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I Annexure

The document is a questionnaire about debit and credit card usage. It contains 10 multiple choice questions regarding respondents' use of debit cards, credit cards, and preferred payment methods. The conclusion discusses how technology has created conveniences for banking customers while maintaining banks' efficiency. It recommends educating customers about differentiating credit card features to increase awareness beyond major brands. Targeting potential customers through mailers and interactive websites is also suggested.

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555 views4 pages

I Annexure

The document is a questionnaire about debit and credit card usage. It contains 10 multiple choice questions regarding respondents' use of debit cards, credit cards, and preferred payment methods. The conclusion discusses how technology has created conveniences for banking customers while maintaining banks' efficiency. It recommends educating customers about differentiating credit card features to increase awareness beyond major brands. Targeting potential customers through mailers and interactive websites is also suggested.

Uploaded by

RiSHI KeSH GawaI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DEBIT AND CREDIT CARD

I ANNEXURE
A. QUESTIONNAIRE

1) Name of customer:

2) Gender: Male Female

3) Age:

(Please put tick mark in the appropriate places)

1) Do you have a debit/credit card?

YES NO

DEBIT CREDIT

2) How many debit/credit card you have?


Debit Credit
One
Two
More than

3) Which banks Debit card you used?

PNB SBI BOB Others

4) Which banks Credit card you used?

Axis Bank SBI bank HDFC Bank Others

5) How do you most prefer to pay for the purchase?

By Cash Debit card Credit card Internet banking

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DEBIT AND CREDIT CARD

6) For what purchase you used you debit card?


Debit Credit
Money transaction
Online payment
Shopping

7) Which making according to you which is the preferred way of payment?


Cash Cards Cheque DD

8) Do you have use about plastic money which of them are you aware of
Credit card Debit Card Others All of them

9) Do you have any of them?

Credit card Debit card Specific Choice card Cheque

10) Bank you are dealing to along with Rupay card service?
HDFC ICICI SBI AXIS

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DEBIT AND CREDIT CARD

B CONCLUSION

21st Century banking has become wholly customer-driven & technology driven by
challenges of competition, rising customer expectations & shrinking margins, banks have
been using technology to reduce cost & enhance efficiency, productivity & customer
convenienence. Technology intensive delivery channels like net banking, mobile
banking, etc have created a win-win situation by extending great convenienence. &
multiple options for customer.

From educating customers about credit cards there is a need to educate them about the
differentiating factors of the cards. Because visa and master card are advertising
regularly and thereby increases awareness. The strategy should be to emphasize on its
differentiating characteristics.

They also need to identify potential customers and target those using mailers. As internet
is growing at a fast rate the net users can be targeted by having interactive sites. The
prospective companys card personality could also be used in the home page to solve
customer queries in the Best Possible Manner.

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DEBIT AND CREDIT CARD

C. BIBLIOGRAPHY

BOOKS

INOVATION IN BANKING & INSURANCE

FINANCIAL MARKET & SERVICES

INDIAN BANKING INDUSTRIES

INDIAN BANKING

D. WEBLOGRAPHY
WWW.GOOGLESERCHAPTER COM

WWW.YAHOO.COM

WWW.RBI.ORG

WWW.WIKIPEDIA .COM

WWW.INFOSEE.COM

WWW.INDIANMBA.COM

WWW.INDIANBANKING.ORG

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