1.
0 Introduction of the Business:
We want to start an online newspaper that is named voiceofpeople.com. We will provide the
quality news and our intention is that the people can also connect here directly by sharing their
views.
1.1 Business Plan: We are planning to start online news based office in the area of Mirpur.
There are lots of online newspapers now, but we will focus on fair and true information that can
help people or educate them. And then we will try to expand our business. Our product features
will be,
Different age based news
Articles about eminent personnel
Sports
Technology
Entertainment
Education
Feedback
Reader can personally write for people
Generate the general voice of people
To execute the problems
Possible solutions
1.2 Company Profile: Our "voiceofpeople.com will soon be located in Mirpur. As soon as
possible we will start this business; we will focus on fair practice of journalism. We have a plan
to expand this business in Sirajganj, Bagura and Naoga. The main product of this business is the
NEWS. We have to sell the news to the people along with making some profit.
We have the following mission & vision of our business.
1.2.1 Mission of the Business Plan:
To be most caring, customer friendly & profit oriented business.
To provide news worldwide
Above all, to add effective contribution to the national economy;
The mission of the company is to provide a new look for consumers based on their
personal contribution, sufferings and positivity.
1.2.2 Vision of the Business Plan:
To be the most current & best qualify online newspaper in Bangladesh.
1.2.3 Company Ownership:
Our "voiceofpeople.com" will consist of 5 owners & it will be formed on the private ownership
form according to 1994's Company Act.
Source of Fund: Amount Amount
proportion of owners'
1st owner 1,900,000.00 .11
2nd owner 1,900,000.00 .11
3rd owner 1,900,000.00 .11
4th owner 1,900,000.00 .11
5th owner 1,900,000.00 .11
9,500,000.00 .43
Project Loan 7,500,000.00 .57
1.2.4 Company location:
Dhaka
1.2.5 Service Hour: 24/7 as it is news based
1.2.6 Start-up summary: We are going to start a business, so we need the following materials-
Rent large office room
50 computers,
Ac, fan, Light & generator,
Microbus, camera, recorder
Chair, Table
1.2.7 voiceofpeople.com Organizational plan:
We will have 6 departments for running the operation smoothly. The responsibilities of the
departments are like the following:
Reporting Department
Virtual Production Department;
Marketing Department;
Accounts Department;
Administration Department.
Editing panel
Responsibilities of Reporting Department:
Collect news
Provide news to its reader
Responsibilities of Virtual Production Department:
Provide overall Management of the ongoing Production operations including the
Scheduling, Documentation;
Assist in creation of efficient processes;
Report directly to Directors & Accountants manager.
Responsibilities of Marketing Department:
To identify new market
Analyze market demand;
Coordinate overall news online
Develop a business plan and sales strategy for the market that ensures attainment of
company sales goals and profitability.
Prepares action plans by individuals as well as by team for effective search of sales leads
and prospects.
Initiates and coordinates development of action plans to penetrate news readers
Assists in the development and implementation of marketing plans as needed by not
practicing yellow journalism
Responsibilities of Accounting Department:
Compare receiving document with invoice
Review for completeness and accuracy
Monitoring about transaction
Record all of transaction by using accounting software
Pay all employees salary
Prepare monthly statements.
Responsibilities of Administration Department:
Maintain approval rules for each employee in Personnel Tracker, ensuring that approval
cycles are correct for the employee, their position and their business unit
Recruitment, selecting, training, to fulfill the demand
Coordinate of promotion, salary increases or decreases all of motivational activities;
Coordinate of assessment for every six months
Properly train up to the organizations employees (if needed)
Responsibilities of Editing Department:
They will analyze the information whether these are appropriate or not.
They will translate.
They will edit the news, pictures and rectify any mistakes.
voiceofpeople.com Virtual Production Plan:
By cost-benefit analysis we want to go through virtual production.
Our estimated virtual production Daily
Technological
cost set news quantity
advancement
per reporting 1,050.00 5.00 1.00 30.00 35.00
per set cost 210.00 1.00
daily needed 315,000.00 1,500.00 300.00
monthly cost 9,450,000.00 45,000.00 9,000.00 45,000.00
Yearly cost 113,400,000.00 540,000.00 108,000.00
We had assumed that,
Total production by
number of
production (in one worker (in
workers
set) set)
Daily Production 1500 set 1500 30 50
monthly production 45000 30 1500
2 Objective of the Business Plan:
There is some objective of our business. The main objectives are given below-
Our company is a service oriented company;
No perfect competition, we can earn maximum profit by earning customers confidence
on us.
