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Shimano Strategy Analysis

This document compares Shimano and its competitors across 5 metrics: low price, discount, quality, parts diversification, and system parts. Shimano scores highest in quality, parts diversification, and system parts, with a 10 out of 10 for each. Competitors score highest in low price and discount, with a 10 out of 10 for each, but score lower than Shimano in quality, parts diversification, and system parts. A value curve graph shows Shimano providing higher value overall compared to competitors.

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DamTokyo
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92 views3 pages

Shimano Strategy Analysis

This document compares Shimano and its competitors across 5 metrics: low price, discount, quality, parts diversification, and system parts. Shimano scores highest in quality, parts diversification, and system parts, with a 10 out of 10 for each. Competitors score highest in low price and discount, with a 10 out of 10 for each, but score lower than Shimano in quality, parts diversification, and system parts. A value curve graph shows Shimano providing higher value overall compared to competitors.

Uploaded by

DamTokyo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Low Price Discount Quality Parts Diversificstion System Parts

Competitors 10 10 5 3 2
Shimano 8 0 10 10 10

High

Value Curve (Shimano Vs. Competitors)


Lo
w
Low Pri ce D

Low Pri ce Di scount Qual i ty Pa rts Di vers i ficstion Sys


Competitors

Value Curve (Competitors)

Competitors
Shi mano

o
ce Di scount Qua l i ty Pa rts Di vers i ficstion System Parts
Axis Title

cstion System Parts


Competitors

System Parts

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