Product:

A ride becomes more when it makes your arrival a reception, when it creates your impression
before you get off. Be in a sense of respect & regard exalted as never before.

Combining the initial designs created in Turin, Italy with the development centered in Japan, the
new Altis Cruisetronic is a sophisticated blend of beauty and technological advancement. It
establishes a lasting impression. And a delightful driving experience.

Exterior:

The new Altis Cruisetronic follows a new ‘Wide & Low’ design concept, with a significantly
wider body, wider tread, and a bolder look. The dynamic proportions and the deeply contoured
body refine the aerodynamics and overall stability of the car.

Innovative press lines and sweep cut pillars bring motion in the car even while it is parked. The
sporty front headlamps express assertiveness, and the tail lamps blend in with the bumper
conveying balance in design.

EXTERIOR
ALTIS
ALTIS ALTIS ALTIS
  CRUISETRONIC
M/T CRUISETRONIC M/T SR
SR
Antenna Glass Embedded Print Antenna
Front Head Lamps 4 Lamps Multi-reflector
RearLamps LED (Light Emitting Diode) Type
Windshield Wipers with
Diffusing Washer Type Intermittent
Nozzle
High Mount Stop Lamp YES
Windshield Green Laminated with Top Shade
Mud Guard Body Color
Rear Garnish Body Color
Side Impact Bars With
Side Protection Moulding Body Color
Side Skirts Extended
Wheel 15 Inch Alloy Rims

Interior:

The interior of the Altis Cruisetronic is based in a new Grege color scheme, which conveys a
sense of balance and harmony. Ergonomically designed, the interior promises maximum comfort
during travel.

Subtle but significant refinements in the Altis Cruisetronic delight you from the moment you
enter the car. Illuminated entry, plush leather seats, flat rear floor and electric power steering are
to name just a few of these refinements. The console and door trim is silhouetted in silver, and
the wooden paneling and wooden shift lever express your sophistication.

INTERIOR
ALTIS
ALTIS ALTIS ALTIS
  CRUISETRONIC
M/T CRUISETRONIC M/T SR
SR
Interior Color Scheme Grege
Sunroof NO YES
Seats Fabric Leather Package
Rear Cabin Flat Floor YES
Keyless Entry YES
Illuminated Entry System 4 Spoke Urethane
Steering Tilt and Telescopic
Multi Information Display YES
Meter Illumination Control YES
Speedometer Optitron km/h
Tachometer YES
Gate Type
Lever: Gate Type Lever:
Gear Shift Lever Leather Leather + Leather Leather + Wood
Sequential Sequential (Silver)
(Silver)
Wood Grain Finish YES
2 DIN Audio with CD Player
2 DIN Audio with CD Player
Audio / AM-FM / MP3 (High
/ AM-FM / MP3
Grade)
Speaker 6
Sunvisor Driver + Passenger (with vanity mirror)
Rear Seat ArmRest with
YES
Cupholders
Center Console Box w/ Lid + 2 Step
Rear Headrest Separate * 3 + Leather
Central Door Locking  YES
Power Windows YES
Digital Clock YES

Performance/Engine:

The Altis Cruistronic is equipped with a powerful 1.8 liter, 4 cylinders DOHC, 16 valve VVTi
engine. With a maximum output of 130 horsepower, the Altis Cruisetronic propels you with a
might of its own.

The variable valve timing with intelligence and the super ECT functions optimize acceleration
and fuel efficiency providing you with the power and economy at all speeds.

ENGINE SPECIFICATIONS
ALTIS
ALTIS ALTIS ALTIS
  CRUISETRONIC
M/T CRUISETRONIC M/T SR
SR
Engine Type 1 ZZ-FE
Engine Displacement (cc) 1794
Fuel System EFI with VVTI
Max. Output(SAE-NET) 97 kW(130hp)/6000 rpm
Max. Torque(SAE-NET) 170 Nm/4200 rpm
PERFORMANCE
ALTIS
ALTIS ALTIS ALTIS
  CRUISETRONIC
M/T CRUISETRONIC M/T SR
SR
5 Speed 4 Speed AT with 5 Speed 4 Speed AT with
Transmission
MT Switchtronic MT Switchtronic
Super ECT (Electronic
No Yes No Yes
Controlled Transmission)
Front Ventilated Disc 
Brakes
Rear Solid Disc
ABS + Brake Assist +
Electronic Brake Force YES
Distribution
Front MacPherson Strut
Suspension
Rear Torsion Beam
Stabilizer Bar Front/Rear
Steering System Electric Power Steering System
Tire and Wheel 195/65 R15 Alloy Rims
Fuel Tank Capacity 55 Liters
Fuel Cut System Yes

Safety:

The car is as safe as iconic with its futuristic safety attributes that even take pedestrians into
account. The GOA Body is stronger than all the 9 Generations it precedes & is designed to
alleviate impact & minimize injury.

Safety goes beyond the structural designs to ensure maximum passenger protection. Included are
SRS airbag, whiplash injury protection system, seat belts with pretensioner force limiter, ABS
with EBD and Brake assist, and LED lamps.

SAFETY
  ALTIS ALTIS ALTIS ALTIS
 CRUISETRONIC
M/T CRUISETRONIC M/T SR
SR
Key Reminder Warning YES
Light on Warning YES
Reverse Gear Warning  NO YES NO YES
Driver: 3 Point ELR, with Pretensioner and Force
Front
Limiter Passenger:
Seat Belt
2 Passengers: 3 Point ELR Center Passenger: Non
Rear
Retractable
SRS Air Bag (Driver side) YES

Promotion:
Toyota Corolla is expending its market share through different chanells of promotion i.e TVCs, Press
ads, bill boards, hordings, etc.

So far they are very successful in aquiring and retaining their marketing share through their promotional
strategies.

Currently they are