LENOVO
Our History
1980s
o 1981
o IBM PCD introduces its first personal computer, the IBM PC
o 1984
o With an initial capital outlay of only RMB200,000, (US$25,000) Lenovo's founding
chairman Liu Chuanzhi, together with 10 like-minded colleagues, launches the
New Technology Developer Inc. (the predecessor of the Legend Group) funded
by the Chinese Academy of Sciences.
o 1986
o IBM PCD announces its first laptop computer, the PC Convertible, weighing 12
pounds.
o 1988
o Legend's Chinese-character card receives the highest National Science-
Technology Progress Award in China.
o Legend Hong Kong is established.
1990s
o 1990
o The very first Legend PC is launched in the market as the company shifts to a
producer and seller of its own branded computer products.
o 1992
o IBM PCD introduces ThinkPad, the industry's first notebook with a 10.4 inch color
Thin Film Transistor (TFT) display and a TrackPoint (red ball) pointing device.
o 1993
o Legend enters the Pentium era, producing China's first "586" PC.
o 1994
o IBM PCD introduces the industry's first notebook with integrated CD-ROM, the
ThinkPad 755CD.
o 1995
o Legend introduces the first Legend-brand server.
o 1996
o Legend becomes the market share leader in China for the first time.
o Legend introduces the first Legend brand laptop.
o 1997
o IBM PCD introduces the industry's first notebook equipped with a DVD-ROM, the
ThinkPad 770.
o 1998
o The millionth Legend PC comes off the production line. Intel Chairman Andy
Grove attends the ceremony, and takes the PC for Intel's museum collection.
o 1999
o Legend becomes the top PC vendor in the Asia-Pacific region.
2000s
o 2000
o IBM PCD ships its 10-millionth ThinkPad notebook PC.
o Legend becomes a constituent stock of the Hang Seng Index - HK.
o 2001
o An IBM notebook with an embedded security chip becomes the first notebook
certified by the Trusted Computing Platform Alliance, an industry body setting
data security standards.
o Legend appoints Yuanqing Yang President and CEO.
o 2002
o Legend's supercomputer, the DeepComp 1800 makes its debut. It is China's first
computer with 1,000 GFLOP (floating point operations per second) and China's
fastest computer for civilian use, ranked 43rd in the Top 500 list of the world's
fastest computers.
o 2003
o Legend announces the birth of its new "Lenovo" logo to prepare for its expansion
into the overseas market.
o 2004
o IBM PCD introduces the first notebook with an integrated fingerprint reader.
o IBM PCD ships its 100-millionth PC (counting both desktop and notebook
computers).
o Lenovo becomes an Olympic worldwide partner. It is the first Chinese company to
become a computer technology equipment partner of the IOC.
o Lenovo and IBM announce an agreement by which Lenovo will acquire IBM's
Personal Computing Division.
o 2005
o Lenovo completes the acquisition of IBM's Personal Computing Division, making
it a new international IT competitor and the third-largest personal computer
company in the world.
o William J. Amelio is appointed as CEO and President of Lenovo, and Yuanqing
Yang is appointed Chairman of the Board.
o 2006
o Lenovo technology flawlessly supports the 2006 Olympic Winter Games in
Torino, Italy, supplying 5,000 desktop PCs, 350 servers and 1,000 notebook
computers.
o 2007
o The Beijing Organizing Committee for the Olympic Games selects a Lenovo-
designed Olympic Torch as the winning design from among 300 entries.
o 2008
o Lenovo enters the worldwide consumer PC market with new Idea brand.
o Lenovo's ThinkPad X300 is called "the best laptop ever"
by BusinessWeek magazine.
o Lenovo provides a smooth, error-free performance at the Beijing Olympic Games,
the largest sporting event in history.
o 2009
o Lenovo becomes senior technology sponsor for the World Expo 2010 in
Shanghai.
o Lenovo sells its 1 millionth Idea Product.
2010s
o 2010
o Lenovo introduces LePhone, its first smartphone
o Lenovo sells its 60 millionth ThinkPad
o 2011
o Lenovo forms Mobile Internet Digital Home (MIDH) business unit to attack
growing opportunity in consumer devices such as smartphones, tablets and smart
TV
o Lenovo forms a joint venture with NEC, creating the largest PC company in
Japan.
o Lenovo acquires Medion, a PC and consumer electronics company based in
Germany, substantially increasing presence in consumer market in Western
Europe.
