Psychology
TEENAGE
             RELATIONSHIPS
                 BY:-
                    Abdur Rehman Saleemi
                    Yusra Shahid Khan
                    Zunaira Rafi
                              Acknowledgement
We are thankful to all the participants for lending us their time to fill out our
questionnaire with their honest opinions and also our respected teacher,
Mrs. Nadia Ayub for providing us with all the help we needed to successfully
complete our research.
We also carry out our thanks to our institution, the Institute of Business
Management, School Of Leadership Karachi, Park Tower’s Management for
handing us the opportunity and permission to conduct our survey.
We hope that the results that our research has produced would be helpful in
different institutions, organizations and the general public.
                                           2
                                           Table of Content
Executive Summary ........................................................................................... 4
Intoduction ....................................................................................................... 5
Methodology .................................................................................................... 7
Results .............................................................................................................. 9
Discussion ....................................................................................................... 13
Conclusion....................................................................................................... 14
Appendix (A) ................................................................................................... 15
Appendix (B)....................................................................................................24
                                                           3
                     Executive Summary
The following research was conducted to study ‘the teenage
relationships’. Teenage is that phase of life, when one tries to
discover life and makes attempts to unfold the mysteries of life or it
could be said that a teenager finds himself/herself trapped in this
complex world. The Teenage Love Relationship deals with the
relationship of love that exists between the teenage groups. In
schools, the teenagers usually make friends easily and therefore there
remains the chance for a young boy/girl to get easily involved in a
relationship.
In most cases it has been observed that the teenage love that does not
  last a lifetime but it is said that the love that one experiences as a
    teenager helps her/him choose the right partner in the future.
                                   4
                                  INTRODUCTION
Sooner or later your teen is going to discover the opposite sex. If you’re lucky, it will
come later, so they can enjoy childhood a little while longer, but it will inevitably come.
And with it there will be all the problems of rejection, first love, romance, break up and
finding someone new. It’s an adventure, b ut for them one that’s especially steeped in
emotion as their hormones fly all over the place. Relationships are at the heart of a
teenager's life. Friends become a primary focus for teens and intimate relationships
begin to bloom.
Teenage relationships are often rocky. This can be attributed to two major factors:
teenage dating abuse, which is on the rise, and the fact that teenagers are naturally
volatile, which can add to the drama or trauma of teen dating. Dating for teens is more
stressful than when adults date because teenagers are emotional and moody. They
tend to become hyper-focused on one aspect of the relationship, and a dangerous
situation may arise. Every relationship brings together at least two sets of opinions,
morals, values and beliefs.
Relationships take time, energy, and care to make them healthy. The relationships that
you make in your teen years will be a special part of your life and will teach you some of
the most important lessons about who you are. The great beauty of teen relationships is
that they help you to grow. If you’re lucky, your relationships will grow with you and
become a static force in your life.
Teen relationships can be highly intense. Some kids feel as though they have met their
soul mate at the age of 14, only to move on to find their next soul mates six months
later. Because teenagers live in the very intense, very confusing world between almost
grown up and grown up, their feelings can often be confusing as they are exciting.
                                              5
                                           Reference:
    Today’s teens face strong pressures to date as well as get involved in a serious relationship
(Teenage Research Unlimited, 2006). Although most romantic relationships last less than 5 months
 among 12 to 14 year-olds, by age 16 relationships last an average of 2 years (Berk, 2005). In the
early teen years dating is more superficial – for fun, status among peers, and exploring sexuality. In
 the older teen years youth are looking for intimacy, companionship, affection, and social support.
Having a secure view of friendship is positively related to teens’ security in their romantic
relationships (Berk, 2005). In other words, parents influence the quality of teens’ friendships and
dating relationships.
As long as dating doesn’t start too early in the adolescent years, dating is a way to learn (Berk,
2005):
cooperation skills
socially appropriate behavior
interdependence
compromise
empathy
intimacy
sensitivity.
