights issue, underwriting, and preference share key principles and practices of financial accounting. Part B
redemption. The text focuses, in particular, on the containing eight chapters explains various methods and
accounts of banking and insurance companies. It also techniques of cost and management accounting. Part C
covers accounts with reference to incorporation comprising fifteen chapters provides an insight into the
and internal reconstruction of companies as well as numerous dimensions of financial management policies
amalgamation, absorption and external reconstruction of and practices.
companies. A large number of illustrations and worked- KEY FEATURES
out examples are provided to make the students
A systematic presentation of the subject matter,
understand the concepts better.
supported with substantial number of Examples,
KEY FEATURES Diagrams and Tables for easy understanding.
Gives extensive coverage of partnership and corporate The topics of Accounting for Fixed Assets (Chapter 4),
accounting techniques. Depreciation Accounting (Chapter 5), Revenue
Provides accounting principles of insurance and Recognition (Chapter 6), Accounting for Inventories
banking companies. (Chapter 8) and Cash Flow Statement (Chapter 20)
Supplies 396 problems and 372 worked-out examples have been written thoroughly in accordance with the
which would be of enormous help to the students. Accounting Standards (AS) issued by the ICAI.
Furnishes chapter-end problems to sharpen the Review questions covering examination problems and
students understanding of the subject. their answers are given at the end of each chapter. The
 BUSINESS & MANAGEMENT 39

detailed answers are available in the Instructors the Balanced Scorecard method as the unifying
Manual. framework throughout the text.
An exhaustive glossary of terms have been provided to Material related to transfer pricing is completely
explain the core concepts. updated to reflect more modern approaches.
Solutions Manual is also available. A separate chapter prominently features Economic
Contents: Preface. Acknowledgements. List of Value Added (EVA).
Abbreviations. Part A: Financial Accounting New cases illustrating ABC and the Balanced Scorecard
Understanding of Financial Accounts and Statements. are incorporated throughout.
Recording Transactions in the Books of Accounts (I). The text goes beyond reviewing cost accounting topics
Recording Transactions in the Books of Accounts (II). that students have already covered in other courses.
Accounting for Fixed Assets. Depreciation Accounting. In addition to the many new cases added, old favou-
Revenue Recognition. Bad Debts, Provision for Bad and rites have been retained and updated (e.g., incentive
Doubtful Debts. Accounting for Inventories. Corporate compensation, decentralization and management
Accounting (I): Basic Concepts. Corporate Accounting (II): control systems).
Company Final Accounts. Part B: Cost and Management Contents: Preface. Introduction. Understanding Cost
AccountingCost and Management Accounting: An Behavior. Short-term Budgeting, Resource Allocations,
Overview. Cost Concepts, Classification of Cost and and Capacity Cost. Assigning Resource Costs to Produc-
Preparation of Cost Sheet. Elements of Cost: Material tion Cost Centers. Activity-Based Cost Systems. Activity-
Labour Overhead. Types and Methods of Costing. Based Management. Cost Based Decision Making.
Marginal Costing and Cost Volume Profit Analysis. Decentralization. The Balanced Scorecard: Measuring
Budgeting and Budgetary Control. Standard Costing, Total Business Unit Performance. Financial Measures of
Variance Analysis and Responsibility Accounting. Strategic Performance. Financial Measures of Performance: Return
Cost Management, Relevant Costing and Managerial on Investment (ROI) and Economic Value Added (EVA).
Decision Making. Part C: Financial Management Measuring Customer, Internal Business Process, and
Financial Management: An Overview. Financial Statement Employee Performance. Investing to Develop Future
Analysis. Time Value of Money. Valuation of Securities. Capabilities Technology. Incentive and Compensation
Risk and Return. Capital Expenditure Budgeting and Risk Systems. Formal Models in Budgeting and Incentive
in Capital Budgeting. Productivity of Capital and Leverage Contracts. Index.
Analysis. Cost of Capital. Capitalisation and Capital Latest Print 2010 / 816 pp. / 17.8 23.5 cm
Structure. Working Capital Management. Cash and ISBN-978-81-203-2824-2 / ` 395.00
Liquidity Management. Credit Management: Management
of Receivables (Debtors) and Payables (Creditors).
Inventory Management. Source of Finance, Working KUPPAPALLY
Capital Financing and Banking Norms. Dividend Policy and
Dividend Decision. 1: Future Value Interest Factor (FVIF). Accounting for Managers
2: Future Value Interest Factor for an Annuity FVIFA. JELSY JOSEPH KUPPAPALLY, Director, Karpagam Institute
3: Present Value Interest Factor (PVIF). 4: Present Value of Management Studies and Research, Coimbatore.
Interest Factor for an Annuity PVIFA. 5: Normal Decision-making is a pivotal function of any manager. A
Distribution. Bibliography. Index. knowledge of Accounting, insofar as it affects decision-
Latest Print 2013 / 920 pp. / 17.8 23.5 cm making, is very important for a manager. And very often,
ISBN-978-81-203-4742-7 / ` 695.00 / (e-book also available) students find Accounting as one of the tough subjects to
handle. This book strives to make Accounting intelligible
and easily comprehensible to students.
KAPLAN & ATKINSON
The text gives a comprehensive coverage of the three
Advanced Management Accounting, branches of AccountingFinancial Accounting, Manage-
3rd ed. ment Accounting, and Cost Accounting. It focuses on the
various methods and techniques followed in the
ROBERT S. KAPLAN, Harvard Business School.
Management Reporting System. The text deals, in detail,
ANTHONY A. ATKINSON, University of Waterloo. with various accounting transaction procedures, methods
In its 3rd edition, authors Robert Kaplan and Anthony of costing, ratio analysis, budgeting, forecasting,
Atkinson provide leading-edge treatment of innovative accounting errors, funds flow and cash flow statements,
management accounting issues used by major companies trial balance and balance sheet, and so on. It equips the
throughout the world. The book will appeal to all those students with the knowledge in the preparation, analysis,
who want a systematic management-oriented approach evaluation, and interpretation of financial statements,
to advance management topics related to management which will enrich their managerial competence and
accounting. Each chapter in the text is accompanied by decision-making skills.
cases to illustrate the concepts discussed.
KEY FEATURES
KEY FEATURES Emphasises the various accounting and decision-
Comprehensive coverage of Activity-Based-Costing and making techniques.
 40 PHI Learning CATALOGUE 2014

Provides a number of problems and their solutions, Contents: Preface. Acknowledgements. Accounting.
besides giving notes, working notes, and exercises, to Fundamentals of Accounting. Trading and Profit & Loss
help the students understand the concepts better. Account. Constructing a Balance Sheet. Capital and
This book is intended as a text for the postgraduate Revenue Expenditure. Depreciation, Reserves and
students of Management (MBA/MIB), financial courses Provisions. Accounting Adjustments. Inventory
(MFC), and undergraduate and postgraduate students of Management. Final Accounts for Non-Profit Earning
Commerce and those pursuing MCA. In addition, the Organization. Fund Flow Statements. Cash Flow
book will be very useful to practising managers who wish Statement. Branch Accounts. Basics of Understanding
to develop effective and result-oriented decision-making Annual Report of a Public Limited Company. Tools of
skills. Balance Sheet Analysis. Cost of Capital. Capital Structure.
Cost Accounting and Methods of Costing. AppendicesI:
Contents: Preface. Accounting Preliminaries. Part I: Balance Sheet Abstract of Ingersoll-Rand India Limited for
Financial AccountingAccounting Principles. Accounting the Year 2008. II: Classification of Accounts. III: Terms
MechanicsI: The Journal. Accounting MechanicsII: Used in Financial Statements. Index.
The Ledger. Trial Balance. Final Accounts. Fixed Assets
Latest Print 2012 / 496 pp. / 17.8 23.5 cm
and Depreciation. Part II: Management Accounting
ISBN-978-81-203-4656-7 / ` 395.00 / (e-book also available)
Introduction. Analysis of Financial Statements. Ratio
Analysis. Statement of Changes in Financial Position
(Funds Flow Statement). Cash Flow Statement. Manage- Management Control Systems
ment Information System. Management Reporting
System. Capital Budgeting. Part III: Cost Accounting
Introduction. Marginal Costing and Break-Even or Cost- DAS
Volume-Profit Analysis. Standard Costing and Variance
Analysis. Budgeting and Budgetary Control. Job Costing
Management Control Systems:
and Process Costing. Activity-Based Costing. Target Principles and Practices
Costing. Responsibility Accounting. Human Resources SUBHASH CHANDRA DAS, Management Consultant, is
Accounting. Index. Former Director (Finance), Hindustan Paper Corporation
Latest Print 2011 / 628 pp. / 17.8 23.5 cm (HPC) Limited, and a visiting faculty in many universities
ISBN-978-81-203-3318-5 / ` 350.00 / (e-book also available) and B-Schools.
This compact and concise textbook gives a clear analyses
SINGHVI & BODHANWALA of the principles and practices of management control
systems which are generally being practiced by the
Management Accounting: Text and companies all over the world.
Cases, 2nd ed. Divided into seven sections, the book explains various
N.M. SINGHVI, Chairman, Administrative Reforms, Human approaches and design of management control system. It
Resource Development and Manpower Planning moves on with a detailed description of key success
Committee, Rajasthan. variables as control indicators, and explains goals,
RUZBEH J. BODHANWALA, Associate Professor in strategies and organization for adaptive control, divisional
Management, NIIT University, Neemrana, Alwar, Rajasthan. autonomy and responsibility. While describing the
management tools and processes, the book explains in
The book, now in its second edition, continues to provide detail, the strategic planning and programming processes,
a thorough and updated study of the text and cases budgeting and budgetary control, standard costing and
included from the real-life shop floors. The compre- variance analysis, transfer pricing, reward system and
hensive book gives an in-depth analysis of the management control of operations. The text also contains
fundamental concepts, principles and conventions of various aspects of strategic cost management, cost
accounting. It further dwells onto the topics like balance analysis for managerial decision-making and control
sheet analysis, reading of annual report and capital actions. It also explains how auditing can be used by the
structure planning, in detail. management in its various departments and subsidiaries
The theory is flawlessly combined with the practical as a tool of control system. The book concludes with the
elements taken from the top-notch multinational discussion on current issues and their relationship with
companies of the country, to provide the students an management control system.
analytical insight on the current market scenario.
Primarily intended for the postgraduate students of
Primarily intended for the undergraduate and post- management, the book can be equally beneficial for the
graduate students of commerce, this book is equally commerce students, researchers, accounts professionals,
beneficial for the postgraduate students of management. and corporate policy and decision-makers.
NEW TO THIS EDITION KEY FEATURES
Updated cases on Infosys, Wipro, GlaxoSmithkline, Contains glossary of terms to explain the core concepts.
and Nestle Appendices at the back of the book enclosing related
Recent annual reports of Ingersoll-Rand India Limited tables and figures of the topics discussed.
 BUSINESS & MANAGEMENT 41

Illustrative examples in between the sections to help in of Activity-Based Costing System because of the failure
analytical understanding of the subject. of traditional cost systems in modern business
Contents: Preface. Acknowledgements. List of environment.
Abbreviations. Part I: Management Control Systems. Contents: Forword. Preface. Acknowledgements. Basic
Management Control SystemsAn Introduction. Concepts of Management Control System. Strategic
Approaches to Management Control System. Design of Planning, Management Control and Operational Control.
Management Control System. Key Success Variables as Management Control SystemStructure and Process.
Control Indicators. Part II: Environment and Management Adaptive Control SystemDesign, System and Culture.
ControlGoals, Strategies and Organization for Adaptive Organization Structure. Behaviour in Organization.
Control. Divisional Autonomy and Responsibility. Part III: Strategies, Goals and Objectives. Management Control
Management Control Tools and ProcessesStrategic Information. Responsibility Accounting. Control Process
Planning and Programming Process. Budgeting and Responsibility Budgeting and Management by Objectives.
Budgetary Control. Standard Costing System and Variance Key Variables and Financial Goal-Setting. Divisional
Analysis for Control Actions. Transfer Pricing. Reward Operation and Profit Centres. Measurement of Divisional
System. Management Control of Operations. Part IV: Performance and Transfer Pricing. Financial Control and
Strategic Cost ManagementStrategic Cost Management Ratio Analysis. Operational ControlTraditional and
and Continuous Process Improvement. Cost Analysis for Activity-Based Cost System. Discretionary Expense Control
Managerial Decision-Making. Part V: Auditing as a Tool Administration, Research and Development, Marketing
of Management Control SystemAuditing. Audit of and Support Activities. Project Operation and
Management Functions. Part VI: Management Control in Management Control. Mathematical Models for
OrganizationsManagement Control in Multinational Management Control. References. Index.
Companies (MNCs). Management Control in Service Latest Print 2011 / 248 pp. / 17.8 23.5 cm
Organizations. Project Management Control. Manage- ISBN-978-81-203-2844-0 / ` 195.00
ment Control in Non-profit Organization. Part VII: Current
Issues and Management ControlEthics and Manage-
ment Control. Corporate Governance and Management MACIARIELLO & KIRBY
Control. Appendices. Glossary. Bibliography. Index. Management Control Systems: Using
Latest Print 2011 / 304 pp. / 17.8 23.5 cm
ISBN-978-81-203-4220-0 / ` 225.00 / (e-book also available)
Adaptive Systems to Attain Control,
2nd ed.
GHOSH JOSEPH A. MACIARIELLO, Claremont Graduate School,
Claremont and McKenna College.
Management Control Systems CALVIN J. KIRBY, Vice-President, Product Operations, GM
N. GHOSH, visiting faculty at Jankidevi Bajaj Institute Hughes Electronics.
of Management Studies, SNDT Womens University, This text provides a systematic and an in-depth treatment
Mumbai. of the subject of management control systems. It is
This concise but systematic and rigorous text presents an essentially rooted in accounting for management. The
insight into the theory and practice of management main emphasis of the second edition (which has 10 new
chapters added and the remaining nine updated)
control systems in large organizations. It is a fine blend of
throughout the text is on integration of the adaptive
principles of accounting and concepts from behavioural control model.
sciences. The intricate theories of management control
are elaborated with the help of real-life examples and KEY FEATURES
case studies drawn from the Indian business arena, most The adaptive control model is the basic framework
of which are the outcomes of the authors own expe- adopted for the text.
rience of corporate life. A separate chapter on Mathe- 44 cases of precise relevance and high interest.
matical Models for Management Control is intended to
assist the reader in solving difficult managerial problems. Inclusion of an informal control system which has
generated new interest among organisations.
Primarily designed for the postgraduate students of Issues of global coordination and competitiveness.
management and commerce, this book would also be a
valuable source of reference for professionals. Extensive treatment of control by shared values.
Total quality management, activity-based and tar-get
KEY FEATURES costing techniques, just-in-time methods and other
Gives a clear-cut idea of control operations through newer tools for management control covered.
case studies Integrates ethical topics, where appropriate,
Contains a fair mix of the two approaches of throughout the book.
management controlthe management accountants Contents: Preface. Part I: Management Control Systems
approach and the industrial engineers approach and Managerial ControlsIntroduction to Management
Provides a step-by-step explanation of the emergence Control Systems. Designing the Control Process and
 42 PHI Learning CATALOGUE 2014

Managerial Controls. Key Success Variables and spectrum of professionals ranging from strategic
Performance Measures. Part Ii: Mutually Supportive planners, CFOs, CEOs, COOs, financial analysts, bankers,
Systems Model (MSSM) for the Design of Control venture capitalists, to portfolio managers and
SystemsStyle and Culture and the Design of Control entrepreneurs. Finally, the book would be treasured by
Systems. Infrastructure I: Organizing for Adaptive Control. anyone who is interested in Mergers and Acquisitions
Infrastructure II: Autonomy, Responsibility Centers, and an increasingly topical subject.
Performance Measurement. Reward Systems.
WHAT THE REVIEWER SAYS
Communications and Integration. Strategic Planning and
Programming. Capital Budgeting Methods. Operational Undoubtedly, this book on Mergers and Acquisitions by
Planning. Managerial Costing I: Traditional Systems. Dr. Kamal Ghosh Ray is of immense value to all the
Managerial Costing II: Activity-Based Costing. Continuous academicians and students of Business Schools and is of
Improvement Methods. Part III: Special Applications of practical import to all the promoters and CFOs of the
Control Systems. Control of Complex Programs I: Program corporate world who are interested or involved in
Planning. Control of Complex Programs II: Financial mergers and acquisitions.
Planning, Resource Scheduling, Budgeting, and Reporting. K. HARISHCHANDRA PRASAD
Control of Multinational Operations. Control of Nonprofit President, The Federation of Andhra Pradesh
Institutions. Management Control of the Ethical Chambers of Commerce and Industry, Hyderabad
Dimension of Organizations. Index.
Latest Print 2011 / 672 pp. / 17.8 23.5 cm Contents: Foreword. Preface. Acknowledgements. The
ISBN-978-81-203-1229-6 / ` 395.00 Causes of Mergers and Acquisitions. Strategic Approaches
to Mergers and Acquisitions. Corporate Valuation:
Concepts and Principles. Corporate Valuation: Techniques
Mergers and Acquisitions and Structuring Swap Ratio. Valuing the Intangibles:
Brands, Goodwill, Human Resources and Customer
Relationships. Business Valuation Standards in North
RAY America. Business Valuation Standards in India: An
Mergers and Acquisitions: Strategy, Initiative by the Government. Errors and Anomalies in
Valuation and Integration DCF Model of Company Valuation. Valuing Synergy and
Pricing Acquisitions. Valuation Disputes: Court Cases.
KAMAL GHOSH RAY, Director and Professor of Finance Corporate Valuation for Disinvestments and Privatisation.
and Risk Management, Vignana Jyothi Institute of
Valuations of Private Company and Family Business.
Management, Hyderabad.
Methods of Payment for Mergers and Acquisitions.
During the last couple of decades or so, mergers and Leveraged Buyout. Accounting for Mergers and
acquisitions (M & As) have assumed great importance. Acquisitions. Due Diligence: The Purchase Investigation.
Giant corporations and big multinational enterprises Legal Aspects of Mergers and Acquisitions. Integration in
(MNEs) are constantly on the lookout for acquiring big or
Mergers and Acquisitions. Case Studies on Mergers and
small companies to increase their wealth and become
even bigger global giants. It is in this context that a Acquisitions. Glossary. Name Index. Subject Index.
comprehensive book on M & As such as the one Latest Print 2013 / 888 pp. / 17.8 23.5 cm
authored by Professor Kamal Ghosh Ray becomes so ISBN-978-81-203-3975-0 / ` 495.00 / (e-book also available)
significant.
This well-balanced and well-researched text is a WESTON, et al.
harmonious blend of theoretical concepts and practical
aspects on mergers and acquisitions. The book begins Mergers, Restructuring and
with an analysis of the causes of and strategic Corporate Control
approaches to M & As. Then it goes on to give a detailed
discussion on the valuation aspectsvaluing the J. FRED WESTON, University of California, Los Angeles.
enterprise, business, brands, goodwill, HR and customer KWANG S. CHUNG, Chung-Ang University, Seoul.
relationships, valuing synergy, valuing of private sector SUSAN E. HOAG, University of California, Los Angele.
companies and family business besides dealing with Mergers and industrial/corporate restructuring have
business valuation standards in USA and India. Finally, become topics of great importance in the global
the book concludes with a comprehensive coverage of corporate arena. They represent a major force in the
accounting for the legal aspects of and integration in modern financial and economic environment. This book
mergers and acquisitions. The text is profusely illustrated provides a complete, yet concise treatment of the leading
with examples, tables and case studies. topics related to mergers and acquisitions, takeovers,
Intended as a text for PG students of management, this restructuring and corporate control.
book would also be of immense value to students of The text analyses key topics essential to the subject of
chartered accountancy, cost accountancy and company financial economics, such as valuation, cost of capital and
secretaryship. In addition, it would appeal to a broad strategic financial planning. The conceptual framework is
 BUSINESS & MANAGEMENT 43

designed to help readers to comprehend better and keep This second edition has been updated throughout to
the level of treatment accessible by avoiding excessive reflect the latest data, with new material on commercia-
jargon. lization, credit contracts, savings and insurance, gender,
This book is eminently suitable for the academic and impact measurement, and governance. Appendixes and
professional courses where this subject is increasingly problem sets cover technical material.
sought to be introduced. It is also highly useful for top The book is primarily meant for the undergraduate and
business professionals and policy makers. The value of postgraduate students of economics and public policy.
the book lies in its ability to answer natural and practical Researchers practitioners in the field will also find the
questions that arise in the minds of both academics and book useful.
business people.
Anyone interested in the science behind microfinance
Contents: Part I: IntroductionOverview. Theory of the must read this impressive book. It is written with
Firm and Corporate Activity. Part II: Building Value experience in microfinance and a deep understanding of
The Strategic PerspectiveStrategy, Diversification, and economics.
Mergers. Merger Types and Characteristics. Corporate MUHAMMAD YUNUS, Nobel Peace Prize Laureate (2006)
Finance Framework. Part III: ValuationThe Financial
MethodologyPrinciples of Valuation. Increasing the An extraordinary book, inasmuch as it explains not only
Value of the Organization. Part IV: Mergers and the underlying rationale of microfinance but, more
DivestituresTheories of Mergers and Tender Offers. broadly, of finance itself.
Sell-Offs and Divestitures. Empirical Tests of Alternative THOMAS E ASTON, Asia Business Editor, The Economist
Theories. Timing of Merger Activity. Part V: Deal
StructuringTax Planning Options. Methods of Payment It is necessary to use critical economic reasoning to
and Leverage. Part VI: RestructuringJoint Ventures. understand why the [microfinance] movement is such a
ESOPs and MLPs. Going Private and Leveraged Buy-Outs. success. This book is a splendid contribution to that
International Mergers and Restructuring. Part VII: goal, and will be a great help to the students, teachers,
Corporate ControlShare Repurchase and Exchanges. and practitioners in economics and social sciences.
Corporate Control Mechanisms. Takeover Defenses. AMARTYA S EN, Lamont University Professor, Harvard University,
Part VIII: Regulatory Environment and Public Policy Nobel Laureate in Economics (1998)
Regulation of Securities Trading and Takeovers.
Evaluation of Arbitrage and Insider Trading. Antitrust and Contents: Preface to the Second Edition. Preface to the
Pubic Policies. Part IX: Managerial StrategiesCase First Edition. Acknowledgements. Rethinking Banking.
Studies of Restructuring and M&A Activity. Management Why Intervene in Credit Markets? Roots of Microfinance:
Guides for M&A Activity. APPENDICES: AModels of the ROSCAs and Credit Cooperatives. Group Lending. Beyond
Takeover Process. BNumerical Example of Formal Group Lending. Savings and Insurance. Gender.
Models. Glossary. Author Index. Subject Index. Commercialization and Regulation. Measuring Impacts.
Latest Print 2010 / 792 pp. / 17.8 23.5 cm Subsidy and Sustainability. Managing Microfinance. Notes.
ISBN-978-81-203-1011-7 / ` 450.00 References. Abbreviations. Name Index. Subject Index.
Latest Print 2011 / 488 pp. / 15.3 22.9 cm
ISBN-978-81-203-4271-2 / ` 425.00
Microfinance
MIRANDA & FACKLER
ARMENDRIZ & MORDUCH
Applied Computational Economics and
Economics of Microfinance, The, 2nd ed.
BEATRIZ ARMENDRIZ is Lecturer in Economics at
Finance
Harvard University, on leave from University College MARIO J. MIRANDA and PAUL L. FACKLER.
London, where she is Senior Lecturer in Economics. This book presents a variety of computational methods
JONATHAN MORDUCH is Associate Professor of Public used to solve dynamic problems in economics and
Policy and Economics at New York University. finance. It emphasizes practical numerical methods rather
The microfinance revolution has allowed more than 150 than mathematical proofs and focuses on techniques that
million poor around the world to receive small loans apply directly to economic analyses. The examples are
without collateral, build up assets, and buy insurance. drawn from a wide range of subspecialties of economics
This book offers an accessible and engaging analysis of and finance, with particular emphasis on problems in
the global expansion of financial markets in poor agricultural and resource economics, macroeconomics,
communities. It introduces readers to the key ideas and finance. The book also provides an extensive Web-
driving microfinance, integrating theory with empirical site library of computer utilities and demonstration
data and addressing a range of issues, including savings programs.
and insurance, the role of women, impact measurement, The book is divided into two parts. The first part develops
and management incentives. basic numerical methods, including linear and nonlinear
 44 PHI Learning CATALOGUE 2014

equation methods, complementarity methods, finite- The aim of this book is to acquaint the reader with the
dimensional optimization, numerical integration and fundamentals of financial analysis. It uses elementary
differentiation, and function approximation. The second mathematics to analyse both investment and loan
part presents methods for solving dynamic stochastic options. The text also covers the use of spreadsheets
models in economics and finance, including dynamic such as Excel to analyse common financial situations. The
programming, rational expectations, and arbitrage pricing book contains a large number of detailed examples
models in discrete and continuous time. The book uses drawn from the Indian context that explain the concepts
MATLAB to illustrate the algorithms and includes a
step-by-step using tables.
utilities toolbox to help readers develop their own
computational economics applications. The book will be of immense use as a handy reference
What the Reviewers say for all those who want to learn how to analyse financial
situations and products. It should be of equal interest to
This book is an important contribution to the rapidly students, professionals or the interested reader.
growing literature on computational economics and
finance. It provides an extremely well integrated NEW TO THIS EDITION
presentation of dynamic economic models and some of A new chapter on Gold and Commodities.
the most effective numerical methods for solving them. It A completely rewritten chapter on Taxation
reinforces these ideas by providing illustrative solutions
Fundamentals, which also includes a discussion on the
written in MATLAB. This book should enable most people
who do not have extensive prior background in new Direct Taxes Code.
computation to understand the key methods and ideas, Sections on teaser interest rates and tax effects on real
and to begin applying these methods to their own estate investment.
problems. I think it will be an essential part of the toolkit Contents: Preface. Preface to the First Edition. Part 1:
of the applied practitioner in economics or finance.
THE BASICSSimple Interest. Compound Interest.
JOHN RUST, Compound Interest with Excel. Part 2: INVESTMENTS
Professor of Economics, University of Maryland Future Value Calculations. Future Value Calculations with
Excel. Present Value Calculations. Present Value
Contents: Preface. Introduction. Linear Equations and
Computer Basics. Nonlinear Equations and Comple- Calculations with Excel. Investment Avenues I: Fixed
mentarity Problems. Finite-Dimensional Optimization. Income Investments. Investment Avenues II: The Stock
Numerical Integration and Differentiation. Function Market. Investment Avenues III: Mutual Funds and
Approximation. Discrete Time, Discrete State Dynamic Derivatives. Taxation Fundamentals. Part 3: LOANS
Models. Discrete Time, Continuous State Dynamic Equated Principal Loans. Equated Instalment Loans. EMI
Models: Theory and Examples. Discrete Time, Continuous Loans with Excel. Consumer Loans. Part 4: OTHER
State Dynamic Models: Methods. Continuous Time APPLICATIONSReal Estate Calculations. Gold and
Models: Theory and Examples. Continuous Time Models: Commodities. Insurance Fundamentals. Summing Up.
Solution Methods. Appendix A: Mathematical Back- Appendix: Essential Mathematics.
ground. Appendix B: A MATLAB Primer. References. Latest Print 2011 / 236 pp. / 17.8 23.5 cm
Index. ISBN-978-81-203-4312-2 / ` 250.00 / (e-book also available)
Latest Print 2010 / 528 pp. / 17.8 23.5 cm
ISBN-978-81-203-3934-7 / ` 495.00
Public Finance
Personal Finance
KENNEDY
AHUJA Public Finance
Money Matters: The ABCs of Personal M. MARIA JOHN KENNEDY, Associate Professor in
Finance, 2nd ed. Economics, Department of Economics, Arul Anandar
College, Karumathur, Madurai, Tamil Nadu.
GAUTAMA AHUJA, Director, AHC Infotek Private Limited,
New Delhi. A senior member of the IEEE. Public finance is a fascinating, challenging and
evergrowing subject which has the unique distinction of
This thoroughly updated and expanded book, now in its having intimate interaction between theory and practice.
Second Edition, continues to provide readers with the This thorough and comprehensive textbook explains the
information and tools they need to understand financial core concepts of public finance such as taxation, public
situations and products. The book assumes no prior expenditure, budgeting, federal finance and related
knowledge of finance and guides users from the very aspects in a concise and systematic manner.
basics to understanding the financial impact of factors Systematically divided into nine parts, the book
such as floating interest rates and advance EMIs. elaborates the various aspects of fiscal economics in a
 BUSINESS & MANAGEMENT 45

student-friendly manner. As the Indian economy is The text fosters a clear understanding of the principles
committed to the goal of growth with justice, there is an relating to computation of taxable income under each
inherent analysis of growth and welfare consideration in head of income. It covers different types of excise duties,
the treatment of the subject. The chapters are methods of valuation for customs, types of transactions
incorporated with real-life examples giving practical under the Central Sales Tax Act, variants of VAT and
insight into the subject. different methods of computation of VAT and service tax
Well-written and eminently readable, the text is suited to for management and professional services.
the needs of undergraduate students of economics for a A number of solved Illustrations at the end of each
course in Public Finance/Public Economics. Besides, this chapter are provided for easy comprehension of the
book will also be beneficial to the students preparing for subject. These along with chapter-end questions
various competitive examinations. consisting of short answer questions, long answer
KEY FEATURES questions and exercises, enhance its value as a text.
Chapter-end summary reminds students the most This text is intended for the undergraduate students of
important aspects of the chapter. management, commerce and law (BBA, BCom and BL/
Key terms provide a birds eye-view of each chapter for LLB). Students pursuing professional courses such as CA,
quick revision. BCS (Bachelor of Corporate Secretaryship) and the
Review questions and multiple-choice questions at the aspirants of Civil Services Examinations will also find the
end of each chapter are designed to probe a student's text immensely useful.
grasp of concepts discussed in the text. Contents: Preface. Acknowledgements. Income Tax
References are provided for further study and Fundamental Concepts. Residential Status. Exempted
research. Incomes. Income from Salaries. Income from House
Contents: Preface. Part IDefinition and Scope of Public Property. Income from Business or Profession. Capital
Finance. Public Goods and Externalities. Part IIPublic Gains. Income from other Sources. Central Excise Duty.
Revenue. Adam Smiths Canons of Taxation. Theories and Customs Duty. Central Sales Tax. Value Added Tax.
Principles of Taxation. Types of Taxes. Incidence and Service Tax. Index.
Shifting of Taxation. Effects of Taxation. Taxable Capacity. Latest Print 2012 / 256 pp. / 17.8 23.5 cm
Taxes on Income and Wealth. Commodity Taxes. Part III: ISBN-978-81-203-4661-1 / ` 250.00 / (e-book also available)
Public ExpenditurePublic Expenditure. Theories of
Public Expenditure. The Principle of Maximum Social
Advantage. Effects of Public Expenditure. Part IV: Public
DebtPublic Debt. Part V: BudgetingPublic Budget. Venture Capital
Balanced Budget and Multiplier. Supply Side Economics.
Part VI: Fiscal PolicyFiscal Policy. Part VII: Fiscal PANDEY
FederalismFederal Finance. Finance Commissions. Part
VIII: Local FinanceLocal Government Finance. Part IX: Venture Capital: The Indian Experience
Public EnterprisesPublic Enterprises In India. Black I.M. PANDEY, Director, Pearl School of Business, Gurgaon,
Money. Index. Haryana.
Latest Print 2012 / 312 pp. / 17.8 23.5 cm In order to understand the developmental role of venture
ISBN-978-81-203-4539-3 / ` 325.00 / (e-book also available) capital and the process underlying its success, a need has
arisen for a systematic review of the venture capital
experiences in selected developing countries. In this book
Taxation the author presents a detailed case analysis of the
venture capital experience in India, and this is intended
BALACHANDRAN & THOTHADRI to draw lessons and implications for the development
of venture capital in developing countries in general.
Taxation Law and Practice, Vol. I
The text which is based on primary information gathered
V. BALACHANDRAN, Professor, Corporate Secretaryship,
through interviews with a number of managers of venture
School of Management, and former Director of Distance
Education, Alagappa University, Karaikudi, Tamil Nadu. capital companies and published material, examines:
S. THOTHADRI, Assistant Professor, Department of The strategic role of venture capital in the develop-
Corporate Secretaryship, The New College, Chennai. ment of technology, innovative entrepreneurship and
This easy-to-read text covers the entire gamut of direct small enterprises in India.
and indirect taxes. The first eight chapters deal with The development process of venture capital by a
direct taxes and generation of income from different systematic analysis of the practices and policies
sources. The last five chapters focus on different forms of adopted in India.
indirect taxes. This text lucidly explains the acts, rules, The policy initiative necessary for the success of
sections, laws of direct and indirect taxes with a view to venture capital in developing countries based on the
integrating the relevance of these laws with tax planning. Indian experience.
 46 PHI Learning CATALOGUE 2014

Contents: Preface. Strategic Role of Venture Capital. for problem solving, woven with practical examples from
Development of Venture Capital: International real business situation.
Experiences. Venture Capital in India: Context and J. Ronald Fox, Tiampo Professor of Business
Development. Venture Capital Investment Process Administration, Harvard University
and Evaluation. Venture Capital Firms Policies and
Practices in India. Venture Capital Activity Development Kaye provides practical advice that will be useful to any
Process: Experiences of TDICI and Canfina Venture Fund. manager or consultant in managing conflicts in the
Policy Imperatives for Venture Capital Development in workplace. He moves beyond academic theory in
India. Summary and Conclusions. References. Index. providing interesting, concrete recommendations.
Latest Print 2003 / 148 pp. / 16.0 24.1 cm Max H. Bazerman, J. Jay Gerber Distinguished
ISBN-81-203-1126-4 / ` 125.00 Professor of Dispute Resolution and Organizations
Kellogg Graduate School of Management,
Northwestern University
BEHAVIORAL SCIENCES Contents: Acknowledgments. There They Go Again.
Plan A: Look for Shared Goals and Win/Win Solutions.
Conflict Management Plan B: Clarify, Sort, and Value Differences. Plan C: Gain
Commitment to Change. Plan D: Analyze the Recurring
Cycle. Plan E: Unilaterally Demonstrate Change. Now We
KAYE are a Conflict-Resolving System. Summary: The System
Workplace Wars and How to End Them: Applied. Appendix: Active Listening. Index.
Turning Personal Conflicts into Latest Print 2012 / 176 pp. / 15.3 x 22.9 cm
ISBN-978-81-203-4598-3 / ` 250.00
Productive Teamwork
KENNETH KAYE is a developmental psychologist
specializing in conflict resolution. Dr. Kaye, who holds ROUT & OMIKO
bachelors and doctoral degrees from Harvard University,
teaches at Northwestern University and the Family
Corporate Conflict Management:
Institute of Chicago. Concepts and Skills
Every workplace has its disagreements and always will. EIRENE LEELA ROUT, Faculty, Management Studies at
But disruptive conflicts can and should be resolved if the Birla Institute of Technology (BITS), Pilani.
organization and the individuals involved are to move NELSON OMIKO, General Manager, Amber Business
forward. In this immensely helpful guide, business Development Services, Oman.
psychologist Kenneth Kaye shows how to build the kind The classic view on conflict has always been that conflict
of teamwork that recognizes conflict quickly, deals with it in any form is harmful and should be avoided at all cost.
constructively, and parlays it expertly into creativity and However, modern scholars and the corporate world at
growth. large are fast realizing that conflict is not as lethal as
The author provides a consistent systemnot a random considered to be and if maintained within certain
bunch of feel-good quick fixesfor managing conflict parameters, it can actually boost a companys growth.
among people who must work together closely. This text tells exactly how and when a conflict can be
Flowcharts, scenarios, and real-world examples lead the translated into a successful process and when it should
reader through the following progressive steps: be checked before it spells trouble for the company. The
1. Look for shared goals and win/win solutions. book covers cases from all the essential areas of conflict
and analytically discusses every aspect while striking a
2. Clarify, sort, and value differences.
clear balance between theory, concept and application.
3. Gain commitment to change. This book is an attempt to expose readers to varied
4. Analyze the recurring cycle of problems and their perspectives, to challenge their individual positions and
chronic patterns. ideologies, and to inspire, inform and train them in the
5. Try unilateral change, when needed (if both parties field.
wont bend, maybe one will). The volume is designed for the postgraduate students
The author helps begin the rooting-out process, then of management as well as those pursuing similar
demonstrates how to weave each step into an approach professional courses. Besides, professionals and anyone
that becomes a way of life throughout the organization. keen on learning the various aspects of conflict and its
management will find this book immensely useful.
A thoroughly practical, readable book for people
involved in conflicts and for managers overseeing people KEY FEATURES
in conflict situations. Dr. Kaye draws useful lessons from Cartoons and illustrations throughout the text to make
his years of experience working with people in business it an interesting read
conflicts. The book contains a well-conceived framework Focus on both skill development and practical usage
 BUSINESS & MANAGEMENT 47

Chapter summary and review questions at the end of their physical and mental health. Thus, there is a need for
each chapter for better conceptual understanding proper and timely counselling skills for such employees.
Contents: Preface. Acknowledgement. Introduction to The objective of counselling is to ease work pressure and
Conflict Management. Levels of Conflict. Sources of make the work more result oriented and render the work
Conflict. Managing Interpersonal Conflict. Managing environment more congenial, conducive and, above all,
Team and Organizational Conflict. Negotiation. Third enjoyable. This text shows that managers have to be fully
Party Conflict Resolution. Conflict Resolution Process. equipped to handle such situations as employees need
Developing Effective Interpersonal Skills. The Paradox of professional help as well as emotional and mental
Conflict and Creativity. Assessing the Cost of Workplace support. This handy text describes to the readers how
they can acquire counselling skills and apply these skills
Conflict. Dealing with Personality Conflicts and Problem
effectively to practical situations.
Employees. Index.
This reader-friendly text includes Case Studies that help
Latest Print 2007 / 296 pp. / 16.0 24.1 cm
students place theory and skills in context as also
ISBN-978-81-203-3279-9 / ` 325.00 / (e-book also available) personal development exercises to promote self-
awareness and good practice.
STONE The book will enable students to:
How to Resolve Conflicts at Work: Discern when it is appropriate to use counselling skills.
A Take-Charge Assistant Book Define and identify counselling skills.
Recognize the personal dilemmas managers may face
FLORENCE M. STONE. when called upon to counsel colleagues.
This book provides practical, down-to-earth advice on Know when it is appropriate to refer staff to
conflict resolution which otherwise may lead to poor professional organizations.
decisions, confusion, hostility or a lot of other workplace
Intended primarily as a text for students of management
ills. With this guide learn how to
and organizational psychology, the book would also be an
Distinguish personality conflicts from operational invaluable aid to practising managers and even
problems supervisors.
Know when it is alright to be angry Contents: Preface. Acknowledgements. Introduction to
Understand why giving in is seldom the right thing Counselling. Approaches to Counselling. Goals of Counsel-
to do ling. The Process of Counselling. Counselling Procedures.
Handle whiners, know-it-all, manipulators and other Counselling Skills. Role Conflicts in Counselling. Changing
pain-in-the-neck types Behaviours Through Counselling. Organizational
Build strong, productive relationships with supervisors Application of Counselling Skills. Dealing with Problem
and co-workers Subordinates. Performance Management. Alcoholism and
Other Substance Abuse. Ethics in Counselling. Exercises,
Contents: Preface: Whats In It for Me? Section I: Cases and Role Plays. References. Index.
OverviewHow Do You Handle Conflict? Keeping
Emotions Under Control. Pro-Active Solutions. Section II: Latest Print 2011 / 256 pp. / 16.0 24.1 cm
ISBN-978-81-203-3084-9 / ` 225.00 / (e-book also available)
Getting to the Heart of a ProblemCommunication
Gaffes. Personality Conflicts. Getting to the Problem.
Section III: Building Better RelationshipsBoss/Office
Professional Relationships. Dealing with Co-Workers.
General
Good Customer Relationships. Defusing Team Conflicts.
Epilogue. Index. McGRATH
Latest Print 2009 / 160 pp. / 15.3 22.9 cm Basic Managerial Skills for All, 9th ed.
ISBN-978-81-203-3743-5 / ` 225.00 E.H. McGRATH, S.J., former Director and Professor at
XLRI, Jamshedpur.
Counselling The Ninth Edition of this well-established text, while
retaining the contents and style of the earlier editions,
continues to discuss the basic skills of management and
SINGH leadership. The assumption of the book is that the
Counselling Skills for Managers human person is by nature a manager and has leadership
and managerial skills that can and should be continually
KAVITA SINGH, Reader, Faculty of Management Studies, developed. These basic skills are: reading, writing,
University of Delhi, Delhi. learning, speaking, interviewing, training, deciding,
In the competitive business world today, a lot of pressure problem-solving, managing conflict, and motivation. And
is being exerted on many of the employees of an in this book, Fr. McGrath, with his masterly skills and
organization, and the consequent stress and strain affect wealth of experience, tells how these skills can be fully
 48 PHI Learning CATALOGUE 2014

developed and mastered. Constant use of pointers, tips, students from both HR and IT streams in assimilating the
exercises and questionnaires, supplemented by hand intricacies of implementation of HRIS projects.
drawings, make this book exceptionally reader friendly. HR is one of the most popular ERP product implement-
WHAT THE REVIEWERS SAY ation topics in todays business world. Its implementation
Hundreds of managers, teachers, and HRD personnel and needs a practical discussion using examples from real
world. The examples, the case study and discussions in
others in India and abroad have benefited from this
store-house of practical wisdom, lucidly and creatively the book follow an international approach rather than
discussing only a single country HRIS implementations. A
written. McGrath is a name, fondly remembered by
real-life case study that flows through various chapters of
thousands.
the book brings out challenges in the implementation of
T.A. MATHIAS, Professor, and
HR specific projects.
Former Editor, Management and Labour Studies, XLRI
In todays global economy, HR is changing fast and dives
Extremely good and useful... one of the best in the
into areas such as strategy outsourcing, mergers and
genre... a great service.
acquisitions (M&A). This book covers all these areas and
V. GIRIRAJ, IAS
other topics that are relevant to todays HR world,
Basic Managerial Skills is an excellent handbook for providing more value to the readers. It provides
young managers and management students. illustrations to assist readers in visualizing the topics
Prof. BISWAJEET PATTANAYAK, discussed and in developing a sound understanding of the
Former Professor, IIM Indore integration and data aspects of HRIS systems.
This is a remarkable book on perfectible skills of This book will be useful as a text for a course in HRIS
management and leadership. We have made it wherever prescribed for the MBA (HR) and MBA (IT)
compulsory reading for all students of management at students. The book encourages self-directed study and
IMIS. Fr. McGrath says profound truths on management thought process, based on references provided at the end
which are easy to read and understand. of each chapter, and hence will also be useful to
consultants, HR professionals, and IT professionals
Prof. K.C. PADHY, Director, working with HR departments.
Institute of Management & Information Science,
Bhubaneswar Contents: Preface. Introduction and Concepts. Strategy
and Planning. Applications and Modules. Implementation.
Contents: Preface. Acknowledgements. How to Read. HR Data and Security. Outsourcing and HR Shared
How to Write. How to Learn. How to Speak. How to Services. HR Operations. Appendix: Glossary of Terms.
Listen. How to Become The Real You. How to Run a Index.
Meeting. How to Teach and Train. How to Interview and
How to Face an Interview. How to Manage. Leadership. Latest Print 2012 / 260 pp. / 16.0 24.1 cm
Change. Decision Making. Motivation. Conflict and ISBN-978-81-203-4529-4 / ` 275.00 / (e-book also available)
Cooperation.
Latest Print 2012 / 840 pp. / 16.0 24.1 cm
ISBN-978-81-203-4314-6 / ` 395.00 / (e-book also available)
Human Resource Management

Human Resource BEACH

Information System Human Element, The: Understanding and
Managing Employee Behavior
BADGI LEE ROY BEACH, McClelland Professor Emeritus at the
Eller College of Business, University of Arizona.
Practical Guide to Human Resource Lee Roy Beach, a noted scholar in both cognitive
Information Systems psychology and organizational behavior, has provided a
SATISH M. BADGI currently works for a global practical guide for solving the day-to-day employee
Management and IT consulting company where he problems that keep managers awake at night. Organized
continues to play a global role in HRIT domain. around six principlesor commitmentsthat are the
hallmarks of good employee management, the book fills
Practical Guide to Human Resource Information Systems the gap between the legal and policy issues that are the
(HRIS) is a comprehensive presentation on global HRIS mainstay of human resources and supervision courses
implementations and the associated challenges faced in and the practical needs of managers as they attempt to
such global projects. It begins with the basic HR and IT cope with the human side of their jobs.
concepts and guides the readers through the complete
life cycle of HRIS applications, spanning from planning to Special features of The Human Element include:
execution. Both HR and IT play an equal role in the An informal, first-person writing style that addresses
development of HRIS applications. This book will help readers as individuals rather than as a mass audience,
 BUSINESS & MANAGEMENT 49

A simple, clear organization around the six funda- theories. This provides students with a comprehensive
mental commitments that good employee managers and practical approach that challenges the field to
make in order to succeed, advance, rather than to simply document past practice.
Numerous boxes that contain step-by-step guidelines Technology, strategy, globalization and social
for performing important tasks, such as how to responsibility themes throughoutprovides students
conduct a meeting, how to write a code of conduct, with a holistic view of the field.
and how to diagnose the cause of performance Completely revised and updatedwith more than 500
problems, new references since the last edition.
Practical examples drawn from the authors extensive
personal experience as well as his careful observations Broader performance management emphasis replaces
of good and bad managers. performance appraisal approachto provide more
accurate and objective assessment.
The Human Element is an ideal companion for courses on In-depth treatment of differential prediction offers
HRM and OB. students specific suggestions to improve the accuracy
Lee Beach does it all. The Human Element book is of the differential-prediction test and suggestions on
marvelously written and it cuts through all the jargon and how to minimize adverse impact.
technicalities of managing people. It is filled with insights International dimensions of applied psychology
about how to manage in the trenches: providing chapter addedemphasizing five main areas;
leadership, shaping the culture, clarifying expectations, identification of potential for international mana-
setting standards, and solving problems. It is a very good gement, selection for international assignments,
read. cross cultural training and development, performance
TERENCE MITCHELL, Carlson Professor of Management management, and repatriation.
and Organization and Professor of Psychology, Contents: Preface. Organizations, Work, and Applied
University of Washington Psychology. The Law and Human Resource Management.
Contents: Preface. Introduction. Leading Employees. People, Decisions, and the Systems Approach. Criteria:
Understanding Expectations. Anticipating Emotions. Concepts, Measurement, and Evaluation. Performance
Setting Standards. Evaluating Problems. Solving Problems. Management. Measuring and Interpreting Individual
Conclusion. Appendix: An Example of a Culture Inventory. Differences. Validation and Use of Individual Differences
Index. About the Author. Measures. Fairness in Employment Decisions. Analyzing
Jobs and Work. Strategic Workforce Planning.
Latest Print 2007 / 208 pp. / 15.3 22.9 cm
Recruitment. Initial Screening. Decision Making for
ISBN-978-81-203-3313-0 / ` 195.00 Selection. Managerial Selection. Training and
Development: Considerations in Design. Training and
Development: Implementation and the Measurement
CASCIO & AGUINIS of Outcomes. International Dimensions of Applied
Applied Psychology in Human Resource Psychology. Ethical Issues in Human Resource
Management. AppendicesA: Scientific and Legal
Management, 6th ed. Guidelines on Employee Selection ProceduresChecklists
WAYNE F. CASCIO and HERMAN AGUINIS, The Business for Compliance. B: An Overview of Correlation and Linear
School, University of Colorado at Denver. Regression. C: Decision Trees for Statistical Methods.
This popular international interdisciplinary-oriented, References. Subject Index. Name Index.
research-based textbook on personnel psychology has Latest Print 2009 / 608 pp. / 17.8 23.5 cm
been used for 25 years now. The text material is ISBN-978-81-203-3371-0 / ` 425.00 / (e-book also available)
presented elegantly in theoretical, statistical for
psychometric framework. The book reflects the state-of- CHITALE, et al.
the-art developments in personnel psychology and the
dramatic changes that has recently characterized the Organizational Behaviour:
field, and outlines a forward-looking, progressive model Text and Cases
towards which HR specialist should aim.
AVINASH K. CHITALE, Academic Advisor, and former
KEY FEATURES Director, Govindram Seksaria Institute of Management
Interdisciplinary-oriented, research based approach and Research, Indore.
provides balanced coverage of the conventional RAJENDRA PRASAD MOHANTY, Vice Chancellor, Shiksha
scientific procedures with fundamentals of psycho- O Anusandhan University, Bhubaneswar, Odisha.
logical theory. NISHITH RAJARAM DUBEY, Professor at National Institute
Personnel psychology approachseeks to make of Technical Teachers Training & Research Institute,
organizations more effective and satisfying places Bhopal.
to work. For creating a balance in the organizational environment,
Forward-looking, progressive presentationintegrated harmonization amongst the employees and the employer
with statistical, psychometric and psychological is a prerequisite. The factors that help determining an
 50 PHI Learning CATALOGUE 2014

organizational balance are the sociology of an GMEZ-MEJA, et al.

environment, psychology of the people working there,
channel of communication, and sound and rationalized Managing Human Resources, 7th ed.
management. This book underlines the fundamental LUIS R. GMEZ-MEJA, Texas A&M University.
concepts of Organizational Behaviour, and its application DAVID B. BALKIN, University of Colorado, Boulder.
in the Indian organizational scenario. ROBERT L. CARDY, University of San Antonio.
The book comprises 29 chaptersthe concluding chapter This well-established book prepares all future managers
devoted to cases from various Indian industry verticals. with a business understanding of human resource
Chapters 13 deal with basics of organizational management skills. The non-functional HR approach used
behaviour, its history and the challenges. Chapters 410 in this text also makes human resources relevant to
are devoted to various aspects of individual behaviour, anyone who has to deal with HR issues. As in the
e.g., perception, personality, learning theories, attitude previous edition, this edition also contains a concise
and motivation theory. Chapters 11 to 16 dwell onto dictionary of HR terms.
the topic of group behaviour like team dynamics,
transactional analysis, leadership, emotional and spiritual NEW TO THIS EDITION
intelligence and management of conflicts. Chapters 17 to 600 new references
28 are largely focused on various aspects of organization, New and revised introductory vignettes
such as its structure, its HR policies, International Two-thirds of the end-of-chapter cases are new
Organizational Behaviour and Corporate Governance Wider coverage of HR issues for small businesses
and its role in determining the ethical norms for an New coverage of the effect of recent global economic
organization. upheaval
This book is designed for the postgraduate students of Contents: Preface. Acknowledgments. About the Authors.
Management and Commerce. Besides, it can be beneficial Part I: IntroductionMeeting Present and Emerging
for the managers and executives, to help them tackle Strategic Human Resource Challenges. Part II: The
Human Resource and organization-related problems. Contexts of Human Resource ManagementManaging
Work Flows and Conducting Job Analysis. Understanding
KEY FEATURES
Equal Opportunity andthe Legal Environment. Managing
Every chapter is concluded with a real-life case study Diversity. Part III: StaffingRecruiting and Selecting
Appendices added to most of the chapters are Employees. Managing Employee Separations, Downsizing,
interpretation-based Questionnaire to analyze and Outplacement. Part IV: Employee Development
behavioural traits of employees and employers Appraising and Managing Performance. Training the
Review questions and case study questions to judge Workforce. Developing Careers. Part V: Compensation
students comprehension of the subject Managing Compensation. Rewarding Performance.
Contents: Preface. Organizational BehaviourA Curtain Designing and Administering Benefits. Part VI:
Raiser. The Emerging Challenges and Opportunities to GovernanceDeveloping Employee Relations. Respecting
Organizational Behaviour. History and Evolution of Employee Rights and Managing Discipline. Working with
Organizational Behaviour. Fundamentals of Individual Organized Labor. Managing Workplace Safety and Health.
Behaviour. Personality. Attitudes and Job Satisfaction. International HRM Challenge. AppendixConcise
Learning and Learning Theories. Perception. Motivation Dictionary of HR Terminology. Company, Name, and
and Work Performance. Practical Motivation Approaches. Product Index. Subject Index.
Group and Team Dynamics. Transactional Analysis and Latest Print 2012 / 668 pages / 21.6 27.8 cm
Organizational Behaviour. Leadership. Emotional and
ISBN-978-81-203-4503-4 / ` 595.00
Spiritual Intelligence. Authority, Power and Politics.
Management of Conflict. Organizational Structures.
Organizational Culture and Creative Change. Dynamics of KANDULA
Change. Organizational Development. The Dynamics and
Management of Stress. Organizational Communications. Competency-based Human Resource
Human Resource Policies and Procedures. Organizational Management
Effectiveness. Organizations of the Future. International SRINIVAS R. KANDULA, Executive Vice President and
Organizational Behaviour. Corporate Governance and Global Head-HR, iGATE Corporation, Bangalore.
Social Responsibility. Organizational Behaviour and
Knowledge Management. Case Studies from Corporate Competency-based HRM is a methodology adopted by
World. Index. various organizations to assess the current capacity of
their resources based on competencies against the
Latest Print 2013 / 644 pp. / 17.8 23.5 cm capacity needed to achieve the vision, mission and
ISBN-978-81-203-4696-3 / ` 450.00 / (e-book also available) business goals of the organization. This book compre-
hensively dwells on all the aspects of competency-based
Human Resource Management, and its relevance in
various industry verticals.
The book has been organized into five chapterseach
 BUSINESS & MANAGEMENT 51

focusing on the tools and techniques to judge core Management. Career and Competence Management.
competencies. Beginning with the fundamental theories Management Development and Training Management.
and definitions of competency, the book goes on Performance Management. Leadership Development.
explaining the mapping methods like Repertory Grid, Team Management. Employee Communication, Involve-
DACUM, competency card sort activity and so on. ment and Empowerment Management. Intelligence and
The book further presents the analytical tools that Motivational Management. Creativity and Decision
help to build competency models which further help in Making Management. Self Management. Selective
establishing reliability. Benchmarking competency Classics in OB/OD. Organizational Learning and Know-
models and assessment tools are also dealt with in ledge Management. Organizational Management. Culture
detail. The concluding chapter elaborates competency Management. Change Management. Audits, Assessments,
applications to Human Resource Management in the Measurements and Evaluations. References. Author
functional areas of recruitment training and develop- Index. Subject Index.
ment. The book is interspersed with the Case Studies to Latest Print 2012 / 396 pp. / 17.8 23.5 cm
add practical insight to the subject. ISBN-978-81-203-2427-5 / ` 350.00 / (e-book also available)
The book serves both as a textbook for management
students and as a reference book for working HR KANDULA
professionals.
Strategic Human Resource Development
Contents: Preface. Competency-Based Human Resource
Management: An Overview. Competency Mapping. SRINIVAS R. KANDULA, Director, Human Resource, Sasken
Competency Modelling. Competency Assessment. Communication Technologies Limited, Bangalore.
Competency-based HRM Applications. Suggested With the onset of globalisation, liberalisation and
Readings. Index. technological market changes, organisations are making
Latest Print 2013 / 328 pp. / 13.9 21.6 cm
many strategic responses by redefining their portfolios,
ISBN-978-81-203-4705-2 / ` 350.00 / (e-book also available)
processes, systems and structures. At operational level,
these responses are: (i) Portfolio related responses, (ii)
process related strategic responses, and (iii) structure
KANDULA related responses.
Human Resource Management in This well-organised and compact text gives a thorough
Practice with 300 Models, Techniques analysis of the significance of the HRD system in planning
and implementation of strategic responses by focussing
and Tools on the alignment between strategic responses of
SRINIVAS R. KANDULA, Director, Human Resource, Sasken organisations and human resource development. The
Communication Technologies Limited, Bangalore. entire theme is presented with the help of exhaustive
literature review and is based on empirical study
This compact, easy-to-read book aims at presenting the conducted in several organisations. The book is unique as
basic principles, practices, and advancements made in it provides overview of 26 strategic responses and the
human resource management. It shows the enduring role of HRD in them.
values of those principles, as well as the significance of
the models, techniques and tools evolvedwhich may The book is profusely illustrated and contains 140 tables,
rightly be called classics as these have been propounded and a fairly large number of figures and boxes, which will
by HRM proponents, time tested, and proved permanent. enable the readers to grasp the subject with ease. The
comprehensive References will be of great help in delving
The book covers three major subjects of management deeper into the topics discussed.
Human Resource Management (HRM)/Human Resource
Though designed primarily as a textbook for post-
Development (HRD), Organizational Behaviour (OB), and
Organizational Development (OD)under 18 different graduate students of management and postgraduate
diploma students in Business/Human Resource
themes.
Management, this indepth and fascinating study on
What distinguishes the text is that it uses 300 models, strategic human resource development will be highly
techniques, and tools that are well established, practised, useful to consultants and practitioners in HRD and all
and proven in the field of HRM. The practical implications those involved in strategic management/corporate
of these techniques are also discussed, enabling the planning.
reader to comprehend the concepts with ease. The book,
Contents: Preface. Changing Environment of
which is a unique blend of theory and practice, would be
Organisations. Strategic Responses of Organisations to
useful to postgraduate students of management, all those
specializing in human resource management, and the Changing Environment. HRD: A Strategic Perspective.
Strategic HRD System Practices and Facilitators.
professionals.
Alignment between Strategic Responses of Organisations
Contents: Preface. Models of Human Resource and SHRD System: Theory and Practice. Strategic
Management. Function and Professional of Human Responses of Organisations and SHRD System in Indias
Resource Management. HRM Planning and Sourcing Most Valuable Companies. Strategic Responses of
 52 PHI Learning CATALOGUE 2014

Organisations and SHRD System: A Trilogy. Strategic Development. Assessment and Development Centres.
Responses of Organisations and SHRD System: Blocks and Part Four: Motivating Human ResourceMotivation at
Solutions. Annexures. References. Index. Work. Participative Management. Empowerment. Part
Latest Print 2011 / 392 pp. / 16.0 24.1 cm Five: Maintenance of Human ResourcesLabour
ISBN-978-81-203-1812-0 / ` 250.00 Relations. Reward System. Quality of Work Life.
Compensation Management. Organization Analysis and
Transformation. Part Six: HR in Knowledge EraKnow-
PATTANAYAK ledge Creation and Management. Virtual Organization
Human Resource Management, and Emerging HR Trend. Learning Organization. Strategic
Human Resource Management. Human Resource in
3rd ed. Information Technology Organizations. Human Resource
BISWAJEET PATTANAYAK, Vice Chancellor, KIITDeemed in Mergers and Acquisitions. International Human
University, and Director and ZCS Consulting Chair Resource Management. Part Seven: Cases of Indian
Professor in HRM, IBAT School of Management of KIIT, OrganizationsBibliography. Index.
Bhubaneswar. Latest Print 2010 / 504 pp. / 17.8 23.5 cm
This text, which has been well received by students of ISBN-978-81-203-2711-5 / ` 325.00 / (e-book also available)
management and appreciated by academics for its
contemporary approach to human resource management, PRASAD
continues to provide incisive insights and indepth analysis
of HRM in its many splendoured aspects. This fully Strategic Human Resource Development:
revised and thoroughly updated Third Edition takes into Concepts and Practices
account the new developments and modern trends in
HRM. Divided into seven parts, the book begins with an KESHO PRASAD, Management consultant, specialized in
introduction to the subject, and then it goes on to give a the areas of human resource and general management.
detailed description of the key functions of HRM In todays corporate world, employee management is
acquisition, development, motivation, and maintenance first and the foremost concern of any organization. An
of human resources. organization can easily churn out the best out of their
Throughout, the book stresses that people are at the employees by improvising the strategic development
centre of an organization and managing people is a vital within the human resource norms. This book compre-
function of the organization, thus enabling HR to play a hensively discusses the strategic management functions
strategic role in attaining the business goals of the that are designed to meet the business objectives
organization. The inclusion of important research findings effectively.
on various global issues and Indian cases reflecting real- This textbook explains the concepts of human resource
life scenarios make the book valuable for the reader. management (HRM) and human resource development
(HRD), and shows how they supplement and complement
Whats New to This Edition each other. The book explicates how sourcing, retention,
Contains a new chapter on Organizational Analysis and development, compensation and performance are driven
Transformation, with a comprehensive coverage of the by the strategic business needs in an organization.
various theories of organizational change and OD
intervention techniques. Divided into four parts, the book explicates strategic
Focusses attention on HRM for Corporate Excellence, developmental aspects of the people (training and
Knowledge Creation and Management, and OD. development) vis--vis organizational behaviour, culture
Gives expanded coverage of, and new thrust on, and leadership as well as primacy of technology in
Labour Relations, with increased emphasis on the training as well as the concepts of human resource
relevant Indian Labour Laws. management and human resource development. The
special feature of this book is a chapter on Competency
Intended primarily for postgraduate students of Mapping, which is a tool to identify accurate skills
management and those specializing in HRM, the for developing competency requirement within the
book would prove equally useful for the practicing employees.
managers and management educators.
This book is intended for the postgraduate students of
Contents: Preface to the Third Edition. Acknow- Human Resource Development (MHRD). However, it will
ledgements. Part One: Introduction to Human Resource be equally useful for the students of Human Resource
ManagementHRMThe Global Indian Scenario. HRM Management as well as the practising managers.
for Corporate Excellence. Part Two: Acquisition of Human
ResourcesHuman Resource Planning. Human Resource KEY FEATURES
Information System. Recruitment and Selection Interspersed with the cases from various national and
Strategies. Part Three: Developing Human Resources international organizations
Socializing, Orienting and Developing Employees. Concept Presents key concepts for practical application of
of HRD. Performance Appraisal System. Potential Human Resource Management techniques in actual
Appraisal and Succession Planning. Career Planning and business organizations
 BUSINESS & MANAGEMENT 53

Review questions to check students' comprehension of management courses. The book is replete with current
the subject examples and cases, enhancing its worth as an ideal text
Contents: Preface. Part A: Strategic HRM and HRD for students of management.
Strategy, Strategic HRD and Strategic HRM. Organizational Contents: List of Exhibits. The Management World in the
Development. Human Resource Planning, Strategy and Twenty-First Century. The Cultural Environment. The
Training. Strategic Selection, Utilization and Retention of Political and Regulatory Environment. The Role of History
Human Resources. Competency Mapping. Strategy and Geography in International Management. Language
Oriented Performance Measurement Systems. Part B: and Religion in International Management. Economic
Training and DevelopmentStrategic Training and Development and the Management of Organizational
Development. Technology Enabled Learning and Training Behavior and Human Resources. Motivation in a Cross-
Systems. Part C: Organizational BehaviourThe Individual National Context. Leadership in a Cross-National Context.
and The Organization. Individual and The Group. Power Cross-National Dimensions of Communication and
and Influence. Organizational Climate and Human Negotiation. Human Resource Choices in a Cross-National
Resource Environment. Organization Structure and Context. Managing the Expatriate Experience. Special
Design. Organizational Culture and Leadership. Strategic Issues in International Human Resources Management.
Motivation. Compensation Management. Part D: Global Index.
HRMGlobal HRM and Challenges. Index. Latest Print 2009 / 300 pp. / 13.9 21.6 cm
Latest Print 2011 / 424 pp. / 17.8 23.5 cm ISBN-978-81-203-2615-6 / ` 250.00
ISBN-978-81-203-4430-3 / ` 350.00 / (e-book also available)

PUNNETT SCHINKEL & SCHINKEL

International Perspectives on Employees Not Doing What You Expect
Organizational Behavior and Human GREG SCHINKEL and IRWIN SCHINKEL.
A step-by-step guide to common challenges in leading
Resource Management people. This book is easy to read and apply. Use it as a
BETTY JANE PUNNETT, Professor of International coaching manual. Move to ever higher levels of
Business, Cave Hill Campus, University of West Indies. performance.
In todays global business environment, as firms operate JIM CLEMMER, Practical leadership speaker,
cross nationally, it is imperative and important for the workshop leader, author of five international best sellers
business manager to realize the different environments including Grow the Distance and The Leaders Digest,
existing in various regions and countries differences in Kitchener, Ontario
culture, behaviour, history and geography, in economics There are days when one wonders why he/she chose to
and demographics and language and religion. This well- be a manager, and questions whether it is worth the
written, engagingly elegant text focusses on managing stress, frustration and aggravation.
businesses that operate across national boundaries. Learn the secrets of dealing with employee problems
Throughout, the running theme is organizational easier and more effectively. Use the tips and ideas given
behaviour (OB) and human resource management (HRM). to get the people to do what you expect and must get
What the text tries to do is to tell the students of done. This book helps you find the answers to the
business management and the practicing managers in 12 most gut-wrenching people problems. It shares
international organizations how to deal with the the stories of managers who struggled, survived and
environments in different countries effectively. Professor succeeded to inspire you.
Punnett suggests to the managers the ways to Discover how leadership can be both rewarding and
understand, adjust to, and manage cross-national enjoyable.
variations. For, different environments prevalent in
various countries have their profound impact on specific Contents: Getting Started. Situations and secrets. A quick
aspects of managementsuch as motivation, leadership, and easy format. Three priceless tools. They Dont Know
communications and negotiations. What You Expect. They Think What Theyre Doing Is
Acceptable. They Think That What Theyre Doing Is Not
In this whole process of delineating the different Important. They Feel Overwhelmed and Confused. They
environments for the manager, the text explores the link Dont Know How To Do It. They Dont Have The
between culture, politics and other environmental factors Resources. They Are Being Prevented By Others. They
and organizational behaviour. Besides, it deals with Arent Suited To The Job. They Think They Have
human resource issues, including gender, race, and Something To Gain and Nothing To Lose. They Are
religions internationally. Finally, the ethical issues Disillusioned and Demotivated. They Have Significant
involved are carefully analyzed. Personal Problems. They Are Deliberately Disruptive,
This book will serve as an ideal supplementary text in OB Destructive, Unethical or Dangerous. How To Change
and HR for MBA, and as a text in international business Negative Situations Into Positive Relationships. Now You
 54 PHI Learning CATALOGUE 2014

Know... Go For It! Index. Acknowledgements. About the Contents: Preface. Preface to the First Edition. History,
Authors. Talk to Us: We Listenand Respond ! Maximize Growth and Classification of Hospitals in India. Health
Your Success. Order Form. Services through Five Year Plans. National Health Policy
Latest Print 2007 / 176 pp. / 15.3 22.9 cm 2002. Hospital Administration. Administrative Steps
ISBN-978-81-203-3381-9 / ` 225.00 Required to be taken in Establishing a New Hospital.
Human Resource Management in HospitalsAn
Overview. Patient Safety. Hospital Information System.
SHARMA & GOYAL Evolution of Human Resource Management and its Role
Hospital Administration and Human in Hospitals. Organizing the Human Resource
Department. Manpower Planning. Recruitment, Selection
Resource Management, 6th ed. and Induction. Training and Management Development.
D.K. SHARMA, Medical Superintendent of All India Wage and Salary Administration. Employees Performance
Institute of Medical Sciences (AIIMS), New Delhi. Appraisal. Working Conditions, Safety, Welfare and
R.C. GOYAL served with distinction as Head, Personnel Employees Health Services. Promotions, Transfers and
Department, Holy Family Hospital, New Delhi, and is now Dismissals/Resignations. Communication. Counselling.
associated with the hospital in ISO9001: 2000, NABH Collective Bargaining in Hospitals. Discipline and
(National Accreditation Board for Hospitals and Health Disciplinary Action. Human Resource Audit. Organization
Care),training, legal matters and in general and medical Development. Management by Objectives. Human
administration. Relations in Hospitals. Importance of Teamwork in
Hospitals. Legal Tips for Hospital Administrators.
As in the previous editions, this substantially revised and Appendices. Index.
updated edition continues to discuss in detail the various
Latest Print 2013 / 616 pp. / 17.8 23.5 cm
methods of organizing a hospitals Human Resource
Department. It also shows how the use of scientific ISBN-978-81-203-4847-9 / ` 425.00
techniques can improve the services of the hospital and
ultimately benefit the patients as well as the hospital
itself. The Fifth Edition brings in new concepts and new SISTARE, SHIPLETT & BUSS (Eds.)
ideas and takes into account the contemporary Innovations in Human Resource
challenges of hospitals in the human resource
management area. Management: Getting the Publics Work
What is New to This Edition Done in the 21st Century
One entire new section on Twelfth Five Year Plan Edited by HANNAH S. SISTARE, MYRA HOWZE SHIPLETT
(20122017). and TERRY F. BUSS.
Two New ChaptersChapter 6 on Patient Safety and This volume brings together the latest thinking on human
Chapter 7 on Hospital Information System. resource management in the public service, presented by
New Supreme Court Judgements on Consumer distinguished thought leaders in the field. While it focuses
Protection replacing the older judgements primarily on central government policies and practices,
Intended primarily as a text for students pursuing Master the principles, conclusions and recommendations
of Hospital Administration (MHA), postgraduate diploma reported here translate into state and local government,
courses in Hospital Administration or Health Care and to the private sector as well.
Services, and undergraduate and postgraduate courses The key themes covered in the book are
in nursing (B.Sc./M.Sc. Nursing), the book would be Treating public sector workers as human capital rather
equally useful for all those engaged in hospital adminis- than labor.
tration, nursing administration, and human resource Requiring performance and accountability in getting
management. the publics work done.
What the Reviewers Say Understanding the evolution of public management as
1. This book vividly covers the principles and objectives of a disciplinethe New Public Management and the
management including the financial administration of a New Governance, especially in the context of public
hospital. It is essential ... for the hospital adminis- leadership.
trators and students of hospital management. Contents: Foreword. Preface and Acknowledgments. An
SWARAJ HALDER, Hony. Editor, Overview. Part 1: The Challenge AheadHuman Capital:
Journal of Indian Medical Association, Kolkata Federal Workforce Challenges in the Twenty-first Century.
Part 2: Understanding the Twenty-First Century
2. Overall, the book is educative, relevant and is very well Multisector WorkforceChallenges and Effective
written. It would serve as a reference book for all Practices in Managing the Multisector Workforce.
hospital administrators. Multisector Workforce Lessons Learned: The National
PROFESSOR VEENA CHOUDHARY, Director, G.B. Pant Hospital, Aeronautics and Space Administration. Getting the Best
New Delhi (Expert from Book Review in JIMSA, from Most Efficient Organizations. Building Surge
JanuaryMarch 2010) Capacity in the Disaster Workforce: Improving SBAs
 BUSINESS & MANAGEMENT 55

Response to Mega-Disasters in the Future. Part 3: management students specializing in HR, as well as
Transforming Organizational CultureThe U.S. practising HR professionals.
Government Accountability Office: A Case Study in Contents: Foreword. Preface. Employee Selection: How
Human Capital Reform. Strategic Human Capital Do I Find, Attract, and Select the Best? HR Policies:
Management in Federal Government: Principles, Why Do We Need Them and What Should They Look
Strategies, and the Case of NASA. Organizational Like? Performance Management: How Do I Evaluate
Transformation: Strategic Succession Management and Performance and Conduct Meaningful Performance
Leadership Development. Four New Models of Reviews? Training and Development: How Do Successful
Networked Leadership Development. Part 4: Innovation Companies Improve and Enhance Workforce Skills?
in ActionA New Look at Paybanding and Pay for Employee Relations and Retention: How Do I Keep Good
Performance: The Views of Those Participating in Federal Employees and Maintain Working Relationships at All
Demonstration Projects. Employee Retention and Levels? Compensation: How Should Employees Be Paid?
Engagement. Building Relationships to Fix the Federal Benefits: What Makes a Benefits Package Competitive?
Talent Pipeline: An Innovative Approach in Chicago Regulatory Issues: What Are the Major Employment Laws
Provides a Model for Recruitment Success. Competencies and How Do I Comply with Them? When Bad Things
for Success in International Leadership in Challenging Happen to Good Employers: How Do I Handle Volatile
Times. An Agency-Level Look at Alternative Working Workplace Issues? Termination and Discharge: How Do
Arrangements in Federal Government. Strategic I Fire an Employee Legally and Humanely? Resource
Workforce Management: Innovation and Improvement at Guide. Tools and Templates. Index.
DTRA. Part 5: Managing the Management of PeopleA
Latest Print 2010 / 256 pp. (Hard Cover)
Certified Assessment of Human Resources Systems: An
Innovative Pathway to Assurance. Using Data-Driven 15.3 22.9 cm / ISBN-978-81-203-3125-9 / ` 325.00
Human Capital Decisions to Improve Basic Personnel
Functions. Succeeding as a Strategic HR Partner: A VANCE & PAIK
Practical Approach. Part 6: Legislating ReformLegislating
Innovation in Human Capital Management: Lessons from Managing a Global Workforce:
the Department of Homeland Security. The Human Challenges and Opportunities in
Capital Crisis in the Federal Government: A Modest
Proposal. Part 7: Concluding ThoughtsThe Path of International Human Resource
Reform: Challenges and Opportunities. About the Editors Management, 2nd ed.
and Contributors. Index. CHARLES M. VANCE & YONGSUN PAIK, both of Loyola
Latest Print 2009 / 352 pp. / 15.3 22.9 cm Marymount University, Los Angeles.
ISBN-978-81-203-3892-0 / ` 295.00 This new edition of Managing a Global Workforce
provides balanced and contemporary coverage of human
SMITH & MAZIN resource management in the international marketplace.
Directed at future general managers and international
HR Answer Book, The: An Indispensable executives rather than HR specialists, it is designed to
Guide for Managers and Human help students as well as professionals recognize the
critical human resource issues underlying the cultural and
Resources Professionals economic challenges they face.
SHAWN SMITH, an attorney, is a former corporate The books approach is global in nature, and does not
executive and the founder of Next Level Consulting. focus solely on the experience of expatriates. The book
REBECCA MAZIN is cofounder of Recruit Right, an HR recognizes contemporary trends in the global business
consulting firm. arena, including the growing use of contingent workers,
From making a job offer to conducting exit interviews, HR strategic alliances, and offshore outsourcing arrange-
managers are continuously navigating the tricky and ever- ments, and the need to have an active influence on
changing terrain of people management. This book, (if not managing directly) the workforce in these new
written in an engaging question and answer format, organizational relationships.
addresses over 200 such areas of concern and offers a The book serves as a text for courses in international
crash course on key areas in human resources human resource management and is also a useful refe-
management. rence for managers and human resource practitioners.
Explained in plain and simple English, the book covers the Key changes in the second edition include
fundamentals that an HR manager should absolutely
new insights and findings from current scholarly
know and provides dependable and useful answers to
research publications;
real HR situations. The topics covered include employee
new end-of-chapter short cases that stimulate class
selection, policies, performance management, employee
discussions pertinent to chapter topics;
relations and retention, compensation, termination,
new topics, ideas, and illustrations featuring current
e-mail monitoring and workplace violence.
issues and challenges, such as the global economic
This book should be of immense help to postgraduate crisis;
 56 PHI Learning CATALOGUE 2014

updated Internet resource references for each chapter needed to get the most from the performance-appraisal
providing enriching, current student learning process. This helpful guide provides straightforward,
applications. useful information that shows the best ways to:
The complexity of international human resource manage- review an employees past performance
ment is daunting. Challenges inherent in managing a prepare for the face-to-face meeting
global workforce undermine effective strategy implement- assess how successful the employee has been at
ation for far too many MNCs. Vance and Paik provide meeting goals
tools, frameworks and perspectives to guide and set new objectives
demystify the analysis, understanding, and practice of help develop career plans
international human resource management. This text-
evaluate performers at every level
book is destined to become a classic.
understand the importance of coaching and counseling
MARY B. TEAGARDEN, Editor, Thunderbird International throughout the year
Business Review, Thunderbird School of write up the appraisal and use ratings
Global Management follow up effectively
The business world is big and complicated and students The book is filled with ready-to-use tools including
want more realism learning about it. This book delivers sample dialogues, phrases, and documentsas well as
just that. It is difficult to imagine a more practical text, plenty of useful tips.
yet Managing a Global Workforce is very accessible and
based on solid, up-to-date scientific evidence. Contents: Preface. Part I: Performance Appraisal: What
Its All AboutPerformance Appraisals: An Overview.
JAN SELMER, Aarhus School of Business, Managers as Coaches. Managers as Counselors. Part II:
Aarhus University Getting ReadyThe Golden Rules of Performance
This textbook recognizes the entire global workforce that Appraisals. Gathering Information. Preparing to Conduct
international firms and leaders manage in todays Appraisals on Former Coworkers. Part III: The Power of
increasingly complex and volatile world. It provides an in- the PenForms and Ratings. Writing Guidelines. Part IV:
depth understanding of the ways these firms can The Face-to-Face MeetingHow to Begin. What to
successfully integrate and draw on the talent available Discuss. How to Listen Actively. How to Act: The
across the globe, and is an extremely valuable contribu- Importance of Body Language. Part V: What to Look Out
tion to students and practitioners of global management. forHow to Handle Challenging Performance-Appraisal
SULLY TAYLOR, Director of International Programs, School Situations. How to Avoid Typical Performance-Appraisal
of Business Administration, Portland State University Pitfalls. Part VI: Evaluating Various Types of Employees
How to Conduct Appraisals on Different-Performance-
Contents: Preface. Introduction and Overview. Cultural Level Employees. Performance Appraisals for Employees
Foundations of International Human Resource Who Telecommute. Appendix A: List of Performance-
Management. Changes and Challenges in the Global Appraisal Tips. Appendix B: Key Federal Legislation. Index.
Labor Market. The Key Role of International HRM in
Latest Print 2011 / 176 pp. / 15.3 22.9 cm
Successful MNC Strategy. Global Human Resource
ISBN-978-81-203-4266-8 / ` 250.00
Planning. Global Staffing. Global Workforce Training and
Development. Managing International Assignments.
Global Workforce Performance Management. GOEL
Compensation for a Global Workforce. Global Employee
Relations. Name Index. Subject Index. Performance Appraisal and
Latest Print 2013 / 432 pp. / 17.8 23.5 cm Compensation Management: A Modern
ISBN-978-81-203-4794-6 / ` 450.00 Approach, 2nd ed.
DEWAKAR GOEL, Visiting Faculty with IIT Delhi; XLRI,
Human Resource Management: Jamshedpur; IISWBM, Kolkata; Anna University, Chennai;
Madras University; and Narsee Monjee Institute of
Performance Appraisal Management Studies, Mumbai. He has wide experience
of teaching management students in various institutes.
He is currently Human Performance Technologist,
ARTHUR International Air Transport Association (IATA), Geneva,
First-time Managers Guide to Switzerland and a Human Resource Consultant of
International Civil Aviation Organization (ICAO), Montreal,
Performance Appraisals, The Canada.
DIANE ARTHUR, President of Arthur Associates This well-written volume, now in its Second Edition,
Management Consultants, Ltd., a Human Resources continues to offer, in a clear and easy-to-read style, a
Development Firm. comprehensive coverage of the various aspects of
The First-Time Managers Guide to Performance performance appraisal and compensation management.
Appraisals provides the skills, confidence, and guidance Written by a practicing manager who has also lectured
 BUSINESS & MANAGEMENT 57

extensively in premier management institutes, the text Human Resource Management:

focuses on real core issues which are the tools for
appraising the performance of an individual. Performance Management
In this edition, seven new chapters on key performance
areas, the bell curve approach, competency mapping,
new trends in training and development, recession, BROWN
correlating compensation with performance and writs are Keeping Score: Using the Right Metrics
included to cover the latest developments in the field.
to Drive World-Class Performance
This book is intended as a text both for students of
management and commerce. It will also serve as a useful MARK GRAHAM BROWN.
tool for managers, executives and HR practitioners who Every quality-conscious organization needs to measure
are confronted with many performance management critical data, but many businesses waste time tracking
issues in their work scenario. and reviewing non-essentials. This innovative book shows
how to concentrate on the few key measures that
What the Reviewers Say indicate a firms true performance. It focuses on the
Professor Goel has done it again! He has taken the areas considered vital in the Baldrige Quality Award
complicated world of Performance Appraisal and put it criteria, the premiere model for evaluating the overall
into a highly readable and informative volume. He backs quality of an organization.
up his theories with well researched data and examples This practical, compact text will help readers learn to
that will make this book a must have for any managers select and use the right metrics for measuring financial,
library. operational and quality efforts, as well as formulate long-
Prof. MIKI LANE, Adjunct Professor, McGill University, term measures such as customer and employee
Montreal, Canada, Former Director (EML), satisfaction, supplier performance, product/service
University of California, Los Angeles (UCLA). quality, and environmental compliance.
Dewakars book is a timely addition to the growing This book will guide the readers:
literature on Performance Management. I have enjoyed evaluate their current approaches to measurement,
reading his book and recommended it to all. select the right metrics,
Prof. VINAYSHIL GAUTAM, Founder-Director, IIM (K), and collect and report data more efficiently and usefully,
Professor & Head, Dept. of Management Studies, and
IIT Delhi. use the information to promote teamwork and
strategy.
Professor Dewakar Goels work on Performance appraisal
is worthy of the highest acclaim. In 20 years as a The book, illustrated with several tables and specific
Management Trainer, I have not seen a better reference measuring systems of performance, should prove to be a
that provides such a refreshing alternative perspective to boom for students of management and practising
the many Western centric volumes and assists readers to managers.
grasp the often elusive cultural aspects of modern day Contents: Acknowledgments. Introduction. Part I:
management with the region. Evaluating your Measurement SystemMeasurement:
TERENCE F. ALTON, Management and Training The Key to World-Class Performance. Problems with
Consultant, ICAO, Bangkok. Most Measurement Systems. Evaluating Your Existing
Contents: Foreword. Preface. Preface to the First Edition. Measurement System. Part II: Selecting the Right
MetricesKeeping Score in World-Class Organizations.
Acknowledgements. Understanding Human as Resource.
Performance AppraisalAn Overview. Modern Methods Measuring Financial Performance. Measuring Customer
Satisfaction and Value. Measuring Product/Service
of Appraising Performance. Appraisal Based on Key
Quality. Measuring Processes and Operational
Performance Areas. Exploring Bell Curve Approach in
Performance. Measuring Supplier Performance.
Appraisal. Competency Mapping to Enhance
Measuring Employee Satisfaction. Part III: Redesigning
Performance. Communication SkillsAn Art to Learn.
MotivationAn Effective Tool. LeadershipAn Essential Your Measurement SystemHow to Design Your Own
Measurement System. Linking Measures to Strategy
Quality. Job Relates to Performance. Appraising
and Key Success Factors. Reporting and Analyzing
Performance and Counselling. Emotional BiasA Killer to
Performance Data. Linking Measures, Goals, and Plans.
Appraisal. Conflict Affects the Performance. New Trends
Bibliography. Index.
in Training and Development. RecessionA Myth or
Reality. Compensation as Offshoot of Performance. Latest Print 2006 / 208 pp. / 15.3 22.9 cm
Correlating Compensation with Performance. WritsThe ISBN-81-203-3110-9 / ` 350.00
Last Resort to Seek Justice. Effect of HRM Practices on
MNCs Performance. Index.
Latest Print 2013 / 416 pp. / 16.0 24.1 cm
ISBN-978-81-203-4565-2 / ` 375.00 / (e-book also available)
 58 PHI Learning CATALOGUE 2014

CARDY & LEONARD performance management. Its integrated approach

weaves together the theory and practice of performance
Performance Management: Concepts, management with thought-provoking exercises and
Skills and Exercises, 2nd ed. activities that bring concepts to life in a meaningful way.
ROBERT CARDY, Professor of Management and Chair The authors comprehensive approach will challenge and
of the Department of Management in the College of enlighten audiences from the undergraduate student to
Business at the University of Texas at San Antonio. the experienced manager.
BRAIN LEONARD is an established corporate strategist, JANICE S. MILLER, University of Wisconsin-Milwaukee
trainer, coach, facilitator, and implementation specialist, Contents: Preface. The Performance Management
with more than a decade of experience creating organi- Process: An Overview. Organizational Context.
zational structure and business process improvements in Performance. Diagnosis. Evaluation. Feedback. Dealing
companies of every size in various industries. with Feedback. Improving Performance. Epilogue: Final
This book helps us to become more effective at managing Thoughts. Appendix: Skill Builder Summary. References.
human performance in the organizations. Index. About the Authors.
It provides a balance between concepts and skill-based Latest Print 2012 / 280 pp. / 17.8 23.5 cm
exercises. Conceptual understanding is addressed first in ISBN-978-81-203-4323-8 / ` 275.00
each chapter, followed by a variety of skill builder
exercises that provide a rich resource for the students,
faculty, workshop instructors, and trainers. The end CLEMMER
result is a single volume that gives readers both an
understanding of performance management as well as Pathways to Performance: A Guide to
the ability to manage performance. Transforming Yourself, Your Team, and
NEW IN THE SECOND EDITION Your Organization
Each chapter begins with the opening example that
JIM CLEMMER is president of The Clemmer Group Inc.
describes a real life situation. It portrays the applied
relevance of the concepts discussed in each chapter. Pathways to Performance is a must read for any leader or
Skill Builder exercises at either the basic or advanced aspiring leader. It will inspire and instruct you to be a
level which invites reader to apply and extend the change agent for yourself and others.
concepts of the chapters. KEN BLANCHARD, co-author, The One-Minute Manager
The basic Skill Builders are meant to provide Managers keep searching for the sure-fire change and
opportunities to apply chapter concepts. The advanced improvement path, but following the trendy and popular
Skill Builders are meant to provide additional challenges routes often leads them over a cliff or into dead-end
to students. canyons. Cutting through the buzzwords and theories
This text should be an integral part of any human comes Pathways to Performance: a guide to help you,
resource management or general management your team and your organization blaze your own way to
curriculum and fits well within a senior undergraduate, success.
MBA, or doctoral level course. The practical examples, Pathways to Performance includes
cases, and exercises provide readers with the tools to practical ideas and strategies to inspire transformation
effectively apply performance management concepts efforts
within a wide range of organizational contexts. examples from both personal and professional
KEVIN G. LOVE, Central Michigan University experience
hundreds of how-to points
The authors thoughtfully present a management
research, quotations, humor and simple conceptual
calculus for combining formal processes with
models
organization values and proven coaching techniques to
bridge the gap between strategy, process technology, This easy-to-read, comprehensive book shows you
and employee performance. The book offers a compelling how to improve yourself in step with changes youre
framework for understanding the drivers of performance making to your team or organizationpropelling you and
and practical management tools to diagnose, design, and your organization down the path of truly effective
deliver the system for optimizing human performance. improvement.
Performance Management is a must read for the Contents: Foreword. Acknowledgments. Introduction.
student or the veteran manager who desires to master Changing, Learning, and Improving. Wandering Off the
the skills to be an outstanding, performance leader. Improvement Trail: The Deadly Dozen Failure Factors. The
High-Performance Balance: Managing Things, Leading
RICHARD SIBBERNSEN, Formerly VP of Human Resource
People. Self-Leadership: It All Starts with You. The Big
Management, AT&T
Picture: A Map to Improvement Pathways and Passages.
This book is a valuable resource for students, faculty and Who Are You and What Do You Want? Picturing Your
practitioners interested in the practice of effective Preferred Future. Principles. Purpose. Pinpointing
 BUSINESS & MANAGEMENT 59

Your Customer/Partner Performance Gaps. Tomorrows all organizations intending to enrich the worth of the
Markets and Customers: Exploring, Searching, and human capital as well as deliver profits to all stakeholders
Creating. Innovation and Organizational Learning. as a consistent practice. It is adopted by organizations in
Establishing Goals and Priorities, Getting Organized, and rewarding good performance, developing employees, and
Managing Time. Sketching Your Pathway to Performance. addressing performance concerns.
Infrastructure, Process, and Discipline. Process This comprehensive book, written from practitioners
Management. Teams. Skill Development. Measurement
point of view, presents the theory and practices of
and Feedback. Structure and Systems. Education and
performance management in a systematic manner. The
Communication. Reward and Recognition. Change
book is patterned after motivational structure of human
Champions and Local Initiatives. Review, Assess, Cele-
resource comprising seven strategiesReward, Career,
brate, and Refocus. Change Checkpoints, Improvement
Team, Culture, Measurement, Competency and Leader-
Milestones, and Ringing True to You. Notes. Index.
ship centric performance management, 14 interventions,
Latest Print 2007 / 352 pp. / 15.3 22.9 cm and 140 drivers. It discusses in detail important topics
ISBN-978-81-203-3382-6 / ` 350.00 such as the 360 degree feedback, the balanced scorecard,
six sigma, implementing performance management
model/appraisal system, which are essentials of success-
JULNES & HOLZER (Eds.) ful performance management.
Performance Measurement: Building KEY FEATURES
Theory, Improving Practice Presents in detail the theory of reward, culture, career,
competency, measurement and leadership in the
PATRIA de LANCER JULNES, Utah State University and context of integrated performance management model
MARC HOLZER, Rutgers Universitys Newark Campus. (IPMM).
This book brings together to the readers in one volume Discussion questions, case studies and key words are
the most influential contributions to the theory and added in each chapter for better comprehension.
practice of performance measurement that have been This concise book is primarily intended as a textbook for
published in various journals affiliated with the American postgraduate students of managementwith speciali-
Society for Public Administration. It serves as a handy zation in human resource management, including
reference to the students and practitioners. The coverage organization development, industrial relations and
is broad including methods and techniques for developing training and development. This is also highly useful for
effective performance measurement systems, building professionals in the field as a handbook for driving
performance-based management systems, and sustaining performance management step-by-step.
performance-based budgeting.
Contents: Preface. Introduction. Strategy 1: Reward-
The book includes articles that are considered classics Based Performance Management. Strategy 2: Career-
as they have endured the test of time and their value in Based Performance Management. Strategy 3: Team-Based
the field has been noted by academic awards, frequent Performance Management. Strategy 4: Culture-Based
citations, and in some cases by associations such as Performance Management. Strategy 5: Measurement-
the Government Accounting Standards Board (GASB), Based Performance Management. Strategy 6:
as part of the performance measurement must-read Competency-Based Performance Management. Strategy
list. 7: Leadership-Based Performance Management. Author
Contents: Introduction. Making the Case for Performance Index. Subject Index.
Measurement. Performance Measurement Purposes Latest Print 2012 / 328 pp. / 17.8 23.5 cm
and Techniques. Performanace-Based Budgeting. ISBN-978-81-203-2988-1 / ` 275.00
Performance-Based Management. The Role of Citizens in
Measuring and Promoting Performance. Performance
Measurement Across Government Levels. Implement- KIRKPATRICK
ation. Index.
Latest Print 2008 / 208 pp. / 17.8 23.5 cm Improving Employee Performance
ISBN-978-81-203-3746-6 / ` 250.00 through Appraisal and Coaching,
2nd ed.
KANDULA DONALD L. KIRKPATRICK holds B.A., M.A., and Ph.D.
Performance Management: Strategies, degrees from University of Wisconsin in Madison. He is
the author of seven management inventories and seven
Interventions, Drivers management books.
SRINIVAS R. KANDULA, Director, Human Resource, Sasken The book contains tools needed to implement programs
Communication Technologies Limited, Bangalore. that get maximum results. It also provides clear,
Of all the human resource management functions, instructive examples from variety of industries, plus
performance management is the most critical function for two complete case studies for performance management.
 60 PHI Learning CATALOGUE 2014

The book is helpful for HR professional, a trainer, a and committed to their companies, this book could well
manager and even an executive. make the workplace not only more effective and
It will help to: productive, but also much happier. Students of
management, practising managers, and all those who
Start a new program or tailor your existing one to get assume leadership role in diverse fields should find this
maximum results. book immensely useful.
Understand job segments and set performance
Contents: Acknowledgments. Introduction: Heart Over
standards. Head. Part I: PASSION OVER KNOWLEDGEDefining
Use coaching as an integral, ongoing driver of Passion. The Limitations of Reason. The Misleading
performance. Comfort of Strategic Planning. The Siren Song of the
Streamline the appraisal process. Learning Organization. The Uncontrollable Nature of Fire.
Prepare and conduct more effective appraisal Part II: A PASSIONATE PEOPLEClues to the Presence of
interviews. Passion. The Role of the Soul. Commitment to a Greater
Establish improvement plans. Goal. The Need to Make a Difference. Balanced People
And much more. With Multiple Passions. Part III: THE PASSIONATE
ORGANIZATIONPick and Prepare Passionate People.
Contents: Foreword. Preface. Acknowledgments. A Encase Passion in Vision and Mutual Trust. Building
Conceptual Framework for the Appraisal/Coaching Passion for Stakeholders. Stoke the Fire of Waning
Process. Introduction and Overview. The Basic for Passion. Deal With Negative and Missing Passion. Kill the
Appraisal. The Appraisal and the Interview. The Concept of Management. Know Its Better to Stub Your
Performance Improvement Plan. On-the-Job Coaching. Toe Than to Lose Your Leg. Use Crises and Obstacles to
Five Program Requirements. Leaders Who Coach Create Increase Passion. Spiritual Leadership in Secular Places.
Coaching Cultures. Evaluating a Training Course on Epilogue: The Triumph of the Passionate Organization.
Performance Appraisal and Coaching. Case Study: Carilion Bibliography. Index. Other Reading by James R. Lucas.
Health System. Notes from the Field. Sample Forms. A
Latest Print 2006 / 256 pp. / 15.3 22.9 cm
Final Word. Selected References. Index. About the
Author. ISBN-81-203-3113-3 / ` 375.00

Latest Print 2011 / 272 pp. / 17.8 23.5 cm

ISBN-978-81-203-4269-9 / ` 250.00
SCHINKEL & SCHINKEL
LUCAS Employees Not Doing What You Expect
GREG SCHINKEL and IRWIN SCHINKEL.
Passionate Organization, The: Igniting A step-by-step guide to common challenges in leading
the Fire of Employee Commitment people. This book is easy to read and apply. Use it as a
JAMES R. LUCAS, President, Luman Consultants. coaching manual. Move to ever higher levels of
performance.
This inspiring, timely and pragmatic study shows leaders
and managers how to find and inspire passionate people, JIM CLEMMER, Practical leadership speaker,
with a focus on deeply-held core values, mutual trust, workshop leader, author of five international best sellers
and a common vision. It puts Passion in a whole new including Grow the Distance and The Leaders Digest,
light and explains how focusing on this one feature can Kitchener, Ontario
transform a merely adequate company into a successful There are days when one wonders why he/she chose to
enterprise. be a manager, and questions whether it is worth the
stress, frustration and aggravation.
Filled with real-world examples and straightforward
strategies, the book elaborates on how to bring diverse, Learn the secrets of dealing with employee problems
right, and passionate people together, and weed out the easier and more effectively. Use the tips and ideas given
deadwood from an organization. The aim always is how to get the people to do what you expect and must get
to bring out the best in the employees. done. This book helps you find the answers to the 12
most gut-wrenching people problems. It shares the
Readers will discover in this book: stories of managers who struggled, survived and
Ten clues to whether employees are passionate about succeeded to inspire you.
a company and their role in it. Discover how leadership can be both rewarding and
How to align organizational goals with employees enjoyable.
personal passion.
How to separate strategy from planning, and foresee Contents: Getting Started. Situations and secrets. A quick
any future turbulence. and easy format. Three priceless tools. They Dont Know
What You Expect. They Think What Theyre Doing Is
How to explore and direct passion, instead of striving Acceptable. They Think That What Theyre Doing Is Not
to control or suppress it. Important. They Feel Overwhelmed and Confused. They
By tapping into what makes people excited about work Dont Know How To Do It. They Dont Have The
 BUSINESS & MANAGEMENT 61

Resources. They Are Being Prevented By Others. They D: Job Description Form. E: Employment Application
Arent Suited To The Job. They Think They Have Form. F: Interview Evaluation Form. G: Exempt Reference
Something To Gain and Nothing To Lose. They Are Form. H: Nonexempt Reference Form. Index.
Disillusioned and Demotivated. They Have Significant Latest Print 2011 / 368 pp. (Hard Cover)
Personal Problems. They Are Deliberately Disruptive, 17.8 23.5 cm / ISBN-978-81-203-3131-0 / ` 425.00
Destructive, Unethical or Dangerous. How To Change
Negative Situations Into Positive Relationships. Now You
Know... Go For It! Index. Acknowledgements. About the
Authors. Talk to Us: We Listenand Respond ! Maximize Human Resource Management:
Your Success. Order Form. Training and Development
Latest Print 2007 / 176 pp. / 15.3 22.9 cm
ISBN-978-81-203-3381-9 / ` 225.00
BOLT
Human Resource Management: Coaching for Growth: How to Bring Out
Recruitment and Selection the Best in Your Team and Yourself
PETER BOLT.
ARTHUR How to Bring Out the Best in Your Team and Yourself
This is what this book is all about.
Recruiting, Interviewing, Selecting and
This book covers every aspect of coaching from the
Orienting New Employees, 4th ed. managers point of view; the coaching process itself and
DIANE ARTHUR, President, Arthur Associates the coaching session; the key skills involved; the different
Management Consultants, Ltd. approaches the coach can take; the various types of
A comprehensive guide for HR specialists, non-HR individuals the coach might encounter etc. With case
professionals and seasoned HR practitioners too, this studies and examples of coaching in action, Coaching for
book provides step-by-step guidelines to the four stages Growth will be an essential guide for managers who are
of the employment processrecruitment, interview, looking forward to develop their staff, and themselves, to
selection and orientation. their full potential.
The text describes the merits and demerits of the This key topic is described in a clear, accessible and
traditional and the new cutting edge HR techniques jargon-free language in this book. It demonstrates why in
with the help of a large number of sample questions. todays business environment coaching is so important
Specifically targeted forms and checklists are also given in and so well suited.
the book to keep the hiring process going on smoothly. Peter Bolt was a management consultant, mentor, coach
Also find and business strategist. He founded The Bolt Consultancy
1. job descriptions and powerful HR ads in 1988 and his client list included notable blue-chip
2. competencies required for optimal job performance companies such as Shell UK and Boots Group, as well as
other organisations of all shapes and sizes. He was also
3. set of questions to assess candidates author of The Whole Manager.
4. goals and parameters for HR as well as departmental
interviews A practical, cost effective, new waybetter than training
and mentoring. I recommend Coaching for growth.
5. methods to use pre-employment testing effectively
LOWRY MACLEAN, Chairman,
6. techniques to conduct thorough legal and ethical
Wesleyan Assurance Society. President,
reference checks
Birmingham Chamber of Commerce
7. create useful departmental and organizational
orientation programmes An excellent book on the right subject at the right time ...
a comprehensive inquiry into what coaching is (and is
Contents: Preface. Part I: RecruitingRecruitment not) and the clearest and the most helpful book on the
Challenges. Recruitment Sources. Electronic Recruiting. subject that I have come across.
Part II: InterviewingInterview Preparation. Interviewing
and Legal Considerations. Competency-Based Questions. M.J. HUGHES, Chief Executive, HP Bulmers Ltd.
Additional Types of Questions. Interview Components. Contents: Preface. Why Coaching? Helping Others
Types of Employment Interviews. Part III: Selection to Help Themselves: The Fundamentals of Coaching.
Documenting the Interview. Preemployment Testing. The Coaching Session. What Makes a Good Coach?
Background and Reference Checks. The Selection Process. Coaching Styles. Coaching the Best ... and Coaching the
Part IV: OrientationThe Fundamentals of Employee Rest. Coaching Downwards, Upwards and Sideways in the
Orientation. Beyond the Fundamentals of Employee Organisation. Coaching in Times of Turbulence. The
Orientation. AppendicesA: Job Posting Form. B: Job Mentor-Coach: Creating Effective Leaders. Coaching the
Posting Application Form. C: Work Environment Checklist. Whole Person. Coaching is for (Almost) Everyone. The
 62 PHI Learning CATALOGUE 2014

Ten Commandments of Coaching. Appendix: Coaching in BACON & PUGH

ActionThe Case of the Underachieving Manager.
Latest Print 2007 / 160 pp. / 13.9 21.6 cm
Winning Behavior: What the Smartest,
ISBN-978-81-203-2933-1 / ` 125.00 Most Successful Companies Do
Differently
Organizational Behaviour/ TERRY R. BACON and DAVID G. PUGH.
Organizational Management An engaging, thoughtful, and intelligent look at what
makes the difference between winners and mere
survivors in todays tough markets.
ALLCORN JIM OSBORN, Vice President of Business Development,
Organizational Dynamics and INTEC Engineering
Intervention: Tools for Changing This book gives companies a way to increase business by
the Workplace outbehaving rivals so that customers see a positive
behavioral difference at every customer touchpoint
SETH ALLCORN, Assistant Dean and Chief Financial from product development and branding to bids and
Officer, Texas Tech University Health Sciences Center, proposals, service, and more. This title is packed with
School of Medicine. case histories and examples. It features interviews with
Based on an indepth analysis of psychoanalytic theory, high-profile executives.
this concise, compact and practical text exposes the Based on studies of exemplary organizations such as
readers to a number of insightful perspectives for Disney, Nordstrom, Volvo, Southwest Airlines, Harley-
understanding organizational dynamics and synthesizes Davidson, etc. This book helps you build practices that
them into an integrated approach to organizational are unique to your company and irresistible to customers.
diagnosis and change. Each perspective views the Also learn to differentiate your company on the following
workplace from a different vantage point. But when put four behavioral frontiers:
together, they provide a panoramic view of the true (i) Operational
complexity found in the workplace, and a foundation for
changing organizational dynamics. (ii) Interpersonal
(iii) Exceptional
The book is equally useful for students of organizational
behavior, human resource management, and organi- (iv) Symbolic
zational theory, as well as professional managers. Contents: Preface. Acknowledgments. The Final Frontier.
This is possibly the best book in print on understanding We Will Assimilate You. You Are How You Behave. The
and working effectively with the psychodynamics of Four Ways to Create Behavioral Differentiation. The Gold
everyday organizational life. Standards in Behavioral Differentiation. Random Acts of
MICHAEL A. DIAMOND, Director, Center for the Kindness. Exceptional Values. Living the Promise. The
Study of Organizational Change, Engines That Drive Behavioral Differentiation. Why
University of Missouri-Columbia Southwest Arilines Soars: B2C Behavioral Differentiation.
Searching for Stars: B2B Behavioral Differentiation.
Dr. Allcorn has written a wonderfully fluent, evocative, Creating and Sustaining Behavioral Differentiation. Index.
readable book on the unconscious dynamics of workplace
Latest Print 2008 / 368 pp. (Hard Cover)
experience an often overlooked dimension of what an
15.3 22.9 cm / ISBN-978-81-203-3475-5 / ` 425.00
organization is. It deserves to be widely read and used
as a classroom text.
HOWARD F. STEIN, University of Oklahoma CHITALE, et al.
Health Sciences Center Organizational Behaviour:
Contents: Preface. Acknowledgments. Introduction.
Organizational Resistance to Change. Organizational
Text and Cases
Fragmentation. Goals within the Workplace. Incentives. AVINASH K. CHITALE, Academic Advisor, and former
Leadership Pathology. Cultures of Organizational Director, Govindram Seksaria Institute of Management
Violence. The Human Psyche in the Workplace. Selecting and Research, Indore.
In and Out: Creating Organizational Homogeneity. The RAJENDRA PRASAD MOHANTY, Vice Chancellor, Shiksha
Surface of Organizational Experience. Mysticism in the O Anusandhan University, Bhubaneswar, Odisha.
Workplace. Uncommon Commonality. The Narrative of NISHITH RAJARAM DUBEY, Professor at National Institute
Workplace Histories. Organizational Diagnosis and of Technical Teachers Training & Research Institute,
Intervention. The Final Analysis: The Compound Eyes Bhopal.
World View. References. Index. For creating a balance in the organizational environment,
Latest Print 2009 / 256 pp. / 15.3 22.9 cm harmonization amongst the employees and the employer
ISBN-978-81-203-2905-8 / ` 250.00 is a prerequisite. The factors that help determining an
 BUSINESS & MANAGEMENT 63

organizational balance are the sociology of an DRAFKE

environment, psychology of the people working there,
channel of communication, and sound and rationalized Human Side of Organizations, The
management. This book underlines the fundamental 10th ed.
concepts of Organizational Behaviour, and its application
in the Indian organizational scenario. MICHAEL DRAFKE, Professor and Coordinator of Business/
Marketing/Management, College of DuPage.
The book comprises 29 chaptersthe concluding chapter
devoted to cases from various Indian industry verticals. Business and organizational leaders repeatedly stress the
need for increased worker education and preparedness
Chapters 13 deal with basics of organizational
behaviour, its history and the challenges. Chapters 410 in communication, interpersonal skills, teamwork,
leadership, ethics and the ability to work well with
are devoted to various aspects of individual behaviour,
others. In other words, people need to know more about
e.g., perception, personality, learning theories, attitude
The Human Side of Organizations. The Tenth Edition
and motivation theory. Chapters 11 to 16 dwell onto
continues a long tradition of fulfilling these needs. The
the topic of group behaviour like team dynamics,
transactional analysis, leadership, emotional and spiritual skills presented here are needed by everyone
working in organizations today:
intelligence and management of conflicts. Chapters 17 to
28 are largely focused on various aspects of organization, Work and Its Place in Life
such as its structure, its HR policies, International Individuals and Self-Management
Organizational Behaviour and Corporate Governance Improving Interpersonal Communication
and its role in determining the ethical norms for an Motivation and Morale
organization. Workplace Etiquette
This book is designed for the postgraduate students of Job Satisfaction and the Quality of Work Life
Management and Commerce. Besides, it can be beneficial Ethics and the Workplace
for the managers and executives, to help them tackle The Dynamics of Change
Human Resource and organization-related problems. Managing Conflict
KEY FEATURES Understanding Management
Leadership
Every chapter is concluded with a real-life case study
Appendices added to most of the chapters are Understanding Jobs-from Design to Appraisal
interpretation-based Questionnaire to analyze Managing Stress
behavioural traits of employees and employers Organizational Structure and Behavior
Review questions and case study questions to judge An extensive inventory of pedagogical tools help us learn
students comprehension of the subject how to apply the principles discussed in the book.
Contents: Preface. Organizational BehaviourA Curtain New features integrated into every chapter of the
Raiser. The Emerging Challenges and Opportunities to Tenth Edition include: Spot Check exercises to
Organizational Behaviour. History and Evolution of check comprehension of new concepts; Student Self-
Organizational Behaviour. Fundamentals of Individual Assessments that relate chapter concepts directly to you;
Behaviour. Personality. Attitudes and Job Satisfaction. Skill-Building exercises that apply concepts using realistic
Learning and Learning Theories. Perception. Motivation organizational situations; and Personal Point exercises
and Work Performance. Practical Motivation Approaches. that facilitate personal reflection.
Group and Team Dynamics. Transactional Analysis and Contents: Preface. Part 1: The Basics of Human
Organizational Behaviour. Leadership. Emotional and RelationsWork and its Place in Life. Perception and
Spiritual Intelligence. Authority, Power and Politics. Problem Solving. Primary Communications. Improving
Management of Conflict. Organizational Structures. Communications and Managing Conflict. Ethics and
Organizational Culture and Creative Change. Dynamics of Etiquette. Part 2: The Organizational FrameworkJobs,
Change. Organizational Development. The Dynamics and from Design to Appraisal. Formal Organizations: How
Management of Stress. Organizational Communications. People Organize. Understanding Management. Small
Human Resource Policies and Procedures. Organizational Groups and the Informal Organization. Individual and
Effectiveness. Organizations of the Future. International Self-Management. Part 3: Inducing Organizational
Organizational Behaviour. Corporate Governance and ActivityMotivational and Morale. Job Satisfaction and
Social Responsibility. Organizational Behaviour and the Quality of Work Life. The Dynamics of Change. Part 4:
Knowledge Management. Case Studies from Corporate Strategies for Improving Organizational Behavior and
World. Index. PerformanceLeadership. Stress. Challenges and
Latest Print 2013 / 644 pp. / 17.8 23.5 cm Opportunities. Notes. Index.
ISBN-978-81-203-4696-3 / ` 450.00 / (e-book also available) Latest Print 2011 / 612 pp. / 20 x 25 cm
ISBN-978-81-203-4444-0 / ` 495.00
 64 PHI Learning CATALOGUE 2014

DYGERT & JACOBS applications. The text then challenges students to take
theory one step further by having them put the concepts
Creating A Culture of Success: into action.
Fine-Tuning the Heart and Soul The many changes in the tenth edition reflect a balance
of Your Organization, 2nd ed. between knowledge and application, while including
coverage on the latest advances in the field.
CHARLES B. DYGERT and RICHARD A. JACOBS.
FEATURES OF THE BOOK
This book will help transform your workplace...
I have personally benefited my organization for many The Points to Ponder feature includes three types of
years through the acceptance and application of the questions:
philosophies and techniques presented within the text of Questions for Review.
this blueprint for a successful work environment. Dr. Experiential Questions.
Charles Dygert is my coach and mentor. I thank him for Questions to Analyze.
helping shape my management style in such a way that I
too have become a truly effective coach and leader. The Experiencing OB features, which appear at the end
of each chapter, offer three types of experiential
CHARLES HOSSOM, Vice President and General Manager, exercises:
Dayton Rogers of Ohio, Inc.
Individual Exercise.
Culture constitutes shared values of the individuals
Group Exercise.
within, and it is the corporate heart and soul of
an organization. Without the right culture, the Practicing OB.
organization slows down, loses its vitality, and could go The Case Features appear in every chapter of the text,
into a type of cardiac arrest. offering two types of cases per chapter:
The authors, in this book, define what organizational The Preview Chapter cases, which appear in the
culture is and how the success of the culture drives the chapter-opening material, not only provide students
success of the enterprise. Their concepts are driven home with a preview of the material but a refresher on the
with real-world examples drawn from their experience information learnt in the previous chapters as well.
with a wide variety of organizations. The authors then The Case in Point cases, which appear at the end
provide simple, straightforward steps to building a culture of the chapter, help students assess their
of success, along with tools to assist in understanding the understanding and wrap up the goals from the
common barriers to an effective culture. material.
In a nutshell, this book makes the reader learn: Contents: Preface. Part 1: Introduction to Organizational
How to eliminate mistrust among the various layers of BehaviorThe Field of Organizational Behavior.
an organization. Organizational Justice, Ethics, and Corporate Social
How to replace destructive internal competition with Responsibility. Part 2: Basic Human Processes
cooperation. Perception and Learning: Understanding and Adapting
The cause and cure of a win-lose situation. to the Work Environment. Individual Differences:
Personality, Skills, and Abilities. Coping with
Skills for leading the transformation to a culture of
Organizational Life: Emotions and Stress. Part 3: The
success.
Individual in the OrganizationWork-Related Attitudes:
How to build an enlightened environment where Prejudice, Job Satisfaction, and Organizational
growth, learning and progress become primary goals. Commitment. Motivation in Organizations. Part 4: Group
Contents: Authors Note. Introduction. Culture Drives DynamicsGroup Dynamics and Work Teams.
Success. From Watchdog to Coach. Potholes to Avoid. Communication in Organizations. Decision Making in
Barriers to Change. Wake-Up Call. People Want to Care. Organizations. Interpersonal Behavior at Work: Conflict,
Eliminating the Enemy Within. The Zone of Improvement. Cooperation, Trust, and Deviance. Part 5: Influencing
Six Steps to Success. Appendix A. Quick Course on OthersPower: Its Uses and Abuses in Organizations.
Quality. Appendix B. Denison Survey. Notes. Leadership in Organizations. Part 6: Organizational
Acknowledgments. About the Authors. ProcessesOrganizational Culture, Creativity, and
Latest Print 2007 / 144 pp. (Hard Cover) Innovation. Organizational Structure and Design.
15.3 22.9 cm / ISBN-978-81-203-3379-6 / ` 325.00 Managing Organizational Change: Strategic Planning and
Organizational Development. AppendixesLearning
About Behavior in Organizations: Theory and Research.
Understanding and Managing Your Career. Endnotes.
GREENBERG Glossary. Company Index. Name Index. Subject Index.
Behavior in Organizations, 10th ed. Latest Print 2013 / 720 pages / 21.6 x 27.8 cm
JERALD GREENBERG. ISBN-978-81-203-4602-4 / ` 575.00
This book shows students the real world of OB through
its blend of cutting-edge research and practical
 BUSINESS & MANAGEMENT 65

HERSEY, BLANCHARD & JOHNSON JOHNSON & PHILLIPS

Management of Organizational Behavior: Absolute Honesty: Building a Corporate
Leading Human Resources, 10th ed. Culture that Values Straight Talk and
PAUL H. HERSEY, Center for Leadership Studies, Rewards Integrity
Escondido, California.
LARRY JOHNSON and BOB PHILLIPS.
KENNETH H. BLANCHARD, The Ken Blanchard Companies,
Inc., Escondido, California. Absolute Honesty is just what the doctor ordered for
DEWEY E. JOHNSON, Sid Craig School of Business, todays corporate world. Its an elegantly written book
California State University, Fresno. that can help any manager create a workplace where
principles drive decisions and people are not afraid to
This new edition of the book continues to build on the express themselves openly and honestly.
concepts and techniques of situational leadership. It
focuses on the behavioural aspects of managing DR. STEPHEN R. COVEY, author,
organizations and how they apply to planning and The 7 Habits of Highly Effective People
organizing leading them to improved productivity as Ethics are all the more important for the corporate world
opposed to the earlier approach of managing people as today than ever before. Because it helps create a
resources, primarily focussed on statistics and numbers. sustainable brand name. This text provides the blueprint
New content on following key topics is included in the for how to integrate them within the companys culture.
new edition: It gives a template for creating and sustaining a business
environment of open communication and shows how to
Motivation: Emergence of the progress motive, build a cultural infrastructure rooted in the following Six
renewal of the purpose motive Laws of Absolute Honesty:
Emotional intelligence: Cultivating self-awareness as a
Law #1: Tell the Truthin the long run there is no other
leader
way to earn the trust of the employees, customers and
Teams: Building the collective EQ of a team shareholders.
Communication: Gender and generational differences; Law #2: Tackle the Problemif not done so and a
when conversations falter solution is not found the problems fester under the
Decision Making: How brain structure and contexts surface and in any case it will burst some day.
impact decisions
Law #3: Disagree and Commit
Performance Management: Balanced scorecard
metrics, feedforward Law #4: Welcome the Truthtransform it into a potent
tool for growth.
Leadership: Strengths and myths
Law #5: Reward the Messenger who speaks against the
Contents: Preface. Acknowledgments. About the Authors. status quo
Leadership and Management: Applied Behavioral Sciences
Approach. Motivation and Behavior. Classic Motivational Law #6: Build a Platform of Integrity for speaking up
Theories. Leadership: An Initial Perspective. Leadership: when wrong doing occurs and contributing ideas freely.
Situational Approaches. Determining Effectiveness. The authors through anecdotal case studies from
Situational Leadership. Situational Leadership: The organizations such as Marriott Hotels, Costco and the US
Perception and Impact of Power. Situational Leadership: Army illustrate how Absolute Honesty can be practised
Training and Development. The Situational Leader and which is useful whether our primary objective is to create
Constructive Discipline. Self-Awareness and Leadership a memorable brand, build market share, increase
Style. Effective Communication. Leading Effective Teams. workforce productivity or establish consistent leadership.
Implementing Situational Leadership: Managing
Performance. Implementing Situational Leadership: Contents: Acknowledgments. Part 1: THE CHALLENGE
Making Decisions, Building Commitments. Planning and The Naked Truth. A Culture of Absolute Honesty. Part 2:
Implementing Change. Leadership Strategies for THE SIX LAWS OF ABSOLUTE HONESTYAbsolute
Organizational Transformation. Synthesizing Management Honesty Law #1: Tell the Truth. Absolute Honesty Law #2:
Theory: Integrating Situational Leadership with the Tackle the Problem. Absolute Honesty Law #3: Disagree
Classics. Index. and Commit. Absolute Honesty Law #4: Welcome the
Truth. Absolute Honesty Law #5: Reward the Messenger.
Latest Print 2013 / 360 pp. / 17.8 23.5 cm Absolute Honesty Law #6: Build a Platform of Integrity.
ISBN-978-81-203-4721-2 / ` 325.00 Part 3: WHERE DO WE GO FROM HERE?Building
an Ethical Infrastructure. Key Points to Help Your
Implementation Efforts. Notes. Index.
Latest Print 2007 / 304 pp. (Hard Cover)
15.3 22.9 cm / ISBN-978-81-203-3308-6 / ` 450.00
 66 PHI Learning CATALOGUE 2014

KONDALKAR KRISHNAMACHARYULU & RAMAKRISHNAN

Organization Effectiveness and Change Organization Development
Management C.S.G. KRISHNAMACHARYULU, Director, RVS Institute
of Management Studies and Computer Applications,
V.G. KONDALKAR is Professor and Head of the
Department, VNS Institute of Management, Neelbud, Puducherry.
Bhopal. LALITHA RAMAKRISHNAN, Professor and Head,
Department of Management and Centre, Pondicherry
This comprehensive book discusses in detail the problem UniversityKaraikal Campus.
areas that organizations find difficult to address for
achieving organizational effectiveness and managing Organization Development (OD) is a process to bring in
change, and suggests how such problems can be tackled changes in terms of strategies, structures and technology
in an effective manner. The text begins with a discussion in an organization, for positive growth and better
on the definition of organizational effectiveness and its sustenance of it, in an ever-changing corporate world.
various models, and then goes on to explain the concepts This book comprehensively deals with the strategies,
of management by objectives, total quality management, structure and the concepts of Organization Development
business process reengineering, and six sigma, which are (OD), which helps an organization to work and run
so crucial for organizational effectiveness. effectively in the changing environment.
Expectations of customers are invariably increasing and The book is a rich amalgamation of OD theoretical
quality-products are in demand more than ever before. frameworks, tools and experiences of practitioners in
Globalization and competition between companies have India and abroad. It provides an exhaustive coverage of
accentuated the problem. To fulfil customer aspirations core and related issues of Organization Development
and adhere to world class standards, organizations need throughout its 15 Chapters. The foundational concepts of
to modify their structural framework. And so the text organizational structure, climate culture and change are
devotes a separate chapter each to such concepts as explained vis--vis current trends in OD, like techno-
virtual organization, corporate governance, and structural interventions and strategy, planning and
developing collaborations. The book concludes with an training interventions. It also digs deep into the future of
emphasis on the role of motivation, leadership and team Organization Development in the coming years.
building in organization effectiveness. Case study given at Every chapter of the book is incorporated with an
the end of each chapter illustrates the concepts discussed opening Case Vignette, Real Shop Floor Cases and figures,
and lends a practical flavour to the text. tables and boxes to make the reading more educative,
The book is designed for the postgraduate students of explorative and evaluative. The mini-projects and web-
management. It would also be useful for the executives based assignments, along with the review questions,
who want to implement change in their organization to further make the learning interactive and valuable for the
be competitive in the market, and those who wish to students.
keep pace with the changing business environment. The book is specifically intended for the postgraduate
Contents: Preface. Understanding Organization students of management. However, it is equally beneficial
Effectiveness. Knowledge Management. Concepts and for the trainees, managers and OD practitioners.
Process of Technological Innovations and Creativity. KEY FEATURES
Foundation of Organization Development. Learning Every Chapter is incorporated with an opening Case
Organizations. Organizational Learning. Management by Vignette to give a practical insight to the subject
Objective. Total Quality Management. Business Process Live Shop Floor Cases to provide applicative knowledge
Re-engineering and Six Sigma. Social Responsibility of of various concepts of OD to the students
Business. Virtual Organizations. Corporate Governance.
Illustrative Figures, Tables and Boxes offer additional
Developing Collaborations. Management of Organization
dimensions to the theoretical explanations.
Change. Designing Organization for Future Expansion. Job
Redesigning. Organization Restructuring. Manpower Contents: Preface. Part 1: ProfessionFramework of
Development for Technological Change. Work Motivation Organization Development. OD Practitioners and
and Organization Effectiveness. Leadership. Empower- Challenges. Part 2: FoundationsOrganizational Design.
ment. Team Building. Quality of Work Life. Managing Organization Climate. Organization Culture. Organi-
Conflict and Negotiations. Emotional Intelligence and zational Change. Part 3: ProcessesAction Research.
Employee Productivity. Cross Cultural Dynamics. Organisational Diagnosis. Part 4: Interventions
Managing Work Stress. Power and Politics. Gender Interventions. Techno-structural Interventions. Strategy
Equality. Organization Culture and Climate. Index. Interventions. Planning and Training Interventions. Role
Latest Print 2013 / 480 pp. / 17.8 23.5 cm
and Team Interventions. Learning and Large Scale Inter-
ventions. Part 5: PropsectivesFuture of Organization
ISBN-978-81-203-3703-9 / ` 395.00 / (e-book also available)
Development. Index.
Latest Print 2013 / 468 pp. / 17.8 23.5 cm
ISBN-978-81-203-4803-5 / ` 350.00
 BUSINESS & MANAGEMENT 67

MAINIERO & TROMLEY businesses that operate across national boundaries.

