Website Briefing Form
Thank you for your interest! To help us compile a detailed proposal for you, please fill out the form
below.
What are the main objectives of the website?
Examples are:
Create awareness about organisation
Build an online community
Facilitate two-way communication between company and end user
Build a repository for resources and materials
Position organisation as expert in the field
Streamline existing processes (eg. product quotes and invoicing)
what are the objectives of having a website?
what is the aim of the website?
what do you want the website to achieve
how, when and by whom will the website be evaluated
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Website Briefing Form
Who is your target market?
Please include details on age, gender, occupation and online behavior.
What are the main activities you want users to perform on your new site?
Examples are:
Fill out a quote form
Send an online enquiry
Register and log in
Join online discussion forum
Search for information
Subscribe to newsletters
Take products tours
Navigation structure
Please outline the website navigation structure, showing main menu items and sub menu items
eg:
Home, with news panel and twitter feed
About us
o History
o Our team
o Achievements
Services
Products
News and events
Contact us
Please provide description of pages that have advanced functionality (eg. updateable team bios
with photos of each member, interactive image galleries etc).
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What special features will your website have?
Please underline as many as apply. Where possible, please provide links to online references
which embody the functionality you are after, or provide text descriptions of the desired approach.
You can distinguish between immediate and long-term scope for the site.
Contact Form
Interactive Gallery, describe:
Updateable News Panel
Member registration and login, describe:
Social media integration, describe:
Search Function
Events calendar
Flash animation, describe:
Discussion forum
Blog
Additional online forms, describe:
Download centre, describe:
Others, explain:
Social Media and Sharing
Where do you target audience(s) spend time online?
What avenues do you need for sharing your content (links on the page using Social
Sharing to LinkedIn, Google+, Facebook, Twitter, etc)
What Social Media presence do you have (or need) and how is that going to be
presented on the site (Facebook Like box, follow us on twitter, and include the latest from
your twitter stream etc).
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Website Briefing Form
Search Engine Optimisation (SEO)
Do you have a set of priority keywords and phrases ?
Content editing to be done with SEO in mind in-house or by specialist?
Usage monitoring and reporting requirements
Practical Issues
Whats your budget?
o Is it realistic for the features and functions you want?
o What are the priority issues, and can it be staged if the budget doesnt cover the
wish-list?
Timeline how long and whats the deadline?
How often will your website need to be updated?
Content maintenance: How is the content to be maintained after the launch eg via a content
management system, editing software eg Macromedias Dreamweaver, Contribute or Microsofts
Frontpage?
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Design Assets
Logos, colours, style guide, off-line marketing materials
Design Ideas: Please describe the desired look and feel of the site in a few phrases, and
include reference links where possible.
If a rebuild of the current site what do you like / dislike about the current site
Three to five websites with design ideas that you like (can be from your industry or
another)
Competitors websites (three to five)
Detail your design criteria eg it must comply with your logo
usability specify what page layout, navigation features (eg breadcrumbs) and helpful
devices you want on the pages provide a list of dos and donts
provide URLs of websites you regard as good examples of what youre seeking
Do you have a specific deadline for this project? Please provide details on concurrent
marketing activities or target launch dates for project phases.
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Training and documentation
documentation requirements covering what and in what format eg online
training in use of maintenance system how many people need to be trained and if
there are any special circumstances eg multiple locations?
Thank you!
Thank you very much for taking the time to answer these questions.
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Website Briefing Form
