MBA IN INTERNATIONAL

LUXURY BRAND MANAGEMENT

CV BOOK 2015
20TH ANNIVERSARY YEAR
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 ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Introduction
2015 marks a very special year for us, as we are celebrating the 20th Anniversary of ESSEC’s MBA in International
Luxury Brand Management.

Launched in 1995 and regarded by some with a certain degree of scepticism because at that time specialized
MBA’s just did not exist, with 17 students in the first class, the numbers have steadily risen over the years with
38 students in this year’s class graduating in September 2015 and some 570 alumni around the globe.

We are particularly proud that this program, still the only one of its kind, has become a reference in terms of
international luxury brand management both within the educational field and within the luxury industry itself
and that over the years we have been able to fulfil our initial goal to “train the Managers of Tomorrow”, with a
number of our alumni now holding key positions in the industry worldwide.

Every year the program attracts participants from as many as 20 different nationalities with an average of
7 years international professional experience. This one year program provides an intensive and demanding
learning experience in fashion & accessories, jewellery & watches, fragrances & cosmetics, wines & spirits and
retail. Students are exposed to all the major players in the industry through CEO & HR conferences, site visits,
case studies, field projects and mentors thus enabling them to constitute a huge diversity of expertise and an
invaluable network of industry professionals.

The MBA Program also provides ongoing career orientation and support to participants to help them find
suitable positions upon graduation. Individual counselling, seminars on job search techniques, interview
simulation exercises, recruitment sessions and CV Book distribution are some of the ways we assist participants
and keep them in contact with job market realities during their studies.

Please feel free to directly contact those participants whose profile may be of specific interest to you.

The CV Book is also available on www.essec.edu under MBA Luxe.

Anthea DAVIS
Director of Corporate Relations and Career Development
Tel.: 33 (0) 1 34 43 31 68
 ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Brief description of the MBA Program

The MBA in International Luxury Brand Management program is a one-year intensive program, delivered in
English at the ESSEC Campus, on the outskirts of Paris.

It is structured to provide maximum exposure to the luxury and prestige goods industry.
In addition to the studies and projects focusing on the sector, participants also gain practical experience and
in-depth knowledge of the industry through Boutique Internships, International Field Trips, and Global Field
Projects.

Boutique Internships
The luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants
spend at least 1 week working in a boutique. At the end of the internship, both MBA participants and host
companies write an evaluation report.

International Field Trips

Two field trips are organized to major international destinations, which either have an established luxury
sector or have an emerging market in the luxury sector. Through company presentations and site visits, MBA
participants are able to better understand these markets and gain a deeper insight into the company from an
international perspective. Field trips this year are to Hong Kong/Dubai and Milan/Florence.

Global Field Projects

Participants are required to carry out specific consultancy projects for luxury and prestige companies to give
them maximum exposure to real life situations within the industry. The Global Field Project is carried out in
teams of 3/4 between May and July. It concerns a business issue within a company (for example, business
plan for a new activity, feasibility study for activity expansion abroad) and is monitored by an MBA Professor
and by a company executive.

MBA Participants’ Profile

Average Age 30 years
Age Range 25-36 years
Average work experience 7 years
Academic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,
12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law
International participants over 92% of students are non-French, representing around 20 countries each year
Class size range around 40 participants

Examples of Global Projects

Accessories Analysis of customer service in boutiques
Watches Brand extension into jewelry
Leather Goods An audit of brand image in travel retail
Fashion Brand extension for a women’s fashion brand into the male market
Retail Development and implementation of a merchandising system for retail operations
Cosmetics 1) Developing the male cosmetics market in the USA.
2) The importance of luxury service on the Chinese market
Wines and Spirits Building brand communication
Jewelry Developing and launching male jewelry
Cars Developing a business plan for a luxury car company
 ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Alumni news
The MBA now has 570 graduates working in leading positions in over 30 countries around the world.

Whilst the positions our alumni occupy once they have graduated will depend on prior work experience,
nationality and personal competencies, the following gives some examples of career paths before and after
the ESSEC MBA in International Luxury Brand Management.

Work Position Position

Nationality Country Country
Experience Years before MBA after MBA

Project Manager, Business Development Manager,

Brazilian 8 Brazil Hong Kong
ITA Constructions Lancel

Creative Director, Merchandising Executive,

Chinese 5 China China
Reflexasia Stella McCartney

Global Production Travel Retail Area Manager,

Japanese 8 Japan Japan
Controller, Nissan Elizabeth Arden

V.P. Brand Practice, Snr VP Fragrances,

American 11 USA USA
Ketchum Lancôme

Global Product Marketing Marketing Manager,

Indian 8 India India
Manager, Hewlett Packard Remy Cointreau

Office Manager, Buyer/Product Manager

French 4 France France
Dalumni Accessories, Printemps

Lead Category Analyst, Trainee Store Manager,

Canadian 5 Canada China
Canadian Tyre Corp. Louis Vuitton

Sectors of Activity in which

Positions 2014 Graduates Hold
2014 graduates are working

3% 3%
3% Fine Arts 3% Journalism
Journalism Project Management
33% 29%
3% Operational
Fashion & Buying/
Accessories Marketing
Others Merchandising
6%
6%
Travel Retail
6%
Consulting 6%
Consulting
13%
10% Fragrances
Wines & Spirits & Cosmetics 13%
Retail 23%
Operations Business
development/
Wholsale
10%
Luxury cars
16% 14%
Jewelry & Watches Digital Marketing/
Social Media
 ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Synergies between the MBA and Industry

Each year the program continues to build an active network with the luxury industry. Companies present on
campus, or organise site visits. They are also involved in Scholarships, Selection Juries, the Mentor Program,
Boutique Internships, Case Studies, Field Projects and Field Trips.

Our sincere thanks to L’OREAL, FIRMENICH, and EDMOND SARAN for providing scholarships last year.

Here is an overview of the companies recently involved in the program.

Current Partners and Contributors include

Audemars Piguet Kering Polo Ralph Lauren

BeThe1 - Balenciaga Le Printemps
- Bottega Veneta
Boodles Richemont
- Gucci
Burberry - Cartier
- Saint Laurent
- Chloé
Calvin Klein L’Oréal Luxe - Dunhill
Camper & Nicholsons - Giorgio Armani Parfums - I.W.C.
Chalhoub - Helena Rubinstein - Jaeger-LeCoultre
- Kiehls - Lancel
Chanel
- Lancôme - Montblanc
Chanel Parfums - YSL Beauté - Piaget
Christian Dior Couture LVMH Group - Ralph Lauren Watches
Christian Liaigre - Acqua di Parma - Roger Dubuis
Christian Louboutin - Benefit - Vacheron Constantin
- Bulgari - Van Cleef & Arpels
Clarins
- Céline Russel Reynolds
Coach - Christian Dior Parfums
Salvatore Ferragamo
Comité Colbert - D.F.S.
- Emilio Pucci Swarovski
Ermenegildo
- Fendi The Swatch Group
Zegna
- Givenchy - Tissot
Estée Lauder Companies - Givenchy Parfums Tiffany & Co
- Bobby Brown - Guerlain
- Clinique Tod’s Group
- Krug Vins Fins de
- Estée Lauder - Elsa Schiaparelli
Champagne
- Mac Cosmetics - Hogan
- L Capital
- Roger Vivier
Falpago - Loro Piana
- Tod’s
Firmenich - Louis Vuitton
- Moët et Chandon Valentino
Floriane de Saint Pierre
- Moët Hennessy Visoanska
Fondazione Altagamma - Sephora William Grant & Sons Ltd
Hermès Mercedes-Benz Yoox
Harvey Nichols Pernod Ricard Luxury
Giorgio Armani - Royal Salute
- Martell
- Perrier Jouet
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Curriculum Vitæ
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Marie APPEL MONTOYA

Marie.appelmontoya@essec.edu

Nationality : French

CAREER OBJECTIVE
A position in travel retail in fragrances and cosmetics or running retail operations in fashion and accessories
PROFESSIONAL EXPERIENCE
2009 – 2013 GANT, Paris, France
(Menswear, Womenswear, Kids, Home & Accessories)
2012 – 2013 Key Account Coordinator Franchising
 Managed a network of 12 franchises
 Coordinated the wholesale process in showroom meeting objectives and deadlines
 Supervised retail figures with weekly reports to management and stores
 Purchased 14,000 pieces a year in 1st buys
 Forecasted fashion trends and shaped collections
 Merchandized showrooms and stores to strengthen brand image
 Initiated actions with marketing department to increase sales
 Identified customer needs to improve customer service
2010 – 2012 Sales Executive for Womenswear & Kids
 Managed a network of 50 multibrand stores in Western France
 Increased the multibrand wholesale figures by 35% in two years
 Initiated and merchandized womenswear 'shops-in-shops' in multibrand stores
2009 – 2010 Showroom Sales Associate & Sales Associate for the Gant flagship

2005 – 2006 GANT, Sydney, Australia

Sales Associate for Department stores David Jones and Myer and for the Gant flagship

EDUCATION
2014 – 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include:
 La Mer : Company’s brand DNA and codes and Omni-channel retailing
 Shu Uemura/ Byredo: Composing companies’cultural biographies
2007 University of Sydney, Sydney, Australia
Master of Strategic Public Relations
2004 University of Cambridge ESOL Examinations, Sydney, Australia
Cambridge Proficiency
2004 TAFE Institute, Sydney, Australia
Graduate Certificate in Marketing
2003 University of Paris XII, Paris, France
Postgraduate Diploma in International Trade
LANGUAGES AND TECHNOLOGY
Languages French/English/Spanish: trilingual, Italian/Portuguese: intermediate
Computer skills Microsoft Office
INTERESTS
Fashion Industry and the Ivy League inspired American sportswear
Cosmetics and fragrances
Anglo-Saxon and South American countries (culture, travels, languages)

1
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Vaibhav BAHL

bahlvaibhav@gmail.com

Nationality : Indian

CAREER OBJECTIVE
A role in buying & merchandizing or retail management in fashion & accessories or business development for fragrances &
cosmetics or jewellery & watch brands
PROFESSIONAL EXPERIENCE
2011 – 2014 Madura Fashion & Lifestyle – Aditya Birla Group, Bangalore, India
(ABG group is a US $ 40 Billion corporation, the largest premium fashion & lifestyle player in India)
2012 - 2014 Buyer - Premium & Fashion Brands – Menswear (wovens)
 Headed the buying of men’s category business: Lead the category sell thru from 63% to 89%
 Formulated the buying strategy and developed the buying plan
 Managed OTB, P&L, prepared sales projections and product performance reports
 Led the product innovation centre & managed product development cycle from sketch to stores
 Responsible for the merchandise distribution, stock allocation and order management
 Worked closely with teams of retail, operations, marketing and visual merchandising towards
allocation of merchandise, pricing, sales promotion and POS display
 Participated in ad hoc projects such as new store set-up, product launch events and fashion shows
 Launched Club wear & Business Casual categories & initiated the Brand’s Social media presence
2011-2012 (1 Y) Management Trainee – Buying, Product, Sales
4 months Allen Solly
Buyer for Accessories
 Managed the design to POS for the accessories line & registered the highest ever trade show
bookings – 87% line booked at the event
 Associated the brand with an NGO –Dastkar as a CSR initiative to get suede bags made with less
privileged people after training them through initiating various corporate tie-ups
4 months Van Heusen
Product Development and Costing
 Carried out work-study on the operational breakdown of shirts - Reduced the Standard Allowed
Minute (SAM) by 0.8 minutes thereby improving the efficiency of the assembly line
 Carried a fit study across 14 denim brands and launched a new fit which gained a 100% booking at
the trade show
4 months The Collective
Sales Associate
 Carried out lifestyle consumer profiling of the luxury shopper through wardrobe study of 30 Luxury
shoppers – Led Focus Group Discussions to gauge subconscious brand led lifestyles
 Independently handled the Designer Labels for Men’s Ethnic Wear (Luxury) – Increased the
average Unit Per Transaction (UPT) by 300%
EDUCATION
2014 – 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2007 - 20111 National Institute of Fashion Technology (NIFT), Mumbai, India
Bachelors in Fashion Technology – Apparel production
LANGUAGES AND TECHNOLOGY
Languages English/ Hindi/ Punjabi: fluent, Sanskrit: intermediate, French: basic
Computer skills Proficient in MS Office, Adobe Photoshop, Corel Draw, SAP
INTERESTS
Fashion, cooking, travelling, meeting new people and studying socio-cultural consumer behaviour

2
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Linda BEKY

linda.beky@gmail.com

Nationality: Hungarian

CAREER OBJECTIVE
A position in international marketing/visual merchandising/travel retail preferably in fashion and accessories, jewellery
and watches or fragrances and cosmetics.
PROFESSIONAL EXPERIENCE
2011 – 2014 Klépierre, Paris, France
(Real Estate company that owns and manages shopping centers)
Project Manager, Core Model
 Responsible for organizing, implementing and following upon the project in the Italian and
Scandinavian subsidiaries
 Animated and coordinated workshops and trainings for operational and financial departments,
prepared project documentation
 Reviewed and analysed legal, contractual, and financial specificities, and examined operational
workflows
 Lead the master data migration and control processes as well as the integration tests
2010 Lexmark International Technology Hungary, Budapest, Hungary
(6 months) (Laser printer manufacturer and company services provider)
Customer Care Agent, Customer Care Service
 Responsible for customer relations in African countries, French Overseas Departments and
Territories, and Eastern Europe
 Prepared the launch of the Siebel project in Eastern Europe
2007 – 2009 Home Harmony Kft., Debrecen, Hungary
(Part-time) (Textile distributor and interior designer)
Supplier Relationship Manager
 Managed supplier relations
 Negotiated with international suppliers and distributors
 Selected new collections of middle and high-end quality textiles at international fairs
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Tiffany – analysis on Omni retail channels, Burberry Beauty – analysis on the
creation of the Beauty Division, Gucci – analysis on marketing strategy
2010 - 2011 Sciences Po Paris, MINES ParisTech, College of Engineering, Paris, France
Copernic Program: Post-Master’s degree in Management
2006 - 2010 BBS, College of International Management and Business, Budapest, Hungary
Bachelor’s degree in International Business, major in Commercial relationships in the European Union
2002 - 2009 University of Debrecen, Faculty of Law, Debrecen, Hungary
Master’s degree in Law
Supplementary certificate in Law, Politics and Public life
2006 - 2007 University Paul Cézanne, Faculty of Law, Aix-en-Provence, France
(1 year) European Union Law, International Law – Erasmus Exchange Program
LANGUAGES AND TECHNOLOGY
Languages Hungarian: native, English/French/Italian: fluent, Arabic/Spanish: beginner
Computer Skills Microsoft Office, Acrobat, Photoshop, SAP (RE-FX/FI modules), Altaix, Filemaker, BO
INTERESTS
Photography, fashion, interior design, travelling, basketball, running, swimming

3
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Jeanine BENJAMIN
Jeanine BENJAMIN

jeaninebenjamin@gmail.com
jeaninebenjamin@gmail.com
Nationality : South African
Nationality : South African
CAREER OBJECTIVE
CAREER OBJECTIVE
To pursue a business/product development or operational marketing role in a jewellery & watches or fashion & accessories
To pursue a business/product development or operational marketing role in a jewellery & watches or fashion & accessories
company
company
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
2011 – 2014 JINN, Cape Town, South Africa
2011 – 2014 JINN, Capeand
(Jewellery Town, SouthGoods
Leather AfricaStart-up)
(Jewellery
July 2014: Recipient of Mail & Start-up)
and Leather Goods Guardian Top 200 Young South Africans Award 2014
July 2014:–Recipient
(Category Business of Mail
and & Guardian Top 200 Young South Africans Award 2014
Law)
(Category
Founder and– Business
Owner and Law)
Founder
 DesignedOwner
and all collections up to 2014, produced the majority of the 2013 jewellery collection