Throughout, the running theme is organizational
Developing Managerial Skills in behaviour (OB) and human resource management (HRM).
Organizational Behavior, 2nd ed. What the text tries to do is to tell the students of
LISA A. MAINIERO and CHERYL L. TROMLEY, both of business management and the practicing managers in
Fairfield University. international organizations how to deal with the
environments in different countries effectively. Professor
Featuring works from well-known theorists, this collection Punnett suggests to the managers the ways to
of classic and contemporary readings in organizational
understand, adjust to, and manage cross-national
behaviour covers a broad range of managerial topics such variations. For, different environments prevalent in
as interpersonal relations, motivation, decision making,
various countries have their profound impact on specific
group behaviour, and organization design.
aspects of managementsuch as motivation, leadership,
KEY FEATURES communications and negotiations.
Readings that present the concepts and theories. Each In this whole process of delineating the different
reading was selected for its ability to contribute to environments for the manager, the text explores the link
students conceptual knowledge and to support skill between culture, politics and other environmental factors
development. and organizational behaviour. Besides, it deals with
Experiential exercises that give readers an opportunity human resource issues, including gender, race, and
to practise their skills. The exercises feature a mix of religions internationally. Finally, the ethical issues
self-assessment questionnaires, skill practice sessions, involved are carefully analyzed.
and theory application group work.
Cases that allow students to apply the concepts and This book will serve as an ideal supplementary text in OB
theories in a management situation. Some cases have and HR for MBA, and as a text in international business
never been published, others are widely known, and management courses. The book is replete with current
the remainder are based on news events such as the examples and cases, enhancing its worth as an ideal text
NASA/Challenger disaster or the Saturn General Motors for students of management.
plant. Contents: List of Exhibits. The Management World in the
Memo assignments in which students analyze Twenty-First Century. The Cultural Environment. The
the concepts and theories drawing on their own Political and Regulatory Environment. The Role of History
experiences. Some memos are written as actual and Geography in International Management. Language
on-the-job assignments while others are more and Religion in International Management. Economic
reflective of students skills and abilities. Development and the Management of Organizational
Contents: Preface. Managerial Work. Interpersonal Behavior and Human Resources. Motivation in a Cross-
Relations, Communication, and Conflict. Motivation, Job National Context. Leadership in a Cross-National Context.
Design and Performance. Leadership and Decision Cross-National Dimensions of Communication and
Making. Power and Politics. Group Dynamics. Intergroup Negotiation. Human Resource Choices in a Cross-National
Dynamics. Organization Design, Evolution, and Culture. Context. Managing the Expatriate Experience. Special
Careers and Stress. Managing Diversity, Ethics, Issues in International Human Resources Management.
International Issues, and Corporate Social Responsibility. Index.
Memo Assignments. Index. Latest Print 2009 / 300 pp. / 13.9 21.6 cm
Latest Print 2013 / 512 pp. / 20.0 25.0 cm ISBN-978-81-203-2615-6 / ` 250.00
ISBN-978-81-203-1485-6 / ` 475.00
RAMAKRISHNAN
PUNNETT Managerial Leadership in Multicultural
International Perspectives on Organisations
Organizational Behavior and KUNNETH RAMAKRISHNAN, Director, Centre for
Development and Empowerment, Bangalore.
Human Resource Management
The management and managerial leadership theories of
BETTY JANE PUNNETT, Professor of International
eminent management thinkers, taught in the business
Business, Cave Hill Campus, University of West Indies.
schools, are thought-provoking, though relevant only to
In todays global business environment, as firms operate the era and the environment of their research and
cross nationally, it is imperative and important for the development. The effectiveness of these theories needs a
business manager to realize the different environments relook on their universal application in the globalised
existing in various regions and countries differences in environment of the current era. This book is a sincere
culture, behaviour, history and geography, in economics effort to bring along all the managerial leadership
and demographics and language and religion. This well- concepts, and discuss them vis--vis current organi-
written, engagingly elegant text focusses on managing sational set-up.
 68 PHI Learning CATALOGUE 2014

The book is divided into nine chapters, and begins by To develop a culture where people at all levels of
discussing the topics like International Dependency and the organization can be counted on to keep their
Global Integration consisting of world institutions, commitments and agreements. To provide strategies and
regional groupingsUnions, Associations, Agreements, techniques for increasing both individual and shared
and their objectives. The chapters further conceptualise accountability.
and recommend significant aspects of institutionalised Approach: To challenge preconceived notions of
positive managerial leadership in organisations. leadership and management at all levels. To use proven,
The book further dwells on the important milestones to practical methods based on years of experience imple-
attain managerial leadership like influence of culture on menting change. To instill a culture of accountability,
employee behaviour, positive organisational culture, leadership, teamwork, and goal enhancement.
profile of positive managerial leadership, their changing Why Youll Want to Read This Book: Because you want
motivational roles, organisational assimilations of to excel in and throughout your career. Because you are
multicultural employees, new approach to employee not afraid to take charge and lead. Because you are
welfare, therapy for quality of life of employees, and motivated and dont fear shouldering responsibility and
some suggestions to evolve a future-ready achievable being accountable for your actions and those of your
dream organisation. organization.
This book is intended for the postgraduate students of
How This Book Can Help You: Understanding the
management and also for the practising managers.
principles and realities of accountability will help you
KEY FEATURES achieve what matters most to you and your company. It
Discusses the upcoming concepts like Environmental will enable you to achieve stellar results and ensure your
Energy Effects (3Es) and its variations; Positive long-term success within your organization.
Environmental Energy Effects and Negative Contents: Introduction. Achieve Breakthrough Results.
Environmental Energy Effects (P3Es and N3Es) and Glossary of Terms. PART ONE: Break Away from Old
their effects on organisational culture. Leadership ParadigmsUnleash Ability Through
Explains Therapy for Quality of Life (TQL) a well- Accountability. Create an Accountable Culture: Stop
researched concept for enhancing the concern for Avoiding the Real Issues! Three Traps of Ineffective
employees and their families. Leadership. The Formula to Achieve Breakthroughs.
Dwells on Managing by Influence a wholesome Leadership Roles that Produce Breakthrough Results. PART
method of motivating and leading employees for raisin TWO: Six Strategies for Leading with Accountability
their performance standard and contribution to their Strategy #1: From Empty Platitudes to Clear Direction.
organisation. Strategy #2: Translating Clear Direction into Non-
Every chapter is incorporated with Real-life cases to Negotiable Priorities. Strategy #3: Execution: The Key to
provide an analytical insight to the concepts. High Performance. Strategy #4: Proactive Recovery: The
Contents: Foreword. Preface. Acknowledgements. Secret to Accountable Performance Execution. Strategy
International Dependency and Global Integration. Cultural #5: Create a Plan for Change that Guarantees Results.
Influence of Employee Behaviour. Building Organisational Strategy #6: Communicate to Influence Nonbelievers.
CultureMeaning, Need and Methods. Paradigm Shift in Get Started: Your Next Steps to Achieve Breakthrough
Managerial Leadership. Motivational Role of Managerial Results. Index.
Leadership. Assimilation and Development of Multi- Latest Print 2007 / 208 pp. / 15.3 22.9 cm
cultural Work Force. Beyond Salary and Perks. Therapy ISBN-978-81-203-3257-7 / ` 195.00
for Quality of Life (TQL) of Employees Process and
Procedure. Future Ready Organisations. Reference. Index.
Latest Print 2013 / 216 pp. / 17.8 23.5 cm (Hard Cover) SATYANARAYANA
ISBN-978-81-203-4722-9 / ` 450.00 / (e-book also available) Managing Transformation: Objectives to
Outcomes
SAMUEL J. SATYANARAYANAIAS, Chief Commissioner of Land
Creating the Accountable Organization: Administration in the Government of Andhra Pradesh.
A Practical Guide to Improve Change is the law of life. This precept holds for
individuals and organizations alike. Radical change, called
Performance Execution transformation, is not so frequent. Organizational trans-
MARK SAMUEL. formation entails fundamental changes that encompass
the entire gamut of the organization. A successful trans-
Who This Book Is For: Leaders and change agents at formation exercise begins with formulating a set of
any level within an organization who are ready to move Objectives at the beginning and ends up with realizing
to the next level of excellence and success; those who the desired Outcomes. This book delves deep into the
are stuck in a plateau within your organization and who intricacies of the life cycle of organizational trans-
are ready to take the next step up. formation and explains how it can be managed effectively
Objective: To create an accountable organization. adopting a systematic and step-by-step methodology. In
 BUSINESS & MANAGEMENT 69

this well-researched text, the author, J. Satyanarayana, main models of Sociology that have been conceptualised
with his vast and varied experience in the field of to apprehend the world of organisations. From the
management and governance, gives a brilliant exposition theories of bureaucracy and human relations to
of managing transformation. contemporary approaches, this book focuses on all the
The book postulates the O2O (Objective to Outcomes) key aspects of Sociology of an organisation. The concepts
framework as a seven-step methodology. O2O, in a defined are marked by the consideration of modes of
sense, is a meta-framework for transformation. It harmo- rationality, types of cooperation, of networks and power
nizes and synthesizes altogether 40 sub-frameworks, games, of systems of decision-making and logics of
which include some well-known concepts, such as action.
Porters Value Chain Framework, Kaplan and Nortons The book cites the contributions made and the definitions
Balanced Scorecard, and Hammers BPR framework. The given by the great Sociologists like Max Weber, Talcott
author illustrates the O2O framework through a Case Parsons, Michel Crozier, Renaud Sainsanlieu, to help the
Study on Passport Seva Project, designed by him, and students understand the topics more clearly.
being implemented all over India to transform the quality
of passport-related services provided to the citizens. This second edition is enriched with studies of discussed
cases, charts, and of extracts of texts pertinent to the
KEY FEATURES productive system, to the public sphere and the
By expounding the O2O methodology, the book associative fact.
addresses the managerial requirements of conceptua-
lizing, designing and implementing major transform- The book is intended for the undergraduate students of
ation projects. sociology. It will also be of interest to those who, on a
The book focuses on the four principal dimensions of personal or professional level, wish to understand better
transformation, namely, Process, People, Technology, how companies, administrations, etc. function.
and Business Model while explaining the major Contents: Introduction. Sociology, Sciences of
concepts. Management and Theories of Organisation. The
The text is interspersed with plenty of examples to Remerging of the Organisation as an Object of
illustrate the concepts Sociological Studies. From the Organisation to the System
The book also includes chapter-end review questions of Concrete Action. From the Concrete System of Action
to drill the students in self-study to the Social Forms of the Organised Action. The Logics of
This text, with its blend of theory and practice, would Organised Action and their Theories. Conclusion.
prove extremely valuable to the students of Bibliography. Index.
management. It should also be a valuable reference book Latest Print 2012 / 160 pp. / 16.0 24.1 cm
to the administrators and management consultants. ISBN-978-81-203-4530-0 / ` 175.00 / (e-book also available)
Contents: Preface. The Dynamics of Transformation.
Objectives to Outcomes. Defining Objectives Step #1. SHUKLA
Objectives to Interventions (Step #2). Re-engineering
Processes (Step #3). Specifying Requirements (Step #4). Understanding Organisations:
Designing the Transformation (Step #5). Implementing
the Transformation (Step #6). Manage and Assess
Organisational Theory and Practice
(Step #7). AnnexuresI: Template for SRS. II: Template in India
for Detailed Project Report. III: Service Level MADHUKAR SHUKLA, Professor, Xavier Labour Relations
Management. IV: Strategic Control. Index. Institute, Jamshedpur.
Latest Print 2012 / 296 pp. / 16.0 24.1 cm Organisations play a crucial role in our day-to-day life
ISBN-978-81-203-4537-9 / ` 375.00 / (e-book also available) though most of us are unaware of it. They permeate and
pervade almost all aspects of our lives and their
SCIEUR significance cannot therefore be over-emphasized. This
easy-to-read and compact book on Organisational Theory
Sociology of Organisations: (OT) gives an account of what an organisation is and how
An Introduction and Analysis of it operates. It shows that organisations are not static
entities, but are dynamic: capable of growing, changing,
Collective Organisations, 2nd ed. failing or transforming themselves.
PHILIPPE SCIEUR is a professor of Sociology at the FUCaM The book begins with a discussion on the perspectives
(Facults universitaires catholiques de Mons/Catholic and approaches needed for understanding, designing and
university of Mons) and Director of CeRIO (Centre de changing organisations. It then goes on to give a
Recherche et dIntervention en Organisation). His works description of the building blocks and the various
cover the social regulations and organised collective influences that determine organisational design. The
action mainly within the areas of public-private author rightly emphasizes that the ideal organisation is
partnership, as well as SMEs, public administrations and one that is adaptive to a specific situation. He tells not
the third sector. only what an organisation is, but shows how it functions,
This book, in its second edition, continues to present the for instance, how decisions are taken, how conflicts and
 70 PHI Learning CATALOGUE 2014

power interact in moulding an organisation, how values can also be immensely useful for management students
and norms influence performance, and so on. Finally, at various levels.
the author stresses how organisations change or are SuperMotivation is must reading for anyone who
transformed or why some do not change, and highlights manages people.
emerging issues in organisational design.
RICHARD BELLUZZO, Senior Vice President and
What distinguishes the text is its Indian background.
General Manager, Hewlett-Packard
The author skillfully elucidates organisational theory
with reallife examples from well-known Indian Contents: Preface. Acknowledgments. Part One: The
Organisations. SuperMotivation ApproachThe Need for Super-
Intended as a textbook for the students of Management, Motivation. Self-Motivation: The Energizing Force.
this study should also be ideal for practising managers, Changing the Context of Work. Identifying and Defeating
consultants and teachers. Demotivators. The Power of Motivators. Part Two:
Putting SuperMotivation into ActionSuperMotivating
Contents: Preface. Interpreting Organisational Reality. Planning. SuperMotivating Production. SuperMotivating
Organisational Design. Components of Organisational Communication. SuperMotivating Training. Super-
Design. OrganisationEnvironment Interface. Motivating Evaluation. SuperMotivating Rewards.
Organisational Strategy and Structure. Technological SuperMotivation: Making It Happen. Appendix A.
Determinants of Organisational Design. Types of Appendix B. References. Index.
Organisational Structures. Organisational Power, Conflict,
Latest Print 2007 / 224 pp. (Hard Cover)
and Politics. Organisational Decision-Making and Strategy
15.3 22.9 cm / ISBN-978-81-203-3135-8 / ` 295.00
Formulation. Organisational Culture. Why Organisations
Fail. Managing Organisational Change. Organisations:
A Future Perspective. References. Author Index. TOLBERT & HALL
Organisation Index. Subject Index.
Latest Print 2013 / 276 pp. / 16.0 24.1 cm
Organizations: Structures, Processes,
ISBN-978-81-203-1122-0 / ` 275.00 and Outcomes, 10th ed.
PAMELA S. TOLBERT, Professor, School of Industrial &
Labor Relations, Cornell University.
SPITZER RICHARD H. HALL, Distinguished Service Professor,
SuperMotivation: A Blueprint for University at Albany, State University of New York.
Energizing Your Organization From Based upon classical and contemporary theory and
Top to Bottom empirical research, this text shows a sociological analysis
of organizations, focusing on the impacts that
DEAN R. SPITZER is President of Dean R. Spitzer & organizations have upon individuals and society.
Associates, Inc., a consultancy based in Lakeland, Florida,
U.S.A. KEY FEATURES
Updated material on research and theoretical
Creating and sustaining motivation in employees is crucial developments with critical analysesequips students
for attaining organizational objectives. This book aims to with the most current material about the changing
help in this endeavour by demonstrating the theory and nature of organizations.
application of the concept of supermotivation, which can Unifying framework of organizational effectiveness
be understood as a self-sustaining, organizationwide and offers students insight into organizational structure,
high-level form of motivation. Supermotivation aims to effectiveness, and leadership.
transform entire organizations, and not just individual Combined material on organizational environments
employees, for the long term. It is thus designed to boost and inter-organizational relationshipsillustrates for
organizational performance without resorting to students the ways in which organizations interact with
inducements and entitlements. each other.
The book is organized into two parts. The first Chapter Overviewsappear at the beginning of each
part contains a thorough discussion of the super- chapterProvide students with a snapshot of
motivation concept. This includes topics such as material to be covered.
motivators, demotivators and self-motivation. The Sample Questionsat the end of each chapter.
second part describes how to apply the principles Contents: Preface. Part I: IntroductionThinking About
of supermotivation to all organizational systems. This Organizations. Part II: Organizational Structure
part includes hundreds of practical suggestions for Organizational Structure: Key Dimensions. Organizational
transforming various organizational tasks. The book Structure: Explanations. Part III: Organizational
contains numerous immediately applicable techniques for ProcessesPower and Power Outcomes. Leadership.
improving motivation, as well as tools for identifying and Decision-Making. Communication. Managing
measuring motivators, demotivators and motivation Organizational Environments: Conceptions of the
levels. Environment. Managing Organizational Environments:
The book is intended primarily for business managers. It General Paradigms. Part IV: OutcomesOrganizational
 BUSINESS & MANAGEMENT 71

Performance and Change. References. Name Index. Personality Development

Subject Index.
Latest Print 2010 / 284 pp. / 15.3 22.9 cm
ISBN-978-81-203-4002-2 / ` 225.00 McGRATH
Training for Life and Leadership in
Industry, 4th ed. (Rev.)
TOPCHIK E.H. McGRATH, S.J., former Director and Professor at
Managing Workplace Negativity XLRI, Jamshedpur.
GARY S. TOPCHIK. This reader friendly book on personality and self-
development, now in its Fourth Revised Edition, is
A great desktop tool . Managing Workplace Negativity intended to steer the reader to a better life through
is an excellent guide that describes true-to-life issues that leadership in the world of work and industry. It is
are common in the work environment. Topchik provides extremely useful for technical apprentices, trainees and
coaching that will assist the reader in making better their instructors, supervisors and trade unionistsin
decisions when dealing with negative people or short, for any person associated with worker groups.
situations.
DINAH HANNA-GOMEZ, Manager, Fr. McGrath, a name to reckon with in the area of HR,
Education and Organizational Development, shows, in this compact book, the importance of training
Nutrilite, a division of Amway Corporation for life and leadership.
In this book the author presents a series of practical, WHATS NEW TO THIS REVISED EDITION
easy-to-implement steps for improving the health of Necessary updating done throughout the text.
ones organization. Learn how to: The references to pay scales and labour laws have
Develop positive-thinking peak performers been adjusted along with minor modifications in a
number of places.
Get people to support rather than resist change efforts
Use the three powers of positive attitude to help The text is written in a simple conversational style using
yourselfand teach others clear examples and cartoons to make it lively.
Apply 30 quick strategies to defeat occasional negative Contents: Preface. PART I: First Contacts with Industry
attitudes and behavior Personal Skills I (Speaking). Basic Service Conditions:
Combat ongoing extremely destructive negativity Wages. Communications. Personal Skills II (Writing). Basic
through use of the highly effective accountability Service Conditions: Hours and Leave. Work, Self-
model. confidence and Excellence. Personal Skills III (Listening).
Self-employment I. Personal Skills IV (Asking the Right
Transform a negative organizational culture into a
positive one by changing the norms Questions). Self-employment II. Personal Skills V
(Reading). PART II: Discipline, Penalties and Termination
An indispensable tool for constructing positive and of ServiceSafety, First-aid and Hygiene. Personal Skills
productive work environments. VI (Giving Instructions). Workers and Worker Security.
Contents: Introduction. Acknowledgments. Section I: Personal Skills VII (Being Critically Conscious). Special
Managing Individual and Team NegativityWhat is Types of Workers. Leadership Skills I (Leading). Workers
Workplace Negativity, What are Its Causes, and How and Their Unions. Leadership Skills II (Looking for a Better
Does it Show Itself? The Cast of Negativists. Thirty Quick Way). Industrial Relations. Leadership Skills III (Solidarity,
Fixes for Overcoming Individual and Team Negativity. Meeting, Negotiating). PART III: The Family and the
Dealing with Pervasive Individual and Team Negativity. WorkerCivic and Political Freedom. Leadership Skills IV
Section II: Major Causes and Cures for Organizational (Managing Time, Setting Goals). Industry, Environment
NegativityChange and Negativity. The Imbalance and a Human World Order.
between Trust and Enablement. Changing the Latest Print 2011 / 440 pp. / 16.0 24.1 cm
Organizations Norms and Culture. Other Strategies to ISBN-978-81-203-4344-3 / ` 350.00 / (e-book also available)
Eliminate Organizational Negativity. The Three Powers of
a Positive Attitude. AppendicesA: A Negativity
Assessment. B: Commonly Asked Questions about
Workplace Negativity. C: Case Study. Index.
Latest Print 2008 / 208 pp. (Hard Cover)
15.3 22.9 cm / ISBN-978-81-203-3554-7 / ` 350.00
 72 PHI Learning CATALOGUE 2014

BUSINESS COMPUTING / INFORMATION Business Process Outsourcing

TECHNOLOGY
SCHNIEDERJANS, et al.
Business Analysis
Outsourcing and Insourcing in
PENDSE an International Context
MARC J. SCHNIEDERJANS, ASHLYN M. SCHNIEDERJANS
Business Analysis: Visualizing Business and DARA G. SCHNIEDERJANS.
Processes and Effective Software As the Outsourcing Industry grows by double digits every
Solutions year, those involved in the profession as well as those
seeking jobs, need to know about this new industry. It
PRADEEP HARI PENDSE, is presently at the Welingkar devolves in the practitioners in this industry to have a
Institute of Management Development & Research, clear understanding of the issues, concepts, methodo-
Mumbai. logies and practices of outsourcing. The purpose of this
With the growth of the industry and the resulting size book is to provide current concepts and methodologies
and complexity of IT projects, there is an increasing trend that can help them understand and use outsourcing
to separate the technical roles associated with the design strategies.
of IT solutions from the customer focused roles and the The text is organized into two parts. The first part focuses
project management roles. The role of the Business on the concepts and strategies, defining outsourcing-
Analyst (BA) is that of a person who interfaces with the insourcing in an international context, and the second
customers to understand their requirements. This role is part stresses on methodological techniques for
distinct from that of a technical designer of software implementing outsourcing decisions.
solutions who works on the basis of the requirements
gathered by the BA. The book is the only available text that includes coverage
of the international risk factor associated with
Most leading IT companies today have Business Analyst outsourcing. It presents a balanced view of the positive
as a distinct role. The job requirements depending on the and negative aspects of outsourcing and provides
nature of the business may be that of a domain essential coverage of the fundamental techniques
consultant, a solution architect, a relationship manager, a involved in any outsourcing-insourcing decision. In
pre-sales consultant, a functional consultant, and an addition, it discusses the ethical ramifications of
accounts manager, etc. outsourcing for companies and governments around the
This book explains the core aspects of the business world.
analysis. It explores the knowledge areas required of a Each chapter includes learning objectives, discussion
Business Analysts role in various organizations. It questions, and sample problems. Also an Instructors
integrates knowledge from various conventional and Manual, Test bank, and PowerPoint presentation are
contemporary areas and uses their tools, techniques and available to teachers who adopt the text.
concepts to specific roles which may a Business Analyst
may have to play in industry. In a nutshell, the book This book makes a unique contribution because its
provides an appreciation of how several of the existing normative approach discusses strategic and decision
tools and techniques can be used effectively to ensure making for outsourcing as well as introducing four main
success in managing software requirements in terms of methodologies for analyzing outsourcing-insourcing.
customer needs and expectations. A number of case Professors who are teaching a course outsourcing should
studies have been used to demonstrate the application of definitely adopt this text. It is written in a student
conceptual frameworks to real life examples. friendly way, and it includes a large number of figures
and tables, which makes the material come alive.
Contents: Introduction. Business Analysis: The Big Picture. KEN KENDALL
What Business Analysts Should Know about Information School of Business, Rutgers University
and Information Systems. What Business Analysts Should
Know About Software Life Cycles and Projects. Enterprise Contents: List of Tables and Figures. Preface.
Analysis. Enterprise Analysis: Frameworks and Tools. Part 1: Introduction to Outsourcing-Insourcing in an
Managing Requirements. Tools for Modelling Static International ContextIntroduction to Outsourcing-
Aspect of Business Processes. Tools for Modelling Insourcing. Advantages and Disadvantages of
Dynamic Behaviour of Processes. Human Computer Outsourcing-Insourcing. Outsourcing-Insourcing Strategy
Interaction, Usability and User Centric Design. Business and International Risk Factors. Planning International
Analysts Practice Areas. Managing Expectations. Outsourcing-Insourcing. Part 2: Methodologies for
References and Sources of Inspiration. Index. Different Types of Outsourcing-Insourcing Decisions
International Outsourcing-Insourcing Metrics-Based
Latest Print 2010 / 272 pp. / 16.0 24.1 cm Methodologies. Financial Methodologies for the Initial
ISBN-978-81-203-3528-8 / ` 225.00 / (e-book also available) Outsourcing-Insourcing Decision. Methodologies for
Selecting Outsourcing-Insourcing Partners. Methodologies
 BUSINESS & MANAGEMENT 73

for Allocating Business Activities Between Outsourcers PRABHU

and Insourcers. Epilogue: There are Wrong Ways and
Right Ways to Outsource-Insource in an International Data Warehousing: Concepts,
Context. Index. Techniques, Products and Applications,
Latest Print 2008 / 232 pp. / 17.8 23.5 cm
ISBN-978-81-203-2948-5 / ` 195.00
3rd ed.
C.S.R. PRABHU, Deputy Director General, National
Informatics Centre (NIC), Hyderabad.
Data Warehousing/Data Mining The Third Edition of this well-received text analyzes the
fundamental concepts of data warehousing, data marts,
and OLAP. The author discusses, in an easy-to-understand
GOPALAN & SIVASELVAN language, important topics such as data mining, how to
Data Mining: Techniques and Trends build a data warehouse, and potential applications of
data warehousing technology in government. Besides, the
N.P. GOPALAN, Professor, Department of Computer text compares and contrasts the currently available
Applications, National Institute of Technology, software tools used to design and develop data
Tiruchirapalli. warehouses. The book is a blend of the principles and
B. SIVASELVAN, Assistant Professor, Indian Institute of real-life case studies. While retaining the six existing case
Information Technology, Design and Manufacturing, studies, it gives four new case studies:
Kancheepuram, IIT Madras Campus, Chennai.
HARBOR, A Highly Available Data Warehouse
In todays world of competitive business environment,
A Typical Business Data Warehouse for a Trading
there is a driving need to extract hidden and potentially
Company
meaningful information from large databases for effective
decision making. This compact book explores the concept Customer Data Warehouse for the First and Largest
of data mining and discusses various data mining Online Bank in the United Kingdom
techniques and their applications. It is primarily designed A German Supermarket EDEKAS Data Warehouse
for the students of Computer Science and Engineering, The book, which is a blend of principles and real-life case
Information Technology, Computer Applications, and studies, as a text is intended for students of B.Tech./
Management. M.Tech. (Computer Science and Engineering), B.Tech./
Written in a student-friendly style, the book describes the M.Tech. (Information Technology), MBA, M.Sc.
various phases of data mining, architecture of a data (Computer Science), M.Sc. (Information Technology), and
mining system, and the types of knowledge that can be MCA. It should also be of considerable utility and worth
mined from databases. It elaborates on different data to software professionals and database practitioners.
preprocessing techniques such as cleaning, integration, Contents: Preface. Acknowledgements. Data Ware-
transformation and reduction. The text then explains the housing: An Introduction. Online Analytical Processing.
various data mining techniques such as association rule Data Mining. Developing a Data Warehouse. Applications
mining, data classification and clustering. The book of Data Warehousing and Data Mining in Government.
adopts an algorithm-centric approach presenting various CASE STUDIES1. Data Warehousing in the Tamil Nadu
algorithms for these data mining techniques. Finally, the Government. 2. Data Warehouse for the Ministry of
text ends with an exhaustive discussion on multimedia Commerce. 3. Data Warehouse for the Government
data mining (MDM). of Andhra Pradesh. 4. Data Warehousing in Hewlett-
KEY FEATURES Packard. 5. Data Warehousing in Lavis Strauss.
Illustrates the concepts with the help of various figures 6. Data Warehousing in the World Bank. 7. HARBOR, A
and examples. Highly Available Data Warehouse. 8. A Typical Business
Provides a summary at the end of each chapter for Data Warehouse for a Trading Company. 9. Customer
quick revision of key points. Data Warehouse of the Worlds First and Largest Online
Offers chapter-end questions for self-evaluation. Bank in the United Kingdom. 10. A German Supermarket
EDEKAs Data Warehouse. Bibliography. Index.
Contents: Preface. Introduction to Data Mining. Data
Preprocessing Technique. Association Rule Mining. Data Latest Print 2013 / 184 pp. / 17.8 23.5 cm
Classification Techniques. Data Clustering. Other Data ISBN-978-81-203-3627-8 / ` 225.00 / (e-book also available)
Mining Techniques. Multimedia Data Mining: The Recent
Trend. Index.
Latest Print 2009 / 144 pp. / 16.0 24.1 cm
ISBN-978-81-203-3812-8 / ` 125.00 / (e-book also available)
 74 PHI Learning CATALOGUE 2014

Database Management Systems Applications, Computer Science and Engineering,

Information Technology and Management. The book is
organized into the three parts to introduce the
CHATTERJEE theoretical and programming concepts of DBMS. Part I:
Learning Oracle SQL and PL/SQL: Basic Concepts and Orcale SQL, deals with DBMS basic,
software analysis and design, data flow diagram, ER
A Simplified Guide model, relational algebra, normal forms, SQL queries,
RAJEEB C. CHATTERJEE, Visiting faculty in the Department functions, subqueries, different types of joins, DCL, DDL,
of Information Technology, Jadavpur University. DML, object constraints and security in Orcale. Part II:
Application Using Oracle PL/SQL, explains PL/SQL basics,
This book offers a systematic knowledge of the Oracle functions, procedures, packages, exception handling,
SQL and PL/SQL so that the students can exploit the triggers, implicit, explicit and advanced cursors are
capabilities of the database in an effective and efficient explained using suitable examples. This part also covers
manner. The book follows a step-by-step approach to the advanced concepts related to PL/SQL such as collection,
subject with suitable real-world cases, examples and records, objects, dynamic SQL and performance tuning.
exercises that make it a complete and effective self-study Part III: Advanced Concepts and Technologies, elaborates
guide advanced database concepts such as query processing,
The book can also be used for practical classes on oracle. file organization, distributed architecture, backup,
It can be used for Oracle version 8.0 onwards. The recovery, data warehousing, online analytical processing
availability of an authorized oracle database in and data mining concepts and their techniques.
conjunction with the book is sufficient to learn Oracle All the chapters include a large number of examples. To
commands, syntaxes, operators, built-in function, further reinforce the concepts, numerous objective type
techniques for creation, alterations and uses of table questions and workouts are provided at the end of each
structures. Screenshots have not been presented in the chapter.
book to avoid confusion due to differing platforms that
the students may use in different environments. Contents: Preface. Acknowledgments. Database Basics,
Software Analysis and Design, Data Flow Diagram and ER
Designed to address the need of the laboratory classes Model. Relational Algebra and Normal Forms. Query
on Oracle for the undergraduate and postgraduate Processing, File Organization, Distributed Processing and
students of Computer Science and Information Data Mining. Transaction Processing, Concurrency
Technology as well as the students of Computer Control, Oracle Architecture, Backup and Recovery. SQL
Applications, this book is also useful for the professionals Basics, Functions, Sub Query and Joins. Data
for conducting training program on Oracle. Manipulation Language, Objects, Constraints and Security
Contents: Preface. Overview. Create Table Structure. in Oracle. Oracle PL/SQL Basics. Function, Procedure and
Alter Table Structure. Insert a Row. Update Rows. Delete Package. Oracle Exception Handler, Database Triggers and
Rows. Query from Tables. Built-in Number Functions. Implicit Cursor. Explicit and Advance Cursors. Answers.
Built-in Character Functions. Built-in Date Functions. Built- Index.
in Conversion Functions. Built-in Group Functions. Latest Print 2013 / 344 pp. / 17.8 23.5 cm
Subquery. Advanced Join Methods. View. Sequence. ISBN-978-81-203-4842-4 / ` 525.00
Index. Synonym. Security. System Tables. SQL*Plus.
Introduction to PL/SQL. Control Structures. Procedure.
Function. Package. Trigger. Cursor. Introduction to Oracle NARANG
Architecture. Answers to Revision Questions. Index.
Latest Print 2012 / 312 pp. / 17.8 23.5 cm
Database Management Systems, 2nd ed.
ISBN-978-81-203-4542-3 / ` 350.00 / (e-book also available) RAJESH NARANG, Chief Technology Officer, National
Institute of Smart Government, New Delhi.
DAS GUPTA & RADHA KRISHNA The contents of this second edition have been
appropriately enhanced to serve the growing needs of
Database Management System, Oracle the students pursuing undergraduate engineering courses
SQL and PL/SQL, 2nd ed. in Computer Science, Information Technology, as well as
postgraduate programmes in Computer Applications
PRANAB KUMAR DAS GUPTA, Senior Scientist in Defence (MCA), MSc (IT) and MSc (Computer Science). The book
Research and Development Organization (DRDO). covers the fundamental and theoretical concepts in an
Presently he is Joint Director at Proof and Experimental elaborate manner using SQL of leading RDBMSOracle,
Establishment, Chandipur. MS SQL Server and Sybase.
P. RADHA KRISHNA, Principal, Research Scientist at
Infosys Labs, Infosys Limited, Hyderabad. Realizing the importance of RDBMS in all types of
architectures and applications, both traditional and
Database Management System (DBMS) and Oracle are modern topics are included for the benefit of IT-savvy
essentially a part of the curriculum for undergraduate readers. A strong understanding of the relational
and postgraduate courses in Computer Science, Computer database design is provided in chapters on Entity-
 BUSINESS & MANAGEMENT 75

Relationship, Relational, Hierarchical and Network Data The textbook is primarily designed for the postgraduate
Models, Normalization, Relational Algebra and Relational students of management, computer science and
Calculus. The architecture of the legacy relational information technology. It should also serve as a useful
database R system, the hierarchical database IMS of IBM text for B.E./B.Tech. students in computer science
and the network data model DBTG are also given due engineering and software engineering. Besides students,
importance to bring completeness and to show thematic this book will also be useful for computer professionals
interrelationships among them. engaged in design, operation and maintenance of
Several chapters have been devoted to the latest database.
database features and technologies such as Data Contents: Preface. Preface to the First Edition.
Partitioning, Data Mirroring, Replication, High Availability, Introduction. Database Concepts. Data Structure. Data
Security and Auditing. The architecture of Oracle, SQL of Models. Database Design. Implementation Design.
Oracle known as PL/SQL, SQL of both Sybase and MS SQL Hierarchical Database Management Systems. Network
Server known as T-SQL have been covered. Database Management Systems. Relational Database
Contents: Preface. Introduction. The Entity-Relationship Management Systems. Distributed Database Management
Model. Data Models. Storage Structure. Relational Data System. Client/Server Systems. Data Warehousing. Data
Structure. Architecture of System R and Oracle. Mining. Object Oriented Database Management System
Normalization. Structured Query Language. T-SQL (OODBMS). Database Operations and Maintenance.
Triggers and Dynamic Execution. Procedure Language Appendices. Bibliography. Index.
SQL. Cursor Management and Advanced PL/SQL. Latest Print 2011 / 404 pp. / 17.8 23.5 cm
Relational Algebra and Relational Calculus. Concurrency ISBN-978-81-203-4277-4 / ` 295.00 / (e-book also available)
Control and Automatic Recovery. Distributed Database
and Replication. High Availability and RAID Technology.
Security Features Built in RDBMS. Queries Optimization. E-Commerce
Architecture of a Hierarchical DBMS. The Architecture of
Network based DBTG System. Comparison between
Different Data Models. Performance Improvement and AWAD
Partitioning. Database Mirroring and Log Shipping for
Disaster Recovery. Bibliography. Answers to Selected Electronic Commerce: From Vision to
Exercises. Index. Fulfillment, 3rd ed.
Latest Print 2012 / 480 pp. / 17.8 23.5 cm ELIAS M. AWAD, Mclntire School of Commerce, University
ISBN-978-81-203-4313-9 / ` 325.00 of Virginia.
This book, now in its third edition, is aimed at the
PANNEERSELVAM undergraduate/graduate level of courses in Electronic
Database Management Systems, 2nd ed. Commerce. It provides the necessary tools and
technology for students in order to have an overview of
R. PANNEERSELVAM, Professor, School of Management, managerial and technical concepts of e-commerce. The
Pondicherry University, Pondicherry. text follows a life cycle approach to show students the
This revised and updated book, now in its Second Edition, entire process of e-commerce from vision or strategic
continues to provide excellent coverage of the basic planning to fulfillment for delivery of products and
concepts involved in database management systems. It services with the goal of customer satisfaction.
provides a thorough treatment of some important topics The edition stands out in terms of lucidity, ease of
such as data structure, data models and database learning, and the approach taken to integrate concepts,
design through presentation of well-defined algorithms, methodologies, processes and technologies via a life-
examples and real-life cases. There is also detailed cycle approach to e-commerce. The key features of this
coverage of data definition and data manipulation edition are
parts of IMS and PC-FOCUSthe two popular database
management systemsto access and manipulate Revised! Chapter 12 covers e-core values: Legal,
hierarchical database, besides IDMS (Network) and Ethical, Taxation, and International Issues.
Interactive SQL (Relational) database languages, using o Includes new coverage on the professional ethicist,
suitable programs based on case studies. taxation issues, online gambling, and issues for
WHAT IS NEW TO THIS EDITION developing countries.
Includes five new chapters, namely, Distributed New! Coverage of security threats
Database Management System, Client/Server Systems, o Discusses topics such as blogging and its growth, ID
Data Warehousing, Data Mining, and Object Oriented theft and privacy issues, phishing and its impact,
Database Management System (OODBMS) to cover the money laundering and terrorism, spyware, adware,
modern concepts of DBMS. pop up ads and how to block them, encryption,
Provides a new section on cryptography for network hackers, spammers, cookies, worms, intelligent
security. agents, etc.
 76 PHI Learning CATALOGUE 2014

Fully Updated! Boxes and tables have been updated within no time. This book on Mobile Commerce gives an
to reflect recent or current events in-depth insight on the role of a mobile in revolutionizing
o Keeps students abreast of recent trends. various industry verticals, specifically business and
Key topics added, chapter highlights include: commerce.
o Ch. 1: Digital divide, e-learning, value chain, supply The book shows the evolution of a mobile phone from a
chain management (SCM), and e-business models mere gadget meant for communication to a smarter one
o Ch. 3: Focuses on how information is transferred via performing business transactions. The book is divided
the Internet and Open System Interconnection (OSI) into seven parts segregated asBasic concepts,
o Ch. 4: More updates on the technical infrastructure, Technology, Key players, Key products, Security of legal
Instant Messaging, spamming and appropriate e-mail aspects, the Future trends and the Case studies. The book
use, e-mail etiquette, and extranets and SCM also discusses various technologically advanced handheld
o Ch. 5: Discussion on the types of service providers devices, like Smartphones, PDAs, Laptops, Tablets and
and web hosting services, more on packets and Portable gaming consoles, in detail.
routers, and application service providers (ASP) Besides, the basic technology and concepts involved in
o Ch. 6: Mobile commerce, bluetooth applications, mobile commerce is discussed comprehensively. The key
wireless security, satellite technology, security and concepts, like mobile marketing, mobile ticketing, mobile
legal issues in wireless application protocol computing, mobile payments and mobile banking are
o Ch. 8: Geometric shapes and gender differences on discussed vis-a-vis latest technologies, like wireless and
web sites and helping those that are color blind and mobile communication technology, digital cellular techno-
impaired vision logy, mobile access technology and 4G and 5G systems.
o Ch. 9: Permission marketing, Customer relationship The book also throws light on the issues, such as mobile
management, and Cultural differences and security hazards, and the necessary measures to protect
e-marketing the same. A chapter is devoted to laws governing the
o Ch. 10: Search engines and web portals, enterprise mobile phone usage and its privacy. The Case Studies are
portal technologies, knowledge portals, and mobile provided elucidating the role of mobile commerce in the
web services real-life scenarios.
o Ch. 15: Mobile commerce and mobile payments, This book is intended for the undergraduate and
internet based payment system models, and credit postgraduate students of Communication Engineering,
card laundering Information Technology and Management.
Contents: Preface. Part I: First Things FirstThe Dawn of Contents: Preface. Part I: Mobile Commerce Basics
a Maturing Industry. The World Wide Web. Part II: The Introduction to M-commerce. Mobile Commerce Services.
Technology of E-CommerceInternet Architecture. Mobile Commerce Applications. Part II: Mobile
Intranets and Extranets. Hosting Your Web Site. Mobile Commerce TechnologyWireless and Mobile
Commerce: The Business of Time. Part III: Communication. Digital Cellular Technology. Mobile
E-Strategies and TacticsBuilding E-Presence. Web Site Access Technology. 4g and 5g Systems. Part III: Key
Evaluation and Usability Testing. Internet Marketing. PlayersMobile Devices. Mobile Service Providers. Part
Web Portals and Web Services. Business-to-Business. IV: Mobile ProductsMobile Banking. Mobile Ticketing.
E-Commerce. E-Core Values: Ethical, Legal, Taxation, and Mobile Paymant Systems. Mobile Computing. Part V:
International Issues. Part IV: Security Threats and Security and Legal AspectsSecurity and Privacy Issues.
Payment SystemsE-Security and the USA Patriot Act. Legal Aspects. Part VI: The Path AheadFuture of Mobile
Encryption: A Matter of Trust. Getting the Money. Part V: Commerce. Part VII: Case StudiesMobile Commerce
Managerial and Customer-Related IssuesGoing Online. Case Studies. References. Index.
References. Index.
Latest Print 2013 / 384 pp. / 17.8 23.5 cm
Latest Print 2012 / 576 pp. / 17.8 23.5 cm ISBN-978-81-203-4805-9 / ` 395.00 / (e-book also available)
ISBN-978-81-203-3027-6 / ` 325.00

FJERMESTAD & ROMANO, Jr. (Eds.)

BANDYOPADHYAY
Mobile Commerce Electronic Customer Relationship
KARABI BANDYOPADHYAY, Chairperson, Technology and
Management
Faculty, Information Systems, in International School of JERRY FJERMESTAD, Associate Professor in the School of
Business & Media, Kolkata. Management at New Jersey Institute of Technology
(NJIT).
Once the treasured piece of the elite class, mobile
phones have now become a prerequisite of every NICHOLAS C. ROMANO, Jr., Assistant Professor of
commoner. From schoolchildren to pensioners, from Management Science and Information Systems at
bureaucrats to fruit vendors, all depend greatly on their Oklahoma State University (OSU).
mobile phones. The reason can be given to its impeccable This book offers a state-of-the-art survey of information
potential to perform various applications efficiently, systems research on electronic customer relationship
 BUSINESS & MANAGEMENT 77

management (eCRM). eCRM is becoming a part of a global and real time business activity. The comprehensive
Sense-and-Respond organization, with IT-enabled coverage of this fourth edition equips the students with
capability of adaptation to a rapidly changing business the latest information in e-commerce-concepts, models,
environment. The text provides important new strategies, and techniques that can be used to build
frameworks derived from current cases and applications useful e-commerce applications.
in this emerging field. Various researchers, professors The range of topics covered is broad, making this book a
and managers have contributed their experiences in solid introductory text for the rapidly expanding number
this field. of courses in e-commerce for business students at the
The experts contribution in this volume bring forth all undergraduate or postgraduate level, and also for
the three components of eCRM: analytical (based on students pursuing courses in computer applications,
formal analysis of large stores of customer data, information technology and information science.
frequently involving data mining from data warehouses), The book features several comprehensive and diverse
operational (delivery of surpassing customer service in an case studies and data on Indian corporations, as well as
integrated fashion across all touch points), and multinational companies showing success and failure of
collaborative (co-coordinating the activities of all business their Web-based electronic business models. New
partners in the delivery of customer service). material on developments in technology and general
The book is organized in four parts: Part I presents an business strategy has been added in all the chapters.
overview of the role of CRM and eCRM in marketing and This fundamental treatment of the subject of e-
supply chain management; Part II focuses on the organi- commerce coupled with a clear and practical analysis of
zational success factors behind eCRM implementation; market models, continues to make this text an invaluable
Part III presents cases of eCRM performance single source guide for students-arming them with skills
enhancement; and Part IV addresses eCRM issues in to deal successfully with the managerial issues they will
business-to-consumer commerce. face as future business professionals.
Contents: Series Editors Introduction. Acknowledgments. KEY FEATURES
Electronic Customer Relationship Management: An
Provides coverage of all elements of e-commerce
Introduction. Part IThe Role of CRM and eCRM: Success including customer relationship, supply chain manage-
Factors in Online Supply Chain Management and e-
ment, e-payment, e-security, mobile commerce, and
Customer Relationship Management. Using Electronic Web designing.
Customer Relationship Management to Maximize/ Addresses key legal issues related to cyberstalking,
Minimize Customer Satisfaction/Dissatisfaction. Part II privacy, copyright, and so forth.
Organizational Success Factors of CRM: Customer Gives the end-of-chapter Internet search exercises to
Relationship Management Success and Organizational
help students develop analytical skills.
Change: A Case Study. Success Factors in CRM Defines key technical terms in the glossary.
Implementation: Results from a Consortial Benchmarking
Study. Collaborative Customer Relationship Management Contents: Preface. History of e-commerce and Indian
in Financial Services Alliances. Part IIIEnhancing Business Context. Business Models for e-commerce.
Performance of CRM: Improving Customer Interaction Enabling Technologies of the World Wide Web.
with Customer Knowledge Management. An Examination e-Marketing. e-Security. e-Payment Systems. e-Customer
of the Effects of Information and Communication Relationship Management. e-Supply Chain Management.
Technology on Customer Relationship Management and e-Strategy and Knowledge Management. Information
Customer Lock-In. Part IVCRM in Business-to-Customer Systems for Mobile Commerce. Portals for e-Business.
Commerce: What Makes Customers Shop Online? Toward Legal and Ethical Issues. Glossary. Index.
Achieving Customer Satisfaction in Online Grocery Latest Print 2013 / 568 pp. / 17.8 23.5 cm
Shopping: Lessons Learned from Australian and Swiss ISBN-978-81-203-4505-8 / ` 425.00 / (e-book also available)
Cases. Editors and Contributors. Series Editor. Index.
Latest Print 2009 / 224 pp. / 17.8 23.5 cm
ISBN-978-81-203-2994-2 / ` 225.00 E-Governance

JOSEPH PRABHU
E-Commerce: An Indian Perspective, E-Governance: Concepts and
4th ed Case Studies, 2nd ed.
P.T. JOSEPH, S.J., Professor, Information Systems and C.S.R. PRABHU, Deputy Director General and State
Organizational Behaviour at the Xavier Institute of Informatics Officer, National Informatics Centre (NIC),
Management (XIM), Bhubaneswar. Currently, he also Andhra Pradesh State Unit, Hyderabad.
holds the position of the Director of XIM Bhubaneswar. This comprehensive text, now in its Second Edition,
Electronic Commerce is an exciting field of business continues to provide the entire spectrum of
sector, with new issues emerging continually in this e-governancefrom definition of e-governance to its
 78 PHI Learning CATALOGUE 2014

history, evaluation, e-governance models, infrastructure SATYANARAYANA

and manpower facilities, data warehousing possibilities in
implementation of e-government projects, and strategies e-Government: The Science of the
of success of such projects. Possible
The text covers 22 case studies18 Indian case studies J. SATYANARAYANA, IAS, Special Chief Secretary to the
and four International case studies. The Indian case Chief Minister of Andhra Pradesh, India.
studies include Bhoomi, a project of Karnataka
Government, CARD (Computer-aided Administration of Today, there is a surge of interest in e-government and
Registration Department), Smart Nagarpalika (Compu- its implementation. Many governments across the world
terization of Urban Local Bodies or Municipalities), are laying great emphasis on delivering speedy and
IT in judiciary, Sachivalaya Vahini (e-governance at reliable services to the citizens and businesses through
Secretariat), e-Khazana (Computerization of Treasury the use of Information Technology and Communication
Department), and e-Panchayat (Electronic Knowledge- Technology. In India too, particularly in states like Andhra
based Panchayat). The international case studies are Pradesh and Karnataka, many e-government projects
culled from USA, China, Brazil and Sri Lanka. have been successfully implemented, which have
immensely benefited the ordinary citizens.
This book would be of great interest to students of
computer science, IT courses, management and public The author, with years of practical experience in
administration. In addition, government departments e-government implementation, gives a masterly analysis
both at the centre and in various statesand of e-government and its benefits, role of people,
administrators should find the book highly useful. process and technology in e-government, public-private
partnership models, e-government standards, and issues
NEW TO THIS EDITION relating to security, digital divide, and cyber law.
Provides two Appendicesone on Eucalyptus cloud to The 9 Case Studies in the G2B, G2C and G2G segments
remotely provision e-governance application and considerably enhance the value of the book.
another on Revisiting NeGP: eBharath 2020: the
proposed future NeGP. The theoretical aspects are ably illustrated with the
help of diagrams, screenshots, tables and exhibits. All
Contents: Preface. What is e-Governance? E-Governance these features, together with the clear exposition of the
Models. E-Governance Infrastructure, Stages in Evolution principles and practice of e-government, should make this
and Strategies for Success. Applications of Data book a valuable guide and a cherished companion for
Warehousing and Data Mining in Governance. Case all practitioners of e-government in the public sector as
Studies1. NICNETRole of Nationwide Networking in also in the IT industry.
e-Governance. 2. Collectorate 2000. 3. Computer-aided
Administration of Registration Department (CARD). Besides, students of management would immeasurably
4. Smart NagarpalikaComputerization of Urban Local benefit by reading this timely, well-balanced and well-
Bodies (Municipalities). 5. National Reservoir Level and researched study.
Capacity Monitoring System. 6. Computerization in Contents: Preface. What is e-Government? Looking
Andhra Pradesh State Trading Corporation. 7. Ekal Seva Around! The PPT. Public-Private Partnerships for
Kendra. 8. Sachivalaya Vahini or e-Governance in Secre- e-Government. e-Government Readiness. Technology
tariat. 9. Bhoomi. 10. IT in Indian Judiciary. 11. E-Khazana and Standards. Security for e-Government. The Digital
for Government Treasury, Andhra Pradesh. 12. E-Governance Dividends Divide. e-Government and Cyberlaw. Managing
in the Offices of Director General for Foreign Trade e-Government. Case Studies in e-Government. Rebooting
(DGFT). 13. Data Warehousing in the Tamil Nadu the Governmentin e-Mode! Glossary. References. Index.
Government. 14. Data Warehouse for the Ministry of
Commerce. 15. PRAJARural e-Seva. 16. E-Seva, A New Latest Print 2011 / 312 pp. / 17.8 23.5 cm
Paradigm in Citizen Services. 17. E-Panchayat (Electronic ISBN-978-81-203-2608-8 / ` 325.00 / (e-book also available)
Knowledge Based Panchayat). 18. General Information
Services of National Informatics Centre. 19. E-Governance
Initiative in USA. 20. E-Governance Case Study in China Enterprise Resource Planning
Beijing Business e-Park. 21. Brazils Poupatempo or Time
Saver Centres. 22. Sri LankaKothamale Community AGRAWAL
Radio Internet Project. Appendices. References. Index.
Latest Print 2012 / 292 pp. / 16.0 24.1 cm (Hard Bound) SAP HR India Payroll: Technical
ISBN-978-81-203-4557-7 / ` 325.00 / (e-book also available) Reference and Learning Guide
P. K. AGRAWAL was a Program Manager at Tata
Technologies Limited, Pune.
This book explains all the concepts underpinning the India
Payroll module of SAP HR. It is a comprehensive technical
manual which explains every single node of the User
Menu and Configuration. The book first gives an overview
 BUSINESS & MANAGEMENT 79

of a concept explaining what it is, how it is used and how Retroactive Accounting. Termination. Off-Cycle Activities.
it relates to the other concepts. It then explains its Nominations. Legacy Data Transfer. Payroll Results.
properties, which are fields in a configuration node. Processing Classes. Cumulation Classes. Evaluation
This book is designed to be used both as a reference Classes. Schemas, Functions, PCRs, Operations, Features.
manual and a learning guide. As a learning guide, it offers Utilities. Index. World Government. World Language.
four views, each for a different target audience. Good Governance. City without Traffic Lights.
Latest Print 2013 / 884 pp. / 17.8 23.5 cm
It can be read from the Senior Managements
ISBN-978-81-203-3872-2 / ` 595.00 / (e-book also available)
perspective to gain a broad understanding of the
subject and what SAP can do for them.
Business Process Owners can achieve a higher level of AGRAWAL
understanding by getting to know more of SAP
concepts and how to perform different tasks in SAP. SAP HR Personnel Administration and
Users can acquire a thorough understanding of Recruitment: Technical Reference and
different tasks and concepts underlying them.
Functional consultants and proficient users can read Learning Guide, 2nd ed.
the book to gain a complete understanding of the P.K. AGRAWAL was a Program Manager at Tata
system. Technologies Limited, Pune.
As a technical reference, the book can be used to locate SAP HR BOOKS
the relevant material through the Table of Contents, This book is one of the set of four books on SAP HR
Index, SAP Menu and SAP Customizing Implementation written by the author:
Guide (IMG). The last two follow the Table of Contents.
SAP HR OM, PD and Training
If the reader is in SAPs User Menu or Configuration, the
chapter number for these nodes can be found in SAP SAP HR Personnel Administration and Recruitment
Menu and IMG. If a node is not covered in the book, SAP HR Time Management
the reason for not doing so is mentioned. SAP HR India Payroll
The implementation of SAP HR India Payroll can also be A Better World
guided by the structure of this book. There is a lot we can do to make our world a better
A Better World world. Read short articles inside on some of the ideas of
World Integration and Improvement Initiative.
There is a lot we can do to make our world a better
world, just as we discover better ways to support our World Government
businesses. Read short articles inside on some of World Language
the ideas of World Integration and Improvement Good Governance
Initiative. City without Traffic Lights
World Government SAP is a great software. One needs to fully understand its
World Language features in order to effectively exploit them for the
Good Governance benefit of customers. Mr. Agrawals books on SAP HR
City without Traffic Lights have a unique approach. A chapter usually focuses on a
single business concept, and discusses the user interface
Contents: SAP Menu. SAP Customizing Implementation as well as its associated configuration. This logical division
Guide. Preface. Wage Types. Wage Type Properties. makes it easier for readers to understand the
Wage Type Permissibility. Wage Type Valuation. Wage functionality.
Type Cumulation. Wage Type Factoring. Basic Salary.
Dearness Allowance. Housing. Car and Conveyance. Another important feature of these books is the level of
Reimbursements. Long-Term Reimbursements. Bonus. detail. Each screen and each field in a screen is explained.
Income from Other Sources. Perquisites. Exemptions. Explanation includes meaning, use case and in some
Child Education Exemption. Leave Travel Exemption. cases guidelines. Details are balanced by overviews
Medical Exemption. North-East State Tax Exemption. explaining the concepts and their relationships.
Leave Encashment Exemption. Voluntary Retirement While explaining functionality, Mr. Agrawal has made
Exemption. Gratuity. Superannuation. Provident Fund and efforts to highlight what can be done and how it is to be
Pension. Employees State Insurance. Labour Welfare done. This is particularly important for less experienced
Fund. Professional Tax. Deductions. One Day Salary users and consultants.
Deduction. Claims and Minimum Net Pay. Balances and
Totals. Section 80 Deductions. Section 80C Deductions. Indicating chapter numbers against each menu and
Section 80U Deductions. Section 89. Salary Projection. configuration item is a very useful innovation, as it
Previous Employment Tax Details. Income Tax. Rounding establishes direct link between the SAP system and the
Off Employee Salary. Net Pay and External Transfer. book.
Payroll Area. Payroll Run. Payroll Posting to Accounting. Another useful feature is that these books can be read
Payment. Form 16 and Form 24. Form 217 (2A). not only by consultants, but also by users, business
 80 PHI Learning CATALOGUE 2014

process owners and even by senior managers. The User Menu and the Configuration. The book first gives an
importance of each topic for each category of users is overview of a concept explaining what it is, how it is used
specified. and how it relates to the other concepts. It then explains
Mr. Agrawal has taken considerable pains in writing these its properties, which are fields in a configuration node.
books, and I congratulate Mr. Agrawal on his achieve- This book is designed to be used both as a reference
ment and thank him for his contribution to the SAP manual and a learning guide. As a learning guide, it offers
community. four views, each for a different target audience.
K. SANJAI, Regional HeadAsia Pacific & Japan, It can be read from the Senior Managements
SAP Global Delivery perspective to gain a broad understanding of the
Contents: SAP Menu. SAP Customizing Implementation subject and what SAP can do for them.
Guide. Preface. Personnel AdministrationInfotypes. Business Process Owners can achieve a higher level
Common Infotype Structure. Actions. Organizational of understanding by getting to know more of SAP
concepts and how to perform different tasks in SAP.
Assignment. Personal Data. Payroll Status. Challenge.
Users can acquire a thorough understanding of
Addresses. Planned Working Time. Contract Elements.
different tasks and concepts underlying them.
Monitoring of Tasks. Family Member/Dependents.
Functional consultants and proficient users can read
Education. Other/Previous Employers. Skills. Internal
the book to gain a complete understanding of the
Medical Service. Powers of Attorney. Internal Data. system.
Corporate Functions. Company Instructions. Insurance.
Objects on Loan. Date Specifications. Works Councils. As a technical reference, the book can be used to locate
Disciplinary Action and Grievances. Communication. the relevant material through the Table of Contents,
Employees Applicant Number. Calculation of Index, SAP Menu and SAP Customizing Implementation
Employment Period. Wage Type. Basic Pay. Bank Details. Guide (IMG). The last two follow the Table of Contents.
External Bank Transfers. Recurring Payments/Deductions. If the reader is in SAPs User Menu or Configuration, the
Additional Payments. Cost Distribution. Loans. chapter number for these nodes can be found in SAP
Menu and IMG. If a node is not covered in the book,
Membership Fees. Notifications. Additional Off-cycle
the reason for not doing so is mentioned.
Payments. ESS Settings Remuneration Statement.
Infotype Properties. Infotype Menus. Infotype Screens. The implementation of SAP HR Time Management and
Infotype Change Tracking. Cost Assignment. Payment documentation can also be guided by the structure of
Model. Ad Hoc Query. HIS. Authorizations. Optical this book.
Archiving. Concurrent Employment. Recruitment A Better World
Recruitment Process. Applicant. Application. Vacancy
There is a lot we can do to make our world a better
Assignment. Applicant Action. Applicant Activities.
world, just as we discover better ways to support our
Applicant Activity Status. Applicants Personnel Number. businesses. Read short articles inside on some of the
Applicants Organizational Assignment. Applicants ideas of World Integration and Improvement Initiative.
Contract Elements. Other Recruitment Configuration.
Utilities. Index. World Government. World Language. World Government
Good Governance. City without Traffic Lights. World Language
Latest Print 2011 / 712 pp. / 17.8 23.5 cm
Good Governance
ISBN-978-81-203-4223-1 / ` 550.00 / (e-book also available) City without Traffic Lights
SAP is a great software. One needs to fully understand its
features in order to effectively exploit them for the
AGRAWAL benefit of customers. Mr. Agrawals books on SAP HR
have a unique approach. A chapter usually focuses on a
SAP HR Time Management: Technical single business concept, and discusses the user interface
Reference and Learning Guide, 2nd ed. as well as its associated configuration. This logical
division makes it easier for readers to understand the
P.K. AGRAWAL was a Program Manager at Tata
functionality. Another important feature of these books is
Technologies Limited, Pune. the level of detail. Each screen and each field in a screen
He has written the following books on SAP HR: is explained. Explanation includes meaning, use case and
SAP HR OM, PD and Training in some cases guidelines. Details are balanced by
overviews explaining the concepts and their relationships.
SAP HR Personnel Administration and Recruitment
SAP HR Time Management While explaining functionality, Mr. Agrawal has taken
efforts to highlight what can be done and how it is to be
SAP HR India Payroll done. This is particularly important for less experienced
This book explains all the concepts underpinning SAPs users and consultants. Indicating chapter numbers against
HR Time Management Module. It is a comprehensive each menu and configuration item is a very useful
technical manual which explains every single node of the innovation, as it establishes direct link between the SAP
 BUSINESS & MANAGEMENT 81

system and the book. Another useful feature is that these Users can acquire a thorough understanding of
books can be read not only by consultants, but also by different tasks and concepts underlying them.
users, business process owners and even by senior Functional Consultants and proficient users can read
managers. The importance of each topic for each the book to gain a complete understanding of the
category of users is specified. system.
Mr. Agrawal has taken considerable pain in writing these As a technical reference, the book can be used to locate
books, and I congratulate Mr. Agrawal on his the relevant material through the Table of Contents,
achievement and thank him for his contribution to the Index, SAP Menu and Implementation Guide for R/3
SAP community. Customizing (IMG). The last two follow the Table of
K. SANJAI, Regional HeadAsia Pacific & Japan, Contents. If the reader is in SAPs User Menu or
SAP Global Delivery Configuration, the chapter number for these nodes can
be found in SAP Menu and IMG. If a node is not
Contents: Preface. Infotypes. Employee Groupings. Work covered in the book the reason for it is also mentioned.
Schedule. Substitution. Absence. Attendance. Absence
Quota. Quota Correction. Attendance Quota. Quota The implementation of SAP HR OM, PD and Training and
Compensation. Overtime. Availability. Time Recording. documentation can also be guided by the structure of
Time Events. Time Transfer. Employee Remuneration. this book.
Maternity Leave. Military Service. Additional Absence A Better World: There is a lot that we can do to make
Data. Flextime. Activity Allocation. Cost Assignment. our World a better World, just as we discover better
External Services. Different Payment. Time Data ways to support our businesses. Read short articles inside
Collection. Employee Expenditure Collection. Logistics on some of the ideas of World Integration and
Integration. Time Evaluation Configuration. Cluster B1. Improvement Initiative.
Cluster B2 (Time Evaluation Results). Internal Tables. World Government
Time Evaluation with Clock Times (Schema TM00). Good Governance
Schemas, Functions, PCRs, Operations, Features. Time World Language
Managers Workplace. Time Management Pool. Cross- City without Traffic Lights
Application Time Sheet. Incentive Wages. Shift Planning.
Utilities. Index. World Government. World Language. Books on SAP HR: The following other books on SAP HR
Good Governance. City without Traffic Lights. have also been published by PHI Learning, New Delhi:
Latest Print 2010 / 756 pp. / 17.8 23.5 cm 1. SAP HR Time Management
ISBN-978-81-203-4065-7 / ` 550.00 / (e-book also available) 2. SAP HR Personnel Administration and Recruitment
3. SAP HR India Payroll
Contents: SAP Menu. SAP Customizing Implementation
Guide. Preface. Section One: Organizational
AGRAWAL ManagementOrganizational Plan. Organizational
SAP HR OM, PD and Training: Technical Management Interfaces. Organizational Unit. Position.
Reference and Learning Guide Job. Person. User. Task. Work Center. Objects.
Relationships. Structures. Infotype Features. Infotypes.
P.K. AGRAWAL was a Program Manager at Tata Plan Version. Planning Status. Authorizations.
Technologies Limited, Pune. Organizational Management Integration. Database
This book explains all the concepts underpinning the Utilities and Dialog Control. Data Transfer. Organization
Organizational Management (OM), Personnel Develop- and Staffing Interface Customizing. Data Model. Section
ment (PD) and Training and Event Management modules Two: Personnel DevelopmentQualifications Catalog.
of SAP HR. It is a comprehensive technical manual which Profiles. Career and Succession Planning. Development
explains every single node of the User Menu and the Plan. Appraisals. Personnel Development Integration.
Configuration. The book first gives an overview of a Section Three: Training and Event ManagementBusiness
concept explaining what it is, how it is used and how it Event Catalog. Business Event Group. Business Event
relates to other concepts. It then explains its properties, Type. Dynamic Menus. Resources. Business Events.
which are fields in a configuration node. Attendee. Attendance. Correspondence. Training
Integration. Utilities. Index. World Government. World
This book is designed to be used both as a reference Language. Good Governance. City without Traffic Lights.
manual and a learning guide. As a learning guide, it offers
four views, each for a different target audience. Latest Print 2010 / 788 pp. / 17.8 23.5 cm
ISBN-978-81-203-3984-2 / ` 550.00 / (e-book also available)
It can be read from the Senior Managements
perspective to gain a broad understanding of the
subject and what SAP can do for them.
Business Process Owners can achieve a higher level of
understanding by getting to know more of SAP
concepts and how to perform different tasks in SAP.
 82 PHI Learning CATALOGUE 2014

AGRAWAL Enterprisewide Resource Planning (ERP) applications. This

has today percolated down to the midsize companies as
SAP MM Purchasing: Technical the benefits of ERP applications are appreciated. Not
Reference and Learning Guide surprisingly, in business schools across the country, ERP
has become a popular and major subject of study. This
P.K. AGRAWAL was a Program Manager at Tata accessible, easy-to-read book explains the ERP concept,
Technologies Limited, Pune.
its theory and implementation with practical case
SAP is a powerful software that can meet the needs of studies. Throughout, the focus remains on the Indian
any business and for any type of business in any part of scenario. While Part I of the book deals with the theory
the world. Its all encompassing nature makes SAP of ERP with detailed discussions on best practices in
complex. To understand SAP well, in this book on SAP ERP, ERP vendor analysis, its basic functional modules
MM Purchasing, like in his earlier four books on SAP (HR and its implementation, Part II describes ERP As Is to
module), the author gives an indepth analysis of SAP, ERP To Be.
with its focus on materials management purchasing.
The book details and delineates the fundamental
Divided into 26 chapters, the book clearly explains both and advanced features of ERP in a style that is intelligible
the SAP Menu and the Customizing Implementation to the reader. It presents a structured methodology
Guide. It also indicates the chapter number where these designed to help students understand the conceptual
are covered, thereby creating a direct link between the elements of ERP as well its implementation.
book and the SAP software. The book is intended as a text for postgraduate students
This well-organized book can be used to learn SAP from of management and as a valuable reference for the
scratch. Being a learning guide, it would be immensely practicing professionals. That it is based on the authors
valuable for all those who are training to be SAP vast experience in the subject in more than 65 Indian
Consultant. The book would be especially useful to manufacturing companies, and is a reader-friendly text
Business Process Owners and Senior Managers to get an with a number of diagrams, screenshots, and tables
overview of SAP and the important choices it offers. further enhances its value.
SALIENT FEATURES Contents: Preface. Part I: Theory of ERP. Introduction.
The book balances details with overviews which Origin, Evolution and Structure. The Best Practices in ERP.
explain linkages between concepts. ERP Vendor Analysis. Basic Functional Modules in ERP.
Each chapter forms an important business concept ERP Implementation. Part II: Making ERP A SuccessERP
and covers business processes carried out in SAP by As Is. ERP To Be. Bibliography. Index.
the user. Latest Print 2013 / 164 pp. / 16.0 24.1 cm
The book can be used as a User Manual by SAP ISBN-978-81-203-2633-0 / ` 175.00 / (e-book also available)
readers.
SAP implementation becomes easy by using the book.
Contents: Preface. Organization. Material. Vendor.
ASAP WORLD CONSULTANCY
Purchasing Scenarios. Purchasing Document Screens. Administering SAP R/3: MM-Materials
Purchase Requisition. Request for Quotation/ Quotation.
Purchase Order. Contract. Scheduling Agreement.
Management Module
Account Assignment. Release Procedure for Purchasing ASAP WORLD CONSULTANCY.
Documents. Release Procedure for Purchase Requisitions. This book is a fast and concise guide for administrators
Purchasing Info Record. Source List. Quota Arrangement. implementing the Materials Management SAP R/3
Source Determination. Pricing Procedure. Taxes. Vendor module. It gives tips and real-world examples on how to
Evaluation. Manufacturer Part. Confirmations. Messages. manage inventory and supplies using the MM module.
Partners. Archiving. Utilities. Index.
It also makes readers learn how to:
896 pp. (approx.) / 17.8 23.5 cm
ISBN-978-81-203-4851-6 / FORTHCOMING Use the Enterprise Data Model to generate instances of
all data items.
Use the SAP R/3 Business Engineer to build your
ALTEKAR system.
Handle MM using electronic commerce and network
Enterprisewide Resource Planning: computing.
Theory and Practice Use the Education and Training Planner to get users up
to speed and manage change.
RAHUL V. ALTEKAR, Senior Functional Architect,
JDA India, Hyderabad. Contents: IntroductionFocusing on Materials
Management. I. Using the SAP R/3 Materials
He can be reached at altekarrahul@consultant.com Management ApplicationImplementing Integrated
Over the last two decades, large corporations and Materials Management. Understanding Materials
companies worldwide have been implementing Purchasing. Understanding Material Requirements
 BUSINESS & MANAGEMENT 83

Planning. Understanding Inventory and Warehouse It also has tips and real-world examples on how to use
Management. II. Knowing How Materials Management the HR Information System and program in HR.
Fits into SAP R/3Integrating MM. Understanding the Contents: Introduction. I. Administering the Personnel
SAP R/3 Business Engineer. Analyzing Materials Administration and Payroll Accounting ModulesBuilding
Information. Utilizing Reports and Interfaces. Under- a Global Integrated Human Resource System. Preparing
standing Network Computing. MM Education and the Fundamentals of HR Management. Managing
Training. Appendix A. MMConsultants Perspective. Personnel Time. Administering Benefits. Administering
Index. Payroll. Managing Business Trips. II. Administering the
Latest Print 2011 / 440 pp. / 17.8 23.5 cm Personnel Planning and Development ModulesPlanning
ISBN-978-81-203-1387-3 / ` 295.00 Human Resource Requirements. Planning for Personnel
Development. Recruiting, Changing Jobs, and Leaving. 10.
Managing Business Events. Using the HR Information
ASAP WORLD CONSULTANCY System. Setting Up the Control Mechanisms in HR.
Administering SAP R/3: Developing HR Strategy for IT Division. Seeing HR from a
Consultants Viewpoint. Appendix AGlossary of HR
The FI-Financial Accounting and Terms and Concepts. Index.
CO-Controlling Modules Latest Print 2011 / 412 pp. / 17.8 23.5 cm
ASAP WORLD CONSULTANCY. ISBN-978-81-203-1551-8 / ` 295.00
This book helps
Structure the accounting department and processes to ASAP WORLD CONSULTANCY
utilize the FI & CO modules. Administering SAP R/3:
Use business planning managers for coordinating
financial data with the corporate headquarters. The Production and Planning Module
Identify areas of interaction between business ASAP WORLD CONSULTANCY.
processes. This book is a fast and concise guide for administrators
See how the FI & CO modules make business process implementing the SAP R/3 Production and Planning
interactions more profitable. Module. It provides
Contents: Reviewing the Processes of Accounting in SAP A comprehensive panorama of SAP R/3 Production and
R/3. I. Preparing the Public AccountsUnderstanding the Planning, plus the details that are needed.
General Ledger. Using Subledger Accounts. Accounting for
Assets. Consolidating Company Accounts. II. Planning and Tips and real-world examples on how to use the
ControllingControlling by Cost Management. Costing on Production and Planning Module.
the Basis of Activities. Controlling by the PS-Project Contents: I. Exploring R3 PPUsing PP Within an R/3
System. Analyzing Profitability. III. Funding, Investment, Environment. Introducing the Concepts and Components
and DevelopmentManaging the Treasury. Managing of PP. II. Preparing the SystemSetting Up Bills of
Investments. Developments in Financial Management. Material. Setting Up Work Centers. Routing the Steps of
FICO Education and Training. IV. AppendixesA: SAP the Production Processes. Assigning Production Resources
Glossary of Terms and Concepts. B: A Consultants and Tools. III. Controlling the Production Facilities
Perspective. Index. Scheduling Routings. Planning and Controlling Shop Floor
Latest Print 2011 / 492 pp. / 17.8 23.5 cm Production Orders. Administering a Production Line.
ISBN-978-81-203-1525-9 / ` 295.00 Implementing PP in Repetitive Manufacturing. Assembly
Processing in Make-to-Order Production. Managing
Materials. IV. Planning and IntegratingMaster Planning.
Managing Resources in the Process Industries. Managing
ASAP WORLD CONSULTANCY Master Recipes. Optimizing the Continuous Production
Administering SAP R/3: Processes. Continuous Manufacturing with Process
Orders. Controlling Self-Regulating Production by
The HR-Human Resources Module KANBANs. Controlling Manufacture with Process
ASAP WORLD CONSULTANCY. Instructions. Relating Production to the Environment.
AppendixGlossary. Index.
This book is a fast and concise guide for administrators
implementing the SAP R/3 Human Resources Module. Latest Print 2011 / 560 pp. / 17.8 23.5 cm
It helps ISBN-978-81-203-1666-9 / ` 350.00
Structure the Human Resources department to manage
personnel time and administer benefits and salary.
Plan for personnel development as well as practices for
joining, moving, or leaving the company.
 84 PHI Learning CATALOGUE 2014

ASAP WORLD CONSULTANCY & BLAIN and employee focus portals (intranet). Moreover, topics
related to new emerging technologies (i.e., open source
Administering SAP R/3: ERP and cloud ERP) and knowledge management are also
The SD-Sales and Distribution Module covered in this part.
ASAP WORLD CONSULTANCY and BLAIN. Following a simple and engaging style, this book is
primarily designed for the undergraduate students of
With this fast and concise book, the readers can
computer science and engineering, information
Implement the SAP R/3 Sales and Distribution module. technology and also for the postgraduate students of
Structure the Sales and Distribution departments and management and computer application.
processes to utilize the SD module. Contents: Preface. Acknowledgements. Introducing ERP
Identify areas of interaction between businesses and and E2RP. Business Processes. Supporting Processes.
processes. ERP: Functional and Technical Architecture. ERP
Receive tips and real-world examples on how to track Implementation. ERP Processes. Case Studies. Extended
and manage sales and distribution via the SD module. ERP (EERP or E2RP). Customer Relationship Management
(CRM). Supply Chain Management (SCM). Business
Contents: Introducing the SAP R/3 Sales and Distribution Intelligence (BI). Intranet and Knowledge Management.
Application. I. The Sales and Distribution Marketplace ERP: Cloud and Open Source. Appendix: Career in ERP.
Understanding the Sales Order. Processing Sales Orders Suggested Readings. Glossary. Index.
Efficiently. Pricing Products and Services to Improve
Sales. II. Satisfying the CustomerBilling. Arranging Latest Print 2013 / 416 pp. / 17.8 23.5 cm
Shipping and Transportation. Trading Worldwide. ISBN-978-81-203-4804-2 / ` 450.00 / (e-book also available)
Managing the SD Communications. III. Getting Results
with the New TechnologiesUsing Modern Sales
Systems. Using Internet Applications. 10. Operating GARG & VENKITAKRISHNAN
WebRFC Gateway Interface. Programming the Internet
Transaction Server. Interpreting SD Organizational Enterprise Resource Planning: Concepts
Structures. Glossary of SD Terms and Concepts. Index. and Practice, 2nd ed.
Latest Print 2011 / 428 pp. / 17.8 x 23.5 cm VINOD KUMAR GARG is Professor of Information
ISBN-978-81-203-1511-2 / ` 295.00 Management at S.P. Jain Institute of Management and
Research, Mumbai.
DESAI & SRIVASTAVA N.K. VENKITAKRISHNAN is General Manager, Sales, for a
leading software organization based in Mumbai.
ERP to E2RP: A Case Study Approach Enterprise Resource Planning (ERP), one of the fastest
SANDEEP DESAI, Executive Vice President (Information growing segments in Information Technology today,
Technology), AFCONS Infrastructure Limited, Mumbai. enables organizations to respond quickly to the ever
ABHISHEK SRIVASTAVA, software engineering, is a increasing customer needs and to capitalize on market
partner at TECHCANVASS, a company developing new opportunities.
age software applications for healthcare industry. He is This revised edition continues to throw light on the
an IT professional with diverse experience in banking, significance of Business Engineering and its link with
insurance, power and government sectors. Information Technology. Besides, it discusses the role of
ERP to E2RP: A Case Study Approach is a comprehensive consultants, vendors and users, the process of
and well-organized book that covers the wide aspects of customization, as well as the methodology and guidelines
ERP and E2RP. for ERP implementation.
The text highlights the details of operational and Intended for the discerning chief executives, functional
supporting processes related to industry verticals, managers, MIS managers and students of management
namely, manufacturing, healthcare and construction. It courses, the book should also serve as a complete
presents general implementation methodologies as well reference for understanding the concepts of ERP and
as specific methodologies prescribed by Oracle and SAP enable organizations to implement ERP solutions.
for the implementation of their products. The book Highlights of the Second Edition
contains few sample business processes that are mapped
with the help of ERP product screens. Focusses on Indian ERP packages, with a new section
on Example of an Indian ERP Package.
Part I of the book focusses on ERP including the
Provides Answers at the end of the book to most of
concepts, evolution, various business processes in
different verticals and implementation methodologies. the problems given at the end of each chapter for the
benefit of both the students and the teachers.
Part II of the book explicates the concept of E2RP. Apart
from that, this part describes its need, major functionality KEY FEATURES
of its modules, namely, supply chain management, Discusses ERP, its scope, benefits and its evolution in
customer relationship management, business intelligence an easy-to-read style.
 BUSINESS & MANAGEMENT 85

Helps understand the business processes that underlie it is necessary to have a good knowledge of all such
a business management information system, and how applications. This book describes all possible IT
ERP fits into the business model. applications in business today to enable the readers to
Shows how a company can win orders in a competitive understand the scope and benefits of individual
environment, using ERP as a tool. applications and their relevance to business.
Presents the key features of some of the leading ERP The book discusses all business processes and modern
packages marketed, and a few case studies on some management functions and shows how IT solutions get
major companies which have successfully implemented mapped onto them. It explains the potential of IT and
ERP solution. how technology leverages the business and makes it
Contents: Preface. Preface to the First Edition. more competitive. The book also emphasizes that the
Acknowledgements. Prologue. ERPA Curtain Raiser. success of IT applications depends on people, top
Business Engineering and ERP. Business Modelling for management, functional managers, operational users and
ERP. ERP Implementation. ERP and the Competitive software engineers. Besides, it discusses the attributes of
Advantage. The ERP Domain. Marketing of ERP. Case ideal IT applications in business and how to achieve
Studies. Appendix. Further Reading. Answers to Selected them, and system control to be incorporated in IT
Problems. Index. applications in ensuring their integrity, reliability,
accuracy and security. The book explains best IT practices
Latest Print 2012 / 200 pp. / 16.0 24.1 cm
in business with real examples, case studies, tables and
ISBN-978-81-203-2254-7 / ` 175.00 / (e-book also available)
diagrams.
The book is meant for the postgraduate students of
SNYDER & STEGER management. Besides, professionals working in the field
Working with Microsoft Dynamics will also find the book immensely useful.
CRM 4.0, 2nd ed. Contents: Preface. Acknowledgements. Information
Technology (IT): Leveraging Modern Business and
MIKE SNYDER and JIM S. TEGER. Management. Decision Making in Business (Data,
A practical introduction to Microsoft Dynamics CRM, this Information, Knowledge and Wisdom). Constituents of IT
book provides case studies, integration and performance Applications in Business. Information Technology: Tactical
guidelines, and toolsetsthe information you need to Applications in Business. Information Technology:
help create successful CRM solutions. The book also Strategic IT Applications in Business. Information
explains how to maintain Microsoft Dynamics CRM 4.0, Technology Applications in Management Functions.
making it of interest to IT professionals who support Practical Approach for Managers in Identifying Right IT
Microsoft Dynamics CRM 4.0 users. Applications. Design and Implementation of Integrated
Business Application Software Package (IBASP) for
Contents: Foreword. Acknowledgments. Introduction. Part
Business: Software Development Life Cycle Activities
I: Overview and SetupMicrosoft Dynamics CRM 4.0
SDLC (Waterfall Method). IT Applications Integrity, Audit
Overview. Setup and Common Tasks. Managing Security
and Control and Attributes of Ideal IT Applications in
and Information Access. Part II: CustomizationEntity
Business. Security of IT Resources Including Business Data
Customization: Concepts and Attributes. Entity
and Information. Computers: Structure, Networks and
Customization: Forms and Views. Entity Customization:
Architectures. Computer Software, Case Tools and Good
Relationships, Custom Entities, and Site Map. Reporting
Programming Practices. Data and Database Management
and Analysis. Workflow. Part III: Extending Microsoft
Systems. System Theory and Information Systems.
Dynamics CRMMicrosoft Dynamics CRM 4.0 SDK. Form
Information Technology Services Division (ITSD):
Scripting and Extensions. Index.
Functions and Responsibilities. IT Applications in Select
Latest Print 2008 / 640 pp. / 17.8 23.5 cm Service Industries (Banks, Hospitals and Hotels) and E-
ISBN-978-81-203-3500-4 / ` 495.00 governance. Information Technology: Genuine Concerns
for Humanity. Index.
Fundamentals of Computers/ Latest Print 2012 / 360 pp. / 17.8 23.5 cm
ISBN-978-81-203-4583-6 / ` 325.00 / (e-book also available)
Information Technology

ADIKESAVAN BANSAL
Information Technology: Best Practices Computing for Management
VEENA BANSAL, Assistant Professor in the Department of
and Applications in Business Industrial and Management Engineering, Indian Institute
T.A. ADIKESAVAN is a Management Consultant and a of Technology Kanpur.
Visiting Faculty, University of Madras, Chennai.
This concise yet accessible introduction to database
Today, Information Technology (IT) offers hundreds of technology is written for use in Database Management
solutions/applications for any type of business. Therefore, System courses, particularly for students of management.
 86 PHI Learning CATALOGUE 2014

In simple, straightforward terms the book provides future of computing. Hence a new chapter on this topic
reader-friendly explanations of the basic concepts has been included in this edition.
which underpin the technology of Relational Database KEY FEATURES
Management Systems (RDBMS). A running example
illustrates the core concepts involvedfrom analysis Fully updated retaining the style and all contents of
to implementationin the design of a simple RDBMS the fourth edition.
project. The book also features adequate treatment of Extensive discussion of analog and digital
the database language SQL. communication.
In depth discussion of both wired and wireless
Students are also introduced to the fundamentals and computer networks.
use of the object-oriented methods of the Java Advanced topics such as multiprogramming, virtual
programming language to write simple, web-enabled memory, DMA, RISC, DSP, RFID, Smart Cards, open GL
database applications. A number of programming and multimedia compression (MP3, MPEG) are
examples are included to teach database access through described from first principles.
the JDBC classes and Oracle server. A new chapter on Emerging Computing Environments,
The book concludes with basic material on how to con- namely, cloud, grid and utility computing has been
figure computers and networks for database interactions. added for the first time in an entry level book.
Each chapter begins with learning goals and ends with
Contents: Preface. UNIT I: Relational Database a summary to aid self-study.
Management SystemsRelational Database Management Includes an updated glossary of over 340 technical
Systems. Entity Relationship Model. Relational Model. terms used in the book.
Relational Database Design Using ER-to-Relational
Mapping. The SQL. UNIT II: JavaJava. Control This book is an ideal text for undergraduate and
Structures. Methods. Arrays, Characters, Strings and postgraduate students of Computer Science and
String Buffers. Data Structures. Input/Output. UNIT III: Applications (BCA and MCA), undergraduate students of
Connecting to the Database Using JDBCDatabase engineering where computer fundamentals is a core
Revisited. UNIT IV: Introduction to ComputersComputer course and for students of management who should all
know the basics of computer hardware and software. It is
Organization. Networks. Bibliography. Index.
ideally suited for working professionals who want to
Latest Print 2006 / 324 pp. / 17.8 23.5 cm update their knowledge of fundamentals of computers.
ISBN-81-203-2673-3 / ` 250.00 / (e-book also available)
Contents: Preface. Computer Basics. Data Representation.
Input-output Units. Computer Memory. Processor. Binary
Arithmetic. Logic Circuits. Computer Architecture.
RAJARAMAN Languages. Operating Systems. Programming Micro-
Fundamentals of Computers, 5th ed. computers. Computer Generations and Classification.
Analog and Digital Communications. Computer Networks.
V. RAJARAMAN, Honorary Professor in the Supercomputer Computer Graphics. Multimedia Data Acquisition and
Education and Research Centre, Indian Institute of Processing. Emerging Computing Environments.
Science, Bangalore. References. Glossary. Index.
The fifth edition of highly acclaimed Fundamentals of Latest Print 2013 / 452 pp. / 17.8 23.5 cm
Computers lucidly presents how a computer system ISBN-978-81-203-4011-4 / ` 250.00 / (e-book also available)
functions, besides teaching basics of programming. Both
hardware and software aspects of computers are
covered. The book begins with how numeric and RAJARAMAN
character data are represented in a computer, how
various input and output units function, how different Introduction to Information Technology,
types of memory units are organized and how data is
processed by the processor. The interconnection and
2nd ed.
communication between the I/O units memory and V. RAJARAMAN, Honorary Professor in the Super-
processor is explained clearly and concisely. Software computer Education and Research Centre, Indian Institute
concepts such as programming languages, operating of Science, Bangalore.
systems and communication protocols are discussed. This textbook is designed for a first course in Information
With growing use of wireless to access computer Technology (IT), offered as core course for all
networks both cellular wireless communication and WiFi undergraduate university students. It will also benefit
(Wireless high fidelity) and WiMAX have become students preparing for DOEACC (O level), polytechnic
important. Thus it has now become part of fundamental students, and professional courses such as CA. As IT is a
knowledge and has been included. Besides this, use of rapidly advancing technology, the main objective of this
computers in multimedia processing has become
book is to emphasize reasonably stable fundamental
common place and hence is discussed. With the increase
in speed of networks and consequently the Internet new concepts on which this technology is built.
computing environments such as peer to peer, grid, cloud The book is broadly organized into three parts. The first
and utility computing have emerged and will change the part describes the hardware devices used for acquisition
 BUSINESS & MANAGEMENT 87

of numerical, graphical, audio and video data and their implementation topics in todays business world. Its
representation in binary form. The second part describes implementation needs a practical discussion using
the methods of storing, processing and disseminating examples from real world. The examples, the case study
data. The final part describes both the systems and and discussions in the book follow an international
application software. Applications include word approach rather than discussing only a single country
processors, spreadsheets, multimedia processing, some HRIS implementations. A real-life case study that flows
uses of the Internet, business processes and e-commerce. through various chapters of the book brings out
The concluding chapter presents a discussion of social challenges in the implementation of HR specific projects.
networks, social impacts of Information Technology and In todays global economy, HR is changing fast and dives
career opportunities in the field of IT. into areas such as strategy outsourcing, mergers and
KEY FEATURES acquisitions (M&A). This book covers all these areas and
Provides comprehensive coverage of IT from first other topics that are relevant to todays HR world,
principles providing more value to the readers. It provides
Describes a large number of important applications illustrations to assist readers in visualizing the topics
of IT discussed and in developing a sound understanding of the
Explains acquisition, storage, organization, processing, integration and data aspects of HRIS systems.
display, and dissemination of multimedia data This book will be useful as a text for a course in HRIS
Covers business data processing, the Internet and wherever prescribed for the MBA (HR) and MBA (IT)
World Wide Web, e-commerce, social impacts of IT students. The book encourages self-directed study and
and job opportunities in IT enabled services thought process, based on references provided at the end
Every chapter begins with a statement of learning goals of each chapter, and hence will also be useful to
and ends with a comprehensive summary. consultants, HR professionals, and IT professionals
Contents: Preface. Data and Information. Acquisition of working with HR departments.
Numbers and Textual Data. Acquiring Graphical Data. THE AUTHOR
Acquiring Audio Data. Acquisition of Video. Data Storage.
Central Processing Unit. Computer Networks. Output Contents: Preface. Introduction and Concepts. Strategy
Devices. Computer Software. Data Organization. and Planning. Applications and Modules. Implementation.
Processing Numerical Data. Processing and Displaying HR Data and Security. Outsourcing and HR Shared
Textual Data. Processing Multimedia Data. Some Internet Services. HR Operations. Appendix: Glossary of Terms.
Applications. Business Information Systems. Electronic Index.
Commerce. Societal Impacts of Information Technology. Latest Print 2012 / 260 pp. / 16.0 24.1 cm
References. Index. ISBN-978-81-203-4529-4 / ` 275.00 / (e-book also available)
Latest Print 2013 / 384 pp. / 17.8 23.5 cm
ISBN-978-81-203-4731-1 / ` 295.00 / (e-book also available)
Information Security
Human Resource HARISH CHANDER
Information System Cyber Laws and IT Protection
HARISH CHANDER, formerly Professor-in-Charge, Law
BADGI Centre II, Faculty of Law, University of Delhi.
Practical Guide to Human Resource India has emerged as a hub of the IT industry due to the
Information Systems phenomenal growth of the IT sector. However, this huge
growth rate has brought with it the inevitable legal
SATISH M. BADGI, currently works for a global complications due to a switch over from paper-based
Management and IT consulting company where he commercial transactions to e-commerce and e-
continues to play a global role in HRIT domain. transactions. This book discusses the legal position of
Practical Guide to Human Resource Information Systems Information Technology (IT), e-commerce and business
(HRIS) is a comprehensive presentation on global HRIS transaction on the cyberspace/Internet under the
implementations and the associated challenges faced in Information Technology (IT) Act in India.
such global projects. It begins with the basic HR and IT Divided into five parts, Part I of the text deals with the
concepts and guides the readers through the complete role of the Internet, e-commerce and e-governance in the
life cycle of HRIS applications, spanning from planning to free market economy. Part II elaborates on various laws
execution. Both HR and IT play an equal role in the relating to electronic records and intellectual property
development of HRIS applications. This book will help rights with special reference to India. Efforts are being
students from both HR and IT streams in assimilating the made internationally to rein in cyber crimes by
intricacies of implementation of HRIS projects. introducing stringent laws, Part III deals with various rules
HR is one of the most popular ERP product and regulations which have been introduced to get rid of
 88 PHI Learning CATALOGUE 2014

cyber crimes. Part IV is devoted to a discussion on PACHGHARE

various offences committed under the IT Act, penalties
imposed on the offenders, and compensations awarded Cryptography and Information Security
to the victims. Finally, Part V acquaints the students with V.K. PACHGHARE, Assistant Professor, Department of
the miscellaneous provisions of the IT Act. Computer Engineering and Information Technology,
This book is designed as text for postgraduate students of Government College of Engineering, Pune.
Law (LLM) and undergraduate and postgraduate students This well-organized text presents the principles,
of Information Technology [B.Tech./M.Tech. (IT)] and for techniques, design, and implementation of cryptography
Master of Computer Applications (MCA) wherever it is and information security algorithms, with a perfect
offered as a course. Besides, it will prove handy for balance in the presentation of theoretical and practical
scholars and researchers working in the field of IT and aspects. To provide the mathematical background
Internet. required to understand the principles of cryptography
KEY FEATURES and information security, the text explains all the relevant
theorems such as Fermats theorem and Eulers theorem.
Includes Appendices on the role of electronic evidence, The book gives a clear analysis of various encryption
information technology rules, ministerial order on methods and cipher techniques. In addition, various
blocking websites, and the rules relating to the use of security measures, for example, firewalls and virtual
electronic records and digital signatures. private network, and web security, are also discussed.
Provides a comprehensive Table of Cases. KEY FEATURES
Incorporates abbreviations of important legal terms Covers the latest topic of computer forensics and the
used in the text. areas in which they can be applied.
Contents: Preface. Acknowledgements. Table of Cases. Gives algorithms with numerical explanations.
Abbreviations (Citation of Cases). Part I: Internet, Provides a large number of solved problems.
E-commerce and E-governance with Reference to Free The book is intended for the undergraduate and
Market EconomyUnderstanding Computers, Internet postgraduate students of computer science and
and Cyber Laws. Conceptual Framework of E-commerce: engineering (B.Tech./M.Tech.), undergraduate and
E-governance. The Role of Electronic Signatures in postgraduate students of computer science (B.Sc./M.Sc.
E-commerce with Reference to Free Market Economy in Computer Science), and information technology (B.Sc./
India. Part II: Law Relating to Electronic Records and M.Sc. IT) and the students of Master of Computer
Intellectual Property Rights in IndiaLegal Aspects of Applications (MCA).
Electronic Records/Digital Signatures. The Rules and
Regulations of Certifying Authorities in India. Protection Contents: Preface. Introduction. Data Encryption
of Intellectual Property Rights in Cyberspace in India. Techniques. Data Encryption Standards. Advanced
Part III: International Efforts Relating to Cyberspace Laws Encryption Standards. Symmetric Ciphers. Number
and Cyber CrimesInternational Efforts Related to Theory. Public Key Cryptosystems. Key Management.
Cyberspace Laws. Council of Europe (COE) Convention on Authentication. Digital Signatures. Electronic Mail
Cyber Crimes. Part IV: Penalties, Compensation and Security. IP Security. Web Security. Intrusion. Malicious
Offences under the Cyberspace and Internet in India Software. Firewall. Computer Forensics. Bibliography.
Penalties, Compensation and Adjudication of Violations of Index.
Provisions of IT Act and Judicial Review. Some Important Latest Print 2013 / 384 pp. / 17.8 23.5 cm
Offences under the Cyberspace Law and the Internet in ISBN-978-81-203-3521-9 / ` 295.00
India. Other Offences under the Information Technology
Act in India. Part V: Miscellaneous Provisions of IT Act
and ConclusionsThe Role of Electronic Evidence and the IT Management
Miscellaneous Provisions of the IT Act. Appendices
I: Information Technology Act as Amended up to 2008.
II: The Information Technology (Certifying Authorities)
DUBEY
Rules, 2000. III: Ministerial Order on Blocking of IT Services Business Management:
Websites. IV: The Information Technology (Use of
Electronic Records and Digital Signatures) Rules, 2004.
Concepts, Processes and Practices
Bibliography. Index. SANJIVA SHANKAR DUBEY is an expert on IT strategy and
Innovation. He has spent over 25 years in IT while
Latest Print 2012 / 284 pp. / 16.0 24.1 cm
ISBN-978-81-203-4570-6 / ` 325.00 / (e-book also available)
working with IBM and Tata Steel.
In IT Services, the businesses are managed with a
customer-centric approach. This book, through various
concepts, processes and stages, explores the need and
framework of IT Services business, and how they are
managed to deliver services par excellence.
 BUSINESS & MANAGEMENT 89

The book comprehensively explains how ITSE (IT Services to measure returns on IT investment. It also covers
Enterprises) strategies are analyzed and formulated with recent developments in IT management such as ITIL
the help of three-dimensional cubecustomer-centricity, (Information Technology Infrastructure Library), IT service
niche vs. end-to-end offering and disruptive innovation management, MOF (Microsoft Operations Framework),
vs. gradual innovation. The book further teaches that a COBIT, and standards such as ISO 20000 and B527001,
good marketing must start with an integrative vision of which are currently being practised by the industry but
the ITS Enterprise, and reveals how a customer plays a need more dissemination in the academic arena.
dominant role in co-creating IT Services. It also details on This well-structured and clearly written book is designed
the various stages of sales cycle called Sales funnel, and for the students of MBA, MCA, BE (IT) and other graduate
how the sales team manages the sales opportunitys courses. In addition, IT Professionals who need to update
progress. their knowledge continuously for their professional
The concluding chapters discuss the aspects needed for growth will also find the book quite handy.
the survival and growth of the ITSE firms; the factors that The book has received wide patronage as textbook and
propel growthDemand, Quality of the business reference book by several leading MBA schools and
environment and Supply response of an enterprise. It also technical universities for courses such as Information
shows how the future of the IT Services depend on the Management, MIS, IT/ITES Management, ITSM, and
combination ofBusiness environment, Information and Computers in Management or IT for the Management of
Communication Technology (ICT) trends, IT Services Enterprise.
business model trends and IT governance trends.
What is New to This Edition
The book is well-supported with the diagrams and
illustrations to explain the concepts clearly. The Review Contains an entirely a new chapter on Computer
Questions are also incorporated to analyze the students Ethics, Intellectual Property Rights and Cybercrime
learning skills. Incorporates two new cases on Indian Telecom IT:
The book is intended for the postgraduate students of Dream IT, and MG Retail: A Case of Missing e in
business administration, MCA and MSc (IT). Besides, the Retail
book will also be beneficial for the IT Services executives Provides multiple choice questions, with answers, for a
and managers. better grasp of the concepts discussed
Contents: Preface. IT Services Industry Landscape. IT Contents: Preface. Preface to the First Edition.
Services Portfolio. IT Services Business Processes, Models Acknowledgements. Business Strategy: Challenges and
and Functions. Strategic Foundation for IT Services Opportunities for IT. Business and IT Alignment. Strategic
Business. Marketing of IT Services.Business Development IT Planning. Enterprise IT Architecture. IT Application
of IT Services. IT Services Selling. Delivery Management of Strategy. Technology Management Strategy for IT.
IT Services. IT Services Quality Assurance. IT Services Strategy for IT Program Management and PMO. IT
Enterprise: Measurement and Driving performance. Service Management Strategy. IT Sourcing Strategy.
Creating a Wining IT Services Team. Managing Know- Planning and Measuring Returns on IT Investment.
ledge, Innovation and Creating a Learning Organization. Strategies for Managing IT-LED Change. Computer Ethics,
Managing IT Services Enterprise Growth. Future Trends in IPR and Cybercrime Prevention. Appendix A: GAP
IT Services. Index. Assessment of ITSM Principles vs Practice: A Study of
Indian Corporations. Appendix B: Multiple Choice
Latest Print 2012 / 220 pp. / 17.8 23.5 cm Questions with Answers. Bibliography. Index.
ISBN-978-81-203-4531-7 / ` 250.00 / (e-book also available)
Latest Print 2011 / 280 pp. / 16.0 24.1 cm
ISBN-978-81-203-4221-7 / ` 250.00 / (e-book also available)
DUBEY
IT Strategy and Management, 2nd ed. KELKAR
SANJIVA SHANKAR DUBEY is an expert on IT strategy and
Innovation. He has spent over 25 years in IT while
Strategic IT Management:
working with IBM and Tata Steel. A Concise Study
This textbook, now in its second edition, continues to S.A. KELKAR, Adjunct Professor at Indian Institute of
provide a thorough understanding of the concepts and Technology Bombay, serving both in the Department of
applications of IT strategy and management. The book Computer Science and Engineering and Shailesh J. Mehta
gives an in-depth study of the information technology as School of Management.
a strategic resource, the need for a strategic approach for This book allows students to learn the essentials of
its management, and the necessity of its alignment with theory and practice of Strategic Information Technology
business strategy. It explains how to prepare an effective (IT) Management through serialization of key points. The
plan for the implementation of information strategy. book is structured into three units and ten appendices.
The book also describes how to evaluate the impact of Unit I on Strategic Role of IT explains the need for IT
IT on organizations and their workforce, and how management and discusses its role in business and
 90 PHI Learning CATALOGUE 2014

decision making. Besides, different types of IT and With the above consideration in the background, this
business models are explained. Unit II on Planning for IT volume in the Advances in Management Information
Support discusses the various IT management processes, Systems series covers the managerial landscape of
IT service management, management of information information security. It deals with how organizations and
resources, strategic planning for IT and IT investments. nations organize their information security policies and
Unit III on Ensuring IT Support focuses on implementation efforts. It also covers how to strategize and implement
of security aspects, organization structure of IT and security with a special focus on emerging technologies. It
management of information systems. In addition, the highlights the wealth of security technologies, and also
appendices complement the three units with a view to indicates that the problem is not a lack of technology but
equipping the readers with the basics of information rather its intelligent application.
technology, information systems, strategy and planning, Contents: Part I: The Terrain of Information Security
engineering economy, risk management, and Flaming the Information Security Process in Modern
configuration management. Society. Part II: Security Processes for Organizational
The book is well suited for the students of BE/BTech/ME/ Information Systems. Information Systems Security
MTech (Computer Science), BSc/MSc (Computer Science), Strategy: A Process View. IT Governance and
BSc/MSc (IT), BCA/MCA, and BBA/MBA. It is an ideal text Organizational Design for Security Management.
for professionals who are interested to grasp the core Information System Risk Assessment and Documentation.
concepts of Information Technology Management Strategic Information Security Risk Management. Security
without attending a formal instructional course. Besides, Policy: From Design to Maintenance. Business Continuity
it will be suitable for conducting short-term training Planning and the Protection of Informational Assets. Part
programmes for managers. III. Processes for Securing the Extra-Organizational
Contents: Preface. Abbreviations. Unit I: STRATEGIC ROLE SettingInformation Security Policy in the U.S. National
OF ITWhy Strategic IT Management? Role of IT/IS in Context. The Internaitonal Landscape of Cyber Security.
Business. IT and New Business Models. Role of IT/IS Part IV: Forces and Research Leading to Future
in Decision Support. IT and Organization Structure. IT Information Security ProcessesEmerging Ubiquitous
and Information Assurance. Unit II: PLANNING FOR IT Computing Technologies and Security Management
SUPPORTIT Management Processes. Heart of Service Strategy. Promising Future Research in InfoSec.
Management. Ongoing Service Improvement. Information Latest Print 2011 / 300 pp. / 17.8 23.5 cm
Resources Management. Planning for IT/IS. Capacity ISBN-978-81-203-3745-9 / ` 350.00
Planning. IT Investments. Unit III: ENSURING IT
SUPPORTImplementing IT/IS. Information Integrity. IT IT Project Management
Organization Structure. IT/IS Roles. IT/IS People Issues.
AppendicesA. Information Technology Basics.
B. Information Systems Basics. C. Strategy Basics. KELKAR
D. Planning Basics. E. Software Project Management Information Technology Project
Framework. F. Engineering Economy. G. Procurement
Basics. H. Risk Management. I. Configuration Management: A Concise Study, 3rd ed.
Management. J. Metrics and Measurements. Suggested S.A. KELKAR is an Adjunct Professor in the Department of
Reading. Computer Science and Engineering, and the Shailesh J.
Latest Print 2010 / 976 pp. / 17.8 23.5 cm
Mehta School of Management, at the Indian Institute of
Technology Bombay, Mumbai.
ISBN-978-81-203-3951-4 / ` 595.00 / (e-book also available)
This book, in its third edition, is aimed at emphasizing the
fundamental concepts associated with IT Project
Management from a balanced perspective of theory and
STRAUB, GOODMAN & BASKERVILLE (Eds.) practice. By presenting the information in an abstracted
Information Security: Policy, Processes form, this text guides the students through all phases of
project life cycle, i.e. initiation, planning, execution,
and Practices monitoring and control, and closure.
DETMAR W. STRAUB, SEYMOUR GOODMAN AND Besides such general management activities, this book
RICHARD L. BASKERVILLE (Eds.). comprehensively deals with all critical dimensions of
project such as scope, time, cost, quality, human
With the increased use of information system resources, communication, risk, procurement, and
infrastructures and the Internet by people our societies integrations in order to enhance the readers
are being subject to a great variety of information-related understanding of technical competencies required in
risks. Also in many rapidly developing parts of the world project management.
life is becoming dependent on multiple, complex and
interrelated information technologies. Therefore, we NEW TO THIS EDITION
need to design organizational processes and build Incorporates all the changes brought about in PMBOK
information systems encapsulating and securing these 2008 (Fourth Edition) and ISO9000:2008
technologies in a trustworthy manner. Though the basic structure of this book remains the
 BUSINESS & MANAGEMENT 91

same, several chapters have been modified and Emotional Intelligence in Project Management are
reorganized according to the latest trends included.
This book is well-suited for an academic course (one Chapter 1 has been reorganized to make it more
semester) on IT project management or for conducting comprehensive.
an equivalent training programme for IT professionals. IT Chapter 2 has been split into three chapters
project managers, who are aspiring to get appropriate (Chapters 2, 3 and 4). Each chapter deals with project
certification course based on PMBOK 2008 (Fourth management basics, planning, and control,
Edition) from PMI, USA, will be greatly benefited by emphasizing stakeholder management, quality
reading this book. Besides, this book will be equally management, and earned management.
useful for the software professionals who wish to grasp Contents: Preface. Preface to the First Edition.
the essentials without attending a formal instructional Abbreviations. Technical Development of Software.
course on the subject. Software Project Management Basics. Project Initiation,
Contents: Preface. Abbreviations. Project Management and Planning. Project Execution, Control, Closing and
Backdrop. Quality and Quality Management Systems. Beyond. Software Project Estimation. Software Quality
Project Management Processes and PMIS. Pre-project Management. Software Configuration Management.
Scenario. Project Initiation. Project Planning. Project Software Team Management. Role of User in Software
Execution, Monitoring and Control. Project Closing and Projects. AppendicesA: Metrics and Measurements. B:
Beyond. Project Management Summary by Knowledge Nutshell: Managing Complex Projects. C: Overview of IT
Areas. AppendicesA: IT Around Us. B: Capacity Service Management. D: Emotional Intelligence in Project
Planning. C: Software Development Orientation. Management. Further Readings.
D: Estimation Techniques. E: Quality Control. F: Metrics
and Measurements. G: Configuration Management. Latest Print 2013 / 372 pp. / 17.8 23.5 cm
H: Human Resources Management. I: Project Structure ISBN-978-81-203-4702-1 / ` 275.00 / (e-book also available)
and Roles. Suggested Reading.
Latest Print 2012 / 864 pp. / 17.8 23.5 cm
ISBN-978-81-203-4273-6 / ` 525.00 / (e-book also available)
ROSEN
Effective IT Project Management:
KELKAR Using Teams to Get Projects Completed
Software Project Management: on Time and Under Budget
A Concise Study, 3rd ed. ANITA ROSEN has more than 20 years experience in IT
project management with companies such as alta Vista,
S.A. KELKAR, Former Adjunct Professor in the Department Oracle, Netscape, Novell, AT&T and IBM.
of Computer Science and Engineering, Shailesh J. Mehta
School of Management, Indian Institute of Technology An ideal guide for all project managers this book
Bombay. elaborates every step of the project life cycle:
This well-established and highly appreciated book, now in Phase OneProject Concept
its Third Edition, continues to build on the strength of the Phase TwoProject Design
previous two editions. Phase ThreeProject Development
While retaining many of the existing topics, Professor S.A. Phase FourQuality Assurance
Kelkar, with his wealth of experience and expertise, gives Phase FiveBeta
an uptodate analysis of the subject, incorporating several Phase SixRelease
new topics. The book is suffused with illustrations to Phase SevenGeneral Availability
reinforce the concepts discussed. As software project Phase EightEnd of Life
management is a core course in Computer Science and It also provides indispensable tips on
Engineering and Information Technology, and is a i. How to organize the project
preferred choice of many management students, this ii. Establish scope
book should be treasured by the readers, both for its iii. Calculate expected and hidden costs and risks
utility and novelty of treatment. iv. Design the work breakdown structure
Intended as a text for undergraduate and postgraduate v. Manage the implementation team
students of Computer Science and Engineering and vi. Evaluate different possible solutions
Information Technology, this concise and compact book vii. Create a working Project Requirements Document
would be extremely useful also to the postgraduate (PRD), Design Document and other important,
students of Computer Applications and postgraduate measurable forms
students of Management specializing in IT. Achieve IT project success with this complete blueprint
NEW TO THIS EDITION that is packed with proven strategies to help you.
Three Appendices on Nutshell: Managing Complex Contents: List of Figures. Preface. Introduction. Phase 1:
Projects; Overview of IT Service Management; and Project Concept. Phase 2: Project Design. Phase 3: Project
 92 PHI Learning CATALOGUE 2014

Development. Phase 4: Quality Assurance. Phase 5: Beta. TAYLOR

Phase 6: Release. Phase 7: General Availability. Phase 8:
End of Life. Index. Managing Information Technology
Latest Print 2011 / 304 pp (Hard Cover) Projects: Applying Project Management
17.8 23.5 cm / ISBN-978-81-203-3472-4 / ` 450.00 Strategies to Software, Hardware, and
Integration Initiatives
SUDHAKAR JAMES TAYLOR is a PMI certified project manager with
Elements of Software Project more than 30 years experience in projects and program
Management management in both the public and private sectors.
G.P. SUDHAKAR, Faculty Member, ICFAI School of It has been widely reported that IT project failure is
Information Technology (ISIT), Hyderabad. overwhelmingly traceable to poorly defined project
organization, a lack of training, weak executive support,
Project management requires immense skills to achieve inconsistent methods and policies, and other readily
the end-result. But sometimes lack of project addressed factors. More than half of all IT projects
management skills results in failures. It is therefore, overrun their budgets, schedules, or both by at least 200
essential to study the basic features of project per cent.
management. This book is a contribution towards
that goal. This book provides systems project managers with field-
proven tools and step-by-step methodologies to start
Divided into three sectionsintroduction, people-related and complete every projecthardware, software, or
aspects or human resources and advanced topicsthe integrationwithin prescribed parameters. With the
book brings forth the inside-story of the software project project management methodology presented in this book
management in an IT company. The simple descriptive and its focus on the practical applications, the IT
style of presentation will enable any beginner to get a managers can make every project run smoothly,
clear picture of the procedures that are followed in the IT efficiently and profitably.
companies.
COVERAGE INCLUDES:
Intended for undergraduate and postgraduate students of Organizing information technology project teams and
computer science and engineering, this textbook will also developing project plans
be useful for many software engineers and professionals Risk management issues for IT projects
dominating the hierarchy of the IT industry. Systems engineering
KEY FEATURES Customer requirements and service
Review Questions to grasp the topics easily Project monitoring, control, closeout and assessment
Quiz Questions to reinforce the understanding of the Contents: Acknowledgments. Introduction. The
subject Foundations of Project Management. Information
Relevant Case Studies depicting various situations and Technology Project and Systems Life Cycles: Project
the necessary actions and decisions to be taken Management and Team Activities. Identifying and
Developing Customer Requirements. Organizing the
Contents: Preface. Section I: Introduction Introduction Project Team. Developing the Information Technology
to Software Project Management. Software Project Life Project Plan. Risk Management in Information Technology
Cycles. Project Initiation and Kick Off. Software Project Projects. Systems Engineering: The Hub of Project
Planning. Project Time and Cost Estimations. Project Management. Project Monitoring and Control. Rapid
Scheduling. Project Quality Management. Project Development in IT Projects. Principles of Project
Execution. Project Monitoring and Control. Project Risk Closeout. Customer ServiceFinishing Project. Index.
Planning and Monitoring. Project Procurements Latest Print 2011 / 288 pp. / 15.3 22.9 cm
Management. Section II: People RelatedThe Project
ISBN-978-81-203-4302-3 / ` 275.00
Manager Skills & Competencies. Project Human
Resources Management. Project Communications
Management. Section III: Advanced TopicsSoftware IT Systems Management
Project Change Management. Introduction to Program
Management. Introduction to Project Portfolio SCHIESSER
Management. Project Management Maturity Models.
Light Weight Project Management Methodologies. Project ITSystems Management: Designing,
Management Careers. PMI-PMBOK. UK OGCs PRINCE 2. Implementing, and Managing World-
Index.
Latest Print 2010 / 248 pp. / 17.8 23.5 cm
Class Infrastructures
ISBN-978-81-203-4161-6 / ` 225.00 / (e-book also available) RICH SCHIESSER, Harris Kerns Enterprise Computing
Institute.
This book offers an in-depth understanding of proven
 BUSINESS & MANAGEMENT 93

systems management techniques of managing any Knowledge Management

IT infrastructure to achieve optimum stability, efficiency,
and responsiveness. It first presents a historical
perspective of the various disciplines of systems AWAD & GHAZIRI
management, and then goes on to provide a Knowledge Management, 2nd ed.
comprehensive technical treatment of each of them. The
12 disciplines of systems management that are presented ELIAS M. AWAD, Virginia Bankers Association, Professor
are those which are found to be most prevalent and Emeritus of Bank Management, University of Virginia.
significant in relation to managing a world-class IT HASSAN M. GHAZIRI, Visiting Professor, Swiss Federal
organization. Institute of TechnologyLausanne.
The author explains the theoretical and practical aspects This book is about Knowledge: how to capture it, how to
of these disciplines using observations, methods, and network it, and how to manage it for competitive
examples drawn from years of professional experience, advantage.
and shows how to implement and manage each discipline The text takes the reader through a logical, process-
effectively regardless of the size or type of the platform oriented examination of the topic, striking a balance
mainframe, mid-range, client/server, and web-enabled between the behavioral and the technological aspects of
systems. Knowledge Management.
The format and content of the book are based on a Part one is about the concept of knowledge and the
fundamental belief that people, process, and technology knowledge-centric organization. Part two covers how to
are the three key ingredients in any successful build knowledge management solutions and the KM
implementation of systems management. Three parts of cycle. Part three examines how knowledge is codified
the book are dedicated to these three key ingredients, and how the resulting knowledge base is implemented.
allowing focused study for students and professionals Part four deals with knowledge management tools,
concerned with any of the key systems management portals, and social intelligence networks. Part five brings
areas. up the ethical, legal, and managerial issues in knowledge
The book is intended to serve as an accessible and management.
comprehensive guide for IT professionals involved in KEY FEATURES
designing, implementing, and managing any part Learning by examples is evident throughout the text
of an IT environment or the entire infrastructure. It will Boxed vignettes throughout each chapters
also be useful to students pursuing careers in Information Illustrations are incorporated where necessary for
Technology. clearer understanding of the material
Contents: List of Figures. List of Tables. Acknow- Relates chapter material to knowledge management or
ledgments. Introduction. Part 1: BACKGROUND management decision-making
Historical Perspective. Evolving in the 1970s and 1980s. Summary at the end of each chapter brings into focus
Into and Beyond the New Millennium. Part 2: PEOPLE the essence of the chapter
Acquiring Executive Support. Organizing for Systems Glossary of terms included at the end of the text
Management. Staffing for Systems Management. Contents: Preface. About the Authors. PART I: The
Customer Service. Part 3: PROCESSESAvailability. BasicsWorking Smarter in the Knowledge Economy.
Performance and Tuning. Production Acceptance. Change The Knowledge-Centric Organization. Understanding
Management. Problem Management. Storage KnowledgeThe Core of Business. PART II: Knowledge
Management. Network Management. Configuration Creation and CaptureKnowledge Creation and
Management. Capacity Planning. Strategic Security. Knowledge Architecture. Knowledge Management
Disaster Recovery. Facilities Management. Part 4: Framework: A Life Cycle View. Capturing Tacit
TECHNOLOGYDeveloping Robust Processes. Using Knowledge. Other Knowledge Capture Techniques. PART
Technology to Automate and Evaluate Robust Processes. III: Knowledge Codification and System Implementation
Integrating Systems Management Processes. Special Knowledge Codification. Verification and Validation of the
Considerations for Client-Server and Web-Enabled Knowledge Base. Knowledge Transfer and Knowledge
Environments. Part 5: APPENDICESA. Frequently Asked Sharing. PART IV: KM System Tools and PortalsSocial
Questions. B. Summary of Definitions. C. Assessment Knowledge Networks and Social Intelligence. Data
Work-sheets without Weighting Factors. D. Assessment MiningThe Hidden Power of Knowledge Discovery.
Worksheets with Weighting Factors. Bibliography. Index. Knowledge Portals and Knowledge Cafes. PART V: Ethical,
About the Author. Legal, and Managerial IssuesWho Owns Knowledge?
Latest Print 2013 / 528 pp. / 17.8 23.5 cm Ethical and Legal Issues. Managing Knowledge Workers.
ISBN-978-81-203-2238-7 / ` 350.00 The Shape of Things to Come. Index.
Latest Print 2013 / 524 pp. / 17.8 23.5 cm
ISBN-978-81-203-4315-3 / ` 495.00
 94 PHI Learning CATALOGUE 2014

BECERRA-FERNANDEZ & LEIDNER (Eds.) BECERRA-FERNANDEZ & SABHERWAL

Knowledge Management: Knowledge Management: Systems and
An Evolutionary View Processes
Editors: IRMA BECERRA-FERNANDEZ and DOROTHY IRMA BECERRA-FERNANDEZ is the Knight Ridder Research
LEIDNER. Professor of Management Information Systems at Florida
International University.
Managing organizational knowledge effectively can
produce many benefits, including leveraging core business RAJIV SABHERWAL is the Emery C. Turner Professor of
competencies, accelerating innovation and time-to- Information Systems and the Director of the Ph.D.
market, improving cycle times and decision-making, Program in Business Administration at the University of
strengthening organizational commitment, and building Missouri, St. Louis.
sustainable competitive advantage. This text serves as a complete introduction to the subject
of Knowledge Management. It incorporates technical and
This volume in the AMIS series offers original refereed
social aspects, and concepts and principles with practical
contributions that synthesize how research perspectives
examples. The traditional as well as emerging Knowledge
on various topics in Knowledge Management have Management approaches are also covered.
progressed over the years, thereby illustrating the
dynamic and evolutionary aspects of KM theories. The The book enhances the conventional exposition of
book reveals how thinking about KM has changed, how knowledge management with an in-depth discussion
ideas have moved from being novel to being commonly of the technologies used to facilitate the management of
accepted, how seemingly obvious truths have turned out knowledge in large and small organizations.
to be more nuanced and multifaceted over time, how HIGHLIGHTS
new lines of KM research have emerged from the Case studies of actual knowledge management system
shortcomings of other lines, and how the presumed implementation
purpose of KM and KM systems has evolved. Numerous vignettes describing practical applications
Contents: Series Editors Introduction. Preface. On of KM initiatives at leading firms and government
Knowledge, Knowledge Management, and Knowledge organizations
Management Systems: An Introduction. Part I: A Extensive use of the latest developments and examples
Conceptual Lens for Knowledge ManagementIndividual, from the field of KM.
Group, and Organizational Learning: A Knowledge Knowledge Management: Systems and Processes is a
Management Perspective. Knowledge Management and comprehensive coverage of KM, including the explication
Organizational Culture. Part II: The Role of Information and connection of the human and the technical side of
Technology in Knowledge ManagementSocial Networks the discipline so necessary for success now and in the
and Information Technology: Evolution and New future. The book is rich in information and detail, and is
Frontiers. The Evolution of Knowledge Management very clearly written with many good examples and
Technology: From Explicit Rules to Implicit Profiles. A illustrations. Congratulations to the authors!
Four-Layer Model for Information Technology Support of
from the Foreword by Cyrus F. (Chuck) Gibson Center
Knowledge Management. Part III: The Role of Knowledge
for Information Systems Research, MIT
Management Systems in the OrganizationMobilizing
Knowledge in a Yu-Gi-Oh! World. The Impact of Contents: Foreword; Preface and Acknowledgements.
Computer-Mediated Communication on Knowledge Introducing Knowledge Management. Part I: Principles of
Transfer and Organizational Form. Moving Toward a Knowledge ManagementThe Nature of Knowledge;
Knowledge Management Maturity Model (K3M) for Knowledge Management Foundations: Infrastructure,
Developing Knowledge Management Strategy and Mechanisms, and Technologies; Knowledge Management
Implementation Plans. Building Knowledge Management Solutions: Processes and Systems; Organizational Impacts
Systems to Improve Profits and Create Loyal Users: of Knowledge Management. Part II: Knowledge
Lessons from the Pharmaceutical Industry. Can We Learn Management Technologies and SystemsKnowledge
from Our Past? Managing Knowledge Within and Across Application Systems: Systems that Utilize Knowledge;
Projects. Part IV: Knowledge Management and Teams Knowledge Capture Systems: Systems that Preserve and
Within and Across OrganizationsManaging Knowledge Formalize Knowledge; Knowledge Sharing Systems:
in Virtual Communities Within Organizations. Dynamic Systems that Organize and Distribute Knowledge;
Team Memory Systems: Enabling Knowledge Sharing Knowledge Discovery Systems: Systems that Create
Effectiveness in Structurally Diverse Distributed Teams. Knowledge. Part III: Management and the Future of
Electronic Knowledge Networks: Processes and Structure. Knowledge ManagementEmergent Knowledge
Ad Hoc Interorganizational Collaboration: Safeguards for Management Practices; Factors Influencing Knowledge
Balancing Sharing and Protection of Knowledge. Editors Management; Leadership and Assessment of Knowledge
and Contributors. Series Editor. Index. Management; The Future of Knowledge Management;
Glossary; About the Authors; Index.
Latest Print 2009 / 344 pp. / 17.8 23.5 cm
Latest Print 2010 / 368 pp. / 17.8 23.5 cm
ISBN-978-81-203-3749-7 / ` 350.00
ISBN-978-81-203-4137-1 / ` 350.00
 BUSINESS & MANAGEMENT 95

BENTON & GIOVAGNOLI A must read for anyone interested in institutional growth
and survival.
Wisdom Network, The: An 8-Step JEAN K. FITZSIMON, Senior VP and General Counsel,
Process for Identifying, Sharing, and Whitehall Jewellers, Inc.
Leveraging Individual Expertise As described in this book, effective wisdom networks can
STEVE BENTON is an executive director of information encourage talented specialists to interact broadly across
technology and an officer of UBS, one of the worlds functional boundaries to solve difficult problems, without
largest financial services firms. special technology or high startup costs. The authors
MELISSA GIOVAGNOLI is founder and president of offer a way to move novel wisdom networks into
Networlding, a consulting firm whose clients have mainstream management thinking, with a concise, step-
included American Express and Motorola. wise approach that anticipates pitfalls and provides
motivational hints. Directed at top executives, and
The Wisdom Network helps us to discover and realize written in a simple, accessible style, the book can be
the power of the knowledge that exits within the used throughout the organization to guide and inform
organization. It shows how to maximize the value of the network participants and leaders.
employee wisdom and motivate the companys hidden
experts to come out of the woodwork and collaborate MARK EGGLESTON, Director,
with each other. It is a unique and powerful system that Phillip Townsend Associates Inc.
can transform the entire organization. Contents: Acknowledgements. Introduction: What Are
With the help of this book we can learn how to Wisdom Networks? Experts-in-Hiding: The Nature of
Knowledge in Companies. The Obstacle Course: Clear the
Identify the people who share their expertise Inevitable Hurdles. Step 1: Set the SceneEstablish a
consistently and effectively. Network-Friendly Environment. Step 2: MagnetsCreate
Create an environment conducive to wisdom sharing. Topics to Attract the Experts. Step 3: Support Systems
Encourage boundary crossing and role breaking in Nurture Communities That Emerge Around Magnet
pursuit of topics of interest. Topics. Step 4: Boundary Crossing and Role Breaking
Use magnet topics to attract the experts, and then Ensure Diverse Perspectives. Step 5: Hide-and-Seek
support ad hoc groups, teams, and communities that Identify the Experts. Step 6: Create Organizational Stars
emerge around them. Acknowledge Wisdom. Step 7: Ideas Are Not Enough
Provide Implementation Options. Step 8: Performance
Create unconventional measures to evaluate
EvaluationCreate Unconventional Measures. Growing
and reward performance and track the networks
Pains: The Care, Feeding and Evolution of Wisdom
impact.
Networks. Index. About the Authors.
The value that a world-class network of experts brings to Latest Print 2011 / 240 pp. / 15.3 22.9 cm
a company, be it a fledgling entrepreneurship or large ISBN-978-81-203-4319-1 / ` 325.00
global organization, may mean the difference between
failure and sustainable prosperity. This book introduces
the concept of using Wisdom Networks as a DALKIR
differentiating asset. The authors clearly describe how to Knowledge Management in Theory and
identify, build, and use Wisdom Networks to fill
competency gaps, to provide insight, flexibility, and
Practice, 2nd ed.
adaptability to change, and ultimately to compete KIMIZ DALKIR, Associate Professor at McGill Universitys
successfully in a rapidly evolving world economy. Graduate School of Information and Library Studies.
E. SCOTT RUSSELL, Managing Director, This textbook and professional reference offers a
Diamondhead Ventures comprehensive overview of the field of Knowledge
Management (KM), providing both a substantive
Whether by design or intuition, the authors of The theoretical grounding and a pragmatic approach to
Wisdom Network have incorporated cutting-edge theories applying key concepts. Drawing on ideas, tools, and
of psychology into their book. They have captured and techniques from such disciplines as sociology, cognitive
integrated the way human beings work naturally in science, organizational behavior, and information science,
groups into a model that will enhance and develop the text describes KM theory and practice at the
creativity, increase employee loyalty, decrease turnover, individual, community, and organizational levels. It offers
and ensure that corporations who use these concepts will illuminating case studies and vignettes from companies
become leaders in their fields. including IBM, Xerox, British Telecommunications, JP
JENNIFER A. SCANLON, M.Ed., LCPC, Psychotherapist Morgan Chase, and Nokia.
This book is outstanding! Provides a step-by-step guide to This second edition has been updated and revised
one of the most crucial challenges and opportunities throughout. New material has been added on the
businesses haveovercoming institutional inertia and information and library science perspectives, taxonomies
silos to harness and focus the knowledge of their people. and knowledge classification, the media richness of the
 96 PHI Learning CATALOGUE 2014

knowledge-sharing channel, e-learning, social networking The concluding chapters highlight two important aspects
in KM contexts, strategy tools, results-based outcome of knowledge management, certainty management and
assessments, knowledge continuity and organizational uncertainty control. The chapters discuss how an
learning models, KM job descriptions, copyleft and organization can flourish by predicting and controlling the
Creative Commons, and other topics. New case studies uncertainties and managing the obvious situations.
and vignettes have been added, and the references and The highlight of this book is the inclusion of well-
glossary have been updated and expanded. analyzed live cases. All the cases demonstrate how
Knowledge Management in Theory and Practice seemingly impossible tasks can be successfully handled
provides an extensive and highly valuable compendium with an efficient handling of knowledge management
and guide for KM practitioners and educators, and for principles and practices.
business managers as well. Since the first edition of this Primarily intended for the students of management, this
book, many organizations have adopted KM methods and book can also prove beneficial to the practising
gained experience with approaches that workand with managers.
those that dont. Dalkir shows convincingly why KM must
be multidisciplinary and how it strengthens strategic and KEY FEATURES
operational management when it builds bridges between Presents a global picture of knowledge management in
technology and the social, intangible features of practice in live shop-floors
organizations. This is an ideal graduate textbook. Incorporates around 550 classified audit probe
Karl M. Wiig, Chairman and CEO, Knowledge Research questions embracing various areas of knowledge
Institute, Inc. management
Contents: Foreword: Can Knowledge Management Illustrates the concepts, principles and practices of
Survive? Introduction to Knowledge Management. The knowledge management with well-labelled figures,
Knowledge Management Cycle. Knowledge Management tables and boxes
Models. Knowledge Capture and Codification. Knowledge Contents: Preface. Knowledge Management Systems.
Sharing and Communities of Practice. Knowledge Knowledge Profile. Knowledge Management and
Application. The Role of Organizational Culture. Corporate Social Responsibility. Designing Knowledge
Knowledge Management Tools. Knowledge Management Management Systems. Auditing Knowledge Management
Strategy. The Value of Knowledge Management. Systems. Managing Competitiveness. Managing Success.
Organizational Learning and Organizational Memory. The Managing Knowledge Force. Certainty Management.
KM Team. Future Challenges for KM. KM Resources. Uncertainty Control. Index.
Glossary. Index.
Latest Print 2011 / 740 pp. / 17.8 23.5 cm
Latest Print 2012 / 504 pp. / 17.8 x 23.5 cm ISBN-978-81-203-4178-4 / ` 495.00 / (e-book also available)
ISBN-978-81-203-4608-6 / ` 495.00

MRUTHYUNJAYA Management Information Systems

Knowledge Management CHATTERJEE
H.C. MRUTHYUNJAYA, Consultant (Corporate Systems)
serving various organizations. Elected as a Life Member
Management Information Systems
of Indian Academy of Wood Science. INDRAJIT CHATTERJEE is presently the Vice Principal
of IIAS School of Management, Siliguri Campus,
For ensuring sustainable success in a competitive global West Bengal.
market scenario, business enterprises are seeking for
their own latent knowledge treasures. This book explicitly This introductory book on Management Information
explains how stringent strategies and practices Systems (MIS) is designed to serve as a text for the
emphasized under knowledge management can help students of management (BBA and MBA) and computer
streamline organization and its resources. applications (BCA and MCA). Today, many management
information systems are in widespread use by the
Divided into ten chapters the book elaborates on the managers at operational, middle and senior levels. This
concepts, theories and principles governing knowledge book will be equally useful to working executives and
management. Beginning with history and evolution of professionals who wish to grasp the essentials of
knowledge, and its growth and impact on the society, it management information systems.
further explains the role of knowledge management
towards Corporate Social Responsibility (CSR). The This book discusses all the major areas in information
chapters on Managing Competitiveness and Managing systems with contemporary issues and their effects on
Knowledge Force discuss how innovative business business and organization. The main focus is on practical
strategies can help to achieve new landmarks, and how orientation and application of information systems and
the employees of an organization can turn into a the emphasis is on real business scenarios. Each chapter
knowledge force and achieve success by churning out provides spotlights on organization, technology or
profit. management related to the topics discussed.
 BUSINESS & MANAGEMENT 97

The book provides a broad treatment of the core The authors demonstrate vividly through the use of
topics of MIS, namely databases, data communication, examples and case studies, how information signals
e-commerce, supply chain management, customer if unchecked, can make an organization vulnerable
relationship management, decision support systems, to a crisis. This is an invaluable guidebook for
knowledge management, and also the ethical and social academicians and practitioners alike. A must-read for
issues involved in information systems. It also discusses defence strategy planners.
the development methodologies of system analysis and CAPTAIN GANESH KUMAR VANAPALLI, Indian Navy, New Delhi
design which enable the actual information systems to be
built to meet the needs of an organization. Case studies Original and informative, it should be an essential
based on management of business information provide course reading within the diverse and complex
the students with insight into the actual processes field of managing information processing and dis-
involved. semination.
RAYMOND A. HACKNEY,
Contents: Preface. Introduction. Management Inform-
Manchester Metropolitan University, Business School
ation Systems (MIS). Hardware. Software. Database
Management. Business Data Communication. Application Contents: Figures. Preface. Acknowledgments.
of Information Systems. Organization and Information Introduction. Organizations of Information: Semantics,
System. System Analysis and Design. E-commerce. Supply Cybernetics, Entropy, and Signals. Information Forms and
Chain Management. Customer Relationship Management Dependence. Evolutionary Dimension of Information
(CRM). Decision Support Systems. Executive Information Processing: Semiotics. Spatial Dimension of Information
System. Knowledge Management. Information Systems: Processing: Coupling, Cohesion, and Chaos. Temporal
Ethical and Social Issues. Appendix I: Case StudiesHotel Dimension of Information Processing: Emergence.
is Hot. Software is Soft. Organization: Can You Organize? Information Processing, Complexity, and Crises. Barriers
Supply Chain ManagementA Pharmaceutical Company. to Optimal Information Processing. Setting up the
Close Down or Not to Close Down. Glossary. References. Organization for Optimal Information Processing. Recap
Index. and Real Time. The Future of Information Processing.
Latest Print 2013 / 216 pp. / 16.0 24.1 cm Epilogue. Appendices. Notes. Index. About the Authors.
ISBN-978-81-203-4023-7 / ` 225.00 / (e-book also available) Latest Print 2009 / 264 pp. / 15.3 22.9 cm
ISBN-978-81-203-2737-5 / ` 250.00
DeSOUZA & HENSGEN
Managing Information in Complex
JANAKIRAMAN & SARUKESI
Organizations: Semiotics and Signals,
Decision Support Systems
Complexity and Chaos V.S. JANAKIRAMAN, Professor of Computer Science, PSG
KEVIN C. DESOUZA and TOBIN HENSGEN. College of Arts & Science, Coimbatore.
From data to information and on to actionable K. SARUKESI, Professor of Computer Science, Bharathiyar
knowledgethe authors present in this seminal work an University, Coimbatore.
eminently scientific approach for an effective design for This compact and easy to read book describes in detail
processing information. the basic principles of Decision Support Systems (DSS).
Applications in information processing, of such concepts The book also gives a comprehensive account of the
as evolution, semiotics, entropy, complexity, emergence, various models used in decision making process,
crisis, and chaos theory are presented to show their the many facets of DSS and explains how they are
relevance to effective crisis management. The authors implemented. Further, it discusses the significance
show how to evaluate and share information to avoid a of business reengineering, the role of client-server
disaster rather than simply respond to it. In fact the book technology, Internet and Intranet, and analyzes the
highlights the question: Why do organizations continue to concepts of Database Management Systems (DBMS),
fail to process available information optimally to evade model management and various GUIs.
conditions related to impending crisis? Designed as a textbook for the undergraduate and
The book is useful as a text for courses in Information graduate students of computer science and manage-
Systems and Corporate Management. On the practical ment, this book would also be of great help to the
side, it is an ideal book for study and reference for those practising professional.
who deal in law enforcement, officers in defence
Contents: Preface. Acknowledgements. Concepts in
organizations, national infrastructure protection and
General Management. Information Systems. Decision
industrial security. In short, it is for all who seek better
Support Systems. Database Management Systems. Model
ways to gather, manage, and share information.
Base Management Systems. Dialogue Management
Provides practical guidelines for the information manager Subsystem. Hardware and Software Technologies for DSS.
dealing with situations where the mishandling of even Artificial Intelligence and Expert Systems. Internet: The
small bits of information can have large consequences. Future of Computing. Electronic Data Interchange.
ROBERT J. HARDER, United States Army Research Laboratory Computer Networks. Appendix A: Oracle: A Case Study in
 98 PHI Learning CATALOGUE 2014

Oracle. Appendix B: Interactive Financial Planning System. chapter on ERP as a Business Enabler. The text continues
Index. to provide a comprehensive coverage of business appli-
Latest Print 2009 / 236 pp. / 16.0 24.1 cm cations of management information systems in todays
ISBN-978-81-203-1444-3 / ` 150.00 new era of knowledge-based economy where the value
of a firms knowledge assets has become a key source
JESSUP & VALACICH that can be leveraged into long-term benefits. The text
focuses on the information systems requirements vis--vis
Information Systems Today: Managing in management perspectives required in business environ-
the Digital World, 3rd ed. ment. The technology innovations are covered, with
particular emphasis on Data Management Systems,
LEONARD M. JESSUP & JOSEPH S. VALACICH. Decision Support and Expert Systems. On the other hand,
The Third Edition of this book extensively examines how several business applications such as e-commerce and
information systems are fueling globalizationmaking the mobile applications, made possible only because of
world smaller and more competitivein virtually every continuing innovations in the field of information and
industry and at an ever-increasing pace. communications technology (ICT) are thoroughly treated
New features include: in the text. Besides, the book covers crucial issues of
information security, and legal and ethical issues which
Industry Analysis: Examines how globalization and the are important both from the point of view of technology
proliferation of IT is changing how industries conduct and business.
business.
The book uses case discussions in each chapter to help
Technology Briefings: Five updated and expanded students understand MIS practices in organizations. The
technology briefings that cover the underpinning of core cases also enable students to grasp how a systemic
IS technology. approach to every functional aspect of management can
Key Enabler: Highlights new technology innovations that lead to formulating technology-based strategies in line
may create future opportunities for organizations. with corporate goals.
Change Agents: Profiles of key IT world leaders. Primarily intended for undergraduate and postgraduate
Updated examples and cases include: Amazon.com, students of management (BBA/MBA), the knowledge and
Apple Computer, Google, illegal file sharing, spam and information provided in this book will also be of immense
spyware, TiVo, MySpace, Flickr, PayPal, RIM, ChoicePoint, value to business managers and practitioners for
NetFlix, Wikipedia, ethical hacking, and countless others. improving decision-making processes and achieving
Contents: Preface. Managing in the Digital World. Fueling competitive advantage.
Globalization through Information Systems. Valuing Contents: Preface. Preface to the First Edition. Inform-
Information Systems Investments. Managing the ation Systems in the Knowledge Economy. Information
Information Systems Infrastructure. Enabling Commerce Systems for Strategic Advantage. Database Design and
Using the Internet. Securing Information Systems. Process Modelling. Decision Support and Expert Systems.
Enhancing Business Intelligence Using Information Knowledge Management for Strategic Advantage.
Systems. Building Organizational Partnerships Using Computer Communication Systems. Information Systems
Enterprise Information Systems. Developing Information Supporting e-Commerce Models. Information Systems for
Systems. Managing Information Systems Ethics and Mobile Commerce. Knowledge Management Applications
Crime. Technology Briefing 1: Information Systems in Business Functions. Information System Security. Legal
Hardware. Technology Briefing 2: Information Systems and Ethical Issues. ERP as a Business Enabler. Index.
Software. Technology Briefing 3: Database Management. Latest Print 2014 / 560 pp. / 17.8 23.5 cm
Technology Briefing 4: Networking. Technology Briefing 5: ISBN-978-81-203-4876-9 / ` 475.00
The Internet and the World Wide Web.
Latest Print 2012 / 624 pp. / 21.6 27.8 cm
ISBN-978-81-203-3895-1 / ` 475.00 KANTER
Managing with Information, 4th ed.
JOSEPH & MOHAPATRA JEROME KANTER, Executive Director, Centre for
Management Information Systems in the Information Management Studies, Babson College.
Knowledge Economy, 2nd ed. This book presents a comprehensive discussion designed
P.T. JOSEPH, S.J., Professor of Information Systems and to achieve effective management with computerized
Organizational Behaviour at the Xavier Institute of information. Written by a well-known author, the
Management Bhubaneswar (XIMB). Currently, he also material presented in the text is not technical in nature,
holds the position of the Director of XIM Bhubaneswar. but is designed to enable the reader to view technology
and information systems in their proper perspective.
SANJAY MOHAPATRA, Professor of Information Systems
at the Xavier Institute of Management Bhubaneswar KEY FEATURES
(XIMB). Presents business applications first with support
The textbook, now in its Second Edition, includes a new technology as secondary.
 BUSINESS & MANAGEMENT 99

Emphasizes how information can support business Applications, and Overview of Hospitals, add on to the
processes to give competitive advantage. applicative knowledge on the subject.
Real world examples are presented in each Chapter in Intended for the students of Hospital Information
addition to short cases. Systems (HIS)/Hospital Administration or an equivalent
Covers topics such as planning for the effective use training programme, the book is well-suited for the
of information systems, telecommunications and healthcare practitioners (small or large organizations) to
distributed systems, managing IS development, streamline their workflow process. The book will also be
the impact of IS on management and the new equally beneficial for the instructors teaching Hospital
information technologies. Administration in various healthcare and management
Contents: Case Studies. Managing with Information. institutes.
Information SystemsEstablishing the Framework. Contents: Preface. Abbreviations. Rudimentary Hospital
Planning for the Effective Use of Information Systems. Information Systems. Introduction to E-Healthcare.
Business Models and Information Systems Architecture. Managing a Hospital with Information. Quantitative
The Mortar of IS: Data Base. Telecommunications and Techniques for Decision Support. Hospitals and Quality.
Distributed Systems. The Organizational Evolution of IS. People Issues in Hospital Management. Healthcare
The Application Development Cycle. Assessing the Backdrop. Changing World and Healthcare. Strategy, IT
Value and Risk of Information Systems. Managing IS and Healthcare. APPENDICESA: Notes on Metrics and
Development. Management Science and Decision Support Measurements. B: Information Technology Basics.
Systems. The Impact of IS on Management: Managing C: Overview of Hospitals. D: Systems on Hospitals
with Information. New Information Technologies. Periphery. E: Newer Business Models and Applications.
Information Systems and Society. Business, Management, F: Information Systems Basics. G: Basics of Strategy and
and Information Systems in the Twenty-first Century. Planning. Suggested Reading.
AppendicesA: Case Study: Three Bs, Inc. B: Case Study:
Latest Print 2010 / 788 pp. / 17.8 23.5 cm
Citibank, Managing the Effectiveness vs. Efficiency Issue.
ISBN-978-81-203-4083-1 / ` 450.00 / (e-book also available)
C: Of Course the Service was Good, I Did It Myself!
D: The Spectrum of Technology and Services.
E: Computer History and Application. Index.
KELKAR
Latest Print 2009 / 464 pp. / 17.8 23.5 cm
ISBN-978-81-203-1012-4 / ` 275.00 Information Systems: A Concise Study
S.A. KELKAR, Adjunct Professor at the Kanwal Rekhi
KELKAR School for Information Technology, and the Shailesh J.
Mehta School of Management, Indian Institute of
Hospital Information Systems: Technology Bombay.
A Concise Study Here is a comprehensive book that serves as a one-stop
S.A. KELKAR, Adjunct Professor at Indian Institute of overview for understanding, developing, and deploying
Technology Bombay, serving both in the Department of Information Systems. It aims to provide the students with
Computer Science and Engineering and Shailesh J. Mehta a conceptual framework to understand Information
School of Management. Systems (IS). The text, written in easy to understand
language using bullet form style to highlight various
Managing patients and hospital together is what hospital points, covers topics the way they are encountered by a
management systems is designed for! The software typical IS professional.
ensures that the applications involved in the workflow of
The book is divided into three unitsUnit I: Information
health services, rely on accuracy in recording patients
demography and data, and accountability of hospital Systems Basics; Unit II: Managing with Information; and
Unit III: Managing Information Resources. Some of the
management.
topics discussed enlarge the scope of the book and
Written in a bulleted format, this book educates reader include: e-Commerce and e-Business; CRM, ERP, SCM;
to overcome the shortcomings of hospital industry such Application Scrap Book; Enterprise and Strategy; Strategy
as inadequate access to medical facilities, unassessed Planning for IS; and Justification for IS. The main body of
quality, and shortage of manpower. The book explains the text is supplemented with six appendices, which can
how information (like medical records or administrative be read on a need-to-know basis.
records) can be stored, accessed and retrieved promptly; The book is well suited for the undergraduate students of
how a patients record can be generated easily based on Computer Science and Engineering, Information Techno-
demography, gender, age, and so on; and how the logy; postgraduate students of Information Technology
system can help to monitor a patients treatment and Computer Science; and students pursuing MCA
procedurestarting from his/her ailment history, to and MBA. Those teaching a course on IS or conducting
present health condition, to recovery. equivalent training programme for professionals will also
The book also efficiently addresses the issues like security benefit from this text. Finally, the book would be useful
of the system and the investment strategies. Besides, the for those professionals who wish to grasp the essentials
Appendices on topics like New Business Models and without attending a formal instructional course.
 100 PHI Learning CATALOGUE 2014

Contents: Preface. Abbreviations. Unit One: Information Abbreviations. Unit One: Information Systems Basics
systems basicsManaging in the 21st Century. Managing in 21st Century. Information, Systems, and IS.
Information, Systems, and IS. Classification of IS. Classification of IS. E-business, CRM, ERP, and SCM. Unit
Applications Scrap Book. e-Commerce and e-Business. Two: Managing With InformationStrategic Planning
CRM, ERP, and SCM. Unit Two: Managing with and IS. Justification for IT/IS. IS for Decision Support.
InformationEnterprise and Strategy. Strategic Planning. Quality and Privacy Issues. Unit Three: Managing
IS for Decision Support. Justification for IT/IS. Unit Three: Information ResourcesInformation Resources
Managing Information resourcesInformation Resources Management. Strategic Planning for IS Function. Security,
Management. Strategic Planning for IS Function. Control and Audit. Suggested Reading.
Information Security and Integrity. Appendices Latest Print 2011 / 316 pp. / 17.8 23.5 cm
A. Information Technology Basics. B. Data Management. ISBN-978-81-203-3765-7 / ` 250.00 / (e-book also available)
C. Software Development in Nutshell. D. Brief Look at
Software Project Management. E. Software Requirements
Elicitation. F. Note on Metrics and Measurements. MARAKAS
Suggested Reading.
Decision Support Systems in the 21st
Latest Print 2009 / 952 pp. / 17.8 23.5 cm
ISBN-978-81-203-3651-3 / ` 495.00 / (e-book also available) Century, 2nd ed.
GEORGE M. MARAKAS, Kelley School of Business, Indiana
University.
KELKAR
Designed as a text for students of management and
Management Information Systems: computer science, this uptodate and detailed study
A Concise Study, 2nd ed. introduces students to the concepts of Decision Support
Systems (DSS)which act as powerful managerial
S.A. KELKAR, Adjunct Professor at the Kanwal Rekhi
tools for decision makingand explains the various
School for Information Technology, and the Shailesh J.
components associated with them. In particular, the book
Mehta School of Management, Indian Institute of
focuses on DSS from a cognitive process and decision
Technology Bombay.
making perspective and concentrates on the application
It is widely recognized that the knowledge of information and implementation aspects. Besides, it looks at the
systems is very much essential in todays business decisions and technologies that managers will need for
organizations to survive and prosper. This book, in its making decisions in the 21st Century.
second edition, provides students with a conceptual
The book incorporates the latest material on the subject
framework to understand information systems. The focus
and uses many pedagogical featuresgraphics, examples,
of information systems (irrespective of the level of use of
summaries, review questions and problemsto make
information) is on producing quality information needed
reading of the book a complete experience.
to facilitate decision making. The objective of this book is
to capture the material on information systems and Other Features Include
organize it around a framework that offers a current and Detailed discussion on data warehousing, data mining
relevant knowledge based on information system by and visualization, and intelligent software agent
providing just the adequate amount of material in a technology.
concise format. Narrative vignettes elucidete the some of the concepts
The book is organized in three parts: (i) Information associated with the process of making a decision.
systems basics, (ii) Managing with information and Tutorials on the CD contain Megaputers Poly-Analyst
(iii) Managing information resources. Though the main and TextAnalyst software which, when used in
structure of the second edition remains the same, the conjunction with exercises from the text, help students
chapters have been updated and revised as per the associate, classify, predict, and acquire knowledge from
recent development in the fields of information numerical and structured data.
technology. Besides this, a new chapter is added to Companion website at: www.prenhall.com/marakas
explain the concepts like e-business, Customer
relationship management (CRM), Enterprise resources Contents: Preface. Introduction to Decision Support
and planning (ERP) and Supply chain management (SCM), Systems. Decisions and Decision Makers. Decisions in the
comprehensively. Organization. Modeling Decision Processes. Group
Decision Support and Groupware Technologies. Executive
Intended for the students of computer applications (BCA Information Systems. Expert Systems and Artificial
and MCA) and management (BBA and MBA), and the Intelligence. Knowledge Engineering and Acquisition.
undergraduate students of Computer Science Machines That Can Learn. The Data Warehouse. Data
engineering, the book is equally useful for the busy Mining and Data Visualization. Designing and Building
professionals who wish to grasp the essentials of the Data Warehouse. The Systems Perspective of a DSS.
management information systems, without attending a Designing and Building Decision Support Systems.
formal instructional course. Implementing and Integrating Decision Support Systems.
Contents: Preface. Preface to the First Edition. Creative Decision Making and Problem Solving. Intelligent
 BUSINESS & MANAGEMENT 101

Software Agents, Bots, Delegation, and Agency. Decision (Network and Communication). Planning Information
Support in the Twenty-First Century. Appendix A Technologies Infrastructure. Part VPlanning and
Decision Style Inventory III. References. Index. Implementation of MISPlanning MIS. Implementation of
Latest Print 2011 / 640 pp. / 17.8 23.5 cm MIS. Index.
ISBN-978-81-203-2376-6 / ` 325.00 Latest Print 2013 / 400 pp. / 17.8 23.5 cm
ISBN-978-81-203-4796-0 / ` 350.00 / (e-book also available)

MISRA
MOHAPATRA
Information Systems Management in
Business and Development Cases in Management Information
Organizations: Text and Cases Systems
SANJAY MOHAPATRA, Associate Professor in Information
HAREKRISHNA MISRA, Professor, IT and Information Systems at Xavier Institute of Management Bhubaneswar
Systems Group, Institute of Rural Management Anand (XIMB).
(IRMA), Gujarat.
This book is intended as a supplement for courses in
Management Information Systems (MIS) has fast Management Information Systems (MIS). It uses cases to
emerged as a multi-disciplinary area having strategic explain MIS concepts. It illustrates how computer-based
interfaces to achieve organizational objectives. This information systems can be used to support an
comprehensive book discusses the underlying principles organizations objectives and strategic plans.
of business and development organizations, identifies
their core areas and prescribes approaches to develop The books objective is to capture the material from a
MIS. wide range of sectors such as health care, developmental
activities, bank operations, microfinance, etc. and
Devided into five parts, Part IUnderstanding Organi- organize it around a framework that would be useful for
zations for MIS deals with organizational issues and students to understand how MIS can help in overcoming
focuses on the rationale behind creating organizations, corporate challenges. It prepares students as managers,
especially business and development organizations, to providing a clear focus on information, rather than data,
understand their distinguishing features. Part IISystems and its use in business. These cases can also be used by
Approach to Organizations covers conceptualization, practitioners as examples for designing MIS in their own
identification, design and development of Information organizations.
System (IS) for the organization in order to have better
systems in place to support organizational goals. Part For each case, the costs and benefits of the information
IIIUnderstanding MIS discusses the relevance of MIS in system have been evaluated by calculating the Return on
organizations and the forms it can take to meet the Investment (ROI). What is more, not only quantitative
benefits, but also qualitative benefits (social and public
strategic needs of the respective organizations. Part IV
benefits) have been identified to justify the need for
Understanding Information Technologies describes
technology-enabled MIS for supporting corporate
possible approaches to plan, identify and deploy ICT in strategies and operations.
the acquiring organizations and provides insight into the
barriers that creep in during identification and The book would be useful to students of MBA, BE (ICT),
deployment of IS and ICT keeping in view the organi- MCA and M.Sc. (Computer Science) courses. Besides, it
zational objectives. Part VPlanning and Implement- would be of benefit to senior executives participating in
ation of MIS concludes with a discussion on preparation Management Development Programmes.
of MIS plan and issues related to its implementation. Contents: Foreword. Preface. Acknowledgements. CASE
The book is intended for the postgraduate students of ONE: Information SystemsAyush Hospital. CASE TWO: MIS
management specializing in rural management and IT. at BASIX. CASE THREE: MIS at CYSD. CASE FOUR: MIS at DFID.
CASE FIVE: MIS at Care Hospitals. CASE SIX: National Bank for
Contents: Preface. Introduction An Overview of MIS.
Agriculture and Rural DevelopmentMIS at NABARD. CASE
Part I: Understanding Organizations for MISUnder- SEVEN: MIS at National Rural Health Mission (NRHM),
standing Business Organizations. Understanding Develop- Orissa. CASE EIGHT: Designing the Management Information
ment Organizations. Organizational Management and Systems for Orissa Rural and Urban Producers
Control: Commonality in Business and Development Orga- Association (ORUPA). CASE NINE: Management Information
nizations. Part II: Systems Approach to Organizations SystemsUNDP. CASE TEN: Orissa Industrial Infrastructure
Systems Approach to Organizations. Managing Data Development Corporation (IDCO). CASE ELEVEN: MIS at
and Information. Information System Evolution and SKS MicrofinanceA Report. CASE TWELVE: MIS at HDFC
Modelling. Information System (Identification, Design and Commodities Loan Division.
Develop-ment). Information System Quality. Part III
Understanding MISMISIts Organization. Forms of MIS. Latest Print 2011 / 264 pp. / 17.8 23.5 cm
Architecture of MIS. Part IVUnderstanding Information ISBN-978-81-203-3614-8 / ` 225.00 / (e-book also available)
TechnologiesUnderstanding and Planning Information
Technologies (Hardware, Software and Databases).
Understanding and Planning Information Technologies
 102 PHI Learning CATALOGUE 2014

MURDICK, ROSS & CLAGGETT in business, and finally concludes with a discussion on the
development and management of information systems
Information Systems for Modern with an emphasis on end-user involvement in the
Management, 3rd ed. development process.
ROBERT G. MURDICK, JOEL E. ROSS, both of the Florida KEY FEATURES
Atlantic University. Introduces both the Internet and Electronic Commerce
JAMES R. CLAGGETT, IBM, New York, NY. early on in the text and expands on these topics
This classic text explores MIS development from the throughout the text as appropriate.
manager/users perspective. Comprehensive in scope, it Offers real-world case studies of businesses and
covers topics such as: Management, Information, and organizations at the global level.
Systems and how these three areas are merged into an Provides learning objectives and chapter outline at the
effective management information system; computer- beginning of each chapter.
related concepts necessary to participate in todays Two boxed cases, called Bookmarks, within each
information-bound business environment; theory and chapter, describe the applications and systems in real
practice of planning, designing and implementing an MIS; businesses.
control of and through MIS; and decision-making as Each chapter gives review questions, discussion
influenced by computers, management information questions, ethics questions, problem-solving projects,
systems, and databases. and Internet and electronic commerce projects
designed to challenge students to think more deeply
Contents: I. MANAGEMENT AND SYSTEMSThe Meaning about the chapters topics.
and Role of Management Information Systems. Companion website: www.prenhall.com/nickerson
Management, Organizational Theory, and the Systems provides interactive study guide questions.
Approach. What the Manager Should Know about
Computer Systems? Database Management. Information Contents: Preface. Part I: IntroductionInformation
Systems for Decision Making. II. PLANNING FOR, Systems in Business. Business Fundamentals. Information
System Fundamentals. Part II: Information Technology
DESIGNING, AND IMPLEMENTING THE MISStrategic and Information System Hardware. Information System
Project Planning for MIS. Conceptual System Design. Software. Information System Networks and the Internet.
Detailed System Design. Implementation, Evaluation, and Information System Data Management. Part III: Business
Maintenance of the MIS. Pitfalls in MIS Development. III. Information SystemsPersonal Productivity and Problem
ADVANCED CONCEPTSSystems Concepts and Control. Solving. Group Collaboration. Business Operations.
Management Science and Systems Modeling for MIS. IV. Management Decision Making. Electronic Commerce and
CASE STUDIESInternational Medical Instruments, Inc., the Strategic Impact of Information Systems. Part IV:
Development of an MIS for Field Office Managers of the Developing and Managing Information Systems
North-western Insurance Company. IMI Staff Assignment. Information System Development. Managing Information
Johnson Enterprises. Index. Systems and Technology. Glossary. Photo Credits.
Latest Print 2011 / 480 pp. / 17.8 23.5 cm Acknowledgments. Index.
ISBN-978-81-203-0397-3 / ` 275.00 Latest Print 2009 / 520 pp. / 20.0 25.0 cm
ISBN-978-81-203-2231-8 / ` 450.00

NICKERSON RAJARAMAN
Business and Information Systems, Analysis and Design of Information
2nd ed. Systems, 3rd ed.
ROBERT C. NICKERSON, San Francisco State University. V. RAJARAMAN, Honorary Professor, Supercomputer
Because information systems are essential to the Education and Research Centre, Indian Institute of
operations of business today, this book takes the unique Science, Bangalore.
approach of covering both business fundamentals and One of the most important uses of computers is (as an
information systems so that students understand how aid to managers) to provide up-to-date information to
businesses operate and are managed, and how efficiently run their organizations. Of the total number of
information systems support business operations and computers installed in the world today, over eighty
management. This integrative approach provides a percent are used in organizations for management
sufficient strong foundation in business functions for information systems. It is thus very important for all
understanding the need for and structure of information students of management, commerce and computer
systems. science to know how to design computer-based
Organized into four parts, the book first sets the information systems to aid management. This
background with an introduction to basic business introductory text gives a lucid, self-contained presenta-
concepts. It then examines the basic hardware structure tion to students on how to analyse and design
of information systems, the role of information systems information systems for use by managers.
 BUSINESS & MANAGEMENT 103

