JAI HIND COLLEGE
BASANTSING INSTITUTE OF SCIENCE &
J. T. LALVANI COLLEGE OF COMMERCE
23-24, Backbay Reclamation, A Road, Churchgate, Mumbai 400 020
Bachelor of Management Studies
Topic
'THE FUTURE OF READY-TO-EAT FOOD IN INDIA'
Student Name: SagarChanderChugh
Seat No.: 89
Project Guide: Prof. Merlin Mathew
Date: 07/12/2017
DECLARATION
I, SagarChanderChugh, Roll No. 89 of T.Y.B.M.S. (Semester V), JAI HIND
COLLEGE hereby declare that I have completed this project on THE FUTURE
OF READY-TO-EAT FOOD IN INDIAin the Academic year 2017-18. The
information submitted is true and original to the best of my knowledge.
Signature of the Student
CERTIFICATE
This is to certify that SagarChanderChughof JAI HIND College of
T.Y.B.M.S. (Semester V) has completed the project on 'THE FUTURE OF
READY-TO-EAT FOOD IN INDIAin the Academic year 2017-18. The
information submitted is true and original to the best of my knowledge
BMS Coordinator Project Coordinator
External Examiner Principal
ACKNOWLEDGEMENT
I would firstly like to thank Mumbai University for introducing research projects as a part of
the BMS Curriculum and I feel indebted to Jai Hind College for allowing me to choose from
among a variety of topics available, to do my project on. The infrastructural support received
from college in terms of reading material has been tremendous.
This project has been a great learning experience and I gratefully acknowledge the valuable
assistance I received from my Mentor, project Guide and professor, Mrs. Merlin Mathew,
without whose help, guidelines and constant encouragement, this project wouldnt have been
possible.
I would like to thank my classmates, who helped me in all ways possible despite being my
competitors.
Last but not the least; I would like to thank my parents for their help and support and the
almighty for having his grace upon me all throughout.
ABSTRACT
This report is centred on the future of ready to eat food in India.
The purpose of this project is to project a future for the ready to eat food industry in India
along with all the factors that may be responsible for the same.
While conducting my research, the survey methodology was employed to understand the
future and the consumer buying behaviour towards ready to eat food items and how, different
aspects of these products can affect the purchase decision.
In today's world, time is of the essence. Food, on the other hand, is a human necessity. Here,
enters the spectrum of ready to eat food products which, in a diverse market like India, is a
booming and a vital industry.
Due to the population boom and the increase in the hectic methods of life, it becomes very
difficult for a common working class man to prepare a complete meal at home/office to
satisfy his hunger. In such cases, ready to eat products with their nutrition and availability,
satisfy that demand within the given time crunch. Quality, availability and price are amongst
the top characteristic factors when it comes to ready to eat products and the effect on the
purchase decision by consumer.
Table of Contents
Topics
Sr
No.
1. Introduction
2. Review of the literature:
Changing scenario of Indian food industry
Socio-economic changes in Indians lifestyle
Ready to eat food market in India
Factors responsible for popularity in ready to eat food in
India
Classification (Type)
Packaging
Major players in ready to eat foods
3. Research Methodology: Methods and Tools
Statement of problem
Objectives
Research Methods
Data Collection Methods
Quantitative Methods (Survey and Interview)
Qualitative Methods
Limitations of the Research
Sampling
4. SWOT analysis
5. Data analysis and interpretation
6. Conclusion and recommendation
Bibliography
7.
Annexure
