CMQ/OE
CERTIFIED MANAGER OF
         QUALITY/ORGANIZATIONAL
         EXCELLENCE
         Quality excellence to enhance your career
         and boost your organization’s bottom line
                                     asq.org/cert
             Certification from ASQ is considered a mark of quality
             excellence in many industries. It helps you advance
             your career, and boosts your organization’s bottom
             line through your mastery of quality skills. Becoming
             certified as a Manager of Quality/Organizational
             Excellence confirms your commitment to quality and
             the positive impact it will have on your organization.
                                                     Examination
                                                     Each certification candidate
                                                     is required to pass a written
                                                     examination that consists of
                                                     multiple-choice questions that
                                                     measure comprehension of
                                                     the body of knowledge.
2   Certified Manager of Quality/Organizational Excellence
                                         INFORMATION
Certified Manager of
Quality/Organizational Excellence
The Certified Manager of Quality/Organizational Excellence (CMQ/OE)
leads and champions process improvement initiatives—that can have regional or
global focus—in various service and industrial settings. A CMQ/OE facilitates
and leads team efforts to establish and monitor customer/supplier relations,
supports strategic planning and deployment initiatives, and helps develop
measurement systems to determine organizational improvement.
CMQ/OE                                     Paper and Pencil – The CMQ/
Computer Delivered – The CMQ/              OE examination is a two-part,
OE examination is a two-part,              150-multiple-choice-question,
165-multiple-choice-question, four-        two-constructed-response (essay)-
and-a-half-hour exam and is offered        question, four-hour exam and
in English only. One hundred and           is offered in English only.
fifty questions are scored and 15 are
unscored. There are two constructed
response (essay) questions.
For comprehensive exam information on the Certified Manager of
Quality/Organizational Excellence, visit asq.org/cert.
                              Certified Manager of Quality/Organizational Excellence   3
    Education and/or Experience                 a Manager of Quality/Organizational
    You must have 10 years of on-the-           Excellence, as long as the 10-year
    job experience in one or more of the        minimum requirement is met.
    areas of the Certified Manager of           If you have completed a degree
    Quality/Organizational Excellence           from a college, university, or technical
    Body of Knowledge. A minimum of             school with accreditation accepted by
    five years of this experience must be       ASQ, part of the 10-year experience
    in a decision-making position, defined      requirement will be waived (only one
    as the authority to define, execute, or     of these waivers may be claimed):
    control projects/processes and to be
                                                   •	 Diploma from a technical
    responsible for the outcome. This may
                                                       or trade school—one
    or may not include management or
                                                       year waived
    supervisory positions.
                                                   •	 Associate’s degree—
    If you’ve been certified by ASQ as
                                                      two years waived
    a Quality Auditor (CQA), Reliability
    Engineer (CRE), Software Quality               •	 Bachelor’s degree—
    Engineer (CSQE), Certified Supplier               four years waived
    Quality Professional (CSQP), or
                                                   •	 Master’s or doctorate—
    Quality Engineer (CQE), experience
                                                      five years waived
    used to qualify for certification in
    these fields applies to certification as
4   Certified Manager of Quality/Organizational Excellence
*Degrees or diplomas from                       •	 Must help develop measure-
	 educational institutions outside                 ment systems to determine
	 the United States must be                        organizational improvement.
	 equivalent to degrees from
                                                •	 Must motivate and evaluate
	 U.S. educational institutions.
                                                   staff, and manage projects
                                                   and human resources.
Minimum Expectations
  •	Must be a professional                      •	 Must analyze financial
    who leads and champions                        situations, determine and
    process improvement initiatives                evaluate risk, and employ
    in organizations that can have                 knowledge management tools
    regional or global focus in                    and techniques in resolving
    a variety of product or                        organizational challenges.
    service settings.
  •	Must lead team efforts
    to establish and monitor
    customer/supplier relations,
    and support strategic planning
    and deployment initiatives.
                                Certified Manager of Quality/Organizational Excellence   5
    BODY OF KNOWLEDGE
    Certified Manager of
    Quality/Organizational Excellence (CMQ/OE)
    Topics in this body of knowledge (BoK) include descriptive details
    (subtext) that will be used by the Exam Development Committee as
    guidelines for writing test questions. This subtext is also designed to
    help candidates prepare for the exam by identifying specific content
    within each topic that may be tested. The subtext is not intended to
    limit the subject matter or be all-inclusive of what might be covered in
    an exam but is intended to clarify how the topics relate to a manager’s
    role. The descriptor in parentheses at the end of each entry refers to the
    maximum cognitive level at which the topic will be tested. A complete
    description of cognitive levels is provided at the end of this document.