Information Systems Analysis and Design (also known as expert systems and finally details the techniques of
System Analysis and Design) is a compulsory subject for systems analysis and design which enable the actual MIS
MCA, BCA, B.Com. and B.E. students of Computer Science systems to be built to meet the information needs of an
and Information Technology. This book covers the organization. A case study is discussed at length to
syllabus of this course and that of the DOEACC (Level A) provide the students with insight into the actual
examination. processes involved.
Thoroughly classroom tested and evolved out of twenty Eminently readable, its clear and authoritative account
years of teaching Information Systems Design course at should appeal to all those who simply require a
IIT Kanpur and IISc., Bangalore, this book presents real digestable, sound overview of the subject.
Indian examples. Contents: Preface. Note to Instructor. Introduction.
In this third edition every chapter has been updated, Organizational Systems. Information Systems and
besides the addition of a new chapter on Use Case Organizations. Computers and Information Systems.
Method to reflect the rapid changes taking place in Communications Technology. Database Technology.
designing information systems. Decision Support Systems. Expert Systems and Artificial
This book has been used to prepare learning material for Intelligence. Systems Analysis and Design. Bibliography.
the course Systems Analysis and Design for the National Index.
Programme for Technology Enhanced Learning of the Latest Print 2013 / 232 pp. / 16.0 24.1 cm
Ministry of Human Resource Development, Government ISBN-978-81-203-1180-0 / ` 225.00
of India. The author has also delivered 40 lectures on
this topic which may be heard in YouTube. This book
also contains supplementary materials like PPTs and Systems Analysis and Design
objective questions with explanation for each incorrect
choice which are available on www.phindia.com/ GARG & SRINIVASAN
rajaraman_ADIS
Contents: Preface. Information and Management.
Workbook on Systems Analysis and
Examples of Information Systems. Information Systems Design, Revised 2nd ed.
Analysis Overview. Information Gathering. System VINOD KUMAR GARG, Professor of Information
Requirements Specifications. Feasibility Analysis. Data Management at S.P. Jain Institute of Management and
Flow Diagrams. Process Specifications. Decision Tables. Research, Mumbai.
Use Case Method. Logical Database Design. Database
S. SRINIVASAN, Project Manager of Deloitte Consulting,
Management Systems (DBMS). Object-Oriented System
Hyderabad.
Modelling. Data Input Methods. Designing Outputs.
Control, Audit and Security of Information Systems. This second edition, which is intended to provide step-
Electronic Commerce. System Design Example. Appendix. by-step approach to the fundamentals of systems
References. Index. development in interactive hands-on and stimulating
Latest Print 2011 / 344 pp. / 17.8 23.5 cm learning environment, includes new chapters that focus
ISBN-978-81-203-4384-9 / ` 250.00 / (e-book also available)
on object-oriented analysis and design and approach to
web application development. To enhance understanding
of the subject, all the topics of the first edition have been
SADAGOPAN reviewed and expanded.
Management Information Systems In this workbook, examples are introduced in the
sequence in which they would be needed during systems
S. SADAGOPAN, Director, Indian Institute of Information analysis and design. The book first outlines the steps
Technology Bangalore. followed in analysis and design and then illustrates the
This introductory book on Management Information same with examples. The end-of-chapter practice
Systems is designed to serve as a text for students of exercises provide an incremental framework to reinforce
science, engineering and management, and working the hands-on nature of learning.
executives at both junior and senior levels. After This should serve as an ideal workbook for students and
discussion of the background material which gives instructors as well as for the systems analysts and
an overview of MIS and a short introduction to designers of IT companies to solve their day-to-day
organization systems, there is a detailed elaboration on systems related problems.
the interplay between the organizational systems and the
information systems. The relationship of MIS to the KEY FEATURES
functional areas of management is discussed next with a Provides hints on how to use techniques of SSAD in
series of examples. actual practice.
The book concentrates on the core topics of MIS, namely Gives a comprehensive case study illustrating how the
databases, decision support systems (DSS), provides a various application modeling tools could be applied in
quick introduction to applied artificial intelligence (AI) and an integrated manner to a real life situation.
 104 PHI Learning CATALOGUE 2014

Presents additional chapters on OOAD and web Contents: Preface. Part I: Systems Analysis
development. FundamentalsSystems, Roles, and Development
Supplies question bank with more than 50 carefully Methodologies. Understanding and Modeling
selected questions on various concepts. Organizational Systems. Project Management. Part II:
Information Requirements AnalysisInformation
Contents: Preface. Acknowledgments. Chapter Summary. Gathering: Interactive Methods. Information Gathering:
Introduction. Application Modeling. Database Design. Unobtrusive Methods. Agile Modeling and Prototyping.
Input-Output Design. Program Design. Case Study. Object- Part III: The Analysis ProcessUsing Data Flow Diagrams.
Oriented Analysis and Design. Question Bank. Appendix Analyzing Systems Using Data Dictionaries. Process
AStructured Methodology Elements. Appendix BWeb Specifications and Structured Decisions. Object-Oriented
Case Study. Glossary. Index. Systems Analysis and Design Using UML. Part IV: The
Latest Print 2009 / 252 pp. / 16.0 24.1 cm Essentials of DesignDesigning Effective Output.
ISBN-978-81-203-1724-6 / ` 175.00 Designing Effective Input. Designing Databases. Human
Computer Interaction. Part V: Quality Assurance and
ImplementationDesigning Accurate Data Entry
KENDALL & KENDALL Procedures. Quality Assurance and Implementation.
Systems Analysis and Design, 9th ed. Glossary. Acronyms. Index.
KENNETH E. KENDALL and JULIE E. KENDALL, both of Latest Print 2013 / 552 pp / 21.6 x 27.9 cm
Rutgers University, School of BusinessCamden, Camden, ISBN-978-81-203-4862-2 / ` 595.00
New Jersey.
The ninth edition of Systems Analysis and Design includes VALACICH, et al.
extensive changes inspired by the swift transformations in
the IS field over the past three years. Many innovative Essentials of Systems Analysis and
and upgraded features are incorporated throughout this Design, 5th ed.
new edition. In particular:
JOSEPH S. VALACICH is an Eller Professor of Management
New coverage of how systems analysts and organi- Information Systems in the Eller College of Management
zations can participate in open source communities. at the University of Arizona.
Expanded coverage of the analyst role in ERP JOEY F. GEORGE is Professor and Deans Chair in the
(enterprise systems). Iowa State University College of Business.
New in-depth coverage of project management JEFFREY A. HOFFER is the ShermanStandard Register
techniques. Professor of Data Management for the Department of
Expanded coverage of when to use cloud services MIS, Operations Management, and Decision Sciences in
versus purchasing hardware and software. the School of Business Administration at the University of
New coverage of time estimation techniques for Dayton.
project management. This text provides a clear presentation of the concepts,
New coverage of the work breakdown structure (WBS) skills and techniques students need to become effective
for project management. systems analysts. It emphasizes on hands-on
New material on designing corporate and ecommerce experimental learning. It uses the systems development
sites to include Web 2.0 technologies and social media. life cycle model to provide a strong conceptual
Innovative treatment of designing apps for smart- systematic framework.
phones and tablets. The book is useful for courses in systems analysis and
Expanded coverage of designing input for intranets, the design for management as well as computer science and
Web, smartphones, and tablets. engineering students.
New material on the relationship of business NEW TO THIS EDITION
intelligence to data warehouses, big data, business
Emphasizes current changes in systems analysis and
analytics, and text analytics.
design.
Innovative coverage on designing gesture-based
interfaces for smartphones and tablets. Increased focus on make versus buy systems
integration.
Additional material on designing alerts, queries, and
notices for smartphones and tablets. New end-of-chapter running case.
Innovative handling of designing two-dimensional (2D) Updated illustrations of technology.
codes such as Microsoft Tags and QR codes for input. New entity-relationship notation.
New material on how service-oriented architecture and Contents: Preface. Part I: Foundations for Systems
cloud computing are changing the nature of DevelopmentThe Systems Development Environment.
information systems design. The Sources of Software. Managing the Information
Expanded coverage of ERP systems and their Systems Project. Part II: Systems Planning and Selection
relationship to cloud computing. Systems Planning and Selection. Part III: Systems
 BUSINESS & MANAGEMENT 105

AnalysisDetermining System Requirements. Structuring Each chapter concludes with a Case Analysis to support
System Requirements: Process Modeling. Structuring the chapters with the applicative tools
System Requirements: Conceptual Data Modeling. Part IV: Companion website www.phindia.com/veenapailwar
Systems DesignDesigning the Human Interface. provides useful resources for the teachers as well as
Designing Databases. Part V: Systems Implementation and for the students and has been updated as per the
OperationSystems Implementation and Operation. current edition
Appendix A: Object-Oriented Analysis and Design.
Appendix B: Agile Methodologies. References. Glossary of Contents: List of Cases. List of Boxes. List of Case Analysis
Acronyms. Glossary of Terms. Index. Exercises. Preface. Acknowledgements. Economic
Environment and Business Fluctuations. Data Sources and
Latest Print 2012 / 448 pages / 21.6 x 27.8 cm Interpretations. National Income: Measurement and
ISBN-978-81-203-4558-4 / ` 425.00 Environment Scanning. Inflation and Business
Environment. Fiscal Policy and Environment. Money:
Demand and Supply. Financial System, Crisis and Reforms.
ECONOMICS Monetary Policy and Economic Environment. Balance of
Payment: Accounting, Adjustments And Imbalances.
Economic Environment of Trade Flows, International Linkages and External
Business Environment. Capital Flows, Growth and Macroeconomic
Instability. Exchange Rate Regimes and Currency
Convertibility. Index.
PAILWAR Latest Print 2012 / 512 pp. / 17.8 23.5 cm
Economic Environment of Business, ISBN-978-81-203-4492-1 / ` 450.00 / (e-book also available)
3rd ed.
VEENA KESHAV PAILWAR, Professor, Institute of Industrial Economics
Management Technology (IMT), Nagpur.
Since liberalization, Indian economy is going through
some dynamic changes. From a primarily closed agrarian JAYARAM & KOTWANI
economy, India has become service-oriented open Industrial Economics and
economy, becoming more and more susceptible to
economic fluctuations. Telecommunication Regulations
R. JAYARAM, Director, Yadavrao Tasgaonkar School of
This comprehensive book, in its third edition, continues Business Management, Mumbai.
to equip the readers with the necessary skills to assess
and analyze the evolving economic scenario in India and NAMITA R. KOTWANI, Professor, Yadavrao Tasgaonkar
world over. The new edition has been thoroughly revised School of Business Management, Mumbai.
and updated to incorporate the recent changes taking The rapid growth in the telecommunication sector has
place in Indian and global economic environment. Every made it essential to regulate the functioning of various
chapter is incorporated with a section on Understanding modes of communication. This book provides a thorough
Economic Environment (UEE), in which the Indian understanding of the basic industrial economic concepts
economic environment is compared with the economic and national telecommunication policy in an easy-to-
environment of its neighbouring countries, emerging comprehend style.
markets and major players in the world economy. Divided into five parts, comprising 21 chapters, the text
All chapters are well-supported with illustrative examples introduces readers with the basic concepts of managerial
and cases to provide an analytical insight to the topics. economics such as elasticity of demand, market
The chapters also include the topic Implications for structure, price determination and money supply. The
Managers, in which implications of a particular aspect of subsequent chapters are devoted to banking and taxation
an economy are summarized for the managers. Besides, system, and international trade. It also gives a thorough
for an easy assessment of the data, most of the analysis of various functions and objectives of commercial
quantitative information is presented in a graphical form banks and distinguished features of international trade.
rather than in the conventional tabular format. The book elaborates on managerial concepts by
Designed primarily as a textbook for the postgraduate explaining the nature of management, planning,
students of management and commerce, this book is communication, leadership skills and market research.
useful for the practising managers and policy makers as Finally, the book meticulously deals with telecommu-
well. nication regulations and regulatory strategies, and
explains the national telecommunication policy and
KEY FEATURES guidelines.
Includes illustrations using latest data (upto 2011) This book primarily caters to the needs of engineering
Provides several numerical problems to strengthen the students of Electronics and Telecommunication discipline
quantitative aspect of the subject for their course in Industrial Economics and
 106 PHI Learning CATALOGUE 2014

Telecommunication Regulations. It will also be useful Outlines. Part One: The Context for Economic Analysis
to the undergraduate students of management and Economic Activity in Context. Useful Tools and Concepts.
commerce. What Economies Do. Supply and Demand. Part Two:
KEY FEATURES Macroeconomic BasicsMacroeconomic Measurement:
The Current Approach. Macroeconomic Measurement:
Includes the guidelines for Cable Television Networks
Environment and Social Dimensions. Employment and
(Regulation) Act
Unemployment. The Structure of the United States
Provides regulations of Telecom Regulatory Authority
Economy. Part Three: Macroeconomic Theory and
of India (TRAI)
Incorporates chapter-end review exercises to drill PolicyAggregate Demand and Economic Fluctuations.
students in self-study Fiscal Policy. Money and Monetary Policy. Aggregate
Supply, Aggregate Demand, and Inflation: Putting It All
Contents: Foreword. Preface. Acknowledgements. Part I: Together. Part Four: Macroeconomic Issues and
Managerial EconomicsBasic Economic Concepts. ApplicationsThe Global Economy. How Economies
Elasticity of Demand. Market Structure. Price and Output Grow and Develop. Macroeconomic Challenges for the
Determination in Different Market Structures. Money and Twenty-First Century. Glossary. Index.
Money Supply. Part II: Banking and Taxation System of
CountryCommercial Banks and Its Functions. Central Latest Print 2009 / 464 pp. / 17.8 23.5 cm
Bank. Sources of Public Revenue in India. Part III: ISBN-978-81-203-3748-0 / ` 350.00
International TradeInternational Trade and Economic
Crises of 2008. Part IV: ManagementManagement GORDON
Concepts. Planning. Organizing. Communication.
Leadership. Motivation. Marketing Management Macroeconomics, 12th ed.
Concepts. Marketing Mix. Marketing Mix Strategy. Market ROBERT J. GORDON, Stanley G. Harris Professor in the
Research and Market Information System. Part V: Social Sciences, Northwestern University.
Telecommunication Regulation, Policy and Act
Telecommunication Regulation and Regulatory Strategies. This book presents a cohesive view of the macro
National Telecommunication Policy and Guidelines. Index. concepts. It, as in previous editions, adopts the core
distinction between short-run macro, devoted to
Latest Print 2012 / 304 pp. / 17.8 23.5 cm
explaining business cycles and their prevention, and long-
ISBN-978-81-203-4578-2 / ` 295.00 / (e-book also available)
run macro, dedicated to explaining economic growth. It
engages the students with the subject by informing about
Macroeconomics the current state of affairs of the global economy.
KEY FEATURES
GOODWIN, et al. Theory as a way to evaluate macro questions
Macroeconomics in Context Patient and early introduction to business cycles
NEVA R. GOODWIN, co-director of the Global A dynamic version of the AS-AD model
Development and Environment Institute (GDAE) at Tufts A clear distinction between short- and long-run macro
University. models
JULIE A. NELSON, senior research associate at GDAE Tufts Pedagogically designed figures
University. Case studies
JONATHAN HARRIS, director of the Theory and Education
Program at GDAE, Tufts University. International Perspective boxes
Self-Tests
This text updates the introductory undergraduate
students on critical concerns of the 21st century including Data Appendixes
distributional equity and ecological sustainability. It An ideal text on the subject for undergraduate
include discussions of historical, institutional, political and students of Economics.
social factors to encourage students get engaged with the Contents: Preface. Part I: Introduction and
subject matter and offers clear and insightful coverage of MeasurementWhat is Macroeconomics? The
standard concepts and models. Measurement of Income, Prices, and Unemployment.
Unlike most macroeconomics textbooks which focus Part II: The Short Run: Business Cycles and Policy
exclusively on concepts of efficiency and GDP growth, ResponsesIncome and Interest Rates: The Keynesian
this book starts with the question of human well-being Cross Model and the IS Curve. Strong and Weak Policy
and then examines how economic activities can Effects in the IS-LM Model. Financial Markets, Financial
contribute to or detract from our well-being. Regulation, and Economic Instability. The Government
Budget, the Government Debt, and the Limitations of
Macroeconomics in Context also includes topics on Fiscal Policy. International Trade, Exchanges Rates, and
quality of employment, globalization and the adequacy of Macroeconomic Policy. Part III: The Price Level, Inflation,
living standards. and UnemploymentAggregate Demand, Aggregate
Contents: Preface. Acknowledgements. Sample Course Supply, and the Great Depression. Inflation: Its Causes
 BUSINESS & MANAGEMENT 107

and Cures. The Goals of Stabilization Policy: Low Inflation Kennedy sets himself a difficult task and succeeds
and Low Unemployment. Part IV: The Long Run: beautifully. Kennedys textbook marries impressive
Economic Growth, Success, and FailureThe Theory of breadth, simplicity, and rigor. He provides a concise and
Economic Growth. The Big Questions of Economic non-technical overview of the core analytical concepts in
Growth. Part V: Monetary Policy and the Sources of macroeconomics who are tethered to bits of relevant
InstabilityMoney, Banks, and the Federal Reserve. The empirical evidence. This is a particularly useful textbook
Goals, Tools, and Rules of Monetary Policy. The for instructors outside of economics departments that
Economics of Consumption Behavior. The Economics of want to bring students quickly up to speed on the
Investment Behavior. Part VI: The Evolution of principles that underlie recent political economic trends
Macroeconomic IdeasNew Classical Macro and New and events (including the subprime crisis).
Keynesian Macro. Conclusion: Where We Stand. STEPHEN NELSON, Northwestern University
Latest Print 2013 / 680 pp. / 20.0 25.0 cm
Contents: Preface. Introduction. The Basics of Supply and
ISBN-978-81-203-4393-1 / ` 625.00
Demand, and a Big Picture. Measuring GDP and Inflation.
Unemployment. The Role of Aggregate Demand. The
KENNEDY Supply Side. Growth and Productivity. The Money Supply.
Macroeconomic Essentials: The Monetarist Rule. Monetary Policy and Interest Rates.
Real-versus-Nominal Interest Rates. Stagflation. The
Understanding Economics in the News, Balance of Payments. Policy in an Open Economy.
3rd ed. Purchasing Power Parity. Interest-Rate Parity.
AppendicesA: Answers to Sample Exam Questions. B:
PETER E. KENNEDY, formerly Professor Emeritus of Answers to Even-Numbered Exercises, Glossary, Index.
Economics at Simon Fraser University.
Latest Print 2012 / 480 pp. / 17.8 23.5 cm
This introductory text offers an alternative to the ISBN-978-81-203-4486-0 / ` 495.00
encyclopedic, technically oriented approach taken by
traditional textbooks on macroeconomic principles.
Concise and non-technical but at the same time rigorous, Managerial Economics
its goal is not to teach students to shift curves on
diagrams but to help them understand fundamental DEAN
macroeconomic concepts and their real-world
applications. This is accomplished by the clear exposition Managerial Economics
of introductory macroeconomic theory provided in the JOEL DEAN, Graduate School of Business, Columbia
book along with more than 700 two/three sentence University and Joel Dean Associates.
news clips of economics media coverage that serve as The purpose of this book is to show how economic
illustrations/exercises of the concepts discussed. analysis can be used in formulating business policies. The
This updated edition includes subprime mortgage crisis book draws upon economic analysis for the concepts of
and other subjects; new curiosities (boxed expositions demand, cost, profit, competition, and so on, that are
of important topics) have been added, as have news appropriate for the development, of an economic
clips about recent events; and the most challenging end- approach to executive decisions. Although the text is
of-chapter questions are now separated from the less preoccupied with concepts rather than detailed
challenging. Many chapters include a set of numerical techniques of estimation, it concentrates on those
exercises (quite different from those found in traditional concepts that can be measured and applied to
texts); a sample exam question appears at the end management problems.
of each section within a chapter; and a test bank of The book does not attempt to cover all aspects of either
multiple-choice questions (with answers) is available management or economics: it deals with those phases of
online. Technical material appears in appendices enterprise economics that are particularly useful to the
following each chapter. Other appendices offer answers management of a large industrial corporation. The
to the sample exam questions and the even-numbered authors endeavour successfully bridges the gap between
end-of-chapter exercises. the problems of logic that intrigue economic theorists
By setting aside much of the formal apparatus of curve- and the problems of policies that plague practical
shifting economics, Macroeconomic Essentials focuses management needs in order to give executive access to
attention just where it should beon understanding key the practical contributions that economic thinking can
concepts and on thinking. At the center of economics is, make to top-management policies.
after all, the study of human behavior, not the art of Contents: Preface. Profits. Competition. Multiple
mathematical manipulation. Products. Demand Analysis. Cost. Advertising. Basic Price.
LLOYD J. DUMAS, Professor of Economics Product-Line Pricing. Price Differentials. Capital
University of Texas at Dallas and author of The Budgeting. Author Index. Subject Index.
Peacekeeping Economy Latest Print 2011 / 640 pp. / 15.3 22.9 cm
In the third edition of Macroeconomics Essentials, Peter ISBN-978-81-203-0116-0 / ` 275.00
 108 PHI Learning CATALOGUE 2014

MAHESHWARI NADAR & VIJAYAN

Managerial Economics, 3rd ed. Managerial Economics, 2nd ed.
YOGESH MAHESHWARI, Professor of Finance with the E. NARAYANAN NADAR, Associate Professor and Head in
Indian Institute of Management Indore. the Postgraduate Department of Economics, V.H.N
For courses in managerial economics, this textbook, now Senthikumara Nadar College, Virudhunagar, Tamil Nadu.
in its third edition, is specifically designed for the S. VIJAYAN, formerly Head, Department of Management
students of management, commerce and economics Studies at V.H.N Senthikumara Nadar College,
to provide them with a thorough understanding of Virudhunagar, Tamil Nadu, is a well-known Management
economic concepts and methodologies and the economic Consultant.
environment influencing managerial decisions. Managerial Economics has assumed a predominant role
The book first lays a sound theoretical foundation in todays globalized and liberalized economy because of
of basic concepts, definitions, and methodologies of the financial implications of many decisions that a
economics, being an essential prerequisite for students manager has to take in his day-to-day professional life.
to understand the theory of managerial economics. All This comprehensive and student-friendly book, now in its
the basic principles are introduced with mathematical second edition, strives to equip the young, practising and
complexity kept to minimumessentials of applied budding managers to find solutions to the real-world
mathematics needed for comprehending the underlying problems through the efficient and effective use of
ideas of models and theories of economics are covered. economic tools and techniques. The authors who
admirably combine academic and professional experience
The book then moves on to systematically enumerates give a clear and straightforward analysis of the various
the various tools of analysis such as demand analysis, topics in managerial economics.
cost analysis, elasticity of demand, production analysis
and price theory, and highlights their importance in The text begins with an overview of managerial
managerial decision making through the concept-example economics and describes the modern business firm and
format, wherein a concept discussed is immediately its objectives along with the concepts of market
followed by a practical situation so that the reader can mechanism, demand theory and production analysis. The
understand its application. The end-of-chapter questions text then moves further to explain managerial
reinforce a deeper understanding of the concepts techniques, macroeconomic theory and international
introduced in the text. trade and finance along with the risks and uncertainties
involved in business. Besides, it also explains the cost and
An exclusive chapter on linear programming emphasizes revenue, supply, pricing, profit and investment analyses.
the importance of this mathematical tool in finding Finally, this book discusses some important Case Studies
optimal business solutions. The book concludes with an to reinforce the concepts presented in the text.
exhaustive introduction to macroeconomics, analyzing in
depth the concepts of inflation, income, savings and In this edition, a new section on eleventh five year plan
investments, and growth and employment in Indian (20072012) has been included in Chapter 15 to enhance
context. the utility of the book.
NEW TO THE THIRD EDITION Intended as a text for postgraduate students of
Management, Commerce and Economics, the book would
Revised and expanded coverage of evolution of also be useful for undergraduate engineering courses
economic thought, and basic economic terms. where Managerial Economics is offered. Finally, the book
An enriched inclusion of demand forecasting can be profitably used by marketing and management
techniques, and the Cobb-Douglas production function. consultants, business executives and other related
An extensive illustration of the commonly used pricing professionals.
methods and market power.
Value addition to the existing list of case studies to KEY FEATURES
enhance students understanding of the theoretical Includes several simple, numerical examples with
concepts. solutions for easy understanding of theory.
Contents: Preface. Preface to the First Edition. Contains a large number of tables and figures to
Acknowledgements Introducing Economics. Basic Applied illustrate the concepts.
Mathematics. Introduction to Managerial Economics. Provides chapter-end exercises to check students
Demand Analysis. Elasticity of Demand. Demand comprehension of the subject.
Forecasting. Production Analysis. Cost Analysis. Pricing. Contents: Preface. Introduction to Managerial Economics.
Linear Programming. Introductory Macroeconomics. Fundamental Concepts and Models of Managerial
Glossary. References. Index. Economics. Modern Business Firm. Market Mechanism
Latest Print 2012 / 368 pp. / 17.8 23.5 cm and Circular Flow of Economic Activity. Demand
ISBN-978-81-203-4667-3 / ` 275.00 / (e-book also available) AnalysisPart 1 (Theory of Demand). Demand Analysis
Part 2 (Elasticity of Demand). Demand AnalysisPart 3
(Demand Forecasting). Production Analysis. Cost and
Revenue Analysis. Supply Analysis. Pricing Analysis. Profit
 BUSINESS & MANAGEMENT 109

Analysis. Investment Analysis. Managerial Techniques. REDDY & SARASWATHI

Macroeconomic Analysis. International Economics and
Finance. Analysis of Risk and Uncertainty. Cases for Managerial Economics and
Discussion. Index. Financial Accounting
Latest Print 2013 / 332 pp. / 17.8 23.5 cm M. KASI REDDY, Associate Professor, School of
ISBN-978-81-203-4616-1 / ` 295.00 / (e-book also available) Management Studies, Chaitanya Bharathi Institute
of Technology, Hyderabad.
PRUSTY S. SARASWATHI, Senior Assistant Professor, School of
Management Studies, Chaitanya Bharathi Institute
Managerial Economics of Technology, Hyderabad.
SADANANDA PRUSTY, Professor, Institute of Management This text presents an accessible introduction to
Technology (IMT), Ghaziabad (UP). techniques and applications of economic analysis and
The role of Managerial Economics has become all the financial accounting as a method for approaching real-life
more important today because of the increasingly business problems for managerial decision making in a
competitive business world and the financial implications logical manner. It focusses on the essential skills needed
of many managerial decisions in such a scenario. This to formulate business policies that help gain a
compact yet comprehensive book discusses the basic competitive edge in todays work environment.
concepts and techniques of microeconomic analysis and The book discusses the basic concepts, terminology, and
their applications to managerial decision making with methods that eventually allow students to interpret,
many useful and practical examples. analyse, and evaluate actual corporate financial
statements. It covers the major areas of managerial
The text explains the basic concepts of the demand
economics and financial accounting such as the theory of
function and demand curve, the supply function and the
the firm, the demand theory and forecasting, the
supply curve, demand elasticities and their applications,
production and cost theory and estimation, the market
techniques of demand estimation, and the theory
structure and pricing, investment analysis, accountancy,
of consumer behaviour. It also analyzes the theory of
and different forms of business organisations.
production, clarifies the nature of economic costs, and
describes the profit maximizing tools of a business firm. The book includes numerous examples, problems, self-
Finally, the book describes standard pricing rules under assessment tests, as well as review questions at the end
different assumptions about the structure of the market of each chapter to aid in working out solutions to
in which the firm operates and examines certain pricing business problems.
practices such as mark-up pricing and multiple products The book will be particularly suitable for courses in
pricing. Managerial Economics and Financial Accounting as part of
KEY FEATURES an engineering degree education at undergraduate level
Gives many Indian cases and Indian examples. where the students have no previous background in
Provides data analysis of certain firms and industries in economic and financial analysis. It will also be immensely
India with respect to sales or demand forecasting useful for M.B.A., M.Com. and C.A. students, business
through statistical tools. executives, and administrators who need to learn the
Gives multiple choice, analytical and applied questions application of economic theory to realistic business
at the end of each chapter. situations.
Intended as a text for the postgraduate students of Contents: Preface. Managerial Economics: The Basics.
management, the book would be equally useful for the Demand Analysis. Production and Cost Analysis. Capital
postgraduate students of Commerce and Economics. Management and Investment Decisions. Accountancy.
Besides, practising managers should find the book quite Types of Business Organisation. Glossary. Bibliography.
valuable. Model Questions. Present Value Tables. Index.
Contents: Preface. Demand-supply Analysis. Elasticity and Latest Print 2011 / 592 pp. / 17.8 23.5 cm
its Applications. Demand Analysis, Estimation and ISBN-978-81-203-3321-5 / ` 350.00 / (e-book also available)
Forecasting. Theory of Consumer Choice. Welfare
Economics. Production Analysis of the Firm. Analysis of
Cost of Production of the Firm. Profit Analysis of the Microeconomics
Firm. Perfectly Competitive Market. Monopolistic Market.
Monopolistic Competitive Market. Oligopoly Market. CHAUHAN
Game Theoretic Approaches to Oligopoly. Pricing
Practices. Index. Microeconomics: An Advanced Treatise
Latest Print 2010 / 304 pp. / 16.0 24.1 cm S.P.S. CHAUHAN, Associate Professor in Economics,
ISBN-978-81-203-4094-7 / ` 250.00 / (e-book also available) Department of Commerce, Delhi College of Arts and
Commerce, University of Delhi.
Primarily intended for the undergraduate and
 110 PHI Learning CATALOGUE 2014

postgraduate students of commerce, economics and GOODWIN, et al.

management, this book is a complete reference in
accordance with the syllabi prescribed for the Microeconomics in Context, 2nd ed.
undergraduate and postgraduate courses in several Indian NEVA R. GOODWIN, co-director of the Global
and foreign universities. Development and Environment Institute (GDAE) at Tufts
The book has been built upon the contents of the University.
authors Microeconomics: Theory and Applications (Parts I JULIE A. NELSON, senior research associate at GDAE Tufts
and II), and also includes additional topics such as Theory University.
of Games, Linear Programming, InputOutput Analysis FRANK ACKERMAN, director of the Research and Policy
and Introduction to International Economics. In addition, Program at GDAE, Tufts University.
the book also provides a comprehensive treatment of THOMAS WEISSKOPF, Professor of Economics, University
Econometrics and Pricing Policies in Practice in its of Michigan.
appendices to suit the needs of decision makers, whether This text updates the introductory undergraduate
associated with managerial decision making in the students on critical concerns of the 21st century including
corporate world or pursuing management courses in distributional equity and ecological sustainability; includes
various institutions in India or abroad. The mathematical discussions of historical, institutional political and social
treatment of the topics is facilitated in a student-friendly factors to encourage students get engaged with the
approach which is the essence of this book. subject matter.
PEDAGOGICAL FEATURES It offers clear and insightful coverage of standard
Illustrative examples reinforce the understanding of the concepts and models.
concepts. Unlike most microeconomics textbooks which focus
Key terms and concepts provide a birds eye-view of exclusively on markets and efficiency, this book starts
the chapter for quick revision. with the question of human well-being and then examine
Short and long answer questions test the readers how economic activities can contribute to or detract from
grasp of the subject matter. our well-being.
Answers, solutions and hints, wherever necessary, are Microeconomics in Context also includes new
appended at the end of each question. developments in the roles of households, non-profit
Besides academic pursuits of Indian and foreign organizations, market institutions and governments.
universities, this book will also be useful for students Contents: Preface. Acknowledgements. Sample Course
undertaking competitive examinations such as Indian Outlines. Part One: The Context for Economic Analysis
Administrative Services, Provincial Civil Services and Economic Activity in Context. Economic Actors and
Indian Economic Services. Organizations. Part Two: Supply and DemandMarket
Contents: Preface. Introduction to Economics. Forces of Institutions. Supply and Demand. Working with Supply
Demand and Supply in Action: The Price Mechanism. and Demand. Part Three: Resource Maintenance,
Elasticity of Demand and Supply. Approaches to Demand Production, Distribution, and ConsumptionCapital
Analysis and Consumer Behaviour. Production and Stocks and Resource Maintenance. Production Costs.
Producers Equilibrium. Cost and Revenue. Market Forms. Production Decisions. Distribution: Exchange and
Price-output Decisions of a Firm under Perfect Transfer. Consumption and the Consumer Society. Part
Competition. Price-output Decisions of a Monopoly. Four: A Closer Look at MarketsMarkets without Market
Price-output Decisions of Monopolistically Competitive Power. Markets with Market Power. Markets for Labor.
Firms. Price-output decisions in Oligopoly. Game Theory. Markets for Other Resources. Part Five: A Closer Look at
Sales Maximization. Determination of Factor Prices. Economic OrganizationsThe Core Sphere: Households
Intertemporal Analysis and Decisions under Uncertainties. and Communities. The Business Sphere: For-Profit Firms.
General Equilibrium and Economic Efficiency. Markets The Public Purpose Sphere: Governments and Nonprofits.
with Asymmetric Information. Externalities and Public Part Six: Economic Outcomes and Economic Ideology
Goods. Linear Programming. InputOutput Analysis. The Variety of Economic Systems. Market Systems and
International Trade, Factor Mobility and Comparative Normative Claims. Glossary. Index. About the Authors.
Advantage. Appendix A: Estimation of Demand, Supply Latest Print 2009 / 560 pp. / 17.8 23.5 cm
and Cost Functions. Appendix B: Pricing Policies in ISBN-978-81-203-3747-3 / ` 350.00
Practice. Index.
Latest Print 2009 / 916 pp. / 17.8 23.5 cm
ISBN-978-81-203-3860-9 / ` 450.00 / (e-book also available)
 BUSINESS & MANAGEMENT 111

GENERAL MANAGEMENT Business Ethics

Business Analysis FREDERICKSON & GHERE (Eds.)
Ethics in Public Management
PENDSE H. GEORGE FREDERICKSON and RICHARD K. GHERE
Business Analysis: Visualizing Business (Editors).
Processes and Effective Software The path breaking forerunner of this book Ethics in Public
Administration by the first author, refuted the notion that
Solutions administrative ethics could not be studied empirically. It
PRADEEP HARI PENDSE, is presently at the Welingkar also set the agenda for a decades worth of research in
Institute of Management Development & Research, the theory and practice of ethics in the public enterprises
Mumbai. and organizations.
With the growth of the industry and the resulting size This long-awaited, thoroughly revised, follow-up volume
and complexity of IT projects, there is an increasing trend represents the state of the art in research on adminis-
to separate the technical roles associated with the design trative ethics. It features all new contributions by many
of IT solutions from the customer focused roles and the of the leading experts in the field, and addresses both the
project management roles. The role of the Business managerial and individual/moral dimensions of ethical
Analyst (BA) is that of a person who interfaces with the behavior as well as new challenges to administrative
customers to understand their requirements. This role is ethics posed by globalization.
distinct from that of a technical designer of software A detailed introduction, opening passage, and conclusion
solutions who works on the basis of the requirements lend context to each of the books four main sections.
gathered by the BA. The text is useful for students of all graduate level
Most leading IT companies today have Business Analyst courses in public sector ethics.
as a distinct role. The job requirements depending on the Ethics in Public Management brings us into the twenty-
nature of the business may be that of a domain first century with a fully new thrust after the twelve-year
consultant, a solution architect, a relationship manager, a span that marked its original debut. The timeliness of this
pre-sales consultant, a functional consultant, and an new version could not be more opportune, given the
accounts manager, etc. global dynamics that exist today.
This book explains the core aspects of the business LOUIS C. GAWTHROP, University of Baltimore
analysis. It explores the knowledge areas required of a Contents: List of Tables and Figures. Part 1: Ethics and
Business Analysts role in various organizations. It Public Administration in the Twenty-First Century
integrates knowledge from various conventional and Introduction. State of the Art of Empirical Research on
contemporary areas and uses their tools, techniques and Ethics and Integrity in Governance. Part 2: Organization
concepts to specific roles which may a Business Analyst Designs that Support Ethical BehaviorDeveloping a
may have to play in industry. In a nutshell, the book Behavioral Model for Ethical Decision Making in
provides an appreciation of how several of the existing Organizations: Conceptual and Empirical Research.
tools and techniques can be used effectively to ensure Update on Moral Reasoning Research and Theory in
success in managing software requirements in terms of Public Administration: A Neo-Kohlbergian Perspective.
customer needs and expectations. A number of case Power and Ethics: The Communal Language of Effective
studies have been used to demonstrate the application of Leadership. Public-Service Ethics and Administrative Evil:
conceptual frameworks to real life examples. Prospects and Problems. Accountability Through Thick
Contents: Introduction. Business Analysis: The Big Picture. and Thin: Moral Agency in Public Service. Part 3: Market
What Business Analysts Should Know about Information Forces That Compromise Administrative EthicsPublic
and Information Systems. What Business Analysts Should Ethics and the New Managerialism: An Axiomatic Theory.
Know About Software Life Cycles and Projects. Enterprise Ensuring Accountability in Human Services: The Dilemma
Analysis. Enterprise Analysis: Frameworks and Tools. of Measuring Moral and Ethical Performance. Cowboys
Managing Requirements. Tools for Modelling Static and the New Public Management: Political Corruption as
Aspect of Business Processes. Tools for Modelling a Harbinger. Public Ethics, Legal Accountability, and the
Dynamic Behaviour of Processes. Human Computer New Governance. Part 4: Unintended Outcomes of
Interaction, Usability and User Centric Design. Business Anticorruption ReformsThe Cure for a Public Disease:
Analysts Practice Areas. Managing Expectations. The Foibles and Future of Corruption Control. In Search
References and Sources of Inspiration. Index. of Virtue: Why Ethics Policies Spawn Unintended
Latest Print 2010 / 272 pp. / 16.0 24.1 cm Consequences. Part 5: Administrative Ethics in Global
ISBN-978-81-203-3528-8 / ` 225.00 / (e-book also available)
PerspectiveAn Anatomy of Official Corruption. Public-
Service Ethics in a Transnational World. Globalization and
Public-Service Ethics: Some Directions for Inquiry.
 112 PHI Learning CATALOGUE 2014

Conclusion: Ethics and Public ManagementAnswers and GOVINDARAJAN, et al.

Questions. About the Editors and Contributors. Index.
Latest Print 2007 / 400 pp. / 15.3 22.9 cm Professional Ethics and Human Values
ISBN-978-81-203-2873-0 / ` 225.00 M. GOVINDARAJAN, former Assistant Professor,
Department of Mechanical Engineering, Anna University,
Chennai.
GOVINDARAJAN, et al. S. NATARAJAN, former Professor and Head, Department
Engineering Ethics of Mechanical Engineering, Anna University, Chennai.
(includes Human Values) V.S. SENTHILKUMAR, Associate Professor, Anna
University, Chennai.
M. GOVINDARAJAN, Assistant Professor, Department
of Mechanical Engineering, Anna University, Chennai. Today, more and more organizations are realizing the
S. NATARAJAN, Professor and Head, Department of importance of practising ethics in their business dealings.
And the engineering profession is no exception to this.
Mechanical Engineering, Anna University, Chennai.
For, any policy or practice that gives a go-by to
V.S. SENTHILKUMAR is a Teaching Research Associate in professional ethicswhich essentially entails fair and
Mechanical Engineering, Anna University, Chennai. transparent dealings based on sound moral principles
Today, more and more organizations are realizing the cannot enjoy the confidence of the customer for long. It
importance of practising ethics in their business dealings. is in this context that a book on Professional Ethics is
And the engineering profession is no exception to this. very significant.
For, any policy or practice that gives a go-by to
This systematically organized text opens with an intro-
professional ethicswhich essentially entails fair and
transparent dealings based on sound moral principles duction to Human Values and discusses, with great skill
cannot enjoy the confidence of the customer for long. It and expertise, the various approaches to the study of
is in this context that a book on Engineering Ethics is so ethical behaviour, ethical theories, value-based ethics and
significant. the engineers responsibility for safety and risk,
collegiality and loyalty. Besides, the responsibilities of
This compact and systematically organized text discusses, engineers in organizational setting, and global issues such
with great skill and expertise, the various approaches to as environmental ethics, computer ethics, and Intellectual
the study of ethical behaviour, ethical theories, the moral Property Rights (IPRs) are also covered in this text.
dilemmas the professionals are faced with, value-based
ethics and the engineers responsibility for safety and The Case Studies lend a practical orientation to the book,
risk, collegiality and loyalty. Besides, the responsibilities and the Review Questions sharpen the analytical skills of
of engineers in organizational setting, and global issues the students. This is a must have book for the students of
such as environmental ethics, computer ethics, and engineering and management.
Intellectual Property Rights (IPRs) are detailed and Contents: Preface. Human Values. Engineering Ethics.
delineated. Engineering as Social Experimentation. Engineers
The Case Studies lend a practical orientation to the book, Responsibility for Safety and Risk. Responsibilities and
and the Review Questions sharpen the analytical skills of Rights. Global Issues. Ethical Audit. Review Questions.
the students. This is a must have book for students of Case Studies1: Space Shuttle Challenger. 2: Bhopal Gas
engineering and management. Besides, professional Tragedy. 3: The Three Mile Island Disaster. 4: The
engineers and managers will find a wealth of information Chernobyl Disaster. Appendix 1: Institution of Engineers
in this timely study. (India): Sample Codes of Ethics. Appendix 2: ACM Code
of Ethics and Professional Conduct. References. Web
Contents: Preface. Introduction. Moral Reasoning and Resources. Index.
Ethical Theories. Engineering as Social Experimentation.
Engineers Responsibility for Safety and Risk. Latest Print 2013 / 144 pp. / 16.0 24.1 cm
Responsibilities and Rights. Global Issues. Ethical Audit. ISBN-978-81-203-4816-5 / ` 150.00 / (e-book also available)
Review Questions. Case Studies1. Space Shuttle
Challenger. 2. Bhopal Gas Tragedy. 3. The Three Mile KRISHNAMURTHY & RAVINDRA
Island Disaster. 4. The Chernobyl Disaster. Appendices
1. Institution of Engineers (India): Sample Codes of Ethics. Professional Practice
2. ACM Code of Ethics and Professional Conduct. K.G. KRISHNAMURTHY, Visiting Faculty, Architecture
References. Web Resources. Index. Department, UVCE, Bangalore University.
Latest Print 2012 / 196 pp. / 16.0 24.1 cm S.V. RAVINDRA, Head, Architecture Department, UVCE,
ISBN-978-81-203-2578-4 / ` 175.00 / (e-book also available) Bangalore University.
Professional ethics, values and code of conduct are a part
of every profession, and all professionals are aided
by them. This book details on professional practice
applicable for the Architects, Engineers, and Construction
Managers.
 BUSINESS & MANAGEMENT 113

The textbook details on the Acts and Laws related to A number of case studies have been provided in the book
architectural norms, along with the nitty-gritties of to enable a clear understanding of the topics presented.
contract management and tenders. The book also Each chapter contains short answer as well as long
attempts to address and provide an overview of the field, answer questions to test the students grasp of the
ranging from an architects duties and responsibilities to underlying concepts.
the related areas like valuation, and an architects role Contents: Preface. Values in Human Society. Types of
towards concerned industry verticals, like interior Values. Value Crisis in Contemporary Society. Ethics
designing, landscape designing and urban designing. and Ethical Values. Professional Ethics. Industry and
It also touches upon construction management concepts, Industrialization. Science, Technology and Engineering.
which help in enhancing and empowering professionals Environment and Eco-friendly Technology. Ethics and
and students involved in various undergoing projects. The Management of Human Resources. Index.
book is incorporated with figures, tables, illustrations and Latest Print 2012 / 208 pp. / 16.0 24.1 cm
examples to explain the concepts in detail. The Appen- ISBN-978-81-203-4098-5 / ` 195.00 / (e-book also available)
dices are further added to provide additional insight on
the subject. The book is intended for undergraduate
students of Architecture and Civil Engineering. MRUTHYUNJAYA
Contents: Preface. List of Tables. List of Figures. Business Ethics and Value Systems
Abbreviations. Architect and Profession. Architect Act and H.C. MRUTHYUNJAYA, Consultant (Corporate Systems)
Professional Services. Architectural Competitions. serving various organizations.
Management of Contract. Tenders. Site Management of
Works. General Conditions of Contract. Arbitration. Valu- This comprehensive and well-organised book deals with
ation. Fire Insurance. Types of Land Holdings Leasehold some of the basic issues associated with business ethics
and Freehold. Dilapidations. Easements. Standard Rent. and value systems. It presents the views of different
Land Acquisition Act 1894. Building Cost Index. Building schools of thought on this subject and dissects the
Bye-laws. National Building Code. Vaasthu. Architect and phenomenon of corruption to expose its root causes. The
Building Industry. Appendices. References. Index. book provides a critical analysis of this social epidemic
that forces corporates to become corrupt and remain
Latest Print 2014 / 392 pp. / 16.0 24.1 cm unethical. Besides, it describes a few popular ethical
ISBN-978-81-203-4874-5 / ` 350.00 theories, some of the key issues that affect ethical
decision process and the role of total quality manage-
MANNA & CHAKRABORTI ment in ensuring practice of good workplace ethics.
Values and Ethics in Business and Primarily intended for the postgraduate students of
management and commerce, the book can also be used
Profession beneficially by practicing professionals.
SAMITA MANNA, Professor in the Department of KEY FEATURES
Sociology, University of Kalyani, West Bengal.
SUPARNA CHAKRABORTI is with the Department of Presents more than forty live cases that show a cross-
Humanities, Heritage Institute of Technology, Kolkata. section view of different types of unethical practices.
Gives model ethical codes for a few professions.
Primarily intended for undergraduate students of all Provides spreadsheets to enable satisfactory
disciplines of engineering and students of computer compliance with legal and statutory requirements.
applications (MCA), this book is a comprehensive
exposition of the values and ethical principles that one Contents: Preface. Ethics in Life. Perspectives of Business
needs to adopt to become a responsible and accountable Ethics. Business Ethics and Laws. Development and
professional. Evolution of Corruption. Why Corporates Succumb to
Corruption. Manifestation of Corrupt Practices. Some
The book is organized in nine chapters that addresses the Popular Ethical Theories. Ethical Decision Process.
three broad areas of concernvalues, ethics, and TQM and Work Ethics. Professional Ethics. Ethical
sustainable development. It first discusses the prevalent Consumerism. Indian Ethos and Value Systems. Designing
concept of values in human society, the various types of Ethics Management Systems. Auditing of Ethics
values, and the crisis of values that seems to be engulfing Management Systems. Intellectual Property and Ethics.
the contemporary society. The concept of ethics, the Corporate Governance. Corporate Social Responsibility
various ethical values, and the ethical requirements for a and Value Systems. Environmental Ethics. High-profile
professional in the modern workplace are highlighted Ethical Collapses. Business Ethics and International
in detail. The ramifications of industrialization, the Scenario. Can the Society be Rid of Unethical Practices.
respective roles of science, technology and engineering, Case Studies. Glossary. Bibliography. Index.
as well as the need for preservation of the environment
Latest Print 2013 / 760 pp. / 17.8 23.5 cm
and the use of eco-friendly technologies are explained.
ISBN-978-81-203-4631-4 / ` 525.00 / (e-book also available)
Finally, the ethical issues involved in the management of
resources are discussed.
 114 PHI Learning CATALOGUE 2014

PETERSON & FERRELL (Eds.) VELASQUEZ

Business Ethics: New Challenges for Business Ethics: Concepts and Cases,
Business Schools and Corporate 7th ed.
Leaders MANUEL G. VELASQUEZ, Santa Clara University
ROBERT A. PETERSON, Associate Dean for research and This book is one of the most widely used textbooks on
holds the John T. Stuart III Centennial Chair in Business business ethics because of its accessible style and lucid
Administration in the McCombs School of Business. explanations of complex theories and concepts. The text
O.C. FERRELL is chair of the Department at Marketing provides clear explanations of ideas without
and co-director of the Center for Business Ethics and oversimplifying them.
Social Issues at Colorado State University. The primary aim of the text is:
Initiated by the collaborative effort by the School to introduce the reader to the ethical concepts that are
of Business both at Colorado State University and relevant to resolving moral issues in business;
University of Texas at Austin, this book is a compact to impart the reasoning and analytical skills needed to
resource for business ethics and corporate apply ethical concepts to business decisions;
responsibilities. to identify the moral issues involved in the manage-
The text contains new insights for leaders in business and ment of specific problem areas in business;
education organizations. Its purpose is to serve as a to provide an understanding of the social, techno-
catalyst to stimulate thinking and research on ethical logical, and natural environments within which moral
leadership and business ethics initiatives. The thirteen issues in business arise; and
chapters in the volume develop different perspectives for to supply case studies of actual moral dilemmas faced
creating ethical leadership and establishing organizational by businesses and business people.
ethics initiatives. Most of the chapters pose issues and This new edition incorporates a number of valuable and
questions related to ethical decision making at individual, exciting pedagogical devices including:
organizational, regulatory and societal levels.
Six new and seven updated end-of-chapter cases
It is refreshing to know that there is finally a book on the Twelve completely new On the Edge short cases and
market that will enable business school professors to six updated short cases in the body of the chapters
integrate multiple dimensions of ethics into their course Eight newly illustrated short cases
content to achieve this goal. New graphs and charts, pictures, and other visual
Dr. WILLIE E. HOPKINS, Dean School of Business & materials
Technology, University of Maryland-Eastern Shore Study questions at the beginning of each chapter
This book should provide business and educational Definitions of key terms in the margins and in the
glossary
organizations with new ideas with which to develop and
implement ethics leadership initiatives. It can be used as Summaries in the margins of all the basic ideas
discussed in the text
a reference book for students and professionals of
management studies. Up-to-date statistics and data in all chapters
End-of-chapter web resources
Contents: Figures, Tables, and Appendix. Preface. A
Framework for Understanding Organizational Ethics. Contents: Preface. Part One: Basic PrinciplesEthics and
Business. Ethical Principles in Business. Part Two: The
Personal Moral Codes and the Hunt-Vitell Theory of
Ethics: Why Do Peoples Ethical Judgments Differ? Why Market and BusinessThe Business System: Government,
Do Good People Do Bad Things? Challenges to Business Markets, and International Trade. Ethics in the
Marketplace. Part Three: Business and Its External
Ethics and Corporate Leadership. Corporate Governance
and Ethical Leadership. Ethical Leadership and Creating Exchanges: Ecology and ConsumersEthics and the
Environment. The Ethics of Consumer Production and
Value for Stakeholders. Mindfulness and Integrity: The
Ongoing Challenge of Leadership Development. Marketing. Part Four: Ethics and EmployeesThe Ethics
Benchmarking Student Attitudes Regarding Ethical Issues. of Job Discrimination. Ethics and the Employee. Notes.
Auditor Independence and the Scope of CPA Services: Photo Credits. Text Credits. Index.
Roots and Recent Developments. System Design: The Latest Print 2013 / 504 pp. / 20.00 x 25.00 cm
New Frontier for Ethical Leadership. Ethical Leadership ISBN-978-81-203-4647-5 / ` 450.00
for Improved Corporate Governance and Better Business
Education. Why Ethics and Profits Can and Must Work
Together in Business. Denial and Leadership in Business
Ethics Education. Reflections. References. About the
Editors and Contributors. Index.
Latest Print 2009 / 300 pp. / 15.3 22.9 cm
ISBN-978-81-203-2738-2 / ` 195.00
 BUSINESS & MANAGEMENT 115

Business Forecasting on Memorandum of Association, Articles of Association

and Prospectus. Besides, it enumerates the ways by
which one becomes a member of a company, and
HANKE & WICHERN discusses the legal provisions concerning share capital,
Business Forecasting, 9th ed. shares, dividends, interest and bonus shares. Further-
more, it dwells on company management, meetings and
JOHN E. HANKE, Eastern Washington University, proceedings, and provisions regarding investigation of
Emeritus. company affairs, the conduct and consequences of
DEAN W. WICHERN, Texas A&M University, Emeritus. winding up of a company and the concepts of corporate
The ninth edition of Business Forecasting continues to governance and producer company. The book concludes
present the basic statistical techniques that are useful for with a discussion on the developments in corporate laws,
preparing individual business forecasts and long-range the Depositories Act, 1996, the Workmens Compensation
plans. The book is written in a simple straightforward Act, 1923, and the Employees State Insurance Act, 1948.
style and makes extensive use of practical business The Appendices cover Corporate Governance-Voluntary
examples. Sixty-five cases appear at the end of chapters Guidelines 2009, the Workmens Compensation Act,
to provide the necessary link between theoretical 1923-Schedules I-IV and the Employees State Insurance
concepts and their real-world applications. The emphasis Act, 1948-Schedules II and III.
is on the application of techniques by management for Besides students of Commerce, those pursuing MBA,
decision making. ICWA, Chartered Accountancy and Company Secretary-
Following are the new or improved features in this ship will also find the book extremely useful.
edition: KEY FEATURES
Twelve new cases and thirty-two new problems have Gives uptodate information on the subject.
been added. Incorporates all the amendments including the latest
Data sets have been updated. amendment regarding corporate and compensation
An example of how to use Minitab 15 in a forecasting laws.
situation is demonstrated at the end of most chapters. Illustrations with relevant Case Law reinforce the text.
An example of how to use Excel 2003 to solve a Provides Test Questions and Practical Problems.
forecasting problem is demonstrated at the end of
most chapters. Contents: Preface. Nature of A Company. Kinds of
Companies. Formation of A Company. Memorandum of
Contents: Preface. Introduction to Forecasting. A Review Association. Articles of Association. Prospectus.
of Basic Statistical Concepts. Exploring Data Patterns and Membership in a Company. Share Capital. Shares.
an Introduction to Forecasting Techniques. Moving Dividends, Interest and Bonus Shares. Company
Averages and Smoothing Methods. Time Series and Their Management. Meetings and Proceedings. Investigation.
Components. Simple Linear Regression. Multiple Winding Up. Corporate Governance. Producer Company.
Regression Analysis. Regression with Time Series Data. Significant Developments In Corporate Laws. The
The Box-Jenkins (ARIMA) Methodology. Judgmental Depositories Act, 1996. Compensation Laws: The
Forecasting and Forecast Adjustments. Managing the Workmens Compensation Act, 1923. Compensation
Forecasting Process. AppendicesA: Data for Case 71. Laws: The Employees State Insurance Act, 1948.
B: Tables. C: Data Sets and Databases. Index. AppendicesA: Corporate Governance-Voluntary
Latest Print 2013 / 572 pp. / 17.8 x 23.5 cm Guidelines 2009. B: The Workmens Compensation Act,
ISBN-978-81-203-4693-2 / ` 475.00 1923-Schedules I-IV. C: The Employees State Insurance
Act, 1948-Schedules II and III. Index.
Latest Print 2011 / 396 pp. / 17.8 23.5 cm
Business Law and Labour Law ISBN-978-81-203-4483-9 / ` 350.00 / (e-book also available)

BHATIA & SETHI

Corporate and Compensation Laws CHANDRA BOSE
NISHWAN BHATIA, Associate Professor, Department Business Law
of Commerce, Jesus and Mary College, New Delhi. D. CHANDRA BOSE, Reader in the Research and
JYOTSNA SETHI, Associate Professor, Department of Postgraduate Department of Commerce, Sree Narayana
Commerce, Jesus and Mary College, New Delhi. College, Kollam, Kerala.
Primarily intended as a text for undergraduate students This book presents the legal aspects of the different laws
of Commerce, this book gives a comprehensive analysis of the land in the most concise, lucid and illustrative
of the legal aspects of corporate and compensation laws. manner. The subject-matter is discussed in the light of
The book begins with an overview of the nature, kind the Statute of Law and ratio decidendi.
and formation of a company and different kinds of The book deals with the general principles of the Law of
companies. Then it goes on to give a detailed discussion Contracts, and elaborates in detail the feature of Sales
 116 PHI Learning CATALOGUE 2014

of Goods Act 1930, Negotiable Instruments Act, 1881, that anyone having some knowledge of the subject can
Law of Insurance, Company Law, the Acts of Industrial understand these laws with ease.
Law, the Consumer Protection Act, 1996 and Pollution In this edition, the amendments made in the ID Act, the
Control Act. Theoretical discussions are suitably ESI Act, the Payment of Gratuity Act, the Payment of
supplemented by case studies and illustrations. Bonus Act and the Employees Compensation Act have
Primarily intended as a text for B.Com students, the book been incorporated.
would also be highly useful to the students of MBA, The book is primarily meant for the undergraduate and
Institute of Chartered Accountants, Institute of Company
postgraduate students of law, management and the
Secretaries and other professional courses.
postgraduate students of commerce. Besides, students
Contents: Preface. Part One: Mercantile LawSection 1: pursuing professional courses such as Company
Law of ContractIntroduction. Nature of Contracts. Offer Secretaryship (CS) and Cost Accountancy (ICWA) would
or Proposal. Acceptance. Consideration. Capacity of also find the book very useful.
Parties. Free Consent. Legality of Consideration and
Object. Contingent Contracts and Wagering Contracts. Contents: Preface. Preface to the First Edition. Table of
Cases. Introduction. The Industrial Disputes Act, 1947.
Quasi Contracts. Performance of Contract. Discharge of
Contract. Remedies for Breach of Contract. Section 2: The Contract Labour (Regulation and Abolition) Act, 1970.
The Child Labour (Prohibition and Regulation) Act, 1986.
Special ContractsIndemnity and Guarantee. Bailment
The Payment of Bonus Act, 1965. The Payment of
and Pledge. Agency. Section 3: Other LawsSale of
Gratuity Act, 1972. The Industrial Employment (Standing
Goods Act, 1930. Negotiable Instruments Act, 1881.
Orders) Act, 1946. Apprentices Act, 1961. The Minimum
Partnership. Part Two: Law of InsuranceInsurance. Life
Insurance. General Insurance. Insurance Regulatory and Wages Act, 1948. The Payment of Wages Act, 1936. The
Trade Unions Act, 1926. The Employees Compensation
Development Authority (IRDA). Part Three: Company
Act, 1923. The Employees State Insurance Act, 1948.
LawIntroduction. Definition and Nature of a Company.
Employees Provident Funds and Miscellaneous Provisions
Kinds of Companies. Formation and Incorporation of
Act, 1952. The Factories Act, 1948. Index.
a Company. Memorandum of Association. Articles of
Association. Prospectus. Membership in a Company. Latest Print 2013 / 952 pp. / 17.8 23.5 cm
Share Capital. Shares. Application and Allotment of ISBN-978-81-203-4498-3 / ` 595.00 / (e-book also available)
Shares. Calls and Forfeiture of Shares. Share Certificate
and Share Warrant. Transfer and Transmission of Shares.
Borrowing Powers. Directors. Other Managerial Person- PADHI
nel. Company Secretary. Meetings. Dividends. Accounts Legal Aspects of Business
and Audit. Supremacy of Majority and Protection of
Minority. Prevention of Oppression and Mismanagement. P.K. PADHI, Professor, Xavier Labour Relations Institute
Compromises, Arrangements and Reconstructions. (XLRI), Jamshedpur.
Winding up of a Company. Part Four: Industrial LawThe This comprehensive and student-friendly text discusses
Factories Act, 1948. The Industrial Disputes Act, 1947. the various laws and Acts relating to business laws such
The Trade Unions Act, 1926. The Minimum Wages Act, as The Indian Contract Act, The Sale of Goods Act and
1948. The Employees State Insurance Act, 1948. Part The Companies Act. It presents the topics in a systematic
Five: General LawThe Consumer Protection Act, 1986. and illustrative manner, providing many case laws with a
Pollution Control Act. Index. view to making them more intelligible and authentic.
Latest Print 2013 / 512 pp. / 16.0 24.1 cm Legal jargon has been completely avoided so that the
ISBN-978-81-203-3530-1 / ` 325.00 students can understand these laws with ease.
The book is primarily meant for the undergraduate and
PADHI postgraduate students of law, management and the
undergraduate students of commerce. Besides, students
Labour and Industrial Laws, 2nd ed. pursuing professional courses such as Company
P.K. PADHI, Professor, Xavier Labour Relations Institute Secretaryship (CS), CA and ICWA would also find the book
(XLRI), Jamshedpur. quite useful.
This comprehensive and well-organised text, now in its Contents: Preface. Table of Cases. 1. The Indian Contract
Second Edition, explains, with great clarity and precision, Act, 1872Of the Communication, Acceptance and
the labour and industrial laws such as the Industrial Revocation of Proposals. Of Contracts, Voidable Contracts
Disputes Act, the Factories Act, and the Contract Labour and Void Agreements. Of Contingent Contracts. Of the
Act. While giving a broad perspective of the subject, the Performance of Contracts. Of Certain Relations Resembl-
text brings out the objectives behind the enactment of ing Those Created by Contract. Of the Consequences of
every legislation, discusses the relevant case laws and Breach of Contract. Of Indemnity and Guarantee. Of
shows how the Constitution is related to labour laws. Bailment. Agency. 2. The Arbitration and Conciliation Act,
Formulas for the calculation of compensation for 1996Part I: ArbitrationGeneral Provisions. Arbitration
retrenchment, death, permanent disablement are also Agreement. Composition of Arbitral Tribunal. Jurisdiction
provided. Legal jargon has been completely avoided so of Arbitral Tribunals. Conduct of Arbitral Proceedings.
 BUSINESS & MANAGEMENT 117

Making of Arbitral Award and Termination of Pro- management. Besides, students pursuing professional
ceedings. Recourse against Arbitral Award. Finality and courses such as CA, ICWA and CS and those appearing
Enforcement of Arbitral Awards. Appeals. Miscellaneous. for Judicial Services examination will also find the book
Part II: Enforcement of Certain Foreign AwardsNew quite useful.
York Convention Awards. Geneva Convention Awards. KEY FEATURES
Part III: Conciliation. Part IV: Supplementary Provisions Cites examples, wherever necessary, to clarify the
3. The Sales of goods act, 1930Preliminary. Formation implication of the law.
of the Contract of Sale. Conditions and Warranties. Illustrates concepts with the help of worked out
Effects of the Contract. Transfer of Title. Performance of examples.
the Contract. Rights of Unpaid Seller against the Goods. Furnishes a Glossary on the legal terms used.
Suits for Breach of the Contract. Miscellaneous. 4. The Cites case laws to make the concepts clear.
NEgotiable Instruments Act, 1881Preliminary. Of Notes, Supplements the text with pedagogical features such as
Bills and Cheques. Parties to Notes, Bills and Cheques. Of birds-eye view to make the book more practical and
Negotiation. Of Presentment. Of Payment and Interest. easy to understand.
Of Discharge from Liability on Notes, Bills and Cheques.
Of Notice of Dishonour. Of Noting and Protest. Of Contents: Preface. Part I: The Indian Contract Act, 1872
Law an Overview. Business Laws an Introductory View.
Reasonable Time. Of Acceptance and Payment for
Nature of Contract. Agreement and Contract. Offer and
Honour and Reference in Case of Need. Of Compen-
Acceptance. Consideration. Capacity to Contract. Free
sation. Special Rules of Evidence. Of Crossed Cheques. Of Consent. Legality of Object and Consideration. Void
Bills in Sets. Of International Law. Of Penalties in Case of Agreements. Performance of Contract. Discharge of
Dishonour of Certain Cheques for Insufficiency of Funds Contract. Breach of Contract. Contingent Contracts. Quasi
in the Accounts. 5. The Consumer Protection Act, 1986 Contracts. Indemnity and Guarantee. Bailment and
Preliminary. Consumer Protection Councils. Consumer Pledge. Law of Agency. Part II: The Sale of Goods Act,
Disputes Redressal Agencies. Miscellaneous. 6. The 1930Formation of the Contract of Sale. Conditions and
Companies Act, 1956Meaning and Features. Kinds of Warranties. Transfer of Ownership in Goods. Performance
Company. Registration and Incorporation. Memorandum of the Contract of Sale. Unpaid Seller and Restorative
of Association. Articles of Association. Prospectus. Share Measures. Part III: The Indian Partnership Act, 1932
and Share Capital. Shareholders and Members. Deben- Nature of Partnership: A General View. Relations of
tures. Directors. Meetings. Majority Powers and Minority Partners to One Another. Registration and Dissolution of
Rights. Prevention of Oppression and Mismanagement. a Firm. Part IV: Negotiable Instruments Act, 1881
Winding up of a Company. Appendix. Index. Negotiable Instruments: An Introductory View. Parties to
Latest Print 2012 / 608 pp. / 17.8 23.5 cm Negotiable Instruments. Negotiation. Presentment of
ISBN-978-81-203-4675-8 / ` 450.00 / (e-book also available) Negotiable Instruments. Dishonour and Discharge of
Negotiable Instruments. Banker and Customer. Part V:
The Indian Companies Act, 1956Formation and
RAO Incorporation of Company. Legal Position of Directors,
Business Law their Appointment and Remuneration. Meetings and
Resolutions. Part VI: The Consumer Protection Act,
PEDDINA MOHANA RAO was formerly Reader, 1986The Consumer Protection Act, 1986: An Aggregate
Department of Commerce, Sri Krushna Chandra Gajapati View. Part VII: The Foreign Exchange Management Act,
(SKCG), an Autonomous College in Orissa. 2000Foreign Exchange Management Act, 2000: A Brief
This student-friendly text on Business Law discusses in View. Index.
detail different laws and Acts relating to business, Latest Print 2013 / 496 pp. / 17.8 23.5 cm
commerce, trade and industry. Divided into six parts, ISBN-978-81-203-4708-3 / ` 350.00 / (e-book also available)
Part I, The Indian Contract Act, 1872 discusses topics such
as agreement and contract, offer and acceptance, and
consideration. Part II, The Sale of Goods Act, 1930 deals RAO
with formation of contract of sale, conditions and Mercantile Law (For CPT Course)
warranties, and performance of contract of sale. Part III,
The Indian Partnership Act, 1932 explains the nature of PEDDINA MOHANA RAO, former Reader, Department
partnership and registration and dissolution of a firm. of Commerce, Sri Krushna Chandra Gajapati (SKCG), an
Part IV, The Negotiable Instruments Act, 1881 describes Autonomous College in Orissa.
parties to negotiable instruments, presentation of This student-friendly text on Mercantile Law (often called
negotiable instruments, and so on. Part V, The Indian Business Law) discusses in detail the various laws and
Companies Act, 1956 discusses the formation and Acts relating to Mercantile Law. Divided into three parts,
incorporation of a company and appointment of directors Part I, The Indian Contract Act, 1872 discusses topics such
and their legal position. Part VI, General Acts, gives an as Agreement and Contract, Offer and Acceptance and
overview of The Consumer Protection Act, 1986 and The Consideration. Part II, The Sale of Goods Act, 1930 deals
Foreign Exchange Management Act, 2000. with Formation of Contract of Sale, Conditions and
The book is intended as a text for the undergraduate Warranties, Transfer of Ownership in Goods, and so on.
students of commerce and postgraduate students of Part III, The Indian Partnership Act, 1932 analyzes Nature
 118 PHI Learning CATALOGUE 2014

of Partnership, Relations of Partners to One Another, and Union Act, 1926, the Industrial Disputes Act, 1947, and
Registration and Dissolution of a Firm. The subject has the Mines Act, 1952. It focuses on the Indian context
been covered by topics rather than in the strict order of within the larger global scenario.
sections in the different Acts so that students can Divided into four partsPart I, Industrial Relations;
understand the matter with greater ease. Part II, Industrial Disputes; Part III, Labour Welfare; and
Primarily intended as a text for CPT (Common Proficiency Part IV, Safety and Occupational Health, the book
Test) course of the Institute of Chartered Accountants provides a detailed discussion on labour-management
of India (ICAI), this accessible text should prove to relations, different aspects of trade unions, and their
be valuable also for the undergraduate students of management and legislative background. Dr. Sivarethina-
Commerce and Management, ICWAI, ICSI, and those mohan gives a masterly analysis of the major areas of
appearing for Judicial Services examination. industrial relations, namely, industrial disputes and their
DISTINGUISHING FEATURES resolution, the philosophy of labour welfare as well as
the statutory and non-statutory measures for labour
Cites examples, wherever necessary, to clarify the welfare, the Government machinery for labour welfare,
implication of the law. and collective bargaining which contributes in a
Illustrates concepts with the help of many worked-out significant way to better industrial relations. In the
examples (problems). concluding part, the author dwells on industrial accidents
Provides a large number of multiple choice questions and safety for preventing industrial disasters, mines
(MCQs) with answers. safety and safety management, industrial hygiene,
Furnishes a Glossary on the legal terms used. workplace discipline, counselling and the legal framework
Provision of Case Law gives solidity to the text. for industrial safety and health.
Supplements the text with pedagogical features such as
Birds Eye View to make the book very practical and KEY FEATURES
easy to understand. Each chapter starts with a case study written in a story
Contents: Preface. Part I: The Indian Contract Act, 1872 style for a better grasp of the chapter.
Law: A Preliminary View. Mercantile Laws: An Provides Case Studies to illustrate the theories
Introductory View. Nature of Contract. Agreement and discussed.
Contract. Offer and Acceptance. Consideration. Capacity Two Appendices at the end of the book provide the
to Contract. Free Consent. Legality of the Object and complete text of Child Labour (Prohibition and
Consideration. Void Agreements. Performance of Regulation) Act, 1986, and Contract Labour (Regulation
Contract. Discharge of Contract. Breach of Contract. and Abolition) Act, 1970.
Contingent Contracts. Quasi Contracts. Part II: The Sale of The books website, www.phindia/srm, gives more
Goods Act, 1930Formation of the Contract of Sale. real-time cases, experimental cases and cases relating
Conditions and Warranties. Transfer of Ownership in to the subject decided by the courts of India as well as
Goods. Performance of the Contract of Sale. Unpaid those of other countries.
Seller and Restorative Measures. Part III: The Indian Primarily intended as a text for undergraduate and
Partnership Act, 1932Nature of a Partnership: General postgraduate students of management and commerce,
View. Relations of Partners to One Another. Registration the book would also be useful to the students pursuing
and Dissolution of a Firm. Appendices. Glossary. Index. courses in chartered accountancy, ICWA courses, and
Latest Print 2011 / 436 pp. / 17.8 23.5 cm diploma courses in industrial relations and labour laws. In
ISBN-978-81-203-4177-7 / ` 275.00 / (e-book also available) addition, practising managers should find this book very
useful.
SIVARETHINAMOHAN Contents: Preface. Acknowledgements. Part One:
Industrial RelationsIntroduction to Labour
Industrial Relations and Labour Welfare: Management Relations. Trade Unions and Labour
Text and Cases Management Relations. Registration and Recognition of
Trade Union. Legislative Background for Indian Trade
R. SIVARETHINAMOHAN, Director, Department of Unions. Part Two: Industrial DisputesIndustrial Conflict
Management Studies, MIET Engineering College, and Industrial Action. Statutory Machineries Available for
Trichirappalli and former Professor of Finance, Alliance the Prevention and Settlement of Industrial Disputes.
Business School, Bangalore. Industrial Disputes Resolution System under the Industrial
Building good industrial relations is so crucial for any Disputes Act, 1947. Part Three: Labour Welfare
industrial organization. Harmonious relationship between Philosophy of Labour Welfare. Statutory and Non-
employers and employees (who are the best assets of statutory Labour Welfare for Standard Work Life. Labour
any organization) contributes to greater productivity and Welfare Funds and Workers Education Scheme for
growth. This comprehensive and well-organized text Harmony. Statutory Government Machineries and
gives an in-depth analysis of the fundamental principles Legislations for Labour Welfare in India. Collective
and practice of industrial relations as well as the Bargaining. Part Four: Safety and Occupational Health
implementation of labour welfare measures, the social Industrial Accident and Safety. Mines Safety and Safety
security systems and labour laws, such as the Trade Management. Industrial Hygiene and Health. Workplace
 BUSINESS & MANAGEMENT 119

Discipline and Counselling for Employees Resilience. 1948. Trade Unions Act, 1926. Industrial Disputes Act,
Legal Framework and Statutory Provisions Pertaining to 1947. Workmens Compensation Act, 1923. Employees
Industrial Safety and Health. Social Security for Future State Insurance Act, 1948. Employees Provident Funds
Generations. Appendices. Glossary. Index. and Miscellaneous Provisions Act, 1952. Payment of
Latest Print 2013 / 480 pp. / 17.8 23.5 cm Gratuity Act, 1972. Maternity Benefit Act, 1961. Payment
ISBN-978-81-203-3973-6 / ` 375.00 / (e-book also available) of Wages Act, 1936. Minimum Wages Act, 1948. Payment
of Bonus Act, 1965. Industrial Employment Standing
Orders Act, 1946. Section V: Taxation Laws. Income Tax.
SULPHEY & BASHEER Wealth Tax. Value Added Tax (VAT). Section VI: Miscella-
Laws for Business, 2nd ed. neous Acts. Intellectual Property Rights. Information
Technology Act, 2000. Environment Protection Act, 1986.
M.M. SULPHEY, Professor and Head, HR Domain, TKM Index.
Institute of Management, Kollam, Kerala. Latest Print 2013 / 452 pp. / 16.0 24.1 cm
AZ-HAR BASHEER, Assistant Professor at TKM Institute of ISBN-978-81-203-4825-7 / ` 375.00 / (e-book also available)
Management, Kollam, Kerala. He is also a consultant and
mentor to a number of SMEs.
The knowledge of business laws is very important for Business Reengineering
the survival and growth of any organisation. This
comprehensive and well-written book provides a sound
understanding of the fundamentals of business laws.
GROVER & MARKUS (Eds.)
The book presents a thorough discussion of various legal Business Process Transformation
topics such as contract laws, corporate laws, labour Editors: VARUN GROVER and M. LYNNE MARKUS.
legislations, taxation laws and the related acts including
This book provides a rich set of conceptual, empirical,
the Sale of Goods Act, 1930, the Negotiable Instruments and introspective studies that characterize fundamental
Act, 1881, the Consumer Protection Act, 1986, the
knowledge in the area of Business Process Transform-
Insurance Act, 1938, the Limited Liability Partnership Act, ation. It covers the core challenges organizations face in
2008, the Companies Act, 1956, the Foreign Exchange their journey to higher degrees of process orientation.
Management Act, 1999, the Information Technology Act,
Processes are interpreted broadly to include operational
2000, the Environment Protection Act, 1986, and other and managerial processes within and between
important acts.
organizations, as well as those involved in knowledge
The subject has been made more interesting and generation.
authentic by the inclusion of many practical examples
and studies of different law cases. In addition, the book The editors and contributing authors pay close attention
provides Review Questions at the end of each chapter. to the role of IS organizations and information techno-
Moreover, mind maps have also been provided in most logies in facilitating business process transformation. Each
of the chapters to give the readers a brief idea about the chapter places major emphasis on clearly articulating
concepts discussed. the knowledge generated, both theoretical and
applied. The book incorporates case studies and tables
In the Second Edition, new acts such as Right to Inform- throughout, and provides fundamental grounding for the
ation Act and Right to Education Act have been added. postgraduate students of management and professionals.
More practical exercises in the form of case studies
have been added in the questions section. Formats of a Contents: Series Editors Introduction. Foreword.
number of documents have also been included in this Consolidating Knowledge on the Journey of Business
edition. Process Transformation. Part I: Tracing Business
Processes and TransformationWhatever Happened to
The book is primarily designed for the undergraduate and Business Process Reengineering? The Rise, Fall, and
postgraduate students of management and other related Possible Revival of Business Process Reengineering from
courses for their subject Business Law. Besides the the Organizing Vision Perspective. Business Processes:
manage-ment students, the professionals and legal Four Perspectives. Part II: Fundamental Approaches to
practitioners will also find the book very useful. the Analysis and Redesign of Business ProcessesThe
Contents: Foreword. Preface. Section I: Introduction to Bug Fixing Process in Proprietary and Free/Libre Open
Law and Its Implication in Business. Introduction. Section Source Software: A Coordination Theory Analysis.
II: Law of Contracts. Indian Contract Act, 1872. Special Transforming Business Process Transformation with
Contracts. Sale of Goods Act, 1930. Negotiable Diagnostic Knowledge-Based Tools. Part III: The Role of
Instruments Act, 1881. Consumer Protection Act, 1986. Information Technology in Organizational Change
Insurance Act, 1938. Indian Partnership Act, 1932. Limited Breaking the Functional Mind-Set: The Role of
Liability Partnership Act, 2008. Section III: Corporate Information Technology. ERP-Enabled Business Process
Laws. Companies Act, 1956. Foreign Exchange Reengineering: Implications from Texas Instruments. Part
Management Act, 1999. Competition Act, 2002. Securities IV: Transformation Across a Spectrum of Business
and Exchange Board of India Act, 1992. Section IV: ProcessesRedesigning IT-Enabled Customer Support
Labour Legislations. Administrative Law. Factories Act, Processes for Dynamic Environments. Transforming the
 120 PHI Learning CATALOGUE 2014

New Product Development Process: Leveraging and as Business Process Automation Tool. Automation in
Managing Knowledge. Business Network Redesign Knowledge Management System. Automation in Master
Methodologies in Action. Part V: Success and Failure in Data Management (MDM). Automation in Mobile Process
Business Process TransformationSuccessful Business Management. Glossary. Bibliography.
Process Transformation at J.D. Edwards. A Case Study of Latest Print 2009 / 392 pp. / 17.8 23.5 cm
Business Process Reengineering Failure. Part VI: Trends ISBN-978-81-203-3927-9 / ` 325.00 / (e-book also available)
and Challenges in Transforming Business Processes
Transforming Human Resource Processes Through
Outsourcing: Enterprise Partnership at BAE Systems. RADHAKRISHNAN & BALASUBRAMANIAN
Problems in the Transfer of Reengineering Efforts: An
Illustrative Case. Process Management, Technological Business Process Reengineering:
Innovation, and Organizational Adaptation. Editors and Text and Cases
Contributors. Series Editor. Index. R. RADHAKRISHNAN, Vice-Chancellor, Anna University,
Latest Print 2010 / 368 pp. / 17.8 23.5 cm Coimbatore.
ISBN-978-81-203-4056-5 / ` 350.00 S. BALASUBRAMANIAN, Director, Centre for Intellectual
Property Rights, Anna University, Coimbatore.
MOHAPATRA This textbook explores the fundamental principles
Business Process Automation of Business Process Reengineering (BPR). The express
aim of the book is to address the needs of MBA students
SANJAY MOHAPATRA, Associate Professor in Information opting for courses in Information Technology Manage-
Systems at Xavier Institute of Management, ment or Operations Management, MCA students who
Bhubaneswar (XIMB). opt for Business Processes as an elective, and students of
This book discusses the major trends in Business Process BE/B.Tech Mechanical Engineering and Production Engi-
Automation (BPA) and explains how BPA technologies neering for courses in Process Engineering/Automation/
and tools are applied in practice. It introduces the Management System Design. The book provides them
students to the concepts of BPA and describes the need with the concepts, methodo-logies, models and tools
for automation in business process management. needed to understand and implement BPR.
The book illustrates live examples of different functions In a nutshell, the book offers a step-by-step present-ation
of an enterprise where automation has been successfully of the practical framework and management techniques
implemented to reap business benefits. It elaborates the needed to achieve engineering solutions for implement-
applications of BPA in various sectors such as HR and ation of BPR in an organization. The initial chapters
payroll, marketing, e-governance, knowledge manage- introduce the reader to the need for BPR and its utility in
ment and banking. The text also discusses in detail the relation to IT and manufacturing. The middle chapters
role of Chief Information Officer (CIO) as a change agent cover the methodology, success factors, barriers, and the
for designing and implementing automation initiatives. technologies that are relevant for BPR implementation.
Return-on-Investment (ROI) calculations have been shown The latter chapters present solutions like lean and virtual
as a business case for automating business processes. manufacturing, enterprise resource planning, and
Evaluation criteria for deciding which software package to functional information systems. An exclusive chapter is
be implemented have been thoroughly explained. devoted to concepts and tasks of software reengineering.
KEY FEATURES Aided by extensive illustrations, end-of-chapter review
Provides case studies at the end of all chapters to help questions, as well as a chapter consisting entirely of case
the students for easy understanding of the concepts studies, this book will help students develop a rich,
discussed. multifaceted perspective, to enable them to handle
Includes chapter-end questions to test students complex management and engineering problems.
comprehension of the subject. The book will be useful to students in practically all
Presents a glossary of technical terms. branches of engineering, not just mechanical/production/
The book is designed for the postgraduate students of industrial engineering.
management. It would be useful for the professionals and Contents: Preface. Introduction to Business Processes.
practitioners for implementation of process automation Introduction to BPR. BPR in Manufacturing Industry. BPR
in organizations as well. and Information Technology. BPR Implementation
Contents: Foreword I. Foreword II. Preface. Methodology. Success Factors of BPR. Managing Barriers
Acknowledgments. Understanding Business Process to Business Process Reengineering Success. BPR and
Automation. Automation in Business Process Life Cycle Relevant Technologies. Lean Manufacturing and the
Management. Automation and Business Intelligence. Environment. Enterprise Resource Planning. Functional
Automation in Business Communication. Process Information System. Software Re-engineering. Virtual
Automation in HR and Payroll. Automation in Marketing. Manufacturing. Case Studies. References. Index.
Automation in E-governance. Return on Investment from Latest Print 2011 / 288 pp. / 17.8 23.5 cm
BPA. Automation in Software Project Management. ERP ISBN-978-81-203-3567-7 / ` 250.00 / (e-book also available)
 BUSINESS & MANAGEMENT 121

VENKATACHALAM & SELLAPPAN sense, is a meta-framework for transformation. It

harmonizes and synthesizes altogether 40 sub-
Business Process frameworks, which include some well-known concepts,
T.A. VENKATACHALAM, Professor and Dean, MBA Depart- such as Porters Value Chain Framework, Kaplan and
ment, Karpagam College of Engineering, Coimbatore. Nortons Balanced Scorecard, and Hammers BPR
C.M. SELLAPPAN was Professor and Head, IT Department, framework. The author illustrates the O2O framework
Mahindra Engineering College, Namakkal. through a Case Study on Passport Seva Project, designed
by him, and being implemented all over India to
This textbook provides complete coverage of the subject. transform the quality of passport-related services
Starting with a detailed description of organisational provided to the citizens.
structure, relationships and culture, the text proceeds
to discuss the topics such as nature of power in KEY FEATURES
organisation, leadership, organisational change and By expounding the O2O methodology, the book
organisational environment. An elaborate account addresses the managerial requirements of conceptua-
of business process reengineering with respect to lizing, designing and implementing major transfor-
methodology, planning, and its relationship with IT mation projects.
industry is given. Finally, the text describes e-business The book focuses on the four principal dimensions of
process and knowledge management in detail. transformation, namely, Process, People, Technology,
The text is profusely illustrated with numerous flow and Business Model while explaining the major
charts and diagrams. Review questions are included at concepts.
the end of every chapter to help students check their The text is interspersed with plenty of examples to
understanding of the subject. illustrate the concepts
The book also includes chapter-end review questions
This textbook is primarily designed for the students of to drill the students in self-study
MCA for a course in business process. It will be also
useful to the students of MBA and BCA. This text, with its blend of theory and practice, would
prove extremely valuable to the students of
Contents: Preface. Organisational Structure. Organisa- management. It should also be a valuable reference book
tional Outcomes. Business Process Reengineering. BPR to the administrators and management consultants.
and IT Industry. E-Business Process. Appendix. Name
Index. Subject Index. Contents: Preface. The Dynamics of Transformation.
Objectives to Outcomes. Defining Objectives Step #1.
Latest Print 2011 / 328 pp. / 17.8 23.5 cm
Objectives to Interventions (Step #2). Re-engineering
ISBN-978-81-203-4192-0 / ` 275.00 / (e-book also available)
Processes (Step #3). Specifying Requirements (Step #4).
Designing the Transformation (Step #5). Implementing
Change Management the Transformation (Step #6). Manage and Assess (Step
#7). AnnexuresI: Template for SRS. II: Template for
Detailed Project Report. III: Service Level Management.
SATYANARAYANA IV: Strategic Control. Index.
Managing Transformation: Objectives to Latest Print 2012 / 296 pp. / 16.0 24.1 cm
Outcomes ISBN-978-81-203-4537-9 / ` 375.00 / (e-book also available)
J. SATYANARAYANAIAS, Chief Commissioner of Land
Administration in the Government of Andhra Pradesh. SENGUPTA, BHATTACHARYA & SENGUPTA
Change is the law of life. This precept holds for Managing Change in Organizations
individuals and organizations alike. Radical change, called NILANJAN SENGUPTA, Associate Professor, Institute of
transformation, is not so frequent. Organizational Finance and International Management, Bangalore.
transformation entails fundamental changes that
encompass the entire gamut of the organization. A MOUSUMI S. BHATTACHARYA, Assistant Professor,
successful transformation exercise begins with Institute of Finance and International Management,
formulating a set of Objectives at the beginning and ends Bangalore.
up with realizing the desired Outcomes. This book delves R.N. SENGUPTA, former Chief General Manager, State
deep into the intricacies of the life cycle of organizational Bank of India.
transformation and explains how it can be managed This book discusses in detail the theory and applications
effectively adopting a systematic and step-by-step of change management, which is a step-by-step approach
methodology. In this well-researched text, the author, J. to change an organizations management, strategies and
Satyanarayana, with his vast and varied experience in the processes, to boost its efficiency and performance better
field of management and governance, gives a brilliant than its competitors.
exposition of managing transformation. The text examines the importance of change
The book postulates the O2O (Objective to Outcomes) management and its utility in the era of globalization. It
framework as a seven-step methodology. O2O, in a elaborates on various planned organizational strategies
 122 PHI Learning CATALOGUE 2014

and contingency approaches, and the validity of these as The book offers conversations in various social contexts,
justified methods of change management in the Indian in formal and informal situations, and lists in an
and global environmental contexts. exhaustive way all the expressions used within the
Besides postgraduate students of management, particular communicative function. In addition, there are
researchers and professionals in the field will also find exercises at the end of each unit which provide the
this book immensely useful. learners an opportunity to go through the actual use of
those expressions, thereby enhancing their confidence to
KEY FEATURES use English.
Provides relevant case studies from global and Indian Designed primarily as a text in communicative or
perspective to enhance students understanding of the functional English, this book should also be useful to all
theoretical concepts. those who wish to improve their English for socially
Gives web references at the end of every chapter, appropriate communication.
encouraging students to delve deeper into the subject.
KEY FEATURES
Includes key terms, review questions, multiple-choice
questions and exercises at the end of each chapter. Provides learners with ready-to-use and socially
appropriate expressions through conversations.
Contents: Foreword. Preface. Introduction to Manage- Presents a full range of expressions for choice within
ment of Change. Organizational Structure and Change. the language functions such as requests, suggestions,
Structure and Management of Change. Organizational asking and giving opinions, asking and giving advice,
Culture and Management of Change. Managing Cultural and agreeing and disagreeing.
Change: Indian and Global Illustrations. Change and HR
Management: Concepts and Applications. Change and Offers practice opportunity through exercises at the
Strategy in Organizations. Strategies for Organizational end of each unit.
Growth: Applications. Organizational Development. Brings communication in English within the reach of all
Applications of Organization Development in India. Work learners through steps like read-practice-develop-use.
Processes and Management of Change. Role of Inform- Contents: Acknowledgements. Introduction. UNIT ONE:
ation Technology in Managing Change. Change Through Starting and Ending Conversations. UNIT TWO: Introducing
Customer Relationship Management. Contingency Oneself and Others. UNIT THREE: Greetings, Praises, and
Approaches for Managing Change. Managing Change in Compliments. UNIT FOUR: Requests and Suggestions. UNIT
Knowledge Era. Index. FIVE: Asking and Giving Permission. UNIT SIX: Possibility,
Latest Print 2012 / 304 pp. / 17.8 23.5 cm Ability, and Probability. UNIT SEVEN: Refusing and Rejecting.
ISBN-978-81-203-2965-2 / ` 275.00 / (e-book also available) UNIT EIGHT: Obligation and Necessity. UNIT NINE: Invitations
and Offers. UNIT TEN: Directions and Instructions. UNIT
ELEVEN: Expressing Opinions. UNIT TWELVE: Positive Criticism.
Communication Skills UNIT THIRTEEN: Approval and Disapproval. UNIT FOURTEEN:
Accusing, Denying, and Contradicting. UNIT FIFTEEN: Making,
Changing and Cancelling Appointments. UNIT SIXTEEN:
APTE Apology and Gratitude. UNIT SEVENTEEN: Expressing Surprise
Course in English Communication, A: or Disbelief. UNIT EIGHTEEN: Seeking and Giving Information.
For the Learners of English as a UNIT NINETEEN: Making Plans and Arrangements. UNIT
TWENTY: Sympathy and Consolation. UNIT TWENTY-ONE:
Second Language Complaints and Objections. UNIT TWENTY-TWO: Seeking and
Late MADHAVI APTE, Director, MGMs Institute of Indian Giving Advice. UNIT TWENTY-THREE: Agreeing and Disagreeing.
and Foreign Languages and Communication and UNIT TWENTY-FOUR: Getting Things Done. UNIT TWENTY-FIVE:
Professor, MGMs Institute of Management, Aurangabad, Likes, Dislikes and Preferences. UNIT TWENTY-SIX: Expressing
Maharashtra. Conditions. UNIT TWENTY-SEVEN: Expressing Fears and
Anxiety. UNIT TWENTY-EIGHT: Checking Communication.
With the increasing awareness of the importance of UNIT TWENTY-NINE: Warnings and Prohibition. UNIT THIRTY:
English as a global link language and the widespread use Excitement and Disappointment. References.
of the Internet and the globalization of business and
education, the need for learning English effectively is Latest Print 2013 / 212 pp. / 16.0 24.1 cm
being felt more than ever before. This international ISBN-978-81-203-3072-6 / ` 195.00
awakening has spurred nations like China and Russia that
kept away from English in the past to educate their
populations in the English language. In India too, there is
a renewed interest in learning English for communication.
This book takes the most pragmatic and current approach
to the teaching and learning of English which offers
learners ready-to-use expressions in their day-to-day
communication.
 BUSINESS & MANAGEMENT 123

AUBUCHON AXELROD
Anatomy of Persuasion, The Getting Your Way Every Day: Mastering
How to Persuade Others to: Act on the Lost Art of Pure Persuasion
Your Ideas, Accept Your Proposals, ALAN AXELROD is the author of many popular business
and reference books, including the Business Week
Buy Your Products or Services, bestsellers Patton on Leadership and Elizabeth I, CEO. He
Hire You, Promote You, and More! is a former professor of English who has taught classical
NORBERT AUBUCHON is creator of the unique seminar, rhetoric, from the Greeks and Romans through the
The Anatomy of Persuasion. Renaissance.
A delightful how-to that reduces the art of persuasion This book shows how to easily borrow from the art of
to its understandable and useful elements. Readers will classical rhetoric to consistently get what we want in any
enjoy and benefit from Aubuchons clear and compelling situation, using tactics and strategies that have existed
message. He has summarized very nicely what most of us for thousands of yearsbut which few people know. It
who have been successful learn in 30 to 40 years! also shows how to persuade minds, win hearts, and more
wills and help us to achieve even the most ambitious
Richard Heckert, former Chairman, goals on a daily basis.
the DuPont Company
It is a powerful, easy-to-use guide book which shows how
Persuasion is a motivating form of communication in all to transform arguments from shouting matches into
walks of life. But most of us are not very good at it constructive discussions, develop a rapport with even a
because we do not know the how-to process of strongest-willed of opponents, and leverage the power of
persuasion. This book provides the readers with a unique, reason, emotion, and character to get exactly what we
proven, step-by-step, analytical thinking process to want, every time.
master this skill and explains how it can be used to
analyze, organize and present information in a persuasive The book provides a huge variety of techniques
way and get what one wants. immediately usable for any business or social situation
It also provides the principles which help to build a which help us to win anyone over to our point of view.
lifetime skills as a persuasive communicator. This gives This book helps us to learn how to:
the reader the important advantages in their abilityto Convey authority and integrity and project the most
influence and motivate others to accept their proposals, powerful and appropriate image of ourselves in any
buy their products, use their services, adopt their given situation
policies, hire them or promote them. Evoke the audiences empathy and target their
With this book the readers can persuade their way to emotionsthen harness those feelings into the specific
success in all walks of life. outcome which we want
Contents: Foreword. Acknowledgments. Introduction. Appeal to logic and clarify the facts so that our
Overview. Creativity. Two Principles of Communication. suggestion becomes the most obviously reasonable
The Buying Process. The Persuasion Process: Part I. plan of action
Needs. The Persuasion Process: Part II. Controlling the Effectively use small talk to learn the needs and desires
Persuasion Process. Features, Functions, and Benefits. of the other person or group, and facilitate results by
Setting Your Objective. Using the Tools. Case Study: How making the process more pleasant
to Increase Staff During a Hiring Freeze. Case Study: How Use of four phases of AIDA to command Attention,
to Get Funding for Your Program. Case Study: How to Be create Interest, generate Desire, and prompt Action
a Rocket Scientist! Building Your Own Proposal. A Touch Contents: PART I: Get Ready To WinProfit from Ancient
of the Real World. Can You Find the Errors? Selling Your Wisdom. Look for an Argument. Lay It All Out. Be
Ideas to Higher Management. The Anatomy of Persuasion Reasonable. Be Ethical, Be Emotional. Stay Out of the
as a Management Tool. A Final Word: Thinking and Palace of Fallacy. Welcome to the House of Style. Go
Talking in Terms of Benefits. AppendixesI: A Checklist of Beyond Words. PART II: Make Your Case and Get Your
Common Errors. II: The Anatomy of Persuasion WayTalk Yourself into the Job You Want. Move Your
Preparation Guidelines. III: The Anatomy of Persuasion Boss. Inspire Your Staff. Motivate Your Colleagues. Win
Outline Guide. IV: The Anatomy of Persuasion Structure Your Customers. Satisfy Your Customers. Convince Your
and Alignment Chart. Index. Customers. Deal with Your Vendors. Close with Your
Latest Print 2007 / 208 pp. (Hard Cover) Investors and Lenders. Epilogue: When Rhetoric Hits the
15.3 22.9 cm / ISBN-978-81-203-3310-9 / ` 275.00 Speed of Light. Index.
Latest Print 2011 / 304 pp. / 17.8 23.5 cm
ISBN-978-81-203-4318-4 / ` 325.00
 124 PHI Learning CATALOGUE 2014

BOOHER Announcement of Promotion/Transfer/Raise. Announce-

ment of Sales Review/Report. Leads Shared with a
Winning Sales Letters: Time-saving and Colleague. Request to Tutor a New Sales Rep.
Ready-to-use Sales and Marketing Suggestions. Thank You for Special Training. Referrals.
Distributors. About the Author.
Letters to Help You Get Customers and Latest Print 2007 / 352 pp. / 17.8 23.5 cm
Keep Them ISBN-978-81-203-3210-2 / ` 225.00
DIANNA BOOHER.
Winning Sales Letters furnishes you with an efficient, fast CAMPBELL
way to generate those powerful written messages for all
the routine and sensitive issues which you face each day: Communication Skills for
From introducing your business to the community to Project Managers
following up on an appointment. From dealing with a G. MICHAEL CAMPBELL.
dissatisfied customer to announcing the discontinuation
of product line. From welcoming a new sales The number-one factor in the success or failure of
representative in your organization to encouraging a projects is the quality and consistency of communi-
distributor to increase volume of sales ... and so on. cations. In this book the author unlocks this critical
component of project success, illustrating how to keep
This book gives you more than three hundred model
every project stakeholder in the loop every step of the
letters on scores of sales, marketing, and service topics of
wayfrom concept through delivery and beyond.
concern to every business. You can use the models
verbatim, you can mix and match phrases, or customize It provides practical advice and strategies for ensuring
the messages provided to achieve just the right tone for success, even in the face of shifting organizational
any important communication. priorities, constantly evolving expectations, and
The author includes a generous selection of all the leadership turnover. Readers will find out how they can:
standard letters you will ever need along with examples Keep those on the project teamas well as upper
of letters you may have never considered as part of your managementinvolved and informed.
marketing strategy. Collectively, the models in this book Establish a plan for communication.
will save you time, strengthen your marketing position, Effectively present to stakeholders.
and increase goodwill among customers and employees Compete with other initiatives within the organization.
alike. Convey reasons for change and more.
Contents: Introduction. A New Sales Strategy. How to
Use This Book? PART 1: The Sales Cycle: Dealing With Considering how important the area of communications
the CustomerLead-in to a Phone Call. Lead-in to an management is for successful projects, this book has
Appointment. Confirmation of Agenda for Appointment/ been long overdue. Project managers will find its
Meeting. Postponement or Cancellation of Appointment. contents invaluable, as they will gain an appreciation of
Introduction of Your Firm to the Community. Follow-up the dramatic, positive impact of effective communi-
to a Phone Call. Follow-up to an Appointment. cations on their projects. Mike Campbells book is right
Reminder to Buy. The Letter Proposal. Amendment to a on target!
Bid. No Bid Letter. Transmittal for Proposal or Quote. WALTER A. VIALI, PMP
Goodwill Building. Customer Satisfaction Survey Letter. Principal Consultant, PMO to Go LLC
Open-House Invitation. Trade Show. Announcement of Past President, PMI Houston Chapter
New Location. Rate Increase. New Service or Change in Contents: Acknowledgments. Introduction: Thinking
Service. Policy Change. Procedure Change. Cancellation of About Your Project Communications in a New Way.
Product Line. Request for Referral from Customer or Linking Projects and Strategy Through Effective
Prospect. Request for Commendation Letter from Communications. Preparing the Leadership. Writing
Satisfied Customer. Response to Complaint. Response to the Project Charter. Establishing the Team and
Customer after Losing Sale. Inactive Account. Introduction Communicating with the Business. Common Elements for
of New Sales Rep. Farewell to Customer. Declining to Do All Communications. Writing the Case for Change.
Business. PART 2: The Marketing Approach: Dealing with Analyzing Changes to Business Process. Developing
Your Own Marketing TeamResponse to Ad Inquiry. Support for the New Business Processes. Developing an
Welcome to a New Sales Rep in Your Organization. Operations Integration Plan. Developing the Communi-
Encouragement to Your Sales Staff. Request for Training cations for the Project. Writing the Project Plan
Classes for Staff. Request for Help from Colleagues, Staff, Memorandum for the Executive Team. Using Communi-
or Managers. Change in Commission Structure. Change in cations to Handle Risks. Presenting to Stakeholders
Territory/Structure. Change in Policy. New Marketing During Project Execution. Communicating About
Campaign. Incentive Award Offer. Presentation of Problems. Communicating Scope Changes. Communi-
Recognition/Bonus/Award. Invitation to Recognition cating with Operations. Preparing Operations to Accept
Ceremony. Invi-tation to Hear Motivational Speaker. the Deliverables. Overcoming Resistance to Change.
Commendation. Documentation of Accomplishment. Handling Competition with Other Initiatives. Writing the
 BUSINESS & MANAGEMENT 125

Close-Out Report. Providing Feedback to Your Project DUTTA

Team. Crossing the Finish Line. Index. About the Author.
Latest Print 2010 / 288 pp. (Hard Cover)
Business Communication
15.3 22.9 cm / ISBN-978-81-203-4058-9 / ` 325.00 SUPARNA DUTTA, Associate Professor, Department of
Management, Birla Institute of Technology, Mesra Ranchi
(Noida Campus), Noida.
DEBASISH & DAS In a knowledge-based economy, the ability to communi-
Business Communication cate information in clear and concise terms is becoming
more critical. This book on Business Communication is
S.S. DEBASISH, Reader, Department of Business
intended to meet the demand for students who are
Administration, Utkal University, Bhubaneswar.
trained to communicate effectively in the current globa-
BHAGABAN DAS is Reader, Department of Business lized context. It provides readers a comprehensive view
Management, Fakir Mohan University, Balasore, Orissa. of communication, its scope and importance in business.
Effective communication is the foundation of sound Besides this, the text develops an awareness of the
management. Regardless of the size of the business we importance of succinct written expression in modern
are ina multinational company, a medium enterprise or business communication.
a small-scale industryeffective communication skills are This book covers a number of key business communi-
always needed for success. This comprehensive book cation topics that aim to develop specific skills and
dwells onto all aspects of business communication which competencies:
helps to attain success in a business.
Communication process. To gain an understanding of
This book is organized in three sections. SectionI (Basics communication as a socio-cultural process.
of Communication) details on how messages in business
Intercultural communication skills. To know
should be conveyed clearly and unambiguously through
important factors while communicating with audiences
various models of communication. It further explains that
of diverse backgrounds in the global business,
a message when communicated effectively can help in
professional and political environment.
selling the concept, goods, products or services more
conveniently and effectively. Letter writing skills. To convey the message precisely
through letters, memos or emails, paying attention to
SectionII (Oral and non-verbal communication) the writers objectives, the readers needs, the reader
elucidates that besides verbal communication, non-verbal writer relationship and the context.
communication such as gestures, postures, dressing and Listening skills. To become an effective listener to
hair style also plays an equal and important role in develop new ideas, options and goals.
imparting messages in a corporate environment. Presentation skills. To become more effective
SectionIII (Written communication) details on the factors speakers and deliver persuasive presentations.
which help to enhance the business writing abilities Report writing skills. To understand the fundamentals
(letters and memos). Besides, the book teaches various of the report writing process and develop the critical
other aspects of business communication like how to skills necessary to produce convincing written reports.
prepare for an interview, how to conduct a meeting and
The book will be of immense use to the students of
also how to draft an impressive resume.
management, animation and multimedia, engineering,
Primarily intended for the postgraduate students science, media studies, journalism and related fields
of management, the book is equally beneficial for of study. Besides this, the professionalsmanagers,
the business professionals and company owners, advertising, marketing and public relations executives,
to help them learn the traits of effective communication. businessmen and HR expertswill also find it extremely
Contents: Preface. Acknowledgements. Section I: Basics useful.
of CommunicationNature of Communication: An Contents: Preface. Communication: An Overview.
Overview. The Process of Communication. Effective Evolution of Communication. Barriers to Communication.
Communication. Barriers to Communication. Oral Types of Communication. The Four Basic Skills of
Presentation Skills. Section II: Oral and Non-verbal Communication. Non-Verbal Communication. The Third
CommunicationIntroducing a Speaker. Listening Skills. Dimension. Society and Cross Cultural Communication.
Public Relations. Interview. Non-verbal Communication. Word Aid. Question Bank. Index.
Section III: Written CommunicationBusiness Letters. Latest Print 2013 / 344 pp. / 16.0 24.1 cm
Types of Business Letters. Meetings Documentation and ISBN-978-81-203-4818-9 / ` 275.00 / (e-book also available)
Minutes. Writing Memorandum. E-mail Writing.
Paragraph Writing. Job Application and Resume Writing.
Report Writing. Index.
Latest Print 2012 / 360 pp. / 17.8 23.5 cm
ISBN-978-81-203-3729-9 / ` 250.00 / (e-book also available)
 126 PHI Learning CATALOGUE 2014

GAULKE edition extremely useful, refreshingly different, and

delectably delightful.
101 Ways to Captivate A Business Whats New to This Edition
Audience Extensive use of examples, anecdotes, and brief case
SUE GAULKE. studies to exemplify the points/issues.
This handy little book shares the authors highly Checklist and Summary which are ready reckoners for
successful sizzle-steak method to captivate the a student hard pressed for time yet desirous of
audience. It features 101 audience-tested anecdotes, learning and change.
experiences, quotes, and insights designed to help every Learning Objectives for each chapter and section,
speaker turn up the creative heat. which bring focus to the text.
Activities in which the student can participate and test
Readers will learn how they can: communication competence.
customize their message to the audience Comprehensive section on exercises at the end of each
generate ideas fast chapter, which are application oriented and test the
organize material for maximum retention students grasp of the subject.
create exciting visual aids Contents: Preface. Communication: An Overview. Barriers
control their nervousness and Aids to Communication. Listening. Presentation Skills.
Assertiveness. Body Sport and Voice Modulations. Group
Contents: List of the 101 Ways. Preface. Acknow- Discussions and Interviews. Case Studies 1: The Eagle.
ledgments. Part One: SteakYour Audience Speaks. 2: ABC Careers. 3: Kantha Industry. 4: TD Medical
Connect with Your Audience. Steak: Organization Made Transcription Company. 5: Kumarsons. 6: Phoenix
Easy. Part Two: SizzleAdd Sizzle Every Six Minutes. Management Entrance Training Institute. Index.
Part Three: StyleControl Nervousness: The Star Wars
Theory. Style: Becoming a 10. Master the Magic in Your Latest Print 2011 / 264 pp. / 16.0 24.1 cm
Voice. Create Exciting Visual Aids. Bulletproof Your ISBN-978-81-203-3848-7 / ` 175.00 / (e-book also available)
Presentation. Stupid Meetings? Try Some Steak, Sizzle,
and Style. This Stuff Really Works. Conclusion. Part Four: KAUL
Standing Ovation: Quick Tips and Resources. Camp Chat:
Answers to the Most Frequently Asked Questions. Quick Effective Business Communication
Tips. Recommended Resources. Index. ASHA KAUL, Associate Professor, Communication Area,
Latest Print 2007 / 176 pp. /15.3 22.9 cm Indian Institute of Management Ahmedabad.
ISBN-978-81-203-3487-8 / ` 250.00 This book is a sequel to the authors Business
Communication (Prentice-Hall of India, 2000). It provides
a detailed framework for developing the oral and written
KAUL communication skills. The focus is on a step-by-step
Business Communication, 2nd ed. teaching methodology which enables the readers,
through simple instructional tools, to improve their
ASHA KAUL, Associate Professor, Communication Area, writing, listening and speaking skills. It analyzes certain
Indian Institute of Management Ahmedabad. components of the communication process which have
It is said the future belongs to Communication. And a marked bearing on the enhancement of ones
rightly so. For today, more than ever before, the need for communication skills, such as writing reports, drafting
effective communication is being felt. This is particularly circulars, notices, memos, agenda, minutes, formatting
true of business communication because, organizations in business correspondence, designing an impressive
their efforts to excel in business and outdo their curriculum vitae (CV) or an effective resum, and filling
competitors, have to be precise and extremely effective application forms.
in their communication to satisfy all its stakeholdersbe The style of the book makes for easy reading by students
they suppliers, distributors, advertisers or customers. who can use it as a text, particularly those pursuing
This book on Business Communication, now in its Second courses in management and business studies. The book
Edition, brings to fore the multidimensional aspects would be equally useful to corporate executives and
of Business Communicationranging from listening, business managers.
speaking, developing skill sets, to exhibiting correct body KEY FEATURES
language. The book emphasizes that understanding the Provides a detailed outline of the methods of effective
perceptions and mindsets of the communicators and the written communication.
context are crucial for business communication. Observes a simple pattern of Read-Comprehend-Test-
This book, which is the outcome of the rich and the vast Follow.
experience of Dr. Asha Kaul and her interaction with the Discusses strategies for identification and improvi-
brilliant young minds at IIM Ahmedabad and other B- zation of communication skills (both oral and written).
schools, should be of immense value to the budding as Presents numerous examples and provides illustrations
well as practicing managers. All readers will find this new that facilitate proper grasp of the topics discussed.
 BUSINESS & MANAGEMENT 127

Contents: Preface. List of Exhibits. Principles of SituationsNot Just One but a Winning Team. Making
Communication. Oral Communication. Mechanics Sure Its Not Greek to Them: International Presentations.
of Writing. Report-Writing. Sections of the Report. Becoming a Winning Presenter. Notes. Index.
Circulars, Notices, Memos, Agenda and Minutes. Writing Latest Print 2008 / 336 pp. / 15.3 22.9 cm
Letters. Applying for a Job. Index. ISBN-978-81-203-3439-7 / ` 350.00
Latest Print 2012 / 180 pp. / 16.0 24.1 cm
ISBN-978-81-203-1709-3 / ` 150.00
PUSHP LATA & KUMAR
LEECH Communicate or Collapse: A Handbook
How to Prepare, Stage and Deliver of Effective Public Speaking, Group
Winning Presentations, 3rd ed. Discussions and Interviews
THOMAS LEECH is a well-known presentation consultant, PUSHP LATA, Assistant Professor, Languages Group and
executive speech coach and professional speaker. nucleus member, Public and Media Relations Unit, Birla
Institute of Technology and Science (BITS), Pilani,
All of us know the importance of presentations when it Rajasthan.
comes to winning clients, selling to customers getting SANJAY KUMAR, Consultant, Communication and Soft
colleagues on board with our plans and even selling Skills Development Training, Triumphant Institute of
senior executive on a new idea or demonstrating value to Management Education (T.I.M.E.), Jaipur.
potential investors.
Effective communication is of immense significance to all
This book by Thomas Leech, provides the readers with an organizations as the professional world thrives on its
easy-to-use process to achieve all this. It illustrates how capacity to be articulate and expressive, innovative and
to create and give presentations to help present topics improvising. The book, based on the vast and variegated
dynamically, clearly and effectively. The book walks the experience of the authors gathered while training
reader from the initial planning stage through delivery thousands of aspiring professionals, discusses how to
and shows how to: hone the career management skills such as writing good
Organize ideas to be clear, concise and convincing resums, presenting oneself in job interviews, and making
Support your messages and ideas with vivid examples a good impression in group discussions.
and graphics, using computer tools such as PowerPoint The text explains in detail all the elements of
and Web conferencing to persuade the audience communication, for example, different types of speeches,
Master delivery essentials such as body language, voice group discussions and interviews. The book also deals
and confidence with the art of developing a speech in a planned manner,
Control Q&A and discussions effectively and preparing an outline, and writing catchy introductions
Influence the decision makers and emphatic conclusions. In addition, it shows how to
combat nervousness in a scientific manner, and use
This third edition presents brand new strategies for microphones and lecterns.
meeting the demands of the contemporary business
world. So if your job requires achieving the buy-in, trust KEY FEATURES
or financial commitment of others, this book is just right Gives a number of sample speeches, model interviews,
for youcombining 20 years of field-proven strategies model group discussions.
with the latest in technological capability and business Provides cartoons and illustrations throughout the text
reality. It is the key to advancing your career by that make the book interesting to read.
generating positive outcomes. Present your way to Gives tips to employ body language, audio-visual aids,
success. humour, wit, and quotations.
Contains in-depth discussion on communication anxiety
Contents: Acknowledgments. Part I: Presentations: An and its management.
OverviewPresentations: Vital to Success in a Changing
World. Executive Summary: The Fundamental Fifteen Intended primarily for courses in public speaking,
Keys to Winning Presentations. Becoming a Winning communicative English and managerial communication,
Presenter. Part II: PreparePlan: First Analyze and this practical text should also be of great utility and
Strategize. Organize: Sort Out Your Ideas to Clarify and worth to students who have to appear for civil services
Convince. Support: Make Your Case. Visual Aids/Graphics: examination at the interview and those pursuing
A Picture Is Worth 1000 Words, Maybe. Part III: Stage professional courses in their group discussion part.
Arrangements: The Devils in the Details. Working the Finally, it would be of help to all those who wish to
Charts, Successfully. Practice: Skip It at Your Risk. Part IV: engage themselves in debates and public speaking.
Deliver and Follow UpShow Time: Overview and Contents: From Authors Desk. Photo Credits. Part I:
Nonverbal Delivery Skills. The Spoken Word: Language Fundamentals of Effective Public SpeakingPublic
and Voice. Interact: Successfully Managing Q&A. Speaking: An Overview. Combating Nervousness. Listening
Switching Hats: Becoming a Sharper Listener. Follow Up: Effectively. Using Body and Voice to Communicate.
It Aint Over Til Its Over. Part V: Special Presentation Part II: Preparing, Organizing and Delivering the
 128 PHI Learning CATALOGUE 2014

ContentsPreparing and Organizing the Message. Sizing of Sample Job Interview. Annexure: Sample Technical
up Your Audience. Preparing an Outline. Using Audio- Interviews.
Visual Aids. Supporting Material for Speeches. Part III: Latest Print 2011 / 144 pp. / 13.9 21.6 cm
Speaking to a Large GroupCasting Effective Introduction ISBN-978-81-203-3878-4 / ` 195.00
and Conclusion. Speaking on Special Occasions. Speaking
to Inform. Persuading without Pushing. Using Humour
and Wit. Speeches for Analysis and Discussion. Part IV: SEN
Public Speaking for CarEer AdvancementPlacing
Mind over Matters: Interviews. Shoring up in Group Communication Skills, 2nd ed.
Discussion. Appendix A: Sounds of English. Appendix B: LEENA SEN, Professor, Communications Area and Head,
Sample Interviews. Appendix C: Sample Group Discussion. Centre for Communications Studies, at NMIMS University,
Index. Mumbai.
Latest Print 2011 / 304 pp. / 17.8 23.5 cm Today, the need for communication skills has become
ISBN-978-81-203-3323-9 / ` 225.00 more important than ever before. Communication plays a
vital rolebe it the preparation one has to do to face
an interview or deal with diverse business deals, or
PUSHP LATA & KUMAR interacting with colleagues, superiors, and others. The
Communicate to Conquer: Second Edition of this text, based on the feedback
A Handbook of Group Discussions and received from the readers, continues to highlight the vital
skills one needs for effectively communicating in diverse
Job Interviews (with DVD) situations.
PUSHP LATA, Assistant Professor, Languages Group and
nucleus member, Public and Media Relations Unit, Birla Divided into five parts, the text shows the power of three
Institute of Technology and Science (BITS), Pilani, Vs of communicationthe verbal, the visual and the
Rajasthan. vocal, examining at the same time the role of formal and
SANJAY KUMAR, Consultant, Communication and Soft informal communication methods, and stressing the
Skills Development Training, Triumphant Institute of significance of grapevine in organizations. It also
Management Education (T.I.M.E.), Jaipur. demonstrates how important listening is, and the basic
skill-sets needed by a manager for business dealings.
Every good students dream is to get into the best Further, the text gives the nuances of verbal communi-
professional coursemanagement, computer, law or any cation and the factors necessary for preparing a
otherand every graduates and postgraduates dream is presentation besides giving a comprehensive view of non-
to get the best job possiblein terms of both verbal communication. It highlights the role of written
remuneration and reputation of the company. And for communication, the importance of business writing, the
these, good performance in Group Discussions (GDs) and formats of business letters, memos, and report writing,
Interviews is so essential. Whats more, even if a and how flawed thinking impedes written communi-
manager or a senior professional wants to go up the cation. The text concludes by emphasizing the crucial role
ladder, he/she has to master the art of communication. played by corporate communication in enhancing an
This compact and concise book shows how the reader organizations image.
can excel in group discussions and interviewsall these
with an accompanying DVD. WHATS NEW TO THIS EDITION
New concepts such as Fog Index/Readability Index,
This book gives the tools and techniques for conducting
Business Terms, Acronyms, Abbreviations, e-mail
and preparing Group Discussions and Interviews and
Etiquette, Virtual Team Skills, and Social Skills.
clearly explains all their components and the entire
procedure. Besides, the book provides tips for effective Many exercises and other inputs.
participation and performance in GDs and interviews. Written in a clear and straightforward style and in a
The provision of a large number of examples and student-friendly fashion, this concise and compact text is
extensive practice material lends a practical flavour to intended both for students of management and for young
the text. The book includes sample HR and technical executives and managers.
interviews, brain-teasing questions, sample group Contents: Foreword. Preface. Preface to the First Edition.
discussion, and Case Study. Acknowledgments. Part 1: Managerial Communication
KEY FEATURE Communication: The Most Important Management Tool.
The Importance of Listening. Basic Skills-Sets of a
DVD records mock GDs and interviews (good and bad). Manager. Part 2: Verbal Communication and Presentation
Contents: Preface. Meeting Challenges Head-on. Building SkillsUse of Words and Sentences in Verbal
a Meaningful Career. Sailing Successfully through Group Communication. Presentation Skills. Part 3: Non-
Discussions. Learning by Example: An Annotated Text of Verbal CommunicationThe Power of Non-Verbal
Sample Group Discussion. Winning the Final Frontier in Communication. Part 4: Written CommunicationWritten
Job Interviews. Learning by Example: An Annotated Text Communication. Part 5: Communicating in a Multicultural
 BUSINESS & MANAGEMENT 129

WorldCommunicating in a Multicultural World. Keeping and Group Problem Solving Process. Management of
Pace with a Changing World: The PR Way. Answers to Information. Motivation, Morale and Communicative
Test Questions. Index. Leadership. Conflict and Negotiation in Organisations.
Latest Print 2012 / 292 pp. / 16.0 24.1 cm Corporate Communication I. Corporate Communication II.
ISBN-978-81-203-3301-7 / ` 225.00 / (e-book also available) Resume, Cover Letters and Thank You Letters. The
Interview Process. Index.
SENGUPTA Latest Print 2011 / 688 pp. / 17.8 23.5 cm
ISBN-978-81-203-4435-8 / ` 375.00 / (e-book also available)
Business and Managerial Communication
SAILESH SENGUPTA, Visiting Professor in a number of WEISS
leading business and professional institutes in Delhi and
adjoining states. He is a well-known communication and Elements of International English Style,
management professional and has been in the corporate
field and academics for over thirty years.
The: A Guide to Writing Correspondence,
Starting his career as an Education Officer under the Reports, Technical Documents, and
Government of India, Mr. SenGupta joined Hindustan Internet Pages for a Global Audience
Copper Limited (A Govt. of India Enterprise) and later
became Head of its Delhi division. EDMOND H. WEISS.
This well organised book with numerous attractive This book serves as an easy-to-understand handbook of
features provides a comprehensive and holistic approach resources one needs to write English correspondence and
to business and managerial communication. It deals with other documents particularly for an international business
the modern practices of both verbal and non-verbal audience. Emphasizing on simplicity, clarity, proper
communication, which has today become a core part of etiquette, cultural sensitivity, appropriate layout and
our personality. The book has a blend of theories and typography, it integrates the theory and controversies of
strategies adopted in speaking, listening and writing intercultural communication with practical skills of writing
with their practical applications at the managerial, and editing English for those who read it as a second
organisational, corporate, individual and group levels. language.
Thus, the book will be of immense use to the students Useful for students and professionals too, this book
of management and related fields of study and combines traditional advice with new insights into e-mail
professionals-managers, advertising, marketing and public culture.
relations executives, businessmen and HR experts. The text contains realistic examples, problems, and
Besides, the book will prove helpful to the job seekers.
projects including:
KEY FEATURES
Fifty-seven specific tactics to internationalize ones
Illustrates theories and principles with day to day English
examples. Hundreds of before and after comparisons showing the
Ensures understanding of concepts explained by using positive effects of editing for an international audience
practice sessions. Models of international correspondence, including
Gives special focus to lateral and soft skills in an e-mail
exclusive chapter. Practical discussion questions and work projects
Provides case studies along with discussion questions. Useful resources including a checklist for inter-
Invites readers' active participation by means of nationalizing ones website
analytical exercises and project tasks.
Includes skill tests, communication tasks, quizzes and A strunk and White for the 21st century and the Internet.
exercises. MICHAEL B. GOODMAN, Fairleigh Dickinson University
Contents: Preface. Fundamentals and Functions of There is a definite need for this text. I would expect
Communication. Barriers and Malfunctions in numerous college instructors to make use of it.
Communication: Perception and Reality. Building Active JAMES TISCHLER, Columbia College of Missouri
Communication Skills: The Process, Context and
Classifications. Communication Requirements and Contents: Preface. Acknowledgments. The Language
Characteristics of Managerial Communication. Speech and of Global Business is International English. Principles of
Speaking ... Towards Endless Perfection. Conversational Simplicity. Principles of Clarity. Reducing Burdens. Writing
Skills: Listening and Persuasive Speaking. Effective for Translation. Principles of Correspondence. Principles
Business Communication: A Bundle of Skills. of Cultural Adaptation. Appendixes1. Projects for
Communication in Organisations. Business Writing. Students of International English. 2. Sentences that Need
Business Correspondence, Business Meetings and Editing. 3. Instructional/Technical Passages that Over-
Technology. Business Letters. Business and Technical burden the Reader. 4. A Portfolio of Bad News Letters.
Report Writing. Lateral and Soft Skills in Communication 5. An Internationalized Website Checklist. Index.
and Managing Self. Research in Business and Latest Print 2008 / 184 pp. / 15.3 22.9 cm
Organisational Communication. Group Communication ISBN-978-81-203-2949-2 / ` 150.00
 130 PHI Learning CATALOGUE 2014

Corporate Governance Agreement). Format of Quarterly Compliance Report on

Corporate Governance (Annexure IB of Clause 49 of SEBI
Listing Agreement. Suggested list of items to be included
DAS in the Report on Corporate Governance in the Annual
Corporate Governance in India: Report of Companies (Annexure IC of Clause 49). Board
Structure of Selected Companies in 20042005
An Evaluation, 3rd ed. Industrywise (Listed under BSE Sensex and NSE Nifty).
SUBHASH CHANDRA DAS, Management Consultant, is Board Strength of Executive Directors, Non-Executive
Former Director (Finance), Hindustan Paper Corporation Directors and Independent Directors of Selected
(HPC) Limited, and a visiting faculty in many universities Companies in 20042005 (Listed under BSE Sensex and
and B-Schools. NSE Nifty). Bibliography. Index.
This compact and concise text, now in its third edition, Latest Print 2012 / 320 pp. / 16.0 24.1 cm
continues to give a clear analysis of the principles ISBN-978-81-203-4604-8 / ` 295.00 / (e-book also available)
and practices of corporate governancethe corporate
governance practices prevalent in India as well as in other
industrialized countries around the globe. DAS
The book begins with an introduction to corporate Corporate Governance: Codes, Systems,
governance, and then moves on to describe the evolution Standards and Practices, 2nd ed.
of corporate governance system. It gives a detailed
description of the principles, philosophy, structure and SUBHASH CHANDRA DAS, Management Consultant and
the process of corporate governance. The text also Former Director (Finance), Hindustan Paper Corporation
contains sample study analyses of some listed Indian (HPC) Ltd.
companies under BSE Sensex and NSE Nifty. Besides, This compact and concise book, in its second edition,
it provides recommendations of various national includes a chapter on Corporate Social Responsibility and
committees on corporate governance reforms. Sustainability. The book gives a conceptual, analytical and
In this edition, a new chapter on Corporate Social evaluative study of the principles, codes, systems and
Responsibility and Sustainability has been added. practices of corporate governance prevalent in the
industrially developed countries as well as the developing
Primarily intended for the students of management, nations of the world. It contains sample study analyses of
law and commerce, the book can also be used by six Indian industries. The book also includes codes of
professionals, regulatory authorities and policy-makers. best practices on corporate governance recommended
KEY FEATURES by the author, which may be adopted by the corporate
Outlines a road map for Indian companies to achieve houses all over the world.
international standards of corporate governance. Primarily intended for the students of commerce, law and
Provides an explorative and evaluative study on the management, the book can be authoritatively used by
standards and practices of corporate governance in researchers, professionals, regulatory authorities and
India. policy makers all over the world.
Includes figures and tables to give a better under- KEY FEATURES
standing of the concepts discussed.
Gives a comprehensive account of all Codes/
Contents: Foreword. Preface. Preface to the First Edition. Recommendations of the important International and
List of Abbreviations. Introduction. Evolution of Corporate National Committees on corporate governance.
Governance in India. Corporate Governance Provides a detailed description of the current
The Conceptual Issues. Corporate Governance Code corporate governance principles, systems, standards
The World OverVarious Committees Reports, A and practices followed by the USA, the UK, Germany,
Comparative Study. Corporate Governance in India Japan, France, Australia, New Zealand, Russia and
Various Committees RecommendationsA Critical India.
Analysis of Various Regulations and Enactments and Explains the standards and practices of corporate
Suggestions for Improvement. Corporate Governance governance adopted by the six globally renowned
Practice in IndiaA Case Study of Selected Listed Indian industries to assess Indian standards and
Companies for the Financial Year 20042005. Corporate practices as compared to the International benchmark.
Social Responsibility (CSR) and Sustainability. Suggestions
Gives a road map for all companies to achieve
and Conclusions. Appendices1. List of Important SEBI
international standards of corporate governance.
Regulations. 2. Corporate Governance Systems: The USA,
The UK, Germany and Japan. 3. Impact of International Contains a glossary of terms to explain the core
Committees Recommendations on National Committees concepts.
Recommendations and Enactments in India on Corporate Contents: Preface. Preface to the First Edition.
Governance. A Snapshot of Clause 49 of SEBI Listing Acknowledgements. List of Abbreviations. Introduction.
Agreement. Information to be placed Before Board of Key Conceptual Issues of Corporate Governance.
Directors (Annexure 1A of Clause 49 of SEBI Listing International Committees Codes/Recommendations on
 BUSINESS & MANAGEMENT 131

Corporate GovernanceA Comparative Study and Governance Systems: Germany and Japan. Notes. Index.
Analysis. Corporate Governance Systems in Various About the Author.
Countries of The World. National Committees Codes/ Latest Print 2008 / 240 pp. (Hard Cover)
Recommendations on Corporate Governance in India 15.3 22.9 cm / ISBN-978-81-203-3553-0 / ` 350.00
Corporate Governance Reforms. Corporate Governance
Standards and Practices in Indian Industries. Corporate
Social Responsibility (CSR) and Sustainability. Towards PRASAD
A Comprehensive and Standard Code of Corporate
Governance and Disclosure Norms. APPENDICESI: A
Corporate Governance, 2nd ed.
Snapshot of Corporate Governance System in the USA, KESHO PRASAD is a Management Consultant specialized
The UK, Germany, Japan and India. II: List of Important in the areas of human resources and general
SEBI Regulations. III: Impact of International Committees management.
Recommendations on National Committees Recommen- Due to increased globalization of trade, the business
dations and Enactments in India on Corporate environment in most countries has become very
Governance. IV: Criterion for Evaluation of Governance competitive. Businesses have to work hard to find new
Standard. V: Grading on Five-point Scale. Glossary. customers and retain old ones. This has made good
Bibliography. Index corporate governance indispensable to those who want
Latest Print 2013 / 404 pp. / 17.8 23.5 cm to survive and flourish.
ISBN-978-81-203-4821-9 / ` 375.00 / (e-book also available) This revised text, now in its Second Edition, continues to
discuss the contemporary issues of corporate governance
KAEN in the wake of changing business ambience. It is a rich
source of concepts, principles and practices on good
Blueprint for Corporate Governance, A: corporate governance. It provides the students and
Strategy, Accountability, and the professionals with an understanding of techniques and
methods that can be used in practice for introducing
Presentation of Shareholder Value effective governance in companies. The book also gives a
FRED R. KAEN. thorough and practical overview of how to achieve
collective decision-making as a foundation for strong
This complete and authoritative guide brings together a
corporate governance.
state-of-the-art overview of governance practices. These
practices help managers, executives, and boards of New write-ups on SEBIs Initiatives and Initiatives by the
directors focus their activities on building value for Government of India and two new chapters, one on Role
shareholders. It is packed with real-world examples, of SEBI in the Current Scenario and the other on
academic research, and statistical data. Company Law in this edition enhance the value of the
book.
Traces the emergence of the corporation in the 19th
century and the eventual dominance of a market-based Besides being an ideal text for MBA/PGDBM courses, this
contractual theory of corporate governance book can be a helpful guide to managers and executives
Supplies an astute analysis of how investors value who aim high in the corporate and hierarchies.
stock prices KEY FEATURES
Explains how the financial contracts between the Incorporates case studies and models to make the text
company and the suppliers of capital establish who easy and interesting.
controls the company Discusses International and Indian practices on
Uncovers the ways that short-term incentive plans and corporate governance.
long-term plans can be used to enhance performance Emphasizes roles and responsibilities of independent
and shareholder wealth directors, measurement of performance of directors
Examines the reasons for mergers, acquisitions, hostile and learning board model.
takeovers, management buyouts, spin-offs and more
Contents: Preface. Introduction. Shareholders and Their
Looks at how boards should be selected, organized and Role. Directors and Their Role. The Corporate Dashboard.
monitored by shareholders Measurement of Board Performance. The Learning Board
Contents: Corporate Governance: An Overview. The Model: Professionalizing the Board. Performance of
Governance Structure of American Corporations. Markets: Management. Summary of Codes of Best Governance.
Can You Trust Them? Valuation. Corporate Governance Corporate Governance in India. Role of SEBI in the
Issues in Investment Decisions. Corporate Governance Current Scenario. Company Law. International
Issues and the Financing Decision. Corporate Governance Governance. Bibliography. Index.
Dividend Issues. Corporate Governance and Managerial Latest Print 2011 / 344 pp. / 17.8 23.5 cm
Compensation. The Corporate Control Market. The Board ISBN-978-81-203-4476-1 / ` 325.00 / (e-book also available)
of Directors and Shareholders Rights. Alternative
 132 PHI Learning CATALOGUE 2014

Corporate Social Responsibility Disaster Management

BALACHANDRAN & CHANDRASEKARAN WALLACE & WEBBER

Corporate Governance, Ethics and Social Disaster Recovery Handbook, The:
Responsibility, 2nd ed. A Step-by-Step Plan to Ensure Business
V. BALACHANDRAN, Professor, Corporate Secretaryship, Continuity and Protect Vital Operations,
School of Management, and former Director of Distance Facilities, and Assets
Education, Alagappa University, Karaikudi, Tamil Nadu. MICHAEL WALLACE and LAWRENCE WEBBER.
V. CHANDRASEKARAN is formerly Accounts Manager with
The Hindu, Chennai. This comprehensive, easy-to-read, down to earth and
interesting Disaster Recovery Handbook guides you, the
The book, now in its Second Edition, continues to deal reader in a step-by-step manner, in overcoming and
with various issues and factors underlying the corporate preventing disasters of diverse kind. It gives you the tools
governance and suggests their remedies. The book needed to protect your organization in the event of a
addresses the contemporary ethical, legal and disaster. It also tells you how to steer clear of disaster,
environmental issues and concepts in the corporate and how to reduce (or mitigate) their impact.
business world. It discusses the various codes of conduct,
concepts, guidelines, rules and regulations of various Detailed instructions provided in the book include
legislations in relation to ethical business practices. those on:
The book is designed for the postgraduate students of Assessing risk
Commerce, and Management. It would also be useful Assembling a disaster recovery team
to the students of Law, Chartered Accountancy (CA), Building an interim plan for immediate protection
Company Secretaryship (CS), and ICWA. Besides, it should
serve admirably as a reference for corporate pro- Setting up an emergency operations center
fessionals, administrators, and practising managers. Ensuring the health and physical safety of your people
KEY FEATURES Recovering vital records
Provides CSR practices by Indian corporates. Protecting your material resources
Gives an account of the various legislations governing Loaded with examples, references, statistics, functions,
corporate social responsibility. and practical solutions, the book is a veritable source of
Highlights contributions made to CSR by corporates information. It features a special CD-ROM with templates
through NGOs. for process and skill matrices, contact databases, risk-
assessment score sheets, and more. The book should be
Provides guidelines for ethics to be maintained by
of great benefit to business corporates and entrepreneurs
various professionals. in disaster management and recovery.
NEW TO THE SECOND EDITION
Contents: Foreword. Introduction. Part 1: The Plan
Includes the concepts of corporate sustainability, Getting Started: Overview of the Project. Risk
sustainability reporting, and global reporting initiative, Assessment: Understanding What Can Go Wrong. Build
corporate governance voluntary guidelines, corporate an Interim Plan: Dont Just Sit There, Do Something.
governance models, new initiatives in governance, etc. Emergency Operations Center: Take Control of the
Incorporates a topic on Board Management in which Situation. Writing the Plan: Getting It Down on Paper.
the role of directors, types of directors, duties and Testing: Making Sure It Works. Part 2: The Assets
responsibilities of directors, training for the Board, Electrical Service: Keeping the Juice Flowing.
evaluation of boards functioning, corporate Telecommunications: Your Connection to the World. Vital
democracy, etc., have been discussed. Records Recovery: Covering Your Assets. Data: Your Most
Contents: Preface. Preface to the First Edition. Corporate Irreplaceable Asset. Networks: The Ties That Bind. End-
Social Responsibility. Ethics and Social Responsibility. User PCs: The Weakest Link. Customers: Other People to
Professional Ethics. Corporate Governance. Social Worry About. Suppliers: Collateral Damage. Part 3:
Accounting, Auditing, and Reporting. Legislations and Preventing DisasterFire: Burning Down the House.
Corporate Social Responsibility. Contribution of NGOs to Human Resources: Your Most Valuable Asset. Backups:
Corporate Social Responsibility. The Air (Prevention and The Key to a Speedy Recovery. Virus Containment: High
Control of Pollution) Act, 1981. The Water (Prevention Tech Pest Control. Health and Safety: Keeping Everyone
and Control of Pollution) Act, 1974. Bibliography. Index. Healthy. Terrorism: The Wrath of Man. Appendix. Index.
About the Authors.
Latest Print 2013 / 280 pp. / 16.0 24.1 cm
ISBN-978-81-203-4336-8 / ` 295.00 / (e-book also available) Latest Print 2006 / 416 pp. / 17.8 23.5 cm
ISBN-81-203-3109-5 / ` 525.00
 BUSINESS & MANAGEMENT 133

Entrepreneurship competition, or finding an office or retail location. And at

every step of the way, author will be providing specific
instructions, tips, advice, and resources.
ABRAMS
THE BOOK FEATURES
Owners Manual for Small Business, The Week-by-Week Checklists. See exactly what you need
RHONDA ABRAMS. to do on a weekly basis. Each checklist item corresponds
Packed with information, research, and advice, this book, to detailed information about getting that task done
describes everything from low-cost marketing techniques quickly.
to growing your business to handling paperwork. It Dozens of Worksheets. These carefully designed tools
covers some of the toughest issues facing entrepreneurs. help you work through important issues and decisions.
Whether youre just starting out or have been in business Questions to Ask. Before you meet with an
for years, youll find this book is loaded with proven accountant, lawyer, investor, graphic designer, potential
money-making, customer-pleasing, employee-motivating, employees, or others, make sure youre armed with these
competition-defeating tips and tricks you can put in to lists of important questions for them.
practice immediately. It will be your indispensable Red Tape Alerts. Stay out of trouble in areas related
reference guide. to taxes, laws, employment rules, and more.
Distinguishing features include: Comparison Shopping Charts. Make smart purchasing
Strategies for Success decisions on everything from computers to office space.
Comprehensive Resource Links. Find the key
Winning Marketing techniques
information you need quickly and accurately.
Keys to Money and Financing Expert Advice. Rhondas books have helped literally
Expert advice thousands of businesses get off the groundshe can help
Contents: Who This Book Is For. About Rhonda Abrams. you, too!
Introduction. Thinking Like an Entrepreneur. Your COVERS IN-DEPTH
Business Concept. Turning Dreams into Reality. Embracing Clarifying your business concept and defining
Change. Strategy. Growth. Marketing. The Face of Your meaningful goals
Business. Customers and Sales. Leading Your Team. Conducting market research and developing your
Money and Financing. Details, Details, Details. Index.
Acknowledgments. strategic position
Handling government requirements: licenses, permits,
Latest Print 2007 / 288 pp. / 17.8 23.5 cm taxes
ISBN-978-81-203-3180-8 / ` 295.00 Managing your money: bookkeeping, budgets, credit
cards, investors
Developing an effective marketing and sales campaign
ABRAMS
Hiring and leading great employees
Six-Week Start-Up: A Step-by-Step Setting up your office/store/plant effectively
Program for Starting Your Business, Getting and staying organized
Making Money, and Achieving Your Contents: Who this book is for. About Rhonda Abrams.
Goals! How to use this book. Introduction. Week 1: Lay the
FoundationClarify your business concept. Create your
RHONDA ABRAMS. company identity. Get organized. Week 2: Get the
You have a great idea for a business. But now comes the Information You NeedLearn more about your industry.
tough partmaking it happen. From licenses to Research your target market. Check out your
bookkeeping to marketing to setting up shop, Six-Week competition. Find suppliers. Consider strategic partners.
Start-Up guides you through every step of getting your Broaden/establish your network. Week 3: Cut through
business up and running successfullyand fast! Red TapeDeal with legal and licensing matters. Build
your team and personnel structure. Week 4: Take Care of
For many would-be business owners, coming up with a
operationsFind and secure a location. Option 1: Rent
great business idea is easy; its getting the business up space. Option 2: Set up a home office. Option 3: Set up
and running thats overwhelming! If youre ready to start an office in your vehicle. Design your work space and
your business, but have no idea where to begin, this new production process. Research and purchase computers
book by best-selling author and well-known syndicated and other technology. Consider how you will distribute
columnist Rhonda Abrams is for you!
your products. Design procedures for handling
The author breaks down the entire process of launching administrative tasks. Deal with insurance. Week 5: Deal
a business into a six week process. Each week, youll with Money IssuesDeal with money matters. Consider
address specific goals and tasks, such as developing your financing. Week 6: Open Your DoorsDevelop a
company brand (name, logo, etc.), analyzing your marketing plan. Set up a simple website. Start making
 134 PHI Learning CATALOGUE 2014

sales! Hold your grand opening. Look towards the future. Looking for Money. Using Your Plan for Classes and
Index. Competitions. Internal Planning for Existing Businesses
Latest Print 2006 / 302 pp. / 21.6 27.8 cm and Corporations. Time Saving Tips. Section IV:
ISBN-81-203-2944-9 / ` 250.00 Special ConsiderationsConsiderations for Internet,
e-businesses. Considerations for Retailers. Consider-
ations for Manufacturers. Considerations for Service
ABRAMS Businesses. Business Planning in a Weak (or Strong)
Successful Business Plan, The: Secrets Economy. Section V: ReferenceOutline of a Business
Plan. Business Terms Glossary. Funding Sources. Research
& Strategies, 4th ed. Sources. Entrepreneurs Sources. Index. Sample Plan
RHONDA ABRAMS. Cover Letter. Executive Summary. Company Description.
Industry Analysis and Trends. Target Market. The
Everything you need to know to write a fool-proof, Competition. Strategic Position and Risk Assessment.
perfectly formatted, knock-em-dead business plan is here Marketing Plan. Operations. Technology Plan. Manage-
in this book. Its the best-selling business plan guide on ment and Organization. Community Involvement and
the market, used in top business schools and by hundreds Social Responsibility. Development, Milestones and Exit
of thousands of entrepreneurs. Plan. Income Statement, Three-Year Projection. Income
Named by Inc. and Forbes magazines as one of the top Statement, Annual. Cash-Flow Projection. Balance Sheet.
ten essential books for small business, this fully revised Sources and Uses of Funds. Assumption Sheet.
and updated fourth edition of The Successful Business Latest Print 2010 / 456 pp. / 21.6 27.8 cm
Plan: Secrets & Strategies is a complete, step-by-step ISBN-978-81-203-2943-0 / ` 375.00
guide to researching and writing a business plan to get
your company funded!
ABRAMS
Its been called the entrepreneurs bible, having helped
hundreds of thousands of successful business people get What Business Should I Start?
the funding they need to launch their businesses. 7 Steps to Discovering the Ideal
BOOK FEATURES Business for You
99 worksheets to help you get started quickly, taking
RHONDA ABRAMS.
you through every critical section of a successful
business plan Want to start your own business, but arent sure which
Sample business plan offering guidance on length, one? Want to find a business thats right for youfor
style, formatting and language your interests, skills, and goalsthat will also be
The Abrams Method of Flow-Through Financials, which successful? This new book takes you through an
makes easy work of number crunchingeven if youre exclusive seven-step process, revealing the ideal business
a numbers novice for you.
Special chapters addressing issues of concern for Youll embark on a series of self-tests, evaluations,
service, manufacturing, retail, and Internet companies brainstorming sessions and guided online research to
Added help for teams and students preparing business generate and then refine a realistic, useful list of
plans for classes or competitions potential business ideas that match with your skills,
Nearly 200 real-life insider secrets from top venture interests, experience, needs, resources, and location.
capitalists and successful CEOslearn what truly THE BOOK FEATURES
impresses funders
New chapter on starting a business in a challenging Exclusive E-Type Assessment. Use this groundbreaking
economy questionnaire and uncover your unique Entrepreneurial
Type, based on your talents, personality, and passions.
Contents: About the Author. About the Contributors. Identify which businesses are best for your E-Type.
Acknowledgments. Foreword by Eugene Kleiner.
Foreword to the Fourth Edition. How to Use This Book. Extensive Business Information. Discover the businesses
Introduction. Section I: Starting the ProcessThe that are hot right nowand how much money they
Successful Business. Getting Your Plan Started. Making make. Find out which industries work best for small
Your Plan Compelling. Section II: Business Plan businesses, and why. Carefully developed resource lists
ComponentsThe Executive Summary. Company show you where and how you can do your own in-depth
Description. Industry Analysis and Trends. Target Market. research.
Competition. Strategic Position and Risk Assessment. Fully Researched Business Reviews. Candid, extensive
Marketing Plan and Sales Strategy. Operations. critiques of 23 popular businesseswith success rates,
Technology Plan. Management and Organization. start-up costs, resources, money-making potential and
Community Involvement and Social Responsibility. more.
Development, Milestones, and Exit Plan. The Financials. Analytical Worksheets. Organize and analyze your
The Plans Appendix. Section III: Putting the Plan to potential business ideasthen rate and rank your
WorkPreparing, Presenting, and Sending Out Your Plan. choices.
 BUSINESS & MANAGEMENT 135

