Campaign Schedule

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Week 1 Small snippets of Teaser on social Some media handouts People handing out
the campaign media for an have started to go out leaflets out campaigning
shown on social advert on with simple notices the product.
media. All of these cyberbullying to
tease toward the be aired for the
cyberbullying first advert
campaign

Week 2 Some notices on Again short Posters and bulletin A couple of short clips on
twitter and other report sites for boards. Showing the TV and Radio stations.
social media cyberbullying awareness.
sites. posted onto
social media

Week 3 Fifteen to thirty The radio ad Then throughout Radio ad plays between Plays on all TV ads play between 4 The ads would be
second videos on plays to two in the the day small four to five in the commercial and and 5 in the evening. shown after reality tv
tv and radio. afternoon to snippets are evening. ideal radio and tv shows. Or in the ad
three. shown on tv. Like stations. Radio ad play from five to breaks.
the sped up six.
version and Radio advert played in
shorten. between the big top
fourty.

Week 4 More Billboards TV Advert plays More notices 7TH FEBUARY Shorter TV ads Longer TV adverts placed
start appearing again on ITV and start being INTERNET SAFETY played in the between 5pm-6pm, while
around the major Channel 4 advertised on the DAY afternoon the ITV news is on.
parts of town, between 4-6pm more popular between 1pm-
showing the social networks 5pm.
 message to stop e.g Facebook, All adverts will be shown
cyberbullying Twitter. on this day Radio ads being
played from 2-
3pm
Campaign Leaders will
visit schools to spread
the message

Social Media post to a

longer version of the
current advert shown

TV Ads will be played in

the evening from 12pm-
12am. Channel 4 is
expected to run a hour
special about
cyberbullying so ads will
play throughout the
programming special.

Radio Adverts will be

played from 10am-10pm

Week 5 Long TV ads play Long Radio Ads Shorter/Sped up Full TV ads play Shorter Radio Long TV ads play between Shorter TV ads play
between play from TV ads play between Ads play from 5am-5pm between
12pm-5pm 9am-9pm between 5am-5pm 1am-6am 5am-5pm
9am-3pm
Radio Ads play from Radio Ads play while
Radio Ads play 9am-9pm the Big Top 40 is
from 5pm-11pm happening again.
Week 6 Long TV ads play Posters and TV ads play Last Long TV ads play Last Short TV Final post on social media All posters and billboard
between Billboards for the between between ads play thanking everyone who will have been removed.
1pm-7pm campaign will 5am-5pm 3pm-5pm between has been involved.
start to be 12am-12pm Social Media page will
Shorter Radio Ads removed. Last Longer Last Short Radio Ads remain dormant until the
play from Radio Ads play play from next year.
9am-12am from 9am-7pm
Leaflet will 1pm-9pm
stopped being
supplied/handed Alternative Final TV
out. Alternative Final Radio Adverts will play, with
Advert will be played an alternate ending
Longer TV Advert thanking everyone. thanking for the support
played between Plays between 9am-9pm the audience has given
6-7pm them.
This will air from 12pm-
7pm