    I. Leadership (25 Questions)                        3.	 Change management
                                                            Use various change management
        A.	 Organizational Structures                       strategies to overcome organiza-
           Define and describe organizational               tional roadblocks and achieve
           designs (i.e., matrix, flat, and parallel)       desired change levels, and
           and the effect that a hierarchical               review outcomes for effectiveness.
           management structure can have                    Define and describe factors that
           on an organization. (Apply)                      contribute to an organization’s
                                                            culture. (Evaluate)
        B.	 Leadership Challenges
                                                        4.	 Leadership techniques
           1.	 Roles and responsibilities
                                                            Develop and implement techniques
    	          of leaders                                   that motivate employees and sustain
               Describe typical roles, respon-              their enthusiasm. Use negotiation
               sibilities, and competencies of              techniques to enable parties with
               people in leadership positions               different or opposing outlooks to
               and how those attributes influence           recognize common goals and
               an organization’s direction and              work together to achieve them.
               purpose. (Analyze)                           Determine when and how to use
                                                            influence to resolve a problem or
           2.	 Roles and                                    move a project forward. (Create)
    	          responsibilities of managers
               Describe typical roles, respon-          5.	Empowerment
               sibilities, and competencies of             Apply various techniques
               people in management positions              to empower individuals and
               and how those attributes contrib-           teams. Identify typical obstacles
               ute to an organization’s success.           to empowerment and appropriate
               (Analyze)                                   strategies for overcoming them.
                                                           Describe and distinguish
6   Certified Manager of Quality/Organizational Excellence
       between job enrichment and job         II. Strategic Plan
       enlargement, job design and job
       tasks. (Apply)                         	 Development and
                                              	 Deployment (18 Questions)
C.	 Teams and Team Processes
                                                A.	 Strategic Planning Models
   1.	 Types of teams
                                                   Define, describe, and use basic
       Identify different types of                 elements of strategic planning models,
       teams and their purpose,                    including how mission, vision, and
       including process improvement,              values as guiding principles relate
       self-managed, temporary or ad               to the plan. (Apply)
       hoc (special project), and work
       groups or workcells. (Understand)
                                                B.	 Business Environment Analysis
   2.	 Stages of team development                  1.	 SWOT analysis
       Define and describe the classic                 Analyze an organization’s strengths,
       stages of team development:                     weaknesses, opportunities, and
       forming, storming, norming,                     threats, and develop and prioritize
       performing. (Apply)                             actions to take in response to that
                                                       analysis. Identify and analyze risk
   3.	 Team-building techniques                        factors that can influence strategic
       Apply basic team-building steps                 plans. (Analyze)
       such as using ice-breaker activities
       to enhance team introductions               2.	 Market forces
       and membership, developing a                    Define and describe various
       common vision and agreement                     forces that drive strategic plans,
       on team objectives, identifying                 including existing competition, the
       and assigning specific roles on                 entry of new competitors, rivalry
       the team. (Apply)                               among competitors, the threat
                                                       of substitutes, bargaining power
   4.	 Team roles and responsibilities                 of buyers and suppliers, current
       Define and describe typical                     economic conditions, and how
       roles related to team support                   well the organization is positioned
       and effectiveness such as                       for growth and changing customer
       facilitator, leader, process                    expectations. (Apply)
       owner, champion, project
       manager, and contributor.                   3.	 Stakeholder analysis
       Describe member and leader                      Identify and differentiate various
       responsibilities with regard                    internal and external stakeholders,
       to group dynamics, including                    as well as their perspectives,
       keeping the team on task,                       needs, and objectives to ensure
       recognizing hidden agendas,                     that the organization’s strategic
       handling disruptive behavior,                   objectives are aligned with those
       and resolving conflict. (Analyze)               of the stakeholders. (Analyze)
   5.	 Team performance and evaluation             4.	Technology
       Evaluate team performance in                   Describe how changes in
       relation to established metrics                technology can have long-
       to meet goals and objectives.                  and short-term influences on
       Determine when and how to                      strategic planning. (Understand)
       reward teams and celebrate
       their success. (Evaluate)                   5.	 Internal capability analysis
                                                       Identify and describe the effects
D.	 ASQ Code of Ethics                                 that influence an organization’s
   Identify and apply behaviors                        internal capabilities: human
   and actions that comply with this                   resources, facilities capacity,
   code. (Apply)                                       and operational capabilities.