o 2012
o Lenovo forms a joint venture with EMC to sell servers in China and develop
storage solutions
o Lenovo acquires Stoneware, a software firm focused on cloud computing
o Lenovo sells its 75 millionth ThinkPad
o 2013
o Lenovo becomes the world's #1 PC company
o Lenovo reaches #329 in the Fortune 500 list of the world's largest companies
o Lenovo acquires CCE, a leading consumer electronic company in Brazil
o Lenovo becomes the world's #3 smartphone company
o 2014
o Lenovo announces it will acquire the System x server business from IBM and,
eight days later, announces it will acquire Motorola Mobility from Google.
o Lenovo reaches #286 on the Fortune 500 list.
o Lenovo finalizes the purchase of System x and Motorola Mobility, making Lenovo #3
worldwide in both servers and smartphones.
o 2015
o Lenovo sells its 100 millionth ThinkPad.
o Lenovo hosts Tech World in Beijing, an event that sets the vision for the future ecosystem
of connected devices.
o Lenovo reaches #231 in the Fortune 500 list.
o Interbrand lists Lenovo among the top 100 global brands.
o Boston Consulting Group ranks Lenovo among the top 50 most innovative companies
worldwide.
o 2016
o Lenovo expands partnership with SAP to develop agile cloud solutions.
o Lenovo partners with Nutanix to bring invisible infrastructure to data centers around the
world.
o Lenovo collaborates with Google to develop the worlds first mobile device with 3D
motion tracking and depth sensing.
o Lenovo reaches #202 in the Fortune 500 list.
Our Company
Our journey began humbly in 1984 at a guardhouse in China, when Legend Holdings
was formed with an investment of just RMB 200,000 (US$ 25,000). In 1988, we opened
for business in Hong Kong and, within eight years, we became Chinas largest PC
company. In 2004, we were renamed Lenovo.
Today, we are a US$46 billion multinational company with 55,000 employees serving
customers in over 160 countries. Ranked #202 on the Fortune 500 list, we are proud to
be the worlds largest PC vendor. Our portfolio now includes workstations, servers,
storage solutions, IT management software, smart TVs, tablets, smartphones, and even
apps.
As the world becomes faster, more demanding, and more competitive, so has our
business By continually innovating, we enable our customers to challenge and inspire
everyone around them. And help keep things moving forward in a more interesting way.
Our Culture
Our Vision
At Lenovo, our vision is that Lenovo will create personal devices more people are
inspired to own, a culture more people aspire to join and an enduring, trusted business
that is well respected around the world. This vision guides us in pursuit of our mission to
become one of the world's great personal technology companies.
We will accomplish this through:
Personal Computers: Lead in PCs and be respected for our product innovation and
quality.
Convergence: Lead the industry with an ecosystem of devices, services, applications
and content for people to seamlessly connect to people and web content.
Culture: Become recognised as one of the best, most trusted and most well-respected
companies to work for and do business with.
Our Culture
Our culture defines usit's our DNA. We call it the We Are Lenovo culture and it's the
values we share and the business practices we deploy. It's how we address our day-to-
day commitments. The We Are Lenovo culture is embodied in the statement: We do
what we say, we own what we do, and we like to constantly wow our customers
Our culture also drives how we work every day, specifically we are:
Focused on CUSTOMERS in everything we do
Global TEAM players guided by integrity and TRUST
ENTREPRENEURS committed to driving change
INNOVATORS who relentlessly pursue new idea
Our culture is what has enabled us to consistently raise the bar on delivering break-
through innovations, award-winning designs, and strong financial performance.
Our People
At Lenovo, our people share a common aspiration to be the very best. Whether serving
our customers, working together as a team or contributing to the community, we are
working to build a unique company delivering unparalleled products created and
supported by people who represent a wealth of cultures and experiences. Our strength
lies in this diversity. And every day, on every project, we are creating a new language
for inclusion and respect for others. We are dedicated to fostering an environment that
encourages entrepreneurism and ownership. A workplace where people's talents can
be challenged and their efforts recognized and rewarded.
Diversity
As one of the worlds biggest and most admired brands, we reach customers in over
160 countries. Just think about that number. About all the different people from different
cultures with widely diverse needs and desires, who look to us to consistently deliver
innovative technology.
This takes more than out-of-the-box thinking, because its not just one box. Its a
hundred different boxes. A million different boxes. It takes every dimension of our
diversity. All our diverse mindsets, skills, and cultural backgrounds, to deliver such a
wide array of technology, from smartphones to data centers.
Lenovo celebrates our differences and building a company that values you for who you
are, for your talent and contribution, no matter what your gender, or the color of your
skin, your country of origin, your appearance, how you dress or who you love.
Different, is better. It is our biggest strength.
INDUSTRY BACKGROUND
The downward spiral of the tablet market continued during the second quarter of 2017 (2Q17),
according to research firm IDC.
Despite notable product launches like the new lower priced iPad and products from
other top-tier vendors, worldwide shipments for tablets declined 3.4% year over year in
2Q17, reaching 37.9 million.
