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GROUP 1 - Section D: About The Firm

Wicked Ride is a premium motorcycle rental company founded in 2014 in India. It started with 5 motorcycles and has grown to over 800 motorcycles operating in 22 cities. The founders have also expanded their product line beyond rentals to include riding gear. The consulting group chose Wicked Ride as their project focus because the founders are young entrepreneurs in an interesting automotive sector that group members are passionate about. The group's roadmap is to first understand the business model by interacting with the founders, then identify focus areas, meet with employees and CEOs, and lastly produce a project report. They will examine employee perspectives, owner motivations, and decision making in their analysis.

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69 views1 page

GROUP 1 - Section D: About The Firm

Wicked Ride is a premium motorcycle rental company founded in 2014 in India. It started with 5 motorcycles and has grown to over 800 motorcycles operating in 22 cities. The founders have also expanded their product line beyond rentals to include riding gear. The consulting group chose Wicked Ride as their project focus because the founders are young entrepreneurs in an interesting automotive sector that group members are passionate about. The group's roadmap is to first understand the business model by interacting with the founders, then identify focus areas, meet with employees and CEOs, and lastly produce a project report. They will examine employee perspectives, owner motivations, and decision making in their analysis.

Uploaded by

LinduLawrance
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GROUP 1 - Section D

About the firm:


Wicked Ride is a premium motorcycle rental company. Founded by Anil G, Vivekananda HR and Varun
Agni, it started with a fleet of 5 motorcycles including 2 Harley Davidson in 2014. Since then it has
grown leaps and bounds, currently operating in 22 cities with a fleet of more than 800. They have
expanded their product portfolio from bikes to provide riding gears as well.

The choice of the firm was on the based on the fact that these were first generation young
entrepreneurs whom we could relate to and also because of the novelty of the idea.

Progress:
1. Decided to choose the firm Wicked Ride. It sounded like an interesting firm to us since all of us
are bikes enthusiasts and are interested in the automobile sector
2. Understood the business model
3. Interaction over call with the co-founder about the nature of the firm and its history
4. Understanding the support functions like regulations, licensing , insurance

Roadmap:

Interaction Identification Meeting with


Selecting the Project
with co- of focus employees
firm Report
founders factors and CEOs

The following factors will be considered in the next phase of the project:

1. Employee perspective:
a. Factors/personality traits considered while recruiting an individual-passion vs talent
b. Team formulation(multi-cultural teams)/team development activities, if any
c. Appraisal systems/promotion systems
d. Training sessions
e. Attrition reasons, if any/Retention reason, if any
f. Extent of involvement of employees in decision making and their contribution

2. Owners:
a. Pygmalion effect(power of positive expectations) motivation
b. Discuss negotiation strategy with government and investors
c. Decision making-strategic/intuitive
d. Values the firm associates itself with. Projection of values from leadership to employees
to customers
e. Challenges encountered
f. Constructive resolution of disagreement
g. Dealing with good/poor performers

The Roadsters

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