Intel
Corporation
Submitted To
Conf. univ. dr. Adriana Vintean
Submitted By
Balau Beniamin Gabriel, CIG anul I, Fagaras
Table of Contents
Mission of Intel Corporation 5X
Objectives of Intel Corporation 5X
History of Intel Corporation 6X
Products of Intel Corporation 8X
Core Value of Intel Corporation 9X
Chapter 1: Organizational Structure 10X
Organizational Design 10X
Board of Directors 10X
CEO 10X
Intel Corporation Architecture & Product 10X
Intel Organizational Chart 12X
Chapter 2: Culture & Ethics 13X
Chapter 3: Diversity 15X
Chapter 4: Communication 18X
Direction of Communication 18X
Methods of Communication 20X
Chapter 5: Motivation & Satisfaction 21X
Monetary Programs 21X
Intel Corporation Green Program 21X
Flexible Work Options 21X
Transportation programs 22X
Family Focus Programs 22X
Personal and Professional Development 22X
Health and Wellness 23X
Other Programs 23X
Impact on Employees 23X
Chapter 6: Leadership 24X
Intel Corporation CEO Paul Otellini Leadership 25X
Chapter 7: Teams in Intel Corporation 27X
Mission Statement
Delight our customers, employees, and
shareholders by relentlessly delivering the platform
and technology advancements that become
essential to the way we work and live.
Objectives
Extend our silicon technology and manufacturing leadership
Deliver unrivaled microprocessors and platforms
Grow profitability worldwide
Excel in customer orientation
Intel Corporation Corporation is an American multinational semiconductor chip maker
corporation headquartered in Santa Clara, California. Intel Corporation is the world's
largest and highest valued semiconductor chip maker, based on revenue.
Intel Corporation Corporation, founded on July 18, 1968, is a portmanteau of Integrated
Electronics (the fact that "Intel Corporation " is the term for Intel Corporation ligence
information was also quite suitable). Intel Corporation also makes motherboard chipsets,
network interface controllers and integrated circuits, flash memory, graphic chips,
embedded processors and other devices related to communications and computing.
Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely
associated with the executive leadership and vision of Andrew Grove, Intel Corporation
combines advanced chip design capability with a leading-edge manufacturing capability.
Though Intel Corporation was originally known primarily to engineers and technologists,
its "Intel Corporation Inside" advertising campaign of the 1990s made it and its Pentium
processor household names.
Intel Corporation created the world's first commercial microprocessor chip in 1971, it
was not until the success of the personal computer (PC) that this became its primary
business. During the 1990s, Intel Corporation invested heavily in new microprocessor
designs fostering the rapid growth of the computer industry. During this period Intel
Corporation became the dominant supplier of microprocessors for PCs. The 2011
rankings of the world's 100 most valuable brands published by Millward Brown Optimor
showed the company's brand value at number 58 and in 2012 at number 49. In 2012
Intel Corporation have 104,700 employees worldwide.
History of Intel Corporation
Intel Corporation got its name from the first syllables of “integrated circuit” and it was
incorporated on the 18th of July 1968. With a startup capital of $5 million mostly
obtained from Arthur Rock, a capitalist, Noyce and Moore began their business of
making semiconductor memories.
Intel Corporation made the 3101 bipolar memory chip a few months after its start up.
The 3101 was a random access memory (RAM) chip which became worthy enough to
uphold the company until it produced the 1101 chip (metal oxide semiconductor) in
1969. It was in 1970 when Intel Corporation produced the dynamic RAM (DRAM) chip, a
chip that can handle a considerable amount of data. DRAMs would ultimately prove to
be a key component in the personal computer.
The company's big break came in 1971 when a Japanese company, Busicom, requested
Intel Corporation to make chips for their series of calculators. It was during this time that
Intel Corporation envisioned the design for a central processing unit (CPU) on a single
chip, and so the first microprocessor in the world was born. The model was 4004;
it was able to imprint 2,300 transistors into a 1/6 x 1/8 inch chip and had the capability
of the huge ENIAC computer.
