Franchise
Information
120 years of experience
120 JAHRE ERFAHRUNG!
NORDSEE history
1896 Founded in Bremen
1898 First retail store opened in Munich
1899 First retail store opened in Vienna
1964 First Quick restaurant opened
1983 Fishing fleet sold
1980 Launch of fish snacks
1999 Opening of first NORDSEE snack shop
1999 First franchise partner in Switzerland
2001 First franchise partner in Germany
2005 Take-over of NORDSEE by HK Food GmbH
2008 International expansion begins
2013 Full membership of the German Franchise
Association
2016 NORDSEE celebrates its 120th anniversary
NORDSEE –
part of Theo Müller Group S.e.c.s.
A strong organization
NORDSEE is the most successful fish system
gastronomy in Germany, with 372 branches
throughout Europe.
Revenue: €354.0 Mio.
50% restaurant
40% takeaway snacks
10% retail
Employees: ca. 6,000
Customers: 19.2 Mio.
Customer transactions: 81.5 Mio.
NORDSEE convinces its guests with first-class products,
good service and an excellent price-performance ratio.
Overview of units
Number of stores: 372
Company (per April 2017)
stores
315 Germany
Franchise 33 Austria
stores
4 Slovakia
4 Romania
4 Hungary
4 Czech Republic
2 Bulgaria
4 Switzerland
1 UAE (Dubai)
1 Belgium
47% in shopping centers
33% in city centers
16% on motorways
4% in railway stations and
airports
From that:
129 franchise stores
Competition in Germany
Source: mafo.com, KW 15/2015
Source: food-service, edition 4/2015
Concept – „Restaurant“
The restaurants are usually located in main shopping streets and shopping
centers, but can also be located at other locations with a high frequency.
120-250 m² plus back areas
minimum 7 m store window
either have a dining area itselves or are linked to a general dining area.
Restaurant
The NORDSEE restaurants provide our guests
a variety of traditional and creative fish meals
salads, snacks and beverages,
which they can enjoy in the restaurant or for take away.
Concept – „Snack Shop“
The snack shops are located at high pedestrian traffic areas with low availability
of restaurant space. Preferred locations are, shopping malls, railway stations,
airports, and main shopping streets.
30 - 50 m²
minimum 3 m store window
The NORDSEE snack shop provides our guests
hot and cold snacks for take away.
They can choose from a diverse range:
baguettes
bread rolls
wraps
fresh salads
hot snack boxes
New design of restaurants
In 2012 NORDSEE started to remodel their restaurants.
The new restaurants appear with a fresh colouring and with new
natural materials, new furniture and a new floor plan.
They appear bright and friendly and invite the guest to stay.
Bremen, Weserpark shopping mall
NORDSEE impressions
NORDSEE Stuttgart, MILANEO
NORDSEE impressions
NORDSEE Flensburg, Holm
NORDSEE impressions
NORDSEE Berlin, EASTGATE
Why NORDSEE Franchise?
Strengths of NORDSEE:
Almost 120 years of experience in fish and seafood business
Number 1 seafood provider in Germany & Europe
Over 350 high frequency locations in Germany
70 high frequency locations abroad
NORDSEE is a strong brand with a high level of brand awareness
NORDSEE has got more than 20 million customers who cause 85 million
transactions annually
High international acceptance of the NORDSEE brand
Proved international Franchise System
What you should bring along…?
Dedication for the fish & seafood and for the brand NORDSEE
Knowledge and experience in operational management
distinctive service willingness
High commitment and passion
Profound knowledge of the local market
Cooperativeness and teamwork
Marketing expertise
Broad experience or education in the system-gastronomy would be an
advantage
Contact
NORDSEE GmbH
Prinzenallee 13
40549 Düsseldorf
Germany
Phone: +49 (0) 211 – 3106 2731
E-Mail: franchise@nordsee.com Mr. Glenn Curth
Head of Franchise
www.nordsee.com/franchise
