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Improve Educational Tour Popularity

One of Quest Specialty Travel's problems is that their educational tours are unpopular. Some possible solutions are to create a partnership with an educational tour company, focus on one type of educational travel like cooking tours, add classes or workshops to existing cultural and adventure tours, or coordinate with on-site schools. The document instructs the reader to evaluate these options using one of two tables to compare and rank them.

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Teja Prakash chowdary
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154 views2 pages

Improve Educational Tour Popularity

One of Quest Specialty Travel's problems is that their educational tours are unpopular. Some possible solutions are to create a partnership with an educational tour company, focus on one type of educational travel like cooking tours, add classes or workshops to existing cultural and adventure tours, or coordinate with on-site schools. The document instructs the reader to evaluate these options using one of two tables to compare and rank them.

Uploaded by

Teja Prakash chowdary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Problem: One of the subproblems for Quest Specialty Travel is that their educational tours are not very

popular.
Possible solutions:
 Create a partnership with established educational tour company
 Focus on one type of educational travel, such as cooking
 Add class or workshop to every cultural and adventure tour
 Coordinate with on-site schools
Instructions: Review the list of possible solutions to the problem of unpopular educational tours and
then complete Table 1 or Table 2 according to the guidelines in the “Evaluating Options” lesson.
[Your Name]
Table 1: Comparing options

Options for improving educational tours

A B C D Row Sum Rank

A. Create a partnership

B. Focus on one type

C. Add classes to each tour

D. Coordinate with schools

1 = This option is better than the other option


0 = This option is not better than the other option
Table 2: Ranking and weighting options

Improving educational tours

Each Easy to do Popular with Compared to Amount of


alternative customers competition revenue
= 25%

Points Score Points Score Points Score Points Score Total


Score

Partnership

One type

Each tour
On-site
schools

Points: Rank each option by assigning 1-5 points for each criterion
Score: Multiply the points by 25 for each option

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