Designed
Successfullyall launched
collections up toat2014,
brand produced
Design Indaba the majorityinof
tradeshow the 2013
March 2013,jewellery collection
including design of
 Successfully launched brand at Design Indaba tradeshow in March 2013,
marketing material and development of an augmented reality smartphone application including design of

marketing material and development of an augmented reality smartphone application
Selected and procured all materials used for handbags and jewellery, including skins and gemstones


Selected andprivate
Liaised with procured all materials
clients used for handbags
on commissioned andconcept
pieces, from jewellery, including skins and gemstones
to delivery


Liaised with private clients on
Managed suppliers and manufacturers commissioned pieces, from concept to delivery


Managed
Developedsuppliers and manufacturers
e-commerce store
 Developed e-commerce store
2011 – 2013 Arup, Cape Town, South Africa
2011 – 2013 Arup,
(GlobalCape Town, South
Engineering Africa Firm)
Consulting
Mechanical Engineer, Buildings Firm)
(Global Engineering Consulting
Mechanical
 DesignedEngineer, Buildings
mechanical services for major building projects, including numerical analyses


Designed mechanical
Contributed and compiled services for major
winning building projects,
bid submissions including
in tendering numerical
to be appointedanalyses
as consultant
 Contributed and compiled winning
engineers for large construction projects bid submissions in tendering to be appointed as consultant

engineers for large construction projects
Managed a team of up to 20 professionals periodically to compile submissions of building projects
 Managed
aiming forasustainability
team of up to ratings
20 professionals periodically to compile submissions of building projects
aiming for sustainability ratings
2007 – 2009 Aurecon, Pretoria, South Africa
2007 – 2009 Aurecon, Pretoria, South
(Global Engineering AfricaFirm)
Consulting
Mechanical Technician, BuildingsFirm)
(Global Engineering Consulting
Mechanical
 DesignedTechnician,
mechanical Buildings
services for major building projects, including numerical analyses
 Designed mechanical services for major building projects, including numerical analyses
EDUCATION
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 ESSEC
MBA inBusiness School,
International Paris,
Luxury France
Brand Management
MBA in International Luxury Brand Management
Case studies include: Givenchy – Pop-up Store Campaign, Cartier & Pandora – Cultural Biography
Case•studies include: Givenchy – Pop-up Store Campaign,
Awarded the De Beers, French Embassy and ESSECCartier
Alumnus& Pandora – Cultural Biography
Scholarships
• Awarded the De Beers, French Embassy and ESSEC Alumnus Scholarships
2011 - 2012 Ruth Prowse School of Art
2011 - 2012 Ruth Prowse
Jewellery School
Design andof Art
Manufacture course
Jewellery Design and Manufacture course
2008 - 2009 University of Cape Town
2008 - 2009 University of Cape
B.Sc Mechanical Town
Engineering
B.Sc Mechanical Engineering
2004 - 2006 Cape University of Technology
2004 - 2006 Cape University
National DiplomaofinTechnology
Mechanical Engineering
National Diploma in Mechanical Engineering
LANGUAGES AND TECHNOLOGY
LANGUAGES
Languages ANDEnglish
TECHNOLOGY
/ Afrikaans: fluent, French: beginner
Languages
Computer skills English / Afrikaans:
Microsoft Office, MS fluent,
Project French: beginner
Computer skills Microsoft Office, MS Project
INTERESTS
INTERESTS
Dancing, cooking, travelling, performance arts, writing poetry, camping, goldsmithing
Dancing, cooking, travelling, performance arts, writing poetry, camping, goldsmithing

4
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Cristina BURDEINAIA

cristinaburdeinaia@gmail.com

Nationality : Moldovan / Italian

CAREER OBJECTIVE
To pursue a career in product development, merchandising or in luxury brand management in Fashion and Accessories
PROFESSIONAL EXPERIENCE
2014 – Today Christine Parfum Boutique, Milan, Italy
Store Owner
 Planned and acquired the brands in the store
 Managed daily communications, promotions, advertising
 Decided product selection
 Managed one employee
2013 – 2013 Manganaro, Milan, Italy
(New Italian Womenswear Brand)
Designer
 Carried out market research and analysed trends
 Elaborated and produced ideas for new collections
 Developed patterns
 Drew designs by hand and computer
2012 – 2013 DLuxity.com, New York City, USA
(Web site selling womenswear)
Merchandiser - Buyer
 Managed the orders for the website of clothes and accessories
 Upgraded and renewed the website
 Organized and arranged customers’ orders
2010 - 2012 Atelier Martin Cesar Napoleao, Milan, Italy
(Workshop specialized in designing and tailoring womenswear)
Assistant Design and Creation
 Processed orders – from initial approach, preparation of design until the finished product
 Evolved and created customized designs
 Managed the creative process from start to finish
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2013 - 2013 Fashion Institute of Technology (FIT), New York City, USA
Brand Marketing Communications Course
2012 - 2013 Kaplan International College, New York City, USA
English Study
2009 - 2012 Istituto Marangoni, Milan, Italy
Diploma in Fashion and Design
2008 - 2009 IED European Institute of Design, Milan, Italy
Fashion Design Course
LANGUAGES AND TECHNOLOGY
Languages Russian / Italian / Romanian / English: fluent, Spanish / French: beginner
Computer skills (Windows, Mac OS) Microsoft Office Suite, Adobe, CRM programs
INTERESTS
Travelling, fashion, photography, learning new languages, reading, networking, experiencing diverse cultures, yoga

5
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Meng (Sylvia) CAI

Meng (Sylvia) CAI

meng.cai@essec.edu
meng.cai@essec.edu
Nationality : Chinese
CAREER OBJECTIVE Nationality : Chinese
CAREER OBJECTIVE
A position in brand management or operational marketing in fragrances & cosmetics, or fashion & accessories
A position in brand management or operational marketing in fragrances & cosmetics, or fashion & accessories
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
2013 – 2014 MUX Shoes Co Ltd, Guangzhou, China
2013 – 2014 MUX Shoes
(One Co Ltd,
of the top Guangzhou,
10 Chinese China
fashion brands specializing in women’s shoes)
(One of the top 10 Chinese
National Distribution Manager fashion brands specializing in women’s shoes)
National

Distribution Manager
Tripled distributor & store quota within 1 year


Tripled
Boosteddistributor
sales with &120%
storeannual
quota within
growth1byyear
leading 68 field sales and 3 managers


Boosted sales with 120% annual growth by
Set up new distribution organization, operation leading 68 fieldand
standards sales and 3 managers
training system


Set up new distribution organization, operation standards and
Prospected for new customers and negotiated trade terms with departmenttraining system
stores
 Prospected for new customers and negotiated trade terms with department stores
2009 – 2013 P&G, Guangzhou, China
2009 –– 2013
2011 2013 P&G,Manager,
Unit Guangzhou, ChinaDevelopment Department
Customer
2011 – 2013 Unit

Manager,
Led 112%Customer
IYA growthDevelopment Department
of PG business (40,000,000 EUR annual sales) for 13 retail customers of 2
 Led 112%distributors
regional IYA growth(Top5
of PG business
in GC), 4%(40,000,000 EUR annual
ahead of market sales) for 13 retail customers of 2
average

regional distributors (Top5 in GC), 4% ahead of market average
Took charge of 232 ISA, 32 sales representatives, 4 sales managers, 2 key account managers


Took chargeJoint
Led 3-year of 232 ISA, 32Plan
Business saleswith
representatives,
customers 4 sales managers, 2 key account managers


Led 3-year Joint Business Plan with
Upgraded compensation model and reduced customers
staff turnover rate to 0%
 Upgraded compensation model and reduced staff turnover rate to 0%
2010 – 2011 Key Account Manager, Customer Development Department
2010 – 2011 Key

Account
Led 120%Manager, Customer
IYA growth of twoDevelopment
branches ofDepartment
second largest distributor in Asia, 10% ahead of its total
 Led 120% IYA growth of two
business and 7% ahead of marketbranches of second largest distributor in Asia, 10% ahead of its total
average

business andof7%
Took charge 51ahead of market average
sales representatives, 11 sales managers


Took charge of 51 sales representatives, 11 salesbymanagers
Improved regional distributor coverage quality increasing 50% store coverage, 30% productive
 Improved
store regional
and 87% distributor coverage quality by increasing 50% store coverage, 30% productive
live distribution
store and 87% live distribution
2009 (2 months) Internship, Customer Development Department
2009 (2 months) Internship,
 ManagedCustomer Development
16 Jusco Department
stores in South China, with 7 sales teams, responsible for routine management


Managed 16 Jusco stores in South China,successfully
Launched new brand "Camay" in Jusco, with 7 salesachieved
teams, responsible
all new SKUfor
sellroutine
in andmanagement
doubled the
 Launched new
pipeline targetbrand "Camay" in Jusco, successfully achieved all new SKU sell in and doubled the
pipeline target
EDUCATION
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 ESSEC
MBA inBusiness School,
International Paris,
Luxury France
Brand Management
MBA
Case in International
studies include: Luxury Brand Management
Case studies include:
Jo Malone: OMNI Retail Analysis


Jo Malone: OMNI Retail
Kiehl's: International Analysis Strategy
Marketing
 Kiehl's: International Marketing Strategy
2006 - 2010 SUN YAT-SEN University, Guangzhou, China
2006 - 2010 SUN YAT-SEN
Bachelor’s University,
Degree Guangzhou,
in Resource China& Urban Planning Management
Environment
Bachelor’s Degree in Resource Environment & Urban Planning Management
LANGUAGES AND TECHNOLOGY
LANGUAGES ANDChinese:
Languages TECHNOLOGY
native, English: fluent, French: intermediate
Languages
Computer skills Chinese:
MS Officenative,
(Excel, English: fluent, French: intermediate
Word, PowerPoint)
Computer skills MS Office (Excel, Word, PowerPoint)
INTERESTS
INTERESTS
Photography, perfume collection, dancing, diving
Photography, perfume collection, dancing, diving

6
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Chu-Yueh CHENG

Jessicacheng.c@gmail.com

Nationality :Taiwanese

CAREER OBJECTIVE
An international PR/Communications role preferably in fashion and accessories or watches & jewellery in Asia.
PROFESSIONAL EXPERIENCE
2011 - 2014 Great Entertainment Ltd, Taipei, Taiwan
(Company organizing concerts for a famous Asian pop singer, David Tao Zhe)
Head Concert Coordinator/Executive Assistant to CEO
 Organized 10 concerts in various countries over a span of a year for David Tao World Tour 2013
 Responsible for smooth running of all shows/performances for audiences of up to 10,000 people
 Managed schedules of all parties involved including performers, full band, concert organizer and all
concert crew (Director/Stage crew/Sound and Lighting crew)
 Involved in press/media relations and engagements for David Tao, including Taiwan Golden Melody
Awards 2012, Cartier Taipei 101 store opening, and Jaeger-LeCoultre new product launch
 Arranged travel plans, schedules and accommodation for all 50 international team members
involved in the concerts
 Managed schedules and appointments for CEO as well as other ad-hoc duties
02/2010– Lion Travel Service Co., Ltd, Taipei, Taiwan
05/2011 (Capital €17,500,000, Total employees 2,650)
English Tour Guide/Sales Representative
 Sold travel packages to travel agencies (Wholesale)
 In charge of group tours (Inbound/Outbound)
 Organized and arranged transportation and accommodation
 Researched about background history for tours
2009 – 2010 Yume Talking Choco, Taipei, Taiwan
(Chocolate manufacturer)
Creative Producer
 Assisted with chocolate making (worked with Chef)
 Carried out quality control and organized special holiday promotions
2009 Sazaby Ltd., Taiwan
(Japanese Fashion retailer)
Sales Assistant
 Based in retail store in Taipei
 Responsible for meeting and exceeding store and personal target
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Burberry, Printemps, Camus Cognac, Swarovski
2004 – 2008 Shih Chien University, Taipei, Taiwan
Bachelor’s Degree in International Trade
LANGUAGES AND TECHNOLOGY
Languages English / Mandarin / Taiwanese: fluent
Computer skills Outlook, Word, Excel, Powerpoint, Photoshop, Dreamweaver
INTERESTS
Languages, fashion, travel, baking, photography, music, experiencing diverse cultures

7
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Chia-Hsuan (Jamie) CHIANG

chiahsuan.chiang@essec.edu

Nationality : Taiwanese

CAREER OBJECTIVE
A position in product development or operational marketing in the cosmetics & fragrances sector

PROFESSIONAL EXPERIENCE
2008 – 2014 Chengfwa Industrial Co., Ltd, New Taipei City, Taiwan
(Listed firm specialised in producing parts for telecommunication and electronic industries)
Executive Assistant to Managing Director (Managing Director’s office)
 Provided strategic advice in terms of policy-setting and managerial decision-making
 Analysed monthly financial data and elaborated reports
 Implemented projects/ tasks assigned by MD
 Prepared and formatted information for internal and external distribution
 Acted as proxy for MD in meetings and communication liasion between MD and all parties internally/
externally
 Carried out the quarterly company evaluations for 17 departments of MBO (Management by
Objectives) and hosted the MBO Meeting
2004 PRG – Schultz, Luton, United Kingdom
(6 Months) (Recovery auditing and leading profit improvement firm)
Intern as Auditing Assistant (Auditing Department)
 Worked autonomously and prepared information for the audit tasks
 Checked client’s property accounts and contacted the tax authorities to recover profits
2003 CMC Magnetics Corporation, Taipei, Taiwan
(1 Month) (Listed firm that manufactures CD, DVD and Blu-Ray media)
Intern as Production Controller (Production control department)
 Reviewed job orders and accordingly established priorities and schedules
 Planned and monitored material movement in production cycles
2001 Zenith International, Bath, United Kingdom
(6 Months) (Specialist food and drink consultancy)
Intern as Market Researcher assistant (Marketing Department)
 Organised archive documents and created questionnaires for market researches
 Conducted researches and gathered data on customer demographics
EDUCATION
2014 – 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include:
 Shu Uemura: Analysis on OMNI Retail
 L’Oreal and the Globalisation of American Beauty (Kiehl’s)
 L’Oreal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
2007 – 2008 Chartered Institute of Management Accountants (CIMA), London, United Kingdom
Accountancy Course Level 2
2005 – 2006 University of Bath, Bath, United Kingdom
MSc, Accounting & Finance
2000 – 2005 University of Bath, Bath, United Kingdom (Gap year in 2001)
BSc (Hons), Business Administration (Degree with two 6-month internships)
LANGUAGES AND TECHNOLOGY
Languages Mandarin Chinese/ Taiwanese: native, English: fluent, French/ Japanese: basic
INTERESTS
Playing music instruments such as the flute, ukulele and piano, movies, pottery making, museum and art gallery- visiting

8
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Franklin CHIANG
Franklin CHIANG

Franklin.chiang@gmail.com
Franklin.chiang@gmail.com
Nationality: USA, TAIWAN
CAREER OBJECTIVE Nationality: USA, TAIWAN
CAREER OBJECTIVE
A challenging career in International Communications, Business Development or Travel Retail in Wine and Spirits
PROFESSIONAL
A EXPERIENCE
challenging career in International Communications, Business Development or Travel Retail in Wine and Spirits
.

PROFESSIONAL
2012 – 2014 EXPERIENCE
Conti Salon Co. Ltd, Taipei, Taiwan
.

