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Mother Dairy's Strategic Growth and Innovations

Mother Dairy is focusing on being the leader in nutrition in the dairy industry. It recently started fortifying milk. It has a wide e-commerce presence across India partnering with major players like Amazon and Big Basket. Mother Dairy is also launching targeted products like Mother Dairy Dietz for fitness conscious consumers and expanding its network of milk booths and Safal outlets. Competition comes from companies like Nestle, Amul, Britannia and Danone. Namaste India Foods is establishing milk chilling centers every 50 km from its dairy plant near Kanpur and has a 'Cows to Cloud' initiative using RFID technologies. India has the largest cattle population globally producing milk.

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71 views9 pages

Mother Dairy's Strategic Growth and Innovations

Mother Dairy is focusing on being the leader in nutrition in the dairy industry. It recently started fortifying milk. It has a wide e-commerce presence across India partnering with major players like Amazon and Big Basket. Mother Dairy is also launching targeted products like Mother Dairy Dietz for fitness conscious consumers and expanding its network of milk booths and Safal outlets. Competition comes from companies like Nestle, Amul, Britannia and Danone. Namaste India Foods is establishing milk chilling centers every 50 km from its dairy plant near Kanpur and has a 'Cows to Cloud' initiative using RFID technologies. India has the largest cattle population globally producing milk.

Uploaded by

Prashant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PPI PREP…

MOTHER DAIRY- HAPPY FOOD, HAPPY PEOPLE

EVP of Mother Dairy- Define your path, Move Together and Make an Impact

The Company’s focus is on being the nutrition leader in the


industry and in this regard Mother Dairy has recently started
fortifying their Milk.
SUPER T- 1200 CR, no other such big competitor has a similar product in this
portfolio
Ask about how Dailycious is doing
E-Commerce of Mother Dairy- Presence is Pan India, associated with big players such
as Amazon go, Amazon, Big Basket, Grofers and some local players, the focus is to
get some good indent and P.O. from them…sometimes if the order quantity is small,
they are asked to pick it up themselves, helps distributor save the money and lets
the company give a better margin to the e-com partner, Richa had added 2 accounts
during her time

Mother Dairy Dietz, targeted at fitness conscious people, in talk with fitness clubs
and gyms to set up a vending machine
Rishank had worked with the sales team of Dhara for increasing the sales
Right now working for Super T in the milk division
35,000,00 litres per day through 800 milk booths
400 Safal outlets
Plant in Ranchi with the capacity of 25000 tonnes integrated food processing (75 cr
investment)
Competition- Nestle, Amul, Britannia and Danone
S Nagarajan

Namaste India Foods Pvt. Ltd. is an Indian Dairy Company, the sister concern of 3500
Cr. RSPL Ltd
The company is establishing Milk Chilling Centres at a distance of every 50 km. from its
Dairy Plant (around Kanpur)
`Cows to Cloud' initiative- taggingRFID (radio frequency identification) technologies

India, the world's largest producer of milk, has the highest cattle population globally with a share of 30.39%,
according to the US Department of Agriculture.

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