                                                       Analyze these factors in relation
                                                       to strategy formation. (Analyze)
                                Certified Manager of Quality/Organizational Excellence        7
           6.	 Legal and regulatory factors                2.	 Management theories and styles
               Define and describe how these                   Define and describe management
               factors can influence strategic                 theories such as scientific, orga-
               plans. (Understand)                             nizational, behavioral, learning,
                                                               systems thinking, and situational
        C.	 Strategic Plan Deployment                          complexity. Define and describe
                                                               management styles such as auto-
           1.	 Tactical plans                                  cratic, participative, transactional,
               Identify basic characteristics                  transformational, management by
               of tactics: specific, measurable,               fact, coaching, and contingency
               attainable, relevant, time-specific,            approach. Describe how manage-
               and linked to strategic objectives.             ment styles are influenced by an
               Evaluate proposed plans to                      organization’s size, industry sector,
               determine whether they meet                     culture, and competitors. (Apply)
               these criteria. (Evaluate)
                                                           3.	Interdependence
           2.	 Resource allocation                     	      of functional areas
    	          and deployment                                 Describe the interdependence of
               Evaluate current resources to                  an organization’s areas (human
               ensure they are available and                  resources, engineering, sales,
               deployed in support of strategic               marketing, finance, research
               initiatives. Identify and eliminate            and development, purchasing,
               administrative barriers to new                 information technology, logistics,
               initiatives. Ensure that all internal          production, and service) and
               stakeholders understand the                    how those dependencies and
               strategic plan and have the                    relationships influence processes
               competencies and resources                     and outputs. (Understand)
               to carry out their responsibilities.
               (Evaluate)                                  4.	 Human resources
                                                       	       (HR) management
           3.	Organizational
                                                               Apply HR elements in support
    	         performance measurement                          of ongoing professional
              Develop these measures and                       development: setting goals
              ensure that they are aligned                     and objectives, conducting
              with strategic goals, and use                    performance evaluations,
              the measures to evaluate the                     developing recognition
              organization against the strategic               programs, ensuring that
              plan. (Evaluate)                                 succession plans are in place
                                                               where appropriate. Develop
           4.	 Quality in strategic deployment                 quality-supportive responsibilities
               Support strategic plan deployment               to include in job descriptions
               by applying continuous improve-                 for positions throughout the
               ment and other quality initiatives              organization. (Apply)
               to drive performance outcomes
               throughout the organization.                5.	 Financial management
               (Create)                                        Read, interpret, and use various
                                                               finance tools including income
    III. Management Elements and                               statements, balance sheets, and
                                                               product/service cost structures.
    	 Methods (30 Questions)                                   Manage budgets and use the
                                                               language of cost and profitability
        A.	 Management Skills and Abilities                    to communicate with senior
           1.	 Principles of management                        management. Use potential return
               Define and apply basic                          on investment (ROI), estimated
               management principles such                      return on assets (ROA), net present
               as planning, leading, delegating,               value (NPV), internal rate of return
               controlling, organizing, and                    (IRR), and portfolio analysis to
               allocating resources. (Apply)                   analyze project risk, feasibility,
                                                               and priority. (Analyze)
8   Certified Manager of Quality/Organizational Excellence
       6.	 Risk management                              4.	 Communications and technology
           Identify the kinds of risk                       Identify how technology
           that can occur throughout                        has affected communications,
           the organization, from such                      including improved information
           diverse processes as scheduling,                 availability, its negative
           shipping/receiving, financials,                  influence on interpersonal
           production and operations,                       communications, and the new
           employee and user safety,                        etiquette for e-communications.