2012 – 2014 (Importer,

Conti Salondistributer and retailer)
Co. Ltd, Taipei, Taiwan
Importing and Marketing
(Importer, distributer and Manager
retailer)
Importing Managedandinternational import business of 14 wine brands including Champagne Salon, Champagne
Marketing Manager
 Delamotte and Domaine
Managed international import du Pegaubusiness of 14 wine brands including Champagne Salon, Champagne
 Handled
Delamotte and Domaine du worldwide
over 100 contacts Pegau comprising of wineries, wine dealers, negotiators and wine
 distributors
Handled over 100 contacts worldwide comprising of wineries, wine dealers, negotiators and wine
 Increased import volume of the company’s overall product lines by 40%
distributors
 Expanded company’s
Increased import volume brand of profile by 43% by
the company’s setting
overall up brand
product linespartnerships
by 40% with new brands
 looking tocompany’s
Expanded enter the Taiwanese
brand profilemarket
by 43% by setting up brand partnerships with new brands
 Managed
looking toteam
enterofthe
10 Taiwanese
staff responsible
marketfor sales in three sectors – direct clients, restaurants and
 distributors
Managed team of 10 staff responsible for sales in three sectors – direct clients, restaurants and
 Oversaw two retail stores – handled sales staff training, store display and CRM
distributors
 Drew up marketing plan and
Oversaw two retail stores implemented
– handled marketing
sales staff strategy
training, store display and CRM
 Organized and hosted events such as wine seminars,
Drew up marketing plan and implemented marketing strategy wine dinners and parties
 Developed social network and digital activities on Facebook,
Organized and hosted events such as wine seminars, wine dinners mobile app
and and official website
parties
 Coordinated Public Relations activities including magazine advertising,
Developed social network and digital activities on Facebook, mobile app and official relations with wine critics
website
 and celebrities
Coordinated Public Relations activities including magazine advertising, relations with wine critics
 Managed
and customs clearance and tariff management
celebrities
2011 – 2012 
Ministry of Health
Managed andclearance
customs Welfare, and Taipei, Taiwan
tariff management
2011 – 2012 Assistant of
Ministry to Health
Directorand
of Planning
Welfare, Taipei, Taiwan
Assistant Managed eventsof- Planning
to Director Organized workshops, meetings and international conferences
 Organized
Managed events - Organizedmeetings
daily schedules, workshops,andmeetings
office communications
and international conferences
 Responsible for the citizens mail-box
Organized daily schedules, meetings and office of the Ministry of Health and Welfare, Taiwan
communications
 Appointed Group Leader of the Medical Substitute Military
Responsible for the citizens mail-box of the Ministry of Health Division (20 staff)Taiwan
and Welfare,
2009 – 2010 
e-Memory Technology Inc., Hsinchu, Taiwan
Appointed Group Leader of the Medical Substitute Military Division (20 staff)
2009 – 2010 Internship Technology Inc., Hsinchu, Taiwan
e-Memory
Developed internal website service and designed user interface layout
Internship

 Analysed
Developedprototype interfaceservice
internal website and theandweb-portal
designed process to implement
user interface layout quality improvements
 Followed up on user satisfaction and problem solving
Analysed prototype interface and the web-portal process to implement quality improvements
2008 – 2009 
National TsingupHua
Followed University
on user (Hsinchu
satisfaction Logistic solving
and problem Inc.), Hsinchu, Taiwan
2008 – 2009 Internship
National Tsing Hua University (Hsinchu Logistic Inc.), Hsinchu, Taiwan
Made recommendations for improving working environment and procedures
Internship

 Identified factors causing

Made recommendations foroccupational injury and
improving working gave recommendations
environment and procedures
 Analysed field data and evaluated human factors
Identified factors causing occupational injury and gave recommendations
EDUCATION  Analysed field data and evaluated human factors
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 MBA
ESSECinBusiness
International Luxury
School, Brand
Paris, Management
France
Case studies include: Champagne Armand de Brignac Pop-up Shop
MBA in International Luxury Brand Management
2008 - 2011 YUAN ZE UNIVERSUTY, Taoyuan, Taiwan
Case studies include: Champagne Armand de Brignac Pop-up Shop
2008 - 2011 Bachelor
YUAN of Science – Industrial
ZE UNIVERSUTY, Taoyuan,Engineering
Taiwan and Management
LANGUAGES ANDBachelor
TECHNOLOGY
of Science – Industrial Engineering and Management
Languages
LANGUAGES AND TECHNOLOGY English: fluent; French basic
Chinese: native,
Computer skills Chinese:
Languages Proficientnative,
in Microsoft Office,
English: Adobe
fluent; Photoshop,
French basic iMovie
INTERESTS
Computer skills Proficient in Microsoft Office, Adobe Photoshop, iMovie
INTERESTS
Wine and spirits, sports, music, travelling
Wine and spirits, sports, music, travelling
9
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yi-Ting (Beryl) CHUNG

beryl832@gmail.com

Nationality : Taiwan

CAREER OBJECTIVE
To pursue a position in Retail or Product Management, preferably in jewellery and watches or fashion & accessories

PROFESSIONAL EXPERIENCE
2012 – 2014 DentsuK, Taipei, Taiwan
(Japanese worldwide Advertising Agency)
Senior Account Executive
 Coordinated weekly, monthly, and seasonal advertising campaigns
 Planned annual marketing strategy, including media buying
 Conducted media conferences and negotiated contracts with celebrities
 Set up Entertainment Department
 Co-worked with Dentsu Asian Pacific Network to support global campaign
2011 – 2012 Dear Friend PR Agency, Taipei, Taiwan
Account Executive
 Arranged weekly, monthly and seasonal news clipping reports
 Maintained media relationships by organizing media conferences and media gatherings
 Planned and executed PR strategy
 Organized overseas media tour to Japan
2009 – 2010 Gloria English School, Taoyuan, Taiwan
English Teacher
 Planned English lessons for 5-18 year old children
 Recruited students
 Managed 6 English speaking teachers
2008 - 2009 On Street Inc., Taichung, Taiwan
Part Time Sales Associate
 Sold Japanese lingerie in SOGO & Shin Kong Mitsukoshi Department Store
2007 – 2008 Sea Base International Co. Ltd., Taoyuan, Taiwan
Part Time Sales Associate
 Sold body skin care products in SOGO Department Store
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Swarovski B2B and B2C analysis, Audemars Piguet female market development
2005 - 2009 Thunghai University, Taichung, Taiwan
B.A., Foreign Language and Literature
2007 Maryland University, Maryland, U.S.
(2 months) Exchange student on summer program

LANGUAGES AND TECHNOLOGY

Languages Chinese: native, English: fluent, French: basic
Computer skills MS office, Adobe Photoshop
INTERESTS
History, art, piano, cooking, and social media (blog writing)

10
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Marcos
Marcosde
deANCHORENA
ANCHORENA

manchorena@gmail.com
manchorena@gmail.com

Nationality:
Nationality:Argentinean
Argentinean

CAREER
CAREEROBJECTIVE
OBJECTIVE
AAchallenging
challengingposition
positioninininternational
internationalmarketing/business
marketing/businessdevelopment
developmentpreferably
preferablyininwatches
watchesororwines
winesand
andspirits
spirits

PROFESSIONAL
PROFESSIONALEXPERIENCE
EXPERIENCE
2012
2012––2014
2014 IKÉ
IKÉASISTENCIA
ASISTENCIAARGENTINA,
ARGENTINA,Buenos BuenosAires,
Aires,Argentina
Argentina
(B2B
(B2B&&B2B2C
B2B2Cconciergerie,
conciergerie,homehomeand androad
roadassistance
assistanceservices)
services)
New
NewDevelopment
DevelopmentChief Chief
 Implemented
Implementedaadigitaldigitalstrategy
strategyfor forthe
thefirst
firsttime
timeininthethecompany
companyand andmanaged
managedthe thelaunch
launchofofaa
digital
digitalselling
sellingplatform
platformfor forArgentina.
Argentina.Part Partofofthe
thestrategic
strategicplan planwas
wasalso
alsoadopted
adoptedby bythe
the
headquarters
headquartersininMexico
Mexico
 InIncharge
chargeofofmarketing
marketingbudget,
budget,sponsorships,
sponsorships,corporate
corporateeventseventsandandPR PR
 Renewed
Renewedthe thecorporate
corporateimage
imagefor formedia
mediaadvertising
advertising
 Developed
Developedaavisual
visualcommunication
communicationplan plantotoreinforce
reinforcebondsbondswithwithclients
clients
 Developed
Developednew newassistance
assistanceand andconciergerie
conciergerieservices
servicesfor forMasterCard
MasterCardBlackBlack
 Responsible
Responsiblefor forthe
thedevelopment
developmentofofnew newservices
servicesforforRenault’s
Renault’saccount
account
 Managed
Managedaateam teamofof22for
forthetherenewal
renewalofofindividual
individualcar carpolicies
policiesforforRenault’s
Renault’saccount
account
2011
2011––2012
2012 ARTAI
ARTAIARGENTINA,
ARGENTINA,BuenosBuenosAires,
Aires,Argentina
Argentina
(Spanish
(Spanishinsurance
insurancebroker
brokerspecialized
specializedininenergy
energyand andfishing)
fishing)
Account
AccountExecutive
Executive
 Acted
Actedasasrisk
riskadvisor
advisorfor
forinternational
internationalpetrol,
petrol,transport
transportand andfishing
fishingcompanies
companies
 InIncharge
chargeofofnegotiating
negotiatingand andunderwriting
underwritingrisks riskssuch
suchasascivil
civilresponsibility,
responsibility,transport,
transport,operating
operating
risks,
risks,property
property&&others
others
2006
2006––2011
2011 AON
AONRISKRISKSERVICES,
SERVICES,Buenos
BuenosAires,Aires,Argentina
Argentina
(An
(AnAmerican
Americancompany.
company.No.1 No.1RiskRiskmanagement
managementand andbroking
brokingcompany
companyininthe theworld)
world)
Agribusiness
AgribusinessSenior
SeniorAccount
AccountExecutive
Executive
 Proposed
Proposedaabusiness
businessplan
plantotocreate
createan anagribusiness
agribusinessdepartment
departmentfor forAon
AonArgentina
Argentina
 Developed
Developedthe theagribusiness
agribusinessdepartment
departmentfor forAon’s
Aon’ssubsidiary
subsidiaryininUruguay
Uruguay
 Acted
Actedasasaccount
accountexecutive
executiveand andrisk
riskadvisor
advisorfor fornational
nationaland andinternational
internationalsowing
sowingpool’s
pool’swith
with
interests
interestsininArgentina,
Argentina,Uruguay,
Uruguay,Paraguay
Paraguayand andBrazil
Brazil
 Handled
Handledand andplaced
placedreinsurance
reinsurancetogether
togetherwith withAonAonRe Reininthe
theBritish,
British,German
Germanand andSwiss
Swissmarkets
markets
 Built
Builtaanetwork
networkofof25 25business
businessassociates
associateslocated
locatedininArgentinean’s
Argentinean’skey keycities
cities
 Designed
Designedand andimplemented
implementedaacontrolcontrolboard
boardtotodetect
detectand andoperate
operateimmediately
immediatelyoveroverregional
regional
markets
marketsthat
thatwere
wereunderperforming
underperforming
EDUCATION
EDUCATION
2014
2014- -2015
2015 ESSEC
ESSECBusiness
BusinessSchool,
School,Paris,
Paris,France
France
MBA
MBAininInternational
InternationalLuxury
LuxuryBrand
BrandManagement
Management
Case
Casestudies
studiesinclude:
include:
 Rolex
Rolex- -Brand
Brandidentity
identity
 Audemars
AudemarsPiguet
Piguet––Redesigning
Redesigningwomen’s
women’sstrategy
strategy&&portfolio
portfolio
 Frederique
FrederiqueConstant
Constant&&Baume
BaumeetetMercier
Mercier––AAcomparison
comparisonstudy
study
2007
2007- -2011
2011 Universidad
Universidadde deCiencias
CienciasEmpresariales
EmpresarialesyySociales,
Sociales,Buenos
BuenosAires,
Aires,Argentina
Argentina
Degree
DegreeininBusiness
BusinessAdministration
Administration
LANGUAGES
LANGUAGESAND
ANDTECHNOLOGY
TECHNOLOGY
Languages
Languages Spanish:
Spanish:native,
native, English:
English:fluent,
fluent, French:
French:intermediate
intermediate
Computer
Computerskills
skills Microsoft
MicrosoftOffice:
Office:Word,
Word,Excel,
Excel,Power
Powerpoint,
point,Prezi,
Prezi,Windows
Windows&&Mac
Mac
INTERESTS
INTERESTS
Watchmaking
Watchmaking&&restoration,
restoration,wines
wines&&spirits,
spirits,mixology,
mixology,fashion,
fashion,golf,
golf,football,
football,snooker,
snooker,polo
polo&&social
socialmedia
media

11
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Linyao (Jilliane) DU

j.du1231@gmail.com

Nationality : Chinese

CAREER OBJECTIVE
A position in brand management (product development/operational marketing/retail management), preferably in fashion
& accessories, cosmetics & fragrances or the innovative technology industry.
PROFESSIONAL EXPERIENCE
2013 – 2014 Sheme-Aiminer Leather Products Co., Ltd, Beijing, China
(The first Chinese luxury shoe brand that staged on London and Paris fashion week)
Assistant to Regional Brand Manager, Retail Dept.
 Improved efficiency of work and staff performance, responsible for improving store operations,
implemented store operation standards, specified job responsibilities
 Responsible for improving sales and services, organized customs feedback on products and product
trainings
 Built collaboration project with Artilize Worldwide Co., Ltd, participated in visual display and
marketing
2012 – 2013 Wuhao Curated, Beijing, China
(Beijing's first concept shop, showcasing over 120 of China's most cutting-edge fashion, design and art
and international indie brands.)
Account Manager, Retail Dept.
 Improved customer database, and training materials, responsible for sales target and customer
management
 Co-managed the inventory to improve product mix and stock turnover
 Built cooperation with 7 boutique hotels in Beijing, responsible for co-branding project
 Planned and managed events, co-organized VIC(20 clients), retail and marketing events(200 clients)
2011 – 2012 FREY WILLE, Beijing, China
(An enamel jewellery brand based in Vienna, Austria)
Senior Sales Consultant, Retail Dept.
 Increased shop’s monthly sales, achieved top sales in Beijing area
 Responsible for after services and customer relations
 Improved working conditions though better organization, responsible for daily operations
2010 – 2011 Esquel Group, Beijing, China
(One of the world’s leading producers of premium cotton shirts.)
Assistant to Senior Marketing Manager and to Retail Operations, Marketing and Operations Dept.
 Coordinated marketing events between brand and shopping malls
 Acted as Deputy Manager in shop for 4 months
 Managed 2 major installations, executed from start to finish seasonal window display
 Conducted location research for brand retail expansion
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2003 - 2007 Beijing Institute of Fashion Technology, Beijing, China
Bachelor of Art and design in Fashion Design and Performance
LANGUAGES AND TECHNOLOGY
Languages Mandarin Chinese: native, English: fluent, French: intermediate
Computer skills Familiar with both Windows and Mac iOS system; Proficient in Micro Soft Office
INTERESTS
Reading, art, technology, philosophy, music, travelling, cooking, sports

