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A Study On Entrepreneurial Mo Va On and Challenges Faced by Women Entrepreneurs in Thanjavur District

This study analyzed the motivational factors and challenges facing women entrepreneurs in Thanjavur District, India. The primary motivator for women becoming entrepreneurs was financial need. The main challenges included unfavorable market conditions, stringent legal/regulatory requirements, and personal challenges like lack of information and balancing work/family responsibilities. The researchers aim to promote women's entrepreneurship in Thanjavur as an alternative source of income due to failures in the agricultural sector and resulting unemployment.

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173 views1 page

A Study On Entrepreneurial Mo Va On and Challenges Faced by Women Entrepreneurs in Thanjavur District

This study analyzed the motivational factors and challenges facing women entrepreneurs in Thanjavur District, India. The primary motivator for women becoming entrepreneurs was financial need. The main challenges included unfavorable market conditions, stringent legal/regulatory requirements, and personal challenges like lack of information and balancing work/family responsibilities. The researchers aim to promote women's entrepreneurship in Thanjavur as an alternative source of income due to failures in the agricultural sector and resulting unemployment.

Uploaded by

stwilfreds
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Rathna http://www.indjst.org/index.

php/indjst/rt/printerFriendly/97594/0

A Study on Entrepreneurial Mo va on and Challenges faced by Women Entrepreneurs in


Thanjavur District
C. Rathna, V. Badrinath, S. C. Siva Sundaram Anushan

Abstract

Objectives: This paper aims at making an empirical analysis on such factors that play a role of motivator in
enhancing the aspect of entrepreneurship among women, with special reference to Thanjavur district. This paper
also focuses attention on the challenges faced by women in the pursuit of entrepreneurship. Methods/Analysis:
Descriptive research design was used. The primary data was collected from 400 samples from rural and urban areas
of Thanjavur district using a structured questionnaire with the help of survey and snow ball sampling method. The
data was analyzed using descriptive statistics and factor analysis. Findings: The result of the motivational factors
indicates that financial need motivates women to the highest degree to become entrepreneurs compared to other
factors like supplementing the family income, improve the social status, etc. Further, the study has used Rotated
component Matrix to factorise the important motivational factors. The result of the Rotated component matrix
reveals that the twelve variables were subjected to extraction method and finally the five factors were analysed. The
first factor reveals that women have taken up this venture as a pass time activity and continue in the family
occupation. Further the study also reveals that they have taken up such entrepreneurial venture to be economically
independent and to improve the social status. The result also suggested that unfavourable market conditions and
the stringent legal and regulatory conditions have been more challenging than the other problems. Finally the result
shows that the women entrepreneurs have faced lot of personal challenges due to lack of information and imbalance
between work and family life. Applications/Improvements: Thanjavur district has faced failures in the
agricultural sector in the recent past due to failures in monsoon, water scarcity, etc. This has caused large scale
unemployment and migration to urban industry creating huge quantum of socio, economic and cultural problems in
the district. With mushrooming higher educational institutions in the district coupled with a high female literacy rate
of 76.50 per cent (as per 2011 census), the researchers aim to concentrate on women entrepreneurship
development, resulting in alternative sources of income for the district.

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