           regulatory compliance and                        Use appropriate communication
           changes. Describe and use risk                   methods to deliver different kinds
           control and mitigation methods:                  of messages in a variety of
           avoidance, reduction, prevention,                situations. (Apply)
           segregation, and transfer. (Apply)
                                                     C.	 Project Management
       7.	 Knowledge management (KM)
                                                        1.	 Project management basics
           Use KM techniques in identifying
           core competencies that create a                  Use project management
           culture and system for collecting                methodology and ensure that
           and sharing implicit and explicit                each project is aligned with
           knowledge among workers,                         strategic objectives. Define the
           customers, competitors, and                      different phases of a project:
           suppliers. Capture lessons                       initiation, planning, execution,
           learned and apply them across                    monitoring and controlling, and
           the organization to promote                      closure. Recognize the importance
           best practices. Identify typical                 of keeping the project on time,
           knowledge-sharing barriers and                   and within budget. (Apply)
           how to overcome them. (Apply)
                                                        2.	 Project planning
                                                 	          and estimation tools
    B.	 Communication Skills and Abilities
                                                            Use tools such as risk assessment,
       1.	 Communication techniques                         benefit-cost analysis, critical path
           Define and apply various modes                   method (CPM), Gantt chart,
           of communication used within                     PERT, and work breakdown
           organizations, such as, verbal,                  structure (WBS) to plan projects
           nonverbal, written, and visual.                  and estimate related costs. (Apply)
           Identify factors that can inhibit
           clear communication and describe             3.	 Measure and
           ways of overcoming them. (Apply)      	          monitor project activity
                                                            Use tools such as cost variance
       2.	 Interpersonal skills                             analysis, milestones, and actual
           Develop skills in empathy, tact,                 vs. planned budgets to monitor
           friendliness, and objectivity. Use               project activity against project plan.
           open-minded and nonjudgmental                    (Evaluate)
           communication methods. Develop
           and use a clear writing style,               4.	 Project documentation
           active listening, and questioning                Use written procedures and project
           and dialog techniques that support               summaries to document projects.
           effective communication. (Apply)                 (Apply)
       3.	 Communications in
	          a global economy
                                                     D.	 Quality System
           Identify key challenges of                   1.	 Quality mission and policy
           communicating across different                   Develop and monitor the quality
           time zones, cultures, languages,                 mission and policy and ensure that
           terminology, and business                        it is aligned with the organization’s
           practices, and identify ways of                  broader mission. (Create)
           overcoming them. (Understand)
                                    Certified Manager of Quality/Organizational Excellence           9
           2.	 Quality planning,                      IV. Quality Management
    	          deployment, and documentation
               Develop and deploy the quality plan
                                                      	 Tools (30 Questions)
               and ensure that it is documented           A.	 Problem-Solving Tools
               and accessible throughout the
               organization. (Create)                        1.	 The seven classic quality tools
                                                                 Select, interpret, and evaluate
           3.	 Quality system effectiveness                      output from these tools: Pareto
               Evaluate the effectiveness of the                 charts, cause and effect diagrams,
               quality system using various tools:               flowcharts, control charts, check
               balanced scorecard, internal audits,              sheets, scatter diagrams, and
               feedback from internal and external               histograms. (Evaluate)
               stakeholders, skip-level meetings,
               warranty data analytics, product              2.	 Basic management
               traceability and recall reports, and   	          and planning tools
               management reviews. (Evaluate)                    Select, interpret, and evaluate
                                                                 output from these tools: affinity
        E.	 Quality Models and Theories                          diagrams, tree diagrams, process
                                                                 decision program charts (PDPCs),
           1.	 Performance excellence models                     matrix diagrams, prioritization
               Define and describe common                        matrices, interrelationship
               elements and criteria of                          digraphs, and activity network
               performance excellence models                     diagrams. (Evaluate)
               such as the Malcolm Baldrige
               National Quality Award                        3.	 Process improvement tools
               (MBNQA), Excellence Canada,                       Select, interpret, and apply tools
               and the European Excellence                       such as root cause analysis,
               Award (EFQM). Describe                            PDCA, Six Sigma DMAIC (define,
               how their criteria are used as                    measure, analyze, improve,
               management models to improve                      control), and failure mode and
               processes at an organization                      effects analysis (FMEA). (Evaluate)
               level. (Understand)
                                                             4.	 Innovation and creativity tools
           2.	 ISO quality                                       Use various techniques and
    	          management standards                              exercises for creative decision