Expert Advice. Rhonda has helped thousands of to answer such questions as how does the venture
entrepreneurs start successful businessesbenefit from capital processes work, and what are the sources
her years of research and experience. of entrepreneurial opportunities. In addition, the three
THESE TOO ARE HERE key elements of entrepreneurship, namely, good
market insight, strong business models, and effective
Listing of 463 hand-picked businesses ideal for new organization are stressed.
entrepreneurs
In-depth information on businesses which make Students of management, engineering and science who
money have a keen interest in knowing the essence of
entrepreneurship and have a burning desire to create
Define your aspirations, expectations, and financial
opportunities towards building a new economy will
goals for your new business
find this book an invaluable asset. In addition, new
Learn how others have been successful, part-time or entrepreneurs and would be entrepreneurs would
full-time discover the examples of the exciting journeys described
Comprehensive descriptions of the nine E-Types and in the book worthy of emulation.
the best businesses for each
Learn the secrets to increase your chance of success Contents: List of Tables and Figures. Foreword by Richard
A. Bendis. Preface and Acknowledgments. Introduction. A
Identify your market niche and learn how it will make
Tale of Two Entrepreneurs. Creating the Opportunity.
more money for you
Marketing the Better Mousetrap: A Technologists
Contents: Who this book is for. Foreword: Scott Cook, Perspective. Evolution and Competition in Technology
founder of Intuit. About Rhonda Abrams. Introduction: Markets. Technology and the Fight for Competitive
The Seven-Step Process. Step One: Discover your Advantage. A Tale of Two Entrepreneurs: The Journey
E-TypeWhat kind of entrepreneur are you? Step Two: Continued through Heights and Valleys. New Venture
Define your AspirationsWhat do you mean by success? Finance: An Entrepreneurs Perspective. Building
Step Three: Identify your Talents and PassionsWhat do Competitive Advantage from Intellectual Capital.
you build on? Step Four: Follow in the Footsteps of Corporate Entrepreneurship: Two Perspectives. The Real
SuccessWhat works for others? Step Five: Explore your New Economy. Toward a Personal Entrepreneurial
ChoicesWhats out there? Step Six: Narrow your Strategy. Notes. References. Index.
NicheHow can you succeed? Step Seven: Rank, Rate, Latest Print 2009 / 240 pp. / 13.9 21.6 cm
and Reveal your BusinessGet going! Index. ISBN-978-81-203-2616-3 / ` 195.00
Latest Print 2006 / 380 pp. / 21.6 27.8 cm
ISBN-81-203-2946-5 / ` 350.00
COULTER
BODDE Entrepreneurship in Action, 2nd ed.
MARY COULTER, Southwest Missouri State University.
Intentional Entrepreneur, The:
The book presents in a very pleasing and exciting way
Bringing Technology and Engineering the realities of being an entrepreneurit shows entre-
to the Real New Economy preneurship in action. The author focuses on the actual
tasks and activities of the entrepreneurfrom research-
DAVID L. BODDE, Professor of Technology and Innovation, ing venture feasibility, to launching the venture, and on
University of Missouri, Kansas City. to managing growth.
In this highly readableindeed absorbingbook,
Professor David Bodde takes the reader to a walk of the KEY FEATURES
exciting journey of two real entrepreneurs and the Profiles real entrepreneurs from around the world and
success and failures they faced on their arduous journey. discusses their approach to chapter topics.
Each company dealt with faced hurdles such as Focuses on ethics and social responsibility issues under
governmental delays, international partners, and an box item in chapters captioned The Grey Zone.
insatiable need for growth capital. As the reader follows FYI (For your Information) boxes provide information
their failures and success, it becomes clear that about a particularly interesting entrepreneurial topic
entrepreneurship is a journey of trial and error, with no on idea.
short-cut to success.
Entrepreneurship in Action Case provides descriptions
The book focusses on the opportunities to create lasting of entrepreneurs on the challenges and issues they are
value from technology and build the new economy facing.
of knowledge, especially knowledge of the physical/ In multiple places throughout each chapter Rapid
biological world enabled by advances in science and Review boxes list review questions addressing the
technology. material that the reader has just read.
What adds structure and context to the lead stories is the Sweat Equity feature in chapters presents 610 assign-
interpretation of recent research on business models, ments that cover a broad spectrum of Entrepreneurial
marketing, and new venture finance. The book attempts topics.
 136 PHI Learning CATALOGUE 2014

The many Entrepreneurs in Action boxes throughout Appendix B: An Integrated Feasibility Plan for Poly-Chem
the book in all the chapters provide examples Associates, Inc. Glossary. Index.
of entrepreneurs of different types and sizes of Latest Print 2013 / 576 pp. / 17.8 23.5 cm
entrepreneurial values. ISBN-978-81-203-1281-4 / ` 375.00
Contents: Preface. Section 1: Introduction to
EntrepreneurshipEntrepreneurs and Entrepreneurship.
The Context of Entrepreneurship. Section 2: Entrepre- IMMINK & OKANE
neurial VenturesStart-Up IssuesResearching the
Ventures Feasibility. Planning the Venture. Organizing
TENBizPlan: Dynamic Business Planning
the Venture. Launching the Venture. Section 3: Managing for Start-ups, 2nd ed.
the Entrepreneurial VentureManaging Processes. RON IMMINK and BRIAN OKANE are directors of Oak
Managing People. Managing Growth and Other Tree Press, a leading developer of enterprise support
Entrepreneurial Challenges. Section 4: APPENDIX. Index. materials.
Latest Print 2013 / 528 pp. / 17.8 23.5 cm
This book presents a dynamic approach to business
ISBN-978-81-203-2808-2 / ` 425.00
planning for the establishment, development, and
management of start-up ventures. The explanations given
HOLT are simple and practical so the readers can learn and
Entrepreneurship: New Venture Creation imbibe the lessons of other successful entrepreneurs, for
planning their own business.
DAVID H. HOLT, James Madison University.
Intended for anyone who is serious about the preparation
The purpose of this text is to enrich students with an
to go into business, TENBizPlan provides a compre-
understanding of the entrepreneurial process. This book
has been written in a manner to explore the nature of hensive programme of knowledge and techniques to
entrepreneurship, provide models for new venture prepare an effective business plan.
creation, and describe ways to help entrepreneurs The text is designed to take the readers through the
succeed. whole process of starting a business, from first thoughts
KEY FEATURES about self-employment to the practicalities of start-ups,
with a specific emphasis on preparation of a detailed,
Chapters are organized to help the students learn robust and practical business plan.
about the entrepreneurial process with checkpoint
questions, examples and illustrations. Contents: Foreword. Introduction. The TENBizPlan
Approach. Personal Assessment. Idea Assessment.
Approximately 50 biographies or profiles of successful
Formalities. Marketing and Sales. Process and Resources.
entrepreneurs have been illustrated to present real-
People. Finance and Funding. Finalising Your Projections.
world results of new ventures. Some of the people
The Business Plan Document. Appendix A: TENBizPlan
profiled are Irving Berlin, William Gates of Microsoft
Business Plan Structure.
and Thomas Monaghan of Dominoes Pizza.
Each chapter ends with two short cases. Every case is Latest Print 2005 / 376 pp. / 17.8 23.5 cm
real, and most are current. Discussion questions are ISBN-81-203-2930-9 / ` 325.00
presented to challenge students to apply concepts
presented within the chapters. MOHANTY
Contents: Preface. Part One: Entrepreneurship and
Free EnterpriseEntrepreneurship and New Venture
Fundamentals of Entrepreneurship
Opportunities. Entrepreneurship and Innovation. Small SANGRAM KESHARI MOHANTY is a Faculty Member
Business and Corporate Entrepreneurship: Contrasting at Institute of Entrepreneurship Development,
Enterprises. A Model for New Ventures: Feasibility Bhubaneswar (Orissa).
Planning. Part Two: Product and Service Concepts for Designed primarily as a textbook for undergraduate
New VenturesThe Product Concept and Commercial students of commerce, this accessible and easy-to-read
Opportunities. Product Protection: Patents, Trademarks, text gives a clear exposition of the theory and practice of
and Copyrights. Services: The Human Side of Enterprise. entrepreneurship. It exposes the readers to the
Part Three: Marketing and New Venture Development entrepreneurial culture and industrial growth in India.
Marketing Research for New Ventures. Marketing: The intricate theories involved in entre-preneurship are
Functions and Strategies. International Markets: New explained in a step-by-step manner, supported by a large
Venture Opportunities. Part Four: Organizing and number of tables and figures. The thorough discussion on
Financing the New VentureThe Entrepreneurial Team promotion of venture and raising of funds is aimed at
and Business Formation. Business Acquisitions and enabling the potential entrepreneurs to set up and
Franchising. Financial Resources for New Ventures. successfully manage their own small business units.
Managing Growth and Transition. Appendix A: Guidelines Separate chapters on Women Entrepreneurship and Rural
for a Feasibility Plan (Simplified Business Plan). Entrepreneurship make this text a class apart.
 BUSINESS & MANAGEMENT 137

Besides undergraduate students of commerce, students Institute (SISI) as well as patent offices, trademark
of management and EDP trainers will also find this text offices, etc., in various states.
extremely useful. Above all, all those who are interested Acquaints the reader with global organizations,
in and enthusiastic about setting up their own small units e.g. World Trade Organization (WTO) and World
will find the book quite handy. Intellectual Property Organization (WIPO).
KEY FEATURES Contents: Preface. Preface to the First Edition. Concept of
Gives a comprehensive coverage of the basics of Entrepreneurship and the Entrepreneur. Different Forms
entrepreneurship. of Entrepreneurship. EntrepreneurshipRoles in Different
Simple style and easy-to-learn approach make the book Environment. The Entrepreneur and the Law. Promotion
a suitable text for beginners. of Venture. Financing New Ventures. Project Planning and
Feasibility Studies. Product and Process Development.
Exercises at the end of each chapter and Review Product Pricing. Business Location. Appendices.
Exercises at the end of the book are provided to drill References. Index.
the students in self-study.
Latest Print 2013 / 280 pp. / 16.0 24.1 cm
Acquaints the readers with current business ISBN-978-81-203-4750-2 / ` 250.00 / (e-book also available)
environment.
Contents: Foreword. Preface. Acknowledgements.
Entrepreneur and Entrepreneurship. Classification and PLANNING SHOP with ABRAMS
Functions of Entrepreneur. Theories of Entrepreneurship. Successful Business Research: Straight
Promotion of a Venture. Raising of Funds. Entrepreneurial
Behaviour. Entrepreneurship Development Programme. to the Numbers You NeedFast!
Women Entrepreneurship. Rural Entrepreneurship. Role THE PLANNING SHOP with RHONDA ABRAMS.
of Entrepreneur. Review Exercises. Glossary. Bibliography.
This brand new, one-of-a-kind product will take you
Index. step-by-step through the process of gathering critical,
Latest Print 2012 / 200 pp. / 17.8 23.5 cm customized information and data about your businesss
ISBN-978-81-203-2867-9 / ` 195.00 industry, target market, and competition. Harnessing the
often-difficult-to-master power of the nations leading
NANDAN public and private data sources, this book not only takes
you to the information, but shows you how to filter it,
Fundamentals of Entrepreneurship, interpret it, and use it to your businesss advantage.
3rd ed. KEY FEATURES
H. NANDAN formerly of Umeshchandra College and City Step-by-step, guide to finding key data about your
College of Commerce & Business Administration, Kolkata. industry, market, and competition
The new edition of this compact text continues to serve Time-Saving Tips and Tricks
as an essential guide to students and entrepreneurs for Easy-to-Use Worksheets
establishing a new venture. The book shows the reader, Sample Searches
in an easy to understand style, how to mobilize Free Databases and Resources
resources, how to tap market opportunities, how to Comprehensive Resource Section
conduct feasibility studies, and how to promote new Contents: Need Numbers Fast? This Book is for You!
ventures. Besides, the book discusses in detail the various Advisors and Contributors. About the Planning Shop.
techniques of product and process development and the About Rhonda Abrams. How to Use this Book. PART I:
method of product pricing. Research EssentialsWhere Do I Get the Numbers. Using
The book is intended primarily as a text for under- Libraries. Types of Business Research. Search Techniques.
graduate students of commerce and undergraduate and Searching by NAICS or International Codes. PART II: The
postgraduate students of management. It would equally Research ProcessList Your Questions. Choose Your
be useful for students pursuing diploma courses in Resources. Evaluate Your Data. Organize Your Data. PART
entrepreneurial development. In addition, the book III: Major ResourcesSearch Engines and Online
should prove extremely valuable and handy to anyone Directories. Business Research Databases. Government
who wishes to launch his career as an entrepreneur. Resources. Media Websites. PART IV: Straight to the
Numbers You NeedStraight to the Numbers. Research-
NEW TO THIS EDITION ing an Industry. Researching a Company. Researching a
One exclusive chapter (Chapter 10) on Business Target Market. Glossary. Index. Acknowledgments.
Location and its importance. Latest Print 2007 / 312 pp. / 17.8 23.5 cm
New sections added in Chapter 1. ISBN-978-81-203-3179-2 / ` 295.00
SALIENT FEATURES
Provides study questions at the end of each chapter.
Gives in, Appendices, detailed information on venture
capital funds, offices of Small Industries Services
 138 PHI Learning CATALOGUE 2014

RAICHAUDHURI establishing the business in a competitive environment;

right from building the plan to considering the marketing
Managing New Ventures: Concepts and and financial aspects.
Cases in Entrepreneurship FEATURES
ANJAN RAICHAUDHURI is an entrepreneur-cum-academic Separate chapters on Forms of Business Ownership,
and Visiting Professor at the Indian Institute of Franchising and the Entrepreneur are added.
Management Calcutta, and in-charge of the activities of A new feature Hands on ... How to is added to make
the Centre for Entrepreneurship and Innovation at IIMC. students understand how a concept can be put into
This book not only introduces the fundamental concepts practice.
of entrepreneurship but also presents the critical issues Sample business plan is included in the text with full
that an entrepreneur needs to be familiar with for details.
launching, nurturing, managing and harvesting new Integration of Business Plan Pro exercises.
ventures. The book explains sequentially the life-cycle of
a venture, and discusses topics such as opportunity Eleven brief cases covering various topics.
identification, planning, start-up issues, managing growth New, attractive layout includes in-margin glossary and
and harvesting. Case studies are presented featuring real- learning objectives.
life dilemmas faced by Indian entrepreneurs in the Contents: Preface. Section I: The Challenge of
manufacturing and the service industries, to make the EntrepreneurshipThe Foundations of Entrepreneurship.
readers familiar with the eco-system confronting Indian Inside the Entrepreneurial Mind: From Ideas to Reality.
entrepreneurs. Section II: Building the Business Plan: Beginning
The book is ideally suited for students who wish to ConsiderationsDesigning a Competitive Business Model
venture into entrepreneurship as well as for professionals and Building a Solid Strategic Plan. Conducting a
with interest in policy making, investing or consulting. Feasibility Analysis and Crafting a Winning Business Plan.
KEY FEATURES Forms of Business Ownership. Franchising and the
Entrepreneur. Buying an Existing Business. Section III:
A list of learning objectives for each chapter and a set Building the Business Plan: Marketing and Financial
of questions at the end are given to assist students. ConsiderationsBuilding a Powerful Marketing Plan.
Profiles of two leading entrepreneurs are given after E-Commerce and the Entrepreneur. Pricing Strategies.
each chapter to examine the relevance of the concepts Creating a Successful Financial Plan. Managing Cash Flow.
discussed in the book. Section IV: Putting the Business Plan to Work: Sources of
India-centred approach of this text makes it unique and FundsSources of Financing: Debt and Equity. Choosing
interesting. the Right Location and Layout. Global Aspects of
Contents: Preface. Part AUnderstanding Entre- Entrepreneurship. Building a New Venture Team and
preneurship. Identifying and Evaluating Opportunities. Planning for the Next Generation. Index.
The Business Plan. Starting UpLegal Issues. Starting Latest Print 2011 / 744 pp. / 21.6 27.8 cm
UpFinancial Issues. Starting UpThe Human Angle. ISBN-978-81-203-3911-8 / ` 495.00
Venture Survival and Growth. Harvesting. Part BCases:
Dutts FoundryPart-I. Pantaloons & The Value Segment.
Emmbee Forest Products. The Lemon Tree Story. Indian Environmental Management
Alumina. The Kati Roll Company. Dutts FoundryPart-II.
References. Index.
Latest Print 2011 / 256 pp. / 17.8 23.5 cm BANERJEE
ISBN-978-81-203-4156-2 / ` 250.00 / (e-book also available) Corporate Environmental Management:
A Study with Reference to India
ZIMMERER, et al. BHABATOSH BANERJEE, Professor, Department of
Essentials of Entrepreneurship Commerce, and former Dean, Faculty of Commerce, Social
and Small Business Management, Welfare and Business Management, University of
Calcutta, Kolkata.
5th ed. This compact text explains, in a simple and straight-
THOMAS W. ZIMMERER, St. Leo University. forward style, the importance of environmental
NORMAN M. SCARBOROUGH, Presbyterian College. management in the context of sustainable economic
DOUG WILSON University of Oregon. development, with special reference to India.
This latest edition, introduces readers to the process of The book starts by giving an overview of problems, issues
creation of a new venture and the critical knowledge and the objectives of corporate environmental
needed for its successful launch. It provides various tools management. It deals with corporate environmental
needed for entrepreneurial success. The reader is challenges and the responses thereof in relation to
exposed to all the aspects of a small enterprise for atmosphere, land, water bodies, and the effects of
 BUSINESS & MANAGEMENT 139

biotechnology on biodiversity, as well as the corporate well-researched and engaging study of this fascinating
responses to these environmental challenges. The need subject. Besides giving an exposition on the principles,
for and effects of environmental regulations have also the author also presents Case Studies and short cases to
been fully explained. The text then explains various highlight and illustrate the issues discussed.
environmental legislations of India and the various
international environmental developments. The book WHATS NEW TO THIS EDITION?
concludes with an analysis of accounting and reporting Gives four new Case Studies while retaining two case
practices followed by the corporate sector in India. studies from the earlier editionthe new case studies
This book will prove to be very handy for all those who include the one on the Bhopal Gas Tragedy (Bhopal
are concerned with the effects of mindless economic Revisited) and the other on the Mumbai Deluge of
growth on the environment. Besides, researchers in the July 2005. These would be of great interest and benefit
field of environmental studies should find it valuable as a to the readers.
source of reference.
Primarily intended as a text for students of management,
KEY FEATURES the book should also be of interest to all those who have
an abiding concern about Environment in all its facets.
Presents the annual environmental reports of selected
companies. Contents: Foreword. Preface. Introduction. Environment
Explains various national and international develop- Management Concepts. Environmental Law. Environ-
ments in the field of environmental regulation, notably mental Impact Assessment. Emergence of Industrial
The Stockholm Conference (1972) and The Earth Response for Environmental Issues in India. Environ-
Summit (1992). mental Ethics. Environmental Risk Communication. WTO
Deals with the environmental legislations of India such and Environmental Issues. Solid Waste Management.
as The Wildlife (Protection) Act, 1972 and The Water Hospital Waste Management and Biomedical Waste
(Prevention and Control of Pollution) Act, 1974. Management Rules. Case Studies. Appendices
Covers environment auditing and ISO 14000 series. A: Industrial Pollution Prevention Project. B: Declaration
of United Nations Conference of the Human
Contents: Preface. Acknowledgements. Introduction. Environment. C: Model Question Paper. Index.
Environmental Challenges and Corporate Responses. Latest Print 2013 / 284 pp. / 16.0 24.1 cm
Environmental Regulations. Corporate Environmental
ISBN-978-81-203-3329-1 / ` 250.00 / (e-book also available)
Management. Accounting and Reporting for Corporate
Environmental Management. Corporate Environmental
Accounting in India. Suggestions and Conclusions. Index. SULPHEY
Latest Print 2009 / 156 pp. / 16.0 24.1 cm Introduction to Environment Management
ISBN-978-81-203-3790-9 / ` 150.00 / (e-book also available) M.M. SULPHEY, Professor, TKM Institute of Management,
Karuvelli, Kerala.
KRISHNAMOORTHY A perfect harmony between man and environment is the
essence of healthy life and sustainable growth. And
Environmental Management: therefore, maintenance of ecological balance and a
Text and Cases, 2nd ed. pristine environment is the need of the hour. This
comprehensive book on environmental management
BALA KRISHNAMOORTHY, Professor and Head, discusses various aspects of environment, the
Department of Business Policy, Environmental ecosystems, effects of global warming and pollution, and
Management, and Corporate Social Responsibility, various ways to conserve nature and save environment.
NMIMS University, Mumbai.
The eight sections of the book virtually are the eight
The Second Edition of this concise and compact text fundamental components which, in one way or the other,
continues to highlight the need for effective play a crucial role in managing the environment. The
environmental management, taking into account the book begins with the section on Ecology and classification
serious damage done to the environment through of ecosystems. It then moves onto the next section on
environmental pollution and degradation. Biodiversity, which discusses the Biodiversity Acts. The
book progresses by discussing the third most important
The book focuses its attention on the multidimensional section on Environmental degradation, its causes, which
aspects of environmental management such as include global warming, pollution (air, land and water)
sustainable development, the RIO Conference (popularly and prevention and control. India is an agriculture-based
known as the Earth Summit), environment impact economy, and the next section elaborates on the Agro-
assessment, environmental ethics, environmental risk ecosystem, its management and techniques of
communication, and waste management. sustainable organic farming.
Dr. Bala Krishnamoorthy, with her rich experience in The fifth section of the book on Forest and Wildlife,
teaching and research, provides the reader a succinct, deals with the serious issues like deforestation, its effects
 140 PHI Learning CATALOGUE 2014

on the environment and the wildlife, and touches upon today become the buzzwords in the corporate arena and
the most sensitive issue of various animals getting civil society. The reason is increased business require-
extinct. The next section covering Waste Management ment for diverse competencies and skill sets. Hence, the
(industrial waste, e-waste and solid waste) discusses need to have a mixed gender group has become a
the legal aspects of hazardous wastes. Environment business imperative. Furthermore, there is heightened
Legislation, the proceeding section, is on environmental awareness that women are equally competent and
laws, International treaties and green marketing. Finally talented, if not more, than men in various professional
the eighth section, which focuses on the Ethical Aspects jobs. With increasing job opportunities, tapping and
of Environment highlights the important issues like retaining this talent through initiation of various
environmental ethics, and how environment is treated in programmes within organizations has shown positive
various religions. The book is interspersed with real-life results. New Paradigms for Gender Inclusivity: Theory and
cases to give the topics a reasoned approach. Best Practices scripts some of the practices, in the form
of case studies, which organizations have followed to
Designed as a text for the postgraduate students of
enhance gender inclusiveness. These real-life case studies
management, this book can be equally useful for the
highlight the role played by organizations in facilitating
undergraduate students of all disciplines. the progression of women which indirectly has helped in
Contents: Preface. Abbreviations. Section 1: ECOLOGY their growth, development and recognition of being a
Introduction to Ecology. Environment and Its forerunner in promoting diversity.
Components. Soil, Water and Atmosphere. Section 2: The book is divided into three parts. Parts I and III begin
BIODIVERSITYDefinition and Scope of Biodiversity. with a theoreticians perspective on gender inclusiveness
Biological Diversity. Value and Uses of Biodiversity. and gender mainstreaming in India, respectively and close
Section 3: DEGRADATION OF ENVIRONMENTPollution with an academic detailing on reasons and causes for the
and Pollution Control. Global Warming and Climate same. Statistical data and models in the last chapter for
Change. Energy Requirement and Global Warming. the two parts validate the corporate, governmental and
Dimensions of Environment Management. Sustainable civil society attempts at introducing creative yet simple
Development. Section 4: AGRO ECOSYSTEM AND methodologies to make gender diversity and inclusion a
SUSTAINABLE AGRICULTUREAgro-Ecosystems. Agro- reality in the workplace. In Part I, six case studies on the
Biodiversity. Sustainable Agriculture and Organic Farming. following companies: Broadridge, IBM Daksh, Infosys,
Section 5: FOREST AND WILDLIFEForests Ecosystem. Shell India, Jamshedpur Utilities and Services Company
Wildlife and Its Conservation. Grassland Ecosystem. Ltd.: A Tata Enterprise, and Wipro have been presented
Wetland Ecosystem. Carbon Sequestration and Carbon which discuss the need for gender diversity and inclusive-
Credit. Section 6: WASTE MANAGEMENTSolid Waste ness, drivers and barriers, and showcase measures
Management. Integrated Solid Waste Management. adopted to overcome those barriers. Five cases: SEWA,
E-Waste Management. Radioactive Waste. Section 7: Indian Police, Sakti, Indian Railways, and RUDI have been
Environment LegislationNational Legislations. presented in Part III which highlight tasks accomplished
International Treaties. Green Business. Environmental by women in their area of expertise, marketing strategies
Crime. Section 8: Ethical Aspects of Environment adopted by the civil society to promote goods produced
Environment Ethics. Religion and Environment. Glossary. by women, sensitization workshops to address harass-
Index. ment, and training workshops. Part II (Interlude) is a
break from organizational cases and shares some
Latest Print 2012 / 384 pp. / 17.8 23.5 cm experiences, angst, insights and observations on gender
ISBN-978-81-203-4641-3 / ` 375.00 / (e-book also available) diversity and inclusion through a narration, a poem and a
reflective piece.
Gender Studies This book on case studies will be extremely useful for
postgraduate students pursuing gender studies in
KAUL & SINGH (Eds.) Management Institutes, students working on gender
related dissertation topics and corporate houses keen to
New Paradigms for Gender Inclusivity: learn from best practices of other organizations.
Theory and Best Practices Additionally, it would benefit readers who wish to learn
about organizational policies and practices for gender
The Editors inclusivity.
ASHA KAUL, Associate Professor, Communication Area,
Contents: Preface. Acknowledgements. List of
Indian Institute of Management Ahmedabad. She is also
Contributors. Part I: Gender Inclusiveness in Corporate
a Visiting Faculty at Chuo University and Doshisha
IndiaScenarios for Gender Inclusivity in Corporate India.
University, Japan.
Ardhanareshwar: Unison of Ultimate Reality. Building an
MANJARI SINGH, Associate Professor, Personnel and Inclusive Workplace: An IBM Daksh Perspective. The
Industrial Relations Area, Indian Institute of Management Business Case for Gender Inclusion in the Indian Context.
Ahmedabad. Diversity and Inclusion ... Not Just a Nice Thing to Do. I
Diversity, inclusivity, and gender mainstreaming have am Ready to Resume My Career. Gender Inclusivity at
 BUSINESS & MANAGEMENT 141

Wipro. Gender Inclusivity in Corporate India: A Business Managing Executive Skills in Others. Matching Tasks to
Imperatives Based Framework. Part II: InterludeAlisha: Peoples Executive Skills. Aligning Your Skills to What is
A Case of Assumptions and Presumptions; Work Dance; Valued. Reaching and Dealing with Cognitive Bandwidth.
State of Indian Women. Part III: Gender Mainstreaming in Appendix A: About NFI Research. Appendix B: Executive
IndiaGender Mainstreaming. Building Business Organi- Skills Assessments and Questionnaires. Index.
zations of the Home Based Workers: Women Artisans of Latest Print 2008 / 240 pp. (Hard Cover)
SEWA. Policing and Gender Sensitivity. Changing the 15.3 22.9 cm / ISBN-978-81-203-3476-2 / ` 425.00
Gender Paradigm: Puppet to Goddess? On the Gender
Equality Track: Vijayawada Division, South Central
Railway. Ensuring Food Security for the Rural Poor. MITROFF
Revisiting Capabilities Approach to Review Gender Why Some Companies Emerge Stronger
Mainstreaming in Work-life Context in India. Index.
Latest Print 2012 / 256 pp. / 17.8 23.5 cm
and Better From a Crisis: 7 Essential
ISBN-978-81-203-4513-3 / ` 325.00 / (e-book also available) Lessons for Surviving Disaster
IAN I. MITROFF.
General Mitroff is the most eloquent voice we have writing about
crises. This book is a timely masterpiece about our age of
vulnerability and how, against all odds, we can best cope
MARTIN, DAWSON & GUARE with this 21st century danger. The we I am referring to
Smarts: Are We Hardwired for Success? includes all of us.
CHUCK MARTIN, PEG DAWSON and RICHARD GUARE. WARREN BENNIS
Distinguished Professor of Business
A football coach wouldnt move a great lineman to wide University of Southern California
receiver and wonder why he didnt perform well in the
new role. Yet we do this often in the business world. This timely book presents seven competencies crucial to
Smarts will help you better assess the abilities of yourself handle crises effectively and emerge stronger and better
and others so employees will be playing the positions from unthinkable yet inevitable circumstances. The
that make the most of their talents. By enhancing the competencies are
chances for individual success you will drive the best Right Heart (emotional IQ)
results in your organization. You would be smart to read Right Thinking (creative IQ)
smarts. Right Social and Political IQ
DAVID BLACKWELL, Vice President and CFO,
Wal-Mart Global Procurement Right Integration (integrative IQ)
Right Technical IQ
We all know we have certain predispositions, and this
book explains them in a structured way so we can Right Aesthetic IQ
maximize the strong Executive Skills and contain the Right Spiritual IQ
weak skills. It offers a new way to think about tasks and The book draws from the interviews conducted by the
teaming, how to match skills to tasks and teaming of author as an expert in crisis management and offers a
people performing those tasks. blueprint for the need to take action to avoid it.
DOUG DREYER, Director Business Development, IBM Contents: Preface. The Crisis Society: The Rise of the
Smarts reveals how playing to our strengths and strong Abnormal. Challenge 1Right Heart (Emotional IQ): Deny
executive skills, and acknowledging our weaknesses can Denial; Grieve Before a Crisis Occurs. Challenge 2Right
help us achieve excellence. The readers can use the Thinking (Creative IQ): Be a Responsible Troublemaker.
revolutionary Executive Skills Profile to spot their own Challenge 3Right Social and Political Skills (Social and
strengths and leverage them both at work and at home. Political IQ): Be Patiently Impatient. Challenge 4Right
Integration (Integrative IQ): Embrace Fuzziness. Challenge
This book helps the reader understand why theyand 5Right Technical Skills (Technical IQ): Think Like a
those around themact or behave the way they do. It Sociopath, Act Like a Saint. Challenge 6Right Transfer
also shows how the positive skills inside ones own self (Aesthetic IQ): Down with the Old; Design and Implement
can be nurtured; the weaknesses identified, accepted and New Organizations. Challenge 7Right Soul (Spiritual IQ):
dealt with. Spirituality Is The Ultimate Competitive Advantage. When
The book is grounded in proven scientific principles and a Whole Society Is in Crisis, All of the Challenges Apply.
impeccable research. It redefines the way we understand Epilogue: A Tale of Two Companies. Appendices
the potential for greatnessin ourselves and others. A: Major Crisis at a Glance. B: A Brief Primer on Crisis
Management. C: A Theory of Complex Problem-
Contents: Acknowledgments. Introduction. Taking
Formation and Problem-Solving Inquiry Systems. Index.
Inventory with the Executive Skills Profile. Combinations
About the Author.
of Executive Skills and the Effortful Task. Learning to Play
to Your Strengths. Dealing with Your Weaknesses. Latest Print 2009 / 256 pp. / 15.3 22.9 cm
ISBN-978-81-203-3742-8 / ` 250.00
 142 PHI Learning CATALOGUE 2014

Healthcare Management DYE

Executive Excellence: Protocols for
CARNEY Healthcare Leaders, 2nd ed.
Health Service Management: Culture, CARSON F. DYE.
Consensus and the Middle Manager This updated edition of Protocols for Healthcare Leaders
focuses on the effect the personal conduct has on
MARIE CARNEY. leadership. The text defines leadership, describes its
Designed to provide health professionals with an integrated importance in healthcare today, and addresses the
theoretical and empirical approach to strategic management essential qualities/protocols of leadership. For each
through the incorporation of managerial, behavioural and quality/protocol, the author provides a succinct
organizational skills into a consensus model. These concepts explanation and a list of practical suggestions for
are important in health service management from a improving as well as applying this leadership quality.
strategic perspective. Issues covered include:
This book endeavours to provoke and stimulate
professionals to examine the behavioural, professional, Professional image and reputation
environmental and structural factors underpinning health Ethical decisions
care management and, thereby, to adopt a multi- Interpersonal relationships
disciplinary approach to strategic management in health Written and verbal communication
service organizations. Physician relationships
The book should be of immense benefit to the students of Cultural and gender diversity
business management, health care management as well as Contents: Acknowledgments. Foreword. Preface.
for those practising in this field. Perception Versus Reality. Professional Image.
The text covers 13 major management areas: Professional Reputation. Ethical Decisions. Interpersonal
Strategic management Relationships. The Work Force. Executive Team Members.
The middle manager Governing Board. Human Resources. Written and Verbal
Managerial effectiveness Communication. Physician Relationships. Recruitment and
Policy and structure Selection. The New Position. The Office. Cultural and
Professional health service organizations Gender Diversity. Epilogue. Appendix A: The Human
Resources Ethics Questionnaire. About the Author.
Inter-professional relationships in health care
Change management Latest Print 2007 / 200 pp. / 13.9 21.6 cm
Leadership in health service delivery ISBN-978-81-203-3138-9 / ` 150.00
Motivation and the environment
Strategic involvement
Organizational commitment DYE
Organizational culture and values Winning the Talent War: Ensuring
Strategic consensus. Effective Leadership in Healthcare
Contents: Foreword. Preview. Preface. Strategic CARSON F. DYE.
Management Principles. The Middle Manager in Health
Service Provision. Managerial Effectiveness. Organi- The key to develop great organizations is to secure
sational Policy and Structure. Professional Health Service extraordinary leadership. Although not as visible as the
Organisations. Inter-Professional Relations. Change nursing shortage, the shortage of healthcare leadership
Management in Health Service Provision. Leadership for talent is equally important. The decisions which leaders
the Future. Motivation for Health Professional Managers. make can have a wide and lasting impact on an
Involvement in Strategy Development in the Health organization.
Service. Organisational and Professional Commitment This book presents strategies for identifying, recruit-ing,
and Its Influence on Health Service Management. and retaining superior healthcare executives. Author and
Organisational Culture and Its Effect on Health Service professional speaker Carson Dye, explains why the
Management. Strategic Consensus of Health Service aggressive development of leaders is the job of every
Strategy. An Integrative Approach to Strategic Manage- senior executive and provides guidelines for finding and
ment in the Health Services: The Consensus Model. empowering these leaders.
Bibliography. Index.
Topics covered include:
Latest Print 2011 / 256 pp. / 15.3 22.9 cm
Creating a compelling place for leaders to work
ISBN-978-81-203-3176-1 / ` 325.00
Determining search and hiring strategies
Locating executive candidates
Improving the interview process
 BUSINESS & MANAGEMENT 143

Using psychological assessment tools Transitioning to Implementation. Major Planning Process

Making the hiring decision Considerations. Realizing the Benefits from Strategic
Orienting new leaders into the organization Planning. Making Planning Stick: From Implementation to
Identifying and developing leadership skills Managing Strategically. The Annual Strategic Plan Update.
Encouraging Strategic Thinking. Future Challenges for
End-of-chapter summaries can be used to evaluate your Strategic Planning and Planners. About the Authors.
current practices and develop action plans for new
approaches. Latest Print 2006 / 192 pp. / 15.3 22.9 cm
ISBN-81-203-3001-3 / ` 150.00
Carson Dye has written a comprehensive, readable book
that outlines all the aspects of selecting and developing
leadership talent. Indian Economy
TERENCE F. MOORE, President MidMichigan Health
Contents: Foreword. Preface. Acknowledgments. KANAGASABAPATHI
Introduction. The Leadership Challenge: Creating a
Compelling Place for Leaders to Work. SELECTING
Indian Models of Economy, Business
LEADERSHIP TALENTThe Preparation Stage. Sourcing to and Management, 3rd ed.
Find Superior Talent. Interviewing and Evaluation. Making P. KANAGASABAPATHI, Professor of Management,
the Hiring Decision. MAXIMIZING LEADERSHIP TALENT presently working as the Director, Tamil Nadu Institute of
Learning the Ropes. Leadership Development. SEARCH Urban Studies, Coimbatore.
METHODOLOGIESSearch Committees. Executive Search
Firms. Assessments and Assessment Psychologists. This comprehensive and extensively researched study
Epilogue: Critical Lessons in Talent Management. Index. deals primarily with the economic, business and
About the Author. management models from the Indian perspectives. The
third edition of the book presents updated details, latest
Latest Print 2007 / 240 pp. / 13.9 21.6 cm data and new information obtained from authentic
ISBN-978-81-203-3136-5 / ` 195.00
sources in order to understand the topics discussed. It
provides detailed information collected from field studies
undertaken in different industrial and business centres
ZUCKERMAN across the country.
Healthcare Strategic Planning, 2nd ed. The details contained in the book have been obtained
ALAN M. ZUCKERMAN, Founding Partner and Director of from various empirical and research studies and reputed
Health Strategies & Solutions, Inc. national and international sources. The author contends
Strategic planning remains an important and frequently that India remained a strong economic, business and
used management tool. A sound strategic plan helps management power for most of the time in history, and
hospitals and systems cope with the variety of the country has the potential to achieve the premier
contingencies that arise in the changing healthcare status even today. He gives masterly analysis of not only
environment. the Indian economic, business and management models,
but also the popular economic, business and manage-
This simple and straight-forward book provides ment models of the other countries. The author asserts
you with practical guidance to address short-term
that a paradigm shift in thinking is urgently needed to
pressures as well as to achieve long-term goals.
understand the ground realities and the functioning
Descriptions, examples, and guidelines will lead you step
by step through a proven strategic planning process. Indian systems, so that the country could be taken
forward with the necessary orientation and suitable
Strategic planning in the healthcare environment policies.
has evolved significantly since the first edition of this
book was published. This edition invigorates the Intended primarily for the postgraduate students of
discussion with many new ideas and additional Management, the book would also be useful to the
information. The text is illustrated with a large number of students of Economics and Commerce, as well as to the
diagrams and tables. professionals interested in the study of the Indian
economy, business and management from the Indian
Intended for students pursuing courses in hospital
administration and students of nursing, the book would perspectives.
be equally useful to all professionals engaged in hospital KEY FEATURES
administration, and nursing administration. A unique presentation of the Indian economic
Contents: Acknowledgments. Preface. Is Strategic environment and its functioning models since the
Planning Still Relevant? Organizing for Successful Strategic ancient periods.
Planning: 12 Critical Steps. Activity I: Analyzing the Comparative study of the Eastern and Western
Environment. Activity II: Identifying Organizational business models giving a holistic view of the subject.
Direction. Activity III: Formulating Strategy. Activity IV: Historical development of the Indian management
 144 PHI Learning CATALOGUE 2014

systems and the Western theories with details of Environment. Readings and Arguments 3.
contemporary management practices. Part Four: Innovation is a State of MindAllegory (third
Text reinforced with plenty of data to validate the and final episode). Technology Watch. Acquiring
concepts and a large number of examples and case Technological Innovation. Intellectual Property.
studies to illustrate the concepts discussed. Partnership. Readings and Arguments 4. Part Five:
Updated with the latest data, recent developments and Innovation Policy and PracticeInnovation Policy and
new information. Practice across Europe. Innovation Networks in the UK.
Conclusion: Innovation and Society by Riccardo Petrella.
Contents: Preface. Acknowledgements. Introduction. Glossary of Key Terms. Bibliography. Index.
Indian Economic Models. Other Economic Models. Basic
Features of Different Economic Models. Types of Business Latest Print 2009 / 416 pp. / 16.0 24.1 cm
Models. Indian Business Models. Basic Features of ISBN-978-81-203-2934-8 / ` 325.00
Different Business Models. Management Models.
Emerging India. Conclusion. Bibliography. Name Index. CHATURVEDI, KUMAR & RAHUL
Subject Index.
Managing Innovations and New Product
Latest Print 2012 / 352 pp. / 16.0 24.1 cm
ISBN-978-81-203-4563-8 / ` 275.00 / (e-book also available) Development: Concepts and Cases
MUKESH CHATURVEDI, ECE Chair Professor, Birla Institute
of Management Technology (BIM-Tech.), Greater Noida
(U.P.).
Innovation Management ASEEM KUMAR, Assistant Director, Centre for Manage-
ment Development, All India Management Association.
MANMOHAN RAHUL, Associate Professor, Department of
BELLON & WHITTINGTON Management, Ansal Institute of Technology, Gurgaon
Competing Through Innovation: (Haryana).
Essential Strategies for Small and Innovation is the key to success in any business,
Medium-sized Firms and is the only way to surpass competition. An innovative
concept can lead to the development of a new product.
BERTRAND BELLON & GRAHAM WHITTINGTON. This comprehensive book explains how an innovative idea
To provide a clear understanding of what innovation or a concept, if executed properly, can create the best
really is, the book analyses the different stages of an product in the market.
innovation project, looks at how small firms can use their The book presents a framework for a new product
strengths to build partnership and develop innovation as development, laying emphasis on generic concepts and
a state of mind and describes the different forms of processes, which are useful and profitable for small and
innovation support that are available to business. In large organizations including the multinationals. The book
doing so the authors take practical examples across highlights the innovation theories that are helping service
Europe. sector companies to prosper and excel in their fields. It
Innovation, especially for small firms is essential today for also provides a mathematical formula for students to
their development, and possibly even for their survival. calculate sales-estimation of first-time-sales of a new
Competing Through Innovation shows how innovation product. The Ten Case Studies on real-life products from
can be successfully managed and provides practical the Indian market enrich the text and enable students to
advice on how companies can develop and sustain the fully understand innovative techniques that help increase
process of Innovation as a state of mind. the potential and market value of an established product.
This book will be essential reading for those who take KEY FEATURES
and implement key decisions in the firms. Anyone Gives a number of examples to illustrate the concepts
interested in the different strategies that the best discussed in the text.
businesses, tested and developed in Europe, will find it Incorporates several illustrative figures, tables, and
very useful. boxes to make the learning process more accessible.
Contents: Preface. Acknowledgments. Part One: You Did Provides well-graded chapter-end exercises to test
Say Innovation?Allegory (episode one). Innovation students comprehension of the subject.
and the Market. Assessing the Risk. Readings and
Arguments 1. Part Two: The Innovation ProcessAllegory Primarily designed as a textbook for the postgraduate
(episode two). Where Are We Now?The Diagnosis. The students of management, this book will also be useful to
Consultation Group. Selecting a Strategy. Preparing the the management professionals as a reference.
Organisation. Setting up the Investment. Evaluating the Contents: Preface. Managing Innovations: An
Costs of the Project. Evaluating the Impact of the Project. Introduction. Innovation Management: Major Challenges.
Anticipating Obsolescence. Readings and Arguments 2. Innovations Management Process. Innovation
Part Three: Why Small Firms Are SpecialInternal Management of New Product Development Function.
Strengths and Weaknesses of Small Firms. The Organizing for New Product Development. Generation,
 BUSINESS & MANAGEMENT 145

Screening and Development of New Product Contents: Preface. Acknowledgments. Introduction to

Development. Economic Analysis: Evaluation of Portfolio Innovation Management. Part 1: The Seeds of Creative
of Products or Projects. Test Marketing. Product Launch. ThinkingBelieve in Creativity. Be Curious. Discover New
Adoption Process: Diffusion of Innovations. Managing Connections. Part 2: The Seeds of Strategic ThinkingSee
Innovation in Services. Index. the BIG Picture. Look to the Future. Do the Extraordinary.
Part 3: The Seeds of Transformational ThinkingSeek
Latest Print 2009 / 312 pp. / 16.0 24.1 cm
Greater Awareness. Ignite Passion. Take Action.
ISBN-978-81-203-3727-5 / ` 275.00 Organizational Innovation. Conclusion. Appendices
A: The Nine-Step Innovation Process. B: List of Probing
DUNDON Questions. C: Ninety-Nine Innovations. D: Ninety-Nine
Trends. E: List of Additional Criteria. Notes.
Seeds of Innovation, The: Cultivating the Recommended Reading List. Index. About the Author.
Synergy That Fosters New Ideas Latest Print 2007 / 256 pp. (Hard Cover)
ELAINE DUNDON is founder and chief strategist of The 15.3 22.9 cm / ISBN-978-81-203-3268-3 / ` 395.00
Innovation Group Consulting, Inc.
In todays market scenario innovation holds the key to JOHNSTON, Jr. & BATE
sustain competition and be ahead of others. Giants such Power of Strategy Innovation, The:
as GE have shifted their focus to innovation to maintain
their position as the market leaders. A New Way of Linking Creativity and
This book shows how to create an innovation system and Strategic Planning to Discover Great
addresses the three components (or seeds) that are
essential for innovationcreative thinking, strategic
Business Opportunities
thinking and transformational thinking. It also describes ROBERT E. JOHNSTON, Jr., worked with major global
why and how proactive management of innovation is not corporations such as Procter & Gamble, 3M, BMW, and
an option, but an absolute requirement. Driving these Nokia.
points is the authors list of more than 90 widely diverse J. DOUGLAS BATE was a previous associate with
innovations, from the alphabet to the ATM, from the Ideascope Associate, where he led corporate teams from
judicial system to refrigeration, from mass production companies including IBM, Kodak and Hewlett-Packard.
to soap. This breakthrough book shows the readers how to make
The book also features easy-to-understand examples both strategic planning as well as innovation a part of
and exercises to help break readers out of the box and ones business. It explains how to use these two facets to
provides proven, practical methods for applying the achieve dramatic successful growth.
authors innovation approach to existing products, The authors accomplish this by introducing a five-step
processes and business models. It presents a Nine-Step Discovery Process that allows any business to uncover
Innovation Process that lets you: visionary new business opportunities by applying
Spot trends and opportunities ahead of everyone else innovative thinking to their companys entire business
and take advantage of those others may have missed. model, not just restricted to its products or inventions.
Strengthen your teams capacity for innovation and The text outlines the five phases of the Discovery
discourage innovation killers Process, from the establishment of a Discovery team, to
Use creative-thinking tools to dramatically increase not the exploration of new insights and the creation of a new
only the quantity of ideas generated by the quality of strategic road map. It does this with the help of case
the ideas as well. studies and executive interviews and further examples
The Seeds of Innovation is designed to guide innovation from companies such as IBM, Procter & Gamble and
Kodak. In a nutshell, the book shows how to
activities from start to finish, maximizing their impact and
ensuring success. (i) create a portfolio of new business opportunities
Written in an accessible style, this insightful and inspiring (ii) remain flexible and orient your company for the
future
book offers tools, resources, cases and concepts that will
guide readers through the maze of organizational change (iii) change the rules of how customers receive value
jargon. The Seeds of Innovation shows managers how (iv) develop a business model that delivers that value
better than anyone else
to harness the best to achieve the greatest value.
Elaine Dundon not only challenges all of us to create Many businesses fail to meet their organic growth goals
organizational cultures that support human capacity for because it is difficult for senior managers to break free of
innovation, but more importantly, she shows us how. This their mental paradigms and existing strategic boundaries.
is a transformational book, at a time when we can no Johnston and Bate have developed a proven and
longer afford the luxury of resisting change. repeatable process which enables organizations to
GAIL C. CHRISTOPHER, Executive Director, Institute for systematically challenge and explore these boundaries.
Government Innovation, John F. Kennedy School of Bob LaPerle, General Manager and Vice President,
Government, Harvard University Kodak.com
 146 PHI Learning CATALOGUE 2014

Contents: Acknowledgments. Introduction. Part One: Sustained Innovation is so Darned Hard: Part I.
The What and Why of Strategy InnovationStrategy Expertthink: Groupthink on Steroids: Why Sustained
Meets Innovation. Strategy Innovation is Managing the Innovation is so Darned Hard: Part 2. Part II: Zero-Gravity
Future. Strategy Innovation is Not Strategic Planning. ThinkersTime Travel to see the Naked Emperor: The
The Discovery Process. Part Two: A Guide for Benefit of Psychological Distance. Just Curious: The
ImplementationThe Discovery Process: The Moen Benefit of Renaissance Tendencies. Smart about
Story. The Discovery Process: Staging Phase. The Something Else: The Benefit of Related Expertise. Part III:
Discovery Process: Aligning Phase. The Discovery Process: Defying GravityThe Collaborator: What Does A Zero-
Exploring Phase. The Discovery Process: Creating Phase. Gravity Thinker Actually Do? When and Where When
The Discovery Process: Mapping Phase. Part Three: Do You Need A Collaborator and Where Do You Find
Advanced Strategy InnovationMaximizing the Discovery One? How to Work with A Zero-Gravity Thinker: Eleven
Process. Formalizing a Strategy Innovation System. Questions and Answers. Do-It-Yourself Weightless
Epilogue: The Future of Strategy Innovation. Glossary. Thinking: Losing the Weight of Expertise on Your Own.
Recommended Readings. Index. The Courage to Go where No One has Gone Before: The
Latest Print 2007 / 304 pp. (Hard Cover) Role of the Leader. APPENDIX A: Related Expertise Grid.
5.3 22.9 cm / ISBN-978-81-203-3311-6 / ` 450.00 APPENDIX B: A Leaders Guide. Notes. Index.
Latest Print 2008 / 240 pp. (Hard Cover)
15.3 22.9 cm / ISBN-978-81-203-3480-9 / ` 425.00
RABE
Innovation Killer, The: How What
VANGUNDY
We Know Limits What We Can
Getting to Innovation: How Asking the
Imagineand What Smart Companies
Right Questions Generates the Great
are Doing About It
CYNTHIA BARTON RABE.
Ideas Your Company Needs
ARTHUR B. VANGUNDY.
Innovation for the rest of us. Rabe outlines the path to
breakthrough innovation in simple, human terms. Getting to Innovation is an excellent, concise, and
BOB MARCHANT, President/CEO, Modo, Inc. jargon-free primer on the basics of establishing a long-
term innovation initiative in a firm. I would highly
For anyone interested in innovation, this book is recommend any manager responsible for launching such
essential reading because it addresses what others do an initiative buy this book now!
not, the natural tendency to kill new and different ideas, JEFFERY BAUMGARTNER, Managing Director, jpb.com
and provides guidance on what can be done about it.
PETER LAWRENCE, Chairman, With this step-by-step guide know how to generate
Corporate Design Foundation original and relevant ideas for your organization by asking
pertinent, meaningful questions about your organization,
In todays fiercely competitive business world innovation your customers, your brand markets, goals, competition,
is a vital force that drives the success of an organization. financials, products, and processes. The book is a detailed
But most often companies rely either on whom the map for unlocking the great ideas that can move an
author names Group Thinkers or on Expert Thinkers organization forward and uncover the roadblocks that are
not realizing that knowledge is good but to make getting in the way. Learn how to:
progress change, risk taking and occasionally revolution
are required. Processes are to be overhauled, assump- Use seven essential criteria for evaluating potential
tions challenged and taboos broken in order to give way innovation challenges
to innovation. Write positioning and rationale statements for each
challenge
This book shows exactly when innovation killing
starts happening in an organization and presents Link together multiple objectives in priority frameworks
the idea of using outsiders or people who are not part of Use the top 10 techniques for generating ideas
a particular group or constrained by its preconceptions Select the best ideas from the many that have been
to stimulate innovation. Through real-world examples, generated
the author reveals how to identify the right people to Design and facilitate productive brainstorming retreats,
work with and what characteristics these people will and more
possess.
Contents: Preface. Acknowledgements. Part I:
Find your way to innovation thence success. The Frame GameFraming Innovation Framing: An
Contents: Foreword by Dorothy A. Leonard. Overview. Question Banks: Understanding the Strategic
Acknowledgments. Introduction: A Crushing Force. Part I: Terrain. Challenge Banks: Generating Innovation
Whats Weighing us DownOur Own Worst Enemy: How Challenge Questions. How to Write and Evaluate
the Burdern of What We Know Limits What We Can Innovation Challenge Questions. Constructing Conceptual
Imagine. Groupthink: The Strongest Force on Earth: Why Maps for Innovation Challenges. How to Conduct
 BUSINESS & MANAGEMENT 147

Innovation Challenges. Part II: After the GameIdea Knowledge. IPRs in Cyber Space. IPRs in Pharma
Management and Creativity Software. A Crash Course in Protection Sector. Part III: Intellectual Property
Generating Creative Ideas: Individual Methods. A Crash Exploitation and Risk CoverageIPR in Fashion Industry.
Course in Generating Creative Ideas: Group Methods. Tips Intellectual Property Licencing. Intellectual Property
for Designing and Facilitating Brainstorming Retreats. Insurance. Securitisation of Intellectual Property.
Evaluating and Selecting Ideas. Implementing Ideas. Valuation of Intellectual Property. Annexures1: Patent
Bibliography. Index. Classification Schemes. 2: International Schedule of
Latest Print 2008 / 288 pp. (Hard Cover) Classes of Goods & Services for Trademarks. 3: Locarno
16.0 24.1 cm / ISBN-978-81-203-3578-3 / ` 450.00 Classification of Goods for Industrial Designs. 4:
Information Sources on Intellectual Property Rights.
Glossary. Company Index. Subject Index.
Intellectual Property Latest Print 2012 / 416 pp. / 16.0 24.1 cm
ISBN-978-81-203-4645-1 / ` 395.00 / (e-book also available)
SOPLE
Managing Intellectual Property: International Business
The Strategic Imperative, 3rd ed.
VINOD V. SOPLE, Director at the Dombivli Campus of ITM AJAMI, COOL, GODDARD & KHAMBATA
Business School.
The book presents a comprehensive treatment of
International Business: Theory and
Intellectual Property concepts and its applications in Practice, 2nd ed.
Indian industry. Now, in its Third Edition, it includes a RIAD A. AJAMI, University of North Carolina at
new chapter on Valuation of Intellectual Property and Greensboro.
numerous cases/caselets in most of the chapters. It
KAREL COOL, INSEAD, Fontainebleau, France.
provides a strategic framework for IP management,
leading to competitive advantage for a business G. JASON GODDARD, Wachovia Corporation.
enterprise. Besides explaining the conceptual framework DARA KHAMBATA, American University.
and practices of IP management, the book discusses IP as The updated edition of this widely-used textbook is
a strategic tool, its commercial exploitation and strategies
primarily intended for postgraduate students of
for risk management of IP. Web-based material
comprising chapter-wise PowerPoint Presentations (PPTs) management though it can be used as good reference by
and multiple choice questions is available at students of BBA courses. Its student-friendly format,
www.phindia.com/sople detailed coverage of classic and timely topics, and
extensive use of case studies make it widely adaptable
This book is primarily intended as a text for postgraduate for different level courses, as well as for educators who
students of management, students of engineering and prefer either a case study or lecture approach.
those who are pursuing certificate, postgraduate diploma
or degree courses in IPR. In addition, professionals and This book focuses on such topics as foreign exchange,
corporate decision-makers should find the text very international trade policy, and economic development
valuable. which introduces students to techniques for analyzing
national economies that are not covered in many
KEY FEATURES competing texts. Ethical and environmental issues are
Discusses IPs such as Patents, Copyrights, Trademarks, also covered in detail, and all case studies, tables and
Trade Secrets, Designs, Semiconductor Circuit Layouts figures have been thoroughly revised and updated.
and Geographical Indications, etc. Each chapter includes a short case study, while longer,
Treats IPRs and Cyber Space and Pharmaceutical sector more complex case studies conclude the text. Each
in separate chapters. chapter also features learning objectives, discussion
Classifies systems in practice for various IPs. questions, and references.
Provides IPRs legal provision in Indian context.
Contents: Preface. Part I: Scope of International Business
Includes a comprehensive glossary of important terms. and the Multinational CorporationAn Introduction to
Contents: Preface. Part I: Intellectual PropertyA International Business and Multinational Corporations.
Strategic ToolIntellectual Property System. IP Rights The Nature of International Business. Part II: Institutional
and Marketing Regulations. IP Management Framework. Framework and Economic TheoriesTheories of Trade
IP Audits. Part II: Intellectual Property (IP): Legal and Economic Development. International Monetary
ProtectionIntellectual Property Rights (IPRs). Patents. System and the Balance of Payments. Foreign Exchange
Trademarks. Copyrights. Trade Secrets. Industrial Designs. Markets. Supranational Organizations and International
Geographical Indications. Semiconductor Integrated Institutions. Part III: Environmental Constraints in
Circuit Layout Design. The Protection of Plant Varieties International BusinessAnalyzing National Economies.
and Farmers Rights. Biodiversity and Traditional International Law. Sociocultural Factors. Foreign
 148 PHI Learning CATALOGUE 2014

Investment: Researching Risk. Part IV: Functional Selection. Market Entry Strategies. Market Coverage
Operations in International BusinessInternational Strategies. International Product Decisions. International
Marketing. International Finance. International Pricing. International Distribution. International
Accounting. International Taxation. International Staffing Promotion. International Organisation and HRM. Some
and Labor Issues. Managing Operations and Technology. Social Issues in International Business. Trade Policy and
Part V: Social and Ethical Issues and the Future of Regulation in India. Export Promotion. Trade and BOP of
International BusinessEthical Concerns: Multinationals India. India in the Global Setting. Globalisation of Indian
and the Earths Environment. Future Issues in Business. Case Studies1. South East Asian Economic
International Business. Part VI: Case Studies1. The Crisis. 2. The Global Television Receiver Industry. 3. The
Global Tire Industry and Michelin in 2004. 2. The P&G-Godrej Alliance. 4. Different for Gamble. 5. Ban on
European Non-Life Insurance Industry and AXA in 2001. 3. Leather Goods from India. 6. Human Rights Protection.
The Battle of the Smart Cards in the Netherlands in 2002. 7. Whose Basmati Is It? 8. Globalisation of Pop Culture.
4. Bang & Olufsen and the Electronics Entertainment 9. Mahindra & Mahindra. 10. Casual Wear Inc. 11. Towel
Industry in 2003. 5. ABX. 6. Arcelor and the Global Steel Manufacturing Company (TMC). 12. Quality Furniture Ltd.
Industry. Glossary. Index. About the Authors. 13. Porcelain Producer Ltd. 14. Decorative Tiles Ltd.
Latest Print 2011 / 576 pp. / 17.8 23.5 cm 15. Tiles and Ceramics Ltd. (TCL). 16. Garment Export Ltd.
ISBN-978-81-203-3221-8 / ` 425.00 17. Indian Leather Goods Exports. Name Index. Company
Index. Subject Index.
Latest Print 2013 / 872 pp. / 17.8 23.5 cm
CHERUNILAM ISBN-978-81-203-4214-9 / ` 475.00 / (e-book also available)
International Business: Text and Cases,
5th ed.
FRANCIS CHERUNILAM, Professor, School of Management MISRA & YADAV
Studies, Cochin University of Science and Technology, International Business: Text and Cases
Cochin, Kerala.
SANJAY MISRA, Department of Business Administration,
This widely adopted text, now in its Fifth Edition, MJP Rohilkhand University, Bareilly (UP).
continues to provide in-depth coverage of the P.K. YADAV, Pro-Vice-Chancellor and Head, Department
multidimensional aspects of international business. In this of Business Administration, Faculty of Management, MJP
edition, much of the data and information is updated Rohilkhand University, Bareilly.
throughout the text.
Today, with the pervasive impact of globalization and
Professor Francis Cherunilam, with his expertise and vast liberalization sweeping across the globe, exerting its
experience in the field of international business, gives a influence on both the developed and the developing
masterly presentation of the subject in its many nations, business is no more confined to the national
splendoured forms. The text is enriched with references borders of a country. More and more companies are
to Indian situations and examples though not diverting spreading their business to markets abroad (for example,
from the international perspective. Many Case Studies Tata Consultancy Services and Infosys Technologies
given in the book further enhance the value of the text spreading their business to USA and elsewhere) or
which should be treasured by the students of acquiring new companies (for instance, Tata acquiring the
management and practising managers and all those who Corus and the Land Rover and Jaguar, or reversely,
have an abiding interest in international business. Vodafone acquiring Hutch). International business,
What is New to This Edition therefore, has become such an important area of study
for students of management and commerce.
Incorporates latest and uptodate information and data
on the areas covered. This comprehensive and easy-to-read text tries to lay
Quite a few tables have been replaced to give latest bare the ramifications and complexities of international
business. Divided into six sections, the book provides a
information.
harmonious blend of concepts and applications of
Contents: List of Boxes. List of Figures. List of Tables. international business. What distinguishes the text is the
Preface. Preface to the First Edition. Introduction to emphasis it lays on the Indian cases and the Indian
International Business. International Operations scenario through the provision of many cases and
Management. International Business Environment. illustrative examples.
International Trading Environment. GATT/WTO and
However, the book goes beyond the Indian context by
Global Liberalisation. International Monetary System and
giving international cases, thus imbuing the text with a
Foreign Exchange Market. International Banking and
global business flavour.
Eurocurrency Market. International Economic
Organisations. International Investment and Finance. Primarily intended as a text for undergraduate and
Multinational Corporations. International Goods, Services postgraduate students of Business Administration, MBA,
and Financial Flows and Balance of Payments. MIB and postgraduate students of Commerce, the book
Globalisation. International Business Intelligence. Market would be of great value also to practising managers.
 BUSINESS & MANAGEMENT 149

KEY FEATURES academic faculty at IIM Indore, he was one of the best
The case studies discussed include the cases such as and most liked. It was an honour and privilege to study
Tata Motors, Hindustan Unilever, Ranbaxy, McDonald, under the guidance of such a guru.
Nokia, Microsoft and Walt Disney. DR. PRANAV MOHAN (IFC, World Bank)
The opening case in each chapter introduces the
students to a real-life example, followed by the text I would like to take this opportunity to thank Dr. Justin
which provides the theoretical knowledge on the Paul for writing the book on International Business, Sixth
subject. The concluding case study correlates the Edition, PHI Learning. I LOVE THIS BOOK. It is different
theoretical knowledge with the real-life situation. from all other books I have ever read. The book gives all
Review questions are cited after every case study to the relevant details of the effects of the policies and
check students comprehension of the subject. current changes in the international business
environment.
Contents: Preface. Acknowledgements. Part 1:
IntroductionInternational Business: An Overview. DR. DIVYA NEGI GHAI, Graphic Era University, Dehradun
Part 2: International Business EnvironmentInternational It was a pleasure and unique experience to be taught by
Cultural Environment. International Political Environment. Professor Justin Paul at the University of Washington. I
International Economic Environment. Part 3: Trade Part especially valued his international experience and insight,
and InvestmentInternational Trade Theory. The Political candor and professional depth. I also had the chance to
Economy of International Trade. Regional Economic interact with Professor Paul on a personal level and was
Integration. Foreign Direct Investment. Part 4: Monetary particularly struck by his integrity and genuine interest.
SystemForeign Exchange Market. International AVISHAI BARAL, USA, Financial Analyst, Amazon.com
Monetary System. Part 5: Strategy and StructureThe
Strategy of International Business. The Organization It is with immense pleasure that I am writing to endorse
Strategy of International Business. Part 6: Business for Dr. Justin Pauls work. I have read his books and have
OperationsInternational Production. International also referred them several times. His books have
Marketing. International Human Resource Management. emerged as the best selling title in Asia, particularly in
International Financial Management. Index. South Asia. It is one of the best text available on the
subject. The book covers all the aspects of International
Latest Print 2012 / 304 pages / 17.8 23.5 cm
Marketing with a focus on IB environment, strategy and
ISBN-978-81-203-3652-0 / ` 275.00 / (e-book also available)
EXIM procedures.
PAUL DR. MAHUA DUTTA, Professor, Fortune Institute of
International Business, New Delhi
International Business, 6th ed. Contents: Preface. Acknowledgements. Part I: Emerging
JUSTIN PAUL, Professor at the University of Washington Scenario: Foreign Trade and InvestmentEconomic and
and University of Puerto Rico, USA. Political EnvironmentGlobalization. WTO: Important
This well accepted book, now in its Sixth Edition, Provisions and Agreements. International Trade and
designed to use as a main text for courses such as WTO. Trade Liberalization and Imports: Industry-wise
International Business Strategies, Global Business Analysis. WTO, Intellectual Property Rights, and Industrial
Environment and International Business. The book is now Sector. TRIPS Agreements and Pharmaceutical Industry.
comprehensive enough to cover the syllabus of all WTO, GATS and Telecom Sector. Part II: Legal and
universities worldwide. It gives uptodate data and Cultural EnvironmentLegal Environment and Dispute
information on International Business. It also comprises a Settlement Mechanism. Cultural Differences and Cross-
set of EXIM documents, Objective Type Questions and Cultural Factors. Part III: International Trade: Theory and
three Model Test Papers. PolicyInternational Trade Theories. Indias Trade Policy.
Regional Trade Blocks. Part IV: International Business
NEW TO THIS EDITION Environment, Global Market and Country Analysis
Iveys Best Selling Case, Louis Vuitton in Japan [ECCH Foreign Direct Investment (FDI). Country Evaluation and
Award Winning Case] Selection. International Business Environment: Country
Classic caseGenting Malaysia: From East to the Analysis. Part V: International FinanceGlobal Monetary
West System. Foreign Exchange Market. Exchange Rates, Risk
Video Exercise matching with the chapter content from Management and FEMA. Euro vs. US Dollar. Currency
authors fan pagefacebook.com/drjustinpaul Crisis and Lessons. Part VI: Strategy of International
Update data and more examples. BusinessGlobal Strategic Management and
Multinational Enterprises. Global Market Entry Strategies.
The text is highly useful for the students of Management, Globe-HEX Model. International Marketing: Concepts,
Commerce and Economics. It is also of great benefit to Practice and Strategies. International Human Resource
practising managers in the field of International Business Management and Strategies. Part VII: Export-Import
and to export-import professionals. ManagementExport-Import Procedures. Special
Dr. Justin Paul is an outstanding author, an excellent Economic Zones. Part VIII: Structure of International
teacher and mentor. Amongst the entire excellent BusinessInstitutional Framework for Export Promotion.
 150 PHI Learning CATALOGUE 2014

Management Practices and Strategies for Japanese MNCs. Global Business. Assessing Cultural Differences.
Imports from China. Global Sunrise Industry: Organizing for Global Business. Developing Global
Biotechnology. SWOT Analysis of Electronics and Textile Business Strategies. Building Global Strategic Alliances.
Industries. Part IX: Case Studies1. Pfizer Inc.: Global Strategies for International Negotiation. Part III:
Success Strategies. 2. Ford Motor Company: Business MANAGING GLOBAL OPERATIONSStaffing Global
Strategies. 3. Adani Group: Global Sense of Enterprise. 4. Operations. Managing a Competitive Global Workforce.
Benetton is Everywhere. AppendicesA: 20 Steps for Managing Total Quality and Employee Involvement.
Successful Exporting. B: Websites to Get Information on Managing Multicultural Teams. Appendix: Managing in
International Business. C: Section A: Uniform Customs the Global Economy: A Field Project. Name and Company
and Practice for Documentary Credits (UCPDC). Section B: Index. Subject Index. About the Authors.
Uniform Rules for Collection (URC). D: Bill of Lading. E: Latest Print 2009 / 400 pp. / 17.8 23.5 cm
Invoice. F: Bill of Exchange. G: Airway Bill. H: Proforma ISBN-978-81-203-2947-8 / ` 375.00
Invoice. I: Packing List. J: LC Advising Letter. K: Letter of
Credit. L: Application for Remittance. M: Port Trust Copy
of Shipping Bill/Dock Challan/Export Application for SUNDARAM & BLACK
Export of Duplicate Bill. N: Port Trust Copy of Shipping
Bill for Export of Goods under Claim for Duty Drawback. International Business Environment, The:
Question Bank. Model Test Papers. Index.
Text and Cases
Latest Print 2013 / 800 pp. / 17.8 23.5 cm
ISBN-978-81-203-4863-9 / ` 525.00 ANANT K. SUNDARAM, University of Michigan/Dartmouth
College.
J. STEWART BLACK, American Graduate School of
STEERS & NARDON International Management.
Managing in the Global Economy The aim of this well-written text is to give students the
RICHARD M. STEERS is a Professor of Management at the tools to analyse systematically the different facets of
Lundquist College of Business, University of Oregon. international business environment and how they affect
the internal organisation. The text focusses on five
LUCIARA NARDON is a Visiting Assistant Professor of
aspects of the cross border environmentexchange rates
Management at the Lundquist College of Business,
and international capital markets, trading patterns and
University of Oregon.
regimes, regulatory content, and political context.
This book examines the challenges and prospects facing Theories, models and insights have been integrated from
contemporary managers in the new global economy. It is a variety of disciplines and functional areas, while
a comprehensive text for international management emphasising managerial relevance and providing a
courses, with a particular emphasis on developing global general management focus on issues confronting the
managers who are skilled in economics, strategy and multinational enterprises.
general management. It helps readers develop a deep
The book provides business students with a deeper
understanding of the role of cultural differences in
understanding of:
managerial effectiveness.
The forces of globalisation that underlie these effects.
The book integrates current conceptual materials on
global management with in-depth country analysis and The economic structure and political stability of
real world business examples. This goes well with the aim countries and linkages between them.
of the book in exploring the interrelated topics in ways Political and legal systems of different countries,
that readers can easily understand and use in their future processes and risks.
careers. Their conflicts resulting from free trade and
The text is divided into three parts: the emerging global protectionism.
economy; culture, organization and strategy; and Their competitive vulnerabilities and opportunities
managing global operations. The topics discussed include arising from the impact of exchange rates,
organizing for international business, global business international markets, and many more.
strategy, building strategic alliances, international Contents: Preface. Introduction. Forces of Globalization.
negotiations, global staffing, managing a competitive Foreign Exchange: The Basics. Foreign Exchange:
workforce, TQM, and managing multicultural teams. Transaction Exposure. Exchange Rates: Economic
Contents: Preface. Part I: THE EMERGING GLOBAL Exposure. Theories of International Trade. The Trading
ECONOMYManaging in the Global Economy: Environment of International Business: Laws and
An Introduction. Challenges and Prospects of Institutions. The Regulatory Environment of International
Globalization. Economic Foundations of Global Business. Business. The Ethical and Social Responsibility
National Trade Policy and Competitive Advantage. Legal Environment of International Business. Country Risk
and Political Foundations of Global Business. Economic Analysis. Political Risk Analysis. The Analysis of MNEs by
Integration and Regional Trading Blocs. Part II: CULTURE, Countries. The Cultural Environment of International
ORGANIZATION, AND STRATEGYCultural Foundations of Business. Competitive Strategy and the International
 BUSINESS & MANAGEMENT 151

Business Environment. Designing Organizations for The text is a happy fusion of theory and practice.
International Environments. Index. Deals with cross-cultural issues in the use of modern
Latest Print 2012 / 368 pp. / 21.6 27.8 cm techniques such as BPR, TQM, Lean and Six-Sigma,
ISBN-978-81-203-1141-1 / ` 375.00 Toyota Production Systems (TPS), and Quick Response
Manufacturing.
International Human This text, which is suffused with examples and case
studies to illustrate the theories discussed, is intended as
Resource Management a text for students of management. It would be equally
useful as valuable reading for practising managers,
especially for those managing cross-cultural teams.
BHATTACHARYYA
Contents: Preface. Introduction to Culture. Introduction
Cross-cultural Management: to Organizational Systems, Structure and Design.
Text and Cases Organizational Culture and Organizational Change.
Diversity and Organizational Culture. Cross-Cultural
DIPAK KUMAR BHATTACHARYYA, has been Dean, Indian Management. Globalization and Culture. Technology and
Institute of Social Welfare and Business Management Culture in Organizations. Cross-Cultural Communication
(IISWBM), Kolkata; Institute of Engineering and and Negotiation. Cultural Issues in Mergers and
Management, Kolkata; Director, Centre for Management Acquisitions. Cross-Cultural Issues in BPR, TQM, Lean and
Education, All India Management Association, New Delhi. Six-Sigma. International Human Resource Management
He has also been a Visiting Professor of XLRI, and Cross-Cultural Issues. Cross-Cultural Decision-Making.
Jamshedpur. He is currently Director, Camellia B-School, Managing Cross-Cultural Teams. Research Methods in
Kolkata and Shantiniketan, and Visiting Professor, IIFT, Cross-Cultural Management. Index.
Kolkata. Latest Print 2010 / 368 pp. / 17.8 23.5 cm
With the increased pace in globalization and inter- ISBN-978-81-203-4009-1 / ` 325.00 / (e-book also available)
nationalization of business, cross-cultural management
has assumed enormous significance. And, as multinational
corporations (MNCs) and Transnational Corporations
HARVEY & ALLARD
(TNCs) spread their wings across nations with numerous Understanding and Managing Diversity:
employees of different nationalities, with their different
cultures, different mores and different behaviours,
Readings, Cases, and Exercises, 4th ed.
organizations have to reconcile these differences and CAROL P. HARVEY, Assumption College.
have to forge a unified organizational culture to achieve M. JUNE ALLARD, Worcester State College.
their mission, vision and objectives. This book eminently For reasons varying from immigration patterns to
suits as a text to address these goals. changing demographics to increasing global business,
Divided into 14 chapters, this comprehensive and well- coupled with the impact of technological innovations, the
organized text discusses in detail the many cultural issues composition of todays workforce is more diverse. This
facing organizations. Professor Bhattacharyya, with his book aims to provide interesting, accurate and timely
expertise and wealth of experience, provides a masterly readings, cases and exercises to help clarify the
analysis of the subject, harmoniously blending the theory complexity of managing and working in a changing and
and practice of cross-cultural management, making it a increasingly diverse workplace.
unified whole. Not only does the text give a thorough FEATURES
understanding of culture, showing that it is an amalgam
of shared values and behaviours of groups as well as a Readings, cases, and exercises organized in terms of
phenomenon applicable to individuals, it also delineates three perspectives: individual, social group identity,
the many facets of corporate culture. and organizational diversity.
Classic diversity contributions by well-known authors
The text discusses the entire gamut of organizational such as Peggy McIntosh, Deborah Tannen, Milton
culture, cultural differences, diversity management, cross- Bennett, David Thomas, and Robin Ely.
cultural management, globalization, impact of culture on
globalization, and the impact of technology and culture Coverage of multiple aspects of diversity beyond
race, gender, and ethnicity, such as communication,
on organization. In addition, it focuses on cross-cultural
communication, cultural issues in mergers and acqui- generational diversity, physical challenge and accom-
modation, and social class.
sitions, resource management, cross-cultural decision
making, and ways and means of managing cross-cultural New pedagogical features such as assessment
teams. assignments, writing assignments and six new cases.
New topic such as immigration, utilization of human
KEY FEATURES capital, flexible work arrangements, weight and
Every chapter opens and ends with a Case Study as is appearance, family and work life issues, supplier
the international practice. diversity and intercultural negotiation.
 152 PHI Learning CATALOGUE 2014

Contents: Preface. About the Authors. Introduction. RAMAKRISHNAN

Section I: A Framework for Understanding Individual
Perspectives of DiversityIntroduction to Section I. Managerial Leadership in Multicultural
Diversity. Redefining Diversity. I am Increasing Organisations
Multicultural Understanding: Uncovering Stereotypes.
Body Ritual Among the Nacirema. Exploring Diversity in KUNNETH RAMAKRISHNAN, Director, Centre for
Development and Empowerment, Bangalore.
Your Organization. The Emotional Connection of
Distinguishing Differences and Conflict. White Privilege The management and managerial leadership theories of
and Male Privilege: A Personal Account of Coming to See eminent management thinkers, taught in the business
Correspondences Through Work in Womens Studies. schools, are thought-provoking, though relevant only to
Section II: A Framework for Understanding Social Identity the era and the environment of their research and
Perspectives on DiversityIntroduction to Section II. Are development. The effectiveness of these theories needs a
African Americans Still Experiencing Racism? Inventing relook on their universal application in the globalised
Hispanics: A Diverse Minority Resists Being Labeled. To Be environment of the current era. This book is a sincere
Asian in America. A World View of Cultural Diversity. effort to bring along all the managerial leadership con-
Cultural Transmission Today: Sowell Revisited. cepts, and discuss them vis--vis current organisational
Negotiating: The Top Ten Ways That Culture Can Effect set-up.
Your Negotiation. NegotiationsBWA Discovers The book is divided into nine chapters, and begins by
the Indonesian Way. Interpreting Intercultural discussing the topics like International Dependency and
Communication at a Business Meeting. How Canada Global Integration consisting of world institutions,
Promotes Workplace Diversity. Women in the Workforce: regional groupingsUnions, Associations, Agreements,
How Far Have They Come? Women in Leadership and their objectives. The chapters further conceptualise
Positions. The Power of Talk: Who Gets Heard and Why. and recommend significant aspects of institutionalised
Is This Sexual Harassment. The Negative Consequences of positive managerial leadership in organisations.
Male Privilege. Does Social Class Make a Difference?
Social Class Diversity. Generational Diversity Scenarios in The book further dwells on the important milestones to
the For-Profit and Nonprofit Sectors. Organizational attain managerial leadership like influence of culture on
Innovations for Older Workers. Religion, Culture, and employee behaviour, positive organisational culture,
Management in the New Millennium. Religion and Work. profile of positive managerial leadership, their changing
Musical Chairs. The Employee Who Couldnt Progress motivational roles, organisational assimilations of
and Backlash: Making Sense of Lesbian, Gay, Bisexual, multicultural employees, new approach to employee
and Transgender Issues in the Workplace. The Cracker welfare, therapy for quality of life of employees, and
Barrel Restaurants. Appearance and Weight Inclusion some suggestions to evolve a future-ready achievable
Issues in the Workplace. Choosing the Board. Media dream organisation.
Messages. Being an Only: A Field Assignment. Diversity This book is intended for the postgraduate students of
Challenges in Tomorrows Organizations: The Symposium. management and also for the practising managers.
Decisions. Section III: A Framework for Understanding
Organizational Diversity and InclusionIntroduction to KEY FEATURES
Section III. The Inclusion Breakthrough: Unleashing the Discusses the upcoming concepts like Environmental
Real Power of Diversity. Responses to the Changing Work Energy Effects (3Es) and its variations; Positive
Force: Human Capital and Strategic Issues. The Ethics of Environmental Energy Effects and Negative Environ-
Workplace Diversity. Ethics and Diversity: Applications in mental Energy Effects (P3Es and N3Es) and their
the Workplace. The Pitney Bowes Case: A Legacy of effects on organisational culture.
Diversity Management. What Happened at Coca-Cola? Explains Therapy for Quality of Life (TQL) a well-
The U.S. Air Force Academy: Organizational Culture and researched concept for enhancing the concern for
Diversity Issues. Fairfax Metropolitan Hospital: The employees and their families.
Candidate. Evaluating Diversity and Inclusion in the Real
Dwells on Managing by Influence a wholesome
World: Conducting a Diversity Audit. Section IV:
method of motivating and leading employees for raisin
Resources for Teaching and Learning about Diversity
their performance standard and contribution to their
Pre-Course Diversity Assessment. Pre Course-Checking
organisation.
Perceptions. Seeing and Valuing Diversity Issues Through
Film. Post-Course Diversity Assessment. Post Course- Every chapter is incorporated with Real-life cases to
Checking Perceptions. Contributors. Index. provide an analytical insight to the concepts.
Latest Print 2010 / 384 pp. / 17.8 23.5 cm Contents: Foreword. Preface. Acknowledgements.
ISBN-978-81-203-4001-5 / ` 375.00 International Dependency and Global Integration. Cultural
Influence of Employee Behaviour. Building Organisational
CultureMeaning, Need and Methods. Paradigm Shift in
Managerial Leadership. Motivational Role of Managerial
Leadership. Assimilation and Development of
Multicultural Work Force. Beyond Salary and Perks.
Therapy for Quality of Life (TQL) of Employees Process
 BUSINESS & MANAGEMENT 153

and Procedure. Future Ready Organisations. Reference. just that. It is difficult to imagine a more practical text,
Index. yet Managing a Global Workforce is very accessible and
Latest Print 2013 / 216 pp. / 17.8 23.5 cm (Hard Cover) based on solid, up-to-date scientific evidence.
ISBN-978-81-203-4722-9 / ` 450.00 / (e-book also available) Jan Selmer, Aarhus School of Business,
Aarhus University
VANCE & PAIK This textbook recognizes the entire global workforce that
international firms and leaders manage in todays
Managing a Global Workforce: increasingly complex and volatile world. It provides an in-
Challenges and Opportunities in depth understanding of the ways these firms can
successfully integrate and draw on the talent available
International Human Resource across the globe, and is an extremely valuable
Management, 2nd ed. contribution to students and practitioners of global
management.
CHARLES M. VANCE & YONGSUN PAIK, both of Loyola
Marymount University, Los Angeles. Sully Taylor, Director of International Programs,
School of Business Administration,
This new edition of Managing a Global Workforce Portland State University
provides balanced and contemporary coverage of human
resource management in the international marketplace. Contents: Preface. Introduction and Overview. Cultural
Directed at future general managers and international Foundations of International Human Resource
executives rather than HR specialists, it is designed to Management. Changes and Challenges in the Global
help students as well as professionals recognize the Labor Market. The Key Role of International HRM in
critical human resource issues underlying the cultural and Successful MNC Strategy. Global Human Resource
economic challenges they face. Planning. Global Staffing. Global Workforce Training and
Development. Managing International Assignments.
The books approach is global in nature, and does not Global Workforce Performance Management.
focus solely on the experience of expatriates. The book Compensation for a Global Workforce. Global Employee
recognizes contemporary trends in the global business Relations. Name Index. Subject Index.
arena, including the growing use of contingent workers,
strategic alliances, and offshore outsourcing arrange- Latest Print 2013 / 432 pp. / 17.8 23.5 cm
ments, and the need to have an active influence on ISBN-978-81-203-4794-6 / ` 450.00
(if not managing directly) the workforce in these new
organizational relationships. Leadership
The book serves as a text for courses in international
human resource management and is also a useful refe- BOLT
rence for managers and human resource practitioners. Whole Manager, The: Achieving Success
Key changes in the second edition include Without Selling Your Soul
new insights and findings from current scholarly PETER BOLT, founder of Bolt Consultancy is a
research publications; management consultant, mentor, business strategist.
new end-of-chapter short cases that stimulate class
discussions pertinent to chapter topics; Be a successful manager without selling your soul
new topics, ideas, and illustrations featuring current This is what this book tells one how to achieve, through
issues and challenges, such as the global economic its thought provoking content. The author gives practical
crisis; advice on how to prioritize, focus on key tasks, and make
updated Internet resource references for each best use of ones time, manage upwards, downwards and
chapter providing enriching, current student learning sideways simultaneously in the organization, delegate
applications. effectively, and lead by example. In addition it shows
The complexity of international human resource manage- how to manage the balance between work, family and
ment is daunting. Challenges inherent in managing personal needs.
a global workforce undermine effective strategy A book that will make every manager stop and think
implementation for far too many MNCs. Vance and Paik again about how they approach their jobs when faced
provide tools, frameworks and perspectives to guide and with increased pressures, greater responsibility and
demystify the analysis, understanding, and practice of reduced job security.
international human resource management. This Contents: Acknowledgements. Preface. Managing
textbook is destined to become a classic. Yourself. Managing Your Time. Getting Things Done.
Mary B. Teagarden, Editor, Thunderbird International Managing Your Team. The Art of Delegation. Manag-ing
Business Review, Thunderbird School of Global Upwards. Managing with Integrity. Leadership. Managing
Management Your Career. Managing the Balance. Index.
The business world is big and complicated and students Latest Print 2007 / 156 pp. / 13.9 21.6 cm
want more realism learning about it. This book delivers ISBN-978-81-203-2931-7 / ` 125.00
 154 PHI Learning CATALOGUE 2014

CHARNEY Partnerships. Partnerships: Going International.

Partnerships: Managing the Process. Reengineering and
Leaders Tool Kit, The: Hundreds of Downsizing. Stakeholders. Strategic Planning. Strategic
Tips and Techniques for Developing the Planning: SWOT Analysis. Sustainability. Sustainability:
Evaluating Your Organization. Unions. Visioning.
Skills You Need Part 4: Leading Your PeopleAbusive Behavior. Coaching.
CY CHARNEY is president of Charney and Associates, Inc. Compensation and Benefits. Inspiring Others. Knowledge
The Leaders Tool Kit by Cy Charney provides guidance Management: Managing Intellectual Capital. Leadership
on just about everything a leader needs to know. Read, Development: Creating New Leaders. Leadership
learn, and enjoy! Development: Developing Learning Plans. Leadership
Development: Training. Mentoring. Motivating Others.
KEN BLANCHARD, coauthor, Rewards and Recognition. Retaining High Performers.
The One Minute Manager and The Secret: What Great Part 5: Performance LeadershipAccountability and
Leaders KnowAnd Do Responsibility: Getting the Monkey off Your Back.
Accountability: Measuring Outcomes. Creativity,
The Leaders Tool Kit offers lots of valuable tips that give Innovation, and Continuous Improvement. High-
you ideas well worth pursuing. Performance Leadership. High-Performance Organi-
ICHAK ADIZES, Ph.D., zations. Layoffs. Learning Organizations. Measurement:
Founder and Director, The Adizes Institute The Balanced Scorecard. Index.
Master critical leadership skills with The Leaders Tool Kit. Latest Print 2008 / 256 pp. / 15.3 22.9 cm
This unique book gives you handy checklists and practical ISBN-978-81-203-3440-3 / ` 250.00
advice on topics such as:
Strategic Leadership (including alliances, change, CLARKE-EPSTEIN
influencing the future, governance, and sustainability)
Leading Your People (including coaching, training,
78 Important Questions Every Leader
mentoring, and retention) Should Ask and Answer
Performance Leadership (including accountability, CHRIS CLARKE-EPSTEIN is a consultant, seminar leader
innovation, and measurement) and a noted public speaker. She is past President of
Life and Career Management (including career National Speakers Association, USA.
development, learning, and values)
Leadership Fundamentals (including authenticity, Effective leaders know that asking the right questions is
decision making, ethics, and problem solving) far more important than pretending to have all the
answers. This book is an excellent guide to helping good
Comprehensive but compact, The Leaders Tool Kit is leaders become better askers.
essential reading for veteran and new leaders alike. Read
cover-to-cover or use as a quick reference, choose Michael LeBoeuf, Ph.D., author of Working Smart,
yourself the way you like. How to Win Customers and Keep Them for
Life and The Millionaire in You
Contents: Preface. Acknowledgments. Part 1: Leadership
FundamentalsAdversity: Coping with Tough Times. Eugene Ionesco, a Romanian playwright has aptly said It
Authenticity. Change. Collaboration and Teamwork. is not the answer that enlightens, but the question. Little
Communicating for Clarity and Commitment. did he know that the same questions that he is talking
Communicating One-on-One. Communicating with about will play an important part in the success of a
Groups. Decision Making. Democratizing the Workplace. business leader. For asking and answering the right
Ethics. Meetings. Mistakes: Turning Adversity into questions bridges the communication gap between the
Opportunity. Mistakes: When Others Fail. Planning. employees and the leaders, lets them understand each
Problem Solving. Professionalism. Teamwork. Technology. other better, creates trust between each other more
Ten Traits of Great Leaders. Part 2: Life and Career deeply to work more efficiently thereby leading them
ManagementBalancing Your Life. Career Development. toward common goals.
Learning and Self-Development. Learning: Strategies This interesting book provides the executives and
for Senior Executives. Life: Living Each Moment to the managers specific questions to ask of employees,
Fullest. Replacing Yourself. Setbacks: Overcoming customers and others. It also reveals how to encourage
Adversity in Your Career. Values: A Personal Approach. questions from those groups, and how to answer them
Part 3: Strategic LeadershipAlliances. Benchmarking. clearly and honestly. In a nutshell, this book makes the
Change: Influencing the Future. Communicating with the readers learn how to Question their way to successful
Board and Other Executives. Consultants: Getting Your leadership.
Moneys Worth. Consultants: Maximizing Value for Your
Organization. Governance: More Than Staying Out of Jail. Contents: Preface. How to Use This Book. A Warning.
Governance: Structuring the Board of Directors. Acknowledgments. Introduction: Answers, You Want
Government: Managing Relationships. Integration: Answers. The Power and Problem of Why? Questions
Creating a United Organization. International Operations. Leaders Need to Ask Themselves. Questions Leaders Need
 BUSINESS & MANAGEMENT 155

to Ask Customers. Questions Leaders Need to Ask quality/protocol, the author provides a succinct
Employees About The Business. Deeper Questions explanation and a list of practical suggestions for
Leaders Need to Ask Employees. Questions to Ask In improving as well as applying this leadership quality.
Special Situations. Questions Leaders Need to Answer. Issues covered include:
Answers for Special Situations. Delivering Tough Answers.
Conclusion: Some Final Questions. Appendix: Good Professional image and reputation
Questions from Other Leaders. Suggested Reading List. Ethical decisions
Index. Interpersonal relationships
Written and verbal communication
Latest Print 2007 / 232 pp. (Hard Cover) Physician relationships
15.3 22.9 cm / ISBN-978-81-203-3307-9 / ` 275.00 Cultural and gender diversity
Contents: Acknowledgments. Foreword. Preface.
CRITTENDON Perception Versus Reality. Professional Image.
New Managers Starter Kit, The: Professional Reputation. Ethical Decisions. Interpersonal
Relationships. The Work Force. Executive Team Members.
Essential Tools for Doing the Job Right Governing Board. Human Resources. Written and Verbal
ROBERT CRITTENDON, Director Communications for Communication. Physician Relationships. Recruitment and
Beckman Instruments, a Fortune 500 Company. Selection. The New Position. The Office. Cultural and
Gender Diversity. Epilogue. Appendix A: The Human
Bob Crittendon offers both a clear-sighted analysis Resources Ethics Questionnaire. About the Author.
and practical guidance for anyone in a position of
responsibility, authority, and accountability. This Latest Print 2007 / 200 pp. / 13.9 21.6 cm
straightforward book speaks to people at every stage of ISBN-978-81-203-3138-9 / ` 150.00
their careers and shows us that managing oneself is the
very first step in managing others. DYE
RICK KEAN, Executive Director,
Business Marketing Association
Winning the Talent War: Ensuring
This book provides practical and upbeat advice to
Effective Leadership in Healthcare
the new inexperienced managers. It illustrates everything CARSON F. DYE.
they need to master the key areas of people manage- The key to develop great organizations is to secure
ment and also to improve their own performance. extraordinary leadership. Although not as visible as the
The book contains rules and tools in each chapter nursing shortage, the shortage of healthcare leadership
and takes the readers through the fundamentals of talent is equally important. The decisions which leaders
management, how to successfully manager yourself, your make can have a wide and lasting impact on an
staff, your boss and your reputation. organization.
A good read for every manager who is just starting out This book presents strategies for identifying, recruit-ing,
because of its utility value and lessons learned from real- and retaining superior healthcare executives. Author and
life experiences. professional speaker Carson Dye, explains why the
aggressive development of leaders is the job of every
Contents: Introduction. Managing Yourself. Managing senior executive and provides guidelines for finding and
Goals and Objectives. Managing Your Time. Managing empowering these leaders.
Your Boss. Managing Your Staff: Hiring and Training.
Managing Your Staff: Leading, Motivating, Evaluating, Topics covered include:
and Rewarding. Managing Meetings. Managing Your Creating a compelling place for leaders to work
Reputation. Managing Change, Challenges, Conflicts, and Determining search and hiring strategies
Crises. Index. Locating executive candidates
Latest Print 2008 / 192 pp. / 15.3 22.9 cm Improving the interview process
ISBN-978-81-203-3479-3 / ` 150.00
Using psychological assessment tools
Making the hiring decision
Orienting new leaders into the organization
DYE Identifying and developing leadership skills
Executive Excellence: Protocols for End-of-chapter summaries can be used to evaluate your
Healthcare Leaders, 2nd ed. current practices and develop action plans for new
approaches.
CARSON F. DYE.
Carson Dye has written a comprehensive, readable book
This updated edition of Protocols for Healthcare Leaders that outlines all the aspects of selecting and developing
focuses on the effect the personal conduct has on leadership talent.
leadership. The text defines leadership, describes its
importance in healthcare today, and addresses the TERENCE F. MOORE, President MidMichigan Health
essential qualities/protocols of leadership. For each Contents: Foreword. Preface. Acknowledgments. Intro-
 156 PHI Learning CATALOGUE 2014

duction. The Leadership Challenge: Creating a Compelling Reward and Punishment Behaviors. Charismatic
Place for Leaders to Work. Selecting Leadership Talent Leadership Behavior. Part III: Emerging Leadership
The Preparation Stage. Sourcing to Find Superior Talent. BehaviorsBoundary Spanning and Team Leadership.
Interviewing and Evaluation. Making the Hiring Decision. Building Social Exchanges and Fairness. Followership.
Maximizing Leadership TalentLearning the Ropes. Part IV: Current Leadership Issues and Integration
Leadership Development. Search MethodologiesSearch Leadership Ethics and Diversity. Leadership Development
Committees. Executive Search Firms. Assessments and and Organizational Change. Integration and Conclusions.
Assessment Psychologists. Epilogue: Critical Lessons in Index.
Talent Management. Index. About the Author. Latest Print 2007 / 432 pp. / 17.8 23.5 cm
Latest Print 2007 / 240 pp. / 13.9 21.6 cm ISBN-978-81-203-3362-8 / ` 325.00
ISBN-978-81-203-3136-5 / ` 195.00
McKEE & McKEE
HOWELL & COSTLEY Star: Leadership Behaviours for
Understanding Behaviors for Effective Stellar SME Growth
Leadership, 2nd ed. WILL McKEE & JOHN McKEE.
JON P. HOWELL, New Mexico State University, College of It offers help to executives in small and medium-sized
Business Administration and Economics. enterprises to understand the STAR leadership behaviours
DAN L. COSTLEY, Formerly with New Mexico State that distinguish STAR leaders from average performers.
University, College of Business Administration and The book presents a simple, real-life-based model that
Economics. clearly articulates leadershipin terms of vision, team-
In the milieu of the mass of leadership theories and building, selling, managing and innovationaround the
too many research presentations on organizational goal of stellar growth. The book describes best-practice
behavior, here is a book that is practical and facilitates approaches using real-life examples i.e. common sense
understanding. The text emphasizes that leaders observations of what works in real-life as opposed to
effectiveness is determined by what they do. Leaders academic rigour and demonstrates how one can measure
demonstrate their competence by setting worthwhile and ones own competence across a range of 120 critical
challenging goals with followers, by showing confidence behaviours.
in followers and supporting their efforts to perform well Contents: Authors. Acknowledgements. Introduction.
and to improve themselves, by giving recognition to SME Leadership. SME Life-cycles. The STAR Leadership
followers when they do a job well, and by behaving in a Model. The Visionary Leader. The Team-builder Leader.
fair and ethical manner. When leaders successfully carry The Seller Leader. The Manager Leader. The Innovator
out these behaviors and produce favorable results for Leader. The Wild-Card Leader. Evaluation. Index.
their groups and organizations, we view these leaders as
effective. Latest Print 2009 / 244 pp. / 15.3 22.9 cm
ISBN-978-81-203-3738-1 / ` 325.00
NEW TO THIS EDITION
Chapters on leadership ethics and diversity and
leadership development and organizational change RAMAKRISHNAN
Updated coverage of current leadership issues, leaders Managerial Leadership in Multicultural
influence tactics, the normative decision making model
of participative leadership, transformational leadership
Organisations
and the full range model, leadership in different types KUNNETH RAMAKRISHNAN, Director, Centre for
of teams, negotiation, organizational justice/fairness, Development and Empowerment, Bangalore.
and cross-cultural leadership The management and managerial leadership theories of
New examples of practicing leaders eminent management thinkers, taught in the business
More cases and examples from non-business schools, are thought-provoking, though relevant only to
organizations the era and the environment of their research and
development. The effectiveness of these theories needs a
New cases that are longer and more detailed relook on their universal application in the globalised
New self-assessments that focus on feedback and environment of the current era. This book is a sincere
development of aspiring leaders effort to bring along all the managerial leadership
New end-of-chapter discussion questions concepts, and discuss them vis--vis current organi-
Contents: Preface. Part I: Basic Leadership Concepts and sational set-up.
IssuesLeadership and Its Importance. Leadership The book is divided into nine chapters, and begins by
Behaviors and Processes. Contingency Models of discussing the topics like International Dependency and
Leadership. Part II: Core Leadership Behaviors Global Integration consisting of world institutions,
Supportive Leadership Behavior. Directive Leadership regional groupingsUnions, Associations, Agreements,
Behavior. Participative Leadership Behavior. Leader and their objectives. The chapters further conceptualise
 BUSINESS & MANAGEMENT 157

and recommend significant aspects of institutionalised Improve communication and problem-solving skills
positive managerial leadership in organisations. Lead and motivate others through coaching, counsel-
The book further dwells on the important milestones to ing, mentoring, and delegating
attain managerial leadership like influence of culture on Apply emotional intelligence to enhance relationships
employee behaviour, positive organisational culture, and careers
profile of positive managerial leadership, their changing Productively resolve conflicts through ethical decision-
motiva-tional roles, organisational assimilations of making and negotiation
multicultural employees, new approach to employee Enhance interpersonal influence through politicking,
welfare, therapy for quality of life of employees, and persuasion, and valuing diversity
some suggestions to evolve a future-ready achievable New to the Fifth Edition:
dream organisation.
Two new chapters: Chapter 4: Applying Emotional
This book is intended for the postgraduate students of Intelligence, and Chapter 7: Communicating Across
management and also for the practising managers. Cultures
KEY FEATURES Updated research, examples, conceptual material and
references
Discusses the upcoming concepts like Environmental
Modified exercises in several chapters based on
Energy Effects (3Es) and its variations; Positive
Environmental Energy Effects and Negative reviewers recommendations
Environmental Energy Effects (P3Es and N3Es) and Contents: Preface. Part I: Self-AwarenessSkills: An
their effects on organisational culture. Introduction. Self-Awareness: A Point of Departure. Self-
Explains Therapy for Quality of Life (TQL) a well- Management: Clarifying Values, Setting Goals, and
researched concept for enhancing the concern for Planning. Applying Emotional Intelligence. Part II:
employees and their families. CommunicatingSending Interpersonal Messages.
Dwells on Managing by Influence a wholesome Listening and Reading Nonverbal Messages. Providing
method of motivating and leading employees for raisin Feedback. Communicating Across Cultures. Part III:
their performance standard and contribution to their MotivatingGoal Setting. Coaching, Counseling, and
organisation. Mentoring. Empowering People Through Delegation. Part
Every chapter is incorporated with Real-life cases to IV: LeadingPoliticking. Persuading. Applying Leadership
provide an analytical insight to the concepts. Style. Managing Change. Part V: TeamingWorking with
Contents: Foreword. Preface. Acknowledgements. Teams. Valuing Diversity. Part VI: Problem Solving
International Dependency and Global Integration. Cultural Ethical Decision Making. Creative Problem Solving.
Influence of Employee Behaviour. Building Organisational Resolving Conflicts. Negotiating. Part VII: Integrating
CultureMeaning, Need and Methods. Paradigm Shift in ExercisesAppendix: Exercise Guidelines and Materials.
Managerial Leadership. Motivational Role of Managerial Index.
Leadership. Assimilation and Development of Multi- Latest Print 2011 / 428 pp. / 17.8 23.5 cm
cultural Work Force. Beyond Salary and Perks. Therapy ISBN-978-81-203-4211-8 / ` 325.00
for Quality of Life (TQL) of Employees Process and
Procedure. Future Ready Organisations. Reference. Index.
SAXENA & AWASTHI
Latest Print 2013 / 216 pp. / 17.8 23.5 cm (Hard Cover)
ISBN-978-81-203-4722-9 / ` 450.00 / (e-book also available) Leadership
SANJAY SAXENA, Reader in the Department of
ROBBINS AND HUNSAKER Management, School of Management Sciences, Varanasi.
PURNIMA AWASTHI, Lecturer in the Department of
Training in Interpersonal Skills: Psychology, Faculty of Social Science, Banaras Hindu
TIPS for Managing People at Work, University, Varanasi.
5th ed. In this competitive environment fraught with ever-
changing situations, a manager with high quality
STEPHEN P. ROBBINS, San Diego State University leadership is in great demand. A modern leader-manager
PHILLIP L. HUNSAKER, University of San Diego needs to be creative, inspiring and motivating, as well as
This book is designed to help readers develop and must have good interpersonal skills. This book imparts
practice the key interpersonal skills necessary for success the knowledge of various theories and styles of
in todays organizations. Mastery of the concepts and leadership to students, entrepreneurs and business
skills contained in this book will help readers. executives to enable them to meet both management
Enhance self-awareness of interpersonal strengths and and leadership challenges more effectively.
skills to improve themselves The text presents modern concepts and different
Effectively manage themselves and their relationships perspectives of leadership. It acquaints the readers with
Become effective team process facilitators and team minuscule differences between leaders and non-leaders
builders and approaches of managers and leaders. Written in
 158 PHI Learning CATALOGUE 2014

a lively style, the book teaches how to become an communication. But a great leader is one who combines
integrated human being in order to utilize leadership both the attributes.
concepts at the work place and achieve success, and This book presents the universal qualities of a great
emphasizes the development of interpersonal skills to leader by giving examples of contemporary leaders
build productive relationship with people. Finally, it such as IBMs Lou Gerstner, GEs Jack Welch, Apples
discusses the functions of leadership and different innovative Steve Jobs as well as historical figures none-
courses of action that a leader has to take in real-life other-than Abraham Lincoln, George Washington and Dr.
situations. Martin Luther King, Jr. whose leadership brilliance still
Contents: List of Tables. List of Figures. Preface. resonates. The book also provides a questionnaire to help
Acknowledgements. Section I: Conceptual Framework one identify ones strengths, preferences and self-
of LeadershipLeadership: An Overview. Leadership development needs.
Thoughts and Definitions. Leader vs Non-Leader. Nature of Leadership takes us beyond the usual
Leadership vs Management. Leadership Styles. Situational boundaries of type to a realm of individual and
Leadership. Transactional and Transformational organizational growth reserved for only the greatest
Leadership. Leadership Behaviour at Work Place. leaders.
Leadership in Indian Culture. World-class Organization.
Contents: Foreword by C.K. Prahalad. Become a Leader, a
Strategic Leadership Cycle. Section II: Leader as
Better Leader, a Great Leader. The Reptiles versus the
Integrated Human BeingPower of Leaders. Personal
Mammals. The Leadership Pyramid. Reptilian Excellence.
Paradigm. Physical Acumen. Mental Acumen. Emotional
Mammalian Excellence. The Secret of Becoming a Great
Acumen. Tips to Improve Interpersonal Skills. Vitality of
Leader. Challenge yourself: Become a Great Leader.
Relationships. Development of Good Habits. Section III:
Appendix: The Nature of Your Leadership Survey.
Course of ActionLeadership Functions. Envisioning
Notes. Index. Acknowledgments.
and Alignment. Emotional Transition. Organizational
Mission. Mentorship. Fostering Teamwork. Motivation. Latest Print 2008 / 208 pp. (Hard Cover)
Empowerment. Leading Change. Shaping Organizational 13.9 21.6 cm / ISBN-978-81-203-3481-6 / ` 350.00
Culture. Appendices1: Questionnaire to Assess
Leadership Qualities. 2: Questionnaire to Assess
Emotional Autonomy. 3: Questionnaire to Assess Management
Emotional Reciprocation. 4: Questionnaire to Assess
Quality of a Leader as Change Agent. 5: Questionnaire CERTO & CERTO
to Assess Leadership Practices in the Organization.
6: Questionnaire to Assess Team Leadership. Index. Modern Management: Concepts and
Latest Print 2013 / 220 pages / 16.0 24.1 cm Skills, 11th ed.
ISBN-978-81-203-3929-3 / ` 195.00 / (e-book also available) SAMUEL C. CERTO, Professor of Management, Crummer
Graduate School of Business, Rollins College, Florida.
WHITE S. TREVIS CERTO, Arizona State University.
Nature of Leadership, The: Reptiles, Incorporates the latest management concepts and three
new chapters on Corporate Culture, Management and
Mammals, and the Challenge of Entrepreneurship and Controlling, Information, and
Becoming a Great Leader Technology. It has a unique focus of developing students
management skills in all major areas of management.
B. JOSEPH WHITE, President, University of Illinois, with
Each chapter opens by identifying a specific management
Yaron Prywes.
skill on which the chapter focuses and the remainder of
The Nature of Leadership should be required reading the chapter contains a number of purposefully placed
for every person who aspires to be an effective leader. features designed to help the readers develop that skill.
Joe White approaches the topic of leadership in an In sum, this carefully crafted and thoroughly updated text
interesting, enlightening and captivating way. He presents valuable management concepts and would be of
combines his own experiences as a highly successful great use to undergraduate and postgraduate students of
leader with the powerful lessons he has learned from his management as well as to practicing managers.
research and study of other highly effective leaders who
are diverse in their backgrounds and leadership roles. Joe Contents: Preface. About the Authors. Part 1:
is providing us with a phenomenal class on leadership! Introduction to Modern ManagementIntroducing
Modern Management: Concepts and Skills. Managing:
DAVID A. BRANDON, Chairman and CEO, History and Current Thinking. Part 2: Modern
Dominos Pizza, Inc. Management ChallengesCorporate Social Responsibility
There are many kinds of leaderstough-as nails decision and Business Ethics. Management and Diversity.
makers with eyes on numbers and focus control. The Managing in the Global Arena. Management and
second ones are those who connect with others Entrepreneurship. Part 3: PlanningPrinciples
and build success through mutual trust and open of Planning. Making Decisions. Strategic Planning. Plans
 BUSINESS & MANAGEMENT 159

and Planning Tools. Part 4: OrganizingFundamentals of Contents: Preface. Preface to the First Edition. Part I:
Organizing. Responsibility, Authority, and Delegation. IntroductionNature of Management. Principles of
Human Resource Management. Organizational Change. Management. Evolution of Management Thought.
Part 5: InfluencingInfluencing and Communication. Functions of Management and Coordination. Part II:
Leadership. Motivation. Groups and Teams. Managing PlanningFundamentals of Planning. Elements of
Organization Culture. Encouraging Creativity and Planning. Decision Making. Part III: Organising and
Innovation. Part 6: ControllingControlling, Information, StaffingNature and Process of Organisation. Forms of
and Technology. Production and Control. Exploring Your Organisation Structure. Delegation and Decentralisation
Management Skills Answers. Glossary. Endnotes. Photo of Authority. Organisational Culture and Group Dynamics.
Credits. Name Index. Subject Index. Nature of Staffing. Part IV: Direction and Controlling
Latest Print 2010 / 624 pp. / 21.6 27.8 cm Fundamentals of Directing. Communication. Motivation
ISBN-978-81-203-4005-3 / ` 525.00 and Morale. Leadership. Control Process and Technique.
Part V: Management in FutureManagement in Future.
Part VI: Personnel managementNature and Functions of
CHANDRA BOSE Personnel Management. Recruitment, Selection and
Principles of Management and Placement. Training and Development. Job Evaluation
and Performance Appraisal. Career Strategy and Career
Administration, 2nd ed. Development. Compensation. Part VII: Financial
D. CHANDRA BOSE, formerly Principal, Sree Narayan ManagementFinancial Functions of Management.
College, Chengannur (Kerala), a constituent college of the Financial Planning. Management of Working Capital.
University of Kerala. Sources of Finance. Part VIII: Production Management
Production Management. Modern Production
This book, now in its second edition, continues to provide Management Tools. Part IX: Marketing Management
a thorough treatment of the principles of management Nature of Marketing. Functions of Marketing. Functions
and administration. The contents of this book in this of Exchange. Functions of Physical Distribution.
edition have been enhanced to serve the expanding Facilitating Functions. Marketing Management. Product
needs of management students. Planning and Development. Pricing. Branding and
Divided into eleven parts, this book in Part I Packaging. Marketing Organisation and Marketing Mix.
(Introduction) provides an overview of the key concepts Sales Organisation. Salesmanship. Sales Personnel
of management. In Part II (Planning) and in Part III Management and Sales Forecasting. Sales Promotion.
(Organising and Staffing), the emphasis has been laid on Advertising. Consumer Behaviour. Market Segmentation.
the traditional functions of management. Similiarly, Part Consumerism/Consumer Protection Act. Marketing
IV (Direction and Controlling) and Part V (Management in Research and Information. Part X: Management
Future) of this book outline the key futuristic thoughts. Information SystemManagement Information System.
As the book advances to Part VI (Personnel Management) Concepts and Roles of MIS. Concepts of Information.
and Part VII (Financial Management), it explains the best Organisation and Information System. Information
practices and steps to their implementation its potential Support for Functional Areas of Management. Part XI:
benefits and pitfalls. Part VIII (Production Management) Project ManagementProject. Appraisal of Project.
deals with the organisational functions. Part IX Glossary of Management Terms. The Managerial
(Marketing Management) and Part X (Management Continuum. Pioneers in Management and Their
Information System) of this book discuss the role played Contributions in Chronological Order. Index.
by the information system in an organisation. Finally, in Latest Print 2012 / 748 pp. / 16.0 24.1 cm
Part XI (Project Management), it describes the meaning, ISBN-978-81-203-4581-2 / ` 525.00 / (e-book also available)
life cycles and the method of preparing a project in an
organisation.
Designed for the students of B.Com (Pass and Hons.) and DANIELS, RADEBAUGH & SULLIVAN
BBA courses, this book will also be valuable to all those Globalization and Business
who are studying for professional qualifications such as
JOHN D. DANIELS, University of Miami.
MBA, CA, ICWA and CS.
LEE H. RADEBAUGH, Brigham Young University.
NEW TO THIS EDITION DANIEL P. SULLIVAN, University of Delaware.
Includes three new partsPart VIII (Production This clear, concise text in a shorter fourteen-chapter
Management); Part X (Management Information format, provides students of management with a solid
System) and Part XI (Project Management) framework of the most pertinent and current issues
Contains two new chapters, Organisational Culture and in international business. It synthesizes all the major
Group Dynamics (Chapter 11) and Career Strategy and concepts of the subject, driving home the theme
Career Development (Chapter 23). that business responds to globalization and further
Incorporates new sections in several chapters to enhances it.
broaden the coverage. Tracing the growth of international business and the
 160 PHI Learning CATALOGUE 2014

emergence of the concept of globalization, the book of leading-edge organizations, it is a superb hands-on
elaborates the significance of, and the need for, devising guide
international competitive strategies to meet the rising EDWARD E. LAWLER II, Director,
global business operational challenges. It includes Center for Effective Organizations, University of
discussion of the movement of goods, investment, Southern California; author of Treat People Right!
technology, and people among countries. It also puts In the present scenario of talent shortage, it is important
together the elements of managing the value chain for every organization to have a succession plan. Growing
producing, selling, and collecting. Indeed the text takes Your Companys Leaders shows how succession-savvy
both a micro and macro focus throughout such as corporations have developed high-performance
covering both business operations and the effects of succession management programsand how to create a
International business on society. dynamic, results-oriented plan for your own organization.
Also emphasized is the fact that though every society This groundbreaking book teaches how every
conducts business, their methods differ because of organization can use succession management as a source
unique economic, political, legal, and cultural of strategic advantage. It gives a detailed blueprint
environment. It is like every society using different design for designing an effective succession system at any
of masks as reflected in the visual motif. The use of organization. The examples taken are global giants
masks is closely analogous to the concept of globalization such as Dow Chemical, Dell Computer, Bank of America,
as both are more universal on the surface than they are etc.
when one examines them closely.
Handle the challenge of succession planning with more
KEY FEATURES determination and clearer focus.
Each chapter begins with a short vignette showing a
Contents: Preface. Acknowledgments. Succession
companys situation concerning the issues raised within
Management: The New Imperative. Who Should Own
the chapter.
Succession Management? Defining and Identifying Talent.
Companion website www.prenhall.com/daniels Linking Succession to Development. Measuring and
provides current events and Internet Exercises. Assuring Long-Term Success. The Future of Succession
Contents: Preface. Part One: IntroductionThe Growth Management: Bright Lights, Looming Clouds. Appendix A:
of International Business and Globalization. Part Two: Detailed Case Descriptions. Appendix B: Research
Operational Objectives and MeansChoosing an Methodology. Index. About the Authors.
International Competitive Strategy. Forms of Operations. Latest Print 2007 / 272 pp. (Hard Cover)
Part Three: ChallengesNational Differences Facing 15.3 22.9 cm / ISBN-978-81-203-3474-8 / ` 425.00
Operations. Linkages Among Countries. Stakeholders:
Their Concerns and Actions. Part Four: Managing the
International Value ChainGlobal Manufacturing and
GLYNN & BARNES (Eds.)
Supply Chain Management. International Marketing. Understanding Services Management:
Payments and Collections. Part Five: Controlling
International OperationsRisk Management and Asset
Integrating Marketing, Organisational
Protection. Choosing Where to Operate. Governance of Behaviour, Operations and Human
Operations. Part Six: Individual and Company Concerns
Ethical and Socially Responsible Behavior. Careers in
Resource Management
International Business. An Atlas. Glossary. Photo Credits. Edited by: WILLIAM J. GLYNN and JAMES G. BARNES.
Company, Trademark, and Organization Index. Name The increasing importance of services as the driving force
Index. Subject Index. in job creation and economic prosperity has made it the
Latest Print 2010 / 416 pp. / 17.8 23.5 cm fasted-growing discipline in business studies.
ISBN-978-81-203-2223-3 / ` 295.00 This book provides a rigorous study with an integrated
and forward-looking approach to services management. A
FULMER & CONGER galaxy of worlds experts on services management have
contributed in this book which reflects the essential
Growing Your Companys Leaders: interdisciplinary approach to the study of the subject.
How Great Organizations Use The text presents how the complexities in the
Succession Management to Sustain management of service-dominated enterprises can
be met by using such interdisciplinary approaches
Competitive Advantage involving marketing, organisational behaviour, operations
ROBERT M. FULMER, distinguished visiting professor at and human resource management. Examples are taken
Pepperdine University. from service industries around the world to illustrate key
JAY A. CONGER, professor at London Business School. concepts and principles.
The best resource for understanding the new generation Contents: About the Contributors. Preface. Acknowledge-
of succession planning systems. Filled with the practices ments. Services Management Literature Overview: A
 BUSINESS & MANAGEMENT 161

Rationale for Interdisciplinary Study. Avoiding Services GUPTA

Marketing Myopia. Customer Care in Services. The
Concept of Exchange: Interactive Approaches in Services Principles of Management
Marketing. Service Mapping: Back to Basics. Measuring MEENAKSHI GUPTA, Professor and Head, Department
and Monitoring Service Quality. The Cost of Service of Humanities and Social Sciences, Indian Institute of
Quality: Extending the Boundaries of Accounting Systems Technology Bombay.
to Enhance Customer Value. Managing Services: The Modern businesses are placed in a complex and intricate
Human Factor. Relationship Marketing: Its Role in the environment. The constraints imposed and the
Service Economy. Organising for Service: Empowerment opportunities provided by the nature of the economic,
or Production Line? Managing and Marketing to Internal political, legal, social, and demographic factors have
Customers. Marketing Services to External Markets. a profound impact on the business. Management is a
Service Quality at the ManufacturingMarketing process by which managers continuously reinvent
Interface: From Kaizen to Service-Driven Logistics. themselves to meet the organizational goals and global
Services Management in the Business-to-Business Sector: competition.
From Networks to Relationship Marketing. The Service
Firm in International Marketing. Strategic Services A good manager must also possess a sound under-
Management: Examining and Understanding It. Index. standing of human behaviour to develop the most
Latest Print 2007 / 512 pp. / 16.0 24.1 cm important managerial skill of empathy.
ISBN-978-81-203-2935-5 / ` 325.00 This book is a first-level introduction to the field of
management enabling students to understand what
managers do, what skills are needed by managers, what
GOVINDARAJAN & NATARAJAN their basic functions are, and in a nutshell what
Principles of Management management is all about. The book elaborately describes
the five functions of a managerPlanning, Organizing,
M. GOVINDARAJAN, Assistant Professor, Department
Human Resource Management, Leading, and Directing
of Mechanical Engineering, Anna University, Chennai.
and Control. The chapter-end exercises and practice
S. NATARAJAN, Professor and Head, Department of quizzes encourage the student to rehearse the various
Mechanical Engineering, Anna University, Chennai. concepts learnt throughout the text.
The business activities in organizations today are The book is useful for students pursuing courses in
influenced largely by the decisions taken by their Business Management both at the undergraduate
managerswhether it is at lower level, middle level, or and postgraduate levels. It is also a useful text for
top-level. They are responsible for getting things done undergraduate students pursuing courses in engineering
through people in formally organized groups, the success disciplines and other professional courses where
of which depends upon the application of the principles Principles of Management is part of the curriculum. A
of management. Hence, it is imperative for the practicing distinguishing feature of this text is that there is a visible
managers as well as the managers to be to get bias of authors training in Psychology.
acquainted with the essentials of management.
Contents: Preface. The Nature of Management. Evolution
Primarily intended for the undergraduate engineering
of Management Thought. Corporate Social Responsibility.
students, this book also serves the needs of management
Fundamentals of Planning. Objectives. Strategic Planning.
students at postgraduate and diploma levels. This
Decision Making. The Nature of Organizations.
comprehensive and well-organized book provides a clear
Organizational Structure. Authority, Delegation and
insight into the principles and concepts of management,
Decentralization. Staffing. Appraising Performance.
its impact on productivity, and the new dimensions
Training and Development. The Human Skills of
arising out due to the rapid advancements in information
Management: Motivation. Nature of Leadership.
technology. The text also covers various modern concepts
Managing Groups. Communication. Nature of Control.
like outsourcing e-business, e-commerce, ERP, CRM,
References. Answers to Practice Quiz. Index.
TQM etc.
Latest Print 2012 / 284 pp. / 16.0 24.1 cm
Contents: List of Figures. Preface. Introduction. Planning.
ISBN-978-81-203-3527-1 / ` 195.00
Organizing. Staffing. Directing. Controlling. Decision
Making. Productivity and Operations Management.
Information Technology and Management. Modern MASSIE
Management ConceptsA Primer. Appendices
1. Henry Fayols Principles of Management. 2. The Essentials of Management, 4th ed.
Hawthorne Experiments. Bibliography. Index. JOSEPH L. MASSIE, University of Kentucky.
Latest Print 2013 / 208 pp. / 17.8 23.5 cm This text offers a concise, organized summary of the vast
ISBN-978-81-203-2843-3 / ` 225.00 field of management. It provides students with an
overview of traditional, quantitative and behavioural
approaches to management by focussing on basic
concepts and techniques of analysis. Tables and charts
 162 PHI Learning CATALOGUE 2014

summarize important information. Updated references Planning: Moving from Ambition to Reality. Quick Wins I:
encourage further study. In addition, the authors Communication. Quick Wins II: Recognition. Quick Wins
succinct writing style provides a quick way of introducing III: Management Style. Summarising the Quick Wins.
basic management topics. The book can be used for Going for Customer Delight. Working Together. Creating
introductory courses in management both in universities the Infrastructure. Team-working and Empowerment.
and in other management development programmes. Cashing In I: Background. Cashing In II: Techniques. Case
Contents: Preface. PART 1BACKGROUND OF MODERN Study: Uniworld Communications Ltd. Back to Square
MANAGEMENT: Nature and Importance of Management. One. APPENDICES1. Perception Barrier Analysis: A
Development of Management Thought. Ethical and Typical Grouping. 2. Perception Barrier Analysis:
Environmental Foundations. PART 2FUNCTIONS IN THE Questions. 3. Business Link Case Study. Index.
MANAGEMENT PROCESS: Decision Making. Organizing Latest Print 2007 / 304 pp. / 15.3 22.9 cm
and Staffing. Planning and Strategic Management. ISBN-978-81-203-3175-4 / ` 275.00
Leadership. Communicating and Controlling. Managing
Information. PART 3APPLICATIONS OF MANAGERIAL QUIBLE
FUNCTIONS: Operations Management. Marketing
Management. Financial Management. Multinational Administrative Office Management:
Management. Entrepreneurship and Small Business. An Introduction, 8th ed.
Management of Public Organizations. Administering ZANE K. QUIBLE, Oklahoma State University.
Health Services. Management Into the Second Century.
Administrative Office Management, eighth edition, offers
References. Index.
the most technologically updated text on the market.
Latest Print 2010 / 320 pp. / 15.3 22.9 cm In combination with technological updates, this compre-
ISBN-978-81-203-0486-4 / ` 150.00 hensive introduction to office management focuses on
what office managers actually do on the job. The authors
signature easy-to-read style coupled with pedagogical
OLIVER OBE & MEMMOTT aids throughout systematically explores the full range
Growing Your Own Heroes: of office management topicsoffice environment,
The Commonsense Way to Improve employees, systems, and functions.
KEY FEATURES
Business Performance Chapter Aim: Gives the learner the expected outcome.
JOHN J. OLIVER OBE & CLIVE MEMMOTT. Chapter Outline: Provides the learner with a list of
The authors of this book have based their work on three headings and sub-headings in each chapter.
guiding principles: Chapter Terms: Identifies the list of key terms found in
the chapter.
There is a need for any business managers to
Marginal Definitions: Gives a brief definition of the key
understand practicalities of people-management skills
terms found in the chapter.
Technical competency can be important to a business Implications for the Administrative Office Manager:
but it is not in itself sufficient for business survival of Provides a brief discussion of how the chapters
small and medium sized enterprises which need to content impacts the job of the administrative office
achieve both people and process excellence to be manager.
effective
Review Questions: Includes a list of questions based
The concepts and methods presented in this book is on the content found in the chapter.
addressed to all sectors. Discussion Questions: Offers a brief scenario that
The main objectives of the book is to persuade allows students to become engaged in a discussion of
organizations to focus more on employee skills as a how they would handle situations relevant to the
means of improving overall business productivity and to chapters topic.
convince the importance of employee engagement. The Student Projects and Activities: Provides several
concepts and methods are articulated in a simple and enrichment projects and activities, based on the
understandable presentation. content of the chapter.
Employee engagement can be the safest, quickest and Contents: Preface. Part One: Principles of Administrative
cheapest way of transforming your organization, Office ManagementThe Managerial Process. The
delivering step-changes in efficiency, quality, employee Organizing Process. The Communication Process. Part
morale and profitability in businesses ranging from local Two: Management of the Office EnvironmentOffice
authorities right through to the smallest manufacturers. Layout. Office Environment. Office Equipment and
Growing Your Own Heroes is the key to greater Furniture. Selecting Office Employees. Part Three:
organizational prosperity. Management of Office EmployeesDeveloping Office
Contents: Figures. Dedication. Authors. Foreword. Employees. Supervising Office Employees. Motivating
Introduction. The Route Map. Taking the Plunge. Find Out Office Employees. Appraising Performance of Office
What the Buggers Think! Setting an Example. Action Employees. Analyzing Jobs of Office Employees.
 BUSINESS & MANAGEMENT 163

Evaluating Jobs of Office Employees. Administering Management Paradigm. Parkinsons Law and the Peter
Salaries of Office Employees. Measuring Output of Office Principle. Part III: Approaches to Public Administration
Employees. Improving Productivity of Office Employees. Different Approaches: Managerial, Political, and Legal.
Part Four: Management of Office SystemsSystems Classic Organization Theory. The Systems Approach. The
Analysis. Computer Technology. Telecommunications Human Behaviour Approach. Bureaucracy and Democracy: A
Technology. Applications Software. Records Management Dilemma of Incompatibility. Public Choice Theory. The
and Micrographics. Part Five: Management of Office Principal-Agent Theory. Part IV: Administrative Behaviour
FunctionsForms Design and Control. Office Motivation Theories. Leadership Theories and Roles.
Reprographics and Mail Services. Quality and Quantity Communication Principles. Corruption in Adminis-tration.
Control. Budgetary and Cost Control. Index. Part V: Public Administration: The New ParadigmNew
Latest Print 2011 / 624 pp. / 21.6 27.8 cm
Public Administration. Comparative Public Adminis-tration:
Models and Prospect. Development Administration and
ISBN-978-81-203-4374-0 / ` 525.00
Management: An Overview. New Public Management
Approach. Globalization, Governance and Role of Public
SAPRU Administration. Index.
Administrative Theories and Latest Print 2013 / 628 pp. / 16.0 24.1 cm
ISBN-978-81-203-4734-2 / ` 525.00 / (e-book also available)
Management Thought, 3rd ed.
R.K. SAPRU, formerly Professor and Head, Department of
Public Administration, Panjab University, Chandigarh.
SATYA RAJU & PARTHASARATHY
The Third Edition of this well-received text encompasses Management: Text and Cases, 2nd ed.
the manifold administrative theories and management R. SATYA RAJU, Professor, and Coordinator, Executive
thought propounded and enunciated by administrative MBA Programme, Department of Commerce and
and management thinkers over the past several decades. Management Studies, Andhra University, Visakhapatnam.
The text incorporates major additions and revisions to A. PARTHASARATHY, Vidya Vaachaspathi, is former
make it more up-to-date, comprehensive and reader- Professor, Postgraduate Department of Commerce, MES
friendly. College, Bangalore.
The text not only gives a complete and up-to-date This comprehensive and well-organized book, now in its
analysis of administrative theories, but also introduces Second Edition, continues to provide a clear insight into
the reader to new concepts, approaches and techniques the principles and concepts of management. The book
in public administration. Undergraduate and postgraduate discusses in rich detail topics such as planning, organizing,
students of public administration, and postgraduate leading, controlling and communication. In this edition,
students of political science and management should find all the existing chapters have been revised and seven
this fully revised text to be of immense value. new chapters have been included to provide some
Contents: Preface. Preface to the First Edition. Part I: additional information on management and organization
IntroductionToward a Theory of Public Administration. behaviour.
Public Administration: An Overview as a Discipline. Public WHAT IS NEW TO THIS EDITION
Administration: Theoretical Aspects. Public and Private
Administration: The Dichotomy. Politics-Administration A separate chapter on Executive Education, Knowledge
Dichotomy. Public Administration: Interdisciplinary Nature. Management, Organizational Behaviour, Organization
Part II: Administrative and Management Thinkers Kautilya: Culture and Effectiveness, Organizational Change,
Administrative Content in Arthasastra. Woodrow Wilson: Managing Stress and Burnout, and Managing Business
The PoliticsAdministration Dichotomy. Max Weber: The values
Bureaucratic Theory. Frederick Taylor: The Scientific Theory Some new case studies have also been included.
of Management. Henri Fayol: Principles of Administration. The case studies that highlight the real-world problems,
Gulick and Urwick: Organizational Principles. Mary Follett: review questions, and further reading are intended to
The Group Dynamics. Elton Mayo: The Human Relations assist the reader in understanding the principles and
Approach. Chester Barnard: Organizations as Cooperative practice of management.
Social Systems. Herbert Simon: A Decision-Making
Perspective. Douglas McGregor: Theories X and Y for Human The book is designed as a textbook for the students of
Motivation. Abraham Maslow: Hierarchy of Needs Theory. management and commerce, and as a reference for
Frederick Herzberg: Motivation-Hygiene Theory. Rensis management development and training programmes for
Likert: Participative Management Systems. Chris Argyris: executives.
Humanistic Approach to Management. Fred Riggs: The Contents: Preface. Preface to the First Edition.
PrismaticSala Model. Dwight Waldo: Reflections on Public Acknowledgements. Abbreviations. Invitation to
Administration. Karl Marx: Transforming Managerial Work. Management. Evolution of Management Thought.
Vladimir Lenin: Socialist Theory of Organization. Mahatma Planning. Decision Making. Organizing. Staffing. Leading.
Gandhi: A Federal Perspective. Jawaharlal Nehru: A Communication. Motivation. Controlling. Coordination.
Moderate Approach to Administration. Peter Drucker: Management and Society. Total Quality Management.
 164 PHI Learning CATALOGUE 2014

Quality Management Systems. Management Education. Transformation. Raymonds: The Incomplete Saga of The
International Management. Productivity Management. Complete Man. Unified Access Gateway: Creating New
Executive Education. Knowledge Management. Markets. Reinventing the LG Brand: A Manifesto for
Introduction to Organizational Behaviour. Organizational Corporate Brand Management. Part 2: HRStrategic
Culture and Effectiveness. Organizational Change. Human Resource Management and Service Organizations:
Managing Stress and Burnout. Managing Business Values. A Case Study. Leadership at All Levels: HR Role. Bharat
Case Method of Learning. Glossary. Bibliography. Author Sanchar Nigam Limited: The Case of an Underperformer.
Index. Organization Index. Subject Index. Going beyond Employee Engagement. Assessing the
Latest Print 2012 / 418 pp. / 17.8 23.5 cm Readiness of on Organization towards Becoming a
ISBN-978-81-203-3879-1 / ` 295.00 / (e-book also available) Learning Organization: A Case Study of Tata Motors.
Part 3: FinanceWorking Capital Management in
Agriland Biotech: A Case Study. Pre- and Post-Merger
SRIVASTAVA & JHAJHARIA (Eds.) Valuation: A Case Study of Tata Corus Merger Deal.
Cases in Management Evaluation of Share Prices of Ranbaxy Laboratories.
Critique to Financial Exposures to Market Risks of the
Edited by: Indian Banking IndustryAn Empirical Case Study of
SANJAY SRIVASTAVA, Head of the Institution, Additional Profitability Measures. Financial Lessons Learned over a
Director General and Professor of Human Resources at Period of Time in India. Part 4: General Management
Amity Business School, Noida. NPA in Indian Banking. Devotional Tourism: An
PARUL JHAJHARIA, Programme Director, MBA-HR, and Entrepreneurial Challenge. Takeover Blues. The Oil
Professor of Organizational Behaviour and Human Journey: A Case Study on Entrepreneurship. Rural Mobile
Resources at Amity Business School, Noida. Revolution: A Case for a Resurgent India. Infosys
This book offers a number of important Case Studies Technologies: International Strategy and Global
culled from various areas of management. Being a Meltdown. City Bus Service of Indore. Contributors.
collaborative effort, it has contributions from many Index.
eminent academics as well as industry consultants and Latest Print 2011 / 400 pp. / 17.8 23.5 cm
researchers. The cases presented encompass a broad ISBN-978-81-203-4158-6 / ` 325.00 / (e-book also available)
spectrum of issues of current interest to the corporate
world, such as corporate social responsibility, supply
chain management, corporate governance, branding and
Mentoring
communication, leadership, mergers and acquisitions, and
entrepreneurship. DOYLE & ONEILL
The text is organized into four parts. The first part covers Mentoring Entrepreneurs: Shared
the domain of marketing. It discusses in detail the
marketing, branding and communication strategies of Wisdom from Experience
organizations such as Vodafone, Raymond, LG and the BRIAN DOYLE & N. VINCENT ONEILL.
Indian Premier League. The second part deals with Much broader in scope than councelling, advising or
human resources. It elucidates the strategies and coaching, Mentoring is actually an ancient concept. This
practices of organizations, especially HCL, Tata Motors book is not only for those who propose to set up a
and BSNL, in terms of their attitudes towards learning, Mentor Programme but, more importantly, for assisting
employees and customers. The third part focuses on the both the mentors and the potential mentorees. The book
area of finance. This part includes cases on the pre- and will be helpful in making the mentors journey with the
post-merger valuation of the Tata Corus merger deal and mentorees move more smoothly and quickly towards the
the share prices of Ranbaxy. Finally, the fourth part is desired goal.
devoted to cases on general management topics such as
non-performing assets in the Indian banking industry, the It provides an understanding of relationships between
international business strategy of Infosys, and the city bus mentors and those they seek to help. The text
service of Indore. particularly emphasizes the importance of trust between
the mentors and the mentorees and tries to illustrate
This book, containing a wealth of information, is designed how mutual trust can be used to achieve satisfying
primarily for students of management. In addition, it results.
should prove immensely valuable for practising managers.
Contents: Foreword. Preface. Part 1: Marketing Some of the important topics covered in the book are a
Corporate Social Responsibility: A Case Study on list of characteristics possessed by the ideal mentor,
Vodafone. Supply Chain Management: A Study on Indian a survey of the likely attitudes of mentorees, an overview
Food Processing Industry. DRM or No DRM for Digital of the interplay between mentor and mentoree, a
Music Lovers and Sellers. Aircel: Marketing Strategies of a suggested organizational structure for a mentor pro-
New Player in the Telecom Market. The Creation of a gramme, notes on selection and training of mentors etc.
Successful Brand: A Case of Indian Premier League. Contents: Acknowledgements. Foreword. Preface.
Corporate Governance in India: Transmission to Introduction. The Mentoring Concept. The Mentor. The
 BUSINESS & MANAGEMENT 165

Mentoree. The Relationship between Mentor and MARUSKA

Mentoree. The First Meeting. The Second Meeting.
Organisation of a Mentor Programme. Selection and How Great Decisions Get Made: 10 Easy
Training of a Mentor. Assessment of Mentoring Assign- Steps for Reaching Agreement on Even
ment. Quo Vadis Mentoring. Mentoring through the Ages.
Appendix: Code of Conduct. Bibliography. Index. the Toughest Issues
Latest Print 2007 / 216 pp. / 13.9 21.6 cm DON MARUSKA.
ISBN-978-81-203-2941-6 / ` 175.00 This book shows us how to create positive, productive
meetings and successful decisions. The author proposes a
10-step, well-tested process that makes it possible for us
Negotiation Skills to reach high-quality decisions based on accessing
everyones good thinking and greatest hopes.
CLEARY
Contents: Foreword. Acknowledgments. Intro-duction.
Negotiation Handbook, The Part 1: Making Great DecisionsFear Undermines
PATRICK J. CLEARY, is a former federal mediator with Decision Making. Hopes Stimulate Great Results. The
nearly 20 years of dispute resolution and negotiation Practical Ten-Step Process Is the Key to Positive Change.
experience. When to Use This Process. How Long Will It Take?
Putting the Process into Play. Part 2: Ten Easy Steps for
This lively and enlightening text presents a unified and
Reaching AgreementHow to Use Each Step and Gain
comprehensive overview of the world of negotiation
Practical Value. 1: Enlist Everyone: Invite Hidden Talent as
and dispute resolution. It aims at describing elements
Well as Visible Talent and Avoid Creating Enemies.
common to any dispute, any negotiation, and imparting
2: Discover Shared Hopes: Multiply Your Prospects for
some basic tenets to guide the negotiators. Along the Success. 3: Uncover the Real Issues: Listen to Thoughts
way, it addresses some common myths, traps, and pitfalls and Feelings. 4: Identify All Options: See the Whole Tree
that plague negotiators, suggests some dos and donts, Before You Go out on a Limb. 5: Gather the Right
and recommends strategies and practices for successful Information: Look Through the lens of Your Hopes. 6: Get
negotiations. Everything on the Table: 100 Percent Information, Zero
Written for negotiators by an experienced mediator, the Percent Debate. 7: Write Down Choices That Support
book begins by examining some ancillary issues like ego, Shared Hopes: Take the Guesswork Out of Decisions.
being right, and saving face that even the most seasoned 8: Map Solutions: See Clear Results. 9: Look Ahead: Be
negotiators fall prey to over and over again. It then Prepared with Alternatives. 10: Stay Charged Up:
enumerates the complexities in negotiation, before Celebrate Results and Renew Your Hopes. Part 3: Six
delving into the basics of conflict resolution. Authentic Strategies for Overcoming Obstacles1: Dont Have
vignettes drawn from actual disputes reinforce the ideas Time? Try the 30-Minute Miracle. 2: Not in Charge?
depicted, indicating also the real difficulties in a Employ Persuasive Techniques. 3: No Guide? Follow the
negotiators job. The book then moves back and forth Self-Directed Process. 4: Very Large Group? Solve
between rules of negotiation and of dispute resolution, Problems the Way You Play the Accordion. 5: Cant Get
each being complementary to the other. The text finally Everyone Together? Be an E-Team. 6: Stuck? Dissolve Old
draws to a close on a positive note, emphasizing the Differences and Build Trust. Epilougue: Be an Agent of
art and science of mediation and recommending Hope in a Fearful World. Appendix A: The Ten-Step
means to develop the attitude of a mediator, rather Improvement Checklist. Bibliography. Index. About the
than that of a negotiator, for resolving disputes Author.
successfully. Latest Print 2008 / 224 pp. (Hard Cover)
Simple and engaging in style and presentation, the book 15.3 22.9 cm / ISBN-978-81-203-3490-8 / ` 375.00
will be of immense interest to both undergraduate and
postgraduate students of business administration. It will MILLS
also benefit practitioners of business in learning about
the nuances of negotiating a solution, or better still, StreetSmart Negotiator, The: How to
clinching a deal. Outwit, Outmaneuver, and Outlast Your
Contents: About the Author. Acknowledgments.
Introduction. The Dynamics of Negotiation. Preparing for
Opponents
the Negotiation. The Basics of Conflict Resolution. The HARRY MILLS.
Negotiation. Rules. Mediators: Lessons and Observations. The StreetSmart Negotiator is the kind of book that
Epilogue: The Gym Wall. Appendix: Bargaining Scenario. every guerrilla marketer should read. Its clear, well-
Index. written, and loaded with the kind of practical advice that
Latest Print 2009 / 196 pp. / 13.9 21.6 cm can help any business owner gain the most and lose the
ISBN-978-81-203-2300-1 / ` 195.00 least.
JAY CONRAD LEVINSON, author of the best-selling Guerrilla
Marketing series
 166 PHI Learning CATALOGUE 2014