To expand production annually;
To reach at the Break Even Point at 2.50 years;
By making maximum profit we will try to launch more offices in different location;
Maintaining corporate & business ethics;
3.1. Economic Planning:
In the modernization, world has gained technological advantage. And our country is also
participating with the others. Bangladesh is also contributing to the whole economy with the
online news industry. By serving the people all over the world, GDP is also increasing. So this
can result in a very positive manner.
Newspaper industry
Other than print media and electronic media, nowadays the popularity and necessity of online
newspaper has increased. There are many newspapers which has also an online version of them.
And online newspaper means the online version of news. People do not have to read it
physically. Very easily the youngsters can get connected to online news through the social
media. Because online news not only can store their news in archive, they can also share news
instantly. It may help the environment by reduction of paper uses. Thus it can also help our
forestation. And people are getting more technology oriented; it helps them to get updated with
the news.
3.2. Technological plan:
Technology means adding some extra benefit with a product because of the day to day operation
changes inside and outside of the organization. With the help of new technologies people make
the world small. For our news media it entirely focuses on building a Digital Bangladesh. We
will adopt following technologies:
Using of CAD software for new quick designs;
Launching a new website named www.voiceofpeople.com;
Using computer with high speed internet connection;
Upgraded backpack and video camera.
Launching Website: The most important part is to launch a website for our company because it
makes money online with own named website www.voiceofpeople.com. We will constantly
update the news there. Anyone faces any problem, they will have a place on the news area to let
other know about it. Thus, it can involve the readers directly and it will gradually be a popular
and voice raising place for the general people.
Computer with internet connection: since this is online news portal, we need many computers.
There is news outside. We will have to collect the most important and entertaining news for our
client. This will help them know about the current scenario of the world. There will be constant
follow up of the news. People wont get discouraged clicking on this website. And this can only
be possible if there are computers with high speed net connections.
3.3. Financial Study:
We are thinking that, our company is seeking a substantial long-term business loan for the
purpose of developing the business properly. We are assuming to start our business operation
from the month of November 2015. After a long calculation we assume that we can go to the
Break Even point in the May, 2018. We are giving a summary of the total projects financial
plan.
1. Pre-Operation Plan;
2. Post-operation Plan.
3.4.1. Pre Operation Plan: We assume in which sources we are going to invest and as we said
earlier our company owner will be 5. Our estimated project cost & our owners
investment portion with loan are given below:
Estimated Project Cost Amount
Virtual production 2,680,000
Building and other civil Works 1,000,000
Security Money for office 450,000
Editing Panel 600,000
Furniture & Electronic Equipment (Chair- Table, AC-
3(37000*3=111000), Generator-1-150000, Fan,Iron,light) 600,000
Computer 200,000
Transportation (1 Covered Pick-up Van) 1,000,000
Telephone(Land Phone4*2000) 8,000
Cash in hand 10,166,466
Patent (USD $ 4200*69.77) 293,034
Trade License 2,500
Total Estimated Project Cost 17,000,000
We will collect the fund by the following proportion:
Source of Fund: Amount Amount
Paid up Capital
proportion of owners'
1st owner 1,900,000.00
2nd owner 1,900,000.00
3rd owner 1,900,000.00
4th owner 1,900,000.00
5th owner 1,900,000.00
9,500,000.00
Project Loan 7,500,000.00
Total Source of Fund 17,000,000.00
3.4.2. Post-Operation Plan: in Post operation plan of our project there will be main 4
statements. Those will be:
Income Statement;
Balance Sheet;
Owners Equity Statements &
Cash Flow Statement.
Income Statement: Income statement is a company's financial statement that indicates how the
revenue (money received from the sale of products and services before expenses are taken out,
also known as the "top line") is transformed into the net income (the result after all revenues and
expenses have been accounted for, also known as the "bottom line"). From the following
statement we can see that our net income is increasing day by day because we will expand our
business and try to reach at the BEP within 2.20 years.
Net Profit after tax 35,484,267.5
3
27,446,514.5
20,154,335.3 1
13,734,042.1 2
5
7,980,475.00
1 2 3 4 5
Balance Sheet: Balance Sheet is the statement where all kinds of Asset, Liability & Owners
equity take place. This is just the summary of an organization. A balance sheet or statement of
financial position is a summary of the financial balances of a sole proprietorship, a business
partnership or a company. Assets, liabilities and ownership equity are listed as of a specific date,
such as the end of its financial year. A balance sheet is often described as a "snapshot of a
company's financial condition". Of the four basic financial statements, the balance sheet is the
only statement which applies to a single point in time of a business' calendar year.