               Define and describe how the                       making and problem solving,
               ISO 9001 standards can be used                    including brainstorming, mind
               to support quality management                     mapping, lateral thinking, critical
               systems. (Understand)                             thinking, the 5 whys, and Design
                                                                 for Six Sigma (DFSS). (Apply)
           3.	 Other quality methodologies
               Describe and differentiate methods            5.	 Cost of quality (COQ)
               such as total quality management                  Define and distinguish between
               (TQM), continuous improvement,                    prevention, appraisal, internal,
               and benchmarking. (Apply)                         and external failure cost categories
                                                                 and evaluate the impact that
           4.	 Quality philosophies                              changes in one category will have
               Describe and apply basic                          on the others. (Evaluate)
               methodologies and theories
               proposed by quality leaders                B.	 Process Management
               such as Shewhart, Deming,
               Juran, Crosby, Feigenbaum,                    1.	 Process goals
               and Ishikawa. (Apply)                             Describe how process goals
                                                                 are established, monitored, and
                                                                 measured and evaluate their
                                                                 impact on product or service
                                                                 quality. (Evaluate)
10 Certified Manager of Quality/Organizational Excellence
   2.	 Process analysis                                  deviation, and variance). Identify
       Use various tools to analyze                      basic distribution types (normal,
       a process and evaluate its                        bimodal, skewed) and evaluate
       effectiveness on the basis of                     run charts, statistical process
       procedures, work instructions,                    control (SPC) reports, and other
       and other documents. Evaluate                     control charts to make data-based
       the process to identify and relieve               decisions. (Evaluate)
       bottlenecks, increase capacity,
       improve throughput, reduce                    4.	 Measurement systems analysis
       cycle time, and eliminate waste.                  Define basic measurement
       (Evaluate)                                        terms: accuracy, precision, bias,
                                                         and linearity. Understand the
   3.	 Lean tools                                        difference between repeatability
       Identify and use lean tools such                  and reproducibility in gauge R&R
       as cycle-time reduction, 5S, just-                studies. (Understand)
       in-time (JIT), kanban, value stream
       mapping, single-minute exchange               5.	 Trend and pattern analysis
       of die (SMED), poke-yoke,                         Interpret graphs and charts
       kaizen, and overall equipment                     to identify cyclical, seasonal,
       effectiveness (OEE). (Apply)                      and environmental data trends.
                                                         Evaluate control chart patterns to
   4.	 Theory of constraints (TOC)                       determine shifts and other trend
       Define key concepts of TOC:                       indicators in a process. (Evaluate)
       systems as chains, local vs.
       system optimization, physical vs.             6.	 Process variation
       policy constraints, undesirable                   Analyze data to distinguish
       effects vs. core problems, and                    between common and special
       solution deterioration. Classify                  cause variation. (Analyze)
       constraints in terms of resources
       and expectations as defined                   7.	 Process capability
       by measures of throughput,                        Recognize process capability
       inventory, and operating expense.                 (Cp and Cpk,) and performance
       (Understand)                                      indices (Pp and Ppk). (Understand)
C.	Measurement:                                      8.	 Reliability terminology
	 Assessment and Metrics                                 Define and describe basic
                                                         reliability measures: mean time
   1.	 Basic statistical use                             between failures (MTBF) and
       Use techniques such as the goal-                  mean time to repair (MTTR).
       question-metric (GQM) model and                   Understand the value of reliability
       others to identify when, what,                    for estimating the probability of
       and how to measure projects and                   being able to meet requirements
       processes. Describe how metrics                   or specifications, typically for a
       and data gathering methods affect                 specific period of time. NOTE:
       resources and vice versa. (Apply)                 Reliability calculations will not be
                                                         tested. (Understand)
   2.	Sampling
      Define and describe basic                      9.	 Qualitative assessment
      sampling techniques such as                        Identify subjective measures
      random and stratified. Identify                    such as verbatim comments from
      when and why sampling is an                        customers, observation records,
      appropriate technique to use.                      and focus group output. Describe
      (Understand)                                       how they differ from objective
                                                         measures, and determine when
   3.	 Statistical analysis                              measurements should be captured
       Calculate basic statistics: measures              in categories rather than numeric
       of central tendency (mean,                        value. (Analyze)
       median, mode), and measures
       of dispersion (range, standard
                                  Certified Manager of Quality/Organizational Excellence 11
    V. Customer-Focused                                      needs in relation to products and
                                                             services offered. Use the results
    	Organizations                                           of the analysis to prioritize future
    	 (17 Questions)                                         development in anticipation
                                                             of changing customer needs.