In 1974, Intel Corporation launched its 8080 chip. It was a microprocessor which can be
used for general purpose, from calculators to traffic lights. It practically contained a
whole computer in one small chip. The 8080 was received well in the industry and it
became the standard microprocessor at that time.
Intel Corporation continued to develop and manufacture new and innovative
microprocessors over the years. The company grew rapidly from a mere 12 employees
upon its start-up to about 16,000 in the 80s. Its founders learned their lessons from their
past employment and implemented a less bureaucratic approach in Intel Corporation .
They allowed employees at the lower levels to make decisions and emphasized keeping
the communication lines open. Intel Corporation was able to give its employees fat
bonuses including options for stocks and in 1983 the company attained $1 billion in sales
for the first time.
The strategy of Intel Corporation that kept it at the forefront of its rivals was the thrust
to go beyond chip making into computer component manufacturing. With the arrival of
Pentium processors in the 90's, the company began to develop and produce chipsets,
motherboards and other PC components to go with the Pentium.
Today, Intel Corporation is continuing to develop more powerful processors and cutting
edge components for computers. Its expansion into other key areas of technology
appears to ensure that Intel Corporation will remain the leader in hardware technology
over the years to come.
Products of Intel Corporation
Cable Modems
•Products by technology: cable modems, set-top-box (STB), and video gateway solutions
•Cable modems, STB, and video gateway solutions: DOCSIS* 2.0 data modem solutions
Chipsets
•Desktop
•Laptop
•Server
•Workstation
•Embedded
Consumer electronics
•Consumer electronics
•Media processing components
•Demodulators and tuners
•Widget Channel
•Smart TV
Desktop
•Processors
•Boards
•Chipsets
•Adapters
•Solid-State Drives (SSD)
Embedded and communications
Ethernet
Health
•Healthcare technologies and products
Internet Devices
Laptop
•Processors
•Chipsets
•Wireless adapters
•Internet Devices
Motherboards
Processors
Desktop
Laptop
Server
Server
Software products
Technical books
•Programming
•Computer system design
•Network infrastructure design
•Strategic technologies
Wireless products
Workstation
Core Value of Intel Corporation
•Excel at customer
satisfaction
Customer
Discipline
Orientation
•We Strive To:
•We Strive To:
•Conduct business
•Listen and respond
with uncompromising
to our customers,
integrity and
suppliers and
professionalism
stakeholders
•Ensure a safe, clean
•Clearly
and injury-free
communicate
workplace
mutual intentions
and expectations
•Make and meet
commitments
•Deliver innovative
and competitive
products and
services •Properly plan, fund
and staff projects
•Make it easy to
work with us •Pay attention to
detail
Great Place to
Work
•We Strive To:
Risk Taking
•Be open and direct
•We Strive To:
•Promote a
challenging work
environment that
•Foster innovation develops our diverse
and creative thinking workforce
•Embrace change •Work as a team with
and challenge the respect and trust for
status quo each other
•Listen to all ideas •Win and have fun
and viewpoints
•Recognize and
•Learn from our reward
successes and accomplishments
mistakes
•Manage
•Encourage and performance fairly
reward informed risk and firmly
taking
•Be an asset to our
communities
worldwide
Quality Results Orientation
•We Strive To: •We Strive To:
•Achieve the highest standards of excellence
•Set challenging and competitive goals
•Do the right things right •Focus on output
•Continuously learn, develop and improve
•Assume responsibility
•Take pride in our work •Constructively confront and
solve problems
•Execute flawlessly
Chapter 1: Organizational Structure
Intel Corporation Corporation reorganized its organization structure in 2010. Intel
Corporation is simple structured company with organic state. It has proper rule and
regulation.