Although most adolescent romantic relationships do not last long (most teens are still forming their
identities), first romances are practice for more mature bonds in adulthood. In fact, warm and caring
romantic relationships in the teen years tend to lead to satisfying, committed relationships in early
adulthood (Berk, 2005).
The dark side of dating in the teen years is that it can put youth at risk. Frequent dating in early
adolescence is linked with adolescent risk behaviors such as school failure, drug use, and
delinquency. Also, a teen’s chance of involvement in dating violence increases if he or she has
experienced abusive family relationships as well as frequent, early dating and/or sexual involvement.
A portion of teens face the dangers of dating violence. For example, in a representative poll of over
1,000 teens (13-18 years-old) (Teenage Research Unlimited, 2006):
About half (49%) of 16- to 18- year-olds have been “seriously involved” in a relationship.
24% felt pressure to date and 14% said they would do almost anything to keep a boyfriend or
girlfriend.
61% of teens who had been in a relationship stated they had a boyfriend/girlfriend who made them
“feel bad or embarrassed” about themselves.
15% have been “hit, slapped, or pushed” by a boyfriend or girlfriend and 25% of those in a “serious”
relationship were “hit, slapped, or pushed.”
One-third (33%) of 16-18 year-olds said sex is “expected” of people their age who are in a
relationship – about the same portion (31%) of teens who have been in a “serious” relationship
agreed with this statement.
                                                                   Source: http://fycs.ifas.ufl.edu
                                                    6
                               METHODOLOGY
SAMPLE:
The sample for this research consisted of 80 participants of whom 43 were males
and 37 were females. The age group we targeted for this research was 16-24.
MEASURE:
The research was conducted through questionnaires. A lot of work was done to
prepare the questionnaire and questions were set up according to the latest
research articles. The questionnaire consisted of 15 Questions.
PROCEDURE:
The questionnaires were divided among 4 investigators. We first asked the
participants to carefully go through the informed consent form and sign it if they
wished to continue. After which they had to fill the required demographic
information. The data for the research was collected in around 3 days through
questionnaires. Each principal investigator had to get their share of questionnaires
filled.
After all the data had been collected, each investigator evaluated the data he had
collected and then the evaluated data was compiled together to compute the final
results.
                                         7
                                         RESULTS
                                                                       Little   Some   A lot   A       “the
                                                                       or       what           whole   most’
S.NO                        QUESTIONS                                  None                    lot     !
 1     How much does this person teach you things that you don't       10%      32%    31%     9%      18%
       know?
 2                                                                     2%       18%    28%     16%     36%
       How much do you talk about everything with this person?
 3     How often does this person say mean or harsh things to          31%      36%    18%     5%      10%
       you?
 4     How sure are you that this relationship will last in spite of   20%      31%    25%     5%      19%
       fights?
 5     How much do you and this person get upset with or mad at        16%      17%    33%     21%     13%
       each other?
 6                                                                     0%       17%    20%     25%     38%
       How much do you take care of this person?
 7                                                                     2%       10%    28%     26%     34%
       How much does this person like or love you?
 8     How much does this person treat you like you’re admired         0%       15%    25%     17%     43%
       and respected?
 9     How much do you talk to this person about things that you       5%       7%     33%     15%     40%
       don’t want others to know?
 10    How much do you and this person get annoyed with each           14%      27%    23%     16%     20%
       other’s behavior?
 11    How often does this person help you when you need to get        5%       30%    20%     20%     25%
       something done?
 12    How sure are you that this relationship will last no matter     17%      19%    22%     19%     23%
       what?
 13    How often does this person point out your faults or put you     11%      17%    31%     23%     18%
       down?
 14                                                                    0%       12%    28%     30%     30%
       How much do you protect and look out for this person?
 15    How much do you and this person get on each other’s             16%      22%    25%     14%     23%
       nerves?
                                                 8
                                       Discussion
The aim of this study was to prove our hypothesis with the help of consumers today. To
ensure if they are aware of company’s influence on consumers through their persuasive
advertisements and whether they agree if such company’s policies are justified or
whether they are against human ethics.