Featuring a proven seven-step model of negotiation and should be required reading for all serious students
strategies, this straightforward book gives the readers an and practitioners of negotiation and alternative disputes
edge to win at the bargaining table. It provides practical resolution.
tips, tactics and techniques to triumph over even the Contents: Preface. Part I: FundamentalsDecision
most ruthless competitors in any situation. Perspectives. Decision Analysis. Behavioral Decision
The readers learn to: Theory. Game Theory. Negotiation Analysis. Part II: Two-
Plan an agenda Party Distributive (Win-Lose) NegotiationsElmtree
Analyze the other party House. Distributive Negotiations: The Basic Problem.
Avoid falling for typical persuasion tactics Introducing Complexities: Uncertainty. Introducing
Counter negative moves Complexities: Time. Auctions and Bids. Part III: Two-Party
Integrative (Win-Win) NegotiationsTemplate Design.
Package proposals that generate movement Template Evaluation. Template Analysis (I). Template
Effectively exchange concessions Analysis (II). Behavioral Realities. Noncooperative Others.
Close the toughest of deals Part IV: External HelpMostly Facilitation and Mediation.
Arbitration: Conventional and Nonconventional. What is
Contents: Acknowledgments. Introduction. The Seven
Fair? Parallel Negotiations. Part V: Many PartiesGroup
Steps to Agreement. Step 1Ready Yourself. Step 2
Decisions. Consensus. Coalitions. Voting. Pluralistic
Explore Needs. Step 3Signal for Movement. Step 4
Parties. Multiparty Interventions. Social Dilemmas.
Probe with Proposals. Step 5Exchange Concessions.
References. Note on Sources. Index.
Step 6Close the Deal. Step 7Tie Up the Loose Ends.
Winning Tactics. Persuasion Traps. Electronic Bargaining. Latest Print 2009 / 568 pp. (Hard Cover)
Plan for Success. Appendices. Notes. Index. About the 16.0 24.1 cm / ISBN-978-81-203-2680-4 / ` 495.00
Author.
Latest Print 2008 / 208 pp. / 16.0 24.1 cm VOLKEMA
ISBN-978-81-203-3580-6 / ` 295.00
Negotiation ToolKit, The: How to Get
RAIFFA with RICHARDSON & METCALFE Exactly What You Want in Any Business
Negotiation Analysis: The Science and or Personal Situation
Art of Collaborative Decision Making ROGER J. VOLKEMA.
HOWARD RAIFFA is Frank P. Ramsey Professor of Great book! The Negotiation Toolkit is a benchmark for
Managerial Economics [Emeritus], Harvard Business School practical negotiation skills. It teaches how to win the
and Harvards Kennedy School of Government. battles of everyday living.
JOHN RICHARDSON is a Lecturer and Associate at the PETER K. TRZYNA, patent attorney
Program on Negotiation, Harvard Law School.
With this book learn a fresh new approach to mastering
DAVID METCALFE is an Analyst at Forrester Research, the arts of bargaining and negotiation. Unlike others, this
London, England. book provides hands-on workbook that integrates
The book Negotiation Analysis synthesizes four questions and answers, self-assessments, mini-surveys,
approaches to decision making, broadly conceived: feedback measures and action challenges to help readers
individual decision analysis, judgemental decision making, build personal confidence and negotiating prowess.
game theory, and negotiation analysis. The book starts by Further learn:
considering how analytically minded parties can generate
joint gains and distribute them equitably by negotiating The golden rule of negotiation
with full, open, truthful exchanges. It then examines Three fundamental question of negotiation
models that disengage step by step from that ideal. The When not to negotiate
book also shows how a neutral outsider (inventor) can Eight behaviors of star negotiators and much more
help all negotiators by providing joint, neutral analysis of Suitable for novices as well as seasoned negotiators.
their problem.
Contents: Acknowledgments. Introduction. Under-
The book with analytical approachbuilding from simple standing Negotiation. The Golden Rule of Negotiation.
hypothetical examples, can be understood by those with Three Fundamental Questions of Negotiation. The Art of
only a high school background in mathematics. This book Discovery. Behaviors of Successful Negotiators. Measuring
has a broad relevance for both the theory and the Your Progress: The Valero WineContinental Glass
practice of negotiation analysis as it is applied to disputes Negotiation. Negotiation Styles. Risky Business. Eight
that range from those between family members, business Common Tactics and Their Countermeasures. More
partners, and business competitors to those involving Tactics and Countermeasures. Measuring Your Skill with
labour and management, environmentalists and Countermeasures: A Salary Negotiation. Dealing with
developers, and nations. Tough Negotiators. Written Agreements. Cross-Cultural
The book pushes negotiation analysis to a higher level Negotiations. Negotiation and Ethics. Measuring Your
 BUSINESS & MANAGEMENT 167

Progress Again: The Logan TelecommunicationsRJW Picture of Success. The Power of Four: Your Natural
Properties Negotiation. Negotiating for the Unnatural Abilities Add Up to Personal Brilliance. SECTION II:
Negotiator. Personal Action Plan. Epilogue. Appendices AwarenessThe Power of Awareness. Youre Designed
A: Continental Glass (Confidential Facts). B: Sales for Optimal Awareness. Breaking Through Awareness
Manager, Carson Enterprises (Confidential Facts). C: RJW Barriers. Amplifying Awareness. SECTION III: CuriosityThe
Properties, Inc. (Confidential Facts). Resources. Index. Power of Curiosity. Why? Thinking Like a Child. Breaking
Latest Print 2008 / 224 pp. / 15.3 22.9 cm Through Curiosity Barriers. Heightening Curiosity. SECTION
ISBN-978-81-203-3555-4 / ` 195.00
IV: FocusThe Power of Focus. Attention, Rhythm, and
Purpose. Breaking Through Focus Barriers. Expanding
Focus. SECTION V: InitiativeThe Power of Initiative. Get
Personality Development Ready, Get Set, Go! Breaking Through Initiative Barriers.
Intensifying Initiative. SECTION VI: Personal Brilliance in
Everyday LifeMaking Brilliant, Everyday Choices. Index.
CANTERUCCI Latest Print 2007 / 224 pp. (Hard Cover)
Personal Brilliance: Mastering the 15.3 22.9 cm / ISBN-978-81-203-3267-6 / ` 350.00
Everyday Habits that Create a
Lifetime of Success ELLIS
JIM CANTERUCCI is an executive advisor, author, and Management Skills for New Managers
speaker. He is the founder and CEO of Transition CAROL W. ELLIS.
Management Advisors. Being a manager requires not only contribution as an
This book is written to help readers maximize their individual to the growth of the company but makes you
awareness, curiosity, focus and initiativesthe powerful responsible for the work of other people reporting
traits that all of us have, but too often either ignore or to you.
do not use effectively. Management Skills for New Managers is a good-read for
The author shows how these four attributes can be those who are making their first entry into management
turned into powerful success tools by making them and are recently promoted to the role of a manager. It is
habits of the mind and using them all the time rather an accessible and friendly book introducing the newly
than occasionally rely on these traits on specific promoted managers to all the skills and information they
challenging or new situations when required. To achieve need to excel in their new role. You learn how to:
this, the book gives dozens of proven techniques that Define your rolewhat does a manager do and how you
help break through the barriers that stop us from being can create the environment that helps those things get
and achieving our personal best in all areas of life. done?
It also recounts inspiring stories of people who
have dramatically improved their lives and made Communicate effectivelyhow to interact with your staff
significant differences in their communities, families and and your own manager, using the right approach and
businesses. most appropriate methods?
In a nutshell, Personal Brilliance helps us build on our Manage staff performanceidentify challenges, set
natural characteristics to become the person and achieve objectives and give the people working under you what
the goals we have always envisioned. they need to do their jobs well.
Delegate for maximum productivityhow to assign tasks
Reading this book is guaranteed to give you an edge, no
and projects to individual team members, making sure
matter what arena youre competing in, whether you are
assignments get done on time.
on a personal or professional journey. Personal Brilliance
by Jim Canterucci shows you how to take your natural Motivate individual and teamshow to inspire and get
talents, and use them to achieve success. more from your team.
TANYA FRATTO, Chief Executive Officer, Diamond Whether working for a business, a not-for-profit
Innovations, formerly GE Superabrasives organization, an educational institute or a government
agency, this book will help by providing practical
A must-read for leaders in all aspects of life, not just techniques and specific action plans for making a smooth
CEOs and managers, but parents, artists, musicians, transition into your new role. Packed with no-nonsense
teachers, and everyone else who wants to have a greater managerial wisdom, this book helps you put your best
impact on the lives of others. foot forward, get the most from your people and
DIANNA BOOHER, author of more than 40 books including contribute to the overall success of your workplace.
Get a Life without Sacrificing Your Career and Speak Contents: Preface. Introduction. Defining Your Role.
with Confidence Effective Communication. Performance Management. The
Contents: Foreword. Acknowledgments. Introduction. Four Phases of Learning. Motivation. Delegation for
SECTION I: You Already Have What You NeedLive Your Growth and Development. Coaching for Performance.
 168 PHI Learning CATALOGUE 2014

Moving Forward with Your Own Situations. Index. About exercises and questionnaires, supplemented by hand
the Author. drawings, make this book exceptionally reader friendly.
Latest Print 2008 / 160 pp. / 15.3 22.9 cm WHAT THE REVIEWERS SAY
ISBN-978-81-203-3441-0 / ` 195.00
Hundreds of managers, teachers, and HRD personnel and
others in India and abroad have benefited from this
FACHLER store-house of practical wisdom, lucidly and creatively
Chutzpah: Unlocking the Maverick written. McGrath is a name, fondly remembered by
thousands.
Mindset for Success T.A. MATHIAS, Professor, and
YANKY FACHLER. Former Editor, Management and Labour Studies, XLRI
The meaning of this wonderfully evocative and rich word, Extremely good and useful... one of the best in the
that has no exact translation in English, is elusive. More genre... a great service.
easily demonstrated than definedchutzpah envisions V. GIRIRAJ, IAS
those possibilities that no one else yet believes to be Basic Managerial Skills is an excellent handbook for
viable; a confidence to demand what is due; to break young managers and management students.
tradition, to challenge authority, and to raise eyebrows.
Prof. BISWAJEET PATTANAYAK,
All the inspiring stories in this book feature people who Former Professor, IIM Indore
went the extra mile: People, who employed, harnessed,
This is a remarkable book on perfectible skills of
leveraged, embraced, utilized, exploited, adopted and
management and leadership. We have made it
displayed their courage. You can do the same!
compulsory reading for all students of management at
The heroes and heroines of these chutzpah stories all IMIS. Fr. McGrath says profound truths on management
believed in the art of the impossible. They all chose which are easy to read and understand.
unconventional routes to achieve their goals. Some of the
Prof. K.C. PADHY, Director,
chutzpah case studies in this book feature household-
Institute of Management & Information Science,
names like movie-maker Steven Spielberg, cartoon
Bhubaneswar
creator Walt Disney, rent-a-car maverick Warren Avis,
and bagless vacuum cleaner inventor James Dyson. Contents: Preface. Acknowledgements. How to Read.
How to Write. How to Learn. How to Speak. How to
An ideal gift for someone you would like to see succeed,
Listen. How to Become The Real You. How to Run a
or for your employees to waken up their chutzpah spirit
Meeting. How to Teach and Train. How to Interview and
in slumber, or just for yourself!
How to Face an Interview. How to Manage. Leadership.
Contents: Introduction. Thirty Centuries of Chutzpah. Go Change. Decision Making. Motivation. Conflict and
easy on me, Im an orphan. Showbiz Chutzpah. Cooperation.
Publishing Chutzpah. Mile-high Chutzpah. Wining and Latest Print 2012 / 840 pp. / 16.0 24.1 cm
Dining Chutzpah. Female Feistiness. Industrial-size ISBN-978-81-203-4314-6 / ` 395.00 / (e-book also available)
Chutzpah. Chutzpah for All Ages. ChutzpahA Users
Manual.
Latest Print 2007 / 208 pp. / 15.3 22.9 cm SIMON
ISBN-978-81-203-3177-8 / ` 225.00 Developing Decision-Making Skills for
Business
McGRATH JULIAN L. SIMON was Professor of Business
Basic Managerial Skills for All, 9th ed. Administration at the University of Maryland from 1983
E.H. McGRATH, S.J., former Director and Professor at until his death.
XLRI, Jamshedpur. This highly practical and reader-friendly book considers
The Ninth Edition of this well-established text, while effective decision-making skills as most vital to achieving
retaining the contents and style of the earlier editions, success in life and business. It aims to analyze and
continues to discuss the basic skills of management and evaluate decision-making processes that help us make
leadership. The assumption of the book is that the decisions among various possible courses of conduct. The
human person is by nature a manager and has leadership analytic system described in the book offers a large array
and managerial skills that can and should be continually of powerful application tools useful for building effective
developed. These basic skills are: reading, writing, decision-making skills both at the individual and
learning, speaking, interviewing, training, deciding, organizational levels, and developing strong interpersonal
problem-solving, managing conflict, and motivation. And relationships with peers and clients.
in this book, Fr. McGrath, with his masterly skills and The book attempts at building intellectual bridges
wealth of experience, tells how these skills can be fully between the varied modes of thinking that exist in social
developed and mastered. Constant use of pointers, tips, and decision sciences and in the field of organizational
 BUSINESS & MANAGEMENT 169

behavior. Accordingly, Parts I to IV of the book Hiring and orienting new employees
concentrate on a wide range of topics such as setting Building communication skillsboth up and down the
goals, identifying capabilities, improving the existing hierarchical ladder, and more.
resources, analyzing cost benefits, acquiring a sound Contents: Put on Your Managers Hat. Manage Your
knowledge of the world around us and applying mental Time. Plan Your Day. Lead Your People. Build Your Team.
operations to the new knowledge obtained. Along the Make Effective Decisions. Delegate Authority. Hiring and
way, the text also covers other essential ideas such as Orienting New People. Motivate Your People. Appraising
identifying tastes and preference, personal skill Performance. Discipline, Grievances, and Terminations.
assessment, multitasking, risk and uncertainty, human Communicating for Success. Index.
resource management, time constraints, data collection
and moreto help people make the most effective use Latest Print 2008 / 176 pp. / 15.3 22.9 cm
of their time and energy. ISBN-978-81-203-3489-2 / ` 250.00

By knitting together the varied ideas in a common

framework, this book, written by a top business scholar, TAGUCHI
provides a clear account of business skills development
and should appeal to those simply requiring a digestible, Career Troubleshooter, The: Tips and
sound overview of the subjectin particular, students of Tools for Overcoming the 21 Most
business administration and practising managers.
Common Challenges to Success
Contents: Preface. Overview of Business Psychology. Part SHERRIE GONG TAGUCHI.
I: Wants, Abilities, and GoalsTastes, Preferences,
Wants, and Values. Assessing Your Resources. Choosing Marvelous resource! Thoughtfully and thoroughly
Goals and Criteria of Success. Part II: Introduction to addresses the many challenging situations people find
Evaluative ThinkingEvaluating Simple Alternatives. themselves in for their jobs, careers, and workplaces.
Weighing Present Versus Future Benefits (and Costs). LANCE CHOY
How to Think About Cost. Allowing for Uncertainty. Director, Stanford University
Dealing with Risks. Reconciling Multiple Goals. Part III: Career Development Center
Getting Useful Ideas and KnowledgeGetting and
Eliminating Ideas. Experts, Expert Systems, and Libraries. The author shares her long 18 years experience as a
Using Scientific Discipline to Obtain Information. senior manager, recruiter and career management
Assessing Consequences and Likelihoods. Part IV: Working adviser in this book. It features, tips, tools, exercises and
With Information and KnowledgePitfalls That Entrap list of helpful resources to help readers handle 21 of the
Our Thinking. My Favorite Worst Sources of Errors. Good most common career derailers, showing how to identify
Judgment. Self-Discipline and Habits of Thought. Dealing the problem, evaluate the options available and take
with People, and Managing Them. Index. About the effective action. It functions like a guidebook, users
Author. manual, strategy playbook and tip sheet all rolled into
one.
Latest Print 2007 / 244 pp. / 15.3 22.9 cm
ISBN-978-81-203-2302-5 / ` 195.00 Take the drivers seat and empower yourself with this
book to tackle the most common career challenges one
can face in jobs, careers and workplaces.
STRAUB Contents: Acknowledgments. Challenges1: Doing a Job
Rookie Manager, The: A Guide to Search. 2: Aligning Your Values with Your Career Choices.
3: Creating a Strong Rsum. 4: Learning to Interview
Surviving Your First Year in Well. 5: Recharging a Job Search That Is Dragging On.
Management 6: Starting a New Job. 7: Working for a Bad Boss.
JOSEPH T. STRAUB. 8: Dealing with Difficult Colleagues. 9: Managing a New
Group. 10: Asking for a Raise or Promotion. 11: Feeling
This important guide prepares inexperienced managers Inadequate at Your Job. 12: Having No Career Path.
for the realities of todays fast-paced business 13: Coping with Unethical Conduct. 14: Being Fired or
environment and helps them settle down into their new Pushed Out. 15: Surviving the Aftermath of a Merger or
managerial positions. Acquisition. 16: Surviving a Layoff. 17: Making a Major
The book assists in: Career Change. 18: Taking a Career Break. 19: Resequen-
cing Your Career for Family. 20: Trailing Your Spouse or
Understanding the managers role Partner to a New Location. 21: Not Being Sure of Your
Managing former peers Purpose and Path. Index.
Choosing a management style
Daily planning Latest Print 2009 / 256 pp. / 15.3 22.9 cm
Leadership and coaching ISBN-978-81-203-3744-2 / ` 250.00
Delegating work
 170 PHI Learning CATALOGUE 2014

TOPCHIK WEISINGER
Accidental Manager, The: Get the Skills Power of Positive Criticism, The
You Need to Excel in Your New Career HENDRIE WEISINGER.
GARY S. TOPCHIK is the managing partner of SilverStar At long last, a book that demonstrates how giving and
Enterprises, a consulting firm specializing in management taking criticism increases the bottom line.
development based in Los Angeles. RITA MCGLONE, Associate Director, Executive Education,
This book guides the first time managers in making a The Wharton School of Business
success of their managerial role if they are there without This empowering book helps readers take the sting out of
expecting to be or wanting to be. That is if they are criticism and transform it from a destructive, demoraliz-
promoted to the ranks of management while not being ing disaster into an energizing, educating experience
fully prepared yet or they are in there without any that builds relationships and increases individual and
expectation, or even without wanting to be but have to organizational success.
be due to other compulsions. In all these cases one thing
is certainthe challenging new role will demand certain Readers will learn from this book to:
skills never practiced by such new managers. The author Become strategic criticizers and develop their skill in
explains how to turn this accidental opportunity into a using the power of positive criticism
big bonus for themselves and their company.
Stay cool, calm, and collected when giving or getting
The text also provides practical examples and case criticism
studies based on real-life situations on how to manage Criticize their bosswithout getting fired, and more.
effectively. It achieves this by informing the reader:
Contents: Acknowledgments. Introduction. Section I:
The many barriers that contribute to an individuals not Twenty Tips1. Befriend Criticism. 2. Criticize
wanting to be in a managerial role Strategically. 3. Be Improvement-Oriented. 4. Protect the
The specific skills and behaviors necessary to manage Self-Esteem. 5. Choose the Right Words. Criticize Your
others well Criticisms. 6. Criticize Your Criticisms. 7. Involve Your
How to manage well without giving up your passion for Recipient. 8. Remember the Merits...Without the But.
the actual work 9. Tell Them What You Want. 10. Be Timing-Oriented.
The types of managerial behaviors to avoid and how to 11. Use Questions Socratically. 12. When Words Dont
prevent being viewed as a bad manager Work, Use Your Actions. 13. Use Your Expectations.
How to develop your people instead of rescuing them 14. Acknowledge That Its Subjective. 15. Put Motivation
How to determine the productivity stage for each of in Your Criticisms. 16. Use Their World. 17. Follow Up,
your team members Follow Up, Follow Up. 18. Know Your Criteria for
The communication and active-listening strategies for Criticizing. 19. Listen to Yourself. 20. Stay Cool, Calm, and
building trust and loyalty with and among your team Collected. Tips in Action. Section II: Frequent, Challenging,
members and Difficult Criticism Situations. So Youre Afraid to
How to train and delegate staff so they can work Criticize Your Boss? The Wrath of Criticism. Its Personal,
independently and interdependently Not Business. Criticism Among Equals. In the Line of Fire.
The differences between leading, managing, and Criticism in Groups. I Lost It in the Sun. When the
doingand how to do more of the leading and Customer Isnt Right. Thats a Terrible Idea; It Wont
managing and less of the doing Work; Nobody Cares. When Youre the Fall Guy. When
The different strategies for providing an environment Youre the Fall Guy. Friendship Harassment. When
where your staff can be motivated Criticism Is Ethical. I Heard It Through the Grapevine.
How to keep your team members on track and greatly I Knew Him When... A Positive Critic. Appendix: The
reduce performance and behavioral problems Criticism Inventory (TCI). Index. About the Author.
How to give positive feedback and reward your team Latest Print 2008 / 200 pp. / 15.3 22.9 cm
members ISBN-978-81-203-3488-5 / ` 250.00
Contents: Acknowledgments. Introduction. You Are an
Accidental Manager (Thats Okay). The All-Time Worst
Manager List. The Key to Success: Doing Nothing. The WHETTEN & CAMERON
Platinum Skill of Developing Your Team Members. The Developing Management skills, 8th ed.
Platinum Skill of Active Listening. The Platinum Skill of DAVID A. WHETTEN, Brigham Young University
Giving and Receiving Feedback. The Platinum Skill of
KIM S. CAMERON, University of Michigan
Creating a Motivational Climate. How Organizations Can
Turn Accidental Managers Into Successful Ones. Appendix The book is an interactive tool based on the authors
A: Managerial Assessment. Index. extensive and updated research on effective managers in
Latest Print 2007 / 192 pp. (Hard Cover)
private and public companies.
15.3 22.9 cm / ISBN-978-81-203-3309-3 / ` 275.00 It presents a unique five-step model in each chapter for
 BUSINESS & MANAGEMENT 171

assessing, learning, analyzing, practicing, and applying the be authoritatively used by the researchers, project
skills to build the foundation for effective management managers, consultants, and corporate policy and decision
practice. Building on personal, interpersonal, and group makers.
skills, the book helps us learn the skills that turn good KEY FEATURES
ideas into accepted practiceand good management!
Describes various aspects of contract management in
The new edition, based on suggestions from reviewers, great detail with live examples.
instructors and students, includes Explains the risks encountered by MNCs in an
Added new skill assessments international project and the remedies available to
Updated research supporting key points in each handle these risks effectively.
chapter Contains a Glossary to explain the core concepts.
Provides a large number of graphs, charts, tables,
Enhanced test bank with added application questions
illustrative examples and appendices to help readers in
Contents: Preface. Introduction. Part I: Personal Skills analytical understanding of the subject.
Developing Self-Awareness. Managing Personal Stress. Contents: Preface. Acknowledgements. List of
Solving Problems Analytically and Creatively. Part II: Abbreviations. Project Identification and Formulation.
Interpersonal SkillsBuilding Relationships by Project Selection Considerations and Feasibility Studies.
Communicating Supportively. Gaining Power and Project Appraisal. Project Organisation. Project Finance
Influence. Motivating Others. Managing Conflict. and Project Financing in India. Estimation of Project
Part III: Group SkillsEmpowering and Delegating. Costs. Contract Management. Project Planning and
Building Effective Teams and Teamwork. Leading Positive Scheduling. Project Cost Control. Post-project Review and
Change. Part IV: Specific Communication Skills Appraisal. International Projects. Computer Aided Project
Supplement A: Making Oral and Written Presentations. Management. Appendices. Glossary. Bibliography. Index.
Supplement B: Conducting Interviews. Supplement C:
Conducting Meetings. Appendix I: Glossary. Appendix II: Latest Print 2012 / 376 pp. / 17.8 23.5 cm
References. Name Index. Subject Index. Combined Index. ISBN-978-81-203-4450-1 / ` 350.00 / (e-book also available)
Latest Print 2013 / 744 pp. / 20.0 25.0 cm
ISBN-978-81-203-4210-1 / ` 650.00 GUPTA
Project Management
Project Management RAJEEV M. GUPTA is Project Consultant.
This comprehensive book discusses the fundamental
DAS aspects and phases of Project Management in a student-
friendly manner. It deals with topics such as project life
Project Management and Control cycle, project selection, feasibility study, and explains the
SUBHASH CHANDRA DAS, Management Consultant, is methods of financial projections and cash flows. Various
Former Director (Finance), Hindustan Paper Corporation methods such as Hiller model, sensitivity analysis and
(HPC) Limited, and a visiting faculty in many Universities simulations are described with hypothetical numerical
and B-Schools. examples to evaluate risk. Besides, the book discusses
different aspects and methods of social cost benefit
This comprehensive book gives a conceptual, analytical analysis with examples.
and evaluative study of the principles and practices of
Project Management and Control systems in a student- Primarily designed for the undergraduate and post-
friendly manner. graduate students of management, the book will be
equally useful to the engineering students. Besides,
The book provides an overview of project management, practicing professionals will also find the book quite
and gives a detailed analysis of project life cycle and its useful.
different phases, identification of project opportunities,
and sources of project ideas. It describes in detail various KEY FEATURES
considerations and priorities in setting up projects at Provides a new method for determining marketing
macro and micro levels, project appraisal, and various feasibility.
types of organisation structures. Besides, the book also Includes new algorithms for crashing and resource
explains the different ways and means of financing levelling.
projects, the sources of finance nationally and Gives a large number of solved and unsolved practical
internationally, the need for estimation of project cost, examples and cases for better understanding of the
and different aspects of post-project review. Finally, the subject.
book dwells on computer aided project management Describes quantitative methodology for evaluating risk.
to demonstrate how the computer can help the Contents: Preface. Introduction. Project Life Cycle and
management in handling all project activities efficiently. Classification. Project Management Process and Project
Primarily intended as a text for the postgraduate students Selection. Technical Feasibility. Market Potential Analysis.
of commerce and management, the book can also Financial Projections. Project Financing. Financial Analysis.
 172 PHI Learning CATALOGUE 2014

Risk Analysis in Single and Multiple Projects. Project KENDRICK

Control through Networks. Probabilistic Models of
Networks. Time Cost Relationship and Resource Levelling. Project Management Tool Kit, The:
Economic and Social Cost Benefit Analysis. Human 100 Tips and Techniques for Getting the
Aspects in Project Management. Project Information
System and Monitoring. Appendices. Bibliography. Index. Job Done Right
Latest Print 2011 / 308 pp. / 17.8 23.5 cm TOM KENDRICK.
ISBN-978-81-203-4425-9 / ` 275.00 / (e-book also available) The Project Management Tool Kit covers the techniques
for project management from A to Z... .This is wonderful
guide for new project managers and a useful reference
KENDRICK for experience ones.
Identifying and Managing Project Risk NANCY MCDONALD, Associate Partner,
Essential Tools for Failure-Proofing Your Accenture, Wilmington, DE
Project, 2nd ed. Learn the best known project management techniques in
TOM KENDRICK. an easy-to-apply and accessible format with this book.
Also, understand, in a step-by-step manner, how to
This essential resource provides clear-cut methods to handle important considerations of the process like:
implement at any organization and for any size or type of
project. It moves beyond risk management basics involv- Cost estimating and budgeting
ing insurance, financial, and investment portfolio risk to Communications and technology to be used
examine areas like information technology, software Goals for individuals and project teams
engineering, product development, and other high tech Negotiation and decision making
fields, giving readers a well-rounded understanding of Implementing change and process improvement
what goes into making project risk identification a crucial Quality assurance and control
element of project management strategy. Risk assessment and management
Scheduling and time management
Featuring all new material on topics including the growing
area of Enterprise Risk Management and more, the book This text also contains checklists and other tools for quick
provides everything readers need to manage risk, helping implementation thereby leading novices through
to make the so-called impossible project a thing of unknown territories and serving as a repository of
the past. process checklists to ensure you never forget a step.
Solid research ... nailed key concepts regarding the Contents: How to Use This Book. General Processes.
identification and management of project risk ... concise Leadership Processes. Teamwork Processes. Control
and entertaining. Kendrick provides the reader with the Processes. Scope Processes. Time Processes. Cost
tools and techniques necessary for successful project Processes. Quality Processes. Human Resources
management. Processes. Communication Processes. Risk Processes.
Charles W. Bosler Jr., CPCM Procurement Processes. Index.
Founder and Chairman, PMI, Risk Management Specific Latest Print 2008 / 252 pp. / 15.3 22.9 cm
Interest Group; President, Risk Services & Technology ISBN-978-81-203-3556-1 / ` 225.00
(RST) of Amherst, New Hampshire
This book is an excellent treatment of both project and
risk management. Filled with practical insights and
KHANNA
examples, it sets a new standard for useful project Project Management
management/risk management books. R.B. KHANNA, a former Colonel in the Indian Army, is
Payson Hall, Manager, Catalysis Group, Inc. currently Professor at the Indian Institute of Planning and
Management (IIPM), Jaipur.
Contents: Acknowledgments. Why Project Risk
Management? Planning for Risk Management. Identifying Written in a straightforward and student-friendly
Project Scope Risk. Identifying Project Schedule Risk. language, this comprehensive and well-organized book
Identifying Project Resource Risk. Managing Project presents the fundamentals of project management using
Constraints and Documenting Risks. Quantifying and a step-by-step approach. It deals with all the phases of
Analyzing Activity Risks. Managing Activity Risks. project management such as initiation, planning,
Quantifying and Analyzing Project Risk. Managing Project execution, monitoring and control, and closure. The book
Risk. Monitoring and Controlling Risky Projects. Closing carries examples illustrating the use of software packages
Projects. Program, Portfolio, and Enterprise Risk which can be used effectively for better planning,
Management. Conclusion. Appendix: Selected Detail from scheduling, monitoring and controlling of projects.
the PERIL Database. Index. Throughout the book, attempt has been made to strike a
balance between theoretical inputs and their applications
Latest Print 2013 / 368 pp. (Hard Cover)
to practical problems.
15.3 22.9 cm / ISBN-978-81-203-4059-6 / ` 395.00
 BUSINESS & MANAGEMENT 173

Primarily designed for the undergraduate and project audit, project organizational structures and roles
postgraduate students of management, the book will be of various financial institutions in project management.
equally useful to the engineering students. In addition, KEY FEATURES
practising professionals will also find the book quite
valuable. Explains the concepts and techniques of project
management with a number of fitting examples.
KEY FEATURES
Includes several chapter-end problems and questions
Conforms to the syllabi of most universities. to test students understanding of the subject.
Includes many pedagogical features such as Learning Provides an integrated case study in an appendix to
Objectives, Summary, lots of diagrams and tables. help students understand the application of the
Provides examples from the Indian industry which take concept to real-life situation.
the Indian working environment into account.
Gives answers to selected questions at the end of the
Covers eight case studies on real-world situations to
book.
help the students gain practical experience.
Includes a large number of solved and unsolved Contents: Preface. Introduction. Project Management Life
problems, besides chapter-end exercises, to guide the Cycle. Demand Forecasting. Technology Transfer.
students from examination point of view. Estimation of Project Cost. Cost of Capital. Feasibility
Study. Bases of Comparison of Project Alternatives.
Contents: Preface. Part I: Project Initiation. Project
Inflation Adjusted Project Selection. Modelling Approach
Management: An Introduction. Project Origination.
for Project Selection. Selection of Alternatives Using
Project Feasibility. Appendix: Social CostBenefit Analysis.
Simulation. Selection of Alternatives having Cash Flows
Part II: Project PlanningProject Definition. Estimating
with Probability Distributions. Evaluation of Public
Time and Costs. Scheduling. Appendix: The Critical Chain
Alternatives. Vendor Evaluation. Contract. Project
Scheduling and Buffer Management. Resource Allocation.
Network Construction. Critical Path Method. Programme
Risk Management. Part III: Project Execution, Monitoring
Evaluation and Review Technique (PERT). Crashing of
and ControlProject Organization Structure and Culture.
Project Network. Resource Levelling. Resource Allocation
Project Staffing: HR Issues. Project Monitoring and
Technique. Techniques for Project Type Products. Project
Control. Contract Managing and Partnering. Part IV:
Management Softwares. Environmental Impact
Project ClosureProject Audit and Closure. Public
Assessment. Project Audit. Role of Financial Institutions.
Projects: Indian Context. Case Studies. Appendices AC.
Project Organizational Structures. Appendices1. Case
Bibliography. Index.
Study. 2. Area Under Standard Normal Distribution from
Latest Print 2011 / 368 pp. / 17.8 23.5 cm its Mean. Answers to Selected Questions. Bibliography.
ISBN-978-81-203-4288-0 / ` 350.00 / (e-book also available) Index.
Latest Print 2010 / 432 pp. / 17.8 23.5 cm
PANNEERSELVAM & SENTHILKUMAR ISBN-978-81-203-3817-3 / ` 295.00 / (e-book also available)

Project Management
R. PANNEERSELVAM, Dean, School of Management, RAMAKRISHNA
Pondicherry University, Pondicherry. Essentials of Project Management
P. SENTHILKUMAR, Deputy Manager (Projects) in Valeo KAMARAJU RAMAKRISHNA, Professor of Mechanical
Minda Electrical Systems Private Limited. Engineering, GVP College of Engineering, Visakha-
Project management plays a vital role in planning, patnam, Andhra Pradesh.
organizing and controlling various resources and factors This comprehensive and well-organized book introduces
for the successful completion of projects within a time the essential concepts and principles of project
frame. This comprehensive text presents the fundamental management. Divided into six partsPart I, Introduction;
concepts and principles of project management and Part II, Idea Generation and Initiation; Part III, Project
provides necessary skills to manage projects effectively. It Planning; Part IV, Project Implementation; Part V, Project
is designed for postgraduate students of management, Closeout; and Part VI, Special Topics, the book gives an
commerce, industrial engineering, production engineering indepth analysis of the various aspects of project
and construction management. management. The book clearly explains Work Breakdown
The book makes the readers familiar with the objectives Structure (WBS), Net Present Value (NPV), Earned Value
of project management and explains project management Analysis (EVA), Total Quality Management (TQM), and
life cycle, demand forecasting methods, and phases and Global Warmingfrom the viewpoint of beginners. In
steps of technology transfer. It discusses cost capital, addition, the text deals with special topics such as Public
estimation of project cost, and feasibility of projects. The Sector Projects, Engineering Projects, Maintenance
text also describes project evaluation and project Projects, Software Projects, and International Projects
scheduling techniques, as well as discusses project besides risk and quality of projects. The final chapter
management software and the impact of projects on the is devoted to a discussion on Project Management
environment. Besides, it gives a detailed description of Software.
 174 PHI Learning CATALOGUE 2014

KEY FEATURES Rule Number FiveDirect People Individually and as a

The text is illustrated with large number of figures, as Project Team.
well as tables and worked-out numerical examples. Latest Print 2004 / 176 pp. / 15.3 22.9 cm
These will help the students in understanding the basic ISBN-81-203-0776-3 / ` 95.00
concepts.
Questions are provided at the end of each part for a RICHMAN
better grasp of the topics discussed.
The effect of project management on safety, health Project Management: Step-by-Step
and environment has also been analyzed. LARRY RICHMAN is a certified Project Management
Primarily intended as a text for the students of Professional (PMP)
management, the book will also prove very useful for the Project Management Step-by-Step provides the new
students of mechanical and civil engineering. In addition, project managers with everything they need to undertake
practising professionals would find the book quite the managing of a project using formal project
valuable. management strategies. It supports every strategy listed
Contents: Preface. Introduction. Project. Project with applications, examples, and exercises to enable you
Manager. Idea Generation. Project Life Cycle. Stake- put them to work in your own organization.
holders. Concurrent Approach. Project Scope. Feasibility. The book is based upon and fully consistent with the
Scope of Project and Scope Verifications. SWOT Analysis. newly updated Project Management Body of Knowledge
Organization Structure. Work Breakdown Structure. the book:
Project Selection. Estimation. Cost. Scheduling. Bar Chart.
Network Diagram. Program Evaluation and Review Defines the roles of project managers, team members,
Technique. Project Risk. Procurement. Quality. Resource clients, and customers.
Planning and Allocation. Earned Value. Project Control. Introduces the skills and techniques of planning,
Communications. Project Termination. Public Sector estimating, budgeting, and scheduling a project.
Projects. Project Finance. Engineering Projects. Mainte- Shows how to execute a project, including controlling,
nance Projects. Software Projects. International Projects. reporting, and managing change and risk.
Safety, Health and Environment. Project Management Teaches the people-skills needed to lead project
Software. Index. management teams.
Latest Print 2012 / 332 pp. / 17.8 23.5 cm Contents: Preface. Section 1: Preparing for Project
ISBN-978-81-203-3969-9 / ` 325.00 / (e-book also available) Management SuccessUnderstanding the Importance of
Project Management. Organizing for Project Management
Efficiency. Defining the Roles of the Project Manager and
RANDOLPH & POSNER the Team. Defining the Roles of Clients, Customers, and
Effective Project Planning and Other Stakeholders. Setting Up a Planning and Control
System. Section 2: Planning the ProjectDefining the
Management: Getting the Job Done Project. Creating a Work Breakdown Structure. Estimating
W. ALAN RANDOLPH, University of South Carolina. Activities. Sequencing Activities. Calculating the Critical
BARRY Z. POSNER, Santa Clara University. Path. Preparing Schedules. Preparing Resource Plans.
Preparing Budget Plans. Getting Approvals and Compiling
Modern Management in many cases is largely based on a Project Charter. Setting Up a Monitoring and Control
multiple projects. Project as a unit has to be planned first Process. Section 3: Executing the ProjectInitiating the
and executed later, i.e. the success depends on planning Project. Controlling Project Objectives. Reporting on
the project. The authors provide comprehensive and Project Objectives. Controlling Changes in the Project.
practical guidelines to plan a project in any field. The Conducting Project Evaluations. Managing Risk. Closing
book helps the project manager to delve into the concept the Project. Section 4: Leading the Project Team
and execution of the project within the time and Developing Project Teams. Managing Conflict.
monetary constraints. There are guidelines for integrating Communicating Effectively. Holding Effective Meetings.
the technical and human aspects. Making Team Decisions. Using Sources of Power Wisely.
Each chapter presents one of the ten major rules. These Managing Change. Managing Performance. APPENDICES
rules have been successfully used by managers in field A: Answers to Exercises and Case Studies. B: Glossary.
conditions. The book is eminently useful both for the C: Suggested Readings and Resources. Index.
students and practitioners. Latest Print 2010 / 304 pp. / 13.9 21.6 cm
Contents: Why Read This Book? IntroductionEvery-one ISBN-978-81-203-3477-9 / ` 225.00
Manages Projects. Rule Number OneSet a Clear Project
Goal. Rule Number TwoDetermine the Project
Objectives. Rule Number ThreeEstablish Checkpoints,
Activities, Relationships, and Time Estimates. Rule
Number FourDraw a Picture of the Project Schedule.
 BUSINESS & MANAGEMENT 175

ROSEN Establish project teams, and foster collaboration

among team members
Effective IT Project Management: Using
Packed with useful forms, charts and other tools, this is
Teams to Get Projects Completed on an ultimate resource for project managers.
Time and Under Budget Contents: Part One: Human Skills and Technical Tools
ANITA ROSEN has more than 20 years experience in IT Introduction to Part One. Section I : The Human Skills
project management with companies such as alta Vista, Project Management Skills. Communication Skills.
Oracle, Netscape, Novell, AT&T and IBM. Negotiation Skills. Leadership Skills. Section II: The
Technical ToolsThe Work Breakdown Structure.
An ideal guide for all project managers this book
Network Analysis. Earned Value. Part Two: Managing a
elaborates every step of the project life cycle:
ProjectIntroduction to Part Two. Pro-ject and Project
Phase OneProject Concept Manager Selection. The Conceptual Phase: Defining the
Phase TwoProject Design Project. Project Management in Different Organizational
Phase ThreeProject Development Environments. The Project Management Office. The
Phase FourQuality Assurance Developmental Phase. The Implementation Phase. The
Phase FiveBeta Termination Phase. Endnotes. Additional Resources of
Phase SixRelease Interest. Index.
Phase SevenGeneral Availability Latest Print 2008 / 320 pp. / 15.3 22.9 cm
Phase EightEnd of Life ISBN-978-81-203-3581-3 / ` 425.00
It also provides indispensable tips on
i. How to organize the project Strategic Management
ii. Establish scope
iii. Calculate expected and hidden costs and risks
iv. Design the work breakdown structure BARNEY
v. Manage the implementation team Gaining and Sustaining Competitive
vi. Evaluate different possible solutions
vii. Create a working Project Requirements Document Advantage, 4th ed.
(PRD), Design Document and other important, JAY B. BARNEY, The Ohio State University.
measurable forms This book provides students and practitioners with the
Achieve IT project success with this complete blueprint most up to date research in a way that helps them see
that is packed with proven strategies to help you. how the concepts can be applied to the real business
world. The author explores the impact of the recent
Contents: List of Figures. Preface. Introduction. Phase 1
global business changes in relation to the competitive
Project Concept. Phase 2Project Design. Phase 3
context of firms and their ability to generate and sustain
Project Development. Phase 4Quality Assurance. Phase
competitive advantages.
5Beta. Phase 6Release. Phase 7General Availability.
Phase 8End of Life. Index. UNIQUE ATTRIBUTES
Latest Print 2011 / 304 pp (Hard Cover) Integrates strategic management research.
17.8 23.5 cm / ISBN-978-81-203-3472-4 / ` 450.00 Includes the latest research.
Ensures accessibility and applications by providing
TAYLOR examples and case studies.
Survival Guide for Project Managers, A, Contents: Preface. Part I: The Logic of Strategic Analysis
Introduction: What Is Strategy? Firm Performance and
2nd ed. Competitive Advantage. Evaluating Environmental
JAMES TAYLOR. Threats. Evaluating Environmental Opportunities.
Evaluating Firm Strengths and Weaknesses: The Resource-
This book on project management provides a complete Based View. Part II: Business StrategiesCost Leadership.
understanding of handling and finishing a project Product Differentiation. Flexibility: Real Options Analysis
successfully. It focuses on the people aspect of project Under Risk and Uncertainty. Tacit Collusion: Cooperation
management like tools to communicate, negotiate, listen to Reduce Competition. Part III: Corporate Strategies
and lead. Describing the entire project life cycle, the book Vertical Integration Strategies. Diversification Strategies.
shows how to: Implementing Corporate Diversification. Strategic Alliance.
Develop the managerial and business skills required of Merger and Acquisition Strategies. International
a project manager Strategies. Bibliography. Index
Resolve conflicts and improve negotiation capabilities Latest Print 2011 / 512 pp. / 17.8 23.5 cm
Understand and apply the technical tools of project ISBN-978-81-203-4232-3 / ` 425.00
management
 176 PHI Learning CATALOGUE 2014

BARNEY & HESTERLEY DAVID

Strategic Management and Competitive Strategic Management: Concepts and
Advantage: Concepts, 4th ed. CasesA Competitive Advantage
JAY B. BARNEY, The Ohio State University. Approach, 14th ed.
WILLIAM S. HESTERLEY, The University of Utah. FRED R. DAVID, Francis Marion University, Florence, South
This text presents only that material that answers the Carolina, USA.
question: does this concept help students analyze cases The new edition of this widely-read book provides an
and real business situations? This carefully crafted effective approach for developing a clear strategic plan in
approach provides students with all the tools necessary the new world order. Changes made in this edition are
for strategic analysis. The text provides a clear decision- aimed at illustrating the effect of new business concepts
making framework which takes into account the question and techniques on strategic management theory and
of VRIOvalue, rarity, imitability, and organization. VRIO practice. Due to the magnitude of recent changes
framework is the organizational foundation of the text, affecting companies, cultures and countries, every page
and which enables students to better analyze business of this edition has been updated. A few new features of
cases and situationsthe goal of the course. Each this edition are given below.
chapter has four short sections presenting specific issues
in more depth: Brand new Cohesion Case on Walt Disney company.
Brand new or improved Assurance of Learning
Strategy in Depthexamines the intellectual Exercises at the end of all chapters to apply chapter
foundations that are behind the way managers think concepts. The exercises prepare students for strategic
out and practice strategy today. management case analysis.
Strategy in the Emerging Enterprisepresents Brand new examples throughout the book.
examples of strategic challenges faced by new and All new current readings at the end of each chapter;
emerging enterprises. new research and theories of seminal thinkers in
Ethics and Strategydelves into some of the dilemmas strategy development, such as Arnoff, Chandler,
that managers face as they confront strategic Porter, Hamel, Prahald, Mintzberg and Barney.
decisions. Twenty-seven brand new cases grouped by industry.
Research Made Relevantincludes recent research
related to the topics in that chapter. The new edition Contents: Preface. Acknowledgments. About the Author.
Part 1: Overview of Strategic ManagementThe Nature
enables many new cases and examples which provide
of Strategic Management. Part 2: Strategy Formulation
students an opportunity to apply the ideas they learn
The Business Vision and Mission. The External
to business situations. A new chapter on International
Assessment. The Internal Assessment. Strategies in
Strategies is added to understand international
Action. Strategy Analysis and ChoicePart 3: Strategy
business options facing the firms.
ImplementationImplementing Strategies: Management
The fourth edition features several new and updated and Operations Issues. Implementing Strategies:
cases given below Marketing, Finance/Accounting, R&D, and MIS Issues.
Pfizer and the Challenges of the Global Pharmaceutical Part 4: Strategy EvaluationStrategy Review, Evaluation,
Industry and Control. Part 5: Key Strategic-Management Topics
Wal-Mart in 2010 Business Ethics/Social Responsibility/Environmental
True Religion Sustainability. Global/International Issues. Part 6:
JetBlue Airways: Managing Growth Strategic-Management Case Analysis. How to Prepare and
Nucor in 2010 Danaher Corporation Present a Case Analysis. Name Index. Subject Index.
LVMH: Managing the Multibrand Conglomerate Latest Print 2014 / 692 pp. / 21.6 27.8 cm
McDonalds and KFC: Recipes for Success in China ISBN-978-81-203-4885-1 / ` 650.00
Contents: Part 1: The Tools of Strategic AnalysisWhat Is
Strategic and the Strategic Management Process? FOGG
Evaluating a Firms External Environment. Evaluating a
Firms Internal Capabilities. Part 2: Business-Level
Team-Based Strategic Planning:
StrategiesCost Leadership. Product Differentiation. A Complete Guide to Structuring,
Part 3: Corporate StrategiesVertical Integration.
Corporate Diversification. Organizing to Implement
Facilitating and Implementing the
Corporate Diversification. Strategic Alliances. Mergers and Process
Acquisitions. International Strategies. Appendix: Analyzing C. DAVIS FOGG.
Cases and Preparing for Class Discussions. Glossary.
Company Index. Name Index. Subject Index. ... In this book C. Davis Fogg has provided an
outstanding, practical guide for key executives who want
Latest Print 2012 / 396 pp. / 20.0 x 25.0 cm to make strategic planning an active tool for improving
ISBN-978-81-203-4607-9 / ` 425.00 teamwork and firm performance. .... The reader is
 BUSINESS & MANAGEMENT 177

provided a detailed map for managing the strategic managing a firm in computer-based simulation. This
planning process from beginning to end. compact and practical book provides students of
MICHAEL BEER, Professor of Business Administration, management and decision makersfuture and current
Harvard University managersa holistic, down-to-earth approach to
strategic management and developing strategies and
A practical and dynamic resource on team-based strategic making decisions in todays dynamic and changing
planning, this toolkit-in-a-book shows how to bend, shape business environment. It is designed to assist them in
and modify the conventional strategic planning process to evaluating/monitoring outcomes and formulating and
meet an organization's goals. It also delineates the executing comprehensive competitive business strategies.
techniques and methods needed to succeed. The real-
world examples provided illustrate each step of the Throughout, the text focusses on the implementation of a
process. The book is designed for active use at every firms competitive strategy at all levels. It uses a cohesive
stage of the process. It helps readers through dozens of case study to highlight the key themes and provides the
hands-on tools including: tools to assess the choices that result in a unified
implementation of a firms strategy and the realization of
A proven strategic change process model that forecasts its financial goals.
expected changes and results over a five-year period
Cue cards and flow charts that plot the process and The book is designed for business/corporate strategy
make it easier to master courses that utilize simulation to enliven and enrich the
Self-contained facilitator guides for setting priorities, learning experience. The book would help the students in
guiding the team to consensus, and using twelve classic making decisions in product design, production, human
techniques to help the team reach its objectives resources, marketing, and finance. The tables and figures
Troubleshooting advice on problem intervention for and the seven case studies are intended to illustrate and
CEOs, planning leaders, and facilitators. reinforce the theoretical aspects. Besides students,
practicing managers would find this book highly useful in
Contents: List of Figures. Preface. Acknowledgments. Part making strategy-specific decisions.
One: The Strategic Planning and Change ProcessThe
Traditional Strategic Planning Process. Whose Job Contents: List of Figures and Tables. Preface.
Is It? An Overview of Roles and Responsibilities. Acknowledgments. A Note to Instructors, Students, and
Demystifying the Process: The Four Phases of Change. Managers. Cohesion Case: Gelles Building Products.
What Facilitators Do. Tailoring the Process to Your Managing by Competitive Strategy. Competitive Strategy.
Organization. Preparing the Organization: Getting Buy-in Strategy-Specific Decision Making. Performance-Based
and Developing Skills for Strategic Change. Part Two: The Measurement Systems. Implementing the Strategy:
Nuts and Bolts: Facilitating the Process Step by Step Downstream and Upstream Analysis. Strategy-Specific
Situation Analysis: What It Is, How It's Done, Who Does Decisions and Management Control Systems. From Value
It. Expanded Analysis. Facilitator's Guide I: Priority-Setting Proposition to Outcomes. Performance Measurements
MeetingFacilitating Agreement on Strategy and and the Multiple Products Firm. Leadership and Strategy-
Strategic Priorities. Strategy Meeting Prework. Specific Decision Making. Appendices: Review of Gelles
Facilitators Guide II: Strategy MeetingGuiding the Tem Building Products Case. Instructors and Students
to Consensus on Each Part of the Plan. Part Three: Simulation Guide. Part A. Pre-Simulation Activities. Part B.
Implementing the PlanMaking the Plan Operational. Post-Simulation Activities. Cases: Nancy Womens
Keeping the Plan on Track. After the First Plan: Updating Shoppe. Don Batts. Randolph Hooke. Rockwells Health
and Improving With Much Less Pain. Five Years of Club. Raymond Specialo and Family. Karls of Maine.
Planning: Benchmarks of Accomplishment. Part Four: Timothy Ryan. Bibliography. Index.
Team ProcessesEffective Teams and Productive Team Latest Print 2004 / 200 pp. / 17.8 23.5 cm
Members. Facilitators Guide III: Techniques for Team ISBN-81-203-2617-2 / ` 250.00
Tasks. Unstopping Typical Blockages. Summary: Lessons
for Success. Appendix: Mission Statements and Strategic
Plan Summaries. Glossary. Index. GARLAND
Latest Print 2008 / 352 pp. (Hard Cover) Future Inc.: How Businesses Can
17.8 23.5 cm / ISBN-978-81-203-3582-0 / ` 395.00 Anticipate and Profit from Whats Next
ERIC GARLAND.
FORGANG .... This book takes the readers hand and walks him
Strategy-Specific Decision Making: through the specific steps needed to understand
A Guide for Executing Competitive developing trends, the factors driving them and strategic
implications for businesses. He outlines the tools of the
Strategy foresight trade and how to separate the wheat from the
WILLIAM G. FORGANG, Professor of Business and info chaff in our entirely-too-information-rich environ-
Economics, Mount St. Marys College, Maryland. ment in such critical areas as energy, demographics,
health and new technologies.
Strategy-specific decision making is an essential skill for
students who are engaged in case study analysis or Timothy C. Mack, President, World Future Society
 178 PHI Learning CATALOGUE 2014

The ability to predict future trends have become crucial The book reveals how to:
for businesses to be successful in todays overwhelming Reduce fixed operational costs by reducing
world of tough competition and constant changes. With dependence on corporate real estate
this visionary, creative, and groundbreaking book know Institutionalize the innovation process to quickly reach
how to anticipate new trends and analyze their impact on to changing marketplace
your business. Confront the coming talent gap for creative and
Discover how to: knowledge-based workers
Determine whether a trend is really a trend Reduce the crippling costs of recruitment and turnover
Incorporate the future into everyday thinking Design a productive, clean, comfortable and healthy
workplace
Analyze five new trends that will affect the future of
Meet the challenges that come with flexible workplace
your business
programs.
Find accurate sources like official reports, peer reviews
and scholarly journals to properly forecast tomorrows Contents: Acknowledgments. Introduction. More
realities. Corporate Agility, Less Corporate Real Estate. The Three
Major Business Challenges: Costs, Labor, and Innovation.
Contents: Foreword. Acknowledgments. Introduction: Reducing Fixed Operating Costs. Attracting and Retaining
Todays Chaos; Tomorrows Opportunity. Part 1: Tools Human Talent. Innovation and Survival. The Virtual
and TechniquesFuturism: The Antidote to Chaos. Workforce. Offices Without Walls. The Well-Designed
Systems Thinking: A Superhighway to Change. Analyzing Workplace. Collaborative Strategic Management.
Trends: Real Change vs. Media Hype. Into the Future: Achieving Corporate Agility. Afterword. Notes. Index.
Making Judgements; Evaluating Forecasts. Strategic
Implications: What the Future Means to You. Scenario Latest Print 2008 / 288 pp. (Hard Cover)
Generation: Drawing a Picture of the Future. 16.0 24.1 cm / ISBN-978-81-203-3576-9 / ` 450.00
Communicating the Future: Even to the Skeptical. Part 2:
Drivers of the FutureAging: Preparing for a New Grey GUPTA, GOLLAKOTA & SRINIVASAN
World. Information Technology: Falling in Price,
Increasing in Power. Health Care: New Gadgets vs. Business Policy and Strategic
Following Doctors Orders. Biotechnology: Scratching the Management: Concepts and
Surface of the Secrets of Life. Energy: Getting More out
of Less. Nanotechnologies: Smaller is Better. Media and Applications, 2nd ed. (Revised)
Communications: Six Billion Channels for Six Billion VIPIN GUPTA, Roslyn Solomon Jaffe Chair Professor of
People. Ecology and Sustainability: Growth Can Be Good. Strategy, Simmons School of Management, Boston.
Epilogue: Where Do We Go from Here? Notes. Index. KAMALA GOLLAKOTA, Associate Professor, University
Latest Print 2007 / 272 pp. (Hard Cover) of Redlands, California.
16.0 24.1 cm / ISBN-978-81-203-3577-6 / ` 450.00 R. SRINIVASAN, Associate Professor of Corporate Strategy
and Policy, Indian Institute of Management Bangalore.
GRANTHAM, WARE & WILLIAMSON This innovative introduction to business policy and
strategic management, covering both the illustrative
Corporate Agility: A Revolutionary New cases and conceptual foundation, offers authoritative
Model for Competing in a Flat World approaches to strategic leadership in emerging markets.
Among its many unique features, this comprehensively
CHARLES E. GRANTHAM, JAMES P. WARE & CORY updated and revised second edition is structured to help
WILLIAMSON. students think strategically.
In Corporate Agility, two acknowledged experts in the The major organizational issues in strategy development
field of Workplace Solutions offer an authoritative and are covered through an analytical study of:
well-researched approach to restructuring the work
environment to reduce operating expenses, take Nine different perspectives on organization to capture
advantage of emerging technology, and, perhaps most the rich history of the discipline and enlighten the
important, address the key priority of attracting and nature of strategy.
retaining talented people. The concept of strategic intent to guide action.
9-M model to analyze strategies in functional areas of
COLIN DYER, Chief Executive Officer and President, manpower, materials, methods, money, manufacturing,
Jones Lang LaSalle machine, marketing, motivating, and manipulating.
Packed with case studies of companies such as IBM, Competitive gaming model to strategize different types
Hewlett-Packard, etc. who have learnt to stay ahead of of market structures.
the curve, this book provides the blueprint for staying Internetworking model to develop high-performance
competitive in the global economy. It helps readers learn Internet ventures.
how they can ensure to stay profitable and sustainable Strategic business model to unfold hidden value into
for years to come. new directions.
 BUSINESS & MANAGEMENT 179

Value model to explain strategic elements of Replaced the section on advantages and limitations of
innovation and technology management. portfolio analysis with a section on strategic alliance
Ethical and international issues in the context portfolio analysis.
of corporate governance. Open innovation to the discussion of R&D strategy.
Strategic leadership model relevant to the emerging Purchasing and logistics strategies to functional
market ground realities. strategies.
Strategic control model (both balanced and extended Offshoring in the discussion of outsourcing.
scorecard) to explore the influence of environmental Real options to the discussion of risk.
and cultural contexts on effective performance. The concept of core rigidities in the discussion of the
The text is well supported by more than one thousand organizational life cycle.
sources of international research, India-focused case An explanation of integration managers to managing
studies and experiential assignments. This comprehensive mergers and acquisitions.
text on theory and practice of strategic management is a Contents: Preface. Part I: Introduction to Strategic
must read for management students as well as business ManagementBasic Concepts of Strategic Management.
practitioners and consultants. Corporate Governance and Social Responsibility. Part II:
Contents: Preface. Acknowledgements. Section A: Scanning the EnvironmentEnvironmental Scanning and
BUSINESS STRATEGYBusiness Policy and Strategic Industry Analysis. Internal Scanning: Organizational
ManagementAn Introduction. Strategic Intent. Business Analysis. Part III: Strategy FormulationStrategy
Strategy Formulation. Strategic Functions and Functional Formulation: Situation Analysis and Business Strategy.
Strategies. Internal Analysis. External Analysis. Strategy Formulation: Corporate Strategy. Strategy
Competitive Gaming Strategy. Section B: CORPORATE Formulation: Functional Strategy and Strategic Choice.
STRATEGYCorporate Strategy Formulation. International Part IV: Strategy Implementation and ControlStrategy
Strategies. Strategic Organizational Design. Learning and Implementation: Organizing for Action. Strategy
Knowledge Organization Strategy. Public and Non-profit Implementation: Staffing and Leading. Evaluation and
Organizations Strategy. Family and Micro Business Control. Part V: Introduction to Case Analysis
Strategy. Internetworking and E-Business Strategy. Suggestions for Case Analysis. Appendices11.A:
Section C: ENACTMENT STRATEGYStrategic Business Suggested Techniques for Case Analysis and Presentation.
Model. Strategic Innovation and Technology Manage- 11.B: Resources for Case Research. 11.C: Strategic Audit
ment. Strategic Leadership. Corporate Governance and of a Corporation. Index.
Business Ethics. Strategic Planning and Change Latest Print 2013 / 208 pp. / 17.8 23.5 cm
Management. Strategic Control. Index. Authors Profiles. ISBN-978-81-203-4861-5 / ` 250.00
Latest Print 2013 / 596 pp. / 17.8 23.5 cm
ISBN-978-81-203-3244-7 / ` 395.00 / (e-book also available) PHADTARE
Strategic Management Concepts and
HUNGER & WHEELEN Cases
Essentials of Strategic Management, MILIND T. PHADTARE, Professor and Area Chairperson of
5th ed. Marketing at Administrative Staff College of India,
J. DAVID HUNGER, Saint Johns University, Iowa State Hyderabad.
University. Primarily intended for the postgraduate students of
THOMAS L. WHEELEN, Formerly with University of commerce and management, this compact text covers all
Virginia, Trinity College, Dublin, Ireland. the topics prescribed in almost all universities and
The fifth edition of Essentials of Strategic Management autonomous institutes in India. Each concept is explained
contains many new content topics plus updated data and with the help of many real-life examples from the Indian
illustrations. Older examples have been replaced with context.
newer ones, information has been updated where Considering the fact that the understanding of the
appropriate. In addition, the following content topics concept of strategic intent is prerequisite to the
have been added to the book: understanding of strategic management, the chapter on
The natural physical environment to the discussion of strategic intent is included which brings out the
the societal and task environments. differences between various elements of strategic intent.
Contrasted agency theory with stewardship theory in It also covers the current happenings in the businesses
the section on corporate governance. from the Indian context. Similarly, a topic on strategic
Paragraphs on sustainability and moral relativism plus choice has been discussed at length because of the fact
information on enterprise strategy and social capital to that BCG growth-share matrix and GE nine-cell matrix are
the section on social responsibilities and ethics. extremely useful in making a strategic decision in real life.
PESTEL analysis to environmental scanning. Besides, the book contains ten case studies on various
A discussion of brands to marketing resources. topics of strategic management such as environmental
 180 PHI Learning CATALOGUE 2014

appraisal, critical success factors, SWOT analysis, strategic Strategic Management. Strategic Planning. Strategic
intent, strategic choice, business level strategy Analysis. Choosing Strategic Options. Strategic Thinking:
formulation and choice of growth strategy. All these Significance of the Process of Strategy Formulation.
cases are provided with authentic industry specific data. Significance of Context. Significance of Content. Strategic
Firms are chosen from different businesses thereby giving Responses of Organizations to Changing Environment.
business-specific flavour and a broad understanding of Functional Strategies. Strategic Leadership. Use of
various business domains. Balanced Scorecard in Strategic Management.
Contents: Preface. Acknowledgements. Introduction to Constructing Strategy Map. Mobil Story: A Case Study.
Strategic Management. Concept of Strategy. Strategic References. Index.
Intent. Environment and Environmental Analysis. Latest Print 2009 / 304 pp. / 16.0 24.1 cm
Organizational Capability. Industry Analysis. Corporate ISBN-978-81-203-3809-8 / ` 250.00 / (e-book also available)
and Business Level Strategy Formulation. Formulating
Functional Level Strategies. Strategic Analysis and Choice. SRINIVASAN
Strategy Implementation. Strategic Control. Corporate
Social Responsibility. Case Studies. Index. Strategic Management: The Indian
Latest Print 2011 / 292 pp. / 16.0 24.1 cm Context, 4th ed.
ISBN-978-81-203-4180-7 / ` 250.00 / (e-book also available) R. SRINIVASAN, Professor, Department of Management
Studies, Indian Institute of Science (IISc.), Bangalore.
PRASAD This revised and updated text, now in its Fourth Edition,
Strategic Management: Text and Cases gives an in-depth and incisive analysis of the basic
principles of strategic management. The exposition of
KESHO PRASAD is a Management Consultant specialized these principles is reinforced by six case studies that
in the areas of human resources and general manage- encompass the broad spectrum of Indian companies.
ment. Earlier he worked as Additional General Manager, These case studies are culled mainly from manufacturing
HRD & OD, BHEL (Hardwar plant). and information technology, and include both private and
In this book, the author has endeavoured to bring home public sector units. The case studies will be of immense
to the readers the concepts, practices and approach to help to the budding managers as well as provide them
Strategic Management and its relevance in the context of with the requisite practical orientation for understanding
the changing global economy. The book discusses 27 the strategic management issues.
cases of successful enterprises that have excelled in What distinguishes the text is the inclusion of the
performance as a result of the application of strategic concepts, theory and case studies in a single, compact
thinking and decisions. It underlines the point that volume that becomes handy for the reader.
strategic management is a continuous activity and that a
successful strategy is an integral part of the process of Intended primarily as a textbook for postgraduate
management. students of management and commerce, this book is of
immense help to all those attending management
Balanced scorecard, strategic mapping and benchmarking development and executive development programmes.
find proper treatment in the book as new approaches to
strategic management. These are integral components of NEW TO THIS EDITION
strategic management and have been covered with live A new chapter, Code and Laws for Corporate
cases. Governance, has been added under SectionBoard of
Directors and Corporate Responsibility. This chapter
This is an ideal text for the students of management and discusses some important reports published on
commerce. Corporate Governance in India and abroad.
KEY FEATURES Case studies on Infosys and Wipro have been updated.
Organizational strategies for winning the customers/ Contents: Preface. Preface to the First Edition. Section I:
gaining competitive advantage over rivals are Introduction to Strategic ManagementBasic Concepts of
elaborately discussed. Corporate Strategy. The 7-S Framework. Section II: Board
Need for strategic leadership in industry is emphasized of Directors and Corporate ResponsibilityCorporate
in the backdrop of the competitive challenging Governance. Code and Laws for Corporate Governance.
industrial environment. Social Responsibility. Section III: Environmental Landscape
Principles of balanced scorecard, strategy mapping and AnalysisExternal Environmental Analysis. Internal
benchmarking are thoroughly discussed through live Corporate Analysis. Section IV: Strategy in Action
cases. Strategy Formulation. Strategy Implementation.
Evaluation and Control. Section V: Strategic Enablers
Provides several live cases of Indian and international R&D and Strategy. IT and Strategy. Knowledge
enterprises to illustrate how these organizations Management. Strategic Risk. Other Strategic Issues.
benefited from their new approaches. Case Studies: Introduction: Case Analysis1. HMT
Contents: Preface. Acknowledgement. Introduction to Machine Tools Division: Strategy at Crossroads? 2. Bharat
 BUSINESS & MANAGEMENT 181

Heavy Electricals Limited: On the Right Course? 3. Ace Corporate Social Responsibility. Section IV: Strategy
Designers: Going Global? 4. HMT Watches: On the Way Implementation and Strategic AuditStrategy
Out? 5. Global Marketing in Wipro: Growing in Strength. ImplementationA Synoptic View. Organising for
6. Infosys Technologies Limited: Truly Global. Index. Competitive Advantage. Cultural Dynamics and Strategy
Latest Print 2012 / 348 pp. / 16.0 24.1 cm Execution. Strategy Execution through Leadership.
ISBN-978-81-203-4556-0 / ` 275.00 / (e-book also available) Strategic Audit and Recycling. Section V: Real Life Indian
Cases in Strategic ManagementA Guide to Using the
Case Studies in Strategic Management. Index.
SRIVASTAVA & VERMA Latest Print 2012 / 464 pp. / 17.8 23.5 cm
Strategic Management: Concepts, Skills ISBN-978-81-203-4512-6 / ` 375.00 / (e-book also available)
and Practices
R.M. SRIVASTAVA, has been Senior Professor of Manage- Sustainable Development
ment, Head and Dean in the Faculty of Management
Studies at BHU. He also served as Professor of Manage- ROGERS, JALAL & BOYD
ment at the Asian Institute of Technology, Bangkok.
SHUBHRA VERMA, Management Consultant in the area Introduction to Sustainable
of human resource and strategic management. Development, An
Keeping in view the requirement of various management PETER P. ROGERS, KAZI F. JALAL and JOHN A. BOYD.
schools and professionals, this book presents dynamically An Introduction to Sustainable Development presents the
changing policies, strategies, business models, concept and practice of sustainable development as a
frameworks and practices of corporate enterprises in process that meets the needs of the present generation
India and abroad in an interesting and stimulating without compromising the ability of future generations
manner. The concepts are structured around the decision to meet their own needs. This textbook examines the
making process with suitable examples to enlighten environmental, economic, and social dimensions of sus-
students and managers with practices and techniques of tainable development by focusing on changing patterns
making business strategies in todays competitive of consumption, production, and distribution of resources.
environment. The book includes 13 real-life Indian cases
to provide an invaluable opportunity to the readers to This book of topical interest can help us learn better,
apply their theoretical knowledge in solving business more sustainable ways of producing, consuming,
problems by analysing strategic issues of specific investing, and otherwise participating in projects and
organizations. Besides management studies, the text will programs in both the developing and the developed
also prove useful to the students of commerce and allied worlds.
areas. The Conceptual breadth is impressive. The examples and
KEY FEATURES many graphics are appealing. The authors made a hand-
waving topic tangible and nearly hard-core. The book
Discusses new paradigms of managing challenges in
looks downright useful.
corporate enterprises.
Includes a separate chapter on strategies of Mergers PROF. RICHARD FORMAN, Harvard School of Design
and Acquisitions. The present study is not only exhaustive but goes deep
Highlights strategy execution and implementation into the details and presents the available scientific data
factors. for explaining the different issues using interdisciplinary
Emphasizes organizational culture and its relevance in approaches. It will be extremely useful not only to
organizational effectiveness. specialists, especially teachers, but also to other
stakeholders who want to act in favour of sustainable
Contents: Preface. Acknowledgements. Section I: development in political fora.
IntroductionNew Paradigms of Managing Challenges to
Indian Corporate Enterprises. Concept and Components ALEXANDRE KISS, President, European Council of
of Strategic Management. Strategic Management Environmental Law
ProcessA Synoptic View. Corporate Governance in Contents: Foreword. Preface. Acknowledgments. Authors
Corporate Enterprises. Section II: Scanning Business and Contributors. Abbreviations and Acronyms. From
Environment-Processes and TechniquesScanning Macro Malthus to Sustainable Development. Challenges of
Environment. Scanning Competitive Environment. Sustainable Development. Global Environmental Issues.
Scanning Internal Environment. Value Creation and Sustainable Development Indicators. Environmental
Competitive Advantage. Section III: Dynamics of Strategy Assessment. Environmental Management: Trends and
MakingFormulating Corporate Objectives. Developing Policies. Legislation, International Law, and Multilateral
Competitive Strategy for a Firm. Crafting Corporate Environmental Agreements. Social Dimensions and
Strategy. Devising Strategy for a Diversified Company. Policies. The Economics of Sustainability. Sustainability:
Making Strategy for Mergers and Acquisitions. Designing Externalities, Valuation, and Time Externalities. Natural
Strategy for Entering Overseas Market. Strategy and Resource Accounting. The Role of International Financial
 182 PHI Learning CATALOGUE 2014

Institutions. International Cooperation. Sustainable YOGAMBAL ASHOKKUMAR

Development: Crisis, Conflict, and Compromise. Epilogue.
References. Textbook of Bakery and Confectionery,
Latest Print 2007 / 404 pp. / 15.3 22.9 cm 2nd ed.
ISBN-978-81-203-3407-6 / ` 395.00 YOGAMBAL ASHOKKUMAR, is currently working as a Chef
in London. Formerly, she was a faculty at Jenneys
HOTEL MANAGEMENT Academy of Tourism and Management, Thiruchirappalli,
Tamil Nadu.
Food Production
Baking is both an art and a science, and mastery in
DUBEY baking allows the baker to be creative in exploring new
and quality products from inconsistent ingredients and
Indian Cuisine, The process conditions. This book, now in its second edition,
KRISHNA GOPAL DUBEY, Associate Professor and Head, gives a succinct account of the practical and theoretical
Department of Food Production, Amrapali Institute of concepts, the methods and processes involved in the
Hotel Management, Nainital. preparation of various bakery products.
Variety is the spice of life, and knowing to prepare the The author, with her rich teaching and industry
different cuisines of the states, enhances the taste buds. experience in the field, gives a wealth of information
This book contains many mouthwatering Indian dishes, about making of various yeast-made productsbread,
their detailed recipes and their predominant role in cakes, biscuits, desserts and pizzatheir ingredients,
Indian culture. The simple language and guidelines leavening agents, and the functions of salt, sugar, eggs,
provide excellent introduction to theory and practices of and so on in bakery production. She also discusses the
the regional cooking procedures in Indian states. use of modern technology machines in bakery
The book serves a platter of history of spices, their origin, production, icings, decoration, bakery organization, and
the religious and medicinal impact of these spices, many other aspects.
different cooking utensils and their usage, various This revised edition updates and simplifies the existing
methods of cooking and many finger-licking recipes. The text in a number of places, and also includes a large
text discusses the traditional and special delights of the number of colour photos of finished products and
four broad regionsEast, West, North and South. The ingredients, which will provide the readers with clear
staple food and their occasion-oriented backdrop knowledge about them.
dominate all the descriptions. The recipes are simple,
tested and standardized so that they can be easily This book is mainly intended as a textbook for
adaptable by the students and professionals of college undergraduate students pursuing courses in Hotel
and food service organizations. Management, Catering and Nutrition Science and Home
Science. Besides, the book can also be useful as a guide
Intended for undergraduate and postgraduate students of for home bakers and industrial bakers as well as those
hotel management, this textbook will also be useful for engaged in the profession.
the hoteliers and budding professional chefs.
KEY FEATURES
KEY FEATURES
The book covers: Describes many new bakery items as well as the use of
Staple diet of the people of different religions, cultures modern machinery in bakery and confectionery.
and customs Gives a number of Review Questions at the end of
Varied usage of spices and composite masalas each chapter.
Different types of gravies used Provides Short Questions and Answers and two Model
Innumerable dishes and their preparations Question Papers for self-assessment.
Various domestic tips for kitchen management What the Experts Say:
Guidelines on keeping the kitchen fresh and free of
This book contains all the basic information related to
odours
raw materials/ingredients, types of bakery products,
Complete Indian cuisine integrated in one compendium
recipes, etc. I am sure that this book will serve as a good
Contents: Preface. Acknowledgements. Introduction: text for the students of Hotel Management and Home
Cooking Guidelines for Spices. Spices Mixture or Masalas. Science.
Indian Gravies. Mukhwas. Culinary Regions of India.
1. North Indian School: Kashmir. Ladakh. Dogri. Punjab. RAJ KAPOOR, Chief Executive, Assocom India Pvt. Ltd.
Uttar Pradesh. Uttarakhand. 2. East Indian School: Bengal. With Mrs. Yogambals rich experience in bakery industry
Orissa. Bihar. Tribal. Sikkim. Assam. 3. West Indian and education, I strongly feel that this book will help the
School: Gujarat. Rajasthan. Madhya Pradesh. students in gaining in-depth knowledge in the field and I
Maharashtra. Goa. 4. South Indian School: Andhra recommend it for all the students.
Pradesh. Tamil Nadu. Karnataka. Kerala. Index.
M. PONNILANGO, Director (Technical)
Latest Print 2010 / 312 pp. / 17.8 23.5 cm Jenneys Academy of Tourism and Hotel Management
ISBN-978-81-203-4170-8 / ` 275.00 / (e-book also available)
 BUSINESS & MANAGEMENT 183

Contents: Foreword. Preface. Raw Materials. Wheat. Source Research: The First Steps. C. The History of Single-
Sugar. Fats and Oils. Eggs. Yeast. Salt. Leavening Agents. Source Research: Chasing Hares. D. The Calculation of
Moistening Agents. Improvers and Emulsifiers. Yeast- Advertising Intensity. E. The Leading 142 Brands in the
Made Products. Cakes. Icings. Cookies and Biscuits. Product Categories Covered in This Research. Index.
Pastries. Hygiene. Bakery Organization and Equipment. About the Author.
Recipes. Glossary. Short Questions and Answers. Model Latest Print 2007 / 232 pp. / 13.9 21.6 cm
Question Papers. Index. ISBN-978-81-203-3225-6 / ` 195.00
Latest Print 2012 / 244 pp. / 17.8 23.5 cm
ISBN-978-81-203-4603-1 / ` 250.00 / (e-book also available)
JONES & SLATER
Whats in a Name?: Advertising and the
MARKETING
Concept of Brands, 2nd ed.
Advertising/ JOHN PHILIP JONES Advertising Professor at Syracuse
University.
Advertising Management JAN S. SLATER Associate Professor of Advertising at the
E.W. Scripps School of Journalism at Ohio University.
JONES This is a completely updated version of one of
When Ads Work: New Proof that the true classic books in the field of marketing
and advertisingonce described as pure gold by
Advertising Triggers Sales, 2nd ed. advertising guru David Ogilvy.
JOHN PHILIP JONES is part of the faculty of the Newhouse The book analyzes brands from the point of view of
School of Public Communication, Syracuse University, modern marketing theory, and deals, in detail, with the
USA. role of advertising in creating, building and maintaining
The general notion is that, advertising generates long- strong brandsthe lifeblood of any long-term marketing
term goodwill and exposure but has little impact on the compaign. The work has ample empirical support and
immediate sale. In When Ads Work the author proves includes the latest research findings from both
that well-planned and executed advertising campaigns professional and academic fields. The authors also discuss
have considerable immediate impact on sales. This book the factors operating during a brands conception, birth,
explains how advertising campaigns not only increase the growth and maturity, and dissect the patterns of repeat
awareness about the products and brands but can also purchase of fast moving consumer goods.
give an immediate boost to the sales. The author This new edition also provides detailed coverage
concludes that strongest advertising campaigns can triple of the short-, medium- and long-term effects of advertis-
the sales of a product. At the same time, weakest ing on sales of brands, and offers recommendations on
advertising campaigns can decrease the sales by 50%. how to develop and expose better advertising. Intended
KEY FEATURES as a textbook for courses in marketing and advertising at
the graduate level, the book will also benefit the
The book explains how the concept Short-Term
entrepreneurs, brand managers in manufacturing
Advertising Strength (STAS) can be used to measure
companies and executives in advertising agencies.
the short-term impact of advertising.
The book offers a wealth of data related to research Contents: List of Tables and Figures. Foreword:
results and practical problems in advertising. Advertising and Brand Planning. Introduction. Brands:
It is very good companion guide for professionals What They Are and Why They Emerged. Factors That
associated with advertising. Shape a Brand During Its Conception and Birth. Factors
That Shape a Brand During Its Growth and Maturity. The
Contents: Tables and Figures. Preface. I. Facts Replace Mature Brand and the Consumer: The Nature of Repeat-
TheoryThe Single-Source Breakthrough. The Short-Term Buying Theory. Advertising Research: A Digression on
Effect of Advertising: Passing Through the Gate. The Recall. How Advertising Influences Sales. How Advertising
Rapid Spread of Pure Single-Source Research. How a Builds Brands. Giving a Brand Legs: Brands as Collectible
Short-Term Effect Can Turn Into a Medium-Term Effect. Entities. The Contribution of Advertising Strategy
Keeping the Brand in the Window. An Interlude: to Brand Building. From Advertising Strategy to
Successful Advertising Campaigns. II. Evidence for Part I: Advertising Campaign. How to Develop and Expose Better
Seventy-eight Brands DissectedAdvertising That Works: Advertising. Index. About the Authors.
The Alpha One Brands. Advertising That Stops Working: Latest Print 2007 / 336 pp. / 15.3 22.9 cm
The Alpha Two Brands. Advertising That Works in Some ISBN-978-81-203-2447-3 / ` 195.00
Cases: The Beta Brands. Advertising That Does Not
Work: The Gamma Brands. Penetration and Purchaes
Frequency. From Insight to Action. III. Appendices
A. Stability ... and Volatility. B. The History of Single-
 184 PHI Learning CATALOGUE 2014

JUGENHEIMER, et al. and Public Relations Research Data AnalysisHandling

Data. Scaling Techniques. Mapping Techniques. Statistics.
Advertising and Public Relations Statistical Analytic Tools. Part VII: Practical Aspects of
Research Advertising and Public Relations ResearchWho Should
Conduct the Research? Applying Research to Advertising
DONALD W. JUGENHEIMER, is an author, researcher,
and Public Relations Situations. The Research Report.
consultant, and is currently partner and principal in the
Research Ethics. Appendix: Table of Random Numbers.
research, writing, and consulting firm In-Telligence, which
About the Authors. Index.
concentrates on communications, marketing, and
advertising. Latest Print 2010 / 336 pp. / 17.8 23.5 cm
SAMUEL D. BRADLEY, Assistant Professor of Advertising in ISBN-978-81-203-4136-4 / ` 295.00
the College of Mass Communications at Texas Tech
University. KELLEY & JUGENHEIMER
LARRY D. KELLEY, Executive Vice President, Chief Planning
Officer for FKM, the sixtieth largest advertising agency in Advertising Media Planning:
the United States. A Brand Management Approach
JERRY C. HUDSON, has taught research methods and LARRY D. KELLEY and DONALD W. JUGENHEIMER.
data analysis among graduate courses. He served as
coordinator of graduate studies and director of the With a bigger than ever boom today in advertising
Institute of Communications Research (19931997). whether in print (newspapers, magazines) or audio-visual
(radio, television), planning and placement of advertising
This book is designed to serve as a primary text for has become a big business. This media planning book
research methods courses in Advertising at both offers guidance for those who practice media planning, as
undergraduate and masters levels. Although the authors well as for those who approve those strategic media
cover the design and conduct of research in ample detail, decisions. As the subtitle suggests, the focus of the book
their goal is to provide the information need by future is on the brand management approach in planning and
practitioners to commission and apply research to their deciding on the advertising media.
work problems in advertising and PR.
What this text tries to do is to help the decision maker to
KEY FEATURES make those crucial decisions that ultimately affect the
Each chapter begins with a list of learning objectives brand value. The book not only offers a foundation in
The text material (supplemented by plentiful exhibits) media planning basics, but also enumerates and explains
is exceptionally clear and readable, and has a practical the steps that impact media programmes.
orientation
Chapters conclude with brief summaries, discussion This is a must-read book on Advertising Media Planning,
questions to help expand and test students with a straightforward and hands-on approach, written
comprehension by two eminently qualified persons on the subject. Their
Suggested research exercises, and sources for experience and expertise, and their insights and
additional information at the end of each chapter perspectives illuminate this exceedingly well-written text.
Contents: Preface. Part I: Introduction to Advertising and This book, which treats a subject of current importance
Public Relations ResearchNeeds for Research in and has many up-to-date real-world examples, will
Advertising and Public Relations. Research Plans. Some immensely benefit students of advertising and marketing
Research Definitions. Planning and Designing Research. communication, brand managers, advertising managers,
Part II: Secondary Research in Advertising and Public media planners and other professionals in the field.
RelationsIntroduction to Secondary Research. Contents: Preface. Why Media are Important. Learning
Syndicated Research. Online Resources. Other Useful the Language of Media. The Media and Their
Resources. Part III: Primary Research in Advertising and Characteristics. How Marketing Objectives Impact Media
Public Relations: Qualitative ResearchUses of Planning. Defining the Target Audience. Geographys Role
Qualitative Research. How Qualitative Research Can in Planning. Seasonality and Timing. Creative Implications.
Enhance Quantitative Research. Handling Qualitative Competitive Analysis. Setting Media Communication
Data. Part IV: Primary Research in Advertising and Public Goals. Evaluating a Media Plan. Matching Media to the
Relations: Quantitative ResearchEmpirical Research: Total Brand Plan. Developing Test Plans. What to Look for
Survey Research. Sampling. Measuring Instruments. in Media Execution. Index. About the Authors.
Questions Wording. Interviewer Training. Obtaining Latest Print 2009 / 152 pp. / 15.3 22.9 cm
Accurate Responses. Data Tabulation. Applications of ISBN-978-81-203-2529-6 / ` 150.00
Quantitative Research. Experimental Research.
Experimental Approaches. Quasi-Experimental Research.
Experimental Applications in Advertising and Public
Relations. Part V: Primary Research in Advertising and
Public Relations: Other Research MethodsHistorical and
Legal Research and Critical Analysis. Part VI: Advertising
 BUSINESS & MANAGEMENT 185

SHARMA & SINGH STAFFORD & FABER (Eds.)

Advertising: Planning and Advertising, Promotion, and New Media
Implementation MARLA R. STAFFORD, Professor of Marketing at the
Fogelman College of Business and Economics, University
SANGEETA SHARMA, Assistant Professor in the Languages
of Memphis.
Group at Birla Institute of Technology and Science (BITS),
Pilani (Rajasthan). RONALD J. FABER, Professor of Mass Communications
RAGHUVIR SINGH, Executive Secretary and Programme and Co-Director of the Communication Research Division
Director at Indian Society for Technical Education (ISTE), at the School of Journalism and Mass Communication,
New Delhi. University of Minnesota.
This book provides a complete, state-of-the-art overview
Advertising has today become an indispensable marketing of the newest media technologies and how they can be
tool of the corporate world. The advent of the Internet, used in marketing communications. It offers crucial
e-commerce, desktop publishing and computer-aided insights into the use of cutting-edge techniques including
designing has revolutionized the advertising world. 3-D advertising, mobile advertising, advergames, inter-
This book provides an in-depth coverage of the concepts activity, and netvertising images, as well as more familiar
related to advertising, media planning and creativity in Internet advertising formats such as banner ads and pop-
advertising. Divided into five parts, the text covers all the ups. Important topics as how to select online affiliates
important aspects of advertising, including the changing and how to assess the effectiveness of new media
face of the advertising world, web advertising and the advertising and compare it with traditional formats are
concept of Integrated Marketing Communications (IMC). discussed.
It describes in detail how to develop and execute an With contributions from professionals with high expertise
effective advertising campaign by understanding in their specified fields, this text offers up-to-date
consumers mind and conducting advertising and media information and thought-provoking ideas on emerging
research. It enables the reader to assess, review and technology and how it can be used effectively for
modify an advertising campaign or a media plan. advertising and promotion in the future.
KEY FEATURES This is a book that provides essential information for
A large number of ads, current as well as from the any organization that wants to maintain an effective
past, are used to elucidate the concepts. advertising programme as well as for experts and
The text helps the reader analyze an ad copy and find students in the fields of advertising and mass
its relevance to the product. communication.
Case studies on popular brands are provided Contents: Preface: Advertising, Promotion, and the
throughout the text to assist the reader in New Media. Part I: Defining, Understanding, and
understanding the key elements of successful brand Measuring New Media AdvertisingThe Interaction of
building. Traditional and New Media. The Netvertising Image:
The book is primarily intended to serve as a text Netvertising Image Communication Model (NICM) and
for postgraduate students of management and the Construct Definition. Intermedia Effects for Appropriate/
students pursuing various courses in advertising. Inappropriate Print and Internet Stimuli. A Survey of
Measures Evaluating Advertising Effectiveness Based on
Contents: Preface. PART ONE: Advertising BasicsAdver- Users Web Activity. Part II: Important Elements of
tising: Introduction. Advertising and Society. Advertising: Internet AdvertisingRethinking Interactivity: What
A Marketing Tool. PART TWO: Advertising Research and It Means and Why It May Not Always Be Beneficial.
StrategyThe Consumer Behaviour. Advertising Planning. Measures of Perceived Interactivity: An Exploration of the
Advertising Research and Account Planning. Working of Role of Direction of Communication, User Control, and
Advertising. PART THREE: Creativity and AdvertisingRole of Time in Shaping Perceptions of Interactivity. Impact of
Creativity. Creativity through Language. Layout of 3-D Advertising on Product Knowledge, Brand Attitude,
Advertising. PART FOUR: Advertising MediaPrint Media. and Purchase Intention: The Mediating Role of Presence.
Television and Radio. Web Adver-tising. PART FIVE: Managing the Power of Curiosity for Effective Web
Integrated Marketing CommunicationsAdvertising and Advertising Strategies. Part III: Banners, Pop-ups, and
Integrated Marketing Communications. Advertising in a Online SponsorshipBanner Advertisement Pricing,
Multicultural Environment. Bibliography. Index. Measurement, and Presenting Practices: Perspectives
Latest Print 2013 / 496 pp. / 17.8 23.5 cm from Interactive Agencies. Forced Exposure and
ISBN-978-81-203-2973-7 / ` 350.00 / (e-book also available) Psychological Reactance: Antecedents and Consequences
of the Perceived Intrusiveness of Pop-Up Ads. Category-
Based Selection of Online Affiliates. Part IV: Other
New Media Ad FormsMobile Advertising: A Research
Agenda. Mobile Promotional Communication and
Machine Persuasion: A New Paradigm for Source Effects?
Brand Recall in the Advergaming Environment: A Cross-
 186 PHI Learning CATALOGUE 2014

Country Comparison. Advergame Playing Motivations and Analysis and the Exchange Function. Competition in Food
Effectiveness: A Uses and Gratifications Perspective. Markets. Farm and Food Prices. Food Marketing Costs.
Part V: ConclusionThe Future of Consumer Decision Part IV: Functional and Organizational IssuesThe
Making in the Age of New Media Promotions and Changing Organization of Food Markets. Cooperatives in
Advertising. About the Editors and Contributors. Index. the Food Industry. Market Development and Demand
Latest Print 2006 / 392 pp. / 15.3 22.9 cm Expansion. Market and Bargaining Power. Market
ISBN-81-203-2739-X / ` 295.00 Information. Standardization and Grading. Transportation.
Storage. Risk Management and the Futures Market. Part
V: The Government and Food MarketingGovernment
Agricultural Marketing Price, Income, and Marketing Programs. Food Marketing
Regulations. Part VI: Commodity MarketingLivestock
KOHLS & UHL and Meat Marketing. Milk and Dairy Product Marketing.
Poultry and Egg Marketing. Grain Marketing. Cotton and
Marketing of Agricultural Products, Textile Marketing. Tobacco and Tobacco Product
9th ed. Marketing. Fruit and Vegetable Marketing. Glossary.
Index.
RICHARD L. KOHLS and JOSEPH N. UHL, both of Purdue
University. Latest Print 2013 / 560 pp. / 17.8 23.5 cm
ISBN-978-81-203-2220-2 / ` 450.00
This book, now in its ninth edition, provides a readable,
comprehensive, and balanced treatment of food
marketing systems. Geared towards readers with little or Consumer Behaviour
no experience in marketing or economics, the text strikes
a balanced treatment between the facts, principles, and MAJUMDAR
values involved in food marketing. It assists students in Consumer Behaviour: Insights from
understanding the structure and workings of the food
marketing system, how this system affects farmers, Indian Market (with CD-ROM)
consumers, and middlemen, and how this dynamic RAMANUJ MAJUMDAR, Professor of Marketing at Indian
market system has responded to technological, social, Institute of Management Calcutta.
economic, and political forces over time. While the focus
Consumer Behaviour has always fascinated marketers all
of the book remains on the economics of the food
over the world. Rightly so, because it offers interesting
system, there are liberal references to the social, political,
insights into the working of the human mind in making
and historical aspects of food marketing as well.
purchasing decisions. For instance, why do consumers
The book also blends the descriptive, analytical, and repeatedly purchase a particular brand or, in some cases,
normative approaches to understanding the food why do they switch from one product to another? In this
marketing systems. It enables students to evaluate the compact, concise and profusely illustrated text, Professor
performance of these systems, as well as gain an Majumdar, with his rich and varied experience in
appreciation for marketing and its contribution to Marketing, tries to provide interesting insights into some
economic development. of these and other interesting questions about consumer
Salient Features of The Ninth Edition behaviour. He gives a masterly analysis of the theory and
Mini-cases on various food marketing situations and practice of consumer behaviour and decision making and
problems assist readers in gaining understanding of the factors that influence it.
real-world systems. Divided into six parts, Part I of the text shows the
Extensive coverage of contemporary issues in food importance of understanding consumer behaviour; Part II
marketing such as biotechnology, direct farmer highlights different aspects of consumer psychology and
marketing, and risk management helps readers gain covers such topics as consumer motivation, consumer
insight into how the new trends and developments perception, and consumer personality. Part III
affect food marketing. demonstrates how consumers behave in their social and
Information about the growing role of the Internet in cultural settings, the effect of personal factors, and the
food industry aids in learning about and accessing on- influence of reference groups on consumer behaviour.
line, the most recent food marketing studies, data Part IV dealing with consumer decision making describes
sources, and websites. the various stages involved in brand choice, the post-
Contents: Preface. About the Authors. Part I: The purchase behaviour and, importantly, the six well-
Framework of the Marketing ProblemIntroduction to established models proposed by scholars on consumer
Food Marketing. Analyzing Agricultural and Food Markets. behaviour. Part V analyzes the diversity of the Indian
Agricultural Production and Marketing. Part II: Food market and about the emerging patterns of consumer
Markets and InstitutionsFood Consumption and behaviour.
MarketingFood Processing and Manufacturing. Food The concluding partPart VIgives seven live case
Wholesaling and Retailing. The International Food studies that dwell on brand building and showcases some
Market. Part III: Prices and Marketing CostsPrice successful brands marketed in India.
 BUSINESS & MANAGEMENT 187

KEY FEATURES Strong focus on social media platforms and how they
The book is a harmonious blend of theory and practice. change consumer behavior.
Each chapter contains numerous examples of Contents: About the Author. Preface. Acknowledgments.
marketing practices in India. Section 1: Consumers in the MarketplaceBuying,
Demonstrates the diversity of the Indian market. Having, and Being. Section 2: Consumers as Individuals
Contains a CD with power point presentations (PPTs). Perception. Learning and Memory. Motivation and Global
For the wide spectrum of readersthe students of Values. The Self. Personality and Psychographics. Section
management, the marketers and the practicing 3: Consumers as Decision MakersAttitudes and
managersreading this book should be a very valuable Persuasion. Decision Making. Buying and Disposing.
and rewarding experience. They would treasure the book Organizational and Household Decision Making. Section 4:
for its incisive insights on the Indian market and the Consumers and SubculturesGroups and Social Media.
wealth of illustrative examples and concepts it offers. Social Class and Lifestyles. Subcultures. Culture. Glossary.
Contents: Preface. Part I: Consumer Behaviour: An Index.
OverviewUnderstanding Consumer Behaviour: An Latest Print 2013 / 640 pages / 21.6 x 27.8 cm
Overview. Part II: The Consumer as an Individual ISBN-978-81-203-4698-7 / ` 725.00
Consumer Motivation. Consumer Perception. Consumer
Beliefs and Attitudes. Consumer Learning and Experience.
Consumer Personality and Self-image. Part III: Consumers Customer Relationship
in Their Social and Cultural SettingsEffect of Personal Management
Factors. Influence of Reference Groups. Culture and
Western Influence on Consumer BehaviourPart IV: The BEST
Consumer Decision-Making ProcessConsumers Decision
Making. Comprehensive Models of Consumer Decisions Market-Based Management: Strategies
Making. Part V: Understanding Indian Market Diversity
and Evolving Consumer BehaviourDiversity of Indian
for Growing Customer Value and
Market. Changing Indian Consumer Behaviour. Part VI: Profitability, 5th ed.
Case Studies1. Cadbury Dairy Milk Chocolates. 2. Lux ROGER J. BEST.
The Beauty Soap. 3. Titan Watches. 4. SpriteSoft Drink.
Gains in marketing knowledge without application are
5. Nescafe Instant Coffee. 6. Maruti 800 Passenger Car.
missed learning opportunities.
7. Dove Hair Care. Glossary. Index.
Roger Best
Latest Print 2013 / 360 pp. / 17.8 23.5 cm
ISBN-978-81-203-3963-7 / ` 425.00 / (e-book also available) This groundbreaking book provides the tools and
processes needed to actually apply market-driven
strategy to todays business world. The text proves to be
SOLOMON a refreshing alternative to the many conceptual and
theoretical-centred marketing books because it is built
Consumer Behavior: Buying, Having, around a performance orientation and the belief that real
and Being, 10th ed. learning occurs only with the application of knowledge.
MICHAEL R. SOLOMON, Saint Josephs University and The Contents: Preface. About the Author. Acknowledg-ments.
University of Manchester (U.K.). Part I: Market Orientation and PerformanceCustomer
The tenth edition of Consumer Behavior has been Focus and Managing Customer Loyalty. Marketing
extensively revised and updated to reflect the major Performance and Marketing Profitability. Part II: Market
trends and changes in marketing that impact the study of AnalysisMarket Potential, Market Demand, and Market
Consumer Behavior. The most significant changes to the Share. The Customer Experience and Value Creation.
edition are highlighted below: Market Segmentation and Segmentation Strategies.
A streamlined Table of Contents that organizes Competitor Analysis and Source of Advantage. Part III:
material into 14 chapters which enables the reader to Marketing Mix StrategiesProduct Positioning, Branding,
cover one chapter per week. and Product Line Strategies. Value-Based Pricing and
Five new end-of-chapter cases and five updated end- Pricing Strategies. Marketing Channels and Channel
of-chapter cases. Mapping. Marketing Communications and Customer
New CB as I See It boxes feature consumer behavior Response. Part IV: Strategic MarketingPortfolio Analysis
professors and leading researchers who share their and Strategic Market Planning. Offensive Strategies.
knowledge of and perspectives on their areas of Defensive Strategies. Part V: Marketing Plans and
expertise. PerformanceBuilding a Marketing Plan. Performance
In partnership with The Nielsen Company, a valuable Metrics and Strategy Implementation. Market-Based
new feature is added. Nielsen Nuggets which are data- Management and Financial Performance. Credits.
driven exercises that allow students to analyze actual Glossary. Index.
data gathered by one of the worlds leading consumer Latest Print 2009 / 548 pp. / 17.8 23.5 cm
research organizations. ISBN-978-81-203-3896-8 / ` 425.00
 188 PHI Learning CATALOGUE 2014

DALY & ODEA The book gives everyone, from the veteran to the new
recruit, practical ways to deliver better services. One can
Select Selling: Strategies to Win pick up the book and, in minutes, have powerful ideas to
Customers by Defining the Ultimate impress customers.
Target Profile & Discovering What They Michele McGovern, Editor-in-Chief, The Customer
Service Advantage
Really Want
Contents: Acknowledgments. Introduction. Customers:
DONAL DALY and PAUL ODEA. Delight Your Audience. Performance: Your Role of a
This book provides a pragmatic and contemporary guide Lifetime. Planning: A Good Script Begins with Thoughtful
to selling and how to overcome the pitfalls in todays Consideration. Communication: Choose the Right Lines in
tough business environment. The authors have designed the Script. Leadership: Great Performances Need Great
the select selling methodology to equip anyone selling Direction. Preparation: Things Are Going to Change.
high value, complex products to large corporations. The Training: Learn Your Lines. Treamwork: The Actors Make
well defined and rigorous process that can be moulded to the Cast. Motivation: Monitoring the Process. Feedback:
an individual salespersons style. This also takes much of Rave Reviews and Poor Reviews. Meetings: On-the-Spot
the uncertainty out of the sales process. Strategic Rehearsals. Conflict: Every Production Has Turmoil.
marketing principles are used to draw the map, with Commitment: Take It from the Top. Quick Tips: Cue
focused tactics to complete each journey, addressing the Cards. Index.
practical stops along the way. Latest Print 2011 / 252 pp. / 15.3 22.9 cm
The book will be of particular value to those in the high ISBN-978-81-203-4270-5 / ` 250.00
technology industry. It will help them enhance their
productivity, hit their targets more consistently, and
increase revenue. Each major chapter in the book is
FLUSS
accompanied by a worksheet. The book is supported by a Real-time Contact Center, The:
website: www.selectselling.com Strategies, Tactics, and Technologies
Contents: Acknowledgments. Foreword. What is Select
Selling? How to Become a Sales Specialist. Select a
for Building a Profitable Service and
Customer Value Proposition. The Buyers Perspective. Sales Operation
Discover, Develop and Control the Opportunity. Do You DONNA FLUSS.
Qualify to Sell? The Select Selling Pipeline Management
System. Implement Select Selling: Sales Action Planning. It is a practical guide to building a service infrastructure
The Continuous Art of Complete Negotiation. Appendix: that will simultaneously exceed your customers
Select Selling Worksheets. Glossary. Index. expectations, and build revenues. This book is packed
with step-by-step implementation plans for making the
Latest Print 2005 / 192 pp. / 15.3 22.9 cm transformation from a reactive cost center to a proactive
ISBN-81-203-2929-5 / ` 175.00 revenue generator. This book will help you to:
Sort through the technologies and systems that enable
EVENSON real-time contact centers, and learn the best ways to
Award-Winning Customer Service: 101 use them.
Ways to Guarantee Great Performance Build profitable relationships with sales and marketing.
Reduce costs by strengthening your self-service
RENE EVENSON is a business consultant with 30 years of applications to improve their efficiency and to reduce
experience in customer service management field. dependence on service representatives.
In todays corporate world when it comes to customer Hire, train and motivate staff to keep your contact
service, good isnt good enough. One needs to deliver center at the top of its game.
services that are truly outstanding for the company to Make smart, ethical decisions regarding offshore
thrive. outsourcing.
This book provides quick tips and strategies for Contents: Preface. Acknowledgements. Transforming
improvingand then maintainingthe quality of the Contact Centers into Real-Time Enterprises. The
experiences. Development of the Real-Time Contact Center. Contact
Center Infrastructure. The Power of Speech Recognition
It gives smart and practical solutions for for Self-Service. Designing, Building and Maintaining a
Planning and goal setting Effective communication Vibrant E-Service Strategy. The Strategic Role of Quality
Leadership Preparing for change Continual learning Management and Liability Recording. The Role of
Coaching and development Effective feedback Performance Management in Real-Time Contact Centers.
Motivation and problem-solving meeting Conflict Productivity and Quality Enhancement Systems in Real-
resolution Follow-up and staying on top of game And Time Contact Centers. Real-Time Analytics: Conquering
much more the Unstructured Data Challenge. Contact Center Staffing
 BUSINESS & MANAGEMENT 189

and Management. Building and Managing Contact This is a must-read for any company interested in
Centers. Navigating the Offshore Landscape. Creating a retaining both employees and customers.
World-Class Real-Time Engaged Contact Center. DAN CATHY, President and Chief Operating Officer,
Maximizing the Benefits of the Real-Time Contact Center. Chick-fil-A, Inc.
Glossary of Abbreviations and Acronyms. Index.
This impassioned book shows the positive aspects of
Latest Print 2009 / 240 pp. / 15.3 22.9 cm
having a culture of kindness and consideration up and
ISBN-978-81-203-3754-1 / ` 325.00
down the entire organization to develop long-term
customer loyalty. It is packed with practical guidance and
GOSNEY & BOEHM real-life examples of companies who have reaped a
Customer Relationship Management wealth of personal and financial rewards. Any
organizationlarge and small will benefit from this book
Essentials which shows how to develop a culture of kindness by
GOSNEY & BOEHM. following the conviction that:
The Internet represents a major change to the traditional each employee has an important job to do
business model. An online vendor never physically sees their corporate entity has a meaningful purpose to
customers and therefore needs to implement different serve the customer in a way that delivers value
measures to attract and retain customers. The CRM tools each employee should be empowered to make
and practices can not only help in this regard but are decisions
essential to the online strategy for any successful online there is value in dignity and respect and courtesy and
business. kindness
This book focuses on the important aspects of successful they can attract the best employees and customers by
CRM strategies in e-commerce and the role that Web running an organization based on sincerity and
sites play in these strategies. It highlights how proper consideration.
design issues such as content placement on a Web site
can improve e-customer support. The book addresses Contents: Preface. Introduction. Owning Your Customers.
each of the primary components of a successful CRM A Top-Down Commitment to Service. Employees on a
strategypre-order, point-of-order and post-order Mission. Never on Sunday. Talking About Service ... Every
customer-support issuesand relates them to analysis Day. When Customers Call in Sick. Extraordinary
of successful case studies of some CRM-enabled Employee Empowerment. Absolutely, Positively: The
e-commerce sites, to explain how to ensure a smooth Pursuit of Perfection. A Place Where Kindness Grows.
customer transition from one step to the next. Kindness: Starting the Revolution. How to Eliminate
Indifference in Your Workplace. The Quick Fix Wont
Contents: Introduction. Part I: THE EVOLUTION OF THE Work: How to Ensure Permanent Change. Are You
ECONOMY BUSINESS MODEL OF CRMBusines Process Ready? Ten Steps to an Extreme Corporate Makeover.
Models and CRM. Foundations of Customer-Centric Putting It Out ThereOn the Net. Conclusions. Appendix.
Business. Pre-Order Customer-Support Issues. Point-of- Index.
Order Customer-Support Issues. Post-Order Customer-
Support Issues. Part II: ANALYSIS OF SUCCESSFUL CRM Latest Print 2008 / 224 pp. (Hard Cover)
SITESCRM Case Study: Circuit City www.circuitcity.com. 16.0 24.1 cm / ISBN-978-81-203-3579-0 / ` 450.00
CRM Case Study: Marsh Supermarkets www.marsh.net.
CRM Case Study: Amazone.com www.amazon.com.
CRM Case Study: The Gap www.gap.com. Part III: MUKERJEE
APPENDICESA: Mechanics of a Successful CRM Web Customer Relationship Management:
Interface. B: Pushing the Support Envelope: Total Process
Coordination. C: CRM Gallery. D: E-Commerce Essentials. A Strategic Approach to Marketing
Index. KAUSHIK MUKERJEE, Associate Dean, ICFAI Business
Latest Print 2011 / 252 pp. / 17.8 23.5 cm School (IBS), Pune.
ISBN-978-81-203-1809-0 / ` 250.00 This straightforward and easy-to-read text provides
students of management and business studies with
HORRELL a thorough understanding of fundamental abilities and
strategies that lead to the successful implementation of
Kindness Revolution, The: The practice of CRM (Customer Relationship Management),
Company-Wide Culture Shift that regarded as the wonder solution to all the problems
encountered by marketers.
Inspires Phenomenal Customer Service To cope with the increasing intensity of competition,
ED HORRELL. necessitating a drive towards enhancement of customer
Ed Horrell has captured the essence of values-based satisfaction, the book emphasizes the need for
customer service in his book The Kindness Revolution. integration and coordination along the value chain to
 190 PHI Learning CATALOGUE 2014

effectively and efficiently manage customers. The book NEW TO THIS EDITION
focuses on best practices in CRM and illustrates along the Includes five new chapters, namely Research
way through several case studies how CRM has been Techniques and Methods in Customer Relationship
used in various industries to build relationships with Management; Customer Satisfaction; Customer Loyalty;
customers. Service Quality; and Service Recovery Management,
The book also provides a solid grounding in tools, along with several additions of new text and revisions
techniques and technologies used in CRM and explains in of the existing text.
detail the power of eCRM to help companies make their Provides latest advancements in CRM to keep the
vision of CRM a reality. students abreast of these developments.
The text is intended for students of MBA, PGDM Gives as many as 16 Case Studies with critical analysis
(Postgraduate Diploma in Management), and PGPBA of different industries to help the readers understand
(Postgraduate Programme in Business Administration). the subject.
Besides, this book is a useful reference for managerial Covers a number of illustrations to elucidate the
and marketing professionals. concepts discussed.
KEY FEATURES Gives Project Assignment in each chapter.
Provides insight into contemporary developments in Contents: Preface. Part I: Fundamentals of Customer
CRM Relationship ManagementRelationship in Business: A
Cites Indian as well as global examples Management Tool. Customer Relationship Management:
A Conceptual Foundation. Customer Relationship
Offers case studies on Indian and global companies to Management: A Literary Perspective. Customer
highlight the use of CRM Relationship Management Model: Comprehension and
Contents: Foreword. Preface. Acknowledgements. Implementation Model. Part II: Research Dimensions of
Changing Nature of Marketing and Customer Service. Customer Relationship ManagementResearch
Economics of Building Customer Relationships. Customer Techniques and Methods in Customer Relationship
Value and Customer Satisfaction: Precursors to CRM. Role Management. Customer Satisfaction. Customer Loyalty.
of CRM in Various Stages of the Sales Cycle. CRMThe Service Quality. Part III: Information Technology Dynamics
Basic Concepts. Planning for CRM. CRM Strategy. Role of in Customer Relationship ManagementTechnological
IT and Tools for CRM. eCRM. CRM Implementation. Developments in CRM. Information Technology
Guarding Against CRM Failures. CRM in Practice. Index. Implementation in CRM. Customer Relationship
Latest Print 2009 / 192 pp. / 17.8 23.5 cm Management through Information Technology Tools.
ISBN-978-81-203-3285-0 / ` 175.00 / (e-book also available)
Part IV: Emerging Dimensions and Dynamics in Customer
Relationship ManagementCustomer Retention and
Experience Management. Service Recovery Management.
RAI People Factor in Customer Relationship Management.
Customer Relationship Management: Customer Relationship Management: Emerging Concepts
and Perspectives. Part V: Application Dynamics of
Concepts and Cases, 2nd ed. Customer Relationship Management in Different Sectors
ALOK KUMAR RAI, Associate Professor in Faculty of and IndustriesCustomer Service in Service Sector.
Management Studies, Banaras Hindu University, Customer Relationship Management Practices in Rural
Varanasi. Markets. Customer Relationship Management Practices in
Indian Service Business. Customer Relationship
This thoroughly revised and enlarged edition brings to Management: Practices and Application in Select Service
light the latest developments taking place in the area of Companies. Index.
Customer Relationship Management (CRM), and focuses
on current CRM practices of various service industries. Latest Print 2013 / 528 pp. / 17.8 23.5 cm
ISBN-978-81-203-4695-6 / ` 395.00 / (e-book also available)
This edition is organised into five parts containing 19
chapters. Part I focuses on making the readers aware of
the conceptual and literary developments, and also on SHANMUGASUNDARAM (Ed.)
the strategic implementation of the concepts. Part II Customer Relationship Management:
discusses the research aspects of CRM. Part III deals with
the applications of information technologies in CRM. Part Modern Trends and Perspectives
IV provides the various newer and emerging concepts in S. SHANMUGASUNDARAM, former Professor and Head,
CRM. Finally, Part V analyses the CRM applications in Department of Commerce, Periyar University, Salem,
various sectors, industries and companies. Tamil Nadu.
Primarily intended as a textbook for the students of Customer Relationship Management (CRM) is a modern
Management, the book would prove to be an invaluable approach to marketing. It focuses on the individual
asset for professionals in service industries. consumer. Customer is the 'king', therefore, the products
 BUSINESS & MANAGEMENT 191

and services have to be offered in such a way that they E-Marketing

suit the needs and preferences of the customer.
This comprehensive and easy-to-read text deals with
the formulation of methodologies and tools that help
STRAUSS & FROST
business organizations to manage critical customer E-Marketing, 6th ed.
relationships by supporting all customer-centric processes JUDY STRAUSS, Associate Professor of Marketing,
within an enterprise, including marketing, sales and University of Nevada, Reno.
customer support. In addition, the book emphasizes RAYMOND FROST, Professor of Management Information
managing opportunity for optimum productivity, Systems, Ohio University.
coordinating the specialized activities of multi-functional
teams, developing and retaining corporate knowledge This popular book on e-marketing offers traditional
and completing complex multi-step processes in a timely marketing coverage with focus on the Internet and
and efficient manner. other technologies that have had a profound effect on
marketing. It elaborates on the e-marketing planning and
This text is intended for the students of masters in marketing mix topics from a strategic perspective.
business administration (MBA) and those pursuing
postgraduate diploma in marketing management NEW TO THIS EDITION
(PGDMM). Besides, the book should prove to be a useful New chapter on engaging customers with social media
reference for marketing professionals. Extensive discussion on buying social media ads; using
KEY FEATURES individual targeting with widgets and engaging social
Covers various dimensions of CRM with several case network users with ads
studies. Extensive updation of the topic statistics about internet
Includes the modern concepte-CRM. use and strategy effectiveness
Incorporates deep study of research oriented topics. Contents: Preface. About the Authors. Part 1:
E-Marketing in ContextPast, Present, and Future.
Contents: Foreword. Preface. List of Contributors. Strategic E-Marketing and Performance Metrics. The
Part I: Customer Relationship Management: An E-Marketing Plan. Part 2: E-Marketing Environment
OverviewCRM: Concept and Implementation. Building Inclusive E-Markets. Ethical and Legal Issues.
Components of CRM. CRM System: Selection and Part 3: E-Marketing StrategyE-Marketing Research.
Implementation. CRM: An Orientation to Knowledge Consumer Behavior Online. Segmentation, Targeting,
Management. Ownership Marketing: A Strategy for the Differentiation, and Positioning Strategies. Part 4:
New Millennium. Part II: CRM in Banking and Insurance E-Marketing ManagementProduct: The Online Offer.
Role of CRM in Banking. CRM in Banking: Features. CRM Price: The Online Value. The Internet for Distribution.
in Banking: Some Issues. CRM in Banking: Modern Tools E-Marketing Communication Tools. Engaging Customers
and Techniques. CRM in Banking: A Case Study of ICICI with Social Media. Buying Digital Media Space. Customer
Bank. CRM in Banking Sector: A Study with Reference to Relationship Management. AppendicesA: lnternet
SBI. CRM in Co-operative Banks: Need of the Hour. CRM Penetration Worldwide as of April 30, 2010. B: Glossary.
and Co-operatives. CRM in the Banking and Insurance C: References. Index.
Sectors. CRM in the Insurance Business. CRM in Insurance
with Special Reference to LIC of India. Call Centres for Latest Print 2012 / 448 pp. / 17.8 23.5 cm
Banks and Financial Services: A CRM Automation. Part III: ISBN-978-81-203-4501-0 / ` 425.00
CRM in Manufacturing and E-CRMTuning Profitability
Through CRM. CRM in Manufacturing: An Overview. Industrial Marketing
Types of e-CRM. Call Centres vs. E-CRM. E-Customer
Relationship Management. Corporate Role of e-CRM.
E-CRM Update. E-CRMA Tool for Retaining the PHADTARE
Customer. Digital Channels: An Enhancing Tool for
e-CRM. Part IV: CRM in the service sectorCRM in the Industrial Marketing
Service Sector. CRM: A New Mantra in Travel and MILIND T. PHADTARE, Associate Professor and Research
Tourism. CRM in the Tourism Industry. CRM in the Front Head at National Institute of Construction Management
Office of the Hotel Industry. CRM Practices in Transport and Research (NICMAR) Pune.
Logistics: An Empirical Study. Role of CRM in the Airline Intended as a text for postgraduate students of
Industry. CRM in Hospital Services. CRM in Hospital management, this compact and concise book discusses
Services: Cancer Hospital. A Vision for Higher Education the various aspects of industrial marketing which
Through CRM. BPO in CRM. References. Index. essentially deals with business between large entities
Latest Print 2010 / 296 pp. / 17.8 23.5 cm such as corporations, limited companies and the
ISBN-978-81-203-3326-0 / ` 250.00 / (e-book also available) government departments.
The book begins with an introduction to key concepts,
buying behaviour, marketing intelligence, segmentation
 192 PHI Learning CATALOGUE 2014

and positioning in the market, as well as product and Discussions on resellers markets, production
price mix. Then it goes on to give an insightful analysis of positioning perceptual maping, market intelligence,
such topics as advertisement and promotion, and project service marketing, telemarketing, JIT systems and
marketing. It also discusses differences between product online and international databases.
and project marketing. Besides explaining the criteria Numerous cases; more than 175 tables, graphs and
for selecting dealers, the text shows the importance charts.
of managing marketing channels and highlights, in
the process, the channel conflicts. The text concludes Contents: Preface. About the Authors. Part I: Dimensions
with a discussion on commercial terms and documents. of Industrial MarketingThe Nature of Industrial
Marketing. Understanding Industrial Markets. The
The text provides seven case studies which lend a Industrial Marketing Environment. Part II: Organizational
practical flavour to it and illustrate the concepts Buying and Buyer BehaviorThe Nature of Industrial
discussed. Buying. The Interpersonal Dynamics of Industrial Buying
KEY FEATURES Behavior. Part III: Strategy Formulation in the Industrial
MarketThe Strategic Planning Process in Industrial
Shows the importance and selection criteria
Marketing. Assessing Market Opportunities. Industrial
of marketing channels.
Explains commercial clauses and contents of Market Segmentation, Target Marketing, and Positioning.
documents. Part IV: Formulating Product PlanningDeveloping
Explains differences between product marketing and Product Strategy. Strategic Innovation and New Product
project marketing. Development. Part V: Formulating Channel Strategy
Provides questions at the end of every chapter. Marketing Channel Participants. Marketing Logistics:
Physical Distribution and Customer Service.
Interspersed with real-life examples, this book should also Part VI: Formulating Marketing Communication
prove very handy to the practicing manager. PlanningDeveloping the Industrial Sales Force. Planning,
Contents: Foreword. Preface. Concept of Industrial Organizing, and Controlling the Selling Function.
Marketing. Organizational Buying Behaviour. Gathering Managing Advertising, Sales Promotion, and Publicity
Marketing Intelligence. Market Segmentation, Target Strategy. Part VII: Formulating Pricing PoliciesPrice
Marketing and Positioning. Managing Product Mix. Price Determinants: Customers, Competition, and Costs. Pricing
Mix. Marketing Channels. Promotion in Industrial Decision Analysis. Part VIII: International Industrial
Marketing. Marketing Control. Marketing Mix for Project MarketingIndustrial Marketing in the International
Marketing. Commonly Used Commercial Clauses. Environment. Cases. Index.
Commonly Used Commercial Documents. CASE 1: Latest Print 2013 / 688 pp. / 17.8 23.5 cm
Resistance Welders India Limited. CASE 2: Compressed ISBN-978-81-203-1245-6 / ` 425.00
Systems India LimitedAdopting Project Marketing. CASE
3: EU Tyres. CASE 4: Electric Motors India Limited. CASE 5:
Chapman Variators Private Limited. CASE 6: Brown Solar Logistics/
Pumps Limited. CASE 7: Inter Air Limited. Index. Supply Chain Management/
Latest Print 2008 / 192 pp. / 16.0 24.1 cm Distribution Management
ISBN-978-81-203-3327-7 / ` 150.00 / (e-book also available)
AILAWADI & SINGH
REEDER, BRIERTY & REEDER
Industrial Marketing: Analysis, Planning Logistics Management, 2nd ed.
SATISH C. AILAWADI, Director at KJ Somaiya Institute of
and Control, 2nd ed. Management Studies and Research, Mumbai.
ROBERT R. REEDER, Southwestern Oklahoma State RAKESH P. SINGH, Director, Durga Devi Saraf Institute of
University. Management Studies, Mumbai.
EDWARD G. BRIERTY, Southern Oregon State College. To retain their market share in today's competitive
BETTY H. REEDER, Betty Reeder Enterprises. business, companies are coming up with high value, low
This student-oriented and easy-to-read popular textbook price products. To cut their costs, they are striving hard
on Industrial Marketing blends theory and practice. All to identify the cash-consuming areas in their operations.
relevant concepts are introduced and carried through and Logistics is one of them, as its scope ranges from the
reinforced in later chapters. procurement and management of the raw materials
KEY FEATURES through to the delivery of the final product. This book,
now in its Second Edition, continues to provide
Numerous case studies are designed to promote
theoretical and practical expertise in logistics
analytical ability and strategic thinking.
management.
More than 65 vignettes and inserts demonstrate
practical applications of industrial marketing. The book begins with an introduction to the elements of
Exclusive chapters on the important areas of the envi- logistics management and then moves on to explain
ronment, international marketing and the sales force. operating objectives of integrated logistics, barriers to
 BUSINESS & MANAGEMENT 193

internal integration and principles of logistics information. Management. Performance Measurement and Control in
It also deals with forecasting, inventory management Supply Chain Management. Bibliography. Index.
policies, warehousing and highlights various aspects of Latest Print 2013 / 464 pp. / 17.8 23.5 cm
logistics management and logistical organization. The ISBN-978-81-203-2859-4 / ` 325.00 / (e-book also available)
book contains case studies in the Indian context to give a
practical flavour to the subject.
In this edition, two new chapters, namely, Materials
BLANCHARD
Handling and Packaging and Integrated Global Logistics Logistics Engineering and Management,
are included to widen the scope of the subject. 6th ed.
Primarily intended to fulfil the requirements of the BENJAMIN S. BLANCHARD, has served as a Professor of
students of logistics management, the text may well Systems Engineering at Virginia Tech for many years and
serve the needs of practising professionals also. is a leader in one-line instruction in the field of logistics
Contents: Preface. Acknowledgements. Elements of engineering.
Logistics Management. Operating Objectives of Integrated This book covers the subject from the point of view of
Logistics. Barriers to Internal Integration. Principles of both the engineers and the students of systems and
Logistics Information. Forecasting. Inventory Planning. logistics. The text introduces logistics from a broad
Inventory Management Policies. Transportation. Materials perspective to include all activities throughout the system
Handling and Packaging. Warehousing. Logistics Costing. life-cycle pertaining to supply chain management, the
Outsourcing Considerations. Logistical Measurement. physical supply and distribution of products, and the sus-
Logistical Organization. Storehouse Operations and taining maintenance and support of systems throughout
Control. Integrated Global Logistics. Case Studies. their planned life-cycles. It also addresses logistics and
Bibliography. Index. the maintenance support infrastructure as a major
Latest Print 2012 / 216 pp. / 17.8 23.5 cm element of the system from a total life-cycle perspec-
ISBN-978-81-203-4504-1 / ` 225.00 / (e-book also available) tive rather than as an independent and separate function.
The book emphasizes the importance of dealing with
logistics early in the system design and development
ALTEKAR process and throughout the implementation of
Supply Chain Management: the system engineering process. The book stresses the
Concepts and Cases importance of establishing performance-based logistics
(PBL) measures early in the system design processes and
RAHUL V. ALTEKAR, Senior Functional Architect, the follow-on design for supportability requirements in
JDA India, Hyderabad. response to these requirements, promoting a more
In response to the increasing significance attached proactive and approach to logistic support, as opposed
to supply chain management in both academic to an after-the-fact reactive approach.
and professional areas, this text intends to build a bridge It can be a useful text for the students of Industrial and
and highlight the relationship between various disciplines Systems Engineering, and Management. It also serves as
of SCM like demand planning, manufacturing planning, a handy reference to practising engineers.
logistics planning, analytical IT management, global e-biz KEY FEATURES
modeling, performance benchmarking etc.
Expanded coverage of life-cycle costing (LCC) and LCC
Primarily intended to address the typical and general analysis throughout the text.
syllabus requirements of postgraduate management Coverage of new technologies and their applications,
programmes, and undergraduate and postgraduate such as Electronic Commerce (EC), Information
engineering programmes, this book also caters to the Technology (IT), Electronic Data Interchange (EDI).
needs of the industry professionals in the supply chain
Contents: Foreword. Preface. Introduction to Logistics.
domain.
Reliability, Maintainability, and Availability Measures. The
KEY FEATURES Measures of Logistics and System Support. The System
Comprehensive treatment of SCM concepts Engineering Process. Logistics and Supportability Analysis.
Logistics in System Design and Development. Logistics
In-depth coverage of topics like CODP, CPFR, JIT-II, in the Production/Construction Phase. Logistics in the
VMI, TPL, FPL, SCEM, SCOR etc. System Utilization, Sustaining Support, and Retirement
Reinforcement of concepts through Indian case studies Phases. Logistics Management. AppendixesA. Selected
Focus on SCM implementation and practical issues Bibliography. B. System Design Review Checklist.
Profusely used flow diagrams and figures. C. Supplier Evaluation Checklist. D. Life-Cycle Cost
Analysis (LCCA). E. Maintenance Task Analysis (MTA).
Contents: Preface. Introduction. Demand Management in F. Selected Interest Tables. G. Normal Distribution Tables.
Supply Chain. Operations Management in Supply Chain. H. Abbreviations. Index.
Procurement Management in Supply Chain. Logistics
Management. Information Technology for Supply Chain Latest Print 2009 / 560 pp. / 17.8 23.5 cm
ISBN-978-81-203-2763-4 / ` 325.00
 194 PHI Learning CATALOGUE 2014

BLOOMBERG, LeMAY & HANNA BOYER, FROHLICH & HULT

Logistics Extending the Supply Chain:
DAVID J. BLOOMBERG, Western Illinois University. How Cutting-Edge Companies Bridge the
STEPHEN LeMAY, Mississippi State University.
JOE B. HANNA, Auburn University. Critical Last Mile into Customers Homes
This introductory text, concise and well-written, offers KENNETH KAREL BOYER, Michigan State University.
students of management an excellent overview of a MARKHAM T. FROHLICH, Boston University.
dynamic field called integrated logistics. The focus of G. THOMAS M. HULT, Michigan State University.
the text is on basics of warehousing, transportation, Extending the Supply Chain provides the definitive guide
inventory, packaging, material handling, operations, to delighting last-mile customers. Defines, explains and
information systems, and organizational structure. It also guides readers through the challenges of marketing, IT,
provides coverage on some new, yet extremely important order fulfillment, and delivery while showing how the
areas such as service response logistics, integrated integration of the parts brings a competitive edge. An
logistics accounting, and reverse logistics. essential part of a 21st century managers bookshelf.
Numerous definitions, graphs, tables, and figures JASON ACKERMAN, President, FreshDirect
provided throughout the book help in understanding
what integrated logistics is all about. Chapter-end cases Learn how companies can minimize costs and increase
draw students into the real-life applications of text customer loyalty by using new technology as a critical
concepts and study questions provide an opportunity to part of supply chain strategy. This guide encompasses
them to test their comprehension of the material models and methods used by leading companies with
presented. exceptional supply chain programs, and show how to
create a more profitable program in your organization. It
KEY FEATURES provides clear examples, charts, and graphs and practical
Treatment of the subject is not too academic tools to help you establish and maintain a dynamic
and is marked by a logical flow of topics. customer-focused fulfillment operation, and offers
Integrates logistics into a supply chain management proactive strategies for seamlessly integrating marketing
context. and technology initiatives into your supply chain strategy.
Concept of integrated logistics includes a model Contents: Foreword. Preface. Part I: IntroductionThe
incorporating both product and service movement. Create Divide Between Customers and Retailers. Part II:
Activity-based accounting is discussed as an alternative StrategiesDecoupled Extended Supply Chains. Semi-
method to better track logistics costs. Extended Supply Chains. Fully Extended Supply Chains.
An entire chapter devoted to reverse logistics looks at Centralized Extended Supply Chains. Part III: Transforming
the issues involved in a topic that is vitally important the Supply ChainStrategyMeshing Operational and
today. Marketing Goals. MarketingTapping Customers Latent
Contents: Preface. PART I: Introducing Supply Chain Desires. Supply ChainHow to Bridge the Last Mile.
ManagementThe Supply Chain Management Concept. Information TechnologyFacilitating Learning and
Purchasing and Supply Management. Operations. PART Streamlining Transactions. The Future of the Extended
IIIntroducing Integrated LogisticsIntegrated Logistics Supply Chain. Index.
Management. Quality Customer Service and Integrated Latest Print 2009 / 272 pp. / 16.0 24.1 cm
Logistics. Service Response Logistics. PART III: The
ISBN-978-81-203-3753-4 / ` 325.00
Integrated Logistics ActivitiesDomestic Transportation.
Transportation Management. Inventory Management.
Scheduling. Warehouse Management. Material Handling HANDFIELD & NICHOLS, Jr.
and Packaging. PART IV: Coordination Issues in Integrated
LogisticsReverse Logistics. Organizing Integrated
Introduction to Supply Chain
Logistics. Informational Issues in Integrated Logistics. Management
Integrated Logistics Accounting. Strategic Integrated ROBERT B. HANDFIELD, Associate Professor of Purchasing
Logistics Management. Appendix AIntegrated Logistics and Operations Management, Department of Marketing
Measurement AreasGlobal Integrated Logistics. Index. and Supply Chain Management, The Eli Broad Graduate
Latest Print 2009 / 328 pp. / 17.8 23.5 cm School of Management, Michigan State University.
ISBN-978-81-203-2163-2 / ` 195.00 ERNEST I. NICHOLS, Jr., Associate Professor of Operations
Management, Decision Sciences Area, and Director of
FedEx Center for Cycle Time Research, Fogelman College
of Business and Economics, The University of Memphis.
The subject is a culmination of discussions with
procurement, logistics, and operations managers in a
number of different industries. This precise and lucidly
written text provides an introduction to the core tasks
 BUSINESS & MANAGEMENT 195

and challenges required to effectively manage a supply Defining the concept of physical distribution in the initial
chain. Integrating cases with the text, the hook discusses chapter, the book then describes in detail the objectives,
supply chain. their importance and the types of functions and components of all the activity centres
challenges implicit in managing supply chains. It deals of physical distribution in the Indian context, from a
with the integration of information and materials flows systems approach. An exclusive chapter is devoted to
across multiple organizations to create a supply chain, transportation functions, highlighting the features of
thereby improving value to the customers. interstate movement of goods and the legal procedures
The text is intended to provide the readers with a better related to them. Sufficient coverage is also given to
understanding of: related topics such as distribution control, performance
evaluation and organization of physical distribution,
The impact of supply chain management on the besides the trade-off concept.
success and profitability of the modern organizations.
The book, with its wide coverage of topics, should prove
The influence of integrated supply chain management
to be of immense value to undergraduate students in
on major functional activities like product design,
Business Administration and Business Management.
information systems, manufacturing planning and
control, inventory management, human resource DISTINGUISHING FEATURES
development, financial planning forecasting, sales, Includes numerous line diagrams and photographs
quality management. that enhance presentation and understanding of the
For easy comprehension of the subject, the chapters have concepts
been written concurrently with the writing of cases based Gives real-world examples and short case studies of
on visits with leading organizations implementing well-known Indian and foreign manufacturers.
integrated supply chains. Provides questions at the beginning of each chapter
setting the objectives, besides giving chapter-end
This is a core textbook for courses in supply chain
summary and exercises, which stimulate discussion.
management, and can be used as an adjunct text
for courses in Purchasing Materials. Marketing and Contents: Preface. Acknowledgements. Concept of
Logistics. It is well-suited as a reference for under- Physical Distribution. Channels of Distribution. Channel
graduate and postgraduate courses in strategy, Management. Transportation. Inventory Management.
management, or marketing. Warehousing. Order Processing. Unitization. Distribution
Contents: Preface. Introduction to Supply Chain Control and Performance Evaluation. Organization for
Management. The Role of Information Systems and Physical Distribution. Index.
Technology in Supply Chain Management. Managing the Latest Print 2010 / 272 pp. / 16.0 24.1 cm
Flow of Materials Across the Supply Chain. Developing ISBN-978-81-203-2182-3 / ` 195.00
and Maintaining Supply Chain Relationships. Cases in
Supply Chain Management. Future Challenges in Supply
Chain Management. Index.
MURPHY, Jr. & WOOD
Latest Print 2009 / 192 pp. / 17.8 23.5 cm Contemporary Logistics, 9th ed.
ISBN-978-81-203-2753-5 / ` 195.00 PAUL R. MURPHY, Jr., John Carroll University.
DONALD F. WOOD, San Francisco State University.
Exploring modern logistics from a managerial perspective,
KAPOOR & KANSAL this leading text brings theory to life with its timely,
Basics of Distribution Management: practical and thorough coverage of the fundamentals of
logistics in todays dynamic global landscape. The authors
A Logistical Approach have revised and updated the new edition with the latest
SATISH K. KAPOOR is Professor of Marketing at the theories, solid fundamentals, and countless real-world
University Business School, Panjab University, Chandigarh. examples. The text delivers comprehensive coverage in a
PURVA KANSAL is a visiting faculty at the University lively presentation that reflects the fun and excitement of
Business School, Panjab University, Chandigarh. the logistics discipline.
Physical Distribution is a distinct but integral part of KEY FEATURES
business logistics, involving all those activities relating to Explores modern logistics from a managerial
the physical movement of goods from the factory to the perspective, and covers the fundamentals in todays
consumer. Recently, the concept has been expanded to dynamic global landscape.
supply chain management which enables better customer The new edition is completely revised and stream-
relationship with smooth supply of goods. This lined. The text continues to reflect the growing
introductory text is focused on the essential concepts, importance of supply chains and its bases including
tools and strategies that comprise Distribution technology, customer service, packaging, transpor-
Management. It emphasizes the idea that distribution tation, warehousing, inventory procurement, etc.
management is an effective marketing strategy and a Offers real-world coverage in conversational writing
potent competitive tool. style.
 196 PHI Learning CATALOGUE 2014

Includes discussions on information technology relationships with suppliers and help your company
throughout the text, besides containing a separate minimize risk and improve profitability. It informs
chapter on logistics and information technology. It Why current and potential suppliers should be
also explores the internets role in logistics, reverse analyzed
logistics, the impact of terrorism on logistics
How to choose the suppliers to be analyzed
management, relationship management, and more.
Integrates ethics with socially responsible logistics, and How to create a corporate analysis
includes discussions on ethical considerations, environ- How to investigate the financial figures
mentalism, and employee rights, to name a few. How to analyze qualitative factors
For a comprehensive transportation coverage, the text The book also has valuable tools and templates for
devotes two exclusive chapters for transportation- performing accurate and practical evaluationsboth
related issues which include the different modes of corporate and financial.
transportation (air freight, motor carriers, pipelines, rail
road, water, intermodal, plus regulations etc.) as well In a nutshell, the book provides the readers with the
as transportation management including the nitty- means to uncover valuable information about their
gritties of setting rates, choosing a carrier, document- suppliers, lets them make better supply chain decisions
ation, receiving shipment, quality and other challenges while limiting risks and improving their companys
facing management. operational and financial health.
Contents: Preface. Acknowledgments. Part I: Overview of Contents: Preface. Introduction. Acknowledgments.
LogisticsLogistics and the Supply Chain. The Supply Part One: A Strategy for Analyzing Your SuppliersWhy
Chain Management Concept. Logistics and Information Analyze Your Suppliers? Choosing Which Suppliers to
Technology. Part II: Elements of Logistics Systems Analyze. Part Two: Components of a Corporate Analysis
Demand Management, Order Management, and of SuppliersCreating a Corporate Analysis. Investigating
Customer Service. Protective Packaging and Materials What is Behind Financial Figures. Analyzing Qualitative
Handling. Transportation. Transportation Management. Factors. Part Three: ExamplesUsing Analyzing Tools and
Distribution Center, Warehouse, and Plant Location. Useful Templates. Studying Examples. Appendix: For
Inventory Management. Warehousing Management. More Information. Appendices1: Useful Sources of
Procurement. International Logistics. Part III: Organizing, Information for Analyzing Suppliers. 2: Free-of-Charge
Analyzing, and Controlling Logistics SystemsLogistics Information. 3: Credit-Rating Agencies. 4: Online Services.
Systems Controls. Organizing and Analyzing Logistics 5: BanksBrokerage Reports. 6: Company Information.
Systems. Glossary. Subject Index. Name Index. Glossary. Bibliography. Index.
Latest Print 2007 / 432 pp. / 17.8 23.5 cm Latest Print 2008 / 256 pp. (Hard Cover)
ISBN-978-81-203-3373-4 / ` 325.00 15.3 22.9 cm / ISBN-978-81-203-3478-6 / ` 425.00