Organizational Design
Board of Directors
Board of Directors consists on ten members. Currently Board of Directors consists on Paul
S. Otellini President and Chief Executive Officer of Intel Corporation ; Andy D. Bryant,
Chairman of the Board ; Ambassador Charlene Barshefsky ; Susan L. Decker, Board
Member, Principal of Deck3 Ventures LLC A consulting and advisory firm; John J. Donahoe,
Board Member, President and Chief Executive Officer of eBay Inc; Reed E. Hundt, Board
Member, REH Advisors - A strategic advice firm ; James D. Plummer, Board Member, John
M. Fluke Professor of Electrical Engineering Frederick E. Terman Dean of the School of
Engineering Stanford University ; David S. Pottruck, Board Member, Chairman and Chief
Executive Officer of Red Eagle Ventures, Inc. ; Frank D. Yeary , Board Member, Principal of
Darwin Capital Advisors LLC - A private investment and advisory firm ; David B. Yoffie ,
Board Member, Professor of International Business Administration of Harvard Business
School.
CEO
Paul S. Otellini
Intel Corporation Architecture & Product
PC Client Group: Delivering microprocessors and related chipsets and motherboards
designed for the notebook and desktop (including high-end enthusiast PCs) market segments;
and wireless connectivity products.
Data Center Group: Delivering microprocessors and related chipsets and motherboards
designed for the server, workstation, and storage computing market segments; and wired
network connectivity products.
Other Intel Corporation Architecture Group consists of the following:
Intel Corporation Mobile Communications: Delivering mobile phone components such as
baseband processors, radio frequency transceivers, and power management chips.
Embedded and Communications Group: Delivering microprocessors and related chipsets for
embedded applications.
Netbook and Tablet Group: Delivering microprocessors and related chipsets for the netbook and
tablet market segments.
Digital Home Group: Delivering Intel Corporation architecture-based products for next-generation
consumer electronics devices.
Ultra-Mobility Group: Delivering low-power Intel Corporation architecture-based products in the
next-generation handheld market segment.
Software and Services Group consists of the following:
McAfee: A wholly owned subsidiary delivering software products for endpoint security,
system security, consumer security, network security, and risk and compliance.
Wind River Software Group: A wholly owned subsidiary delivering device software
optimization products to the embedded and handheld market segments, serving a variety
of hardware architectures.
Software and Services Group: Delivering software products and services that promote Intel
Corporation Architecture as the platform of choice for software development.
All Other consists of the following:
Non-Volatile Memory Solutions Group: Delivering advanced NAND flash memory products for use
in a variety of devices.
Corporate: Revenue, expenses and charges such as:
A portion of profit-dependent compensation and other expenses not allocated to the
operating groups.
Divested businesses and results of seed businesses that support our initiatives.
Acquisition-related costs, including amortization and any impairment of acquisition-
related intangibles and goodwill
Chapter 5: Motivation & Satisfaction
To address the diverse needs of Intel Corporation employees, Intel Corporation offer a
range of options that varies across businesses, geographies, sites, and job types. Intel
Corporation areas of focus include:
Monetary Programs
Intel Corporation offers a wide range of pay, stock and benefit programs. And Total
Rewards package goes beyond, including things like health and wellness benefits,
retirement benefits, paid time off, career development.
Intel Corporation Green Program
One of Intel Corporation’s first green acts was to empower employees to live and work
green. Next they set up a system to measure green progress on three levels: efficient
products, efficient business operations, and other environmental stewardship efforts.
To motivate employees, Intel Corporation tied working green to earning green. This
inspired engineers, analysts and administrative staff to provide the company with energy
efficient products, energy saving software, and commuting options.
The bonus package is structured on first, Intel Corporation’s net income; so they are not
promising only to employees that they can’t deliver. Next, employees work toward
achieving green points like they would development or sales points for a total bonus
rating.
It is efforts like these that earned Intel Corporation a place on the innovations list.
Money, especially in a down economy is highly motivating. But, employees have other
motivations at work including bettering the environment. Intel Corporation employees
bought carbon offsets and worked to install solar panels. Yes this can earn one monetary
bonus points, and it also earns one green points with Mother Earth and future
generations.
It is also increase satisfaction because employee receive bonus on his achievement as
well as feeling of "Acting Something Good".
Flexible Work Options
Compressed workweeks and alternate work schedules, telecommuting, and part-time
and job share opportunities to fit your unique needs.
