Name of event
BASIC EVENT PLAN
Desired date of event
Time of event
Style of Event
Location of event
Where is Clientele Based:
Event coordinator/contact person
Target audience
• Who is this promotion targeted at?
• What does the audience need to know?
• What will hold their interest?
Number of Attendees
Message
What do you want to say to the target
audience?
What do you want them to know/do?
Event Objectives
Description of event
Risk assessment – what
Evaluation criteria established
What were our aims/objectives?
Did we achieve what we set out to do?
Did it come in on budget?
What were the intended/unintended
outcomes?
How do we measure effectiveness?
What tools do we use to measure our
success?
Checklist Who will be involved in the event
1
Date/s of event determined
Location/venue for event booked
BASIC EVENT PLAN
2
BASIC EVENT PLAN
Person Due
respo Dat
Early event planning nsible Action e
Budget Requirements
• Cost per head
• What is included in pricing
• Invitations/ keep this date free cards
• Transportation
• Venue fee
• Printing
• Decorations
• Staff?
• Food & beverage packages
• Contingency 10%
Event Blue Print
Contact details of staff involved
Guest list
Seating plan
Schedules
Contacts
Budgets
Guest requirements
Expenses
Invitations
• Mailing list generated/updated
• Invitation composed
• Invitation checked
• Printer
• Calligrapher
• RSVPs (responsible person briefed)
• Invitation list compiled
• Names on list and titles/addresses
checked for accuracy
• Special guests/speakers alerted to make
time in diaries
• Invitations sent
Catering
• Cost per head or upfront
3
BASIC EVENT PLAN
• Upmarket or casual
• Beverages – orange juice, mineral water,
tea and coffee (instant or percolated)
• Food – fruit platters, bagels, danish,
bagettes, sandwiches, biscuits and
cakes
• Hot or cold
• Self service or waiting staff
• Internal or external catering
• Power required
• Equipment required
• Tables, tablecloths, cups and saucers
• Plates, napkins, knives and forks
(disposable/non-disposable)
• Can the theme of the event be followed
through in catering?
• Special dietary requirements of guests
• Menu
Person Due
respo Dat
Early event planning nsible Action e
Advertising/ Promotion Requirements
Talent
• Required?
• Booked & confirmed
• Talents requirements
• Schedule times etc
• Costing
Signage
•
Program/running sheet/speeches
4
BASIC EVENT PLAN
• Program finalised
• Running sheet written
• Program/running sheet sent to speakers
• Speakers fully briefed
• Speeches written
• Let caterers know program - when to
serve drinks/food
Value added for guests
• Copy of publication, CD-ROM
• Gifts
• Programs
• Catalogues
• Special offers/discounts
• Competitions
• Prizes
Security
• Security alerted
• Occupational health, welfare and safety
concerns addressed
• Provision of first aid
Audio/visual requirements
• PA system
• CD or tape player
• Lapel or handheld microphone
• Lighting
• Extra electrical requirements
• Lectern
Staffing Requirements
Ambience
• Floral arrangements, pedestal – can the
theme of the event be followed in
flowers?
• Background music
5
BASIC EVENT PLAN
Person
respo Due
Early event planning nsible Action Date
Guest comfort requirements
• Wheelchair access
• Food allergies, requirements
Housekeeping
On the day
• Bump in time
• Bump out time
• Dais, stage requirements
• Tables, chairs layout
• Chair covers
• Floor plan/seating plan finalised
• VIP seating
• Book courier/transport
• Name tags
• Clear location directions
• Registration desk
After the event
• Person responsible
• Debrief
• Comments on all aspects (negative and
positive)
• Guest feedback
• Guidelines for improvement next time
• Evaluation against criteria
• Celebration
• Send Thankyou’s Card