RAI
STRING
Export-Import and Logistics
Profit-focused Supplier Management:
Management, 2nd ed.
How to Identify Risks and Recognize USHA KIRAN RAI, Professor in the Marketing Area in the
Opportunities Faculty of Management Studies, Banaras Hindu
PIRKKO STRING is Manager of Business Analysis at University.
Nokia Corporation. This textbook, now in its Second Edition, continues
Pirkko string provides us with new and valuable insight to provide an easy and accessible introduction to
to our approach to analyzing and managing the risk of the import-export and logistics management. With
the supply chain side of the overall business equation. the globalization, international trade procedures and
The book has practical rules, examples, and tools that documentation have undergone remarkable changes over
come from working experiences and fit generically to all the last decade or so. This process of change got
businesses, large or small. Essential reading on the road accelerated after the enactment of the Foreign Exchange
to business excellence and balanced risk. Management Act, 1999. This, coupled with the thrust
given to the liberalization process by the Government,
DAVID HARTLEY, FCMA, Former Vice President and has brought to fore the importance of export procedures
General Manager, Nokia Mobile Phones, China and documentation and international logistics
Strategic supplier management increases productivity, management.
eliminates ineffective processes and substantially boosts This comprehensive and revised book includes a new
a companys bottom line. chapter on Foreign Exchange Risk Management and
Drawing from her experience at Nokia and using elaborates the procedures for availing different export
real business examples, the author details the importance incentives. Divided into eight parts, the text discusses the
of careful analysis to understand and maximize export-import environment, the procedures for obtaining
 BUSINESS & MANAGEMENT 197

finance by the exporter, convertibility of rupee, avoidance of out-of-stocks on the others, fascinates
liberalization and its impact, the foreign exchange manufacturers and retailers equally.
market, export-import procedures and documentation. This book gathers the insights and experience of
Finally, the book also dwells upon the essentials of 38 leading CPFR practitioners from around the world
imports and logistics management including distribution including manufacturers, retailers, consulting companies,
channels and international marketing. and IT-solutions providers. Packed with valuable case
This book, dealing with the principles and practice of the studies and insider accounts from some of the most
management of exports, imports and logistics, should be powerful companies using CPFR todayincluding giants
of a great benefit to the postgraduate students of such as Wal-Mart, Safeway, Ace Hardware, and Procter &
business management (MBA), and international business Gamblethe book explains:
management (MIB). Besides, the book would prove to be Evolution and benefits of CPFR
useful as a handy reference for exporters, importers, Steps to implement CPFR
managers and entrepreneurs. CPFR pitfalls in the consumer goods industry
Contents: Preface. Acknowledgements. Part One: Current use of CPFR in the consumer goods economy
Understanding Export-Import EnvironmentExport Following the recommendations in this book, companies
Import Policy of India. Advance License and Special can make vast improvements in the trouble-some areas,
Imprest License. Export Promotion Capital Goods Scheme. such as sales and order forecasting.
Export and Trading Houses. International Commercial This book should be of immense benefit to the students
Terms 2000. Part Two: Financing of Exports of business management as well as for those practising in
International Terms of Payments. Export Finance. Export this field.
Credit and Guarantee Corporation. Foreign Exchange
Management Act (FEMA). Part Three: Significant Concepts Contents: Foreword. Preface. Efficient Consumer
and ImpactsConvertibility of Rupee. Liberalization and Response as the Origin of CPFRThe Goals and Tasks of
Its Impact. Global Recession and Its Implications on India. the ECR Concepts. The Reversal of the Push Principle to
The Foreign Exchange Market. Foreign Exchange Risk the Pull Principle in The Supply Chain. ECRCollaboration
Management. Part Four: Export Import Procedures Field Logistics: Supply Chain Management. ECR
Procedures for Import and Export. Procedure for Customs Collaboration Field Marketing: Category Management.
Clearance of Imported and Exported GoodsEDI. The CPFR ConceptThe CPFR Value Proposition. Sales
Shipment of Cargo and Clearance. Exports by Air or and Order Forecasts in the CPFR Process for Retail. CPFR
Post Parcel. Cargo Insurance. Part Five: Export Emerges as the Next Movement in Supply Chain
DocumentationSome Common Export Documents. Management. CPFRStatus and Perspectives: Key Results
Steps Involved in Exports Documentation. Clearing and of a CPFR Survey in the Consumer Goods Sector and
Forwarding Agents. Part Six: Post-Export Procedures Updates. CPFR in North AmericaMajor Trends in North
Procedures for Availing Different Export Incentives. American CPFR Adoption. ConsumerCentric CPFR.
Electronics and Software Exports from India. Part Seven: CPFRViews and Experiences at Safeway. CPFR
ImportsEssential Knowledge for Imports. Project Implementation at Ace Hardware and Manco. CPFR
or Industrial Plant Import. Part Eight: Logistics Implementation at Canadian Tire and GlobalNetXchange
ManagementDistribution Channels. International (GNX). The Power of Standards-Based CollaborationThe
Marketing Logistics. International Transport. World Uniform Code Council and CPFR. CPFR In EuropeCPFR:
Shipping Terms. Indian ShippingAn Overview. Ready to Take Off in Europe. Results of a CPFR Study in
References. Index. Europe. CPFR in Germany, Austria, and Switzerland. CPFR
Implementations at dm-drogerie markt and Henkel in
Latest Print 2012 / 336 pp. / 16.0 24.1 cm Germany. CPFR Implementation at dm-drogerie market
ISBN-978-81-203-4016-9 / ` 275.00 / (e-book also available) and Procter & Gamble in Germany. CPFR Implementation
at Londis in Great Britain. CPFR Implementation at
Henkel Spain. CPFRViews and Experiences at Procter
SEIFERT & Gamble. CPFR Perspectives and Roads to Implement-
Collaborative Planning, Forecasting, and ationMigration to Value Chain Collaboration Through
CPFR. Integrating Collaborative Transportation Manage-
Replenishment: How to Create a Supply ment and CPFRA Proposed Process and Tactics for
Chain Advantage Managing the Broader Supply Chain Collaboration. The
DIRK SEIFERT is Head of an international CPFR research Foundation Is In PlaceIt Is Time to Transform. Avoiding
group and visiting scholar at the Harvard Business School. CPFR Pitfalls in the Consumer Goods Industry. Virtually
VerticalSM: A Supply Chain Model for the Collaboration
Collaborative Planning, Forecasting, and Replenishment Era. On the Road to the Network EconomyDeveloping
(CPFR) is a determinant theme in the consumer goods an E-Transformation Roadmap for Profitable Growth in
economy worldwide. Since the emergence of CPFR, the the Consumer Goods Industry. Bibliography. Contributing
implementation of this strategy has expanded rapidly Authors. Index. About the Editor.
around the world. The prospect of enormous potential
Latest Print 2007 / 432 pp. (Hard Cover)
savings on the one hand, and growth through the
15.3 22.9 cm / ISBN-978-81-203-3073-3 / ` 450.00
 198 PHI Learning CATALOGUE 2014

SOPLE quantitative models used in the study of operations

and supply chain management. It provides a complete
Business Process Outsourcing: account of location and layout models, production plann-
A Supply Chain of Expertises ing models, production control models, cycle inventory
models, safety stock models and transportation models.
VINOD V. SOPLE, Professor and Deputy Director A separate chapter on real-life situations provides the
(Academics) at ITM Business School, Navi Mumbai. user with the knowledge of specific areas where the
This book is a comprehensive presentation of the models have been applied in decision-making processes.
fundamental concepts of business process outsourcing The various techniques to solve operations and supply
(BPO) and its applications in the Indian industrial context. chain management problems are also discussed.
It offers a strategic framework for BPO management,
The text is supported by a large number of illustrative
which is crucial for creating competitive advantage for a
examples, exercises and review questions to reinforce the
business enterprise. The book is designed for MBA and
students understanding of the subject matter.
PGDM students as well as students in BPO training
schools and executives in BPO sector. Besides students of Mechanical and Industrial
The text, organized into sixteen chapters, contains a Engineering, the book would also be useful to post-
wealth of useful and practical information on the graduate students of Management.
following facets of the BPO industry: Contents: Preface. Introduction to Operations and Supply
Strategic, tactical, control and operational aspects of Chain Management. Location and Layout Decisions.
BPO administration Production Planning Decisions. Production Control
BPO business models Decisions. Cycle Inventory Models. Safety Stock Models.
Regulatory and legal framework of the BPO industry Transportation Decisions. Real-life Situations: Learning
Terms, conditions, responsibilities and obligations from Applications. Index.
involved in the BPO contract and service level Latest Print 2010 / 304 pp. / 17.8 23.5 cm
agreement ISBN-978-81-203-3981-1 / ` 250.00 / (e-book also available)
Service issues regarding supplier selection and process
quality
Criteria for performance evaluation of service providers SUDALAIMUTHU & ANTHONY RAJ
Challenges involving upward shift in service value chain Logistics Management for International
as well as human resource management
Chapter-end review questions help in easy compre-
Business: Text and Cases
hension of the underlying principles. The appendices S. SUDALAIMUTHU, Reader, Department of Banking and
contain important additional information about the BPO Technology, Pondicherry Central University, Pondicherry.
industry. S. ANTHONY RAJ, faculty, Department of International
Business, CMS College of Science and Commerce,
Contents: Preface. Acknowledgements. Search for
Coimbatore, Tamil Nadu.
Competitiveness. Need for Outsourcing. BPOs: Beyond
Call Centres. Transition Management. BPO Business In todays globalised economic development,
Models. BPO Governance. Legal Issues in BPO Contracts. international transactions form an integral part of
BPORegulatory Issues. Service Supplier Selection. economic activities. Logistics Management encompasses
Service Level Agreement. BPO Legal Contract. BPO to planning and management of all activities, involving
KPO: Up in the Value Chain. HR Challenges in BPO sourcing and procurement of cargo by effective and
Industry. Performance Evaluation in BPO. BPO economically feasible coordination and collaboration with
Prerequisites and Precautions. Service Quality Issues in channel partners, and provision of product and service
BPO. AnnexuresA: Glossary. B: Information Resources packages from point-of-origin to point-of-consumption at
on BPO. C: BPO Organisations. D: Draft Service Level the right time and at the right place.
Agreement. Index. This book gives, with theoretical and practical expertise, a
Latest Print 2013 / 248 pp. / 16.0 24.1 cm comprehensive coverage of the logistic concepts,
ISBN-978-81-203-3815-9 / ` 250.00 / (e-book also available) techniques, and their applications in the world cargo
industry. Besides, it provides an in-depth understanding
SRINIVASAN of the strategic framework of Logistics Management, the
technologies, and the components used in logistic
Quantitative Models in Operations and operations. It also covers export-import trade and
Supply Chain Management documentations, shipping formalities, warehouse and
inventory management, ERP concepts, logistics operation
G. SRINIVASAN, Professor of Management Studies, Indian of major portsand more.
Institute of Technology Madras.
Designed as a textbook for the students of Mechanical KEY FEATURE
and Industrial Engineering, the book presents a compre- Case Studies are provided at the end of most chapters,
hensive view of the concepts and applications of various which tend a practical orientation to the subject.
 BUSINESS & MANAGEMENT 199

This book is primarily intended as a text for postgraduate students of Commerce of all universities, this book could
students of Management (MBA/MIB) and Commerce prove equally useful for the undergraduate and
(M.Com.IB). It will also prove useful for the students of postgraduate students of management.
those engineering disciplines where the subject is Contents: Preface. Nature of Marketing. Functions of
prescribed as an elective course. In addition, practising Marketing. Functions of Exchange. Functions of Physical
managers in international business will find the book Distribution. Facilitating Functions. Product Planning and
valuable as a reference. Development. Branding and Packaging. Pricing. Sales
Contents: Preface. Introduction. Logistics and Manage- Promotion. Salesmanship. Advertising and Public
ment. Logistics and Documentation. Transportation. Relations. Marketing and Sales Management. Marketing
Carriage of Goods by Land. Carriage of Goods by Sea. and Sales Organization. Sales Force Management and
Ocean Freight Rates. Ocean Freight Calculation. Shipping Sales Forecasting. Distribution Management. Consumer
Formalities. Types of Ships. Shipping Intermediaries. Behaviour. Market Segmentation. Consumerism/
Important Sea Routes. Major Ports in India. Worlds Consumer Protection Act. Marketing Research and
Major Ports. Containerisation. Inland Container Depots Information System. Marketing of Products and Services.
and Container Freight Stations. Airline Industry. Air Cargo Marketing of Agricultural Products. Marketing of
Industry. Warehouse Management. Inventory Manage- Industrial Products. Marketing of Consumer Products.
ment. Information and Communication Technology in Further Reading. Index.
Logistics Management. Enterprise Resource Planning. Latest Print 2010 / 324 pp. / 16.0 24.1 cm
Reverse Logistics. Index. ISBN-978-81-203-3945-3 / ` 250.00 / (e-book also available)
Latest Print 2009 / 416 pp. / 17.8 23.5 cm
ISBN-978-81-203-3792-3 / ` 325.00 / (e-book also available)
DHOLAKIA, ANWAR & HASAN (Eds.)
Marketing Management Marketing Practices in Developing
Economy: Cases from South Asia
The Editors
CHANDRA BOSE
Modern Marketing: Principles and RUBY ROY DHOLAKIA, Professor of Marketing and
E-Commerce in the College of Business Administration,
Practice University of Rhode Island (URI).
D. CHANDRA BOSE, Principal, Sree Narayana College SYED FERHAT ANWAR, Professor of Marketing, Institute
(University of Kerala), Chengannur, Kerala. of Business Administration (IBA), University of Dhaka.
KHALID HASAN, Managing Director, Nielsen Bangladesh
Today, with wide access to information of every kind, and (former ACNielsen).
with advancements in technology, new vistas have been
opened for marketers. They are often faced with huge I am happy to see this book of cases which provides a
challenges and tough competitions to cope with the South Asia perspective and includes cases from
growing demands of the consumers for quality products. Afghanistan, Bangladesh, India, Nepal, Pakistan and Sri
This comprehensive text elucidates contemporary Lanka. The cases cover a wide rangefrom agriculture to
concepts and ideas to help overcome the challenges manufactured productsfrom micro level decisions to
faced and obstacles faced by marketers in achieving macro oriented ones.
marketing objectives of an organization. Philip Kotler
Divided into 23 chapters, the book begins with a brief South Asia is rapidly becoming not only the worlds
introduction to the marketing concepts, its history, largest producer and consumer, but also the largest
objectives and various channels. It then goes on to productive workforce. Marketers and policy makers
explain the functions of marketing, physical distribution, everywhere are keen to understand how to exploit the
and pricing strategies for goods and services. The book dynamic transformations happening in these countries.
shows how a product should be branded and packaged; This comprehensive book has been written with the
besides discussing the ways to market a product through explicit objective of increasing the contextual knowledge
proper channels. regarding marketing organizations, problems and
Dr. Chandra Bose, with his rich and long experience, practices in South Asia.
demonstrates how studying consumer behaviour and Divided into seven sections, this book focuses on the
consumer preferences can bring about a difference in the marketing perspective of South Asia and its future with
sales figures of a product. He devotes a chapter on the help of the cases. This book covers macro topics like
Marketing Research and Information System, which deals how to develop a market and marketing institutions, as
with the emerging trends in the field. The book concludes well as micro topics like branding and advertising
with detailed discussion on the innovative strategies to strategies faced by the organizations operating in
market specific products belonging to different sectors competitive and resource-challenged environments.
such as agriculture, industry and consumer products. While the problems and challenges described in each
Primarily intended as a text for the undergraduate case reflect a situation unique to the organization, it also
 200 PHI Learning CATALOGUE 2014

describes issues common to many developing countries. relationship to an organization. It highlights the know-
Each case has been written by authors with extensive ledge, the skills and the competencies necessary for
academic and/or business experience in the region. marketers to succeed in todays competitive world, and
The book adopts a problem-solving approach through bridges the gap between the theory of marketing and the
the analysis of case studies that can be used by under- realities of the high-tech market.
graduate and postgraduate students of management at This NEW edition includes comprehensive coverage of the
college and university levels. It is equally beneficial for fundamentals of marketing and a discussion on market-
practising managers and marketing professionals. focused business strategy. It offers several case study
scenarios that let students analyse decisions and practices
Contents: Foreword by Philip Kotler. Introduction
of marketing wisdom. There is a series of chapter
to Case Book. About the Editors. Part I: Market
vignettes on contemporary issues in marketing. Chapter-
DevelopmentCase 1: Grameen Check. Case 2:
end self-testing material includes a summary, numerous
SHOGORIP: A Storage-cum-Credit Project to Help Small
review questions and several discussion questions to help
and Medium Farmers. Case 3: Marketing of Ecotourism:
students understand the major concepts and tools of
The Limestone Caves of the Exotic Emeralds Islands.
marketing.
Case 4: Evolution of a Sustainable PPP Model in the BOP
Market. Part II: Marketing OrganizationCase 5: Sales This book is primarily written for postgraduate students
Manager of the Year. Case 6: Marketing Nepalese of Business Administration (MBA) for courses in Principles
Handicrafts. Case 7: Treasure Island. Case 8: Building an of Marketing/Marketing Management. This book can also
Effective Marketing Organization at PCC. Part III: Product be used to advantage by undergraduate students of
Quality and Market DemandCase 9: Marketing Business Administration (BBA) for courses in marketing,
Distribution Planning at Surma Textiles. Case 10: Labour and by students of engineering where an elective course
Relations, Product Quality and Market Share. Case 11: on Marketing Management is prescribed.
Sudden Death on the Soccer Pitch. Case 12: Planet Contents: Preface. Understanding the Basics of Market-
Health. Part IV: Product Management and Market ing. Classification of Goods, Customers and Markets.
IntelligenceCase 13: Pamela Shampoo. Case 14: Consumer Buying Behaviour. Market Segmentation.
Discovering the Herbal Frontier. Case 15: Managing Product Pricing. New Product Planning and Development.
Product Portfolios in a Mature Market: Hair Care. Case Marketing Planning and Strategy Formulation. Advertising
16: Indian Products Limited: Preparing a Research Plan. and Sales Promotion. Marketing Research. Distribution
Case 17: Positioning in the Retailing Landscape. Part V: Channels. Marketing Control. Brand Management.
Branding and AdvertisingCase 18: Black Cat and AIDS: Suggested Reading. Index.
Misconception or Reality? Case 19: Shahazadi Rice Mill. Latest Print 2013 / 332 pp. / 17.8 23.5 cm
Case 20: Panja Marka ON TV. Case 21: Branding Nepal: ISBN-978-81-203-3259-1 / ` 275.00
Balancing Scenery and Security. Case 22: Social
Communication: Using Star Power to Educate the Youth
on HIV/AIDS. Part VI: Customer Service and CSRCase LILIEN, KOTLER & MOORTHY
23: A-One Starch Products Limited. Case 24: Path to Marketing Models
Excellence and Growth. Case 25: Women Empowerment: GARY L. LILIEN, Penn State University.
A Case of Prabartana. Case 26: Pakistan State Oil: In With
PHILIP KOTLER, Northwestern University.
the New. Case 27: Value Enhancement through CSR.
Part VII: Macro MarketingCase 28: Garments & Textile K. SRIDHAR MOORTHY, University of Rochester.
sector of Bangladesh: The MFA Missile. Case 29: SAPTA: Recent scientific and database developments have pro-
The Bangladesh Story. Case 30: Fresh Revolution: With vided tools and models for improving the effectiveness of
this Wave Embrace the Town? Case 31: Market Creates the marketing decisions. Marketing Models authored by a
Livelihood in Afghanistan. List of Contributors. team of distinguished faculty that includes Philip Kotler
Latest Print 2009 / 336 pp. / 17.8 23.5 cm examines the more promising scientific and database
ISBN-978-81-203-3782-4 / ` 395.00 / (e-book also available)
developments that assist managers in arriving at cost-
effective marketing strategies and budgets. It describes
some of the important developments in marketing theory
GOVINDARAJAN which help analyse marketing issues more effectively.
Marketing Management: Concepts, KEY FEATURES
Cases, Challenges and Trends, 2nd ed. Self-contained text with all the necessary analysis tools
provided.
M. GOVINDARAJAN, formerly Assistant Professor, Anna Considers all marketing issues such as, product, pricing,
University, Chennai. A member of System Dynamics advertising, salesforce and distribution.
Society of India. Most chapters start with a review of the basic
The primary focus of this book is on building up a concepts and theory in the area, followed by in-depth
conceptual framework for developing marketing analyses of a small number of models.
strategies for the corporate enterprise. The book offers Incorporates recent research findings in all aspects of
an insight into each facet of the marketers role in marketing.
 BUSINESS & MANAGEMENT 201

Contents: Preface. Theory and Models in Marketing. SRINIVASAN

Consumer Behavior. Organizational Buying Models. Price.
Product. Advertising. Promotion. Sales Force. Distribution. International Marketing, 3rd ed.
New Product Planning. Strategy. Decision Support and R. SRINIVASAN, Professor, Department of Management
Implementation. Appendices. Bibliography. Author Index. Studies, Indian Institute of Science (IISc.), Bangalore.
Subject Index.
This well-established book, now in its third edition,
Latest Print 2013 / 820 pp. / 17.8 23.5 cm continues to provide up-to-date information and data on
ISBN-978-81-203-1475-7 / ` 495.00 International Marketing with emphasis on the Indian
context. Retaining all the strengths of the previous
SRINIVASAN editions, the new edition includes two new chapters on
Case Studies in Marketing: The Indian International Business Risks and International Marketing
Strategies to meet the curriculum requirements. Besides,
Context, 5th ed. all the case studies have been updated to reflect the
R. SRINIVASAN, Professor, Department of Management changing scenario of international marketing.
Studies, Indian Institute of Science (IISc.), Bangalore. Primarily intended for postgraduate students of
This book, now in its fifth edition, has been well-received management, the book would also greatly benefit
and appreciated by the students of business schools managers attending various management programmes.
across the country. Ten case studies in the book have Contents: Preface. Preface to the First Edition. Basic
been revised and updated to reflect the changes that Concepts of International Marketing. Trade Theories,
have taken place in the intervening period. The fifth Export Promotion and Marketing. Environment of
edition continues to provide cases that have been culled International Business. Consumer Behaviour. Product
from the real business world and drawn from authentic Policy and Planning. Advertising and Promotion. Pricing.
sources. These cases highlight the business environment Distribution. International Market Selection, Research,
of different companies, specifically focussing on Planning and Control. Other Topics of Interest.
competitiveness, product development, market strategies International Business Risks. International Marketing
and international business. Strategies. CASE STUDIESIntroduction to Case Analysis.
This book is meant as an adjunct text for postgraduate Case 1: Infosys Technologies LimitedTruly Global. Case
students of management. Besides, executives attending 2: SAP India. Case 3: Global Marketing in WiproGrowing
various management and development programmes in Strength. Case 4: I-flex SolutionsAnalysis of an
would also greatly benefit by reading the book. International Marketing Firm. Case 5: Ace Designers
Contents: Preface. Preface to the First Edition. Going Global. Case 6: Gillette India. Case 7: Mysore Sales
Introduction to Case Analysis. Part I: MarketingCASE 1. International Limited. Appendix I: Indian Institutions for
HMT: Machine Tools Division. CASE 2. Oilseeds Growers Export Promotion. Appendix II: Documentation and
Cooperative Society. CASE 3. Retailing, Advertising, Procedures for Export. Index.
Marketing and Merchandising Services (RAMMS). CASE 4. Latest Print 2010 / 268 pp. / 16.0 24.1 cm
HMT Watches. CASE 5. Bharat Heavy Electricals Limited. ISBN-978-81-203-3598-1 / ` 225.00
CASE6. Bharat Earth Movers Limited. CASE 7. British
Physical Laboratory (BPL). CASE 8. Indian Garments. CASE 9.
IDE Drip Irrigation System for Microirrigation. Part II: UPSHAW
International MarketingCASE 10. Infosys Technologies
Limited. CASE 11. Oracle Financial Services Pvt. Ltd. Truth: The New Rules for Marketing in a
(Formerly I-Flex). CASE 12. Gillette India. CASE 13. SAP Skeptical World
India. CASE 14. Global Marketing in Wipro: Growing in LYNN UPSHAW.
Strength. CASE 15. Ace Designers. CASE 16. Mysore Sales
International Limited. CASE 17. New Government Electric In all my writings about marketing, there has been one
Factory Limited, Bangalore. Part III: Services Marketing theme: Honest Companies Win. Lynn Upshaw provides
CASE 18. Hotel Taj West End, Bangalore. CASE 19. Credit the blueprint for winning marketing performance in an
Card Business of Standard Chartered Bank. CASE 20. age of transparency.
Karnataka State Tourism Development Corporation PHILIP KOTLER, S.C. Johnson Distinguished Professor of
(KSTDC) Ltd. CASE 21. Hotel Ashok, Bangalore. CASE 22. International Marketing, Kellog School of Management,
East-West Airlines: A Failed Experience. CASE 23. Sterling Northwestern University
Holiday Resorts. CASE 24. Thomas Cook: To Be or Not To
Be? CASE 25. Namdharis Fresh. CASE 26. DaimlerChrysler. This is a revolutionary book that redefines how we
CASE 27. Charter Aviation Services. CASE 28. Caf Coffee market. Considering integrity as an absolute must for
Day. APPENDIX: National Tourism Policy 2002. achieving marketing goals, it provides practical business-
building approach. Using real-world examples from
Latest Print 2012 / 384 pp. / 16.0 24.1 cm
companies like Patagonia, Infosys, Kiehls, Ikea and Trader
ISBN-978-81-203-4606-2 / ` 350.00 / (e-book also available)
Joes who have succeeded in business by letting their
quality products speak for themselves and selling value
 202 PHI Learning CATALOGUE 2014

rather than gimmickthe book shows how companies DISTINGUISHING FEATURES

can: Provides indepth analysis of identifying, gathering,
Promote not just legally, but more persuasively and analyzing and interpreting primary and secondary data.
honestly. Gives many examples, which are interspersed
Be the company consumers can count on throughout the book, to illustrate the concepts
Replace pricing strategy with a more convincing value discussed.
promise. Provides caselets for a better understanding of the
Gain a competitive edge in a hyper-competitive mar- topics covered.
ketplace by avoiding the top five credibility killers. Contents: Preface. Marketing Research: An Overview.
Achieve greater returns through integrity in marketing. Organization of Marketing Research in India. Research
Contents: Acknowledgments. Introduction: What Was Plan. Research Design. Descriptive and Experimental
Naive Is Now Necessary. Part One: Practical Integrity Research. Qualitative Research. Marketing Research
Convincing the Unconvinced. Practical Integrity Works. Process Scaling and Attitude Measurement. Overview of
Part Two: True StrategiesBe the One They Can Count Sampling Methods and Sample Size Determination.
On. My Product, My Self. Win the Credibility Race (and It Methods and Techniques of Data Collection. Data
Is a Race). Promote Honestly, Not Just Legally. Be There Processing and Analysis. Statistical Techniques. Statistical
When They Want You There. Putting Trust Back into Packages. Report Writing. Applications of Marketing
Value. Part Three: Making It HappenIntegrity Team Research in Certain Areas Some Illustrations. Case
Building. Benchmark Against a New ROMI. Preparing for a Studies. Index.
Better Way to Market. A Final Thought. Appendixes. Latest Print 2012 / 264 pp. / 16.0 24.1 cm
Notes. Bibliography. Index. About the Author. ISBN-978-81-203-4669-7 / ` 250.00 / (e-book also available)
Latest Print 2008 / 288 pp. (Hard Cover)
16.0 24.1 cm / ISBN-978-81-203-3583-7 / ` 450.00 GREEN, TULL & ALBAUM
Research for Marketing Decisions,
Marketing Research 5th ed.
PAUL E. GREEN, University of Pennsylvania.
ARORA & MAHANKALE DONALD S. TULL and GERALD ALBAUM, both of University
Marketing Research of Oregon.
RICHA ARORA, Assistant Professor, Symbiosis Centre for The fifth edition of Research for Marketing Decisions
Management Studies, Symbiosis International University, draws on a larger canvas than the previous edition. The
Pune (Maharashtra). description of methodological processes is much wider. It
NITIN R. MAHANKALE, Assistant Professor, Symbiosis includes research design, data collection techniques
Centre for Management Studies, Symbiosis International and measurements. The entire methodology has been
University, Pune. streamlined and made considerably simpler.
Intended primarily as a text for undergraduate and The emphasis is primarily on modern analytical tools like
postgraduate students of Management, this compact yet multivariate analysis which have been incorporated
comprehensive book discusses the multidimensional in the design and conduct of marketing re-search.
aspects of Marketing Research in an accessible manner. Computer program strategies for data analysis are not
only described but their results have been interpreted
The book begins with an overview of marketing research, in the context of illustrative marketing problems. It is
the type and scope of, and stages in marketing research, primarily user-oriented and not meant for research
organization of marketing research in India, and research technicians. Cases have been listed at the end of the
plan its need, functions and types. Then it goes on to five major parts of the book which draws on technical
give a clear analysis of research design and its material from previous edition.
classification, descriptive and experimental research, as
well as uses, methods and techniques in qualitative KEY FEATURES
research. Besides, the book gives detailed description on A decisional research orientation.
marketing research process and attitude measurement, A strong treatment of analysis.
sampling methods and sample size determination, Extensive coverage of measurement and scaling
methods and techniques of data collection and data techniques.
processing analysis. Finally, the book dwells on various The book contains a variety of cases (shorter than
statistical techniques, statistical packages, report writing, Harvard type cases) and provides many chapter-end
and different applications of marketing research in questions that require readers to develop projects of
specific areas. their own.
Besides students, professionals engaged in marketing Contents: Preface. Part IProblem Formulation:
research would find the book very valuable. Marketing ResearchContent and Strategy. The Tactics
 BUSINESS & MANAGEMENT 203

of Marketing ResearchPlanning the Research Project. Gives students a comprehensive source of reference in
Marketing ResearchThe Value and Cost of Decision- issues and techniques of IMR.
Making Information. The Tactics of Marketing Research Offers numerous examples and applications of how to
Research Design. Part IITechniques of Obtaining Data: conduct IMR in various regions.
Information from Respondents. Experimentation. Companion Website at www.prenhall.com/
Measurement in Marketing ResearchGeneral Concepts phmarketing provides detailed information on the IMR
and Instrument Design. Measurement and Scaling industry, data sets for IMR analysis, and a PowerPoint
in Marketing Research. Sampling Procedures in Marketing presentation of selected material.
Research. Part IIIAnalyzing Associative Data: The
Analysis ProcessBasic Concepts and Analyzing Contents: PART I: Section IThe Nature and Scope of
Associative Data. Multiple and Partial Regression. International Marketing Research. Marketing Research in
Analysis of Variance and Covariance. Part IVAdvanced the International Environment. International Marketing
Techniques in Analyzing Associative Data: Other Research Process. Section IIPreliminary Stages of the
Techniques for Analyzing Criterion-Predictor Association. Research Process. Secondary Data Research. Marketing
Factor Analysis and Clustering Methods. Multidimensional Research on the Internet. Primary Data Research.
Scaling and Conjoint Analysis. Part VSelected Activities Qualitative and Observational Research. Survey Research.
in Marketing Research: Forecasting Procedures in Scale Development. Questionnaire Design. Sampling.
Marketing Research. Brand Positioning and Market Section IIISimple Data Analysis. Advanced Data Analysis.
Segmentation. Evaluating New Marketing Strategies. Multivariate Data Analysis. Presenting the Results. PART
Appendix AStatistical Tables. Index. II: Section IVAsia-Pacific. Europe. Latin America. Middle
East and Africa. North America. Section VFutures of
Latest Print 2010 / 796 pp. / 17.8 23.5 cm International Market-ing Research in the 21st Century.
ISBN-978-81-203-0757-8 / ` 350.00 PART IIICases.
Latest Print 2011 / 480 pp. / 17.8 23.5 cm
KUMAR ISBN-978-81-203-2167-0 / ` 275.00
International Marketing Research
V. KUMAR, Marvin Hurley, Professor of Business MALHOTRA (Ed.)
Administration, Melcher Faculty Scholar, Director of
Marketing Research Studies, and Director, Center for Review of Marketing Research, Vol. 2
International Business, University of Houston, Texas, Editor: NARESH K. MALHOTRA, Regents Professor,
U.S.A. College of Management, Georgia Institute of Technology.
This practical, detailed and well-documented guide This book, now in its second volume, covers the
is primarily intended to serve as a textbook for important areas of marketing research with a more
management and marketing students to provide them comprehensive state-of-the-art orientation. The chapters
with a complete picture of the theory and practice of in this publication review the literature in a particular
developing and conducting international marketing area, offer a critical commentary, develop an innovative
research (IMR). It offers an experience of how to conduct framework and discuss future developments in addition
IMR through all its phasesfrom analyzing the nature to containing specific empirical studies. By doing this, this
and scope of research to gathering data, designing publication bridges the gap left by current marketing
questionnaires, sampling, and presenting the results. research publications such as the Journal of Marketing
The principles of the IMR processes are explained with Research (USA), Journal of Marketing Research Society
numerous examples; the practice of IMR is demonstrated (UK) and International Journal of Research in Marketing
in specific regions; and cases are included for illustrating (Europe).
the applications and challenges involved in IMR. The book Journals like the above mentioned ones publish academic
takes into account the relevant and current examples articles with major constraint on the length. In contrast,
from the happenings in the global marketplace and the Review of Marketing Research publishes much longer
responses of the businesses to these changes to make articles that are not only theoretically rigorous but more
the readers aware of both broad and specific issues expository. The articles focus on implementing new
related to IMR. The text also provides valuable training in marketing research concepts and procedures.
using the Internet for marketing research purposes. In a nutshell, the articles in this book address the
The wealth of information contained in this book in terms following issues:
of practical characteristics of major individual country (i) Critically review the existing literature
markets and pragmatic approaches adopted in dealing (ii) Summarize what we know about the subjectkey
with the issues in IMR, will also appeal to practitioners of findings
IMR in business enterprises.
(iii) Present the main theories and frameworks
KEY FEATURES (iv) Review and give an exposition of key methodologies
Provides the most current information available on (v) Identify the gaps in literature
research methodologies. (vi) Present empirical studies (for empirical papers only)
 204 PHI Learning CATALOGUE 2014

(vii) Discuss emerging trends and issues Analytical Modelling by Factor and Cluster Analysis.
(viii) Focus on international developments Analytical Modelling by Logistics Regression and
(ix) Suggest directions for future theory development Discriminant Analysis.
and testing Segmentation of primary target market by Heuristic
(x) Recommends guidelines for implementing new Modelling such as RFM (recency, frequency, monetary)
procedures and concepts. analysis.
All the articles in this particular volume are connected Segmentation of target market based on large
with consumer action. databases using Decision Tree approaches such as
CHAID (Chi-square Automatic Interaction Detection)
A rich and useful collection for serious students of and other Classification and Regression Trees.
marketing and researchers in the field.
Determining Linkages between unobserved constructs
Contents: Review of Marketing Research: Some such as customer satisfaction and factors leading to it,
Reflections. Consumer Action: Automaticity, Purposive- using Structural Equation Modelling (SEM).
ness, and Self-Regulation. Looking Through the Crystal Determining relative preferences in consumer
Ball: Affective Forecasting and Misforecasting in perceptions by Conjoint Analysis.
Consumer Behavior. Consumer Use of the Internet in
Search for Automobiles: Literature Review, a Conceptual In this book, the author has discussed these analytical
Framework, and an Empirical Investigation. Categori- approaches following a classroom teaching format
zation: A Review and an Empirical Investigation of drawing from her extensive teaching experience spann-
the Evaluation Formation Process. Individual-level ing over 30 years. The book first discusses all important
Determinants of Consumers Adoption and Usage of concepts and then case studies are discussed which
Technological Innovations: A Propositional Inventory. The emulate real life managerial situations.
Metrics Imperative: Making Marketing Matter. Multilevel, The book is intended to serve as a textbook for MBA
Hierarchical Linear Models and Marketing: This Is Not students for Business Analytics elective.
Your Advisers OLS Model. About the Editor and
Contributors. Index. Contents: Preface. Gap Analysis. Factor Analysis.
Latest Print 2007 / 252 pp. (Hard Cover) Concepts of Cluster Analysis. Linear Discriminant Analysis.
17.8 23.5 cm / ISBN-978-81-203-3314-7 / ` 350.00
Logistics Regression. Predictive Modelling and RFM
Analysis. Decision Tree Approach with CHAID. Structural
Equation Modelling. Conjoint Analysis. Case Studies
RAO I: Medical Treatment. II: Brand Loyalty of Sport Drinks in
Business Analytics: An Application Italian Market. III: Conjoint Analysis Application on Credit
Card Industry. Index.
Focus Latest Print 2013 / 256 pp. / 16.0 24.1 cm
PURBA HALADY RAO, Fellow in Management from IIM ISBN-978-81-203-4819-6 / ` 275.00 / (e-book also available)
Calcutta, 1976. Presently she is a Visiting Faculty at
Indian Institute of Management, Ahmedabad, Indian
Institute of Management, Ranchi, and Great Lakes TULL & HAWKINS
Institute of Management, Chennai. Marketing Research: Measurement and
Business Analytics refers to various categories of
analytical approaches for modelling different business
Method, 6th ed.
situations and arriving at solutions and strategies for DONALD S. TULL and DEL I. HAWKINS, both of University
optimal decision making in marketing, finance, of Oregon.
operations, organization behaviour and other managerial This is an introductory text in marketing research. The
processes. sixth edition of this market-leader offers readers a
Thus, Business Analytics today refers to different comprehensive, direct, and accessible introduction to
approaches for modelling and arriving at assessing and marketing research. Focusing on decisional research, this
predicting risk, predicting market preferences, project book covers the principles of each topic, and discusses
feasibility, customer segmentation, inherent and ways of properly designing and implementing a research
underlying dimensions in consumer preferences, factors project. It enables readers to get meaningful information
leading to probability of purchase, preferred segments in that helps them identify, structure, and solve marketing
financial and credit card industry, probability of attrition problems.
in large organizations, etc. In this edition significant attention has been given to
The myriad of modelling and other analytical approaches the rapidly expanding area of international marketing
which constitute Business Analytical applications in Indian research. This increased emphasis is reflected in virtually
Industry today include predominantly: every chapter.
Determining which attributes in a product are Contents: The Nature of Marketing ResearchMarketing
considered significant by the market and which are Research in Practice. Marketing Information and Decision
found to be significantly satisfactoryGap Analysis. Support Systems. The Research Process and Research
 BUSINESS & MANAGEMENT 205

Design. The Sources of Research DataSecondary Data. neuromarketing in an integrated approach. The section
Commercial Surveys, Audits, and Panels. Survey Research. also presents some application areas with special
Experimentation. Experimental Environment. Measure- reference to communication strategy, design and product
ment Techniques in Marketing ResearchMeasurement life-cycle.
in Marketing Research. Questionnaire Design. Direct KEY FEATURES
Response Attitude Scales and Measures of Emotions.
Derived Attitude Scales. Qualitative Research. Integrated with a separate section of real life case
Observation and Physiological Measures. Sampling and studies on various products and brands
Data AnalysisThe Sampling Process. Sample Size Chapter-end exercises to check students compre-
Determination. Data Reduction and Estimation. Univariate hension of the subject
Hypothesis Tests. Multivariate Hypothesis Tests. Figures, tables and images to provide an analytical
Measures of Association. Sales Forecasting. Marketing insight on the subject
Research Reports and Ethical IssuesMarketing Research Intended for the postgraduate students of business
Reports. Ethical Issues in Marketing Research. management and international marketing, this book
Appendices. Glossary. Indexes. would also be beneficial for the brand managers and
Latest Print 2011 / 864 pp. / 17.8 23.5 cm advertising professionals as a reference handbook.
ISBN-978-81-203-0961-6 / ` 425.00
Contents: Preface. Section I: Essentials of Marketing and
Brand Management. Essentials of Marketing and Brand
Neuromarketing Management. Section II: The Concept of Neuromarketing.
Neuromarketing: The Rationale. The Human Brain and
SHARMA, et al. Marketing. Autonomic Nervous System and Brand
Communication. Brand Communication and Memory.
Neuromarketing: A Peep into Customers Advertising and Seven SIns of Memory. Brain Laterality
Minds and Brand Communication. Brand Communication and
Brain Waves. Experimental Methods in Neuromarketing.
J.K. SHARMA is head CRM, Jagsonpal Pharmaceuticals Section III: Research Experiments in Neuromarketing.
Limited. Research Studies in Neuromarketing. Section IV:
DEEPALI SINGH is working as an Assistant Professor, Applications of Neuromarketing. Applications of
ABV-IITM, Gwalior. Neuromarketing. Neuromarketing and Product Life-cycle.
J.P. AGARWAL is member of Union Public Service Case Studies.
Commission, Delhi.
Latest Print 2010 / 272 pp. / 17.8 23.5 cm
K.K. DEEPAK, Professor in Department of Physiology at All
ISBN-978-81-203-3868-5 / ` 350.00 / (e-book also available)
India Institute of Medical Sciences (AIIMS), New Delhi.
What consumers think is not necessarily what they do.
Unearthing this ambiguity between the thinking mind and Product Management
the doing mind of a consumer is one of the greatest
challenges faced by the marketers today. Therefore, the ALLEN
researchers, in the field, have devised a new concept
called neuro-marketing, which maps the cognitive Bringing New Technology to Market
behaviour (the way one thinks and reacts) of a consumer. KATHLEEN R. ALLEN, Director, Technology Commercia-
This comprehensive book highlights various aspects of lization Alliance, Greif Entrepreneurship Center, Marshall
neuromarketing, its application to study consumer School of Business, University of Southern California.
behaviour, and its techniques to strengthen brand Today, as companies seek more effective ways to exploit
management and advertising strategies. the intellectual property they create, it is becoming more
The book has been organized into four different sections. important than ever before for students in business,
Section I details on essentials of marketing and brand engineering and sciences to understand the processes
management. Section II digs on to the rationale of that result in successful new technology products in the
neuromarketing, explaining the structure and the function market and the consequent issues related to the transfer
of the human brain. The correlation between autonomic and commercialization of new technology.
nervous system and brand communication is also This book is designed to address this entire technology
explained in detail in the text. Students are also commercialization processfrom idea to market.
introduced to the concepts of brain laterality and to It enables students, managers, and entrepreneurs to
the various research methods used to conduct understand different business models, processes,
neuromarketing such as functional Magnetic Resonance characteristicswhether engineering technology,
Imaging (fMRI), Magnetic Resonance (MRI) and coloured biotechnology, or information systems technologyfrom
scanning. Section III digs on to the emerging areas of mainstream types of businesses and learn how to
neuromarketing with the help of some important successfully commercialize the intellectual property
research papers. Section IV discusses concepts of they develop.
 206 PHI Learning CATALOGUE 2014

The text is based on three major themesvalue creation, fully understand innovative techniques that help increase
speed, and entrepreneurshipthat infuse all of the the potential and market value of an established product.
concepts presented to successfully navigate the KEY FEATURES
technology commercialization process.
Gives a number of examples to illustrate the concepts
KEY FEATURES discussed in the text.
Includes cases or profiles of real entrepreneurs Incorporates several illustrative figures, tables, and
involved with the commercialization process. boxes to make the learning process more accessible.
Updates readers with current research on the subject. Provides well-graded chapter-end exercises to test
Provides end-of-chapter questions which serve to students comprehension of the subject.
provoke stimulating discussions. Primarily designed as a textbook for the postgraduate
Companion website at www.prenhall.com/allen students of management, this book will also be useful to
Contents: Part I: The Foundations of Technology the management professionals as a reference.
CommercializationInnovation and Commercialization. Contents: Preface. Managing Innovations: An
Recognizing and Screening Technology Opportunities. Introduction. Innovation Management: Major Challenges.
Developing and Testing a Technology Business Concept. Innovations Management Process. Innovation
High-Technology Product Development Strategies. Management of New Product Development Function.
Part II: Intellectual PropertyThe Concept of Intellectual Organizing for New Product Development. Generation,
Property. Licensing Intellectual Property. Intellectual Screening and Development of New Product
Property Strategy. Part III: Financial Strategy for Development. Economic Analysis: Evaluation of Portfolio
Technology Start-UpsBuilding and Valuing the Business of Products or Projects. Test Marketing. Product Launch.
Model. Funding the Technology Start-Up. Funding Adoption Process: Diffusion of Innovations. Managing
Growth. Part IV: The Transition from R&D to Innovation in Services. Index.
OperationsMoving from R&D to Operations. Marketing Latest Print 2009 / 312 pp. / 16.0 24.1 cm
High Technology. Growing the High-Tech Venture. Entre- ISBN-978-81-203-3727-5 / ` 275.00
preneurial Venturing Inside a Corporation. Developing a
Business Plan for Sustained Innovation. Index.
Latest Print 2005 / 384 pp. / 17.8 23.5 cm
CHITALE & GUPTA
ISBN-81-203-2209-6 / ` 225.00 Product Policy and Brand Management:
Text and Cases, 2nd ed.
CHATURVEDI, et al. A.K. CHITALE, Academic Advisor, and former Director,
Managing Innovations and New Product Govindram Seksaria Institute of Management and
Research, Indore.
Development: Concepts and Cases RAVI GUPTA, Director, Administration, Govindram
MUKESH CHATURVEDI, ECE Chair Professor, Birla Institute Seksaria Institute of Management and Research, Indore
of Management Technology (BIM-Tech.), Greater Noida and former Director, International Institute of Retail
(U.P.). Management, Indore.
ASEEM KUMAR, Assistant Director, Centre for Manage- The book, now in its second edition, continues to
ment Development, All India Management Association. elucidate the concepts and topics of Product Policy and
MANMOHAN RAHUL, Associate Professor, Department of Brand Management in concise and clear manner.
Management, Ansal Institute of Technology, Gurgaon
The book is divided into four partsPart I on
(Haryana).
Fundamentals of Product Management throws light on
Innovation is the key to success in any business, and is the concepts of product and its management, role of
the only way to surpass competition. An innovative product managers, product life cycle, diffusion models,
concept can lead to the development of a new product. developing a product manager, and the product planning
This comprehensive book explains how an innovative idea system and strategies. Part II on New Product
or a concept, if executed properly, can create the best Development shows what are the barriers faced while
product in the market. developing a new product, the test marketing stages and
The book presents a framework for a new product its alternatives, launching of the product, future trends of
development, laying emphasis on generic concepts and product management and success stories. Part III on
processes, which are useful and profitable for small and Brand Management defines branding, branding decisions,
large organizations including the multinationals. The book brand equity, brand identity, and brand positioning. Part
highlights the innovation theories that are helping service IV gives an analytical and practical insight on the
sector companies to prosper and excel in their fields. It discussed concepts with the help of Live Case Studies.
also provides a mathematical formula for students to The book is primarily intended for the students of MBA,
calculate sales-estimation of first-time-sales of a new MMS, and ME/MTech (industrial Management). Besides,
product. The Ten Case Studies on real-life products from would also be useful for the professional managers
the Indian market enrich the text and enable students to as well.
 BUSINESS & MANAGEMENT 207

New To This Edition Contents: Foreword. Preface. Part I: Foundations of

The new edition is incorporated with 11 new cases on: Applied New Product ForecastingIntroduction to
Applied New Product Forecasting. New Product
Tracking of a Product Launch Development and New Product Forecasting: Process and
Long-run Market Share Estimation Structure. Part II: New Product Forecasting Techniques
Conversion of a Commodity to a Brand Judgmental New Product Forecasting Techniques.
New Product Development Approach to a Food Product Customer/Market Research Techniques for New Product
Portfolio Matrix Application Forecasting. Time Series Techniques for New Product
Contents: Preface. Preface to the First Edition. Part I: Forecasting. Regression Analysis for New Product
Fundamentals of Product ManagementProduct Policy Forecasting. Part III: Managerial Considerations for
Management. Product Manager and Product Applied New Product ForecastingSpecial Topics in New
Management Organization. Product Life Cycle. Developing Product Forecasting. New Product Forecasting
a Product Portfolio: Product Portfolio Analysis. The Benchmarks. References. Index.
Product Planning System and Strategies. Part II: New
Latest Print 2007 / 176 pp. / 13.9 21.6 cm
Product Development and its BarriersNew Product
ISBN-978-81-203-3224-9 / ` 150.00
Development and its Various Phases. Test Market and Its
Alternatives, Product Launch and Commercialization.
Future Trends and Product Management. Part III: Brand MAJUMDAR
ManagementBrand Management. Brand Equity. Brand
Identity. Part IV: Live Case StudiesCase Studies in Product Management in India, 3rd ed.
Product and Brand Management. Index. (with CD-ROM)
Latest Print 2013 / 308 pp. / 16.0 24.1 cm RAMANUJ MAJUMDAR, Professor of Marketing at Indian
ISBN-978-81-203-4636-9 / ` 295.00 / (e-book also available) Institute of Management Calcutta.
This completely revised and updated text, now in its
KAHN Third Edition, continues to explain the underlying
New Product Forecasting: concepts of product management. In the process, the
book equips the budding as well as the practising
An Applied Approach managers with sufficient knowledge about how to deal
KENNETH B. KAHN is a tenured Associate Professor of with different problems faced in managing any typical
Marketing and a College of Business Administration fast moving consumer good or durable product.
Reagan Scholar in the Department of Marketing and Divided into three parts, the book provides, in Part I, a
Logistics at the University of Tennessee. macro perspective of the Indian market. Part II offers an
This book, written in an accessible style, provides insights analytical discussion interspersed with vivid illustrations
into the tools and techniques of new product forecasting. on conceptual issues like branding, segmentation,
Divided into three parts, the text begins with an positioning and differentiation. Part III features several
introduction to the basics of new product forecasting and new products; it also provides latest information on the
definitions of key terms associated with the subject. It products presented in the earlier edition. In addition, it
further deals with four major categories of forecasting analyzes the current market situation prevailing for a
techniquesjudgment techniques, customer/market re- particular product in India. Finally, here, each chapter
search techniques, time series techniques and regression shows how leading companies are successfully marketing
analysis,and explains how new products are forecast the particular product in the Indian market.
with the help of these techniques. Finally, the book WHAT IS NEW IN THIS EDITION
discusses the important managerial considerations along
with the industry benchmarks for forecasting practices. The new edition incorporates the challenges offered
by many new trends like growth of modern trade,
The text is concise and practically no mathematics/ explosion of the media, and the increasing influence of
statistics is used; yet it helps the understanding of the rural market in India.
forecasting phenomenon easier and simpler.
Chapters on The Indian Market: Emerging Panorama,
Primarily designed for the undergraduate and post- and New Marketing Challenges expose the students to
graduate students of management, this book would also contemporary concepts and examples.
be a valuable source of reference for professionals. Part III offers new chapters on market analysis on
Ken Kahns clear explanations of forecasting techniques products such as Tea, Soft Drinks, Chocolates, Malted
can be easily understood and implemented by beginners. Beverages, Packaged Drinking Water, Tooth-Paste,
He also gives experienced managers the rationale for Detergents, Fairness Cream, Footwear, Mobile Phones,
using one forecasting tool over another. The wisdom in and Digital Camera. Besides, it gives up-to-date
New Product Forecasting crosses industries and background information for other products covered in
geographic boundaries. the earlier edition.
MARK COVAS, Former Director of Forecasting Excellence, The Student CD contains a set of PowerPoint
The Gillette Company Presentations (PPTs) of 20 products.
 208 PHI Learning CATALOGUE 2014

This well-established study has been widely adopted as a Intended primarily as a text for the postgraduate students
textbook in MBA programmes across the country. The of Management, the book will also prove to be a useful
Third Edition is more profusely illustrated with exhibits, learning tool for the students of Marketing and
diagrams and PPTs, and should be of immense utility Commerce. Besides, the strategies discussed in the book
and worth to the students of management as well as can be good takeaways for practising managers, and
practising brand managers and executives in the for those interested in learning about Product
advertising arena. Management.
Contents: Preface. Preface to the First Edition. Contents: Foreword. Preface. Introduction. Role of
Acknowledgements. Part I: The Macro PerspectiveThe the Product Manager. Fundamentals of Product
Indian Market: Emerging Panorama. Assessing New Management. Competitive Strategy for Products. New
Competition and Strategic Response. Product product Development. Product Life Cycle Strategies.
ManagementA Preview. Part II: Product Management: Building the Brand. Product Distribution. Product
The Conceptual IssuesBranding. Market Segmentation. Promotion and Pricing. Product Innovation. Customer
Positioning and Differentiation Strategies. New Products Relations Management Strategies for Product
Planning. Distribution Channels: Structure and Strategy. Managers. Information systems for Product Management.
Advertising Planning. Pricing Concepts and Strategies. Index.
Sales Management. Marketing Research. Part III: Product Latest Print 2009 / 212 pp. / 17.8 23.5 cm
Market AnalysisPackaged Drinking Water. Tea. Soft
ISBN-978-81-203-3725-1 / ` 175.00 / (e-book also available)
Drinks. Chocolates. Malted Beverages. Toothpaste. Toilet
Soaps. Detergents. Shampoo. Fairness Creams.
Wristwatches. Footwear. Mobile Phones. Digital Cameras. Public Relations
Motorcycles. Refrigerators. Air Conditioners. Paints.
Colour Television. Passenger Cars. Marketing Challenges.
Epilogue. Index. CENTER, JACKSON, SMITH & STANSBERRY
Latest Print 2011 / 452 pp. / 16.0 24.1 cm Public Relations Practices: Managerial
ISBN-978-81-203-3383-3 / ` 350.00 / (e-book also available) Case Studies and Problems, 7th ed.
ALLEN H. CENTER, Distinguished Resident Lecturer, San
MUKERJEE Diego State University; Former Vice President, Public
Product Management: Text and Cases Relations, Motorola Inc.
PATRICK JACKSON, Editor, pr reporter, Senior Counsel,
KAUSHIK MUKERJEE, Associate Dean, ICFAI Business Jackson Jackson & Wagner, Former Adjunct Faculty,
School (IBS), Pune. Boston University
In todays competitive milieu, the product promotion STACEY SMITH, Senior Counsel and Partner, Jackson
function, along with continuous product innovation Jackson & Wagner, Former Adjunct Faculty, University of
and speed of execution, is very important as a Antioch New England Graduate School, University of New
critical parameter for a companys success. Product Hampshire
Management involves designing customized products to FRANK R. STANSBERRY, Former Instructor, Public
fit the exact needs of individual customers. Relations, University of Central Florida, Formerly with
This comprehensive book focuses on the critical issues of Coca-Cola
product management that enable better product Public Relations Practices, 7th ed. helps future
performance in the marketplace. It deals with many new practitioners develop agility in the principles and
products that straddle across Indian and global markets applications of effective two-way communications likely
to give a broad and clear perspective of the current to confront them and their employer. It also provides the
competitive marketing scenario. The text covers such combination of all public relations actions with both
topics as competitive product development and product personal and professional ethicsthe PRSAs Member
life cycle strategies, innovation, branding, pricing, Code of Ethics.
segmentation, targeting, positioning, CRM, modern
product management tools, and various other issues. New to this edition
KEY FEATURES Updated case studies included in previous editions to
Provides a clear understanding of managing the show the long-term impact of good, and sometimes
product category, and product life cycle. bad, public relations practices.
Focuses on the present Indian marketing scenario. Nine new cases that deal with extraordinary problems
Illustrations and websites are provided to acquaint the which include topics such as building employee
readers with the latest product information. participation and an enormous product recall.
Gives 20 Case Studies that cover all the critical aspects Contents: Preface. The Purposes of Public Relations. How
of product management. Public Relations Deals with Problems and Opportunities.
Provides Assignments at the end of each chapter to Employee Relations. Community Relations. Investor
lend a practical touch to the subject. Relations. Consumer Relations. Media Relations. Public
 BUSINESS & MANAGEMENT 209

Issue Campaigns and Debates. Crisis Management. Public Relations and the Media. Interpersonal Media.
Standards. Ethics, and Values. Index. Newspapers in Public Relations. Visual Media:
Latest Print 2012 / 368 pp. / 17.8 23.5 cm Photographs and Exhibitions. Electronic Media: Radio and
ISBN-978-81-203-4212-5 / ` 350.00 Television. Audio-Visual Media: Films. E-PR: IT New Mass
Media. Traditional Folk Media. Multimedia PR Campaigns.
Media Relations. Guidelines for Effective Writing. Part
REDDI Four: Effective Public RelationsHow to Be a Good PR
Effective Public Relations and Manager. Part Five: Historical Indian Perspective of Public
RelationsThe Origins and Development of PR in the
Media Strategy, 2nd ed. Worlds Largest Democracy (1500 BC2009 AD). Part Six:
C.V. NARASIMHA REDDI, the Editor of Public Relations Action SpeakCase Studies. References. Index.
Voice (a premier journal on Public Relations in India) and Latest Print 2014 / 640 pp. / 16.0 24.1 cm
Senior Academic Consultant of Dr. B.R. Ambedkar Open ISBN-978-81-203-4871-4 / ` 425.00 / (e-book also available)
University, Hyderabad, has held a wide range of
professional and academic senior positions. He has been
University Grants Commission National Professor in Public
Relations and Advisor, Public Relations. Relationship Marketing
The book, now in its second edition, aims at equipping
the reader with the necessary tools for building a career BISWAS
in public relations and also assisting him or her in
becoming an effective Public Relations Manager. The
Relationship Marketing: Text and Cases
book strives to cater to the different areas of public SUPRIYA BISWAS, Deputy General Manager, CMC Limited,
relations, such as public relations in banks, tourism, Kolkata.
NGOs, public transport, municipal government, media, The role of Relationship Marketing in the current
and global public relations. business scenario has become significant as maintaining
In this text, Professor Narasimha Reddi compresses within good relationships with various sections of society,
the covers of a single volume his many decades of especially the customers, is important for achieving
teaching and professional experience. He gives a masterly organizational objectives. This book encapsulates all the
exposition of the theory and best practices of the aspects of Relationship Marketing in an easy-to-
profession. understand manner.
Divided into six parts, the second edition focuses on the The book provides an overview of diverse perspectives
application of Internet and social media in the practice of that constitute the foundation of Relationship Marketing.
Public Relations. It contains six new chapters and five It begins with a brief account of the historical framework
new case histories, which are in tune with changing of relationship marketing and then goes on to discuss the
needs, as well as an epilogue projecting Mahatma Gandhi role of customer experience and emotion in relationship
as the worlds greatest Public Relations communicator. marketing, concepts of relationship brands, aspects of
consumer value chain, and components of customer
The book is primarily intended as a text for students of equity. The text also describes the techniques and
Public Relations, Journalism, Mass Communication, and strategies of cross-selling and up-selling, importance of
Advertising. In addition, it should be of great benefit to quality, and the role of technology in relationship
the teaching community and public relations marketing. Finally, the book concludes with a discussion
practitioners. on how nurturing relationship with various stakeholders
NEW TO THIS EDITION of the business can enhance the image of the enterprise,
Incorporates five new Case Studies reflecting current and provides real-life examples to show how Relationship
trends in PR and Advertising Marketing is perceived in different walks of life. There are
many case studies which lend a practical flavour to the
Contents: Preface. Part One: Principles of Public Relations book.
and CommunicationWhat is Public Relations?
Communication. Evolution of Public Relations. Principles Intended as a text for the postgraduate students of
of Public Relations. Strategic Public Relations. Public management, the book should be equally useful for
Relations Departments and Agencies. Part Two: Public relationship managers, executives and marketing
Relations Practice Public Relations Process: Four Stages. managers.
Corporate Public Relations vs. Corporate Communi- Contents: Preface. Framework of Relationship Marketing.
cations. Stakeholders Relations. Crisis Management and Customer Experience and Emotion. Relationship Brands.
PR. Public Relations in Government. Public Relations in Value Creation in Relationship Marketing. Customer
Police, Banks, and Tourism. Public Relations in Public Equity. Strategies and Techniques of Cross-selling and Up-
Sector, Municipal Government and Public Transport. selling. Temperament of Business Relations. Managing
Public Relations for NGOs and Political Parties. Global Customer Satisfaction through Quality. Customer Loyalty.
Public Relations and Future of Public Relations. Measuring Relationship Effectiveness. Relationship
Professional Organisations. Part Three: Media Strategy Manager. Technology in Relationship Marketing. Virtual
 210 PHI Learning CATALOGUE 2014

Relationship Marketing. Customer Management of who needs a proven method for answering the questions
Relationship. Relationship Strategy and Enterprise Image. that are difficult but essential for successful business
Thoughts on Relationship. Institutes Promoting development. Bacons system works for sales teams that
Relationship Marketing. Marketing Glossaries. Index. will commit themselves to following through on these
Latest Print 2011 / 432 pp. / 16.0 24.1 cm fundamentals.
ISBN-978-81-203-3983-5 / ` 375.00 / (e-book also available) JAY KRAKER, Managing Director,
Kraker & Company, Inc.
Retail Marketing Communication This book is a blueprint of hands-on and practical advice
for building stronger and more profitable relationships
with your key accounts. Through tables, checklists,
SUDHAKAR worksheets and real-life case studies it helps you in
Integrated Retail Marketing Identifying your key accounts
Communication Building an effective account team
G.P. SUDHAKAR, Professor and Head, Department of Analyzing your customers and competitors
Management Studies, Directorate of Distance Education, Developing a winning key account strategy
Sikkim Manipal University, Bangalore. Implementing your plan
The book offers a comprehensive review and analysis of Managing your account successfully
various facets of retail communications, strategy and Monitoring its progress and more
application. The author, with over two decades of Be on the path to strong, profitable, partner relationship
experience in marketing, and teaching courses on with your best customersand to a healthy, thriving
retailing, provides a holistic and practical approach to the business.
subject.
Contents: Preface. Part I: IntroductionWhat is Strategic
The book covers a wide range of topicsfrom under- Account Management? The Roles and Responsibilities of
standing why retailers need to build brands, positioning Strategic Account Managers. The Four Types of Customer
to the various communication tools available to the Relationships. Part II: The Foundations of Strategic
retailers and the need to integrate retail communication Account ManagementThe Management in Strategic
for success. It contains numerous examples from Indian Account Management. Strategic Account Management as
retailers in the areas of retail communication and an Instrument of Corporate Strategy. Identifying Strategic
provides many caselets to stimulate the application of Accounts. Building Account Teams. Part III: Account
many of the concepts discussed in the book. PlanningThe Account Planning Process. Gathering
The book is meant for the postgraduate students of Information. Analyzing Your Customer. Analyzing Your
management. Besides, it will also be useful to the Competitors. Analyzing Your Position. Developing Account
students pursuing PG Diploma in Retail Communications Strategy. Part IV: Implementing the Account Plan
Management/Integrated Marketing Communications. Building Internal Support. Managing Relationships.
Contents: Foreword. Preface. Acknowledgements. Managing Information. Managing Customer Delight.
Branding the Store. Positioning Retail Brands. Retail Managing Momentum. Managing Opportunities. The
AdvertisingThe Many Hues. Cooperative Advertising. Future of Strategic Account Management. Appendix:
In-Store Advertising and Shopper Marketing. Sales Sample Strategic Account Plan. Index.
PromotionsA Tactical Promotion Tool. Personal Latest Print 2008 / 336 pp. (Hard Cover)
SellingA Relationship at the Moment of Truth. Direct 17.8 23.5 cm / ISBN-978-81-203-3471-7 / ` 425.00
Marketing in Retailing. Public RelationsCreating
Goodwill among Stakeholders. Adding Value by BROWN
Integrating Retail Marketing Communications. Multi-
Channel Retailing24/7 Activity. Index. From Selling to Managing: Guidelines
Latest Print 2012 / 160 pp. / 16.0 24.1 cm for the First-Time Sales Manager
ISBN-978-81-203-4640-6 / ` 175.00 / (e-book also available)
(Rev. ed.)
Sales Management RONALD BROWN.
This book helps the newly appointed field sales manager
BACON to convert their selling skills into management skills and
Selling to Major Accounts: Tools, shows how the transition from a player to coach can be
successfully achieved. The book concentrates on the
Techniques, and Practical Solutions for problems managers face and points out what they must
the Sales Manager do to solve them. It offers new insights on changes in
technology, distribution, and the complexion of the
TERRY R. BACON modern sales force. Practical examples are used to show
Selling to Major Accounts is must reading for anyone how to:
 BUSINESS & MANAGEMENT 211

Broaden outlook the World Isnt Perfect. Using MeasureMax Your Way.
Communicate both up and down the chain of Glossary. Bibliography. Index. About the Author.
command Latest Print 2007 / 320 pp. (Hard Cover)
Plan a sales force operation 15.3 22.9 cm / ISBN-978-81-203-3133-4 / ` 275.00
Implement the plan
Appraise and advise reps
Recruit, train, and keep good reps
LIVESAY
Run efficient, inspiring sales meetings 7 Most Powerful Selling Secrets, The:
Control every aspect of operations Soar Your Way to Success with
Contents: Preface to the Revised Edition. The Transition Integrity, Passion and Joy
From Selling to Managing. Planning: The First Step.
Implementing the Plan. The Appraisal Process. The JOHN LIVESAY, the West Coast Director for W magazine.
Control Function. Effective Communications. District Sales Most of the salespersons, seasoned as well as newcomers
Meetings. Recruiting, Selecting, and Training New Sales and successful as well as struggling, are known to be
Reps. Index. extremely stressed out and dissatisfied with their career
Latest Print 2009 / 172 pp. / 15.3 22.9 cm graphs. This book is an attempt to take the readers on a
ISBN-978-81-203-3741-1 / ` 225.00 journey that will teach them how to adopt spiritual
approach towards their jobs and yet be successful and
happy.
COSTELL Written in a simple but engaging style, the book has
Science of Sales Success, The: seven chapters, each chapter unfolding a unique
technique by combining essential elements of spirituality
A Proven System for High-Profit, with the time-tested sales tools.
Repeatable Results After reading this book, you will learn to:
JOSH COSTELL founded Applying Knowledge Systems, a Enjoy the sales experience as a way to express
consulting and training firm for sales professionals. creativity, individuality and spirituality.
This book clearly shows how to adopt a disciplined, Eliminate fears of failure or rejection.
logical approach to manage selling opportunities Reframe negative perceptions one has about the sales
and enables a salesperson to learn how to fulfill process.
customers expectations. The step-by-step guidelines will
help to produce successful outcomes for both the Though this book is primarily for the students of
salespersons and the customers while giving them an management and sales professionals, it can be referred
edge over their competitors. The methods given pinpoint to by everyone, since all of us, at some point of time,
exactly which facts the customer needs to have at each need to sell our ideas, philosophy, projects or even
stage of the sales process. ourselves.
Based on an approach that treats selling as a science, the Contents: Foreword. Acknowledgments. Introduction.
author shows that applying the suggested methods, any Creating your Reality. Building Dynamic Relationships.
salesperson can duplicate success on a planned, routine Presentations with Impact. Persistence Pays Off. Rising
basis. Above the Competition. Relax into Yes. Passing Your
Good to Others. Summary. Ten-Second Meditations/
The Science of Sales Success is every sales professionals Affirmations. Recommended Reading. Index. Order Form.
key to faster sales growth and ongoing profitability.
Latest Print 2007 / 132 pp. / 13.9 21.6 cm
KEY FEATURES ISBN-978-81-203-3209-6 / ` 150.00
Filled with concrete examples and engaging case
studies. MILLER
Step-by-step approaches to quantifying and measuring
sales success.
ProActive Sales Management:
Plenty of practical examples which can be followed How to Lead, Motivate, and
easily. Stay Ahead of the Game
This book is intended for management students WILLIAM SKIP MILLER.
specializing in sales and marketing and sales Most successful sales professionals are great salespersons
professionals. but not many of them are good managers, the reason
Contents: Foreword. Acknowledgments. Introduction. being that they acquire skills and qualities necessary for
Measurability Matters. Defining Value. Receiving Value. sales but do not adopt the proactive methods that will
Tests of Reasonableness. Every Question Counts. Leave make them good managers. This practical and well-
the Brochures Behind. Every Reason to Say Yes. When written text identifies the qualities that are needed for a
 212 PHI Learning CATALOGUE 2014

successful sales manager and maps out a step-by-step Get familiar with how to build a stronger connection
method that one can use to graduate from being a between your companys goals and your teams sales
salesperson to becoming a successful sales manager. strategy. A useful and timely tool with everything you
Packed with specific, field-tested techniques, ProActive need to build and maintain an outstanding sales
Sales Management teaches a proven method for programNOW.
managing the sales process as well as the sales team. By Contents: Acknowledgments. Introduction. Part 1:
reading and implementing the tactics and processes PLANNINGThe Changing World of Sales Management.
presented in the book the reader will be able to: Planning for Today and Tommorow. Crafting the
Regain control of their time Professional Sales Force. Part 2: PREPARINGFinding the
Create a proactive sales culture Talent. Strengthening the Sales Team. Compensation
Motivate a sales team Programs That Drive Superior Performance. Part 3:
Manage simple yet powerful metrics and many other PRODUCINGNow Lead: Measuring and Managing
practical things Performance. Coaching and Counseling. Looking Toward
the Future. Conclusion. A Leadership Growth Plan. A
The book should be of immense benefit to the students Checklist for Success. Index.
of management as well as practising managers and sales
executives. Latest Print 2008 / 224 pp. (Hard Cover)
15.3 22.9 cm / ISBN-978-81-203-3442-7 / ` 350.00
Contents: Acknowledgments. Preface. ProActive Sales
ManagerDefining the New Breed of Sales Manager.
Sales Cultures and the Ability to Communicate Them. Services Marketing
Manage the Right ThingsTime and People. Finding and
Recruiting the Best Sales Team. Corrective Action.
ProActive Management Skills. If You Cant Measure It, LUSCH & VARGO (Eds.)
Why Do It? Territory Planning, Compensation, and Service-Dominant Logic of Marketing,
Rewards. Sales Meetings. Create the ProActive Action
Plan. Index. The: Dialog, Debate, and Directions
Latest Print 2006 / 256 pp. / 15.3 22.9 cm Editors:
ISBN-81-203-3114-1 / ` 375.00 ROBERT F. LUSCH, Professor of Marketing and Head
of the Marketing Department in the Eller College of
SIMPKINS Management at the University of Arizona.
STEPHEN L. VARGO, Associate Professor of Marketing at
Secrets of Great Sales Management, the University of Hawaii, Manoa.
The: Advanced Strategies for This book discusses in detail a new model for marketing
Maximizing Performance namely the Service-Dominant Marketing. Accordingly, the
paradigm used is service-centered, customer-oriented,
ROBERT A. SIMPKINS. relationship-focusedin fact it places marketing central
As a sales manager one has to do many rolesfortune- to all business strategies. In this orientation of marketing
teller, psychologist, financial analyst, etc. while making the strategy is marketing with where the customer and
sure that your team has what it needs to close deals. Add supply chain partners collaborate in the entire marketing
to it the framing business strategies to retain customer process. Incidentally, Prof. Philip Kotler who is one of the
base because of the constant shifts in the customer contributors in this book explains similar view in his book
needs. Principles of Marketing while defining the term
The Secrets of Great Sales Management is a step-by-step Marketing.
guide to create a proactive sales organization that thrives The book elaborates the model through historical
on the new dynamics of business. Loaded with clear analysis, clarification and extension of service-dominant
examples and practical tool, the book shows how you logic. Distinguished marketing thinkers provide further
and your team members can work in-tandem with those insight and commentary. As a result we have the
changing goals and create lasting customer relationships marketing theory that is more comprehensive and
without sacrificing the exceptional bottom-line results inclusive which challenges both current thinking and
you are expected to achieve. This power-packed book is marketing practice.
filled with practical and powerful strategies for
Contents: Foreword, Ruth N. Bolton. Foreword, Frederick
Clarifying short, medium and long term goals. E. Webster, Jr. Preface. Part I: Foundational Aspects of
Establishing new performance standards and the Service-Dominant Logic of MarketingEvolving to a
measurements. New Dominant Logic for Marketing. Historical
Improving training programs. Perspectives on Service-Dominant Logic. Service-
Building compensation plans that drive per-formance Dominant Logic: What It Is, What It Is Not, What It Might
and complement desired outcomes. Be. How New, How Dominant? Part II: Dialog: The
Creating career development plans for team members. Centrality of ResourcesThe Service-Dominant Logic of
 BUSINESS & MANAGEMENT 213

Marketing: Theoretical Foundations, Pedagogy, and what Services Marketing is all about. The book is
Resource-Advantage Theory. Achieving Advantage with a reinforced with many illuminating case studies.
Service-Dominant Logic. Toward a Cultural Resource- What makes this new edition appealing to the readers
Based Theory of the Customer. Part III: Co-production, are the reorganized chapters. Furthermore, new cases
Collaboration, and Other Value-Creating ProcessesCo- have been added and the existing cases have been
creating the Voice of the Customer. Co-producers and Co- updated to make the text as per the current scenario.
participants in the Satisfaction Process: Mutually The cases, set within the Indian context, lend a practical
Satisfying Consumption. Co-production of Services: A dimension to the subject, familiarizing the student with
Managerial Extension. Striving for Integrated Value the developments in the Services Marketing area in India
Chain Management Given a Service-Dominant Logic for today.
Marketing. Cross-Functional Business Processes for the
Implementation of Service-Dominant Logic. Customers as WHAT IS NEW TO THIS EDITION
Co-producers: Implications for Marketing Strategy Updated cases and figures incorporated with current
Effectiveness and Marketing Operations Efficiency. data
Part IV: Liberating Views on Value and Marketing The revised edition, with its emphasis on recent data
CommunicationMarketings Service-Dominant Logic and and the contemporary Services Marketing scenario is
Customer Value. From Entities to Interfaces: Delineating an ideal companion for the budding managers. It
Value in CustomerFirm Interactions. ROSEPEKICECIVECI should also be of great use to the practising managers
versus CCV: The Resource-Operant, Skills-Exchanging, attending various Management Development
Performance-Experiencing, Knowledge-Informed, Compe- Programmes (MDPs) and Executive Development
tence-Enacting, Co-producerInvolved, Value-Emerging, Programmes (EDPs).
Customer-Interactive View of Marketing versus the
Concept of Customer Value: I Can Get It for You Contents: Preface. Preface to the First Edition.
Wholesale. Introducing a Dialogical Orientation to the Understanding Services. Services and Economy of a
Service-Dominant Logic of Marketing. How Integrated Country. Issues in Marketing of Services. Consumer
Marketing Communications Touchpoints Can Decision Process and Ethical Issues. Service Delivery
Operationalize the Service-Dominant Logic. Part V: Process. Pricing. Services Communication Mix. Firms
Alternative LogicsThe Market as a Sign System and the Physical Evidence. Managing Employees and Consumers.
Logic of the Market. Examining Marketing Scholarship Customer Satisfaction and Service Quality. Services
and the Service-Dominant Logic. Some Societal and Failure, Recovery and Customer Retention. Hospitality
Ethical Dimensions of the Service-Dominant Logic and Tourism Services. Case 1: Karnataka State Tourism
Perspective of Marketing. The New Dominant Logic of Development Corporation (KSTDC) Ltd. Case 2: Thomas
Marketing: Views of the Elephant. More Dominant Logics CookTo Be or Not To Be? Case 3: Caf Coffee Day.
for Marketing: Productivity and Growth. An Economics- Financial Services. Case 4: Credit Card Business of
Based Logic for Marketing. From Goods-toward Service- Standard Chartered Bank. Information Technology
Centered Marketing: Dangerous Dichotomy or an Services. Case 5: Infosys Technologies Ltd. Case 6: SAP
Emerging Dominant Logic? The Service-Dominant Logic India. Health Care Services Marketing. Technology
for Marketing: A Critique. Part VI: Moving Forward with Readiness. e-Service Quality. Index.
a Service-Dominant Logic of MarketingMany-to- Latest Print 2012 / 292 pp. / 16.0 24.1 cm
Many Marketing as Grand Theory: A Nordic School ISBN-978-81-203-4560-7 / ` 250.00 / (e-book also available)
Contribution. What Can a Service Logic Offer Marketing
Theory? Going beyond the Product: Defining, Designing, Strategic Marketing
and Delivering Customer Solutions. How Does Marketing
Strategy Change in a Service-Based World? Implications
and Directions for Research. Mandating a Services ANDREASEN & KOTLER
Revolution for Marketing. Service-Dominant Logic as a
Foundation for General Theory. About the Editors and
Strategic Marketing for Nonprofit
Contributors. Index. Organizations, 7th ed.
Latest Print 2006 / 468 pp. / 17.8 23.5 cm ALAN R. ANDREASEN, Georgetown University.
ISBN-81-203-3040-4 / ` 395.00 PHILIP KOTLER, Northwestern University.
Now in its seventh edition, this landmark book provides
new and important insights on nonprofit organizations.
SRINIVASAN It offers a powerful framework to understand how
Services Marketing: The Indian Context, marketing isand ought to beused in the nonprofit
environment. The authors clearly show that marketing is
3rd ed. an important strategic activity and how it can be used to
R. SRINIVASAN, Professor, Department of Management improve organizational performance.
Studies, Indian Institute of Science (IISc.), Bangalore. Besides managers in the nonprofit organizations and
This third edition continues to give a clear analysis of students of marketing, this book will also be helpful to
 214 PHI Learning CATALOGUE 2014

managers in both the government and corporate concludes with the strategies that fall within the scope of
domains, in having an insight in social marketing. marketing mix, viz. product, marketing communication,
FEATURES personal selling, distribution and pricing.
A new chapter on branding for nonprofit organizations. KEY FEATURES
New vignettes have been added to every chapter Provides Case Studies in the context of Indian business
drawn from popular press like Business Week, at the end of each chapter to reinforce the
New York Times etc., with the stories having strong understanding of the theory.
bearing on the topic discussed in each chapter. Besides chapter-end summary and exercises, the text
A revised chapter on public relations with new section gives a glossary of terms.
on public advocacy. The text emphasizes managerial viewpoint to facilitate
Contents: Preface. Section I: Developing a Target decision-making.
Audience OrientationThe Growth and Development of Uses teach-yourself technique so that students can
Nonprofit Marketing. Developing a Target Audience- learn the concepts through self-study.
Centered Mindset. Section II: Strategic Planning Primarily intended as a text for postgraduate students of
and OrganizationStrategic Marketing Planning. management and commerce, the book would also be
Understanding Target Audience Behavior. Acquiring and useful to practising managers.
Using Marketing Information. Segmentation, Targeting,
and Positioning. Branding. Section III: Designing the Contents: Preface. Acknowledgements. Part I:
Marketing MixValue Propositions: Managing the Fundamentals for Strategic MarketingNature and
Organizations Offerings. Developing and Launching New Principles of Strategic Marketing. Strategic Marketing
Offerings. Managing Perceived Costs. Facilitating Framework. The Marketing Environment. Assessing
Marketing Behaviors. Formulating Communication Corporate Capabilities and Resources. Part II: Customers,
Strategies. Managing Communications: Advertising and Markets, and CompetitionAnalyzing Consumer
Personal Persuasion. Managing Public Media and Public Behaviour. Competitor Analysis and Competitive Position.
Advocacy. Section IV: Developing ResourcesGenerating Competing through Superior Service and Customer
Funds. Attracting Human Resources: Staff, Volunteers, Relationships. Market, Targeting and Positioning.
and Board Members. Working with the Private Sector. Marketing Strategies. Part III: Analysis for Strategic
Section V: Organizing and Controlling Marketing MarketingInformation for Marketing Decision-Making.
StrategiesOrganizing for Implementation. Marketing Forecasting the Market Opportunities. Part IV: Marketing
Evaluation, Monitoring, and Control. Index. Decision-MakingProduct and New Product Strategies.
Distribution Strategy and Channel Management.
Latest Print 2009 / 528 pp. / 17.8 23.5 cm Communication Strategies. Personal Selling and Sales
ISBN-978-81-203-3890-6 / ` 425.00 Promotion. Pricing Policies and Strategies. Part V:
Strategic Implementation and ControlImplementing and
SAHAF Controlling Marketing Strategies. Appendix AStudying
Marketing Through Case: A Guideline to the Student.
Strategic Marketing: Making Decisions Appendix BMarketing: A Career Option. Glossary.
for Strategic Advantage References. Index.
Latest Print 2013 / 528 pp. / 17.8 23.5 cm
MUSADIQ A. SAHAF, Professor of Strategic Marketing,
ISBN-978-81-203-3433-5 / ` 425.00 / (e-book also available)
Department of Management Studies, University of
Kashmir, Srinagar.
This systematically organized and accessible text gives an PRODUCTION / QUANTITATIVE METHODS
in-depth analysis of the multidimensional aspects
of strategic marketing. It is a harmonious blend of Business Statistics
theoretical aspects and real-world applications, equipping
the students with the requisite knowledge and skills for DAS & BHATTACHARJEE
understanding the subject. It illustrates how to design Statistics for Business and
effective marketing strategies to compete in a highly
dynamic and competitive market. Marketing Research
KISHORE K. DAS, Reader in the Department of Statistics,
Divided into five parts, the text attempts to bridge the Gauhati University.
gap between the science and the art of marketing
strategy. The book provides a stimulating learning DIBYOJYOTI BHATTACHARJEE, Reader in the Department
environment. Initially, it gives a thorough analysis of the of Business Administration, Assam University.
framework that would help managers make their This book is primarily intended for BBA, MBA, and MCom
businesses effective. Then it goes on to discuss such students for their courses in Business Statistics/Statistics
topics as customer behaviour and customer relationship for Management. Students of BSc (Statistics) will also
management, along with competitor analysis. The text find this book useful as a ready source of reference.
 BUSINESS & MANAGEMENT 215

It discusses the fundamental concepts with illustrative Contents: Preface. Defining and Collecting Data.
examples and applications to various business problems. Organizing and Visualizing Data. Numerical Descriptive
The book covers all the essential topics of statistics such Measures. Basic Probability. Discrete Probability
as frequency distribution and graphical representation, Distributions. The Normal Distribution and Other
measures of central tendency and dispersion, moments, Continuous Distributions. Sampling Distributions.
skewness and kurtosis, probability theory, random Confidence Interval Estimation. Fundamentals of
variables, probability distributions, correlation and Hypothesis Testing: One Sample Tests. Two-Sample Tests.
regression. Analysis of Variance. Chi-Square and Nonparametric
Tests. Simple Linear Regression. Introduction to Multiple
KEY FEATURES Regression. Multiple Regression Model Building. Time-
Provides sound theoretical knowledge underlying Series Forecasting. A Roadmap for Analyzing Data.
different statistical techniques. Statistical Applications in Quality Management (online).
Explains topics with practical examples to help students Decision Making (online). Appendices AG. Self-Test
understand the relevance of the subject in solving Solutions and Answers to Selected Even-Numbered
business problems. Problems. Index.
Presents the relevant proofs of theorems and formulae Latest Print 2013 / 788 pp. / 21.6 27.8 cm
to establish how such rules came into existence. ISBN-978-81-203-4813-4 / ` 725.00
Gives an extended list of worked-out problems to
enable students to understand how the statistical
techniques can be applied to business related issues. MURALIDHARAN & SYAMSUNDER
Lists a host of unsolved problems at the end of each Statistical Methods for Quality,
chapter to help students test their understanding of
the subject. Reliability and Maintainability
K. MURALIDHARAN, Professor and Head of Statistics
Contents: Preface. Frequency Distribution and Tabular
Department, Six Sigma Master Black Belt and Director of
Representation of Data. Measures of Central Tendency.
Population Research Centre (PRC), The M.S. University
Measures of Dispersion. Moments. Skewness and
of Baroda, Vadodara.
Kurtosis. Theory of Probability. Random Variable and
Mathematical Expectation. Parametric Families of Uni- A. SYAMSUNDER, Deputy General Manager, Research and
variate Distributions. Correlation and Regression. Index. Development Department, Visakhapatnam Steel Plant,
Visakhapatnam.
Latest Print 2010 / 232 pp. / 17.8 23.5 cm
ISBN-978-81-203-4076-3 / ` 195.00 / (e-book also available) Designed as a textbook for undergraduate students of
Production and Industrial Engineering and postgraduate
students of Statistics and Management, this book discuss
LEVINE, et al. the various statistical methods for quality, reliability and
Statistics for Managers: Using maintainability.
Microsoft Excel, 7th ed. The text is divided into three parts. Part I on Quality
describes basic, quality metrics; Part II on Reliability deals
DAVID M. LEVINE, Department of Statistics and Computer
Information Systems, Zicklin School of Business, Baruch with reliability tools; models; inferences; assessment;
College, City University of New York. improvement, and repairable system. Part III on
DAVID F. STEPHAN, Two Bridges Instructional Technology. Maintainability discuss measures, production, assessment
and design and testing of maintainability.
KATHRYN A. SZABAT, Department of Business Systems
and Analytics, School of Business, La Salle University. Contents: Preface. Part I: QualityUnderstanding Quality.
Intended primarily for postgraduate students of Quality and Process. Process Capability and Quality.
management, this text also provides practical content to Process Improvement and Quality. Process Data Manage-
current and aspiring industry professionals. ment. Part II: ReliabilityUnderstanding Reliability.
Reliability Tools. Reliability Models and Inferences.
Reducing the emphasis on doing computations, this Reliability Assessment. Reliability Improvement.
practical text thoroughly integrates Microsoft Excel as a Repairable System Reliability. Part III: Maintainability
tool for analysis, and presents statistical concepts in the
Understanding Maintainability. Maintainability Measures
context of the functional areas of business.
and Prediction. Maintainability Assessment. Maintain-
Retaining many of the features of the earlier editions ability Design and Testing. Appendices1: Cumulative
mainly the DCOVA (Define, Collect, Organize, Visualize Standard Normal Distribution. 2: Chi-Squared Values for
and Analyze) framework, this edition contains: a Specified Right Tail Area. 3: Values of t for a Specified
1. New continuing end-of-chapter cases. Right Tail Area. 4: Values of F for a Specified Right Tail
2. Many new applied examples and problems. Area F 0.01 V1, V2. 5: Values of F for a Specified Right Tail
3. Checklist for getting started to use Microsoft Excel with Area F 0.025 V1, V2. 6: Values of F for a specified Right
the book. Tail Area F 0.05 V1, V2. 7: Values of F for a specified Right
 216 PHI Learning CATALOGUE 2014

Tail Area F 0.10 V1, V2. 8: Values of F for a specified Right Linear Programming. Basic Accounting Concepts.
Tail Area F 0.25 V1, V2. Index. References. Appendix. Index.
Latest Print 2012 / 412 pp. / 17.8 23.5 cm Latest Print 2013 / 352 pp. / 16.0 24.1 cm
ISBN-978-81-203-4543-0 / ` 350.00 / (e-book also available) ISBN-978-81-203-4837-0 / ` 275.00 / (e-book also available)

Engineering Economics PANNEERSELVAM

Interest Tables for Engineering
PANNEERSELVAM Economics
Engineering Economics, 2nd ed. R. PANNEERSELVAM, Professor and Dean, School of
Management, Pondicherry University, Pondicherry.
R. PANNEERSELVAM, Professor, Department of Manage-
ment Studies, School of Management, Pondicherry The different investment analysis approaches require
University, Puducherry. various interest formulas and their values. A fairly large
problem involving different types of transactions in its
Designed as a textbook for undergraduate students cash-flows may take more time to solve it, if the students
in various engineering disciplinesMechanical, Civil, compute the values of the related interest formulas and
Industrial Engineering, Electronics Engineering and then make substitutions in the respective expressions of
Computer Scienceand for postgraduate students in the investment analysis. This book gives values of
Industrial Engineering and Water Resource Management, different interest factors, (F/P,i,n), (P/F,i,n), (F/A,i,n), (A/
this comprehensive and well-organized book, now in its F,i,n), (P/A,i,n), (A/P,i,n) and (A/G,i,n) for different
Second Edition, shows how complex economic decisions combinations of interest rate (i) and interest period (n) in
can be made from a number of given alternatives. It the form of tables, to serve as an aid for solving prob-
provides the managers not only a sound basis but also a lems in Engineering Economics in the Examination Hall.
clear-cut approach to making decisions. These decisions These Interest Tables can also be usefully employed for
will ultimately result in minimizing costs and/or field work while doing engineering economics analysis.
maximizing benefits. What is more, the book adequately
illustrates the concepts with numerical problems and The tables will be useful to students of different B.Tech.
Indian cases. programmes and to students of M.Com and M.B.A.
programmes for solving different investment analysis
While retaining all the chapters of the previous edition,
problems.
the book adds a number of topics to make it more
comprehensive and more student friendly. Contents: Preface. Notations. Interest Tables.
WHATS NEW TO THIS EDITION Latest Print 2008 / 80 pp. / 16.0 24.1 cm
Discusses different types of costs such as average cost, ISBN-978-81-203-3105-1 / ` 75.00
recurring cost, and life cycle cost.
Deals with different types of cost estimating models, Enterprise Resource Planning/
index numbers and capital allowance.
Covers the basics of non-deterministic decision making. SAP
Describes the meaning of cash flows with probability
distributions and decision making, and selection of AGRAWAL
alternatives using simulation.
Discusses the basic concepts of Accounting.
SAP HR India Payroll: Technical
This book, which is profusely illustrated with worked-out Reference and Learning Guide
examples and a number of diagrams and tables, should P. K. AGRAWAL was a Program Manager at Tata
prove extremely useful not only as a text but also as a Technologies Limited, Pune.
reference for those offering courses in such areas as This book explains all the concepts underpinning the India
Project Management, Production Management, and Payroll module of SAP HR. It is a comprehensive technical
Financial Management. manual which explains every single node of the User
Contents: Preface. Preface to the First Edition. Menu and Configuration. The book first gives an overview
Introduction. Elementary Economic Analysis. Interest of a concept explaining what it is, how it is used and how
Formulas and Their Applications. Present Worth Method it relates to the other concepts. It then explains its
of Comparison. Future Worth Method. Annual Equivalent properties, which are fields in a configuration node.
Method. Rate of Return Method. Replacement and
Maintenance Analysis. Depreciation. Evaluation of Public This book is designed to be used both as a reference
Alternatives. Inflation Adjusted Decisions. Non- manual and a learning guide. As a learning guide, it offers
deterministic Decision Making. Cash Flows with four views, each for a different target audience.
Probability Distributions. Selection of Alternatives Using It can be read from the Senior Managements
Simulation. Inventory Control. Make or Buy Decision. perspective to gain a broad understanding of the
Project Management. Value Analysis/Value Engineering. subject and what SAP can do for them.
 BUSINESS & MANAGEMENT 217

Business Process Owners can achieve a higher level of AGRAWAL

understanding by getting to know more of SAP
concepts and how to perform different tasks in SAP. SAP HR OM, PD and Training: Technical
Users can acquire a thorough understanding of Reference and Learning Guide
different tasks and concepts underlying them.
P.K. AGRAWAL was a Program Manager at Tata
Functional consultants and proficient users can read
Technologies Limited, Pune.
the book to gain a complete understanding of the
system. This book explains all the concepts underpinning the
Organizational Management (OM), Personnel Develop-
As a technical reference, the book can be used to locate
ment (PD) and Training and Event Management modules
the relevant material through the Table of Contents,
of SAP HR. It is a comprehensive technical manual which
Index, SAP Menu and SAP Customizing Implementation
explains every single node of the User Menu and the
Guide (IMG). The last two follow the Table of Contents.
Configuration. The book first gives an overview of a
If the reader is in SAPs User Menu or Configuration, the
concept explaining what it is, how it is used and how it
chapter number for these nodes can be found in SAP
relates to other concepts. It then explains its properties,
Menu and IMG. If a node is not covered in the book,
which are fields in a configuration node.
the reason for not doing so is mentioned.
This book is designed to be used both as a reference
The implementation of SAP HR India Payroll can also be
manual and a learning guide. As a learning guide, it offers
guided by the structure of this book.
four views, each for a different target audience.
A Better World It can be read from the Senior Managements
There is a lot we can do to make our world a better perspective to gain a broad understanding of the
world, just as we discover better ways to support our subject and what SAP can do for them.
businesses. Read short articles inside on some of Business Process Owners can achieve a higher level
the ideas of World Integration and Improvement of understanding by getting to know more of SAP
Initiative. concepts and how to perform different tasks in SAP.
Users can acquire a thorough understanding of
World Government different tasks and concepts underlying them.
World Language Functional Consultants and proficient users can read
Good Governance the book to gain a complete understanding of the
City without Traffic Lights system.
Contents: SAP Menu. SAP Customizing Implementation As a technical reference, the book can be used to locate
Guide. Preface. Wage Types. Wage Type Properties. the relevant material through the Table of Contents,
Wage Type Permissibility. Wage Type Valuation. Wage Index, SAP Menu and Implementation Guide for R/3
Type Cumulation. Wage Type Factoring. Basic Salary. Customizing (IMG). The last two follow the Table of
Dearness Allowance. Housing. Car and Conveyance. Contents. If the reader is in SAPs User Menu or
Reimbursements. Long-Term Reimbursements. Bonus. Configuration, the chapter number for these nodes can
Income from Other Sources. Perquisites. Exemptions. be found in SAP Menu and IMG. If a node is not
Child Education Exemption. Leave Travel Exemption. covered in the book the reason for it is also mentioned.
Medical Exemption. North-East State Tax Exemption. The implementation of SAP HR OM, PD and Training and
Leave Encashment Exemption. Voluntary Retirement documentation can also be guided by the structure of
Exemption. Gratuity. Superannuation. Provident Fund and this book.
Pension. Employees State Insurance. Labour Welfare A Better World: There is a lot that we can do to make
Fund. Professional Tax. Deductions. One Day Salary our World a better World, just as we discover better
Deduction. Claims and Minimum Net Pay. Balances and ways to support our businesses. Read short articles inside
Totals. Section 80 Deductions. Section 80C Deductions. on some of the ideas of World Integration and
Section 80U Deductions. Section 89. Salary Projection. Improvement Initiative.
Previous Employment Tax Details. Income Tax. Rounding
Off Employee Salary. Net Pay and External Transfer. World Government
Payroll Area. Payroll Run. Payroll Posting to Accounting. Good Governance
Payment. Form 16 and Form 24. Form 217 (2A). World Language
Retroactive Accounting. Termination. Off-Cycle Activities. City without Traffic Lights
Nominations. Legacy Data Transfer. Payroll Results. Books on SAP HR: The following other books on SAP HR
Processing Classes. Cumulation Classes. Evaluation have also been published by PHI Learning, New Delhi:
Classes. Schemas, Functions, PCRs, Operations, Features.
Utilities. Index. World Government. World Language. 1. SAP HR Time Management
Good Governance. City without Traffic Lights. 2. SAP HR Personnel Administration and Recruitment
3. SAP HR India Payroll
Latest Print 2013 / 884 pp. / 17.8 23.5 cm
ISBN-978-81-203-3872-2 / ` 595.00 / (e-book also available) Contents: SAP Menu. SAP Customizing Implementation
Guide. Preface. Section One: Organizational
 218 PHI Learning CATALOGUE 2014

ManagementOrganizational Plan. Organizational While explaining functionality, Mr. Agrawal has made
Management Interfaces. Organizational Unit. Position. efforts to highlight what can be done and how it is to be
Job. Person. User. Task. Work Center. Objects. Relation- done. This is particularly important for less experienced
ships. Structures. Infotype Features. Infotypes. Plan users and consultants.
Version. Planning Status. Authorizations. Organizational Indicating chapter numbers against each menu and
Management Integration. Database Utilities and configuration item is a very useful innovation, as it
Dialog Control. Data Transfer. Organization and Staffing establishes direct link between the SAP system and the
Interface Customizing. Data Model. Section Two: book.
Personnel DevelopmentQualifications Catalog. Profiles.
Career and Succession Planning. Development Plan. Another useful feature is that these books can be read
Appraisals. Personnel Development Integration. Section not only by consultants, but also by users, business
Three: Training and Event ManagementBusiness Event process owners and even by senior managers. The
Catalog. Business Event Group. Business Event Type. importance of each topic for each category of users is
Dynamic Menus. Resources. Business Events. Attendee. specified.
Attendance. Correspondence. Training Integration. Mr. Agrawal has taken considerable pains in writing these
Utilities. Index. World Government. World Language. books, and I congratulate Mr. Agrawal on his achieve-
Good Governance. City without Traffic Lights. ment and thank him for his contribution to the SAP
Latest Print 2010 / 788 pp. / 17.8 23.5 cm community.
ISBN-978-81-203-3984-2 / ` 550.00 / (e-book also available) K. SANJAI, Regional HeadAsia Pacific & Japan,
SAP Global Delivery
AGRAWAL Contents: SAP Menu. SAP Customizing Implementation
Guide. Preface. Personnel AdministrationInfotypes.
SAP HR Personnel Administration and Common Infotype Structure. Actions. Organizational
Recruitment: Technical Reference and Assignment. Personal Data. Payroll Status. Challenge.
Addresses. Planned Working Time. Contract Elements.
Learning Guide, 2nd ed. Monitoring of Tasks. Family Member/Dependents.
P.K. AGRAWAL was a Program Manager at Tata Education. Other/Previous Employers. Skills. Internal
Technologies Limited, Pune. Medical Service. Powers of Attorney. Internal Data.
SAP HR BOOKS Corporate Functions. Company Instructions. Insurance.
Objects on Loan. Date Specifications. Works Councils.
This book is one of the set of four books on SAP HR Disciplinary Action and Grievances. Communication.
written by the author: Employees Applicant Number. Calculation of
SAP HR OM, PD and Training Employment Period. Wage Type. Basic Pay. Bank Details.
SAP HR Personnel Administration and Recruitment External Bank Transfers. Recurring Payments/Deductions.
SAP HR Time Management Additional Payments. Cost Distribution. Loans.
SAP HR India Payroll Membership Fees. Notifications. Additional Off-cycle
Payments. ESS Settings Remuneration Statement.
A Better World Infotype Properties. Infotype Menus. Infotype Screens.
There is a lot we can do to make our world a better Infotype Change Tracking. Cost Assignment. Payment
world. Read short articles inside on some of the ideas of Model. Ad Hoc Query. HIS. Authorizations. Optical
World Integration and Improvement Initiative. Archiving. Concurrent Employment. Recruitment
Recruitment Process. Applicant. Application. Vacancy
World Government
Assignment. Applicant Action. Applicant Activities.
World Language
Applicant Activity Status. Applicants Personnel Number.
Good Governance Applicants Organizational Assignment. Applicants
City without Traffic Lights Contract Elements. Other Recruitment Configuration.
SAP is a great software. One needs to fully understand its Utilities. Index. World Government. World Language.
features in order to effectively exploit them for the Good Governance. City without Traffic Lights.
benefit of customers. Mr. Agrawals books on SAP HR Latest Print 2011 / 712 pp. / 17.8 23.5 cm
have a unique approach. A chapter usually focuses on a ISBN-978-81-203-4223-1 / ` 550.00 / (e-book also available)
single business concept, and discusses the user interface
as well as its associated configuration. This logical division
makes it easier for readers to understand the AGRAWAL
functionality. SAP HR Time Management: Technical
Another important feature of these books is the level of
detail. Each screen and each field in a screen is explained.
Reference and Learning Guide, 2nd ed.
Explanation includes meaning, use case and in some P.K. AGRAWAL was a Program Manager at Tata
cases guidelines. Details are balanced by overviews Technologies Limited, Pune.
explaining the concepts and their relationships. He has written the following books on SAP HR:
 BUSINESS & MANAGEMENT 219

SAP HR OM, PD and Training While explaining functionality, Mr. Agrawal has taken
SAP HR Personnel Administration and Recruitment efforts to highlight what can be done and how it is to be
SAP HR Time Management done. This is particularly important for less experienced
SAP HR India Payroll users and consultants. Indicating chapter numbers against
This book explains all the concepts underpinning SAPs each menu and configuration item is a very useful
HR Time Management Module. It is a comprehensive innovation, as it establishes direct link between the SAP
technical manual which explains every single node of the system and the book. Another useful feature is that these
User Menu and the Configuration. The book first gives an books can be read not only by consultants, but also by
overview of a concept explaining what it is, how it is used users, business process owners and even by senior
and how it relates to the other concepts. It then explains managers. The importance of each topic for each
its properties, which are fields in a configuration node. category of users is specified.
This book is designed to be used both as a reference Mr. Agrawal has taken considerable pain in writing these
manual and a learning guide. As a learning guide, it offers books, and I congratulate Mr. Agrawal on his
four views, each for a different target audience. achievement and thank him for his contribution to the
SAP community.
It can be read from the Senior Managements
perspective to gain a broad understanding of the K. Sanjai, Regional HeadAsia Pacific & Japan,
subject and what SAP can do for them. SAP Global Delivery
Business Process Owners can achieve a higher level Contents: Preface. Infotypes. Employee Groupings. Work
of understanding by getting to know more of SAP Schedule. Substitution. Absence. Attendance. Absence
concepts and how to perform different tasks in SAP. Quota. Quota Correction. Attendance Quota. Quota
Users can acquire a thorough understanding of Compensation. Overtime. Availability. Time Recording.
different tasks and concepts underlying them. Time Events. Time Transfer. Employee Remuneration.
Functional consultants and proficient users can read Maternity Leave. Military Service. Additional Absence
the book to gain a complete understanding of the Data. Flextime. Activity Allocation. Cost Assignment.
system. External Services. Different Payment. Time Data
As a technical reference, the book can be used to locate Collection. Employee Expenditure Collection. Logistics
the relevant material through the Table of Contents, Integration. Time Evaluation Configuration. Cluster B1.
Index, SAP Menu and SAP Customizing Implementation Cluster B2 (Time Evaluation Results). Internal Tables.
Guide (IMG). The last two follow the Table of Contents. Time Evaluation with Clock Times (Schema TM00).
If the reader is in SAPs User Menu or Configuration, the Schemas, Functions, PCRs, Operations, Features. Time
chapter number for these nodes can be found in SAP Managers Workplace. Time Management Pool. Cross-
Menu and IMG. If a node is not covered in the book, Application Time Sheet. Incentive Wages. Shift Planning.
the reason for not doing so is mentioned. Utilities. Index. World Government. World Language.
Good Governance. City without Traffic Lights.
The implementation of SAP HR Time Management and
documentation can also be guided by the structure of Latest Print 2010 / 756 pp. / 17.8 23.5 cm
this book. ISBN-978-81-203-4065-7 / ` 550.00 / (e-book also available)
A Better World
There is a lot we can do to make our world a better
world, just as we discover better ways to support our
AGRAWAL
businesses. Read short articles inside on some of the SAP MM Purchasing: Technical
ideas of World Integration and Improvement Initiative.
Reference and Learning Guide
World Government P.K. AGRAWAL was a Program Manager at Tata
World Language Technologies Limited, Pune.
Good Governance
City without Traffic Lights SAP is a powerful software that can meet the needs of
any business and for any type of business in any part of
SAP is a great software. One needs to fully understand its the world. Its all encompassing nature makes SAP
features in order to effectively exploit them for the complex. To understand SAP well, in this book on SAP
benefit of customers. Mr. Agrawals books on SAP HR MM Purchasing, like in his earlier four books on SAP (HR
have a unique approach. A chapter usually focuses on a module), the author gives an indepth analysis of SAP,
single business concept, and discusses the user interface with its focus on materials management purchasing.
as well as its associated configuration. This logical division
makes it easier for readers to understand the func- Divided into 26 chapters, the book clearly explains both
tionality. Another important feature of these books is the the SAP Menu and the Customizing Implementation
level of detail. Each screen and each field in a screen is Guide. It also indicates the chapter number where these
explained. Explanation includes meaning, use case are covered, thereby creating a direct link between the
and in some cases guidelines. Details are balanced by book and the SAP software.
overviews explaining the concepts and their relationships. This well-organized book can be used to learn SAP from
 220 PHI Learning CATALOGUE 2014

scratch. Being a learning guide, it would be immensely vast experience in the subject in more than 65 Indian
valuable for all those who are training to be SAP manufacturing companies, and is a reader-friendly text
Consultant. The book would be especially useful to with a number of diagrams, screenshots, and tables
Business Process Owners and Senior Managers to get an further enhances its value.
overview of SAP and the important choices it offers. Contents: Preface. Part I: Theory of ERP. Introduction.
SALIENT FEATURES Origin, Evolution and Structure. The Best Practices in ERP.
The book balances details with overviews which ERP Vendor Analysis. Basic Functional Modules in ERP.
explain linkages between concepts. ERP Implementation. Part II: Making ERP A SuccessERP
Each chapter forms an important business concept As Is. ERP To Be. Bibliography. Index.
and covers business processes carried out in SAP by Latest Print 2013 / 164 pp. / 16.0 24.1 cm
the user. ISBN-978-81-203-2633-0 / ` 175.00 / (e-book also available)
The book can be used as a User Manual by SAP
readers.
SAP implementation becomes easy by using the book. ASAP WORLD CONSULTANCY
Contents: Preface. Organization. Material. Vendor. Administering SAP R/3:
Purchasing Scenarios. Purchasing Document Screens. MM-Materials Management Module
Purchase Requisition. Request for Quotation/ Quotation. ASAP WORLD CONSULTANCY.
Purchase Order. Contract. Scheduling Agreement.
Account Assignment. Release Procedure for Purchasing This book is a fast and concise guide for administrators
Documents. Release Procedure for Purchase Requisitions. implementing the Materials Management SAP R/3
Purchasing Info Record. Source List. Quota Arrangement. module. It gives tips and real-world examples on how to
Source Determination. Pricing Procedure. Taxes. Vendor manage inventory and supplies using the MM module.
Evaluation. Manufacturer Part. Confirmations. Messages. It also makes readers learn how to:
Partners. Archiving. Utilities. Index.
Use the Enterprise Data Model to generate instances of
896 pp. (approx.) / 17.8 23.5 cm
all data items.
ISBN-978-81-203-4851-6 / FORTHCOMING Use the SAP R/3 Business Engineer to build your
system.
ALTEKAR Handle MM using electronic commerce and network
computing.
Enterprisewide Resource Planning: Use the Education and Training Planner to get users up
Theory and Practice to speed and manage change.
RAHUL V. ALTEKAR, Senior Functional Architect, Contents: IntroductionFocusing on Materials
JDA India, Hyderabad. Management. I. Using the SAP R/3 Materials
Management ApplicationImplementing Integrated
He can be reached at altekarrahul@consultant.com
Materials Management. Understanding Materials
Over the last two decades, large corporations and Purchasing. Understanding Material Requirements
companies worldwide have been implementing Planning. Understanding Inventory and Warehouse
Enterprisewide Resource Planning (ERP) applications. This Management. II. Knowing How Materials Management
has today percolated down to the midsize companies as Fits into SAP R/3Integrating MM. Understanding the
the benefits of ERP applications are appreciated. Not SAP R/3 Business Engineer. Analyzing Materials
surprisingly, in business schools across the country, ERP Information. Utilizing Reports and Interfaces. Under-
has become a popular and major subject of study. This standing Network Computing. MM Education and
accessible, easy-to-read book explains the ERP concept, Training. Appendix A. MMConsultants Perspective.
its theory and implementation with practical case Index.
studies. Throughout, the focus remains on the Indian
Latest Print 2011 / 440 pp. / 17.8 23.5 cm
scenario. While Part I of the book deals with the theory
ISBN-978-81-203-1387-3 / ` 295.00
of ERP with detailed discussions on best practices in
ERP, ERP vendor analysis, its basic functional modules
and its implementation, Part II describes ERP As Is to ASAP WORLD CONSULTANCY
ERP To Be.
Administering SAP R/3:
The book details and delineates the fundamental
and advanced features of ERP in a style that is intelligible The FI-Financial Accounting and
to the reader. It presents a structured methodology CO-Controlling Modules
designed to help students understand the conceptual
ASAP WORLD CONSULTANCY.
elements of ERP as well its implementation.
The book is intended as a text for postgraduate students This book helps
of management and as a valuable reference for the Structure the accounting department and processes to
practicing professionals. That it is based on the authors utilize the FI & CO modules.
 BUSINESS & MANAGEMENT 221

Use business planning managers for coordinating ASAP WORLD CONSULTANCY

financial data with the corporate headquarters.
Identify areas of interaction between business Administering SAP R/3:
processes. The Production and Planning Module
See how the FI & CO modules make business process
ASAP WORLD CONSULTANCY.
interactions more profitable.
This book is a fast and concise guide for administrators
Contents: Reviewing the Processes of Accounting in SAP
implementing the SAP R/3 Production and Planning
R/3. I. Preparing the Public AccountsUnderstanding the
Module. It provides
General Ledger. Using Subledger Accounts. Accounting for
Assets. Consolidating Company Accounts. II. Planning and A comprehensive panorama of SAP R/3 Production and
ControllingControlling by Cost Management. Costing on Planning, plus the details that are needed.
the Basis of Activities. Controlling by the PS-Project Tips and real-world examples on how to use the
System. Analyzing Profitability. III. Funding, Investment, Production and Planning Module.
and DevelopmentManaging the Treasury. Managing
Contents: I. Exploring R3 PPUsing PP Within an R/3
Investments. Developments in Financial Management.
Environment. Introducing the Concepts and Components
FICO Education and Training. IV. AppendixesA: SAP
of PP. II. Preparing the SystemSetting Up Bills of
Glossary of Terms and Concepts. B: A Consultants
Material. Setting Up Work Centers. Routing the Steps of
Perspective. Index.
the Production Processes. Assigning Production Resources
Latest Print 2011 / 492 pp. / 17.8 23.5 cm and Tools. III. Controlling the Production Facilities
ISBN-978-81-203-1525-9 / ` 295.00 Scheduling Routings. Planning and Controlling Shop Floor
Production Orders. Administering a Production Line.
ASAP WORLD CONSULTANCY Implementing PP in Repetitive Manufacturing. Assembly
Processing in Make-to-Order Production. Managing
Administering SAP R/3: Materials. IV. Planning and IntegratingMaster Planning.
The HR-Human Resources Module Managing Resources in the Process Industries. Managing
Master Recipes. Optimizing the Continuous Production
ASAP WORLD CONSULTANCY. Processes. Continuous Manufacturing with Process
This book is a fast and concise guide for administrators Orders. Controlling Self-Regulating Production by
implementing the SAP R/3 Human Resources Module. It KANBANs. Controlling Manufacture with Process
helps Instructions. Relating Production to the Environment.
Structure the Human Resources department to manage AppendixGlossary. Index.
personnel time and administer benefits and salary. Latest Print 2011 / 560 pp. / 17.8 23.5 cm
Plan for personnel development as well as practices for ISBN-978-81-203-1666-9 / ` 350.00
joining, moving, or leaving the company.
It also has tips and real-world examples on how to use ASAP WORLD CONSULTANCY & BLAIN
the HR Information System and program in HR.
Contents: Introduction. I. Administering the Personnel
Administering SAP R/3:
Administration and Payroll Accounting ModulesBuilding The SD-Sales and Distribution Module
a Global Integrated Human Resource System. Preparing ASAP WORLD CONSULTANCY and BLAIN.
the Fundamentals of HR Management. Managing
Personnel Time. Administering Benefits. Administering With this fast and concise book, the readers can
Payroll. Managing Business Trips. II. Administering the Implement the SAP R/3 Sales and Distribution module.
Personnel Planning and Development ModulesPlanning Structure the Sales and Distribution departments and
Human Resource Requirements. Planning for Personnel processes to utilize the SD module.
Development. Recruiting, Changing Jobs, and Leaving. 10. Identify areas of interaction between businesses and
Managing Business Events. Using the HR Information processes.
System. Setting Up the Control Mechanisms in HR. Receive tips and real-world examples on how to track
Developing HR Strategy for IT Division. Seeing HR from a and manage sales and distribution via the SD module.
Consultants Viewpoint. Appendix AGlossary of HR
Terms and Concepts. Index. Contents: Introducing the SAP R/3 Sales and Distribution
Application. I. The Sales and Distribution Marketplace
Latest Print 2011 / 412 pp. / 17.8 23.5 cm
Understanding the Sales Order. Processing Sales Orders
ISBN-978-81-203-1551-8 / ` 295.00
Efficiently. Pricing Products and Services
to Improve Sales. II. Satisfying the CustomerBilling.
Arranging Shipping and Transportation. Trading
Worldwide. Managing the SD Communications. III.
Getting Results with the New TechnologiesUsing
Modern Sales Systems. Using Internet Applications.
 222 PHI Learning CATALOGUE 2014

Operating WebRFC Gateway Interface. Programming BLANCHARD

the Internet Transaction Server. Interpreting SD
Organizational Structures. Glossary of SD Terms and Logistics Engineering and Management,
Concepts. Index. 6th ed.
Latest Print 2011 / 428 pp. / 17.8 x 23.5 cm BENJAMIN S. BLANCHARD, has served as a Professor of
ISBN-978-81-203-1511-2 / ` 295.00 Systems Engineering at Virginia Tech for many years and is
a leader in one-line instruction in the field of logistics
engineering.
Logistics Management This book covers the subject from the point of view of
both the engineers and the students of systems and
AILAWADI & SINGH logistics. The text introduces logistics from a broad
perspective to include all activities throughout the system
Logistics Management, 2nd ed. life-cycle pertaining to supply chain management, the
SATISH C. AILAWADI, Director at KJ Somaiya Institute of physical supply and distribution of products, and the
Management Studies and Research, Mumbai. sustaining maintenance and support of systems
RAKESH P. SINGH, Director, Durga Devi Saraf Institute of throughout their planned life-cycles. It also addresses
Management Studies, Mumbai. logistics and the maintenance support infrastructure as a
major element of the system from a total life-cycle
To retain their market share in today's competitive
perspective rather than as an independent and separate
business, companies are coming up with high value, low
function.
price products. To cut their costs, they are striving hard
to identify the cash-consuming areas in their operations. The book emphasizes the importance of dealing with
Logistics is one of them, as its scope ranges from the logistics early in the system design and development
procurement and management of the raw materials process and throughout the implementation of the
through to the delivery of the final product. This book, system engineering process. The book stresses the
now in its Second Edition, continues to provide importance of establishing performance-based logistics
theoretical and practical expertise in logistics (PBL) measures early in the system design processes and
management. the follow-on design for supportability requirements in
response to these requirements, promoting a more
The book begins with an introduction to the elements of
proactive and approach to logistic support, as opposed
logistics management and then moves on to explain
to an after-the-fact reactive approach.
operating objectives of integrated logistics, barriers to
internal integration and principles of logistics information. It can be a useful text for the students of Industrial and
It also deals with forecasting, inventory management Systems Engineering, and Management. It also serves as
policies, warehousing and highlights various aspects of a handy reference to practising engineers.
logistics management and logistical organization. The KEY FEATURES
book contains case studies in the Indian context to give a
practical flavour to the subject. Expanded coverage of life-cycle costing (LCC) and LCC
analysis throughout the text.
In this edition, two new chapters, namely, Materials Coverage of new technologies and their applications,
Handling and Packaging and Integrated Global Logistics such as Electronic Commerce (EC), Information
are included to widen the scope of the subject. Technology (IT), Electronic Data Interchange (EDI).
Primarily intended to fulfil the requirements of the Contents: Foreword. Preface. Introduction to Logistics.
students of logistics management, the text may well Reliability, Maintainability, and Availability Measures. The
serve the needs of practising professionals also. Measures of Logistics and System Support. The System
Contents: Preface. Acknowledgements. Elements of Engineering Process. Logistics and Supportability Analysis.
Logistics Management. Operating Objectives of Integrated Logistics in System Design and Development. Logistics in
Logistics. Barriers to Internal Integration. Principles of the Production/Construction Phase. Logistics in the
Logistics Information. Forecasting. Inventory Planning. System Utilization, Sustaining Support, and Retirement
Inventory Management Policies. Transportation. Materials Phases. Logistics Management. AppendixesA. Selected
Handling and Packaging. Warehousing. Logistics Costing. Bibliography. B. System Design Review Checklist.
Outsourcing Considerations. Logistical Measurement. C. Supplier Evaluation Checklist. D. Life-Cycle Cost
Logistical Organization. Storehouse Operations and Analysis (LCCA). E. Maintenance Task Analysis (MTA).
Control. Integrated Global Logistics. Case Studies. F. Selected Interest Tables. G. Normal Distribution Tables.
Bibliography. Index. H. Abbreviations. Index.
Latest Print 2012 / 216 pp. / 17.8 23.5 cm Latest Print 2009 / 560 pp. / 17.8 23.5 cm
ISBN-978-81-203-4504-1 / ` 225.00 / (e-book also available) ISBN-978-81-203-2763-4 / ` 325.00
 BUSINESS & MANAGEMENT 223

BLOOMBERG, LeMAY & HANNA CHANDRA BOSE

Logistics Inventory Management
DAVID J. BLOOMBERG, Western Illinois University. D. CHANDRA BOSE, Reader in the Research and
STEPHEN LeMAY, Mississippi State University. Postgraduate Department of Commerce, Sree Narayana
JOE B. HANNA, Auburn University. College, Kollam, Kerala.
This introductory text, concise and well-written, offers Inventory control is vitally important to almost any
students of management an excellent overview of a type of industry, whether product or service-oriented.
dynamic field called integrated logistics. The focus of Investments in raw materials, spare parts, work-in-
the text is on basics of warehousing, transportation, progress and finished products are all critical costs of
inventory, packaging, material handling, operations, operations which if not controlled can lead to high capital
information systems, and organizational structure. It also costs, high operating costs, and decreased production
provides coverage on some new, yet extremely important efficiency.
areas such as service response logistics, integrated This book focuses on the problems of materials control in
logistics accounting, and reverse logistics. small-scale manufacturing industries. It explains how to
Numerous definitions, graphs, tables, and figures optimize the available resources with a view to reducing
provided throughout the book help in understanding material costs and achieving improved capital turnover. It
what integrated logistics is all about. Chapter-end cases also analyzes a few selected industries and critically
draw students into the real-life applications of text reviews their performance in the area of inventory
concepts and study questions provide an opportunity to control.
them to test their comprehension of the material
The book is designed as a text on inventory management
presented.
for postgraduate students pursuing courses in commerce,
KEY FEATURES management, and business studies. It is also suitable for
Treatment of the subject is not too academic all those studying for professional qualifications such as
and is marked by a logical flow of topics. CA, ICWA, and CS.
Integrates logistics into a supply chain management Contents: Preface. Introduction. Organizational Set-up for
context. Materials. Working Capital and Inventory. Some Concepts
Concept of integrated logistics includes a model about Inventories. Tools and Techniques of Inventory
incorporating both product and service movement. Management. Inventory Ratio. Supply of Maintenance
Activity-based accounting is discussed as an alternative Materials and Spare Parts. Disposal of Obsolete Materials,
method to better track logistics costs. Surplus and Scrap. Case Study. Further Reading. Index.
An entire chapter devoted to reverse logistics looks at Latest Print 2010 / 164 pp. / 16.0 24.1 cm
the issues involved in a topic that is vitally important
ISBN-978-81-203-2853-2 / ` 150.00
today.
Contents: Preface. PART I: Introducing Supply Chain
ManagementThe Supply Chain Management Concept. KAPOOR & KANSAL
Purchasing and Supply Management. Operations. Basics of Distribution Management:
PART IIIntroducing Integrated LogisticsIntegrated
Logistics Management. Quality Customer Service and
A Logistical Approach
Integrated Logistics. Service Response Logistics. PART III: SATISH K. KAPOOR is Professor of Marketing at the
The Integrated Logistics ActivitiesDomestic Transport- University Business School, Panjab University, Chandigarh.
ation. Transportation Management. Inventory Manage- PURVA KANSAL is a visiting faculty at the University
ment. Scheduling. Warehouse Management. Material Business School, Panjab University, Chandigarh.
Handling and Packaging. PART IV: Coordination Issues in Physical Distribution is a distinct but integral part of
Integrated LogisticsReverse Logistics. Organizing business logistics, involving all those activities relating to
Integrated Logistics. Informational Issues in Integrated the physical movement of goods from the factory to the
Logistics. Integrated Logistics Accounting. Strategic consumer. Recently, the concept has been expanded
Integrated Logistics Management. Appendix A to supply chain management which enables better
Integrated Logistics Measurement AreasGlobal customer relationship with smooth supply of goods. This
Integrated Logistics. Index. introductory text is focused on the essential concepts,
Latest Print 2009 / 328 pp. / 17.8 23.5 cm tools and strategies that comprise Distribution
ISBN-978-81-203-2163-2 / ` 195.00 Management. It emphasizes the idea that distribution
management is an effective marketing strategy and a
potent competitive tool.
Defining the concept of physical distribution in the initial
chapter, the book then describes in detail the objectives,
functions and components of all the activity centres
of physical distribution in the Indian context, from a
 224 PHI Learning CATALOGUE 2014

systems approach. An exclusive chapter is devoted to KEY FEATURE

transportation functions, highlighting the features of Case Studies are provided at the end of most chapters,
interstate movement of goods and the legal procedures which tend a practical orientation to the subject.
related to them. Sufficient coverage is also given to
related topics such as distribution control, performance This book is primarily intended as a text for postgraduate
evaluation and organization of physical distribution, students of Management (MBA/MIB) and Commerce
besides the trade-off concept. (M.Com.IB). It will also prove useful for the students of
those engineering disciplines where the subject is
The book, with its wide coverage of topics, should prove prescribed as an elective course. In addition, practising
to be of immense value to undergraduate students in managers in international business will find the book
Business Administration and Business Management. valuable as a reference.
DISTINGUISHING FEATURES Contents: Preface. Introduction. Logistics and
Includes numerous line diagrams and photographs Management. Logistics and Documentation.
that enhance presentation and understanding of the Transportation. Carriage of Goods by Land. Carriage of
concepts Goods by Sea. Ocean Freight Rates. Ocean Freight
Gives real-world examples and short case studies of Calculation. Shipping Formalities. Types of Ships. Shipping
well-known Indian and foreign manufacturers. Intermediaries. Important Sea Routes. Major Ports in
India. Worlds Major Ports. Containerisation. Inland
Provides questions at the beginning of each chapter Container Depots and Container Freight Stations. Airline
setting the objectives, besides giving chapter-end Industry. Air Cargo Industry. Warehouse Management.
summary and exercises, which stimulate discussion. Inventory Management. Information and Communication
Contents: Preface. Acknowledgements. Concept of Technology in Logistics Management. Enterprise Resource
Physical Distribution. Channels of Distribution. Channel Planning. Reverse Logistics. Index.
Management. Transportation. Inventory Management. Latest Print 2009 / 416 pp. / 17.8 23.5 cm
Warehousing. Order Processing. Unitization. Distribution ISBN-978-81-203-3792-3 / ` 325.00 / (e-book also available)
Control and Performance Evaluation. Organization for
Physical Distribution. Index.
Latest Print 2010 / 272 pp. / 16.0 24.1 cm
Materials Management
ISBN-978-81-203-2182-3 / ` 195.00
CHITALE & GUPTA
SUDALAIMUTHU & ANTHONY RAJ Materials Management: Text and Cases,
Logistics Management for International 2nd ed.
A.K. CHITALE, Academic Advisor, and former Director, Shri
Business: Text and Cases Govindram Seksaria Institute of Management and
S. SUDALAIMUTHU, Reader, Department of Banking and Research, Indore.
Technology, Pondicherry Central University, Pondicherry. R.C. GUPTA, Professor and Head, Department of
S. ANTHONY RAJ, faculty, Department of International Industrial and Production Engineering, SGSITS, Indore. He
Business, CMS College of Science and Commerce, is also a Fellow member of the Institute of Cost and
Coimbatore, Tamil Nadu. Works Accountants (ICWA), Kolkata, and the member of
In todays globalised economic development, Institution of Engineers (India).
international transactions form an integral part of This textbook, now in its second edition, continues to
economic activities. Logistics Management encompasses provide a comprehensive coverage of the different
planning and management of all activities, involving aspects of materials management in a student-friendly
sourcing and procurement of cargo by effective and manner.
economically feasible coordination and collaboration with The book gives a clear introduction to materials
channel partners, and provision of product and service management, and discusses topics such as classification,
packages from point-of-origin to point-of-consumption at codification, specifications and standardization of
the right time and at the right place. materials, which aid in effective purchasing. In view of
This book gives, with theoretical and practical expertise, a their economic importance, materials planning and
comprehensive coverage of the logistic concepts, budgeting too have been covered in sufficient detail.
techniques, and their applications in the world cargo Besides explaining the fundamental principles of stores
industry. Besides, it provides an in-depth understanding management and materials handling, the text gives an in-
of the strategic framework of Logistics Management, the depth analysis of inventory control with several
technologies, and the components used in logistic illustrative examples. It also highlights the principles of
operations. It also covers export-import trade and purchasing, nature of purchasing process, value analysis
documentations, shipping formalities, warehouse and and quality assurance.
inventory management, ERP concepts, logistics operation In the second edition, five new chapters on capital
of major portsand more. purchasing, Government purchasing, international
 BUSINESS & MANAGEMENT 225

purchasing, import substitution, and logistics, ware- Organization. Materials Planning. Purchasing. Purchasing
housing and distribution management have been added in Materials Management System Concept. Purchasing
to cater to the needs of the students. Besides, and Procurement Activities under Materials Management.
chapterend review questions have been added to probe a Value Analysis and Value Engineering. Purchasing and
students grasp of the subject matter. Quality Assurance. Incoming Material Quality Control.
Intended primarily for the undergraduate and post- Statistical Quality Control. Purchasing Capital Equipment,
graduate students of production engineering/industrial Plant and Machinery. International Buying and Import
management and engineering, and postgraduate students Purchasing. Governmental Purchasing Practices and
of management, this book should also prove useful for Procedures. PART II: Inventory Management, Stores
the practising managers. System and LogisticsInventory Management and
Control Systems. Stores Management and Operation.
Contents: Preface. Preface to the First Edition. Materials
Materials Accounting, Flow of Costs and Inventory
Management. Integrated Materials Management.
Valuation, Physical Verification, Security and Materials
Classification and Codification of Materials. Specifications
Audit. Materials Handling and Storage Systems; Physical
in Materials Management. Standardization and Variety
Distribution Logistics. Transportation, Traffic and Claims
Reduction. Materials Planning. Budgeting and Material
Planning. Stores and Store Keeping. Storage Equipment. Management. PART III: Operations Research and Related
Principles of Materials Handling. Inventory Control. Techniques, Materials Management Information System
Inventory Management Models. Selective Inventory and ComputersOperations Research and Related
Control. The Purchasing Cycle. Principles of Purchasing. Techniques. Materials Management Information System
The Nature of Purchasing Process and Vendor Rating. and Computer. PART IV: Other Operational Areas of
Value Analysis. Quality Control in Materials Management. Materials ManagementEconomic Flow of Values and
Make or Buy Decisions. Buyer-seller Relationship. Materials Management. Spare Parts and Maintenance
Negotiation. Disposal of Surplus, Obsolete and Scrap. Materials Control and Obsolete Scrap or Process Waste
Performance Appraisal of Materials Department. Some and Surplus Materials Disposals. Materials Management
Legal Aspects of Purchasing. Purchasing of Capital and Productivity. Cost-Effectiveness and Performance
Equipment. Public Buying. International Purchasing. Measurement. Conclusion. PART V: Case Studies Cases.
Import Substitution. Logistics, Warehousing and Bibliography. Glossary. Case Index. Index.
Distribution Management. Case Studies and Solved Latest Print 2012 / 420 pp. / 16.0 24.1 cm
Problems. References. Index. ISBN-978-81-203-1251-7 / ` 250.00
Latest Print 2011 / 464 pp. / 17.8 23.5 cm
ISBN-978-81-203-4285-9 / ` 325.00 / (e-book also available) GOPALAKRISHNAN
DATTA Handbook of Materials Management,
Materials Management: Procedures, Text 2nd ed.
and Cases, 2nd ed. P. GOPALAKRISHNAN, Formerly, Senior Professor,
Administrative Staff College of India, Hyderabad.
A.K. DATTA, Secretary, Indian Society for Materials This comprehensive research based, well received Second
Management. Edition of Materials Management Handbook continues to
To keep both students and managers abreast of the provide the most complete uptodate coverage of the
changes and emerging trends in the field of Materials Materials Management discipline. It is the result of
Management, this second edition has been thoroughly intensive and indepth interaction the author that with
revised and updated with the latest procedures Academic Community, IIMM Professionals as well as
and applications. It gives exhaustive coverage of the Senior Executives involved in Materials, Inventory,
operational details of stores and purchases, standardi- Warehousing, Logistics, Supply Chain, Working Capital
zation and quality control, value analysis and value and Top Management. This title reflects the wealth of
engineering as well as the legal aspects of purchasing and experience gained by the author in India and abroad in
the technicalities of warehousing. Training, Research, Teaching and Consultancy since 1957.
A great amount of new material and some new chapters The distinguishing features are that it encompasses the
have been incorporated to suit the particular needs of materials, supply chain industrial engineering, logistics
students pursuing management courses. Numerous and is application oriented. Tips for improvement have
practical examples and illustrative solutions to problems been provided for A to Z improvement in most chapters.
are given. Mathematical concepts underlying inventory This book is meant for the postgraduate students
control, linear programming, etc. are explained. Case interested in Materials/Supply Chain/Logistics
studies based on real-life situations have been included. Management. This and also certificate examination of
Contents: Preface. Preface to the First Edition. PART I: IIMM. The practising executives will find this book an
Materials Management and Purchase Organization ideal companion for updating their knowledge in supply
Introduction. Systems Approach to Materials chain and materials management.
Management. Forecasting, Objectives and the Materials This Handbook is divided into 10 cohesive sections
 226 PHI Learning CATALOGUE 2014

consisting of 112 chapters as Fundamentals of Materials CaselersShort CasesCentral Research Laboratory.