If employee’s personal responsibilities require professional flexibility, Intel Corporation
may be the perfect fit. Intel Corporation offer creative approaches to help employees
meet his commitments in life. From compressed workweeks, flextime, and alternate
start times to telecommuting and part-time and job share positions, each business unit
has a range of options for employees to explore.
Transportation programs
Intel Corporation also offer a variety of rideshare and transportation programs that make
getting to work less of a hassle. From subsidies for public transportation to the Intel
Corporation shuttle, which makes daily flights between our sites, its one more thing you
won't have to worry about.
Family Focus Programs
Take care of family with Intel Corporation childcare and eldercare solutions and
resources, online homework help for employee's children, adoption assistance, and
other family-related benefits.
Childcare
Intel Corporation provides assistance in finding quality childcare and priority access to
childcare centers near Intel Corporation sites. Programs include access to summer
camps, tax deferral options for childcare services, and prepaid backup care. By investing
in our communities and the education offered at local childcare providers, and
developing relationships with childcare centers that meet national accreditation
standards, we offer successful site-specific solutions.
Eldercare
For employees who find themselves caring for their parents, Intel Corporation offer on-
site caregiver training and other services.
Other Services
As an Intel Corporation family, employee can benefit from other services as well, such as
employee discounts and referral services, nursing mothers' rooms, adoption assistance,
and online homework help for students in grades 4 to 12. We also offer employees and
their dependents confidential and convenient access to short-term professional
counseling services to help with any life challenges that may arise.
Personal and Professional Development
Growth is an ongoing process. Creativity and innovation at Intel Corporation come from
the diverse people who work here.
Intel Corporation University and Intel Corporation other career training courses offer in-
person and online opportunities for learning and applying new skills. Whether
employee want to develop new management abilities, improve computing skills, learn
factory-specific information such as machine processes, or enhance personal
organization, Intel Corporation University has a course for employee. As an Intel
Corporation employee, employees also have access to an extensive online library of
the latest management, leadership, business, and technical publications through
Books 24x7.
Health and Wellness
Intel Corporation offer excellent medical and dental coverage and preventive care, as
well as proactive wellness programs and access to mental health and fitness
resources.
Other Programs
Intel Corporation increase employee’s motivation and satisfaction by employee
involvement in different areas.
Impact on Employees
Intel Corporation programs related to motivation create a positive impact on
employees. As one of the HR employee in India said
“I think Intel Corporation is a great place to work because it’s a company that works
hard every day to do the right thing for its employees whether it’s work/life balance
or health care or resolving concerns or rewards and recognition, it’s a company that
thinks ahead and solves tomorrow’s problems today!”
Intel Corporation turnover is 2%. According to Fortune - a global business magazine
published by Time Inc., List of 100 Best Companies to Work For Intel Corporation
Corporation ranked 68 in 2013.
Chapter 6: Leadership
It seems that Intel Corporation is following Behavioral and Situational leadership models.
Because Intel Corporation have imitative different programs to create leadership skill in
his employees. However Intel Corporation Leadership style is almost democratizes.
Intel Corporation focuses on leadership and development initiatives for African
American, Hispanic and Women employees. Three leadership councils comprised of
experienced executives serve as role models and actively support these programs.
Intel Corporation Black Leadership Council (IBLC)
The mission of this Council is to promote the development and growth of African
American employees at Intel Corporation . It is comprised of Intel Corporation 's most
senior African Americans who support Intel Corporation ’s African American initiative.
The initiative provides unique leadership, development and retention programs for our
African American employees. Council members use their skills and talents as role models
and mentors in and outside of Intel Corporation .
Intel Corporation Hispanic Leadership Council (IHLC)
The mission of this Council is to create an environment that is attractive to and allows
Hispanics to flourish at Intel Corporation . The council is comprised of Intel Corporation ’s
most senior Hispanics who support our Hispanic initiative. Our Hispanic leaders are often
called upon to represent Intel Corporation in the community as well as serving as visible
role models and mentors for our “up-and-coming” leaders.