12
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Tyng-Yu FU

tyngyu555@hotmail.com

Nationality: Taiwanese

CAREER OBJECTIVE
To pursue a career in product development or operational marketing in fragrances and cosmetics or wine and spirits
PROFESSIONAL EXPERIENCE
2014 Meiger fashion and luxury boutique, Taipei, Taiwan
Customer Relationship Manager
 Managed customer relationships and implemented VIP customer strategy
 Monitored and executed social media plan (official Facebook, etc.)
 In charge of elaborating VIP gifts and customization service
2013 Swatch Group Limited, Shanghai, China
Senior Marketing Executive – Swatch
 Planned and executed marketing and communication strategies to enhance brand awareness
 Monitored and executed individual and overall PR and marketing budgets
 Analysed cost effectiveness campaigns and prepared monthly reports
2012 – 2013 Uni-President Kikkoman Biotechnology Co., Ltd., Shanghai, China
(Joint venture of Uni-President and Kikkoman, with annual income of €7.8 million)
Deputy Manager, Marketing Product Development Department
 Responsible for brands strategy & planning and 360 degree marketing strategies (packaging, price
setting, promotions plan, consumers’ focus groups, etc.)
 Repositioned number one selling product and managed a team of 3 members (increased gross profit
margin from 26% to 60%)
 Implemented co-branding with a ceramic luxury brand to develop the premiumisation strategy to
enhance brands’ image (high-end gift package development and distribution)
 Participated in executive meetings of parent companies and directly reported to GM; Coordinated
between Taiwanese-Japanese Joint-Ventures system
2011 – 2012 Yahoo! Taiwan Auction Department, Taipei, Taiwan
(The number one Portal Website of Taiwan, with the highest usage B2C e-commerce platform)
Planner, Marketing Department
 Designed and implemented marketing and promotional plans for the fashion category
 Developed customized promotions for key accounts based on internal data and the latest fashion
trends (one of the key accounts received “Best Seller Award” with our promotional strategies)
 Advised fashion key accounts on marketing strategies to help them achieve sales targets
2010 Taiwan Pavilion of 2010 Shanghai World Expo, Shanghai, China
Taiwan Pavilion Ambassador
 Selected as one of the 15 ambassadors out of 30,000 candidates
 Accompanied over 400 guests from China, Taiwan and Japan on the daily VIP Tours
 Participated in PR activities to promote an image of Taiwan
EDUCATION
2014 – 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
 L’Oréal Partner Scholarship
2006 – 2010 Ritsumeikan Asia Pacific University, Beppu, Japan
Bachelor of Arts in Asia Pacific Studies with a major in Tourism Management (Bac+4)
 Outstanding Student Scholarship (top 10%) for 4 years
LANGUAGES
Languages Chinese: mother tongue, Japanese: fluent (JLPT Level 1), English: fluent, French: basic
INTERESTS
Fashion and beauty, wine, art, contemporary art and dance, travel

13
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Eniko GUTI
Eniko GUTI

Eniko.guti@gmail.com
Eniko.guti@gmail.com
Nationality: Hungarian/
Nationality:French
Romanian/ Hungarian/
Romanian/ French
CAREER OBJECTIVE
CAREER
A positionOBJECTIVE
in retail operations in fashion and accessories or jewellery and watches
A position in retailEXPERIENCE
PROFESSIONAL operations in fashion and accessories or jewellery and watches
PROFESSIONAL
2014 – 2010 EXPERIENCE
Louis Vuitton, Paris, France
2014 – 2010 Louis Vuitton,
Customer ServiceParis, France
Advisor, Louis Vuitton Champs Elysées
 Customer Service Advisor,
Communicated Louis Vuitton
with clients, handledChamps Elysées
conflicts and provided solutions on customer service issues
 Communicated
Monitored with
repair clients,
files handled(MyRepairs):
on a software conflicts andleather
provided solutions
goods, onwatches,
shoes, customerjewellery
service issues
 Monitored
Ordered andrepair files onexotic
monitored a software (MyRepairs):
leather certificatesleather
- CITES goods, shoes, watches, jewellery
SalesOrdered
Assistantand
in monitored
the Lifestyleexotic
store leather
(Women’scertificates - CITES
RTW and accessories) Galeries Lafayette
SalesBuilt
Assistant in theloyalty
customer Lifestyle store leather
in RTW, (Women’s RTW shoes,
goods, and accessories) Galeries
watches and Lafayette
jewellery
 Built customer
Participated in loyalty in RTW,developed
CRM strategy: leather goods,
clientshoes,
book, watches and jewellery
participated in various events organisation
 Participated for
Responsible in CRM strategy:
the After Saledeveloped client book,
Service, provided participated
solutions in various
and monitored events organisation
repairs
2009 – 2008 Responsible
ECARS, Paris, France
 for the After Sale Service, provided solutions and monitored repairs
2009 – 2008 ECARS, Paris,
(Market France
Research Company – qualitative researches for the Richemont group)
(MarketMarket
Junior Research Company – qualitative researches for the Richemont group)
Researcher
Junior
 Market Researcher
Participated in qualitative researches for Richemont ‘Evolution of the female watch market’ –
 Participated
France, in qualitative
US, Japan, China andresearches for Observatory’
‘Modernity Richemont ‘Evolution of sociological
carried out the female watch market’
analyse of the–current
France, US, Japan,
years major events China and ‘Modernity Observatory’ carried out sociological analyse of the current
 years majorbusiness
Organised events travels and made contact with research companies abroad
 Organised
Wrote pressbusiness
reviews travels and made
and translated contact
from with
French to research companies
English and abroad
vice-versa
2008 – 2006 Wrote press reviews and
Lafayette Travel, Paris, France
 translated from French to English and vice-versa
2008 – 2006 Lafayette
(Travel Travel, Paris, France
Agency)
(Travel Agency)
Guide and Interpreter, Incoming Business Travels
Guide and Interpreter,
Responsible Incoming
for tour Business
planning Travels reservations
and restaurant
 Responsibleguided
Supervised for tour planning
tours and
in Paris inrestaurant reservations
French, Hungarian, English
 Supervised guided
Coordinated tours
‘Airport in Paris
Meeting andinGreeting’
French, Hungarian, English
for high profile business travellers
EDUCATION  Coordinated ‘Airport Meeting and Greeting’ for high profile business travellers
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 ESSECinBusiness
MBA School,
International Paris,
Luxury France
Brand Management
2006 - 2008 MBA in International Luxury Brand
PARIS OUEST LA DEFENSE University, Management
Paris, France
2006 - 2008 PARIS OUEST
Master’s LA(2
Degree DEFENSE University,
years) in Paris,
International France
Relationships: English – Chinese
2003 – 2006 Master’s Degree (2 years) in International Relationships:
PARIS OUEST LA DEFENSE University, Paris, France English – Chinese
2003 – 2006 PARIS OUEST
Bachelor’s LA DEFENSE
Degree University,
in Foreign Paris, France
Applied Languages: English – Chinese
1999 – 2002 Bachelor’s
UNIVERSITY OF DEBRECEN, Debrecen, Hungary English – Chinese
Degree in Foreign Applied Languages:
1999 – 2002 UNIVERSITY
Bachelor’s OF DEBRECEN,
Degree in French Debrecen, Hungary
Language and Literature
Bachelor’s
LANGUAGES AND TECHNOLOGYDegree in French Language and Literature
LANGUAGES
Languages ANDHungarian,
TECHNOLOGYRomanian, French, English : quadrilingual, Spanish : fluent, Chinese : intermediate
Languages
Computer skills: Hungarian,
MS Office Romanian, French, English : quadrilingual, Spanish : fluent, Chinese : intermediate
Computer skills: MS Office
INTERESTS
INTERESTS
2008 - Present: SALSABOR – Academy of Latin and Afro-Caribbean Dances (latin dances, modern jazz, classical bar)
2008 - Present: SALSABOR – Academy of Latin and Afro-Caribbean Dances (latin dances, modern jazz, classical bar)

14
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Wei (Anna) HE

hewei930@gmail.com

Nationality : Chinese/HK work visa

CAREER OBJECTIVE
To pursue a career in retail, preferably in Fashion & Accessories or Watches & Jewellery in Hong Kong.

PROFESSIONAL EXPERIENCE
2011 – 2014 Convoy Finance Service Ltd, Hong Kong
Senior Wealth Management Advisor
 Advised clients on financial planning related to retirement funds, life and general insurance, asset
management, risk management, capital investment, mortgage referral, etc.
 Provided recommendations on the securities, funds and futures dealing
 Responsible for immigration consultancy; helped clients with administrative procedures
2010 Quantum4D, Inc., San Francisco, USA
(6 weeks) (Internship in the American Software Company)
Marketing and Sales Leader
 Answered incoming calls and arranged meetings
 Managed customer contacts, phone work and customer database
 Carried out market research and surveys; wrote a business plan for the Chinese market
 Built financial models of hedge funds
2009 – 2010 Shenyin & Wanguo Securities Co. Ltd, Shanghai, China
Customer Service Manager
 Managed files and clients
 Helped clients to carry out securities and funds trading
2008 – 2009 Bank of Communications, Shanghai, China
(Internship in the Huaihai Road Branch)
Customer Service Manager
 Cooperated between the bank and brokerage with securities and funds trading
 Assisted with credit card sales

EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include:
 Burberry analysis of retail strategy
 Dolce & Gabbana mystery shopping experience, luxury distribution and retail
 Louis Vuitton in Japan international marketing
2010 – 2011 The Chinese University of Hong Kong, Hong Kong
MSc in E-Commerce and Logistics Technologies
2005 – 2009 Shanghai University, Shanghai, China
Bachelor of Economics in Finance

LANGUAGES AND TECHNOLOGY

Languages Mandarin: native, Cantonese/English: fluent, French: basic
Certificate International Bartender (IBA)

INTERESTS
Travelling & gastronomy, reading, hospitality, cooking, skiing, movies

15
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Miriam IMOBERSTAG

mimoberstag@gmail.com

Nationality : American/British

CAREER OBJECTIVE
To pursue a career in product development or brand management in fragrances & cosmetics or wine & spirits.
PROFESSIONAL EXPERIENCE
2013 – 2014 Lulu, London, United Kingdom
(App for women, 5 million users, High tech industry)
Director of Strategic Marketing
 Contributed to an increase of 4 million new users and doubled content contribution and social
sharing metrics across the period July-December
 Ran all components of a successful marketing campaign which targeted Lulu’s core user base and
was designed to serve as a primary means for new user growth and retention
 Liaised with CEO and Co-Founder on strategic decisions and product feedback and user trends
2007 – 2013 CEB (NYSE: CEB), London, United Kingdom
(Global Company; 2500 employees; Management Consulting Industry)
Senior Director, Finance and Strategy Practice, EMEA
 Responsible for the overall business strategy and revenue cycle management of ten product
offerings in the Finance and Corporate Strategy space. Direct financial accountability equalled $7M
in Company revenue
 Led the consultation and renewal of over 150 Fortune 500 client companies in annual CEB
memberships achieving an average 85% renewal rate representing over $4.5 M in Company revenue.
Clients included senior-most executives in a variety of industries/geographies including BP,
Givaudan, L’Oreal, Nestlé S.A, Novartis, Red Bull, Swarovski, and Unilever
 Provided consultation and solution delivery to over 200 C-level executives on topics including
talent, strategic planning, intelligent growth, risk management, performance management.
 Directly managed/coached a team of 3 people
 Successfully adapted and launched a North American program in Europe
2002 – 2007 CEB (NYSE: CEB), Washington, DC, United States
(Global Company; 2500 employees; Management Consulting Industry)
Director, Member Services, Account Director, Account Manager, Analyst
 Led the consultation and renewal of over 80 Fortune 500 client companies in from 2004-2007
achieving an average 85% renewal rate representing over $4.5 M in company revenue.
 Promoted 4 times over 4 years with increased responsibility and portfolio complexity.
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Kiehls and maintaining its identity after purchase by L’Oréal, Camus Cognac and its
strategy for international expansion, Armani Beauty and it retail strategy in France
1998 - 2002 Wake Forest University, Winston-Salem, North Carolina
Bachelor of Arts degree
LANGUAGES AND TECHNOLOGY
Languages English: native, French/Spanish: basic
Computer skills Microsoft Office: Word, Excel, PowerPoint,
INTERESTS
Traveling, running, yoga, rock climbing, literature, fashion

16
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Adolé KABWASA

adole.kabwasa@gmail.com

Nationality : German

CAREER OBJECTIVE
Operational, Strategic Marketing or Travel Retail for Fragrances & Cosmetics or Wines & Spirits

PROFESSIONAL EXPERIENCE
2012 – 2014 GlaxoSmithKline Consumer Healthcare GmbH & Co. KG, Hamburg, Germany
(Consumer Healthcare/ Pharmaceuticals)
Shopper Marketing Manager, Marketing
 Managed the family oral healthcare business for Northern & Western Europe, including Aquafresh,
Odol-med3 and Dr. Best, developed the emerging kids business
 Developed and monitored international shopper strategies, concepts and activations
 Led cross functional area teams (Brand Marketing, Sales, Finance, Demand & Supply) in weekly
meetings and reported to the leadership team
 Created and implemented a Dr. Best tooth brush design edition for the 2014 soccer world cup in
cooperation with the German Soccer Association DFB – overachieved Sales target by 100%
2009 – 2012 Barilla Deutschland GmbH, Cologne/Munich, Germany
(Food Company)
Trade Marketing Professional Barilla, Trade Marketing
 Developed, implemented and monitored B2B communication strategies and concepts
 Planned and monitored Trade Marketing group’s budget (EUR1.15m p.a.)
 Coordinated ongoing communication for promotional platforms in cooperation with agencies
 Led nation-wide promotion campaign ‘Pesto zum Grillen’ (Pesto for Barbecue)
Area Sales Manager, Retail Sales
 Responsible for sales of the ‘Barilla’ and ‘Wasa’ brands in food retail
 Implemented campaign management, launch support, distribution and merchandising
 Developed customized marketing activities to increase revenue
2008 – 2009 Villeroy & Boch AG, Mettlach, Germany
(Ceramics Company)
Junior Product Manager Bath & Wellness Category
 Managed product launch projects from product design stage to market introduction in cooperation
with Production, Sales, Logistic and Strategic Management
 Conducted market and competition analyses
 Took ownership of budget administration (EUR 900k p. a.) and business segment controlling
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Clarins OMNI Retail Safari and Veuve Clicquot pop-up store
2003 – 2007 EBS European Business School, Oestrich-Winkel, Germany
Diploma (equivalent to Master of Business Administration), Specialization in Marketing, Real Estate
2006 Bond University, Surfer’s Paradise, QLD, Australia
2005 UADE (Universidad Argentina de la Empresa), Buenos Aires, Argentina
LANGUAGES AND TECHNOLOGY
Languages German: native, English: fluent, Spanish/French: intermediate
Computer skills AC Nielsen, Word, Excel, Powerpoint, Outlook, Lotus Notes, SAP
INTERESTS
Food and fine wines, wellness, pastry, running, triathlon, dancing, sailing, yoga, travelling and fashion

17
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Maria Grazia LANDI

mglandi@hotmail.com

Nationality : Venezuelan/Italian
CAREER OBJECTIVE
To pursue a Brand Management position in fragrances and cosmetics or wines and spirits, preferably in Europe.
PROFESSIONAL EXPERIENCE
2010 – 2014 Kraft Foods, Caracas, Venezuela (renamed Mondelez in 2012)
2013 – 2014 Senior Assistant Brand Manager Club Social – Marketing Department
 Ensured continuous brand availability through multifunctional networking reaching historical levels
of market presence within a contracting market.
 Redesigned and implemented the innovation platform for the brand “Club Social Sandwich”-
Received Manager Award.
 Led multifunctional meetings with Sales Team as well as 3 different agencies (creative, media and
digital) in order to launch Club Social Sandwich NPD in April 2014.
 Proposed an SKU for leveraging volume per purchase as an In & Out for crisis periods.
 Led the brainstorming process for next year brand plans – Received Values in Action Award.
2011 – 2012 Junior Assistant Brand Manager Club Social – Marketing Department
 Executed a 360 campaign to support Club Social Sandwich launch, reaching a market presence of
3.3% in only 1 month after launch and historical levels of brand awareness.
 Created and implemented a digital consumer promotion with +5.800 registered users.
 Created and implemented an instant win consumer promotion, which helped to rebuild an excellent
relationship with Kraft Foods main client “Central Madeirense” (volume sales +20%).
 Designed and controlled brand’s social network in Facebook, Twitter and Instagram, leveraging Club
Social attribute as a modern brand – Received Values in Action Award.
 Launched NPD Club Social Bacon reactivating modern trade sales by 45% over 8 months.
2010 – 2011 Junior Assistant Brand Manager Clight & Royal – Marketing Department
 Proposed and executed a strategy of selling Clight only to Modern Trade after a breakdown of Cali’s
Plant in Dec 2010 (main supplier of Clight for Venezuela), achieving 54% of improvement.
 Led meetings with Venezuelan multifunctional team in order to develop national production in
Valencia’s Plant, active since Q4 2011.
 Designed and executed Clight´s new artwork in Western Andean region (4 different countries),
leveraging brand attributes as a natural refreshing beverage.
2010 Cigarrera Bigott, Caracas, Venezuela (British American Tobacco Filial)
(6 months) Intern - Marketing Department
 Supported Lucky Strike initiatives (Click&Roll launch).
2008 – 2009 Mattel, Caracas, Venezuela
Intern - Marketing Department
 Designed and executed Barbie 50th Anniversary in Venezuela, Colombia and Central America.
 Coordinated media agencies for PR activities with results above expectations in attendance and
quality of media events, obtaining over $1.5MM in free press around the region.
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Chanel Cosmetics OMNI Retail, Armand de Brignac Pop Up Store Proposal
2005 – 2010 Universidad Metropolitana, Caracas, Venezuela
Bachelor’s Degree in Administrative Sciences, Marketing Certification (Cumlaude)
LANGUAGES AND TECHNOLOGY
Languages Spanish: native, English / Italian: fluent, French: intermediate
Computer skills Microsoft Office and Mac OS.
INTERESTS
Traveling, films, photography, fashion and music.