Management, Identification, Inventory Management, Jugnu Engineering Works. Crane Bedi Chemicals Ltd.
Dynamic Procurements, Warehousing Management, (CBCL). Dubrin Bus Corporation Ltd. (DBCL). Aruna
Finance and Materials Management, Relevant Frontier Pharmaceuticals Ltd. (APL). Gopalakrishnan Textiles Mills
Issues, Question Bank, 13 Short Cases and 2 Policy Cases Ltd (GTML). State Government Purchase Inc. Gandhi State
and providing a complete picture of the Materials field. Electricity Board (GSEB). Indira Transformers Public Ltd.
Contents: Preface. Preface to the First Edition. (ITBL). Mariamman Engineering Company Ltd. (MECL).
Acknowledgements. Section I: Materials Management Pandoor Auto Electrics Ltd. (PAEL). Ghaziabad
ConceptsIntegrated Materials Management. Supply Instruments Ltd. Indirakrishna Equipments Ltd. (IREL).
Chain Management. Business Logistics. Role of Top Section 10: Policy Cases. Bibliography. Section 10:
Management and Materials Management. MaterialUser Integrated Management Policy CaseGanapathy Ram
Interface. FinanceMaterials Management Interface. Petrochemicals (GRP). Ganapathy Ram Cements (GRC).
Forecasting Materials Management. Materials Index.
Intelligence. Materials ManagementPlanning and 1380 pp. (approx.) / 15.3 22.9 cm
Budgeting. PPCProduction Planning and Control. ISBN-978-81-203-4801-1 / FORTHCOMING
Manufacturing Strategies and Materials Management.
Section 2: Identification of Materials and QT GOPALAKRISHNAN & BANERJI
Codification. Bar Coding. Standardisation/Variety
Reduction. Six Sigma and Materials Management. Price Maintenance and Spare Parts
Forecasting by Correlation. Linear Programming. PERT/ Management, 2nd ed.
CPM and Materials Management. Section 3: Inventory
ManagementInventory Basics. ABC Analysis. MUSIC-3D. P. GOPALAKRISHNAN, Formerly, Senior Professor,
RBI, Guidelines on Inventories. EOQRight Order Administrative Staff College of India, Hyderabad.
Quantity. Practical P&Q Inventory Models. MRP and Late A.K. BANERJI was Senior Faculty with the
Inventory. Inventory under Uncertainty. Is JIT a Boon or Administrative Staff College of India, Hyderabad. He was
Bane. WIP Inventory. Finished Goods Inventory. Seasonal also a consultant to several organisations.
Inventory. Project Inventory. Spare Parts Inventory. This well-received text, designed for the students of MBA,
Surplus Obsolete/ScrapSOS. Inventory Simulation. BTech (Mechanical Engineering and Industrial and
Section 4: Dynamic Procurements Parameters Production Engineering) and MTech (Industrial
Purchasing Strategies. Buying Cycles and Systems. Engineering and Management), has been revised and
Ordering Systems. Right Lead TIme. Right Price. TQM and reorganized in its second edition.
Right Quality. Quality and Inspection. Right Materials The book, divided into six sections, deals with the
Handling. Mechanised Handling. Right Transportation. concepts of core maintenance and related auxiliary
Right Packaging. Seasonal Buying. Governmental Buying. functions, core spares issues, related auxiliary spares
World Bank AidedBuying. Foreign Purchase. functions, caselets and policy cases. This research-based
Indigenisation. Right Source of Supply. Buyer-Seller study attempts to impart a comprehensive knowledge of
Relations. Vendor Rating. Sub Contract Actual Example. maintenance and spare parts management, particularly in
Negotiations. Legal Aspects of Procurement. Contract the Indian context.
Management. Insurance Management. Section 5:
Warehousing ManagementImportance of Stores. Illustrations, tables, caselets, cases and presentation
Organising the Warehouse. Location and Layout. Physical of several topics in A-Z points add pedagogic value to
Aspects of Stores. Fire Fighting and Preservations. Stores the text.
Operating Systems. Management of Receipts. Contents: Preface. Preface to the First Edition.
Management of Output/Issues. Warehousing Costs. Stock Acknowledgements. SECTION I: Core Maintenance
Verification. Issue Pricing and Valuation. Legal Aspects of Maintenance Management and Challenges. Maintenance
Stores. Recent Trends of Automation in Warehousing. Objectives/Functions. Maintenance Organisation.
Section 6: Finance and Materials ManagementBasics of Maintenance Systems. Design of Maintenance Systems.
Finance Forum. Cost Control Systems. Energy Savings. Condition Monitoring. Non-Destructive Testing (NDT).
Value Analysis. Learning Curve. Cut Down Paper Costs. Total Planned Maintenance (TPM). Maintenance
Time Management and Management Concepts. Pollution Turnaround. SECTION II: Related Auxiliary Functions
and Purchase Costs. Waste and Scrap Control. Safety Inspection and Lubrication. Calibration and Quality.
Management. Make-Buy Decisions. Equipment Leasing. Maintenance Training and HR. Safety and Maintenance.
Life Cycle Costing. Capital Equipment Buying. Working Computers and Maintenance. Industrial Engineering and
Capital. Audit and Materials Management. Section 7: Productivity. Activity Sampling for Work Measurement.
Relevant Frontier IssuesSocio Economic Political Issues. Energy Saving by Maintenance. Facilities Investment
Inevitable Computer. H.R. and Training. Healthy Decisions (FID) and Life Cycle Costing (LCC). Evaluation of
Leadership. Professionalisation Ethics. Reporting and Maintenance Function. SECTION III: Core Spares Issues
Communication. Evaluation of MM. Leadership and Indian Spares Scenario. Spares Practices Survey. Cost
Material Management. Evaluation of Materials Reduction in Spares. Beyond Cost Criticality Method.
Management. Section 8: Question Bank. Section 9: Inventory Control of Spares. Maintenance Spares.
 BUSINESS & MANAGEMENT 227

Simulation for Spares Control. Insurance Spare. Rotable MISHRA & PATHAK
Spares. Overvauling and PERT. SECTION IV: Related Auxiliary
Spares FunctionReliability and Quality. Procurement of Maintenance Engineering and
Spares. Logistics and Warehousing. Pricing and Marketing Management, 2nd ed.
of Spares. After Sales Service (ASS). Multiechelon
Distribution. Management of Obsolete Spares. R.C. MISHRA, Former Director, Aryavart Institute of
Reconditioning of Equipment and Spares. Information Technology and Management, Lucknow.
System of Spares. Organisation and Evaluation of Spares K. PATHAK, Professor in the Department of Mining
Function. Discussion Points. SECTION V: Caselets/Short Engineering at the Indian Institute of Technology,
CasesA Hazare Fertilisers Ltd. (AHFL). Vasanthi ASS Ltd. Kharagpur.
Bhushan Refineries Ltd. Middle East Air Transport. Arun Maintenance of equipment, machinery systems and allied
Gas Oil Ltd. Mahatma Gandhi Road Transport infrastructure comprises the ways and means of
Corporation. SECTION VI: Integrated Management Policy optimizing the available resources of manpower,
CasesGanapathy Ram Port Trust. Ganapathy Ram Steels materials, tools and test equipment, within a set of
Ltd. Bibliography. Index. constraints, to help achieve the targets of an organization
Latest Print 2013 / 400 pp. / 15.3 22.9 cm by minimizing the downtimes. Whether the goal is to
ISBN-978-81-203-4739-7 / ` 325.00 / (e-book also available) produce and sell a product at a profit or is simply
to perform a mission in a cost-effective manner, the
maintenance principles discussed in this text apply
GOPALAKRISHNAN & SUNDARESAN equally to all such types of organizations. In consonance
Materials Management: with the growth of the industry and its modernization
An Integrated Approach and the need to minimize the downtimes of machinery
and equipment, the engineering education system
P. GOPALAKRISHNAN, formerly, Senior Professor, has included maintenance engineering as a part of its
Administrative Staff College of India, Hyderabad. curriculum.
M. SUNDARESAN, Graduate School of Business, Columbia
University, New York. This second edition of the book continues to focus on the
basics of this expanding subject, with a broad discussion
The book provides a comprehensive coverage of of management aspects as well, for the benefit of the
all aspects of the subject, such as the operational details engineering students. It explains the concept of a
of stores, purchase and inventory control as well as maintenance system, the evaluation of its maintenance
procedures and modern mathematical concepts. While functions, maintenance planning and scheduling, the
dealing with policy aspects of materials management, importance of motivation in maintenance, the use of
including the concepts of management by objectives, it computers in maintenance and the economic aspects of
offers a lucid explanation of the application of modern maintenance. This book also discusses the manpower
scientific management techniques. planning and energy conservation in maintenance
Contents: Preface. Part I: Policy AspectsIntegrated management. Presented in a readable style, the book
Materials Management. Corporate Policy and Materials brings together the numerous aspects of maintenance
Management. Organisation Control. Materials Research. functions emphasizing the importance of this discipline in
Materials Planning and Budgeting. ABC Analysis. the engineering education.
Codification and Standardisation. Source Selection. Part II: In this edition a new chapter titled, Advances in
Purchasing ManagementCreative Purchasing. Purchase Maintenance (Chapter 21), has been included to widen
Systems. Price Forecasting. Buying Seasonal Commodities. the coverage of the book.
Purchasing Under Uncertainty. Purchasing of Capital
Equipment. International Purchasing. Import Substitution: Besides the students of engineering, especially those in
Prospects and Retrospects. Public Buying. Legal Aspects in streams of mechanical engineering and its related
Buying. Insurance Buying. Buyer-Seller Relationship and disciplines such as mining, industrial and production, this
Ethics. Part III: Warehousing And Stores Management book will be useful to the practising engineers as well.
Stores Management. Stores Systems and Procedures. Contents: Preface. Preface to the First Edition.
Incoming Materials Control. Stores Accounting and Stock Maintenance Concept. Planned Preventive Maintenance.
Verification. Obsolete, Surplus and Scrap Management. Maintenance Evaluation. Condition Monitoring.
Value Analysis. Material Handling. Transportation and Maintenance Planning and Scheduling. Motivation in
Traffic Management. Part IV: Inventory Management Maintenance. Computers in Maintenance. Reliability in
And/Or TechniquesInventory Management in India. Maintenance. Development of Maintenance Practices.
Economical Ordering Quantity. Practical Inventory Economic Aspects of Maintenance. Organizational
Systems. O.R. Techniques in Materials Management. Role Structure of Maintenance. Maintenance Equipment and
of PERT in Materials Management. Computers in Facilities. Maintainability. Lubricants and Maintenance.
Materials Management. Evaluation of Materials Maintenance Material, Planning and Control. Decision
Management. Bibliography. Index. Making in Maintenance. Environmental Impact on
Latest Print 2012 / 280 pp. / 15.3 22.9 cm Maintenance. Manpower Planning for Maintenance.
ISBN-978-81-203-0027-9 / ` 175.00 / (e-book also available) Energy Conservation and Maintenance. Maintenance of
 228 PHI Learning CATALOGUE 2014

Mechanical and electrical Systems. Advances in Nontraditional Optimization Algorithms. Appendix: Linear
Maintenance. Bibliography. Index. Programming Algorithms. Index.
Latest Print 2013 / 312 pp. / 16.0 24.1 cm Latest Print 2012 / 440 pp. / 16.0 24.1 cm
ISBN-978-81-203-4573-7 / ` 295.00 / (e-book also available) ISBN-978-81-203-4678-9 / ` 325.00 / (e-book also available)

Operations Research/ PANNEERSELVAM

Optimization Operations Research, 2nd ed.
R. PANNEERSELVAM, Professor and Dean, School of
DEB Management, Pondicherry University, Pondicherry.
The second edition of this well-organized and com-
Optimization for Engineering Design: prehensive text continues to provide an in-depth
Algorithms and Examples, 2nd ed. coverage of the theory and applications of operations
KALYANMOY DEB, Department of Mechanical research. It emphasizes the role of operations research
Engineering, Indian Institute of Technology Kanpur. not only as an effective decision-making tool, but also as
an essential productivity improvement tool to deal with
This well-received book, now in its second edition, real-world management problems.
continues to provide a number of optimization algorithms
which are commonly used in computer-aided engineering This edition includes new carefully designed numerical
design. The book begins with simple single-variable examples that help in understanding complex mathe-
optimization techniques, and then goes on to give matical concepts better. The book is an easy read,
unconstrained and constrained optimization techniques in explaining the basics of operations research and
a step-by-step format so that they can be coded in any discussing various optimization techniques such as linear
user-specific computer language. In addition to classical and non-linear programming, dynamic programming,
optimization methods, the book also discusses Genetic goal programming, parametric programming, integer
Algorithms and Simulated Annealing, which are widely programming, transportation and assignment problems,
used in engineering design problems because of their inventory control, and network techniques. It also gives a
ability to find global optimum solutions. comprehensive account of game theory, queueing theory,
project management, replacement and maintenance
The second edition adds several new topics of analysis, and production scheduling.
optimization such as design and manufacturing, data
fitting and regression, inverse problems, scheduling and NEW TO THIS EDITION
routing, data mining, intelligent system design, Lagrangian Inclusion of quantity discount models for transport-
duality theory, and quadratic programming and its ation problem.
extension to sequential quadratic programming. It also Updated inventory control model and detailed
extensively revises the linear programming algorithms discussion on application of dynamic programming
section in the Appendix. This edition also includes more in the fields of cargo loading and single-machine
number of exercise problems. scheduling.
The book is suitable for senior undergraduate/ Numerous new examples that explain the operations
postgraduate students of mechanical, production and research concepts better.
chemical engineering. Students in other branches of New questions with complete solutions to selected
engineering offering optimization courses as well as problems.
designers and decision-makers will also find the book This book, with its many student friendly features,
useful. would be eminently suitable as a text for students
KEY FEATURES of engineering (mechanical, production and industrial
engineering), management, mathematics, statistics, and
Algorithms are presented in a step-by-step format to postgraduate students of commerce and computer
facilitate coding in a computer language. applications (MCA).
Sample computer programs in FORTRAN are appended Contents: Preface. Overview of Operations Research.
for better comprehension. Linear Programming. Transportation Problem. Assignment
Worked-out examples are illustrated for easy Problem. Network Techniques. Integer Programming.
understanding. Inventory Control. Dynamic Programming. Queueing
The same example problems are solved with most Theory. Project Management. Decision Theory. Game
algorithms for a comparative evaluation of the Theory. Replacement and Maintenance Analysis.
algorithms. Production Scheduling. Goal Programming. Parametric
Linear Programming. Non-linear Programming. Appendix.
Contents: Preface. Preface to the First Edition.
Suggested Further Reading. Answers to Exercise
Introduction. Single-variable Optimization Algorithms.
Questions. Index.
Multivariable Optimization Algorithms. Constrained
Optimization Algorithms. Specialized Algorithms. Latest Print 2013 / 620 pp. / 17.8 23.5 cm
ISBN-978-81-203-2928-7 / ` 350.00 / (e-book also available)
 BUSINESS & MANAGEMENT 229

RAJAGOPAL linear Programming: Multivariable Optimization with

Inequality Constraints: KuhnTucker Conditions. Non-
Operations Research linear Programming: Quadratic Programming and
K. RAJAGOPAL, Professor of Mechanical Engineering, Separable Programming. Search Methods (Non-linear
K.S.R.M. College of Engineering, Kadapa (Andhra Programming). Sequencing. Replacement and Capital
Pradesh). Investment Decisions. Inventory. Theory of Games.
This comprehensive book provides the students with the Queueing Theory (Waiting Lines). Network Problems.
basic knowledge of the processes involved in operations Network Techniques: Critical Path Method (CPM) and
research and discusses the techniques of solutions to Program Evaluation and Review Technique (PERT).
problems and their applications in daily life. Dynamic Programming. Monte Carlo Simulation. Genetic
Algorithms. Genetic Programming. Appendices. Index.
Beginning with an overview of the operations research
2012 / 608 pp. / 17.8 23.5 cm
models and decision-making, the book describes in detail
ISBN-978-81-203-4634-5 / ` 495.00 / (e-book also available)
the various optimization techniques such as linear and
non-linear programming, integer linear programming,
dynamic programming, genetic programming, and SEN
network techniques such as PERT (program evaluation
review technique) and CPM (critical path method). It also Operations Research:
explains the transportation and assignment problems,
queuing theory, games theory, sequencing, replacement
Algorithms and Applications
and capital investment decisions and inventory. Besides, RATHINDRA P. SEN, Professor and Head, Department of
the book discusses the Monte Carlo simulation Economics in M.G. Kashi Vidyapeeth, Varanasi.
techniques for solving queuing, demand forecasting, This text provides a sound foundation for understanding
inventory and scheduling problems and elaborates on the concepts, theory and applications of operations
genetic algorithms. research by integrating numerous examples. It covers all
Each mathematical technique is dealt with in two parts. the relevant topics along with the recent developments
The first part explains the theory underlying the in the field.
methodology of solution to problems. The second part The book begins with an overview of operations research
illustrates how the theory is applied to solve different and then discusses the simplex method of optimization
kinds of problems. and duality concept along with the deterministic models
This book is designed as a textbook for the such as post-optimality analysis, transportation and
undergraduate students of mechanical engineering, assignment models. While covering hybrid models of
electrical engineering, production and industrial operations research, the book elaborates PERT
engineering, computer science and engineering and (Programme Evaluation and Review Technique), CPM
information technology. Besides, the book will also be (Critical Path Method), dynamic programming, inventory
useful to the postgraduate students of production and control models, simulation techniques and their
industrial engineering, computer applications, business applications in mathematical modelling and computer
administration, commerce, mathematics and statistics. programming. It explains the decision theory, game
theory, queueing theory, sequencing models, replace-
KEY FEATURES ment and reliability problems, information theory and
Includes a large number of solved problems to help Markov processes which are related to stochastic models.
students comprehend the concepts with ease. Finally, this well-organized book describes advanced
Gives step-by-step explanation of algorithms by taking deterministic models that include goal programming,
problems. integer programming and non-linear programming.
Provides chapter-end exercises to drill the students in KEY FEATURES
self-study.
Treats each topic right from its conceptual stage to the
Contents: Preface. Introduction to Operations Research advanced stage.
Models and Decision-Making. Linear Programming: Basic Provides abundant business life illustrations and solved
Concepts. Graphical Method. Simplex Method. Big M examples to help amplify key concepts and give
Method. Duality in Linear Programming. Sensitivity students extensive models for problem solving.
Analysis. Revised Simplex Method. Two-phase Simplex
Offers graded problems at the end of each chapter to
Method. Dual Simplex Method. Integer Linear
provide students with the means to develop their
Programming: Branch and Bound Algorithms. Integer
understanding of the material.
Linear Programming: Gomory Cutting Plane Method.
Transportation Problem. Assignment Model. Non-linear The book is intended for postgraduate students of
Programming: Classical Optimization Techniques. Non- management, computer applications, mathematics,
linear Programming with Constraints Graphical Solution. statistics, commerce, economics, as well as students of
Non-linear Programming: Multivariable Optimization with engineering (mechanical, production and industrial
Equality Constraints: Lagrange Multipliers Method. Non- engineering).
 230 PHI Learning CATALOGUE 2014

Contents: Preface. Introduction. Part I: Deterministic Contents: Preface. Why Operations Research?
Operations Research ModelsLinear Programming I: Prerequisite for Operations Research. Linear Pro-
Problem Formulation, Graphical Solution and The Simplex gramming. Integer Programming. Goal Programming.
Method. Linear Programming II: Duality Concept and Non-linear Programming. Geometric Programming.
Post-Optimality Analysis. Linear Programming Extensions: Transportation Problem. Assignment Problem. Decision
Transportation and Assignment Models. Part II: Hybrid Analysis. Inventory Problems. Queuing Theory. Replace-
Operations Research ModelsProject Management: PERT ment Models. Dynamic Programming. Project Manage-
and CPM. Dynamic Programming: Recursive Optimization. ment. Sequencing. Simulation. Game Theory. Appendix:
Inventory Control Models. Simulation Techniques and Statistical Tables. Index.
ApplicationsMathematical Modelling and Computer Latest Print 2013 / 576 pp. / 17.8 23.5 cm
Programming. Part III: Stochastic Operations Research ISBN-978-81-203-3128-0 / ` 350.00 / (e-book also available)
ModelsDecision Theory. Game Theory: An Analysis of
Strategic Interaction. Queueing Theory. Sequencing
Models. Replacement, Maintenance, and Reliability SPEYER & CHUNG
Problems. Markov Processes. Information Theory. Part IV:
Advanced Deterministic Operations Research Models
Stochastic Processes, Estimation, and
Goal Programming. Integer Programming. Non-linear Control
Programming. Appendix A: Answers to Review Problems. JASON L. SPEYER is a Distinguished Professor in the
Appendix B: Statistical Tables. Bibliography. Index. Mechanical and Aerospace Engineering Department and
Latest Print 2011 / 800 pp. / 17.8 23.5 cm the Electrical Engineering Department at the University of
ISBN-978-81-203-3930-9 / ` 425.00 / (e-book also available) California, Los Angeles.
WALTER H. CHUNG currently works in the aerospace
industry.
SHAH, GOR & SONI Uncertainty and risk are integral to engineering because
real systems have inherent ambiguities that arise
Operations Research naturally or due to our inability to model complex
NITA H. SHAH, Reader, Department of Mathematics, physics. In this book, the authors discuss probability
Gujarat University, Ahmedabad. theory, stochastic processes, estimation, and stochastic
RAVI M. GOR, Professor and Dean (Academics), control strategies and show how probability can be used
St. Kabir Institute of Professional Studies, Ahmedabad. to model uncertainty in control and estimation problems.
HARDIK SONI, Lecturer, Chimanbhai Patel Institute of The material is practical and rich in research
Computer Applications, Gujarat University, Ahmedabad. opportunities.
This comprehensive book deals with the theoretical The book provides a comprehensive treatment of
aspects of operations research, and explains the concepts stochastic systems from the foundations of probability to
with practical examples. It begins by focusing on the need stochastic optimal control. It covers discrete- and
and prerequisites of operations research and moves on continuous-time stochastic dynamic systems leading to
to discuss topics such as linear programming, integer the derivation of the Kalman filter, its properties, and its
programming, nonlinear programming, assignment relation to the frequency domain Wiener filter as well as
problems, and inventory models in sufficient detail. the dynamic programming derivation of the linear
Besides, this text also explains how to achieve different quadratic Gaussian (LQG) and the linear exponential
goals in the order of priority to optimize the objective Gaussian (LEG) controllers and their relation to H2 and H
function, various criteria of decision making under controllers and system robustness.
certainty, uncertainty and risk, and different techniques This book is divided into three related sections. First, the
of analyzing the time involved in completing the project concepts of probability theory, random variables, and
and the related cost. stochastic processes, which lead to the topics of
expectation, conditional expectation, and discrete-time
KEY FEATURES
estimation and the Kalman filter, are dealt. After
Gives well-defined algorithms to illustrate the different establishing this foundation, stochastic calculus and
techniques of operations research. continuous-time estimation are introduced. Finally,
Inventory problems are discussed with calculus. dynamic programming for both discrete-time and
Provides worked-out examples in each chapter to continuous-time systems leads to the solution of optimal
illustrate the concepts discussed. stochastic control problems, resulting in controllers with
This text is intended for the undergraduate and significant practical application.
postgraduate students of Mathematics, Statistics, The book is suitable for postgraduate students in
Engineering, and postgraduate students of Computer electrical, mechanical, chemical, and aerospace
Applications and Business Administration. In addition, engineering specializing in systems and control. Students
practising executives, consultants and managers will also in computer science, economics, and business
find the book very useful. management will also find it useful.
 BUSINESS & MANAGEMENT 231

Contents: Preface. Probability Theory. Random Variables Includes a summary at the end of each chapter to
and Stochastic Processes. Conditional Expectations and facilitate quick revision of the key learning points.
Discrete-Time Kalman Filtering. Least Squares, the Provides a number of solved problems to enable
Orthogonal Projection Lemma, and Discrete-Time Kalman students to acquire a clear understanding of the
Filtering. Stochastic Processes and Stochastic Calculus. concepts and methods discussed.
Continuous-Time Gauss-Markov Systems: Continuous- Offers several problems at the end of each chapter
Time Kalman Filter, Stationarity, Power Spectral Density, with answers to help students develop problem-solving
and the Wiener Filter. The Extended Kalman Filter. A skills.
Selection of Results from Estimation Theory. Stochastic PowerPoint presentations for each chapter are avail-
Control and the Linear Quadratic Gaussian Control able for instructors.
Problem. Linear Exponential Gaussian and Estimation. This book is designed for undergraduate and post-
Bibliography. Index. graduate courses in operations research, optimization,
Latest Print 2012 / 400 pages / 17.8 x 23.5 cm soft computing, fuzzy logic and other related courses in
ISBN-978-81-203-4682-6 / ` 350.00 engineering and management programmes. It will also be
useful to researchers and professionals working in the
fields of operations research and management studies.
SRINIVASA RAJU & NAGESH KUMAR Contents: Foreword. Preface. Introduction. Single
Multicriterion Analysis in Engineering Objective Optimization. Estimation of Weights.
and Management Multiobjective Optimization. Methods of Classification.
Discrete Multicriterion Decision-Making. Fuzzy Logic-
K. SRINIVASA RAJU, Associate Professor in the Based Discrete MCDM. Correlation Coefficients and
Department of Civil Engineering, Birla Institute of Group Decision-Making. Advanced Topics of Decision-
Technology and Science, Pilani, Hyderabad Campus, Making. Case Studies. Appendix. Bibliography. Index.
Hyderabad.
Latest Print 2010 / 288 pp. / 17.8 23.5 cm
D. NAGESH KUMAR, Professor in the Department of Civil
ISBN-978-81-203-3976-7 / ` 325.00 / (e-book also available)
Engineering, Indian Institute of Science, Bangalore.
Multicriterion Decision-Making (MCDM) can be perceived SRINIVASAN
as a process of evaluating real-world situations based on
various qualitative/quantitative criteria in certain/ Operations Research: Principles and
uncertain/risky environments in order to find a suitable
course of action/choice/strategy/policy among the
Applications, 2nd ed.
several available options. G. SRINIVASAN, Professor, Department of Management
Studies, Indian Institute of Technology Madras. A
This book concentrates on the basic principles of member of the Society of Operations Management, India.
multicriterion analysis and acquaints the reader with the
recent trends in MCDM analysis. It explains the basics of This text, now in the Second Edition, continues to
Structured Decision-Making (SDM) and describes the provide students with a clear, well-structured and
various features of traditional optimization methods such comprehensive treatment of the theory and applications
as linear and non-linear programming, and dynamic of operations research. The methodology used is to first
programming, as well as non-traditional optimization expose the students to the fundamental concepts
methods such as genetic algorithms, differential through a numerical illustration and then explain the
evolution, and simulated annealing and quenching. The underlying theory wherever required. The inclusion of a
text elaborates the normalization methods, weight case study in each chapter of this second edition has
estimation methods and multiobjective optimization made learning easier and more effective.
methods both in traditional and non-traditional The book introduces the readers to various models of
environments. Classification approaches with cluster operations research, such as the transportation model,
validation indices, discrete MCDM methods both in the assignment model, the inventory model, the
deterministic and fuzzy approach and group decision- queueing theory and the integer programming model.
making methods are discussed in detail. Advanced topics The various techniques to solve OR problems faced by
in decision-making such as data envelopment analysis, managers are also discussed. Separate chapters are
Taguchi methodology, ant colony optimization, and devoted to linear programming, dynamic programming
particle swarm optimization are also covered. In addition, and quadratic programming which greatly help in the
the book includes many case studies for better decision-making process.
comprehension of the procedures involved in the
The text facilitates easy comprehension of topics by the
methods.
students due to inclusion of:
KEY FEATURES Examples and situations from the Indian context.
Introduces relevant software to keep the students Numerous exercise problems arranged in a graded
updated and aware of its potentiality and applicability manner.
in multicriterion analysis. A large number of illustrative examples.
 232 PHI Learning CATALOGUE 2014

The text is primarily intended for the postgraduate WAGNER

students of management, computer applications,
commerce, mathematics and statistics. Besides, the Principles of Operations Research, with
undergraduate students of mechanical engineering and Applications to Managerial Decisions,
industrial engineering will find this book extremely useful.
In addition, this text can also be used as a reference by 2nd ed.
OR analysts and operations managers. HARVEY M. WAGNER, Professor of Management, School
of Organizational Management, Yale University.
Contents: Preface. Acknowledgements. Linear
Programming Formulations. Linear Programming The book provides an introduction to operations research
Solutions. Duality and Sensitivity Analysis. Transportation presupposing no advanced training in management,
Problem. Assignment Problem. Advanced Linear industrial relations, mathematics, statistics, probability or
Programming. Integer Programming. Network Problems. economics. Application oriented, it covers all standard
Travelling Salesman and Distribution Problems. Dynamic topics as well as a few advanced ones.
Programming. Basic Queueing Models. Non-linear The new edition features completely revised topics such
Programming. Deterministic Inventory Models. as transportation problem, shortest-route and other
Bibliography. Index. network models, other examples of dynamic programm-
Latest Print 2012 / 532 pp. / 17.8 23.5 cm ing and an introduction to stochastic programming. The
ISBN-978-81-203-4208-8 / ` 350.00 / (e-book also available) comprehension of these topics is greatly facilitated by the
inclusion of examples including numerical examples to
initiate the student in the application of models and
TIWARI & SHANDILYA methods. The material on integer programming and
Operations Research combinatorial models and computer simulation of
management systems lays emphasis on model
N.K. TIWARI, Director, SCOPE Engineering College, Bhopal formulation.
(Madhya Pradesh).
SHISHIR K. SHANDILYA, Department of Computer Science Contents: The Art and Science of Executive Decisions.
and Engineering, TRUBA College of Engineering and Formulation of Linear Optimization Models. Algebraic
Information Technology, Bhopal. and Geometric Representations of Linear Optimization
Models. Simplex Method of Solution. Sensitivity Testing
Primarily intended for postgraduate students of and Duality. Transportation Problem. Shortest-Route
management and computer applications, this book and Other Network Models. Introduction to Dynamic
presents the theory and applications of operations Optimization Models. Dynamic Optimization of Inventory
research in an easy-to-read style. It introduces the Scheduling. Other Examples of Dynamic Programming.
readers to various models of operations research, such as Decision-Making over an Unbounded Horizon.
transportation model, assignment model, inventory Optimization Methods for an Unbounded Horizon. Integer
model, queuing model, replacement model, sequencing Programming and Combinatorial Models. Optimization
model, and integer programming model. The various with a Nonlinear Objective Function. Advanced
methods to solve real-life problems faced by managers Techniques in Non-linear Programming. Introduction to
are also fully analyzed. Separate chapters are devoted to Stochastic Programming Models. Probabilistic Dynamic
Linear Programming, Decision Theory, Game Theory, Programming Models. Dynamic Programming in Markov
Dynamic Programming, and Project Management, which Chains. Probabilistic Inventory Models. Waiting Line
greatly help the decision-making process. Models. Computer Simulation of Management Systems.
The text features numerous fully worked-out examples, a Implementation of Operations Research. Advanced Topics
fairly large number of exercises, and end-of-chapter in Network Algorithms. Advanced Techniques for Waiting
theoretical questions which enhance the value of the Line Models. TableProbability of a Busy Period.
text. Selected References. Author Index. Subject Index.
Besides postgraduate students of management Latest Print 2011 / 1056 pp. / 16.0 24.1 cm
(MBA), computer applications (MCA), commerce, ISBN-978-81-203-0162-7 / ` 575.00
mathematics, and statistics, students of engineering will
also find this text extremely useful. WIEST & LEVY
Contents: Preface. Acknowledgements. An Introduction Management Guide to PERT/CPM, A:
to Operations Research. Linear Programming.
Transportation Model. Assignment Model. Decision
With GERT/PDM/DCPM and Other
Theory. Game Theory. Inventory Model. Queuing Model. Networks, 2nd ed.
Replacement Model. Dynamic Programming. Sequence JEROME D. WIEST, Professor of Management, University of
Model. Project Management. Integer Programming. Utah.
Bibliography. Index. FERDINAND K. LEVY, Professor of Economics, Georgia
Latest Print 2013 / 304 pp. / 17.8 23.5 cm Institute of Technology.
ISBN-978-81-203-2966-9 / ` 295.00 This book provides a concise but comprehensive
 BUSINESS & MANAGEMENT 233

introduction to PERT, CPM and the newer network Concept explanation using case studies and anecdotes.
techniques of GERT and CPM, and serves as a study guide Discussions on philosophical, creative, and conceptual
and reference for these techniques as applicable to aspects of design process.
operations research, management science, quantitative Contents: Preface. Acknowledgements. Design as a
methods or project management. While the book Discipline. Product Life Cycle. Design Phases. Formulation:
features a section on illustrative problems for major Part 1 User Centred Design Survey. Formulation: Part 2
applications to ensure quick assimilation of essentials, it Need Statement and Major Requirements. Formulation:
also provides technical details and widely varied Part 3 Specifications and Constraints. Idea-rack.
applications of network scheduling systems. Optimization Through Configuration Exploration. Usability
Contents: Preface. PERT and CPM Come of Age. Planning Considerations. Simplicity, Complexity and Richness.
and Scheduling Networks. Finding the Critical Path. The Decision Making. Uncoupled, Decoupled and Coupled
PERT Model. The CPM Model. PERT/Cost: A Network Cost Designs. Products of Static and Dynamic Societies.
Accounting System. Network Scheduling with Limited Suitable Life Style. References and Suggested Reading.
Resources. Modifications and Extensions of Network Index.
Models. Problems and Prospects in Applications of PERT/ Latest Print 2012 / 332 pp. / 16.0 24.1 cm
CPM. Bibliography. Exercises. Index. ISBN-978-81-203-4427-3 / ` 325.00 / (e-book also available)
Latest Print 2013 / 240 pp. / 15.3 22.9 cm
ISBN-978-81-203-0132-0 / ` 195.00
Production/
Operations Management
Product Management
AALST & VAN HEE
KUMAR
Product Design: Creativity, Concepts Workflow Management: Models,
and Usability Methods, and Systems
WIL VAN DER AALST & KEES VAN HEE.
PRASHANT KUMAR, Professor Emeritus, Department of
Mechanical Engineering, College of Engineering, Pune. He Business process management techniques are of
is the Founder Head of the Design Programme introduced increasing importance in research and in practice; I
at IIT Kanpur in the year 2002. consider knowledge in this field indispensable for young
professionals. I use Workflow Management in my
This book presents a well-organized structure for learning university courses because it combines sound modeling
the process of designing a product. Creativity and techniques with experience from applications in an
Concepts are the two major elements of product design impressive way.
emphasized in the book. Usability is also stressed as an RUEDIGER VALK
important aspect of product design because it is Professor of Informatics/Computer Science
advantageous to know the requirements of the users and University of Hamburg, Germany
their expectations.
This book provides a very good, wide-ranging
The book extensively describes the concept of problem introduction to the theory of workflow technology. Of
formulation through user centred design (UCD) survey, particular note is the rigorous derivation of workflow
need statements and major requirements, and process models using Petri net formalization.
specifications and constraints. It also addresses the
concept of idea generation of a formulated problem with DAVID HOLLINGSWORTH
the help of an idea-rack and optimization through Distinguished Engineer, ICL Pathway, UK
configuration exploration. The text explains several other and Chairman Workflow Management Coalition
concepts of product design, such as product life cycle, Technical Committee
design phases, simplicity, richness and complexity, This book offers a comprehensive introduction to
uncoupled and decoupled designs, risk management, workflow management, the management of business
synthesis and analysis, interdisciplinary approach, and processes with information technology. By defining,
flexibility. analyzing, and redesigning an organizations resources
The book is eminently suitable for the students of and operations, workflow management systems ensure
mechanical engineering, besides being useful to students that the right information reaches the right person or
of all engineering disciplines. Academics will find this text computer application at the right time.
useful for the introduction of an interdisciplinary course The text provides a basic overview of workflow termino-
on product design either at the senior undergraduate logy and organization, as well as detailed coverage of
degree level or at the postgraduate level. workflow modeling with Petri nets. It also includes a
KEY FEATURES chapter of case studies, review exercises, and a glossary.
Many examples of products from day-to-day life. Contents: Series Foreword. Acknowledgments.
 234 PHI Learning CATALOGUE 2014

Introduction. Organizing Workflows. Modeling Workflows. DEVADASAN, et al.

Management of Workflows. Analyzing Workflows.
Functions and Architecture of Workflow Systems. Lean and Agile Manufacturing:
Roadmap for Workflow System Development. Sagitta Theoretical, Practical and Research
2000 Case Study. Appendix A: Workflow Theory.
Appendix B: Workflow Modeling Using UML. Solutions to Futurities
Exercises. Glossary. Bibliography. Index. S.R. DEVADASAN, Professor in the Production Engineering
Latest Print 2009 / 384 pp. / 15.3 22.9 cm Department at the PSG College of Technology,
ISBN-978-81-203-3794-7 / ` 325.00
Coimbatore.
V. MOHAN SIVAKUMAR, Faculty of Mechanical
Engineering Department at the PSG Polytechnic College,
ADAM & EBERT Coimbatore.
Production and Operations Management: R. MURUGESH, Principal of Darshan Institute of
Concepts, Models and Behavior, 5th ed. Engineering and Technology, Rajkot.
P.R. SHALIJ, Assistant Professor in the Production
EVERETT E. ADAM Jr. and RONALD J. EBERT, both of the Engineering Department at the Government Engineering
University of Missouri, Columbia. College, Thrissur, Kerala.
This comprehensive text retains the core concepts, Contemporary fastidious companies are required to
models and managerial orientation of the previous eliminate wastes and offer value-added products and
editions and reflects current production and operations services to the customers, which requirement is fulfilled
management practices and research results. It by adopting the paradigm called lean manufacturing. On
emphasizes practice through new chapter highlights. The the other side, futuristic companies surge towards
text continues to offer problems which can be solved by reaching the twenty-first century mission by reacting
the computer. quickly in accordance with the dynamic demands of the
KEY FEATURES modern customers, for which researchers have been
Increased coverage of international and service developing a paradigm called agile manufacturing.
operations management. Although various techniques and tools are applied,
A new chapter Japanese Contribution to World Class cohesive procedures are yet to be evolved to implement
Manufacturing has been included. these paradigms systematically and successfully in
Each chapter opens with a gist of specially prepared companies. In this context, this book is evolved to
executive comments on the topic of the chapter from a address students, academics, practitioners and
COO (Chief Operating Officer) of a major service or researchers for gaining theoretical, practical and research
manufacturing operation. futuristic knowledge on lean and agile manufacturing
To assist students understanding, the authors have paradigms.
provided end-of-chapter materials designed to Organised in 18 chapters, the text opens with a historical
reinforce the essentials of each chapter: solved overview of lean and agile manufacturing paradigms. It
problems, revised review questions and cases, and then discusses the lean manufacturing principles with
computer-assisted learning. their application procedures. The book comprehensively
Contents: Preface. Managing OperationsOperations analyses the methods of implementation of lean
Management, Operations Strategies for Competitive manufacturing paradigm in both traditional and moderate
Advantage, Planning (Designing) The Conversion System organisations. It also gives an equal treatment to the
Forecasting, Designing Products Services, and Processes. implementation of agile manufacturing paradigm under
Operations Capacity, Locating Production and Service four drivers such as management driver, technology
Facilities, Layout Planning, Organizing The Conversion driver, manufacturing strategy driver and competition
SystemJob Design, Production and Operations driver through the adoption of appropriate agile manu-
Standards and Work Measurement, Project Management, facturing criteria. The book concludes with a discussion of
Scheduling Production and Service SystemsScheduling lean and agile manufacturing paradigms from the
Systems and Aggregate Planning for Production and perspectives of academia, researchers and practitioners.
Services, Operations Scheduling, Controlling The The text is well supported by a large number of self-test
Conversion SystemInventory Control Fundamentals, questions with their answers. A unique feature of the
Inventory Control Applications, Material Requirements book is the inclusion of research avenues at the end of
Planning, Managing for World Class Competition each chapter, which enable the readers to carry out
Japanese Contributions to World Class Manufacturing, researches on these paradigms.
Managing for Quality, Quality Analysis and Control,
Dynamics of Operations ManagementThe Conversion This book is intended for the undergraduate and
Process in Change. Appendix. Glossary. Name Index. postgraduate students of industrial, manufacturing,
Subject Index. production and mechanical engineering.
Latest Print 2013 / 748 pp. / 21.6 27.8 cm Contents: Preface. Acknowledgements. List of
ISBN-978-81-203-0838-1 / ` 495.00 Abbreviations and Expansions. Introduction. Lean
 BUSINESS & MANAGEMENT 235

Manufacturing through Waste Elimination. Value Stream Problems. Cyclic Network Location Problems. Advanced
Mapping. 5S Concepts. Kaizen in Lean Manufacturing Discrete Location Models. References. Problems. Index.
Paradigm. Single Minute Exchange of Die. Pull Production
Latest Print 2009 / 608 pp. / 17.8 23.5 cm
through Kanban Card System. One-Piece Flow Production
ISBN-978-81-203-1460-3 / ` 395.00
System. Visual Management. Lean Manufacturing through
Total Productive Maintenance. Implementation of Lean
Manufacturing Paradigm in Traditional and Moderate KHANNA
Organisations. The Fundamental Structure of Agile
Manufacturing Paradigm. Agile Manufacturing through Production and Operations Management
Management Driver. Agility through Technology Driver. R.B. KHANNA, a former Indian Army officer, is Professor
Agility through Manufacturing Strategy Driver. Agility at the Institute of Certified Management Accountants of
through Competitive Driver. Implementation of Agile India (ICMAI), Jaipur. He has been a visiting faculty at the
Manufacturing Paradigm in Moderate and Smart Department of Management Studies, IIT Roorkee.
Organisations. Conclusion. Appendix. Further Reading. This well-balanced text with its fine blend of theory and
Index. applications, gives an in-depth analysis of the multi-
Latest Print 2012 / 288 pp. / 16.0 24.1 cm dimensional aspects of production and operations
ISBN-978-81-203-4611-6 / ` 350.00 management in an easy-to-understand style. Employing
an innovative approach, the author, with his rich and
varied experience as an academic, administrator and
FRANCIS, et al. accomplished writer, shows how the use of modern ad-
Facility Layout and Location: vanced technology gives a fillip to production processes
An Analytical Approach, 2nd ed. and significantly helps production and operations
management. The book clearly demonstrates the use of
RICHARD L. FRANCIS, Department of Industrial and special software packages to solve actual problems.
Systems Engineering, University of Florida.
LEON F. McGINNIS Jr., School of Industrial and Systems Divided into six parts, this textbook exposes the readers
Engineering, Georgia Institute of Technology. to the challenges of production and operations
JOHN A. WHITE, School of Industrial and Systems management:
Engineering, Georgia Institute of Technology. WHY Necessity of Production and Operations
Besides introduction to the basic tools and methodo- management
logies, this classic text provides a comprehensive WHAT Product/Service design, product quality and
introduction to quantitative methods for facility layout other issues
and location and is directed at senior and graduate level HOW Process design and related issues
students in industrial engineering, manufacturing systems, WHERE Plant location, layout and capacity
management science, and operations research. The WHEN Planning and control of production operations
problems of facility layout and location are treated WHO Human relations issues that affect production
together because of the similarity between arranging the and operations
space in a single facility and arranging a system of The concepts are illustrated with the help of several
facilities. The text contains explanations of what layout interesting examples culled from the Indian business
and location problems are, and shows how to model and scenario to help the students understand the comp-
solve such problems. lexities of managing operations related to the Indian
KEY FEATURES context.
Gives basic design and layout approaches and problem KEY FEATURES
definitions.
Provides numerous solved examples and answers to all
Provides extensive references and homework problem chapter-end numerical problems
sets. Covers concepts in Service Operations in almost every
Chapters on network, discrete, and multi-objective chapter in addition to the traditional manufacturing
location problems are included. operations
Includes material on discrete optimization, networks, Acquaints the reader with the latest techniques
graphs, computer-aided layout, and storage system available in production and operations management
design. The book is suitable for MBA students, under-graduate
Gives figures, tables, and numerical examples in each and postgraduate students of Mechanical Engineering,
chapter. Production Engineering and Industrial Engineering.
Includes guides for further reading. Besides, this book would also be a very handy reference
for practising managers.
Contents: Preface. Introduction. The Plant Layout
Problem. Computerized Layout Planning. Planar Single- An instructors manual/CD containing PowerPoint slides
Facility Location Problems. Storage Systems Layout. and solutions to chapter-end problems is available for the
Planar Multifacility Location Problems. Network Location teachers.
 236 PHI Learning CATALOGUE 2014

Contents: Preface. Part I: The Why of Production and comprehensive enough so as to drill the students in
Operations ManagementOperations ManagementAn devising alternative methods of solutions, thus, providing
Introduction. Operations Strategy and Competitiveness. them with a deep understanding of the decision-making
Part II: The What of Production and Operations problems instead of merely a general overall
ManagementProduct and Service Design. Reliability, appreciation. These real-world studies aid students in
Maintainability, Availability and Value Analysis. learning applications of quantitative and analytical
Supplement 1: Dynamic Programming. Supplement 2: techniques of management, thus, bringing home to the
Replacement Models. Product Quality. Part III: The How student the uses, problems, difficulties and limitations of
of Production and Operations ManagementProcess such applications.
Design and Selection. Work Study. Process Quality
Contents: Preface. Part I: Facilities and CapacityCase 1:
Statistical Quality Control. Part IV: The Where of
HIMAT Tool Room. Case 2: Machine Utilization at
Production and Operations ManagementFacility
Krishnan & Co. Case 3: Evaluation of Production
Location. Facility Layout. Capacity and Equipment
Selection. Supplement 3: Simulation. Part V: The When of Programme in Bhal Tools. Case 4: Development of INDUS
Production and Operations ManagementForecasting. Plant Layout. Case 5: Capacity Planning for Manufacturing
Aggregate Production Planning. Material Management in WPSDL. Part II: Materials ManagementCase 6: Magi
and Inventory Control. Material Requirements Planning. Corporation. Case 7: Material Control at HYPO. Case 8:
Operations Scheduling. Supply Chain Management. Integrated Materials Management in Moti Engineering
Enterprise Resource Management. Just-in-Time Works. Case 9: Spare Parts Inventory Management at
Production System. Queuing Theory. Project Planning and BMO. Case 10: Purchase Control at Kalpavruksha Silk
Control INetwork Models. Project Planning and Company. Part III: Manpower ManagementCase 11:
Control IILine of Balance. Part VI: The Who of Manpower Planning at Mylin. Case 12: Beamtronics-
Production and Operations ManagementHuman Assembly Manpower. Case 13: Mangalore Fibres Limited.
Resources in Operations Management. Appendixes Case 14: Tool Room Standards at Abhyagat. Case 15:
A: The Standard Normal Probability Distribution. B: Values Planning Tours of a Marketing Executive at BLPB. Part IV:
of el for Computing Poisson Probabilities. C: Table of Production Planning and SchedulingCase 16: Scheduling
Random Numbers. Answers to Selected Questions. at Bellop. Case 17: Planning and Scheduling of
Bibliography. Index. Multiproducts at Beamtronics. Case 18: Dazzle Lamp-
Aggregate Production Planning. Case 19: Utilization of
Latest Print 2012 / 536 pp. / 17.8 23.5 cm Resources at Mecast Foundry. Case 20: Scheduling of
ISBN-978-81-203-3203-4 / ` 325.00 / (e-book also available) Heat-treatment Furnance of Sagar Foundry. Part V:
Production/Operations ControlCase 21: Oskar
KRISHNASWAMY & MATHIRAJAN Manufacturing Corporation. Case 22: KIRA-Production
Control System Design. Case 23: Quality Control in BECO.
Cases in Operations Management Case 24: Control of Yenka Runway Project. Case 25:
K.N. KRISHNASWAMY, Consultant who formerly served as Operating Decisions in Iravatha Silk Manufacturing. Case
Professor in the Department of Management Studies, 26: Strategic Issues of Production Control at MMTL. Part
Indian Institute of Science, Bangalore. VI: Logistics/Distribution PlanningCase 27: Efficient Milk
M. MATHIRAJAN, is with Anna University Tiruchirappalli Collection for Vandana Dairy. Case 28: Collection of Solid
as Professor of Planning and Development and he is on Waste at Purangam. Case 29: Compus Mail Service. Case
lien for two years from May 2008 from Indian Institute of 30: Inventory and Distribution Planning for Jala Raksha
Science (IISc) Bangalore. He is a Principal Research Ltd. Case 31: Solid Waste Handling at MIC. Index.
Scientist in the Department of Management Studies, IISc, Latest Print 2010 / 400 pp. / 17.8 23.5 cm
Bangalore. ISBN-978-81-203-3590-5 / ` 295.00 / (e-book also available)
This book is intended to enhance the knowledge of MBA
students in Operations Management acquired in a basic
level course. The case-study material covered relates to a MAHAPATRA
wide spectrum of management activities, and deals with Operations Management:
the application of statistical, operations research and
system analysis methods to problems categorized under A Quantitative Approach
several headings. The book can therefore be used in P.B. MAHAPATRA, Professor and Head of the Department
conjunction with a course in Operations Management or of Mechanical Engineering, at the Punjab Engineering
as an independent second course. College, Chandigarh.
Thirty real-world cases in the book are the result of the This text is an extensively revised and a thoroughly
over three decades of research work by the authors, expanded version of the authors earlier book entitled
including consultancy assignments, doctoral dissertations, Computer-Aided Production Management. It is specially
and project assignments of graduate management designed to suit the latest syllabi of courses on
students. The cases are research oriented and encourage Production/Operations Management offered by various
students to think rigorously in an environment of universities to the undergraduate students of Mechanical
uncertainty in a real-world situation. The cases are Engineering, Production Engineering and Industrial
 BUSINESS & MANAGEMENT 237

Engineering as well as students of Master of Business scientists, and other technologists the management skills
Administration (MBA) specializing in Production and they need to be effective throughout their careers.
Operations Management stream. Topical coverage includes:
The book offers a balanced coverage of the fundamental The nature and application of management principles
principles of managing operations and the quantitative throughout the technology product/project life cycles.
techniques used to support the functions of operations The many dimensions and issues involved with
management. There are many worked-out examples in developing an engineering management career, such as
each chapter to enable students to comprehend the making the transition to management positions,
quantitative material of the book. effective time management, international implications,
The text is divided into two parts. Techniques of the importance of professional ethics and conduct, and
operations research such as linear programming, the position of women and minorities in engineering
transportation assignment models, dynamic optimization management.
and waiting line models are discussed in Part I. These Traditional management functionsplanning, decision
topics serve as prerequisites for solving problems in making, organizing, staffing, leading, motivating, and
Operations Management discussed in Part II. Some controllingexplored with an emphasis on the
generic classes with functions for array and matrix management of technology.
manipulation, analysis of queuing models and evaluation New to the Fourth Edition:
of probability for some standard distributions have been
defined and used throughout for writing programs for Learning Objectives in each chapter outline main
diverse managerial applications. concepts for students.
Advanced Organizer in each chapter opener shows how
Part II is devoted to a detailed discussion of management the topic being discussed will fit into the overall
functions such as Product Design and Development, organization of the book.
Forecasting, Capacity Analysis, Plant Layout, Assembly Sidebars with topical examples connect the material to
Line Balancing, Inventory Control, Materials Requirement current events and reflect current events dimensions in
Planning, Production Scheduling, Quality Control, Total engineering/technology management.
Quality Management, Just in Time (JIT), Supply Chain
Management, Maintenance Management and Six Sigma. Contents: Preface. Acknowledgments. Part I: Introduction
Small computer programs have been given wherever to Engineering ManagementEngineering and
required for solving practical problems. The functions Management. Historical Development of Engineering
developed in generic base classes have been used to take Management. Part II: Functions of Technology
advantage of source code reusability offered by Object ManagementPlanning and Forecasting. Decision
Oriented Programming (C++). Making. Organizing. Some Human Aspects of Organizing.
Leading Technical People. Controlling. Part III: Managing
The book provides a solid and comprehensive Technology through the Product Life CycleManaging
introduction to the core tasks of operations management the Research Function. Managing Engineering Design.
with practical guidance on how to solve problems Planning Production Activity. Managing Production
through computer programming. Operations. Engineers in Marketing and Service Activities.
Contents: Preface. Management of Production Systems. Part IV: Managing ProjectsProject Planning and
PART ILinear Programming. Transportation and Acquisition. Project Organization, Leadership, and
Assignment Models. Dynamic Optimization Models. Control. Part V: Managing Your Engineering Career
Waiting Lines Models. PART IIProduct Design and Engineering Ethics. Achieving Effectiveness as an Engineer
Development. Forecasting. Capacity Analysis. Facility and Special Topics. Globalization and Managerial
Location and Layout. Balancing of Assembly Lines. Project Opportunities for Engineers. Index.
Management. Inventory Control. Dynamic Inventory Latest Print 2009 / 496 pp. / 17.8 23.5 cm
Models. Materials Requirement Planning. Just In Time ISBN-978-81-203-3825-8 / ` 295.00
(JIT). Supply Chain Management. Production Scheduling
and Sequencing. Maintenance Management. Control of
Quality. Total Quality Management. Six Sigma. System
Simulator. Appendices. Index.
MUKHERJEE & KACHWALA
Latest Print 2010 / 640 pp. / 17.8 23.5 cm Operations Management and Productivity
ISBN-978-81-203-3926-2 / ` 395.00 / (e-book also available) Techniques
P.N. MUKHERJEE, Head of the Department of Operations
MORSE & BABCOCK Management at the Narsee Monjee Institute of
Managing Engineering and Technology, Management Studies (Deemed University), Mumbai.
T.T. KACHWALA, Head of the Department of Decision
4th ed. Science at Narsee Monjee Institute of Management
LUCY C. MORSE and DANIEL L. BABCOCK. Studies (Deemed University), Mumbai.
Managing Engineering and Technology teaches engineers, The concept of Operations Management is universally
 238 PHI Learning CATALOGUE 2014

applicable to all functions including Production, Materials, increasing demands on industrial organizations for better
Human Resources, Marketing, Logistics and Supply Chain quality of services, faster delivery of products and for
Management. Operations Management is an effective adapting to the rapid changes taking place in the
and efficient way of carrying out a business process industrial scenario. With the demands in the industrial
(manufacturing or service sector) aimed at maximization arena increasingly tending to be lumpy, the most
of Customer Satisfaction and Return On Investment. The effective strategy for planning and controlling production
concept of productivity implies effectiveness and processes cannot be a static, preconceived one. Instead,
efficiency in individual and organizational performance, it is one that is flexible and is capable of adapting to the
reflected in the creation of surplus through productive erratic changes in demand patterns. Evolving such a
operations. strategy requires more of practical skill than mere
This book provides readers with an easy-to-understand theoretical knowledge of the subject.
treatment of all aspects of Operations Management and This book explores the demands of the present day
explains the expanded coverage of the role of Operations industrial environment and the techniques for addressing
Management in the organization. Manufacturing and these demands through a number of case studies drawn
service operations are given equal treatment. from Indian industries. The efficacy of various planning
While focusing on the basic principles and core strategies, the methods for implementing them, and their
operations in a straightforward and well structured style, suitability for different industries have been clearly
the book provides students with an understanding of explained in relation to these cases. While the essentials
managing operations, effectively and efficiently, in the of theory have been covered in a simple and
following areas: straightforward style, the stress is on developing the
practical skills required to tackle the unpredictable
Total Quality Management problems and the unforeseen demands that pose a
Statistical Process Control formidable challenge to modern industries. The book
Total Productive Management places as much emphasis on the principles of heuristic
Service Quality Management techniques as on the systematic approach to production
Supply Chain Management planning.
Inventory Management NEW TO THIS EDITION
Written for MBA students as well as for B.Tech. students A new Case Study on Multi-product, Multi-stage Lot
in Mechanical/Production/Industrial engineering, this Sizing (Section 8.7)
book covers the curriculum of different universities for a Two new chapters on Quality (Chapter 9) and ERP with
course in Operations Management. SAP R/3 (Chapter 10)
Contents: Preface. Operations Management. Facilities KEY FEATURES
Planning: Plant Location, Plant Layout and Material Gives solved problems that serve as numerical
Handling. Holistic Management Practice for World-Class illustrations of the theoretical concepts.
Performance and Leadership. Quality and Its Definitions,
The Case Studies given focus on the Indian scenario;
Concepts and Features. Statistical Process Control.
these will be of great practical value to students and
Production Planning, Control and Scheduling. Productivity
professionals alike.
Improvement Techniques. Work Study. World-Class
Manufacturing Technique. Supply Chain Management. Offers substantial coverage of the modern heuristic
Service Quality. Service Quality Research and Subject methods, the Kanban system and the ERP techniques.
Development. Theory of Constraints (TOC). Basic This book would serve as a useful textbook to
Inventory Concepts. Managing Material Flow. Forecasting postgraduate students of management as well as
Methods. Introduction to Operations Research. Appendix. undergraduate students of industrial engineering. It will
References. Index. be equally useful to the teaching community and the
Latest Print 2009 / 432 pp. / 17.8 23.5 cm practicing professionals.
ISBN-978-81-203-3602-5 / ` 325.00 / (e-book also available) Contents: Preface. Preface to the First Edition.
Acknowledgements. Facilities Location and Layout.
MUKHOPADHYAY Forecasting. Aggregate Planning. Disaggregation. Capacity
Management. Lot Sizing Rules. Scheduling Decision Rules.
Production Planning and Control: Cases and Examples. Quality. ERP with SAP R/3.
Text and Cases, 2nd ed. References. Suggested Further Reading. Index.
S.K. MUKHOPADHYAY, formerly, Professor, National Latest Print 2013 / 392 pp. / 16.0 24.1 cm
Institute of Industrial Engineering, Mumbai. ISBN-978-81-203-3118-1 / ` 325.00
This comprehensive and up-to-date text, now in its
Second Edition, describes how the latest techniques
in production planning and control are applied to
contemporary industrial setups so as to meet the ever-
 BUSINESS & MANAGEMENT 239

NARASIMHAN, et al. What distinguishes the text is a comprehensive coverage

of topics such as contract laws, capacity requirement
Production Planning and Inventory planning, vendor evaluation including AHP method,
Control, 2nd ed. quality function deployment, and enterprise resource
planning.
SETHARAMA L. NARASIMHAN and DENNIS W. McLEAVEY,
both of University of Rhode Island. The new topics, which are of current interest, along with
PETER J. BILLINGTON, University of Southern Colorado. the characteristic features and easy-to-read style, would
enhance the value of this text. The book is primarily
This is a book on the essentials of manufacturing, intended as a text for postgraduate students of
planning and control. It consists of numerous examples management, undergraduate students of mechanical
and describes how to utilize the manufacturing resources engineering and undergraduate and postgraduate
of an organization in the most efficient and effective students of industrial, and production engineering
manner. courses. This profusely illustrated and well-organized text
The text concentrates on materials management, with its fine blend of theory and applications would also
inventory control, and activities related to planning and be useful for the practicing professionals.
control. This is an introductory text giving an overview of NEW TO THIS EDITION
the subject.
Objective Type Questions at the end of each chapter
KEY FEATURES Additional example problems in Chapters 5 and 17
The text is accompanied with numerous worked-out XYZ, VED, FSN, and SDE analyses
examples at points where concepts are introduced. Process planning case study in Chapter 2
The new topics discussed are those, that are Case Study Questions in Chapters 2, 3, 4, 5, 6, 7, 9, 10,
considered important by top management in business 11, 13, 14, and 15
and industry. Heuristic to minimise total tardiness in single machine
The concepts, which are not merely academic but also scheduling
of practical use, are illustrated by tables and figures. KEY FEATURES
Contents: Preface. Part IFoundation: Manufacturing Focuses on productivity related concepts and
and Service Strategies. Forecasting. Special Topics in techniques
Forecasting. Part IIMaterials Management: Basic Provides solved examples at suitable places
Inventory Systems. Multi-Item Joint Replacement. Includes sufficient tables and diagrams to illustrate the
Inventory Systems under Risk. Aggregate Inventory concepts
Management. Distribution Inventory Management. Updates the reader with many efficient and modern
Part IIIPlanning Activities: Aggregate Planning. The algorithms
Master Production Schedule. The Planning of Material Contains Answers to selected questions and Objective
Requirements. Part IVControl Activities: Capacity type questions
Planning and Control. High-Volume Production Activity
Contents: Preface. Preface to the First Edition.
Control and Just-in-Time Systems. Job Shop Production
Introduction. Product Design and Analysis. Capacity
Activity Planning. Job Shop Production Activity Control.
Planning and Investment Decisions. Forecasting. Facility
Theory of Constraints and Synchronous Manufacturing.
Location. Plant Layout and Materials Handling. Line
Project Management Techniques. Part VManufacturing
Balancing. Line of Balance. Materials Management and
Strategy and Technology: Speed to Market. Technological
Inventory Control. Aggregate Planning and Master
Innovations in Manufacturing. Total Quality Management.
Production Scheduling. Materials Requirements Planning.
Factory of the Future. Index.
Production Planning and Control. Single Machine
Latest Print 2013 / 736 pp. / 17.8 23.5 cm Scheduling. Flow Shop Scheduling. Job Shop Scheduling.
ISBN-978-81-203-1138-1 / ` 495.00 Project Management. Work Study. Quality Control.
Maintenance Planning and Control. Modern Production
Management Tools. Appendix. References. Answers to
PANNEERSELVAM Selected Questions. Index.
Production and Operations Management, Latest Print 2013 / 720 pp. / 17.8 23.5 cm
3rd ed. ISBN-978-81-203-4555-3 / ` 375.00 / (e-book also available)

R. PANNEERSELVAM, Professor, Department of

Management Studies, School of Management, PARASHAR
Pondicherry University, Puducherry. Cellular Manufacturing:
This widely adopted and well-established book, now in its
Third Edition, provides the students of management and
An Integrated Approach
engineering with the latest techniques in production and B.S. NAGENDRA PARASHAR, Pro Vice Chancellor,
operations management, considered so vital for K.L. University, Guntur, Andhra Pradesh.
maximizing productivity and profitability in business. Cellular manufacturing, an application of group
 240 PHI Learning CATALOGUE 2014

technology, is a stepping stone to achieve world class For the student: It provides a treatment of the
manufacturing status. It has emerged as an important fundamentals of project management, stressing the
technique to cope up with fast changing industrial underlying theory and assumptions for the various
demands for the application of newer manufacturing decisions to be made in the entire life cycle. There are
systems. examples and practice problems to illustrate the
This comprehensive and well written text deals with all concepts.
facets of cellular manufacturing right from introduction For the practical project manager: It is a systematic
to application in a chronological order. The book first collection of major decisions and solution methodologies
introduces cell formation techniques, followed by available for tackling the problems of project
elimination of exceptional components, evaluation of management. The role of human and behavioural factors
solutions, cell characteristics, and production control in managing teams and conflict resolution is emphasized
issues like scheduling; line balancing and inventory along with technical expertise.
control. Finally it discusses about the application of
For the researcher: Throughout the text where results
cellular manufacturing in a large public sector. The text is
are derived, the reference to original sources is included
supported by numerous figures, tables and examples, and
so that the serious reader may pursue those ideas in
also furnishes simple algorithms for complex methods.
greater depth. Also hints on the state-of-the-art and
Primarily intended for the postgraduate students of directions for research are included wherever
mechanical engineering and production engineering appropriate.
with specialization in manufacturing systems/group
technology, it will also be useful for the researchers, KEY FEATURES
scientists and professionals as a reference book. Examines the decisions in the complete life cycle of a
Contents: Preface. Cellular Manufacturing: An Overview. project.
Cell Formation Techniques. Processing the Exceptional Analyzes multi-criteria techniques for project appraisal
Components in Cellular Manufacturing. Evaluation of and selection.
Cellular Manufacturing Solutions. Cell Characteristics. Gives detailed techniques of planning and developing
Production Control Activities in Cellular Manufacturing. project networks and their usage for scheduling, with
Implementation Issues in Cellular Manufacturing. Cellular cost and resource constraints.
ManufacturingA Case Study. Appendix. Bibliography. Stresses both the Earned Value and Critical Chain
Index. Methodology for project monitoring.
Latest Print 2008 / 292 pp. / 16.0 24.1 cm Identifies the human and behavioural aspects for the
ISBN-978-81-203-3601-8 / ` 250.00 / (e-book also available) success of a project.
Contents: Preface. Project Management: An Overview.
Project Management Project Identification and Screening. Project Appraisal.
Project Selection with Multiple Criteria. Project
Representation and Preliminary Manipulations. Basic
KANDA Scheduling Concepts. Resource Considerations in Project
Project Management: Management. Project Monitoring and Control. Com-
A Life Cycle Approach puters, e-Markets and Their Role in Project Management.
Behavioural and Contractual Issues. Project Organization,
ARUN KANDA, Professor of Industrial Engineering, Implementation and Closure. Bibliography. Index.
Mechanical Engineering Department, IIT Delhi.
Latest Print 2010 / 248 pp. / 16.0 24.1 cm
Project management is a judiciously planned and ISBN-978-81-203-4173-9 / ` 225.00 / (e-book also available)
organized effort to accomplish a specific project within
a time frame. This book is designed for undergraduate
and postgraduate students of mechanical engineering, Quantitative Analysis for
industrial engineering, production engineering, Business Managers
management studies as well as working professionals
who wish to have an insight into the entire life cycle
decisions related to a project. GUPTA & KHANNA
This book on project management looks at the decisions Quantitative Techniques for Decision
to be made during the various phases of the project Making, 4th ed.
process, examines systematic methodologies and models
that help in the decision making, and provides M.P. GUPTA, former Head and Dean, Faculty of
interpretation of results obtained from various models so Management Studies (FMS), University of Delhi.
that they may be intelligently adopted by a practical R.B. KHANNA, Professor, Institute of Certified
project manager in the successful implementation of any Management Accountants of India, Jaipur.
project. This book offers something for each of the This thoroughly revised and well-received book, now in
following categories of readers: its Fourth Edition, continues to give an in-depth and
 BUSINESS & MANAGEMENT 241

incisive analysis of the various mathematical techniques The second edition of the book essentially retains the
required for managers in their decision-making process. flavour of the first edition. Concepts have been explained
The book provides a clear understanding of the practical in an easy to understand language and emphasis is on
utility of mathematical modelling and techniques, such practical applications rather than rigorous mathematical
as linear programming, integer programming, goal treatment. As far as possible, detailed proofs and axioms
programming, dynamic programming, inventory models, associated with pure mathematics have been avoided.
decision theory, game theory, network analysis, queuing, The text in the second edition has been suitably modified
simulation and Markov analysis, for solving real-life for giving better clarity. Nearly fifty solved examples have
problems. The book lays emphasis on the practical been added to various chapters to enable students to
applications of the techniques rather than their rigorous understand the nuances of problem solving. Fifty
mathematical treatment. It also discusses probability and unsolved problems have also been added to give ample
probability distributionsessential to tackling the scope to the student for practice. The book also includes
everyday uncertainties of life. chapters on transportation models, assignment models
The book is primarily intended as a textbook for under- and network analysis.
graduate and postgraduate students of management, KEY FEATURES
postgraduate students of commerce, students of Master
of Financial Control course, and undergraduate students Learning objectives at the beginning of each chapter
of industrial and production engineering. In addition, enable students to focus on important points of a
practising managers will also find the book immensely chapter.
helpful in their day-to-day decision-making process. Case studies and real life problems to connect students
to the real-world situations.
NEW TO THIS EDITION
Worked examples to enhance student comprehension
A section describing the construction of activity on
of the subject.
node (AON) networks for CPM and PERT networks has
been included considering that most software designed Numerous well-balanced chapter-end exercises with
for network analysis plot networks in this format. answers to help students attain confidence and master
An appendix on Mathematics for Managers which the concepts.
includes the topics of Matrix Algebra and Differential Illustrations on solutions to problems with the help of
Calculus. computer software.
New solved and unsolved problems. Summary at the end of each chapter to help students
Contents: Preface. Preface to the First Edition. Decision review the key concepts.
Making: A Quantitative Approach. Linear Programming: Contents: Preface. Preface to the First Edition. Decision
Graphic Method. Linear Programming: Simplex Method. Making: A Quantitative Approach. SECTION A: Linear
Transportation Model. Assignment Model. Integer Pro- ProgrammingLinear Programming: Graphic Method.
gramming. Goal Programming. Dynamic Programming. Linear Programming: Simplex Method. SECTION B:
Probability. Probability Distributions. Inventory Models. Stochastic TechniquesProbability. Probability
Replacement Models. Network Models: CPM and PERT. Distributions. Decision Theory. Theory of Games. SECTION
Decision Theory. Theory of Games. Sequencing. Queuing C: Mathematics for ManagersMatrix Algebra.
Theory. Simulation. Markov Analysis. Appendices: A: Differential Calculus. Regression and Correlation. SECTION
Mathematics for Managers. B: Standard Normal D: Extensions of Linear ProgrammingTransportation
Probability Distribution. C. Values of el for Computing Model. Assignment Model. SECTION E: Precedence
Poisson Probabilities. D. Table of Random Numbers. ModelsNetwork ModelsCPM and PERT. APPENDIX A:
Bibliography. Answers to Concept Quiz. Answers to Standard Normal Probability Distribution. APPENDIX B:
Selected Questions. Index. Values of el for Computing Poisson Probabilities.
Latest Print 2011 / 776 pp. / 17.8 23.5 cm Bibliography. Answers to Concept Quiz. Answers to
ISBN-978-81-203-4278-1 / ` 425.00 / (e-book also available) Selected Questions. Index.
Latest Print 2013 / 532 pp. / 17.8 23.5 cm
KHANNA ISBN-978-81-203-4596-6 / ` 450.00 / (e-book also available)

Quantitative Techniques for Managerial

SRINIVASAN
Decisions, 2nd ed.
R.B. KHANNA, a former Indian Army officer, is currently
Quantitative Models in Operations and
Professor at Indian Institute of Planning and Supply Chain Management
Management (IIPM) Jaipur. G. SRINIVASAN, Professor of Management Studies, Indian
This book is specially designed for a course in Institute of Technology Madras.
Quantitative Techniques taught to MBA students. It Designed as a textbook for the students of Mechanical
provides the students with a thorough introduction to and Industrial Engineering, the book presents a
basic quantitative tools required to perform analytical comprehensive view of the concepts and applications
evaluations and arrive at logical decisions. of various quantitative models used in the study of
 242 PHI Learning CATALOGUE 2014

operations and supply chain management. It provides a Gives working knowledge of various useful computer
complete account of location and layout models, software used in the research analysis such as SPSS,
production planning models, production control models, Excel etc.
cycle inventory models, safety stock models and Report writing is explained in the systematic manner
transportation models. A separate chapter on real-life explaining the process, layout, types, mechanics
situations provides the user with the knowledge of involved, various principles and precautions to be
specific areas where the models have been applied in taken while writing a good report to make the research
decision-making processes. The various techniques to worth.
solve operations and supply chain management problems Contents: Preface. Research Methodology. Research
are also discussed. Process and Problem. Hypothesis. Research Design.
The text is supported by a large number of illustrative Sampling Design. Data Collection: Methods and
examples, exercises and review questions to reinforce the Techniques of Data Collection. Preparation of
students understanding of the subject matter. Questionnaire and Schedule. Analysis of Data-I. Analysis
Besides students of Mechanical and Industrial of Data-II. Hypothesis Testing. Role of SPSS and Excel in
Engineering, the book would also be useful to Research. Report Writing. Appendix. Case Studies.
postgraduate students of Management. Objective Type Questions. Index.
Latest Print 2013 / 224 pp. / 17.8 23.5 cm
Contents: Preface. Introduction to Operations and Supply
ISBN-978-81-203-4381-8 / ` 225.00 / (e-book also available)
Chain Management. Location and Layout Decisions.
Production Planning Decisions. Production Control
Decisions. Cycle Inventory Models. Safety Stock Models. PANNEERSELVAM
Transportation Decisions. Real-life Situations: Learning
From Applications. Index.
Research Methodology
R. PANNEERSELVAM, Professor and Dean, School of
Latest Print 2010 / 304 pp. / 17.8 23.5 cm
Management, Pondicherry University, Pondicherry.
ISBN-978-81-203-3981-1 / ` 250.00 / (e-book also available)
This comprehensive text is designed for postgraduate
students of Management, Commerce, Economics and
Research Methodology Sociology. In addition, the book also be useful to
undergraduate students of Management and Commerce.
GUPTA & GUPTA The book presents the concepts of research metho-
Research Methodology dology, types of research, statistical tools for data
analysis, algorithmic research, modelling research,
MUKUL GUPTA, Professor and HeadMBA at G.L. Bajaj simulation with illustrations wherever necessary.
Institute of Technology and Management, Greater Noida.
THIS TEXT:
DEEPA GUPTA, ProfessorMBA at G.L. Bajaj Institute of
Technology and Management, Greater Noida. Provides well-defined algorithms for the different
statistical methods
This well-organised and lucid text on Research
Demonstrates the working of different statistical
Methodology is intended to fulfill the felt-need for an
techniques with fitting examples
introductory, accessible and student friendly book.
Written with the aim of making the teaching and learning Has a comprehensive chapter on design and analysis
of research methods and methodology simple, the book of experiments, and the concept is extended to the
provides theoretical information in an operational Yates algorithm for specialized designs
manner about the various methods, techniques and Has a detailed classification of tests of hypotheses and
procedures followed in research. their illustrations with practical cases
This book based on the practical experiences of the Contains several topics on multivariate analysis, namely
authors as researchers, practitioners and teachers intends regression methods, factor analysis, cluster analysis,
to cater to the needs of students of MBA, BBA, multidimensional scaling, conjoint analysis, which make
Humanities and Social Sciences. The book will also be of the book unique
immense use to the researchers, practicing managers and Presents a large number of tables and figures to
public health organisations. illustrate the concepts and techniques
KEY FEATURES Includes questions at the end of each chapter to test
the conceptual understanding of the subject and put
Contains case studies and sample questionnaires.
theory in practice.
Covers brief knowledge of statistics and its applications
required in research. Contents: Preface. Overview of Research Methodology.
Objective type questions, review questions, sample Data Collection and Presentation. Review of Basic
question papers and previous years examination Statistical Measures. Design and Analysis of Experiments.
papers have been included for brushing up of the Attitude Measurement and Scales. Probability
knowledge. Distributions. Sampling Methods and Distributions. Tests
 BUSINESS & MANAGEMENT 243

of Hypotheses. Nonparametric Tests. Basic Multivariate Constructing a Likert Scale. E. Analysis of Variance.
Analysis. Advanced Multivariate Analysis. Multi- F. Basic Elements of Sampling Theory. Index.
dimensional Scaling and Conjoint Analysis. Algorithmic Latest Print 2011 / 240 pp. / 16.0 24.1 cm
Research. Models for Industries and Public Systems. ISBN-978-81-203-2991-1 / ` 195.00
Simulation. Report Writing and Presentation. Annexures.
Bibliography. Answers. Index.
Latest Print 2013 / 656 pp. / 16.0 24.1 cm
Total Quality Management
ISBN-978-81-203-2452-7 / ` 350.00 / (e-book also available)
BHOTE
TAYLOR, SINHA & GHOSHAL Ultimate Six Sigma, The: Beyond Quality
Research Methodology: A Guide for Excellence to Total Business Excellence
Researchers in Management and Social KEKI R. BHOTE, consultant emeritus at Motorola
Corporation, is known worldwide as one of the fathers of
Sciences the Six Sigma model.
BILL TAYLOR, Formerly a Principal Lecturer at Sheffield In this well-written book, the author not only reaffirms
Business School (UK). the rigours and rewards of the original Six Sigma, but
GAUTAM SINHA, Professor, Vinod Gupta School of thoroughly expands its applications. Usually implemented
Management and Professor-in-Charge (Training and in the traditional domains of quality management
Placement) at Indian Institute of Technology Kharagpur. engineering, manufacturing, operationsSix Sigma is
TAPOSH GHOSHAL, Assistant General Manager (Academic), perhaps most effective when deployed across the entire
Management Training Institute, SAIL, Ranchi. company as a vehicle to total business excellence.
Intended to serve as a text for postgraduate students of In this definitive book, the author transcends the
commerce, management, and social sciences, and boundaries of the original Six Sigma to reach the ultimate
especially for the first-time researchers, this well- Six Sigma, provides the necessary information and
organized book deals with the variety of research tools for implementing and assessing the progress of Six
methods used in management and social sciences, with Sigma strategy in the major areas of business strategy
particular emphasis on the implementation of these that determine the success of any company. The
methods. It offers readers practical guidelines for implementation of the Six Sigma results in maximum
research and directs them through all the stages of output from every division, department, and individual in
researchfrom identifying a viable research project to the company.
the submission of a dissertation, report, or research A case study illustrates each of the twelve areas
article. The text identifies three dimensions of research highlighting real-world success at benchmark companies.
methodologyresearch strategies, research methods and Finally, a comprehensive self-assessment audit and
research datathat provide a structure for the book. scoring system lets companies measure long-term
KEY FEATURES progress towards the ultimate Six Sigma score-perfection.
Many real-world examples extracted from actual A large number of figures, tables, and reference notes
research projects of students will help the readers enhance the value of the text which will be treasured by
develop their research skills. students of management and engineering for its utility,
Due attention is given to both quantitative and worth, and contemporary approach.
qualitative research methodologies in order to help Contents: List of Illustrations. Foreword by
readers make informed choices about methods. Robert W. Galvin, Chairman of the Board Emeritus,
Statistical appendices are provided to acquaint readers Motorola. Preface: Blossoming of the Ultimate Six Sigma.
with the underlying mathematical concepts involved in Acknowledgments. Part 1: DEFINITIONS AND CONCEPTS
the research methods discussed. ONE: What is Six Sigma? TWO: The Need, Objectives, and
Contents: Preface. Acknowledgements. An Overview of Benefits of the Ultimate Six Sigma. THREE: The Origin,
Research Methodology. Setting up a Research Project. Development, and Renewal of Motorolas Six Sigma. FOUR:
Case Studies as a Methodological Strategy. Surveys as The Hyped Six Sigma: From the Pure Six Sigma to the Sick
a Methodological Strategy. Experiments as a Metho- Sigma. FIVE: The Scope, Structure, and Methodology of
dological Strategy. Action Research as a Methodological the Ultimate Six Sigma. Part 2: THE ULTIMATE SIX
Strategy. Interview Methods. The Use of Questionnaires. SIGMATWELVE AREAS OF BUSINESS EXCELLENCESIX:
Observational Methods. Documentary Sources. The From Mere Customer Satisfaction to Customer Loyalty.
Concept of Level of Measurement. Methodology of SEVEN: From Stifling Micromanagement to Inspirational
Analysing Quantitative Data. Methodology of Analysing Leadership. EIGHT: From Taylorism to Empowerment
Qualitative Data. Writing About Research. Appendixes Creation in the Organization. NINE: From Passivity and
A. Basic Statistical Measures. B. Significance Tests for Use Boredom Among Employees to Industrial Democracy. TEN:
with an Experimental Strategy. C. Testing Hypotheses From Traditional Indicators to Robust Metrics. ELEVEN:
about the Shape of Distribution. D. Factor Analysis in From Obsolete Tools of the Twentieth Century to the
 244 PHI Learning CATALOGUE 2014

Powerful Tools of the Twenty-First Century. TWELVE: From GOPALAKRISHNAN

Historic Levels to Designs in Half the Time With Half the
Defects, Half the Costs, and Half the Manpower. THIRTEEN: Simplified Six Sigma: Methodology,
From a Customer-Supplier Win-Lose Contest to a Win- Tools and Implementation
Win Partnership for the Entire Supplier Chain. FOURTEEN:
N. GOPALAKRISHNAN is the President of Projects India,
From Second-Class Citizen to Manufacturing as a Bangalore, a company specialising in training and
Major Contributor to Business Excellence. FIFTEEN: Field implementation of lean manufacture and Six Sigma.
Operations: From an Appendage to a Maximum Service
to Downstream Stakeholders. SIXTEEN: From the Black Hole This compact and concise text, based on the rich and vast
of Little Accountability to Service as a Productivity experience of the author gained while training thousands
Contributor. SEVENTEEN: From Mediocrity to World-Class of individuals, explains in detail what Six Sigma is and
Results. Reference Notes. Index. why it is necessary to adapt the process. It explains the
methodology, tools to be used, and the Six Sigma
Latest Print 2008 / 444 pp. / 17.8 23.5 cm
implementation process.
ISBN-978-81-203-3115-0 / ` 525.00
The book describes how to define a problem, how to
measure the key inputs and outputs, and how to collect
GEE and analyse the data. It discusses the method of
Seven Strategies to Improve Your Bottom identifying the problems, solutions and, with this, to
improve the problem process to get Six Sigma output on
Line: The Healthcare Executives Guide a continuous basis. The book gives details of how to
E. PRESTON GEE. impart training on the Six Sigma concepts, tools and
This book provides a hands-on, reader-friendly guide to implementation methodology to master black belts,
innovative strategies for increasing any hospitals black belts and green belts. It contains a detailed
performance, especially into financial aspects. The book syllabus for the training, and the method of selecting the
presents definitive how-to lists on initiatives such as: trainers.
prioritizing the most profitable product lines, maximizing This book should prove extremely useful to students of
the economic return of the Internet, and integrating engineering and postgraduate students of business
complementary medicine into the organizations port- management. It will be handy for all those who wish to
folio. Along with the lists are examples of organizations achieve highest quality outputs.
that have practiced these profitable techniqueswithin KEY FEATURES
and outside the healthcare industry.
Illustrates all the tools to be used in each of the phases
Given todays political uncertainty and volatile economic with ready to use templates using the MS Excel work
environment, this book just might be one of the best sheets.
investments a healthcare executive can make. Explains step-by-step the implementation process and
Strategies discussed include: how to record the results.
Describes the data collection process and forms to be
Streamlining your organization through effective used for different types of data.
service-line management Discusses how to control all the processes to ensure
Increasing the number of insured to enhance income stability in the process.
Using the internet as a management tool Contains a number of case studies to help both
Enhancing profit by collaborating with competitors students and professionals.
Taking advantage of retail and visual traffic Contents: Preface. Abbreviations. What is Six Sigma.
Symptoms which Indicate the Need for Six Sigma. What
Contents: Foreword. Preface. Introduction. Streamline are the Elements of Six Sigma. Six Sigma Process: Define
Operations Through Service Line Management. Use the Phase. Six Sigma Tools: Define Phase. Six Sigma Process:
Internet as a Management Tool. Enhance the System Measure Phase. Six Sigma Tools: Measure Phase. Six
Through Co-opetition. Increase the Number of Insured to Sigma Process: Analyze Phase. Six Sigma Tools: Analyze
Enhance Income. Use Communication as an Economic Phase. Six Sigma Special Tools: Analyze Phase. Six Sigma
Tool. Derive Financial Benefit from Complementary and Process: Improve Phase. Six Sigma Tools: Improve Phase.
Alternative Medicine. Take Economic Advantage of Retail Six Sigma Process: Control Phase. Six Sigma Tools: Control
and Visual Traffic. Conclusion. About the Author. Phase. Implementing Six Sigma. Index.
Latest Print 2007 / 172 pp. / 13.9 21.6 cm Latest Print 2013 / 296 pp. / 16.0 24.1 cm
ISBN-978-81-203-3141-9 / ` 150.00 ISBN-978-81-203-4528-7 / ` 425.00 / (e-book also available)
 BUSINESS & MANAGEMENT 245

JANAKIRAMAN & GOPAL principles and practices of Total Quality Management

(TQM) from basics through advanced tools and
Total Quality Management: techniques for practical implementation.
Text and Cases It is well known that Total Organization Involvement
B. JANAKIRAMAN, Professor and Head of the Department in understanding and implementing TQM, along with
of Management Studies, M.S. Ramaiah Institute of the integrated business strategy, provided Japanese
Technology, Bangalore. organizations with a strong platform for a meteoric rise
R.K. GOPAL, Assistant Professor in the Department to world-class performance and global leadership in every
of Management Studies, M.S. Ramaiah Institute of sphere of their operation. The success of TQM therefore
Technology, Bangalore. depends a lot on the strong foundation and infrastructure
of an organization. This is the crux of the authors theory
Providing accessible coverage of the basics and practical of Holistic Management System for World-class
aspects of total quality management, this book is Performance and Leadership expounded in this book. It
intended for students of management and engineering. is a TQM-based model that helps create a world-class
The text adopts a realistic approach to the teaching of management system for performance excellence and
the subject with the principal focus on the philosophy global leadership.
of total quality management and its role in todays The concluding part of the book cites several examples
world of fierce business competition. of practical implementation of TQM principles and
COVERAGE practices in various manufacturing and service sectors of
Discusses the mechanism of quality control, quality the Indian industry, providing elaboration and analysis
assurance and different types of quality control tools of each case study.
and their usage. The book is aimed at undergraduate and postgraduate
Features the Japanese management philosophy, quality students of management as well as students of most
awards and standards. engineering disciplines. It can also be used by the
Presents the differences between total quality industries as a valuable guide to continuous improvement
management and business process re-engineering and and implementation of a world-class management system
approaches to integrate them. in line with the TQM principles and practices.
Describes the various aspects of benchmarking,
In a nutshell, the book provides wide coverage of areas
capability maturity model and customer relationship related to TQM and integrates all its processes, tools and
management.
techniques under one management system to help
KEY FEATURES businesses grow and excel. This is indeed the unique
Case studies illustrate application of the principles. feature of the book.
A good number of figures supplement theory. Contents: Preface. Introduction to Total Quality
End-of-chapter questions help students reinforce their Management, Management of Process/Operation and
conceptual understanding of the subject. Customer Satisfaction. Total Quality Management
Contents: Preface. Introduction to Quality Concepts. SystemIts Various Concepts and Tools. Total Quality
Managing for Quality Products and Services. Seven Management Practices. Holistic Management System for
QC Tools. The Philosophy of TQM. Quality Gurus. Quality World-class Performance and Leadership. Foundation.
Circles. Reactive Improvement. Proactive Improvement. Infrastructure. Holistic Quality Management. Results.
Six Sigma Concepts. Just in Time. Taguchi and Hoshin. Statistical Process Control. Six Sigma. Various TQM
Quality Awards. Quality Standards. Business Process Re- Related Tools and Concepts. Case Studies. Bibliography.
Engineering. Benchmarking. Capability Maturity Model for Index.
Software Industry. Customer Relationship Management. Latest Print 2010 / 432 pp. / 17.8 23.5 cm
Appendix A: IS/ISO 90012000. Appendix B: ISO 14000 ISBN-978-81-203-3056-6 / ` 325.00
Guidance on the Use of the Specification. Bibliography.
Index.
Latest Print 2013 / 260 pp. / 16.0 24.1 cm SINGHAL & SINGHAL
ISBN-978-81-203-2995-9 / ` 225.00 / (e-book also available) Implementing ISO 9001:2008 Quality
Management System: A Reference
MUKHERJEE Guide, 2nd ed.
Total Quality Management DIVYA SINGHAL, Assistant Professor at the Goa Institute
P.N. MUKHERJEE, Professor and Chairperson, Total of Management, Goa.
Quality Management and Supply Chain Management, K.R. SINGHAL is the Ajmer Centre Coordinator and Fellow
Narsee Monjee Institute of Management & Higher Member of National Centre for Quality Management
Studies (Deemed University), Mumbai. (NCQM).
This book presents a comprehensive view of concepts, ISO 9000 series standards have changed the whole
 246 PHI Learning CATALOGUE 2014

concept of quality management methods. ISO 9001:2008 SUGANTHI & SAMUEL

QMS standard has been implemented and ISO 9000 series
standards have been adopted as national standards or Total Quality Management
endorsed for use in 178 countries and economies. L. SUGANTHI, Professor of Planning and Development,
ISO 9001:2008 Quality Management System (QMS) is Anna University, Chennai.
based on eight quality management principles and there ANAND A. SAMUEL, Principal, Vellore Institute of
are various internal and external benefits of imple- Technology, Vellore.
menting this standard, whether or not an organization This comprehensive, student friendly book is intended as
goes for certification. a tool to achieve quality in organizations. Completing a
This book provides the readers with an accessible and course based on topics covered in this book will make
up-to-date introduction to the essentials of a quality one confident enough to implement quality management
management system, discusses what is in the ISO principles in a given situation. A holistic approach,
9001:2008 QMS and shows how the organizations can practical relevance, effective learning and a compendium
implement this system. With the authors extensive of A to Z of TQM distinguish this well-written text.
experience in QMS audit, training and advisory services, Inclusion of the findings of research carried out by the
the book incorporates basic information on under- authors in industries and educational institutions add
standing and implementing ISO 9001:2008 QMS and flavour to the book.
highlights its importance towards making quality the Various examples are drawn from institutional
fundamental business principle. experience, which make the understanding of the
The text contains plenty of practical tips and guidance on concepts easy. The special feature of this book is that
how to implement ISO 9001:2008 QMS in the real world. every chapter has a case study, in addition to a host of
It discusses sample QMS procedures, emphasizes the short questions and summary type questions. The
importance of maintaining a value added internal audit questions for group discussion, practical exercises and net
system and highlights the necessity of developing the based exercises given at the end of every chapter are
QMS documentation procedures. unique.
Apart from the regular BBA, MBA, and diploma courses in Intended primarily as a textbook for engineering and
Total Quality Management, this book is also suitable for management students, this book would also be useful for
Management Development Programmes in Quality the in-house training of engineers and managers of
Management and ISO 9001 offered to professionals by various industries and organizations on TQM. The book
many of the B-schools. may be effectively used as a resource material for quality
professionals and consultants.
Contents: Foreword. Preface. Quality and Quality
Management Systems. Quality Management Principles. Contents: Preface. Introduction. Principles of Quality
Step-By-Step Process for Developing and Implementing Management. Total Quality Management Philosophy.
ISO 9001:2008 QMS. Certification/Registration Process Quality Planning. Customer Orientation. Problem Solving
ISO 9001:2009 QMS. Quality Management System Tools. Continuous Improvement Strategies. Preventive
StandardsISO 9000 Family. Scope and Normative Techniques. Quality Ambience. Human Dimensions
ReferenceISO 9001:2008 QMS. General and of TQM. Team Development. Quality Certification.
Documentation RequirementsISO 9001:2008 QMS. Reliability. Cost of Quality. TQM Road Map. Model
Management ResponsibilityISO 9001:2008 QMS. Question Paper. Bibliography. Index.
Resource ManagementISO 9001:2008 QMS. Product Latest Print 2012 / 408 pp. / 16.0 24.1 cm
RealizationISO 9001:2008 QMS. Measurement, Analysis ISBN-978-81-203-2655-2 / ` 250.00 / (e-book also available)
and ImprovementISO 9001:2008 QMS. Increasing the
Power of Your QMSAchieve Performance Excellence
Through Continual Improvement. Adding Value to SUMMERS
Internal QMS Audit. Developing QMS Documentation Quality Management: Creating and
ISO 9001:2008 QMS. AppendicesA: Sample QMS
Procedures. B: Certification Bodies in India. C: Frequently
Sustaining Organizational Effectiveness,
Asked Questions. D: Some Useful Websites/Blogs. 2nd ed.
E: Checklist for ISO 9001:2008 QMS (Useful for DONNA C.S. SUMMERS, University of Dayton.
Implementation, Initial Survey and Audit Purpose
Including Internal Audit). Bibliography. Knowledge of quality management principles is what
enables leaders of effective organizations to remain
Latest Print 2012 / 192 pp. / 16.0 24.1 cm
flexible and adaptable in an ever changing market. This
ISBN-978-81-203-4574-4 / ` 195.00 / (e-book also available) book familiarizes the reader with the corner-stones of
creating and sustaining organizational effectiveness, and
also with:
What an organization needs to do to remain
competitive in a global economy?
 BUSINESS & MANAGEMENT 247

How to know what the customers want? Contents: Preface. Organizational Effectiveness.
How to improve processes and integrate functions so Organizational Philosophy. Quality Systems. Creating a
that they provide customer satisfaction through the Customer Focus. Organizational Leadership. Strategic
best use of the resources available? Planning. Human Resource Development and
How to create an internal environment that enables Management. Managing the Supply Chain. Measures
everyone to perform to the best of their ability? of Organizational Success. Benchmarking. Process
How to know whether we are doing the right things Management. Lean Tools and Techniques. Problem-
right? Solving Tools and Techniques. Project Management.
Business Results. Appendices1: Z Tables. 2: X and R
NEW TO THIS EDITION Chart Factors. 3: Malcolm Baldrige National Quality
Separate chapter on Supply chain management, Lean Award Organizational Effectiveness Evaluation. Appendix
principles and Benchmarking. 4: Websites for Quality. 5: Attribute Charts. Glossary.
A special feature How do we know its working? in Answers to Selected Problems. Bibliography. Index.
each chapter that provides insight into one real Latest Print 2010 / 588 pp. / 17.8 23.5 cm
organizations pursuit of excellence. ISBN-978-81-203-3999-6 / ` 425.00
 Economics
Behavioural Economics Understanding Economic Reasoning: Decision Making as
Explained by Business Leaders and Business Economists.
Part 4: Experiments and ImplicationsClassroom
Experiments in Behavioral Economics. A Behavioral
ALTMAN (Ed.) Approach to Distribution and Bargaining. The Context, or
Reference, Dependence of Economic Values: Further
Handbook of Contemporary Behavioral Evidence and Some Predictable Patterns. Experiments
Economics: Foundations and and Behavioral Economics. Part 5: Labor-Related Issues
Behavioral Labor Economics. Hours of Labor Supply: A
Developments More Flexible Approach. Part 6: Gender and Decision
MORRIS ALTMAN (Ed.). MakingChicks, Hawks, and Patriarchal Institutions.
Economic Decisions in the Private Household. Part 7: Life
This handbook is a collection of the original works of the
and DeathA Prolegomenon to Behavioral Economic
leading behavioural economists in the field. It is the first
Studies of Suicide. Rational Health-Compromising
comprehensive volume on the behavioral economic
Behavior and Economic Intervention. Part 8: Taxation,
theory, and provides a revealing view of how economic Ethical Investment, and TippingTaxation and the
decisions are actually made by individuals.
Contribution of Behavioral Economics. Ethical Investing:
The text shows how the behavior of the individuals Where Are We Now? Tipping in Restaurants and Around
depends on psychological, institutional, cultural and even the Globe: An Interdisciplinary Review. Part 9:
biological considerations. For example, it is interesting Development, Behavioral Law, and MoneyEconomic
(and revealing) to know that tipping in restaurants alone Development, Equality, Income Distribution, and
in USA amounts to $ 21 billion a year! Ethics. Insufficient Social Capital and Economic
The text is supplemented by extensive references. There Underdevelopment. Behavioral Law and Economics:
are thirty-six papers in the handbook giving different An Introduction. Elements of Behavioral Monetary
perspectives on the subject. It is a pathbreaking Economics. Behavioral Finance. About the Editor and
handbook of original works taking inspiration and the Contributors. Index.
findings from different subjects like psychology, Latest Print 2007 / 784 pp. / 17.8 23.5 cm
sociology, political science, biology and law. ISBN-978-81-203-3223-2 / ` 495.00
Contents: List of Tables and Figures. Introduction by
Morris Altman. Part 1: Inside the Economic AgentInside Computer Applications for
Economic Man: Behavioral Economics and Consumer
Behavior. Physiology and Behavioral Economics: The New Economics
Findings from Evolutionary Neuroscience. Intuition in
Behavioral Economics. Introspective Economics:
Broadening Psychologys Reach. Integrating Emotions into MIRANDA & FACKLER
Economic Theory. On the Economics of Subselves:
Toward a Meta-economics. Part 2: Context and
Applied Computational Economics and
ModelingWhat a Difference an Assumption Makes: Finance
Effort Discretion, Economic Theory, and Public Policy. MARIO J. MIRANDA and PAUL L. FACKLER.
Group Selection and Behavioral Economics. Beliefs in
Behavioral and Neoclassical Economics. Reclaiming Moral This book presents a variety of computational methods
Sentiments: Behavioral Economics and the Ethical used to solve dynamic problems in economics and
Foundations of Capitalism. Bounded Rationality: Two finance. It emphasizes practical numerical methods rather
Interpretations from Psychology. Behavioral Versus than mathematical proofs and focuses on techniques that
Neoclassical Economics: Paradigm Shift or Generalization? apply directly to economic analyses. The examples are
Organizational Capital and Personal Capital: The Role of drawn from a wide range of subspecialties of economics
Intangible Capital Formation in the Economy. Part 3: and finance, with particular emphasis on problems in
Decision MakingHow to Do As Well As You Can: The agricultural and resource economics, macroeconomics,
Psychology of Economic Behavior and Behavioral Ecology. and finance. The book also provides an extensive Web-
Discounting, Self-Control, and Saving. Rational Choice site library of computer utilities and demonstration
Theory Versus Cultural Theory: On Taste and Social programs.
Capital. Deliberation Cost as a Foundation for Behavioral The book is divided into two parts. The first part develops
Economics. In-Depth Interviews as a Means of basic numerical methods, including linear and nonlinear
248
 ECONOMICS 249

equation methods, complementarity methods, finite- presents the main facts and puzzles about growth,
dimensional optimization, numerical integration and proposes simple methods and models needed to explain
differentiation, and function approximation. The second these facts, acquaints the reader with the most recent
part presents methods for solving dynamic stochastic theoretical and empirical developments, and provides
models in economics and finance, including dynamic tools with which to analyze policy design.
programming, rational expectations, and arbitrage pricing The book can be used by postgraduate students of
models in discrete and continuous time. The book uses Economics and as a reference for professional economists
MATLAB to illustrate the algorithms and includes a in government or international financial organizations.
utilities toolbox to help readers develop their own
computational economics applications. Aghion and Howitts work on growth and policy has
vastly increased our understanding of endogenous
What the Reviewers say incentives and supportive policies that drive growth in
This book is an important contribution to the rapidly advanced and developing countries. In this important
growing literature on computational economics and book, they bring their own insights and the insights of
finance. It provides an extremely well integrated other pioneers to bear on the broader context of growth.
presentation of dynamic economic models and some of This book is accessible, fascinating and extremely useful.
the most effective numerical methods for solving them. It Contents: Preface. Introduction. Part I: Basic Paradigms
reinforces these ideas by providing illustrative solutions of Growth Theory Neoclassical Growth Theory. The AK
written in MATLAB. This book should enable most people Model. Product Variety. The Schumpeterian Model.
who do not have extensive prior background in Capital, Innovation, and Growth Accounting. Part II:
computation to understand the key methods and ideas, Understanding the Growth ProcessFinance and
and to begin applying these methods to their own Growth. Technology Transfer and Cross-Country
problems. I think it will be an essential part of the toolkit Convergence. Market Size and Directed Technical Change.
of the applied practitioner in economics or finance. General-Purpose Technologies. Stages of Growth.
JOHN RUST Institutions and Nonconvergence Traps. Part III: Growth
Professor of Economics, University of Maryland PolicyFostering Competition and Entry. Investing in
Contents: Preface. Introduction. Linear Equations and Education. Reducing Volatility and Risk. Liberalizing Trade.
Computer Basics. Nonlinear Equations and Comple- Preserving the Environment. Promoting Democracy.
mentarity Problems. Finite-Dimensional Optimization. Conclusion. Looking Ahead: Culture and Development.
Numerical Integration and Differentiation. Function Appendix: Basic Elements of Econometrics. References.
Approximation. Discrete Time, Discrete State Dynamic Index.
Models. Discrete Time, Continuous State Dynamic Latest Print 2010 / 520 pp. / 17.8 23.5 cm
Models: Theory and Examples. Discrete Time, Continuous ISBN-978-81-203-4064-0 / ` 425.00
State Dynamic Models: Methods. Continuous Time
Models: Theory and Examples. Continuous Time Models:
Solution Methods. Appendix A: Mathematical Back-
BARRO & SALA-I-MARTIN
ground. Appendix B: A MATLAB Primer. References. Economic Growth, 2nd ed.
Index. ROBERT J. BARRO, Professor of Economics, Harvard
Latest Print 2010 / 528 pp. / 17.8 23.5 cm University and Senior Fellow, Hoover Institution at
ISBN-978-81-203-3934-7 / ` 495.00 Stanford University.
XAVIER SALA-I-MARTIN, Professor of Economics, Columbia
University.
Developmental Economics This modern, uptodate text provides a compre-hensive
coverage of growth theory and empirics in a clear, easy-
to-read style. It superbly synthesizes much of the existing
AGHION, et al. theoretical and empirical research on the mechanisms
Economics of Growth, The and determinants of economic growth and convergence.
PHILIPPE AGHION. After an introductory discussion of economic growth, the
ROBERT C. WAGGONER, Professor of Economics at book examines neoclassical growth theories, from Solow
Harvard University. Swan in the 1950s and CassKoopmans in the 1960s to
PETER HOWITT, Lyn Crost Professor of Social Sciences at the more recent refinements. This is followed by a
Brown University. discussion of extensions to the model, with detailed
MICHAEL SPENCE, Professor Emeritus, Stanford University description of heterogeneity of households. The authors
and Winner of the 2001 Nobel Prize in Economics. then turn their searchlight on endogenous growth theory,
discussing, among other topics, models of endogenous
NICHOLAS STERN, Lord Stern of Brentford and IG Patel
technological progress, technological diffusion, and an
Professor of Economics and Government, London School
endogenous determination of labour supply and
of Economics.
population. They also explain the essentials of growth
This comprehensive introduction to economic growth accounting and apply this framework to endogenous
 250 PHI Learning CATALOGUE 2014

growth models. The final chapters give an empirical the inheritance from both the pre-colonial and colonial
analysis of regions and empirical evidence on economic eras as well as in the contemporary times.
growth for a broad panel of countries from 1960 to 2000. The text which contains numerous references is aimed at
This accessible yet rigorous text, which is a beautiful the students of economic development, and does not
blend of theory and empirical work, is intended as a text assume any background on economics as a prerequisite.
for postgraduate students of economics. It should prove It could be used in undergraduate-level courses in
equally useful to all those seriously interested in the economic development, political economy, comparative
pursuit of growth and development economics. systems, world economic systems and international
Contents: Preface. About the Autho` Introduction. relations.
Growth Models with Exogenous Saving Rates (the Solow Contents: Tables, Figures, and Maps. Preface.
Swan Model). Growth Models with Consumer Acknowledgments. Introduction to Economic Develop-
Optimization (the Ramsey Model). Extensions of ment. European Emergence. East Asian Experience. Sub-
the Ramsey Growth Model. One-Sector Models Saharan Africa. South Asia. Latin America. The Middle
of Endogenous Growth. Two-Sector Models of East and North Africa. Economies in Transition: Socialist
Endogenous Growth (with Special Attention to the Role to Market. Conclusions: What Have We Learned? About
of Human Capital). Technological Change: Models with an the Authors. Index.
Expanding Variety of Products. Technological Change: Latest Print 2007 / 336 pp. / 15.3 22.9 cm
Schumpeterian Models of Quality Ladde` The Diffusion of ISBN-978-81-203-3312-3 / ` 295.00
Technology. Labor Supply and Population. Growth
Accounting. Empirical Analysis of Regional Data Sets.
Empirical Analysis of a Cross Section of Countries. Economic Environment of
Appendix on Mathematical Methods. References. Index. Business
Latest Print 2012 / 672 pp. / 17.8 23.5 cm
ISBN-978-81-203-2551-7 / ` 525.00 PAILWAR
Economic Environment of Business,
GRABOWSKI, SELF & SHIELDS 3rd ed.
Economic Development: A Regional, VEENA KESHAV PAILWAR, Professor, Institute of
Institutional, and Historical Approach Management Technology (IMT), Nagpur.
RICHARD GRABOWSKI, SHARMISTHA SELF and MICHAEL Since liberalization, Indian economy is going through
P. SHIELDS. some dynamic changes. From a primarily closed agrarian
economy, India has become service-oriented open
The book covers the intellectual ground that a liberally economy, becoming more and more susceptible to
educated student needs to grapple with to understand economic fluctuations.
the complexity of economic development. For many
years political scientists and economists have presented This comprehensive book, in its third edition, continues
overly simplistic models and frameworks for under- to equip the readers with the necessary skills to assess
standing economic development that cannot withstand and analyze the evolving economic scenario in India and
critical analyses of many individual country cases. By world over. The new edition has been thoroughly revised
focusing on political economy in its cultural, religious, and and updated to incorporate the recent changes taking
historical roots as well as leadership decisions [the book] place in Indian and global economic environment. Every
spurs critical thinking. Working through the unique chapter is incorporated with a section on Understanding
development paths of individual countries promotes Economic Environment (UEE), in which the Indian
integrative thinking and a strong sense of realism about economic environment is compared with the economic
both the prospects and challenges of economic develop- environment of its neighbouring countries, emerging
ment in our rapidly emerging global economy and highly markets and major players in the world economy.
conflicted global society. All chapters are well-supported with illustrative examples
HENRY SMORYNSKI, College of St. Benedict, and cases to provide an analytical insight to the topics.
St. Johns University The chapters also include the topic Implications for
Managers, in which implications of a particular aspect of
This innovative book provides an introduction to an economy are summarized for the managers. Besides,
economic development adopting a regional approach. for an easy assessment of the data, most of the
Instead of a general theoretical presentation, the authors quantitative information is presented in a graphical form
focus the economy in its cultural and historical roots rather than in the conventional tabular format.
taking into account the circumstances facing the
economy. The theory is developed for particular regions Designed primarily as a textbook for the postgraduate
emphasizing on institutional structures within different students of management and commerce, this book is
regions. The development process presented is analyzed useful for the practising managers and policy makers as
within the historical context of each region, considering well.
 ECONOMICS 251

KEY FEATURES Firms Pollute and Production TheoryFrom Production

Includes illustrations using latest data (upto 2011) to Pollution. Production, Pollution, Output, and Prices.
Provides several numerical problems to strengthen the PART IV: Environmental Protection and Welfare
Maximizing Net Benefits in the Presence of Externalities.
quantitative aspect of the subject
Private Markets and the Environment: The Coase
Each chapter concludes with a Case Analysis to support Theorem. Government Policies for Environmental
the chapters with the applicative tools Protection. Enforcement and Political Economy. PART V:
Companion website www.phindia.com/veenapailwar Discounting and Project AnalysisThe Time Factor:
provides useful resources for the teachers as well as Discounting. Benefit-Cost Analysis. PART VI: Resource
for the students and has been updated as per the ManagementNonrenewable Resource Management.
current edition Renewable Resource Management. PART VII: Final
Contents: List of Cases. List of Boxes. List of Case Analysis ApplicationsEconomic Growth and the Environment.
Exercises. Preface. Acknowledgements. Economic Sustainability. Index.
Environment and Business Fluctuations. Data Sources Latest Print 2011 / 528 pp. / 17.8 23.5 cm
and Interpretations. National Income: Measurement and ISBN-978-81-203-4368-9 / ` 425.00
Environment Scanning. Inflation and Business
Environment. Fiscal Policy and Environment. Money:
Demand and Supply. Financial System, Crisis and Reforms. MUTHUKRISHNAN
Monetary Policy and Economic Environment. Balance of Economics of Environment
Payment: Accounting, Adjustments and Imbalances. Trade SUBHASHINI MUTHUKRISHNAN, Associate Professor and
Flows, International Linkages and External Environment. Coordinator, Postgraduate Department of Economics,
Capital Flows, Growth and Macroeconomic Instability. St. Josephs College (Autonomous), Bangalore.
Exchange Rate Regimes and Currency Convertibility.
Index. This book provides a comprehensive and coherent
discussion of environmental economics. The text begins
Latest Print 2012 / 512 pp. / 17.8 23.5 cm
with an overview of the interdependence of economics
ISBN-978-81-203-4492-1 / ` 450.00 / (e-book also available)
and the environment. It then focuses on the theories and
concepts from mainstream economics and describes how
Economics of Environment they are applied to environmental issues. The book
discusses in detail the issues of market failure, externality
and welfare with regard to the environment. It also
BERCK & HELFAND analyzes population dynamics and its relationship with
Economics of the Environment, The the environment. The concepts of natural resources
economics, its nature and the issue of scarcity as an
PETER BERCK, Department of Agricultural and Resource important part of environmental economics have been
Economics, University of California, Berkeley. dealt with. Finally, the book presents important national
GLORIA HELFAND. and international environmental issues and legislations.
This book integrates economics and environmental issues The book is specially designed for the undergraduate and
and explains how both market successes and failures postgraduate students of economics. The students of
affect the environment. It also shows readers how to environmental science and engineering and management
measure the value of environmental goods, the use of will also find the book quite useful.
these measurements in weighing environmental costs
against the benefits of economic activity, and the KEY FEATURES
implementation of policies to correct market failures. Discusses various real-life environmental issues for
better understanding of the theory.
KEY FEATURES OF THE BOOK Provides a list of assignment topics to encourage the
Accessible treatment of environmental economics students to gain practical knowledge.
using graphic tools. Includes a glossary containing important terms.
Reality-based cases.
Additional boxed examples of classic and Contents: Preface. Introduction to Environmental
contemporary environmental issues. Economics. Market and Environmental Resources.
Summaries of key lessons. Population and Environment. Natural Resources Use and
Numerical and conceptual exercises in each chapter. Depletion. Degradation of Environment. Sustainable
Development. Environmental Valuation and Techniques.
Contents: Preface. PART I: IntroductionEconomics and Indian Environmental Issues and Legislations.
the Environment. Supply and Demand: Market Forces and International Environmental Issues and Legislations.
the Environment. Markets and Market Failure: A Cause of Appendix. Glossary. Bibliography. Index.
Environmental Degradation. PART II: Consumer Theory
Latest Print 2010 / 232 pp. / 16.0 24.1 cm
and ValuationConsumer Behavior and the Environment.
Measuring Benefits to Consumers. Revealed Preference ISBN-978-81-203-4191-3 / ` 195.00 / (e-book also available)
Methods. Stated Preference Methods. PART III: Why
 252 PHI Learning CATALOGUE 2014

Engineering Economics of Money. Cash Flows for Investment Analysis: Concepts

and Diagrams. Evaluation of Engineering Alternatives.
Depreciation Analysis. Break-Even Analysis. Part II:
MISHRA Financial SystemCommercial Banking. Reserve Bank of
Engineering Economics and Costing, India. Indian Money Market. Part III: Cost Accounting
Costing and Cost Concepts. Marginal Costing. Standard
2nd ed. Costing and Variance Analysis. Cost Control and Cost
SASMITA MISHRA is an Economics faculty, Department of Reduction. Bibliography. Appendix: Interest Tables. Index.
Mathematics and Humanities, College of Engineering and Latest Print 2013 / 352 pp. / 17.8 23.5 cm
Technology, Bhubaneswar. ISBN-978-81-203-4167-8 / ` 250.00 / (e-book also available)
This substantially revised and updated edition of
Engineering Economics and Costing continues to build on
the fundamental principles and applications of the PARK
subject. Divided into three parts: Part I, Engineering
Economics; Part II, Financial System; and Part III, Cost
Contemporary Engineering Economics,
Accounting, the text discusses, in a simple and easy-to- 5th ed.
understand language, such topics as interest formulas CHAN S. PARK, Department of Industrial and Systems
and their applications, and various methods, for example, Engineering, Auburn University.
the present worth method of comparison, future worth The book is intended for undergraduate engineering
method, annual equivalent method, and the rate of students taking introductory engineering economics while
return method. It also includes, in its Appendix, interest appealing to the full range of engineering disciplines for
tables for a wide range of interest rates (0.2550%) and which this course is often required: industrial, civil,
for a period ranging from one year to 100 years. These mechanical, electrical, computer, aerospace, chemical,
tables, along with the topics discussed, will help students and manufacturing engineering, as well as engineering
of both Engineering and MCA in evaluating engineering technology.
projects. This edition has been thoroughly revised and updated
while continuing to adopt a contemporary approach to
WHAT IS NEW TO THIS EDITION
the subject, and teaching of engineering economics. This
Chapter 2 gives a distinction between Microeconomics text aims not only to build a sound and comprehensive
and Macroeconomics. coverage of engineering economics, but also to address
Chapter 2 also explains the concept of income key educational challenges, such as student difficulty in
elasticity, cross elasticity of demand, and elasticity of developing the analytical skills required to make informed
substitution. financial decisions.
At the end Chapter 3, a variety of simple numerical FEATURES
problems with solutions are given to illustrate the A wide range of chapter openers, examples, homework
concepts discussed. problems, and case studies drawn from all Engineering
Chapter 8 provides more examples illustrating the disciplines.
various aspects of break-even analysis. Chapter opening vignettes reflect the important
While the book is intended primarily as a text for B.Tech. segments of global economy in terms of variety and
and MCA courses of Biju Patnaik University of Technology scope of business as well.
(BPUT), Orissa, it would also be highly useful for BE/ Excel spreadsheet modeling techniques are
B.Tech. students of other universities/institutes. Besides, incorporated into various economic decision problems
practising engineers and project consultants making to provide many what-if solutions to key decision
economic decision analysis would find this well-organized problems.
book immensely valuable. FE Review problems by chapter
What the Reviewer Says: Contents: Preface. Part 1: Basics of Financial Decisions
Engineering Economic Decisions. Accounting and Financial
The book is very clear in exposition of the concepts and Decision Making. Interest Rate and Economic
theories of Economics. I am confident that it will be Equivalence. Understanding Money and Its Management.
extremely helpful to the engineering students. Part 2: Evaluation of Business and Engineering Assets
Dr. NIRMAL CHANDRA SAHU Present-Worth Analysis. Annual Equivalent-Worth
Professor, Postgraduate Department of Economics, Analysis. Rate-of-Return Analysis. PART 3: Analysis of
Project Cash FlowsCost Concepts Relevant to Decision
Berhampur University, Orissa
Making. Depreciation and Corporate Taxes. Developing
Contents: Preface. Part I: Engineering Economics Project Cash Flows. Part 4: Handling Risk and
Introduction to Engineering Economics. Microeconomics UncertaintyInflation and Its Impact on Project Cash
and Macroeconomics. Theory of Production. Time Value Flows. Project Risk and Uncertainty. Real-Options
 ECONOMICS 253

Analysis. Part 5: Special Topics in Engineering Productivity of Capital: The Writings of Piero Sraffa.
EconomicsReplacement Decisions. Capital-Budgeting Contemporary Economics I: The Bifurcation of Orthodoxy.
Decisions. Economic Analysis in the Service Sector. Contemporary Economics II: Institutionalism and Post-
AppendicesA: Fundamentals of Engineering Review Keynesianism. Contemporary Economics III: The Revival
Questions. B: Interest Factors for Discrete Compounding. of Critical Political Economy. Suggestions for Further
C: Values of the Standard Normal Distribution Function. Reading. Index. About the Authors.
Index. Latest Print 2011 / 604 pp. / 17.8 23.5 cm
Latest Print 2012 / 968 pp. / 17.8 23.5 cm ISBN-978-81-203-4402-0 / ` 395.00
ISBN-978-81-203-4209-5 / ` 550.00

Indian Economy
History of Economics
KANAGASABAPATHI
HUNT & LAUTZENHEISER Indian Models of Economy, Business
History of Economic Thought: and Management, 3rd ed.
A Critical Perspective, 3rd ed. P. KANAGASABAPATHI, Professor of Management,
E.K. HUNT, Professor of Economics University of Utah, presently working as the Director, Tamil Nadu Institute of
USA. Urban Studies, Coimbatore.
MARK LAUTZENHEISER, Associate Professor of Economics, This comprehensive and extensively researched study
Earlham College. deals primarily with the economic, business and
This book offers a unique perspective on the history of management models from the Indian perspectives. The
economic thought. It emphasizes the competing visions third edition of the book presents updated details, latest
and beliefs economists have had regarding how data and new information obtained from authentic
capitalism functions, and the resulting divergent sources in order to understand the topics discussed. It
theoretical frameworks they constructed. This third provides detailed information collected from field studies
edition is more accessible to both undergraduate and undertaken in different industrial and business centres
postgraduate level courses with the placement of more across the country.
formal presentations within appendices. The text also The details contained in the book have been obtained
develops more fully the ideas of some of the early post- from various empirical and research studies and reputed
Keynesians, such as Joan Robinson, Nicholas Kaldor, and national and international sources. The author contends
Roy Harrod, while the last three chapters are brought up- that India remained a strong economic, business and
to-date by including the Great Recession of 20072009. management power for most of the time in history, and
Brilliant and concise, Hunt and Lautzenheiser set the the country has the potential to achieve the premier
gold standard for critical narrative in economics. They status even today. He gives masterly analysis of not only
make the evolution of economic thought come alive as the Indian economic, business and management models,
an integral part of the human saga. Their mature but also the popular economic, business and
scholarship and profound human solidarity give the management models of the other countries. The author
reader a deep appreciation of social context and asserts that a paradigm shift in thinking is urgently
historical experience. needed to understand the ground realities and the
functioning Indian systems, so that the country could be
WILLIAM M. DUGGER, University of Tulsa taken forward with the necessary orientation and suitable
Contents: Foreword. Preface. Acknowledgments. policies.
Introduction. Economic Ideas Before Adam Smith. Intended primarily for the postgraduate students of
Adam Smith. Thomas Robert Malthus. David Ricardo. Management, the book would also be useful to the
Rationalistic Subjectivism: The Economics of Bentham, students of Economics and Commerce, as well as to the
Say, and Senior. Political Economy of the Poor: The Ideas professionals interested in the study of the Indian
of William Thompson and Thomas Hodgskin. Pure Versus economy, business and management from the Indian
Eclectic Utilitarianism: The Writings of Bastiat and Mill. perspectives.
Karl Marx. The Triumph of Utilitarianism: The Economics
KEY FEATURES
of Jevons, Menger, and Walras. Neoclassical Theories of
the Firm and Income Distribution: The Writings of A unique presentation of the Indian economic
Marshall, Clark, and Bhm-Bawerk. Thorstein Veblen. environment and its functioning models since the
Theories of Imperialism: The Writings of Hobson, ancient periods.
Luxemburg, and Lenin. Consummation, Consecration, and Comparative study of the Eastern and Western
Destruction of the Invisible Hand: Neoclassical Welfare business models giving a holistic view of the subject.
Economics. Neoclassical Ideology and the Myth of the Historical development of the Indian management
Self-Adjusting Market: The Writings of John Maynard systems and the Western theories with details of
Keynes. Annulment of the Myth of the Measurable contemporary management practices.
 254 PHI Learning CATALOGUE 2014

Text reinforced with plenty of data to validate the Productivity. Automation. Engineering Economy.
concepts and a large number of examples and case Ergonomics and Human Factors in Engineering.
studies to illustrate the concepts discussed. Operations Research. References. Index.
Updated with the latest data, recent developments and Latest Print 2012 / 432 pp. / 17.8 23.5 cm
new information. ISBN-978-81-203-4421-1 / ` 350.00 / (e-book also available)
Contents: Preface. Acknowledgements. Introduction.
Indian Economic Models. Other Economic Models. Basic CABRAL, KLEMPERER & WATERSON
Features of Different Economic Models. Types of Business
Models. Indian Business Models. Basic Features of Introduction to Industrial Organization
Different Business Models. Management Models. LUS M.B. CABRAL is Professor of Economics at the
Emerging India. Conclusion. Bibliography. Name Index. Leonard Stern School of Business, New York University.
Subject Index. PAUL KLEMPERER, Fellow of the British Academy and
Latest Print 2012 / 352 pp. / 16.0 24.1 cm Edgeworth Professor of Economics, Oxford University.
ISBN-978-81-203-4563-8 / ` 275.00 / (e-book also available) MICHAEL WATERSON, Department of Economics,
University of Warwick.
Over the past twenty years, the study of industrial
Industrial Economics organizationthe analysis of imperfectly competitive
marketshas grown from a niche area of micro-
economics to a key component of economics and of
BASU, et al. related disciplines such as finance, strategy, and
Industrial Organization and Management marketing. This book provides an issue-driven
introduction to industrial organization. While formal in its
S.K. BASU, Professor Emeritus at College of Engineering
Pune (formerly known as Government College of approach, the book is written in a way that requires only
basic mathematical training.
Engineering).
K.C. SAHU, former Director of NITIE Bombay. He has also Industrial Organization has needed a book like this. This
served as former Professor, VG School of Management articulate exposition of the subject by Luis Cabral, who
and former Professor/Founder-Chair, Industrial has himself made many important contributions to the
Engineering and Management (IIT Kharagpur). field, will be invaluable to all students of industrial
B. RAJIV, Associate Professor, Department of Production organization.
Engineering, College of Engineering, Pune. Contents: Preface. Part One: IntroductionWhat is
Industrial Organization. Basic Microeconomics. The Firm.
This comprehensive text provides a glimpse of various Games and Strategy. Part Two: From Monopoly to
theories and principles of management along with their Perfect CompetitionMonopoly and Regulation. Perfect
applications in engineering industries. The authors have (and Almost Perfect) Competition. Part Three:
explained classical management, economic analysis, OligopolyOligopoly Competition. Collusion. Market
techno-economic life and various quantitative techniques Structure and Market Power. Part Four: Price and
associated with plant and facilities layout, behavioural Nonprice StrategiesPrice Discrimination. Vertical
studies, and human relations. Ergonomics and human Relations. Product Differentiation. Advertising. Part Five:
factors in engineering has assumed a new dimension to Entry and ExitEntry Costs, Market Structure, and
design and manufacturing of products. The application of Welfare. Strategic Behavior, Entry and Exit. Part Six:
these principles, in relation to human effort and plant TechnologyResearch and Development. Networks and
efficiency, has been discussed at length. It also discusses Standards. Notes. Index.
the biodynamic analyses of man-machine system in a Latest Print 2010 / 368 pp. / 17.8 23.5 cm
stress-free environment.
ISBN-978-81-203-4153-1 / ` 350.00
This practice-oriented book, which contains a large
number of worked-out examples, exercises and other
pedagogic features, is intended for the undergraduate TIROLE
students of Industrial and Production Engineering. It can Theory of Industrial Organization, The
also be used as a reference by practising engineers. JEAN TIROLE.
Contents: Preface. Management. Organisation Structures.
Formation of Company and its Legal Aspects. Financial This book gives a straightforward account of
Planning: Finance and Economic Analysis. Depreciation developments in the theory of industrial economics and
and Replacement. Product Engineering. Physical Facilities. blends them into the tradition of industrial organization.
Production Planning and Control. Inventory Control. Work The text primarily presents accomplishments of what the
Study. Job Evaluation, Merit Rating and Wage Incentives. author calls, The Second Wave, which began in the
Personnel Management. Assurance Engineering and 1970s and made a sizeable impact in the theoretical
Sciences: Reliability, Quality Control and Maintainability. aspects of industrial organization, though the earlier
Sales Forecasting. Financial Control. Plant Engineering and contributions that laid the foundation are not forgotten.
Maintenance. Behavioural Aspects of Management. The book is divided into two parts. The first part features
 ECONOMICS 255

market behaviour and considers monopolists choices of Rate. Price Levels and the Exchange Rate in the Long Run.
price and quality, the spectrums of goods advertising and Output and the Exchange Rate in the Short Run.
the distribution of structure. Part two analyses the choice Macroeconomic Policy and Floating Exchange Rates. Fixed
price, capacity, product positioning, research and deve- Exchange Rates and Currency Unions. International
lopment, and other strategic variables in a comparatively Monetary Arrangements. Capital Flows and the
monopolistic market. Developing Countries. Appendix: GDP, Population, and
Contents: Preface. Introduction. The Theory of the Firm. Exports for Countries, 2005. Glossary. Index.
I: The Exercise of Monopoly PowerMonopoly. Product Latest Print 2010 / 576 pp. / 17.8 23.5 cm
Selection, Quality, and Advertising. Price Discrimination. ISBN-978-81-203-3827-2 / ` 350.00
Vertical Control. II: Strategic InteractionShort-Run Price
Competition. Dynamic Price Competition and Tacit
Collusion. Product Differentiation: Price Competition and
Labour Economics
Non-Price Competition. Entry, Accommodation, and Exit.
Information and Strategic Behavior: Reputation, Limit CAHUC & ZYLBERBERG
Pricing, and Predation. Research and Development and
the Adoption of New Technologies. Noncooperative
Labor Economics
Game Theory: A Users Manual. Review Exercises. Index. PIERRE CAHUC and ANDR ZYLBERBERG.
Latest Print 2010 / 496 pp. / 21.6 27.8 cm This book is an impressive achievement. It offers a
ISBN-978-81-203-1049-0 / ` 350.00 uniquely comprehensive, technically in-depth, and up-to-
date treatment of modern labor economics suitable for
graduate teaching.
International Economics DAVID H. AUTOR
Department of Economics, MIT
An encyclopedic, integrated, and thoroughly modern
SAWYER & SPRINKLE presentation of labor economics, from supply and
International Economics, 3rd ed. demand decisions to unemployment to the role and
effects of institutions. Topics with which I am familiar
W. CHARLES SAWYER and RICHARD L. SPRINKLE. have been given a clear, concise, precise, balanced, and
This text on the subject is appropriate for the broadest convincing treatment. This is an outstanding textbook.
range of students: economics majors, business majors, OLIVIER BLANCHARD
international relations and other non-business students. Department of Economics, MIT
Its approach reinforces the tools students have learned
This landmark graduate-level text combines depth and
(principles level information). It combines application
breadth of coverage with recent, cutting-edge work in all
and theory to teach students to apply international
the major areas of modern labor economics. Because of
economics to their future careers in the public or private
its command of the literature and the freshness of the
sector.
material included, it will also prove to be a valuable
KEY FEATURES resource for practicing labor economists.
Diverse Mix of MaterialIn order to make learning more The book moves back and forth between factual data and
efficient for all types of learners, various features have theoretical reasoning. The space devoted to theory
been added throughout the text, including: reflects the profound theoretical restructuring in the field
Key terms defined in the margins that has taken place in the last thirty years; the authors
Review of economic principles provided at key points, present these developments within a unified pedagogic
providing flexibility to review the material in class framework. The teaching methods are based on
or out mathematical models, with the mathematical analyses
In-chapter boxes provide more extensive examples or laid out clearly, and the derivation of most results given
applications of previously described theory in five mathematical appendices that provide a toolkit for
understanding the models.
Contents: About the Author. Preface. Introduction: An
Overview of the World Economy. Why Countries Trade. Contents: Introduction. Acknowledgments. Part One:
Comparative Advantage and the Production Possibilities Supply and Demand BehaviorsLabor Supply. Education
Frontier. Factor Endowments and the Commodity and Human Capital. Job Search. Labor Demand. Part Two:
Composition of Trade. Intraindustry Trade. International Wage FormationCompensating Wage Differentials and
Factor Movements. Tariffs. Nontariff Distortions to Discrimination. Contracts, Risk-Sharing, and Incentive.
Trade. International Trade Policy. Regional Economic Collective Bargaining. Part Three: Unemployment
Arrangements. International Trade and Economic Growth. and InequalityUnemployment and Inflation. Job
National Income Accounting and the Balance of Reallocation and Unemployment. Technological Progress,
Payments. International Transactions and Financial Globalization, and Inequalities. Part Four: Institutions and
Markets. Exchange Rates and Their Determination: A Economic PolicyLabor Market Policies. Institutions and
Basic Model. Money, Interest Rates, and the Exchange Labor Market Performance. Mathematical Appendices
 256 PHI Learning CATALOGUE 2014

A: Static Optimization. B: Dynamic Optimization. C: Basic BLANCHARD & FISCHER

Notions Concerning Random Variables. D: The Poisson
Process and the Value of an Asset. E: Systems of Linear Lectures on Macroeconomics
Difference Equations. Notes. Name Index. Subject Index. OLIVIER JEAN BLANCHARD, Professor of Economics at
Latest Print 2009 / 880 pp. / 17.8 23.5 cm Massachusetts Institute of Technology.
ISBN-978-81-203-3795-4 / ` 525.00 STANLEY FISCHER, Professor of Economics at
Massachusetts Institute of Technology and Vice-President
of Development Economics at the World Bank.
Macroeconomics The text provides the first comprehensive description and
evaluation of macroeconomic theory in many years.
BARRO The main purpose of the book is to characterize and
Macroeconomics, 5th ed. explain fluctuations in output, unemployment, and
ROBERT J. BARRO is Robert C. Waggoner Professor of movement in prices. Topics include consumption and
Economics at Harvard University and a senior fellow investment, the implications of finite horizons, goals of
of the Hoover Institution at Stanford University. economic policy, fiscal policy, and dynamic inconsistency.
This book presents an equilibrium approach to Written as a text for postgraduate students, the book
macroeconomics. It shows readers how market-clearing also presents topics in a self-contained way that makes it
models with strong microeconomic foundations can be a suitable reference for professional economists. A
used to understand real-world phenomena and to background in macroeconomics, statistics and
evaluate alternative macroeconomic policies. Moreover, a econometrics is the prerequisite for studying the text.
single, unified framework works as well for short-term KEY FEATURES
business fluctuation as for long-term economic growth.
Complete discussions on various models appropriate to
This latest edition includes the most recent theoretical each topic.
and empirical developments in economic growth, recent A special chapter analyses the goals of economic
evidence on the macroeconomics of labor markets and policy, monetary policy, fiscal policy, and dynamic
public finance, and up-to-date results on the interplay inconsistency.
between nominal and real variables. Basic models are described and extended to take into
He has changed the way economists think about account the presence of uncertainty and stochastic
everything from the long-run effects of government fluctuations.
deficits to the forces that favor economic growth. Two exclusive chapters cover what-may-be called new
Contents: Preface. The Approach to Macroeconomics. Keynesian economics.
Part One: Microeconomic Foundations and the Basic Contents: Preface. Introduction. Consumption and
Market-Clearing ModelWork Effort, Production, and Investment: Basic Infinite Horizon Models. The
ConsumptionThe Economics of Robinson Crusoe. The Overlapping Generations Model. Money. Multiple
Behavior of Households with Markets for Commodities Equilibria, Bubbles, and Stability. Optimal Consumption,
and Credit. The Demand for Money. The Basic Market- Investment, and Inventory Behavior. Competitive
Clearing Model. The Labor Market. Part Two: Inflation Equilibrium Business Cycles. Nominal Rigidities and
An Introduction to Inflation and Interest Rates. Money, Economic Fluctuations. Goods, Labor, and Credit Markets.
Inflation, and Interest Rates in the Market-Clearing Some Useful Models. Monetary and Fiscal Policy Issues.
Model. Part Three: Business Fluctuations, Unemployment, Name Index. Subject Index.
and Economic GrowthInvestment and Real Business Latest Print 2013 / 664 pp. / 15.3 22.9 cm
Cycles. Unemployment. Economic Growth. Part Four: ISBN-978-81-203-1042-1 / ` 450.00
Government BehaviorGovernment Consumption and
Public Services. Taxes and Transfers. The Public Debt.
Part Five: The International EconomyWorld Markets in BURTON & BROWN
Goods and Credit. Exchange RatesPart Six: Interactions
between the Monetary Sector and the Real Sector Financial System and the Economy, The:
Financial Intermediation. The Interplay between Nominal Principles of Money and Banking, 5th ed.
and Real VariablesWhat is the Evidence? Money and MAUREEN BURTON, Professor of Economics, California
Business Fluctuations in the Market-Clearing Model. The State Polytechnic University, Pomona.
Keynesian Theory of Business Fluctuations. Bibliography.
BRUCE BROWN, Associate Professor of Economics,
Glossary. Author Index. Subject Index. California State Polytechnic University, Pomona.
Latest Print 2012 / 896 pp. / 17.8 23.5 cm
ISBN-978-81-203-4485-3 / ` 795.00 The fifth edition of The Financial System and the
Economy is an excellent text for undergraduate courses in
money and banking, and would also be suitable for
related courses such as financial institutions and
markets. The text presents the standard material covered
 ECONOMICS 257

in such courses, but it is also rich in institutional and GHOSH & GHOSH
historical material, which I see as its distinguishing
characteristic. The chapters on financial innovation and Macroeconomics
the interactions between profit seeking, innovation, CHANDANA GHOSH, Assistant Professor at the Economic
regulation, and financial instability are particularly well Research Unit, Indian Statistical Institute, Kolkata.
done. AMBAR GHOSH, Professor of Economics, Jadavpur
CHRISTOPHER NIGGLE, University of Redlands University, Kolkata.
The fifth edition of this classic text covers the origins and Macroeconomics, which along with microeconomics
causes of the ongoing financial crisis, including excessive forms one of the two most general fields of economics,
risk-taking and the erosion of lending standards, the deals with the entire economynational, regional and
securitization of mortgages and other assets and the global economy. As macroeconomics encompasses the
development of credit derivatives. Expanded coverage of performance, structure, behaviour, and decision making
financial instability, including the theories of Hyman of the whole economy, it impinges on the lives of all
Minsky are also included. It the people in a country and the world in general. This
gives students an understanding of how the financial comprehensive and well-organized text strives to dwell
system works, how it affects the economy, and the on the multidimensional aspects of macroeconomics in
role of policy makers and regulators. such a fashion that the concepts are explained with great
captures the recent changes in the financial system, precision and clarity.
some of which have contributed to the ongoing The authors, Dr. Ambar Ghosh and Dr. Chandana Ghosh,
financial crisis, and some of which result from the with their expertise and their wealth of experience in
crisis. teaching the subject, try to strike a balance in treatment
presents an analytical framework that enables students of the subject. That is to say, the text is neither too
to understand and anticipate changes in financial heavily mathematical nor entirely bereft of mathe-
markets and institutions as the financial system maticsindeed, it gives the right mix of mathematics and
continues to evolve. theory.
The text is suitable for an introductory undergraduate The book discusses in detail Keynesian economics, which
course in banking or financial markets analysis taught focuses on aggregate demand to explain levels of
in economics or finance. It is also useful for financial unemployment and the business cycle, as well as New
markets course in MBA. Keynesian economics which is based on rational
Contents: Preface. Part 1: IntroductionIntroduction and expectations and efficient markets. Under these two
Overview. Money and Its Role in the Economy. The broad categories, the book covers such topics as national
Overseer: The Federal Reserve System. Financial Markets, income accounting, aggregate demand and determination
Instruments, and Market Make. Part 2: Financial Prices of GDP, and the IS-LM model. Besides, the text analyzes
Interest Rates and Bond Prices. The Structure of Interest the Classical Theory dealing with aggregate supply,
Rates. Market Efficiency and the Flow of Funds Among money market; the complete Keynesian model; and the
Sector. Part 3: Financial InstitutionsAn Introduction to consumption and investment functions. The book clearly
Financial Intermediaries and Risk. Commercial Banking explains and rejects new Classical and new Keynesian
Structure, Regulation, and Performance. Financial theories. The book concludes with a critique and
Innovation. Financial Instability and Strains on the rejection of modern theories of growth and the
Financial System. Regulation of the Banking System and implications of growth for the economy.
the Financial Services Industry. Part 4: Financial This book is intended mainly as a text for undergraduate
MarketsThe Debt Markets. The Stock Market. Securities and postgraduate students of Economics for their course
Firms, Mutual Funds, and Financial Conglomerates. How in Macroeconomics. Besides, all those who wish to delve
Exchange Rates Are Determined. Forward, Futures, and deeper into the complex yet fascinating subject of Macro-
Options Agreements. The International Financial System. economics should find reading the book useful and
Part 5: Monetary TheoryThe Fed, Depository rewarding.
Institutions, and the Money Supply Process. The Demand
for Real Money Balances and Market Equilibrium. Contents: Preface. Part I: Substantive Macro-economics
Financial Aspects of the Household, Business, Introduction. National Income Accounting. Aggregate
Government, and Rest-of-the-World Secto` Aggregate Demand and Determination of GDP. Financial Sector,
Demand and Aggregate Supply. Part 6: Monetary Policy Money Supply and Interest Rates. IS-LM Model. Classical
The Challenges of Monetary Policy. The Process of Theory. Complete Keynesian Model. The Real Sector and
Monetary Policy Formulation. Policy Implementation. the Financial Sector. Consumption Function. Investment
Monetary Policy in a Globalized Financial System. Function: Keynesian Theory of Investment in Fixed
Glossary. Index. About the Authors. Capital. Demand for Money. Part II: Macro-economics
Gone AstrayNew Classical and New Keynesian Theories.
Latest Print 2009 / 912 pp. / 20.0 25.0 cm Modern Theories of Growth: A Critique. Index.
ISBN-978-81-203-3958-3 / ` 550.00
Latest Print 2011 / 448 pp. / 17.8 23.5 cm
ISBN-978-81-203-4306-1 / ` 350.00 / (e-book also available)
 258 PHI Learning CATALOGUE 2014

GOODWIN, et al. KEY FEATURES

Macroeconomics in Context Theory as a way to evaluate macro questions
Patient and early introduction to business cycles
NEVA R. GOODWIN, co-director of the Global A dynamic version of the AS-AD model
Development and Environment Institute (GDAE) at Tufts
A clear distinction between short- and long-run macro
University. models
JULIE A. NELSON, senior research associate at GDAE Tufts
Pedagogically designed figures
University.
Case studies
JONATHAN HARRIS, director of the Theory and Education
Program at GDAE, Tufts University. International Perspective boxes
Self-Tests
This text updates the introductory undergraduate Data Appendixes
students on critical concerns of the 21st century including
distributional equity and ecological sustainability. It An ideal text on the subject for undergraduate
include discussions of historical, institutional, political and students of Economics.
social factors to encourage students get engaged with the Contents: Preface. Part I: Introduction and
subject matter and offers clear and insightful coverage of MeasurementChapter 1: What is Macroeconomics?.
standard concepts and models. Chapter 2: The Measurement of Income, Prices, and
Unlike most macroeconomics textbooks which focus Unemployment. Part II: The Short Run: Business Cycles
and Policy ResponsesChapter 3: Income and Interest
exclusively on concepts of efficiency and GDP growth,
Rates: The Keynesian Cross Model and the IS Curve.
this book starts with the question of human well-being Chapter 4: Strong and Weak Policy Effects in the IS-LM
and then examines how economic activities can Model. Chapter 5: Financial Markets, Financial Regulation,
contribute to or detract from our well-being. and Economic Instability. Chapter 6: The Government
Macroeconomics in Context also includes topics on Budget, the Government Debt, and the Limitations of
quality of employment, globalization and the adequacy of Fiscal Policy. Chapter 7: International Trade, Exchanges
living standards. Rates, and Macroeconomic Policy. Part III: The Price
Contents: Preface. Acknowledgements. Sample Course Level, Inflation, and UnemploymentChapter 8:
Outlines. Part One: The Context for Economic Analysis Aggregate Demand, Aggregate Supply, and the Great
Economic Activity in Context. Useful Tools and Concepts. Depression. Chapter 9: Inflation: Its Causes and Cures.
What Economies Do. Supply and Demand. Part Two: Chapter 10: The Goals of Stabilization Policy: Low
Inflation and Low Unemployment. Part IV: The Long Run:
Macroeconomic BasicsMacroeconomic Measurement:
Economic Growth, Success, and FailureChapter 11: The
The Current Approach. Macroeconomic Measurement:
Theory of Economic Growth. Chapter 12: The Big
Environment and Social Dimensions. Employment and Questions of Economic Growth. Part V: Monetary Policy
Unemployment. The Structure of the United States and the Sources of InstabilityChapter 13: Money,
Economy. Part Three: Macroeconomic Theory and Banks, and the Federal Reserve. Chapter 14: The Goals,
PolicyAggregate Demand and Economic Fluctuations. Tools, and Rules of Monetary Policy. Chapter 15: The
Fiscal Policy. Money and Monetary Policy. Aggregate Economics of Consumption Behavior. Chapter 16: The
Supply, Aggregate Demand, and Inflation: Putting It All Economics of Investment Behavior. Part VI: The Evolution
Together. Part Four: Macroeconomic Issues and of Macroeconomic IdeasChapter 17: New Classical
ApplicationsThe Global Economy. How Economies Macro and New Keynesian Macro. Chapter 18:
Grow and Develop. Macroeconomic Challenges for the Conclusion: Where We Stand.
Twenty-First Century. Glossary. Index.
Latest Print 2013 / 680 pp. / 20.0 25.0 cm
Latest Print 2009 / 464 pp. / 17.8 23.5 cm ISBN-978-81-203-4393-1 / ` 625.00
ISBN-978-81-203-3748-0 / ` 350.00

KENNEDY
GORDON Macroeconomic Essentials:
Macroeconomics, 12th ed. Understanding Economics in the News,
ROBERT J. GORDON, Stanley G. Harris Professor in the
Social Sciences, Northwestern University. 3rd ed.
This book presents a cohesive view of the macro PETER E. KENNEDY, formerly Professor Emeritus of
concepts. It, as in previous editions, adopts the core Economics at Simon Fraser University.
distinction between short-run macro, devoted to This introductory text offers an alternative to the
explaining business cycles and their prevention, and long- encyclopedic, technically oriented approach taken by
run macro, dedicated to explaining economic growth. It traditional textbooks on macroeconomic principles.
engages the students with the subject by informing about Concise and non-technical but at the same time rigorous,
the current state of affairs of the global economy. its goal is not to teach students to shift curves on
 ECONOMICS 259

diagrams but to help them understand fundamental KENNEDY

macroeconomic concepts and their real-world
applications. This is accomplished by the clear exposition Macroeconomic Theory
of introductory macroeconomic theory provided in the M. MARIA JOHN KENNEDY, Associate Professor,
book along with more than 700 two/three sentence Economics, Arul Anandar College, Karumathur, Madurai.
news clips of economics media coverage that serve as
Macroeconomic theories were designed to cope up with
illustrations/exercises of the concepts discussed.
the economic turmoil, such as Great Depression, so as to
This updated edition includes subprime mortgage crisis stabilize the economy. This book comprehensively
and other subjects; new curiosities (boxed expositions explains the broad aggregates and their interactions such
of important topics) have been added, as have news as national income and output, the unemployment rate,
clips about recent events; and the most challenging end- and price inflation, and sub-aggregates like total
of-chapter questions are now separated from the less consumption and investment spending, and their
challenging. Many chapters include a set of numerical components.
exercises (quite different from those found in traditional
Divided into six parts, the textbook elaborates various
texts); a sample exam question appears at the end
aspects of macroeconomicscircular flow and its effects
of each section within a chapter; and a test bank of
on national income, monetary theory, business cycle
multiple-choice questions (with answers) is available theory and macroeconomic policiesin detail. The book
online. Technical material appears in appendices
makes clear the difference between three approaches to
following each chapter. Other appendices offer answers economicsKeynesian economics, which focuses on
to the sample exam questions and the even-numbered
demand; New-classical economics, which is based on
end-of-chapter exercises.
rational expectations and efficient markets; and Innova-
By setting aside much of the formal apparatus of curve- tion economics, which is focused on long run growth
shifting economics, Macroeconomic Essentials focuses through innovation.
attention just where it should beon understanding key A prominent feature of this text is the use of simple
concepts and on thinking. At the center of economics is, algebraic expressions and formulations to reinforce
after all, the study of human behavior, not the art of analytical expositions of complex macroeconomic
mathematical manipulation. theories in students. The book also explicates how
LLOYD J. DUMAS, Professor of Economics macroeconomic models and their forecasts can be
University of Texas at Dallas and author of The utilized by both governments and large corporations to
Peacekeeping Economy assist in the development and evaluation of economic
policy. The chapters are incorporated with real-life
In the third edition of Macroeconomics Essentials, Peter
examples giving practical insight on the subject.
Kennedy sets himself a difficult task and succeeds
beautifully. Kennedys textbook marries impressive Primarily intended for the undergraduate and post-
breadth, simplicity, and rigor. He provides a concise and graduate students of economics, this book can also be
non-technical overview of the core analytical concepts in beneficial for the students opting for the courses in
macroeconomics who are tethered to bits of relevant commerce.
empirical evidence. This is a particularly useful textbook Contents: Preface. Part I: IntroductionMicro-economics
for instructors outside of economics departments that and Macroeconomics. Basic Concepts in Macro-
want to bring students quickly up to speed on the economics. Part II: Circular Flow and National Income
principles that underlie recent political economic trends Circular Flow of Income. The National Income and Its
and events (including the subprime crisis). Distribution. Part III: Macroeconomic TheoryThe
STEPHEN NELSON, Northwestern University Classical Theory of Employment. Says Law of Market.
The Keynesian Theory of Income and Employment. The
Contents: Preface. Introduction. The Basics of Supply and Multiplier. Balanced Budget Multiplier and Foreign Trade
Demand, and a Big Picture. Measuring GDP and Inflation. Multiplier. The Acceleration Principle. Super Multiplier.
Unemployment. The Role of Aggregate Demand. The Consumption Function. Theories of Consumption
Supply Side. Growth and Productivity. The Money Supply. Function. Savings and Investment. Rate of Interest.
The Monetarist Rule. Monetary Policy and Interest Rates. Keynes Theory of Money and Prices Reformulation of the
Real-versus-Nominal Interest Rates. Stagflation. The Quantity Theory of Money. Evaluation of Keynesian
Balance of Payments. Policy in an Open Economy. Theory of Employment. Part IV: Monetary TheoryIS-LM
Purchasing Power Parity. Interest-Rate Parity. Function: General Equilibrium of Product and Money
AppendicesA: Answers to Sample Exam Questions. Markets. Inflation. Theories of Inflation. The Phillips
B: Answers to Even-Numbered Exercises, Glossary, Index. Curve. Part V: Theories of Business CycleBusiness
Latest Print 2012 / 480 pp. / 17.8 23.5 cm Cycles. Some Alternative Theories of Trade Cycle. Part VI:
ISBN-978-81-203-4486-0 / ` 495.00 MacroEconomic Policy and Theories of Distribution.
Macroeconomic Policy. Monetary Policy. Fiscal Policy.
Incomes Policy. Rational Expectations. Monetarism vs
 260 PHI Learning CATALOGUE 2014

Keynesianism. Supply Side Economics. New Classical the importance of price stability and a nominal anchor
Macroeconomics. Macro Theories of Distribution. Index. fiscal and financial preconditions for achieving price
Latest Print 2013 / 400 pp. / 16.0 24.1 cm stability
ISBN-978-81-203-4240-8 / ` 325.00 / (e-book also available) central bank independence as an additional
precondition
central bank accountability
MICHL the rationale for inflation targeting
Macroeconomic Theory: A Short Course the optimal inflation target
central bank transparency and communication
THOMAS R. MICHL, Professor of Economics at Colgate the role of asset prices in monetary policy.
University.
Contents: Preface. I: How Did We Get Here?
This book presents all the key topics in intermediate-level Fundamental Issues in the Conduct of Monetary Policy.
macroeconomic theory, using simplest mathematical What Should Central Banks Do? The Transmission
models possible, and highlights the casual linkages of Mechanism and the Role of Asset Prices in Monetary
economic theory. The discussion opens the possibility Policy. The Role of Output Stabilization in the Conduct of
that the standard models are incomplete, challenging Monetary Policy. Can Central Bank Transparency Go Too
students to form their own opinions about, for example, Far? Is There a Role for Monetary Aggregates in the
the existence of a unique natural rate of unemployment. Conduct of Monetary Policy? Rethinking the Role of
The key chapter on inflation focuses on the relationship NAIRU in Monetary Policy: Implications of Model
between inflation and unemployment, which makes the Formulation and Uncertainty. II: Monetary Policy Strategy
treatment of monetary policy more realistic and modern. in Advanced EconomiesCentral Bank Behavior and the
Other chapters explore the open economy under fixed Strategy of Monetary Policy: Observations from Six
and floating exchange rates, the classical growth model, Industrialized Countries. Inflation Targeting: A New
and the Solow-Swan growth model. Classroom-tested Framework for Monetary Policy? International Experience
problems and a mathematical appendix supplement the with Different Monetary Policy Regimes. Why the Federal
chapters. Reserve Should Adopt Inflation Targeting. III: Monetary
Policy Strategy in Emerging Market and Transition
Graduate students as well as those teaching macro-
EconomiesInflation Targeting in Emerging Market
economics should find this book highly useful since the
Countries. Monetary Policy Strategies for Latin America.
basic models developed here are indispensable.
Monetary Policy Strategies for Emerging Market
Contents: Preface. Macroeconomic Accounting. Prices Countries: Lessons from Latin America. Inflation Targeting
and Output. Keynesian Theory. The IS Curve. The LM in Transition Economies: Experience and Prospects. A
Curve. The IS-LM Model. The Aggregate Demand Curve. Decade of Inflation Targeting in the World: What Do We
The Aggregate Supply Curve. The AS-AD Model. Inflation Know and What Do We Need to Know? The Dangers of
and Unemployment. A Model with Active Monetary Exchange-Rate Pegging for Emerging Market Countries.
Policy. Open Economy Basics. Fixed Exchange Rates. The Mirage of Exchange-Rate Regimes for Emerging
Flexible Exchange Rates. The Classical Growth Model. The Market Countries. IV: What Have We Learned? Everything
Neoclassical Growth Model. A. Mathematical Appendix. B. You Wanted to Know about Monetary Policy Strategy,
Answers to Selected Even Problems. Bibliography. Index. but Were Afraid to Ask. Sources. Index.
Latest Print 2009 / 284 pp. / 15.3 22.9 cm Latest Print 2009 / 560 pp. / 17.8 23.5 cm
ISBN-978-81-203-2446-6 / ` 225.00 ISBN-978-81-203-3957-6 / ` 475.00

