Running head: DEVELOPING STRATEGY           1
Strategic Planning, Part II: SWOTT Analysis
                                Johnny Iturralde
                                    BUS/475
                          Tuesday, November 14, 2017
                                  Arun Iyengar
                                    Part II: SWOTT Analysis
       Explain what your paper will discuss, including a brief description of SWOT Analysis.
                                  Part One: External Factors
       Explain what the external factors are, in general; their characteristics; how would they
affect a company; relate the definition to your company.
Government Regulatory and Legal
       Identify and explain how this external factor influences your company.
Economic
       Identify and explain how this external factor influences your company.
Social, Demographic
       Identify and explain how this external factor influences your company.
Competitive Forces
       Identify Porter’s five forces and explain how they influence your company.
Any Other External Factor
       Identify and explain how this external factor influences your company.
                                  Part Two: Internal Factors
       Explain what the internal factors are, in general; their characteristics; how would they
affect a company; relate the definition to your company.
Tangible Assets
       Identify and explain the tangible assets of your company.
Intangible Assets
       Identify and explain the intangible assets of your company.
DEVELOPING STRATEGY                   3
Core Competency
       Identify and explain the core competency (there should be only one) of your company.
Company Departments
       Identify at least five departments and their functions in your company/division.
Department Policies
       Identify and state one policy of each of the departments (three only) you identified above.
                                 Part Three: SWOTT Analysis
Explain the relationship between the analysis of the external & internal factors and their
relationship to SWOT Analysis. Based on the External and Internal factor analysis, identify in
the table below 2 sets of SWOTs.
SWOT Analysis Factors: Strengths
  Identify Strength #1     Describe how you will use it to profit from an opportunity or
                           neutralize a threat.
  Identify Strength #2     Describe how you will use it to profit from an opportunity or
                           neutralize a threat.
SWOT Analysis Factors: Weaknesses
 Identify Weakness #1      Describe how you will overcome it.
 Identify Weakness #2      Describe how you will overcome it.
SWOT Analysis Factors: Opportunities
Identify Opportunity #1    Describe how you will use it to further your company’s goals.
Identify Opportunity #2    Describe how you will use it to further your company’s goals.
SWOT Analysis Factors: Threats
   Identify Threat #1      Describe your plan to neutralize it.
   Identify Threat #2      Describe your plan to neutralize it.
DEVELOPING STRATEGY                    4
Trends
         Identify two future trends in your industry and how you will deal with it.
                                            Conclusion
         Summarize what this paper covered.
DEVELOPING STRATEGY           5
                                    Reference
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