18
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Grace LIM

gracelimshan@gmail.com

Nationality : Singaporean
CAREER OBJECTIVE
Luxury retail operations or merchandising in fashion & accessories or jewellery & watches, preferably in Hong Kong
PROFESSIONAL EXPERIENCE
2012 – 2014 DFS VENTURE PTE LTD, Singapore
Team Lead, Retail Sales and Operations
 Oversaw retail operations of 42 beauty brands (including Chanel, Dior, etc.) in DFS T Galleria Beauty
department, responsible for driving beauty sales through action plans and sales floor supervision
 Managed a team of 28 sales staff including makeup artistes, and beauty/fragrance advisors;
monitored their performance and coached them to meet/exceed set sales and profitability target
 Grew colour category business by 11% YoY and well-being category business by 22% YoY; won
fastest growing category within Beauty Department for well-being brands
 Analysed business metrics, set staff targets, monitored sell-through figures and sales target
achievements to achieve sustained growth in sales and profitability; worked closely with merchant
team to support and develop merchandise and inventory strategy accordingly
 Executed monthly HPP launches, new product launches and storewide projects including 5 Minutes
to Beauty, an initiative to boost customer engagement and conversion in the Beauty Department
 Part of storewide management team – took on storewide Duty Manager role on a rotation basis,
handled store and customer issues across all categories
 Certified Apprentice facilitator; conducted DFS Apprentice service training for all new hires
2011 – 2012 GUCCI SINGAPORE PTE LTD, Singapore
Communications Executive
 Managed Singapore and Malaysia (ad-hoc) press/media relations, editorial pitching, tracking, and
reporting, press presentations, and media planning/monitoring for fashion/lifestyle publications
 Handled press sample rack and loan rotation for seasonal collections and executed seasonal sample
buys with allocated budget for Singapore and Malaysia
 Increased overall editorial page count across all monitored publications by 43% for June-Dec 2011
over June-Dec 2010 with aggressive editorial pitching using 90th Anniversary story angles
 Spearheaded local CSR project “Share the Colours of Love”, successfully raised €$25,000 for the
beneficiary; project video selected for upload on Gucci WW YouTube page
 Planned and executed regular branding events as well as clientele CRM initiatives with external
partners – major projects include Artisan Corners and seasonal Fashion Show events
 Involved in crafting and determining local marketing strategy via a 360° Marketing and
Communications Plan for 2012 for presentation to WW management team
2010 PRADA SINGAPORE PTE LTD, Singapore
(9 months) Intern (Rotating through HR, Finance, PR & Advertising and Retail Operations)
2009 BURBERRY DISTRIBUTION CO., Singapore
(3 months) Retail Operations Intern
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2007 - 2011 National University of Singapore, Singapore
Bachelor of Business Administration (Honours)
2009 - 2010 Maastricht University, Maastricht, The Netherlands
6-month Student Exchange Program
LANGUAGES AND TECHNOLOGY
Languages English / Mandarin: fluent, Cantonese: intermediary, French: basic
INTERESTS
Travelling, painting, crafting

19
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Irina LOGIEST

irina.logiest@essec.edu

Nationality: Bulgarian

CAREER OBJECTIVE
A position as a Brand Manager, Real Estate Manager or a managerial position in travel retail

PROFESSIONAL EXPERIENCE
2011 – 2013 Engel & Völkers, Venice, Italy
(luxury real estate)
Manager and license holder
 Set up the office, recruited employees, prospected for clients, in charge of CRM
 Responsible for multi channel marketing
2008 – 2011 Independent G.G. and Roitech Ltd. Heidelberg, Germany
(Gemstone trade)
 In charge of marketing and public relations
 Managed office and dealt with all business transactions
2002 – 2004 Mr. Petit Annonce, Belgium
Marketing and PR Manager
2000 – 2002 Igen Ltd., Sofia, Bulgaria
(Importer and shareholder in Chipitta Ltd., Greece)
Head of Logistics Department
 Organized logistics, placed orders, supply chain
 Responsible for international correspondence
 Took decisions when the CEO was not available

EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management

LANGUAGES AND TECHNOLOGY

Languages German/English/Bulgarian: trilingual, Russian/Serbian/Ducht: comprehensive/basic spoken,
French/Italian: fluent
Computer skills Average skills PPT, excel

INTERESTS
Economics, politics, marketing, ecology, antiques, art, literature

20
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Katherine McGUFFEY

kmcguffey@gmail.com

Nationality : American

CAREER OBJECTIVE
To serve in a HR or PR capacity for a luxury fashion and accessories or jewellery and watches brand
PROFESSIONAL EXPERIENCE
2010 – 2014 National Ballet of Kosovo, Prishtina, Kosovo
Public Relations Manager
 Organized international tours for a troop of 25 people including logistics, publicity, and funding
 Developed the ballet’s social media including creating official website: www.baletikosoves.com
 Secured partnerships with embassies, American Chamber of Commerce, and local companies
 Led efforts to raise money for various projects in the ballet, including being solely responsible for
over $75,000 in sponsorships (equivalent to an entire year’s budget)
 Received an award from the Ministry of Culture for creating innovative fundraising techniques for
the Arts in Kosovo
2010 – 2013 United States Embassy, Prishtina, Kosovo
Community Liaison Officer
 Planned events, averaging four per month ranging from small to over 200-attendee events
 Organized mock events for crisis preparedness - accountable for spouses and families
 Held check-in for new employees including bi-annual orientations incorporating all offices
 Responsible for morale and helping the community in adjusting to local culture
2008 – 2010 Deloitte Consulting, LLP, Washington DC, United States of America
Consultant
 Built job descriptions, screened resumes, and conducted interviews for the team. Also managed
onboarding, training, and mentoring of new hires. Restructured team interviewing procedures
 Worked on two government projects during tenure: HR for USDA and SOPs for Navy Medicine
 Aided in facilitating requirements gathering and standardization sessions for USDA with
representatives from 29 agencies, including compiling pre and post session summaries and reports
 Created process maps for 12 separate HR functions as defined in government guidance
 Worked as project lead on a team of eight for three 200-paged medical instructional documents
 Identified metrics to assist with the Navy Medicine auditing process
 Developed templates, guides, etc. for standardizing process research and documentation
 Worked in retail for over 7 years including People Manager at Abercrombie and Fitch, Store Manager at a NStyl
Performance Wear (a retail dance store), and sales associate at Polo Ralph Lauren and Gap
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Burberry Brand Rejuvenation, Longchamp Omni-Retail, Tiffany Cultural Biography
2007-2008 London School of Economics, London, England
MSc in International Employment Relations and Human Resource Management
2002-2005 Florida State University, Tallahassee, United States of America
BS in International Affairs and BA in French
LANGUAGES AND TECHNOLOGY
Languages English: native, French: advanced, Albanian: intermediate, Russian: conversational
Diplôme de Français des Affaires, Lean Six Sigma (for process improvement/management), Top Secret
Security Clearance
Computer skills MS Office (including Excel and Publisher), Mac and PC, Deloitte Industry Print
INTERESTS
Ballet, fashion, the Arts, travel, yoga, and pilates

21
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yufei (Helen) MENG

mengyufeihelen@gmail.com

Nationality : Chinese

CAREER OBJECTIVE
CRM/Merchandising/Retail preferably in fashion & accessories or watches & jewellery in mainland China or Hong Kong

PROFESSIONAL EXPERIENCE
2009 – 2013 Louis Vuitton, Beijing, China
2013 Store Supervisor, Retail
 Led the operations team of 17 in the following sub categories:
Stock, after sales services, cashier, store maintenance and administration
 Controlled the inventory level by adjusting replenishment orders and end of season return requests
 Prepared the sales target of categories (turnover and units)
 Consolidated the sales KPI of 9 stores in North China and provided related analysis to Global Store
Manager and Regional Director
 Organized in-store customer event with CRM team
2011 - 2012 Senior Operation Officer, Retail
 Managed store vendors, negotiated terms of contracts and evaluated their services
 Initiated in-store training projects and trained new staff of Beijing region
 Acted as the operation link between the Shanghai Head Office and store
 Delivered a daily sales report to the Head Office in Shanghai
2009 - 2011 Sales Associate, Retail Operation Management Trainee, Retail
 Sales associate in Men’s Ready-to-wear and Shoes team. Focused on CRM Project
 Led stock management project of the team
 Mentored the new team members for product knowledge and operation procedures
2007 China Banking Regulation Committee, Beijing, China
(2 months) Intern, Foreign Issues Department
 Updated the number of foreign banks in China
 Translated documents related to foreign banks’ issues
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2005 - 2009 Peking University, Beijing, China
Bachelor’s Degree in English Literature and Linguistics
Bachelor’s Degree in Economics
LANGUAGES AND TECHNOLOGY
Languages Mandarin: native, English: fluent, French: basic
Computer skills Proficient in Microsoft Office tools and OS
INTERESTS
Traveling, cooking, swimming, yoga, movies and theatre

22
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Shwetambari MODY

Shwetambari@hotmail.com

Nationality : Indian (with

American work permit)
CAREER OBJECTIVE
A merchandising, buying or visual merchandising role for a luxury fashion and accessories company

PROFESSIONAL EXPERIENCE
2010 – 2014 CARAVAN LTD, NEW YORK, USA
(A trend focused print converter)
Senior Product Coordinator, Design and Product Development
 Worked in conjunction with mills overseas to generate a cohesive print line of knits and woven
 Designed artwork catered to specific customers using trend services such as WGSN, Doneger
 Merchandised showroom samples and presented the same to buyers
 Sold Spring and Fall 2014 lines to over 20 manufacturers such as Elie Tahari, Cache, Bloomingdales
private label etc generating sales over $ 1 million
 Successfully managed a team of 5 including 2 associate designers, 1 assistant merchandiser and 2
sales representatives
2009 – 2010 L'pogee Inc, NEW YORK, USA
(A contemporary bridge market brand)
Fashion Coordinator and Sales Representative
 Merchandised Spring 2010 line and presented the same to buyers from over 30 stores such as Ross
Stores, Charming Charlie, Mandees, Rainbow etc
 Sold merchandise worth $ 500,000 to mass retailers like Ross Stores, Conways, Rainbow, etc
 Worked in conjunction with production team in India to generate a cohesive line for Spring 2010
 Created and maintained purchase orders for start and future ship dates
2007 – 2009 Neville Bean Designs, NEW YORK, USA
(A Trend based design studio)
Assistant Trend Analyst and Fashion Forecaster
 Assisted in creating figures for a fashion presentation for Sears Inc. during New York Fashion Week
 Created and presented trend concepts for Spring 2009 trends, using Photoshop and Illustrator
 Assembled trend information on children’s apparel and bedding for client presentation boards
 Assisted and presented a Fashion Forecasting Seminar at the Fashion Institute of Technology, to over
30 people, unveiling the trends forecasted for Fall 2008

EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2006 - 2008 FASHION INSTITUTE OF TECHNOLOGY, NEW YORK, USA
Bachelor of Science in Fashion Merchandising (Suma Cum Laude)
2003 - 2006 FASHION INSTITUE OF TECHNOLOGY, NEW YORK, USA
Associates in Applied Science in Fashion Designing (Dean's List)

LANGUAGES AND TECHNOLOGY

Languages English/Hindi: fluent
Computer skil Photoshop, Illustrator, R.A.M.S, Sewn 2000, Arizona OPS, Advanced Store Replenishment by JDA (E3)

INTERESTS
Cooking, styling, travelling, understanding and socializing with people from different cultures

23
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Lyndsey NOEL
Lyndsey NOEL

.
.

lyndseynoel@gmail.com
lyndseynoel@gmail.com
Nationality : American
Nationality : American
CAREER OBJECTIVE
CAREER OBJECTIVE
A brand management/digital role preferably in fashion or cosmetics
A brand management/digital role preferably in fashion or cosmetics
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
2013 – 2014 Hearst Magazines International, New York, NY USA – (One of the world’s largest publishers of
2013 – 2014 Hearst Magazines International, New York, NY USA – (One of the world’s largest publishers of
monthly magazines, with 21 U.S. titles and close to 300 international editions.)
monthly magazines, with 21 U.S. titles and close to 300 international editions.)
International Editions Editor, Hearst Magazines International
International Editions Editor, Hearst Magazines International
 Responsible for managing selected editions of the Hearst Magazine titles
 Responsible for managing selected editions of the Hearst Magazine titles
 Liaised between the international editions to facilitate editorial requests, promoted content
 Liaised between the international editions to facilitate editorial requests, promoted content
sharing, and managed the global brand
sharing, and managed the global brand
 Reviewed the international editions to maintain brand focus
 Reviewed the international editions to maintain brand focus
 Created Global Brand Books for the international editions; responsible for sourcing material
 Created Global Brand Books for the international editions; responsible for sourcing material
 Worked closely with the Art Department and Content Services teams
 Worked closely with the Art Department and Content Services teams
 Became familiar with legal contracts ad copyright law
 Became familiar with legal contracts ad copyright law
2012 – 2013 Condé Nast, Vogue, New York, NY USA
2012 – 2013 Condé Nast, Vogue, New York, NY USA
Associate Bookings Editor, VOGUE Magazine
Associate Bookings Editor, VOGUE Magazine
 Oversaw all hair/makeup bookings for all editorial, video, and special events
 Oversaw all hair/makeup bookings for all editorial, video, and special events
 Coordinated with editors and photographers about artistic direction of shoot
 Coordinated with editors and photographers about artistic direction of shoot
 Liaised between Vogue editors and various artistic agencies
 Liaised between Vogue editors and various artistic agencies
2010 – 2012 Time Inc, InStyle International, New York, NY USA – (Leader in the U. S. consumer magazine industry)
2010 – 2012 Time Inc, InStyle International, New York, NY USA – (Leader in the U. S. consumer magazine industry)
International Editor, InStyle Magazines International
International Editor, InStyle Magazines International
 Managed monthly story lists for the 17 international editions of InStyle
 Managed monthly story lists for the 17 international editions of InStyle
 Created monthly Cost-Outs and Usage Reports for each international edition
 Created monthly Cost-Outs and Usage Reports for each international edition
 Reviewed and cleared monthly layouts for each issue of the international editions
 Reviewed and cleared monthly layouts for each issue of the international editions
 Trained and hosted the international editorial teams
 Trained and hosted the international editorial teams
 Managed department Assistant and Interns
 Managed department Assistant and Interns
2008 - 2012 ELLE International, New York, NY USA
2008 - 2012 ELLE International, New York, NY USA
International Coordinator, Freelance
International Coordinator, Freelance
 Negotiated all photo rates for syndication in the 42 international editions of ELLE
 Negotiated all photo rates for syndication in the 42 international editions of ELLE
 Liaised between ELLE international, photo agencies, and celebrity publicists
 Liaised between ELLE international, photo agencies, and celebrity publicists
 Contributed content to the ELLE.com blog
 Contributed content to the ELLE.com blog
2008 - 2008 Niche Media LLC
2008 - 2008 Niche Media LLC
Assistant Photo Editor, Freelance
Assistant Photo Editor, Freelance
 Researched, obtained and organized the art and photography for 11 publications
 Researched, obtained and organized the art and photography for 11 publications
2007 - 2008 One Lucky Duck LLC - Organic lifestyle e-commerce site / www.oneluckyduck.com
2007 - 2008 One Lucky Duck LLC - Organic lifestyle e-commerce site / www.oneluckyduck.com
Buyer/Account Manager
Buyer/Account Manager
 Oversaw vendor accounts; ordered inventory for the company’s retail boutique and e-commerce site
 Oversaw vendor accounts; ordered inventory for the company’s retail boutique and e-commerce site
 Responsible for researching new product lines that fit in with the company ethos
 Responsible for researching new product lines that fit in with the company ethos
EDUCATION
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
MBA in International Luxury Brand Management
2001 - 2005 SPELMAN College, Atlanta, GA USA
2001 - 2005 SPELMAN College, Atlanta, GA USA
B.A. in Economics - National Honor Society
B.A. in Economics - National Honor Society
LANGUAGES AND TECHNOLOGY
LANGUAGES AND TECHNOLOGY
Languages English: fluent
Languages English: fluent
Computer skills Microsoft and Mac applications; Woking knowledge and experience with QuickBooks, Photoshop, Bridge
Computer skills Microsoft and Mac applications; Woking knowledge and experience with QuickBooks, Photoshop, Bridge
INTERESTS
INTERESTS
Travel, art, photography
Travel, art, photography