Our questions were structured in a manner so as to cover various aspects of
advertisements and its influence on consumers.
After the completion of the survey, we found that among billboards, television, radio and
advertisements on internet, television is the most influential form of media. Specifically
40% of consumers are mostly persuaded through television advertisements.
Furthermore, we found that “celebrity endorsement” in advertisements does not play a
key role in influencing consumers. Majority of the consumers declared to be neutral
towards advertisements containing celebrities. However, majority of the consumers
agreed to the fact that Companies do manipulate the consumers Psyche in order to boost
their sales.
Interestingly, almost 70% of consumers are repelled from advertisements which have
started to occur repeatedly between live matches and programs.
We were very much intrigued by the fact that consumers today are not easily manipulated
since they were able to identify advertisements which do not match reality such as Axe,
Red Bull, Shampoos and various Cosmetics.
A disappointing result was that majority of the consumers do fall for Psychological
pricing. Another Key Question which has been an issue in the Marketing industry since
quite some time is whether Advertisements portraying dangerous stunts influence today’s
youth in a negative manner? And we found that a great deal of consumers agreed to it and
are willing to protest for it since it has caused a significant damage to the society.
                                              9
                           STATISTICS
Questionaire Statistics
         No. of Males and                  Age Group
             Females
                                             16-18
                                   22-24      10%
                                    35%
      Female                                                   16-18
       46%                 Male
                                                               19-21
                           54%
                                                               22-24
                                                     19-21
                                                      55%
University Year (Analysis Count)
30     28
25               24
20
            16                                               1st Year
15                                                           2nd Year
                      12
                                                             3rd Year
10                                                           4th Year
0
     University years
                                  10
Conclusion
    11
                                     APPENDIX (A)
                          INFORMED CONSENT FORM
TITLE OF STUDY:           TEENAGE RELATIONSHIPS
PRINCIPLE INVESTIGATOR: Abdur Rehman Saleemi, Yusra Shahid Khan,
Zunairah Rafi
INSTITUTE:       INSTITUTE OF BUSINESS MANAGEMENT
INTRODUCTION: We are from IOBM and doing a research on TEENAGE RELATIONSHIPS .I would
like to invite you to join this research study.
BACKGROUND INFORMATION: The meaning of a relationship is the state of being
connected or related to someone. It can be association by blood or marriage. But
here we are discussing about the connection or association to another sex.
PURPOSE OF THIS RESEARCH STUDY: The purpose of our research study is to known
about your attitude towards the above mentioned relationships. Relationships have become
really common these days .our teenagers are getting into relationships by getting influenced
by west. Our basics emphasizes is on the needs and effects of relationships.
POSSIBLE RISKS OR BENEFITS : There is no risk involved in this study except your valuable
time. There is no direct benefit to you also. However the result of the study may help us to
formulate guidelines related to our topic.
RIGHT OF REFUSAL TO PARTICIPATE & WITH DRAWAL : You are free to choose to
participate in the study , you may refuse to participate without any loss or benefit which you
otherwise entitled to. You may also with draw any time from the study without any adverse
effect .You may also refuse to answer some or all questions if you don ’t feel comfortable with
those questions.
CONFIDENTIALLY: The information provided by you will remain confidential. Nobody except
principal investigator will have to access to it. Your name & identity will also not be discussed
anytime.
AUTHORIZATION:I have read and understand this consent form and I volunteer to
participate in this research study .
Participant signature :                     Principal investigator signature :
                                               12
QUESTIONNAIRE
   13
                            APPENDIX (B)
How much does this person teach you
things that you don't know?
                                 Little or
                   The Most       None
                     18%           10%
                                                         Little or None
A Whole Lot
    9%                                                   Some What
                                             Some What   Alot
                                                32%      A Whole Lot
                                                         The Most
                     Alot
                     31%
How much do you talk about everything
with this person?