MISHKIN STIGLER
Monetary Policy Strategy Theory of Price, The, 4th ed.
FREDERIC S. MISHKIN. GEORGE J. STIGLER, University of Chicago.
This book by a leading authority on monetary policy The classic text by the renowned economist and nobel
offers a unique view of the subject from the perspectives laurate, presents the essentials of the theory of the
of both scholar and practitioner. The book discusses the allocation of resources and the determination of prices.
changes in the conduct of monetary policy in recent
years, in particular the turn to inflation targeting. It sums The subject of Price Theory is a major part of Micro-
up Everything You Wanted to Know about Monetary economics, which is a compulsory subject in
Policy Strategy, But Were Afraid to Ask, and reflects on undergraduate courses in Economics. The main additions
what we have learnt about monetary policy over the last in the book are the chapters on the economics of
thirty years. information and on the economic role of the state. The
The book blends theory, empirical evidence, and text primarily provides a precise presentation of the
extensive case studies of monetary policy in advanced economic theory of the allocation of resources and the
and emerging market and transition economies. determination of price.
Throughout, its focus is on the following key areas: Contents: Introduction to Economic Analysis. Prices and
 ECONOMICS 261

the Enterprise Economy. Consumer Behavior. The Theory Monetary Policy. Monetary Policy Operating Procedures.
of Utility. Pricing with Limited Supplies. The Supplies of References. Name Index. Subject Index.
Productive Services. Costs and Production. Production: Latest Print 2011 / 648 pp. / 17.8 23.5 cm
Diminishing Returns. Production: Returns to Scale.
ISBN-978-81-203-4252-1 / ` 450.00
Additional Topics in Production and Costs. The General
Theory of Competitive Prices. The Theory of Monopoly.
Oligopoly, Cartels, and Merge The Economics of Mathematics for Economics
Information. The Demand for Productive Services. Rents
and Quasi-Rents. Wage Theory. The Size Distribution of
Income. Capital and Interest. The Economy and the State. BAUMOL
Appendix AFundamental Quantitative Relationships. Economic Theory and Operations
Appendix BMathematical Notes. Index.
Analysis, 4th ed.
Latest Print 2004 / 380 pp. / 15.3 22.9 cm
WILLIAM J. BAUMOL, Princeton and New York
ISBN-81-203-1140-X / ` 150.00
Universities.
This new edition of the highly acclaimed text offers a
WALSH comprehensive description of the current body of
Monetary Theory and Policy, 3rd ed. microeconomic theory and its applications to operations
research. It explains the logic of analysis and offers
CARL E. WALSH, Professor of Economics, University of detailed discussions on how business practice can
California, Santa Cruz. become more practical with keen abstract analysis of its
This text presents a comprehensive treatment of the problems. The standard topics of microeconomics and
most important topics in monetary economics, focusing mathematical economics, as well as a number of new
on the primary models monetary economists have topics have been covered. The organization of the book
employed to address topics in theory and policy. It covers has been revised on the basis of economic area covered.
the basic theoretical approaches, shows how to do Contents: Part One: Analytic Tools of Optimization
simulation work with the models, and discusses the full Optimization and an Example from Inventory Analysis.
range of frictions that economists have studied to Some Elementary Mathematics. Marginal Analysis.
understand the impacts of monetary policy. Maximization, Minimization, and Elementary Differential
This third edition reflects the latest advances in the field, Calculus. Linear Programming. Duality. Nonlinear
incorporating new or expanded material on such topics as Programming. Kuhn-Tucker Methods. Part Two: Demand
monetary search equilibria, sticky information, adaptive and Production TheoryDemand Curves, Utility Surfaces
learning, state-contingent pricing models, and channel and Indifference Maps. On Empirical Determination of
systems for implementing monetary policy. Much of the Demand Relationships. Production and Cost. Linear
material on policy analysis has been reorganized to Programming and the Theory of Production. Comparative
reflect the dominance of the new Keynesian approach. Statics and Maximization: Consumers and Firms. Towards
The book continues to be not only the leading text in the Observability: Revealed Preference and Expenditure and
field but also the standard reference for academics and Cost Functions. Part Three: Firms, Games and Decisions
researchers. The Firm and Its Objectives. Market Structure, Pricing,
and Output. Neumann-Morgenstern Utility Theory. Game
Carl Walshs Monetary Theory and Policy is an Theory. Decision Theory. Part Four: General Equilibrium,
indispensable bridge between theory and practice.
Welfare And DistributionGeneral Equilibrium and the
The book is a comprehensive overview of the field. Each Theory of Money. General Equilibrium and Welfare
topic is addressed by a few models exposited with
Economics. Input-Output Analysis. Activity Analysis and
mathematical rigor and policy insight. The depth and General Equilibrium. Theory of Distribution. Capital and
breadth of the model presentations make the book an Investment Decisions. Capital and Distribution Theory.
essential reference for students and central bank Answers to Problems. Index.
economists alike.
Latest Print 2010 / 720 pp. / 15.3 22.9 cm
MARVIN GOODFRIEND, Tepper School of Business, ISBN-978-81-203-0141-2 / ` 295.00
Carnegie Mellon University
Contents: Preface. Introduction. Empirical Evidence on
Money, Prices, and Output. Money-in-the-Utility
Function. Money and Transactions. Money and Public
Finance. Money in the Short Run: Informational and
Portfolio Rigidities. Money in the Short Run: Nominal
Price and Wage Rigidities. Discretionary Policy and Time
Inconsistency. New Keynesian Monetary Economics.
Money and the Open Economy. Financial Markets and
 262 PHI Learning CATALOGUE 2014

HOY, et al. Topics in Linear Algebra. Part IV: Multivariate Calculus

Calculus for Functions of n-Variables. Optimization of
Mathematics for Economics, 3rd ed. Functions of n-Variables. Constrained Optimization.
MICHAEL HOY, Professor in the Department of Economics Comparative Statics. Concave Programming and the
at the University of Guelph. KuhnTucker Conditions. Part V: Integration and Dynamic
JOHN LIVERNOIS, Professor and Chair of the Department MethodsIntegration. An Introduction to Mathematics
of Economics at the University of Guelph. for Economic Dynamics. Linear, First-Order Difference
CHRIS MCKENNA, Professor in the Department of Equations. Nonlinear, First-Order Difference Equations.
Economics at the University of Guelph. Linear, Second-Order Difference Equations. Linear, First-
RAY REES, Professor of Economics (Emeritus) at the Order Differential Equations. Nonlinear, First-Order
Center for Economic Studies (CES), University of Munich. Differential Equations. Linear, Second-Order Differential
Equations. Simultaneous Systems of Differential and
THANASIS STENGOS, Professor of Economics at the
University of Guelph. Difference Equations. Optimal Control Theory. Answers.
Index.
This text offers a comprehensive presentation of the Latest Print 2012 / 976 pp. / 17.8 x 23.5 cm
mathematics required to tackle problems in economic ISBN-978-81-203-4648-2 / ` 650.00
analyses. To give a better understanding of the
mathematical concepts, the text follows the logic of the
development of mathematics rather than that of an INTRILIGATOR
economics course. The only prerequisite is high school
algebra, but the book goes on to cover all the
Mathematical Optimization and
mathematics needed for undergraduate economics. It is Economic Theory
also a useful reference for graduate students. After a MICHAEL D. INTRILIGATOR. Professor of Economics,
review of the fundamentals of sets, numbers, and University of California, Los Angeles.
functions, the book covers limits and continuity, the
calculus of functions of the one variable, linear algebra, Mathematical Optimization and Economic Theory
multivariate calculus, and dynamics. To develop the provides a self-contained introduction to and survey of
students problem-solving skills, the book works through mathematical programming and control techniques and
a large number of examples and economic applications. their applications to static and dynamic problems in
economics, respectively. It is distinctive in showing the
This streamlined third edition offers an array of new and unity of the various approaches to solving problems of
updated examples. Additionally, lengthier proofs and constrained optimization that all stem back directly or
examples are provided on the books website http:// indirectly to the method of Lagrange multipliers. It also
mitpress.mit.edu/math_econ3. The book and the Web covers in-depth both static programming problems and
material are cross-referenced in the text. A Student dynamic control problems of optimization and the
Solutions Manual is available in ebook form, and techniques of their solution. It also clearly presents many
instructors are able to access online the Instructors applications of these techniques to economics, and shows
Manual, which includes PowerPoint slides. why optimization is important for economics. Many
Mathematics is the language of economics, and this book challenging problems for both students and researchers
is an excellent introduction to that language. are included.
George J. Mailath, This book should be of interest to advanced
Walter H. Annenberg Professor in the Social Sciences undergraduate and postgraduate students in the
and Professor of Economics, University of Pennsylvania. disciplines of economics and mathematics as both a
textbook and a general reference book.
While there are many mathematics texts for economics
available, this one is by far the best. It covers a Contents: Preface to the Classics Edition. Preface.
comprehensive range of techniques with interesting Part One: IntroductionEconomizing and the Economy.
applications, and the numerous worked examples and Part Two: Static OptimizationThe Mathematical
problems are a real bonus for the instructor. Teaching a Programming Problem. Classical Programming. Nonlinear
course with this book is enjoyable and easy. Programming. Linear Programming. Game Theory.
Part Three: Applications of Static OptimizationTheory of
Kevin Denny,
the Household. Theory of the Firm. General Equilibrium.
University College Dublin.
Welfare Economics. Part Four: Dynamic Optimization
Contents: Preface. Part I: Introduction and The Control Problem. Calculus of Variations. Dynamic
FundamentalsIntroduction. Review of Fundamentals. Programming. Maximum Principle. Differential Games.
Sequences, Series, and Limits. Part II: Univariate Calculus Part Five: Applications of Dynamic OptimizationOptimal
and OptimizationContinuity of Functions. The Economic Growth. Appendix A: Analysis. Appendix B:
Derivative and Differential for Functions of One Variable. Matrices. Index.
Optimization of Functions of One Variable. Part III: Linear Latest Print 2012 / 528 pp. / 15.3 x 22.9 cm
AlgebraSystems of Linear Equations. Matrices. ISBN-978-81-203-4684-0 / ` 450.00
Determinants and the Inverse Matrix. Some Advanced
 ECONOMICS 263

YAMANE Key terms and concepts provide a birds eye-view of

the chapter for quick revision.
Mathematics for Economists: Short and long answer questions test the readers
An Elementary Survey, 2nd ed. grasp of the subject matter.
Answers, solutions and hints, wherever necessary, are
TARO YAMANE, Department of Economics, New York appended at the end of each question.
University.
Besides academic pursuits of Indian and foreign
Certain mathematical topics are essential for the universities, this book will also be useful for students
understanding of economics. At the postgraduate undertaking competitive examinations such as Indian
level, many universities have a compulsory paper on Administrative Services, Provincial Civil Services and
mathematics applicable to economics. This book gives a Indian Economic Services.
survey, essentially of four important topics relevant to
Contents: Preface. Introduction to Economics. Forces of
economics: calculus, differential/difference equations,
Demand and Supply in Action: The Price Mechanism.
matrix algebra and statistical concepts. Elasticity of Demand and Supply. Approaches to Demand
Contents: Preface. Sets. Functions and Limits. Analysis and Consumer Behaviour. Production and
Differentiation. Functions of Several Variables. Maxima Producers Equilibrium. Cost and Revenue. Market Forms.
and Minima of Functions. Integration. Series. Differential Price-output Decisions of a Firm under Perfect
Equations. Difference Equations. Vectors and Matrices Competition. Price-output Decisions of a Monopoly.
(Part I). Vectors and Matrices (Part II). Vectors and Price-output Decisions of Monopolistically Competitive
Matrices (Part III). Probability and Distributions. Statistical Firms. Price-output decisions in Oligopoly. Game Theory.
ConceptsEstimation. Testing Hypotheses. Regression Sales Maximization. Determination of Factor Prices.
Analysis. Correlation. Game Theory. Index. Intertemporal Analysis and Decisions under Uncertainties.
General Equilibrium and Economic Efficiency. Markets
Latest Print 2013 / 736 pp. / 15.3 22.9 cm with Asymmetric Information. Externalities and Public
ISBN-978-81-203-0179-5 / ` 375.00 Goods. Linear Programming. InputOutput Analysis.
International Trade, Factor Mobility and Comparative
Microeconomics/ Advantage. Appendix A: Estimation of Demand, Supply
and Cost Functions. Appendix B: Pricing Policies in
Managerial Economics Practice. Index.
Latest Print 2009 / 916 pp. / 17.8 23.5 cm
CHAUHAN ISBN-978-81-203-3860-9 / ` 450.00 / (e-book also available)

Microeconomics: An Advanced Treatise

S.P.S. CHAUHAN, Associate Professor in Economics,
CHAUHAN
Department of Commerce, Delhi College of Arts and Microeconomics: Theory and
Commerce, University of Delhi.
Applications (Part I)
Primarily intended for the undergraduate and S.P.S. CHAUHAN, Associate Professor in Economics,
postgraduate students of commerce, economics and Department of Commerce, Delhi College of Arts and
management, this book is a complete reference in Commerce, University of Delhi.
accordance with the syllabi prescribed for the
undergraduate and postgraduate courses in several Indian This book presents a scientific and systematic
and foreign universities. development of the underlying concepts of micro-
economics, with due emphasis on analytical and
The book has been built upon the contents of the mathematical treatment of the discipline, so that the
authors Microeconomics: Theory and Applications (Parts I students develop skills to apply these concepts, in the
and II), and also includes additional topics such as Theory light of current developments, to real-world problems.
of Games, Linear Programming, InputOutput Analysis
and Introduction to International Economics. In addition, The book is organized into four units. The first unit is an
the book also provides a comprehensive treatment of introduction to the study of the science of economics. It
Econometrics and Pricing Policies in Practice in its defines the central problems of economics and outlines
appendices to suit the needs of decision makers, whether the tools to solve them. The students are introduced to
associated with managerial decision making in the the meaning and role of Production Possibility Curves to
corporate world or pursuing management courses in solve application-oriented problems in economics. The
various institutions in India or abroad. The mathematical second unit gets students started on the study of
treatment of the topics is facilitated in a student-friendly microeconomics. It explains interaction of demand and
approach which is the essence of this book. supply curves and concept of equilibrium price. The
factors affecting elasticity of demand and supply are
PEDAGOGICAL FEATURES discussed. This unit also looks at behaviour of consumers
Illustrative examples reinforce the understanding of the and explains several tools used to analyse demand. The
concepts. third and fourth units elucidate the factors of production,
 264 PHI Learning CATALOGUE 2014

the theory of costs and revenue, different forms of Chapter 4 presents the sales maximization models of
markets, and price-output determination in competitive Baumol.
markets. Chapter 5 is devoted to factor pricing and Chapter 6 to
Though the book is primarily intended for under-graduate capital and investment decisions. The former focuses on
and postgraduate students of economics and commerce, pricing of variable and fixed factors of production while
it would be immensely useful to management students the latter on intertemporal analysis and choice under
as well. uncertainty.
KEY FEATURES Chapters 7 to 9, devoted to general equilibrium and
Over 250 neatly drawn figures to clarify the concepts market failure, analyse topics on general equilibrium and
Chapter-end summaries as Key Terms and Concepts Pareto efficiency, markets with asymmetric information
to facilitate quick revision. and externalities and public goods.
Chapter-end short and long type questions of KEY FEATURES
numerical and analytical nature with hints and answers Over 145 neatly drawn figures to clarify the concepts.
as appropriate to probe the students understanding of Chapter-end summaries as key terms and concepts to
the material covered. facilitate quick revision.
Numerous illustrative examples throughout the text to Over 410 chapter-end short and long answer questions
illustrate the application of concepts. of numerical and analytical nature with hints, and
Two case studies to encourage application orientation answers as appropriate to probe the students
among the students. assimilation of the material covered.
Numerous illustrative examples throughout the text to
Contents: Preface. Acknowledgements. Unit I: Foundation illustrate the application of concepts.
of EconomicsIntroduction to Economics. Unit II: Theory
of Price and Consumer BehaviourForces of Demand and Contents: Preface. Acknowledgements. Price-output
Supply in Action: The Price Mechanism. Elasticity of Decisions of a Monopoly. Price-output Decisions of
Demand and Supply. Approaches to Demand Analysis and Monopolistically Competitive Firms. Price-output
Consumer Behaviour. Unit III: Production, Costs and Decisions in Oligopoly. Sales Maximization. Determination
RevenueProduction and Producers Equilibrium. Cost of Factor Prices. Intertemporal Analysis and Decisions
and Revenue. Unit IV: Forms of MarketsMarket Forms. under Uncertainties. General Equilibrium and Economic
Price-output Decisions of a Firm under Perfect Efficiency. Markets with Asymmetric Information.
Competition. Index. Externalities and Public Goods. Index.
Latest Print 2008 / 432 pp. / 17.8 23.5 cm Latest Print 2009 / 288 pp. / 17.8 23.5 cm
ISBN-978-81-203-3715-2 / ` 250.00 / (e-book also available)
ISBN-978-81-203-3604-9 / ` 295.00 / (e-book also available)

DEAN
CHAUHAN Managerial Economics
Microeconomics: Theory and JOEL DEAN, Graduate School of Business, Columbia
Applications (Part II) University and Joel Dean Associates.
S.P.S. CHAUHAN, Associate Professor in Economics, The purpose of this book is to show how economic
Department of Commerce, Delhi College of Arts and analysis can be used in formulating business policies. The
Commerce, University of Delhi. book draws upon economic analysis for the concepts of
demand, cost, profit, competition, and so on, that are
This book presents a scientific and systematic develop-
appropriate for the development, of an economic
ment of the underlying concepts of microeconomics with
approach to executive decisions. Although the text is
due emphasis on analytical and mathematical treatment,
preoccupied with concepts rather than detailed
much needed for an application orientation of mind, to
techniques of estimation, it concentrates on those
help students in understanding and tackling the real-
concepts that can be measured and applied to
world problems.
management problems.
The book is organized into nine chapte` The first chapter
The book does not attempt to cover all aspects of either
is devoted to price-output decisions of a monopoly. It
management or economics: it deals with those phases of
provides a comprehensive account of these decisions
enterprise economics that are particularly useful to the
under all their manifestations in a systematic manner
management of a large industrial corporation. The
with illustrative sketches and mathematical explanations.
authors endeavour successfully bridges the gap between
Chapters 2 to 4, devoted to imperfect markets, cover the problems of logic that intrigue economic theorists
monopolistic competition, duopoly and oligopoly under and the problems of policies that plague practical
different situations of product pricing and quantity management needs in order to give executive access to
determination. The analysis is systematic incorporating the practical contributions that economic thinking can
illustrative sketches and mathematical explanations. make to top-management policies.
 ECONOMICS 265

Contents: Preface. Profits. Competition. Multiple MAHESHWARI

Products. Demand Analysis. Cost. Advertising. Basic Price.
Product-Line Pricing. Price Differentials. Capital Managerial Economics, 3rd ed.
Budgeting. Author Index. Subject Index. YOGESH MAHESHWARI, Professor of Finance with the
Latest Print 2011 / 640 pp. / 15.3 22.9 cm Indian Institute of Management Indore.
ISBN-978-81-203-0116-0 / ` 275.00 For courses in managerial economics, this textbook, now
in its third edition, is specifically designed for the
GOODWIN, et al. students of management, commerce and economics
to provide them with a thorough understanding of
Microeconomics in Context, 2nd ed. economic concepts and methodologies and the economic
NEVA R. GOODWIN, co-director of the Global environment influencing managerial decisions.
Development and Environment Institute (GDAE) at Tufts The book first lays a sound theoretical foundation
University. of basic concepts, definitions, and methodologies of
JULIE A. NELSON, senior research associate at GDAE Tufts economics, being an essential prerequisite for students
University. to understand the theory of managerial economics. All
FRANK ACKERMAN, director of the Research and Policy the basic principles are introduced with mathematical
Program at GDAE, Tufts University. complexity kept to minimumessentials of applied
THOMAS WEISSKOPF, Professor of Economics, University mathematics needed for comprehending the underlying
of Michigan. ideas of models and theories of economics are covered.
This text updates the introductory undergraduate The book then moves on to systematically enumerates
students on critical concerns of the 21st century including the various tools of analysis such as demand analysis,
distributional equity and ecological sustainability; includes cost analysis, elasticity of demand, production analysis
discussions of historical, institutional political and social and price theory, and highlights their importance in
factors to encourage students get engaged with the managerial decision making through the concept-example
subject matter. format, wherein a concept discussed is immediately
It offers clear and insightful coverage of standard followed by a practical situation so that the reader can
concepts and models. understand its application. The end-of-chapter questions
reinforce a deeper understanding of the concepts
Unlike most microeconomics textbooks which focus introduced in the text.
exclusively on markets and efficiency, this book starts
with the question of human well-being and then examine An exclusive chapter on linear programming emphasizes
how economic activities can contribute to or detract from the importance of this mathematical tool in finding
our well-being. optimal business solutions. The book concludes with an
exhaustive introduction to macroeconomics, analyzing in
Microeconomics in Context also includes new depth the concepts of inflation, income, savings and
developments in the roles of households, non-profit investments, and growth and employment in Indian
organizations, market institutions and governments.
context.
Contents: Preface. Acknowledgements. Sample Course NEW TO THE THIRD EDITION
Outlines. Part One: The Context for Economic Analysis
Economic Activity in Context. Economic Actors and Revised and expanded coverage of evolution of
Organizations. Part Two: Supply and DemandMarket economic thought, and basic economic terms.
Institutions. Supply and Demand. Working with Supply An enriched inclusion of demand forecasting
and Demand. Part Three: Resource Maintenance, techniques, and the Cobb-Douglas production function.
Production, Distribution, and ConsumptionCapital An extensive illustration of the commonly used pricing
Stocks and Resource Maintenance. Production Costs. methods and market power.
Production Decisions. Distribution: Exchange and Value addition to the existing list of case studies to
Transfer. Consumption and the Consumer Society. Part enhance students understanding of the theoretical
Four: A Closer Look at MarketsMarkets without Market concepts.
Power. Markets with Market Power. Markets for Labor. Contents: Preface. Preface to the First Edition.
Markets for Other Resources. Part Five: A Closer Look at Acknowledgements Introducing Economics. Basic Applied
Economic OrganizationsThe Core Sphere: Households Mathematics. Introduction to Managerial Economics.
and Communities. The Business Sphere: For-Profit Firms. Demand Analysis. Elasticity of Demand. Demand
The Public Purpose Sphere: Governments and Nonprofits. Forecasting. Production Analysis. Cost Analysis. Pricing.
Part Six: Economic Outcomes and Economic Ideology Linear Programming. Introductory Macroeconomics.
The Variety of Economic Systems. Market Systems and Glossary. References. Index.
Normative Claims. Glossary. Index. About the Authors.
Latest Print 2012 / 368 pp. / 17.8 23.5 cm
Latest Print 2009 / 560 pp. / 17.8 23.5 cm ISBN-978-81-203-4667-3 / ` 275.00 / (e-book also available)
ISBN-978-81-203-3747-3 / ` 350.00
 266 PHI Learning CATALOGUE 2014

MUKHERJEE, et al. revenue, supply, pricing, profit and investment analyses.

Finally, this book discusses some important Case Studies
Microeconomics to reinforce the concepts presented in the text.
SAMPAT MUKHERJEE, MALLINATH MUKHERJEE and In this edition, a new section on eleventh five year plan
AMITAVA GHOSE, all with Department of Economics, (20072012) has been included in Chapter 15 to enhance
St. Xaviers College, Kolkata. the utility of the book.
This comprehensive text on Microeconomics provides Intended as a text for postgraduate students of
complete understanding of the subject and is written in Management, Commerce and Economics, the book would
reader-friendly language. Each chapter introduces the also be useful for undergraduate engineering courses
major economic concepts with illustrative examples. The where Managerial Economics is offered. Finally, the book
theories have been spelt out without the use of rigorous can be profitably used by marketing and management
mathematics. The text is prepared strictly referring to the consultants, business executives and other related
new All-India Syllabi. It contains both numerical and professionals.
logical questions at the end of each chapter. Each KEY FEATURES
chapter is followed by a list of major concepts and their
brief elaborationthat will help the students to quickly Includes several simple, numerical examples with
review the main arguments. solutions for easy understanding of theory.
Contains a large number of tables and figures to
The text is suited for courses in Microeconomics for illustrate the concepts.
graduate students of Economics and Management. Provides chapter-end exercises to check students
Contents: Preface. Introduction. Elasticities of Demand comprehension of the subject.
and Supply. Consumers Behaviour. Production. Costs of Contents: Preface. Introduction to Managerial Economics.
Production. Perfect Competition. Monopoly. Imperfect Fundamental Concepts and Models of Managerial
Competition. An Introduction to Factor Pricing and Economics. Modern Business Firm. Market Mechanism
Income Distribution. Rent. Wages. Interest. Profit. and Circular Flow of Economic Activity. Demand
Investment Analysis. Welfare Economics. Index. AnalysisPart 1 (Theory of Demand). Demand Analysis
Latest Print 2003 / 368 pp. / 17.8 23.5 cm Part 2 (Elasticity of Demand). Demand AnalysisPart 3
ISBN-81-203-2318-1 / ` 195.00 (Demand Forecasting). Production Analysis. Cost and
Revenue Analysis. Supply Analysis. Pricing Analysis. Profit
NADAR & VIJAYAN Analysis. Investment Analysis. Managerial Techniques.
Macroeconomic Analysis. International Economics and
Managerial Economics, 2nd ed. Finance. Analysis of Risk and Uncertainty. Cases for
E. NARAYANAN NADAR, Associate Professor and Head in Discussion. Index.
the Postgraduate Department of Economics, V.H.N Latest Print 2013 / 332 pp. / 17.8 23.5 cm
Senthikumara Nadar College, Virudhunagar, Tamil Nadu. ISBN-978-81-203-4616-1 / ` 295.00 / (e-book also available)
S. VIJAYAN, formerly Head, Department of Management
Studies at V.H.N Senthikumara Nadar College,
Virudhunagar, Tamil Nadu, is a well-known Management PRUSTY
Consultant.
Managerial Economics has assumed a predominant role
Managerial Economics
in todays globalized and liberalized economy because of SADANANDA PRUSTY, Professor, Institute of Management
the financial implications of many decisions that a Technology (IMT), Ghaziabad (UP).
manager has to take in his day-to-day professional life. The role of Managerial Economics has become all the
This comprehensive and student-friendly book, now in its more important today because of the increasingly
second edition, strives to equip the young, practising and competitive business world and the financial implications
budding managers to find solutions to the real-world of many managerial decisions in such a scenario. This
problems through the efficient and effective use of compact yet comprehensive book discusses the basic
economic tools and techniques. The authors who concepts and techniques of microeconomic analysis and
admirably combine academic and professional experience their applications to managerial decision making with
give a clear and straightforward analysis of the various many useful and practical examples.
topics in managerial economics. The text explains the basic concepts of the demand
The text begins with an overview of managerial function and demand curve, the supply function and the
economics and describes the modern business firm and supply curve, demand elasticities and their applications,
its objectives along with the concepts of market techniques of demand estimation, and the theory of con-
mechanism, demand theory and production analysis. sumer behaviour. It also analyzes the theory of produc-
The text then moves further to explain managerial tion, clarifies the nature of economic costs, and describes
techniques, macroeconomic theory and international the profit maximizing tools of a business firm. Finally, the
trade and finance along with the risks and uncertainties book describes standard pricing rules under different
involved in business. Besides, it also explains the cost and assumptions about the structure of the market in which
 ECONOMICS 267

the firm operates and examines certain pricing practices Managerial Economics and Financial Accounting as part of
such as mark-up pricing and multiple products pricing. an engineering degree education at undergraduate level
KEY FEATURES where the students have no previous background in
economic and financial analysis. It will also be immensely
Gives many Indian cases and Indian examples. useful for M.B.A., M.Com. and C.A. students, business
Provides data analysis of certain firms and industries in executives, and administrators who need to learn the
India with respect to sales or demand forecasting application of economic theory to realistic business
through statistical tools.
situations.
Gives multiple choice, analytical and applied questions
at the end of each chapter. Contents: Preface. Managerial Economics: The Basics.
Intended as a text for the postgraduate students of Demand Analysis. Production and Cost Analysis. Capital
management, the book would be equally useful for the Management and Investment Decisions. Accountancy.
postgraduate students of Commerce and Economics. Types of Business Organisation. Glossary. Bibliography.
Besides, practising managers should find the book quite Model Questions. Present Value Tables. Index.
valuable. Latest Print 2011 / 592 pp. / 17.8 23.5 cm
Contents: Preface. Demand-supply Analysis. Elasticity and ISBN-978-81-203-3321-5 / ` 350.00 / (e-book also available)
its Applications. Demand Analysis, Estimation and
Forecasting. Theory of Consumer Choice. Welfare
Economics. Production Analysis of the Firm. Analysis of
Microfinance
Cost of Production of the Firm. Profit Analysis of the
Firm. Perfectly Competitive Market. Monopolistic Market. ARMENDRIZ & MORDUCH
Monopolistic Competitive Market. Oligopoly Market.
Game Theoretic Approaches to Oligopoly. Pricing Economics of Microfinance, The, 2nd ed.
Practices. Index. BEATRIZ ARMENDRIZ is Lecturer in Economics at
Latest Print 2010 / 304 pp. / 16.0 24.1 cm Harvard University, on leave from University College
ISBN-978-81-203-4094-7 / ` 250.00 / (e-book also available) London, where she is Senior Lecturer in Economics.
JONATHAN MORDUCH is Associate Professor of Public
REDDY & SARASWATHI Policy and Economics at New York University.

Managerial Economics and The microfinance revolution has allowed more than 150
million poor around the world to receive small loans
Financial Accounting without collateral, build up assets, and buy insurance.
M. KASI REDDY, Associate Professor, School of This book offers an accessible and engaging analysis of
Management Studies, Chaitanya Bharathi Institute the global expansion of financial markets in poor
of Technology, Hyderabad. communities. It introduces readers to the key ideas
S. SARASWATHI, Senior Assistant Professor, School of driving microfinance, integrating theory with empirical
Management Studies, Chaitanya Bharathi Institute data and addressing a range of issues, including savings
of Technology, Hyderabad. and insurance, the role of women, impact measurement,
and management incentives.
This text presents an accessible introduction to
techniques and applications of economic analysis and This second edition has been updated throughout
financial accounting as a method for approaching real-life to reflect the latest data, with new material on commer-
business problems for managerial decision making in a cialization, credit contracts, savings and insurance,
logical manner. It focusses on the essential skills needed gender, impact measurement, and governance.
to formulate business policies that help gain a Appendixes and problem sets cover technical material.
competitive edge in todays work environment. The book is primarily meant for the undergraduate and
The book discusses the basic concepts, terminology, and postgraduate students of economics and public policy.
methods that eventually allow students to interpret, Researchers practitioners in the field will also find the
analyse, and evaluate actual corporate financial book useful.
statements. It covers the major areas of managerial Anyone interested in the science behind microfinance
economics and financial accounting such as the theory of must read this impressive book. It is written with
the firm, the demand theory and forecasting, the experience in microfinance and a deep understanding of
production and cost theory and estimation, the market economics.
structure and pricing, investment analysis, accountancy,
and different forms of business organisations. MUHAMMAD YUNUS, Nobel Peace Prize Laureate (2006)
The book includes numerous examples, problems, self- An extraordinary book, inasmuch as it explains not only
assessment tests, as well as review questions at the end the underlying rationale of microfinance but, more
of each chapter to aid in working out solutions to broadly, of finance itself.
business problems. THOMAS EASTON, Asia Business Editor,
The book will be particularly suitable for courses in The Economist
 268 PHI Learning CATALOGUE 2014

It is necessary to use critical economic reasoning to Origins of Radical Political EconomyMarxs Dialectical
understand why the [microfinance] movement is such a Perspective. Historical Materialism. Marxs Economic
success. This book is a splendid contribution to that Analysis of Capitalism. The Demise of Capitalism and the
goal, and will be a great help to the students, teachers, Rise of Socialism. Notes. References. Further Reading.
and practitioners in economics and social sciences. Method, Core Concepts, and CapitalismRadical
AMARTYA SEN, Lamont University Professor, Approach to Economics. Core Concepts: Surplus Product
Harvard University, and Class. Economic Systems and Capitalism.
Nobel Laureate in Economics (1998) Accumulation and Change in Capitalism. U.S. Capitalism.
Notes. References. Further Reading. Theory of Production
Contents: Preface to the Second Edition. Preface to the and WorkCapitalist Production. Capitalist Competition.
First Edition. Acknowledgements. Rethinking Banking. Capitalism and the Labor Process. Notes. References.
Why Intervene in Credit Markets? Roots of Microfinance: Further Reading. The Capitalist SystemCultural
ROSCAs and Credit Cooperatives. Group Lending. Domination. Capitalism and the State. Notes. References.
Beyond Group Lending. Savings and Insurance. Gender. Further Reading. Dynamics of CapitalismCapitalism and
Commercialization and Regulation. Measuring Impacts. Inequality. Globalism and the Capitalist Drive for Profits.
Subsidy and Sustainability. Managing Microfinance. Notes. Capitalism and Cyclical Economic Crisis. Notes.
References. Abbreviations. Name Index. Subject Index. References. Further Reading. Radical Alternatives to
Latest Print 2011 / 488 pp. / 15.3 22.9 cm CapitalismCapitalisms Performance. Democratic
ISBN-978-81-203-4271-2 / ` 425.00 Socialism. Existing Socialism. Reforming Capitalism.
References. Further Reading. Index.
Latest Print 2004 / 192 pp. / 13.9 21.6 cm
Political Economics ISBN-81-203-2572-9 / ` 95.00

BARONE Public Economics

Radical Political Economy: A Concise GHOSH & GHOSH
Introduction Economics of the Public Sector
CHARLES A. BARONE, Professor of Economics and
American Studies, Dickinson College, Carlisle, AMBAR GHOSH, Professor of Economics at Jadavpur
Pennsylvania. University, Kolkata.
CHANDANA GHOSH, Senior Lecturer at the Economics
Today there are very few books available, especially at Research Unit, Indian Statistical Institute, Kolkata.
the introductory level, on radical political economythe
offspring of Marxs economic thought. This text strives to The objective of the theory of public finance is
fill this gap in radical literature. It is a well-written, to determine the optimal scales of government
straightforward introduction to the subject and skilfully interventions or expenditures in different areas and the
explains the key concepts in a jargon-free style. optimum modes of financing these expenditures. The
problems that the government handles are extremely
The book covers a fairly complete range of topics complex and this makes the theory of public finance
beginning with a chapter on Marx, followed by detailed challenging and exciting at the same time. It is conti-
discussions on the contemporary RPE method and core nuously searching for better, more acceptable and easier-
concepts, theory of production and work, the capitalist to-implement solutions to the problems encountered. To
system, and the contradictions of capitalism. The text help the readers get a clear idea about this fascinating
then goes on to give a radical analysis of noneconomic field of study, this book builds up in detail the major
spheres of culture and state, the roles of ideology and theories of public finance starting from the first principles
reproduction, with emphasis on the role that education and explains how government decisions are taken on the
and media play in capitalism. Besides, it deals with basis of the guidelines yielded by these theories.
macrodynamics of capitalism, stressing on unequal
distribution of income and wealth, imperialism and This book exposes the students to various facets
economic crisesthe contradiction of capitalism. of public finance which develops analytical frame-
works to:
The text concludes with some radical proposals for
reforming capitalism that would create a much more Address the issues of efficient allocation of resources
egalitarian society. between private, public and mixed goods
Ensure equitable distribution of tax burden among
The extensive reading list at the end of each chapter individuals
would enable the reader to delve deeper into the subject. Find ways of minimizing inefficiency of the tax
Postgraduate students of economics as well as planners structure
and economic thinkers should find this study both Study the statutory and economic incidence of
stimulating and useful. different types of taxes
Contents: List of Tables and Figures. Preface. Historical Examine the implications of government borrowing
 ECONOMICS 269

Develop the rationale of distributing economic or fiscal Although the mathematics has been kept to a minimum,
responsibilities and tax powers among different tiers of the book remains analytical rather than discursive.
government. Annotated suggestions for further reading and numerous
The book makes the comprehension of the subject easier exercises are included at the end of each chapter.
by developing simple mathematical models to derive the Contents: Preface. I: Public Economics and Economic
major results in each of the above areas, and by EfficiencyAn Introduction to Public Economics.
explaining the economic intuition of the results in detail. Equilibrium and Efficiency. II: GovernmentPublic Sector
The concepts are illustrated with the help of simple Statistics. Theories of the Public Sector. III: Departures
examples from the Indian economy. Moreover, the book From EfficiencyPublic Goods. Club Goods and Local
assesses Indias economic policies in the light of the Public Goods. Externalities. Imperfect Competition.
theories discussed. This drives home the relevance of Asymmetric Information. IV: Political EconomyVoting.
the subject and makes the theories meaningful to the Rent-Seeking. V: Equity and DistributionOptimality and
students. Another distinguishing feature of the book is Comparability. Inequality and Poverty. VI: Taxation
that it contains a large number of review questions and Commodity Taxation. Income Taxation. Tax Evasion. VII:
numerical problems on every topic discussed to help the Multiple JurisdictionsFiscal Federalism. Fiscal
students apply the tools and techniques learnt and Competition. VIII: Issues of TimeIntertemporal
thereby develop a sound understanding of the subject. Efficiency. Social Security. Economic Growth. Index.
This textbook is designed to serve the needs of Latest Print 2007 / 744 pp. / 17.8 23.5 cm
undergraduate and postgraduate students of econo-mics ISBN-978-81-203-3174-7 / ` 395.00
for a course in Public Finance/Public Economics.
Contents: Preface. Introduction. Public Goods, Mixed
Goods and Externality. Principles of Tax Equity. Efficiency Statistics for Economics
of Taxation. Tax Incidence. Personal Income Taxation.
Corporation Income Tax. Sales Tax. Public Debt. Fiscal JOHNSON & WICHERN
Federalism. Index.
Latest Print 2008 / 360 pp. (Hard Cover) / 17.8 23.5 cm
Applied Multivariate Statistical Analysis,
ISBN-978-81-203-3420-5 / ` 425.00 / (e-book also available) 6th ed.
RICHARD A. JOHNSON, Professor in the Department of
Statistics at the University of Wisconsin.
HINDRIKS & MYLES DEAN W. WICHERN, Professor Emeritus at the Mays
Intermediate Public Economics School of Business at Texas A&M University.
JEAN HINDRIKS is Professor in the Economics Department This classroom-tested text offers a readable introduction
and Codirector of the Center for Operations Research and to the statistical analysis of multivariate observations. Its
Econometrics (CORE) at the Universit Catholique de primary goal is to impart the necessary knowledge to
Louvain. make proper interpretations and select appropriate
GARETH D. MYLES is Head of Department and Professor techniques for analyzing multivariate data.
of Economics at the University of Exeter. It is suitable for courses in Multivariate Statistics,
Public economics studies how government taxing and Marketing Research, Statistics in Education and
spending activities affect the economyeconomic postgraduate-level courses in Experimental Design and
efficiency and the distribution of income and wealth. This Statistics.
comprehensive text in public economics covers the core KEY FEATURES
topics such as market failure and taxation as well as Accessible level: Presents the concepts and methods
recent developments in the political economy and public of multivariate analysis at a level that is readily
choice literatures. It is unique not only in its broad scope understandable by readers who have taken two or
but in its balance between public finance and public more statistics courses.
choice and its combination of theory and relevant
Organization and approach: Contains the methodo-
empirical evidence.
logical tools of multivariate analysis.
After introducing the theory and methodology of public An abundance of examples and exercises based on real
economics and reviewing the efficiency of the dataIncludes, in some cases, snapshots of the
competitive equilibrium, the book presents a historical corresponding SAS output.
and theoretical overview of the public sector. This text Emphasis on applications of multivariate methods.
introduces the reader to the theory of public economics
and the most significant results of the analysis, providing A clear and insightful explanation of multivariate
an overview of the current state of the field. It is techniques.
accessible to anyone with a background of intermediate Contents: Preface. Aspects of Multivariate Analysis.
microeconomics and macroeconomics and can be used in Matrix Algebra and Random Vectors. Sample Geometry
advanced undergraduate as well as postgraduate courses. and Random Sampling. The Multivariate Normal
 270 PHI Learning CATALOGUE 2014

Distribution. Inferences about a Mean Vector. parts) develop numerical examples, based on the models
Comparisons of Several Multivariate Means. Multivariate analyzed in the chapters.
Linear Regression Models. Principal Components. Factor This book is a very nice presentation of basic urban
Analysis and Inferences for Structured Covariance material. Brueckner has a great talent for taking complex
Matrices. Canonical Correlation Analysis. Discrimination ideas and models and putting them in readily accessible
and Classification. Clustering, Distance Methods, and frameworks that capture the key points. Moreover, he
Ordination. Appendix. Data Index. Subject Index. uses simple examples to illustrate the issues. The material
Latest Print 2012 / 796 pp. / 17.8 23.5 cm should be accessible to advanced undergraduates and will
ISBN-978-81-203-4587-4 / ` 550.00 provide insights for graduate students as well.
J. VERNON HENDERSON, Eastman Professor of Political
Urban Economics Economy and Professor of Economics and Urban Studies,
Brown University
BRUECKNER Jan Brueckners lucid Lectures on Urban Economics is a
rigorous, but non-technical, analysis of the major topics
Lectures on Urban Economics in the field. The lectures survey topics of broad appeal to
JAN K. BRUECKNER, Professor of Economics at the students, and they provide just enough detailclear
University of California, Irvine, and former editor of the diagrams and tightly written proseto support a
Journal of Urban Economics. definitive analysis. This slim volume has the hallmark of
an excellent undergraduate text.
This book offers a rigorous but nontechnical treatment of
major topics in urban economics. To make the book JOHN M. QUIGLEY, I. Donald Turner Distinguished
accessible to a broad range of readers, the analysis given Professor and Professor of Economics, University of
is diagrammatic rather than mathematical. The book, California, Berkeley
though nontechnical, relies on rigorous economic Contents: Preface. Why Cities Exist. Analyzing Urban
reasoning. In contrast to the cursory theoretical Spatial Structure. Modification of the Urban Model.
development often found in other textbooks, it offers a Urban Sprawl and Land-Use Controls. Freeway
thorough and exhaustive treatment of models relevant to Congestion. Housing Demand and Tenure Choice. Housing
each topic, with the goal of revealing the logic of Policies. Local Public Goods and Services. Pollution.
economic reasoning while also teaching urban economics. Crime. Urban Quality-of-Life Measurement. Exercises.
The book contains footnotes throughout pointing to References. Index.
relevant exercises, which appear at the back of the book. Latest Print 2013 / 296 pp. / 15.3 x 22.9 cm
These 22 extended exercises (containing 125 individuals ISBN-978-81-203-4752-6 / ` 425.00
 AUTHORWISE ALPHABETICAL LISTING
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AALST & VAN HEE: Workflow Management: Models, Methods, and Systems, 233 325.00
ABRAMS: Owners Manual for Small Business, The, 133 295.00
ABRAMS: Six-Week Start-up: A Step-by-Step Program for Starting Your Business, Making Money, and Achieving
Your Goals!, 133 250.00
ABRAMS: Successful Business Plan, The: Secrets and Strategies, 4th ed., 134 375.00
ABRAMS: What Business Should I Start? 7 Steps to Discovering the Ideal Business for You, 134 350.00
ADAM & EBERT: Production and Operations Management: Concepts, Models and Behavior, 5th ed., 234 495.00
ADIKESAVAN: Information Technology: Best Practices and Applications in Business, 85 325.00
AGHION, et al.: Economics of Growth, The, 249 425.00
AGRAWAL: SAP HR India Payroll: Technical Reference and Learning Guide, 78, 216 595.00
AGRAWAL: SAP HR OM, PD and TrainingTechnical Reference and Learning Guide, 81, 217 550.00
AGRAWAL: SAP HR Personnel Administration and Recruitment: Technical Reference and Learning Guide,
2nd ed., 79, 218 550.00
AGRAWAL: SAP HR Time Management: Technical Reference and Learning Guide, 2nd ed., 80, 218 550.00
AGRAWAL: SAP MM Purchasing: Technical Reference and Learning Guide (Forthcoming), 82, 219 TBA
AHUJA: Money Matters: The ABCs of Personal Finance, 2nd ed., 44 250.00
AILAWADI & SINGH: Logistics Management, 2nd ed., 192, 222 225.00
AINAPURE & AINAPURE: Auditing and Assurance, 2nd ed., 4 525.00
AJAMI, et al.: International Business: Theory and Practice, 2nd ed., 147 425.00
ALEXANDER, SHARPE & BAILEY: Fundamentals of Investments, 3rd ed., 32 425.00
ALLCORN: Organizational Dynamics and Intervention: Tools for Changing the Workplace, 62 250.00
ALLEN: Bringing New Technology to Market, 205 225.00
ALTEKAR: Enterprisewide Resource Planning: Theory and Practice, 82, 220 175.00
ALTEKAR: Supply Chain Management: Concepts and Cases, 193 325.00
ALTMAN (Ed.): Handbook of Contemporary Behavioral Economics: Foundations and Developments, 248 495.00
ANDREASEN & KOTLER: Strategic Marketing for Nonprofit Organizations, 7th ed., 213 425.00
APTE: Course in English Communication, A: For the Learners of English as a Second Language, 122 195.00
ARMENDRIZ & MORDUCH: Economics of Microfinance, The, 2nd ed., 43, 267 425.00
ARORA & MAHANKALE: Marketing Research, 202 250.00
ARTHUR: First-time Managers Guide to Performance Appraisals, The, 56 250.00
ARTHUR: Recruiting, Interviewing, Selecting and Orienting New Employees, 4th ed., 61 425.00
ASAP WORLD CONSULTANCY: Administering SAP R/3: MM-Materials Management Module, 82, 220 295.00
ASAP WORLD CONSULTANCY: Administering SAP R/3: The FI-Financial Accounting and Co-Controlling Modules, 83, 220 295.00

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ASAP WORLD CONSULTANCY: Administering SAP R/3: The HR-Human Resource Module, 83, 221 295.00
ASAP WORLD CONSULTANCY: Administering SAP R/3: The Production and Planning Module, 83, 221 350.00
ASAP WORLD CONSULTANCY & BLAIN: Administering SAP R/3: The SD-Sales and Distribution Module, 84, 221 295.00
AUBUCHON: Anatomy of Persuasion, The: How to Persuade Others toAct on Your Ideas, Accept Your Proposals,
Buy Your Products or Services, Hire You, Promote You, and More!, 123 275.00
AWAD: Electronic Commerce: From Vision to Fulfillment, 3rd ed., 75 325.00
AWAD & GHAZIRI: Knowledge Management, 2nd ed., 93 495.00
AXELROD: Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion, 123 325.00
BACON: Selling to Major Accounts: Tools, Techniques and Practical Solutions for the Sales Manager, 210 425.00
BACON & PUGH: Winning Behaviour: What the Smartest, Most Successful Companies Do Differently, 62 425.00
BADGI: Practical Guide to Human Resource Information Systems, 48, 87 275.00
BALACHANDRAN & CHANDRASEKARAN: Corporate Governance and Social Responsibility, 2nd ed., 132 295.00
BALACHANDRAN & THOTHADRI: Taxation Law and Practice, Vol. I, 45 250.00
BANDYOPADHYAY: Mobile Commerce, 76 395.00
BANERJEE: Corporate Environmental Management: A Study with Reference to India, 138 150.00
BANERJEE: Cost Accounting: Theory and Practice, 12th ed., 10 450.00
BANERJEE: Financial Accounting: A Dynamic Approach, 12 495.00
BANERJEE: Financial Accounting: Concepts, Analysis, Methods and Uses, 12 495.00
BANERJEE: Financial Policy and Management Accounting, 8th ed., 17 495.00
BANERJEE: Fundamentals of Financial Management, 17 295.00
BANSAL: Computing for Management, 85 250.00
BARNEY: Gaining and Sustaining Competitive Advantage, 4th ed., 175 425.00
BARNEY & HESTERLY: Strategic Management and Competitive Advantage Concepts, 4th ed., 176 425.00
BARONE: Radical Political Economy: A Concise Introduction, 268 95.00
BARRO: Macroeconomies, 5th ed., 256 795.00
BARRO & SALA-I-MARTIN: Economic Growth, 2nd ed., 249 525.00
BASU, et al.: Industrial Organization and Management, 254 350.00
BAUMOL: Economic Theory and Operations Analysis, 4th ed., 261 295.00
BEACH: Human Element, The: Understanding and Managing Employee Behavior, 48 195.00
BECERRA-FERNANDEZ & LEIDNER (Eds.): Knowledge ManagementAn Evolutionary View, 94 350.00
BECERRAFERNANDEZ & SABHERWAL: Knowledge ManagementSystems and Processes, 94 350.00
BEKAERT & HODRICK: International Financial Management, 30 650.00
BELLON & WHITTINGTON: Competing Through Innovation: Essential Strategies for Small and Medium-sized Firms, 144 325.00
BENTON & GIOVAGNOLI: Wisdom Network, The: An 8-Step Process for Identifying, Sharing, and Leveraging Individual
Expertise, 95 325.00
BERCK & HELFAND: Economics of the Environment, The, 251 425.00
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BEST: Market-Based Management: Strategies for Growing Customer Value and Profitability, 5th ed., 187 425.00
BHATIA & SETHI: Corporate and Compensation Laws, 115 350.00
BHATTACHARYA: Working Capital Management: Strategies and Techniques, 2nd ed., 18 375.00
BHATTACHARYYA: Cross-Cultural Management: Text and Cases, 151 325.00
BHATTACHARYYA: Essentials of Financial Accounting, 3rd ed. (with CD-ROM), 13 450.00
BHATTACHARYYA: Financial Accounting for Business Managers, 4th ed., 13 475.00
BHATTACHARYYA: Principles and Practice of Cost Accounting, 3rd ed., 11 525.00
BHOTE: Ultimate Six Sigma, The: Beyond Quality Excellence to Total Business Excellence, 243 525.00
BISWAS: Relationship Marketing: Text and Cases, 209 375.00
BLANCHARD: Logistics Engineering and Management, 6th ed., 193, 222 325.00
BLANCHARD & FISCHER: Lectures on Macroeconomics, 256 450.00
BLOOMBERG, LeMAY & HANNA: Logistics, 194, 223 195.00
BODDE: Intentional Entrepreneur, The: Bringing Technology and Engineering to the Real New Economy, 135 195.00
BODHANWALA: Understanding and Analyzing Balance Sheets Using Excel Worksheets, 2nd ed. (with CD-ROM), 25 295.00
BOLT: Coaching for Growth: How to Bring Out the Best in Your Team and Yourself, 61 125.00
BOLT: Whole Manager, The: Achieving Success Without Selling Your Soul, 153 125.00
BOOHER: Winning Sales Letters: Time-saving and Ready-to-use Sales and Marketing Letters to Help You Get Customers and
Keep Them, 124 225.00
BOYER, FROHLICH & HULT: Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into
Customers Homes, 194 325.00
BROWN: From Selling to Managing: Guidelines for the First-Time Sales Manager, Revised ed., 210 225.00
BROWN: Keeping Score: Using the Right Metrics to Drive World-Class Performance, 57 350.00
BRUECKNER: Lectures on Urban Economics, 270 425.00
BURTON & BROWN: Financial System and the Economy, The: Principles of Money and Banking, 5th ed., 5, 256 550.00
CABRAL, et al.: Introduction to Industrial Organization, 254 350.00
CAHUC & ZYLBERBERG: Labor Economics, 255 525.00
CAMPBELL: Communication Skills for Project Managers, 124 325.00
CANTERUCCI: Personal Brilliance: Mastering the Everyday Habits that Create a Lifetime of Success, 167 350.00
CARDY & LEONARD: Performance Management: Concepts, Skills, and Exercises, 2nd ed., 58 275.00
CARNEY: Health Service Management: Culture, Consensus and the Middle Manager, 142 325.00
CASCIO & AGUINIS: Applied Psychology in Human Resource Management, 6th ed., 49 425.00
CENTER, et al.: Public Relations PracticesManagerial Case Studies and Problems, 7th ed., 208 350.00
CERTO & CERTO: Modern Management: Concepts and Skills, 11th ed., 158 525.00
CHANDRA BOSE: Advaned AccountingVolume I, 37 395.00
CHANDRA BOSE: Advaned AccountingVolume II, 38 425.00
CHANDRA BOSE: Business Law, 115 325.00
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CHANDRA BOSE: Fundamentals of Financial Management, 2nd ed., 18 395.00
CHANDRA BOSE: Inventory Management, 223 150.00
CHANDRA BOSE: Modern Marketing: Principles and Practice, 199 250.00
CHANDRA BOSE: Principles of Management and Administration, 2nd ed., 159 525.00
CHARNEY: Leaders Tool Kit, TheHundreds of Tips and Techniques for Developing the Skills You Need, 154 250.00
CHATTERJEE: Learning Oracle SQL and PL/SQL: A Simplified Guide, 74 350.00
CHATTERJEE: Management Information Systems, 96 225.00
CHATURVEDI, et al.: Managing Innovations and New Product Development: Concepts and Cases, 144, 206 275.00
CHAUHAN: Microeconomics: An Advanced Treatise, 109, 263 450.00
CHAUHAN: MicroeconomicsTheory and Applications, Part I, 263 295.00
CHAUHAN: MicroeconomicsTheory and Applications, Part II, 264 250.00
CHERUNILAM: International Business: Text and Cases, 5th ed., 148 475.00
CHITALE, et al.: Organizational Behaviour: Text and Cases, 49, 62 450.00
CHITALE & GUPTA: Materials Management: Text and Cases, 2nd ed., 224 325.00
CHITALE & GUPTA: Product Policy and Brand Management: Text and Cases, 2nd ed., 206 295.00
CLARKE-EPSTEIN: 78 Important Questions Every Leader Should Ask and Answer, 154 275.00
CLEARY: Negotiation Handbook, The, 165 195.00
CLEMMER: Pathways to Performance: A Guide to Transforming Yourself, Your Team, and Your Organization, 58 350.00
CLICK & COVAL: Theory and Practice of International Financial Management, The, 31 325.00
COSTELL: Science of Sales Success, The: A Proven System for High Profit, Repeatable Results, 211 275.00
COULTER: Entrepreneurship in Action, 2nd ed., 135 425.00
CRITTENDON: New Managers Starter Kit, The: Essential Tools for Doing the Job Right, 155 150.00
DALKIR: Knowledge Management in Theory and Practice, 2nd ed., 95 495.00
DALY & ODEA: Select Selling: Strategies to Win Customers by Defining the Ultimate Target Profile and
Discovering What They Really Want, 188 175.00
DANIELS, RADEBAUGH & SULLIVAN: Globalization and Business, 159 295.00
DAS: Business Accounting and Financial Management, 14, 38 695.00
DAS: Corporate Governance in India: An Evaluation, 3rd ed., 130 295.00
DAS: Corporate Governance: Codes, Systems, Standards and Practices, 2nd ed., 130 375.00
DAS: Management Control Systems: Principles and Practices, 40 225.00
DAS: Project Management and Control, 171 350.00
DAS & BHATTACHARJEE: Statistics for Business and Marketing Research, 214 195.00
DAS MOHAPATRA: International Accounting, 2nd ed., 29 325.00
DAS GUPTA & RADHA KRISHNA: Database Management System, Oracle SQL and PL/SQL, 2nd ed., 74 525.00
DATTA: Materials Management: Procedures, Text and Cases, 2nd ed., 225 250.00
DAVID: Strategic Management: Concepts and Cases, 14th ed., 176 650.00
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de La GRANDVILLE: Bond Pricing and Portfolio Analysis: Protecting Investors in the Long Run, 33 395.00
DEAN: Managerial Economics, 107, 264 275.00
DEB: Optimization for Engineering Design: Algorithms and Examples, 2nd ed., 228 325.00
DEBASISH & DAS: Business Communication, 125 250.00
2
DESAI & SRIVASTAVA: ERP to E RP: A Case Study Approach, 84 450.00
DeSOUZA & HENSGEN: Managing Information in Complex Organizations: Semiotics and Signals, Complexity and Chaos, 97 250.00
DEVADASAN, et al.: Lean and Agile Manufacturing: Theoretical, Practical and Research Futurities, 234 350.00
DHOLAKIA et al. (Eds.): Marketing Practices in Developing Economy: Cases from South Asia, 199 395.00
DORFMAN & CATHER: Introduction to Risk Management and Insurance, 10th ed., 27 525.00
DOYLE & ONEILL: Mentoring Entrepreneurs: Shared Wisdom from Experience, 164 175.00
DRAFKE: Human Side of Organizations, The, 10th ed., 63 495.00
DUBEY: Indian Cuisine, The, 182 275.00
DUBEY: IT Services Business Management: Concepts, Processes and Practices, 88 250.00
DUBEY: IT Strategy and Management, 2nd ed., 89 250.00
DUNDON: Seeds of Innovation, The: Cultivating the Synergy That Fosters New Ideas, 145 395.00
DUTTA: Business Communication, 125 275.00
DYE: Executive Excellence: Protocols for Healthcare Leaders, 2nd ed., 142, 155 150.00
DYE: Winning the Talent War: Ensuring Effective Leadership in Healthcare, 142, 155 195.00
DYGERT & JACOBS: Creating A Culture of Success: Fine-Tuning the Heart and Soul of Your Organization, 2nd ed., 64 325.00
ELLIS: Management Skills for New Managers, 167 195.00
EVENSON: Award-Winning Customer Service: 101 Ways to Guarantee Great Performance, 188 250.00
FABOZZI & MODIGLIANI: Capital Markets: Institutions and Instruments, 4th ed., 22 450.00
FACHLER: Chutzpah: Unlocking the Maverick Mindset for Success, 168 225.00
FJERMESTAD & ROMANO, Jr. (Eds.): Electronic Customer Relationship Management, 76 225.00
FLUSS: Real-Time Contact Center, The: Strategies, Tactics, and Technologies for Building a Profitable Service and Sales
Operation, 188 325.00
FOGG: Team-Based Strategic Planning: A Complete Guide to Structuring, Facilitating, and Implementing the Process, 176 395.00
FORGANG: Strategy-Specific Decision Making: A Guide for Executing Competitive Strategy, 177 250.00
FRANCIS, et al.: Facility Layout and Location: An Analytical Approach, 2nd ed., 235 395.00
FRASER & ORMISTON: Understanding Financial Statements, 9th ed., 25 275.00
FREDERICKSON & GHERE (Eds.): Ethics in Public Management, 111 225.00
FULMER & CONGER: Growing Your Companys Leaders: How Great Organizations Use Succession Management to Sustain
Competitive Advantage, 160 425.00
GARG & SRINIVASAN: Workbook on Systems Analysis and Design, Revised 2nd ed., 103 175.00
GARG & VENKITAKRISHNAN: Enterprise Resource Planning: Concepts and Practice, 2nd ed., 84 175.00
GARLAND: Future, Inc.: How Business can Anticipate and Profit from Whats Next, 177 450.00
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GAULKE: 101 Ways to Captivate a Business Audience, 126 250.00
GEE: Seven Strategies to Improve Your Bottom Line: The Healthcare Executives Guide, 244 150.00
GHOSH: Management Control Systems, 41 195.00
GHOSH & GHOSH: Economics of the Public Sector, 268 425.00
GHOSH & GHOSH: Macroeconomics, 257 350.00
GLYNN & BARNES (Eds.): Understanding Services Management: Integrating Marketing, Organisational Behaviour,
Operations and Human Resource Management, 160 325.00
GOEL: Financial Services, 23 225.00
GOEL: Performance Appraisal and Compensation Management: A Modern Approach, 2nd ed., 56 375.00
GOMEZ: Auditing and Assurance: Theory and Practice, 4 275.00
GOMEZ: Banking and Finance: Theory, Law and Practice, 6 295.00
GOMEZ: Financial Markets, Institutions, and Financial Services, 23 425.00
GMEZ-MEJA, et al.: Managing Human Resources, 7th ed., 50 595.00
GOODWIN, et al.: Macroeconomics in Context, 106, 265 350.00
GOODWIN, et al.: Microeconomics in Context, 2nd ed., 110, 258 350.00
GOPALAKRISHNAN: Handbook of Materials Management, 2nd ed. (Forthcoming), 225 TBA
GOPALAKRISHNAN: Simplified Six Sigma: Methodology, Tools and Implementation, 244 425.00
GOPALAKRISHNAN & BANERJI: Maintenance and Spare Parts Management, 2nd ed., 226 325.00
GOPALAKRISHNAN & SUNDARESAN: Materials Management: An Integrated Approach, 227 175.00
GOPALAN & SIVASELVAN: Data Mining: Techniques and Trends, 73 125.00
GORDON: Macroeconomics, 12th ed., 106, 258 625.00
GOSNEY & BOEHM: Customer Relationship Management Essentials, 189 250.00
GOVINDARAJAN: Marketing Management: Concepts, Cases, Challenges and Trends, 2nd ed., 200 275.00
GOVINDARAJAN & NATARAJAN: Principles of Management, 161 225.00
GOVINDARAJAN, et al.: Engineering Ethics (includes Human Values), 112 175.00
GOVINDARAJAN, et al.: Professional Ethics and Human Values, 112 150.00
GOYAL & GOYAL: Corporate Accounting, 3rd ed., 10 450.00
GOYAL & GOYAL: Financial Accounting, 4th ed., 15 425.00
GOYAL & GOYAL: Financial Accounting for BBA, 15 375.00
GRABOWSKI, SELF & SHIELDS: Economic DevelopmentA Regional, Institutional, and Historical Approach, 250 295.00
GRANTHAM, WARE & WILLIAMSON: Corporate Agility: A Revolutionary New Model for Competing in a Flat World, 178 450.00
GREEN, TULL & ALBAUM: Research for Marketing Decisions, 5th ed., 202 350.00
GREENBERG: Behavior in Organizations, 10th ed., 64 575.00
GROVER & MARKUS (Eds.): Business Process Transformation, 119 350.00
GUPTA: Financial Derivatives: Theory, Concepts and Problems, 33 425.00
GUPTA: Principles of Management, 161 195.00
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GUPTA: Project Management, 171 275.00
GUPTA & GUPTA: Research Methodology, 242 225.00
GUPTA & KHANNA: Quantitative Techniques for Decision Making, 4th ed., 240 425.00
GUPTA, GOLLAKOTA & SRINIVASAN: Business Policy and Strategic Management: Concepts and Applications,
2nd ed. (Revised), 178 395.00
HAMPTON: Financial Decision Making: Concepts, Problems and Cases, 4th ed., 19 425.00
HANDFIELD & NICHOLS, Jr.: Introduction to Supply Chain Management, 194 195.00
HANKE & WICHERN: Business Forecasting, 9th ed., 115 475.00
HARISH CHANDER: Cyber Laws and IT Protection, 87 325.00
HARVEY & ALLARD: Understanding and Managing Diversity: Readings, Cases, and Exercises 4th ed., 151 375.00
HAUGEN: Modern Investment Theory, 5th ed., 34 495.00
HERSEY, BLANCHARD & JOHNSON: Management of Organizational Behavior: Leading Human Resources, 10th ed., 65 325.00
HINDRIKS & MYLES: Intermediate Public Economics, 269 395.00
HOLT: Entrepreneurship: New Venture Creation, 136 375.00
HORRELL: Kindness Revolution, The: The Company-wide Culture Shift that Inspires Phenomenal Customer Service, 189 450.00
HOWELL & COSTLEY: Understanding Behaviors for Effective Leadership, 2nd ed., 156 325.00
HOY, et al.: Mathematics for Economics, 3rd ed., 262 650.00
HULL: Introduction to Futures and Options Markets, 2nd ed., 34 250.00
HUNGER & WHEELEN: Essentials of Strategic Management, 5th ed., 179 250.00
HUNT & LAUTZENHEISER: History of Economic ThoughtA Critical Perspective, 253 395.00
IMMINK & OKANE: TENBizPlan: Dynamic Business Planning for Start-ups, 2nd ed., 136 325.00
INTRILIGATOR: Mathematical Optimization and Economic Theory, 262 450.00
JANAKIRAMAN & GOPAL: Total Quality Management: Text and Cases, 245 225.00
JANAKIRAMAN & SARUKESI: Decision Support Systems, 97 150.00
JAYARAM & KOTWANI: Industrial Economics and Telecommunication Regulations, 105 295.00
JESSUP & VALACICH: Information Systems Today: Managing in the Digital World, 3rd ed., 98 475.00
JOHNSON & PHILLIPS: Absolute HonestyBuilding a Corporate Culture that Values Straight Talk and Rewards Integrity, 65 450.00
JOHNSON & WICHERN: Applied Multivariate Statistical Analysis, 6th ed., 269 550.00
JOHNSTON, Jr. & BATE: Power of Strategy Innovation, The: A New Way of Linking Creativity and Strategic Planning to
Discover Great Business Opportunities, 145 450.00
JONES: When Ads Work: New Proof That Advertising Triggers Sales, 2nd ed., 183 195.00
JONES & SLATER: Whats in a Name? Advertising and the Concept of Brands, 2nd ed., 183 195.00
JOSEPH: E-Commerce: An Indian Perspective, 4th ed., 77 425.00
JOSEPH & MOHAPATRA: Management Information Systems in the Knowledge Economy, 2nd ed., 97 475.00
JUGENHEIMER, et al.: Advertising and Public Relations Research, 184 295.00
JULNES & HOLZER (Eds.): Performance Measurement: Building Theory, Improving Practice, 59 250.00
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KAEN: Blueprint for Corporate Governance, A: Strategy, Accountability, and the Presentation of Shareholder Value, 131 350.00
KAHN: New Product Forecasting: An Applied Approach, 207 150.00
KANAGASABAPATHI: Indian Models of Economy, Business and Management, 3rd ed., 143, 253 275.00
KANDA: Project Management: A Life Cycle Approach, 240 225.00
KANDULA: Competency-based Human Resource Management, 50 350.00
KANDULA: Human Resource Management in Practice with 300 Models, Techniques and Tools, 51 350.00
KANDULA: Performance Management: Strategies, Interventions, Drivers, 59 275.00
KANDULA: Strategic Human Resource Development, 51 250.00
KANTER: Managing with Information, 4th ed., 98 275.00
KAPLAN & ATKINSON: Advanced Management Accounting, 3rd ed., 39 395.00
KAPOOR & KANSAL: Basics of Distribution Management: A Logistical Approach, 195, 223 195.00
KAUL: Business Communication, 2nd ed., 126 175.00
KAUL: Effective Business Communication, 126 150.00
KAUL & SINGH (Eds.): New Paradigms for Gender Inclusivity: Theory and Best Practices, 140 325.00
KAYE: Workplace Wars and How to End Them: Turning Personal Conflicts into Productive Teamwork, 46 250.00
KELKAR: Hospital Information Systems: A Concise Study, 99 450.00
KELKAR: Information SystemsA Concise Study, 99 495.00
KELKAR: Information Technology Project ManagementA Concise Study, 3rd ed., 90 525.00
KELKAR: Management Information Systems: A Concise Study, 2nd ed., 100 250.00
KELKAR: Software Project ManagementA Concise Study, 3rd ed., 91 275.00
KELKAR: Strategic IT Management: A Concise Study, 89 595.00
KELLEY & JUGENHEIMER: Advertising Media Planning: A Brand Management Approach, 184 150.00
KENDALL & KENDALL: Systems Analysis and Design, 9th ed., 104 595.00
KENDRICK: Identifying and Managing Project RiskEssential Tools for Failure-Proofing Your Project, 2nd ed., 172 395.00
KENDRICK: Project Management Tool Kit, The: 100 Tips and Techniques for Getting the Job Done Right, 172 225.00
KENNEDY: Macroeconomic Essentials: Understanding Economics in the News, 3rd ed., 107, 252 495.00
KENNEDY: Macroeconomic Theory, 259 325.00
KENNEDY: Public Finance, 44 325.00
KEVIN: Commodity and Financial Derivatives, 35 250.00
KEVIN: Fundamentals of International Financial Management, 31 250.00
KEVIN: Portfolio Management, 2nd ed., 35 225.00
KEVIN: Security Analysis and Portfolio Management, 36 195.00
KHANNA: Production and Operations Management, 235 325.00
KHANNA: Project Management, 172 350.00
KHANNA: Quantitative Techniques for Managerial Decisions, 2nd ed., 241 450.00
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KIRKPATRICK: Improving Employee Performance through Appraisal and Coaching, 2nd ed., 59 250.00
KOHLS & UHL: Marketing of Agricultural Products, 9th ed., 186 450.00
KONDALKAR: Organization Effectiveness and Change Management, 66 395.00
KRISHNAMACHARYULU & RAMAKRISHNAN: Organizational Development, 66 350.00
KRISHNAMOORTHY: Environmental Management: Text and Cases, 2nd ed., 139 250.00
KRISHNAMURTHI & VISHWANATH (Eds.): Advanced Corporate Finance, 19 350.00
KRISHNAMURTHY & RAVINDRA: Professional Practice, 112 350.00
KRISHNASWAMY & MATHIRAJAN: Cases in Operations Management, 236 295.00
KUMAR: Financial Derivatives, 36 295.00
KUMAR: International Marketing Research, 203 275.00
KUMAR: Product Design: Creativity, Concepts and Usability, 233 325.00
KUMAR & SHARMA: Auditing: Principles and Practice, 2nd ed., 5 395.00
KUPPAPALLY: Accounting for Managers, 39 350.00
KUTTY: Managing Life Insurance, 27 375.00
LEECH: How to Prepare, Stage, and Deliver Winning Presentations, 3rd ed., 127 350.00
LEVINE, et al.: Statistics for Managers: Using Microsoft Excel, 7th ed., 215 725.00
LILIEN, KOTLER & MOORTHY: Marketing Models, 200 495.00
LIVESAY: 7 Most Powerful Selling Secrets, The: Soar Your Way to Success with Integrity, Passion and Joy, 211 150.00
LOOMBA: Risk Management and Insurance Planning, 28 550.00
LUCAS: Passionate Organization, The: Igniting the Fire of Employee Commitment, 60 375.00
LUSCH & VARGO (Eds.): Service-Dominant Logic of Marketing, The: Dialog, Debate, and Directions, 212 395.00
MACIARIELLO & KIRBY: Management Control SystemsUsing Adaptive Systems to Attain Control, 2nd ed., 41 395.00
MAHAPATRA: Operations Management: A Quantitative Approach, 236 395.00
MAHESHWARI: Investment Management, 36 295.00
MAHESHWARI: Managerial Economics, 3rd ed., 108, 265 275.00
MAINIERO & TROMLEY: Developing Managerial Skills in Organizational Behavior, 2nd ed., 67 475.00
MAJUMDAR: Consumer Behaviour: Insights from Indian Market (with CD-ROM), 186 425.00
MAJUMDAR: Product Management in India, 3rd ed. (with CD-ROM), 207 350.00
MALHOTRA (Ed.): Review of Marketing Research, Vol. 2, 203 350.00
MANNA & CHAKRABORTI: Values and Ethics in Business and Profession, 113 195.00
MARAKAS: Decision Support Systems in the 21st Century, 2nd ed., 100 325.00
MARSHALL & BANSAL: Financial Engineering: A Complete Guide to Financial Innovation, 19 495.00
MARTIN, et al.: Smarts: Are We Hardwired for Success?, 141 425.00
MARUSKA: How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues, 165 375.00
MASSIE: Essentials of Management, 4th ed., 161 150.00
McGRATH: Basic Managerial Skills for All, 9th ed., 47, 168 395.00
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McGRATH: Training for Life and Leadership in Industry, 4th ed. (Rev.), 71 350.00
McKEE & McKEE: Star: Leadership Behaviours for Stellar SME Growth, 156 325.00
MICHL: Macroeconomic Theory: A Short Course, 260 225.00
MILLER: ProActive Sales Management: How to Lead, Motivate, and Stay ahead of the Game, 211 375.00
MILLS: StreetSmart Negotiator, The: How to Outwit, Outmaneuver, and Outlast Your Opponents, 165 295.00
MIRANDA & FACKLER: Applied Computational Economics and Finance, 43, 248 495.00
MISHKIN: Monetary Policy Strategy, 260 475.00
MISHRA: Engineering Economics and Costing, 2nd ed., 252 250.00
MISHRA: Fundamentals of Life Insurance: Theories and Applications, 28 250.00
MISHRA & PATHAK: Maintenance Engineering and Management, 2nd ed., 227 295.00
MISRA: Information Systems Management in Business Development Organizations: Text and Cases, 101 350.00
MISRA & YADAV: International Business: Text and Cases, 148 275.00
MITROFF: Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster, 141 250.00
MOHANTY: Fundamentals of Entrepreneurship, 136 195.00
MOHAPATRA: Business Process Automation, 120 325.00
MOHAPATRA: Cases in Management Information Systems, 101 225.00
MORSE & BABCOCK: Managing Engineering and Technology, 4th ed., 237 295.00
MRUTHYUNJAYA: Business Ethics and Value Systems, 113 525.00
MRUTHYUNJAYA: Knowledge Management, 96 495.00
MUKERJEE: Customer Relationship Management: A Strategic Approach to Marketing, 189 175.00
MUKERJEE: Product Management: Text and Cases, 208 175.00
MUKHERJEE: Total Quality Management, 245 325.00
MUKHERJEE, et al.: Microeconomics, 266 195.00
MUKHERJEE & KACHWALA: Operations Management and Productivity Techniques, 237 325.00
MUKHOPADHYAY: Production Planning and Control: Text and Cases, 2nd ed., 238 325.00
MURALEEDHARAN: Modern Banking: Theory and Practice, 6 325.00
MURALIDHARAN & SYAMSUNDER: Statistical Methods for Quality, Reliability and Maintainability, 215 350.00
MUTHUKRISHNAN: Economics of Environment, 251 195.00
MURDICK, ROSS & CLAGGETT: Information Systems for Modern Management, 3rd ed., 102 275.00
MURPHY, Jr. & WOOD: Contemporary Logistics, 9th ed., 195 325.00
NADAR: Money and Banking, 7 325.00
NADAR & VIJAYAN: Managerial Economics, 2nd ed., 108, 266 295.00
NANDAN: Fundamentals of Entrepreneurship, 3rd ed., 137 250.00
NARANG: Database Management Systems, 2nd ed., 74 325.00
NARASIMHAN, et al.: Production Planning and Inventory Control, 2nd ed., 239 495.00
NARAYANASWAMY: Financial Accounting: A Managerial Perspective, 4th ed., 16 495.00
 Authorwise Alphabetical Listing 281

Price
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NICKERSON: Business and Information Systems, 2nd ed., 102 450.00
NIGAM & JAIN: Cost Accounting: Principles and Practice, 11 495.00
OLIVER OBE & MEMMOTT: Growing Your Own HeroesThe Commonsense Way to Improve Business Performance, 162 275.00
STRING: Profit-Focused Supplier Management: How to Identify Risks and Recognize Opportunities, 196 425.00
PACHGHARE: Cryptography and Information Security, 88 295.00
PADHI: Labour and Industrial Laws, 2nd ed., 116 595.00
PADHI: Legal Aspects of Business, 116 450.00
PAILWAR: Economic Environment of Business, 3rd ed., 105, 250 450.00
PANDEY: Finance: A Management Guide for Managing Company Funds and Profits, 20 195.00
PANDEY: Venture Capital: The Indian Experience, 45 125.00
PANNEERSELVAM: Database Management Systems, 2nd ed., 75 295.00
PANNEERSELVAM: Engineering Economics, 2nd ed., 216 275.00
PANNEERSELVAM: Interest Tables for Engineering Economics, 216 75.00
PANNEERSELVAM: Operations Research, 2nd ed., 228 350.00
PANNEERSELVAM: Production and Operations Management, 3rd ed., 239 375.00
PANNEERSELVAM: Research Methodology, 242 350.00
PANNEERSELVAM & SENTHILKUMAR: Project Management, 173 295.00
PARASHAR: Cellular Manufacturing: An Integrated Approach, 239 250.00
PARK: Contemporary Engineering Economics, 5th ed., 252 550.00
PATTANAYAK: Human Resource Management, 3rd ed., 52 325.00
PAUL: International Business, 6th ed., 149 525.00
PENDSE: Business Analysis: Visualizing Business Processes and Effective Software Solutions, 72, 111 225.00
PETERSON & FERRELL (Eds.): Business Ethics: New Challenges for Business Schools and Corporate Leaders, 114 195.00
PHADTARE: Industrial Marketing, 191 150.00
PHADTARE: Strategic Management: Concepts and Cases, 179 250.00
PLANNING SHOP with ABRAMS: Successful Business Research: Straight to the Numbers you NeedFast!, 137 295.00
POPLI & PURI: Strategic Credit Management in Banks, 7 350.00
PRABHU: Data Warehousing: Concepts, Techniques, Products and Applications, 3rd ed., 73 225.00
PRABHU: E-Governance: Concepts and Case Studies, 2nd ed., 77 325.00
PRASAD: Corporate Governance, 2nd ed., 131 325.00
PRASAD: Strategic Human Resource Development: Concepts and Practices, 52 350.00
PRASAD: Strategic Management: Text and Cases, 180 250.00
PRUSTY: Managerial Economics, 109, 266 250.00
PUNNETT: International Perspectives on Organizational Behavior and Human Resource Management, 53, 67 250.00
PUSHP LATA & KUMAR: Communicate or Collapse: A Handbook of Effective Public Speaking, Group Discussions
and Interviews, 127 225.00
 282 Authorwise Alphabetical Listing

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PUSHP LATA & KUMAR: Communicate to Conquer: A Handbook of Group Discussions and Job Interviews
(with DVD), 128 195.00
QUIBLE: Administrative Office Management: An Introduction, 8th ed., 162 525.00
RABE: Innovation Killer, The: How What We Know Limits What We Can Imagine and What Smart Companies are
Doing About It, 146 425.00
RADHAKRISHNAN & BALASUBRAMANIAN: Business Process Reengineering: Text and Cases, 120 250.00
RAI: Customer Relationship Management: Concepts and Cases, 2nd ed., 190 395.00
RAI: Export-Import and Logistics Management, 2nd ed., 196 275.00
RAICHAUDHURI: Managing New Ventures: Concepts and Cases on Entrepreneurship, 138 250.00
RAIFFA with RICHARDSON & METCALFE: Negotiation Analysis: The Science and Art of Collaborative Decision Making, 166 495.00
RAJAGOPAL: Operations Research, 229 495.00
RAJARAMAN: Analysis and Design of Information Systems, 3rd ed., 102 250.00
RAJARAMAN: Fundamentals of Computers, 5th ed., 86 250.00
RAJARAMAN: Introduction to Information Technology, 2nd ed., 86 295.00
RAMAKRISHNA: Essentials of Project Management, 173 325.00
RAMAKRISHNAN: Managerial Leadership in Multicultural Organizations: Challenging the Challenges of
Globalization, 67, 152, 156 450.00
RANDOLPH & POSNER: Effective Project Planning and Management: Getting the Job Done, 174 95.00
RAO: Business Analytics: An Applications Focus, 204 275.00
RAO: Business Law, 117 350.00
RAO: Financial Statement Analysis and Reporting, 26 425.00
RAO: Fundamentals of Accounting for CPT, 3 450.00
RAO: Mercantile Law (for CPT Course), 9, 117 275.00
RATHORE: International Accounting, 2nd ed., 30 350.00
RAY: Mergers and Acquisitions: Strategy, Valuation and Integration, 42 495.00
REDDI: Effective Public Relations and Media Strategy, 2nd ed., 209 425.00
REDDY & SARASWATHI: Managerial Economics and Financial Accounting, 16, 109, 267 350.00
REEDER, et al.: Industrial Marketing: Analysis, Planning and Control, 2nd ed., 192 425.00
RICHMAN: Project Management: Step by Step, 174 225.00
ROBBINS & HUNSAKER: Training in Interpersonal Skills: Tips for Managing People at Work, 5th ed., 157 325.00
ROGERS, JALAL & BOYD: Introduction to Sustainable Development, An, 181 395.00
ROSEN: Effective IT Project Management: Using Teams to Get Projects Completed on Time and Under Budget, 91, 175 450.00
ROUT & OMIKO: Corporate Conflict Management: Concepts and Skills, 46 325.00
SADAGOPAN: Management Information Systems, 103 225.00
SAHAF: Strategic Marketing: Making Decisions for Strategic Advantage, 214 425.00
SAMUEL: Creating the Accountable Organization: A Practical Guide to Improve Performance Execution, 68 195.00
SAPRU: Administrative Theories and Management Thought, 3rd ed., 163 525.00
 Authorwise Alphabetical Listing 283

Price
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SARNGADHARAN & RAJITHA KUMAR: Financial Analysis for Management Decisions, 26 325.00
SATYANARAYANA: e-Government: The Science of the Possible, 78 325.00
SATYANARAYANA: Managing Transformation: Objectives to Outcomes, 68, 121 375.00
SATYA RAJU & PARTHASARATHY: Management: Text and Cases, 2nd ed., 163 295.00
SAWYER & SPRINKLE: International Economics, 3rd ed., 255 350.00
SAXENA & AWASTHI: Leadership, 157 195.00
SCHIESSER: ITSystems Management: Designing, Implementing, and Managing World-Class Infrastructures, 92 350.00
SCIEUR: Sociology of Organisations: An Introduction and Analysis of Collective Organisations, 2nd ed., 69 175.00
SCHINKEL & SCHINKEL: Employees Not Doing What You Expect, 53, 60 225.00
SCHNIEDERJANS, et al.: Outsourcing and Insourcing in an International Context, 72 195.00
SEIFERT: Collaborative Planning, Forecasting, and Replenishment: How to Create a Supply Chain Advantage, 197 450.00
SEN: Communication Skills, 2nd ed., 128 225.00
SEN: Operations Research: Algorithms and Applications, 229 425.00
SENGUPTA: Business and Managerial Communication, 129 375.00
SENGUPTA, BHATTACHARYA & SENGUPTA: Managing Change in Organizations, 121 275.00
SETHI & BHATIA: Elements of Banking and Insurance, 2nd ed., 8 295.00
SHAH, GOR & SONI: Operations Research, 230 350.00
SHANMUGASUNDARAM (Ed.): Customer Relationship Management: Modern Trends and Perspectives, 190 250.00
SHARAN: International Financial Management, 6th ed., 32 395.00
SHARMA: Management of Financial Institutions: With Emphasis on Bank and Risk Management, 24 275.00
SHARMA et al.: Neuromarketing: A Peep into Customers Minds, 205 350.00
SHARMA & GOYAL: Hospital Administration and Human Resource Management, 6th ed., 54 425.00
SHARMA & SINGH: Advertising: Planning and Implementation, 185 350.00
SHUKLA: Understanding Organisations: Organisational Theory and Practice in India, 69 275.00
SIMON: Developing Decision-Making Skills for Business, 168 195.00
SIMPKINS: Secrets of Great Sales Management, The: Advanced Strategies for Maximizing Performance, 212 350.00
SINGH: Counselling Skills for Managers, 47 225.00
SINGHAL & SINGHAL: Implementing ISO 9001:2000 Quality Management SystemsA Reference Guide, 2nd ed., 245 195.00
SINGHVI & BODHANWALA: Management Accounting: Text and Cases, 2nd ed., 40 395.00
SINHA: Financial Statement Analysis, 2nd ed., 26 450.00
SISTARE, SHIPLETT & BUSS (Eds.): Innovations in Human Resource Management: Getting the Publics Work Done
in the 21st Century, 54 295.00
SIVARETHINAMOHAN: Industrial Relations and Labour Welfare: Text and Cases, 118 375.00
SMITH & MAZIN: HR Answer Book, TheAn Indispensable Guide for Managers and Human Resources Professionals, 55 325.00
SNYDER & STEGER: Working with Microsoft Dynamics CRM 4.0, 2nd ed., 85 495.00
SOFAT & HIRO: Basic Accounting, 2nd ed., 3 350.00
 284 Authorwise Alphabetical Listing

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SOFAT & HIRO: Strategic Financial Management, 20 325.00
SOLOMON: Consumer BehaviorBuying, Having and Being, 10th ed., 187 725.00
SOPLE: Business Process Outsourcing: A Supply Chain of Expertises, 198 250.00
SOPLE: Managing Intellectual PropertyThe Strategic Imperative, 3rd ed., 147 395.00
SPEYER & CHUNG: Stochastic Processes, Estimation, and Control, 230 350.00
SPITZER: SuperMotivationA Blueprint for Energizing Your Organization from Top to Bottom, 70 295.00
SRINIVASA RAJU & NAGESH KUMAR: Multicriterion Analysis in Engineering and Management, 231 325.00
SRINIVASAN: Case Studies in Marketing: The Indian Context, 5th ed., 201 350.00
SRINIVASAN: International Marketing, 3rd ed., 201 225.00
SRINIVASAN: Operations Research: Principles and Applications, 2nd ed., 231 350.00
SRINIVASAN: Quantitative Models in Operations and Supply Chain Management, 198, 241 250.00
SRINIVASAN: Services MarketingThe Indian Context, 3rd ed., 213 250.00
SRINIVASAN: Strategic Management: The Indian Context, 4th ed., 180 275.00
SRIRAM, et al.: Core Banking Solution: Evaluation of Security and Controls, 2nd ed., 8 350.00
SRIVASTAVA & JHAJHARIA (Eds.): Cases in Management, 164 325.00
SRIVASTAVA & VERMA: Strategic Management: Concepts, Skills and Practices, 181 375.00
STAFFORD & FABER (Eds.): Advertising, Promotion, and New Media, 185 295.00
STEERS & NARDON: Managing in the Global Economy, 150 375.00
STIGLER: Theory of Price, The, 4th ed., 260 150.00
STONE: How to Resolve Conflicts at Work: A Take-Charge Assistant Book, 47 225.00
STRAUB: Rookie Manager, The: A Guide to Surviving Your First Year in Management, 169 250.00
STRAUB, et al. (Eds.): Information SecurityPolicy, Processes, and Practices, 90 350.00
STRAUSS & FROST: E-Marketing, 6th ed., 191 425.00
SUDALAIMUTHU & ANTHONY RAJ: Logistics Management for International Business: Text and Cases, 198, 224 325.00
SUDHAKAR: Elements of Software Project Management, 92 225.00
SUDHAKAR: Integrated Retail Marketing Communication, 210 175.00
SUGANTHI & SAMUEL: Total Quality Management, 246 250.00
SULPHEY: Introduction to Environment Management, 139 375.00
SULPHEY & BASHEER: Laws for Business, 2nd ed., 119 375.00
SUMMERS: Quality Management: Creating and Sustaining Organizational Effectiveness, 2nd ed., 246 425.00
SUNDARAM & BLACK: International Business Environment, The: Text and Cases, 150 375.00
TAGUCHI: Career Troubleshooter, The: Tips and Tools for Overcoming the 21 Most Common Challenges to Success, 169 250.00
TAYLOR: Managing Information Technology Projects: Applying Project Management Stratgies to Software, Hardware, and
Integration Initiatives, 92 275.00
TAYLOR: Survival Guide for Project Managers, A, 2nd ed., 175 425.00
TAYLOR, SINHA & GHOSHAL: Research Methodology: A Guide for Researchers in Management and Social Sciences, 243 195.00
 Authorwise Alphabetical Listing 285

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THOMAS: Security Analysis and Portfolio Management, 37 250.00
TIROLE: Theory of Industrial Organization, The, 254 350.00
TIWARI & SHANDILYA: Operations Research, 232 295.00
TOLBERT & HALL: Organizations: Structures, Processes, and Outcomes, 10th ed., 70 225.00
TOPCHIK: Accidental Manager, The: Get the Skills You Need to Excel in Your New Career, 170 275.00
TOPCHIK: Managing Workplace Negativity, 71 350.00
TRIPATHY: Financial Services, 24 250.00
TRIPATHY & PAL: Insurance: Theory and Practice, 29 195.00
TULL & HAWKINS: Marketing Research: Measurement and Method, 6th ed., 204 425.00
UPSHAW: Truth: The New Rules for Marketing in a Skeptical World, 201 450.00
VALACICH, et al.: Essentials of Systems Analysis and Design, 5th ed., 104 425.00
VAN HORNE & WACHOWICZ, Jr.: Fundamentals of Financial Management, 13th ed., 21 575.00
VANCE & PAIK: Managing a Global Workforce: Challenges and Opportunities in International Human Resource
Management, 2nd ed., 55, 153 450.00
VANGUNDY: Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs, 146 450.00
VELASQUEZ: Business Ethics: Concepts and Cases, 7th ed., 114 450.00
VENKATACHALAM & SELLAPPAN: Business Process, 121 275.00
VOLKEMA: Negotiation Toolkit, The: How to Get Exactly What You Want in Any Business or Personal Situation, 166 195.00
WAGNER: Principles of Operations Research, with Applications to Managerial Decisions, 2nd ed., 232 575.00
WALLACE & WEBBER: Disaster Recovery Handbook, The: A Step-by-Step Plan to Ensure Business Continuity and
Protect Vital Operations, Facilities, and Assets, 132 525.00
WALSH: Monetary Theory and Policy, 3rd ed., 261 450.00
WANG: Financial Management in the Public Sector: Tools, Applications and Cases, 2nd ed., 21 225.00
WEISINGER: Power of Positive Criticism, The, 170 250.00
WEISS: Elements of International English Style, The: A Guide to Writing Correspondence, Reports, Technical
Documents, and Internet Pages for a Global Audience, 129 150.00
WELSCH, HILTON & GORDON: Budgeting: Profit Planning and Control, 5th ed., 22 395.00
WESTON, et al.: Mergers, Restructuring and Corporate Control, 42 450.00
WHETTEN & CAMERON: Developing Management Skills, 8th ed., 170 650.00
WHITE: Nature of Leadership, The: Reptiles, Mammals, and the Challenges of Becoming a Great Leader, 158 350.00
WIEST & LEVY: Management Guide to PERT/CPM, A: With GERT/PDM/DCPM and Other Networks, 2nd ed., 232 195.00
YAMANE: Mathematics for Economists: An Elementary Survey, 2nd ed., 263 375.00
YOGAMBAL ASHOKKUMAR: Textbook of Bakery and Confectionary, 2nd ed., 182 250.00
ZIMMERER, et al.: Essentials of Entrepreneurship and Small Business Management, 5th ed., 138 495.00
ZUCKERMAN: Healthcare Strategic Planning, 2nd ed., 143 150.00
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RAJASTHAN Sadar Bazar, Jhanshi-284001
Mobile: 0933692919
STOCKISTS Phone: 0510-2470075
JAIPUR E-mail: ebd.jhanshi@gmail.com
ALLIED INFORMATICS LUCKNOW
B-83, Golden Jewel Apartments,
Ganesh Marg, Bapu Nagar, Jaipur-302015 BOOKS INTERNATIONAL
5/651, Sector-5, Vikas Nagar
Phone: 2701870 E-mail: allied.info@yahoo.com
(in front of PNB ATM)
INDIA BOOK HOUSE Lucknow-226022, Uttar Pradesh
213, Radha Damodar Ki Gali, Loha Mandi, Phones: 0522-4028714, 2768687
Chaura Rasta, Jaipur-302003 Phone: 2314983 Mobile: 09415010787
E-mail: booksinter1@gmail.com
UTTAR PRADESH
INTERNATIONAL BOOK DISTRIBUTING COMPANY
WHOLESALERS 7, Khushnuma Complex,
Behind Jawahar Bhawan
LUCKNOW Lucknow-226001
Phones: 0522-2209442, 2209443
JAICO PUBLISHING HOUSE E-mail: ibdco@airtelbroadband.in
196, Gautam Buddha Marg,
Basement Hotel DD International THAKUR BOOK BANK
Lucknow-226018 E-mail: jk.sharma@jaicobooks.com FF-102107, Adarsh Complex,
Near Allahabad Bank, Engineering College Crossing,
UBS PUBLISHERS DISTRIBUTORS PVT. LTD. Janki Puram, Lucknow-226022
9, Ashok Nagar, Near Pratibha Press E-mail: thakurbookbank2003@rediffmail.com
Gautam Buddha Marg, Loutush Road
Lucknow-226018 Phones: 0522-4025134, 4025124 UNIVERSAL BOOK SELLER
Fax: 4025144 E-mail: ubspdlko@ubspd.com 82, Hazrat Ganj, Post Box No. 20,
Lucknow-226001
STOCKISTS Phones: 0522-2625894, 3919708
ALLAHABAD E-mail: universal3@satyam.net.in
USEFUL BOOK SERVICE
FRIENDS BOOKS DEPOT C-369, Opp. Sekher Hospital, Indira Nagar,
17, University Road, Allahabad
Lucknow-226016 Phone: 0522-2310433
Mobile: 09415237813
E-mail: useful@satyam.net.in
E-mail: deepbookagency@rediffmail.com
NAVDURGA PUSTAK MANDIR NOIDA
123, Colnel Ganj, Near Thana Chauraha, Allahabad GALGOTIAS BOOK SHOP
RUPA PUBLICATIONS INDIA PVT. LTD. G-64, Opp McDonald, Sector 18, Noida, U.P.
31, M.G. Marg, Civil Lines, Allahabad Phones: 24514306, 24514307
TRIPATHI BOOK DISTRIBUTOR VARANASI
NPA-Arcade, Shop/Flat-212, 2nd Floor GANGA SHARAN & GRAND SONS
23, M.G. Marg, Civil Lines, Allahabad-1 Nitishalya, D-58/51, A/K Opp. Kuber Complex
Mobile: 09415235892 E-mail: tbxalld@sancharnet.com Rathyatra, Varanasi-221010
BAREILLY Phones: 0542-2361089, 09935523813
E-mail: books.gs@rediffmail.com
BANSAL BOOK DEPOT
Suresh Sharma Nagar, University Road STUDENTS FRIENDS
Bareilly, Uttar Pradesh Mobile: 09837104484 Main Market, Lanka, Varanasi, Uttar Pradesh
Phone: 0542-2367765
PRAKASH BOOK DEPOT
Suresh Sharma Nagar, University Road E-mail: sf_vns@rediffmail.com
Bareilly-243006 Mobile: 09897603670 UTTARAKHAND
E-mail: pbdamit@gmail.com
GORAKHPUR STOCKISTS
DISCOUNT BOOKS STORE DEHRADUN
Jubilee Chowk, Buxipur, Gorakhpur BOOK WORLD
Phone: 0551-3248283 Mobile: 09935303403 10-A, Astley Hall, Dehradun-248001
E-mail: discountbook95@yahoo.in Phone: 0135-2655845
 EASTERN REGION
ASSAM ODISHA
WHOLESALERS WHOLESALERS
GUWAHATI BHUBANESWAR

UBS PUBLISHERS DISTRIBUTORS PVT. LTD. JAICO PUBLISHING HOUSE

1st Floor, House No. 4, Kanaklata Path Plot No. 2, Ashoke Nagar East, Unit-II
Lachit Nagar, Guwahati-781007 Bhupaneswar-751009 Phone: 0671-2531802
Phone: 0361-2461982 E-mail: tcdatta@jaicobooks.com
E-mail: ubspdguw@guw.ubspd.com
UBS PUBLISHERS DISTRIBUTORS PVT. LTD.
UNIQUE BOOKS 1st Floor, Plot No. 145, Cuttuck Road,
Monjera House, 1st Floor, Motilal Nehru Road Bhubaneswar-751006 Phone: 0674-2314448
Pan Bazar, Guwahati-781001 Email: ubspdbbh@bbh.ubspd.com
Phones: 0361-2733723, 2607107
E-mail: uniquebooksghy@gmail.com CUTTACK

BIHAR A.K. MISHRA AGENCIES PVT. LTD.

Satyabhama, Roxy Lane, Badambadi,
WHOLESALERS Cuttack-753009, Odisha
Phones: 2322244/55/66/77
PATNA Fax: 2322288 E-mail: ctk_akagency@bsnl.in
BHARATI BHAWAN PUBLISHERS & DIST.
Thakur Bari Road, Kadam Kuan, Patna-800003 STOCKISTS
Phones: 2671356, 2689717 Fax: 2670010
BHUBANESWAR
E-mail: dickybbpd@gmailcom
pramoddubey.bbpd@gmail.com AMIT BOOK DEPOT
UBS PUBLISHERS DISTRIBUTORS PVT. LTD. 1st Floor, Plot No. 25, Budheswary Colony
Ground Floor, Western Side, Annapurna Complex, Behind Budheswari Mandir, Bhubaneswar-751006 Odisha
202 Nayatola, Patna-800004 Phone: 2503050
Phone: 2672856 Fax: 2673973 PADMALAYA
E-mail: ubspdpat@pat.ubspd.com 31/A, Janpath, Unit-II, Bhubaneswar-751001
Mobile: 9437026922
STOCKISTS E-mail: padmalaya_bbsr@rediffmail.com
PATNA
ROURKELA
AMIT BOOK DEPOT
STUDENT BOOK CENTRE
Tulsi Apartments, 1st Floor, Govind Mitra Lane,
Uditnagar, Rourkela-769012
Patna-800004 Phones: 2300819, 2300557
Phones: 0661-2500076, 2514294
E-mail: amitbooks@sify.com
E-mail: studentbook_rkl@yahoo.co.in
RANGOLI DISTRIBUTORS
Near Bahadur Pur Gumati Petrol Pump WEST BENGAL
Opp. P.W.D. Godown, Behind Usha Medico
Rajkishori Complex Lane, WHOLESALERS
Kankarbagh Main Road, Patna-800020
Mobile: 9835614531 Phone: 0612-2357731 KOLKATA
E-mail: rangolibooks@gmail.com
BHARATI BHAWAN PUBLISHERS & DIST.
JHARKHAND 10, Raja Subodh Mullick Square,
1st Floor, Kolkata-700013
STOCKISTS Phones: 033-22258836, 22250651
RANCHI Fax: 033-22345366
E-mail: bbsalect@vsnl.net
LOHIA BOOKS INTERNATIONAL
Balkrishna Sahay Lane, Beside Jaipal Singh Stadium JAICO PUBLISHING HOUSE
(Near Civil Court), Ranchi-834001 302, Acharya Prafulla Chandra Roy Road,
Telefax: 0651-2211323 Kolkata-700009
E-mail: lohiabooks@gmail.com Phones: 23600542, 23600543
lohiaranchi@yahoo.com E-mail: jaicocal@cal2.vsnl.net.in
MEDIAMATICS PROGRESSIVE BOOK CENTRE
59/10, Prince Bakhtiar Shah Road, Kolkata-700033 W-6, I.I.T Market, Kharagpur-721302
Phones: 033-32009632, 32957955 Phone: 03222-279956
Fax: 033-24227924 E-mail: mediam@dataone.in E-mail: progressive_b@dataone.in

UBS PUBLISHERS DISTRIBUTORS PVT. LTD. KOLKATA

8/1-B, Chowringhee Lane, Kolkata-700016 JYOTI, THE BOOK PEOPLE
Phones: 22522910, 23283447 Fax: 22450027 F-1, C.I.T. Market, P.O. Jadavpur,
E-mail: ubspdcal@cal.ubspd.com Kolkata-700032 Phone: 033-24128575
E-mail: jyotibooks@vsnl.net
STOCKISTS
MICRO BOOKS
8, Camac Street, Shanti Niketan Building
HOWRAH
(Fr. Floor), Kolkata-700017
Phones: 22826518/6519
BOOKS AND EQUIPMENTS
Mobile: 7278781788
G-17, Rajashri Apartments, 46/1, College Road
E-mail: bpb_kol@vsnl.net
(Near B.E. College Gate), Howrah-711103
Mobile: 9836267727 RAYS PUBLISHING HOUSE
17-A, Jadumitra Lane, Kolkata-700004
Phone: 033-25433588
KHARAGPUR E-mail: rphcal@cal3.vsnl.net.in
ACADEMIA TECHNO WORLD
FE/6, IIT Market, 1st Floor, Kharagpur-721302 90/6A, M.G Road, Ist Floor
Phones: 033-22279254, 219520 College St. YMCA Building, Kolkata-700007
E-mail: academia.kgp@gmail.com Phones: 22196116, 22571650
 WESTERN REGION
GUJARAT AMRAVATI

WHOLESALERS GLOBAL BOOK CENTRE

Shop No. 01, Malviya Complex, Rathi Nagar, Amravati
AMDAVAD Phone: 0721-2550589
E-mail: globeshri@rediffmail.com
ALLIED PUBLISHERS PVT. LTD.
Prarthna Flats, 2nd Floor, Navrangpura INDIA BOOK HOUSE
Amdavad-380009 Raghuwanshi Building, Jawahar Nagar,
Phones: 26465916, 26630079 Fax: 26465916 Navsari, Amravati-444601 Phone: 0721-2531734
E-mail alliedpl@bom4.vsnl.net.in SURAT
B.I. PUBLICATIONS PVT. LTD. BULSAR BOOK STORE
5-Mill Officers Colony, Besides Old RBI Bank, 12, Santok Apartments beside Athwa Arcade
La Gajjar Chambers, Ashram Road, Athwa Gate, Surat-395001
Amdavad-380009 Phone: 0261-2464607 Mobile: 09825146263
Phones: 079-26578112, 26578147 E-mail: bulsarbookstore@gmail.com
E-mail: ahmedabad@bipgroup.com
ANAND
INTERNATIONAL BOOK HOUSE
C.P. Estate,1st Floor, above Handloom House, ROOPAL BOOK STALL
Opp. H.K. Arts College, Ashram Road, 5, Shiv Apartment, Near Phoram Gas
Amdavad-380009 Sardar Statue, Vallabh Vidyanagar-388120
Mobile: 9824041320 Phone: 079-30075040 Anand (Gujarat) Phone: 02692-237171
E-mail: amd@ibhbookstore.com Fax: 02692-237373
E-mail: roopalbipin@gmail.com
JAICO PUBLISHING HOUSE
ELGI House, 2 Mill Officers Colony MAHARASHTRA
Opp. Times of India, Ashram Road
Amdavad-380009
Phone: 079-26575262 Fax: 079-26579865
WHOLESALERS
UBS PUBLISHERS DISTRIBUTORS PVT. LTD. MUMBAI
Shop No. 133-134, 1st Floor, Austlaxmi ALLIED PUBLISHERS PVT. LTD.
Apparel Park, Outside Daryapur Gate 15, J.N. Heredia Road, Ballard Estate,
Amdavad-380016 Mobile: 09979532615 Mumbai-400001
Phones: 079-22160371 / 22160372 / 22160373 Phones: 022-22617926, 22717926, 42126939
E-mail: anil@ahm.upspd.com Fax: 22617928 E-mail: alliedpl@bom4.vsnl.net.in
ASIAN BOOKS PVT. LTD.
STOCKISTS 103, Blackie House, Walchand Hirachand Marg
AMDAVAD Opp. G.P.O., Mumbai-400001
Phones: 022-22657807, 32037931
ATUL BOOK STALL B.I. PUBLICATIONS PVT. LTD.
Under Fernandis Bridge, Gandhi Road Lansdowne House, 1, Lansdowne Road,
Amdavad-380001 Mumbai-400039
Mobile: 9723144381 Phones: 022-22022396, 22021766, 42126939
BOOKS INDIA Fax: 22046778 E-mail: bigroup@vsnl.com
P.K. House, Behind M.J. Library INTERNATIONAL BOOK HOUSE
Ellis Bridge, Amdavad-380006 Indian Mercantile Mansion (Extn.)
Phone: 26575542 Fax: 26577349 Madame Cama Road, Colaba, Mumbai-400039
E-mail: bookind@gmail.com Phone: 022-66242222, 22826558
BOOK PLAZA JAICO PUBLISHING HOUSE
Sun House Basement A-1, Jash Chambers, Off. P.M. Road
Opp. Navrangpura Telephone Exchange Opp. RBIs Amar Bhavan, Mumbai-400001
Below Raymonds Shop Phone: 022-40306767 Fax: 22674099 / 22656412
C.G. Road, Amdavad-380006 Email: jaicowbd@vsnl.com
MICROBOOK CENTRE STUDENTS AGENCIES (I) PVT. LTD.
Shop No. 2, City Centre, C.G. Road, 102, Konark Shram, Behind Everest Building
Near Swastik Char Rasta, Amdavad-380009 Opp. Tardeo Road, Mumbai-400034
Phone: 079-26421611 Mobile: 09824011359 Phones: 022-40496106, 40496111
E-mail: microbook_bpb@yahoo.co.in E-mail: students@vsnl.com Fax: 022-24904212
UBS PUBLISHERS DISTRIBUTORS PVT. LTD. BOOKS UNLIMITED
2nd Floor, Appejay Chambers, 5, Wallace Street 15, Yogesh, Hingwala Lane
Mumbai-400001 Phones: 022-66376922/23 Ghatkopar (East), Mumbai-400077
E-mail: ubspdmum@mum.ubspd.com Phone: 25010206
E-mail: shahjayesh_123@rediffmail.com
NAGPUR
BOOK WORLD ENTERPRISES
ALLIED PUBLISHERS PVT. LTD. The IIT Campus, Gulmohar Building, Powai,
60, Bajaj Nagar, Shiv Sunder Apartments, Mumbai-400 076
Ground Floor, Central Bazar Road, Phones: 022-25725331, 25725339
Nagpur-440010 Phone: 0712-2234210 Fax: 022-25725339 E-mail: bweiit@vsnl.net
INTERNATIONAL BOOK HOUSE PVT. LTD. COMPUTER BOOK SHOP (I) PVT. LTD.
2, Yashogandhi, East High Court Road, Kitab Mahal Building, Ground Floor,
Ramdas Peth, Next to NIT Multiplex Building 190, Dr. D.N. Road, Fort, Mumbai-400001
Nagpur-10 Phone: 0712-6451355 Phones: 66317922 / 44
E-mail: ibhnagpur@dataone.in E-mail: cbs@vsnl.com, www.cb-india.com
UBS PUBLISHERS DISTRIBUTORS PVT. LTD.
2nd Floor, Shri Renuka Plaza, Tilak Road, CULTURAL BOOK DEPOT
Mahal, Nagpur-440002 Opposite Lamington Police Station
Phones: 0712-2736010, 2736011, 6457909 Grant Road, Mumbai-400026
E-mail: pschawoji@ubspd.com Phone: 23855172

PUNE DHARMA ENTERPRISES

139, Bazaar Gate Street, Kamlesh House
ASIAN BOOKS PVT. LTD. 1st Floor, Shop No. 7, Fort, Mumbai-400001
Shop No. 05, 58, Ground Flour, Shan Brahma Complex, Phones: 022-22611760, 65718637
Near Ratan Theatre, Pune-4111002 Mobile: 09869000651
Phones: 020-2449708, 32543544 E-mail: dharmavyas@vsnl.net
E-mail: asianpune@asianbooksindia.com dharma@booksandlotsmore.com

INTERNATIONAL BOOK HOUSE PVT. LTD. MICROMEDIA

Steel Ground, Shakti Tower, 672, Narayan Peth 35, Mahendra Chambers,
Opp. Hujurpaga School, Pune-401002 150154, D.N. Road,
Mobile: 09923777365 E-mail: ibhpune@vsnl.net Next to McDonalds, Opp. C.S.T. Station,
Mumbai-400001 Phone: 022-22078296/97
UBS PUBLISHERS DISTRIBUTORS PVT. LTD.
E-mail: bpb_mumbai@yahoo.com
680, Budhwarpeth, Near Appa Balwant Chowk
Pune-411002 Phone: 020-24433976
NEW POPULAR BOOK SHOP
E-mail: ubspdpune@pun.ubsbd.com
IIT Campus, Powai, Mumbai
Phone: 25720055
STOCKISTS E-mail: popularbookshop@yahoo.co.in

AURANGABAD STERLING BOOK HOUSE

181, Dr. D.N. Road, Fort,
SHRI SAMARTH BOOK HOUSE Mumbai-400001
Aurangpura, Near Police Station Phones: 22612521, 22659599
Aurangabad-431001 Phone: 2335535 E-mail: sbh@vsnl.com
E-mail: samarth1_aur@sancharnet.in
NAGPUR
MIRAJ
NOBLE BOOK AGENCY VENUS BOOK CENTRE
2100, Mujawar Lane, Behind Dargah, Opp. Rajaram Dixit Library, Ramnagar Road Gokulpeth,
Miraj-416410 (MS) Phone: 0233-2221535 Nagpur-440010
E-mail: noblebookmiraj@yahoo.com Phone: 0712-2520781

MUMBAI NASIK

BOOK BASE ANMOL PUSTAKALAYA

29, Kailash Niwas No. I, R.B. Mehta Marg Saubhagya Chamber, Near Bitco Cinema
Ghatkopar (East), Mumbai-400077 Nashik Road, Nasik
Phone: 25013118 Phone: 0253-2561603
E-mail: krown_kunal@yahoo.com E-mail: swapnilrathi@yahoo.com
DEEP BOOK CENTER MANNEYS BOOKSELLERS
Naroshankar Building, 7, Moledina Road, Clover Centre
Opp. Rajebahadur Hospital, Pune-411001 Phone: 020-26134867
Nashik-422001 E-mail: manneys@vsnl.com
Phone: 0253-2594498
PRADEEP BOOK DISTRIBUTOR
PUNE 631/632, 1st Floor, Shan Brahma Complex
Near Ratan Theatre, Budhwar Peth,
AG BOOKS INTERNATIONAL Pune-411002
1426, Sadashiv Peth, Mirsadan Apt. Phones: 24458333, 24493891
Pune-30 Phone: 24495503
E-mail: agbookspune@yahoo.com TECHNICAL BOOK SERVICES
844, Dastur Meher Road,
BOOK LAND Next to Dorabjee Hotel
79, Shanthi Dooth, Sarbatwala Chowk,
Opp. Muktangan English School, Pune-411001
Parvathi Darshan, Pune-411009 Phones: 26133468, 26130281
Phone: 24222943 Fax: 24221043 E-mail: tecbook@satyam.net.in
E-mail: booklandpune@rediffmail.com
VAIBHAV BOOK CENTRE
CLASSIC BOOK DISTRIBUTORS 688, Narayan Peth, Appa Balwant Chowk
821, Shukrawar Peth, Raskasr Building, Pune-411003
Gadikhana, Pune-411002 Phone: 24456915
E-mail: cbd8888@gmail.com
VARMA BOOK DISTRIBUTORS
GOELS COMPUTER HUT 649, Narayan Peth, Appa Balwant Chowk,
126, Budhwar Peth, Pune-411002 Pune-411030
Phones: 24451959, 24492959 Phones: 4450595, 4456525
E-mail: compuhut@pn2.vsnl.net.in E-mail: varma@vsnl.com
 SOUTHERN REGION
ANDHRA PRADESH VIJAYAWADA
BOOKIONICS
WHOLESALERS 29-2-35, Vemuri Vari Veedhi,
Near Kotha Vanthena Anjaneya Swami Temple,
HYDERABAD Suryaraopet, Vijayawada-520002
E-mail: vja@bookionics.com
ALLIED PUBLISHERS PVT. LTD.
JYOTI BOOK DEPOT
3-2-844/6 & 7, Kachiguda Station Road
Balaji Softech, G-2, Sree Girisai Towers,
Hyderabad-500027 Phones: 4619079/081
Rukhmini Rice Mill Road, Opp. Andhra Jyoti Labbipet,
E-mail: alliedhd@hd2.net.in Vijayawada-520010 Phone: 0866-5511165
B.I. PUBLICATIONS PVT. LTD. E-mail: jbdvjd@jyotibookdepot.com
4-4-1, Dilshad Plaza, Sultan Bazar
Hyderabad-500095 STOCKISTS
Phone: 040-66465252 Fax: 040-66465262 HYDERABAD
E-mail: hyderabad@bigroup.com
DURGA BOOK DISTRIBUTORS
BOOKIONICS 4-5-172, 1st Floor, Gokul Towers,
4-3-378, Opp. Central Bank of India, Behind Gokul Chat, Koti, Hyderabad-500095
Bank Street, Hyderabad-500095 Phones: 040-24752801, 64542801
Phones: 040-23445633, 23445677 TIRUPATI
E-mail: bookionics@yahoo.com
UNIVERSITY BOOK CENTRE
BOOK SELECTION CENTRE Prakasham Road, Tirupati Mobile: 9441027963
K.D. House, H. No. 3-5-121/E/1/2, VISAKHAPATNAM
Near Shalimar Theatre, Opp. Saboo Enterprises,
Hyderabad-500027 GUPTA BROTHERS BOOKS
47-13-10, Diamond Park Road, Dwaraka Nagar
Phones: 040-23446841, 23446843
Visakhapatnam, Andhra Pradesh-530016
Fax: 040-24752054
Phone: 0891-2754454
E-mail: bschyd@hd2.dot.net.in Tel/Fax: 0891-2747580
HIGGINBOTHAMS PVT. LTD. E-mail: gbbooks@gmail.com
3-4-704, Narayanguda, Beside Naryanguda Flyover
JBD EDUCATIONALS PVT. LTD.
Hyderabad-500029 Phone: 040-27550046 D. No. 30-5-1, Krishna Garden Street,
E-mail: higginbothams@vsnl.com Dabagardens, Visakhapatnam-20
JAICO PUBLISHING HOUSE Phone: 91-0891-6553063 Fax: 91-0891-6615309
3-4-512/75 (35/4RT) Tin No.: 28542372279
Opp. Lane to Raghvendra Swamy Mutt, Barkatpura, E-mail: enquiry@jyotibookdepot.com
Hyderabad-500027 Pages: THE BOOK SHOP
Phones: 040-27555699, 27551992 Pages Junction, Visakhapatnam-530002
E-mail: jaicohyd@hd1.vsnl.net.in Andhra Pradesh Phones: 0891-6450555, 6450556
JYOTI BOOK DEPOT
KARNATAKA
D. No. 3-2-3/2, Ground Floor, Rahmath Bagh,
Kachiguda, Hyderabad-500027
WHOLESALERS
Phone: 040-32998608 Fax: 040-24740606
E-mail: jbdhyd@gmail.com BENGALURU
KNOWLEDGE BOOK DISTRIBUTORS ALLIED PUBLISHERS PVT. LTD.
3-5-121/A-8, First Floor, Sainatha Complex, Jayadeva Hostel Building, 5th Main Road,
Gandhi Nagar, Bengaluru-560009
Shalimar Theater Road, Ramkote, Phones: 22262081, 22253234
Hyderabad-500001 Phones: 24758606, 32948160 Fax: 22250292
E-mail: kbdistributors11@yahoo.com E-mail: aplbngl@bgl.vsnl.net.in
SHAH BOOK HOUSE PVT. LTD.
ASIAN BOOKS PVT. LTD.
4-3-378, Opp. Central Bank of India, 103, Swiss Complex, No. 33,
Bank Street, Hyderabad-500095 Race Course Road, Bengaluru-560001
Phones: 040-23445633, 23445677 Phones: 22200438, 22256583
E-mail: orders@thebooksyndicate.com Fax: 22256583
UBS PUBLISHERS DISTRIBUTORS PVT. LTD E-mail: asianblr@blr.vsnl.net.in
Alkeya Jagadish Chambers, III & IV Floor, www.asianbooksindia.com
House No. 4-1-1058, Boggulakunata, B.I. PUBLICATIONS PVT. LTD.
Tilak Road, Hyderabad-1 147, Infantry Road, Bengaluru-560001
Phones: 24754473, 24754474, 24754472 Phones: 22204652, 22205696
E-mail: ubspdhyd@hyd.ubspd.com E-mail: bangalore@bipgroup.com
HIGGINBOTHAMS PVT. LTD. INTACT BOOK DISTRIBUTORS PVT. LTD.
No. 74, M.G. Road, Bengaluru-560001 Door No. 240, 13th Main, Banashankari 1st Stage
Phones: 25325422, 25091696 Bengaluru-560050 Phone: 080-26611963
E-mail: higginbothams_mani@yahoo.co.in Fax: 080-26611448 E-mail: ibd@satyam.net.in
INTERNATIONAL BOOK HOUSE PVT. LTD. LAND MARK
Devatha Mansions, Door No. 26, The Forum, No. 21, Hosur Road, Kormangala
W.H. Hanumanthappa Road, 5th Main Road, Bengaluru-560029 Phones: 080-22067777/78/79
Gandhinagar, Bengaluru-560009 E-mail: forum@landmark-tata.com
Phones: 080-22340930, 32936622
E-mail: jagadeesh@intbh.com MAHALAXMI ENTERPRISES
Post Box No. 5617, Door No. 66, 57th A Cross,
JAICO PUBLISHING HOUSE
6th Main, 4th Block, Rajajinagar,
14/1, 1st Main Road, 6th Cross, Bengaluru-560010 Phone: 080-26742950
Gandhi Nagar, Bengaluru-560009
E-mail: hrr@vsnl.com / hrsatish@rediffmail.com
Phones: 22257083, 22267016
E-mail: jaicobgr@blr.vsnl.net.in SAPNA BOOK HOUSE PVT. LTD.
TBH PUBLISHERS & DISTRIBUTORS 3rd Main Road (Opp. to Hotel Vijay Residency)
Vikram Trinetra House, 81/10, Vatal Nagaraj Road Bengaluru-560009 Phone: 080-40114455
Okalipuram, Rajajinagar, Bengaluru-560021 Fax: 080-22269648
Phone: 23422976 E-mail: sapnabooks@vsnl.com
Mobiles: 9448049867 / 9686113194
SURYA INFOTAINMENT PRODUCTS PVT. LTD.
UBS PUBLISHERS DISTRIBUTORS PVT. LTD. (Campus Book Shop)
Crescent Door No.148, 2nd Floor Indian Institute of ManagementBangalore (IIMB)
(Next to Gopalan Mall/above DHL Express Cargo) Bannergahatta Road, Bengaluru-560076
Mysore Road, Bengaluru-560028
E-mail: sipbooks@airtelbroadband.in
Phone: 080-26756377
E-mail: manohar@bngm.ubspd.com SURYA INFOTAINMENT PRODUCTS PVT. LTD.
Abhilaash, 12/A, Yamunabai Road,
STOCKISTS Madhava Nagar, (Near Shivananda Stores Underbridge),
Bengaluru-560001
BELGAUM
Phones: 080-22340902, 41121728
ADAMYA BOOK DISTRIBUTORS Fax: 080-22340904
Door No. 3327, Belvi Building, Gondali Galli E-mail: sipbooks@airtelmail.in
Belgaum-590002 Mobile: 09448790619
BIJAPUR
GAURAV BOOK CENTRE
R.P.D. College Road, Tilakwadi, Belgaum MOHAN BOOK DEPOT
Mobile: 09341101352 Patil Complex, TST Cross Road,
Gandhi Chowk, Bijapur-586101
BELLARY Mobile: 09448364038
TECHNO BOOK CENTRE
DEVANGERE
Bangalore Road, Bellary Mobile: 09448070489
SRI MAHALAKSHMI BOOK DEPOT
BENGALURU
P.J. Extension, Akkamadhavi Road, Devangere
BOOK PARADISE Phone: 08192-255591
# 75, 8th Main, NIIT Towers, 4th Block,
Jayanagar, Bengaluru-560011 DHARWAD
Mobiles: 09341217215, 09900107073
BHARAT BOOK DEPOT & PRAKASHANA
E-mail: bookp6@gmail.com bookp7@gmail.com
Shankar Plaza, P.B. Road
CHITRA BOOK HOUSE (Opp. Kittel College)
#3, Thimmaiah Chambers Dharwad-580001Phone: 0836-2447349
(Behind Tribhuvan Theater)
Gandhinagar, Bengaluru-560009 KRISHNA BOOK HOUSE
Phone: 080-41496066 KVV Complex (Opp. Kalabhavan),
E-mail: chaitrabookhouse09@yahoo.in Dharwad-580001
GANGARAMS BOOKS BUREAU Phones: 0836-2435116, 2445116
72, Mahatma Gandhi Road, Bengaluru-560001 E-mail: krishnabookhouse.dwd@gmail.com
Phones: 080-25581617, 25581618, 25586189
GULBARGA
Fax: 080-25587540 E-mail: gangarams@vsnl.com
INFO BOOK DISTRIBUTORS SRI SIDDALINGESHWARA BOOK DEPOT
416, 8th A Main, 1st Block, HRBR Layout Saraswati Godam, Gulbarga-585101
Kalyan Nagar, Bengaluru-560043 Phone: 08472-226303
Phones: 080-25484300, 25486200 Mobile: 09448124431
E-mail: infobooks98@yahoo.co.in E-mail: ssbdpl@rediffmail.com
 HUBLI KERALA
NATIONAL BOOK STALL WHOLESALERS
Koppikar Road, Hubli-580020
Phones: 0836-2367902 / 2353209 COCHIN
E-mail: nationalbook1@rediffmail.com
VIJAYA BOOK CENTRE B.I. PUBLICATIONS PVT. LTD.
37/116, Lisie Hospital Road,
(Behind Mangal Deep Complex)
Koppilar Road, Hubli-580020 Ernakulam-North, Cochin-682018
Phone: 0484-6562125
MANGALORE E-mail: vinodkv@bipgroup.com

BOOK MARK TBH PUBLISHERS & DISTRIBUTORS

P.M. Rao Road, Mangalore 41/1212, Krishnaswamy Road, Pullepady,
Phones: 0824-4265430, 4273030 Ernakulam, Cochin-682035
E-mail: ekm.info@tbhpd.com
BOOK WORLD
The Trade Centre, No. 9, 1st Basement, ERNAKULAM
Bunts Hostel Road, Mangalore-575003
Phones: 0824-2445484, 2438219 HIGGINBOTHAMS PVT. LTD.
Mobile: 09845145858 Acel Estate, Iyyattil Junction, Chittoor Road,
E-mail: rm_bookworld@yahoo.co.in Ernakulam-682011 Phone: 0484-2368834

BIBLIOSBOOK POINT UBS PUBLISHERS DISTRIBUTORS PVT. LTD.

Door No. 4-33/3(1), (Opp. Govinda Dass College) No. 40/8199-A, 1st Floor, Public Library Building,
Main Road, NH-17, Surathkal-575014 Convent Road, Ernakulam-682035
(Dakshin Kannada) Phones: 91-0484-2353901, 2373901, 2363905, 4064706
Phone: 0824-2477080 Mobile: 09343560101 Fax: 91-0484-2365511
E-mail: bibliosbookpoint@gmail.com E-mail: ubspdekm@ekm.ubspd.com

SCHOOL BOOK COMPANY THIRUVANANTHAPURAM

(Book Selection)
1st Floor, School Book Building, Car Street, HIGGINBOTHAMS PVT. LTD.
Mangalore-575001 Phone: 0824-2496921 25/2339 42, M.G. Road,
E-mail: schoolbookdigit@yahoo.co.in Thiruvananthapuram-695002
Phone: 0471-2331622
SITA BOOK HOUSE
Bhagavathi, Kalakunja Road, Kodialbail, STOCKISTS
Mangalore-575003 Phone: 0824-2497744
E-mail: sitabook@yahoo.com THIRUVANANTHAPURAM
sitabhouse@bsnl.in
ANE BOOKS INDIA
MYSORE T.C. 25/2710, # 6, Kohinoor Flats, Lukes Lane
Ambujavilasom Road, Trivandrum-695001
GLOBAL AGENCIES Phones: 0471-4068333, 4068777
471, D. Subbiah Road, K.R. Muhalla
E-mail: anebookstvm@airtelmail.in
(Near Ramaswamy Circle), Mysore-570004
Phone: 0821-3012773
Mobile: 09900143297
TAMIL NADU
E-mail: globalagenciesmysore@yahoo.in
WHOLESALERS
SAUHARDA BOOK STORE
Door No. 1683, Hanumantha Rao Street, CHENNAI
2nd Main Road, Mysore-570001
Phone: 0821-2424394 ALLIED PUBLISHERS PVT. LTD.
E-mail: sauharda_bs@yahoo.co.in 751, Mount Road, Chennai-600002
Phones: 28523938, 28523958, 28523984
SAPNA BOOK HOUSE PVT. LTD. Fax: 28520649 E-mail: aplchn@vsnl.net.in
Narayan Shastry Road (Near Fab City)
Devaraja Mohalla, Mysore-570001 ASIAN BOOKS PVT. LTD.
Phone: 0821-4004499 17, Pycorfts Road, 1st Street,
E-mail: sapna.mys@sapnaonline.com Royaloettah, Chennai-600014
E-mail: asianchennai123@gmail.com
SHIMOGA
B.I. PUBLICATIONS PVT. LTD.
SHIMOGA BOOK BUREAU 150, Agurchand Mansions (Ist Floor)
2nd Cross, Garden Area, Nehru Road, 1, Mount Road Chennai-600002
Shimoga Phone: 08182-223911 Phones: 28461287, 28461289 Fax: 28460361
Mobile: 09880397279 E-mail: chennai@bipgroup.com
HIGGINBOTHAMS PVT. LTD. PUDUCHERRY
116, Anna Salai, Chennai-600002
HIGGINBOTHAMS PVT. LTD.
Phone: 28511951 Fax: 28528101
34, Ambour Salai, Puducherry-605001
E-mail: higginbothams@vsnl.com Phone: 0413-2333836
IBH BOOKS & MAGAZINES DISTRIBUTORS (P) LTD.
TIRUNELVELI
140/1, Marshalls Road, 2nd Floor,
(Rukumani Lakshmipathy Salai) HIGGINBOTHAMS PVT. LTD.
Egmore, Chennai-600008 Magnem Surakshaa Apartment, 59-A,
Phones: 044-28592581, 28545743 Trivandrum Road (Opp. Palayamkottai Bus Stand)
E-mail: narayanan@ibhworld.com Palayamkottai, Tirunelveli-627002
Phone: 0462-2574801, 2575016
INTERNATIONAL BOOK HOUSE E-mail: higginbothams@vsnl.com
Old No. 12, New No. 23, Damodharan Street
T. Nagar, Chennai-600017 TRICHY
Phone: 044-42070237 Mobile: 9444145334 HIGGINBOTHAMS PVT. LTD.
E-mail: chennai@ihtbh.com bi.chandrasekar@gmail.com 25, Nandhikoil Street, Trichy-620002
JAICO BOOK DISTRIBUTORS Phone: 0431-2704418
No. 48, Arya Gowder Road
West Mambalam, Chennai-600033 STOCKISTS
Phones: 24803091, 24803092, 24803093 CHENNAI
SRI ESWAR ENTERPRISES BOOK PALACE
Archana Arcade, No. 27, Natesan Street, 25, Pycrofts Road, Triplicane, Chennai-600005
T. Nagar, Chennai-600017 Phone: 044-28442322
Phones: 044-24345902, 24339591
Fax: 044-24339590 GAUTAM BOOK CENTRE
E-mail: yempeyes@nd3.vsnl.net.in 1, Natesan Street, T Nagar, Chennai-17
info@eswar.com Phone: 044-24315857
easwarbooks@vsnl.com GOLDEN BOOK HOUSE
TBH PUBLISHERS & DISTRIBUTORS 639/11, Poonamallee High Road, Aminjikarai
Laxmi Narayan Niwas, 3, Nallathambi Street, Chennai-600029
Wallajah Road, Chennai-600002 INDIAN BOOK HOUSE
Phones: 28524547, 28553168, 52157192 45, South Usman Road, T Nagar, Chennai-17
E-mail: viji@tbhpd.com
LANDMARK
UBS PUBLISHERS DISTRIBUTORS PVT. LTD 3, Apex Plaza, Nungambakkam High Road
No. 60, Nelson Manickam Road, Chennai-600034 Phones: 28221000, 42144444
Near Lalas Masala Aminjikarai, Chennai-600029 Mobile: 92822-44515
Phones: 044-23746222, 23746351, 23746352
LANDMARK
E-mail: ubspdche@che.ubspd.com
Spencer Plaza, 769, Anna Salai, Chennai-600002
COIMBATORE Phones: 28495767, 28490455
HIGGINBOTHAMS PVT. LTD. NATIONAL BOOK TRADERS
192, Big Bazar Street, Coimbatore-641001 12, Natesan Street, Chennai-17
Phone: 2390431 E-mail: higginbothams@vsnl.com Phones: 044-42867546, 24311380, 24349062
Mobile: 98403-33468 E-mail: mail@nbtonline.net
TBH PUBLISHERS & DISTRIBUTORS
No. 88, N.G. Narayanaswamy Street NEW STUDENT BOOK HOUSE
New Siddhapudur, Coimbatore-641044 6, Bharathi Salai, Triplicane, Chennai-600005
Phones: 2520491, 2520496 Phone: 28443100 E-mail: nsbh@rediffmail.com
E-mail: tbhcbe@vsnl.net ODYSSEY
UBS PUBLISHERS DISTRIBUTORS PVT. LTD. 6, First Main Road, Gandhi Nagar, Adyar
2nd & 3rd Floor, Sri Guru Towers, No. 17 Sathy Road, Chennai-600020 Mobile: 98404-84937
Cross III, Gandhipuram, Coimbatore-641012 E-mail: pappu@odysseychennai.com
Phones: 0422-2499914 (Direct), 2499916, 2499917 POWER BOOK HOUSE
MADURAI Distributors & Library Suppliers
13, Kalki Nagar Main Road, Arumbakkam
HIGGINBOTHAMS PVT. LTD. Chennai-600106 Phone: 23633454
21, Goodshed Street, Madurai-625001 E-mail: powerbookhouse@vsnl.net
Phone: 2340528 SARMAHA BOOKS
TBH PUBLISHERS AND DISTRIBUTORS 5/331, M.M.D.A. Colony, Maduravoil,
25/9A, Karpaga Complex, Good Shed Street Chennai-600095 Phone: 044-23783105
Madurai-625001 Phone: 0452-4371552 Mobile: 9444182045
E-mail: tbhlbs_mdu@airtelbroadband.in E-mail: sarmaha_books@yahoo.co.in
SNAMS BOOK HOUSE PVT LTD SRI KARTHIKEYA BOOK CENTRE
Publishers & Distributors 13, First Floor, Bus Stand Complex
1, Sannathi Street, Vadapalani, Chennai-600026 Opp. to Brindhavan Hotels, Erode-638003
Phone: 044-43507171 Mobile: 93810-28872 Phone: 0424-2241419 Mobile: 9442293699
TBH LIBRARY BOOK SUPPLIERS KANCHIPURAM
7-A, Sunkurama Street (Opp. Madras High Court)
Parrys Corner, Chennai-600001 VBC BOOK CENTRE
Phones: 044-22537156, 04144-225422 25-B, Gandhi Road, Kanchipuram-631501
VEDLAN BOOK SUPPLIERS KANYAKUMARI
121, Kodambakkam High Road, Nungambakkam
Chennai-600034 Phone: 044-28173114 HARI & CO
Mobile: 9789891808 153, W.C.C. Road, Nagercoil, Kanyakumari-629001
E-mail: vedlanbs@yahoo.co.in Phone: 04652-232114

COIMBATORE KOMALA STORES

12, AP Road, Nagercoil, Kanyakumari-629001
BOOK N ALL Phone: 04652-227018
Vimal Buildings 1241, Big Bazar Street SUDARSAN BOOKS
Coimbatore-641 001 74, East of Tower, Nagercoil, Kanyakumari-629001
CHERAN BOOK HOUSE Phone: 04652-2228445
238, Big Bazar Street, Coimbatore-641001
Phone: 0422-2396623 KARAIKUDI
PAI & SONS SRI VINAYAKAR BOOK CENTRE
Next to UCO Bank, 316/7, M.A.M. Building, Sekkalai Road
Near Suguna Kalyanamantapam Avinashi Road, Karaikudi-630001 Phone: 04565-235660
Peelamedu, Coimbatore-641004 Mobile: 9443123037
Mobile: 9443339453 GNANAM BOOK CENTRE
Phones: 0422-2564239, 2568177 Sekkalai Road, Five Lamps, Karaikudi-630001
TILJAS BOOKS
211-212, Big Bazar Street, Near Clock Tower KRISHNAGIRI
Coimbatore-641001 Phone: 0422-2303029 GOWRI BOOK CENTRE
CUDDALORE 5, Muthulakshmi Ammal Lane,
M.G. Road, Hosur, Krishnagiri-635107
INDIAN BOOK CENTRE
Convent Street, Cuddalore-607001 MADURAI
Phone: 0442-2231780 GLOBAL BOOK SYNDICATE
SRI SABARI BOOK CENTRE No. 57, Teacher Colony, Mela Anna Thoppu
79, Natarajapuram Road, Annamalai Nagar Madurai-625016 Phone: 0452-2360595
Chidambaram-608002 MALLIGAI BOOK CENTRE
Phone: 04144-239325 11, West Veli Street, Opp. Madurai Junction
WISDOM BOOK CENTRE Madurai-625001 Phone: 0452-2341739
107/1, SP Koil Street, Chidambaram-608 001
NATIONAL BOOK AGENCY
DINDIGUL 19, First Floor, Good Shed Street
Madurai-625001 Phone: 0452-2341304
AYYANAR BOOK CENTRE
13, 14, Dudley School, Dindigul-624001 SARVODAYA ILAKKIYA PANNAI
Phone: 0451-2426561 32/1, West Veli Street, Madurai-625001
Phones: 0452-2341746, 6548483
ERODE SELVI BOOK SHOP
MOTHERLAND BOOK HOUSE 89, 1st Floor, Nethaji Road,
8/120, Raja Complex, Prakasam Street Near Arya Bhavan Signal, Madurai-625001
Near P.S. Park, Erode-638001 Phone: 0452-5380169
Phone: 0424-2226164 SWAMI BOOK AGENCY
SELVAM BOOK CENTRE 1, New Cinema Bazar, Near Kishkinta Garments
11-C, Gandhi Road, Near Central Theatre Nethaji Road, Madurai-625001
Erode-638001 Phone: 0424-257027 Phone: 0452-2341383
SKB BOOK SHOP TURNING POINT
33/33-A, 2nd Floor, Ist Floor, Sri Venkatesh Towers,
Kalaimagal Kalvi Nilayam Road 75, Town Hall Road, Madurai-625001
Erode-638001 Mobile: 94433-04929 Phones: 0452-2347398, 4370937
 NAMAKKAL PADMA BOOK STALL
56, T.M. Buildings, Tirunelveli-627001
AMMAN BOOK GALERY
Phone: 0462-2337650
4, MKP Complex, West Car Street,
Tiruchengode, Namakkal-637211 VELAVAN BOOK CENTRE
Phone: 98427-67666 Sugantham Complex, 104-A, Trivandrum Road
Opp. VOC Ground, Tirunelveli-627002
PUDUCHERRY
TRICHY
BHARATHI BOOKS
No. 79, Sankaradass Street near Ajantha Signal COLLEGE BOOK SHOPPEY
Puducherry-605001 No. 5, 1st Floor, Vignesh Aparna,
Phone: 0413-2332322 Mobile: 09443534364 Vayalur Road, Puthur, Trichy-620017
E-mail: baskarbooks@gmail.com Phone: 0431-4030298 Mobile: 98424-76419
bharathibookspondy@gmail.com GOLDEN BOOK HOUSE
NEW INDIAN BOOK AGENCY No. 5, Ist Floor, Vignesh Aparna, Vayalur Road,
117, Kamaraj Salai, Opp. to M.O.H. Petrol Bunk Near Bishop Heber College Puthur, Trichy-620017
Thatachanvady, Puducherry-605009 Phone: 0431-2771298 Mobile: 94432-65298
Phone: 0413-2275051 E-mail: goldenbookhouse1@gmail.com
VINAYAKA BOOK PALACE INTERNATIONAL BOOKS
45, MG Road Opp to Perumal Koil Station 23, Nadhi Koil Street, Teppakulam, Trichy-620002
Puducherry-605001 Phone: 0413-232336 Phones: 0431-2703743/2711599
E-mail: vinayakbookpalace@rediffmail.com P.R. & SONS
SALEM 21, Veeramamuni Complex, Opp. Chatram Bus Stand
Trichy-620002 Phone: 0431-2702824
AJANTHA BOOK CENTRE Mobile 94433-70597
127, Cherry Roa, Salem-636007
Phone: 0427-2417755 P.R. BOOK SHOPPE
PNR Building, Malaivasal, Trichy-2
BOOKZILLA Phones: 0431-4011902, 2709924
Five Roads, Salem-636004 Phone: 0427-2330680
E-mail: bookzilla@sancharnet.in TRICHY BOOK HOUSE
87-A, Devar Colony, Ist Floor, Thillai Nagar
S K B BOOK SHOP West Extention, Trichy-620018
137-A, Cherry Road, Salem-636001 Phones: 0431-27666815 / 2764198
Phone: 0427-2452579 E-mail: tbh70@rediffmail.com
SIVAGANGAI VISWAS BOOK CENTRE
Nandhi Koil Street, Teppakulam, Trichy-620002
KNOWLEDGE BOOK HOUSE
Muthuganesh Tower, Alagappa Engineering College Post, TUTICORIN
Near Sriram Nagar, Railway Gate CHITRADEVI COLLEGE BOOK DEPOT
Karaikudi-626004 Phone: 04565-230262 280/575, Main Road, Kovilpatti
E-Mail: knowledge_kkd@yahoo.com Phone: 04632-230739
THANJAVUR VELLORE
APPAR BOOK STALL ADIGALAR BOOK HOUSE
1621, South Main Road, Thanjavur-613009 28, Sarathy Mansion, Ist Floor, Vellore-632004
Phone: 04362-237348 Phone: 0416-2221675
L K R PUTHAKA NILAYAM BALAJI BOOK STORES
210-E/1785, South Main Street, Thanjavur-613009 Vit Campus Deemed University, Vellore-632014
Phone: 0416-2249354
THIRUVANNAMALAI
BHARATH BOOK HOUSE
COLLEGE BOOK CENTRE 38/39, Jawans Market, Burma Bazar
85-K, Thirumanjana Gopuram Street Vellore-632001 Phone: 0416-22233670
Tiruvannamalai-606601 Phone: 04175-224022
VELLORE BOOK CENTRE
SRI SANGARI BOOK HOUSE 34, Sarthi Mansion, Vellore-632004
3/1-5, By Pass Main Road, Gandhi Nagar Phone: 0416-2225034
Thiruvannamalai-606601 Phone: 98435-39539
VILLUPURAM
TIRUNELVELI BOOK PARK
CHITRADEVI BOOK CENTRE 171/E/15 RKS Complex, Nehruji Road
44, T.M. Building, Tirunelveli Junction Villupuram-605602 Phone: 04146-220266
Tirunelveli-627002 Phone: 0462-233889 VIRUDUNAGAR
NEW PADMA BOOK STALL SRI MARIYAMMAN STORES
39, T.M. Buildings, Tirunelveli-627001 439, Main Bazar, Virudunagar-626001
Phone: 0462-2332708 Phone: 04562-245417