24
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Marilu PEÑA MELGAR

marilu.pena@essec.edu

Nationality : Mexican

CAREER OBJECTIVE
Operational Marketing or Business Development in Wines & Spirits or Fragrances & Cosmetics

PROFESSIONAL EXPERIENCE
2011 – 08/2014 Accenture, Mexico, DF, México
(International consulting, systems and outsourcing company)
Finance and Enterprise Performance –Strategy Acting Manager
 Wines and Spirits holding company – Carried out financial analysis and cost optimization for the
distribution channels of a major wines and spirits multi-brand company.
 Telefonica Movistar – Managed the Latin American and Mexican teams for the renegotiation of
leases with the aim of optimizing costs.
 Luxury Brand Company Importer – Analyzed financial processes in order to identify operational gaps
and potential improvements to increase the company’s revenues.
 Large department store retailer of luxury brands – Part of the Strategic Sourcing work stream that
worked in the operational optimization of the current buying methodology.
 Anheuser-Busch InBev – Grupo Modelo – Leader of Shared Service Center work stream, performed
the location analysis for the center implementation, team sizing and business case.
2010 – 2011 HSBC LATAM, México, DF, México
LAM GRCA Analyst
 Drew up financial reports (converting local standards into IFRS) of the Latin-American countries for
the Holding, analyzed reports and presented recommendations to the board.
2009 – 2010 JP Consultoria Empresarial, Veracruz, México
(National consulting firm specialized in financial and fiscal advisory)
Consultant
 Elaborated accounting reports of different companies and provided financial advice regarding the
company’s management practices.
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include:
 Krug – Brand repositioning
 Camus Cognac – Operations expansion analysis
 Maxxium – Partnership strategy management
 Krug – Pop-up store
2011 - 2013 Escuela Bancaria y Comercial, Mexico
Master in Finance
2004 - 2008 Universidad de las Americas Puebla, Mexico
Magna Cum Laude Bachelor in Finance and Accounting
LANGUAGES AND TECHNOLOGY
Languages Spanish: native, English/Italian: fluent, French: advanced, German/ Portuguese/ Chinese: basic
Computer skills Excellent knowledge of Windows, Office and Contaplus software
SAP User knowledge
INTERESTS
Management in wines & spirits, fragrances & cosmetics or accessories

25
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Margherita RENNA

m.renna@hotmail.it

Nationality: Italian

CAREER OBJECTIVE
A challenging role in brand management, business development or travel retail in fashion and accessories, fragrances and
cosmetics or jewellery and watches
PROFESSIONAL EXPERIENCE
2011 – 2014 BSI Europe S.A., Luxembourg
(Swiss bankers since 1873)
Client Relationship Manager and Team Head, Associate Director, Wealth Management
 Developed business across the European market, to create a niche market for the organisation
 Opened accounts for Middle Eastern and Asian high net worth and ultra high net worth clients
 Conducted regular business trips to Switzerland and across Europe, to build and maintain a
portfolio of clients providing tailor- made solutions
 Acted as Head liaison to a wholly owned subsidiary of the BSI group in Italy
2007 – 2010 BSI Bank Singapore Ltd., Singapore
2009 - 2010 Client Relationship Manager, Authorized Officer, Wealth Management
 Mediated clients’ requirements and preferences with corporate business objectives
 Identified customised investment opportunities based on client requirements
 Nurtured relationships with high net worth clients to stay abreast of their evolving needs
2007 - 2009 Assistant to Chief Executive Officer
 Provided support to the CEO in the daily client management activities
 Prepared performance statements, reports, and documentation on investment strategies
 Promoted Relationship Manager based on performance assessment evaluated by the CEO
2006 - 2007 Italian Chamber of Commerce, Singapore
Marketing & Communication Coordinator
 Planned and implemented the marketing and communication strategies to promote Italian
companies in Singapore
Developed networks for Singaporean companies which aimed to develop a niche market in Italy
 Managed revenue generation and expenses for marketing and communication activities
 Acted as Project Manager for the Singapore marketing campaign of “Istituto Marangoni”, the
leading fashion and design Institute of Milan
 Organised events in cooperation with the Italian fashion house “La Perla”
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Christian Louboutin – analysis of brand DNA, La Mer – analysis on Omni retail
channels, Fendi – Pop Up Store, Gucci – analysis on the commercial strategy, Burberry – analysis on
beauty division
2003 - 2006 Universita’ Commerciale Luigi Bocconi, Milan, Italy
Bachelor in Economics for Arts, Culture and Communication – taught in English
LANGUAGES AND TECHNOLOGY
Languages Italian: native, English/French: fluent, Spanish/Russian: beginner
Computer skills Proficient in Microsoft Office
INTERESTS
Fashion, travelling, reading, cinema, history, arts, photography, sports (boxing, yoga)

26
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Abdallah RODA

abdallah.roda@outlook.com

Nationality : Lebanese

CAREER OBJECTIVE
To pursue a career in brand management in jewellery & watches or wines & spirits.
PROFESSIONAL EXPERIENCE
2012 – 2014 Four Seasons Hotel, Beirut, Lebanon
Manager in Training, Rooms Division
 Acted as Assistant Manager experience in Housekeeping, Front Office & Guest Services
 Managed the Spa & Housekeeping during absence of Department heads
 Covered the position of Night Manager on duty
 Achieved certification as departmental designated trainer (Rooms Division)
 Delivered briefings & attended senior management meetings
 Liaised with all department heads for group arrivals & collective projects
2011 – 2011 Concorde Hotel de la Paix, Geneva, Switzerland
Front Office & Reservations Trainee
 Dealt with Check-In & Check-Out Procedures
 Assigned rooms & VIP preparations
 Took charge of concierge tasks: booked dining venues, organized transport, tour suggestions
 Worked in Room Reservations (hotline)
 Prepared the yield management presentations
2009 – 2009 Mandarin Oriental Hotel, Geneva, Switzerland
Room Service Trainee
 Set Room Service tables and the mise-en-place
 Provided in-room service & amenities preparation
 Handled hygiene & cleaning procedures
 Assisted in occasional order- taking for Middle-Eastern Guests
 Overlooked mini-bar refreshments for all rooms & suites
2008 – 2008 Prince Hotel, Kano, Nigeria
Rotating Intern
 Supervised the Laundry Department
 Monitored hygiene & cleaning procedures in Housekeeping
 Managed the Restaurant & Bar
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2009 – 2012 GLION Institute of Higher Education, Montreux, Switzerland
BA in Hospitality Management/Administration with Sales & Marketing (Honours)
LANGUAGES AND TECHNOLOGY
Languages English/French/Arabic: trilingual, Spanish: intermediate, Russian/ Chinese: basic
Computer skills Windows XP and Mac OS X, Opera, Fidelio, Micros, Microsoft Office 2012.
INTERESTS
Football, travel, fashion, hospitality, technology, luxury, marketing, brand management, merchandising

27
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

DivneetSANDHU
Divneet SANDHU

divneet.sandhu@essec.edu
divneet.sandhu@essec.edu

Nationality: Indian
Nationality : Indian

CAREEROBJECTIVE
CAREER OBJECTIVE
Merchandisingororproduct
Merchandising productdevelopment
developmentfor
fora aluxury
luxuryfashion
fashionand
andaccessories
accessoriesbrand
brand
PROFESSIONALEXPERIENCE
PROFESSIONAL EXPERIENCE
2013– –2014
2013 2014 TEASE,Chandigarh,
TEASE, Chandigarh,India India
(Luxury fashion line for
(Luxury fashion line for women) women)
Founder and Designer
Founder and Designer
Builtananexclusive
  Built exclusiveclientele
clienteleofof40-50
40-50people
people(in(inthe
thecity
cityand
andsurrounding
surroundingstates)
states)
  Designed and created elegant evening and morning (Indian
Designed and created elegant evening and morning (Indian and Western) wear and Western) wearforforwomen
womenand anda a
bespokeservice
bespoke serviceforforspecial
specialevents
events
Developeda areputation
  Developed reputationforforexquisite
exquisitedesign
designdetailing
detailinginvolving
involvinghandhandembroidery
embroidery(dabka,
(dabka,tilla,
tilla,
goldthread,
gold thread,beads,
beads,sequins),
sequins),intricate
intricatelace
lacepatterned
patternedduppattas
duppattasand anda arefreshing
refreshingcolour
colourpalate
palate
Sourcedquality
  Sourced qualityfabrics,
fabrics,prints
printsand
andtextures
texturesandandworked
workedwithwithIndian
Indianembroiderers
embroiderersand andartisans
artisansinin
theunorganized
the unorganizedsector sector
  InIn chargeofofproduct
charge productdevelopment,
development,CRM, CRM,brand
brandmanagement,
management,operations,
operations,retail,
retail,HRM
HRM
March2013
March 2013 VanityFair,
Vanity Fair,Chandigarh,
Chandigarh,India India
and March
and March (Luxurylifestyle
(Luxury lifestyleexhibition)
exhibition)
2014
2014 Retailer
Retailer
Offered200
  Offered 200Products
Productsinin20132013andand5050luxury
luxuryproducts
productsinin20142014
  Sold 60% of the products at a 35% profit margin
Sold 60% of the products at a 35% profit margin in 2013 and in 2013 and70%70%ofofthe
theproducts
productsatata a5050%%profit
profit
margin in
margin in 2014 2014
  InIn chargeofofvisual
charge visualmerchandising,
merchandising,retail,
retail,operations,
operations,CRM, CRM,brand
brandmanagement,
management,event event
management,PRPR
management,
2011– –2013
2011 2013 KPMG,Delhi,
KPMG, Delhi,India
India
RiskAnalyst,
Risk Analyst,Governance
GovernanceRisk Riskand
andCompliance
ComplianceServices
Services
Upgradedthe
  Upgraded theinternal
internalCRMCRMand
andFinance
Financeprocesses
processesofofDLF DLF(India’s
(India’slargest
largestRealRealEstate
Estategiant)
giant)
  Closely observed, identified, tracked, quantified and reported
Closely observed, identified, tracked, quantified and reported errors in processes errors in processes
Managedthe
  Managed theGRCSGRCSteam
team(up(uptoto12)
12)and
andonsite
onsiteclient
clientteams
teams(up(uptoto30) sixmajor
30)ininsix majorlocations
locations
spread across the country to create effective
spread across the country to create effective solutions solutions
Designed,developed
  Designed, developedand andsuggested
suggestedimproved
improvedpractices
practicesthatthatinvolve
involveautomation
automationofofcomplex
complex
processes,enhancing
processes, enhancingquality
qualityandandreducing
reducingtime
timelags
lagsand
andcost
costinefficiencies
inefficiencies
Executedseveral
  Executed severalprojects
projectsauditing
auditingreal
realestate
estateandandbrokerage
brokerageagreements,
agreements,service
servicepayments,
payments,final
final
customerstatements
customer statementsofofaccounts
accountsandandother
otherlegal
legalandandfinancial
financialdocuments
documentsforforfraudulent
fraudulentactivity
activity
EDUCATION
EDUCATION
2014- 2015
2014 - 2015 ESSECBusiness
ESSEC BusinessSchool,
School,Paris,
Paris,France
France
MBA in International Luxury Brand
MBA in International Luxury Brand Management Management
Case studies include:
Case studies include:
Givenchy:Concept
Givenchy: Conceptforfora apop
popupupstore,
store,Gucci:
Gucci:Analysis
AnalysisofofOMNI
OMNIretail
retailchannel,
channel,Chanel:
Chanel:Analysis
Analysisofofstore
store
design across 3 stores, Printemps: Recommendations to boost sales
design across 3 stores, Printemps: Recommendations to boost sales of wedding list of wedding list
2008- 2011
2008 - 2011 PanjabUniversity,
Panjab University,Chandigarh,
Chandigarh,India India
BachelorsininEconomics
Bachelors EconomicsHonours,
Honours,First
FirstDivision,
Division,Department
DepartmentofofEconomics
Economics(30(30core
coreeconomics
economicssubjects)
subjects)
LANGUAGESAND
LANGUAGES ANDTECHNOLOGY
TECHNOLOGY
Languages
Languages English/Hindi/Punjabi:fluent
English/Hindi/Punjabi: fluent
Computer skills Microsoft Office (Word, Excel, Powerpoint),Windows
Computer skills Microsoft Office (Word, Excel, Powerpoint), Windowsand
andMac
Mac
INTERESTS
INTERESTS
Travelling,writing,
Travelling, writing,film,
film,photography,
photography,people,
people,meditating
meditating

28
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

David SANDOVAL

davidsandoval@gmx.ch

Nationality : Colombian

CAREER OBJECTIVE
Use my background in Construction/Project Management in Store Planning for a luxury brand.

