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Havmor Ice Cream began in 1944 in Karachi but the founder had to relocate to India during the partition in 1947. He started again from scratch in Ahmedabad, beginning with a handcart. Over time it grew to become one of the most popular ice cream brands in Western India, with 50 outlets and 12,000 dealers. The founder's son and grandson continued expanding and innovating the business to maintain its market presence.

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0% found this document useful (0 votes)
61 views3 pages

Is Hit A Project

Havmor Ice Cream began in 1944 in Karachi but the founder had to relocate to India during the partition in 1947. He started again from scratch in Ahmedabad, beginning with a handcart. Over time it grew to become one of the most popular ice cream brands in Western India, with 50 outlets and 12,000 dealers. The founder's son and grandson continued expanding and innovating the business to maintain its market presence.

Uploaded by

ishitarock
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Small Beginning, Big Vision, Great Ambitions.

Havmor Ice Cream began its branded


life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand
there. 

But in 1947, in the wake of the partition, its founder Satish Chona had to join the
exodus into India, with virtually no moveable assets. Searching for a new turf, he tried
out Dehra Dun and Indore, and finally, settled down in Ahmedabad. 

No, it was not a case of “Brand Relocation”, or anything else as fanciful. He had to
start the venture from scratch again. In fact, he had to begin from a hand-cart at the
Ahmedabad Railway Station, churning out the Ice Cream manually. 

He called this fledgling brand 'Havmor' - a neologism for 'Have More' - which meant
the customer got more value for money, and more taste to relish from his Ice Creams. 

Perhaps he didn't know it then, but he had laid the foundation for one of Western
India's most enduring market legends. 

And good quality, like good character, wins over the situation sooner or later. 

Today, Havmor Ice Cream is a delicious facet of Western India's daily life and part of
its market lore. It reaches hundreds of thousands of consumers through 50 main
outlets and 12000 plus dealers. 

That's a very very long way from a hand-cart. 

Good Old Values, New Generation Leadership


Mr.Pradeep Chona, son of Late Shri Satish Chona, today heads the Havmor
conglomerate. He has continued his father's quality obsession and streak of
innovation. 

To his father's motto - 'Achchai, Sachchai, Safai'. He added a suffix - “Navu Su


Che?” 

Now that is quite simple, but a powerful reason for taste innovation. In fact, that is not
even a corporate axiom. It is the question regular Havmor customers ask at frequent
intervals. Because they expect Havmor to keep pleasing their palates in new ways,
always. 

Mr.Pradeep Chona set off a series of Changes at Havmor - in technology, in quality &
hygiene standards, in management, in HRD and in the overall corporate environment.
This re-engineering was complemented by capacity expansions and a flurry of
promotional activities, to maintain the company's market presence intact in
competitive times...

Sometime back, Ankit Chona, Mr.Pradeep Chona's son also joined the business after
completing his graduation from the United States. He has been a driving force in
expanding the Restaurant division as well as popularizing the Company owned Ice
Cream & Fast Food parlours known as HAV FUNN. He has brought a lot of
innovation and standardization in the business.

PROFILE
Our successful business strategy is to provide a good taste. After being
founded in 1944, Havmor has progressed to become a blue chip Ice Cream
brand of Western India, placing itself one of the top three in sales. Through
the years we have supplied a large range of eatables from Ice Creams like
Candies, Topo Cones, Kulfis, to snacks like Samosas, Chana Puri, Jumbo
Grilled along with a range of international cuisines like Punjabi, Mughlai,
Chinese and Continental. 

Keeping Ahmedabad as the base we have a total of 50 parlours and


restaurants spread throughout Western India and a dealership of 12000+
covering over 35% of the market share. These numbers indicate nothing
more than proving that Havmor has become Gujarat’s favourite ice cream
brand today!

QUALITY POLICY
At Havmor, our customers matter most and our core strategy revolves around them.

We believe in caring correctly for our customers and achieve customer satisfaction by
establishing and maintaining an effective Quality Management System. 

It is our prime objective to ensure consistency in quality of products and services.

Continuous training is an integral part of the management at Havmor, which ensures constant
improvement in individual and team performance.
 

Innovation is a way of life at Havmor. And we strive hard to achieve this.


Our motto is ensuring customer satisfaction and complete value for money.

We take our responsibilities seriously and everyone, from the individual to the company,
aspires to achieve a higher level of excellence, in our products, as well as our services.

At Havmor we live our values.


 
ISO 9001:2008 Certification
Our standards mean the world to us.

Havmor Ice Creams and related products are manufactured in a state-of-the-art plant at
Naroda, Ahmedabad.

Complete hygiene is a key feature in our world-class plant’s processing facilities. And the
packaging plant conforms to international norms. (See Certificates)

INFRASTRUCTURE
Havmor Ice Creams and related products are manufactured in a state-of-the-art plant at
Naroda, Ahmedabad, Gujarat. The plant features truly world-class processing facilities, which
enables total hygiene.

The packaging plant also conforms to international norms.

A second plant with double the current plant's manufacturing capacity is under construction at
GIDC, Naroda, Ahmedabad.

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