We all know, A = L + OE. Balance sheet is the place to show that within a quick view.
Particulars Year 01 Year 02 Year 03 Year 04 Year 05
Asset
Non-current
Asset:
Tangible assets 3,858,000.00 3,858,000.00 3,858,000.00 3,858,000.00 3,858,000.00
Less: 346,972.00 693,944.00 1,040,916.00 1,387,888.00 1,734,860.00
Depreciation
Net Tangible 3,511,028.00 3,164,056.00 2,817,084.00 2,470,112.00 2,123,140.00
assets
Intangible asset:
Patent (USD $ 293,034.00 293,034.00 293,034.00 293,034.00 293,034.00
4200*69.77)
Trade License 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00
295,534.00 295,534.00 295,534.00 295,534.00 295,534.00
Net non current 3,806,562.00 3,459,590.00 3,112,618.00 2,765,646.00 2,418,674.00
Asset
Current Asset
Virtual 2,640,000.00 2,640,000.00 2,640,000.00 2,640,000.00 2,640,000.00
Agreement
Cash in hand 4,692,475.00 7,808,712.16 16,392,486.82 31,356,858.47 54,261,941.38
Ending Inventory 6,466,133.33 13,957,273.51 22,525,008.06 32,208,126.78 43,026,295.52
Accounts 34,351,333.33 55,153,918.52 69,487,842.41 80,908,693.27 91,206,064.88
Receivable
Net Current 45,509,941.67 76,919,904.18 108,405,337.29 144,473,678.52 188,494,301.77
Asset
Total Asset 51,755,475.67 82,577,438.18 113,474,871.29 148,955,212.52 192,387,835.77
Liabilities
Fixed Liability
Owners Equity 14,180,475.67 30,861,188.18 53,969,871.29 83,538,337.52 123,845,523.27
Non Current
Liability:
Outstanding long 6,000,000.00 4,500,000.00 3,000,000.00 1,500,000.00 0.00
term loan
Total Fixed 20,180,475.67 35,361,188.18 56,969,871.29 85,038,337.52 123,845,523.27
liability
Current Liability
Accounts Payable 28,875,000.00 44,756,250.00 54,285,000.00 61,936,875.00 66,802,312.50
Long Term Loan 2,700,000.00 2,460,000.00 2,220,000.00 1,980,000.00 1,740,000.00
Paid
short term loan 0.00 0.00 0.00 0.00 0.00
paid
Total current 31,575,000.00 47,216,250.00 56,505,000.00 63,916,875.00 68,542,312.50
liability
Total Liability 51,755,475.67 82,577,438.18 113,474,871.29 148,955,212.52 192,387,835.77
Owners Equity Statement: Owners Equity is owner's ownership (equity) in the business, or
the amount of the business assets owned by the business owners. The calculation for owners
equity is assets minus liabilities.
OE = A L (Owners Equity = Asset Liability)
Particulars Year 01 Year 02 Year 03 Year 04 Year 05
14,180,475.6 30,861,188.1 53,969,871.2
Paid up Capital 9,500,000.00 83,538,337.52
7 8 9
add:
5,000,000.0 6,000,000.0 6,000,000.0
new capital 0.00 9,000,000.00
0 0 0
18,734,042.1 26,154,335.3 33,446,514.5
net profit after tax 7,980,475.00 44,484,267.53
5 2 1
32,914,517.8 57,015,523.5 87,416,385.8 128,022,605.0
17,480,475.00
1 0 0 5
less:
1,000,000.0 2,000,000.0
Sales of capital 0.00 0.00 3,000,000.00
0 0
withdraw 3,299,999.33 2,053,329.63 3,045,652.21 3,878,048.28 4,177,081.78
30,861,188.1 53,969,871.2 83,538,337.5 123,845,523.2
owners equity 14,180,475.67
8 9 2 7
Cash flow statement: A cash flow statement, also known as statement of cash flows. Funds
flow statement is a financial statement that shows how changes in balance sheet accounts and
income affect cash and cash equivalents, and breaks the analysis down to operating, investing,
and financing activities.