PROFESSIONAL EXPERIENCE
2014 Leuthard Baumanagement AG, Zürich Great Area, Switzerland
Jan-May (General Contractor Construction / Renovation of Senevita – Retirement Center)
Construction Manager
 Managed the different subcontractors
 Supervised the day-to-day work paying extreme attention to detail of finish works.
 Delivered the project to the Owner, dealt with all protocols from the formal reception of the object
and through guarantee period.
2012 - 2013 Losinger Marazzi AG, Zürich City, Switzerland
(General Contractor Construction / Maaghof and Zölly Projects - High end residences)
Construction Manager
 Selected and managed over 12 subcontractors simultaneously, around 70 construction workers,
speaking 4 languages. Managed contracts between 0.8 and 3 Mi. Euros.
 Realized the schedule and logistic plan of the construction.
 Supervised the work on site, made sure the subcontractors worked efficiently giving the best quality.
 Reported costs and expenses to the Project Manager.
2011 Pöyry Infra AG, Zürich City, Switzerland
(Infrastructure Company – Expansion of the Main Railway Station of Zürich)
Construction Manager
 Controlled the quality of the construction process.
 Supported Project Managers.
 Read the plans and helped the foremen to give instructions to the workers and solved problems on site.
EDUCATION
2014 – 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Valentino Brand Identity and DNA Analysis, Marc Jacobs Research on Omni-Retail
Channels, Burberry Retail Distribution and Strategy Analysis, Mulberry and MCM Brand Comparison,
Harrods Pop-up Store Project
2003 – 2011 Universidad del Norte, Barranquilla, Colombia
Bachelor in Civil Engineering
2008 – 2007 Universidad de los Andes, Bogota, Colombia
Pontificia Universidad Javeriana, Bogota, Colombia
Exchange Program within the Bachelor of Civil Engineering
2009-2010 Aktiv Lernen (Germany) – Allegra, das Sprachenzentrum
German Language Degree C1 Level

LANGUAGES AND TECHNOLOGY

Languages English/Spanish/German: full proficiency, Italian/French: intermediate
Comput. skills MS Office, AutoCAD
INTERESTS
Fashion, architecture, interior design, travelling and cultures, swimming, fitness.

29
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Bianca STAUB
Bianca STAUB

Bianca.staub@gmail.com
Bianca.staub@gmail.com
Nationality : Swiss
Nationality : Swiss
CAREER OBJECTIVE
CAREER OBJECTIVE
A project development or digital marketing position, preferable in luxury cosmetics and fragrances
A project development or digital marketing position, preferable in luxury cosmetics and fragrances
PROFESSIONAL EXPERIENCE
PROFESSIONAL
2013
EXPERIENCE
Reward Technology Ltd., London, UK
2013
(3 months) Reward
(ImperialTechnology Ltd., Business
College London London, UK
School consultancy project)
(3 months) (Imperial
Trainee College London
Consultant, Business
Innovation School consultancy project)
Department
Trainee Consultant,
Conducted Innovation
in-depth marketDepartment
research and analysis of the university market in the UK
 Conducted ways
Suggested in-depth market research
to implement and analysis
RFID technology andofdigital
the university market in
communication onthe UK
campuses across the
 Suggested
UK, based onways to implement
these RFID technology and digital communication on campuses across the
research findings
 UK, based onan
Constructed these research findings
implementation plan for a pilot program at Imperial College London
2012  Constructed an implementation plan for a pilot program at Imperial College London
Mega Memory Group, Triesenberg, Liechtenstein
2012
(4 months) Mega Memory
(Education andGroup, Triesenberg,
professional Liechtenstein
training)
(4 months) (Education
Associate and professional
(short-term positiontraining)
to assist in corporate move and corporate restructuring)
Associate
 (short-term
Optimized position todigitized
and completely assist inthe
corporate move
ordering andand corporate
billing restructuring)
process
 Optimized and completely digitized the ordering and billing process
Increased overall efficiency by updating technological equipment and software systems
 Increased
Modernized overall efficiency
company image:bydesigned
updatingnewtechnological equipment
logo and stationary, and software
expanded systems
online presence through
 Modernized
social media company image: designed new logo and stationary, expanded online presence through
2011 – 2012 social
SELEXIR ofmedia
Switzerland, Zurich, Switzerland
2011 – 2012 SELEXIR of Switzerland,
(Cosmeceutical Zurich,
luxury skincare Switzerland
brand, Start-up)
(Cosmeceutical
Marketing luxury
Assistant skincare
with focus onbrand,
socialStart-up)
media
Marketing Assistant
Created contentwith
for focus on socialwebsite,
the company media blog, PR- and marketing materials (German & English)
 Created content
Responsible forsocial
for all the company website, blog,
media marketing PR- and
activities: marketing
Facebook, materials
Twitter, (German
YouTube, & English)
Pinterest, Xing,
 Responsible
LinkedIn andfor all social media marketing activities: Facebook, Twitter, YouTube, Pinterest, Xing,
Instagram
 LinkedInmanage
Helped and Instagram
e-commerce platform Magento
 Helped manage
Navigated paymente-commerce platformsuch
solution systems Magento
as PayPal and Switch
 Navigated payment
Organized solutioncompany
and coordinated systems such
videoasshoot
PayPal and Switch
 Organized and coordinated company video shoot
EDUCATION
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 ESSECinBusiness
MBA School,
International Paris,
Luxury France
Brand Management
MBA in
Case International
studies Luxury Brand
include: Burberry: Management
1. Analysing and improving digital and omni-retail presence, 2. Creating
Case studies
Burberry include:
Pop-up storeBurberry:
concept, 1. Analysing
Benefit and improving
Cosmetics: In-depthdigital andofomni-retail
analysis brand DNA,presence,
codes and2.omni-
Creating
Burberry
retail Pop-up store concept, Benefit Cosmetics: In-depth analysis of brand DNA, codes and omni-
presence
2013 - 2014 retail presence
Imperial College London Business School, London, UK
2013 - 2014 Imperial
MSc College London
in Innovation, Business School,
Entrepreneurship London, UK
& Management
2013 MSc in Innovation, Entrepreneurship
Mandarin House, Shanghai, China & Management
2013
(4 months) Mandarin
HSK House,
Chinese Shanghai,
Proficiency China1 & Level 2
Test Level
(4 months)
2012 HSK
Swiss Marketing Academy, Zurich,1Switzerland
Chinese Proficiency Test Level & Level 2
2012
(part-time) Swiss Marketing
Diploma Academy, Zurich,
in Online-Marketing Switzerland
(SWIMAC)
(part-time)
2007 - 2010 Diploma in Online-Marketing (SWIMAC)
Columbia University, New York, USA
2007 - 2010 Columbia University,
BA in Economics New York, USA
and Philosophy
BA in Economics and Philosophy
LANGUAGES AND TECHNOLOGY
LANGUAGES ANDGerman/English:
Languages: TECHNOLOGY bilingual, French/Italian: intermediate, Chinese: basic
Languages:
Computer skills: German/English: bilingual,
MS Office, MS Publisher, French/Italian:
WordPress, Magento,intermediate, Chinese:
basic Photoshop, basic
Google Adwords, Google Analysics
Computer skills: MS Office, MS Publisher, WordPress, Magento, basic Photoshop, Google Adwords, Google Analysics
INTERESTS
INTERESTS
Innovation & entrepreneurship, new technologies, photography, pop-culture, travelling, cooking and culinary arts
Innovation & entrepreneurship, new technologies, photography, pop-culture, travelling, cooking and culinary arts
30
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Stephanie WALKER
Stephanie WALKER

Walker.stephanieann@gmail.com
Walker.stephanieann@gmail.com
Nationality : USA/UK
Nationality : USA/UK
CAREER OBJECTIVE
CAREER OBJECTIVE
A product development, communications or digital merchandising role preferably in fragrances and cosmetics
A product development, communications or digital merchandising role preferably in fragrances and cosmetics
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
2013 – 2014 Rpr Marketing Communications, New York, USA
2013 – 2014 Rpr Marketing Communications, New York, USA
(PR and Marketing Agency Specializing in Health and Beauty Clients)
(PR and Marketing Agency Specializing in Health and Beauty Clients)
Senior Account Executive, Johnson & Johnson Skincare Accounts
Senior Account Executive, Johnson & Johnson Skincare Accounts
 Managed and executed strategic planning and media relations on behalf of Neutrogena, RoC, Clean
 Managed and executed strategic planning and media relations on behalf of Neutrogena, RoC, Clean
& Clear and Lubriderm for the US Market
& Clear and Lubriderm for the US Market
 Created and presented 360˚ communication plans for clients, including business planning
 Created and presented 360˚ communication plans for clients, including business planning
 Lead a team of 4 in the execution of all communication strategies and tactics, as well as the
 Lead a team of 4 in the execution of all communication strategies and tactics, as well as the
development and maintenance of relationships with top US media
development and maintenance of relationships with top US media
 Oversaw creation of monthly and annual metric reports documenting KPIs (such as key message
 Oversaw creation of monthly and annual metric reports documenting KPIs (such as key message
pull-through and reach goals) in order to track awareness and impact over time
2012 – 2013 INKpull-through
& ROSES, New and reach
York, goals) in order to track awareness and impact over time
USA
2012 – 2013 INK & ROSES, New York, USA
(PR and Marketing Agency Specializing in Health and Beauty Clients)
(PR and Marketing Agency Specializing in Health and Beauty Clients)
Senior Account Executive, KORRES USA
Senior Account Executive, KORRES USA
 Executed strategic communication initiatives on behalf of KORRES USA for Johnson & Johnson
 Executed strategic communication initiatives on behalf of KORRES USA for Johnson & Johnson
Skincare in the US Market
Skincare in the US Market
 Planned communication and digital marketing campaigns to enhance awareness and build
 Planned communication and digital marketing campaigns to enhance awareness and build
relationships with targeted US media in order to secure brand coverage
relationships with targeted US media in order to secure brand coverage
 Worked with clients to develop and track meaningful KPIs and impact of exposure in the US
2010 – 2012

TheWorked
Bromley with clients
Group, Newto York,
develop
USAand track meaningful KPIs and impact of exposure in the US
2010 – 2012 The Bromley Group, New York, USA
(PR and Marketing Agency Specializing in Fashion Accessories, Beauty, Home and Lifestyle)
(PR and Marketing Agency Specializing in Fashion Accessories, Beauty, Home and Lifestyle)
Account Executive, Beauty and Home Division
Account Executive, Beauty and Home Division
 Conducted account planning and outreach for Borghese Cosmetics, Kate Spade Home Collections,
 Conducted account planning and outreach for Borghese Cosmetics, Kate Spade Home Collections,
Donna Karan Home Collections, Guess Eyewear and Clarks Footwear
Donna Karan Home Collections, Guess Eyewear and Clarks Footwear
 Fostered relationships with top US media to secure placements and drive brand awareness
 Fostered relationships with top US media to secure placements and drive brand awareness
 Assisted in the creation of monthly and annual metric reports tracking impressions and advertising
 Assisted in the creation of monthly and annual metric reports tracking impressions and advertising
equivalency values
equivalency
Madeline values
Johnson Marketing & PR, New York, USA
2009 – 2010
2009 – 2010 Madeline Johnson Marketing & PR, New York, USA
(PR and Marketing Agency Specializing in Fragrance and Cosmetics)
(PR and Marketing Agency Specializing in Fragrance and Cosmetics)
Assistant Account Executive
Assistant Account Executive
 Assisted with media relations and planning on all beauty accounts
 Assisted with media relations and planning on all beauty accounts
 Created and maintained relationships with media contacts to secure placements
 Created and maintained relationships with media contacts to secure placements
 Coordinated events for clients including: product launches and New York Fashion Week
 Coordinated events for clients including: product launches and New York Fashion Week
 Created and organized press clips for all clients
 Created and organized press clips for all clients
EDUCATION
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
MBA in International
Marymount ManhattanLuxury BrandNew
College, Management
York, USA
2005 - 2009
2005 - 2009 Marymount Manhattan College, New York, USA
Bachelor of Arts in Communications / Minor in Business
Bachelor of Arts in Communications / Minor in Business
LANGUAGES AND TECHNOLOGY
LANGUAGES AND TECHNOLOGY
Languages English: native, French: intermediate
Languages English: native, French: intermediate
Computer skills Highly proficient in Windows and Mac Operating Systems, Microsoft Office and Cisionpoint
Computer skills Highly proficient in Windows and Mac Operating Systems, Microsoft Office and Cisionpoint
INTERESTS
INTERESTS
Fashion, art and culture, travel, gastronomy, literature, film, ballet and running
Fashion, art and culture, travel, gastronomy, literature, film, ballet and running

31
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Ting WANG

frwangting@126.com

Nationality : Chinese

CAREER OBJECTIVE
A career preferably in retail or CRM management, or E-commerce in fashion & accessories

PROFESSIONAL EXPERIENCE
2012 – 2014 Henkel, Shanghai, China
(Fortune 500 Company, global leader in chemical industry)
Management Trainee in Beauty Care Department
 Joined a 2-year rotation program worked in almost all departments: retail side - BA, Field Sales,
National Key Account, Trade Marketing, Controlling, Customer Service and supply chain;
professional side – Marketing and Sales
 Negotiated with distributors, launched new products, planned promotions, made forecasts and
adjusted budgets to help achieve targeted sales, over exceeded 10% in Watsons wholesale Channel
 Negotiated product placement in local supermarket
 Worked as Beauty Advisor (1 month) and supervisor (1 month) in a local department store
 Attended courses on business simulation, achieved highest profit in the workshop competition
2011 – 2011 L’Oreal, Shanghai, China
(8 months) CRM admin, Lancôme-MKT
 Allocated samples resulting in efficient improvement of the process by negotiating with all
departments
 Carried out competitive analysis
 Compiled sales statistics monthly
2010 – 2010 YMCA-SMR, Denver, USA
(A global Christian youth social service organization)
(4 months) Food Service in Grill
 Prepared food for different occasions and decorated weddings for around 50 people, final
evaluation form all As

EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include:
Club Monaco, developing a pop-up store
Dior, Moynat, Chanel, Shang Xia, Pierre Balmain, Salvatore Ferragamo, Retail Strategy
2008 - 2012 East Normal China University, Shanghai, China
Bachelor in Sociology (Second prize scholarship for Outstanding Performance, Top 5%)

LANGUAGES AND TECHNOLOGY

Languages Mandarin: native, English: fluent, French: basic
Computer skills MAC OSX, Microsoft Office (Word, Excel and PowerPoint), SAP, SPSS

INTERESTS
Fashion, travelling, yoga, films, playing the violin

32
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Ying (Jessica) WANG

jessw16@hotmail.com

Nationality : Canadian

CAREER OBJECTIVE
A management trainee role in fashion and accessories or jewellery and watches as of September 2015.

