RAMA COLLEGE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF MANAGEMENT

Subject : Marketing of services MBA-IIIrd Sem

Faculty Name: Mr. Satish Chandra Ojha Subject Code: MBAMK01

s.no UNIT-I TOPICS SUB-TOPICS Lectures Planne Delivered status

per hour d date date
1 Introduction: Difference Services v/s 2 2 & 3/
between Product and products 8/10
Services Marketing,
2 Characteristics of Services 1 4/8/10
3 Classification of Services, 1 5/8/10
4 Paradigms in Services 1 6/8/10
Marketing
5 Importance of Customer CRM 1 7/8/10
Relationship mgmt
6 CRM Specific for Service 2 9 &10 /
Industry. 8/10
7 Service Marketing System SMS 1 11/8/10
8 Service Quality, 2 12&13/
Understanding Customer 8/10
Expectations and Zone of
Tolerance,
9 Segmentation and Zone 1 14/8/10
of Tolerance,
10 Targeting of Services Target of services 2 16 & 17
/8/10
11 Positioning of Services 1 18/8/10
UNIT-II
12 II Services Marketing Mix: Marketing mix 1 19/8/10
13 Augmented Marketing 1 20/8/10
Mix,
14 Developing the Service 2 21 &
Product/ Intangible 25/8/10
Product,
15 Service Product Planning 1 26/8/10
16 Service Pricing Strategy 1 27/8/10
17 Services Promotions, Promotional 2 28 & 31
Services aspects /8/10
18 Distributions. 1 01/9/10
19 Physical Evidence: Role 3 2 ,3&
of Communication in 4/9/10
Service Marketing,
People and Internal
Communication,
20 Process of Operations Technological 2 6 &7/
and Delivery of Services, factors 9/10
Role of Technology in
Services Marketing.
UNIT-III
21 III Marketing of Financial Financial services 1 8/9/10
Services:,
22 Deciding the Service 1 9/9/10
Quality
23 Understanding the 1 10/9/10
Customer Expectations,
24 Segmenting, Targeting STP strategies 1 11/9/10
and Positioning of
Financial Services,
25 Devising Financial 2 13
Services, Marketing Mix &14
/9/10
26 Strategies with Special Financial 1 15/9/10
Reference to Credit instrumens
Cards,
27 Strategies with Special 1 16/9/10
Reference to Home
Loans,
28 Strategies with Special 1 17/9/10
Reference to Insurance
and Banking,
29 Strategies with Special 1 18/9/10
Reference to Marketing of
Telecom.
30 Strategies with Special 2 20
Reference to Insurance &21
Services. /9/10
UNIT-IV
31 IV Services in Global Global aspects 2 22 & 23
Perspective: /9/10
32 International Marketing 1 24/9/10
of Services
33 Recent Trends, Principal Recent 2 25
Driving Force in Global developments &27
Marketing of Services, /9/10
34 Key Decisions in Global 1 28/9/10
Marketing,
35 Services Strategy and Organizational 2 29
Organizing for Global aspects &30
Marketing. /9/10
TOTAL 49
 RAMA COLLEGE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF MANAGEMENT

Subject : Marketing management MBA- Ist Sem

Faculty Name: Mr.Satish Chandra Ojha Subject Code:MBA016

s. UNIT-I TOPICS SUB-TOPICS Lectures Planne Delivered status

no per hour d date date
1 Introduction, Definition, Market concept 2 2 & 3/
Concept of Marketing 8/10
Management,
2 Philosophies of Marketing philosophy 1 4/8/10
3 Importance and Scope of 1 5/8/10
Marketing, Management,
4 Elements of Marketing - Need,want,deman 2 6 &7/
Needs, Wants, Demands, d theory 8/10
Customer, Consumer,
Markets and Marketers;
5 Marketing Vs Selling, 1 9/8/10
6 Consumer Markets and 2 10
Industrial Markets. &11
/8/10
7 Consumer Markets and 1 12/8/10
Industrial Markets.
8 Functions of Marketing 1 13/8/10
Management,
9 Marketing Organizations, 2 14
Qualities of Marketing &16
Manager. /8/10
10 Marketing Organizations, 2 17 & 18
Qualities of Marketing /8/10
Manager.
11 Marketing Information 1 19/8/10
System and Marketing
Research, Strategic
Marketing Planning.
UNIT-II
12 II Market Segmentation, Segmentation 1 20/8/10
models
13 Segmenting the Market, 1 21/8/10
14 Benefits / Purpose and Benefits and 2 25 & 26
Limitations of Market limitations of /8/10
Segmentations, segmentation
15 Market Segmentation 1 27/8/10
Procedure, Basis for
Consumer/Industrial
Market Segmentation.
16 Market Targeting – STP strategy 1 28/8/10
Introduction, Procedure,
17 Market Targeting – 2 30 & 31
Introduction, Procedure, /8/10
18 Differentiating the 1 01/9/10
Product,
19 Differentiating the 1 2/9/10
Product,
20 Consumer Behavior - Consumer 2 3& 4/
Introduction, Importance behavior models 9/10
& Process.
UNIT-III
21 III Marketing- Mix Decisions, Marketing mix 1 6/9/10
22 Product Decisions, Product concept 1 7/9/10
23 New Product 2 8&9
Development-Concept /9/10
and Necessity for
Development,
24 Failure of New Products, 1 10/9/10
25 Causes of New Products 1 11/9/10
failure
26 Product-Mix, 1 13/9/10
27 Branding and Packaging 1 14/9/10
Decisions,
28 Product Life cycle - 1 15/9/10
29 Stages of PLC. 1 16/9/10
30 Stages and Strategies for 1 17/9/10
Different Stages of PLC.
UNIT-IV
31 IV UNIT IV (12 Sessions) Pricing concept of 2 18
Pricing Decisions, Pricing marketing mix &20
Objectives, Policies /9/10
Methods of Setting Price,
Pricing Strategies,
32 Distribution for Distribution 3 21,22
Consumer/Industrial theories &23/9/1
Products, Factors 0
Affecting Channel
Distribution, Management
of Channels: Current
Trends in Wholesaling and
Retailing, Retail
Distribution System in
India.
33 Channels of Promotion: Need of 3 24,25
Promotion-mix, promotion for &27/9/1
Advertising, Sales growth 0
Promotion, Personal
Selling, Publicity and
Public Relations.
34 A Brief Account of 2 28
Marketing of Services, &29
Rural Marketing, CRM, /9/10
35 Electronic Marketing; B2C, Major current 2 30 /9/10
B2B and C2C, Direct economic trends & 01/
Marketing through 10/10
Internet, International
Marketing etc
TOTAL 53