Once touted as the savior of the market, detachable tablets also declined in the second
quarter as consumers waited in anticipation of product refreshes from high-profile
vendors like Apple and Microsoft.
However, with new product launches towards the end of the second quarter, the
detachable market is expected to maintain a stronger position in the second half of the
year.
Theres been a resetting of expectations for detachables as competing convertible
notebooks offered a convincing and familiar computing experience for many, said
Jitesh Ubrani, senior research analyst with IDCs worldwide quarterly mobile device
trackers.
To date, the 2-in-1 market was bifurcated as Apple and Microsoft led with detachables
while the PC vendors led with convertibles. Though that is slowly changing as
smartphone vendors and traditional PC vendors begin to offer compelling alternatives,
the pace has been rather slow as Surface and iPad Pro still dominate shelf space and
mindshare.
Market turmoil aside, three of the top five vendors managed to increase share and grow
on an annual basis with price being the largest driving factor. However, these gains may
be temporary as the replacement cycle of tablets is still long (closer to traditional PCs
rather than smartphones) and first-time buyers have become a rare commodity.
With downward pressure on pricing from big name brands, whitebox tablet vendors
and smaller brands are starting to turn their attention away from tablets and IDC
expects this trend to continue.
The tablet market has essentially become a race to see if the burgeoning detachables
category can grow fast enough to offset the long-term erosion of the slate market, said
Linn Huang, research director for devices and displays at IDC.
From that lens, the second quarter was a slight righting of the ship and there is still
much to be hopeful about in the back half of 2017. New product launches from Microsoft
and Apple are generally accompanied by subsequent quarters of inflated shipments, the
reintroduction of Windows to the ARM platform could help remedy the aforementioned
hollowing of the middle of the market, and we expect a proliferation of Chrome OS-
based detachables in time for the holidays.
Tablet company highlights
Apple positioned itself quite well during the quarter by consolidating its lineup and
introducing two new iPads. The new iPads relatively low price point triggered some
consumers to upgrade their aging devices and demand for this new tablet finally caused
a turnaround for Apples iPad business. Meanwhile Apples transition towards
detachable tablets continued with the launch of the 10.5 iPad Pro and a major update
to iOS (expected later this year).
Samsung was able to gain share simply by sustaining flat growth in this declining
market. The company appears to be the third major contender in detachables, after
Apple and Microsoft, and in typical Samsung fashion offers multiple detachable tablets
with a choice of either Windows or Android. On a worldwide basis, Samsungs slates
have a significant presence though, like many other vendors, this portion of the
business continues to struggle.
Huaweis investment in brand marketing in Europe and Asia has continued to work well
as the company finds itself among the top 5 for tablets as well as smartphones. With
plenty of low-cost and cellular-enabled options, Huawei has been able to slowly steal
share from rivals like Lenovo. However, the company has been fairly cautious of the
detachable market and recent products have had very limited launches.
Amazon.coms aggressive pricing strategy has worked well due to its ever-growing
ecosystem. Amazon also managed to update its lineup, offering new tablets at a better
price and expanding its Alexa service to the UK. Amazon is also the only major vendor
that actively targets the kids tablet market by offering a dedicated bundle inclusive of
kid-friendly content an approach that seems to have paid off as the company has
managed to maintain a stronghold in the tablet market.
Despite the annual decline, Lenovo has managed to slowly increase the share of
detachable tablets within its product portfolio, which tend to have a higher average
selling prices (ASPs). A low-cost strategy focused on Asia has worked so far, but that
strategy is starting to lose its legs.
OTHER REFERENCE: http://newsbytes.ph/2017/05/05/tablet-market-slips-8-5-in-q1-as-migration-from-slates-to-
detachables-slows/
PHILIPPINES DATA
MARKETING COMMUNICATION
http://newsbytes.ph/2017/09/25/lenovo-ph-mounts-pop-up-store-to-foretell-future-of-consumer-
tech/
http://newsbytes.ph/2017/07/21/lenovo-we-see-a-world-powered-by-artificial-intelligence/
http://newsbytes.ph/2017/10/07/blog-how-to-attract-and-retain-gen-z-employees/
http://newsbytes.ph/2016/12/07/lenovo-debuts-worlds-first-google-tango-enabled-phablet-in-ph/
http://newsbytes.ph/2016/10/17/lenovo-ph-debuts-yoga-book-its-thinnest-2-in-1-tablet-cum-
notebook/
https://www.gizmochina.com/2017/08/16/lenovos-ifa-berlin-teaser-video-ar-glasses-yoga-tablets/
https://www.androidheadlines.com/2017/08/lenovo-debuts-a-new-teaser-video-for-its-ifa-2017-
event.html