PROFESSIONAL EXPERIENCE
2010 – 2014 L’Oréal Group, Montréal, Canada
2012 - 2014 Product Manager, Redken (No. 1 Professional Products Brand in North America)
 Successfully managed the two largest portfolios (hair care and coloration) within the brand
 Consistently generated profit growths of more than 8%
 Created and implemented 360 degree marketing strategies for Chromatics, the biggest launch
internationally in the brand’s history
 Developed local marketing tools that became the benchmark practice within the Professional
Products Division
 Organized the largest product launch PR event in the division, collaborating with celebrity diamond
jeweller Mark Lash
 Led the brand’s largest project (backstage hair sponsor at the Toronto Fashion Week, the second
largest fashion week in North America) for three seasons
2010 – 2011 Marketing Assistant, Redken
 Successfully managed hair color category, the most strategic portfolio, under Redken
 Adapted international marketing strategies to local Canadian market
 Created a local market initiative aimed to help the clients in developing their business
2009 – 2010 L’Oréal Group, Paris, France
Marketing Intern, L’Oréal Paris
 Assisted the product manager in launching a key sampling campaign in the Asian market
 Co-ordinated with 11 countries in the Asian Zone for operational activities
 Adapted international product packaging to Asian countries
 Created bi-annual best practice reports to share with the Asian Zone countries
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Recipient of Firmenich Scholarship
Case studies include:
 Burberry – Brand Image Analysis
 Louis Vuitton – A strategic Outlook for Japan
 Swarovski – Analysis on Realigning the Brand Identity
2004 - 2010 Simon Fraser University, Vancouver, Canada
Bachelor in Business Administration
International First Place of the L’Oreal E-strat Business Competition in 2009
LANGUAGES AND TECHNOLOGY
Languages English/Mandarin: native, Cantonese: fluent, French: intermediate
Computer skills Microsoft Office
INTERESTS
Fashion, jewellery, travel, reading

33
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Hartmut WITT

witt_hartmut@t-online.de

Nationality : German

CAREER OBJECTIVE
A challenging career in the luxury industry with a focus on sales, brand management and business analytics.
PROFESSIONAL EXPERIENCE
2013 Montblanc Germany, Hamburg, Germany
(one week) Sales Associate – Internship at Montblanc Boutique Neuer Wall
 Experienced retail operations and assisted in selling to international customers
2011 – 2014 Montblanc Headquarters, Hamburg, Germany
(3 years trainee program with 6 commercial specialization departments)
International Travel Retail
 Developed a 3 year business plan on the strategic development of the European Travel Retail
business unit (evaluated business strengths and risks, interpreted sales performance, assessed
market developments)
 Prepared budget data and edited budget presentations for global regions
 Implemented an analytical tool for processing and interpreting inflight sales
 Provided support in controlling, business analytics and global product allocation
 Supplied sales management with weekly and monthly sales reporting
Marketing Montblanc Germany
 Assisted in operative marketing, customer communication and PR
 Coordinated customer wishes and planned events for wholesale and retail customers
International Controlling
 Invented a tool for illustration of cost allocation in a Montblanc sales business unit
 Created a model for evaluating margin scenarios for sales units
 Provided support in operational and strategic margin and product controlling
Sales – Geographic Business Unit Europe
 Developed a concept for geo-marketing and defined criteria for new POS locations
 Planned and executed a special incentive event for Spanish wholesale customers
 Administered sales data of all European subsidiaries and reported them to management
Human Resources
 Designed an approach for an internal mentoring concept
 Participated in recruiting processes
Product Management Writing Culture
 Worked on the creative processes of new product development
 Analyzed existing product lines and derived implications for the product portfolio
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2013 LSE London School of Economics and Political Science, London, United Kingdom
(1 month) Summer School, Certificate on ‘The International Business Environment’
2011 - 2014 HSBA Hamburg School of Business Administration, Hamburg, Germany
Bachelor’s Degree, Specialization in Corporate Finance, Financial Risk Management and M&A
Bachelor Thesis on B2B Customer Valuation in Travel Retail Europe for Montblanc
LANGUAGES AND TECHNOLOGY
Languages German: native, English: fluent, French: intermediate
Computer skills MS Office, SAP R/3, Business Warehouse, MS SharePoint
INTERESTS
People & culture, volleyball (participated in German championship), music (guitar: advanced)

34
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yueyao
Yueyao(Kim)
(Kim)XIONG
XIONG

xiongyueyao@gmail.com
xiongyueyao@gmail.com

Nationality:
Nationality:Chinese
Chinese

CAREER
CAREEROBJECTIVE
OBJECTIVE
ToTopursue
pursuea amerchandising,
merchandising,retail
retailororbusiness
businessdevelopment
developmentrole
roleininthe
theluxury
luxuryfashion
fashionand
andaccessories
accessoriessector
sector
PROFESSIONAL
PROFESSIONALEXPERIENCE
EXPERIENCE
2011
2011– –2014
2014 Boai
BoaiEducation,
Education,Chengdu,
Chengdu,ChinaChina
(luxury
(luxurypre-school
pre-schooleducation
educationcompany
companywhich
whichowns
ownssixsixkindergartens)
kindergartens)
Operations
OperationsManager
Manager
  Supervised
Supervisedthe thedaily
dailyoperations
operationsperformance
performanceofofthe
thekindergartens
kindergartens
  LedLedand
andfacilitated
facilitatedthetheEnglish
Englishteaching
teachingteam
teamand
andlargely
largelyimproved
improvedthe
theteaching
teachingstandards
standards
  Established
Establisheda asetsetofofcareer
careerplans
plansand
andassessments
assessmentswhichwhichimproved
improvedthe
thestaff
staffretention
retentionrate
rateasaswell
wellasas
the
thestaff
staffmotivation
motivation
  Negotiated
Negotiatedintensively
intensivelywith
with3 3party
rd rd
partyeducation
educationproviders,
providers,and anduniform
uniformmanufacturers
manufacturers
  Initiated
InitiatedEnglish
Englishcontests
contestsandandcollaborated
collaboratedwith
withlocal
localmedia
mediaandandprofessionals
professionals
2009
2009– –2011
2011 Louis
LouisVuitton,
Vuitton,Chengdu,
Chengdu,ChinaChina
Retail
RetailOperations
OperationsManagement
ManagementTrainee
Trainee
  LedLedthe
theoperations
operationsteamteamininseveral
severalbusiness
businessdevelopment
developmentprojects
projectsincluding
includingopening
openingmarkets
marketsinin
Shanghai,
Shanghai,Shenzhen,
Shenzhen,Ningbo
NingboandandHangzhou
Hangzhou
  Streamlined
Streamlinedthe theinventory
inventoryoperation
operationprocess
processofofproducts
productsininstores
storeswhile
whileincreasing
increasinginventory
inventory
handling
handlingefficiency
efficiencybyby15%
15%
  Created
Createdananin-store
in-storeCRMCRMsystem
systemforforready-to-wear
ready-to-wearteam
team
2008
2008– –2009
2009 Bazaar
BazaarMen,
Men,Beijing,
Beijing,ChinaChina
Fashion
FashionEditor’s
Editor’sAssistant
Assistant
  Researched
Researchedand andtranslated
translatedthe theup-to-date
up-to-dateEuropean
Europeanfashion
fashionreports
reports
  Collaborated
Collaboratedwith withPRsPRsfrom
fromvarious
variousluxury
luxurybrands
brandsforformerchandise
merchandiseselection
selection
  Managed
Managedthe theprocess
processofofselecting
selectingand
andorganising
organisingphotographer,
photographer,dresser,
dresser,models
modelsand
andsome
someother
other
assistants
assistantsforforphotoshoots
photoshoots
  Provided
Providedthetheinitial
initialdrafts
draftstotoeditors
editors

EDUCATION
EDUCATION
2014
2014- 2015
- 2015 ESSEC
ESSECBusiness
BusinessSchool,
School,Paris,
Paris,France
France
MBA
MBAininInternational
InternationalLuxury
LuxuryBrand
BrandManagement
Management
2012
2012- 2014
- 2014 University
UniversityofofSouthern
SouthernCalifornia,
California,Los
LosAngeles,
Angeles,USUS
English
Englishliterature
literatureand
andlanguage
languagecourse
course
2005
2005- 2008
- 2008 University
UniversityofofManchester,
Manchester,Manchester,
Manchester,UK
UK
Bachelor
BachelorofofScience,
Science,Design
DesignManagement
ManagementforforFashion
FashionRetailing
Retailing

LANGUAGES
LANGUAGESAND
ANDTECHNOLOGY
TECHNOLOGY
Languages
Languages Mandarin:
Mandarin:native,
native,English:
English:fluent,
fluent,French:
French:basic
basic
Computer
Computerskills
skills Microsoft
MicrosoftOffice,
Office,Adobe
AdobeCreative
CreativeSuite
Suite(Photoshop,
(Photoshop,Illustrator,
Illustrator,InDesign)
InDesign)

INTERESTS
INTERESTS
Fashion,
Fashion,movies,
movies,music,
music,art,
art,interior
interiordesign
design

35
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Rico L YANG

rico.f.yang@gmail.com

Nationality : Chinese

CAREER OBJECTIVE
To pursue a challenging career in marketing or travel retail, preferably in the jewellery & watches sector
PROFESSIONAL EXPERIENCE
2011 – 2014 Carat/Dentsu Aegis Network, Shanghai, China
(An international marketing communications specialist ranks #5 among the leaders worldwide)
Communications Planning Manager, Strategy and Innovation
 Strategised marketing plans for key clients and actively participated in client pitches to obtain new
business
 Collaborated with TV/Digital/Social/Mobile/OOH departments to manage clients’ advertising
billings as well as to implement online and offline activations in China
PR Manager, Corporate Communications
 Managed corporate communications at headquarters level, centralised marketing initiatives across
brands and cities in China and produced bilingual press releases
 Reported and updated the global headquarters of each brand’s market performance
2010 APAX Group, Shanghai, China
(A multinational event marketing specialist, providing one-stop service only to luxury brands)
Senior Project Executive, Event Management
 Organised events including fashion shows, exhibitions, press previews, and VIC dinners
 Maintained client relationships and delivered event planning and management services to key
clients such as Tiffany & Co, Vacheron Constantin, Dior, and Ermenegildo Zegna
 Closely worked with Tiffany & Co’s appointed Global Event Manager to plan and implement its very
first global event in Asia – Tiffany 2010/11 Blue Book in the Forbidden City, Beijing
2009 La vie, Shanghai, China
(A reputable local designer brand specialised in premium fashion & accessories)
Marketing Manager, Design and Marketing
 Designed marketing and PR campaigns and developed marketing collaterals
 Maximised domestic and international media exposure for the brand through celebrity
endorsements and crossover/co-branding collaborations
 Selected and launched online sales and marketing channels for the brand
2007 – 2008 WelcomeGate, London, UK
(An information technology specialist, providing IT-Security solutions to companies in UK)
Senior Buyer, Procurement
 Negotiated contracts with suppliers/manufacturers in China and executed buying plans
Marketing Assistant, Business Operation
 Conducted market research as well as assisted in developing marketing and CRM initiatives
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2012 International Gemmological Institute (IGI),Shanghai
Certified Polished Diamond Grader
2005 - 2007 Lancaster University, UK
BSc (Hons) in Business Studies; major in Marketing
2003 - 2005 Guangdong University of Foreign Studies, China
BA in English for International Business Administration
LANGUAGES AND TECHNOLOGY
Languages English/Cantonese/Mandarin: fluent, French: basic
Computer skills Proficient in Microsoft Windows and Apple Macintosh; MS Office, SPSS, and Forecast Pro

36
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Wenjuan (Iris) YANG

iris.yang.123@gmail.com

Nationality : Chinese

CAREER OBJECTIVE
A career in retail, CRM or merchandizing, preferably in luxury fashion/accessories or jewellery/watches.
PROFESSIONAL EXPERIENCE
2013 – 2014 Schobrunn Paris, Shanghai, China
(N°3 player in the professional hairdressing market in China, 400+ employees)
Public Relations Manager
 Managed the social media presence and compiled external newsletters on social medias, such as
Weibo (Chinese Twitter). Co-edited the company’s websites and maintained content up-to-date.
 Planned and organized events for brands promotion. Coordinated and supported media activities.
 Monitored the related news coverage, developed, implemented and evaluated the media programs.
 Collected data for business analysis reports.
2010 – 2012 Lik Fashion, Shanghai, China
(E-business fashion company, 500+ employees)
Retail Manager, Retail Department
 Established the retail department, built seamless online-offline system with e-shop department.
 Recruited and trained the team of 50 persons. Set up and enforced rules and regulations. Managed
product ordering based on trends, sales and inventory analysis. Monitored and improved shop
performances with retail strategy. Developed CRM system to build brand loyalty.
 Managed more than 50 employees, including head office, 10 retail stores and warehouse. Monthly
revenue of the stores reached 150,000 euros.
2009 – 2010 Genay Trading, Shanghai, China
(Designer workshop and e-business company for fashion/accessories)
Co-founder and Designer
 Managed the relationship with clients (meetings, quotations, reporting…), and the relationship
with suppliers (negotiation, quality control, lead time control…).
 Estimated the Profit & Loss of each order. Ensured product quality, costs and planning up to the
project requirement both on the company’s side and on clients' side.
 Won the bid of “Employee Version Identity System for China Telecom in 2010 Shanghai Expo”,
representing a gross amount over 77,000 euros.
2004 – 2008 Eland Fashion Group, Shanghai, China
(No.1 Korean fashion and retail group, 5000+ employees)
Senior Merchandiser, Product Department
 Managed woven apparel for 3 top brands in negotiating better costs, meeting all targets and
deadlines, taking pro-active approach on day-to-day activities, working closely with suppliers and
retail department to improve quality and lead times.
 Dealt with more than 250 orders per year. Received “Excellent Employee” award for appreciation
performance from co-workers
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
2000 - 2004 Donghua University, Shanghai, China
Bachelor in Fashion Design and Engineering
LANGUAGES AND TECHNOLOGY
Languages Chinese: native, English: fluent, French: basic
Computer skills Microsoft Office, Photoshop, Illustrator, Inkscape, Wordpress
INTERESTS
Reading, travelling, swimming, yoga

37
 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Yudong (Antony) ZOU

Antony.zyd@Gmail.com

Nationality : Chinese

CAREER OBJECTIVE
To pursue a position in retail or product management, preferably in fashion & accessories or jewellery and watches.
PROFESSIONAL EXPERIENCE
2003 – 2014 VASTO Enterprise, Guangzhou, China (Men’s luxury brand including garments, shoes, fine leather
goods, watches, pens and other accessories)
2010 - 2014 Director, Merchandising Department
Merchandising
 In charge of purchase plan of products according to the sales budget and achieved a sell-out ratio
of 70%.
 Developed the long term product strategy, based on brand DNA and Codes.
 Designed and implemented the proposal of Experiential Marketing.
 Launched the leather-product project and opened 10 stores with annual sales of €450,000.
 Proposed and coordinated marketing promotions, especially for local events/promotions with DS
or based on inventory or sales performance.
 Assisted in designing the new collection for 10 A&W, the sale of franchising soared by 40%.
Visual Merchandising
 Organized the supervisor team to work with Regional Manager to improve the store performance
of images and sales.
 Managed the VM team of 5 people and enhanced the number of the visitors to the stores, created
the product display brochure for all stores.
2007 – 2009 Director, Retail Operations Department
 Managed a retail network of 60 stores in China, increased sales by 30% over 3 years.
 Conducted the training program for all the stores in three main areas of store management.
 Created the job guidebooks related to the store regulations and procedures.
 Implemented the product allocation references to be carried by each type of store.
2005 – 2006 Regional Manager, Retail Operations Department
 Organized pop-up stores to promote the sales of inventory, the sales reached approximately
€3,000,000 in six branches of VASTO in China.
 Boosted the sales for South China region and increased the sales by more than 30%.
 Took charge of product distribution and increased the efficiency of inventories.
2003 – 2004 Store Manager, Retail Operations Department
 Completed and exceeded the sales target of store, increased by 40% over 2002.
 Developed the VIP client database and service culture through the organization of various events,
and recruited about 320 members for China Club.
EDUCATION
2014 - 2015 ESSEC Business School, Paris, France
MBA in International Luxury Brand Management
Case studies include: Louis Vuitton in Japanese market; LOEWE: Created the slogan for LOEWE;
Audemars Piguet
: Brand extension to women watches
2010 - 2013 Sun Yat-sen University, Guangzhou, China: MBA
1999 - 2003 Henan University of Science & Technology, Luoyang, China: Bachelor of Marketing
LANGUAGES AND TECHNOLOGY
Languages Mandarin: native, English: fluent, French: basic
Computer MS Office, Mac OSX
INTERESTS
Tea ceremony, football, history & culture, fashion, charity

38
ESSEC Business School
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Tel. +33 (0)1 34 43 30 00
Fax +33 (0)1 34 43 30 01
www.essec.edu

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92053 Paris-La Défense
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Fax +33 (0)1 46 92 49 90
www.executive-education.essec.edu

ESSEC Asia-Pacific
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Information:
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Tel. +65 6884 9780 Anne-Marie Chivé
Fax +65 6884 9781 +33 (0)1 34 43 39 34
www.essec.edu/asia chivea@essec.fr

© ESSEC Business School - 418380415 - April, 2015.