Vocabulary
complex Nations; large and populous, with social stratification and central
societies governments.
cultural Someone the ethnographer gets to know in the field, who teaches him
consultant or her about their society and culture, aka informant.
emic The research strategy that focuses on native explanations and criteria of
significance.
etic The research strategy that emphasizes the observer's rather than the
natives' explanations, categories, and criteria of significance.
genealogical Procedures by which ethnographers discover and record connections of
method kinship, descent, and marriage, using diagrams and symbols.
informed An agreement sought by ethnographers from community members to
consent take part in research.
interview Ethnographic tool for structuring a formal interview. A prepared form
schedule (usually printed or mimeographed) that guides interviews with
households or individuals being compared systematically. Contrasts
with a questionnaire because the researcher has personal contact and
records people's answers.
key cultural An expert on a particular aspect of local life who helps the
consultants ethnographer understand that aspect.
life history Of a cultural consultant; provides a personal cultural portrait of
existence or change in a culture.
longitudinal Long-term study of a community, society, culture, or other unit, usually
research based on repeated visits.
participant A characteristic ethnographic technique; taking part in the events one is
observation observing, describing, and analyzing.
random sample A sample in which all members of the population have an equal
statistical chance of being included.
sample A smaller study group chosen to represent a larger population.
survey research Characteristic research procedure among social scientists other than
anthropologists. Studies society through sampling, statistical analysis,
and impersonal data collection.
variables Attributes (e.g., sex, age, height, weight) that differ from one person or
case to the next.