TABLE OF CONTENTS
TITLE PAGE
ACKNOWLEDGEMENT
CHAPTER I: Introduction 1
Background of the study 1
Statement of the problem 2
Objectives of the study 3
Significance of the study 3
Scope and Deliminations 4
Methodology 5
Research Design 5
Respondents 6
Variables 6
Population and Sampling 6
Research Instrument 7
Research Procedure 8
Statistical Treatment of Data 8
Review of Related Literature 9
Definition of Terms 10
CHAPTER II: Marketing Aspect
Industry Profile 12
Description and Uses of Product 13
Consumer Behavior 13
Demand Analysis 14
Projected Demand 15
Supply Analysis 18
Projected Supply 22
Demand and Supply Consolidation 23
Competitors 25
Market Share 26
Purchases 27
Projected Purchases 27
Market Share 29
Promotional Strategy 30
Pricing Strategy 30
Cost Per Unit 31
Selling Price 33
Terms of Sales 35
CHAPTER III: Production and Technical Aspect
Description of Operation / Process 39
Designing Production Facilities 41
Profile of Plant Location 45
Plant Layout 47
Property Plant and Equipment 49
Internal Control 57
Quality Control 58
CHAPTER IV: Organization and Management Aspect
Type of Organization 59
Organization Structure 60
Personnel and Laborer Components 61
Compensation Scheme/Salary/ Wages 63
Partnership Officer Profile Qualifications 66
Projected Time Table 69
CHAPTER V: Financial Aspect
Capital Requirements 71
Sources of Financing 74
Basic Assumption 75
Operating Expenses 77
Schedule of Salaries 79
Schedule of Fringe Benefits 80
Financial Statements 80
Income Statement 81
Balance Sheet 82
Cash Flow 83
Financial Ratio 84
Solvency 84
CHAPTER VI: Potential Problems 85
CHAPTER VII: Social Desirability 87
CHAPTER VIII: Findings and Recommendation 88
CHAPTER IX: Summary 90
BIBLIOGRAPHY
BIBLIOGRAPHY
APPENDIX
CURRICULUM VITAE