Particulars Year 01 Year 02 Year 03 Year 04 Year 05
Net Profit after tax 7,980,475.00 13,734,042.15 20,154,335.32 27,446,514.51 35,484,267.53
Less: Operating activities, cash flows provided by or used in:
Depreciation 588,000.00 588,000.00 588,000.00 588,000.00 588,000.00
Increase in accounts 0.00 20,802,585.19 14,333,923.89 11,420,850.86 10,297,371.60
receivable
Increase in accounts 0.00 15,881,250.00 9,528,750.00 7,651,875.00 4,865,437.50
Payable
Increase in 0.00 7,491,140.18 8,567,734.55 9,683,118.72 9,683,118.72
inventories
Net cash flow from 7,392,475.00 10,576,237.16 15,803,774.67 20,944,371.65 30,645,082.91
operating activities
Less: Cash flow from Investing Activities
Sales of Fixed 0.00 0.00 1,000,000.00 2,000,000.00 3,000,000.00
Assets
Purchase of Fixed 0.00 (5,000,000.00) (5,000,000.00) (4,000,000.00) (6,000,000.00)
Assets
Net cash flow from
Investing 7,392,475.00 5,576,237.16 10,803,774.67 16,944,371.65 24,645,082.91
Activities
Less: Cash flow from Financing Activities
Project Loan 2,700,000.00 2,460,000.00 2,220,000.00 1,980,000.00 1,740,000.00
paid/(received)
Short Term Loan 0.00 0.00 0.00 0.00 0.00
Paid /(received)
Net cash flow
from Financing 2,700,000.00 2,460,000.00 2,220,000.00 1,980,000.00 1,740,000.00
Activities
Net (Decrease)/ 4,692,475.00 3,116,237.16 8,583,774.67 14,964,371.65 22,905,082.91
Increase in cash
Beginning cash 0.00 4,692,475.00 7,808,712.16 16,392,486.82 31,356,858.47
balance
Ending Cash 4,692,475.00 7,808,712.16 16,392,486.82 31,356,858.47 54,261,941.38
Balance
Cash flow of our Company
60,000,000.00
50,000,000.00
Net (Decrease)/ Increase
40,000,000.00 in cash
Amount
Beginning cash balance
30,000,000.00
20,000,000.00 Ending Cash Balance
10,000,000.00
0.00
1 3 5 7 9
year
Break Even Point: From Payback period we had came to know that, if our estimated project run
properly then we can cover our capital cost in 2.20 years.
Year 05
Year 04
Year 03 BEP point (Investment = profit will be 0 at IRR
29.058724%)
Year 2.20 tk. 9,500,000
Year 02
Year 01
Financial Analysis:
Two Major financial statements of voiceofpeople.com are-
1. Payback period 2.20 Years
2. IRR (%) 29%
3.5. Marketing Plan:
Business situation: We know news media is very competitive. The more instant one can
provide news, he is the winner. Most importantly fair news providing is very essential. Many try
to publish exciting news which may result political unrest, Islamic unrest etc. but we focus on
fair marketing strategy.
The world is rapidly changing by the globalization, so human choices are also changing rapidly.
Goals and objective:
According to the market survey report, there are no strong competitors like the goals we have, so
ultimately we can easily cover above 50% market. But others can compete easily.
Target market:
Students ( Who are in high school, college, University)
women
men
Market segmentation:
Geographical segmentation: Dhaka, mirpur
Demographical segmentation
Income 10000 20000 TK.
Age 15-32
Spouse Recent
Psychological segment: Who wants upgraded news and what type of news
We can consider two types of customers.
Loyal customer.
Normal customer.
Loyal customer: For first three months we are trying near about 15 lac loyal readers
Normal customer: We can try to enlist near about 40 lacs readers in our customer list.
Marketing strategy and action program:
Product strategy:
Product description: here we will provide different types of news and features.
Product features:
For female
Lifestyle
Cook
Art
Feature
Price strategy:
We can consider two types of pricing strategy.
Skimming pricing strategy (For higher income customers)
Penetration pricing strategy. (For middle income customers)
Skimming pricing strategy
For front page advertisement
Types of product Price
8 inch 50,000
6 inch 30, 000
3/4 20000
Penetration pricing strategy
Other page
Types of product Price
8 inch 30,000
6 inch 25000
3/4 14000
Distribution strategy:
Newspaper advertisement.
Television advertisement.
Billboard advertisement.
Appreciate specific day to the customer; such as EID, PUZA, Mothers day, Womens
day, Independence Day etc.
20% (total marketing expenses yearly)
Television advertising plan
Top 5/6 television channel and BTV.