      A.	 Customer Identification                            (Analyze)
      	 and Segmentation
                                                         2.	 Customer satisfaction and loyalty
          1.	 Internal customers                             Develop systems to capture
              Define and describe the impact an              positive and negative customer
              organization’s treatment of internal           perceptions and experiences
              customers will have on external                using tools such as voice of the
              customers. Develop methods for                 customer, listening posts, focus
              energizing internal customers to               groups, complaints and warranty
              improve products, processes, and               data, surveys, and interviews.
              services and evaluate the results.             Use customer value analysis to
              (Evaluate)                                     calculate the financial impact
                                                             of existing customers and the
          2.	 External customers                             potential results of losing those
              Define external customers and                  customers. Develop corrective
              describe their impact on products              actions and proactive methods
              and services. Develop strategies               to improve customer satisfaction,
              for working with them and                      loyalty, and retention levels.
              integrating their requirements                 (Create)
              and needs to improve products,
              services, and processes. (Evaluate)        3.	 Customer service principles
                                                             Develop and deploy strategies
          3.	 Customer segmentation                          that support customer service
              Define and describe the process                principles: courtesy, politeness,
              of customer segmentation and its               smiles, cheerfulness, attention to
              impact on aligning service and                 detail, active listening, empathy,
              delivery to meet customer needs.               rapid response, and easy access
              (Evaluate)                                     for information and service.
                                                             (Apply)
      B.	 Customer Relationship Management
                                                         4.	 Multiple and diverse
          1.	 Customer needs
                                                     	       customer management
              Use quality function deployment
                                                             Establish and monitor priorities
              (QFD) to analyze customer
                                                             to avoid or resolve conflicting
12 Certified Manager of Quality/Organizational Excellence
        customer requirements and               F.	 Supplier Logistics
        demands. Develop methods and            	 and Material Acceptance
        systems for managing capacity               Describe the impact that purchased
        and resources to meet the needs             products and services can have
        of multiple customers. Describe             on final product assembly or total
        the impact that diverse customer            service package, including ship-to-
        groups can have on all aspects of           stock and just-in-time (JIT). Plan and
        product and service development             conduct incoming material inspections.
        and delivery. (Evaluate)                    (Understand)
VI. Supply Chain Management                   VII. Training and Development
	 (15 Questions)                              	 (15 Questions)
 A.	 Supplier Selection                         A.	 Training Plans
    Define, develop, and use criteria               Develop and implement training plans
    for selecting suppliers, including              that are aligned with the organization’s
    internal rating programs and external           strategic plan and general business
    certification standards. Assess and             needs, including leadership
    manage the impact these programs                training and alignment of personal
    can have on various internal processes          development plans. (Create)
    of the organization. (Create)
                                                B.	 Training Needs Analysis
 B.	 Supplier Communications
                                                    Use various tools and techniques such
    Develop and implement specific                  as surveys, performance reviews,
    communication methods with suppliers,           regulatory guidances, and gap
    including regularly scheduled                   analysis to identify training needs.
    meetings and routine and emergency              (Create)
    reporting procedures. Develop explicit
    expectations and confirm that the
    supplier is aware of critical product       C.	 Training Materials,
    and delivery requirements. (Create)         	 Development, and Delivery
                                                    Use various tools, resources, and
 C.	 Supplier Performance                           methodologies to develop training
    Define, develop, and monitor supplier           materials and curriculum that address
    performance in terms of quality,                adult learning principles and the
    cost, delivery, and service levels,             learning needs of an increasingly
    and establish associated metrics                diverse workforce. Describe various
    for defect rates, product reliability,          methods of training delivery:
    functional performance, timeliness,             classroom, workbooks, simulations,
    responsiveness, and availability of             computer-delivered, on-the-job, and
    technical support. (Create)                     self-directed. Use mentoring and
                                                    coaching to support training outcomes.