                                   Little or None
                                          2%
                                     Some What
                                        18%
              The Most                                   Little or None
                36%                                      Some What
                                                         Alot
                                                         A Whole Lot
                                               Alot      The Most
                                               28%
                   A Whole Lot
                      16%
                                        14
How often does this person say mean or
harsh things to you?
    A Whole Lot
        5%                  The Most
                              10%
                                                          Little or None
                                         Little or None
              Alot                             31%        Some What
              18%                                         Alot
                                                          A Whole Lot
                                                          The Most
                                Some What
                                   36%
How sure are you that this relationship will
last in spite of fights?
                      The Most
                        19%            Little or None
                                             20%          Little or None
A Whole Lot
    5%                                                    Some What
                                                          Alot
                                                          A Whole Lot
                                            Some What     The Most
                     Alot                      31%
                     25%
                                            15
How much do you and this person get upset
with or mad at each other?
              The Most
                13%       Little or None
                                16%
                                                  Little or None
                                                  Some What
      A Whole Lot                  Some What      Alot
         21%                          17%         A Whole Lot
                                                  The Most
                       Alot
                       33%
How much do you take care of this person?
                           Little or None
                                  0%
                              Some What
                                 17%
                                                  Little or None
       The Most
         38%                                      Some What
                                                  Alot
                                           Alot
                                           20%    A Whole Lot
                                                  The Most
                    A Whole Lot
                       25%
                                  16
How much does this person like or love
you?
                               Little or None
                                      2%
                                Some
                                What
                                 10%
       The Most                                    Little or None
         34%                                       Some What
                                            Alot   Alot
                                            28%    A Whole Lot
                                                   The Most
                 A Whole Lot
                    26%
How much does this person treat you like
you’re admired and respected?
                           Little or None
                                  0%
                               Some What
                                  15%
                                                   Little or None
      The Most                                     Some What
        43%                                        Alot
                                           Alot
                                           25%     A Whole Lot
                                                   The Most
                     A Whole Lot
                        17%
                                   17
How much do you talk to this person
about things that you don’t want others to
know?
         Little or None           Some What
                5%                   7%
                                               Little or None
         The Most                              Some What
           40%                                 Alot
                                       Alot    A Whole Lot
                                       33%
                                               The Most
                    A Whole
                      Lot
                      15%
How much do you and this person get
annoyed with each other’s behavior?
           The Most        Little or None
             20%                 14%
                                               Little or None
                                               Some What
                                               Alot
      A Whole Lot                  Some What
         16%                                   A Whole Lot
                                      27%
                                               The Most
                    Alot
                    23%
                                  18
How often does this person help you
when you need to get something done?
                         Little or None
                                5%
           The Most
             25%                            Little or None
                              Some What     Some What
                                 30%        Alot
        A Whole Lot                         A Whole Lot
           20%                              The Most
                       Alot
                       20%
How sure are you that this relationship will
last no matter what?
           The Most    Little or None
             23%             17%
                                             Little or None
                                             Some What
                                             Alot
                                Some What
       A Whole Lot                 19%       A Whole Lot
          19%                                The Most
                      Alot
                      22%
                              19
How often does this person point out your
faults or put you down?
                          Little or
            The Most       None
              18%           11%
                                                Little or None
                                    Some What   Some What
                                       17%
                                                Alot
      A Whole Lot
                                                A Whole Lot
         23%
                                                The Most
                             Alot
                             31%
How much do you protect and look out for
this person?
                          Little or None
                                 0%
                          Some What
                             12%
        The Most
          30%                                   Little or None
                                                Some What
                                         Alot   Alot
                                         28%    A Whole Lot
                                                The Most
            A Whole Lot
               30%
                                 20
How much do you and this person get on
each other’s nerves?
          The Most          Little or None
            23%                   16%
                                               Little or None
                                               Some What
                                               Alot
      A Whole Lot                  Some What
                                      22%      A Whole Lot
         14%
                                               The Most
                     Alot
                     25%
                                  21
22