Intel Corporation Network of Executive Women (INEW)
All female Intel Corporation VPs and Fellows are invited to be members of this network.
These senior female leaders champion existing and newly formed efforts around
diversity and culture change, inspire development and retention, and serve as a
passionate voice for under-represented minorities and women at Intel Corporation . This
initiative builds enthusiasm among our female employees by delivering programs that
foster development and retention and by leveraging the strength of Intel Corporation 's
women VPs and Fellows as visible, proactive role models.
Intel Corporation CEO Paul Otellini Leadership
Leadership Style
Democratize and Transformational
Paul S. Otellini is president and chief executive officer of Intel Corporation Corporation.
He became the company’s fifth CEO on May 18, 2005, succeeding Craig R. Barrett.
Otellini previously had served as Intel Corporation ’s president and chief operating
officer, positions he held since 2002, the same year he was elected to Intel Corporation
’s board of directors. Otellini joined Intel Corporation in 1974. Otellini received a
bachelor’s degree in economics
from the University of San Francisco in 1972, and an MBA from the University of
California, Berkeley in 1974.
Otellini has overhauled the semiconductor manufacturer, betting on an entirely new
strategy and reshaping its corporate identity. And Otellini has, true to form,
orchestrated his revolution by speaking softly while trumpeting big ideas.
"Leaders must know when to take that leap of faith, to take a calculated risk to deliver
higher returns," says Otellini. "A leader has to plot a direction and motivate people to
move in that direction."
For his innovative new strategies at Intel Corporation , his ability to lead and to inspire a
global workforce, and for his
unwavering commitment to conducting business with integrity, Otellini was named the
Haas School's Business Leader of 2006. He was given the mantle last November at the
Haas Gala in San Francisco, an annual event celebrating the alumni community.
"Paul Otellini brings to his work the kind of open thinking, unwavering ethics, and
focused leadership that we try to instill in our students here at Haas," said Dean Tom
Campbell. "We are honored to count him as part of our community and to share his
insights with our students as they aspire to become truly great leaders."
Under Otellini's leadership, Intel Corporation is revolutionizing its business once again.
Its new focus is on "platforms," which means Intel Corporation will move from selling
individual chips to packages of chips that will work together as a complete product. Intel
Corporation is targeting consumer electronics, wireless communications, and healthcare,
as part of its platform strategy. It will also develop mobile products offering new security
features and greater energy efficiency. Otellini has championed Intel Corporation 's hiring
of physicians, ethnographers, and sociologists to help develop these products.
Ultimately, Otellini's platform strategy will allow manufacturers to rapidly build products
based on predefined Intel Corporation platforms.
Otellini has reinvented Intel Corporation . He had Intel Corporation 's logo redesigned
without a lowered "e" and introduced a new slogan, "Leap ahead." The new branding is
emblematic of the sea change in Intel Corporation 's strategy.
In 1993, while he was executive vice president of the Sales and Marketing Group,
Financial World named Intel Corporation the world's third most valuable brand, thanks in
part to the innovative "Intel Corporation Inside" campaign, which is widely considered
one of the most successful marketing campaigns ever.
According to members of Intel Corporation 's senior leadership team, Otellini has keen
strategic vision, a drive to execute, and the ability to inspire. "Paul believes in listening
well. Whether he is in Intel Corporation 's management committee with executives or in
an open forum with employees, he can be seen taking seriously what he hears,"
explained Patty Murray, senior vice president and director, Human Resources.
Chapter 7: Teams in Intel Corporation
Intel Corporation is using following Teams
Permanent teams - These teams perform on a permanent basis and are not dissolved
once the task is accomplished. Like Making new motherboard.
Virtual Teams – Teams Members from different locations like Making New product
Development in Asian Region. Team communication methodology is Unknown to us.
Cross Functional Team – Use for Problem solving, Innovative ideas development and
Implementation.
Committee - Committees are generally formed to work on a particular assignment
either permanently or on a temporary basis. Individuals with common interests, more
or less from the same background, attitude comes together on a common platform to
form a committee and work on any matter.
