CSR of FMCG sector in India
The following is the synopsis for project report on Social Relevance is entitled "CSR of FMCG sector in
India”
Synopsis:
“Corporate Social Responsibility is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce and their
families as well as of the local community and society at large...”
According to me CORPORATE SOCIAL RESPONSIBILITY (CSR) is required in the firms to sustain in the long
run of the business as business is just only a part of the society and it has to work with the society only.
Corporate Social Responsibility is closely linked with the principles of sustainable development. It
focuses on the idea that a business has social obligations above and beyond making profit.
1. Social responsibility becomes an integral part of the wealth creation process - which if managed
properly should enhance the competitiveness of business and maximize the value of wealth
creation to society.
2. When times get hard, there is the incentive to practice CSR more and better - if it is a
philanthropic exercise which is peripheral to the main business, it will always be the first thing to
go when push comes to shove.
Corporate Social Responsibility (CSR) is a concept that organisations have an obligation to consider the
interests of customers, employees, shareholders, communities and ecological considerations in all
aspects of their operations. This obligation is seen to extend beyond their statutory obligation to comply
with legislation. Enterprises should make decisions based not only on financial factors such as profits or
dividends but also based on the immediate and long-term social and environmental consequences of
their activities. It is an integrated combination of policies, programs, education and practices which
extend throughout a corporation’s operations and into the communities in which they operate, about
how companies voluntarily manage the business processes to produce an overall positive impact on the
society.
1.1. Objectives
The objectives of this project are-
1. To study the need for corporate social responsibility, CSR mechanism and key
developments which has been brought about by Corporate Social Responsibility.
2. To exhaustively study the contributions made by the Indian Fast-moving consumer
goods (FMCG) Companies towards the society as a part of Corporate Social
Responsibility activities.
1.2. Methodology
This project is done adopting the qualitative analysis method. It is based on secondary data as it is
not possible to collect primary data within short period of time. I have accessed various websites,
journals, books and magazines to collect different types of data.
1.3. Limitations
The hindrances faced by me while doing the project-
1. Due to shortage of time primary data could not be collected.
2. Transparency and monitoring of stringent rules of Corporate Social Responsibility will prevent
companies from polluting the society in the upcoming years.
3. Business sometimes prevent the auditor of the company to detect a fraud, which actually
creates a bad image in the name of accountants.
4. Proper data regarding how much companies are polluting and as to what percentage of their
profit they are spending for the society is not revealed.
1.5. India as a host location for CSR policies
India is an ideal location in which to study CSR policies of international companies. It is a country with
substantial international presence and investments, which implies that there will be many companies
who can, and are willing to, engage in CSR activities. Furthermore, India still face challenges of for
example poverty alleviation and development, which implies that there are possibilities for CSR
initiatives to contribute to positive effects for, and development of, the host community. A brief
overview of the economic and social background of India will provide a more detailed introduction to
the country context.
