Villara
Early Years
Manny Villar wasn’t always among the Philippines’ richest. He was born in Moriones,
Tondo, Manila on Dec. 13, 1949. His mother was a fishmonger and his father was a
low-ranking civil servant. The second of nine children, he was his mother’s designated
helper in the wet market.
He was an intelligent boy from birth, but he has his mother to thank for his business
savvy. He was a working student all through college, finishing with a degree in Business
Administration from the University of the Philippines where he also got his MBA.
He first worked for Sycip Gorres and Velayo (SGV) but later left to pursue his first
business as a supplier of seafood for restaurants in Manila. It’s said that when his
clients couldn’t pay him their dues, he had them sell meal tickets which helped the
restaurants to pay off their seafood deliveries.
His first foray into real estate started in 1975. He got a P10,000 loan, bought two
reconditioned trucks, and used them to haul gravel and sand for BF Homes in
Paranaque City. He later got 80 lots from BF Homes which he subsequently sold, using
all the knowledge he gained from watching. One of his strategies was to offer house
and lot packages instead of offering just lots, which was the norm at the time.
It was then that he would focus on low-cost housing eventually founding C&P Homes,
which later became Camella Homes.