                                                    (Apply)
 D.	 Supplier Improvement
    Define and conduct supplier audits,
    evaluate corrective and preventive
                                                D.	 Training Effectiveness
    action plans, provide feedback,             	 and Evaluation
    and monitor process improvements.               Assess training effectiveness and
    (Create)                                        make improvements based on
                                                    feedback from training sessions,
 E.	 Supplier Certification,                        end-of-course test results, on-the-job
                                                    behavior or performance changes,
 	 Partnerships, and Alliances                      and departmental or area performance
    Define and implement supplier                   improvements. (Create)
    certification programs that include
    process reviews and performance
    evaluations. Identify strategies
    for developing customer-supplier
    partnerships and alliances. (Create)
                                 Certified Manager of Quality/Organizational Excellence 13
    Topics for the Constructed-                     CR-3. Management
                                                          Demonstrate management abilities
    Response (Essay) Portion                              in human resources, financial,
                                                          risk, and knowledge management
    of the Certified Manager                              applications. Use effective
    of Quality/Organizational                             communication methods in various
                                                          situations to support continuous
    Excellence Exam                                       improvement efforts. Select and use
                                                          appropriate tools and methodologies
    Candidates will be presented                          to plan, implement, and evaluate
    with three open-ended questions                       projects. Develop, deploy, and
                                                          evaluate quality plans that can be
    from which they can select the two                    used throughout the organization.
    that they prefer to answer. Candidates                Evaluate and recommend appropriate
    will have 45 minutes in which to write                quality models or systems to
                                                          implement in various situations.
    responses to the two chosen situations.
    Prior to the start of the constructed-          CR-4. Customer Focus
    response portion of the exam,                         Identify and segment customers
                                                          using a variety of criteria and tools.
    candidates will be given five minutes                 Identify and prioritize product or
    to review and select their situations.                service design and development on
    Candidates may split their time spent                 the basis of customer requirements
                                                          and feedback. Solicit customer
    on the problems as they like. Their                   input proactively and combine with
    responses will be graded on their                     market analysis and other research
    knowledge of quality management                       to achieve organizational goals. Use
                                                          customer expectations and feedback
    as it relates to the content areas listed             to manage continuous improvement
    below and in the following skills                     projects.
    and abilities: communication, critical          CR-5. Supplier Management
    thinking, personnel management,                       Develop and deploy supplier
    general management.                                   management systems from selection
                                                          process through partnership
                                                          agreements, including mutually
                                                          beneficial continuous improvement
    CR-1. Leadership                                      programs. Identify methods for
           Demonstrate knowledge of                       assessing supplier performance at
           the quality manager’s role in                  various levels of customer-supplier
           organizational leadership and                  relationships.
           as quality champion and customer
           advocate. Deploy change agent            CR-6. Training and Development
           strategies in support of organization-         Demonstrate knowledge and ability
           wide continuous improvement efforts.           in developing, implementing, and
           Develop teams and participate on               evaluating needs assessment, training
           them in various roles.                         delivery methods, and outcomes of
                                                          training efforts.
    CR-2. Strategy Development
    	     and Deployment
           Develop and maintain organizational
           focus on the importance of quality
           and performance excellence. Create
           quality policies and procedures
           in support of the strategic plan,
           and integrate those policies and
           processes into the tactics developed
           to support the strategic plan.
14 Certified Manager of Quality/Organizational Excellence
LEVELS OF COGNITION
Based on Bloom’s Taxonomy—Revised (2001)
In addition to content specifics, the subtext for each topic in this BoK also
indicates the intended complexity level of the test questions for that topic.
These levels are based on “Levels of Cognition” (from Bloom’s Taxonomy—
Revised, 2001) and are presented below in rank order, from least complex
to most complex.
   REMEMBER | Recall or recognize terms,               EVALUATE | Make judgments about
   definitions, facts, ideas, materials, patterns,     the value of proposed ideas, solutions,
   sequences, methods, principles, etc.                etc., by comparing the proposal to
                                                       specific criteria or standards.
   UNDERSTAND | Read and understand
   descriptions, communications, reports,              CREATE | Put parts or elements
   tables, diagrams, directions, regulations, etc.     together in such a way as to reveal
                                                       a pattern or structure not clearly there
   APPLY | Know when and how to use                    before; identify which data or information
   ideas, procedures, methods, formulas,               from a complex set is appropriate to
   principles, theories, etc.                          examine further or from which supported
                                                       conclusions can be drawn.
   ANALYZE | Break down information into
   its constituent parts and recognize their
   relationship to one another and how they
   are organized; identify sublevel factors or
   salient data from a complex scenario.
     Visit asq.org/cert for comprehensive exam information.
                                       Certified Manager of Quality/Organizational Excellence 15
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