Advertising telecast time 2pm-3pm, 8pm-10pm
40% (total marketing expenses yearly)
Sponsorship plan
Giving to money to the needy & helpless people;
Cricket, football tournament;
25% (total marketing expenses yearly).
Billboard plan
Crowded area such as College, girls school, bazaar, bus station.
College, school needs no electric light.
Bazaar and bus station need electric light.
15% (total marketing expenses yearly)
Office decoration plan
Well decorated such as tiles fittings, air-condition setup, Thai glass setup
Music player setting system.
Customer satisfaction strategy:
Change
Specific items can return then taka back (only first time)
Attractive behavior.
Product changeable offering.
Discount offering.
Gift offering.
Refill draws offering.
Loyal customer offering.
Cash back offering.
Note: Specific offering can depends on special occasion.
Why customers come into our office frequently?
Our behavior.
Our commitment.
Our service
Policy of loyal customer attraction
If a customer can buy any place for advertisement 5 or 6 times within four months then
we call loyal customer.
At first we give a loyal customer card.
That card holds price discount, cash back, gift and various types of offer.
We will wish any special day of our loyal customer.
Starting package
Buy one get one
Package duration: Only 2days for first time.
4.0 Analysis & Findings:
1.1.Economic Plan:
Bangladesh is a place where most of the development is taking place because of mainly
industrial sector. More than 5,000 online news portals are running now which has a positive
impact on Bangladesh economy.
The SWOT analysis for the economic condition of our voiceofpeople.com is given below.
SWOT analysis of Economic Plan
Strength Weakness
Huge demand. Any long term planning is not sustainable.
Low amount of wages. Government activities are very low.
Our strategy is different. Bank interest is also high.
Sometimes bank activities have negative
Well decorated modern office.
impact on the business.
Sometimes online media journalists can be
harasses by the law enforce agency.
Sometimes political party can threat.
Terrorism can affect the business activities.
Opportunity Threats
Huge demand. No proper long term plan from Government.
When political party change in power then plan
Sufficient worker.
to change
Electricity power will be creating barrier in
National & international market.
production & supply.
High speed network.
1.2.Technological Plan:
In the todays world if anyone is not adopting the modern technology then they will be a great
looser. If we think about Bangladesh, most of the multinational garments sectors are using latest
technology to survive in the market. Thats why we have to keep pace with this changing
condition. We will try to modify our technological plan and try to add some more technologies
year by year. With the help of internet connection, we will try to make an effective
communication with the managers so that there will not be any chance to the miscommunication
with the employees & shareholders.
SWOT analysis of Technical department
Strength Weakness
Sufficient technical expert. No self strong power supply.
Strong monitoring system.
No experience about tools & machineries of
Sufficient technical tools.
owners.
Uses modern machineries.
Opportunity Threats
Security.
Low wages technical worker. Local tiresome.
Lacking of Power supply.
1.3.Financial Plan:
From the financial part of the feasibility study we come to know that we can earn profit from the
1st year but we will go to the Break-Even point in 2.20 years. So this is not bad for our business.
If we use the ratio analysis from that we can say our overall business condition will be good if
we can operate our business like we presented in the business plan.
SWOT analysis of accounting department
Strength Weakness
Owners are capable to provide own capital
Sufficient Bank loan
Experience accounts executive.
Inflation can influence all of financial decision.
Strong research department predict about
market demand by using statistical tools.
Properly uses all of assets.
Use financial & accounting software.
Opportunity Threats
Govt. influences the private entrepreneur. Inflation is growing.
Political issue can impact the private
Strong & experience accounting team.
investment.
Govt. Bank can delay to approve the loan.
If Govt. can clear the policy for long term then
High interest Rate.
investment opportunity will be increased.
High service charge of private bank.
1.4.Marketing Plan:
Our only source of income from this business is selling the place of advertisement to the market.
Here from the market survey session we come to know that our main target group will be
youngsters who uses internet and are well familiar with using internet.
SWOT Analysis of Marketing Plan
Strength Weakness
Qualified marketing management team
Sufficient financial support in marketing. Lacking of experience.
Strong and qualified sales team.
Opportunity Threats
Complexity of buying behavior.
Huge demand. Inflation can influence customers income.
Any time others brand can entry.
Conclusion:
voiceofpeople.com will really be focusing on the voice of the general people. The news that
can serve people along with the nation is very important for us. We also will try not to make any
false news that can harm people and we will emphasize on objectivity of news.
